Moutai Magazine - International Edition Issue 15 Spring 2017 by MOUTAI Magazine - International Edition

15 SPRING 2017

All-embracing 包羅萬象

www.moutaichina.com

M EE T T HE T E AM

CONTRIBUTORS

Erika Leung CHINA KWEICHOW MOUTAI DISTILLERY (GROUP) CO., LTD. Maotai, Renhuai City, Guizhou Province, China 564501 KWEICHOW MOUTAI CO., LTD. Maotai, Renhuai City, Guizhou Province, China 564501

Production & Advertising Sales Agent: ER HONGKONG HOLDING LIMITED Room 2103, 21/F, Sino Plaza, No.255-257 Gloucester Road, Causeway Bay, Hong Kong Tel: (852) 3580 2598 Fax: (852) 3580 2588

Independent author, translator, marketing & communications consultant. Translated works (into Chinese) "The Blue Bottle Craft of Coffee". Co-founder, Editor-in-chief of "Fragrance Moment" magazine, the world's first Chinese fragrance lifestyle magazine, the unique Chinese magazine allowed to display in public areas in Paris' 5-star hotels in 2012-2013.

Consultant : Yuan Renguo, Li Baofang, Zhao Shuyue

Selina S Publisher Francis Wong Chief Executive Officer Christine Yin Chief Executive Editor Jocelyn Chenlin Liao Art Director Johnny Woo

A senior feature and lifestyle editor working for mainstream luxury publications in China. Her articles of artists and gourmets interview, as well as luxury hotel reviews are featured in various streaming media platforms.

Senior Project Editor Laura Su, Spencer Hua, Jessica Cheung

Liao Chenlin

Photographer Han Xingxi, Li Lewei, The Fotop Perry Translator Billy Yung, Spencer Hua Project PR Meng Yuan, Mocha Du Marketing Executive Nikita Wan, Jessica Cheung Advertising Enquiry Tel: (852) 3580 2598 Email: er-hk@everreliable.net

RIGHTS

Moutai Magazine (International Edition)

Liao Chenlin is a journalist with Master degree in journalism from the Chinese University of Hong Kong focusing on culture news, character interviews and life style. She also worked as a PR in Ogilvy and Mather, OCAT and Sutton PR Asia.

Special Thanks :

is published quarterly by ER HONGKONG HOLDING LIMITED under a license by KWEICHOW MOUTAI CO., LTD. Reprints, copy or use of any content in this magazine whether in whole or in part, shall only be allowed with the explicit written permission of KWEICHOW MOUTAI CO., LTD. No responsibility can be taken for unsolicited texts and photographs. The views and opinions expressed or implied in the articles do not necessarily reflect the opinions of the publisher, editors or the license holder. All contents in this magazine have been complied with the best of our knowledge, but no warranty or representation is given as to its accuracy, completeness, relevance, timeliness or otherwise. Moutai Magazine (international edition) appears quarterly with editions published under cooperation or license in two languages. Sponsor: Top Gainer Industrial Limited

Drink and Sing 把酒當歌

MARCH 2017

Wise man is the rooster of the universe. He awakens the unawake. – Mehmet Murat Ildan Rooster is the topic animal of China in 2017. In this issue of MOUTAI MAGAZINE, Let’s review the traditions of China’s Rooster Year, Interview with Allan Zeman, the “Father of Lan Kwai Fong”, Enjoy the exhibition of the Brit Art godfather in Peninsula Hong Kong, Join a party in Nuit Blanche Montreal, Hang around the world’s largest liquor culture museum, Taste a brand new Moutai cocktail in a world’s top 50 bar, Embrace a new year upon the crow of rooster.

智者是宇宙中的雄雞 , 他叫醒沉睡的靈魂。 — 梅米特·穆拉特·伊爾丹雄雞是中國今年農曆年的主題，我們將帶您領略中國雞年的傳統風俗；對話香港「蘭桂坊之父」盛智文；欣賞英國藝術教父在香港半島酒店的展覽；一起去蒙特利爾白夜節熱鬧一番；再去遊覽世界最大規模的酒文化博覽館；在世界 50 最佳酒吧里的其中一家品味全新的茅台雞尾酒；在雄雞的鼓舞中，開啟新的一年。

Thriving and Prosperous 草長鶯飛 Broader Horizon

天地廣闊

CON TE N T

MOUTAI Magazine

M OUTAI MAGAZINE

C ONT EN T

ISSUE #15 2017

SPECIAL

The Traditions of the Year of Rooster in China 雄雞司晨天下曉：中國雞年的傳統風俗

Exploring the World's Largest Liquor Culture Museum : Moutai's Chinese Liquor Culture City 探訪世界最大規模酒文化博覽館：貴州茅台中國酒文化城

Entertainment Has No Boundary : Interview with Allan Zeman, The "Father of Lan Kwai Fong" 娛樂無邊界：專訪蘭桂坊之父盛智文

Moutai Dear Jade in Quinary The World’s Top 50 Bar 茅台雞尾酒 Dear Jade 與世界 50 最佳酒吧 Quinary

No Style is My Style : Brit Art Godfather Michael Craig-Martin @ The Peninsula Hong Kong 無風格即成風格：英國藝術教父 Michael Craig-Martin @ 香港半島酒店

Nessun Dorma - One "Nuit" in 1967 Nuit Blanche in Montreal 盛世裡，徹夜不眠：蒙特利爾白夜節

The Treasures of Art Fairs Tours of Art Basel Hong Kong and Art Central in 2017 藝術展覽之瑰麗：遊覽 2017 年 Art Basel Hong Kong 與 Art Central

Moutai on the World Map 茅台在全球

C O V E R STO RY

15 SPRING 2017

In 2017, we have welcomed the year of rooster in China’s Zodiac. The cover is inspired by the rooster corresponding with Moutai’s culture and elements. Set dreams to the bright future, and go forward with nuttiness and personality.

2017 年，我們迎來了中國十二生肖中的雞年，本期封面靈感來源於此，並且與茅台本身的文化、產品元素相結合，我們寄望未來瀟灑向前又充滿個性。

MARCH 2017

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MOUTAI Magazine

The Traditions of the Year of Rooster in China 雄雞司晨天下曉中國雞年的傳統風俗 Edit/ 文 Spencer

2017 is the Year of the Rooster. The description of rooster can be traced back to "The Classic of Poetry", dating from the 11th to 7th centuries BC. In the Tang Dynasty (618-907), rooster is frequently described as a symbol of diligence. According to archaeological data, six or seven thousand years ago, the rooster is treated as an important poultry by ancient Chinese. It is said that the ancient emperors Yao and Shun worship the "red bird", which is shaped like a rooster and can chase the beast. In ancient China, rooster is a repetitive of art, valiance, bravery, benevolence and faith. Chicken is edible poultry, and it is also ancient people's timekeeping tool. Rooster is also a symbol of culture and favoured by people. Moreover, the pronunciations of rooster ( 雞 ) and lucky ( 吉 ) are same in Chinese. Chinese people believe that rooster can call out fortune. 2017 年是丁酉雞年，而中國古人有關於雞的描述可以追溯到《詩經》裡的「風雨瀟瀟，雞鳴膠膠」，再到後來的「三更燈火五更雞，正是少年讀書時」，關於「雞」的詩文描述自古就不絕於耳。而據考古資料顯示，早在距今六、七千年的仰紹文化時期，雞就是重要的家禽。傳說堯、舜時供奉「重明鳥」形如公雞，能博逐野獸。在中國古代，雞被稱為有「文、武、勇、仁、信」五德的「德禽」。雞既是可食用的家禽，還是古代人們的報時工具，同時也是一種文化的象徵，深受人民的喜愛。而且，雞與「吉」同音，金雞報喜，寓意好運降臨，大吉大利。

MARCH 2017

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MOUTAI Magazine

The Origin of the Rooster in Chinese Zodiac It is said that when the Jade Emperor (in Chinese

生肖雞的來歷

culture, traditional religions and myth is one of the representations of the first god) selected animals for zodiac,

傳說玉帝（中國道教中的天庭實際領導者，天界眾神之帝，

he took whether the animal can benefit human beings into consideration. However, the King of Rooster is ambitious and

也是地位最高的神之一）封生肖的時候，考慮的是這個生肖對人

restless, so the Jade Emperor didn’t count rooster in. One day,

類有無功勞。其中，雞王是個好強爭勝的傢伙，成天惹事生非，

the King of Rooster saw the horses were favored by human and

玉帝自然不排它。有一天，雞王看到已封生肖的馬受人寵愛，金

admired the horses, so the King of Rooster asked horses why

鞍銀鐙，心中十分羡慕，於是上前詢問道：「馬大哥，你有今天

they can be such loved by people. The horse answered: “We

的榮譽，靠的是什麼？」馬回答道：「我平時耕田運物，戰時衝

carry goods, join the war fight, help farm the land, so people

鋒陷陣，給人類立下功勞，當然就應該受到愛戴。」雞王道：「我

like us.” The King of Rooster was upset because he cannot

要是也能封上生肖，受人尊重就好了。」馬開導雞王道：「要得

figure what he can do to help people. The horse said: “It is not

到人們的愛戴不難，只要你能發揮自己長處，給人們實在地辦點

difficult for you to find a way to help people if you can make

事就行了。拿已封的生肖的動物來說吧，牛能耕田，狗能守門，

your advantages useful. For example, Cow can Plowing, Dog

豬供人肉食，龍可降雨，你天生金嗓子，說不定對人類有幫助呢。」

can guard the entrance, Pig can be used for food, and Dragon

雞王回到家中，左思右想，終於想到了用自己的金嗓子喚

can create rain. You have good voice, why don’t you use that

醒沉睡的人們。於是每天拂曉，雞王早早起床，亮開嗓子歌唱，

to help people?”

把人們從睡夢中喚醒。人們對雞王的功勞十分感激，決定請玉帝

The King of Rooster came back home and thought for a

把雞也賜封為神。

long time. Finally, he figured out that he can awake sleeping

可是，當年玉帝封生肖的標準只要走獸，不要飛禽，六畜

people. Therefore, the King of Rooster gets up in drawn every

中的馬、牛、羊、狗都有份，唯獨沒有雞。於是雞王來到玉帝殿

day, and uses his voice to awake people from dream. Because

前，向玉帝哭訴，自己每天司晨，喚起眾生，功勞頗大，選不上

of this, people were thankful to the King of Rooster, so that the

實在想不通。玉帝一想，雞王的功勞實在大，自己規定的挑選生

Jade Emperor rewarded the King of Rooster God.

肖標準確實有誤，於是摘下一朵殿前花戴在雞王頭上，以示嘉獎。

However, the Jade Emperor only took mammals into Zodiac,

於是雞王戴著紅花去見四大天王，四大天王認出這是玉帝

not poultry. So the King of Rooster came to the Jade Emperor

的「禦爐紅花」，知道玉帝看重雞王，於是破格讓雞王參與生肖

complaining about the unfair treatment. The Jade Emperor

競爭。到了爭排生肖的那天，雞和狗同時起床，相並而行。快到

realized that it is his mistake to ignore poultry, so he picked up a flower from his palace and put on to the King of Rooster’s

天宮時，雞怕狗占了先，就連飛帶跑撲到前面。狗急起直追，一

head as a reward.

直沒追上，結果排在雞之後，從此，狗對雞再無好感，見到雞就追，直到今天也餘氣未消。而雞呢，至今還是紅著臉每天司晨，

When the King of the Rooster met the Four Heavenly Kings

頭上戴著一朵漂亮的大紅花。

with the flower, the Four Heavenly Kings recognized the flower was from Jade Emperor, so they let the King of Rooster join the competition of Zodiac. On the day for set the sequence of Zodiac, the King of Rooster came along with the King of Dog, and when they approaching the Heaven Palace, the King of Rooster suddenly ran fast ahead the dog, however, the dog falied catching up with him, so that Rooster was ahead of Dog in the Zodiac. Since then, dogs had hatred to roosters and chase them once they encountered.

MARCH 2017

NATURE 天

MOUTAI Magazine

The Cockfighting The cockfighting is an entertaining tradition in the world, and people use chicken in the estrous period to fight in the game. It was also a popular game in ancient China, which was first developed by the Thai people. Cockfighting appeared since Indus Valley Civilization around 3300 B.C. to 1300 B.C. Two ferocious cocks are put together and they will not only be fierce pecking each other, but also use cockspur to hit the opponent. If they fight for a long time, and they are both tired, people should use water to wake them up, and let them re-enter the battle till there is a cock defeated. Cockfighting scenes are quite intense. Two cocks are fighting hard, so that they usually have comb blood and cry. In China, this activity was first seen in the " Commentary of Zuo ". It described that there were two

鬥雞鬥雞是世界各地幾乎都有的娛樂傳統，利用雞形目的鳥（也有其它目的）在發情期好鬥的特點來進行比賽。鬥雞是中國古代盛行的一種遊戲。最早是由百越中的泰系民族發展出來，在亞洲印度河文明時代已有鬥雞 ( 他們使用原雞 )。鬥雞時，人們把兩隻性情兇猛的公雞放在一起，它們就會激烈地互相啄咬起來，還會用距劈擊對手。如果兩雞相鬥了很久，都有疲

persons, Ji Pingzi and Hou Shaobo, who sprinkled

憊之態，還要用水將它們噴醒，使之振奮，重

mustard on cock’s wings (or glue its feathers, making

新投入戰鬥，直到有一隻公雞敗下陣來。鬥雞

it hard like armor), while the other put a knife on his

的場面相當激烈，兩隻雞鬥得難分難解，勢不

cock’s spur.

兩立，鬥完後雞冠流血，啼叫無力。

Cockfighting is common in China, Philippines,

在中國，這個活動最早見於《左傳·昭公

Vietnam, Indonesia, Thailand, India Andhra Pradesh,

二十五年》：「季、郈之雞鬥，季氏介其雞，

Tamil Nadu, in Ecuador, Nicaragua, Colombia,

郈氏為之金距」，就是說季平子將芥末撒在雞

Venezuela, Panama, Mexico, Peru, Dominican

的翅膀上（或雲以膠漆其羽毛，使之類似鎧

Republic, Louisiana and France.

甲），郈昭伯在它的雞距紮上金屬刀子。

There are also poems to describe cockfighting

在中國、菲律賓、越南、印尼、泰國、

by ancient poets Han Yu, Meng Jiao, and Tao

印度安德拉邦、泰米爾納德、厄瓜多爾、尼加

Yuanming.

拉瓜、哥倫比亞、委內瑞拉、巴拿馬、墨西哥、秘魯、多明尼加、路易斯安那以及法國等地也有鬥雞的出現。中國唐代文學家韓愈曾用詩描寫鬥雞的場面：「裂血失鳴聲，啄殷甚饑餒，對起何急驚，隨旋誠巧紿。」孟郊也寫過有關鬥雞的詩雲：「事爪深難解，嗔睛時未怠。一噴一醒然，再接再厲乃。」《陶庵夢憶》稱「一日余閱稗史，有言唐玄宗以酉年酉月生，好鬥雞而亡其國。餘亦酉年酉月生，遂止。」

MARCH 2017

NATURE 天

MOUTAI Magazine

關於雞的藝術品

The Chicken-related Art Works Chicken are not only favoured by ordinary people, but also

深受百姓喜愛的雞，同樣深得天子青睞。最為人熟知的兩

favored by the royals. The two most well-known chicken-related

件與雞相關的文物，都是天子禦制。一件是宋徽宗的《芙蓉錦雞

cultural relics are both from the emperor imperial system. One

圖》，一件是明成化皇帝的鬥彩雞缸杯。

of them is Golden Pheasant and Cotton Rose Flowers from

現藏於北京故宮博物院的《芙蓉錦雞圖》是北宋皇帝宋徽

Emperor Huizong of Song Dynasty, and the other one is the

宗工筆花鳥畫（工筆花鳥畫即用濃、淡墨勾勒，再深淺分層次著

Ming Chenghua emperor's doucai (contrasting colours) chicken

色，以花卉、花鳥、魚蟲等為描繪對象的畫）的代表作，畫面出

cup.

神地描繪了一只有著斑斕羽毛的錦雞，落在芙蓉枝上，回首望向

The painting, Golden Pheasant and Cotton Rose Flowers

右上角一對翩翩飛舞的蝴蝶。畫面右上角，宋徽宗以瘦金體題有

from Emperor Huizong of Song Dynasty, is now kept in the

「秋勁拒霜盛，峨冠錦羽雞。已知全五德，安逸勝鳧鷖」。宋徽

Palace Museum. This painting is a careful realist technique

宗自比錦雞。錦雞又稱雉，五彩、尾巴長、羽毛長，亮麗的外表

in Chinese painting, that uses highly detailed brushstrokes

象徵著美好和高貴，甚至被認為與傳說中的鳳凰同宗。

that delimits details very precisely and without independent

明成化皇帝的鬥彩雞缸杯上，雞的形象並不是被皇室推崇

or expressive variation. Its style is often highly colored and

已久的錦雞，而是有些田園溫情的子母雞圖。原來，這與成化皇

usually depicts figural or narrative subjects. Emperor Huizong

帝對萬貴妃的深情有關。萬貴妃本是成化皇帝幼時的貼身宮女，

depicted a gorgeous feathers pheasant that fell on the hibiscus

雖比成化皇帝大 17 歲，二人之間卻有著複雜感情。杯盞上繪子

branches, looking back to the upper right corner of a pair of

母雞圖，據說是成化皇帝偶見一幅宋代佚名的《子母雞圖》中，

dancing butterflies. Song Huizong also wrote a poem on

母雞引領著幾隻孵出不久的小雞在地上漫步啄食，母雞的目光充

the painting to praise bravery, beauty and elegance

滿慈愛，小雞稚嫩地依偎在母親的羽翼下。這畫面讓他憶起幼時

. The emperor compared himself to the pheasant, which is

萬貴妃照護他的情形，於是命人照樣用鬥彩工藝燒製成杯，送給

multicolored, and has bright appearance. The pheasant also

貴妃。雞缸杯胎薄釉潤、嬌巧玲瓏，一問世就「值錢十萬」。因

symbolizes the good, and is even considered the same as

其名貴至極，後世仿製不息。

Phoenix. The chicken-related animal on Chenghua Emperor’s doucai chicken cups was not Golden Pheasant which was liked by royal families, but a hen. ( The technique achieved its first and finest flowering in the last years of the Chenghua Emperor, who reigned from 1464 to 1487 ). However, according to tradition, his ambitious courtesan and former nanny Consort Wan encouraged him in this taste, and may have inspired it. Objects decorated with chickens were symbols of fertility and often given at weddings, and it seemd Wan liked to give the emperor a daily gift, which in the case of the "Chicken Cups" may have represented her desire for children. The rare Chenghua pieces are small, but of very high quality, so that they're very expensive. Because of the cups’ rareness, decedents have been imitated it endlessly.

MARCH 2017

NATURE 天

MOUTAI Magazine

叫花雞

關於雞的美食

叫花雞又稱常熟叫化雞、煨雞，是江蘇常熟地區傳統名菜。人們把加工好的雞用泥土和荷葉包裹起好，用烘烤的方法製作這

宮保雞丁

道菜。相傳，很早以前，有一個叫化子，沿途討飯流落到常熟縣

相傳宮保雞丁是清朝光緒年間的署理四川總督丁寶楨所發

的一個村莊。一日，他偶然得來一隻雞，欲宰殺煮食，可既無炊

明，是他招待客人時叫家廚煮的菜餚。由於丁寶楨後來被封為東

具，又沒調料。他來到虞山腳下，將雞殺死後去掉內臟，帶毛塗

宮少保（太子少保），所以被稱為「丁宮保」，而這道菜亦被稱

上黃泥、柴草，把塗好的雞置火中煨烤，待泥乾雞熟，剝去泥殼，

為「宮保雞丁」。宮保雞丁的主料是雞肉，輔料為花生、萵筍、

雞毛也隨泥殼脫去，雞肉露出。約 100 多年以前，常熟縣城西

蔥段以及香辛料。由於流傳範圍較廣，各地做法不盡相同。

北虞山勝地的「山景園」菜館根據這個傳說，去粗取精，精工效法創制此雞。

The Chicken-related Cuisine Kung Pao Chicken It is said that Kung Pao Chicken was invented in the Qing Dynasty by Ding Baozhen, the Governor of Sichuan. He used

special dish which is made by baking method by wrapping the

to cook this dish for the guests. As Ding Baozhen was later

processed chicken with soil and lotus leaf. It is said long time

assigned as the Dong Kung Shao Pao (means Prince’s tutor in

ago, there was a beggar, begging on the way to Changshu

Chinese), so he was also called "Ding Kung Pao". This dish

County. One day, he accidentally got a chicken and wanted

is also known as "Kung Pao Chicken". Chicken is the main

to cook it, but he had neither cooking utensils nor spices. He

ingredient of this dish, excipients for peanuts, lettuce, scallion

came to the foot of a mountain and killed the chicken. He also

and spices. It has different cooking methods in practice due to

removed chicken’s internal organs and wrapped it with mud

its wide spread.

and grass. Then he put it into fire and started to simmer it. With the stripping of mud, the feather was easily disrobed and came

Beggar Chicken

out the meat. About 100 years ago, a restaurant in Changshu

Beggar Chicken, also known as Changshu chicken, simmer

reinvented this dish according to this legend and named it the

chicken, is a traditional dish from Changshu, Jiangsu. It is a

Beggar Chicken.

MARCH 2017

NATURE 天

MOUTAI Magazine

Tongzi Chicken (Poussin) In 1855, the descendants of the founder

童子雞

大盤雞

清咸豐五年，童子雞創始人的後裔馬有仁，

二十世紀八十年代，新疆維吾爾自治區沙灣縣農民李某在

of Tongzi Chicken, Ma Youren, returned to his

重返故里開封，並帶回一桶百年「陳年老湯」，隨

路邊開了一家「滿朋閣」飯店，擅長烹製辣子雞塊。一次，一群

hometown Kaifeng, Henan Province, and brought

後在開封辦起馬豫興童子雞店。馬豫興童子雞自

建築公司的職工來吃辣子雞塊，雖然覺得味道好，但總感覺量太

back a bucket of stock, and then opened a

1982 年以來年年奪魁，1984 年在商業部舉辦的

少，看到李某拿了只整雞從後堂出來，就要他把整只雞都給他們

restaurant in Kaifeng. His Tongzi Chicken had

評比中，又以總分第一獲部級優質產品稱號，河南

炒上。可是，炒好後的雞塊卻沒有那麼大的盤子裝，李某就用盛

won lots of prizes since 1982, and won the first

省在招待國內外賓客時都少不了它。童子雞是一款

拌面的盤子盛上了，吃完後這群客人大呼過癮，而鄰座的客人們

prize in a government held competition in 1984.

美味菜譜，主要原料有小公雞等。其特點是肉質白

也紛紛要求來一份大盤裝盛的雞。自此之後，大盤雞便成了一道

嫩，肥壯美觀，荷香撲鼻，鹹香發脆，愈嚼愈香。

馳名中外的特色菜式。

Since then, once domestic events were held in Henan Province, Tongzi Chicken was the mustserved dish. The ingrendient of Tongzi Chicken is

海南雞飯

fleshy possin, and this dish features tender meat,

海南雞飯是一道雞肉配香飯的菜餚，起源於中國海南島的

lotus fragrant, salty and crispy.

文昌市。海南人會以文昌當地的白斬雞做法，配以雞油和浸雞水烹煮的米飯。20 世紀初期，隨著移民潮，這個菜式傳至東南亞等地。根據新加坡學者透露，最早在新加坡售賣海南雞飯的是王義元，他在 1936 年南下新加坡討生活，並開始拎竹籮在新加坡

Big Plate Chicken In 1980s, Mr. Li, a farmer in Shawan County, Xinjiang

一帶叫賣，後來有了儲蓄，便開始在茶餐室內開檔賣起雞飯來。

Province, opened a restaurant aside the road, and he is good

由於王義元所售賣的海南雞飯非常著名，便開始在馬來半島各地

at cooking spicy chicken. One day, a bunch of workers came

流傳。根據馬來西亞的說法，最早把海南雞飯發揚光大的是來自

to the restaurant who complained about the few amount of the

海南島的梁居清，在 20 年代，他開始在馬六甲與同鄉一同學藝

chicken, asked Mr. Li to cook the whole chicken for them in one

做雞飯，並在 30 年代移居至雪蘭莪的巴生開檔售賣。另外，位

serve. Therefore, Mr. Li packed the chicken with a big plate

於吉隆玻蘇丹街的知名海南雞飯店——南香，於 1938 年開業，

to fulfill the workers’ needs. Since then, the Big Plate Chicken

歷史也相當悠久。

becomes a famous dish that made of chicken. Hainanese Chicken Rice Hainanese chicken rice is a dish adapted from early Chinese immigrants originally from Hainan province in southern China. It is considered one of the national dishes of Singapore. It is based on a well-known Hainanese dish called Wenchang chicken, due to its adoption by the Hainanese overseas Chinese population in the Nanyang area (present-day Southeast Asia). It is said the earliest person who sold this dish was Wong Yi Yuan. He moved to Singapore in 1936, and began to carry bamboo baskets to sale foods. Few years later, he spent his savings on opening a counter in a restaurant and selling chicken rice. Since the Hainan chicken rice sold by Wong became very famous, it began to spread throughout the Malay Peninsula. Another story about the origin of Hainanese chicken rice was famous from the 1920s. Leung Juqing, from Hainan Province, began to work together with fellow villagers to do chicken rice. In the 1930s, he moved to Selangor's Klang and opened a restaurant selling chicken rice. In addition, located in Kuala Lumpur Sultan Street, the famous Hainan chicken restaurant - South Incense, opened in 1938, which also has a long history for cooking this dish.

MARCH 2017

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MOUTAI Magazine

Moutai for the Year of Rooster 丁酉雞年貴州茅台酒自古以來，作為人類的好朋友，雞，被賦予了很多美好寓意，比如「吉祥」、「吉利」，公雞還有「文」、「武」、「勇」、「仁」、「信」等寓意。生肖流行於中國民間，有超越階層、超越年齡之特點，十二生肖，人人皆占其一。生肖文化源遠流長，不僅是中華民族文化及民俗的重要組成部分，更是中華民族文化屹立于世界文化之林的獨特標誌。生肖茅台酒集生肖、五行、國畫藝術、國酒等文化元素為一體，是中國現代白酒文化與傳統文化的有機結合，是對中國傳統文化的傳承，也是茅台一直宣導的「文化酒」的典型代表。 2014 年至 2016 年，甲午馬年、乙未羊年、丙申猴年茅台酒相繼上市。 2017 年初，丁酉雞年茅台酒上市後，茅台生肖酒系列成員增加至 4 個，再次掀起了茅台生肖酒的熱潮。丁酉雞年茅台酒採用尊美孔雀藍陶瓷瓶，一抹孔雀藍，雅致於身。國畫家陳永鏘先生特為雞年茅台酒精心繪製《司晨》，雄雞通身黑亮，腳步孔武有力，紅冠高聳，氣宇軒昂，寓意鴻運當頭、國運昌盛。書畫大家胡秋萍題詞「中國民俗生肖文化中，雞相意蘊守信、準時、辟邪、去災神明」，紅印章蓋，為紀念酒正名，為饋贈與收藏證明價值，傳遞了貴州茅台酒的福享之意。丁酉雞年茅台酒發佈當天，其預售量便突破了 7 噸，而這僅僅是個開始，如今各銷售管道生肖酒普遍缺貨，就連馬年、羊年、猴年酒也價格飆升，一瓶難求。文化是酒的載體，是酒的靈魂。茅台生肖酒正是酒與文化、酒與藝術的多重契合，其絕佳的品質、廣泛的市場認可度、中國傳統文化的渲染，使之成為酒類收藏品中極具價值的品種。

MARCH 2017

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MOUTAI Magazine

Exploring The World's Largest Liquor Culture Museum --- Moutai's Chinese Liquor Culture City

探訪世界最大規模酒文化博覽館貴州茅台中國酒文化城 TRANSLATION / 譯 Billy Yung IMAGE / 圖 Han Xingxi, Li Leiwei

When you make a special trip to Bordeaux for the French wine, to Scotland for whisky, and to Munich for the beer festival, do you know there is a liquor tourist spot in the northwest of China's Guizhou Province? That is the Chinese Liquor Culture City, the world's largest liquor culture museum. 當你為了法國紅酒走一趟波爾多的酒莊，為了威士忌老遠地跑去蘇格蘭，在慕尼克啤酒節狂歡，可否想到在中國貴州西北部，也有一個酒的旅遊勝地？它就是中國酒文化城，目前世界上最大規模的酒文化博物館。

ocated in "China's Liquor Capital" Renhuai City,

Liquor Charm Pavilion, Chinese Liquor Custom Pavilion,

the Chinese Liquor Culture City was built by China

Chinese Liquor Vessel Pavilion, Moutai Pavilion, Charming

Kweichow Moutai Distillery (Group) Co., Ltd. in

Moutai Pavilion, Chinese Famous Liquor Pavilion, and World

1993 to 1997.

Famous Liquor Pavilion. The rebuilt Chinese Liquor Culture

With a floor area of over 30,000 square meters and a

City highlights the tourism and sightseeing functions. Through

building area of over 10,000 square meters, the Chinese

scene restoration, cultural relic exhibition, multimedia film,

Liquor Culture City accommodates more than 5,000

interactive games and other international mainstream exhibition

pieces of plaque, calligraphy, painting, and cultural relics,

means, the City demonstrates from various perspectives

comprehensively demonstrating the profound Chinese liquor

the Chinese liquor culture and Moutai's eventful

culture as well as Moutai's history and culture.

journey. As a combination of sightseeing,

In May 2013, Moutai Group started to upgrade and rebuild

leisure, education, and experience,

the Chinese Liquor Culture City. Based on the original exhibition

the Chinese Liquor Culture City is a

and themes, the City is divided into the Chinese Liquor

premier tourist destination for liquor

Origin Pavilion, Chinese Liquor Technique Pavilion, Chinese

culture in China.

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MOUTAI Magazine

Chinese Liquor Source Pavilion China's liquor-making originates not only from the invention and creation of liquor-making technique, but also from the inspiration and wisdom of the ancient civilization. The Chinese Liquor Source Pavilion is the first pavilion when entering the Chinese Liquor Culture City. This pavilion imitates the palace

architecture style of the Tang Dynasty and imitates the Hanyuan

made Qin bricks and Han tiles. It respectively introduces such

Palace structure of the Tang Dynasty Daming Palace. With

information as the legend of Chinese liquor-making origin,

the basic style of red column, white wall, and golden tile, this

unearthed ancient liquor, liquor-making process, Chinese liquor

pavilion mainly shows China's liquor-making technique.

environment, and operational technique. Therefore, they started to differentiate such fragrance types as Jiang fragrance and thick fragrance for baijiu.

中國酒技館

Liquor making has a history of more than 5,000 years

中國酒文化城內的中國酒技館為唐代風格建築，模仿唐朝大

saying that "liquor is originated from the wise and followed by

in China and forms its unique style in the long process of

the later generations".

development. With complex fermentation using yeast as the

明宮含元殿的結構建造而成，基本格調是黑柱朱欄，白璧金瓦，

saccharification starter, China's liquor technique becomes a

主要展示了中國的釀酒技藝。

中國酒源館中國釀酒的起源，不僅來自於釀造工藝的發明與創造，還來

釀酒在中國有五千年以上的歷史，在漫長的發展過程中，形

typical representative of the world's liquor-making industry. There are many books about liquor-making techniques in ancient

成了其獨特的風格，以酒麴為糖化發酵劑進行復式發酵的釀造方

China. Among them, the "Important Arts for People's Welfare"

式，使中國酒技成為世界釀酒業的典型代表。中國古代有不少記

自于古老文明的奇思與妙想。中國酒源館為進入文化城的第一

and the "Beishan Book of Liquor" are outstanding representatives

載釀造技術的著作，其中尤以《齊民要術》和《北山酒經》為傑

館，建築設計仿西漢宮廷式，用特製的秦磚漢瓦建成。酒源館展

that can be called the most authoritative monograph for liquor-

出代表，堪稱是中國古代最權威的釀酒專著。

廳分別介紹了中國釀酒起源的傳說、出土古酒、釀酒流程、中國

making in ancient China.

酒禮、酒政等內容。因此，在中國，有「酒始于智者，後世循之。」的說法。

by such factors as water quality, raw materials, microbial

The Chinese Liquor Technique Pavilion adopts the

style of the Western Han Dynasty and is built with tailor-

etiquette, and liquor policies. Therefore, in China, there is the

gradually discovered the effects on liquor quality caused

Chinese Liquor Technique Pavilion

新中國成立以後，隨著科技的發展，在實踐的過程中慢慢發

After the founding of the People's Republic of China, with

現水質、原材料、微生物環境、操作工藝等不同因素對酒體酒質

the development of science and technology in practice, people

的影響，開始對白酒進行了醬香型、濃香型等的區別分類。

MARCH 2017

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MOUTAI Magazine

Chinese Liquor Charm Pavilion Adopting the architecture style of the Song Dynasty, the Chinese Liquor Charm Pavilion is exquisite, refreshing, and elegant. The Song Dynasty advocates elegant style. Therefore, this pavilion accommodates a rich collection of poetries, plaques, and couplets. Chinese liquor culture has a long history and is full of human charm. The liquor charm scroll, miniature statue and digital interaction are able to reproduce the history and legend of liquor culture, interpreting the literary and artistic beauty of liquor, appreciation romance and happiness.

中國酒韻館中國酒韻館精巧玲瓏，清新典雅，採用了宋朝的建築風格。宋朝崇尚儒雅之風，故該館的詩詞、題額、匾聯琳琅滿目。中國酒文化源遠流長，充滿人情韻味，翻開歷史的畫頁，我們可以品味到飲酒生活的萬千風貌；文人詩酒交融，千古風流軍人醉臥沙場，戒馬倥傯。豪氣者如曹操對酒當歌，隱逸者有陶潛獨酌籬下。李白鬥酒詩百篇，任其狂放不羈；蘇軾自釀家中酒，正宜細酌慢飲。人們從不同的文化角度去飲酒、說酒，給美酒賦予了更多的靈性。中國歷代飲酒過程中的多樣化韻味，中國歷代社會各階層的飲酒情調，是對中國酒韻歷史風範的最好詮釋。

Chinese Liquor Custom Pavilion The Chinese Liquor Custom Pavilion is formed by two parallel Mongolian yurt-type buildings and enjoys national features. It mainly introduces the origin and form of drinker's

中國酒俗館

wager game as well as the colorful national liquor customs.

中國酒俗館是兩座並列的蒙古包式建築，弧牆寶頂，雙層傘

Besides, visitors can also experience joy of life fun through

形屋蓋，極具異域民族特色，該館主要介紹酒令的起源、形式及

various drinkers' wager games.

多姿多彩的民族酒俗，此外，遊客還可以通過遊戲互動體會各種酒令的生活樂趣。

Chinese people emphasize entertainment and recreation

中國人飲酒，含有極高的娛樂成分和消遣因素，為了增添酒

when drinking liquor. To enhance the lively atmosphere,

Chinese ancestors had created many activities. Among them,

席間的熱鬧氣氛，先民們創造出很多佐觴活動，傳杯唱觥，賦詩

the most creative and attractive activity is the drinkers' wager

猜謎，投壺擊擊，起舞拋球由此形成了薰染力極強的飲酒氛圍。

game that integrates wisdom with entertainment. Since the Tang

其中，最有創造力且最為吸引人的活動，便是集智慧與娛樂為一

Dynasty, various drinkers' wager games had been created.

體的酒令遊戲。從唐朝開始，酒爭遊戲層出不窮。如今，遊弋在

Nowadays, we can still enjoy endless fun from these liquor

中國酒令的園地裡，我們仍能體會到酒俗涵蓋的無窮趣味。每逢

customs. Besides, people also drink accordingly upon solar

節令，人們還會把飲酒與節日生活結合在一起，形成突出的節令

terms or festivals and form many seasonal characteristics.

標誌。

MARCH 2017

NATURE 天

MOUTAI Magazine

Chinese Liquor Vessel Pavilion The Chinese Liquor Vessel Pavilion mainly displays the liquorrelated vessels. The Dawenkou, Mawangdui, and Sanxingdui archaeological sites are reproduced through three threedimensional windows in the pavilion. The most special feature of this pavilion is the transparent glass

中國酒器館

structure of its ground. You can visually see the drinking vessels

酒器館主要展示陳列了與酒有關的飲酒器皿。廳內通過三個

of different textures from different periods. Pottery liquor vessels,

立體櫥窗，再現了大汶口、馬王堆和三星堆的考古現場。

bronze liquor vessels, lacquer wares, porcelain liquor vessels, gold

酒器館最為特別之處在於它的地面為通透玻璃結構，可以直

and silver liquor vessels, and jade liquor vessels are displayed in the surrounding windows to demonstrate the development of liquor

觀地看到不同時期、不同質地的飲酒器具。四周的櫥窗內，陳列

vessels. Various forms of liquor-making vessels, liquor storage

了陶制酒器、青銅酒器、漆器、瓷質酒器、金銀酒器、玉酒器的

vessels, liquor containers, liquor decanters, and drinking vessels

發展沿革。不同時期、不同形制的釀酒器、儲酒器、盛酒器、分

from different periods are all available.

酒器、送酒器、飲酒器一應俱全，令人目不暇接。

MARCH 2017

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MOUTAI Magazine

events of modern China's history, such as the Founding Feast,

Moutai Pavilion

diplomatic vicissitudes, and reform course, Moutai had shone again and again, witnessing China's journey towards

The Moutai Pavilion adopts the palace architecture style of

independence, prosperity, openness, and the world.

the Qing Dynasty. With the Chinese quadrangles structure, this

國酒茅台館

人的面前，並以她獨特的紅色魅力，見證著中國走向獨立，走向

國酒茅台館採用清代宮殿式建築，由主館和兩廂側館組成，

富強，走向開放，走向世界。

為四合院結構，國酒茅台館主館通過影屏播放、實物展陳等形

1951 年，仁懷縣人民政府以人民幣舊幣 1.3 億贖買「成義

pavilion is formed by the main pavilion and two side pavilions.

In 1951, at the price of 130 million Old RMB, Renhuai

式，展現了茅台酒悠久的歷史文化。位於主館右側的紅色茅台

燒坊」，正式成立「貴州省專賣事業公司仁懷茅台酒廠」，茅台

In the main pavilion, the profound history and culture of Moutai

County People's Government bought the "Chengyi" workshop

館，講述了紅色茅台的發展歷程。主館左側的金色茅台館，講述

酒的發展從此進入到了一個嶄新的歷史階段，踏上了一段開拓、

liquor are presented in such forms as video playing and real

and formally established the Moutai Distillery. Since then, the

創造與奉獻的金色之旅。滄桑巨變，革故鼎新，茅台酒廠數十年

object exhibition. The Red Moutai Pavilion on the right side of

development of Moutai liquor had entered a new historical

了 1951 年國營茅台酒廠成立至今的發展歷程。

the main pavilion tells the development course of red Moutai.

stage, starting a golden journey of exploitation, creation, and

The Golden Moutai Pavilion on the left side of the main pavilion

dedication. With vicissitudes and evolutions, the magnificent

tells the development course starting from the establishment of

development process of the Moutai Distillery in decades is always closely linked with the fate of the country and nation.

the state-owned Moutai distillery in 1951.

Always together with China's rise and stride towards prosperity,

Since modern times, China's history is a red history,

中國近代以來的歷史就是一部紅色史，承載了國人太多紅色

波瀾壯闊的發展歷程，無不與國家、民族的命運息息相關。國運

的記憶。1935 年，當中央紅軍的第一面旗幟插在茅台鎮上，當

興，國酒興，國酒茅台始終伴隨著共和國崛起與走向繁榮的步伐，

古老的茅台酒與中央紅軍、與中國共產黨有了最初的相遇，茅台

不懈拼搏，矢志進取，將自己醇厚的芳香融入到了共和國的偉大

就與國家命運緊緊地連在了一起。回顧近代中國歷史的重要事件

進程中，成為了中國民族工業及民族品牌的優秀代表，被譽為中

一一開國盛宴、外交風雲、改革之路茅台的身影一次次出現在世

國國酒、政治酒、外交酒、文化酒、友誼酒、健康酒。

Moutai has made tireless efforts to integrate its mellow

carrying so many red memories of the Chinese

aroma into China's great process, becoming an

people. In 1935, when the Central Red Army

outstanding representative of China's national

brought the first flag to Moutai town, the ancient

industry and national brand, as well as China's

Moutai met the Central Red Army and the

national liquor, political liquor, diplomatic liquor,

Communist Party of China, and had been

cultural liquor, friendship liquor, and healthy

closely linked with China's fate since

liquor.

then. In retrospect to the important

Moutai's recycling economic industrial chain, Chishui River

Planning Exhibition Pavilion

ecological environment, various Moutai subsidiaries, liquor products of Moutai Group, as well as the calligraphy and

The Planning Exhibition Pavilion is a three-floor building in the ROC (Republic of China) period style. The basement

painting works created for Moutai by celebrities and artists from

is the office area where two exhibition pavilions are used

all walks of life.

to systematically show Moutai's short and medium-term development planning. The exhibition pavilion on the first

規劃展示館

floor introduces such historic stories as the Moutai liquor town,

規劃展示館是一座民國風格的三層建築。負一層為辦公區

combination of three "Mao", winning gold award at the Panama Exposition, disputation about the gold award, and

域，通過兩個展廳系統展示了茅台短中期的發展規劃。一樓的展

the Red Army's arrival at Moutai Town. At the same time it

廳介紹了酒鎮茅台、三茅合一、萬國奪金、金獎之爭、紅軍過茅

also introduces Moutai's environment and liquor-making raw

台等歷史故事。同時也介紹了茅台的環境、釀酒原料、茅台酒的

materials, the producing processes of Moutai liquor, Moutai's

制酒制曲貯存勾兌包裝過程、茅台在中國第十二個五年計劃和第

development planning in China's 12th and 13th Five-Year Plan

十三個五年計劃的發展規劃、以及茅台區位，多元化戰略等。

periods, and Moutai's regional strategy and diversification

二樓展廳主要展示茅台迴圈經濟產業鏈、赤水河生態環境、

strategy.

各個子公司介紹、全集團的酒類產品展示、各界名人和藝術家為

The exhibition pavilion on the second floor mainly shows

茅台的書法和繪畫等。

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Entertainment Has No Boundary Interview with Allan Zeman, The “Father of Lan Kwai Fong”

娛樂不分邊界專訪「蘭桂坊之父」盛智文 INTERVIEW/ 採 Jocelyn Chenlin Liao IMAGE/ 攝 The Fotop Perry

When asked about the nightlife of Hong Kong, the first reaction of many Hong Kong people is "Lan Kwai Fong". The locals call it “Lok Lou Lan” when they hang out at Lan Kwai Fong. Since the 1980s, Lan Kwai Fong gradually developed from the original "matchmaker" street into world’s famous entertainment landmarks in Hong Kong. Its boom is inseparable from its greatest hero - Mr. Allan Zeman, who creates the prosperity of Lan Kwai Fong and is known as the “Father of Lan Kwai Fong”.

每當被問及香港夜生活的去處，許多香港人第一反應會告訴你「蘭桂坊」，本地人更將去蘭桂坊玩稱為「落老蘭」。自 1980 年代起，蘭桂坊由原來的「紅娘巷」逐漸發展成為今天香港聞名世界的時尚生活地標，這一切離不開它最大的功臣——盛智文先生。由於一手打造了蘭桂坊的繁榮，他也被譽為「蘭桂坊之父」。

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Unique Insight Allan Zeman, a German-Jewish, was born in Montreal, Canada. He has started his own business since 19 years old. Many people might think that the Jews are good at doing business, but Zeman thinks he is not affected by Jewish culture too much but keeps an open mind. In order to import clothing from overseas to Montreal, Allan Zeman travelled to Hong Kong in his early twenties. "At that time, travelling to Hong Kong from one end of the world to the other end is like traveling to the moon," he said with a laughter. The culture shock in Hong Kong

"People still need to go out for fun or eating.

changes while Lan Kwai Fong changes. I love

amused him. Those challenges he faced in a

Mainland government takes entertainment as an

being there and feeling the energy of many

total different world made him very excited.

indispensable industry to stimulate its domestic

people. In Lan Kwai Fong, the most beautiful

Later, he decided to immigrate to Hong Kong.

economic demand. Fortunately, my industry has

thing is that it doesn’t matter you are rich or

While he settled here, he already carried a

not been affected by the development of the

poor. A poor person stands beside a rich

million Canadian dollars. In 1975, at the age

Internet economy.”

person, it doesn’t matter! You really throw away

of 26, Zeman founded a clothing company.

all these boundaries. It’s a great place.”

In the early 1980s, Allan Zeman was

Integrate Divertingness into Career

keenly aware of the lack of western restaurants in Hong Kong. Many foreigners in Hong Kong

From 2004 to 2013, Allan Zeman served

Though in sixties, Allan Zeman doesn’t quite feel he is of that age. He is still interested in new challenges. Every morning, no matter

even could not find leisure places. Zeman

as Chairman of the Hong Kong Ocean

where he is, he keeps workout for at least an

selected Lan Kwai Fong, an area near Central

Park under the invitation of Mr. Tung Chee-

hour. Nothing can stop him.

business district, as the location of his first

hwa, former Chief Executive of Hong Kong.

restaurant "California". Since then, Lan Kwai

Tung invited Zeman for six times to save the

Fong has gradually become the center of leisure

theme park arousing memories of Hong Kong

life in Hong Kong. So far, it has more than a

residents and finally Zeman accepted it.

hundred restaurants, clubs, shops, and leisure

Baijiu Promotion: Base on Local Conditions

Besides developed new projects and re-

facilities. Lan Kwai Fong is the world-renowned

planned different themes, Allan Zeman often

entertainment hot spot now.

In recent years, Allan Zeman often travels to

dressed up, he acted as "dancing girl", “giant

mainland China. In the spare time, he knows

In recent years, the rise of entertainment

jellyfish", "zombie" etc. Every time he showed

more about Moutai liquor. Through exhibitions

industry in mainland China has also given Lan

up with such a funny style, the local journalists

and product display in Mainland China, he

Kwai Fong new opportunities. Lan Kwai Fong

were always scrambling to report him which

learns the history and culture of Moutai and

group marches toward more and more cities in

increased the popularity of Ocean Park. Zeman

finds out Moutai has so many exquisite series

mainland China. Allan Zeman said he received

also won a nickname “Ban Yea Man” (“Ban

and collections. The process of Moutai brewing

many calls from the mainland government or

Yea” means pretending to be somebody). At

is so complicated and appreciated.

enterprises almost every day. They’re always

that time, the performance of Disneyland Hong

In the interview, Allan Zeman suggested:

inviting him to start Lan Kwai Fong subsidiaries

Kong, the competitor of Ocean Park, declined

"If you want to promote Baijiu successfully in

in theirs cities. At present, Lan Kwai Fong in

on year-on-year basis, giving Allan Zeman a

different regions, you need to understand the

Chengdu has been founded and welcomed

new nickname – the “Mickey Mouse killer".

local people's habits. Product packaging and

by locals. In the future, we could see Lan Kwai

Is Allan Zeman a funny guy in his private

brand image need to be combined with the

Fong in Haikou, Shanghai, Wuxi and many

life? He said: "For me, my whole life is about

local trend and culture." He suggested if Moutai

other Chinese core cities.

fun. It’s a serious business, but making serious

wants to have more promotions in Hong Kong,

Due to the vigorous development of the

enjoyable. I’m lucky, because some people

Lan Kwai Fong is a perfect place. If Moutai

Internet industry, the entity economy in mainland

hate their jobs but they have to work. I always

establishes a Baijiu bar and makes use of Lan

China receives certain impacts, but it doesn’t

tried to be a creative person. Lan Kwai Fong is

Kwai Fong’s reputation and resources, it will

affect Lan Kwai Fong. Zeman feels very lucky:

really an extension of fashion business. Fashion

attract much attention in Hong Kong.

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獨具慧眼盛智文出生於加拿大蒙特利爾，是一位德裔猶太人。他十幾歲起便開始做生意。很多人認為猶太人善於經商，但盛智文認為自己的理念跟是否受猶太文化的影響沒有必然的聯繫，只是思想比較開放。早期由於工作原因，需要在海外進口服裝，盛智文 20 歲出頭就常到香港出差。「那時候來香港出差，從世界的一端來到另一端，這種感覺就像去月球一樣。」他笑說。當時，與自己成長迥然不同的文化，給他帶來極大的衝擊，這種挑戰讓他非常興奮。他隨後決定定居香港，懷揣 100 萬加拿大元，更於 26 歲的年紀（1976 年）創辦了服裝公司。 1980 年代初，他敏銳地察覺到香港缺乏具有特色的西餐廳，許多外國人到了香港晚上缺乏休閒場所，即選中了離中環寫字樓區很近的蘭桂坊開設了這裡的第一家餐廳「加利福尼亞」。此後，蘭桂坊逐漸成為了香港休閒生活的中心，至今擁有過百家餐廳、會所、店鋪、休閒設施，成為了香港人乃至世界各地遊客慕名而至的娛樂熱點。近年來，中國內地娛樂產業的興起也給蘭桂坊捎帶了新的機會，蘭桂坊的品牌開設輻射至中國內地的多個城市。盛智文說，他幾乎每天都能接到內地政府或企業的邀請，請他到內地不同城市開設蘭桂坊。目前，成都蘭桂坊已落成，並受到當地的歡迎，未來，海口、上海、無錫等地也即將落成蘭桂坊。由於互聯網的行業蓬勃發展，中國內地實體經濟受到一定的衝擊，對此，盛智文感到很幸運：「人們始終需要外出消遣，吃飯、娛樂都是人們必不可少的一部分，而且中國內地在刺激內需，所幸我的行業並沒有受到什麼衝擊。」

將「有趣」融於事業 2004 年至 2013 年，盛智文在香港前特首董建華「六」顧茅廬的盛情邀請之下，出任香港海洋公園主席，搭救這家充滿香港回憶的主題公園。除了讓公園改頭換面增加新的項目內容、策劃不同主題的活動以外，盛智文還常常親自上陣，在萬聖節喬裝自己，他扮演過「跳舞女郎」、「巨型水母」、「殭屍人」等，每當他以如此打趣的造型出現，各大媒體總是爭相報導，也為海洋公園爭取了不少人氣。於是，如此滑稽的一面，讓盛智文在香港又多了一個花名——「扮嘢文」（「扮嘢」在廣東話中意思是裝模作樣）。而當時，海洋公園的競爭對手香港廸士尼樂園同期業績連年虧損，更讓盛智文贏得了「米奇老鼠殺手」的稱號。

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而實際生活中，盛智文也是否這樣有趣呢？他認為：「對於

酒類推廣需因地制宜

我來說，我的整個人生和娛樂有關。這是一門嚴肅的生意，但我要做的就是如何將嚴肅的生意變得有趣。我很熱愛我的工作，這

近年來，在盛智文常常前往中國內地公幹。在工作之餘，他

讓我感到十分幸運，許多人很討厭他們的工作。我也嘗試成為一

也接觸到了茅台酒，並在內地通過茅台的展覽瞭解了茅台的歷史

個有創意的人。」在他看來，蘭桂坊是時裝行業的延續，時尚界

和文化，驚異道茅台原來有如此多精美的系列和種類，工藝如此

改變潮流趨勢時，蘭桂坊也要跟著變。「我非常喜歡在蘭桂坊跟

之反复，並為之讚賞。

隨著有活力的人的節奏走。蘭桂坊最美的地方是它不分貧與富，

本次訪問中，盛智文建議：「想要在不同的地區成功地推廣

一個很窮的人可能跟一個很富裕的人站在一起。人們在這裡能拋

酒品牌，需要花心思了解當地人的喜好，產品的包裝和形象上需

開這些界限，這是蘭桂坊最可貴的地方。」

與當地的潮流和文化相結合。」他笑說，茅台酒如果在香港推廣，

儘管已經到了耳順之年，但盛智文一點不覺得自己是 60 幾

蘭桂坊是個好地方 ; 如果在香港建立一家白酒的酒吧，結合蘭桂

歲的人，他依然對新的挑戰抱有興趣。每天早上，無論在何地，

坊的影響力，能帶起白酒旋風。

他都堅持運動至少一小時，風雨不改。

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Since the cocktail was invented in the 18th and 19th centuries, the bartenders always loved to discover new methods in order to create cocktails with their personal styles. Quinary, one of the world's top 50 bars, is launching a special drink made of Moutai— Dear Jade, which is created by Antonio Lai, a renowned mixologist in Hong Kong. 雞尾酒創於 18、19 世紀，調酒師總以革新原有的調酒方法、創造出屬於自己風格的新品為榮。全球 50 最佳酒吧 Quinary 正式推出茅台雞尾酒 Dear Jade, 由享譽香港的分子調酒師 Antonio Lai 親自操刀。

uinary means “Five”, and inspired by the legendary chef Ferran Adria of El Bulli. They meant to use the science of food to stimulate the five senses, including

visual, auditory, olfactory, tactile and taste.

Moutai Dear Jade in Quinary

In this specialized cocktail bar, modern techniques and classic recipes are blended perfectly. Customers are able to expect the best drinks, such as Oolong Tea Collins (made of Vodka, soda and home-made tea), Quinary Bloody Mary, which is mixed with distilled mustard sauce and Vodka. There is also a unique box for caviar that prepared for Antonio’s masterpiece Earl Grey Caviar Martini. Located in the cross of Lyndhurst Terrace and Hollywood Road, The space of Quinary itself is not super futuristic. Instead

The World’s Top 50 Bar

it's an almost generic contemporary urban space, low-lit and hip, and equipped with rotary evaporator and centrifuge for cocktail making. Quinary has been renowned for its founder

茅台雞尾酒 Dear Jade

Antonio Lai first adept molecular mixology on cocktails in Hong Kong, and aim to enrich customers’ sense of feeling. The unique method makes Quinary win the award of World’s 50 Best Bars for three times.

與世界 50 最佳酒吧 Quinary

Antonio Lai, the number one bartender in Hong Kong who uses “multisensory mixology” to create cocktails. Born and

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raised in Hong Kong, Antonio Lai has worked all over the world: Singapore, Malaysia, Beijing, Japan, Germany and Paris. Now he co-owns five bars. The bar scene of Hong Kong has changed greatly in the late 90s when Antonio Lai was flairing at Planet Hollywood, and later he became a part of the change. Antonio and Charlene Dawes co-founded molecular bar Quinary, hotel bar The Envoy, gin bar Origin, tasting restaurant-cum-bar Vea and Whiskey bar Angel’s Share. Especially Quinary, the postindustrial style and other-worldly drinks make it become one of the best bars in the world. Once on a trip to Italy, Antonio read a book of the father of Italian molecular cocktail Dario Comini and got inspired. Suggested by Spike Marchant and Angus Winchester, Antonio

went to London and became a student of Tony Conigliaro’s Drink Factory. He spent two weeks in London, learning a lot of advanced technologies such as rotary steam distillation, vacuum and vacuum cryogenic cooking. This apprentice experience gave him plenty of motivation to open a molecular cocktail bar, which is Quinary. When he returned to Hong Kong and helped Charlene to do the cocktail menu for a whiskey bar, he wanted to create something different, so he asked for some molecular cooking equipment for cocktails. Charlene suggested that it would be better to open a new bar, so Quinary was founded. April 1, 2017, one of the world’s top 50 bars Quinary launched a special drink made of Moutai - Dear Jade. This is a playful ode to a girl named Jade, who is as fragrant as ripe pears and as electrifying as pink peppercorns. Dear Jade is created with Moutai, and mixed with Poire Willian, cardamom tincture, pear puree, pink peppercorn syrup, and lemon juice. The aroma of Moutai merged with the sweet of pear and spicy of pink peppercorns, and served in ancient-China style cup, which bring up novelty created by the collision of western and oriental elements.

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Quinary，意即「五」，靈感來自傳奇廚師 Ferran Adria of El Bulli，利用類似「食物科學」的方法，觸動五覺神經（即視覺、聽覺、嗅覺、觸覺和味覺。）在這個專門的雞尾酒酒吧裡，前衛的技術與經典的配方進行了完美的融合，顧客可以期待品嘗到頂尖的解酒飲品，比如名為柯林斯的烏龍茶 ( 由伏特加、汽水和家庭自製的茶混合而成的 )，以及由這個酒吧用獨特的蒸餾芥末醬和伏特加混合而成的血腥瑪麗。這裡更有一個特別的魚子醬盒，盛載 Antonio 的拿手好戲「伯爵魚子醬馬丁尼酒」。處於擺花街與荷裡活道之間，Quinary 擁有一間獨一無二的長型酒吧，還有旋轉蒸發器和離心機以準備雞尾酒的材料。 Quinary 成名在於其創辦人 Antonio Lai 首次在香港引入分子調酒，讓客人從一杯雞尾酒中得到豐富的感官體驗。這種獨樹一幟的做法讓 Quinary 三次獲得世界最佳 50 酒吧殊榮。 Quinary 的主人 Antonio Lai 是香港知名的的调酒师。他描述自己的酒是「多种感觉的」，Antonio 是土生土长的香港人，曾经在世界的很多不同的地方都工作过：新加坡、马来西亚、北京、日本、德国和巴黎。如今 Antonio 已经与人合伙开了 5 家酒吧。香港的酒吧行業在 90 年代末期有了巨大的改變，當時還在

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Planet Hollywood 進行花式表演的 Antonio 便是巨大變化中的一部分。Antonio 與合夥人 Charlene Dawes 一起成立了分子雞尾酒酒吧 Quinary，酒店酒吧 The Envoy，金酒酒吧 Origin，還有餐吧 Vea 和威士忌酒吧 Angel's Share。尤其是 Quinary，所擁有的後工業時代的風格和超現實的雞尾酒，讓其成為世界上最好的酒吧之一。曾經在一次去義大利的旅途中，Antonio 讀到了義大利分子雞尾酒之父 Dario Comini 的一本書，很受啟發，並且在 Spike Marchant 和 Angus Winchester 的鼓勵下，Antonio 前往倫敦，成為了 Drink Factory 的 Tony Conigliaro 的學徒。在倫敦的兩周里，他學習到了很多先進的技術比如旋轉蒸汽蒸餾、真空和真空低溫烹飪法等等，這次的學徒經歷，給他提供了充足的動力去開一家分子雞尾酒酒吧，也就是 Quinary。他回到香港後，幫 Charlene 做威士忌酒吧的雞尾酒酒單時，便想創作一些有趣的雞尾酒出來，於是想找人去買一些分子雞尾酒的工具。當時 Charlene 提議說，不如開一家新的酒吧。於是便有了 Quinary。 2017 年 4 月 1 日，全球 50 最佳酒吧 Quinary 正式推出以茅台為基酒特別調製的雞尾酒，名叫 Dear Jade。由享譽香港的分子調酒師 Antonio Lai 親自操刀，他將這款酒比作一位名叫 Jade 的女子，她散發著成熟桃子的香味，又有紅胡椒的刺激感。這款酒以茅台為基酒，輔酒為 poire willian、梨漿、豆蔻酊、紅胡椒糖漿以及檸檬汁，混合調製好後在最上層倒入香檳提味。茅台的醇香中帶有梨子的甜味和一點點紅胡椒的刺激感，這樣特別的口味配上有中國古典風情的酒杯，中西交錯的新鮮讓人欲罷不能。

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No Style is My Style 無風格即成風格 Brit Art Godfather Michael Craig-Martin @ The Peninsula Hong Kong 英國藝術教父 Michael Craig-Martin @ 香港半島酒店 TEXT/ 文 Selina S. IMAGE/ 圖 The Peninsula Hong Kong TRANSLATION / 譯 Billy Yung

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Known as the "Godfather of Brit Art", the renowned artist Michael CraigMartin recently exhibits his new sculpture work "Bright Idea 2016" in front of the Peninsula's fountain. It is a huge radiant yellow light bulb constructed from powder-coated steel. Along with Craig-Martin's work, the Peninsula Hong Kong also launches its art-inspired menu. 被譽為「英國藝術教父」的著名藝術家 Michael Craig-Martin 近日在香港半島酒店噴水池前，展出其雕塑藝術新作「Bright Idea 2016」，這是一尊高大的鮮黃色鋼質燈泡造型藝術裝置。伴隨著 Craig-Martin 的作品，香港半島酒店也推出了它的藝術餐單。

"Bright Idea 2016" is a highlight of the "Love Art at the

Artistic Enlightenment from the "Yellow Light Bulb" When night falls, the Salisbury Road of Hong Kong's Tsim Sha Tsui is still crowded with people and vehicles. On the side

Craig-Martin further explains the reason of "no need for

night, fundamentally changing the established perception of the

Peninsula" program jointly presented by the Peninsula Hong

an assistant". Just as the "Bright Idea 2016" displayed at the

Kong and the Royal Academy of Arts. Upon the fifth edition of

Peninsula Hong Kong, both of its wind resistance and standing

Art Basel in Hong Kong, Craig-Martin comes to Hong Kong in

stability had been carefully designed by Craig-Martin in the

Hong Kong also launches a five-course opera-inspired menu

person and presents this work.

early stages of the production. "The only thing my assistant

and an art-related cocktail collection. Bringing the meal to a

"light bulb" image, and arousing people's art inspiration. At the same time, the Felix restaurant of the Peninsula

of the main road, the towering H-shaped continental building

Unlike many internationally renowned artists, Craig-Martin

needs to do is to stand in front of the Peninsula's fountain

rousing finale is "Peach Melba", a dessert of peach compote

with a history of 89 years—the Peninsula Hong Kong appears

doesn't have too many brokers. He even completes all activities

and tell the construction staff 'Well, it is done'. Then, it is

with raspberry sauce, almond mousse and vanilla ice cream

intimate and noble in warm-color lights. Many people are

alone in Hong Kong, without bringing his assistant. "I don't

unnecessary for him to come to Hong Kong."

that was originally dreamed up by legendary French chef

attracted by a huge 4-meter-high light bulb sculpture by the

like to be troubled or surrounded by too many people. The

fountain of the Peninsula's forecourt. Focused by various lights

most comfortable way is that I clearly tell my assistant the to-

Martin sketches out the image of an old-fashioned "light bulb"

soprano Nellie Melba. Inspired by Craig-Martin's sculpture

and featuring lucid lines, this modern artistic "light bulb" clearly

do list….." said Craig - Martin, "And then, my assistant can

that is gradually replaced by the high-tech light. It decorates

that is exhibited at the Peninsula as part of this year's Love Art

demarcates itself from the quaint and majestic hotel building.

'disappear'."

this ancient hotel building in the day and seems to shine itself at

program, the chef tops the dessert with a yellow light bulb chip

With very simple steel lines and bright yellow color, Craig-

Georges Auguste Escoffier in 1892 as a tribute to Australian

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A Leading Figure in the Art Circle

pictures. Since 1977, this influential artist of the conceptual art world has begun to paint everyday items, such as watches,

Creating the Extraordinary from the Ordinary

high heels, cola cans, headphones, torches, chairs, ladders,

Craig-Martin is also celebrated for his time as a tutor. He

umbrellas, and even insignificant light bulbs and screws....

had a profound influence on an emerging generation of artists

Born in 1941 in Dublin, Craig-Martin studied at the Yale

Each painting focuses on only one item. "I first draw a draft on

who went on to become known as the Young British Artists

School of Art and Architecture from 1963 to 1966. He also

A4 paper with a pencil, and then use a very fine tape to copy

or "YBAs". This group included some of the biggest names in

taught at Goldsmiths College, University of London, from 1974

to the acetate film, removing all hand-painted traces. At that

contemporary art today, creating a legacy that earned Craig-

to 1988, and then again from 1994 to 2000. What made

time, I did not know how the effect was, and never realized

Martin the nickname "the Godfather of Brit Art". His works are

and serves the accompanying raspberry sauce in a light bulb-

him famous was "An Oak Tree" created by him in 1973, a

that I would keep using it as my main way of creation. My

also exhibited at the New York Museum of Modern Art, the

shaped container.

provocative installation, which was made by a glass of water

original intention is to make the work style-less, but for so many

London Tate Gallery, and the Paris Pompidou Center. Craig-

on a shelf, accompanied by a written assertion that he changed

years, these works have become my style."

Martin was elected to the Royal Academy in 2006. He was

To match the chef's new menu, Felix is also serving up a special selection of Love Art cocktails inspired by the works

the glass of water into an oak tree.

of Craig-Martin and related artists. These include the Havana

This fully "conceptual" work was praised as his best work

Since the 1990s, Craig-Martin has turned to use canvas

awarded a CBE in 2000, and in 2016, was knighted by the

and such eye-catching colors as fluorescent blue, green and

Queen for his services to art.

Club 7 rum-based "Oak Tree Rum" and the Beefeater 24 gin-

by his enthusiasts but he was called a liar by some critics.

pink. His paintings, oil paintings, and large steel sculptures are

based "Artful Dodger", each of which pays homage to one

However, no one can hinder him from opening a door of art.

all authentic conceptual works that recreate common things in

enthusiastic every day to use his portable computer to create

of Craig-Martin's most iconic works, bringing ardent sparks

As a leading figure of British conceptual art, he loves to

that simplest way. The artist has proved in his works that "even

works. In his artistic view, "in arts, regardless of sizes, every

the simplest object can be filled with symbolic meaning."

ordinary day or ordinary tiny thing has enough power to

through the integration of art and dining at the Peninsula Hong

explore the relationship between the object and the image, and

Kong.

is good at designing the form of nothingness from symbols and

Over seventy years old, this influential figure is still fully

convey the illuminating art dialogue."

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Craig-Martin 接著解釋「不需要助手」的理由，就如同本次

「黃燈泡」引發的藝術遐思

在半島酒店展出的「Bright Idea 2016」，無論是抗風能力還是夜幕降臨，月朗星稀，香港尖沙咀梳士巴厘道依舊是車水

穩固的立地性，Craig-Martin 都在作品製作前期都進行了縝密的

馬龍、人流繁密。在主幹道一側，有一棟高聳的 H 型歐陸式石

設計。「我的助手唯一需要做的事情，也僅是站在半島酒店的噴

柱建築物——香港半島酒店，外牆投射的暖色調燈光將這幢有著

泉前，告知施工人員——好了，完成了，那麼我認為沒必要讓他

89 年歷史的華貴建築物映射得既親切又高貴。此時，許多客人

專門來香港一趟了。」

酒底的「Oak Tree Rum」，以 Beefeater 24 氈酒為主的「Artful

的膠帶臨摹到醋酸膠片上，去除一切手繪的痕跡。當時我不知道

Dodger」，藝術與餐飲在香港半島酒店碰撞出熱烈的火花。

效果會如何，更沒想過至今仍是我創作的重點。我的原意是令作品沒有風格，但這麼多年下來，它們卻成為了我的風格。」 Craig-Martin 從 1990 年代起改用畫布，並配以螢光藍、綠

平凡事物間見不凡

和粉紅等奪目的色彩，他的繪畫、油畫及大型鋼制雕塑皆為名副

1941 年生於都柏林，1963 至 1966 年入讀耶魯大學藝

其實的概念作品，極度簡潔地重現平常之物。藝術家在作品中證

都將目光駐留在了酒店前庭的人工噴泉處—— 一件高達四米的

Michael Craig-Martin 以極為簡單的鋼制線條和豔麗明亮的

術建築學院 (Yale School of Art and Architecture)，從小就是「學

大燈泡造型裝置。噴泉前的燈光聚焦在這個有著簡約明快線條

黃色，勾勒了一個在高科技時代已漸漸被淘汰的舊式「電燈泡」

霸」的 Michael Craig-Martin 在 1974 至 1988 年，及 1994 年

的「燈泡」裝置處，古樸莊嚴的酒店大樓，現代感極強的藝術裝

形象，在白天裝點著古老的歐式酒店建築物，而到了夜晚，它自

至 2000 年期間在倫敦金史密斯學院 (Goldsmiths, University of

置作品，形成了鮮明的對比。

身似乎發出了光芒，顛覆了觀者對「燈泡「形象的既定感官，挑

London) 任教。而讓其聲名鵲起的，是他在 1973 年創作的裝置

逗、激發著人們關於藝術的遐思。

《一棵橡樹》(An Oak Tree)，一個盛著水的玻璃杯被高高地放在

Craig-Martin 同時也是一位資深的藝術教育家，譬如達明·赫

展廳擱板上，在作品旁邊的附文中，Michael 以自問自答的形式

斯特 (Damien Hirst)、英國當代藝術重要團體「英國青年藝術家團

宣稱，不論外觀如何，他已經把這杯水變成了一棵橡樹。

體」(YBA, Young British Artist) 一代為數不少都是 Michael Craig-

這件作品名為「Bright Idea 2016」，是香港半島酒店與英

明了「最簡單的物件也能充滿標誌性意義」。

藝術界殿堂級人物

國皇家藝術學院合作呈獻的公共藝術項目「藝術情牽半島心」上

於此同時，香港半島酒店的 Felix 餐廳也推出了五道菜餐單

的焦點之作，籍借今年香港藝壇重頭戲盛事——第五屆香港巴塞

及藝術主題雞尾酒，壓軸甜品是「梅爾芭蜜桃」(Peach Melba)，

爾藝術展開展之際亮相，「英國藝術教父」Michael Craig-Martin

即煮桃伴紅桑子汁、杏仁慕絲及雲喱拿雪糕。這道甜品是 1892

這件充滿「概念性」的作品，被喜愛者讚為他最好的作品，

Martin 的學生，其「英國藝術教父」之名由此而來。他的作品

也親臨香港。

年法國傳奇廚神 Georges Auguste Escoffier 獻給澳洲女高音

被痛恨者咬牙切齒地呼喊「那簡直是一個騙子。」但無論哪種聲

也在紐約現代藝術博物館、倫敦泰特美術館、巴黎龐畢度中心

Nellie Melba 的美點。由於「藝術情牽半島心」企劃的重頭戲是

音，都不妨礙 Craig-Martin 為概念藝術開啟的這一扇門。

等展出。11 年前，Michael Craig-Martin 獲選皇家藝術學院院士

與很多國際知名藝術家的作派不同，Michael Craig-Martin

(RA)；2000 年他獲頒大英帝國司令勳章 (CBE)，2016 年獲英女

沒有過多經紀人，甚至連助手都沒帶，隻身一人完成在港期間所

展出 Michael Craig-Martin 的燈泡形雕塑，大廚從中得到啟發，

作為「英國概念藝術」領軍人物，他喜愛探索物件與影像

有活動——發佈會、接受採訪、分享會及論壇等。「我是一個不

加了壹塊黃色燈泡形脆餅，並以壹個燈泡形器皿盛著紅桑子汁。

之間的關係，擅長從符號及圖畫中構思出虛無的形態。1977 年

太喜歡麻煩的人，如果有太多人簇擁在我身邊，我會感覺不習

Felix 餐廳為配合大廚的新餐單，還特別巧思設計了獨特

始，這位激起概念藝術世界驚濤駭浪的藝術家，卻開始醉心繪畫

慣，最舒適的方式是，我明確告知助手需要處理的二三事……」

的「藝術情牽半島心」雞尾酒，以 Michael Craig-Martin 以及

日常的物品，如手錶、高跟鞋、可樂罐、耳機、電筒、椅子、梯

用他的隨身電腦創作作品，在他的藝術思維裡，「藝術無分大、

Craig- Martin 用手比劃了一個「搞定」的姿勢。「然後，助手就

皇家藝術學院其他院士的作品為靈感。當中幾款以 Michael

子、雨傘，甚至還有微不足道的燈泡及螺絲釘……每一幅畫只畫

小之作，每一個平凡的日子、日常的微小事物，都有足夠的力量

可以『消失』在我的視野裡了。」

Craig-Martin 的經典作品為主題，包括 Havana Club 7 冧酒為

一件物品。「我先用鉛筆在 A4 紙上繪畫草稿，然後用非常幼細

去傳遞具有啟迪性的藝術對話。」

王封爵，表揚他對藝術界的貢獻。這位藝術界年過七旬的「風雲人物」至今每天還以飽滿熱情，

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Nessun DormaOne “Nuit” in 1967 Nuit Blanche in Montreal 盛世裡，徹夜不眠 TEXT/ 文 Erika Leung

——蒙特利爾白夜節

We could be fully endorsed to regret for any attempt we would take when outdoor temperature is -18 degree celsius. How about playing over night? Nuit Blanche in Montreal never fails. 戶外氣溫低至零下十八度的時候，貌似做什麼事情都有機會後悔。那不如玩個通宵試試看？蒙特利爾白夜節，不打算讓你失望。

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edition and relive the excitement and effervescence of

What is Nuit Blanche

that landmark moment in our history for one wild night to revisit the spirit of Expo 67.

Nuit Blanche (White Night Festival) was a gift to citizens from Paris municipal government. The night

“There isn't time, so brief is life, for bickering,

aimed to be both popular and cutting edge, putting art at the centre of public experience for a whole night. It

apologies, heartburning, callings to account. There is

worked. The festival has blossomed in places as far-

only time for loving, and but an instant, so to speak, for

flung as Tel Aviv, Rome, Madrid, Brussels, St.Petersburg,

that.” -- Mark Twain

Melbourne, Toronto, Montreal, Leeds, Reykjavík, Valletta, Chicago, Lima etc., since its first edition in 2002. Nighthawks can enjoy nocturnal landscapes transformed

birth and it only has a 12-hour short life. In the upcoming

called smore, which is said the favourite camping snack

365 days I may never see “217 activities spread out

among local young adults. The taste was warm, light,

over 140 sites, 3 quartiers and 2 pôles, nor the Art

crispy yet soft and sweet. It encouraged me greatly in

into celebrations of everything about art and culture,

program booklet of Nuit Blanche, I was standing in

Souterrain - a 7 km circuit with 107 contemporary art

such cold weather.

including visual arts, exhibitions, luminous works,

Place des Arts in downtown Montreal. A grand Ferris

projects” described with over 100 pages in the program

music, comedy, films, contemporary art projects, live

Wheel was slowly rotating over me. A DJ was hosting a

booklet.

performances, as well as fine dining tours.

party on an outdoor stage, and over a hundred people

At 5pm on 4 March 2017, holding a copy of

The Balmoral, transformed for the occasion into a genuine Lyon bouchon, was my destination for

Life is short, amusement is fleeting.

dining tonight. This renowned bistro is a historic and characteristical Lyonnais restaurant that has become one

were dancing in front of me. Charcoals were burning in a giant stainless steel burner, less than 5 metres ahead

Theme of Nuit Blanche in Montreal

of my left hand side, distributing warmth in freezing cold

Discover Traditional Lyon Cuisine Le Balmoral 305 Ste. Catherine St. West

of the institutions, where the watchwords are togetherness and generosity, combined with original and incredible tasty dishes. Tonight was my trip to the heart of the

weather.

As we mark the 50th anniversary of Expo, as well

The weather forecast said that the sun would set in

as the 375th anniversary of Montreal and the 150th

capital of French gastronomy for a meal created by guest

Quotes from Mark Twain lingering in my heart did

birthday of Canada, the Nuit Blanche in Montreal

1 hour, thereafter rise after 6am the next morning. In 1

spice up my first experience of barbecuing marshmallow

Lyon chef Joseph Viola, “Meilleur Ouvrier de France”

invites Montrealers and tourists to plunge into its 14th

hour a wonderland called ‘Montreal’ would be given

before I sandwiched it with 2 chocolate cookies. It is

(M. O. F.), chef of the Daniel & Denise restaurants and

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MOUTAI Magazine

president of the Association des Bouchons Lyonnais. With the last bite of cheese I had made up my mind.

artists and artisans from here and abroad. There was not

8:30-10:15pm, 853 Sherbrooke St.West McGill University - Redpath Museum McGill University - Roddick Gates of McGill's Downtown Campus ART AFTER DARK ON THE MCGILL CAMPUS

much loud noises but giggles and silence. The latter were

Humanity makes us competent to criticize endlessly.

brought by the breath-holding visual arts on two ancient

A breath could be offensive when we didn’t forgive

and beautiful churches in downtown. The stone walls

ourselves. I wish I could get rid of expectations and

were like canvas, creeped with shadows and lights,

experience something new when my curiosity and

which were transformed into branches, vines and waves

endurance not yet fade.

that overflew the rose windows and gothic towers. I started to comprehend the meaning of “city of creativity”.

Spend time with a fusion of illuminart, churches and music Outdoor site of MONTREAL EN LUMIÈRE - Ste. Catherine Street 463 Ste. Catherine St. West, Le Balcon Cabaret Music-Hall 635 Ste. Catherine St. West, Christ Church Cathedral

Flashlight Tours in Redpath Museum

The wildest night of the year is in wildest imagination, as the symbol of an era of bountiful creativity, a thirst for

Redpath Museum is the oldest museum in Canada.

freedom, and passion in every form.

Hard to distinguish from School of arts, library and

I love the opening doors of churches. Tonight, there

Redpath hall that all connected together in dark, I figured

were incredible artists pulling out all the stops to take

out the entrance by the long queue of visitors. With a

us on an extraordinary musical journey to the heart of

flashlight in my hands, I discovered mummies of Egypt,

1960s jazz, soul and Motown. Exciting music from two

prehistoric dinosaurs, animals and minerals of Quebec,

choirs, a jazz group and cathedral organists were on

as well as other special exhibits of the museum. I could

and we could even see a 1960s movie about Leonard

ask questions to the guides from the Redpath Museum

The sky was dark, lights were shining and people

Cohen in Montreal as well as displays of historic

Club and Steampunk Montreal dressed up in costumes in

were having great fun. It seemed that the cold had

photographs. I dared not stay long because I had

18th century added up to an exciting mood.

been conquered by laughters. People were crowded by

something brave to do.

Followed by discovery of renowned artworks and architectural treasures hidden in plain sight on the

25 works fusing art, lighting and technology created by

McGill campus, with a torch light in hand, I found myself immersing in the history of this great institution and marvel at works like Polypède, a monumental sculpture created for Expo 67. The excitement did drive away my leg pain.

1254 Mackay St. Upstairs Jazz Bar & Grill Jazz round Midnight When there was 1 hour to go before Montreal Hard Bop Five’s last gig, I chose to take part in a stainedglass workshop inspired by Chagall’s world, as well as a group mosaic workshop on the theme of Expo 67. Staying in door with Eastern European folklore, with one sip of vodka, a bite into a pretzel whilst coloring until I had to leave in running. I hurried off to catch up the jazz sound in Upstairs. When the notorious musician released a tender note from his trumpet, the clock tagged twelve. The sound coloured my own white night. The bar was full and crowds were noisy. An image of 2002 popped up in my mind. It was Take Five Bar in Taojin Street, Guangzhou. Every moment is right moment relieving the beautiful scene, and I feel glad I had witnessed every important moment.

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活動，以及由 104 組當代藝術作品組成、全長 7 公里的地下城藝術展。

白夜節由來

生命如此短暫。一切稍縱即逝。白夜節 (White Night) 法文叫 Nuit Blanche, 它源自巴黎市政府的心意，希望提供給市民一個親近當代藝術的機會，並藉此讓市民在同歡中對自己生活的城市具有更新與更深的認識。2002

5-7pm 找一家里昂餐廳迎接日落

年至今，白夜節從巴黎遍及世界各地，包括特拉維夫、羅馬、馬德里、布魯塞爾、聖彼得堡、墨爾本、多倫多、蒙特利爾、利茲、

默念著文豪的金句，把棉花糖插竹籤上，在炭爐當空上迅速

雷克雅維克、瓦萊塔、芝加哥、利馬等地，大眾可以在活動期間

烤至表面略黃時、用兩片圓朱古力餅乾夾著它快速移出竹籤。他

飽覽視覺藝術、展覽、精彩的燈光表演、音樂、喜劇、電影、設

們稱之為 Smore，據說是中學生露營時最愛的 BBQ 小吃。黏在

計作品及現場表演，享受精緻餐飲之旅。

餅乾裡的棉花糖外脆內軟、輕柔甜暖，寒風中食之，勇氣倍增。走向附近歷史悠久的 le Balmoral 餐廳，一試名廚 Joseph Viola 特地為白夜節慶典推出的主廚菜單。這位名廚主理 Daniel

重溫 1967 年世博會精神

＆ Denise 餐廳同時身兼里昂人餐飲協會主席，並獲「Meilleur 2017 年蒙特利爾白夜節的主題是「重溫 1967 年世博會精

Ouvrier de France」（M. O. F.）殊榮。他擅長烹飪傳統的里昂美食，

神」，歡慶蒙特利爾世博會成功舉辦 50 週年、蒙特利爾建城

出品地道、滋味豐美。

375 週年與加拿大聯邦成立 150 週年。

最後一塊芝士落肚之時，我也打好主意。人類天性讓我們總能不斷抱怨。不放過自己，呼吸都是錯。在我的好奇心和承受力

「生命如此短暫，我們沒有時間去爭吵、道歉、傷心、斤斤

尚未褪色的年華裡，我想拋開預設，在這零下溫度的遊樂場裡，

計較，我們只有時間去愛，一切稍縱即逝。」

做未曾試過之事。

—馬克吐溫

教堂的門是敞開的。今晚有不同的樂隊上演 60 年代的騷靈音樂、爵士與摩城音樂。另一個教堂裡播著 Leonard Cohen 的紀錄片，十分精彩好看，但我不敢淹留，為了夜探博物館。

7-8:30pm 和光影藝術、教堂、音樂在一起蒙特利爾燈光節戶外展場，聖凱瑟琳街

2017 年 3 月 4 日下午 5 點，我手持一本白夜玩樂指南，站在蒙特利爾市中心的藝術廣場裡。一個大摩天輪在我頭頂上徐徐轉動；面前是戶外舞臺，上百人在電音裡晃動身體；我的左前方不到 5 米處是一個碩大的炭爐，在零下天氣裡散發著熱量。天氣預報說，1 小時內開始入夜，天色將在次日上午 6 點以後變亮。1 小時內，一個名為「蒙特利爾」的大遊樂場將正式誕生，

夜探博物館

天已全黑，燈光如晝，街上人山人海。在節慶上盡歡，貌似

Redpath 博物館是加拿大最古老的博物館，McGill 大學校園

能戰勝嚴寒。Illuminart 的 25 個裝置前後左右，圍滿人群。不吵

裡的建築物一派古風，這所博物館和兩翼的人文學院、圖書館和

不鬧，大家在玩，又或者在靜靜地看。當我看到兩所教堂的古老

Redpath 音樂廳風格渾然一體，黑暗中憑著門口排隊的人龍才能

外牆幻作藝術家的畫布、爬滿影像時，當我看到光和影化作枝條、

認出入口。博物館內並不會亮燈，手裡拿著手電筒，微弱光線下

它的生命是 12 小時。在天亮以後的 365 天以內，我不會再有

藤蔓、海浪，蔓延到玫瑰窗和哥特式鐘樓上時，我想我開始明白

認出埃及木乃伊、恐龍化石、魁北克的動物和礦物，以及博物館

機會見到厚達百餘頁的指南裡所描述的、蒙特利爾島上從西到東

這個「創意之都」其名不虛。各種多彩的出格的不設限的想像之

的其他特別展品，不時有古裝人物一晃而過（是博物館俱樂部會

兩極當中、橫跨 3 大行政區、分佈在 140 個不同地點的 217 項

中，有著生動、活潑的創意力量與豐盛的創造力。

員以及蒸汽朋克造型的導遊），還會解答疑問，感覺相當有趣。步出博物館時見到黑暗校園裡有光束晃動，原來是另一個小組活動。意猶未盡，直接加入，跟隨尋寶圖發現 McGill 校園隱藏的著名作品和建築珍品。沉浸在歷史中雖然不能忘卻室外寒冷，但在黑暗中找到 Polypède 這個作品時的興奮，足以讓人忘卻雙腿的千斤重量。

喝伏特加作玻璃畫午夜爵士距離爵士樂隊獻演還有一小時，我從零下 18 度的戶外回到

Nuit Blanche 2017 Calendar 2017 白夜節部分城市時間表

零上 18 度的美術館裡。Chagall 激動人心的繪畫之下，喝一口伏特加，咬一口德國鹼水鹹麵包，畫一筆著色玻璃畫。差不多到午夜，快快衝上 Upstairs Jazz 酒吧，剛剛趕得上 Montreal Hard

Feb18: Melbourne, Australia 墨爾本，澳大利亞

Bop Five 演出 60 年代的爵士作品的最後一場。

March 4: Montreal, Canada 蒙特利爾，加拿大

12 點，小號手適時奏出一個溫柔的音符，為我的白夜著上

一抹顏色。酒吧滿座，人聲鼎沸，是時腦海裡浮現的關於 2002

May 24 – July 17: St.Petersburg, Russia 聖彼得堡，俄羅斯

年的畫面，是廣州淘金街的 Take Five 酒吧，每時每刻都是良辰，

September 30: Toronto, Canada 多倫多，加拿大

都有美景，我未曾辜負。

October 7: Paris, France 巴黎，法國

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The Treasures of Art Fairs Tours of Art Basel Hong Kong and Art Central in 2017

藝術展覽之瑰麗遊覽 2017 年 Art Basel Hong Kong 與 Art Central 文 /Spencer HUA

圖 /Xiao Rui

The spring of Hong Kong is vibrant. In the mild season, the city is full of the scents of art. Art Basel Hong Kong and Art Central bring up the strongest art storms. Art Basel is an international art fair which is considered as the world's best art expo and also regarded as the art markets’ barometer. Art Central, another art fair, is also one of the most wanted events in Hong Kong, which pours the fresh blood in Hong Kong Art Weeks and becomes the cannot-missing art event in Hong Kong.

香港的春天生機勃勃，在濕潤的季節裡，兩場藝術博覽會——香港巴塞爾藝術展及 Art Central——讓這座城市瀰漫著藝術的氣息。巴塞爾藝術展是當今世界上公認的水準最高的藝術博覽會，被譽為「世界藝博會之冠」，並以其悠久歷史和巨大交易額而被視為是全球藝術市場的「晴雨表」。同期，另一個展會 Art Central 也已經成為香港文化日誌上的盛事之一，為香港藝術週帶來別開生面的新氣象，並且建立了穩固的地位，成為本地不可錯過的文化藝術活動。

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MOUTAI Magazine

thematic group exhibitions, art-historical showcases, and solo

Art Basel Hong Kong,the Gathering of Top-class Art Galleries in the World

shows for rising stars. Dedicated to presenting large-scale sculpture and installation works by leading artists around the world, Encounters provides

The 2017 edition of Art Basel HK featured 242 premier galleries from 34 countries and territories, as well as a new

visitors with the opportunity to see works that transcend the

sector, Kabinett. Underlining Art Basel's commitment to the

traditional art fair stands, presented in prominent locations

region, half of the participating galleries once again had

throughout the exhibition halls. Curated by Alexie Glass-Kantor.

exhibition spaces in Asia and Asia-Pacific. The show provided an in-depth overview of the region’s diversity through both

Art Central, the Cluster of Edgy Artists

historical material and cutting-edge works by established and emerging artists.

Compared with the situation in art fair, artists who joined Art

A grand exhibition hall was separated by small blocks that

Central are younger and more ambitious with greater potential.

dizzying audience by gorgeous pieces of art works. The right

Art Central is edgy, unique and full of imagination. The

hand side showed the artist Cai Guo-Qiang’s gunpowder

exhibition applied various media, themes, and colors. Although

drawings while the left hand side is the stone-shaped human

the scale of Art Central is not big, compared with Art Basel HK,

sculptures by Ugo Rondinone. Drown yourself into the art of

Art Central is more like a breeze that avoids the competition

realistic and freehand as well as feel the power that created

with other art fairs but pursues co-existance.

by the encountering of traditional and modern arts. Only in

Art Central is recognised as a place of discovery and a

between this gala of arts can you feel the communication and

platform for museum quality artworks from more established

blend of oriental and western culture. Works of art shifts in

names to be exhibited alongside cutting-edge works by

every step when hanging around the hall, and everything in

emerging artists. The fair welcomed over 32,000 international

sight is precious.

collectors, curators and art enthusiasts adding a fresh new style

The exhibition took up two grand exhibition halls in Hong

to Hong Kong Art Week and firmly establishing itself as an

Kong Convention and Exhibition Center, which was divided

unmissable art event.

into five exhibition areas, to bring visual and artistic feast to the

Staged within an architect-designed temporary structure, the

viewer.

strong gallery line-up is complemented by a dynamic five-day

The Galleries sector presented art from 190 of the world's

programme that includes interactive installations, experimental

leading Modern and contemporary art galleries, displaying

film and performance, engaging panel discussions, as well as

paintings, sculptures, drawings, installations, photographs, films,

some of Hong Kong’s hottest eateries.

videos and digital artworks from the 20th and 21st centuries.

Before going to the entrance, a large installation work

Insights presents projects by galleries based in the Asia and

caught my attention. The work called Sharevari, which is

the Asia-Pacific region and representing artists from the region

created by Yuri Suzuki. He explores the use of crystal as

– from Turkey to New Zealand, including Asia, the Middle East

an acoustic material by creating a mechanical, interactive

and the Indian subcontinent. Booths may include solo shows,

crystallophone. The instrument consists of 16 brass mechanical

exceptional art - historical materials and thematic exhibitions.

structures or ‘notes’, each one featuring a handmade crystal

Discoveries sector gave a powerful platform for emerging

form, representing tones from c1 up to d3. When brass

contemporary artists, showcasing works by the next generation

hammers hit the crystal, the vibrations are translated into

of talents at an early stage in their career. Galleries exhibit

beautiful, pure sound. Surrounded by the vibrations of this

exciting new works created specifically for the show by one or

incredible instrument, audience could hear original compositions

two artists from their gallery program.

by Suzuki as well as conduct their own harmonies via a

Kabinett sector participates presentd curated exhibitions

network of sensors, making Sharevari a unique and immersive

in an architecturally delineated space within their booths. The

experience.

curatorial concepts for Kabinett sector are diverse, including

Into the exhibition hall, novel sculptures and works of art

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MOUTAI Magazine

意與寫實，新鮮與傳統在展廳中碰撞出絢麗的火花。置身其中能

頂級藝廊聚會的香港巴塞爾藝術展 crowded my eyes. Different from Art Basel HK, the works of art

six years. Galleries in this sector present tightly curated solo and

here are mostly created by new artists, and many works are

dual artist presentations by early career artists.

originated from the current popular cultural elements. Oriental

PROJECTS presents ambitious, large-scale installations and

elements and Western elements are merged here within this

spatial interventions that challenge the confines of a traditional

huge temporary building to find inspiration of the collision.

art fair booth.

的隆重登場。在云云參展藝廊中，半數於亞洲及亞太地區設有展

And the Mumm champagne is proud to present Media x Mumm a daring showcase of video and new media serving as

區內多元的藝術視野、歷史素材及由知名與新晉藝術家的前瞻作

繪畫、裝置、攝影作品、電影、錄像及數碼藝術等作品。

a platform to celebrate exploration within the digital realm.

品。展會不但為區內的藝術家提供展示平台，更讓世界各地的藝

「亞洲視野」（Insights）則呈獻了亞洲及亞太區（泛指土耳

廊來到亞洲展出高水準之作。

artistic paintings and sculpture works to the audience whose

curatorial themes.

eyes were fed by the art feast, and they can taste the world of

到什麼叫做目不暇接。左手邊藝術家蔡國強在畫布上用炸藥「炸」

edgy and beautiful pieces of art in this gluttonous feast.

出的畫作，右手邊則擺放著烏戈·羅迪納用石頭搭出的人像。寫

「藝廊薈萃」（Galleries）展出了來自全球 190 家著名藝廊代理的 20 及 21 世紀的現代及當代藝術作品，涵蓋畫作、雕塑、

Asia and beyond exhibiting a diverse range of artists and RISE presents galleries and art spaces launched in the past

此次展會佔用了兩層會展中心的展覽廳，共劃分為五個展區，給觀看者帶來視覺和藝術的盛宴。

覽場地，其中 29 間更是首次參展。2017 年的香港展會呈現了

These two exhibitions were held side by side, bringing

CENTRAL presents established and emerging galleries from

所賞之物皆為珍。

香港的藝術盛事，這次巴塞爾藝術展呈獻了合共 242 間來自 34 個國家及地區的頂級藝廊參展，並首度迎來了「策展角落」展區

Art Central is Divided into 4 Sectors:

夠輕易地感受到來自世界的文化和藝術的交匯，所行處皆可賞，

不久前結束的第五屆巴塞爾藝術展香港展會可謂又是一次

其至紐西蘭，以及中東至印度半島）藝術家的策展專案。於此展

一個巨大的展廳被一排排房間隔開，走在中間才真正地體會

區展出的項目可以是個人作品展、極具特色的藝術歷史題材展覽或專題群展。「藝術探新」（Discoveries）展區為全球新一代當代藝術家

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MOUTAI Magazine

在他們事業起步初期提供國際級的展示平台。參展藝廊可展出一

Art Central 分為四個展區，分別是：

或兩位旗下新晉藝術家的全新作品。「策展角落」（Kabinett）則是將風格迴異的展覽分佈在展

「藝壇萬象」將亞洲一帶信譽卓著和新晉的藝廊匯聚一堂，

場的不同角落，於獨立的空間重點展出專題群展、藝術歷史項目

展出主題鮮明突出的多元作品。「新晉菁英」雲集過去六年成立的藝廊和藝術空間，展出藝

或個人展覽。由格拉斯坎特（Alexie Glass-Kantor）策展的「藝聚空間」

壇新秀具有鮮明風格的個人作品。

（Encounters）展示全球著名藝術家創作的大型雕塑及裝置。作

「裝置匯萃」在場內展出大型前衛裝置及空間藝術，

品於展場的中心位置展出，突破傳統展會展位的界限，給予觀眾

挑戰傳統藝術展廳的局限。「藝術影像」歡迎國際藝術家發表具實驗性的視像

另一番的藝術體驗。

及敘述性的電影。這兩個展覽並肩舉行，將琳瑯滿目的藝術畫作及雕

新興藝術家聚集的 Art Central 藝術博覽會

塑裝置作品帶到觀眾眼前。讓眼睛飽餐了一頓，在藝術

相比其它艺术展，参加 Art Central 的艺术家更加年轻、上

的饕餮之宴中品味來自世界各地的新鮮和美麗。

进，他们拥有巨大的潜力，Art Central 无疑是引人注目的、独特的、并且极富想象力。展览采用了不同的媒介、主题和色彩，尽管 Art Central 艺博会的规模不是很大，但是相比更加成熟的巴塞尔艺术展，它就像一股清风，不与其他艺展争锋，只是和谐共存。這個展覽網羅了藝壇巨匠的博物館級作品，以及新晉藝術家的前衛大作，新舊交融，被公認為不可多得的藝術盛會。展覽迎來了超過 32,000 名國際收藏家、策展人及藝術愛好者的光顧。展會於全城史上最大型的臨時建築物舉行，展場由建築師精心設計。除了琳琅豐富的藝廊精品，還有五天精采而多元化的活動，包括互動裝置、實驗電影及表演、啟迪思維的研討會，以及香港火紅的熱門食府。還未進入展廳，便被門口一個互動聲音裝置藝術品吸引，這個名叫「Sharevari」的裝置由日本聲音藝術家 Yuri Suzuki 創作，探索以仿水晶作為原材料的可能性。作品由 16 件黃銅機械組成音鍵，每一個零件結構當中都嵌入一顆以手工製成的仿水晶，直徑從 95 毫米至 250 毫米不等，可以發出 C1 至 D3 的音調。神奇的是，你不必碰到這些裝置就能利用感應器操控作品即興演奏。進入展廳，琳瑯滿目的雕塑和藝術品撲面而來，與巴塞爾藝術展不同的是，這裡的作品大都是新晉藝術家的作品，許多作品是當下流行文化元素的藝術化。東方元素與西方元素交相輝映，在一個偌大的臨時建築中找尋靈感的碰撞。

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MOUTAI Magazine

Since ancient times, there are a lot of Chinese classical poetries and most of them still enjoy the popularity among the public. This time, we choose “The Portraits of Eight Drunk Celebrities” by Du Fu and “The Poesy of Drinking” by Tao Yuanming for you.

從古至今，中國有很多與酒有關的古詩詞，其中不少詩詞都爲人津津樂道，傳誦至今。這次，我們選取唐代詩人杜甫的「八仙歌」以及晉代陶淵明的「飲酒」與大家一齊欣賞。編輯 /Editor Jessica ZHANG

The Portraits of Eight Drunk Celebrities

飲中八仙歌

Tang Dynasty, Du Fu

唐代杜甫

Poet He Zhizhang, who has a poor eyesight, is riding a horse as fast as taking a boat trip. He falls in the well and sleep in the well. Lord Ruyang is presented to the King after drinking three dous and drools towards the liquor trolley with the regrets for not taking charge of the Jiuquan prefecture.

知章騎馬似乘船，眼花落井水底眠。汝陽三斗始朝天，道逢麴車口流涎，恨不移封向酒泉。左相日興費萬錢，飲如長鯨吸百川，銜杯樂聖稱避賢。宗之瀟灑美少年，舉觴白眼望青天，皎如玉樹臨風前。蘇晉長齋繡佛前，醉中往往愛逃禪。

The left parliamentary secretary would rather spend millions of money on liquor and always drinks like a whale, saying that he is for sparing the position to others.

李白一斗詩百篇，長安市上酒家眠。天子呼來不上船，自稱臣是酒中仙。

Cui Zongzhi is a handsome guy and always looks up to the sky when drinking.

張旭三杯草聖傳，脫帽露頂王公前，揮毫落紙如雲煙。焦遂五斗方卓然，高談雄辯驚四筵。

Su Jin is a vegetarian but he often forgets the commandments when drinking. Li Bai can write one hundred poems after drinking one dou of Chinese liquor and he always sleeping in the liquor shop in Changan City. He refuses the King and calls himself the fairy of liquor.

八仙歌是唐代現實主義詩人杜甫初到長安時所作。李白、賀知章等「酒中八仙人」都在長安生活過，在嗜酒、豪放、曠達方面頗爲相似，這首詩是杜甫爲這八人描寫的「肖像」。

Zhangxu takes up the brush and writes a book after drinking three cups of Chinese liquor. He is not very polite to the royals while he often takes off his hat. Jiao Sui stays conscious after drinking five dous of liquor and he impresses others by his amazing thesis.

This poem was written by Du Fu, the realism poet of Tang Dynasty, after he just arrived in Changan City. All the eight drunk celebrities including Li Bai and He Zhizhang lived in Changan City. They all love drinking and were bold and unconstrained. This poem described vivid portraits of these eight people.

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The Poesy of Drinking

飲酒

Jin Dynasty, Tao Yuanming

晉代陶淵明

I locate my hut in the secular, Yet you hear no traffic uproar. You ask how it could be like this? A secluded heart secludes wherever you are. I'd pick chrysanthemums next to the fence on the east, In the distance the Zhongnan Mountains traverse, Mountain air is pleasant day and night, Birds on the wing would gather in pairs as they return home. Truthfulness exists, Though I want to argue about this, I find myself lost for words.

結廬在人境，而無車馬喧。問君何能爾？心遠地自偏。采菊東籬下，悠然見南山。山氣日夕佳，飛鳥相與還。此中有真意，欲辨已忘言。

東晉詩人陶淵明雖然祖輩世代為官，但由於不是門閥世族，因而遭到貴族官僚的輕視。這首詩是陶淵明辭去彭澤令、決心隱居後所作。雖生活在紛擾的人間，但只要內心不被世俗蒙蔽，亦可以擁有屬於自己的愜意生活。

The Tsin poet Tao Yuanming was overlooked by other royal members and officers since he was not from family with powerful background though his grandparents were government officials. With the intention of living in the seclusion, he wrote this poem after resigning from the position of county leader of Pengze. Even though the world is unset, we still can live a good life if we keep a balance of our inner world.

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MOUTAI Magazine

on the world map

further development in the British market. 4. Russia: Planned to Supply up to 150,000 Bottles of Moutai

茅台在全球

On February 15 in Moscow, in order to thank the Chinese and Russian

on the World Map

people from all walks of life for their constant support and favor for Moutai, supported by Guizhou Moutai Chiew I/E Co., Ltd., Moutai's Russian distributor MT RUS held the "2017 Moutai Spring Reception'' together with CCPIT (China Council for the Promotion of International Trade) Representative Office in Russia, and RASPP (Russian-Asian Union of Industrialists and Entrepreneurs). Mr. Li Hui (China's extraordinary and plenipotentiary ambassador to the Russian Federation) indicated in his speech: This was his first time to participate in an enterprise-oriented spring reception. He attended this reception at the NBC Seafood Restaurant of Monterey Park. Many distinguished friends

because Moutai was one of China's most outstanding enterprises and brands.

attended the dinner, including Sun Weidong (Overseas Chinese Affairs Consul)

Besides, he admired and felt proud of Moutai's international image and its

and Guo Ruda (Commercial Consul) from the Chinese Consulate General in Los

commitment of connecting China with the world. Moutai really served as a

Angeles, as well as Senators Lin Dajian, Chen Zanxin, and Liang Qiaohan of

booster in the Sino-Russian "Belt and Road" strategy. Finally, the ambassador

Monterey Park. Senator Lin Dajian on behalf of Monterey Park and Mayor Liao

used Moutai to propose a toast to the Sino-Russian friendship.

Qinhe on behalf of San Gabriel respectively awarded congratulatory certificates

According to the General Manager of Kweichow Moutai's Russian office,

to Kweichow Moutai Co., Ltd. and CNS Imports. Many other respected guests

Moutai planned to supply up to 150,000 bottles of Moutai for the Russian

including Chinese media representatives attended the event. Guests enjoyed

market in 2017 and sell Moutai through such channels as hotels and high-end

a wonderful dinner and toasted with Moutai to celebrate the arrival of the

retailers. Kweichow Moutai liquor would be sold in Moscow and St. Petersburg.

New Year. The dinner brought lots of surprises. Besides such performances as

Currently, Moutai was negotiating the sales with the distributors in Yekaterin-

lion dance and singing, there was delicious food for guests as well. The most

burg, Far East, and Siberia.

important part was to taste Moutai. Many guests were attracted by Moutai's 5. Belgium: Local Market Favored Thanks to International Strategy

unique aroma and taste. They highly praised Moutai, indicating that Moutai had brought the real experience of vivid baijiu culture and ultimate taste to consum-

Recently, planned by Guizhou Moutai Chiew I/E Co., Ltd., and held by

ers.

Aporol NV Ltd., the "Kweichow Moutai 2017 New Year Celebration", one of the "Happy Spring Festival - Blessings from Moutai" series of events, was held in

3. UK: Chinese Culture and Moutai Opened the British Market Together

Moutai's 2017 Spring Receptions Boosted Its Internationalization Process

friends attended the reception, including Mr. Yang Sunxi (former member of the

Belgium. Many celebrities, politicians, and businessmen attended the cele-

On February 18, Moutai's British distributor Jazz Trading Company (UK) Ltd.

bration, including representatives of the Belgian government, Mr. Chen Dong

Standing Committee of the CPPCC and Chief Supervisor of Hong Kong Moutai

and the UK Association of Fuzhou Corporation held the 2017 Kweichow Moutai

(Chinese Minister-Counselor in Belgium), and Mr. Li Jianming (Chinese Minister

Club), Shi Ziqing (Sze Chi Ching, Director of Hong Kong Moutai Club), Cen

London Chinese New Year Ceremony at Bright Courtyard of London. More than

to EU).

Yongsheng (Vice President of Hong Kong Moutai Club), Wu Yongjia (member

150 people attended the dinner, including Joy Laguda (Newham Councilor),

of the Hong Kong Legislative Council), and Zheng Xu (member of the CPPCC

Mei Sim Lai OBE DL (Deputy Lieutenant of the Queen), Thomas Chan DL (Dep-

ment and open the first retail flagship store in Belgium. Many local platforms

National Committee).

uty Lieutenant of the Queen), Shang Xiaofeng (Deputy Director of the Chinese

and agencies have expressed their willingness to cooperate with Moutai.

The event organizers offered two cocktails, that is, "Spring of Moutai"

This year, Moutai plans to hold a Moutai promotion at the European Parlia-

Embassy in UK), Zhang Bin (Business Counselor of the Chinese Embassy in

Currently, Moutai are available in many supermarkets and Chinese restaurants

and "Love of Winter", to see the bitter winter off and usher in the vital spring

UK), Shan Sheng (President of the UK Chinese Association for the Promotion of

of Belgium.

of 2017.The reception was fully packed with distinguished friends. With their

National Reunification), and Stephen Davis (distributor representative).

arrival, the reception was more brilliant and served as a platform of commu-

Moutai Chiew I/E Co., Ltd. will further implement the tasks and guidelines

In 2013, upon Premier Li Keqiang's visit to Britain, Jazz Trading Company

formulated by Moutai Group's 2017 working conference, further promote

nication and friendship for people from all walks of life. Many guests indicated

(UK) Ltd. and Kweichow Moutai signed a trade contract in the presence of

Moutai's internationalization process, and together with distributors of various

that they had tasted the mellow Moutai liquor, and more importantly, made new

Premier Li Keqiang and Prime Minister Cameron. In 2015, at a Guildhall dinner

countries as well as enthusiasts of Moutai and Moutai culture, strive for the

friends here. They also appreciated this rare opportunity provided by Moutai

for entertaining President Xi Jinping, Moutai served as an official liquor of

early realization of the great Moutai dream.

Group for Moutai enthusiasts in Hong Kong.

the British state banquet and gained wide praises from domestic and foreign 6. Sweden: Moutai Debuted in Northern Europe

guests. Many participants indicated that Moutai was not only highly respected 2. USA: Blessings from Moutai for Chinese New Year 1. Hong Kong: A Liquor Gathering with Spring and Friends On February 13th, at Hong Kong's Lippo Chiuchow Restaurant, the annual spring reception was started in Moutai's Jiang fragrance. Many distinguished

in China, but also more and more popular in the British mainstream society.

Upon the Spring Festival and with blessings from Moutai, the Nordic

On February 8, planned by Guizhou Moutai Chiew I/E Co., Ltd., and held

This Moutai Chinese New Year dinner in London not only presented guests

by CNS Imports, the "Kweichow Moutai 2017 New Year Celebration", one of

with Moutai's unique aroma, but also spread Moutai's profound culture, estab-

Moutai's official entry into Sweden. Ye Peiqun (Executive Chairman of the

the "Happy Spring Festival - Blessings from Moutai" series of events, was held

lished a good brand image, and played a positive role in promoting Moutai's

Swedish Chinese Federation), Wang Jianrong (President of Swedish Chinese

Moutai tasting banquet was held in Stockholm on February 17, 2017, marking

MARCH 2017

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MOUTAI Magazine

Federation of Industry and Commerce), and other guests attended the activity.

茗晚宴」於 2 月 8 日在蒙特利公園市海寶潮粵酒家隆重舉行。

Chinese Swedish Senator Liu Fang congratulated on Moutai's arrival in

中國駐洛杉磯總領館僑務領事孫衛東，商務領事郭汝達，蒙特利

近期，由茅台進出口公司策劃，比利時 APOROL NV LTD

Sweden and invited Moutai to cooperate with the China-Sweden Business

公園市議員林達堅、陳贊新、梁僑漢等嘉賓應邀出席。林達堅議

公司執行的「歡樂春節——金雞報春茅台送福」系列活動——

Summit planned in October this year.

員代表蒙市，廖欽和市長代表聖市分別向貴州茅台酒股份公司及

「2017 貴州茅台酒比利時春茗」在比利時舉辦。活動吸引了比

5、比利時：國際化戰略助本地市場受青睞

四季酒業公司頒發賀狀。洛杉磯地區僑社代表、僑領及華文媒體

利時政府代表、中國駐比利時公使兼參贊陳棟先生、中國駐歐盟

this was Moutai's debut in Sweden. "We got the rights to sell higher degree

代表紛紛參與共度春茗晚宴，來賓熱情洋溢，高歌暢飲，以酒會

公使李建明先生等當地眾多名人政客、商界要人等參與。

liquor in 2016, having the opportunity to cooperate with Kweichow Moutai Co.,

友，大家舉起茅台酒共同歡慶新年的到來。

Chen Weiwei, manager of Moutai's Nordic agent APC China Trading AB said

今年，茅台將在歐盟議會舉辦茅台酒推介會，同時計畫在比

晚宴現場驚喜連連，除了舞獅鑼鼓、勁歌熱舞表演，更設有

利時開設第一家零售旗艦店。而當地眾多平台機構也紛紛表示將

work harder to be more successful. Currently, in the capitals of Northern Eu-

美味佳餚招待賓客，其中最重要的環節就是品鑒茅台酒，眾多嘉

與茅台展開合作，目前比利時的不少超市和中餐館均已有茅台出

rope, all the Chinese restaurants that have the rights to sell liquor sell Moutai."

賓均被茅台獨特的香氣與口感所吸引，大家對茅台都讚不絕口，

售。

Ltd., and introduce China's Moutai culture to Northern Europe. In 2017, we will

「茅台」讓消費者切實體驗到生動的白酒文化和極致品味！ 3、英国：中國文化與國酒茅台共啟英國市場 2 月 18 日，貴州茅台經銷商英國爵士貿易公司與英國福州

on the world map

and accordingly, develop a more scientific and effective strategy, take more

茅台進出口公司將進一步落實集團在 2017 年工作會議上的各項任務指標，進一步推進茅台國際化進程，和各國經銷商 , 全

feasible measures, provide more suitable tastes for overseas consumers,

球各地熱愛茅台酒、國酒文化的粉絲一起，助力早日實現美麗的

better construct and expand overseas sales channels, help Moutai enter more

茅台夢。

overseas duty-free shops and other markets, ensure the continuous, healthy,

2017 茅台春茗會加速茅台國際化進程

十邑同鄉總會在倫敦煌庭酒店舉行 2017 貴州茅台倫敦新春晚宴。

1、香港：借春之機，以酒會友

Sim Lai（黎美嬋女士）OBE DL、女王副官 Mr. THomas.Chan

歡樂春節，金雞報春，茅台送福，在農曆雞年正月的 2017

2 月 13 日，在香港金鐘道力寶軒，一年一度的春茗會在滿

DL、中國駐英國大使館尚曉峰副主任、商務參贊張斌、全英華

年 2 月 17 日，中國茅台酒北歐品鑒會在斯德哥爾摩莊重舉行，

healthy, and orderly prices. In fact, to promote China's baijiu culture is to

堂醬香中開始了。本次春茗會高朋滿座，出席的嘉賓有原全國政

人華僑中國統一促進會總會長單聲博士、經銷商代表 Penderyn

標誌著國酒茅台正式進軍瑞典。瑞典華人總會執行會長葉沛群，

promote Chinese culture.

協常委、香港茅台之友協會監事長楊孫西先生、香港茅台之友協

集團 Stephen Davis 等逾 150 人出席了此次晚宴。

瑞典華人工商聯合會會長王建榮等出席了此次品鑒會。

英國 Newham 地區議長 Joy Laguda、英國女皇副官 Ms Mei

會理事長施子清先生、香港茅台會副會長岑永生先生、香港立法

2013 年恰值李克強總理訪英之際，英國爵士貿易公司與貴

會議員吳永嘉先生、全國政協委員鄭旭先生等。

and rapid development of Moutai Group. For overseas markets, Moutai should and implement the policy of "one price for one country" to ensure reasonable,

李保芳率隊前往新加坡調研

本次介紹的 53 度飛天白酒屬於醬香型白酒，可謂空杯留香。

州茅台酒股份有限公司，在李克強總理與卡梅倫首相的見證下簽

喝白酒，一天不能超過 190 毫升。其講究程度堪比西方的高檔

本次活動主辦方準備了 2 款雞尾酒，分別名為茅台迎春與

訂了經貿合約。2015 年，在英國倫敦 GUILDHALL 接待習近平

葡萄酒，重在品味。

冬之戀。一杯「冬之戀」告別纏綿悱惻的冬日，而另一杯「茅台

主席的晚宴上，茅台作為英國國宴正式用酒，廣受國內外嘉賓的

瑞典華人議員劉芳在開幕式上對茅台酒來到瑞典表示祝賀

迎春」則象徵了 2017 全新盎然的生機。

稱讚。與會嘉賓紛紛表示，茅台酒不僅在中國備受推崇，也越來

並借此機會邀請茅台酒與正在籌畫的今年十月份的中瑞商業峰會

越受到英國主流社會的喜愛。

合作。

春茗會上座無虛席，高朋滿座。嘉賓的到來不僅為春茗活動

adopt different price policies based on the tax situation of different countries,

6、瑞典：國酒茅台首次正式亮相北歐

添加了光彩，更讓這場酒會有了更進一步的意義：酒會上各界人

此次貴州茅台倫敦新春晚宴不僅讓到場嘉賓品嘗到了國酒

茅台酒北歐總代理 APC 貿易公司經理陳微瑋表示，此次是

士相互交流，增進了友誼。他們紛紛表示不僅品嘗到了純美的茅

茅台獨特醇香，更傳播了茅台酒的深厚文化底蘊，樹立了良好的

國酒茅台首次正式亮相北歐，亮相瑞典。「2016 年 APC 公司通

台酒，更重要的是結識了新朋友，稱讚茅台公司在開局之年為熱

品牌形象，為國酒茅台進一步深入英國市場起到了積極的推廣作

過努力獲得了瑞典高度酒的銷售許可證，有機會和貴州茅台酒股

愛茅台的在港人士提供了一個不可多得的交流機會。

用。

份有限公司合作，把中國的茅台酒文化介紹到北歐。2017 年我

3 月 23 日至 28 日，茅台集團公司黨委書記、副董事長、總經理李保芳，股份公司副總經理、銷售公司董事長王崇琳率隊前往新加坡調研，就茅台酒在新加坡的銷售現狀、文化宣傳、品牌塑造、管道開發等工作進行深入瞭解，並拜訪了中國駐新加坡大使館；考察新加坡仁恒置地集團，商討創建「新加坡茅台之友協會」事宜，為茅台酒海外銷售拓展管道。李保芳表示，此次組團到新加坡考察調研，是為了更好地瞭解國外市場動態和趨勢，準確研判市場變化，感知國外消費需求和愛好，從而制定出更加科學有效的戰略，採取更有執行力的措

們會更加努力創造佳績。目前在北歐各大首都擁有酒牌的中餐館 4、俄羅斯：茅台 2017 年計劃向俄最多供應 15 萬瓶茅台酒

施，生產出更加適合國外消費者口味的產品，更好地建設和拓展

都有銷售。」

海外銷售管道，讓茅台更多進入海外免稅店等市場，確保茅台集

2 月 15 日在莫斯科，為了答謝中俄各界人士一直以來對茅

團持續、健康、快速發展；茅台酒的國外市場價格要根據各國的

台酒的大力支持與喜愛，在茅台進出口公司支持下，中國貴州茅台酒俄羅斯代理「莫斯科 MT RUS 公司」協同中國貿促會俄羅斯代表處和俄羅斯亞洲工業企業聯合會共同開啟了中俄商務活動 ——「2017 茅台春茗酒會」。中華人民共和國駐俄羅斯聯邦特命全權大使李輝先生致辭

From March 23 to 28, Li Baofang (General Manager of Moutai Group)

最為優秀的企業和品牌之一，不僅如此，茅台走向世界的形象和

and Chairman of Moutai Sales Co., Ltd.) led a team to survey the Singapore

擔任起連接中國和世界的責任讓他很敬佩和驕傲。茅台酒在中俄

market. The team enquired Moutai's sales situation, cultural publicity, brand

「一帶一路」戰略中真正起到了助推劑的作用。最後，大使手舉

building as well as channel development in Singapore, and visited the Chinese

茅台酒，為中俄友誼而乾杯。

Embassy in Singapore. They also visited the Yanlord Land Group of Singapore

Shanghai. Yuan Renguo (Chairman of Moutai Group and Kweichow Moutai Co.,

and discussed the plan of setting up the "Singapore Moutai Club" to expand

Ltd.), Wang Li (Chief Engineer of Moutai Group), and Wang Chonglin (Deputy

channels for Moutai's overseas sales.

General Manager of Kweichow Moutai Co., Ltd. and Chairman of Moutai Sales

通過酒店和高端零售商等途徑銷售。貴州茅台酒將在莫斯科和聖

——金雞報春茅台送福」系列活動——「丁酉年貴州茅台酒春

國的白酒文化，實質就是推廣中華文化。

表示：這是他第一次參加企業類型的春茗酒會，因為茅台是中國

茅台 2017 年計劃向俄羅斯市場最多供應 15 萬瓶茅台酒，計劃由茅台進出口公司策劃，四季酒業公司舉辦的「歡樂春節

台酒價格科學合理，確保茅台酒海外市場價格健康有序；推廣中

and Wang Chonglin (Deputy General Manager of Kweichow Moutai Co., Ltd.

此外，據俄媒援引貴州茅台駐俄辦事處總經理雷托娃報導， 2、美國：金雞報春茅台送福

不同稅收情況制定不同的價格政策，實行「一國一價」，確保茅

Li Baofang Surveyed the Singapore Market

Yuan Renguo Surveyed the East China Market On April 9, Moutai's East China Distributers Convention was held in

Li Baofang said that this visit to Singapore was to better understand

Co., Ltd.) attended the convention. Moutai leaders and distributers gathered

彼得堡銷售，目前還在與葉卡捷琳堡、遠東和西伯利亞地區就銷

the situations and trends of overseas markets, accurately analyze market

to analyze the market situations of Moutai liquor and Moutai series liquor, and

售問題開展談判。

changes, and perceive the demands and preferences of overseas consumers.

discuss the problems and improvements in Moutai's marketing work.

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MOUTAI Magazine

on the world map

台、香奈兒、萬寶龍、全聚德等著名品牌入選。

Brands list exclusively compiled by the World Brand Lab was announced in

據悉，2016 年「五星鑽石獎」是世界品牌實驗室自 2006 年

New York. With long history, Moutai was selected as the oldest brand among

以來第十一次對中高端服務業的品牌影響力進行的測評，是世界

the World's 500 Most Influential Brands.

品牌實驗室在針對中國 3000 個知名服務類品牌研究、分析的基

This year's list covered 28 countries and 50 industries, with 36 Chinese

礎上，特別推出的全球服務領域的最高獎項。

brands included. The list of World's 500 Most Influential Brands measured the

（記者葉遠鳴）

global influence of brands, judging by the brand's ability to open up the market, its ability to take market share and its profitability. The World Brand Lab graded the world's 8,000 well-known brands according to three key indicators of

Moutai's Sales Rising Year by Year in Greece

Brand Influence: market share, brand loyalty as well as global leadership, and finally decided the World's 500 Most Influential Brands. To some extent, brand awareness reflects the comprehensive strength and development momentum

Yuan Renguo extended his respect and gratitude to the distributers' care,

At the Greek food exhibition, more than 300 food companies from various

of enterprises. It also directly indicates the core competitiveness of enterprises.

help, and support for Moutai. He emphasized the need to analyze deeply,

Greek regions demonstrated their famous specialties to tens of thousands of

(Reported by Ye Yuanming)

persist in "Five Self-Confidences", and further identify the "mutual target". Then, he emphasized the need to penetrate into markets, practice "Nine

visitors. Among these specialties, the Moutai liquor attracted the attention of

茅台入選 2016 年「世界品牌五百強」最古老品牌

Methods of Marketing", and further build a "win-win chain" together. Besides, he also emphasized the need to deepen cooperation, enhance "Ten Senses", share weal and woe, and further form a "union". Yuan Renguo said that Moutai

many Greeks. Similar to the previous Greek food exhibition, this year's exhibition emphasized local elements. Therefore, most booths were used for such traditional Greek food as olive oil, wine, cheese, honey, preserved fruit, and

2016 年 12 月 26 日，由世界品牌實驗室獨家編制的 2016

would adhere to value sharing, take the initiative to balance the interests

年度 ( 第十三屆 )《世界品牌五百強》排行榜在美國紐約揭曉，

among manufacturer, distributors, and consumers, and build a new relationship

茅台憑藉悠久的歷史入選 2016 年《世界品牌五百強》最古老品牌。

of sharing, hoping that all distributers would stay true to the mission and keep

spices. Zhang Buren, Chairman of Moutai's exclusive agent in Greece, said that the Greeks loved anisette. Therefore, they were easier to accept Chinese baijiu.

今年《世界品牌五百強》排行榜入選國家共計 28 個，中國

moving forward.

In the four years of Moutai's entry into Greece, its sales increased gradually. In

入選品牌共 36 個，覆蓋 50 個行業。《世界品牌五百強》排行

addition to Chinese restaurants, Chinese supermarkets, and overseas Chinese,

榜評判的依據是品牌的世界影響力。品牌影響力即品牌開拓市

袁仁國調研華東市場 4 月 9 日，國酒茅台華東經銷商座談會在上海召開。茅台集團董事長、茅台酒股份公司董事長袁仁國、茅台集團總工程師王莉、茅台酒股份公司副總經理，銷售公司黨委書記、董事長王崇林出席會議。廠商相聚，研判茅台酒及系列酒市場情況，交談茅

the Antarctic spirit of "patriotism, truth-seeking, innovation and hard work"

場、佔領市場並獲得利潤的能力。按照品牌影響力的三項關鍵指

echoed with the Moutai spirit of "hard work, unity, inheritance, innovation, and

標，即市場佔有率、品牌忠誠度和全球領導力，世界品牌實驗室

striving for excellence". The best liquor was tasted together with the most lov-

對全球 8000 個知名品牌進行了評分，最終推出了世界最具影響

able hero, creating a harmonious symphonic chapter that impressed all people

力的 500 個品牌。品牌知名度在一定程度上體現出企業的綜合

on the scene.

實力和發展勢頭，是企業核心競爭力的直接體現。 (Reported by Wang Ming)

台行銷工作的不足和改進意見。袁仁國向經銷商朋友對茅台的關心、幫助、支援表示敬意和

most of his customers were Greek shipping companies and the Greek companies traded with China. "Some Greeks with strong consumption capacity also like China's Moutai very much." Upon the Chinese New Year, as an exotic product of this year's Greek food exhibition, Moutai liquor was exhibited at a very festive booth decorated with compelling "China red". Visitors kept coming to taste Moutai. Besides, two

（記者葉遠鳴）

Greek liquor dealers signed cooperation agreements on the spot with Moutai's

茅台酒開啟南極之旅

感謝，並表示一要更加注重深度研判，堅定「五個自信」，休戚

agent.

與共，進一步找准「共力點」；二要更加注重深入市場，踐行「九

1 月 30 日，茅台杭州經銷商趙琴芳帶上國酒茅台參加了全

個行銷」，甘苦與共，進一步打造「共贏鏈」；三要更加注重

球浙商「南極健康論壇」南極論「健」活動，並開啟了神奇的南

Moutai Won the 2016 "Five Star Diamond Awards"

深化合作，增強「十種意識」，榮辱與共，進一步結成「共同體」。

極之旅。從杭州出發，歷時 30 餘個小時，奔赴世界南端的盡頭。

On December 28, 2016, the World Brand Lab announced the 2016 (10th)

袁仁國還表示，茅台將不斷堅持價值分享，主動兼顧平衡廠家、

穿越一座座峽灣和冰川，登陸南極大陸，踏上南極艾秋島，成群

經銷商、分銷商和消費者等各方利益，構建新的共用關係。同時

結隊的企鵝憨態可掬，當它們邂逅國酒茅台，呆萌的神情被相機

也希望各位經銷商不忘初心，繼續前進。

捕捉，畫面生動有愛。在中國南極第一個科考站長城站，「愛國、求實、創新、拼搏」的南極精神與「艱苦奮鬥、團結拼搏、繼承創新、爭創一流」的茅台精神交相輝映，將美酒獻給英雄，與最

Moutai Liquor Started an Antarctic Trip

可愛的人共飲。正是「南極精神」遇上「茅台文化」，以情的溫度，酒的濃度，譜寫了一首和諧的交響篇章，讓在場的所有人感慨萬千，無不動容。

On January 30, Moutai's Hangzhou distributor Zhao Qinfang brought

（特約記者王銘）

Moutai liquor to participate in the Antarctic Health Forum for global Zhejiang merchants, starting Moutai's magical journey to the Antarctic. From Hangzhou

Moutai Selected as Oldest Brand Among Top 500 Brands

to the southern end of the world, this trip lasted more than 30 hours. Passing through various straits and glaciers, Moutai landed on the Antarctic continent, arrived at the Aitcho Island, and encountered the adorkable (adorable & dork) penguins. At the Great Wall Station, China's first research station in Antarctica,

茅台在希臘銷量逐年攀升在今年的希臘食品展上，來自希臘各地區的 300 多家食品企業向數萬名入場觀眾展示了他們的名優特產，其中中國酒茅台

"Five Star Diamond Awards" at the "World Entrepreneur Forum" held in

吸引了一大批希臘人的關注。與往屆希臘食品展類似，本年度展

Beijing. Such famous brands as Moutai, Chanel, Montblanc, and Quanjude

會強調本土元素，橄欖油、葡萄酒、乳酪、蜂蜜、果脯、香料等

were included in the list.

希臘傳統食品佔據了大多數展位。

It is reported that the 2016 "Five Star Diamond Awards" was the World

茅台在希臘的獨家總代理張氏進出口公司董事長張步仁說，

Brand Lab's 11th evaluation on the brand influence in the medium and

由於希臘人鍾情茴香酒，因此對中國白酒比較容易接受。他表示，

high-end service industry since 2006. It was the highest award specially

在茅台酒正式引進希臘的 4 年時間裏，其銷量逐步攀升，客戶

launched by the Lab in the world's service field according to its research

群除了有中國餐館、華人超市和僑胞外，更多是希臘船運企業，

and analysis on China's 3,000 famous brands of the service industry.

以及與中國有貿易往來的希臘公司，「一些消費能力比較強的希

(Reported by Ye Yuanming)

臘人也非常喜歡中國茅台酒」。作為本屆希臘食品展的舶來品，又恰逢中國農曆新年，茅台

茅台榮獲 2016 年「五星鑽石獎」

酒展位佈置得十分喜慶，一道道「中國紅」十分引人注目，到展

2016 年 12 月 28 日在北京舉行的總裁世界年會上，世界品

位前試飲的人絡繹不絕，更有兩家希臘酒類經銷商當場拍板達成

牌實驗室發佈了 2016 年（第十屆）「五星鑽石獎」獲獎名單，茅

合作協議。

On December 26, 2016, the 2016 (13th) World's 500 Most Influential