Moutai Magazine - International Edition Issue 14 Winter 2016

14 WINTER 2016

Brainstorming 集思廣益 The Overseas Promotion of Moutai 茅台海外宣傳集錦 Interview with Dr. Kai-Fu Lee 專訪李開復博士 Régis Marcon: the "Mushgic" World of World-class Chef 世界名廚 Régis Marcon 的「蘑」幻世界 Escape to Pointe Claire 逃奔克雷爾岬

Continuous Stream 紛至沓來

www.moutaichina.com

CONTRIBUTORS

CHINA KWEICHOW MOUTAI DISTILLERY (GROUP) CO., LTD. Maotai, Renhuai City, Guizhou Province, China 564501 KWEICHOW MOUTAI CO., LTD. Maotai, Renhuai City, Guizhou Province, China 564501 Production & Advertising Sales Agent: ER HONGKONG HOLDING LIMITED Room 2103, 21/F, Sino Plaza, No.255-257 Gloucester Road, Causeway Bay, Hong Kong Tel: (852) 3580 2598 Fax: (852) 3580 2588 Consultant : Yuan Renguo, Li Baofang, Zhao Shuyue

Erika Leung Independent author, translator, marketing & communications consultant. Translated works (into Chinese) "The Blue Bottle Craft of Coffee".

Co-founder, Editor-in-chief of "Fragrance Moment" magazine, the world's first Chinese fragrance lifestyle magazine, the unique Chinese magazine allowed to display in public areas in Paris' 5-star hotels in 2012-2013.

Publisher | Francis Wong Chief Executive Officer | Christine Yin Chief Executive Editor | Jocelyn Chenlin Liao Art Director | Johnny Woo Senior Project Editor | Laura Su, Spencer Hua, Jessica Cheung Photographer | Han Xingxi, Li Lewei Translator | Billy Yung, Spencer Hua

Selina S A senior feature and lifestyle editor working for mainstream luxury publications in China. Her articles of artists and gourmets interview, as well as luxury hotel reviews are featured in various streaming media platforms.

Project PR | Meng Yuan, Mocha Du Marketing Executive | Nikita Wan, Jessica Cheung Advertising Enquiry | Tel: (852) 3580 2598 Email | er-hk@everreliable.net Miss Q

RIGHTS Moutai Magazine (International Edition) is published quarterly by ER HONGKONG HOLDING LIMITED under a license by KWEICHOW MOUTAI CO., LTD. Reprints, copy or use of any content in this magazine whether in whole or in part, shall only be allowed with the explicit written permission of KWEICHOW MOUTAI CO., LTD. No responsibility can be taken for unsolicited texts and photographs.

The views and opinions expressed or implied in the articles do not necessarily reflect the opinions of the publisher, editors or the license holder.

All contents in this magazine have been complied with the best of our knowledge, but no warranty or representation is given as to its accuracy, completeness, relevance, timeliness or otherwise.

Inebriated Grand Tour 遊 歷 醉 人心

Moutai Magazine (international edition) appears quarterly with editions published under cooperation or license in two languages.

Sponsor: Top Gainer Industrial Limited

Miss Q graduated from the University of Westminster and received master degree. She had over 8 years working experience in media area.

She was a producer and director of many TV programs. Currently, Miss Q is the PR manager of one Venture Capital in China.

Special Thanks :

Broader Horizon

" Stay and do not move, the whole world will come to you. "

天地 廣闊

—— Franz Kafka At the end of the year, MOUTAI MAGAZINE will take you to Experience the magic of the world; Look at the major events of Moutai's overseas road; Learn Dr. Kai-Fu Lee's meaningful words; Enter the "mushgic" world of the world-class chef; Escape to Pointe Claire for an unprecedented experience; Find where to belong for artist Eddie Pique; See the world's luxury through the window, and Start a new journey driven by ideas.

「待在原地不要動 , 大千世界會主動向你走來。」 —— 卡 夫 卡

歲末年初 , 本期《世界之醉》冀望博眾家之長，帶您： 看看茅台海外之路的重大事件； 了解李開復博士新的一面； 進入世界名廚 Régis Marcon 的「蘑」幻世界； 逃奔去克雷爾岬體會前所未有的經歷； 尋找藝術家埃迪皮克作品的歸處； 透過櫥窗看看世界的奢華； 在思想的驅動下，展開多元的旅程。

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CONTENT

SPECIAL

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The Overseas Promotion of Moutai

DEC 2016

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50

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58

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The Overseas Promotion of Moutai 茅台海外宣傳集錦

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Escape to Pointe Claire 逃奔克雷爾岬

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Golden Era, Affectionate Aroma Celebration for the 1st Anniversary of San Francisco "Moutai Day" 流金歲月 酒香情濃 : 三藩市「貴州茅台日」一周年慶典

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Where You Belong: Eddie Peake's First Solo Exhibition in Hong Kong 歸於何處：英國當紅青年藝術家埃迪皮克個展

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A Toast with Germany: "The Belt and Road" Tour of Moutai 與德國乾杯：中國茅台「一帶一路」行

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The Stage Show behind a Window 小櫥窗裡的舞台劇

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Moutai on the World Map

ISSUE 14 34 The cover of this issue is inspired by the promotion events of Moutai in San Francisco, Hamburg and other

Interview with Kai-Fu Lee: Initiating the Fourth "Whampoa Military Academy" of China's Internet Industry 專訪李開復：開啟中國互聯網第四個「黃埔軍校」

茅台在全球

overseas cities. It combines the landmark of these cities and the silk ribbon on Moutai bottle, which signifies

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the achievement of Moutai in developing the overseas market.

本期封面靈感來源於茅台 2016 年在三藩市、漢堡等地的海外活動，當地地標與貴 州茅台酒的絲帶元素相融合，寓意著茅台在海外市場的拓展上取得新成果。

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The "Mushgic" World of Michelin-starred Chef: Interview with World-class Chef Régis Marcon 米芝蓮大厨的「蘑」幻世界 : 專訪世界名廚 Régis Marcon

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NATURE 天

i a t u o M f o n 錦 io

t o m 傳集 o r 宣 P s 外 a e 海 s r 台

e v O e Th

Ltd Co., w I/E 司 ie 公 h 責任 tai C 有限 Mou u 口 o 出 h 酒進 Guiz 茅台 /圖 貴州 AGE

茅

IM

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AUSTRALIA

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近年來，茅台集團大力拓展海外市場，並在其著陸的國 家進行了大量的宣傳。這讓茅台不止在中國市場全面回暖，

I

n recent years, Moutai is aggressively expanding its overseas market with excellent advertising and PR strategy. According to reports, in the first 10

months of 2016, Moutai not only fully rebounded in the Chinese market but also grew in all overseas markets.

From January to September 2016, Moutai's export revenue increased by 49.84%, and its overseas markets have covered more than 60 countries and regions in Asia, Europe, Americas, Oceania and Africa. Among

Brands" ranking was released. With a brand value of 11.465 billion USD,

在海外市場也全線飄紅，2016 年 1-9 月份，茅台酒出口營

Moutai ranked 93rd in the list. Moutai was once again listed as the only

收增幅高達 49.84%，海外市場已覆蓋亞洲、歐洲、美洲、

brand of the baijiu industry in the ranking, fully highlighting Moutai's

大洋洲和非洲六十多個國家和地區。在世界酒類產品中，茅

profound brand culture as well as brand value, and demonstrating

台酒的銷售額為全球第一。貴州茅台的利潤，占了中國白酒

Moutai Group's strong comprehensive strength and huge development

行業利潤總額的 47%，貴州茅台股票的市值也突破 600 億美

potential. According to accounts, since the "12th Five-Year Plan", Moutai

元，占中國白酒上市企業總市值的 45%。

Group's brand value, profit, taxes, profit margins, profits and taxes per

在《2016 年 BrandZ 全球最具價值品牌百強榜》中，

capita, stock price, and total market capitalization had kept ranking 1st in

貴州茅台以 114.65 億美元品牌價值入選，排名 93 位；同樣

the industry.

在這份榜單的最具價值中國品牌 100 強中，茅台位列 13。

Moutai ranked 13th in the "2016 BrandZ Top 100 Most Valuable

另外，在英國品牌評估機構 Brand Finance 發布的「2016

Chinese Brands". In the "Top 50 Spirits Brands" (2016) list released by

全球烈酒品牌價值 50 強」排行榜中排名首位，遠超尊尼獲

UK's brand valuation consultancy Brand Finance, Moutai ranked 1st, far

加威士忌和軒尼詩干邑。

exceeding Johnnie Walker and Hennessy.

Let’s review the recent overseas advertisement collection of Moutai.

通過本文，我們將一覽近期茅台在中國大陸以外市場的 廣告、活動風采。

the world's alcohol products, Moutai had the highest sales volume. Moutai's profit accounted for 47% of the total profits of China's baijiu industry. Its market value exceeded 60 billion USD, accounting for 45% of total market value of China's listed baijiu companies.

"Moutai Tree" in Australia 澳洲「茅台樹」

The "2016 BrandZ Top 100 Most Valuable Global

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The Spanish guests were enjoying Moutai 西班牙客人在品鑒茅台

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SPAIN

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HONG KONG

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The advertisement of Moutai in Hong Kong 香港的茅台廣告與宣傳

UPSIDE: The news coverage of Moutai in San Francisco 茅台在三藩市的新聞報導

LEFT:

Moutai's video was played in Times Square, New York 茅台廣告刷屏紐約時代廣場

UNITED STATES 14

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RUSSIA

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Moutai was presented at the World Cocktail Championship in Russia

Local guests were enjoying Moutai

Moutai attracted the attention of French media

當地賓客在品鑒茅台

茅台吸引法國媒體的關注

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FRANCE

俄羅斯雞尾酒大賽上的茅台

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Moutai shined at China Night in Cannes 茅台閃耀戛納中國之夜

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FRANCE

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The advertisement of Moutai in Greece

GREECE

茅台在希臘的廣告

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The advertisement of Moutai in Africa 茅台在非洲的廣告

PHILIPPINES

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AFRICA

The advertisement of Moutai in the Philippines 茅台在菲律賓的廣告

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Golden Era, Affectionate Aroma Celebration for the 1st Anniversary of San Francisco "Moutai Day" 流金歲月 酒香情濃

三藩市「貴州茅台日」一周年慶典 On November 12, 2016, with the theme of "Golden Era, Affectionate Aroma", the 1st anniversary of San Francisco "Moutai Day" was held at the Palace of Fine Arts in San Francisco. This was another great event after Moutai Group successfully held the overseas centennial celebrations for its Panama gold award in San Francisco last year. At this celebration, San Francisco Mayor recognized "November 12, 2016" as the city's another "Moutai Day" to honor Moutai again.

TRANSLATION / 譯 Billy Yung IMAGE/ 圖 Johnny Woo

美國西部時間 2016 年 11 月 12 日，以「流金歲月 酒香情濃」 為主題三藩市「貴州茅台日」一周年慶典在美國三藩市藝術宮隆 重舉行。這是茅台集團繼 2015 年在三藩市成功舉辦 茅台金獎百年海外慶典活動後的又一大盛事。 在這次慶典上，三藩市市長宣布， 將 2016 年 11 月 12 日也定為三藩市 「貴州茅台日」，茅台再獲殊榮。

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O

n that night, Moutai people and their distinguished guests gathered at the Palace of Fine Arts from which Moutai started an exploration journey towards the

world 100 years ago. In 1915, Moutai came out of the remote and mountainous Guizhou, crossed seas and oceans, and won a gold award at the Panama Pacific International Exposition, starting a Chinese national brand's journey towards the world. Since then, this Oriental nectar with thousands of years of liquor culture became famous in the world.

For 100 years, Kweichow Moutai has never indulged in the glory of gold

"I hope that we can celebrate Moutai Day in San Francisco every year at this time, and have long and profound connection with Moutai." － Edwin Lee,

award or stopped making progress. Instead, it always advances with time and history, develops itself from a former small workshop into

Mayer of San Francisco

a leading enterprise of Chinese baijiu, and creates the year at this time, and have long and profound connection with Moutai."

amazing "Moutai phenomenon".

by a famous American city to a Chinese enterprise, a glory imprint of

Panama gold award, Moutai people traced the glorious origin and held

" San Francisco is a beautiful city and the best position on the west coast

a national enterprise, a centurial review of a time-honored brand, and

the centennial celebrations for their Panama gold award in San Francisco.

of the United States for Moutai to overlook the world. Moutai plays an

a major historical event to be recorded in Moutai's history. Today, we

At the celebration, Moutai once again felt this city's enthusiasm and

important role in Sino-US politics and diplomacy and contributes greatly

look back and commemorate this history, hoping that this centurial

goodwill——San Francisco Mayor Edwin Lee proclaimed "November

to the bilateral relations between China and the United States. From

relationship will last forever and Moutai will continue to serve as a

12, 2015" as the city's "Moutai Day". Since then, Moutai has become part

Nixon's visit to China to the ice breaking of Sino-US relations, Moutai

messenger and witness of Sino-US friendship."

of San Francisco's culture. This was not only the favored treatment and

plays an indispensable role. Moutai has already become a bridge and

recognition given to Moutai by the San Francisco government, but also

link of Sino-US relations. Since last year, China has become the largest

Moutai Group and ChinaSF signed the "Memorandum of Cooperation".

a history witness to the century-old connection between this city and

trading partner of the United States. In the future, Moutai will continue

According to reports, in the future, Moutai Group will strengthen and

Moutai.

to play an important role in the continuous Sino-US cooperation and

expand the trade, investment as well as various exchanges, cooperation,

interaction. Let's jointly wish Moutai a better future."

and development with San Francisco and related groups so as to improve

On November 12, 2016, to commemorate this major historical

American oil and real estate tycoon Neil Bush addressed the

event recorded in Moutai's history, look back and commemorate this

At the celebration, witnessed by Mr. Edwin Lee and Mr. Li Baofang,

Moutai's brand recognition and influence in the western world.

history, and continue the century-old connection with San Francisco,

celebration on behalf of the Bush family. He reviewed his life experiences

Moutai crossed seas and oceans again, holding the celebration for the

with his father in China in the 1970s and spoke highly of Moutai. "I am

layout and demonstrated Moutai culture from various dimensions

1st anniversary of San Francisco "Moutai Day" at the Palace of Fine Arts

honored to stand here to celebrate the 1st anniversary of San Francisco

and angles. Through the Moutai top product exhibition sector and the

where Moutai won a gold award 100 years ago.

Moutai Day. This is the place where Moutai was recognized by the world

Moutai cocktail tasting sector, guests not only could have an "intimate

100 years ago. Moutai has a long history. When my father (George Bush

contact" with the 100-Bottle Complete Set for the 100th Anniversary,

Consul General to San Francisco), Neil Bush (American oil and real

Senior) knew that I would come to the celebration, he showed a positive

Millesimes Moutai (15-Year, 30-Year, 50-Year, and 80-Year), Chinese

estate tycoon), Darlene Chiu Bryant (Executive Director of ChinaSF), Li

view towards Moutai's role in Sino-US relations and asked me to bring

Zodiac Moutai, and other top products, but also could watch the on-site

Baofang (Party Secretary and General Manager of Moutai Group), Zhao

our family's best wishes for Moutai."

making of Moutai cocktail and taste the mysterious mellow Moutai. All

Edwin Lee (San Francisco Mayor), Ren Faqiang (Chinese Deputy

The celebration coincided with the birthday of Neil Bush's wife,

Shuyue (Secretary of Discipline Inspection Commission of Moutai Group), You Yalin (General Manager Assistant of Moutai Group), Ma

Maria Bush. Therefore, Moutai Group General Manager Li Baofang

Yupeng (General Manager Assistant of Kweichow Moutai Co., Ltd.

presented a bottle of 30-Year Millesimes Moutai as Mrs. Bush's birthday

and Manager of Moutai Sales Co., Ltd.), and other distinguished guests

gift.

attended the celebration.

The celebration integrated Moutai elements deeply into the venue

of these perfectly demonstrated Moutai's brand image and enhanced the interaction with US consumers.

Based on the friendly exchanges between China and the United States as well as the connections between San Francisco and Moutai,

For 100 years, Moutai has grown from a former small workshop

the celebration organizer specially invited artists to demonstrate the

into a national brand with worldwide influence and has become a name

important moments in Moutai's history through sand painting. These

of Moutai. We use Moutai to get closer to the world. Today, we meet

card of China. "Compared with the insignificance when we came to

memorable historic moments included 1915 when Moutai won a gold

again in San Francisco to celebrate the 1st anniversary of 'Moutai Day'

San Francisco 101 years ago, today's Moutai has grown into an absolute

award at the Panama Pacific International Exposition, 1949 when the

and enjoy Moutai together." Following last year's decision, Mayor Edwin

giant", Moutai Group General Manager Li Baofang said, "We are grateful

founding ceremony was held, 1972 when Nixon visited China, and 2015

Lee proclaimed "November 12, 2016" as another San Francisco "Moutai

to San Francisco because the Panama Pacific International Exposition

when San Francisco Moutai Day was set up.

Day". "I hope that we can celebrate Moutai Day in San Francisco every

held here offered Moutai people a great opportunity to go abroad 100

Mayor Edwin Lee said at the celebration, "I am the biggest supporter

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years ago. San Francisco 'Moutai Day' is the favored treatment given

Chinese Deputy Consul General to San Francisco Ren Faqiang said,

On November 12, 2015, upon the 100th anniversary of Moutai's

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All these data indicated a very promising future for Moutai.

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2016 年 11 月 12 日晚的三藩市藝術宮星光熠熠，嘉賓 滿堂，這裡正是 100 年前貴州茅台酒揚帆出海、走向世界的 品牌探索之旅的第一站。1915 年，貴州茅台酒從偏遠的貴 州大山走出，飄洋過海，在巴拿馬萬國博覽會上勇奪金獎， 開創了中國民族品牌走向世界的先河，這個蘊含著數千年酒 文化的東方甘露，也從此飄香世界。 百年來，貴州茅台從未沉溺于金獎的榮光中故步自封， 而是在時代的革故鼎新與歷史的大浪淘沙中矢志奮進，從昔 日的小作坊成長為中國白酒的龍頭企業、世界蒸餾酒第一品 牌，締造了讓人驚嘆的「茅台現象」。 2015 年 11 月 12 日，茅台金獎百年之時，茅台人追根 溯源、載譽歸故里，在三藩市舉行國酒茅台金獎百年慶典。 慶典上，茅台再次感受到三藩市這座城市的熱情和善意—— 三藩市首任華裔市長李孟賢宣佈將 11 月 12 日定為三藩市的 「貴州茅台日」。「貴州茅台日」，讓茅台成為了三藩市歷 史的一部分， 這既是三藩市政府給予茅台的特殊禮遇和認 可，更是這座城市與茅台百年情緣的歷史見證。 2016 年 11 月 12 日，為了紀念這個載入茅台史冊的重

可被世界所熟知，茅台具有悠久的歷史，當我的父親老布殊

在慶典上，在李孟賢與李保芳的見證下，茅台集團與三

得知我來慶祝三藩市茅台日時，他肯定了茅台在中美關係中

藩市對華辦公室簽署《合作備忘錄》。據悉，未來茅台集團

的角色，並囑託我一定要代表布殊家族帶來對茅台的美好祝

將加強及擴大與三藩市以及相關團體之間的貿易、投資及多

福。」

方面的交流合作及發展，以推動茅台品牌在西方世界的品牌

慶典當日恰逢尼爾·布殊太太瑪利亞·布殊的生日，茅台 集團公司黨委書記、總經理李保芳特送上茅台 30 年陳釀作 為布殊太太的生日賀禮。 100 年以來，茅台已從昔日的小作坊成長為具有世界影

影響力和認知度獲得更大的提升。 慶典將茅台元素深層融入場地佈置，多方位多角度立體 呈現國酒文化。現場通過設立茅台精品展示區和茅台雞尾酒 品嘗區，使與會嘉賓既可以與金獎百年 100 瓶大全套、80 年、

響力的民族品牌和中國的國家名片。「與 101 年前我們來到

50 年、30 年、15 年陳年茅台酒、生肖酒等茅台精品進行「親

三藩市時的弱小相對照，茅台今天已經成長為不折不扣的巨

密接觸」，又可通過觀看茅台雞尾酒現場調製，親自品鑒茅

無霸企業，」茅台集團公司黨委書記、總經理李保芳在致辭

台酒的神秘醇香，從而更好地展示了茅台品牌形象，加深了

中感慨說，「我們感謝三藩市，因為在此舉行的巴拿馬萬國

與美國消費者互動。

博覽會給一百年前的茅台人開啟了一個走向世界的想象空

慶典組織方特地邀請藝術家，以中國與美國的友好交往

間。而三藩市貴州茅台日，是一座美國著名城市給予中國企

為背景，以三藩市與茅台的淵源為線索，通過沙畫的形式重

業的特殊禮遇，是一個民族企業的榮耀印記，更是一個古老

現了茅台歷史中的重要時刻，如 1915 年茅台酒榮獲巴拿馬

品牌的世紀回眸，這是理當載入茅台史冊的重大歷史事件。

萬國博覽會金獎、1949 年開國大典、1972 年尼克遜訪華、

今天，我們回望並紀念這段歷史，就是希望這段百年情緣能

2015 年設立三藩市「貴州茅台日」等值得銘記的歷史瞬間。

在未來永遠持續，讓茅台成為中美友好的使者和見證。」

茅台的未來可謂風光無限好。

大事件，回望並紀念這段歷史，共續三藩市與茅台的百年情 緣，茅台再度越洋而來，在 100 年前勇奪金獎的地方——三 藩市藝術宮舉行三藩市「貴州茅台日」一周年慶典。 三藩市市長李孟賢、中國駐三藩市領事館副總領事任發 強、美國石油及地產大亨尼爾·布殊、三藩市對華辦公室行 政總監 Darlene Chiu Bryant、茅台集團公司黨委書記、總 經理李保芳、茅台集團公司黨委副書記、紀委書記趙書躍， 茅台集團公司總經理助理兼黨委辦公室主任游亞林、茅台股 份公司總經理助理兼銷售公司經理馬玉鵬等嘉賓出席。 市長李孟賢在三藩市「貴州茅台日」一周年慶典致辭時 表示：「我是茅台的最大支持者，我們用茅台拉近與世界的 距離，今天我們再度相約三藩市，在這裡歡慶茅台日一週年， 再度共同享受茅台。」繼 2015 年之後，李市長再度將 2016 年 11 月 12 日定為三藩市貴州茅台日：「我希望每年此時都 可以在三藩市共慶茅台日，與茅台的緣分源遠流長。 」 中國駐三藩市總領事館副總領事任發強致辭說： 「三藩市是一座美麗的城市，這是茅台在美國 西岸眺望世界的最佳位置。茅台在中美的政

「我希望每年此時都 可以在三藩市共慶 茅台日，與茅台的緣 分源遠流長。 」 ——三藩市市長 李孟賢

治及外交中扮演重要角色，茅台對中美兩國 雙邊關係貢獻良多，從尼克遜訪華到中美 關係破冰，茅台在其中的角色不可或缺。 茅台早已成為中美關係的橋樑和紐帶，去 年，中國晉升為美國的第一大交易夥伴， 展望未來，中美源源不斷的合作與良性互 動，茅台將在其中扮演重要角色，讓我們共 同祝福茅台。」 美國石油及地產大亨尼爾·布殊代表布殊家族

在慶典上致辭。他回顧了 1970 年代跟隨父親在華生活 經歷，並對茅台作出高度評價。「我很榮幸可以站在這裡慶 祝三藩市「貴州茅台日」一週年，茅台一百年前在這裡被認

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NATURE 天

A Toast with Germany: "The Belt and Road" Tour of Moutai

At 7 pm on December 6, 2016, with the theme of "A Toast with Germany—'The Belt and Road' Tour of Moutai", the large-scale brand promotion activity started at Grand Elysee Hamburg. As the first stop of "The Belt and Road" Tour of Moutai, Hamburg ushered in a "Moutai Craze". Both China and Germany witnessed another cultural integration and wisdom collision between two time-honored countries. 德國漢堡當地時間 2016 年 12 月 6 日下午 7 時，「與德國乾杯——中國茅台一帶一 路行」為主題的大型品牌推介活動在漢堡愛麗舍酒店隆重舉辦。德國漢堡是茅台「一 帶一路」行全球戰略啟動的首站，茅台酒讓中德兩個歷史悠久的國家有了再次的文 化交融和智慧碰撞，漢堡因中國茅台的到來掀起了一股紅色旋風。

與德國乾杯：中國茅台「一帶一路」行 TRANSLATION / 譯 Billy Yung

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NATURE 夊

Road" commemorative Moutai. Its bottle is slenderer than ordinary Moutai and is engraved with a world map to sketch out the inheritance and development of the time-honored Silk Road. Its gold packaging symbolizes that Moutai will successfully start this brilliant journey and develop into a well-respected world-class enterprise.

Since winning a gold award at the Panama Pacific International Exposition in 1915, Moutai has always shouldered the responsibility of revitalizing national enterprises. Today's Moutai has become the world's largest liquor enterprise, a world-famous fragrant name card of China, a miracle in China's business history, and a model of Oriental enterprise success. As Moutai Group Chairman Yuan Renguo said in the speech, "In the next five years, Moutai will further consolidate and improve its status as 'the No. 1 distilled liquor brand in the world', strive to be a hundred-billion-level enterprise, develop into a well-respected worldclass enterprise, and continue to make the world-famous Moutai liquor; in a unique way, Moutai will create more moving stories of Sino-German friendship, bring new vitality into the 'Belt and Road' strategy, and contribute more to the global economic development."

More than 300 people attended the event, including Joschka Fischer (Germany's former Vice-Chancellor and Foreign Minister), Sun Congbin (Chinese Consul General in Hamburg), Corinna Nienstedt (Director of International Business Division in Hamburg Chamber of Commerce), Henning VĂśpel (President of Hamburg Institute of International Economics), Arik Willner (Chairman of SPD Hamburg Central District Council), Timo Prekop (Managing Director of German Asia-Pacific Business Association), Chen Qiuyi (President of HamburgChina Association), Kang Yiqing (Director of the Confucius Institute

I

at the University of Hamburg), and other celebrities from German n 2013, Chinese President Xi Jinping put forward the strategic

as their success experience and case in the global market also provided

political, business, cultural and media circles, as well as Moutai's

worthful lessons in Moutai's growth. Coming to the Industrial 4.0 Era of

distributors. Yuan Renguo (Chairman of Kweichow Moutai Group),

In the world's alcoholic beverages industry, with a surprising growth

Germany, Moutai will learn more from the exchange and dialogue with

Zhang Deqin (Deputy General Manager of Kweichow Moutai Group),

development, thus starting " The Belt and Road " brand strategy

in the past century, Moutai had become a successful case of Oriental

local liquor enterprises and liquor distribution platform.

Wang Li (Chief Engineer of Kweichow Moutai Group), Wang Chonglin

deployment. As an important commercial port of European core

enterprises and a development model of China's national industrial

country, Hamburg was the city with the best economy and development

brands. Without geographical advantage or resource endowment, the

the establishment of the "German Association of Moutai Culture" in

potential in Germany. Its concept of "openness and freedom" had

century-old legend of "Made in Germany" was the synonym of reliability,

Germany so as to promote the cultural exchange and integration of

attracted the attention of the world and Moutai. Hamburg was the

security as well as precision, and a well-established representative of the

the two countries, create an influential platform for communication,

sister city of Shanghai and Chengdu, and had repeatedly expressed

country's image. The corporate culture of preciseness, seriousness, and

exchange and mutual learning, provide a more convenient and high-

its willingness to become China's gateway to Europe. Therefore, it was

orderliness as well as the artisan spirit in the German manufacturing

end social platform for alcohol enterprises, liquor

called an important bridgehead of "The Belt and Road". This "Belt and

industry has benefited many Chinese enterprises in their growth.

enthusiasts, as well as liquor culture enthusiasts of

Road" tour of Moutai in Hamburg would further promote the cultural

German companies' rigorous and efficient management model as well

the two countries, and set up a bridge for exchange

concept of "The Belt and Road". As a representative of China's national enterprises, Moutai adapted to the world's economic

and economic exchanges between the two countries.

The quality from artisan ingenuity was Moutai's pass to "go abroad".

As a highlight of the day's event, Moutai Group officially announced

(Deputy General Manager of Kweichow Moutai Co., Ltd.), Huang Wei

and mutual learning among the world's famous liquors. Witnessed by Germany's former ViceChancellor Fischer, President of Hamburg-China Association Chen Qiuyi awarded the honorary certificate of "Sino-German Intercultural Exchange Ambassador" to Yuan Renguo for his contribution to the intercultural exchange between Germany and China.

During the promotion activity, Kweichow Moutai Group debuted the customized "Belt and

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NATURE 天

2013 年，中國國家主席習近平主席提出「一帶一路」

瓶身較普通茅台酒瓶更加細長，上面篆刻著的世界地圖，勾

Willner，OAV 德國亞太商會執行委員 Timo Prekop，漢

(General Manager Assistant of Kweichow Moutai Co., Ltd.), and other

戰略構想。茅台作為中國的民族企業代表，順應世界經濟發

勒出千年絲路的傳承與發展，而採用金色包裝，則寓意茅台

莎工程及工程師協會主席 Otto Klatte，漢堡儲蓄銀行股份

Moutai delegation members participated in the activities.

展，因此開啟了「一帶一路」品牌戰略佈局。漢堡，作為歐

將勝利啟程這條輝煌之路，打造受人尊敬的世界級企業。

公司監事會主席 Dipl.-Kfm. Günter Elste，漢莎工業及工

(General Manager Assistant of Kweichow Moutai Co., Ltd.), Ma Yupeng

Kweichow Moutai Group Chairman Yuan Renguo said in the

洲核心國家德國的重要商業港口，是德國經濟發展最好和最

自 1915 年在美國巴拿馬萬國博覽會斬獲金獎以來，茅

程師協會董事 Karl-Heinz Kolbe，德國中小企業聯合會會

speech that "The Belt and Road" not only linked the world's most

有發展潛力的州，其「開放、自由」的理念吸引了全世界的

台始終肩負振興民族企業的責任。現如今已是世界上規模最

長 Günther H. 先生，布洛克集團主席布洛克，德中友協漢

populous market groups, but also further opened up the cooperation

關注，也吸引了茅台的關注。漢堡曾與中國上海、成都結為

大的釀酒企業，一張香飄世界的中國名片，這是中國商業史

堡主席陳求義，漢堡大學孔子學院院長康易清，漢堡儲蓄銀

channel between the world's major manufacturing powers and many

友好城市，並多次表示願意成為中國通往歐洲的大門，被稱

上的奇跡，成為東方企業的成功典型。正如茅台集團董事長

行股份公司監事會主席 Dipl.-Kfm. Günter Elste，漢堡工

emerging countries along the route, providing a solid foundation for the

為「一帶一路」的重要橋頭堡。此次茅台德國漢堡「一帶一

袁仁國在致辭中提到的：「未來五年，茅台將會繼續鞏固和

業聯合會總裁 Hubert Grimm，漢堡經濟促進局總監 Aresa

resuscitation of global economy. Yuan Renguo said, "We chose Hamburg

路」行活動，將對兩國文化經濟交流起到進一步促進作用。

提升世界蒸餾酒第一品牌的地位，奮力向千億級企業挺進，

Brand，中國海運歐洲控股有限公司劉仲平，以及來自德國

匠心品質，是茅台「走出國門，走向世界」的一張通行

打造受人尊敬的世界級企業，享譽全球的國酒茅台，以獨特

政界、商界、文化界、媒體界等知名人士，和管道經銷商共

hoping that more and more German friends will know and like Moutai,

證。在世界釀酒行業，貴州茅台以過去一個世紀令人驚訝的

的方式，續寫著中德兩國人民的友好往來的動人故事，為「一

300 餘人出席了活動。 貴州茅台集團董事長袁仁國、貴州茅

and the goal of 'cooperation, development, mutual benefit, and win-win'

成長，書寫了一份東方企業的成功案例，成為中國民族工業

帶一路」戰略的推進注入新的活力，為世界經濟的發展添磚

台集團副總經理張德芹、貴州茅台集團總工程師王莉、貴州

between China and Germany can be achieved."

品牌發展的典範。而既無地緣優勢，也無資源稟賦的「德國

加瓦。

茅台股份公司副總經理王崇琳、貴州茅台股份公司總經理助

as an important milestone for Moutai's global marketing this year,

"China and Germany are both great liquor-making countries with

製造」百年傳奇，是可靠、安全和精確的代名詞，也成為一

當天出席活動的嘉賓包括，前德國副總理兼外交部長

profound liquor culture history. Nowadays, with more frequent political,

塊代表國家形象的金字招牌。德國製造業的嚴謹、認真、有

約瑟夫·菲舍爾，漢堡商會國際部部長 CorinnaNienstedt，

economic, and cultural exchanges between the two countries, more

條不紊的企業文化與「工匠」精神，讓很多中國企業在成長

中 國 駐 漢 堡 領 事 館 總 領 事 孫 從 彬， 漢 堡 商 會 國 際 部 部

貴州茅台集團董事長袁仁國在現場致辭中表示，「一帶

and more Germans begin to understand Chinese culture and love

中受益匪淺。德國企業嚴謹、高效的治理模式，以及在全球

長 Corinna Nienstedt， 漢 堡 世 界 經 濟 研 究 院 總 裁 Prof.

一路」不僅連結世界上人口最多的市場群體，也進一步打通

China's baijiu," Germany's former Vice-Chancellor Fischer expressed

市場成功的經驗和案例，為茅台的成長提供了豐富的教益。

Dr. Henning Vöpel， 社 民 党 漢 堡 中 央 區 議 會 主 席 Arik

了世界上主要製造業大國與沿線眾多新興國家的合作管道，

great support for Moutai's arrival. He further pointed out that the era

來到工業 4.0 時代的德國，茅台的漢堡行將從與當地釀酒企

為推動全球經濟走向復蘇提供厚實的土壤。「我們選擇漢堡

of economic globalization needs the enterprise like Moutai that has

業、酒類流通平台的交流與對話中，汲取更多的營養。

作為今年茅台全球行銷的重要一站，就是希望，能有越來越

人員參加了活動。

the spirit of openness, cooperation, and sharing. He hoped that Moutai

作為當天活動的亮點，茅台集團在現場正式宣佈，在德

多的德國朋友，認識茅台，瞭解茅台，喜歡茅台，並以此推

would take advantage of China's "Belt and Road" policy, keep advancing

國成立「德國茅台文化交流協會」，為推動兩國文化交流、

動中德兩國『合作、發展、互利、共贏』目標的實現。」袁

with openness and inclusiveness, and bring more brilliance to the

融合發展，打造具影響力的溝通、交流、互鑒平台，為中德

仁國說。

development of economic globalization as well as the cultural exchange

兩國酒類企業，以及愛好酒、愛好酒文化的人士，提供一個

「中德兩國都是釀酒大國， 都擁有著豐富的酒文化歷

between the East and the West.

更加便利、高端的社交平台，為世界名酒架起一座交流互鑒

史。現在隨著兩國政治、經濟、文化交流頻繁互通，越來越

According to Chinese Consul General in Hamburg Sun Congbin,

的橋樑。推介活動上，貴州茅台集團首發定製版茅台「一帶

多的德國人開始認識中國文化，喜愛中國的白酒，」德國前

upon the crucial period of implementing the "Belt and Road" strategy,

一路」紀念酒。德中友協主席陳求義代表協會授予貴州茅台

總理菲舍爾對茅台到來表示極大地支持。他進一步指出，在

Germany served as the engine of Europe's economic development and

集團董事長袁仁國「中德文化交流大使」榮譽證書，德國前

經濟全球化的時代，更需要茅台這樣具有開放、合作與分享

an important partner of China while Hamburg served as the bridgehead

副總理菲舍爾見證，對茅台促進中德兩國文化交流所做的貢

精神的企業，希望茅台借助中國「一帶一路」政策東風，繼

of China's "Belt and Road" strategy in Europe. In this most active and

獻給予肯定。

續以包容和開放的姿態不斷前行，為經濟全球化發展，東西

productive period of Sino-German relations, Kweichow Moutai brought

同步首發的茅台「一帶一路」紀念酒也現身活動現場，

文化交流帶來更多華彩篇章。 中國駐漢堡領事館總領事孫從彬指出，如今正值「一帶

a good vision of friendship and cooperation to Hamburg, led the world feel the taste and charm of Moutai and China, and used liquor

一路」重要戰略落實的關鍵時期，德國作為歐洲經濟發展火

as medium to promote the development and friendship of the two

車頭是中方重要的合作夥伴，而漢堡是中國 「一帶一路」

countries.

戰略在歐洲的橋頭堡。在此中德關係處於最活躍、最富成效

Today, many Chinese may think of beer when mentioning Germany,

的時期，貴州茅台帶著友好合作的美好願景來到漢堡，讓世

and many Germans regard Moutai liquor as a symbol of Chinese culture.

界感受茅台的魅力，品味中國，品味茅台，以酒為媒，為推

In 1972, China formally established diplomatic relations with the

動中德兩國發展，促進彼此友誼搭建橋樑。 如今，很多中國人提起德國，往往會聯想起啤酒；而很

Federal Republic of Germany, opening a new chapter of Sino-German

多德國人，也把茅台酒作為中國文化的象徵之一。1972 年，

relations, and it was the begining that Moutai debuted in Germany.

中國同聯邦德國正式建交，兩國關係開啟新篇章，茅台酒也

Mr. Schroder (the Chairman of Foreign Affairs Committee of the

恰逢其時在德國初露頭角。

Federal Republic of Germany) tasted Moutai for the first time and highly

時任聯邦德國外交委員會主席的施羅德先生，在 1972

praised Moutai during his visit to China in 1972. That visit led more than 30 media from the Federal Republic of Germany to concern and report

年訪華期間第一次品嘗到了茅台酒， 讚不絕口。 而那次訪

Moutai, showing Moutai's charm to Germans through media. Thanks to

問，引發西德三十多家媒體對茅台酒的關注與報導，讓德國

diplomats' praise and German media's publicity, Moutai was becoming

人從媒體中領略到茅台酒的魅力。外交官對茅台酒的讚美以

famous in Germany.

及德方媒體的宣傳成為茅台酒聞名德國的美好開端。 2005 年，茅台酒通過德國 K&K 食品貿易有限公司進入

In 2005, through KK Food Trading Co., Ltd., Moutai entered the

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理黃維、貴州茅台股份公司總經理助理馬玉鵬等茅台代表團

major cities as well as many large stores (including 50 Metro stores) and

了德國各大城市，遍佈於德國眾多大商店（包括全德 50 家

restaurants in Germany.

麥德龍商店）和餐館。

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Kai-Fu Lee: 李開復：

Initiating the Fourth "Whampoa Military Academy" of China’s Internet Industry 開啟中國互聯網 第四個「黃埔軍校」

TEXT / 文 Miss Q EDIT / 編 Jocelyn Chenlin Liao TRANSLATION / 譯 Spencer Hua IMAGE / 圖 Sinovation Ventures 創新工場

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PEOPLE 人

is always difficult to predict that the next turn is

before? "In fact, Kai Fu is now has rejected a lot of

winning or losing. At 5:17 pm on September 5,

business activities, but as an investor, he insists his

2013, Kai-Fu Lee posted on Weibo said : "Things

original intention to create Sinovation Ventures to

are uncertain, and life is limited. In the face of

help young Chinese entrepreneurs. Therefore, he

cancer, everyone is equal." He was diagnosed with

is very supportive of their investment on Portfolio

lymphoma while the innovation workshop is in

company as its referrer. He also actively involves

the rapid growth period. Kai-Fu Lee's life is like a

in entrepreneur-related activities, and sometimes

windstorm, the future is unknown. Maybe due to

free of charge for attending business activities or

God’s blessing, or his optimism and perseverance in

even endorsements. Most of time he was to support

the treatment of cancer, 17 months later, Kai-Fu Lee

entrepreneurs, " the staff around Kai-Fu Lee said .

Kai-Fu Lee is very open-minded. When he was

came back to the public. After suffering the hardships of cancer, he returned with a more inclusive and

in an interview with Yang Lan, he mentioned, "Of

broad posture. "Uncle Chicken soup" is really

course people still have to work, I was focusing

inspirational.

on how to generate the biggest impact, but now, I’m more likely to help those entrepreneurs. In the

Now he still has to check his body regularly, but the work has been gradually restored. People around

past, 80% or even 90% of my time was contributed

him clearly feel the changes. The previous Kai-Fu Lee

to work, but now I deducted it to 50%. The rest of

paid attention to how to achieve the greatest impact

the 50% of my time belongs my family. Nothing is

and change the world with personal power. Now in

difficult now, and nothing is more important than

his interview, he becomes moderate and says "Do not

my family.

Today’s Kai-Fu Lee has become softer under his

always wish to change the world with the power of an individual." Kai-Fu Lee was difficult to getting back

stiff appearance, and more likely to know when he

from the gate of hell and he has been enlightening

should enjoy the scent of osmanthus.

a lot. As he said, "Before the cancer, I had never

Start the Artificial Intelligence Institute of China

noticed the sweet-scented osmanthus fragrance in

S

my yard, and after I recovered from cancer, I went to peaking of Kai-Fu Lee, many people give

and more people, seven years ago, there was almost

the yard, wow, how sweet the osmanthus is! In fact,

him the label of "Uncle Chicken Soup",

no institutional angel investors in China. Too many

osmanthus has always been there, but I never paid

"Young’s Mentor", while he was a computer

entrepreneurs, too few investors makes a serious

attention to it. Do not wait until there is no chance,

scientist and now has the identity of investors. He got

mismatch between supply and demand, resulting in

go to cherish the life from now on. "

his doctoral degree from the world-class computer

many entrepreneurs have to face unequal treaties.

elite school Carnegie Mellon University. When

Be aware of this situation, Kai-Fu Lee determined

for fund-raising. During the time he was

less mentioned almost every time in

AlphaGo battled Lee Sedol, Kai-Fu Lee was invited

to create an innovative model of investment and

stopped by a student and agreed to go to the

the speech and he seems put too much

to host a live show of the battle by Tencent. We once

incubation to help young Chinese entrepreneurs

British Chinese students union to make

effort on it, but in fact people know that

again recalled Dr. Lee's professional background.

to achieve their dreams. In 2009, he has sensed the

a speech. If it was in the past, he would

in this elegant CEO's heart, there is always

He developed the "Othello" man-machine chess

future of the mobile Internet, predicted Android

not agree to do that, but considering

system in 1988 to defeat the world chess champion.

system will sweep the world, so his innovation

the best school and biggest auditorium

background, and on many occasions he self-

At the same time, Siri's predecessor, the world's first

workshop hatched a series of Android applications

to accommodate as many students as

mockingly said, "I am the martyrs of artificial

"non-specific person continuous speech recognition

and achieved great success. In 7 years, the Sinovation

possible for the speech. Since he had just

intelligence", "I was born in wrong era, because

system" was developed by him using the principle

Ventures has invested 300 projects, and managed 80

recovered, and felt that was fate to meet this

when we studied artificial intelligence, people

of statistics in 1998 and won the "most important

billion yuan of dual-currency funds. It has become

strange student, so that he was willing to share

said we were crazy." During a un iversity

scientific innovation award" granted by Business

a veritable venture capital company, and more and

in any occasion. He also accepted a pair of

recruitment talk, you will find he seems to have

Week.

more people have accepted and have been familiar

strange couple's invitation for dinner, and then

an envious expression when facing a group of

with Kai-Fu Lee's new identity as an investor, who is

they became good friends. In the past, these

college students, Kai-Fu Lee said: "I was born

also regarded as a new "Angel Investment Godfather".

are simply impossible to happen. He is slowly

untimely, but you are in the best time. It is the

changing his life.

golden age to develop artificial intelligence. You

In 2009, Kai-Fu Lee resigned from the position of president in Google Greater China, and founded the Sinovation Ventures. Until now, there are still a lot of people ask: "What kind of factory did Kai-Fu Lee

36

Return from Death, Kai-Fu is Back

Of course, many people were questioned, how can Kai-Fu Lee show up in the major public

now, and the capital operation is understood by more

occasions to participate in various lectures as

MOUTAI Magazine

that in the major occasions that he attended in the past six months, he had been talking

When he just recovered he went to London

open?" Although we are familiar with venture capital Fate is like a joke, like the big wheel, and it

People who follow Kai-Fu Lee should notice

MOUTAI Magazine

about artificial intelligence. He more or

a scientific dream. He has computer science

Kai-Fu Lee Founder & Chairman of Sinovation Ventures

have the best era."

He is still agile as seven years ago, looks refined and intellectual, but like a cheetah that is able

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PEOPLE 人

to catch the target in a rush. He opened three

The staff will collect Uncle Lee’s funny sentences

Whampoa Military Academy - Microsoft Asia

to make jokes. The Sinovation Ventures has just

Research Institute, Google China, and companies

received RMB 4.5 billion funds and managed a

hatched by Sinovation Ventures. He is starting

total of RMB 8 billion. The company's PR team

the fourth "Whampoa Military Academy" - the

always wanted to show the best results in the

Artificial Intelligence Engineering Institute. He

public relations draft, wrote "nearly 10 billion

personally hired Daniel, the formal Google and

Yuan". Uncle Lee anxiously said: "how can we

Microsoft engineers from Silicon Valley as vice

say that we have nearly 10 billion Yuan funds?

president of the Academy of Engineering, and

It is too exaggerated, right? 9.5 billion Yuan can

swept through the world's top universities to

be described as nearly 10 billion Yuan, but 1.2

gather talents. He predicted that in the future,

billion US dollars only equals around 8 billion

artificial intelligence will change human life.

Yuan. How did you learn mathematics? The first

Many people asked: "What will happen if artificial

phase of the fund we have ... ... the second phase

intelligence has emotions?" When he encountered

of the US dollar fund we received ... ... the third

such questions he would smile and said: "I think

period ... ... a total of 8 billion Yuan." PR manager

the first thing we should worry about is that if a

dumbfoundedly nodded, "It is better if we become

large number of artificial intelligence has replaced

more fair and realistic." "We should not be so

the human labor force, how we should solve the

exaggerated, the numbers cannot be changed."

unemployment problem and how to solve the

Kai-Fu Lee, a stock reader who has a twisted

social problems after a large scale of unemployed?

temper, does not want to use rhetoric in public in

I think this is the most important thing we

order to catch attentions, but wants to speak with

should worry about." His answer is gentle but

strength.

undoubting. With computer science background,

He is also a gourmet. The happiest thing

he is particularly rigorous and realistic, and there

when he visits a different place is to find the local

will not be too many literary and artistic emotions.

cuisine. He is the one who posts food pictures

In addition to artificial intelligence, the

during midnight to get hatred. In 2016, the entire

six areas that Sinovation Ventures focuses on

company went to Silicon Valley for a study tour.

including digital entertainment, which also

The most thing that mentioned by Uncle Lee is

subvert the stereotype of the stiff impression.

not he met YC president and Apple executives

It makes investment in the Pan-Entertainment

or visited Tesla, but the crab restaurant in San

Business, such as Rage Comic, MEWE media,

Francisco where the crabs are exactly the same

Meitu or even SNH48. Kai-Fu Lee funnily said,

size, very fresh and delicious. "You have to taste

"We also have the cells of entertainment. Do

if you go to the United States! I can tell you the

you know SNH48, the beauty of 4000 years? We

address!" said Uncle Lee. There is no doubt that

lead the vote." Meitu now is the APP with the

his colleagues said he is actually a lovely uncle.

world's largest female users, and these are all from

Staff of Sinovation Ventures 創新工場員工

When I’m finishing this article, I was flooded

our investment. When he is talking about his

by Kai-Fu Lee’s new series of photographs. His

investment in the enterprise, his is full of pride. At

staff said that the boss is handsome more than

the end of 2016, Meitu was successfully listed in

ever. In the pictures, he wears suit and tie, square

「青年導師」，而忽略了他曾經是一名電腦科學家以及現

2009 年，李開復辭去 Google 大中華區總裁一職，創辦

the Hong Kong stock market.

glasses and a scarf, with a cheerful look. He

在的投資人身份。這位世界級計算機名校卡內基梅隆大學

了創新工場。到現在都還很多人在問：「李開復到底開的是

has invested 300 projects, and returned to the

的博士，在阿法狗對戰李世石時，被騰訊邀請在直播現場

什麼廠？」儘管現在我們對風投這一詞並不陌生，資本運作

workplace after defeating cancer. The person who

做解讀，大家才再度回想起李博士的專業背景。他開發

也被越來越多人熟悉和了解，但在 7 年前，中國幾乎還沒有

created the Artificial Intelligence Engineering

的「奧賽羅」人機對弈系統，在 1988 年就擊敗了人類的

機構化的天使投資人，太多的創業者，太少的天使，使得供

Institute will open what kind of new era in the

國際象棋世界冠軍。同時，他也運用統計學原理開發出了

給和需求嚴重不匹配，導致許多創業者都要面臨不平等條約。

next decade? Let us wait and see.

世界上第一個「非特定人連續語音辨識系統」，可謂蘋果

覺察到這樣的情況後， 李開復決意開創投資加孵化的創新

Siri 的前身，1998 年被《商業週刊》授予了當年「最重要

模式，幫助中國青年創業者實現夢想。2009 年，他已觀望

A Cute Uncle Lee in Daily Life In fact, he is a funny person in his life. During the interview, his staff said Uncle Lee is a very cute

說 起 李 開 復， 許 多 人 給 他 的 標 籤 是「 雞 湯 大 神」、

person, which was nothing related to Kai-Fu Lee.

38

MOUTAI Magazine

MOUTAI Magazine

科學創新獎」。

39

PEOPLE 人

到移動互聯網的風口，預測安卓系統將風靡全世界，於是， 創新工場孵化了一系列基於安卓系統使用的軟體並大獲成

也沒有什麼比家人更重要。」

Kai-Fu Lee and his mother 李開復與母親

如今的李開復在一絲不苟的外表下多了更多柔軟，也更 知道何時該去欣賞桂花香。

功。7 年以來，創新工場已經投資了 300 個專案，管理著 80

第一批孵化的企業，現在他要開啟第四個黃埔軍校「人工智 慧工程院」。他親自從美國矽谷挖來兩位曾經在 Google 和 微軟擔任工程師的大牛擔任工程院副院長，並席捲似的掃遍 全球各大高校挖掘頂尖人才。他預測，未來的人工智慧將會

億人民幣的雙幣基金，成為了一家名副其實的風投，而李開

全面改變人類的生活方式。很多人就問了：如果人工智慧有

復投資人的身份也被越來越多人接受和熟悉，被冠以新一代

建立中國人工智慧工程院

的「天使投資教父」。

了感情怎麼辦 ? 他每每遇到這樣的問題都是微微一笑著說： 「我覺得我們先煩惱的是，如何人工智慧大量的取代了人力，

「向死而生」後「復」歸來 命運的玩笑就像大轉盤一樣， 永遠難以預計下一面是

關注李開復的人應該注意到，最近半年他出現的各大場

我們應該如何解決失業問題？如何解決大量失業後面臨的社

合都在講人工智慧，人工智慧。幾乎在每次的演講中都或多

會問題？我覺得這才是最應該考慮的。」他的回答雖然溫文

或少地提及，似乎有些用力過猛的姿態，但其實懂他的人知

卻透露著不容置疑的口吻。工科出身的他特別嚴謹，考慮問

道，這位儒雅的 CEO 內心始終有一個科學夢。電腦專業出

題也是現實化，並不會有太多的文藝色彩。 除了人工智慧，創新工場主要關注的六大領域裡還有

贏，是輸。2013 年 9 月 5 日 22 時 17 分，李開復在其新浪

身的他，在很多場合都自我嘲諷說「我是人工智慧的先烈」，

微博發出一條微博：「世事無常，生命有限。原來，在癌症

「我生錯了時代，我們在研究人工智慧的時候，大家都說我

一塊數位娛樂，這也顛覆了大多數對創新工場刻板的科技印

面前，人人平等。」他被確診患有淋巴癌，而創新工場正值

們是神經病」；而在大學校招演講的時候，你會發現這個已

象，投資了暴走漫畫，米未傳媒，美圖甚至是 SNH48 等泛

經擁有一切的人臉上似乎有著一股羡慕的表情對著一群大學

娛樂企業，李開復很風趣地說：「我們也是很有娛樂細胞的，

生說：「我是生不逢時，可是你們正是最好的年代，現在正

SNH48 少女天團知道吧？ 4000 年美女知道吧？我們領投的

是開啟人工智慧的黃金年代，你們擁有最好的時代」。

誒。」「美圖現在也是全世界擁有最多女性用戶的 APP，

快速增長時期，李開復的人生被突如其來的暴風雪襲擊，前 方不知是死是活。也許是上天的眷戀，也許是他樂觀堅持不 懈的精神，在治療癌症的 17 個月後，李開復再次出現在大 家的視野。歷經了苦戰癌細胞的艱難，以更加包容和寬廣的 姿態歸來。雞湯大叔這下才叫真勵志。

以前的李開復什麼都注重最大影響力， 要世界因你不同。現在的他會認為， 不要總妄想著自己能夠改變世界， 個人是不能夠改變世界的。

他依然和 7 年前一樣迅猛，看似儒雅知性，卻又像一頭 盯緊獵物的獵豹，看見目標迅速撲過去。過去的他開創過三

這些都是我們投資的。」他在說起自己投資的企業時，透露 著滿滿的自豪感。2016 年末，美圖成功在港股上市。

個黃埔軍校：微軟亞洲研究院、Google 中國以及創新工場

現在的他依然要定期檢查，但工作已經逐漸恢復。但是 身邊的人明顯感覺到他的變化，以前的李開復什麼都注重最

生活中呆萌可愛的李大伯

大影響力，要世界因你不同。現在的他在採訪中，會溫和地 笑道：「不要總妄想著自己能夠改變世界，個人是不能夠改 變世界的」。李開復艱難地從鬼門關繞回一圈，整個人仿佛

Kai-Fu Lee (Left) and Liu Chuanzhi, Founder of Lenovo (Right)

頓悟許多，如他所說「以前我從來不會留意到院子裡的桂花

李開復與聯想創辦人柳傳志

生活中的他其實很有趣。採訪他身邊的工作人員，都笑 著說其實李大伯是一個很呆萌可愛的人。換是以前，覺得這

香，生病以後有一次我到院子裡，哇，這裡的桂花怎麼那麼

個詞完全不可能和他掛鉤。員工們都會收集李老師的搞笑金

香！其實桂花一直在那裡，只是你從來沒有關注你的生活。

句彼此挪揄。創新工場剛獲得 45 億人民幣的融資，管理總

不要等到沒有機會了，再去珍惜，從現在開始」。

共 80 億人民幣的基金。 公司的 PR 團隊總想展示最好的成

生病剛剛恢復的時候他去倫敦募資，被一個學生截住答

績，在公關稿中寫了近百億人民幣。嚴謹認真的李大伯著急

應了去給英國華人學子做了一場演講。以前的他，並不會去

地說：「怎麼能說近百億，太誇張了好嗎？ 95 億以上才可

見一位陌生學生，也許會考慮該去最好的學校能容納最多學

以說近百億。12 億美元無論怎麼算只有 80 億好嗎？你數學

生的場地演講。可是病好剛歸來的他，覺得相遇就是緣分，

是怎麼學的？我算給你聽，第一期基金我們有……，第二期

很願意去分享。並且在倫敦還接受了一對陌生夫婦的邀約一

美元基金……，第三期……，總共是 80 億對不對？」公關

起吃飯，後來他們還成為好朋友。這在以前，是根本不可能

經理呆若木雞地點頭， 「有道理有道理，咱們還是實在些好」。

發生的事情。生活的點滴都和以前大不相同，生命的軌跡在

「我們做人不要那麼誇張，是多少就是多少」。李開復有股

慢慢發生著變化。

讀書人的擰巴勁，並不想在公開場合誇誇其談博人眼球，而

當然，很多人也質疑，怎麼李開復回歸後好像還是和以

40

希望能以實力說話。

前一樣出現在各大公眾場合參加各類演講。「其實，開復現

他還是個美食家，每到一個地方最開心的事情大概就是

在拒絕了大量的商業活動，只是作為投資人，他還是堅持自

品嚐當地的美食，深夜曬美食拉仇恨說的就是他。2016 年

己創立創新工場的初衷，幫助中國青年創業。所以，他非常

全公司去矽谷考察學習，他和外人提到最多的不是和 YC 總

支援自己投資的 Portfolio 公司，不惜為他們站台，也積極

裁見面，和蘋果高管交流，去特斯拉參觀，反而是三藩市有

參與和創業者相關的活動。而且出席商業活動甚至有些代言

一家螃蟹店，每一隻螃蟹都是一模一樣大，非常新鮮可口美

也從來不存在收費行為，大部分都是支持創業者才去的。」

味無敵，如果去美國一定要品嚐！還問對方是否需要地址。

李開複身邊的工作人員如是說道。而李開復本人也看得很

怪不得同事們會說他其實是一位可愛的大叔。

開，在接受楊瀾的採訪時他提到，「人當然還是要工作，我

在截稿的時候， 我被李開復最新拍攝的一組鏡頭刷了

身體恢復後也希望自己還是一個對社會有貢獻的人。只是，

屏，他的員工們都說老闆帥出了新高度。照片裡的他精神飽

以前可能我會更重視我怎麼做才能做到影響力最大化。現在

滿，帶著圍巾，依舊西裝革履方形眼鏡，有股羽扇綸巾談笑

的我是想，現在能做什麼才能幫到這些創業者？以前我可能

風生的神采。已經投資了 300 個項目的他，戰勝病魔重回職

80% 的精力甚至 90% 都在工作，現在我會 50% 工作，剩下

場的他，壯志成城開創了人工智慧工程院的他，在下一個十

的 50% 去陪家人，旅行，爬山。現在沒有什麼想不開的了，

年又會開啟什麼樣的新紀元？讓我們，拭目以待。

MOUTAI Magazine

MOUTAI Magazine

41

PEOPLE 人

界 世 」幻

蘑 「 廚的

e h T

大 蓮 米芝

f e h C d e r r a t s n n o i l c r e a h c M of Mi Régis

World專訪世界名廚 E/ 圖

IMAG

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MOUTAI Magazine

i Xiaoru N/譯 IO n T o A NSL Marc TRA cques is et Ja elina S g S é R 文 / & au TEXT n, Mac Carlto e Ritz-

Th

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PEOPLE 人

World-class chef Régis Marcon has recently been invited to the Ritz-Carlton Macau's culinary event, "The 5th Ritz-Carlton Asia-Pacific Food and Wine Festival," where attracted gourmet fans of Hong Kong and Macau. Celebrating four days of gourmet feasts, almost every seat is packed, and the enthusiast is proud to have a luncheon or dinner prepared by Régis Marcon. As one of the world's 100 best chefs, the Bocuse d'Or championship, Michelin-starred and world-renowned chef, many of the world's top restaurants are competing to invite him. 世界名廚 Régis Marcon 近期做客了澳門麗思卡爾 頓酒店舉辦的美食盛會「麗思卡爾頓第五屆亞太區 美食美酒節」, 引起了港澳一眾美食饕客們狂熱追 捧 , 一連四天的名廚美食盛宴幾乎每一場都座無虛 席 , 追捧者以能吃上一餐 Régis Marcon 親手烹製 的午宴或晚宴為榮。 這位世界 100 名最佳廚師之 一、曾獲博古斯烹飪大賽（Bocuse d'Or）冠軍頭銜、 米芝蓮三星的世界知名大廚 , 不少世界頂級餐廳都 爭相邀請。

T

here was a story about Régis Marcon, he had been invited

translate the French into English. Facing this strict-looking French chef

by a well-known restaurant in New York to cook a meal.

whose eyebrows were raise, my first question was why he was especially

Originally the restaurant told Régis Marcon that they only

fond of cooking. Like many French or Italian chefs, families have the

scheduled few seats for the dinner, but in fact, the restaurant secretly

greatest impact on their childhoods. Régis Marcon's parents are talented

increased seats without informing Régis Marcon. He angrily left because

chefs, and they have their own French restaurant in their hometown, so

of this, and made the restaurant awkward. This time in Macau, Régis

Régis Marcon's childhood was surrounded by cooking environment.

Marcon prepared four days and three nights of food offering. People who

Surprisingly, Régis Marcon listened attentively to each of my questions

like him were excited and reserved seats as soon as possible in the Food

and then slowly explained to me in English with a strong French accent:

Gourmet Festival.

"I will try to answer your questions in English as much as possible." The

Before interviewing Régis Marcon, I was reminded that he was

image of him is completely different from my imagination. Along with

"full of presonal characters and not fluent in English and the interview

Régis Marcon's talking, I gradually walked into a magical cooking world

should be quick and precise". Therefore, in my imagination, Régis

where is full of mushrooms.

Marcon is a serious, rigid old chef. It was the time for the appointment,

When Régis Marcon was a young boy, he followed his parents into

but the world-known chef has not appeared, I thought he might not be

a green jungle in the French Auvergne Mountains to search for gifts of

easy to cope with. After drinking coffee for a while, I saw from mirror

nature. The forest was full of lush shrub, grass clumps, and the air around

accidentally, a person wearing trimmed chef 's clothes and a titanium

with the water vapor that exudes the natural fragrance. In the world

trim glasses was leisurely in the restaurant playing with some kitchen

of Régis Marcon’s childhood, this forest was a marvelous place where

props, and then slowly came to me.

he enriched the child's senses with the beauty and vitality of nature,

Expectedly, the France's most prestigious "mushroom master",

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the hanging drops on vanilla, the floating fragrance and the fresh grass

Michelin-starred chef Régis Marcon bluntly said "Hello" in English. The

between the vegetables attached to the ground that stretch of the green

chef of Ritz-Carlton Café, who accompanied him, helped Régis Marcon

meridians.

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PEOPLE 人

What fascinated Régis Marcon the most was a variety of shapes, unique smell, and the low-key creatures growing in forests, shrubs,

variety of refined and delicious dish by Régis Marcon - fresh mushrooms

and woods, with varying shades of color, fullness or detail, like mini

and fresh cream mixed with high-speed spinner to make foam in a

parachutes or blooming fruits, which layers of folds keep the mystery ...

molecular way, and put them into small containers of porcelain. Every

In young Régis Marcon’s eyes, these grotesque natural wild mushrooms

taste was full of mushrooms’ fresh flavor. Another dish was the autumn

were full of curiosity, which drove him to suck the flavor of this

seasonal vegetables with mushroom cold soup. Seasonal harvest of

mysterious creature – Oh! Some of them have rich aromas of cocoa, the

vegetables boiled into a thick soup with a thin layer of oil above. The

other of them have mineral fragrances in the soil, or like the baked toast,

selection of seasonal mushrooms from France were cut into slender

distributed pine nut oil flavor, or with a spicy taste and the wonderful

lumps, scattered in the plate, and on the top of them, there was deep sea

fragrance. The rich multi-level odor brought Régis Marcon into another

crayfish wrapped with bread crumbs through the low-temperature deep-

fantastic world, the world of mushrooms.

fried. Facing these cooking works of art, people couldn't bear to take a

Under the guidance of the experienced chef-his mother, Régis

bite. Seafood, together with mushrooms crashed into multiple layers of

Marcon began to learn and master different types of mushrooms in

freshness, stimulating the taste buds, and it seemed like the world's best

the jungle. In his view, "mushroom" was a partner accompanied by his

things are condensed into each bite. The surprise that mushrooms and

growing childhood, and he clearly knew with what environment, season,

different ingredients created continued. A staple food sea bream fish

climate, these "mushroom friends" would burst out of their best taste.

with asparagus and smoked sweet mayonnaise was enough to reflect

People's impression of the Michelin chef Régis Marcon has "a

Régis Marcon profound cooking skills. The fish was full of fat, tasting like

distinctive personality, but also has a little temper, the omnipotent in

snow melting in mouth, and wild Morchella in the disk played a role of

the kitchen and the controller of kitchen." Talking about "mushrooms,"

providing nutrition.

the friend accompanied by his life, his tone immediately becomes soft.

Régis Marcon is deserved to be called as "mushroom masters". Every

He regards mushrooms as "nature gifts", and he addicted to going into

mushroom's flavor has been maximized under his cooking skills, and

the jungle collecting seasonal mushrooms. By using different texture

the diners' senses were stimulated by his cooking works of art. They are

and smell of the ingredients, he cooks them into exquisite dishes, and

likely to walk into the Régis Marcon forest of mushrooms that is full of

lets each dish full of expressions of their respect to the nature and the

negative ions, and come to the source of every ingredients.

tradition of French food.

The chefs who worked with Régis Marcon used words like "superb

While people were amazed by Régis Marcon's cuisine, the maverick old men did not intend to come to the diners table to accept

or passionate" to describe the 60-year-old cooking master, and some of

the thunderous applause. He silently carried his backpack, full of

them even regard him as God of cooking. As diners, we can see from his

introductions of ingredients and brochures of Régis Marcon et Jacques

delicacies to experience his "marvelous" cooking skills.

Marcon Michelin three-star restaurant, and passed by the dining room

In the "Ritz-Carlton Fifth Asia-Pacific Food and Wine Festival", Régis Marcon used his most familiar ingredient - mushroom for cooking.

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The fresh mushroom was transformed into different forms, and made a

filled with diners, quickly out of the restaurant decisively. But I still caught a glimpse of his smile when he was leaving the crowd.

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PEOPLE 人

坊間曾流傳一個關於 Régis Marcon 的故事，他曾經受

美好的一面。

透瓊脂，精選的法國當季菌菇切成細長塊狀，散落於盤中，

紐約某家知名餐廳邀請做客烹製美食，原定僅做少許席位的

人們口中的「有鮮明個性、有那麼一點兒脾氣、在後

最上層是經過低溫油炸麵包糠包裹著的肉質飽滿的深海螯

晚宴，卻因餐廳私自增加席位，老爺子憤然出走，鬧得餐廳

廚中無所不能、傲然掌控著廚房世界」的米芝蓮名廚 Régis

蝦，擺盤美如藝術品只讓人不忍下箸，海鮮和蘑菇碰撞出的

尷尬不已。這次 Régis Marcon 在澳門一連四天三晚的美食

Marcon，在說起「蘑菇」這個伴隨著其成長的另類夥伴時，

多重鮮感，刺激著味蕾舒展，仿似世間的極緻美好都凝結於

放送，讓喜歡他的人更加欣喜不已，他們早早地預訂了美食

他的語氣立即柔軟了起來。他視蘑菇為「大自然的饋贈品」，

每一勺的鮮美中；蘑菇與不同食材碰撞出的驚喜還未停歇，

美酒節的席位。

也沉醉於深入叢林中採集當季的蘑菇，巧用不同質感和氣味

一道主食海魴魚伴蘆筍配羊肚菌和煙熏甜蛋黃醬也足以體現

這次在與 Régis Marcon 面訪前，我被提示以「他比較

的食材搭配，來烹製成一道道美如畫般的精緻饌食。在每一

他深厚的廚藝功底，肥厚的魚肉片油脂飽滿，肉感入口有著

有個性，不會說英語，採訪必須速戰速決」等要點，筆者不

道佳餚中，Régis Marcon 都充份表達了自己對大自然的尊

融雪般即融的效果， 野生羊肚菌在盤中有著營養擔當的作

免在心裡面把他勾勒成一個不苟言笑、作風刻板的年長大廚

重、對傳統法餐的傳承與發揚。

用。 他是當之無愧的「蘑菇大師」，每一枚蘑菇的味道都

的形象。約定的採訪時間到了，可是這位世界名廚還未準時

與 Régis Marcon 共事過的大廚們都會以「廚藝高超、

被在其烹製下發揮至鮮味最大值，食客的感官被一道接一道

赴約，我心裡不免嘀咕，他可能太有架子，不好應付吧。在

充滿熱忱」去形容這位 60 歲的廚界老將，還有人驚呼「他

精緻如畫的佳餚刺激著，彷如走進了 Marcon 採集蘑菇的那

喝下幾口咖啡後，無意中從餐廳的鏡子中看到一位穿著筆挺

簡直就是神」。作為食客，我們可以從其烹製的佳餚中，一

片滿是負離子的森林中，來到了食材採集的源頭。

廚師服，戴著鈦金屬細邊眼鏡的年長大廚不緊不慢地在餐廳

窺其「神乎其神」的高超廚藝。在「麗思卡爾頓第五屆亞太

正當為 Régis Marcon 的廚藝拍案叫絕時，這位特立獨

中擺弄著一些餐廚道具，然後才慢悠悠地走來。

區美食美酒節」上，Marcon 用其最擅長的蘑菇入饌，新鮮

行的老爺子卻並沒有打算來到食客的桌前接受大家雷鳴般的

意料之中，這位全法國最負盛名的「蘑菇大師」、米芝

的菌菇變換著不同的形態，被 Marcon 巧手變幻出多樣精緻

掌聲， 他默默地背著自己裝著食材介紹的彩色圖畫介紹別

蓮三星大廚 Régis Marcon 生硬地用英文說了一句 Hello，

美味的盤中珍饈——鮮蘑菇和鮮奶油混合高速打散製成輕盈

冊，還有厚厚一疊自己法國 Régis et Jacques Marcon 米芝

與他一同前來的，是澳門麗思卡爾頓法國餐廳麗思咖啡廳

泡沫狀，以分子料理的方式呈於小巧的瓷製容器中，每一勺

蓮三星餐廳宣傳小冊子的雙肩背包，從坐滿了食客的餐桌間，

(Ritz-Carlton Café) 的主廚，後者負責幫 Régis Marcon 將

下去都滿溢出蘑菇細膩的鮮味；另外一道秋季蔬菜時令配蘑

腳步迅速而輕盈地走出了餐廳，頭也不回，但是我還是瞥見

法文翻譯成英文。面對著 Régis Marcon 這位眉毛上揚、看

菇冷湯，秋收的蔬菜熬製成濃湯底，上面凝著一層薄薄的剔

了他離開人群時，嘴角那一抹上揚著的微笑。

起來有點嚴肅的法國名廚，我拋出了第一個疑問，希望他告 訴我為什麼對烹飪情有獨鍾。如許多的法國或是意大利籍的 大廚一樣，家庭對他們童年時的影響最大，他的父母均是才 華橫溢的大廚，他們在家鄉擁有自己的法式小餐館，讓他從 小耳濡目染。比較出乎意料的是，他對於我的每一個問題， 都非常耐心地聆聽，然後慢慢地用帶有濃厚法國口音的英語 向我解釋說：「我會盡可能地用英文來回答你的問題。」與 原來的大廚形象完全不一樣。隨著他的思路，我也漸漸走進 了一個充滿「蘑」幻色彩的神奇烹飪世界中。 幼年時的 Régis Marcon 跟著他當大廚的父母，進入他 土生土長的法國奧佛涅山區內的一片綠意叢林裡，搜尋著大 自然饋贈的禮物。放眼滿目是蔥翠的灌木、叢草，空氣中 繚繞著氤氳水汽和大自然散發出的天然食材清香。在 Régis Marcon 兒時的世界裡，這片森林是奇妙無比的，他用屬於 大自然的美好和生命力豐富著孩子的感官世界。香草滴掛著 晶瑩水珠、飄著清幽的芬芳，叢草間新鮮欲滴的蔬菜綠油油 地，依附在大地上舒展著綠色的經脈。 而最令 Régis Marcon 著迷的，是一種形態萬千、香味 迥然、低調地生長在森林、灌木及雜木中的生物，他們有著 深淺不一的混合色澤，形狀或團簇狀豐滿或纖細窈窕、或如 迷你降落傘或如綻放的果實，層層的褶皺之間透著神秘感 ……童年 Marcon 的眼眸裡，對於這些奇形怪狀的天然野蘑

在每一道佳餚中，Régis Marcon 都充份表達了自己對大自然的尊重

菇充滿了好奇，他用鼻子吮吸著這種神秘生物的味道—— 噢！有的賦有可可的濃郁香氣、有著土壤中礦物質的清香、 好似烘焙過的飽滿氣味、散發松子的油脂質感，又或者是帶 有辛辣味道的奇妙芬芳……豐富多層次的氣味把他帶進了另 外一個奇妙的世界，這是蘑菇的世界。 在經驗豐富的大廚母親的指導下，Régis Marcon 開始 學習和掌握叢林裡不同蘑菇的種類和屬性，在他看來，「蘑 菇」是伴隨著他成長的童年夥伴，他清楚地掌握了在什麼環 境、時令、氣候下，這些「蘑菇夥伴們」才會綻放出自己最

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Escape to Pointe Claire

Imagine one morning when you leave your linen beddings, you happen to think about playing elope from your daily life including your limousine and your driver, as well as the champagne bar in hotel.

You are eager to breathe in countryside. The objective and good will of this article is to spoil you with a destination fulfilling your improvisation of your Audrey Hepburn in "Roman Holiday".

逃奔克雷爾岬 TEXT/ 文 Erika Leung

試想有這樣一天，當你離開你的亞麻床單時， 突發奇想，打算仿效《羅馬假日》裡的公主， 離開你熟悉的房車、司機與酒店香檳吧，去呼吸鄉間的新鮮空氣……

E

"

scape from my own life" requires high satisfaction level to our

to be constructed along the lake. Pointe-Claire became a civil entity

life that is abundant enough to allow the happy moment exist.

in 1845 and was designated as a municipality in 1854. The town was

That moment with a candy in our mouth without being noticed

incorporated in 1911. Located in Montreal's West Island (English-

is charming, isn’t it?

Small troubles caused by mundane stuff like getting your driving

license (as well as a translated copy) and your international credit card ready, could be definitely worthwhile comparing to the upcoming

speaking), Pointe-Claire had about 150 historic buildings that were well maintained. There is a harmony of serenity, good wealth and inviting landscape.

Park your car in the public parking lot between narrow old streets.

pleasure. Wrap up the stuff in 1-2 hours, then walk towards Rue

Close to the Windmill, landmark of the town, there is a small park, from

Sherbrooke like one of those days. Yes we hit the road.

which the outdoor terrace of Le Gourmand is just an iron fence away.

Now it may be minutes to 11am in the morning. We need a place

The builder Pierre Demers bought his lot of the land in 1847 and

within 30 minutes drive. There should be a plain-looking restaurant with

built his house using fieldstones from the nearby quarries. The wood

really good food. Embracing the thought of "a quite lunch for myself ", I

door didn’t roar till now when pushed open. It was in 1909 that Stanislas

found myself on highway 20 West, heading to Pointe-Claire.

Portelance, a carriage builder and blacksmith, became its owner.

Historian Brian Matthews reports that the blacksmith’s workshop was so

From a Blacksmith to "Le Gourmand"

tiny, horses entered it to be fitted one half at a time, hind half first.

It was sold by Stanislas Portelance’s descent in 1985 and began its

When small houses with a lean style and red, yellow, green and blue colors in lines or blocks on exterior, and "Arrêt" replaced by "Stop", here

treasured clientele. Co-owners and brothers, Kenny and Mike Oliphant

we arrived.

established themselves as entrepreneurs when they purchased Le

Development around Pointe-Claire began in 1698-1699. By 1706, foresting activities had progressed sufficiently along the shore for a road

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new vocation as a restaurant. Today, Portelance family is part of the

MOUTAI Magazine

Gourmand Restaurant just over seventeen years ago. Under Mike’s guidance, Shawn Santo, the Chef, developed his passion searching for

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ETIQUETTE 禮

flavors that are bright and robust for 15 years.

seeing spots. Either turn left or right, 3-5 blocks away, there are Saint-

A stare at Marie-Claude’s palette of primary and pure colors,

Louis lake and the yacht club.

with a sip of Chablis, after a discussion about wine and dine with

The City of Pointe-Claire, ideally located on the most beautiful

their lovely aboyeur who is also a sommelier. The Chef ’s choice

shore of Lake Saint-Louis, is a wonderful place. Crossed the thick snow

will become your lunch in minutes. It is an adventure, a challenge,

in the park, you will find yourself overlooking the lake. It is a blessing

regarding the monetary and opportunity cost (maybe also your

when there’s no one around, for catching up with the tiniest chants from

aesthetic), but what we are here for.

the branches in blowing wind. The Group of Seven’s landscape is right

Moreover, it is their rule that aboyeur requires a sommelier

in front of us. It hasn’t changed a bit. The ray of lights in Lawren Harris

certificate. The communard is trying her best to become a

and A.Y. Jackson's masterpieces are shining through the clouds, on the

qualified aboyeur with great confidence and gratitude that other

opposite side to the clock tower.

team members will support her with their best. They embrace

The massive influx of English-speaking summer vacationers attracted

the French obsession with quality of product and the details

by the area’s natural features can be noticed from the numbers of berths

of service. It also brings reassurance. A thoughtfully selected

in the quay. At this moment, the lake is ice-covered. From the quay to

wine menu and the approachable price also count.

the stones, everything is snow-tapped. Wabi-sabi could be seen, touched,

It is not the world’s best, but cozy enough for a second

smelled and even breathed.

visit.

It is getting dark from 4pm. Returning by 3pm is another kind of assurance getting rid of traffic jam. A small bouquet of flowers could

Tranquility by the Lakeshore

make our "Winterreise" complete. Running into Fleuriste Westmount, the family-owned florist for more than half century is always a nice

Putting on the coat with the communard’s help, it

choice. Professional decision according to your budget, their jokes and

is time for a walk. The grey-hair owner would

giggles and their artisan packing skills will render us to our living. La vie est belle.

be glad to offer some picks for best snow-

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ETIQUETTE 禮

我想，「能從自己的生活裡消失一段時間」這個小願望， 並非意味著我們對我們的生活不滿。它也許來自充足的安全 感，我們的生活美好到能夠允許那個偷了顆糖吃而不被發現 的自滿時刻，有組織無計劃地再次發生。 租一台車需要有效駕駛證件（包括翻譯件）以及國際信 用卡， 這個小麻煩對於即將獲得的神不知鬼不覺的快樂來 說，真是值得。花上 1-2 小時處理手頭事務，然後，不動聲 色地走向舍布魯克大街，我們正式出發。 這時也許是上午 11 點以前。我們需要一個目的地，它 最好是 30 分鐘車程內、有個不氣派但是菜紮實的小館子。 懷著「一個人靜靜地吃一頓午餐」的念頭，開上 20 號高速 公路西行，我們去克雷爾岬（Pointe Claire）。

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是嗎？

從鐵匠鋪子到「美食家」

何況，這裡有規定，不懂酒不能升級為侍應、只能當拿 衣服、送麵包、倒水的小妹；何況，小妹對於成長為侍應信

視野內出現一幢幢小房子，建築風格簡潔，外牆有明快

心滿滿、對於前輩言傳身教滿懷感恩。對美食與服務有對等

的紅、黃、綠、藍色塊或是線條，路牌文字從「Arrêt」換

的嚴肅認真態度，是確定的，也足以令人安心。從酒單也委

成「Stop」的時候，克雷爾岬鎮到了。

實看得出背後的深思熟慮，價格也尚算親切。

從 1698-1699 年開始發展，1706 年有第一條湖邊公路，

它不是世上最好的，但足夠舒適。下次也還可以再來。

1845 年成為民間實體， 1854 年被指定為市政府， 1911 年建 鎮，1989 年確定大約 150 座歷史建築物，地處蒙特利爾西 島（英語區）的克雷爾岬是精良完備、保養良好的。時光彷 如給它上了一層保護色，讓富庶安寧與秀麗風光達成協調。 窄窄的老街上不能停車，但相隔不遠便有公眾停車場。 在磨房這一地標建築物不遠處， 有個小小街心公園。 它與 「美食家」餐廳的室外花園只隔著一道鐵欄柵。 1847 年落成的石頭房子，小木門推開時，依然毫無聲響。 它在 1909 年被馬車架製造商和鐵匠 Stanislas Portelance 從 建 築 師 Pierre Demers 手 中 接 過。 據 歷 史 學 家 Brian Matthews 考證，駿馬們得倒退進入一樓的鐵匠鋪子店面， 等後腳鐵掌換好、再調頭進來換前腳的。 1985 年房子轉手、改作餐館，Portelance 家族從所有 者變為食客。如今 Le Gourmand 餐館由 Oliphant 兄弟親 自經營，和大廚 Shawn Santo 合作超過 15 年，把對於風味 的追求發揚光大。 坐在魁北克當代女畫家 Marie-Claude Boucher 的作品 下，跟具備侍酒師資格的侍應討論是日餐單與配酒，喝一杯 Chablis，慢慢等著「主廚設定」四字顯現為盤中餐。「主 廚設定」是一次冒險，因為你要付出更高的金錢與機會成本 （有可能與你的審美不一致），但我們為了不確定而來，不

寂靜湖邊雪 在女侍應殷勤的服侍下穿上大衣。下午 2 點不到，去散 散步、消化腹中美食美酒也許是個好主意。不妨向銀髮店主 詢問哪裡是發呆看雪的好選擇，好客的他會告訴你，出門左 轉或是右轉、走 3-5 個街口（也就是 300-500 米不到的距離） 以後，聖路易斯湖和帆船俱樂部便在眼前。 克雷爾岬恰好座落在聖路易斯湖最美的一段湖岸旁邊。 越過公園裡的厚厚積雪，走到高高的岸旁，四處無人是一 大恩賜，便於我們捕捉風吹過、樹枝顫動的聲響。遠處是 七人畫派筆下的大山大水，開闊蒼茫，Lawren Harris, A.Y. Jackson 畫中的耶穌光遠遠地、暖暖的在湖岸的另一端，與 教堂鐘樓相對。 從帆船俱樂部的泊位之多可見這裡夏天的熱鬧程度。當 下，湖水成冰，從碼頭到公園的大石上白雪皚皚，是加拿大 風格的侘寂。 隆冬，天色從 4 點開始昏暗。3 點前出發返回，心中相 對踏實，更可免去高速公路交通堵塞之苦。讓旅程完滿的除 了舒伯特的《冬之旅》，也許還可以加上一小束鮮花。跑進 Fleuriste Westmount 這享譽超過半世紀的家族老店，讓老 中青任意一代幫妳決定選擇就好。聽著他們說笑、看他們包 紮花束，塵世真美。

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ETIQUETTE 禮

Where You Belong Eddie Peake’s First Solo Exhibition in Hong Kong 歸於何處

英國當紅青年藝術家埃迪皮克個展

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ETIQUETTE 禮

Eddie Peake 'Where You Belong', White Cube Hong Kong 25 November 2016 - 7 January 2017 ©25 November 2016 - 7 January 2017 Eddie Peake Photo: White Cube (Kitmin Lee)

P

eake describes himself as a "producer" of his multi-disciplinary

psychosis, indicating the point at which exuberance tips into mania. One

work, which includes performance, film, photography, painting,

character, a mysterious, muscular, cartoon faun holds up a crystal ball,

sculpture and installation. Whether orchestrating performances

offering-up to the viewer a "painting-within-the-painting" of images of

with many participants, or creating studio based sculpture and painting,

autobiographical significance. For the artist, the faun represents an alter-

the resulting work is intended to have a powerfully visceral impact on

ego and a manic, playful anarchic character that stands in as narrator,

the viewer. Peake openly embraces the erotic and the sexualised as well

choreographer and witness.

as the raw energy of contemporary urban life. Incorporating music,

a view of the gallery beyond, a device employed by the artist in past

culture, referencing themes as diverse as Renaissance sculpture and

installations both to choreograph the movement of visitors and to

Modernist architecture.

create a tantalising sense of partial disclosure. Behind this, a billboard-

For this exhibition, Peake has produced four new groups of work

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sized photograph of a statuesque nude, looking at a computer screen,

that the first is a series of abstract canvases in which spray-painted, acid-

entirely covers the wall. Clearly engaged in looking for her own pleasure,

colored lines create overlapping misaligned frames within the picture.

the work draws the audience in as voyeur, implicating both viewer and

Leaving the centre white, the empty space or void at their heart can be

subject in a complex and conscious act. In an interview for The White

read in different ways - an area of possibility, like an empty cinema screen

Review, Peake said: "I am interested in control, manipulation, and

waiting for the projection to start, a material or existential vacuum, or

employing devices in the work that might seem to be doing that to its

even as a proxy for the ultimate infinite void – death.

audience whilst also exposing that it is trying to do that. There’s a sort of

A second group of paintings is equally charged and vibrant in color,

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In the centre of the gallery, a wall with smashed apertures frames

dance and elements of popular culture, his work draws equally on "high"

mirroring going on, so that in effect the subject matter has to be you, the

but these are populated by schematic and cartoon figures. In these

viewer." The model appears again, as does the artist himself, in a series

works there is an undercurrent of darker themes of depression and

of works where photographs are mounted onto panels bearing a form of

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Photo: White Cube (Kitmin Lee)

©25 November 2016 - 7 January 2017 Eddie Peake

25 November 2016 - 7 January 2017

'Where You Belong', White Cube Hong Kong

Eddie Peake

ETIQUETTE 禮

sculptural drawing, with lines routed into the material and partially filled with colored resin.

Peake’s newest sculptures are of larger than life size gesturing female hands. The extravagant manicures and gaudy jewellery that adorn them are not only expressions of individuality, but also evoke the often painful insecurity implicit in the pursuit of identity through adornment. For the artist, they recall his youthful idolisation of his glamorous teenage sisters.

Signalling hands have appeared in Peake’s past work, outlined in neon, suggesting alternative methods of communication, such as emojis or the covert hand language of gangs. Like all of Peake’s practice, however, this focus on language – whether visual, verbal or bodily – not only exploits the humour and synergy inherent in contemporary methods of communication, but also the lapses and breakdowns that occur within them.

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1981 年出生的英國藝術家埃迪皮克的作品深受碧咸夫 婦喜愛。近期，他舉辦了在香港的首次個展，展出全新創作 的繪盡、雕塑及裝置藝術作品。 埃迪皮克 1981 年生於倫敦，曾於耶路撒冷、羅馬及倫 敦居住。2006 年於斯萊德藝術學院畢業；2008 年至 2009 年 在羅馬英國學院作駐留藝術家；2013 年獲倫敦皇家學院碩

Eddie Peake 'Where You Belong', White Cube Hong Kong 25 November 2016 - 7 January 2017 ©25 November 2016 - 7 January 2017 Eddie Peake Photo: White Cube (Kitmin Lee)

士學位。 皮克形容自己為一位游走於行為藝術、電影、攝影、繪 畫、雕塑和裝置藝術的跨媒介藝術「製作人」。無論是策劃 多人參與的現場行為藝術，抑或是在工作室裡創作雕塑和繪 畫，皮克都試圖透過強烈的視覺震撼激發起觀眾內心深處的 共鳴。他毫不忌諱，公然擁抱情色和性的命題，釋出當代城 市生活的原始能量。 作品融合音樂、 舞蹈和流行文化的元 素，但同時亦汲取「高雅」文化的養分，指涉的題材極為廣 泛，從文藝復興時期的雕塑以至現代主義的建築。 皮克為這次展覽共創作了四組全新作品：第一組是以噴 漆創作的抽象畫系列，強烈的色彩和線條在畫面上構成交錯 重疊的框架，而畫中心則特意留白，這個空無一物或虛空的 空間衍生出不同的解讀：可以是一個充滿可能性的地方，猶 如戲院空白的銀幕，等待放映開始；又或是一個物質或存在 的真空；甚至乎象徵最終的無盡虛空。 第二組繪畫作品同樣充滿能量，色彩鮮明，不同的是藝 術家在構圖之中加入樣式化或卡通化的人物。這些作品有一 股抑鬱和精神錯亂的暗湧， 顯示激情將在頃刻之間變成躁 狂。畫中其中一個角色是一個神秘的半人半羊卡通神話人物， 孔武有力，手抱著一個水晶球，向觀眾奉上一個具有自况意 味的「畫中畫」影像。對於藝術家來說，這個半人半羊的人 物代表另一個自我；一個狂躁而又頑皮的無政府主義者，扮 演著敘述者、編舞者和見證者的角色。 在畫廊的中央建有一堵牆，牆上被砸出一些缺口，這些 缺口框限了觀者所能看見的牆後風光；藝術家在過往的裝置 作品中也曾以類似的手法去編排觀眾的動作流程，利用局部 的披露引發更多的遐想。牆的後方掛著一幅如廣告牌大小的 照片，佔據整面牆壁，照片中的裸女意態撩人，正在盯著面 前的電腦屏幕。明顯地她自得其樂，作品引誘觀者成為偷窺 者，令觀者與相中人一同捲入一項複雜而有意識的行為。皮 克在接受《The White Review》的訪問時說：「我對控制

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和操縱深感興趣，喜歡在作品中使用一些方法，看來是在控

關注語言命題（無論是視覺、口頭、抑或是身體語言）的創

制和操縱觀眾，但同時又揭露這個企圖。在那裡一種鏡像效

作不僅充分發揮當代溝通方式固有的幽默感和協同效應，同

應正在發生，所以實際上作品的主題就是你，即觀者。」和

時也將溝通失誤和失敗的問題突顯出來。

藝術家一樣， 照片中的模特兒重複出現在另一系列作品之

埃迪皮克行為展演項目包括：倫敦泰特現代美術館新翼

中；她的照片被裝裱在畫板的一角，畫板上還有雕塑式的素

油庫館與奇森哈勒畫廊的合作項目（2012 年）；皇家藝術學

描，線條深入物料，部分坑紋被填上顏料。

院（2012 年）； 倫 敦 Cell Project Space（2012 年）； 紐 約 行

皮克最新的雕塑作品是女性的手部姿勢，尺寸較真實人

為藝術雙年展（2013 年）；倫敦當代藝術中心（2014 年）；

手為大。艷麗的甲油和俗氣的首飾不僅是個性的非常表現，

紐約戴奇項目畫廊（2016 年）。重要國際個展包括：倫敦

也令人聯想起透過裝扮追求身份認同的痛苦不安。對藝術家

Southard Reid 畫廊（2012 年） （與 Prem Sahib）；濱海紹森

來說，這些作品勾起他的少年回憶，那時他視青春時尚的姊

德 Focal Point 畫廊（2013 年）；聖保羅白立方（2013 年）；

姊為偶像。皮克在過往的作品也曾以手傳遞訊息，他用霓虹

羅馬洛肯．奧尼爾畫廊（2013 年）；倫敦白立方（2013 年）；

燈勾勒出手的形狀，暗示另類的溝通方法，如表情符號或幫

栢林 Peres Projects 畫廊（2014 年）；羅馬洛肯．奧尼爾畫

派的秘密手語。然而，就如皮克的所有藝術實踐一樣，這些

廊（2015 年）及倫敦巴比肯中心（2015 年）。

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小櫥窗裡的舞台劇 TEXT/ 文 Hua Rui

HERMÈS 愛馬仕 The world's top luxury brands not only have their unique long-term design elements, but also with the innovative symbols. Different from the quarterly brand show, luxury brands' window shows let more people feel the brand in the design of the product intentions and unique brand concept. At the end of the year, the major luxury brands based on seasonal changes and seasonal characteristics of their product and found the top designers to design store windows. Will those window shows reveal some of the New Year's fashion trend? 世界頂級奢侈品牌不僅具有其獨特長期沿襲的設計元素，也有與時俱進的創新符號。不同於每季的品牌大秀， 奢侈品店鋪的櫥窗能讓更多人切身體會到品牌在設計產品時的用心和獨具一格的品牌理念。 正值年末，各大奢侈品牌都會根據季節的變換和當季產品的特點尋找頂級的設計師來設計店面的櫥窗。 此番櫥窗秀是否會透露一些新年的流行趨勢呢？

The window design of Hermès is full of classic and rich cultural heritage as its brand story, which continuingly brings up surprises to the public. The kingdom was started as harness manufacturing, after five generations of heritage and more than 100 years of glory, it has maintained its classic and high-quality, and by virtue of its traditional

蘊，總是給人帶來意外的驚喜。這個以馬具制造起家的集團

window design used lively creatures to depict interesting scenes and

王國，在歷經五代傳承和百余年輝煌之後，至今仍舊保持著

artistic portrait, to express the profound relationship between nature and

經典和高品質，並憑借其一貫秉持的傳統精神，在奢侈品消

life, highlighting the strong cultural background and vitality.

費王國裏屹立不倒。此番櫥窗設計借由對靈動生物的趣味描

Rhea Thierstein, associate professor and artist of the London Fashion Institute, is the designer of the latest showcase for Hermès. Rhea

繫，彰顯濃厚的文化底蘊和生機色彩。 負責愛馬仕最新櫥窗整套設計的設計師是英國倫敦時裝

creatively portray the diversity of festivals in a creative way - friendship,

學院副教授兼藝術家 Rhea Thierstein。她從維多利亞和愛

relationships and family. The window model is very nostalgic and full of

德華聖誕卡采取的靈感，以突破傳統的形式創造性地發揮詩

natural atmosphere, but still has the festive atmosphere of celebration

意來描繪節日中的多樣性——友誼，關係和家庭。櫥窗模型

needs. The overall effect of the window completely creates a fantastic

極具懷舊和自然氣息，又不失節日慶祝的氛圍需要。櫥窗整

effect of watercolor.

體效果完全營造出了水彩般的夢幻。

seemingly irrelevant elements are actually reasonable combined.

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繪和場景的藝術化再造， 從而來表達自然與生活的深刻聯

takes inspiration from the Victorian and Edwardian Christmas cards to

Rhea Thierstein said that each window is telling its own story, the

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愛馬仕的櫥窗設計和品牌故事一樣經典且富有文化底

spirit of consistently uphold in the kingdom of luxury goods. This

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Rhea Thierstein 說，每個櫥窗都講著自己的故事，將 看似不相干的元素合情合理地組合在一起。

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LOUIS VUITTON 路易·威登 Louis Vuitton has been advocating exquisite, quality, comfort, "travel philosophy" since 150 years ago, as the starting basis for the design. Louis Vuitton has spent more than 150 years becoming a synonym for luxury. It originally produced bags for the French court, and during Industrial Revolution, it was regarded as an identity symbol that

的「旅行哲學」，作為設計的出發基礎。它以生產為法國宮

has developed into LVMH, a modern luxury empire.

廷製作御用箱包起家，發展到工業革命時期，作為一種身

New York designer Marc Jacobs joined the LVMH group in 1997 as director of art and design who breathed new life into the Parisian boutique brand. In March 1998, he made Louis Vuitton restart "from

份標誌，成為新興貴族追捧的對象，再發展到近代的 Louis Vuitton 奢侈品帝國。 1997 年加入 LVMH 集團為美術設計總監的紐約設計師

scratch" to embrace minimalist philosophy, since then, not only LV

Marc Jacobs，為路易·威登這個象徵著巴黎傳統的精品品牌

products, the shop decoration and window design had also adapted this

注入一股新的活力。1998 年 3 月他為 Louis Vuitton 提出「從

concept.

零開始」的極簡哲學，自此之後，不僅是 Louis Vuitton 的

In the background of the blue ice and the northern lights, a small

產品，其店鋪裝潢及櫥窗設計也採用了這種風格。

stage shows the lovely gesture of animals in the snow. A small theater

在藍色冰雪夜和北極光的背景之下，一個小小的舞台

gathered animals from the snow world, and the whole scene is like an

就展示了動物在雪中的可愛姿態。一間小劇院雲集了在冰雪

open music box. Drove by the 19th century-style gold gear and belt,

世界棲身的小動物，整個場景就像一個打開了的音樂盒，在

the animals become alive: parakeet and ferret are playing hide and seek

19 世紀風格的金色齒輪及傳動帶引動下，那些動物變得像

in the snow, when the animals are hidden, the gift appears. In another

有生命一樣：海鸚與白鼬在雪中玩捉迷藏，時隱時現，同時

window, a small polar bear is playing in the snow slowly, like a slow

又帶同日禮品亮相；在另一個櫥窗，小北極熊在雪堆中耍玩，

motion film.

動作緩慢，就好像電影的慢鏡頭一樣。

This elegant and interesting concept of the window decoration

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Louis Vuitton 150 年來一直把崇尚精緻、品質、舒適

pursued by the bourgeoisie and aristocracy. Nowadays, Louis Vuitton

這優雅又趣味盎然的櫥窗概念，以二十世紀初的巴黎大

is inspired by the Paris large department store in early 20th century,

型百貨公司裝潢為靈感，溫馨重現那跨越時空永不過時的童

recreating the warm and timeless childhood fun.

年樂趣。

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CARTIER 卡地亞 Cartier, born in 1847, is the world’s best representative of the jewelry industry. King Edward VII has praised it as "The Jeweler of the King, and the King of Jeweler." Cartier represents the class, grade, wealth, noble, firm and eternal, and it has about 170 boutiques around the world.

After more than 150 years of market experience, it still consistently adhere to the pursuit of truth, perfection, beauty in its business philosophy and service concept, and this spirit is also able to keep the reputation of Cartier forever. The Cartier shop window design seems to be a very simple and elegant decorated box with a red bow. However, in fact it is a traditional characteristic of the red Cartier box, opening and closing, with the sparkling jewelry that appears inside. Cartier is famous for its fine details of jewelry, and this time, it still uses fine jewelry for window decoration to bring the public surprises. At a closer look, you will find that each window is neatly stacked with red and white gift box.

In addition, there are white buildings, red phone booths and human decoration in the window with the jewelry together to create a happy scene of the winter story. People carrying Cartier gift bags are going back home in the snow to bring their families surprise, highlighting the season of the family atmosphere of the various festivals. Cartier classic leopard sitting in the window of the building turned around and looked down at the ground, and makes the entire window decoration become lively.

Jewelry design requires classic aesthetics, but also needs the contemporary spirit of interpretation, so that the works can be more contemporary and acceptable. The window design is the same. Cartier has a long history of many important design topics, including "series theme creation", "the reproduction of the essence of fine jewelry," and so on. These traditional design concepts have far-reaching impact on Cartier. Characteristic of the times combined with the charm of the traditional process is the highest realm that Cartier has been pursued.

In the smooth lines, bright colors, Cartier illustrates the true meaning of beauty- simple but not complicated, lies in harmony rather than conflict.

1847 年誕生的卡地亞是世界珠寶界中最優秀的代表， 英王愛德華七世曾贊譽其為「皇帝的珠寶商，珠寶商中的皇 帝」。卡地亞代表了階級、品位、財富、高貴、堅貞和永恆。 在全球擁有約 170 個精品店的卡地亞，歷經了 150 多年的市 場洗練後，仍然始終如一地堅持追求至真、至善、至美的經 營理念和服務理念，這種精神，也使卡地亞永葆聲譽。 此次 Cartier 商店的櫥窗設計，看起來似乎是一個很簡 單而優雅的裝飾著紅色蝴蝶結的盒子，但實際上卻是一個具 有傳統特色的紅色 Cartier 盒子，開和關，裡面閃閃發光的

故事的場景。人們手上提著 Cartier 的禮品袋，在雪中歸家

歷史悠久的卡地亞曾有過許多重要的設計專題，包括「系列

珠寶即顯現。

給家人驚喜，突出了年末各種節日的家庭氛圍。Cartier 經

主題創作」、「重現高級珠寶的藝術精粹」等，這些傳統設

典的豹子坐在建築物的窗戶邊，轉頭俯視著地面，讓整個櫥

計理念對卡地亞影響深遠。時代特色結合傳統工藝神韻是卡

窗裝飾變得生動起來。

地亞高級珠寶系列一直追求的最高境界。在流暢的線條、明

以精細著稱的 Cartier 依然用精美的珠寶為櫥窗裝飾帶 來驚喜。更仔細看，你會發現，每個視窗都整齊地堆放著紅

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色和白色的禮物盒子。除此之外，還有白色的建築、紅色的

珠寶設計需要經典美學，但還要加上當代的精神演繹，

電話亭和人形裝飾在櫥窗中跟珠寶一齊營造出一個冬季幸福

作品才能更具時代感，從而被人們接受 , 櫥窗設計也一樣。

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澄的色彩中，卡地亞演繹著美的真諦——美在於簡單而不在 於繁複、在於和諧而不在於衝突。

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MUSE 樂

GUCCI 古馳

was inspired by the London fashion shows in June, 2016. The variety of pointed arches in the fashion show becomes the new design of the major elements of the latest window show. The cushions decorated with embroidery are also very eye-catching as representatives of Gucci.

Gucci, famous for luxiry and sexy, has always been regarded as a

以「身份與財富之象徵」品牌形象成為富有上流社會的消費 寵兒，一向被商界人士垂青，時尚之餘不失高雅。

新櫥窗設計的最新元素，同時，飾有刺繡的坐墊也是非常具 有代表性的元素之一。 一條吐著蛇信的紅蛇盤踞在墊子上，背後是一片花草，

high-end fashion brand. It is "a symbol of status and wealth," and favored

and the flowers with luxury elements at the background also reflect the

Gucci 推出的全新櫥窗設計概念，展示創作總監亞力山

奢華之餘也體現出 Gucci 對自然和即將到來的春天的憧憬。

by rich people and businessmen with elegance and fashion.

nature and the upcoming spring. The background of Men’s window is

卓·米開理的 2017 早春系列，其靈感來自 2016 年 6 月在倫

男士的綠色櫥窗和女士的粉色櫥窗配以花草的背景，讓人體

green while the Lady's is pink, bringing people the feeling of the vitality

敦華麗上演的同系列時裝秀。時裝秀中的各種尖拱門成為全

會到春天的生機勃勃。

Gucci launched a new window design concept, showing the creative director Alessandro Michele's 2017 early spring series, which

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The snake with its red tongue sticking out lying on the cushion,

Gucci 品牌時裝一向以高檔、豪華、性感而聞名於世，

of the spring.

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MONCLER 盟可睞 Moncler's name is an acronym of Monestier de Clermon which is headquartered in Grenoble, France. This well-known brand is specialized in the production of outdoor sports equipment. Its down jacket are able to defend the coldness in polar area but creative and with brand’s characteristics. The winter is coming, how can we miss the season of skiing? The Moncler’s window design really ignites our desire of the snow.

Moncler is committed to working together with the climbing experts. The combination of fashion and innovative scientific research, creates a perfect embodiment of professional and style of fashion.

Moncler shows the most extreme environmental needs and the perfect blend of daily life beat through a series of fine clothing display aesthetics.

Models dressed in ski suits, snowboarding, skiing on the snow slide in the windows. In addition to the general upright models, there is a model wrapped by snowball and turning upside down, creating a happy atmosphere.

Moncler 的名字來自於 Monestier de Clermon 的縮寫。 這是一家總部位於法國格勒諾布爾專門從事生產戶外運動裝 備的著名品牌。能遠征極地的登山滑雪羽絨服將雪景聯合在 一起，創意又不失品牌特色。冬天已經來臨，怎麼可以少得 了來一場酣暢淋漓的滑雪呢？此次 Moncler 的櫥窗設計真 是燃起了我們對雪地的渴望。 Moncler 致力於與攀登專家的通力合作，糅合時尚與創 新科研成果，創造出完美體現專業與風格的時裝。Moncler 通過多個系列展示成衣的精致美學，將最極端環境的需要和 日常生活的節拍完美融合。 模特身著滑雪服，腳踩滑雪板，在櫥窗裡的滑雪場上滑 起雪來。除了一般的直立模特的陳設，還有一個被雪球包裹 起來的人出現在 Moncler 的櫥窗裡，營造出快樂的氛圍。

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COACH 蔻馳 Founded in 1941, Coach is one of the oldest and most successful leather goods companies in the United States. With its durable quality, superb production process, Coach has established a solid reputation in the generation of female consumers in the United States to establish a solid reputation. Coach customers often use "strong and practical" to describe the Coach's products. Coach has always been proud of high quality and trust is the core of the brand.

In order to celebrate the 75th anniversary of the brand leather craft of Coach, in this winter holiday season, it launched a colorful and interesting Holiday 2016 series. Since Stuart Vevers became executive creative director of Coach in 2013, Coach's self-style has become increasingly evident, and has had magnificent transformation. This British guy Stuart Vevers has repeatedly traveled to the United States, because he likes the freedom here. So SS16 began to have a small dinosaur constantly appear in the Coach design, the charm embodiment of the clothing or three - dimensional straps on handbags.

Such a special small dinosaur, of course, cannot be absent in the unique window display. Coach took big change in the past to replace the dull design, whether its crossover with Disney or the unique elements of small dinosaurs are both eye-catching. The small dinosaur skeleton that placed in the window gives Coach more energy.

成立於 1941 年的 Coach 是美國歷史最悠久及最成功的 皮革製品公司之一。其憑藉著精湛的製作工藝，在一代美國 女性消費者中建立起聲望。Coach 客通常會用「實用」 形 容 Coach 的產品。 Coach 為慶祝品牌皮革工藝創立 75 周年，在這一個 充滿溫馨節日氣氛的秋冬季推出了色彩繽紛且趣味十足的 Holiday 2016 系 列。 自 2013 年 Stuart Vevers 擔 任 Coach 執行創意總監以來，Coach 的自我風格越來越明顯，也經 歷了一次華麗的蛻變。本是英國人的 Stuart Vevers 卻多次 來往美國，他很喜歡這裡的自由。於是 SS16 開始就有一隻 小恐龍不停出現在 Coach 的設計中，化身成為服裝上的趣 緻圖案，或手袋上的立體吊飾。 如此有個性的小恐龍當然也不能缺席獨特的櫥窗展示， Coach 大改從前的沉悶設計，不論是與迪士尼合作還是這 次獨特的小恐龍元素，都令人眼前一亮。小恐龍骨架們被擺 放在櫥窗裡，給了 Coach 更年輕化的感覺。

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HARMONY 和

on the world map

茅 台 在 全 球

on the World Map UPSIDE:

Ambassador Cui Tiankai talked with Li Baofang and Zhao Shuyue 中國駐美國大使崔天凱與李保芳、趙書躍交流

茅台集團領導拜訪中國駐美、加、德、法使領館 當地時間 2016 年 11 月 11 日至 20 日，茅台集團公司黨委

國漢堡總領事館總領事孫從彬，駐法國大使館商務處公使參贊高

書記、總經理李保芳，茅台集團公司黨委副書記、紀委書記趙書

元元，駐德國漢堡總領事館經商參贊陶百良等親切會見了袁仁國

躍率隊相繼拜訪了中國駐美國、加拿大大使館，駐三藩市、紐約、

一行。

卡爾加裏總領事館。中國駐美國大使館大使崔天凱，駐加拿大大

在交流中，各使領館與茅台領導從中國企業在海外的市場拓

使館臨時代辦王文天，駐卡爾加裏總領事館總領事王新平，駐三

展、中國傳統文化與西方文化交融等話題進行深入探討，並表示

藩市總領事館副總領事鄧繁華，駐紐約總領事館副總領事尤衛軍

將會全力支持和幫助茅台等中國民族企業走出國門。茅台將配合

親切會見了李保芳一行，雙方就「茅台如何實現國際化戰略」進

國家「一帶一路」戰略實施，加快茅台「走出去」的步伐，實現

行了深度交流。

茅台的國際化戰略。當前，茅台需要加快國際化進程，且海外市

當地時間 2016 年 12 月 5 日至 14 日，茅台集團公司董事長、 UPSIDE: Ambassador Shi Mingde talked with Yuan Renguo

From November 11 to 20, 2016 (local time), Li Baofang (General Manager of Moutai Group) and Zhao Shuyue (Secretary of Discipline Inspection Commission of Moutai Group) led a team to visit the Chinese Embassies in

華人華僑等各方大力支持和幫助，茅台將把拜訪駐外外交機構堅

拜訪了中國駐德國、法國大使館，駐德國漢堡總領事館，駐法國

持下去，並竭盡所能為中國外交事業貢獻力量。

（宋浪 張靚君 攝影報導）

to France), Sun Congbin (Consul General of the Chinese Consulate General in Hamburg), Gao Yuanyuan (Minister-Counselor from the Economic and Trade

and listened to Moutai leaders' arrangements and deployment for Moutai's

Office of the Chinese Embassy in France), and Tao Bailiang (Economic and

2017 overseas marketing.

Li Baofang (Party Secretary and General Manager of Moutai Group) pre-

Commercial Councilor of the Chinese Consulate General in Hamburg) cordially

sided over the convention and Yuan Renguo (Chairman of Moutai Group and

met with the team led by Yuan Renguo.

Kweichow Moutai Co., Ltd.) delivered an important speech. Directors from the

They held in-depth discussions on such topics as overseas market

the United States and Canada, as well as the Chinese Consulates General in

expansion of Chinese enterprises as well as the integration between traditional

relevant departments of Guizhou Moutai Chiew I/E Co., Ltd., Hong Kong Moutai Trading Co., Ltd., and Moutai Group attended the convention.

San Francisco, New York, and Calgary. Cui Tiankai (Chinese Ambassador to

Chinese culture and western culture. All ambassadors, Consuls General, and

the United States), Wang Wentian (temporary head of the Chinese Embassy

Counselors agreed to fully support and help such Chinese national enterprises

in Canada), Wang Xinping (Consul General of the Chinese Consulate General

as Moutai to go abroad. Moutai leaders indicated that based on China's "Belt

Co., Ltd.) reported on Moutai's overseas market work of 2016. According to his

in Calgary), Deng Fanhua (Deputy Consul General of the Chinese Consulate

and Road" strategy, Moutai would accelerate its pace of "going abroad" to

report, in the first three quarters of 2016, 1,418.70 tons of Moutai liquor and

General in San Francisco), and You Weijun (Deputy Consul General of the

achieve its internationalization strategy; at present, Moutai needs to accelerate

Moutai series liquor were exported, a year-on-year increase of 48.75% and

Chinese Consulate General in New York) cordially met with the team led by

the process of internationalization; Moutai still has much room for development

the total number of overseas distributors exceeded 90; at present, Moutai's

Li Baofang. They held in-depth discussions on "How to Realize Moutai's

in overseas markets and needs full supports and help from such parties as

continually improved marketing network has covered 63 direct shipping

Internationalization Strategy".

Chinese embassies, Chinese Consulates General, Chinese-funded institutions

From December 5 to 14, 2016 (local time), Yuan Renguo (Chairman of

and overseas Chinese; Moutai would continue the visits to the Chinese

Moutai Group and Kweichow Moutai Co., Ltd.) led a team to visit the Chinese

institutions abroad and make contributions to China's diplomacy cause with all

Embassies in Germany and France, the Chinese Consulate General in Hamburg,

efforts.

and the Economic and Trade Office of the Chinese Embassy in France. Shi

An Huailun (Chairman and General Manager of Guizhou Moutai Chiew I/E

2016 Moutai Overseas Distributors Convention Held in Guangzhou On November 2, representatives of over 80 overseas distributors from

(Reported and photographed by Song Lang and Zhang Liangjun)

Mingde (Chinese Ambassador to Germany), Zhai Jun (Chinese Ambassador

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黨委副書記、股份公司董事長袁仁國率隊前往德國和法國，相繼 大使館商務處。中國駐德國大使史明德，駐法國大使翟雋，駐德

中國駐德國大使史明德與袁仁國親切交談

Moutai Group Leaders Visited Chinese Embassies and Consulates

場還有很大發展空間，需要駐外使領館這一重要平台和中資機構、

MOUTAI Magazine

countries (regions), five continents, and duty-free markets in major ports of the world.

At the convention, Li Baofang estimated the domestic and international market situation of 2017, disclosed some issues concerned by distributors,

more than 20 countries attended the 2016 Moutai Overseas Distributors Con-

such as product price and market launch, and released "three signals", that is,

vention in Guangzhou. They summed up the overseas marketing work of 2016

stabilizing price, increasing amount, and promoting growth.

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HARMONY 和

on the world map

分佈於五大洲和全球重要免稅口岸，海外市場的銷售網絡佈局日 趨完善。 會上，李保芳就 2017 年國內外市場形勢作了預判，圍繞經 銷商集中關注的產品價格、市場投放等作初步披露，釋放出穩價、 增量、促增長的「三大信號」。

Li Baofang and Zhao Shuyue Surveyed North American Market

Film Festival, becoming the biggest winner of the festival. These awards were

From November 17 to 20, 2016 (local time), Li Baofang (Party Secretary

cultural strength of Moutai.

and General Manager of Moutai Group) and Zhao Shuyue (Secretary of

Yuan Renguo Surveyed Moutai's Château Loudenne On December 11 (local time), Yuan Renguo (Chairman of Moutai Group and Kweichow Moutai Co., Ltd.) led a team to survey Moutai's French Château Loudenne in Bordeaux. construction, and current difficulties of Château Loudenne. In the subsequent meeting, they listened to the reports from Cyril Camus of Camus Group,

Moutai's story had been widely acclaimed since it was exhibited. The movie

situation in the US and Canadian liquor markets.

"Chinese Wine" told a very pure Chinese story and demonstrated through a

Leiser's Liquors Store was located in North Flushing. Li Baofang and Zhao

liquor legend the national spirit inherited from generation to generation, leading

Shuyue asked the Store's director Eric about Moutai's sales situation. Eric said

the audience to feel the profoundness and lasting charm of traditional Chinese

that Moutai was very popular here and many Chinese came to him for Moutai.

culture.

Hearing the visitors were from the hometown of Moutai, Eric took out a bottle of Moutai to take a group photo with Li Baofang and Zhao Shuyue.

Therefore, he hoped to increase next year's planned amount of Moutai.

Kong International Film Festival, and Cannes Film Festival. Through the movie

At present, Moutai's domestic and overseas markets have changed

art, China's liquor culture and Moutai's story were successfully publicized to

positively, showing a good momentum of healthy development. In the Chinese

overseas audience, further expanding the cultural coverage and promoting the

market, Moutai's supply fell short of demand; in overseas markets, Moutai's

company's cultural soft power.

and better growth momentum, and was gradually achieving the desired goal.

He also stressed that in the future development, Château Loudenne should

enhanced.

(Reported by Song Lang)

李保芳、趙書躍考察北美市場 當地時間 2016 年 11 月 17 日至 20 日，茅台集團公司黨委 書記、副董事長、總經理李保芳，茅台集團公司黨委副書記、紀

that management representatives of Camus and Moutai would strengthen

委書記趙書躍利用訪問北美使領館間隙，考察了美國和加拿大酒

communication, cooperation, exchanges, unity, and friendship, integrate

類市場，瞭解茅台酒的海外市場情況。 Leizer Liquor 酒莊坐落在北法拉盛的大街上，李保芳、趙 書躍向酒莊的負責人 Eric 瞭解了茅台酒的銷售情況。Eric 說，

(Reported by Zhang Liangjun)

UPSIDE: The leaders of Moutai and representatives of Moutai's overseas

茅台酒在這裏很受歡迎，很多華人都到他這裡購買。聽說是從茅 台酒故鄉來的人，Eric 還主動拿出一瓶茅台酒與李保芳、趙書躍

袁仁國到茅台海瑪酒莊調研

合影。

2016 年 12 月 11 日，茅台集團公司董事長、黨委副書記、 股份公司董事長袁仁國一行來到法國波爾多海瑪酒莊調研。

加拿大的馬君強是 2013 年才成為茅台酒經銷商的，他目前 已經完成了 2016 年的計畫任務，市場出現了斷貨，希望明年能 夠增加計畫。

2016 年 11 月 2 日，來自美國、法國、德國、義大利、澳

袁仁國一行詳細瞭解了海瑪酒莊生產經營狀況、建設情況以

大利亞、日本等二十多個國家的 80 多家海外經銷商代表齊聚一

及當前面臨的困難，並在隨後召開的座談會上，聽取卡慕集團負

當前，茅台的國內外市場都發生了積極的變化，形勢是有利

堂，於廣州參加 2016 年度國酒茅台海外經銷商聯誼會，回顧總

責人西里爾 ·卡慕、茅台法國海瑪酒莊經營管理委員會主席巴提

於茅台良性發展的趨勢。國內市場，茅台需求旺盛，供不應求；

結 2016 年海外行銷工作，聽取公司高層對於 2017 年茅台酒海

克和相關負責人的匯報。

國外市場，茅台銷售趨勢向好，外國人對茅台酒的認同度提高。

作的典型代表，合作給雙方都帶來了良好的品牌效益。海瑪酒莊

發表重要講話，茅台集團公司黨委書記、副董事長、總經理李保

在和卡慕集團合作以來，發展勢頭越來越好，正在逐步實現預期

芳主持會議。茅台進出口公司、香港茅台貿易公司、茅台集團公

目標。同時強調，在接下來的發展中，海瑪酒莊要制定好詳細發

司有關部門負責人參加會議。

展規劃，設定未來五年、十年的發展目標，要為合作雙方帶來效

茅台進出口公司董事長、總經理安懷倫作 2016 年度茅台酒

益。希望卡慕和茅台的管理者代表相互勾通、相互合作、加強交

海外市場工作報告。報告顯示，2016 年前三季度，共出口茅台

流、加強團結，增進友誼，讓中西方文化、智慧碰撞出絢爛的火

酒及系列酒 1418.70 噸，同比增長 48.75%，共發展了 90 家海

花，共同把海瑪酒莊打造成一個頂尖的中級酒莊。

（記者 張靚君）

MOUTAI Magazine

由茅台集團與瀟影集團聯合出品的電影《國酒》在首屆 WeLink 電影節上斬獲最佳影片、最佳導演、最佳女主、最佳女配四項大 獎，成為該屆電影節最大贏家。茅台故事風靡全球，彰顯茅台雄 厚文化實力。 作為電影節開幕影片，這部講述茅台故事的中國電影一經展 出便廣受好評。電影《國酒》是一個特別純正的中國故事，在一 個關於酒的傳奇中表達了代代傳承的民族精神，讓觀眾在一個小 鎮、兩個家族、三代釀酒人的往事中，感受中國傳統文化博大精 深、溫暖恒久的魅力。 據瞭解，2016 年，電影《國酒》除入選國家新聞出版廣電 總局 2016 年中法電影節被作為開幕電影展映外，還先後參加了 上海電影節、 香港國際電影節、 法國戛納國際電影節等活動展映， 中國國酒文化、茅台故事通過電影藝術成功向海外推廣，進一步 提升了文化輻射力，促進了公司文化軟實力建設。

（記者 王媛 通訊員 陳我權）

（記者 宋浪）

袁仁國表示，茅台海瑪酒莊和卡慕的合作是中法兩國企業合

茅台集團公司董事長、黨委副書記、股份公司董事長袁仁國

電影《國酒》斬獲美國 WeLink 電影節最佳影 片等四項大獎 美國當地時間 2016 年 11 月 19 日，在紐約聯合國大廈會場，

the coming five and ten years, and bring benefits to both parties. He hoped

Loudenne into a top "Cru Bourgeois" Château.

(Reported by Wang Yuan and Chen Woquan)

sales tend to be better and better, and foreigners' recognition of Moutai was

formulate a detailed development plan properly, set development goals for

Chinese and western culture and wisdom, and develop together Château

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Republic of China) as the opening movie of the 2016 Chinese Film Festival in France. Besides, it was also screened in the Shanghai Film Festival, Hong

the cooperation with Camus, Château Loudenne had maintained a better

外經銷商。目前，直接發貨的國家和地區已經達到 63 個，產品

Administration of Press, Publication, Radio, Film and Television of the People's

had achieved his sales plan of 2016 and his Moutai liquor was out of stock.

between enterprises and brought favorable brand effect to both parties; since

外市場行銷工作的安排與部署。

According to accounts, this movie was selected by SAPPRFT (State

directors.

Loudenne and Camus was a typical representative of Sino-French cooperation

2016 年度海外經銷商聯誼會在廣州召開

As an opening movie of the film festival, this Chinese movie that told

Chairman of Château Loudenne Management Committee, and other relevant Yuan Renguo said that the cooperation between Moutai's Château

distributors 茅台領導與海外經銷商代表

in a Supporting Role. Moutai's story swept the world, highlighting the strong

Discipline Inspection Commission of Moutai Group) surveyed Moutai liquor's

Canada's Ma Junqiang became Moutai's distributor in 2013. Until now, he

Yuan Renguo and other members learned about the production, operation,

Best Picture, Best Director, Best Actress in a Leading Role, and Best Actress

"Chinese Wine" Won Four Awards in WeLink Film Festival On November 19 (local time), at the venue of the United Nations Building

Moutai and Xijiu Presented at HK International Wine & Spirits Fair From November 10 to 12, 2016 (Thursday to Saturday), organized by Hong Kong Trade Development Council (HKTDC), the 9th Hong Kong International Wine & Spirits Fair was held at Hong Kong Convention & Exhibition Center

in New York, the movie "Chinese Wine" (or National Liquor) co-produced by

(HKCEC). As a main trade and promotion platform in the industry, this wine

Moutai Group and Xiaoxiang Film Group won four awards from the first WeLink

& spirits fair gathered over 1,060 exhibitors from 36 countries and regions

MOUTAI Magazine

81

M UTAI

HARMONY 和

on the world map

Moutai Became EVENTtech's Only Designated Spirit

動上幾乎看不到中國面孔，但來自中國神秘的香味引人入勝，這 是他們為什麼選擇中國的茅台酒參加本次活動的原因。

On November 16, as a famous event in the American technology sector, the sixth EVENTtech was successfully concluded in Las Vegas. As the only invited Chinese enterprise representative, Moutai Group participated in the event; Moutai liquor displaced such world-famous spirits brand as "absolute

Moutai's "China Night" Held in Paris

vodka" and became the only and newly designated spirit. This indicated that the Chinese liquor culture represented by Moutai had further approached the

Paris. Yuan Renguo (Chairman of Moutai Group and Kweichow Moutai Co.,

channels and Moutai's internationalization process was further promoted as

Ltd.), General Jean-Luc Pradier (French Headquarters), Ms. Yuan Laurent, and

well.

other guests gathered together, chatting about Moutai's story and China's

as VR, social media, and games demonstrated their latest scientific and

area 貴州省副省長慕德貴與茅台集團公司名譽董事長、技術總顧問季克良一行到茅 台展區參觀

and held more than 60 special activities. In the fair, Guizhou's famous liquor delegation held the "Guizhou Famous Liquor Promotion" at HKCEC to promote major Guizhou liquor brands. Six well-known brands including Moutai and

Voyage Tropical, were favored by many guests. Besides the product promotion

Xijiu actively participated in the fair, starting the internationalization process of

of Moutai liquor, guests could find other surprises as well. The Moutai cigar

the "Guizhou Liquor's Trip in China" activity. After the opening of the fair, Jiang

specially made for the Chinese high-end market was also showcased; this year,

fragrance liquor enthusiasts from all around the world came to the Guizhou

some Chinese yacht manufacturers followed Moutai's suit to attend the "China

pavilion to savor such famous liquors as Moutai and Xijiu.

Night" activities.

Thus, Moutai promoted not only Chinese products but also China's culture,

茅台、習酒參展香港國際美酒展

mainstream cultural circle of the United States thanks to the help of new media

At the EVENTtech, science and technology enterprises from such fields

Guizhou Vice-Governor Mu Degui and Ji Keliang visited the Moutai exhibition

which depended on China's strength. As China gets stronger and stronger, China's culture will naturally be more and more attractive to foreigners.

由香港貿易發展局（香港貿發局）主辦的第九屆香港國際美

(Reported and photographed by Lv Qingqing)

「貴州名優白酒推介會」，面向社會各界推介各大貴州酒品牌。 茅台、習酒等六家知名品牌積極參展，拉開了「黔酒中國行」活 動的國際化進程。展覽開幕後，來自世界各地的醬酒愛好者來到 貴州展廳，逐一品鑒茅台、習酒等名優白酒。

Hour" section and shared the "Bee's Knees ala'Moutai" and "Moutai Mint"

as well as French Cognac brandy was listed in the World's Top Three Distilled

cocktails with guests and enterprise participants. Many guests were attracted

Liquors, and was loved by people around the world; 100 years ago, Moutai

by the mysterious fragrance from China and there were long queues in front of

won a gold award at the Panama Pacific International Exposition and started

the counter of Moutai cocktail.

Moutai's century-old legend, becoming the pride and development miracle of

The EVENTtech organizer Jenn felt very happy when seeing long queues for tasting Moutai cocktail. "This event sees different latest technology projects every year. With long history, Moutai is not only China's best liquor, but also has

nation and the times, develop Moutai into the world's most influential baijiu

the mysterious Oriental taste and can keep people in a curious and energetic

enterprise; at the same time, he wished the friendship between the Chinese

state." She said she could hardly see Chinese faces in the event, but the

people and the French people would be as mellow as Moutai liquor, and as

mysterious fragrance from China was fascinating, which was why they chose

profound as the Seine and Marne rivers.

China's Moutai to participate in the event.

After tasting Moutai, guests indicated that Moutai's mellow and profound history was impressive, and Moutai was more and more popular in France;

茅台閃耀摩納哥遊艇展中國之夜 2016 年的初秋，地中海岸秋風微微，海景醉人，正是著

貴州茅台成為 美國 EVENTtech 唯一指定烈酒用酒

(Reported by Zhang Liangjun)

茅台巴黎「中國之夜」隆重舉行

名的藍色海岸線旅遊的好季節，為期 4 天的摩納哥遊艇展也於

美國當地時間 2016 年 11 月 16 日，第六屆美國科技界著名

2016 年 9 月 28 日拉開帷幕。摩納哥遊艇展始於 1991 年，由於

會展活動 EVENTtech 在美國拉斯維加斯成功落幕。茅台集團公

2016 年 12 月 12 日，茅台巴黎「中國之夜」在巴黎半島酒店

其特殊的地理環境和政治環境，遊艇展受到摩納哥高層的重視和

司作為唯一被邀請的中國企業代表參加了該活動，而茅台也取代

隆重舉行，茅台集團公司董事長、黨委副書記、股份公司董事長

支持，也成為業內專家和富豪們追捧的年度盛會。國酒茅台連續

「絕對伏特加」等世界知名烈酒品牌，成為該活動新晉唯一指定

袁仁國，法國司令部讓呂克·普拉迪耶將軍，羅朗女士等各界嘉

烈酒用酒。這標誌著以茅台酒為代表的中國酒文化通過新媒體管

在 現 場， 由 專 業 雞 尾 酒 調 酒 師 Guillaume FERRONI 獨 創 的、 以 茅 台 酒 為 基 礎 調 製 的 Le Grand voyage 和 Le Voyage

道進一步牽線搭橋走近美國主流文化商圈，推進茅台酒國際化進 程發展。

賓歡聚一堂，暢聊茅台酒故事和中國酒文化。 活動現場氣氛熱烈。袁仁國向到場嘉賓詳細介紹了茅台酒 獨特的生產工藝、厚重的歷史文化。他表示，茅台酒和法國的科

Tropical 兩款雞尾酒，取得了非常好的效果。此次活動除了茅台

在 EVENTtech 會展上，來自 VR、交互科技、社交媒體、遊

涅克白蘭地一樣，是世界三大蒸餾名酒，深受世界人民喜愛。百

酒本身的產品推廣外，還有幾處驚喜的發現：一是，隔壁展櫃的

戲等領域的科技型企業紛紛展示了各自的最新科技成果。茅台在

年前茅台酒在巴拿馬萬國博覽會上榮獲金獎，開啟了茅台百年傳

autumn was a wonderful time for tourism on this famous blue coast and the

古巴著名雪茄品牌，金戎雪茄為中國高端市場特製了茅台雪茄。

活動高潮部分策劃了「歡樂時光」環節，為參會企業及嘉賓分享

奇，成為中華民族工業的驕傲和發展的奇跡。未來，茅台人將會

4-day Monaco Yacht Show (MYS) was started on September 20, 2016. Started

二是，中國遊艇生產商之前只是參展遊艇展，並不參展《中國之

了 Bee's Knees ala'Moutai 及 Moutai Mint 兩款雞尾酒。而茅台

再接再厲，致力於讓茅台酒隨中華民族的振興不斷與時俱進，成

in 1991, due to its special geographical environment and political environment,

夜》活動。據普萊特遊艇市場行銷負責人介紹，他們去年發現茅

雞尾酒吧台排起了長長的隊伍，與會嘉賓紛紛被來自中國的神秘

為最具國際影響力的白酒企業。同時，也祝願中國人民和法國人

Monaco Yacht Show is highly esteemed and supported by the Monaco author-

台參與了《中國之夜》活動，今年他們也決定參加。

香味所吸引。

民的友誼像茅台酒一樣醇香，像塞納河一樣源遠流長。

With slight Mediterranean autumn wind and intoxicating sea view, the early

ity, becoming an annual gala for industry experts and multimillionaires. Moutai had shone at this event for two consecutive years.

At the scene, originally created by the professional cocktail bartender Guillaume FERRONI, two Moutai-based cocktails, that is, Le Grand Voyage and Le

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China's national industry; in the future, Moutai people would make persistent efforts, keep Moutai liquor advancing with the revitalization of the Chinese

they believed Moutai would be more and more influential in France.

兩年精彩亮相該活動。

Moutai Shone at "China Night" of Monaco Yacht Show

The activity was lively. Yuan Renguo introduced in detail Moutai's unique

technological achievements. At the climax of the event, Moutai held the "Happy

議展覽中心舉行。美酒展是業界主要的貿易及推廣平台，雲集了 超過 60 項特別活動。 當天，貴州名酒代表團還在會展中心舉行

liquor culture. making technique as well as profound history and culture. He said that Moutai

酒展於 2016 年 11 月 10 至 12 日（星期四至六）在灣仔香港會 來自 36 個國家及地區逾 1060 家參展商展示環球佳釀，並安排

On December 12, 2016, Moutai's "China Night" was held at Peninsula

由此可見，茅台酒的海外推廣不僅是中國產品的推廣，更是

EVENTtech 主辦方負責人 Jenn 看到長長的排隊取酒隊伍，

到場嘉賓品鑒了茅台酒後表示，茅台酒的香醇和厚重的歷

中國文化的推廣，而中國文化的推廣要和中國實力相匹配，中國

感到非常開心，「我們每年都有不同的最新的科技專案亮相。茅

史讓人印象深刻，並且茅台酒在法國越來越受歡迎，相信茅台在

強大了，中國文化對外國人的吸引力自然就大了。

台不僅是中國最好的酒，有著悠久的歷史，更有著來自神秘的東

法國的影響力會越來越大。

（呂慶箐 攝影報導）

MOUTAI Magazine

方口感，能讓人們能保持好奇而又充滿活力的狀態。」她表示活

MOUTAI Magazine

（記者 張靚君）

83

The Cultural Heritage of Moutai 茅台文化遺產

香飄世界百年 相伴民族復興 The Aroma of a Century The Revival of a Nation