The Eventattitude CST model CONNEXION
CONVERSATION
CONVERSION OBJECTIVES
TARGET
PROGRAMME
CONTENT
b-2-b b-2-c
tailor-made ready-to-use classic
message brand/product
CONTEXT
CONVERSATION STARTER TOOLS
OUTPUT
RESULTS
DATA COLLECTION
live on-site word-of-mouth social media classic media
traffic POS/stand go to www leads or fans info request offer request trials commitment buying …
BRAND ENGAGEMENT
RETURN ON INVESTEMENT
events fairs POS bars offices street museum …
REAL LIFE
smile act play REAL EXPERIENCES
PHOTOS / VIDEOS MESSAGES, … EXTENDING CONVERSATION
BRAND ACTIVATION & EVENT AGENCIES / SCOPE OF EXPERTISE EVENTATTITUDE / SCOPE OF EXPERTISE
taste touch feel
}
the brand