Moutai Magazine - International Edition Issue 16 Summer 2017 by MOUTAI Magazine - International Edition

16 SUMMER 2017

Stay Together 風雨同舟 20th Anniversary of Hong Kong's Return to China

Moutai and Hong Kong 茅台與香港

Interview with Dr. JOSE Sunsay YU 專訪楊孫西博士

Moutai's Role in "the Belt and Road" 茅台在「一带一路」扮演的角色

Moutai Cocktail at Lan Kwai Fong Happy 20th Party 蘭桂坊慶回歸派對：全新茅台雞尾酒

M EE T T HE T E AM

CONTRIBUTORS

Erika Leung CHINA KWEICHOW MOUTAI DISTILLERY (GROUP) CO., LTD. Maotai, Renhuai City, Guizhou Province, China 564501 KWEICHOW MOUTAI CO., LTD. Maotai, Renhuai City, Guizhou Province, China 564501

Production & Advertising Sales Agent: ER HONGKONG HOLDING LIMITED Room 2103, 21/F, Sino Plaza, No.255-257 Gloucester Road, Causeway Bay, Hong Kong Tel: (852) 3580 2598 Fax: (852) 3580 2588

Independent author, translator, marketing & communications consultant. Translated works (into Chinese) "The Blue Bottle Craft of Coffee". Co-founder, Editor-in-chief of "Fragrance Moment" magazine, the world's first Chinese fragrance lifestyle magazine, the unique Chinese magazine allowed to display in public areas in Paris' 5-star hotels in 2012-2013.

Consultant : Yuan Renguo, Li Baofang, Zhao Shuyue

Selina S Publisher Francis Wong Chief Executive Officer Christine Yin Chief Executive Editor Jocelyn Chenlin Liao Art Director Johnny Woo

A senior feature and lifestyle editor working for mainstream luxury publications in China. Her articles of artists and gourmets interview, as well as luxury hotel reviews are featured in various streaming media platforms.

Senior Project Editor Laura Su, Spencer Hua, Jessica Cheung

Liao Chenlin

Photographer Han Xingxi, Li Lewei, The Fotop Perry Translator Billy Yung, Spencer Hua Project PR Meng Yuan, Mocha Du Marketing Executive Nikita Wan, Jessica Cheung Advertising Enquiry Tel: (852) 3580 2598 Email: er-hk@everreliable.net

RIGHTS

Moutai Magazine (International Edition)

is published quarterly by ER HONGKONG HOLDING LIMITED under a license by KWEICHOW MOUTAI CO., LTD. Reprints, copy or use of any content in this magazine whether in whole or in part, shall only be allowed with the explicit written permission of KWEICHOW MOUTAI CO., LTD. No responsibility can be taken for unsolicited texts and photographs. The views and opinions expressed or implied in the articles do not necessarily reflect the opinions of the publisher, editors or the license holder. All contents in this magazine have been complied with the best of our knowledge, but no warranty or representation is given as to its accuracy, completeness, relevance, timeliness or otherwise. Moutai Magazine (international edition) appears quarterly with editions published under cooperation or license in two languages. Sponsor: Top Gainer Industrial Limited

Liao Chenlin is a journalist with Master degree in journalism from the Chinese University of Hong Kong focusing on culture news, character interviews and life style. She also worked as a PR in Ogilvy and Mather, OCAT and Sutton PR Asia.

Special Thanks :

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The fundamental things apply, as time goes by. – Herman Hupfeld At the time of 20th Anniversary of Hong Kong’s Return to China, Moutai has new direction in this fantastic city In the 16th issue of Moutai Magazine, let us Recall the remarkable events of Hong Kong during the 20 years, Explore the relationship of Moutai and Hong Kong, See the new look of aged buildings in Hong Kong, Learn the story between Dr. JOSE Sunsay YU and Moutai, Taste Moutai cocktails in three top-graded bars in Lan Kwai Fong, Take an art trip in Seattle, Celebrate this special day in jubilation.

時光流轉是萬物的法則。 —赫爾曼 2017 年適逢香港回歸 20 週年，茅台在香港有一系列新動作，本期 Moutai Magazine，我們將帶您：回顧香港 20 週年大事記；探尋茅台酒與香港的關係；了解香港舊式建築活化的新面貌；感受楊孫西博士與茅台的情緣；品味在蘭桂坊的香港三家頂級酒吧中的茅台雞尾酒；去西雅圖完成一場藝術之旅；在歡騰的氛圍中，慶賀這一歷史性的時刻。

Broader Horizon

天地廣闊

In the Ascendant 方興未艾

CON TE N T

MOUTAI Magazine

M OUTAI MAGAZINE

C ONT EN T

ISSUE #16 2017

SPECIAL

Moutai's Role in "the Belt and Road" 茅台在「一带一路」中扮演的角色

The 20 Years' Poetry of Hong Kong : Remarkable Events of 20 Years after the Hong Kong Reunification 詩詠香江二十載：香港回歸 20 週年大事記

Moutai, Together with Hong Kong Goes Further and Further 茅台在香港

Moutai, A Tresure to the Masses : Interview with Dr. JOSE Sunsay YU 茅台酒是人民大眾的珍品：專訪楊孫西博士

The City Full of Aroma : Moutai Cocktails and the Prestige Bars at Lan Kwai Fong Happy 20th Party 醇香滿城芳：茅台蘭桂坊慶香港回歸 20 週年紀念活動新款茅台雞尾酒進駐香港頂級酒吧

Always Charming : Rebirth of Old Buildings in Hong Kong 舊貌新顏總相宜：香港舊建築的新生

Make Your Trip into Art in Seattle 西雅圖，玻璃藝術生活

Moutai on the World Map 茅台在全球

10 60

C O V E R STO RY 2017 is the 20th anniversary of Hong Kong’s Return to China. Through ups and downs, this city still rides the winds and breaks the waves in a steady pace moving forward. With its glowing eye-catching colors, Hong Kong is leading the new direction and new cogitation. Hong Kong and Moutai will develop hand in hand.

2017 是香港回歸 20 年。這個城市經歷過歷史的變遷，仍然乘風破浪，穩步向前，並煥發出更奪目的色彩。在這個過程中，茅台一直與香港攜手共進。

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Moutai's Role in "the Belt and Road" 茅台在「一带一路」中扮演的角色 Edit/ 文 Spencer

As a concept and initiative for economic cooperation and development, "the Belt and Road" was proposed by Chinese President Xi Jinping in September and October 2013. "The Belt" refers to "the Silk Road Economic Belt" while "the Road" refers to "the 21st Century Maritime Silk Road". "The Belt and Road" spans the Eurasian continent, covering more than 60 countries and regions in Southeast Asia, South Asia, Central Asia, West Asia and the Middle East. The current GDP and trade volume respectively account for 30% and more than 30% of the world's total. As a distillery with the world's highest market value (since April 2017), China's national liquor Kweichow Moutai also exerts its influence in the world under the concept and initiative of "the Belt and Road". 「一帶一路」是一個經濟合作發展的理念和倡議，由中國國家主席習近平於 2013 年 9 月和 10 月分別提出。「一帶」是指「絲綢之路經濟帶」；「一路」則指「21 世紀海上絲綢之路」，因此「一帶一路」是兩者的簡稱。它橫跨亞歐大陸，涵蓋東南亞、南亞、中亞、西亞及中東的 60 多國及地區，目前生產總值佔全球約三成，貨物貿易量亦佔全球總額逾三成。中國的國酒貴州茅台於 2017 年 4 月成為全球最高市值的酒廠，亦在「一帶一路」的理念和倡議下，發揮著它在世界的影響力。

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tons

Moutai Distillery Exported

1,721.03 In 2016 I

n 2016, Moutai distillery exported 1,721.03 tons of Moutai liquor and Moutai series liquor, achieving

an export volume of 314 million USD. Its international markets mainly included Asia (accounted for 49.89%), Europe (24.56%), Americas (11.84%), duty-free (9.12%), Oceania (3.47%), and Africa (1.12%). These figures revealed one phenomenon: The growth rates contributed by the countries along "the Belt and Road" were very obvious. At present, Moutai has entered 26 of the countries along "the Belt and Road". Its sales in these countries accounted for 18.91% of global sales, of which ASEAN countries accounted for 71.11% of these countries. In particular, it was worth mentioning that with the opportunities of "the Belt and Road", in 2016, Moutai enjoyed a sales growth of nearly 90% in Central and Eastern Europe and newly developed distributors in such countries as Lithuania, Belarus, and Ukraine. Over the three years since "the Belt and Road" initiative was proposed, Kweichow Moutai has always been thinking about huge market demand for Mouta. However, due to production constraints, the market demand has not been fully met. Even in this case, Kweichow Moutai still plans to increase the sales of overseas markets to 10% in the next few years. Moutai Group Chairman Yuan Renguo said, "Without a considerable share in the overseas market, it would be

Americas

11.84%

3.47%

Europe

Duty-free

Africa

24.56%

impossible to create a globally influential brand. Besides, the improvement of popularity in the overseas market can help to boost and stabilize the domestic market,and deeper exploration in the overseas market will greatly help to improve the corporate management mechanism as well."

Oceania

Asia

49.89%

the significance of this initiative for Moutai. In China, there is a

1.12%

9.12% 13

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24.4 Moutai invested

26 Moutai has entered

of the countries

million

Euros

along "the Belt and Road"

Deducing from this significance, we can easily understand

The San Francisco Moutai Day Anniversary event also

to acquire Château Loudenne

In 2016, when talking with Yuan Renguo in Hamburg,

Moutai's Hong Kong subsidiary set up the Kweichow Moutai

reflected the spirit of "the Belt and Road". For 100 years,

why Moutai highly values "the Belt and Road" initiative and

Germany's former Foreign Minister Joschka Fischer said,

Customized Liquor (Oversea) Limited together with W&A

Moutai has grown from a former small workshop into a national

hopes to actively participate in it. Through the deployment

"Europe warmly welcomes an enterprise like Moutai that boasts

Investment Management (HK) Limited.

brand with worldwide influence and a name card of China.

for "the Belt and Road", Moutai can enhance its corporate

profound traditional culture."

"Compared with the insignificance when we came to San

management level and expand its strategic vision. If the rapid

Francisco 101 years ago, today's Moutai has grown into an

development of Moutai's overseas market in the past few years

enterprises with the best financial status. Over the years,

Château Loudenne Co., Ltd., which was established in 1670

absolute giant", Moutai Group General Manager Li Baofang

is the result of Moutai's constantly enhanced brand influence

based on the Chinese market, Moutai also attaches great

and located in Bordeaux's Medoc production area, Château

said, "We are grateful to San Francisco because the Panama

and continued recognition from overseas mainstream markets,

importance to nurture and develop foreign emerging markets,

Loudenne is a "Cru Bourgeois" château and one of Medoc's

Pacific International Exposition held here offered the Moutai

the establishment of "the Belt and Road" initiative will give us

actively participates in international industry competition and

oldest château; it has been visited by many dignitaries, such as

people a great opportunity to go abroad 100 years ago.

a large window and stage to break the boundaries of product

global value chain, and seizes "the Belt and Road" opportunity

former US President John F. Kennedy and former British Prime

San Francisco 'Moutai Day' is a favored treatment given by a

deployment and further participate in international competition.

to internationalize Moutai's products, brand, culture, and

Minister Winston Churchill. In August 2016, France's Camus

marketing. Currently, Moutai's overseas investments include:

company became Moutai's strategic investor, holding 8.93%

In Europe, on June 18, 2013, Moutai invested 24.4 million

In China's manufacturing industry, Moutai is one of the

Euros to acquire Château Loudenne and set up the French

famous American city to a Chinese enterprise, a glory imprint

In the past, if we did not open our eyes, march towards the

of a national enterprise, a centurial review of a time-honored

world, constantly learn from advanced enterprises of the world,

brand, and a major historical event to be recorded in Moutai's

and adopt international standards, the management level of our

RMB, Moutai set up its wholly owned subsidiary in Hong Kong;

history. Today, we look back and commemorate this history,

enterprise might still stay at the medieval level. Moutai has now

as of 2016, Moutai's Hong Kong subsidiary had achieved

hoping that this centurial relationship will last forever and

become the spirits enterprise with the highest market value in the

the cumulative capital appreciation of 112.12 million RMB,

Paris the Kweichow Moutai (Paris) Trading Co., Ltd., a wholly

Moutai will continue to serve as a messenger and witness of

world, however, we have not yet really reached the standard of

a capital appreciation rate of 869%. In June 2014, with

owned subsidiary with registered capital of 80.72 million RMB

Sino-US friendship."

international enterprise.

51% of share and registered capital of 12.523 million RMB,

and serving as an agency for expanding Moutai's European

In August 1993, with registered capital of 12.8968 million

of Moutai's share and gaining a cumulative income of 10.5 million RMB in that year. To further expand overseas markets, Moutai also set up in

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business.

the integration between modern industrial means and traditional

Moutai has also seen substantial increase in overseas sales.

making technique is continually improved inside the Moutai

Recently, Moutai newly developed distributors in 12 countries

distillery. A shareholding company is set up based on the

and regions, such as the Republic of Montenegro, Lithuania,

Moutai distillery. Modern enterprise system is established and

Malta, Romania, Belgium, Kenya, and Tanzania. In the first half

continually improved under market economy. Without these bit-

of 2017, Moutai newly developed distributors in such areas

by-bit accumulations and growths, it's impossible for us to really

as Estonia and Mozambique. At present, Moutai's continually

set foot on the global market today or become more and more

improved marketing network for overseas markets includes 94

influential.

overseas distributors, covering 63 countries and regions of five

According to accounts, Moutai Group this year will further

continents and duty-free markets in major ports of the world.

enhance its brand influence and lay a market foundation along

Due to its product uniqueness, Moutai is the industry leader

"the Belt and Road". Besides, it will hold large-scale brand

every year in terms of profit and tax delivery. This also shows

promotion activities in Africa and Australia.

that as a solid enterprise, Moutai plays a significant role in creating social wealth, paying tax, increasing industrial investment, and improving employment rate.

Growing Together with "the Belt and Road" For Moutai, "the Belt and Road" construction will provide the opportunities for improvement and growth. For China's manufacturing industry, the 64 countries along "the Belt and Road" will bring not only market space, but also the channels for jointly promoting progress, facilitating exchanges, and

Moutai actively participates in international industry competition and global value chain, and seizes "the Belt and Road" opportunity to internationalize Moutai's products, brand, culture, and marketing.

improving each other. As a "Geographically Representative Product" and a product with origin protected area, Moutai can be produced only at Moutai Town, however, its products, capital, brand culture, and corporate management experience can be transferred. In-depth cooperation and exchanges with "the Belt and Road" countries will bring positive interaction and growth to each other. Yuan Renguo said, "'the Belt and Road' initiative brings a breakthrough for the global economy to revitalize the stock and existing advantages, increase traffic, eliminate trade barriers, and fully tap the potential. 'The Belt and Road' is a vast and complex social space. Therefore, we need to develop a longterm strategy to understand, adapt to, and integrate into it." Moutai takes the participation in "the Belt and Road"

2016 年，貴州茅台酒及系列酒出口 1721.03 噸，實現出

也正是「一帶一路」精神的體現之一。「與 101 年前我們來到

口創匯 3.14 億美元。其中，亞洲市場占比 49.89%，歐洲市場

三藩市時的弱小相對照，茅台今天已經成長為不折不扣的巨無霸

占比 24.56%，美洲市場占比 11.84%，免稅市場占比 9.12%，

企業，」茅台集團公司黨委書記、總經理李保芳在致辭中感慨說，

大洋洲占比 3.47%，非洲市場占比 1.12%。

「我們感謝三藩市，因為在此舉行的巴拿馬萬國博覽會給一百年

這一組數字背後潛藏著一個現象，「一帶一路」沿線國家

前的茅台人開啟了一個走向世界的想像空間。而三藩市貴州茅台

貢獻的增長率非常明顯。目前，茅台酒已經進入 26 個「一帶一

日，是一座美國著名城市給予中國企業的特殊禮遇，是一個民族

路」沿線國家，沿線銷量占比達到全球總銷量的 18.91%，其中

企業的榮耀印記，更是一個古老品牌的世紀回眸，這是理當載入

東盟國家占到沿線國家的 71.11%。尤其值得提及的是，乘著「一

茅台史冊的重大歷史事件。今天，我們回望並紀念這段歷史，就

帶一路」的春風，2016 年茅台在中歐和東歐區域發展喜人，有

是希望這段百年情緣能在未來永遠持續。」

接近 90% 的銷量增長，新開發了立陶宛、白俄羅斯、烏克蘭等

從這個意義推導，不難理解，為什麼茅台高度重視「一帶

國的經銷商。

一路」倡議，希望深度參與其中，並由此提升茅台的企業治理水

「一帶一路」合作倡議發出三年多來，貴州茅台也一直在

準，擴大茅台的戰略視野。如果過去幾年茅台在海外市場上迅速

思考，這對茅台的意義究竟在哪裡？茅台在中國有著龐大的市場

升溫是我們品牌影響力不斷提升，並獲得海外主流市場持續認可

has taken action since two years ago. The initial plan is to

需求。但一直以來因為產量限制，並沒能滿足市場需求，在這種

的結果。「一帶一路」倡議的出台，則為我們打破產品佈局界限，

enter these "Belt and Road" countries and improve mutual

情況下，貴州茅台仍然提出，未來幾年在海外市場的銷售量要達

進一步深度參與國際競爭提供了一個大的視窗和舞台。

construction as the future strategic focus of the enterprise and

understanding through brand promotion activities. Next, we will

到 10%。

carry out more in-depth cooperation in the related aspects, such as capital operation, market development, and public welfare investment. Broadly speaking, Moutai's internationalization started from the Panama Pacific International Exposition 100 years ago, but according to today's standards, the debut on the international stage during that time, despite the hardships, was

過去，我們如果沒有睜開雙眼、走向世界，不斷從全球先

茅台集團董事長袁仁國在「一帶一路」國際合作高峰論壇

進企業汲取營養，以國際化標準要求自己，那我們的企業估計還

期間曾說：「從打造具有國際影響力的品牌來說，如果沒有在海

停留在中世紀的管理水準。茅台現在已經是市值全球第一的烈性

外市場有相當的佔有率，說不過去。其次，海外市場知名度的提

酒企業。但是，我們還沒有真正達到國際化企業的標準。

升，對拉動和穩定國內市場具有直接的帶動作用。還有一點是，

2016 年，茅台在德國漢堡一帶一路活動中，德國前外長約

海外市場的深耕會給整個企業治理機制的改進帶來重要的引領作

瑟夫·菲舍爾交流時，菲舍爾先生對袁仁國說：「歐洲非常歡迎

用。」

像茅台這樣代表悠久傳統文化的品牌企業。」

而 2016 年貴州茅台在三藩市貴州茅台日週年紀念活動，

just a superficial display. Later, after more than 100 years'

在中國製造業裡，茅台屬於財務狀況最好的企業之一。多

development, Moutai's pace is more practical. For example,

94 5 63

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家海外經銷商

年來，茅台立足中國市場的同時，也很重視培育和發展國外新興市場，積極參與國際酒業競爭，深入參與全球價值鏈，搶抓「一帶一路」機遇，推動茅台酒產品、品牌、文化、行銷國際化。當前，茅台在海外的投資包括： 1993 年 8 月，在香港註冊成立全資子公司香港公司，註

冊資本 1289.68 萬元。截止到 2016 年，累計實現資本增值 11212 萬元，資本增值率 869%。2014 年 6 月，香港公司和正邦投資管理（香港）有限公司合資成立貴州茅台酒個性化定制行銷 ( 海外 ) 有限公司，香港有限公司持股 51%，註冊資本 1252.3 萬元。

在歐洲，2013 年 6 月 18 日，茅台投資 2440 萬歐元收

購海瑪酒莊成立法國海瑪酒莊股份有限公司。海瑪酒莊始建於

大洲

1670 年，位於法國波爾多梅多克（Medoc）法定產區，屬於中級明星莊，是梅多克地區最古老的酒莊之一，美國前總統約翰· 甘迺迪、英國前首相溫斯頓·邱吉爾等世界政要曾先後到訪過海

個國家

瑪酒莊。2016 年 8 月，茅台成功引進法國卡慕公司作為戰略投

造業帶來的不僅僅是市場空間，更是參與推動進步、促進交流、

資者，持股 8.93%，同年累計實現收入 1050 萬元。

相互提高的通道。

為進一步拓展海外市場，茅台還在法國巴黎設立全資子公

茅台是中國國家地理標誌保護產品，是原產地認證產品，

司貴州茅台酒巴黎貿易有限公司，作為本公司歐洲業務拓展機

儘管只能在茅台酒廠所在地生產，但它的產品、資本、品牌文化、

構。

企業治理經驗是可以流動的，通過與「一帶一路」國家的深度合茅台酒在海外銷售也有大幅提升。近期，新發展了黑山共

作與交流，會給彼此帶來良好的互動與成長。

和國、立陶宛、馬爾他、羅馬尼亞、比利時、肯亞、坦尚尼亞等

茅台把參與「一帶一路」建設，作為企業未來的戰略重點。

12 個國家和地區的經銷商。2017 年上半年，又發展了愛沙尼

這一行動，從兩年前就已經展開。最初的計劃，是走進沿線國家，

亞和莫三比克等地的新經銷商，目前海外共有 94 家經銷商，產

通過品牌推廣活動，相互增進瞭解。下一步，我們將在資本運作、

品分佈於五大洲的 63 個國家和地區以及全球重要的免稅口岸，

市場拓展、公益投入等相關方面展開更為深入的合作。

茅台的海外市場銷售網路佈局日趨完善。

從廣義上說，茅台的國際化道路，起步於百年前巴拿馬萬

由於產品的獨一性，茅台每年在市場上賺取的利潤、上交

國博覽會。但是，如果以今天的標準看，當年在國際舞台的亮相，

的稅收來看，茅台都是同行業的佼佼者。這也說明，茅台作為實

儘管充滿艱辛，但只是一種淺層次的展示。後來歷經百餘年的發

體企業，對社會財富積累的拉動作用巨大，不管是創造財富、貢

展，茅台的步伐更加踏實，現代工業手段與傳統釀造結合機制在

獻稅收，還是增加產業投資、提升就業率，茅台都是正向因素的

茅台內部的日益完善，茅台酒廠的股份制改造及市場經濟條件下

聚集者。

現代企業制度的建立完善等，如果沒有這些點滴積累和成長，我們今天不可能真正踏足全球市場，並產生越來越大的影響力。

隨「一帶一路」的發展而成長

據瞭解，茅台集團今年將持續在「一帶一路」的機遇下深

對於茅台來說，「一帶一路」建設最大的動力，是茅台有

入提升品牌影響力、打好市場基礎，同時將在非洲和澳大利亞舉

了提升和成長的機會。「一帶一路」沿線 64 個國家，給中國製

行大型品牌推介活動。

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The 20 Years’ Poetry of Hong Kong Remarkable Events of 20 Years after the Hong Kong Reunification

詩詠香江二十載 ——香港回歸 20 週年大事記

The world has been changing greatly from 1997 to 2017. The economy, democracy and politics of Hong Kong have been developing since the Handover under China’s “One Country, Two Systems” and “High Degree of Autonomy” policies. Mainland China and Hong Kong joined together and created numerous achievements. Let us review some of the major events that happened in the last 20 years in Hong Kong. 1997 到 2017 的 20 年來，世界風雲變幻。自 1997 年香港回歸中國後，在「一國兩制」、「港人治港、高度自治」下，中國內地與香港攜手合作，在多方面共同發展，創下了許多雙贏的成就。下面我們將一起回顧這 20 年來香港發生的大事件。

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2002

The large number of increasingly affluent Mainland residents

constitutes an important source of visitors yet to be fully tapped by our tourism industry. The government has reached an agreement with the National Tourism Administration for the abolition of the quota system for the Hong Kong Group Tour Scheme with effect from January 2002. Initiatives will be taken to increase the number of Mainland travel agencies organising tours to Hong Kong. The target is to allow all Mainland agencies organising outbound tours for Mainland residents to arrange Hong Kong Group Tours. 內地漸轉富裕的龐大人口，成為了香港旅遊業重要的客源之一。在 2002 年，內地訪港旅客佔總旅客量約三成。因此特區政府已經與國家旅遊局談妥，由 2002 年 1 月取消「香港遊」配額制度，並同時開始積極增加內地的組團旅行社數目，目標是容許所有組織內地居民「出國遊」的內地旅行社都可組辦「香港遊」。

1997

1999

On 1 July 1997, the transfer of sovereignty over Hong Kong

from the United Kingdom to the People's Republic of China took place, officially marking the end of Hong Kong under British colonial governance under the Sino-British Joint Declaration. This transfer of sovereignty made Hong Kong the first special administrative region of China with a high degree of autonomy.

The government of People’s Republic of China sent two giant

1997 年，中華人民共和國政府和大不列顛及北愛爾蘭聯合

pandas as the gifts to the 2nd anniversary of the Return, named

王國政府透過《中華人民共和國政府和大不列顛及北愛爾蘭聯合

An An and Jia Jia. They had been housing in the Hong Kong

王國政府關於香港問題的聯合聲明》作出承諾，中華人民共和國

Jockey Club Sichuan Treasures at Ocean Park Hong Kong.

政府於 1997 年 7 月 1 日對香港（包括香港島、九龍和新界）恢復行使主權，聯合王國政府於 1997 年 7 月 1 日將香港交還

在香港回歸兩周年之際，中華人民共和國中央人民政府贈送

給中華人民共和國。1997 年 7 月 1 日當日，香港特別行政區成

香港兩只大熊貓，名叫安安與佳佳。他們被安放和飼養在香港海

立，結束了香港的英治時期。

洋公園的「香港賽馬會四川奇珍館」。

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2008

2005

Equestrian competitions at the Beijing 2008 Summer

Hong Kong Disneyland is a theme park located on

Olympics were held from 9 August to 21 August at the Hong

reclaimed land in Penny's Bay, Lantau Island. It is the first theme

Kong Sports Institute and Sheung Yue River in Hong Kong. On

park located inside the Hong Kong Disneyland Resort and it is

8 July 2005, at the 117th plenary session of the International

owned and managed by the Hong Kong International Theme

Olympic Committee in Singapore, it was decided to co-

Parks, and the park consists of seven themed areas. The Hong

host the 2008 Olympic equestrian events in Hong Kong. The

Kong Government hopes to develop Hong Kong's tourism

Chief Executive of Hong Kong welcomed and said that it was

industry to drive the growth of related industries such as retail,

going to be a milestone in the history of Hong Kong's sports

catering and hotel industries, while creating a large number of

development and the Hong Kong Government worked closely

employment opportunities to achieve economic recovery. Hong

with all parties to ensure the success of the event.

Kong Disneyland opened to visitors on Monday, 12 September 2005.

2008 年北京奧林匹克運動會馬術比賽於 2008 年 8 月 9 日至 8 月 21 日於香港新界沙田香港體育學院、彭福公園和雙魚河

香港迪士尼樂園是位於香港新界大嶼山香港迪士尼樂園度

畔舉行。2005 年 7 月 8 日，在新加坡舉行的國際奧林匹克委員

假區內的主題公園，跨越荃灣區及離島區，由香港國際主題樂園

會第 117 次全會上，決定由香港協辦 2008 年奧運馬術項目。

有限公司建設及營運，由香港迪士尼樂園管理有限公司管理。香

時任香港行政長官對香港能協辦奧運馬術項目表示歡迎及深感榮

港迪士尼樂園由 7 個園區所組成，為日本東京迪士尼樂園後，

幸，認為是香港體育發展史上的里程碑。表示香港政府必定會與

亞洲第 2 座迪士尼主題樂園。香港政府希望藉發展香港旅遊業，

各方面緊密合作，確保場事圓滿及成功。

以帶動相關行業如零售業、餐飲業及酒店業等的重現增長，同時製造大量就業機會，達成經濟復蘇。園區於 2005 年 9 月 12 日

2009

正式開放，並仍在不斷擴建中。

2007

Based on the planning of the national highway network, the

Hong Kong-Zhuhai-Macao Bridge will connect Hong Kong on the east bank of the Pearl River Delta to Zhuhai and Macao

The 10th Anniversary of the Hong Kong Special

Administrative Region is a general event organized by

on the west bank. It will provide a significant part of the Pearl

government officials and society in 2007. On July 1, 2007,

River Delta regional transportation loop - being a key new

the Hong Kong SAR coordinated a series of commemorations

highway transport corridor crossing the Lingdingyang area and

of the 10th anniversary of the reunification of Hong Kong. In

connecting the east and west banks of the Pearl River. After the

addition to being able to celebrate with the people, it is hoped

completion of the bridge, it will form a new road connecting

to become an opportunity to educate people about the country

the east and west sides of the Pearl River.

and deepen the public understanding of the state, especially

12 月 15 日，備受矚目的港珠澳大橋正式動工，率先動工

young people.

的部分為珠澳口岸人工島填海工程。港珠澳大橋是國家高速網規

香港特別行政區成立十周年紀念是在香港回歸中國 10 周年

劃中珠江三角洲地區環線的組成部分和跨越伶仃洋海域的關鍵性

期間由政府官方、民間所舉辦的活動總稱。2007 年 7 月 1 日，

工程；亦是在「一國兩制」條件下，粵港澳三地首次合作建設的

香港特別行政區政府統籌的一連串為慶祝香港回歸十周年的紀念

大型基礎設施。港珠澳大橋工程包括海中橋隧工程、港珠澳三地

活動——香港特別行政區成立十周年紀念。這次活動除了能與民

口岸、港珠澳三地連接線等三項主要內容。大橋建成後，將形成

同樂外，政府亦希望慶祝活動可成為增強港人認識國情的一部

連接珠江東西兩岸新的公路運輸通道。

分，以加深市民，特別是青少年，對國家的認識。

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2014 2016 Shanghai-Hong Kong Stock Connect was launched on

17 November 2014, which is a cross-boundary investment channel that connects the Shanghai Stock Exchange and

The South Island Line commenced service on 28 December

the Hong Kong Stock Exchange. Under the program, investors

2016, which connects the center business district from Admiralty

in each market are able to trade shares on the other market

Station to the Southern District of Hong Kong Island. Trains are

using their local brokers and clearing houses. It aims to promote

remotely controlled from the Operations Control Centre as the

2017 July 1, 2017 marks the 20th anniversary of the return of

Hong Kong to our Motherland and the establishment of the

tomorrow. While we take stock of what we have achieved over

Hong Kong Special Administrative Region (HKSAR).

the past two decades, we also look ahead to new opportunities

Since Hong Kong’s return to the Motherland, the principles

two-way opening-up and healthy development of the capital

Disney Line and the Airport Express Line. The Southern District

market on the mainland and Hong Kong. Adding an important

of Hong Kong Island was not served by any rail transport prior

of "one country, two systems", "Hong Kong people administering

part of this endeavor is to further open up the service sector,

to the opening of this line, and now there is a fast, reliable and

Hong Kong" and a high degree of autonomy have been

including the capital market.

convenient public transportation that shortened the distance

successfully implemented in Hong Kong. With the staunch

between the CBD and southern district.

support of our country, the concerted efforts of all sectors of the

滬港通全稱滬港股票市場交易互聯互通機制試點於 2014 年

• Opportunity" which speaks volumes about our vision of

and work together to build a better Hong Kong.

二零一七年七月一日是香港回歸祖國和香港特別行政區成立二十周年的大日子，意義重大。回歸以來，「一國兩制」，「港人治港」，高度自治在香港

Hong Kong community and the co-operation of the Mainland

11 月 17 日開通，是中國上海證券交易所、香港交易所、中國

2016 年 12 月 28 日南港島線通車，連接香港中心商業區

provinces and municipalities, Hong Kong has made good

成功落實。有賴國家大力支持，香港社會各界同心協力以及內地

證券登記結算有限責任公司及香港中央結算有限公司聯合開展的

和港島南區。南港島線作為一個獨立運作的路線，採用全自動列

progress in its social and economic development. The 20th

省市配合，香港的社會和經濟發展取得一定的成績。回歸二十周

滬港股票市場交易互聯互通機制試點。滬港通由上海證券交易所

車控制系統運作。是繼迪士尼線及機場旅客捷運系統後香港第三

anniversary of our return to the Motherland is a significant

年是一個重要的里程碑，為了與全港市民分享回歸二十周年的喜

和香港交易所建立技術連接，使中國內地和香港投資者允許通過

條採用全自動列車控制系統運作的港鐵路線。南港島線為一直未

milestone and a great opportunity to share the joy of the 20th

悅，特區政府以「同心創前路，掌握新機遇」為主題，與社會各

當地證券公司或者經紀商買賣規定範圍內的對方交易所上市的股

有鐵路通達的南區，以及現時已有鐵路行走的香港島北部提供快

anniversary with the whole community, the HKSAR Government

界攜手舉辦一連串豐富、精彩的慶祝活動。活動主題凸顯未來願

票。滬港通是中國資本市場對外開放的重要內容，有利於加強兩

捷、可靠、方便的交通服務，把南區跟市中心商業區，縮短這些

is joining hands with different sectors to organise a wide

景，在回顧過去二十年的成就之餘，亦展望日後發展，群策群力，

地資本市場聯繫，推動資本市場雙向開放。

地區與香港其他地方的距離。

variety of celebrations under the theme of "Together•Progress

把握新機遇，建設更美好的香港。

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Moutai, Together with Hong Kong Goes Further and Further 茅台在香港

Moutai Stepped into Hong Kong in 1959 In 1959, Feitian Moutai was introduced in Hong Kong by China Wines Trading Co. (Hong Kong Agency of China National Cereal, Oil & Foodstuffs Import and Export Corporation), and the relationship between Moutai and Hong Kong has been closer and closer since then. Besides several franchisers in Hong Kong providing adequate supply of Moutai, Moutai sponsored many local events and established the Hong Kong Moutai Club Limited as well. Starting from Hong Kong, Moutai is sparing no effort to enhancing the international brand image.

TEXT/ 文 Jessica ZHANG

Hong Kong Celebrities Gathered for Celebrating Moutai’s 100th Anniversary of Winning the Gold Prize On 20 August 2015, Hong Kong Moutai Club Limited held the “Hong Kong Night” activity at hotel InterContinental Hong Kong to celebrate Moutai’s 100th anniversary of winning the gold prize. Yuan Renguo (Chairman of Moutai Group and Kweichow Moutai Co. Ltd.), Ji Youming (Chairman of Hong Kong Moutai Club Limited), He Jing (Director of the LOCPG HK Kowloon Sub-Office), as well as other political, business and cultural elites attended the celebration. In the speech, Yuan Renguo extended his sincere gratitude to all guests for continuously caring and supporting Moutai. Yuan Renguo said, “With the care and support from all sectors of society, Hong Kong Moutai Club Limited has greatly promoted the spread of Moutai Liquor culture in Hong Kong. Moutai Group will review carefully its glorious journey of growth and further enhance the domestic and international influence of national brand, driving Moutai to continuously advance with China’s development, national revitalization, and times,

Looking back to the past 20 years since Hong Kong returned to China in 1997, Kweichow Moutai has always been keeping a solid relationship with Hong Kong. Moutai paid much attention to HK market and widely spread the brand image in Hong Kong. According to the social culture in HK, Moutai has organized many large-scale events with the intention of letting people know more about Moutai and turn to be fans of Moutai. At the same time, Moutai continuously provided high-quality Moutai baijiu for Hong Kong citizens.

constantly bursting with new vitality, and becoming the most influential liquor enterprise of the world.”

Moutai Became the Sole Sponsor of Lei Yue Mun Seafood Festival 2015 Lei Yue Mun on Hong Kong side is the most famous place among Hong Kong seafood district. This village has a 150-

回顧香港回歸 20 週年，貴州茅台與香港的聯繫十分緊密。在香港當地，茅台對自身品牌進行大力推廣，因應香港社會文化特點，在香港舉辦了多個大型的活動，讓更多香港人認識茅台、了解茅台，甚至成為茅台的愛好者，並持續為他們提供高質量的茅台酒。

year history. From the 1960s, it began to gain a reputation as a good spot for alfresco seafood dining. The first Lei Yue Mun Seafood Festival was launched in 1992, which was very successful in promoting business so the event is held annually ever after. China Kweichow Moutai honourably presents Lei Yue Mun Seafood Festival 2015 offering a platform for residents and tourists tasting fabulous food and Baijiu. The Official sponsor, Kweichow Moutai, specially prepared

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a variety of stunning programmes this year including lion dance

酒瓶在市面上並不多見，適逢茅台金獎百年，與這裏的古樸風情

and kylin dance. In addition, Moutai designs many liquor

相得益彰，亦成爲香港九龍東區一顆璀璨的寶石。

cabinets to display some valuable Moutai. 2015 is Moutai’s 100th anniversary of winning the gold prize at the Panama

茅台酒見證香港貴州商會成立

Pacific International Exposition which transcends the realm of a gourmet visiting place to glittering pearl along the seaside of

2015 年 11 月 28 日，由港區貴州政協委員牽頭成立的香

Kowloon East.

港貴州商務促進會成立典禮在香港會展中心舉行。中央委員、貴州省委常委、貴州省委統戰部部長劉曉凱，中央人民政府駐港聯

Moutai Witnessed the Establishment of the Hong Kong Guizhou Chamber of Commerce

絡辦公室副主任林武，九龍工作部部長何靖，集團公司董事長、股份公司董事長袁仁國出席典禮。中華海外聯誼會理事、貴州省政協常委計魏鳳英擔任該會會長並主持典禮。

On November 28, 2015, led by members of Hong Kong Guizhou CPPCC, inauguration ceremony of Hong Kong Guizhou Chamber of Commerce was held in HK Convention

茅台領導調研茅台港澳地區市場

and Exhibition Centre. Liu Xiaokai (Central Committee Member,

2016 年 5 月 28 日，茅台集團公司總經理李保芳赴香港調

Standing Committee of Guizhou Province and Deputy Director of United Front Work Department of Guizhou Province), He

Chairman of Hong Kong Moutai Club Limited, Shi Ziqing,

Jing (Director of the LOCPG HK Kowloon Sub-Office), as well

the Director of Hong Kong Moutai Club Limited and Yang

as Yuan Renguo (Chairman of Moutai Group and Kweichow

Sunxi, the Chief Supervisor of Hong Kong Moutai Club Limited

Moutai Co. Ltd.) attended the ceremony.

attended the event.

Jiwei Fengying, the council member of Overseas Chinese

On behalf of the Moutai Group, Yuan Renguo welcomed

茅台 1959 年進入香港

區相關負責人匯報工作。

自 1959 年「飛天」茅台酒由中國酒業貿易有限公司（中國

李保芳在香港國際機場免稅店實地考察專供海外的「卡慕」

糧油食品進出口公司在香港的經銷處）引進香港，茅台與香港的

茅台酒銷售情況，了解新產品和年份酒的市場需求和價格信息。

關係由此日趨緊密。

李保芳說，從調研情況來看，港澳地區茅台酒市場總體穩定，信

United Friendship Conference and the standing Member of

the guests and expressed the sincere gratitude. In his speech,

CPPCC Guizhou Provincial Committee was appointed as the

he said, “Since the Hong Kong Moutai Club Limited was

充足的貨源外，還積極贊助並參與香港本土各項活動，成立了香

president and she host this ceremony.

established 15 years ago, with the concerning from all levels

港茅台之友協會，並以香港爲起點，輻射全球，提高品牌的國際

governors and with the support from all our social friends,

認知。

Leaders of Moutai Studied the Market Sales of Moutai Liquor in Hong Kong

研茅台酒、個性化定製酒和新產品的市場銷售情況，聽取港澳地

心進一步加強，個性化產品消費有擴大趨勢。

茅台除了在香港設立多處經銷點爲香港的茅台愛好者提供

袁仁國出席香港茅台之友協會成立 15 周年紀念活動

Moutai’s international reputation has been enhanced and the Moutai culture has also been widely spread from Hong Kong to the world.” At the same time, he thanked the senior members of Hong Kong Moutai Club Limited for their continual support and

On May 28, 2016, Moutai Group Party Secretary and

leadership.

General Manager Li Baofang investigated the market sales of Moutai liquor, personalized liquor and new products in Hong

Moutai and Xijiu Participated in the Hong Kong International Wine & Spirits Fair

Kong and listened to the report from the directors of Hong Kong and Macau regions. At the duty-free shop of Hong Kong International Airport, Li Baofang surveyed the sales of “Camus” Moutai that was

From November 10 to 12, 2016, organized by Hong

exclusively provided for overseas market, and enquired the

Kong Trade Development Council (HKTDC), the 9th Hong

market demands, as well as the price of new products and

Kong International Wine & Spirits Fair was held at Hong Kong

Millesimes Moutai. According to Li Baofang, the survey

Convention & Exhibition Centre (HKTDC).As a main trade

results showed that the overall Moutai liquor market of Hong

and promotion platform in the industry, this wine & spirits fair

Kong and Macau was stable and with more confidence, the

gathered over 1,060 exhibitors from 36 countries and regions

consumption of personalized products was increasing.

and held more than 60 special activities. In the fair, Guizhou’s famous liquor delegation held the

Yuan Renguo Attended the 15th Anniversary Celebration of Hong Kong Moutai Club

“Guizhou Famous Liquor Promotion” at HKCEC to promote major Guizhou liquor brands. Six well-known brands including

2016 年 6 月 24 日，慶祝香港回歸 19 周年暨香港茅台之友協會成立 15 周年紀念活動在香港舉行，集團公司董事長、股

香港名流齊聚共祝茅台金獎百年

份公司董事長袁仁國，香港茅台之友協會會長計佑銘、總監施子

2015 年 8 月 20 日，香港國酒茅台之友協會在香港洲際酒

清、監事長楊孫西等一百余名協會成員及重要嘉賓出席紀念活動。

店舉辦茅台金獎百年「香江之夜」活動，茅台集團公司及貴州茅

袁仁國代表集團公司對蒞臨活動的嘉賓和協會會員表示熱

台酒股份有限公司董事長袁仁國，香港茅台之友協會會長計佑

情的歡迎和衷心的感謝。袁仁國指出，香港茅台之友協會成立

銘，香港中聯辦九龍工作部部長何靖等政界、商界、文化界精英

15 年來，在社會各界人士的關心和大力支持下，在協會多位老

人士參加慶典活動。

先生的領導和協會全體成員的努力下，不斷加強香港地區茅台酒

袁仁國在致辭中對各位嘉賓長期給予茅台的大力關心和支

宣傳推廣和國酒文化的傳播，提升了茅台酒的國際影響力，茅台

持表示衷心的感謝。袁仁國說，香港國酒茅台之友協會在社會各

酒越來越受到消費者的喜愛。

界的關心和支持下，極大地推動了香港地區茅台酒文化的傳播。茅台集團將認真回顧成長的光輝歷程，進一步提升民族品牌國際

茅台、習酒參展香港國際美酒展

國內影響力，讓茅台隨著中華歷史的發展、民族的振興不斷與時俱進，不斷煥發勃勃生機，成爲最具國際影響力的白酒企業。

由香港貿易發展局（香港貿發局）主辦的第九屆香港國際美酒展於 2016 年 11 月 10 至 12 日在灣仔香港會議展覽中心舉行。美酒展是業界主要的貿易及推廣平台，雲集了來自 36 個國家及

國酒茅台獨家贊助 2015 香港鯉魚門海鮮節

地區逾 1060 家參展商展示環球佳釀，並安排超過 60 項特別活

鯉魚門位於香港九龍半島的東南面，已有逾 150 年歷史，

動。

Moutai and Xijiu actively participated in the fair, starting the

逐漸發展成爲馳名海內外的海鮮美食區。1992 年起，鯉魚門開

當天，貴州名酒代表團還在會展中心舉行「貴州名優白酒推

internationalization process of the “Guizhou Liquor’s Trip in

始舉辦海鮮節，成功推動了當地經濟的發展。2015 年，國酒茅

介會」，面向社會各界推介各大貴州酒品牌。茅台、習酒等六家

anniversary of Hong Kong Moutai Club Limited and the 19th

China”activity. After the opening of the fair, Jiang fragrance

台獨家贊助鯉魚門海鮮節，讓大家在這個歡樂的節日裏，既能品

知名品牌積極參展，拉開了「黔酒中國行」活動的國際化進程。

anniversary of Hong Kong’s Return to China was held in

liquor enthusiasts from all around the world came to the

嚐佳餚，也能以酒會友。

展覽開幕後，來自世界各地的醬酒愛好者來到貴州展廳，逐一品

Hong Kong. Yuan Renguo, the Chairman of Moutai Group

Guizhou pavilion to savor such famous liquors as Moutai and

and Kweichow Moutai Co. Ltd., together with Ji Youming, the

Xijiu.

On June 24, 2016, the celebration dinner of 15th

開幕當天，除了欣賞具有中國傳統特色的舞獅表演外，民衆

鑑茅台、習酒等名優白酒。

還可以再餐廳裏各顯要位置欣賞年份珍貴的茅台酒。此次展出的

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MOUTAI Magazine

香港市場在售的多個系列的茅台酒，其中包括： Moutai Collections sold in Hong Kong are as below:

Gift Moutai Series

Common Moutai Series 標準裝茅台酒 The 53% Vol Feitian Moutai is the leading product of Kweichow

禮盒酒系列

Millesimes Moutai Series

With individuality, the Gift Moutai series are the result of careful

陳年酒系列

and small-batch blending of strictly selected base liquors with

Moutai and a classic of Chinese Jiang Fragrance liquor.

Aged Moutai liquor of specific years uses a liquor aged at least

different ages, stages, fragrance types and liquor types. Packed

Featuring prominent Jiang fragrance, elegant, delicate, mellow,

15 years as base, which is then blended with liquors made in

in different bottles and boxes, each type of Gift Moutai shows

long aftertaste, and lasting empty-cup fragrance, the 53% Vol

different years (strictly selected by liquor-making masters), with

its distinctive temperament and unique attitude to life; however,

Feitian Moutai has won many international awards.

different stages, fragrance types, and liquor types to produce

all of them share the common features of Chinese classical

different classes of aged Moutai liquor with a rich mouthfeel.

culture and are very suitable for you to collect as well as

53%Vol 飛天茅台酒是貴州茅台的主導產品，其醬香突出，優雅

Generally speaking, according to age and quality, the aged

carefully savor and appreciate with your friends and family.

細膩，酒體醇厚，回味悠長，空杯留香持久，是中國醬香型白酒的經典之作，多次榮膺股票機大獎。

Moutai liquor can be categorized into four classes: 15-year, 30-year, 50-year and 80-year.

禮盒茅台酒系列，臻選不同年齡、不同輪次、不同香型、不同典

Alcohol content: 38% Vol Feitian Moutai

型酒體的茅台原酒，小批量精心勾調出獨具個性的佳釀。同時，

Capacity: 500ml

每一款的酒瓶與酒盒，面貌各異，呈現出不同的氣質，表明各自

特定年份的陳年茅台酒，以不低於 15 年酒齡的老酒爲基酒，再與釀酒大師嚴選出的不同年齡、不同輪次、不同香型、不同

的生活態度，卻同時具有中國古典文化的共同特徵，尤其適合與

Alcohol content: 43% Vol Feitian Moutai

典型酒體的原酒相勾調，釀製出口感豐富、不同等級的陳年茅

Capacity: 500ml; 1000ml

您的好友、親人一起細心品評、欣賞與收藏。

Alcohol content: 53% Vol Feitian Moutai

Paper Precious:

茅台酒紙盒珍品

Capacity: 50ml; 200ml; 375ml; 500ml; 1000ml

Alcohol content: 53% Vol

酒精度 : 53% vol

Capacity: 50ml; 375ml; 500ml

容量 : 50ml/ 375ml/ 500ml

Wood Precious:

茅台酒木盒珍品

50-Year Millesimes Moutai

Alcohol content: 53%Vol

酒精度 : 53% vol

80-Year Millesimes Moutai

Capacity: 500ml

容量 : 500ml

Four-Capacity Set:

四套裝茅台酒

30 年陳年茅台

酒精度 : 53% vol

Alcohol content: 53% Vol

酒精度 : 53% vol

50 年陳年茅台

容量 : 50ml/ 200ml/ 375ml/ 500ml/ 1000ml

Capacity: 50ml; 200ml; 375ml; 500ml

容量 : 50ml/ 200ml/ 375ml /500ml

80 年陳年茅台

台酒，一句酒齡和酒質劃分爲 80 年、50 年、30 年、15 年四種等級。 15-Year Millesimes Moutai 30-Year Millesimes Moutai

酒精度 : 38% vol 容量 : 500ml 酒精度 : 43% vol 容量 : 500ml/ 1000ml

15 年陳年茅台

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MOUTAI Magazine

Moutai: A Tresure to the Masses Interview with Dr. JOSE Sunsay YU

茅台酒是人民大眾的珍品 ——專訪楊孫西博士

TEXT/ 文 Jocelyn Chenlin Liao IMAGE/ 圖 Fotop Perry

Dr. JOSE Sunsay YU, in addition to the member of 10th and the 11th CPPCC Standing Committee, Hong Kong Bauhinia Chapter winner and Chairman of Board of the HKI Group, has a special identity – the supervisor of Hong Kong Moutai Club. Mr. Yu, who has been collecting Kweichow Moutai since 1960s, is a loyal Moutai supporter and witnessed the development of this Chinese national liquor brand in half a century.

楊孫西博士，除了第十屆、第十一屆中國人民政治協商會議常委、香港大紫荊勳賢獲得者及香江國際集團董事長外，還有一個特別的身份——香港國酒茅台之友協會監事長。從 1960 年代起收藏貴州茅台酒，楊孫西可謂茅台的忠實支持者，並見證了這一中國國酒品牌這半個多世紀以來的變化。 34

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Unintentionally Collecting to Famous Collector Yu was born in Shixi City of China's Fujian Province in November 1938. At the age of 12, Yu and his family immigrated to Hong Kong. Later on, he started his career in the textile industry. In 1957, the first China Import and Export Fair ("Canton Fair") was held in Guangzhou. The Chinese General Chamber of Commerce in Hong Kong received the invitation. As a member of the Chamber, Yu came to Guangzhou to attend this "China's Top One Exhibition" frequently, which made him have affinity with Moutai. Whenever Yu was back to mainland China, he always bought several bottles of Moutai. Many of his friends did the same thing. Yu says, “At the beginning, I had no intention to collect Moutai but thought Moutai was for drinking. The earliest body of Moutai bottle from his collection was made of opaque glass fiber. Those older ceramic bottles were difficult to be acquired because of the liquor evaporation. At Yu’s office and home, there are Moutai showcases displaying over one thousand different aged or different series of Moutai. In these collections, there are many trademarks of the old one, such as “Five-star”, “Sunflower”, which were no longer produced. In recent decades, he sometimes collected Moutai from his friends who cannot drink too much. Not only in Hong Kong and mainland China, Yu also expands his collection from overseas. When many overseas Chinese return home, they will always buy several bottles of Moutai. Yu often purchases or sends gift as replacement to gain rare Moutai as many bottles of Moutai are just put on the shelves and nobody drinks them. Many a little makes a mickle. In Yu’s over 1,000 pieces, over 100 of them are from abroad.

High-qualified Liquor has Stable Quality In these 50 years, Yu tastes innumerable liquors and builds up his own view on high-qualified liquor. When talking spirits, people will mention whisky and brandy. In Chinese Baijiu brand, Yu has the highest regards for Kweichow Moutai. "Good liquor should have stable quality. No matter in which age they are produced, they are able to maintain a fixed quality," Yu said. Why Moutai is the most popular Baijiu? People can always tell its unique jiang fragrance in different aged Moutai. However, the quality of other Baijiu brands probably is not fixed. The deepest impression left by Moutai to Yu is that after opening a bottle, the fragrance overflows. If the surrounding air

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MOUTAI Magazine

is not good, you cannot smell it. If the air is particularly fresh,

good after you add several drops of Moutai." Yu shares his

you can smell it even you are far away from it. Yu talked about

experience, "During a meal, if the owner uses Moutai as a

his previous boat trip. At that time, the sea air was fresh and he

sauce, it’s very easier for him to arrange a satisfied meal." Due to desired marketing strategy and price adjustment in

opened a bottle of Moutai, its fragrance can be spread from

recent years, Moutai is taking a further step into thousands upon

the bow to the stern.

thousands of households in China. For example, during the

The most important point is that after people drink Moutai, they will not have a headache and are not easily drunk. "Even

Chinese New Year Festival, if you open a bottle of Moutai, the

if you drink more and speak a little more, you can be decent,"

whole family is happy. "Moutai belongs to the public. Children

Yu said. The effect of alcohol disappears in several hours after

are filial piety of their parents with Moutai. It’s liquor for family

you drink. For example, if you drink Moutai at lunch time, you

reunion," Yu said.

are refreshing until night. Stable quality, continuous improvement of packaging

Hong Kong Moutai Club

technique and superb level staff are the core reasons why

16 years ago, Hong Kong already has a group of locals

Moutai has a market value of over 500 billion Chinese yuan and becomes the most valuable distillery in the world. Although

who are fans of Moutai. In the 1990s, Yu participated in a

there are different distilleries at Moutai Town, no one can be

charity event and had the opportunity to visit Moutai distillery

compared with Moutai. Moutai’s brewing engineers use ancient

in Guizhou. The trip made Yu obsessed, and after returning to

production technology for reference and at the same time keep

Hong Kong, he and his friends built up the Hong Kong Moutai

improving their technique.

Club. The club aims at attracting more and more Hong Kong people to know Moutai and love Moutai. Founded for 16 years, the club has developed nearly 200 members. The club

A Chinese Liquor Brand for All Chinese

members make friend by Moutai. It expands the reputation of Moutai in local high-end people.

In China, if people serve Kweichow Moutai in a banquet

In recent years, the Hong Kong Moutai Club set up a youth

or take it as a gift to friend that means you are very important to them. Not only drinks Moutai, Yu sometimes uses several

association for the youth generation to love Moutai and learn

drops for flavoring. Moutai cannot be combined with water or

more about the Chinese baijiu culture and Chinese culture.

ice but Chinese cuisine. “The taste of the dishes is particularly

I almost collect all the special Moutai from mainland China and abroad. 國內外有特色的茅台酒，我收得差不多了

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MOUTAI Magazine

從無意收藏到收藏名家 1938 年 11 月出生在福建省石獅市的楊孫西，12 歲時隨家人赴港定居，並以紡織生意起家。1957 年，第一屆中國進出口商品交易會（此後俗稱「廣交會」）在廣州舉辦，香港的中華總商會（簡稱「中總」）是受邀的對象。作為成員的楊孫西，在 1960 年代起已頻頻從香港前往廣州參加這個「中國第一展」，他與茅台的結緣也始於那個年代。每當回到中國大陸，他總要買一些茅台回香港。他中總的會員朋友亦是如此。楊孫西說，剛開始無意收藏，只覺得茅台是用來喝的。當他納入最早的一瓶茅台酒時，茅台剛運用不透明的玻璃纖維作為酒瓶的材料，年代更久遠的陶瓷瓶裝已很難被收購到，即使有，酒大多數都蒸發了。楊孫西先生的辦公室和家裡，都有一個茅台展示櫃。在這些藏品中，有不少商標古舊的茅台酒，例如茅台五星、葵花這些不

全球市值第一酒廠的重要原因。雖然茅台鎮有不少酒廠，但沒有

復出產的酒，也能發現不同年份和不同系列的茅台酒。楊先生憑

一個品牌能與茅台相比，因為茅台釀酒師的技術，是從古時的生

着喜好和機緣，不僅從內地和香港的友人手中置換有特色的茅台

產技術借鑒而來並一直在飛躍式地提高。

酒，每每出差海外，他都會留意海外友人家是否存有罕見的茅台。如有發現，他都會想辦法以禮物的形式與之置換。每次收幾隻，

老百姓的珍品

積少成多。在他 1000 多支茅台藏品中，從過國外收回的至少有 100 多支。

在中國，人們如果以貴州茅台酒宴請客人或贈予朋友，可謂

楊先生會心地說：「國內外有特色的茅台酒，我收得差不多

相當重視對方。在楊先生口中，茅台的品用多了一個方式——少

了。」

量地被當為飯菜調料。「無論是一碗白飯，一道菜，一碗湯，倒一點茅台酒在其中，味道非常特別。茅台不像洋酒，無法跟水或者冰較好地結合，但和其它中國菜結合，菜餚的味道就特別好，」

好酒 = 品質穩定

楊先生分享他的經驗說道，「在一餐飯中，無論人們品嚐的是中

這 50 多年來，楊孫西先生品酒無數。對於好酒，他有自己

國哪一個地區的菜餚，茅台酒都能完美的融合該菜系獨特的風

的觀點。

味。」

高度酒方面，港人普遍接觸的是威士忌、白蘭地，而在中國

由於近年營銷策略和價格的調整，茅台更進一步走入了中國

白酒中，楊先生最肯定的是貴州茅台酒。「大家公認好的酒，首

千家萬戶。過年過節，一人開茅台，全家皆高興。「茅台成為了

先質地要很穩定，無論哪個年代產出的，都能夠保持固定的品

老百姓的酒，兒女孝順父母的酒，家庭團聚的酒。」楊先生最後

質。」楊孫西說。為什麼茅台比較受青睞？因為無論它出自哪個

補充道。

年份，人們都可以喝出茅台獨有的醬香味道，如果換作其它的酒，品質的穩定不一定是常態。

香港國酒茅台之友協會

茅台給楊先生印象最深的其中一點是開瓶以後香飄四溢。如果周圍空氣不好，茅台的酒香也發揮不出來。空氣特別清新的地

在 16 年前，香港已有一批飲茅台、愛茅台的人士。1990

方，則酒香四溢，離很遠也聞到。楊孫西談到以前坐船出海時，

年代，楊先生與志同道合者在中國內地參與慈善活動時，有機會

海面空氣清新，開一支茅台，香味則可從船頭散播到船尾。

隨團前往貴州茅台酒廠參觀。這次茅台之行，讓他念念不忘，並

最重要的一點，楊先生以過來人的經驗肯定了茅台喝多了不

在回港後與愛好茅台的朋友共同成立了香港國酒茅台之友協會，

上頭的益處。

吸納了解茅台、喜歡茅台的各界人士，并由茅台之友協會搭台，

「即使喝多了，講話多一點，但不會亂講。」他笑說道。午

以茅台酒為媒介，唱出了一系列弘揚國酒文化、廣交各界好友、

飯 12 點喝，到 3 點，就散了酒氣。中午喝了酒以後，過了兩、

發展中港兩地經濟的大戲。創會 16 年來，該協會已發展了近

三個小時便酒醒了，一直到晚上的精神狀態都會比此前好。喝咖

200 名會員，並擁有了屬於茅台之友協會專屬的茅台酒——藍茅。

啡雖然也提神，但有的人因咖啡因易情緒不安定，喝茅台後心情

協會以酒會友，擴大了茅台在香港高端消費群體的知名度。

會一直很舒暢。

近年來，香港國酒茅台之友協會成立了青年委員會，旨在發

品質如一、包裝質量持續的改進、技術人員精湛的水平，

展更多香港的年輕人熱愛茅台，凝聚年輕的一代推廣茅台酒文化

也是楊先生認為茅台集團市值如今能達到 5000 億人民幣並成為

及中華文化。

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MUSE 樂

MOUTAI Magazine

The City Full of Aroma Moutai Cocktails and the Prestige Bars in Lan Kwai Fong Happy 20th Party

醇香滿城芳茅台蘭桂坊慶香港回歸 20 週年紀念活動新款茅台雞尾酒進駐香港頂級酒吧 TEXT/ 文 Spencer Hua IMAGE/ 圖 Fotop Perry

2017 is the 20th anniversary of Hong Kong’ Return that brings the opportunity for whole city to join together and celebrate. As one of Hong Kong’s most popular tourist’s site, Lan Kwai Fong invited Moutai to cooperate and launch a “Lan Kwai Fong Happy 20th Party”, which will bring Moutai cocktail to the most prestige bars. The party is the first large-scaled street event in Hong Kong since the Handover in 1997 in celebration of the HKSAR establishment anniversary. 2017 年是香港回歸二十週年，也給全香港帶來了一個共慶佳期的機會。作為香港的地標之一，茅台與蘭桂坊共同舉辦「蘭桂坊快樂二十週年活動」，將茅台雞尾酒推向最具聲望的酒吧。這個活動也是 1997 年香港回歸 20 年以來首次在本地舉行的大型街頭慶回歸紀念活動。 42

ahtik

JUNE 2017

MUSE 樂

MOUTAI Magazine

Wahtiki

Wahtiki Island Lounge comes with an impressive pedigree

– the bar’s founders are Shi Wah Lee and Philip Lee. Shi Wah Lee (the “Wah” in “Wahtiki”), the soul of Wahtiki,was born in Hawaii and has 45 years of experience in mixology and tiki bars, including a spell at the storied Trader Vic’s in London’s Hilton hotel.

As you step through a nondescript door on the third floor

of Seabird House, Wahtiki wafts you to the South Pacific with cane furniture, Polynesian motifs and ingenious subtle lighting which gives a feel of sunshine filtering through tropical trees.

There’s food from the islands to go with the drinks, and service is welcoming. It aims at revisiting the golden age of tiki and that’s where that pedigree comes in. Potent and packed with fresh fruit, these drinks bear no resemblance to the sickly sweet, watered down offerings too often sold as tiki drinks elsewhere. With the 20th anniversary party of Hong Kong’s Return in Lan Kwai Fong, Wahtiki relaunched one of the bar’s specialities China Touch, which made of Moutai and packed with complex, fresh and intense flavours, such as Scotch. Mr.

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Lee said that he invented China Touch almost 15 years ago, and it is on the must-order list in his bar. “Mixologist should be like a doctor who can remember all the taste and effect of those ingredients. Moutai is strong and mixologist should know how to balance its flavor with other ingredients.” Hong Kong 20 is another cocktail that Shi Wah Lee tailor-made for the anniversary and also uses Moutai as main ingredient. Hong Kong 20 was full-flavoured and powerful. It is also made of Moutai and strong indeed, yet well-balanced. The two cocktails adapt the concept of “Yin” and ”Yang”, which target to different genders and ages. We had a short interview with Shi Wah Lee when he was mixing drinks. He said that to become a good mixologist, mixing speed is the most important thing. “No customers would like to wait 15 minutes for a cup of drinks, so you have to speed it up.” Shi Wah Lee invented a pouring technique which is able to mixing more than one cup of drinks at the same time, fast and accurate. Shi Wah Lee was the owner of several bars in the Southern China, and he has been a mixologist for almost 50 years. Now the master is retired but still active in inventing new drinks. In Hong Kong, Philip Lee is also well-known as the husband of local famous actress Myolie Wu.

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Wahtiki Island Lounge 酒吧擁有令人印象深刻的血統。酒吧由李樹華和李承德父子創辦，李樹華（Wahtiki 中的 Wah 也就是取自「華」字的發音）是 Wahtiki 的靈魂人物。他出生於夏威夷，在 tiki 酒吧有 45 年的經驗其中包括在倫敦的希爾頓酒店任職。 Tiki 是夏威夷的圖騰。上世紀 30 年代，tiki 酒吧首先在美國出現。當穿過中環 Seabird House 三樓的一個不起眼的門口時， Wahtiki 用木質家具，波利尼西亞圖案和巧妙的照明讓人彷彿置身南太平洋，可感受到通過熱帶樹木過濾的陽光。配合著仿佛來自島嶼的食物與飲料，服務熱情讓人仿佛置身于夏威夷的篝火晚會中。為了重新審視 tiki 酒吧的黃金時代，調酒師在這些飲料中加入鮮嫩的水果，讓這些飲料與其它地方經常出售的那些 tiki 飲料不太相似。伴隨著蘭桂坊香港回歸二十週年紀念活動，Wahtiki 將重新啟動他們特別款雞尾酒之一——用茅台調製的 China Touch，這是一杯混合了蘇格蘭威士忌，能帶出茅台酒新鮮強烈的口味的雞尾酒。李樹華 15 年前就發明了 China Touch，而且在他的酒吧里是顧客最愛。他說：「調酒師應該像醫生一樣能夠記住這些成分的所有味道和效果。茅台的味道非常強烈，調酒師應該知道如何平衡其味道與其它成分。」 Hong Kong 20 是 Wahtiki 為此次蘭桂坊活動量身訂做的另一款雞尾酒，也是以茅台為主要成分。Hong Kong 20 風格獨特，功能強大。它也是由茅台調製而成的，口味獨特，也很好的平衡了茅台和其它烈酒的味道。兩種雞尾酒融入陰陽的概念，旨在更好的滿足不同的性別和年齡的需求。在李樹華調酒時，我們對他進行了簡短的採訪。他說要成為一個好的調酒師，調酒速度是最重要的。「沒有顧客為了喝一杯飲料會等 15 分鐘，所以調酒師必須要加快速度。」李先生發明了一種能夠同時混合多杯飲料的調酒技巧，快速而準確。李樹華曾在中國南部擁有許多間酒吧，並且已經當了五十年調酒師。現在李先生已經退休，但仍然非常活躍的發明著各種新的雞尾酒，其子李承德在香港受到關注的另一個身份是當地知名藝人胡杏兒的先生。

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Bar De Luxe The Wyndham Street cocktail bar is created by Brandon Chau and Roger Chan of Attire House, and award-winning bartender Hidetsugu Ueno of Tokyo’s legendary Bar High Five (world’s top 50 bar). The latter may sound familiar, following the bar’s twomonth stint over at The Landmark Mandarin Oriental’s MO Bar, where we got a taste of Ueno’s brazen bartendering style. His protegee, Yuriko Naganuma, is now heading up the Central bar to carry on the legacy of shaking up exquisite. Joining the 20th anniversary party of Hong Kong’s Return in Lan Kwai Fong, Bar de Luxe launched a new Moutai cocktail named “Blossom of Flowers”. This set of cocktails is divided into three cups, two shot cups and a martini cup, Yuriko Naganuma said that in the taste of this set of cocktails, it is best to drink the shot cups first, and then enjoy the martini cup, which can maximize the flavour of Moutai. This was the first time that Yuriko Naganuma tried Moutai. She felt that Moutai is very special in its taste, which is full of complex taste and rich aroma. Therefore she added Gin, Aperol, passion fruit juice, grapefruit juice, lemon juice and other ingredients. With Moutai’s complex and varied taste, this set of cocktails fully reflects the enthusiasm and vitality of Hong Kong. Yuriko cut lemon peel into a butterfly-shaped as garnish, above which has a star, inspired by the flag of Hong Kong SAR. Yuriko Naganuma also created two cups of small spirits, which have the meaning of "Cheers" to celebrate the anniversary, and coincide with Moutai’s brand image. In addition, Bar de Luxe as a Japanese-style bar, Yuriko Naganuma deliberately mixed the grapefruit juice with Shochu, in order to keep the Japanese atmosphere, but to secure the unique taste of Moutai.

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這家位於雲咸街的雞尾酒酒吧，由 Attire House 的周國豐及

醇香。」

Roger Chan，連同世界 50 最佳酒吧東京 Bar High Five 調酒大師

這是長沼由利子第一次接觸茅台酒，她覺得茅台酒的味道非

上野秀嗣合力打造。

常特別，非常醇厚，口感複雜，香氣濃郁。擅於調製日式雞尾酒

後者聽來可能熟悉，因為 Bar High Five 曾於置地文華東方

的由利子，特別用了毯酒、Aperol、熱情果汁、西柚汁、檸檬汁

酒店的 MO Bar 開設快閃酒吧兩個月，當時我們有幸一試上野

等，配合茅台複雜多變的味道，充份反映香港的熱情和活力。裝

先生獨特的調酒風格。他的愛徒長沼由利子現在是這家中環酒吧

飾物方面則用了剪成蝴蝶形狀的檸檬皮，上面有一顆星星，靈感

的領銜調酒師，為配合蘭桂坊香港回歸二十週年紀念活動，特推

源自特區區旗上的五顆星。由利子亦特別創作了兩杯較小的 - 烈

出「繁花似錦」茅台雞尾酒一組。

酒，有「乾杯」慶祝的意味，與茅台形象不謀而合。此外，Bar

這款雞尾酒一共分為三杯，兩個 shot 杯和一個馬提尼杯，

De Luxe 作為一間日式酒吧，她特意加入柚子汁及日本燒酎，保

長沼由利子說：「在品嘗這一組雞尾酒時，最好先喝兩個 shot

留日本氣息，但又確保不會搶去茅台獨有的味道。

杯中的酒，然後再品嘗另一杯，這樣能最大化的激發酒中茅台的

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JinJu

MOUTAI Magazine

JinJuu

Located on the upper ground floor of Lang Kwai Fong’s

California Tower, JinJuu presents a unique blend of Korean

tradition in a contemporary and vibrant style. Ascending the

short stairs from street level you are immersed in a cavernous interior of traditional woods interlaced with colourful norigai tassels that hang ceremoniously above. Attention to detail is revealed in the beautifully painted Cranes flying across the ceiling’s air-conditioning ducts. A modern bar and a mural

walled dragon seemingly chasing the Cranes creates a unique

and vibrant atmosphere. Walls of glass open to the street allow the bustle to permeate creating a lively addition to the open

restaurant. Tables are spaced marginally too close together but

JinJuu is designed for larger parties rather than romantic dinners. Jinjuu, 2016 Hong Kong Bar Awards Best New Cocktail

Bar Finalist, has announced two Moutai cocktails, dreamed

up by its very own Mexican Maestro, Edgar Santillan. Edgar has become well known on the Hong Kong bar scene for his unique flair. With qualifications in both mixology and wine, Edgar has taken him up the ranks at well-known hotels and bars in Mexico, heavily influencing his cocktail style. For the Lan Kwai Fong Party, Edgar and his team will present an impressive Moutai cocktail, named Oriental Pearl. It's perfectly matched the season’s characteristics. It's combined with Moutai, Mint julep, lemonade, and Prosecco for bringing unique, sweet and refreshing tastes.

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由蘭桂坊集團與名廚 Judy Joo 合作的全新餐廳 JinJuu，位於潮流熱點 California Tower。這間新餐廳入口位於大廈旁邊，客人進門先經過開放式的廚房及酒吧，看到由著名現代街頭藝術家 Victoriano 繪畫的長龍圖案，遍佈餐廳不同角落。餐廳採用韓國傳統的裝飾配合現代風的裝潢，採用大量木材裝置與繩結掛飾，配上略帶工業風的牆身及大型玻璃窗，令餐廳設計風格更加突出。 JinJuu—2016 香港酒吧獎最佳新雞尾酒吧決賽入圍者，為配合蘭桂坊慶祝香港 20 週年回歸活動，特推出一款茅台雞尾酒，由墨西哥調酒大師埃德加·桑蒂蘭（Edgar Santillan）操刀，埃德加因他獨特的調酒才華聞名於香港酒吧中。因為擁有高超的調酒技能，埃德加成為墨西哥著名酒店和酒吧的調酒師，而墨西哥風情也影響了他的雞尾酒風格。為了這次蘭桂坊派對，埃德加及其團隊將推出味道令人驚豔的茅台雞尾酒，名字叫做「東方之珠」。「東方之珠」與季節特徵完全相符，將具有豐富醬香的茅台混合薄荷酒、檸檬汁及意大利汽酒 Prosecco，創造出獨一無二、略帶甜味並富清新氣息的茅台雞尾酒。

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Always Charming Rebirth of Old Buildings in Hong Kong

舊貌新顏總相宜 ——香港舊建築的新生

As the wheels of history are always moving forward, many buildings may be buried by time. Unfortunately, they are either abandoned for many years without takeover or demolished for new construction. Despite old appearance, these buildings carry historical memories. Therefore, they may be revitalized today. For example, a former factory building is transformed into a refined hotel for guests, without losing its original memory of former glory. Similarly, an old police station is revitalized and converted into a boutique hotel that continues to tell the culture of a plain fishing village. 隨著歷史車輪不停歇地向前挺進，建築也被籠上了歲月的溝壑，或荒廢多年疏於接管，或拆除並另建新所，多少有所可惜。容顏雖老，但建築本身的存在就凝結了歷史記憶。如今，也有昔日的廠廈保留原始記憶，搖身變為精緻酒店，在款款待客的同時追憶廠房內的往昔光輝，另有舊時警署建築，被活化而用，在換上新顏的精品酒店內，繾綣道盡古樸水鄉文化。

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Design, a Weapon for Revitalizing Old Factory Building The access to this hotel is a little different from ordinary five-

photos is obvious—Hong Kong's famous local brand "Camel

decorated with the stainless steel material of vacuum flask: The

of the building, however, they cleverly turned these difficulties

Vacuum Flask". The vacuum flasks with metal texture, glass inner

left one is the characters of "First Hotel in K Bay" formed by

into the design features, room planning, and visual effect

container, and flask outer colors popular in different times are

sea-blue and gold-colored stainless steel; the middle one is the

distinctive from other hotels. For example, in order to retain

quietly condensed in the frames. They are the frames of time

"Camel" trademark formed by the same material to demonstrate

the courtyard structure of the building, the architect specially

and tell the stories of the old days.

the history of the building and brand; the third one is a world

expanded two spacious exquisite courtyards to enhance the

map; blue is used to mark the global distribution points of the

lighting. As a result, sunshine permeates through the hotel room

through various factory buildings and may think of dilapidated

at the front hall. 100 glass inner containers are neatly arranged

Camel brand in the past 75 years and highlight the pride of

and corridor, offering a natural comfort and becoming a major

ruins, assembly line, and workshop. These pictures usually

in the transparent front part of the reception table, very eye-

"Made in Hong Kong"; whereas red is used to mark Hong

feature of the Hotel.

appear only in Hong Kong films and TV works that describe old

catching in the lighting effect of the lobby. The wall behind the

Kong's location and pay tribute to the origin and root of the

times. The factory buildings of this area look neat and clean.

reception table is specially decorated with the firebricks of the

Camel brand.

Although most of their high walls are grey or white, some walls

former factory, perfectly revitalizing traditions into a modern

are decorated with vivid tropical colors.

fashion.

The lobby is small and exquisite, with only a reception table

star hotels. If you choose to drive to the hotel, you will pass

After staying at such a hotel full of historical memories and brand feelings, and recollecting the photos in the corridor between the garage and the lobby, you will probably cheer

Decorations in the Hotel, including the brass lamp made of the raw materials from vacuum flask beside the elevator

for the hotel's design. Old factory buildings are disappearing;

After parking the car in the underground garage, you

From the lobby, we have started our exploration of the

and the room lampshade created from the vacuum flask shell,

however, after cleverly revitalized, one of them is reborn to tell

need to walk along a "basement" slope corridor to the lobby.

Camlux Hotel and seen the skillful revitalizations for the former

are ingeniously designed to bear various marks of the time. In

old-time stories in a comfortable way and arouse the collective

Walking in such a 20-meter long corridor is like traveling

factory at every corner of the Hotel. When you walk on the

addition, every design detail, such as the stainless steel hanger,

memories of the old and humble "vacuum flask".

through time and space. Various elements here, such as the

lobby floor decorated with the raw materials (copper, stainless

the carpet with industrial style pattern, and the eye-catching

uncoated rough wall, "No Smoking" red characters, and

steel, and color plastic) for manufacturing vacuum flask, every

design sketch of vacuum flask, incorporates the glorious history

sparse red digital symbols, indicate that this place is a former

detail will remind you of the Hotel's origin and the "Made in

of Hong Kong industry and the new fashion of the Hotel.

processing factory. Under spotlights, several photos on the grey

Hong Kong" feelings. The design features of the hotel lobby include three frescoes

wall tell the stories of the former factory. The focus of these

Perfect Blend of Historical Stories and Modern Hotel

When revitalizing this former factory, the design team

Now, we come to Hong Kong's Tai O. There is a building

encountered various difficulties caused by the inherent structure

originated in 1902 on a small hill——the Old Tai O Police

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Station. In 2009, under the "Scheme of Revitalizing Historic

details such as the arched façade, fireplaces, and connecting

tranquil Tai O fishing village. Walking around the Hotel and

Buildings", this building was restored and converted into a nine-

bridge between the main building and the outhouse all

fishing village, you can travel back in time to uncover the

room boutique hotel, the Tai O Heritage Hotel. In 2010, it

distinguish the Hotel's architectural style as belonging to the

wonders of the historical Tai O. As you explore the Hotel, its

was graded as a Grade II historic building by the Antiquities

early 20th century.

profound history unfolds page by page, every brick and tile

Advisory Board.

telling of the splendor and charm of Hong Kong.

All nine rooms and the glass-roofed restaurant of the Hotel

The Tai O Heritage Hotel, a colonial-style parlor, represents

enjoy a spectacular view of the South China Sea and the

the vintage architectural charm of the late 19th century. Consisting primarily of three sections—a two-storey main building, a two-storey outhouse and a one-storey extension, the Old Tai O Police Station is a characteristic example of colonial-style architecture. In its efforts to minimize the impact

of renovation on the existing structure, the Tai O Heritage Hotel has spared no expense in restoring the original beauty of the Old Tai O Police Station. In this well-appointed and classically furnished hotel, guests can experience an authentic taste of a

設計，活化老廠廈的利器

historical heritage which is not commonly seen elsewhere.

這裡與一般五星級酒店的「打開方式」有點不相同，如果選

In order to maintain its late 19th century character for the 21st century, every historical element and detail, such as

擇駕車前往，穿梭在一幢幢方方正正的工廠大廈建築群中，腦海

the cannons, searchlight, corner turrets, dry-goods store and

中迅速地回放著那些破舊殘垣流水線工坊的畫面，而那些畫面也

cells distinctive to the former police station, has been restored

僅是出現在有著時代感的香港影視作品中，這一區的廠廈給人印

and refurbished in the Tai O Heritage Hotel. It is classically

象是齊整潔凈，雖大多有著灰白的高聳外墻，但也不乏外墻帶有

understated and elegant with a mix of colonial architectural

熱帶氣息色彩的建築。

elements such as a Chinese tiled roof, wooden casement

車停在了地下車庫，需沿著一條有著「地下室」視覺感的

windows, granite steps, and French windows. Additional

斜坡走廊，才能抵達大堂。走在這短短 20 米的斜廊上，仿若時

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空穿梭，故意裸露著的未塗抹色彩的粗礫墻壁，紅色噴字「No Smoking 禁止吸煙」、「完成面」以及稀疏的紅色數字符號，把這裏的「屬性」暴露了——這應是舊時的加工廠房，而灰色墻壁射燈處，則掛有著數幅攝影作品，它們記錄著舊時的廠房時光，而攝影集中的主角也清晰可見——它是著名香港本土品牌「駱駝牌保溫壺」。有著金屬質感的保溫瓶瓶身、玻璃內膽、不同時期所流行的保溫壺外身顏色……它們靜靜地凝於相框中，仿佛是時間的定格，也把舊時的故事述盡。大堂小巧精緻，前廳僅有一張用以接待的桌檯，100 個保溫壺玻璃內膽整齊排列於前檯的透明玻璃桌檯中，它們在燈影效果下置於大堂中甚是奪目。映襯下接待處背靠的墻壁，特地選用了工廠使用的磚紅色耐火磚砌疊而成，設計充滿摩登時尚感之余亦不忘刻印著傳統。以大堂為起點，已經開啟了這家名為「君立酒店」（Camlux Hotel）的探索之旅，處處可見舊日廠坊被精妙「活化」的印記。踱步在大堂，腳踏著以銅丶不銹鋼及彩色塑料等用於保溫壺製造

叫好，舊時的廠廈正在消失，但智慧地活化利用，為老廠廈迎來

的原材料點綴而成的地板，讓旅客於每一細節中均能了解和感受

了春天，還以一種讓人舒服的方式，講述了那些舊時光景裏的故

酒店源起及濃濃「香港製造」(Made in Hong Kong) 情懷。

事，並勾起人們對市井舊物——不起眼的「保溫壺」的集體回憶。

酒店大堂內的設計特色包括墻壁上飾有以保溫壺的不銹鋼素材所創作的三幅壁畫：置於左側一幅以海藍色及金色的不銹鋼

歷史故事植入酒店，古今完美交融

拼出「First Hotel in K Bay」（九龍灣首間酒店）的英文字樣，置中一幅，由同樣的材質組成「駱駝商標」，彰顯建築及品牌歷史；

視線來到香港大澳，這裡有一幢起源於 1902 年、巍立於寧

第三幅則為世界地圖，圖上以藍色標示駱駝牌於過去 75 年間的

靜的高地上的建築——舊時的大澳警署。在 2009 年，被「舊大

全球分銷點，彰顯「香港製造」的驕傲，而紅色標示則為香港位

澳警署活化計劃」保存修復，並重整成了擁有九間客房的大澳文

置，向品牌發跡的原點致敬，銘記根在香港。

物酒店。2010 年，舊大澳警署更被古物古蹟諮詢委員會評選為二級歷史建築。

酒店內裝飾以別具時代印記的裝飾，包括電梯旁以暖水壺

這家大澳文物酒店具有濃厚的殖民地建築色彩，流露著 19 世紀晚期古典建築的韻味。舊大澳警署由三個部份組成：一座兩層高的主樓及附屬建築，以及其後增建的一層高樓房，均是典型的殖民地風格建築，為了減少對現有建築結構的影響，大澳文物酒店巧妙地保留了這座珍貴的舊大澳警署的基本風格，以典雅的裝潢，配合完善的設備，讓旅客在具有傳統特色的建築內，感受到優質的住宿體驗。為了體現 19 世紀的建築特色，建築師在大澳文物酒店復修原材料創作而成的黃銅燈具，及客房內由暖水壺外殼創作而成的

重整時，每一個細節都經過深思熟慮，妥善保留了大炮、探射燈、

燈罩，別出心裁。此外，不銹鋼掛衣架、別具工業風視覺藝術圖

看守塔、儲物室及泥封已久的地堡等特色。大澳文物酒店亦融入

案的地毯、用色搶眼的暖水壺設計草圖等，種種設計細節處處均

了中西合璧的建築元素，包括中式瓦屋頂、木製平開窗、花崗巖

記述香港工業的輝煌歷史，並被賦予了這間酒店與時並進的新風

石階及法式落地雙扇玻璃門等，盡展古典優雅的神韻。而精緻的

尚。

拱形大門、壁爐及主附樓之間的連橋，則突顯了 20 世紀初的建在舊時廠廈活化為酒店物業的過程中，遇到了前身廠廈固有

築風格。

結構局限的種種困難，但卻恰恰被設計團隊視為可用於凸顯的設

在酒店九間海景客房及采用玻璃屋頂的天台餐廳裏，能夠遠

計特點，可以更好地呈現區別於市面酒店的不同房間規劃和視覺

眺一望無際的海天景色，漫步酒店四周，寧靜的大澳漁村風貌猶

效果。如為保留前身廠廈的天井結構，建築師特地配合采光天井

存，能讓人享受到令人心曠神怡的自然景致，再呼應這個立於大

位置，擴展了兩個寬敞的精致庭院，增強采光；和煦陽光漫滲酒

澳海邊高地上的 19 世紀晚期古典建築，忽覺時光變得細膩溫柔。

店房間及庭廊，舒服自然，堪稱酒店一大特色。

大澳文物酒店本身就是一本撰著歷史的書，這裏的一磚一瓦都似

入住如此有著歷史記憶和品牌情懷的酒店，再回憶起穿梭車

乎能揭開一頁頁影響深遠的歷史故事，能真正感受香港的舊日情

庫至大堂連廊裏的攝影作品，不免為這家用設計妝點的酒店暗自

懷。

西雅圖，玻璃藝術生活 Text/ 文 Erika Leung

Make Your Trip into Art in Seattle JUNE 2017 MOUTAI Magazine

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comprehensive collection of Dale Chihuly’s significant series of work. The artworks demonstrate how he pushed the boundaries of glass as an art medium in concept, execution and presentation. The centrepiece of Chihuly Garden and Glass is the Glasshouse. A 40-foot tall, glass and steel structure covering 4,500 square feet of light-filled space, the Glasshouse is the

W “Melt your broken heart, turn it into art.”-There could be thousands of reasons for a voyage, including creating your own art work in glass. Seattle must be a best place to make it real.

e all need some time for ourselves, and this ‘soundsa-little-unrealistic’ idea will not be hindered even if you have to work crazily in an expo in the

Washington State Convention Centre for days and stay in a

“If I had not been a sculptor or an artist, I would love to have been a film director or an architect.” --Dale Chihuly

place that’s minutes away. My appetite grew after staring at the photography and patent drawings from MOHAI archives in Hotel Theodore. I was told there could be programming with lectures and events collaborated with MOHAI in summer 2017. At that time, I will even be able to wear a rain jacket designed and manufactured in Seattle by Freeman when I am wandering around in Pike Market, on my way to Boeing, and even visiting the beloved Lake Union Park.

西雅圖的玻璃藝術與本地文化、本地生活緊密相連。親手給自己、給重視的人、事物創作一個玻璃藝術品，可以成為到西雅圖旅行的其中一個原因。

「如果我沒有成為一個雕塑家或畫家，我願意成為一個電影導演或是建築師。」 --Dale Chihuly

But what if there could only be an hour’s break in a day? I found myself walking towards Pioneer Square, the city’s historic arts district, the original downtown of Seattle with 160 year history. Fuel with a coffee from Slate Coffee Roasters, I started to explore the garden with lovely water fall, wine cellars and art galleries and the exhibition space of Philchuck Glass School. It was Danny White & Megan Stelljes in exhibition until

result of Chihuly’s lifelong appreciation for conservatories.

29 June, and Justin Parisi-Smith from July 6 to August 31.

The installation in the Glasshouse is an expansive 100-foot

With a ticket of Chihuly Garden and Glass in hand, I

long sculpture in a color palette of reds, oranges, yellows and

decided to extend this one hour excursion a little longer. When

amber. Made of many individual elements, it is one of Chihuly’s

I stepped into the first gallery, I knew I would love to stay

largest suspended sculptures. The perception of the artwork

there as long as I could. Taking a look at the inspiration and

varies greatly with natural light and as the day fades into night.

influences that inform the career of artist Dale Chihuly in an

Anchored by four monumental sculptures, the exhibition

exhibition in 8 Galleries, the centrepiece Glasshouse and a

Garden provides an opportunity for discovery and surprise.

lush Garden, is luxurious but necessary.

A rich backdrop for the art, it features paths lined with trees,

The eight galleries and three Drawing Walls offer a

plants and flowers. Crimson camellias, scarlet day-lilies,

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even get involved in the creative process. I was told there are two events that should be lots of fun: Museum’s 15th birthday celebration on July 6 is a day celebrating with local community. In addition to discounts, live music, fun plaza activities, cake and lemonade, guests can enjoy placing an item in their time capsule, head out on a scavenger hunt and be the first 15 winners, as well as create their own stamped glass medallion. In Glass Fest Northwest on July 23, you can experience an outdoor arts fair with about 25 vendors, food trucks, and fun games/hands on activities for kids. Admission to the Museum will be free that day if you show a receipt from one of the vendors. Is it hard to squeeze 2 days in Tacoma? Will the cost exceed my travel budget? Questions started to echo in my head, when I heard a loud voice of myself: “Cool! I am gonna stay for 2 weeks there!”

“I teach kids they can use any color, any size paper, work any way they want to. There are no boundaries, there are no rules.” --Dale Chihuly

我們都需要給自己一點時間。參展時，每日兩點一線穿梭在華盛頓州會展中心和幾步開外的酒店之間，這想法聽起來相當不現實，但無法放棄它。

「我教孩子們用任何顏色、任何尺寸的紙張，以任何他們想要的方式創作。沒有邊界，沒有規則。」 --Dale Chihuly

欣賞了來自西雅圖歷史與工業博物館館藏圖片和手稿以後，我發現這願望變得尤其迫切。聽說 2017 年夏天，西奧多酒店會與博物館共同組織講座和活動，那時我還可以穿上西雅圖的費爾曼家族設計製作的雨衣，徜徉在派克市場，出發前往波音，甚至跋涉到 Lake Union 公園。偷得一小時閒暇會怎樣？可以在 Pioneer Square——西雅圖 160 年以來的歷史與藝術

dogwoods, hardy fuchsias and handkerchief trees provide the

well as residencies for established artists in all media. Summer

setting for the Crystal and Icicle Towers and an installation of

sessions (May-Sept) vary in length and offer five concurrent

public to ignite creativity, fuel discovery, and enrich their lives

Reeds on Logs. At the center of this lush landscape, on a bed

courses in a variety of glassworking processes for artists of all

through glass and glassmaking. There is a visiting artist program

of black mondo grass, is the Sun, an explosion of yellow and

skill levels. Small classes taught by world-renowned artists and

that brings international artists to Museum of Glass for a 2 to

orange.

instructors emphasize experimentation and teamwork while

5-day internship. These artists work with museum’s Hot Shop

fostering individual initiative and expression.

team (the luxury that they normally can’t afford) in the world’s

I didn’t miss the short videos on Chihuly’s working process and exhibitions in the Theatre. The stunning beauty lingered in my dreams. I started to wish I could create my own glass piece.

接下來展出藝術家 Justin Parisi-Smith 的作品（7 月 6 日 -8 月 31 日）。一張 Chihuly 花園與玻璃藝術博物館的門票，支持我把偷閒繼續下去。步入第一個展廳之際，我意識到我想待在那裡，能待

of the American glass art scene. A stay in Hotel Murano,

different and/or more complicated than their usual style. We

多久是多久。透過 8 個展廳、1 個溫室和鬱鬱蔥蔥的花園，欣賞

taking a quick and easy walk to the museum should be nice

can watch artist working and marvel at the edgy and inspiring

藝術家 Dale Chihuly 的職業生涯、靈感和影響力，是奢侈，更是

enough before testing my own artistic mettle with a hands-on

exhibitions of 20th and 21st century glass.

不能錯過的幸事。

glassblowing session with the experts at Tacoma Glassblowing

There are many studios offering workshops in Seattle

著瀑布的花園、酒窖、畫廊，還有 Philchuck 玻璃藝術學校的展覽空間。Danny White & Megan Stelljes 的個人展覽到 6 月 29 日，

largest museum hot shop and often create works that are very

Tacoma is the hometown of Chihuly and the epicenter

— interviews, glassblowing, working onsite doing installations

中心，喝一杯 Slate Coffee Roasters 的出品充個電，盡情探索藏

Dale Chihuly 的標誌作品系列，匯萃於 8 個廳、 3 面繪畫牆

From Kids Design Glass™ (works from Kid’s Art series are

downtown. Most of their owners used to study in Philchuck and

Studio. After the session, I can take my own one-of-a-kind work

featured in Hotel Murano) to artist lectures, dance and musical

上。他如何打破常規、將玻璃製作化為藝術，將概念化為現實，

continued to integrate local culture with art of glass.

of glass artistry home.

performances to hands-on art activities, the Museum of Glass

以琳瑯滿目的藝術品為背景。

Museum of Glass provides an environment for artists and the

Philchuck’s campus in Tacoma offers a series of courses as

offers many programs for visitors to interpret the art—and

Chihuly 花園與玻璃藝術博物館的核心是溫室。這是一個高

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Seattle Downtown Hotel Theodore

達 40 英尺、玻璃和鋼筋結構、佔地 4500 平方英尺的光線充足

About Chihuly

的空間，Chihuly 以此致敬他的終生夢想。溫室裡有個長達 100 英尺的雕塑裝置，紅色、橙色、黃色和琥珀色繽紛一如調色板，

1531 7th Avenue Seattle, WA 98101 T: 206.621.1200

Chihuly has been the recipient of many awards, including

並融合眾多元素，是 Chihuly 最大的懸浮雕塑之一，隨日出日落、

twelve honorary doctorates and two fellowships from the

自然光線變化，展現著不同美態。

National Endowment for the Arts.His work is included in more

展館的花園置有四組巨大的雕塑，其間充斥無窮發現和驚喜。深厚的藝術底蘊化作樹木、植物和花卉夾道的叢徑，緋紅色的山茶花、猩紅色的百合、山茱萸、耐寒的倒掛金鐘與手帕樹襯景觀中心，我們看見太陽、看見黃色和橙色的澎湃光芒。我沒錯過 Chihuly 的紀錄片，內容包括他的工作、採訪、吹

240 2nd Ave S. Suite 100 Seattle, WA 98104

Pilchuck Glass School in Washington State. With this

T: 206.621.8422 F: 206.621.0713

the development of glass as a fine art. Chihuly has created

Chihuly Garden and Glass

more than a dozen well-known series of works. He is also

305 Harrison Street

celebrated for large architectural installations. His ambitious

製玻璃裝置和展覽。

Exhibition Space + Office:

than 200 museum collections worldwide. He cofounded international glass center, Chihuly has led the avant-garde in

托著水晶和冰塔般的裝置，旁襯蘆葦與圓木。在這個鬱鬱蔥蔥的

Pilchuck Glass School

Seattle, WA 9810 T: 206.753.4940

exhibition started in 1999 in Jerusalem. His lifelong fascination

巨大的、令人瞠目結舌的美，縈繞在我的夢中。我開始期待

for glasshouses has grown into a series of exhibitions within

創作屬於自己的玻璃藝術品。

botanical settings since 2001.

西雅圖市中心有許多工作室提供相應工作坊，大多數的玻璃

Tacoma Hotel Murano 1320 Broadway Plaza Tacoma, WA 98402 T: 253.238.8000

工坊的主人畢業於 Pilchuck 玻璃藝術學校，持續致力將當地文化

About Chihuly Garden and Glass

與玻璃藝術融為一體。 Pilchuck 玻璃藝術學校的塔科馬校區為不同領域的藝術家們

Northwest artist, Dale Chihuly, was invited to present a

提供系列課程和駐場的機會。夏季學期（5 月至 9 月）提供不同

comprehensive collection of his work. Having always loved

長度的課程，並為不同技能水平的藝術家們提供五個涵蓋玻璃製

the Space Needle, Chihuly was delighted with the opportunity

作流程且不同側重點的並行課程。世界知名藝術家和導師教授的

to design an Exhibition Hall, a Garden installation and a

小班強調實驗和團隊協作，同時培養個人主動性和表達能力。

Glasshouse in his own community. Through its community

塔科馬是 Chihuly 的故鄉，也是美國玻璃藝術的中心地帶。入住穆拉諾酒店，輕鬆快速地步行到博物館，在塔科馬玻璃吹製

T: 888. 862.3255 F: 253.591.4105 Museum of Glass 1801 Dock Street Tacoma, Washington 98402 - 3217 Pilchuck Glass School Campus:

partners, Chihuly Garden and Glass supports opportunities for

1201-316th St NW

education and involvement in the arts.

Stanwood, WA 98292

工作坊裡，在專家手把手指導下開始探索自己的藝術風格，然後

T: 360.445.3111 F: 360.445.5515

把自己的獨一無二的創作帶回家，這想必相當不錯。

About the Museum of History & Industry

玻璃博物館為藝術家和公眾提供了一個通過玻璃藝術和玻

From humble beginnings in 1911, MOHAI has grown

璃製作點燃創意的環境，以探索豐富生活。他們的一個訪問藝

into the largest private heritage organization in the State of

術家計劃將全球藝術家邀請到玻璃博物館進行為期 2-5 天的實

Washington with a collection of over four million objects,

習。這些藝術家在全球最大的博物館玻璃熱工房與博物館的 Hot

documents, and photographs from the Puget Sound region’s

Shop 團隊合作（這是通常難以企及的奢侈），常有慣常風格殊異或更複雜的佳作誕生。我們可以觀看藝術家的工作過程，並為 20 世紀和 21 世紀玻璃藝術發展的前瞻性與靈感鼓掌。從 Kids Design Glass ™（穆拉諾酒店展出該兒童美術工作坊

past. A portion of this collection (roughly 2% at any given time)

Northwest setting, and an ever-expanding international

is on display in the museum's galleries at the historic Naval

community of artists, Pilchuck has become the most

Reserve Armory in Lake Union Park. MOHAI uses these artifacts

comprehensive educational center in the world for glass artists.

About Hotel Theodore Located in the heart of downtown Seattle’s retail core – just

along with cutting edge, hands- on interactive experiences

的系列作品）到藝術家講座、舞蹈和音樂表演為手段的藝術活動，

to make history come alive through the unforgettable stories

到訪者在玻璃博物館可以通過眾多不同選擇來瞭解藝術，甚至參

of the men and women who built Seattle from wilderness to

與創作。有兩個活動應該很有趣：7 月 6 日是博物館的 15 週年

world city. In addition to museum exhibits, MOHAI hosts a

館慶，他們決定與當地社區同樂。除了折扣、現場音樂、有趣的廣場活動、蛋糕和檸檬水之外，來賓還可以在他們的時間膠囊中放置一個物品、進行清道夫狩獵，前 15 名獲獎者可以創造屬於自己的玻璃紀念章。7 月 23 日是西北區玻璃藝術節，那將是一

six blocks from Pike Place Market and half a block from the Washington State Convention Center – the 151-room Hotel

About Museum of Glass

Theodore is a refined, upscale urban boutique hotel inspired by Seattle’s long tradition of makers, builders, and doers.

Located in Tacoma, Washington, Museum of Glass is a

variety of award- winning youth and adult public programs

premier contemporary art museum dedicated to glass and glass

and consistently collaborates with community partners on local

making in the west coast’s largest and most active museum

events and activities. MOHAI is accredited by The Alliance of

glass studio. Opened in 2002, the Museum has established

American Museums and is a Smithsonian Affiliate.

reputation for hosting impactful and engaging artist residencies,

About Hotel Murano Centrally located at 1320 Broadway Plaza in downtown

個戶外藝術博覽會，包括 25 家工作坊、餐車以及有趣的遊戲 /

organizing nationally traveling exhibitions, and creating unique

Tacoma, the 2012 Condé Nast Traveler Gold List award-

兒童活動，出示其中一家工作坊的收據即可換取博物館免費入場

programs for visitors while building a growing permanent

winning Hotel Murano is unique in the Northwest with art-

collection chronicling the contemporary glass art movement.

inspired design and a focus on personal service. The 320-room

About Pilchuck Glass School

券。

Museum of Glass is a non-profit organization sponsored in

hotel offers indulgent but essential amenities including Savi

嗎？這些問題開始出現在我的腦海裡，同時我聽見自己響亮的聲

School is located in Stanwood, Washington in the foothills

part by the City of Tacoma Arts Commission, ArtsFund, The

Day Spa; BITE restaurant; Provenance Hotels’ signature Pillow,

音說：「好！我要在塔科馬住兩個禮拜！」

of the Cascade Mountains. Combining a deep focus on

Greater Tacoma Community Foundation, The Dimmer Family

Spiritual and iPod menus; and a “Help Me” button on every

glass, access to a variety of resources, a picturesque Pacific

Foundation, and the Driscoll Foundation.

hotel phone for the most whimsical desire or everyday need.

能擠出兩天時間給塔科馬嗎？時間與金錢會超出我的預算

Co-founded by Dale Chihuly in 1971, Pilchuck Glass

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Through the ages, there're a lot of Chinese classical poetries and the majority of them still enjoy the popularity among the public. This time, we choose "Bring in the Wine" by Li Bai for you.

古往今來，中國有許許多多關於酒的詩詞歌賦，其中不少詩詞都爲人稱頌，流傳至今。這次，我們選取唐代詩人李白的「將進酒」與大家一齊欣賞。編輯 /Editor Jessica ZHANG

Bring in the Wine

將進酒

Li Bai Tang Dynasty

唐代李白

Haven't you seen that the water of the Yellow River come from upon Heaven, surging into the ocean and never return again? Haven't you seen that in great halls' bright mirrors, they grieve over white hair, at dawn like black threads, by evening becoming snow? In human life, accomplishment must bring total joy, do not allow an empty goblet to face the moon. Heaven made me - my abilities must have a purpose; I spend a thousand gold pieces completely, but they'll come back again. Boil a lamb, butcher an ox - now we shall be joyous; we must drink three hundred cups all at once! Master Cen, Dan Qiusheng, bring in the wine, the cups must not stop! I'll sing you a song - I ask that you lend me your ears. Bells, drums, delicacies, jade - they are not fine enough; I only wish to be forever drunk and never sober again. Since ancient times, sages have all been solitary; only a drinker can leave his name behind! The Prince of Chen, in times past, held feasts at Pingle; ten thousand cups of wine - abandon restraint and be merry! Why would a host speak of having little money? – you must go straight and buy it - I'll drink it with you! My lovely horse, my furs worth a thousand gold pieces, call the boy and have him take them to be swapped for fine wine, and together with you I'll wipe out the cares of ten thousand ages.

君不見黃河之水天上來，奔流到海不復回？君不見高堂明鏡悲白髮，朝如青絲暮成雪？人生得意須盡歡，莫使金樽空對月。天生我材必有用，千金散盡還復來。烹羊宰牛且為樂，會須一飲三百杯。岑夫子，丹丘生，將進酒，君莫停。與君歌一曲，請君為我側耳聽。鐘鼓饌玉不足貴，但願長醉不願醒。古來聖賢皆寂寞，惟有飲者留其名。陳王昔時宴平樂，斗酒十千恣歡謔。主人何為言少錢，徑須沽取對君酌。五花馬，千金裘，呼兒將出換美酒，與爾同銷萬古愁！

「將進酒」是浪漫主義詩人李白在政治上受排擠後所作。一方面體現了其对自己充满自信，孤高自傲；另一方面又流露出他纵情享乐的情感。

This poem was written when Li Bai, the romantic poet was pushed aside by other government officers. On one hand, it reflects his confidence and arrogance, and on the other hand, it also indicates that he was glutted with pleasure.

M UTAI

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on the world map

茅台在全球

on the World Map

HARMONY 和

MOUTAI Magazine

Li Baofang Shared His Thoughts with the 2nd Generation of Moutai Distributors

文化傳承人的重要性與必要性。茅台股份公司總經理助理、銷售公司總經理馬玉鵬主持座談會。李保芳表示，在我們的宣傳中，一瓶茅台酒從原料進廠到成品酒出廠有著 30 道工序，165 個環節，如果再加入糧食種植、田間管理、收糧、曬糧和成品酒運輸物流、中轉庫中轉等，最終

On June 12, the first phase of century-old inheritors training of Moutai, themed "Cultural Heritage · Inventive Dream", was successfully held. General

來到消費者的餐桌上，至少需要經過 200 個環節。就現在的價

Manager of Moutai Group Li Baofang shared his thoughts with 40 inheritors of

格而言，這瓶酒千值萬值，通過培訓中對茅台的理解，傳承人才

Moutai distributers from all over China. Li talked about Moutai's current market

能真正體會到茅台酒如今的市場、品牌以及社會形象不是憑空而

and emphasized the importance and necessity of developing Moutai's century-

來的，而是踏踏實實一步一個腳印才走到今天，有了這樣的認識，

old cultural inheritors. Ma Yupeng (General Manager Assistant of Kweichow

大家在今後的行銷過程中將大受裨益。

Moutai Co., Ltd.) presided over the training. Li Baofang said it took us at least 30 procedures and 165 steps to produce a bottle of Moutai. If such steps as grain cultivation, field management, grain collecting, and logistics of finished Moutai liquor were included, it took at least 200 steps to make Moutai presented to consumers. Moutai was worth its price. The inheritors of Moutai distributors should understand its value and the difficulties of Moutai brand building; they would greatly benefit from such understandings in the future.

李保芳召開百年老店傳承人座談會 6 月 12 日，在為期十一天的「文化傳承• 匠心築夢」百年老店傳承人培訓第一期圓滿落幕之際，茅台集團公司總經理李保芳與來自全國各地的四十名茅台經銷商的繼承人代表舉行了座談，暢談茅台市場現狀，討論開展茅台百年老店

Yuan Renguo and Zhao Shuyue Invited to the BFA Annual Conference

Influenced by the increasing pressure of macroeconomic slowdown as well as the deepening of industry transformation and upgrading, as a leader in China's baijiu industry, Moutai Group needed to lead the way and set a good example in such aspects as how to expand overseas markets, how to make a bigger "cake" of external demand, how to lead the industry to "go abroad", and how to

From March 23 to 26, the Annual Conference 2017 of Boao Forum for

carry forward China's baijiu culture. Taking advantage of such trends as global

Asia (BFA) was held in Hainan Province. Having cooperated with BFA for 11

economic integration and China's "the Belt and Road" strategy, absorbing

consecutive years, as a diamond partner of the forum, Moutai Group continued

wisdom and widening horizon through such important platforms as BFA, and

to shine at this year's annual conference, fully demonstrating the charm of na-

exploring a suitable way for Moutai's internationalization were the major issues

tional liquor and the style of a world-famous enterprise. Yuan Renguo (Chairman

to think about carefully.

of Moutai Group and Kweichow Moutai Co., Ltd.) and Zhao Shuyue (Secretary

(Reported by Wang Zhu)

of Discipline Inspection Commission of Moutai Group) attended this year's BFA

袁仁國和趙書躍應邀參加博鼇亞洲論壇 2017 年年會

upon invitation. During the conference, various demonstrated products of Kweichow Moutai Co., Ltd. were favored by the participants of the conference. These products

3 月 23 日至 26 日，2017 年博鼇亞洲論壇年會在海南省

spread Moutai's voice, story, and culture to people from all walks of life.

Yuan Renguo Made a Speech on CCTV

（上接 P.78）隆重舉行。作為博鼇亞洲論壇鑽石級合作夥伴，茅台集團連續十一年攜手博鼇亞洲論壇，繼續在今年的年會上精彩亮相，充分綻放國酒風采，彰顯世界名企風範。茅台集團公司董事長、黨委

On May 10, the first Chinese Brands Day in China's history, CCTV's

副書記、股份公司董事長袁仁國，集團公司黨委副書記、紀委書

"Dialogue" program recorded a special program for the Day. With significant

記趙書躍應邀參加本屆博鼇亞洲論壇。

brand value and strength, Moutai Group was invited to participate in the

大會期間，茅台股份公司旗下產品盡數展出亮相，深受與會

recording. Yuan Renguo (Chairman of Moutai Group and Kweichow Moutai Co.,

嘉賓代表青睞，向各界人士傳遞了茅台聲音、講述了茅台故事、

Ltd.) delivered a speech entitled "Create a World-Oriented Chinese Brand",

傳播了茅台文化。受宏觀經濟下行壓力持續增大，行業轉型升級

expressing Moutai's attitude and voice on the first Chinese Brands Day.

不斷增強的影響，集團公司作為中國白酒行業領袖，在如何拓展

Using an unknown personal experience 13 years ago as a primer, Yuan

國外市場、如何做大外需這塊「蛋糕」、如何引領行業「走出去」、

Renguo shared his sentiment that something was more important than life

如何弘揚中國白酒文化等方面需走在前列，做好榜樣。借力全球

behind brand honor; he described Moutai's development course starting

經濟一體化、國家「一帶一路」戰略等潮流趨勢，通過博鼇亞洲

from a little-known Guizhou native product to an enterprise with the highest

論壇等重要平台汲取智慧火花，拓展視野，大開腦洞，探索出一

market value among all spirits enterprises, the world's largest sales in single

條適合茅台「國際化」發展的路子是不得不深思的重大課題。

brand, and the world's No. 1 distilled liquor brand. Yuan Renguo indicated that

（記者王柱）

attaching great importance to brand building was the fundamental for Moutai

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JUNE 2017

on the world map

to become China's name card.

茅台與經銷商形成高度共識共同維護茅台酒市場穩定健康發展

In the interactive discussion, Yuan Renguo talked about the value and role of brands with other time-honored enterprises including "Quanjude" and "Tsingtao Beer"; when talking about how to revitalize time-honored brands with

HARMONY 和

MOUTAI Magazine

100 強」並首次進入前 10 強，榮居第 9 位（比 2016 年躍進了 4 位），居中國白酒行業之首，並榮獲「最高端中國品牌」大獎。中國白

4 月份以來，茅台以驚豔的年報業績、驚人的股價新高、驚

酒品牌僅茅台、洋河、瀘州老窖、五糧液、古井貢 5 個品牌入榜。

the audience, Yuan Renguo listed several new initiatives, such as cooperating

心的經銷商整頓力度，引發了外界的集中關注與討論，這三個

據悉，BrandZ 最具價值中國品牌 100 強排名自 2008 年啟動，

with ecommerce enterprises and designing new products for young people.

「驚」，客觀、直接地描述了茅台當前的形勢與態勢。5 月 3 日，

迄今為止已經發佈七屆，是目前最權威和最全面的中國品牌排行

茅台再次召開近期茅台酒市場管理工作座談會，這是茅台在 20

榜。據 WPP 和凱度華通明略對世界第二大經濟體中國市場的研

天以內就價格問題及市場管控連續召開的第三次專題會議，不僅

究顯示，2017 年 BrandZ「最具價值中國品牌 100 強」中國企

在茅台的歷史上極其少見，在業界也不多見。來自全國各地的

業品牌總價值創歷史新高，總價值增長 6%，達到了 5571 億美元。

(Reported and photographed by Wang Yuan)

袁仁國登央視演講打造面向世界的中國品牌

WWF Praised Moutai for Ecological Protection

合人民幣 1116.35 億元）的閃亮業績蟬聯「最具價值中國品牌

40 位茅台經銷商聯誼會會長和資深茅台經銷商代表在座談中暢

On March 28, the staff of the World Wildlife Fund (WWF) and "World Wildlife" magazine visited Moutai Group. They surveyed and photographed the integrated management and eco-compensation of the Chishui River valley as well as the related protection projects participated by Moutai Group. During the survey, the delegation praised Moutai's vigorous ecological protection of the Chishui River valley as well as Moutai's profound history and culture,

（記者葉遠鳴）

mysterious traditional technique, and mellow aroma.

所欲言，以「堅決擁護，堅決支持」八個字充分表達了對茅台價

5 月 10 日，中國歷史上第一個品牌日，央視《對話》節目

According to accounts, in the past year, Moutai achieved rapid

格管控的肯定態度。廠商攜手，達成共識，高度統一，形成合力，

錄製了中國品牌日特別節目。茅台集團以其響噹噹的品牌價值與

積極行動，共同維護好茅台酒市場穩定健康的發展局面。

力量受邀參與錄製。茅台集團公司董事長、黨委副書記、股份公

作為全國 2000 多家經銷商的核心力量與掌握方向的「火車

司董事長袁仁國作題為《打造面向世界的中國品牌》的演講，在

頭」，齊聚於茅台的 40 位茅台經銷商聯誼會會長和資深茅台經

首個國家品牌日上，給出了茅台態度，發出了茅台聲音。

銷商代表在自由發言中紛紛表示：對茅台的價格管控和各項政策

袁仁國以自己十三年前一件不為人知的親身經歷為引子，分

措施，堅決擁護，堅決支持，以實際行動愛護好茅台的品牌與形

享了品牌榮譽背後有著比生命更重要東西的感悟，講述了茅台從籍籍無名的貴州土特產，成為全球烈酒股票市值第一、單品銷售額第一的世界蒸餾酒第一品牌的發展歷程。袁仁國表示，高度重視品牌建設，是茅台贏得國家名片的根本所在。

development in ecological civilization. New afforested areas reached 38,000 square meters, both completion rate and publication rate for the monitoring

Moutai Ranked 1st Again and Han Jiang Ranked 39th in "Top 50 Spirits Brands"

象，不做暴利的推手，協助茅台共同維護好價格和市場。唯有穩

Recently, UK's brand valuation consultancy Brand Finance released

定的價格與市場，才能在市場浪潮的洗禮中走得更遠，唯有細水

the "Spirits 50 2017" list. With a brand value of 11.548 billion USD and an

長流，才能經久不衰。

increase of 60% in value, Moutai ranked 1st again in the list. With a brand

on total pollutant emission reduction reached 100%, and the compliance rate of sewage treatment reached 100%. In 2017, Moutai will continue to provide a special fund of 50 million RMB for the environmental management and ecological protection of the Chishui River valley, and accelerate the coordinated development of environment and efficiency. (Reported by Qian Fang)

value of 4.548 billion USD and a 2% brand value drop, the British whisky brand

在互動討論環節，袁仁國與「全聚德」、「青島啤酒」等其他老字型大小企業一起探討了品牌的價值與作用，並就如何為老

Moutai Won the Award of "Most Premium Brand" from BrandZ

字型大小品牌「減齡」與現場觀眾交流互動，闡釋了與電商合作、為年輕人設計新品等新舉措。

（記者王媛攝影報導）

On March 20, Millward Brown (an authoritative research company of the world's leading communications services group WPP) released the "BrandZ Top 100 Most Valuable Chinese Brands 2017" list in Beijing. With an increase of

Moutai and Distributors Agreed to Stabilize the Moutai Market

41% in value and a brand value of 16.219 billion USD, Moutai entered the top 100 again. Promoted for four slots from 2016 in the ranking, Moutai entered

flavor (Jiang Fragrance) series, was also included in the list for the first time,

industry and won the award of "Most Premium Brand". Among Chinese baijiu

price high, and surprising efforts to regulate distributors aroused people's

brands, only Moutai, Yanghe, Luzhou Laojiao, Wu Liang Ye, and Gujing Gong Jiu

attention and discussion. These highlights also indicated directly the current

were selected.

situation and trend of Moutai. On May 3, Moutai once again held a convention

According to reports, the "BrandZ Top 100 Most Valuable Chinese Brands"

for the recent management work of Moutai market. This was the third

ranking was first launched in 2008. Having been released for seven years, it is

convention for price and market control within 20 days, which was extremely

currently the most authoritative and most comprehensive ranking for Chinese

rare in the history of Moutai and the industry. 40 participants from all over

brands. The WPP and Kantar Millward Brown study on the world's second

the country, including president of Moutai's distributor convention and senior

largest economy (China) showed that BrandZ Top 100 Most Valuable Chinese

distributor representatives, talked actively and expressed their full support for

Brands hit record levels in 2017, growing 6% to reach 557.1 billion USD in

Moutai's price control. Moutai leaders and distributers reached a consensus to

brand value.

jointly and actively maintain the stable and healthy development of the Moutai

(Reported by Ye Yuanming)

market. As the core strength and "engine" for more than 2,000 distributors of the

茅台蟬聯 BrandZ「最具價值中國品牌 100 強」斬獲「最高端中國品牌」大獎

country, these 40 participants expressed their attitudes: They fully supported Moutai's various policies and measures for price control and would take action to protect Moutai's brand and image; they would work with Moutai to stabilize

3 月 20 日，世界傳播巨頭 WPP 旗下權威調研公司 Millward

the price and market, and avoid windfall profits; still water ran long; only a

Brown Optimor 在北京發佈 2017 年 BrandZ「最具價值中國品

stable price and market could withstand the baptism of market changes.

牌 100 強」榜單。茅台以品牌價值提升 41% 至 162.19 億美元（約

3 月 28 日，世界自然基金會（WWF）與自然野生生物雜誌

indicating that the recognition for Jiang fragrance baijiu was rapidly improving

工作人員一行來到茅台考察，就赤水河流域綜合管理、生態補償

in both international and domestic markets.

及茅台集團參與流域保護有關專案進行考察拍攝。考察過程中，

As early as 2013, Moutai had been selected in the world's Top 50 Most

考察團一行對茅台大力推進赤水河流域生態保護工作表示肯定，

Valuable Spirit Brands; it ranked 2nd following "Johnnie Walker". After

同時也為茅台厚重的歷史文化、神秘的傳統工藝和茅台的醇香點

exceeding Johnnie Walker and ranking 1st in the brand value list in 2016,

贊。

Moutai ranked 1st for a second consecutive year.

據瞭解，在過去的一年裏，茅台生態文明大推進，不斷增添 (Reported by Ma Fei)

the top 10 for the first time at No. 9; it also ranked first in China's baijiu

Since April, Moutai's stunning annual report performance, amazing stock

世界自然基金會點贊茅台生態保護

Johnnie Walker ranked 2nd. Ranking 39th, Han Jiang, a member of Moutai

發展推動力。新增綠化面積 3.8 萬平方米，污染物總量減排監測完成率、公佈率均為 100%，污水處理達成率達到 100%。2017

國酒茅台再次雄踞全球烈酒品牌價值 50 強榜首漢醬酒首次入圍榜單排名第 39 位

年，茅台還繼續安排支持專項資金 5000 萬元，參與赤水河流域環境治理和生態保護，加速推進環境與效益協調發展。

（通訊員錢芳）

近日，英國品牌評估機構 Brand Finance 發佈「2017 全球

Moutai's Japanese Distributor Actively Tapped Local Market Potential

烈酒品牌價值 50 強」排行榜 (Top 50 spirits brands 2017)。國酒茅台以 115.48 億美元的品牌價值位居榜首，品牌價值增長率 +60%，蟬聯「冠軍」。名列第二位的是英國威士卡品牌「尊尼獲加」(Johnnie Walker)，品牌價值 45.48 億美元，品牌價值增長率－ 2%。而此次茅台醬香系列酒——漢醬酒也首次入圍榜單，

With strong support from Moutai Chiew I/E Co., Ltd., Moutai's Japanese

排名第 39，意味著國際國內市場對醬香白酒的認可度正在迅速

distributor Nichiwa Shoji Co., Ltd. further tapped the potential of the Japanese

提高。

local market based on the achievement of 2016. In the first quarter of 2017,

早在 2013 年，國酒茅台就曾入選 2013 年全球 50 強最具

the company had actively hosted and participated in nearly 30 Spring Festival

價值的烈酒品牌榜單，成為全球第二大最具價值的烈酒品牌，位

series of activities, and achieved fruitful results.

列「尊尼獲加」之後。2016 年，茅台的品牌價值排名超越「尊

From the 11th "Spring Festival Nagoya" held on January 7, 2017, Moutai

尼獲加」雄踞榜首，今年又蟬聯「冠軍」。

Chiew I/E Co., Ltd. and Moutai's Japanese distributor started the 2017 series of

（通訊員馬飛）

activities. Cheng Yonghua (Chinese Ambassador to Japan), Hideaki Omura (Aichi

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JUNE 2017

on the world map

HARMONY 和

MOUTAI Magazine

Prefecture Governor) and other representatives from the political, economic,

history of crossing Chishui for four times, Moutai's godsend aroma, and the

of PLA Hong Kong garrison formally formed a partnership; in future, guided by

to enhance customer loyalty. At the award dinner, Mr. Hu Run signed his

and cultural circles of China and Japan attended the "Spring Festival Nagoya".

charms of the Chinese Liquor Culture City would leave a wonderful memory to

the national strategy of military and civilian integration, both sides would work

autograph for Kweichow Moutai.

Moutai shone at this grand festival and became the focus of Japanese and

the delegation; although far away, we were close in spirit, and the delegation's

closely with each other to promote the exchange between the enterprise and

Chinese media.

visit would be a new starting point for our friendship.

army, inherit glorious traditions, support national defense construction, spread

Foreign diplomats said: Guizhou boasted nice mountain, water, and people;

Since the very beginning of 2017, with the influence of Chinese dignitaries

Moutai culture, and enhance the friendship between the armies and civilians.

in Japan and the dignitaries dedicated to the Sino-Japanese friendship,

we were intoxicated by its nature, history, culture, food as well as liquor, and

Moutai has become the "standard" drink of various Chinese communities

truly appreciated the unique charm of colorful Guizhou; we were impressed

tion and Future", Chen Weilin gave a vivid lecture on the national defense to

and mainstream cultural market in Japan. What is Moutai's next plan for

by Guizhou's rapid development; with unique strategic vision in future

the logistics staff of Moutai's Jiang fragrance liquor company. During the visit,

Japan in this year? Both Moutai Chiew I/E Co., Ltd. and Nichiwa Shoji Co.,

development planning, Guizhou would have broad prospects for development

accompanied by Zeng Xiangbin (Deputy General Manager of Moutai's Jiang

Ltd. indicated that they would achieve the annual goals with all efforts, further

in such aspects as big data, tourism, and agricultural product processing; we

fragrance liquor company) and relevant personnel from Moutai's Armament

tap the potential of local market through the growing influence of Chinese in

believed that Guizhou would be even better in the future.

Department, Chen Weilin and other group members visited the liquor-making

Accompanied by Wang Chonglin, the delegation visited the Chinese

Japan, and help Moutai's brand culture to be further integrated into Japan's mainstream cultural market. Meanwhile, they would continue to effectively use

Liquor Culture City, liquor-making workshop, and liquor storehouse to feel

various social media channels to expand the power of "fans economy", spread

the Moutai's charming culture and unique making technique; intoxicated

Moutai culture among young people, and nurture the young people market.

by Moutai's godsend aroma, they praised that Moutai deserved its name of

貴州茅台亮相中國投資年會年度峰會近日，第十一屆中國投資年會年度峰會暨投中·胡潤年度人

On the morning of April 18, with the title of "PLA's History, Current Situa-

物榜頒獎晚宴在上海舉行，包括投中資訊首席執行官陳頡，IDG 資本全球董事長熊曉鴿，全國政協委員、前中國人壽董事長楊超，胡潤百富董事長胡潤，松禾資本創始人厲偉，歌斐資產創始人殷哲，澳銀資本董事長熊鋼等百位行業大佬、知名投資人，以及超過 5000 名私募股權機構從業者彙聚峰會。貴州茅台酒作為晚宴唯一指定白酒品牌驚豔亮相，北京酒盒

workshop, packaging workshop, Moutai's Chinese Liquor Culture City, and

子商貿有限公司在峰會現場設立茅台酒展區，向到場各界投資精

Monument for the Red Army's Four Crossings of the Chishui River.

英宣傳茅台文化，輸出品牌理念；建立「茅粉」社群，增強客戶粘度。在頒獎晚宴上，胡潤先生為貴州茅台酒簽名留念。

醬香酒公司與駐港步兵旅締結軍企共建對子

national liquor.

茅台酒日本經銷商深掘本地化市場

(Reported by Zhao Jianning)

4 月 17 日，茅台股份公司副總經理、茅台醬香酒公司董事

Moutai Entered the Boston Bar

長、總經理、黨委書記李明燦與駐香港部隊步兵旅副政治委員陳在茅台進出口公司的有力支持下，茅台酒日本經銷商日和商

偉霖在茅台會議中心共同簽署軍企共建協議書，標誌著醬香酒公

各國駐華使節盛讚茅台

社，在 2016 年市場開拓成果的基礎上，進一步挖掘日本本地市場潛力。2017 年第一季度的市場工作中，已積極主辦及參與了近 30 場新春系列活動，取得了豐碩成果。從 2017 年 1 月 7 日舉行的第 11 屆「名古屋中國春節祭」開始，進出口公司和日本經銷商一起拉開了 2017 年系列活動的序幕。

4 月 29 日，外交部組織有關國家駐華使節一行蒞臨茅台，

後將在軍民融合國家戰略的引領下，軍企雙方近距離接觸，促進

茅台集團公司董事長、黨委副書記、股份公司董事長袁仁國，集

企業與部隊之間的交流，繼承光榮傳統，支持國防建設，傳播國

團公司黨委委員、總法律顧問劉漢林，股份公司副總經理萬波、

酒文化，增進軍民友誼。

王崇琳，總經理助理黃維在茅台國際大酒店熱情接待了使節團。

中國駐日本大使程永華、愛知縣知事大村秀章等中日兩國政經界、文化界代表紛紛出席「春節祭」。在這個盛大的節日上，國酒茅台驚豔亮相，受到熱捧，成為日本和中國媒體爭相報導的焦點。

人民解放軍歷史、現狀和未來》為題，為茅台醬香酒公司全體後

中國酒文化城的神韻能給使節們留下美好的記憶。海記憶體知己、

勤員工上了一堂生動的國防知識教育課。在茅台期間，陳偉霖一

天涯若比鄰，使節團的到訪將成為我們友誼的新起點。

行在醬香酒公司副總經理曾祥彬及公司武裝部有關人員的陪同

藍天白雲、高山流水，陶醉於貴州的歷史文化、美食美酒，真正

界等重量人士的影響力，茅台酒已成為日本各大華人社群及本地

Boston's charming night. With barbecue, hip-pop singing, dancing, and Moutai liquor, nearly 300 Boston fans enjoyed a perfect night in the joyful atmosphere of wonderful food, liquor, and music. At that night, the WOW Bar launched a "Moutai Special Menu" and careful-

18 日上午，駐香港部隊步兵旅副政治委員陳偉霖以《中國

袁仁國希望，赤水河的神秘、四渡赤水的神奇、茅台美酒的神香、

外國大使們說，貴州山美、水美、人美，我們流連於貴州的

2017 年伊始，借助在日華人以及中日友好領域的政界、商

On the night of May 13, the WOW Boston Night was perfectly completed in

司黨委與駐香港部隊步兵旅黨委正式締結成為軍企共建對子，今

ly made three original Moutai cocktails——"Moutai 204", "Spicy Cherry", and "Milky Way". Through the blending of Chinese and Western cultures, this special menu transformed Moutai into several magical cocktails with various tastes and impressed all audience. 100 chances for free tasting of Moutai cocktails

下，到制酒車間、包裝車間、茅台中國酒文化城以及紅軍四渡赤

were quickly snatched up, indicating the unique charm of fashion Moutai.

水紀念園等地參觀學習。

Moutai's WOW Boston Night had attracted more overseas fans at the scene

領略了多彩貴州的獨特魅力。貴州的飛速發展令我們嘆服，貴州

主流文化市場的「標配」酒飲。對於今年茅台在日本接下來的路

未來的發展規劃獨具戰略眼光，大資料、旅遊業、農產品加工等

要怎麼走？進出口公司及日本經銷商日和商社都表示，在全力完

都具有廣闊的發展前景，相信貴州的明天一定會更加美好。

成年度既定目標的同時，繼續借力在日華人不斷擴大的影響力，

使節團一行在王崇琳的陪同下參觀了中國酒文化城、制酒車

深挖本地化市場潛力，使國酒茅台的品牌文化繼續不斷融入日本

間、酒庫等，感受獨具魅力的國酒文化以及神秘獨特釀造工藝，

主流文化市場。同時，將繼續有效利用龐大的社交媒體管道，擴

大使們陶醉於國酒的神香，讚嘆茅台酒不愧為中國的國酒。

大「粉絲經濟」的作用力，在年輕人群中傳播中國國酒文化，培

（記者趙建寧）

養年輕購買力市場。

Jiang Fragrance Liquor Company Cooperated with PLA Hong Kong Garrison

Foreign Diplomats in China Praised Moutai On April 29, organized by the Ministry of Foreign Affairs, a delegation of foreign diplomats in China visited Moutai Group and was warmly welcomed by

On April 17, Li Mingcan (Deputy General Manager of Kweichow Moutai Co.,

to know Moutai, love Moutai, and enjoy happy moments with Moutai; through

Moutai Presented at the ChinaVenture Investment Conference Annual Summit

such an innovative form, the host also hoped to establish more new definitions and fashions of the Moutai brand for the younger generation.

茅台酒走進波士頓酒吧波士頓時間 5 月 13 日晚，WOW Boston Night 在波士頓

Recently, the 11th ChinaVenture Investment Conference Annual Summit and the Award Dinner for ChinaVenture Hurun Midas List were held in Shang-

的迷人晚上完美落幕，近 300 位波士頓粉絲在波士頓人氣酒吧

hai. Nearly 100 industry biggies and famous investors as well as more than

WOW Bar，就著燒烤、唱著 hip-pop、踱著舞步、品著茅台雞

5,000 professionals from private equity institutions, including Chen Jie (CVINFO

尾酒，在美食美酒和音樂的歡樂氛圍中，度過一個完美的夜晚。活動當晚，WOW Bar 特別推出的「茅台特別菜單」備受歡

CEO), Xiong Xiaoge (IDG Global Chairman), Yang Chao (member of the CPPCC National Committee and former Chairman of China Life), Hu Run (Hurun Report

迎，精心調製的三款獨創茅台雞尾酒——「Moutai 204」、「Spicy

Chairman), Li Wei (founder of Green Pine Capital Partners), Yin Zhe (founder

Cherry」和「Milky Way」，將茅台加以調製搖身一變成了口感

of Gopher Asset), and Xiong Gang (ASB Ventures Chairman), gathered at the

不一的神奇雞尾酒，中西文化交融，驚豔全場。100 個茅台雞尾

summit.

酒免費品嘗名額派送被一搶而光，可見時尚茅台的獨特魅力。

Yuan Renguo (Chairman of Moutai Group and Kweichow Moutai Co., Ltd.), Liu

Ltd., Chairman and General Manager of Kweichow Moutai Jiang Fragrance

Hanlin (Chief Legal Adviser of Moutai Group), Wan Bo, Wang Chonglin (Deputy

Liquor Marketing Co., Ltd.) and Chen Weilin (Deputy Political Commissar from

General Managers of Kweichow Moutai Co., Ltd.), and Huang Wei (General

the Infantry Brigade of PLA Hong Kong Garrison) signed an agreement for the

dinner. Moutai's distributor Beijing Jiuhezi Trading Co., Ltd. set up a Moutai

粉絲通過在現場能瞭解茅台，愛上茅台，與茅台共用歡樂時刻；

Manager Assistant of Kweichow Moutai Co., Ltd.) at the Moutai International

joint construction of army and enterprise at Moutai's conference center. This

exhibition area at the summit to spread Moutai's culture and brand concept

更希望通過這樣創新的形式，給年輕一代打造更多國酒品牌的新

Hotel. Yuan Renguo hoped that the mystery of Chishui River, the magical

meant that Moutai's Jiang fragrance liquor company and the infantry brigade

to various investment elites present, and set up a "Moutai fans" community

定義和新時尚。

WOW Boston Night 茅台時刻雞尾酒之夜，不僅讓更多海外

As the only designated baijiu brand, Kweichow Moutai shone at the summit

香飄世界百年相伴民族復興 The Aroma of a Century The Revival of a Nation