Moutai Magazine - International Edition Issue 17 Autumn 2017 by MOUTAI Magazine - International Edition

17 AUTUMN 2017

A Journey to Australia and South Africa 澳非之旅

Inside & Out of Roles: Interview with Chang Chen 角色內外：張震專訪

"Moutai Craze" Under "the Belt and Road" 「一帶一路」下的「茅台旋風」

When Moutai Merged with French Cuisine Caprice at Four Seasons Hotel Hong Kong 香港四季酒店 Caprice: 茅台酒融入法式佳餚

M EE T T HE T E AM

CONTRIBUTORS

Erika Leung CHINA KWEICHOW MOUTAI DISTILLERY (GROUP) CO., LTD. Maotai, Renhuai City, Guizhou Province, China 564501 KWEICHOW MOUTAI CO., LTD. Maotai, Renhuai City, Guizhou Province, China 564501

Consultant : Yuan Renguo, Li Baofang, Zhao Shuyue Production & Advertising Sales Agent: ER HONGKONG HOLDING LIMITED Room 2103, 21/F, Sino Plaza, No.255-257 Gloucester Road, Causeway Bay, Hong Kong Tel: (852) 3580 2598 Fax: (852) 3580 2588

Independent author, translator, marketing & communications consultant. Translated works (into Chinese) "The Blue Bottle Craft of Coffee". Co-founder, Editor-in-chief of "Fragrance Moment" magazine, the world's first Chinese fragrance lifestyle magazine, the unique Chinese magazine allowed to display in public areas in Paris' 5-star hotels in 2012-2013.

Selina S Publisher Francis Wong Chief Executive Officer Christine Yin Chief Executive Editor Jocelyn Chenlin Liao Art Director Johnny Woo

A senior feature and lifestyle editor working for mainstream luxury publications in China. Her articles of artists and gourmets interview, as well as luxury hotel reviews are featured in various streaming media platforms.

Senior Project Editor Laura Su, Spencer Hua

Natalya Cheung

Photographer Han Xingxi, Li Lewei, The Fotop Perry, CalvinSit, Hui Yau Tak Translator Billy Yung, Spencer Hua Project PR Meng Yuan, Mocha Du Marketing Executive Nikita Wan, Helen Fu

A global traveller visiting over 70 countries. A renowed DJ and contributor of lifestyle. The author of "DAYDOW TRIP: A world journey of self-discovery".

Advertising Enquiry Tel: (852) 3580 2598 Email: er-hk@everreliable.net

RIGHTS

Moutai Magazine (International Edition)

is published quarterly by ER HONGKONG HOLDING LIMITED under a license by KWEICHOW MOUTAI CO., LTD. Reprints, copy or use of any content in this magazine whether in whole or in part, shall only be allowed with the explicit written permission of KWEICHOW MOUTAI CO., LTD. No responsibility can be taken for unsolicited texts and photographs. The views and opinions expressed or implied in the articles do not necessarily reflect the opinions of the publisher, editors or the license holder. All contents in this magazine have been complied with the best of our knowledge, but no warranty or representation is given as to its accuracy, completeness, relevance, timeliness or otherwise. Moutai Magazine (international edition) appears quarterly with editions published under cooperation or license in two languages. Sponsor: Top Gainer Industrial Limited

Special Thanks :

Brand New Look 煥然一新

SEP 2017

Journey is the precious treasure. --- Lloyd Alexander Under “the Belt and Road”, Moutai steps forward steadily on the world map. In the 17th issue of Moutai Magazine, let us Experience the “Moutai Craze” under “the Belt and Road Initiative”, Listen to the story of actor Chang Chen’s characters, Taste the creative culinary with Moutai made by Michelin-starred restaurant, Sense the aroma of Moutai in Australia and South Africa, Walk through the history of Sydney, Observe the incredible scene of Paris, Travel to Boston for a trip of coffee, Welcome every fresh journey of the world.

旅途是不可多得的寶藏。 — 勞埃德·亞歷山大中國的「一帶一路」戰略，讓貴州茅台酒在世界版圖中邁出了更堅定的步伐。本期 Moutai Magazine，我們將帶您：體驗「一帶一路」下的「茅台旋風」；和演員張震聊聊他角色內外的人生；在香港四季酒店品嘗米芝蓮星級大廚用茅台酒製作的法式料理；了解中國國酒在澳洲和南非的反響；走過悉尼的歷史和現在；欣賞巴黎動人的風光；去波士頓體驗一次咖啡之旅；在世界地圖上，迎接每一次新鮮旅途。

Broader Horizon

天地廣闊

Universally Accessible 放之四海而皆準

M OUTAI MAGAZINE

C ONT EN T

ISSUE #17 2017

SPECIAL

10 C O V E R STO RY

With the inspiration of “the Belt and Road Initiative”, Moutai starts its journey to every corner of the world. People from different nationalities now are able to taste the aroma of China and have opportunities to love Moutai.

在「一帶一路」政策的鼓舞下，茅台帶著它獨具特色的酒香向世界各個角落出發，讓不同膚色的人品嘗中國的韻味，讓世界知道茅台，了解茅台，迷上茅台。

C O NT ENT

MOUTAI Magazine

The "Moutai Craze" Under "the Belt and Road" 「一帶一路」下的「茅台旋風」

Savoring China 品味中國味道

Moutai in Australia 茅台在澳洲

Africans Talk about Moutai with Me 非洲人和我聊茅台

Inside & Out of Roles: Interview with Chang Chen 角色內外 : 張震專訪

When Moutai Merged with French Cuisine: Interview with Chef Guillaume Galliot at Michelin Two-Star Caprice, Four Seasons Hotel Hong Kong Guillaume Galliot: 茅台酒融入法式佳餚米芝蓮二星餐廳香港四季酒店 Caprice

Sydney, from the Ocean 悉尼：自海中來

Exploration of Africa 非洲之探索

Travel in Coffee 咖啡帶我去旅行

An Unrestrained Paris 自由的巴黎

Moutai on the World Map 茅台在全球

SEP 2017

The "Moutai Craze" Under "the Belt and Road" 「一帶一路」下的「茅台旋風」 TRANSLATOR/ 譯 Billy

NATURE 天

MOUTAI Magazine

In recent years, Moutai Group has actively implemented China's "Belt and Road" ("B&R") strategy, proactively gone abroad, vigorously implemented the internationalization strategy for product, brand, and market, warmly embraced the global market, actively participated in the world's economic recovery, and steadily ushered in a "Moutai Craze" in the world. 近年來，茅台集團積極落實中國「一帶一路」戰略，主動走出中國，大力實施產品國際化、品牌國際化、市場國際化戰略，深度擁抱全球市場，在積極參與世界經濟復蘇的進程中，以更加穩健的步伐在國際市場掀起了「茅台旋風」。

SEP 2017

n 1978, China began to implement the

policy of reform and opening up, bringing huge power and space for the Chinese

society, especially for the business community; in

1997, the Asian economic crisis broke out, leading the Chinese people to intuitively feel for the first time the close relation between their own interests and the outside world.

In 39 years' reform and opening up, and huge

transformation of China's integration into the world,

Moutai has grown from a small traditional workshopstyle distillery into China's famous enterprise with

the highest market value in the global spirits industry and with products distributed all over the world.

The popularity of global free trade has given Moutai

full growth opportunities, making Moutai more selfconfident, intelligent, and responsible.

Today's China is greatly different from the one

at the beginning of reform and opening up in 1978. In the 80s and 90s of last century, China was poor

and backward, without any comparative advantage in capital-intensive industries. After 30 years' rapid development, China has developed from a lowincome country with a per capita GDP less than

one-third of African countries into a middle-income country with a per capita GDP of 7,600 USD.

Similarly, Guizhou, the home of Moutai, has long

ago changed its rugged and poor situation. With

intensive highways, high-speed railways, and the

increasing number of airports, today's Guizhou has

become a forefront linked to the world and a province with leading growth rate for economic indicators in China.

After nearly 40 years' market-oriented reform

and global integration, China has become the most important core engine for economic growth in Asia and even the world. A large number of Chinese

enterprises are going abroad, and integrating into the

global industrial chain, value chain as well as logistics chain. China's economic aggregate today has also

provided a solid foundation for creating more worldclass enterprises to lead the future.

In recent years, Moutai has entered the

accelerated implementation stage of its

internationalization strategy, showing a more and

more strong momentum of development. In 2005, Moutai cooperated with France's Camus company

NATURE å¤©

MOUTAI Magazine

Asia

49.89% Europe

24.56% Africa

1.12% Oceania

3.47%

Americas

11.84% Duty-free

9.12% 13

SEP 2017

(an operator with top leading duty-free sales network),

figures is the strength of innovation and change. In the

free shops in nearly 60 international airports of over 30

of China's "Belt and Road" strategy and the overseas

through which Moutai entered more than 300 duty-

overseas market expansion, Moutai takes the opportunities

countries; in May 2013, Moutai acquired the prestigious

celebrations for Moutai's 100th anniversary of winning

French Château Loudenne; in 2015, upon Moutai's 100th

the Panama gold award, further explores the market

anniversary of winning the Panama gold award, Moutai held

and improves the network. Moutai carries out "cultural

various overseas commemorative activities in Moscow and

marketing" by integrating Eastern culture with Western

Milan, returned to San Francisco, and received a precious

culture, and adopts "event marketing" with various types

gift——San Francisco Moutai Day; one year later, Moutai

of themes. The "smart marketing" particularly helps

held the anniversary celebration for Moutai Day, through

Moutai's products and services to meet the international

which Moutai Group General Manager Li Baofang brought

market demand, laying a foundation for the rapid growth of

Moutai's aroma abroad again and fully demonstrated the

overseas market.

charm of China's manufacturing brand; in December 2016,

The growth and change in Chinese enterprises is an

taking the opportunity of "the Belt and Road", Moutai held

important part in the history of world economy. Take

Germany—Moutai's 'The Belt and Road' Tour" in Hamburg.

several workshops in the remote and mountainous village,

a large-scale brand activity with the theme of "A Toast with

Kweichow Moutai as an example. 60 years ago, we were just

In July 2017, at the Sino-German "Belt and Road"

and exchanged our goods with the outside world through

economic summit forum of the G20 Summit, as a

porters and horses. In today's China however, Moutai has

representative of Chinese entrepreneurs, Moutai Group

become a successful traditional enterprise that finds a way

Chairman Yuan Renguo delivered a speech titled "Closed

out for its brand. Our products not only win favor in China,

World Cannot Bring Progress". He shared Moutai's views and

but also attract more attention from all over the world.

expectations on the world's future and was enthusiastically

Our most famous core product--Moutai shares the title of

echoed. This series of overseas activities have vigorously

"World's Top Three Distilled Liquors" with French Cognac

enhanced Moutai's brand charm and influence, and

brandy and Scotch whisky. Moutai Group's profitability has

promoted Moutai's internationalization process.

surpassed the international liquor giant Pernod Ricard;

For the markets of "B&R" countries, Moutai has

Moutai has become the single alcoholic product with the

developed the "B&R" commemorative liquor. With modern

highest sales income in the world and an enterprise with

design concept, this liquor breaks the boundary of product

a worldwide sales network. In 2017, Moutai's stock market

deployment and provides a large window for Moutai's

value keeps rising, breaks through 500 billion RMB, and

further participation in international competition, gradually

surpasses Diageo, helping Moutai to be the world's most

showing a bright future of Moutai liquor along "the Belt and

valuable spirits enterprise.

Road".

For several consecutive years, Moutai has been included

According to statistics, in 2016, Moutai Group exported

in the FT Global 500 list by the British Financial Times and

1,721.03 tons of Moutai liquor and Moutai series liquor,

the BrandZ Top 100 Most Valuable Global Brands, surpassing

achieving an export volume of 314 million USD. Its

many global well-established food enterprises. Over the past

international markets mainly included Asia (accounted for

few years, Kweichow Moutai has achieved better growth

49.89%), Europe (24.56%), Americas (11.84%), duty-free

performance than most of the world's famous enterprises:

(9.12%), Oceania (3.47%), and Africa (1.12%). At present,

Sales revenue (including tax) reached 182.5 billion RMB, an

Moutai has entered 26 of the countries and regions along

increase of 233% compared with the "11th Five-Year Plan";

"the Belt and Road"; from 2013 to 2016, Moutai's sales

total profit reached 94.4 billion RMB, an increase of 258%;

increased by nearly 100 tons, sales revenue increased by

paid tax reached 66 billion RMB, an increase of 222%; total

16.8 million USD, and sales in these markets accounted

assets increased by 3.19 times, capital maintenance and

for nearly 18.91% of total exports. In 2017, Moutai's stock

appreciation rate was always above 121%, and profit margin

market value keeps rising, breaks through 500 billion RMB,

on net assets was always above 20%. Today, Kweichow

and surpasses Diageo, helping Moutai to be the world's

Moutai Co., Ltd.'s revenue and profit respectively account

most valuable spirits enterprise.

for 27% and 45% of China's 18 listed baijiu companies, and

Behind the rapid growth of Moutai's overseas sales

its share in China's high-end baijiu market is more than 50%. 14

NATURE ĺ¤Š

MOUTAI Magazine

Moutai also built the first college in China's baijiu industry,

exchanges, mutual improvement, and mutual benefit.

airport will be open in the third quarter of this year.

world-oriented Chinese brand, a well-respected world-class

which will start enrollment this year. Besides, the Moutai

We will seize the "B&R" opportunity, turning Moutai into a

In recent years, Moutai Group has actively responded

enterprise, and the world-famous liquor.

to the "B&R" strategy, deepened the deployment in the

In the future, Moutai will further go abroad steadily,

related countries, held brand promotion in Moscow, Milan

ensure that the overseas market sales account for more

commemorate liquor. This year, Moutai's "B&R" promotion

Plan", lead overseas mainstream consumer groups to better

and Hamburg, and specially launched the "Belt and Road"

than 10% of total sales at the end of the "13th Five-Year

will enter Africa and Australia. At present, Moutai has

understand, accept, and love Moutai, and promote the

entered 26 of the countries and regions along "the Belt and

internationalization of brand, product, and market. Moutai's

Road"; from 2013 to 2016, Moutai's sales increased by nearly

planning is clear, that is, to develop Moutai into a diversified

100 tons, sales revenue increased by 16.8 million USD, and

investment holding group as well as a well-respected

sales in these markets accounted for nearly 18.91% of total

world-class enterprise. To achieve this goal, Moutai needs

exports.

to further improve its influence and reputation in major

"The Belt and Road" is an upgraded version of reform

global markets, unswervingly and actively participate in

and opening up. It is not only a road of peace, prosperity,

the competition of international liquor industry, deeply

openness, innovation, and civilization that will bring huge

participate in the global value chain, and seize the "B&R"

market space to the Chinese manufacturing industry,

strategic opportunity to promote the internationalization of

but also an important platform for promoting progress,

Moutai's product, brand, culture, and marketing. 15

SEP 2017

1978 年，中國開始實行改革開放政策，這個轉向，給中

國社會，特別是工商業界釋放了巨大的動力和空間；1997 年，亞洲經濟危機爆發，讓中國人第一次直觀地感受到外部世界與自身利益的緊密相關。

突破

39 年來的改革開放，中國融入世界的巨大轉型，茅台也

從一個小的作坊式傳統工廠，成長為今天全球烈酒行業股票市值第一、產品遍佈世界的中國品牌企業。茅台在全球自由貿易

5000 億

在中國市場的普及，讓我們獲得了充分的成長機會，更加自信、智慧、擔當。

今天的中國，與 1978 年改革開放之初有了巨大不同。上

世紀八九十年代，中國貧窮落後，在資本密集的產業上沒有比較優勢。30 多年的高速發展，中國已經從一個人均 GDP 不及

非洲國家平均數三分之一的低收入國家變成一個人均 GDP 達 7600 美元的中等收入國家。

而茅台所在的貴州，也早已不是昔日「地無三裡平、人無

三分銀」的狀況，這裡通過密集的高速公路、高速鐵路以及數量不斷增多的機場，通江達海，成為能方便連結世界的熱土，各項經濟指標的增速，更是在中國各省區市位列前茅。

4000 億

在歷經了近 40 年的市場化改革和全球化融合，中國已成

為亞洲乃至全球經濟增長中最為重要的核心引擎。大批中國企業走向全球，並開始融入全球產業鏈、價值鏈和物流鏈。中國今天的經濟總量，也為打造更多能夠引領未來的全球性企業提供了厚實的土壤。

近年來，茅台國際化戰略已進入「加速度」實施階段，呈

現出了越來越強勁的發展勢頭。2005 年，茅台與全球免稅店

管道經營商法國卡慕公司合作，「借船出海」入駐 30 多個國家、

3000

60 多個國際機場的 300 多個免稅店；2013 年 5 月，茅台收購了久負盛名的法國波爾多海瑪酒莊。2015 年，國酒茅台借金

獎百年契機，從莫斯科、米蘭開展國酒茅台海外紀念活動，並重返美國三藩市，收下當地厚禮——三藩市貴州茅台日，並在一年以後舉行了週年紀念活動，茅台集團總經理李保芳為茅台

億

飄香海外再掀新風，盡展中國製造的品牌魅力；2016 年 12 月，茅台打開國家一帶一路的築夢空間，在德國漢堡成功舉行了

「與德國乾杯——中國茅台一帶一路行」大型活動。

2017 年 7 月，茅台集團董事長袁仁國在 G20 峰會德中「一

帶一路」經濟高峰論壇上，作為中國企業家代表發聲，發表《封閉的世界不能帶來進步》演講，代表茅台分享我們對於世界未

目前，茅台酒已進入 26 個「一帶一路」沿線國家和地區，從

提升了茅台的品牌魅力和影響力，促進了茅台的國際化進程。

1680 萬美元，銷量占出口總量的 18.91%。2017 年，茅台股

來的看法和期待，引起了廣泛共鳴。這一系列海外活動，大力

2013 年至 2016 年，茅台酒銷量增加近百噸、銷售收入增加

針對「一帶一路」國家市場，茅台開發了「一帶一路」紀

票市值不斷上升，突破 5000 億元人民幣，超越帝亞吉歐，成

念酒，此酒以現代設計理念，打破產品佈局界限，為進一步深

為全球市值最高的烈酒企業。

度參與國際競爭提供了一個大的視窗，逐步呈現出了茅台酒在

支撐茅台酒海外銷售數字快速增長背後的，是創新與變革

「一帶一路」沿線的美好前景。

的力量。茅台在海外市場拓展中，乘勢而上，借助國家「一帶

1721.03 噸，實現出口創匯 3.14 億美元。其中亞洲市場占比

全網路。以東西方文化的碰撞來進行「文化行銷」，以類型多

資料顯示， 2016 年，茅台集團出口茅台酒及系列酒

一路」戰略和巴拿馬 100 周年海外慶典契機，深耕市場、健

49.89%，歐洲市場占比 24.56%，美洲市場占比 11.84%，免

樣的各類主題來切入「事件行銷」，尤其是「智慧行銷」的方

稅市場占比 9.12%，大洋洲占比 3.47%，非洲市場占比 1.12%。

面，使茅台的產品和服務貼合國際市場需求，為海外市場的高 16

NATURE 天

MOUTAI Magazine

速增長奠定了基礎。

近年來，茅台集團積極回應「一帶一路」戰略，在沿線國

發生在中國企業身上的成長與變化，是世界經濟史上的重

家深耕佈局，先後在莫斯科、米蘭、漢堡舉行了品牌推介，並

幾間作坊，靠人背馬馱完成對外的交往。但在今天的中國，茅

介活動還將走進非洲和澳洲。目前，茅台酒已進入 26 個「一

要一筆。以貴州茅台為例，六十年前，我們不過是邊遠山鄉的

專門開發了「一帶一路」紀念酒。今年，茅台「一帶一路」推

台已經是一家成功走出了自己品牌道路的傳統企業。我們的產

帶一路」沿線國家和地區，從 2013 年至 2016 年，茅台酒銷

品，不僅在中國廣受歡迎，在世界各地也開始引起更多關注。

量增加近百噸、銷售收入增加 1680 萬美元，銷量占出口總量

我們最著名的核心產品——茅台酒與蘇格蘭威士卡、法國科涅

的 18.91%。

克白蘭地一道，並稱世界三大知名蒸餾酒。茅台集團的盈利水

「一帶一路」是一種升級版的改革開放，不僅是和平、繁

準，已經超過全球酒業巨頭保羅力加，貴州茅台酒已成為全球

榮、開放、創新、文明之路，給中國製造業帶來巨大的市場空

英國金融時報全球上市企業 500 強排行，並連續多年入選華

要平台。我們將搶抓「一帶一路」的機遇，把茅台打造成面向

單品銷售收入最高的產品，銷售網路遍佈全球。茅台連年入選

間，更是參與推動進步、促進交流、相互提高、互惠互利的重

通明略 Brand Z 全球品牌價值百強企業權威排行，排位超過很

世界的中國品牌，打造成受人尊敬的世界級企業，享譽全球的

多全球老牌的食品企業。過去幾年期間，貴州茅台實現的增長

國酒茅台。

業績超過全球大部分知名企業：銷售收入 ( 含稅 ) 1825 億元，

未來，茅台將以堅實的步伐走向世界，在「十三五」規劃

較「十一五」增長 233%；利潤總額 994 億元，增長 258%；

末的宏偉藍圖中使海外市場的銷量占到總銷量的 10% 以上，

資本保值增值率均在 121% 以上，淨資產收益率均在 20% 以

以此推動茅台的品牌國際化、產品國際化、市場國際化。茅台

上繳稅金 660 億元，較增長 222%；企業資產總額增長 3.19 倍，

讓海外主流消費人群更多地瞭解茅台、接受茅台、摯愛茅台，

上。今天，貴州茅台酒股份有限公司的營業收入和利潤，分別

的未來規劃明確，要把茅台打造成為多元化投資控股集團，成

占中國 18 家白酒上市公司的 27% 和 45%，茅台酒在中國國

為享譽全球、受人尊敬的世界企業。實現這一目標，貴州茅台

內高端白酒市場佔有率更是超過了 50%。茅台還建了中國白

需要在全球各主要市場形成影響力和增加美譽度，堅定不移地

酒行業的第一所大學，今年招生。建設了茅台機場，今年三季

積極參與國際酒業競爭，深入參與全球價值鏈，搶抓「一帶一

度通航。

路」戰略機遇，推動茅台酒產品、品牌、文化、行銷國際化。

SEP 2017

Savoring China 品味中國味道

NATURE 天

MOUTAI Magazine

For thousands of years, Moutai people have always stuck to the traditional techniques of making yeast during the Dragon Boat Festival, feeding materials during the Double Ninth Festival, steaming for nine times, fermenting for eight times, collecting liquor for seven times, classifying before storing, blending before preserving, and spending at least five years for the entire process. From material feeding to delivery of finished product, each bottle of ordinary Moutai liquor is made through 30 processes, 165 processing procedures, and at least five years.

千百年來，茅台酒始終堅持端午踩曲，重陽投料，九次蒸煮，八次發酵，七次取酒，分型貯存，勾兌存放五年後包裝出廠的傳統工藝。

一瓶普通茅台酒從投料至出廠至少需要

5 年時間，歷經 30 道工序、165 個工藝環節。

SEP 2017

Along the track of 27.51° north latitude, in the hinterland of the YunnanKweichow Plateau, thousands of kilometers from the coastline, a river flowing through the world's unique karst landform is bringing the mysterious bouquet hidden in mountains to you. Here is Moutai Town of China's Guizhou Province—a distinctive and magical land. A mysterious bouquet called "Jiang fragrance" and a Jiang fragrance liquor named "Kweichow Moutai" here are intoxicating the entire world. 沿著北緯 27.51 度的軌跡，在雲貴高原腹地，從世界獨有的喀斯特地貌中潺潺穿行的河流正推動著重重峰巒深藏的神秘酒香。這裡是中國貴州省茅台鎮—— 這片與眾不同的土地誕生了與法國科涅克白蘭地、英國蘇格蘭威士忌齊名的世界三大蒸餾名酒——中國貴州茅台酒。

ocated in northwestern Renhuai City of China's

Guizhou Province, on the east bank of the Chishui River, at the foot of the Hanpo Mountain, and

on the slope of the Ma'an Mountain, Moutai Town is the

core production base of Chinese Jiang fragrance baijiu and

boasts a long history of liquor-making tradition and unique

natural environment. The climate here features mild winter,

hot summer, slight wind, less rainfall, high temperature, and high humidity. Such a climate and the slightly acidic purple soil in the valley together generate the unique, exceptional,

NATURE ĺ¤Š

MOUTAI Magazine

and natural water for making Moutai. Besides, the brewing

This is the philosophy of "harmony between man

environment with a history of thousands of years, as well as

and nature" believed by the Chinese people. Moutai's

accomplish Moutai's unique "Jiang fragrance". These factors

year, that is, make yeast during the Dragon Boat Festival,

the abundant and unique microbes active in the air together

complicated and seasonal making process lasts for one

also determine that Moutai can be produced only in Moutai

feed materials during the Double Ninth Festival, steam for

Town. In other words, Moutai is destined to be a scarce

nine times, ferment for eight times, and collect liquor for

product.

seven times. After being produced, the liquor is classified

Along the Chishui River, with an area of 15.03 square

and stored, blended and preserved in cellars, and finally

kilometers, the origin protected area of Kweichow Moutai is

packaged to enter the market. The entire process takes five

the only area for producing Moutai. On the world map, you

years. In other words, before each bottle of ordinary Moutai

will never find the same or similar area. Therefore, "out of

liquor is delivered to consumers, at least five years are

Moutai Town, producing Moutai is impossible".

required.

Along the Chishui River is the boundless sorghum field.

For such hard-won and unparalleled liquor, its distinctive

The farmers

mellowness

here carry on

can be felt

the ancient

only through

farming

careful tasting.

technology,

To taste this

sow in spring,

classic Oriental

harvest in

liquor, you can

autumn, weed

follow these

manually, and

steps: Inspect

refuse to use

the color, smell

any chemical

the aroma, and

fertilizer. This

taste the flavor.

native variety

Observe the

of the Chishui

"color" and

is an organic

liquor. Against

River basin

"luster" of the

sorghum called

the white

"red tassels",

background,

which features

you can see a

thick husk, small grain, red color, high content of tannin and

yellowish "color" as well as a pure and clear "luster", which

best choice for making Moutai.

technique.

amylopectin, and abundant phenolic substances. It is the

is the excellent quality achieved by Moutai's unique making

As a heritage of farming civilization, Moutai's making

Moutai's Jiang fragrance is a complex aroma formed

technique still strictly abides by the tradition. The period

in natural fermentation. It can be said that the aromatic

the next year is the period for feeding materials, boiling

complicated in the world's alcoholic beverages, and remain

from the Double Ninth Festival to the Dragon Boat Festival

components of this Jiang fragrance are the most

materials, and collecting liquor, and requires much water.

a mystery today. When drinking Moutai, from light smell to

In this period, the Chishui River happens to be clear and

deep smell, you can smell the aromas of flower, grass, fruit,

transparent. During the rainy season after the Dragon Boat

sweetness, dried plant, and acid.... It is these substances

Festival, the river water turns reddish brown due to the

with different aroma characteristics that form Moutai's

wanton rainfall. In this period, Moutai's brewing process is

complicated aroma characteristics.

in the fermentation and collection stage, and little water is

Moutai is high-alcohol spirits. Therefore, tasting with a

needed. Such seasonal making technique determines that

small sip is the most appropriate way. When Moutai enters

Moutai cannot be produced in large scale.

your mouth, a cold aroma will permeate your tongue, 21

SEP 2017

NATURE 天

MOUTAI Magazine

and then a smooth and warm stream will fill your organs,

統。每年重陽節到翌年端午節之間，是下沙、投料、烤酒、取

a topmost feature: no dizzy feeling, throat stimulation, or

午節過後的雨季，降雨沖刷使河水呈現棕紅色，此時茅台酒進

giving an intoxicating enjoyment. In addition, Moutai has

酒的時期，需要大量用水，此時的赤水河正是清澈透明時；端

heart-burnt feeling after drinking; even with poor appetite,

入發酵取酒階段，用水極少。這樣順應四季的釀造工藝，注定

after drinking Moutai, people will have a good appetite.

了茅台酒無法大規模量產。

Moutai is the only healthy drink in the Chinese liquor

這是中國人信奉的「天人合一」哲學，繁複而順應自然四

industry to boast multiple certifications, including Level

季的茅台酒釀造過程歷經整整一年，端午踩曲，重陽投料，釀

National Intangible Cultural Heritage, and National Raw

藏，五年後包裝出廠。這也意味著，一瓶最普通的茅台酒從生

A Green Food, Organic Food, Designated Origin Product,

造期間九次蒸煮，八次發酵，七次取酒，經分型貯放，勾兌窖

Grain Solid-state Fermentation Liquor. Therefore, Moutai

產到消費者手上，至少需要五年時間。

is also a symbol of health. Many examples have proved

來之不易的一瓶絕世佳釀，需要細細品味，方能品出與眾

that long-term moderate drinking of Moutai is beneficial to

不同的醇香。品鑒這樣一款經典東方白酒，可以從觀色、聞香、

health.

嘗味這三步進行。

China Kweichow Moutai, French Cognac brandy, and

觀酒液的「色」與「澤」。在白色背景的襯托下，可以

Scotch whisky are all top distilled liquors in the world.

看到微微黃的「色」，同時呈現一種毫無雜質、晶瑩清澈的

Beauty or ugliness is just different life experiences brought

「澤」，這是茅台酒獨特的釀造工藝造就的優異品質。

styles can also bring colorful cultural experiences for people.

雅突出，再來深嗅，可以聞到花香、青草香、果香甜香、乾植

aromatic Moutai might lead you to experience the long

富，幽雅而細膩。

by different cultures. Similarly, excellent spirits with different

其次，便進入非常令人享受的聞香。初嗅茅台酒，醬香幽

To taste Moutai is to taste China. A cup of mellow and

物香，直至最後一個部分——酸香。整體香氣的層次分明而豐

and proud Chinese history, and feel the splendid chapters

再次是品。入口的時候，應讓舌尖到舌面佈滿酒液，感受

of the contemporary China. The vivid expression, vigorous

酒液從舌尖到舌面緩慢而柔和的走動。這時，舌面兩側首先感

liquid will be blended with your wonderful and colorful life.

會令人感受到一絲煙熏味。再到咽部，將體會到一種舒適的「曲

emotion, and multilayered aftertastes of this wonderful

覺到強烈的酸味，往舌根走，有了堅果香，酒齡較老的茅台酒，香」。

最後一步是綜合看「風格」，相當於整體形象，也就是酒

茅台鎮位於中國貴州省仁懷市的西北部，赤水河東岸，寒

婆嶺下，馬鞍山斜坡上，是中國醬香型白酒的核心產區，有著

瓶上為人熟知的 26 個字：「微黃透明，醬香突出、幽雅細膩、

風，高溫高濕，與峽谷地帶微酸性的紫紅色土壤，共同作用生

茅台酒是中國白酒行業中唯一集 A 級綠色食品、有機食品、

酒體醇厚、回味悠長、空杯留香持久」，令人陶醉。

悠久的釀酒傳統和獨特的自然環境。這裡冬暖夏熱，少雨少

成釀造茅台酒的天然特殊好水，加上近千年的釀造環境裡空氣

原產地域產品、國家非物質文化遺產、國家純糧固態發酵白酒

「醬香」，但同時也決定了茅台酒只能誕生於此，換而言之，

健康的象徵。很多實例也證實了，長期適量飲用茅台酒有利於

等認證于一身的健康飲品。因此，茅台酒除飲用外，也是一種

中活躍著豐富而獨特的微生物群落，它們成就了茅台酒的獨特

身體健康。

茅台酒注定是稀缺珍品。

實際上，這款經典佳釀自中國漢朝時（公元前 135 年）

赤水河畔有 15.03 平方公里的貴州茅台酒原產地保護區，

即被選為皇室貢品，1915 年，茅台在世界精品雲集的巴拿馬

這裡是茅台酒的唯一產區，在全世界的地圖上，你永遠找不到

萬國博覽會上，以東方的獨特香氣榮獲金獎。此後，以卓越品

相同甚至相似的地域，「離開茅台鎮，就產不出茅台酒」。

質不斷在國際上攬獲大獎，廣受世界讚譽，并因其厚重的文化、

赤水河兩岸是一望無際的高粱地。這裡的農戶們遵循古老

獨特的工藝、卓越的品質、歷史的貢獻而被譽為中國的「國酒」。

的耕作技術，春種秋收，手工除草，拒絕使用一粒化肥，這種

品味茅台也就是品味中國。一杯茅台酒的醇厚芳香，也許

赤水河流域的原生品種被當地人稱為「紅纓子」，這種有機高

你可品到中國歷史的悠遠浩瀚，也可嘗到中國當代的精彩華

粱皮厚、顆粒小、色紅、單甯含量高、酚類物質多、支鏈澱粉

章，這些美妙液體生動的表情、飽滿的情緒，讓各種層次的餘

高，是釀制茅台酒的最佳選擇。

味契合著人生的精彩與豐富。

作為農耕文明的傳承，茅台酒的生產工藝依然嚴格恪守傳 23

SEP 2017

Moutai in Australia 茅台在澳洲

NATURE ĺ¤Š

MOUTAI Magazine

or 14 years since China's national liquor Moutai

sophisticated sales network. Relying on the existing sales

history, unique making technique, and typical

the sales network of Moutai liquor quickly covers the entire

network for wine and the strong support from Moutai Group,

entered the Australian market, due to its long

Australia, New Zealand, and many Pacific islands.

Jiang fragrance taste, Moutai has become an undisputed

Mr. Willian Dong also mentioned that Moutai was

representative of China's famous liquors in Australia. In

2014, Moutai's first Australian franchised store was open

originally sold to the local Chinese and the ubiquitous

of Sydney, and all Chinese association representatives

Asian, and even to the White. In general they begin to try

Chinese restaurants, and then gradually extended to the

in Sydney's Sussex Street. Politicians of Australia, elites

Moutai in Chinese restaurants, then gradually like it, and

attended the opening ceremony. After the opening of the

finally regard it as a part of enjoying the Chinese food

first store, the Australian Chinese finally can enjoy here the

culture. This is an interesting process. Westerners are not

authentic Moutai from China, and the store also becomes

used to drinking Moutai at the beginning, just as drinking

a window for local Western people to understand China's

wine for Chinese people; however, after understanding

baijiu culture.

Moutai's culture and Moutai's benefits for health, and

According to Mr. Willian Dong (President of Evershine

knowing Moutai's brand image, Westerners gradually like to

Trading, Moutai's exclusive agent in Australia and New

drink Moutai. Many Western friends like to drink Moutai and

Zealand), Moutai has been well-known in the market of

ask for Moutai every time when eating in Chinese restaurant.

Chinese people; our biggest challenge is to improve Moutai's

Initially, Westerners buy Moutai probably because of

brand recognition in the mainstream society of Australia; "Let's all drink and sing our song despite whether life is

business needs. Because of the growing business contacts

to promote Moutai liquor is to promote Chinese culture;

guests from China with the best liquor of China. Gradually,

between Australia and China, they want to entertain their

short or long." China has lots of poetries for praising liquor;

they not only get used to and enjoy this spirits from China,

through our unremitting efforts, Moutai liquor currently has

but also recommend it to their friends. Therefore, Moutai

fully covered many high-end restaurants, airport duty-free

is not only popular with Chinese, but also has a great

stores, and liquor stores in Sydney, Melbourne, Brisbane,

reputation among Westerners. Moutai liquor is a good

Hobart, the Whitsundays, and Perth; this makes us fully

match for Chinese food, just like steak for wine.

confident for the future performance of Moutai in the

Moutai comes to Australia not just to spread its making

Australian market.

history of more than 2,000 years and its traditional making

Moutai's Australian agent has advanced warehouses and 25

SEP 2017

technique that is regarded as a national intangible cultural

achieved positive social results, effectively boosted the

years' civilization in the liquor culture; as an emotional

Moutai to further penetrate the mainstream market of

market demand, and provided more opportunities for

heritage; it is also an epitome of China's thousands of

Australia. This year's contest will be kicked off again and the

dependence of overseas Chinese, Moutai becomes a

participating bartenders will use China's legendary Moutai

medium and messenger of Chinese culture. Willian Dong

to create various refreshing cocktail masterpieces through

sincerely hopes that Moutai Group will stand at a new

their exceptional talents.

starting point, continuously enhance the brand value,

At the Melbourne party, Australia's famous bartender

improve brand awareness, and lead more Australians to know China through Moutai.

Jason Crawley specially developed three Moutai cocktails

between China and Australia, the rapid development

industry, and introduced three characteristics of Moutai

according to the popular demand of the local catering

With the deepening of friendly and cooperative relations

cocktail to the owners and bartenders of local restaurants;

of bilateral trade, the continuous deepening of cultural

the activity also invited the bartender Blake Hall and the

exchanges, and the mutual flow of people, more and more

famous chef Donovan Cooke from "The Den" to create

Chinese brands begin to land in the Australian market and

together a cocktail with "The Den" style, and use Moutai

start their overseas deployment. Moutai, with its adherence

liquor to make snacks and desserts.

to product quality and its promotion manner tailored for

During these two parties, together with the star-rated

the local market demand, has set a benchmark for China's enterprises in Australia.

bartenders Jenny Chiu, Jason Crawley, and Blake Hall,

held the Moutai cocktail parties titled "Happy Spring

New Zealand also organized a Moutai liquor master class

Moutai's brand and business manager for Australia and

During the Chinese New Year of 2017, Moutai respectively

to introduce Moutai's culture and various Moutai cocktails

Festivalâ&#x20AC;&#x201D;Blessings from Moutai" in Melbourne and Sydney.

for the locals and the Chinese from other regions by using

At the Sydney party, Mr. Bobby Carey, Champion of the

English, Mandarin, and Cantonese.

"Enter the Dragon" Moutai Cocktail Contest presented for

In the activities, guests fully enjoyed the wonderful liquor

the guests his cocktail that won the champion. It is worth

and food, learned Moutai knowledge, felt refreshing, and

mentioning that the "Enter the Dragon" Moutai Cocktail

expected more activities in the future.

Contests in these years have found a brand-new way for

integrating Moutai with Australian people's drinking habits, 26

NATURE 天

MOUTAI Magazine

茅台酒來到澳洲，所傳遞的不僅是其 2000 餘年的釀造歷

中國國酒茅台進入澳洲市場十四年以來，以其悠久的歷

史，獨特的釀造工藝以及標誌性的醬香口感，成為中國名酒在

史，和國家非物質文化遺產的傳統釀造工藝；它更是中華民族

埠莎瑟街（Sussex）隆重開業，澳洲政要、悉尼各界精英以

寄託，成為傳遞中國文化的媒介和使者。William Dong 說，

數千年文明史在酒文化中的縮影，承載了廣大華人華僑的情感

當地無可爭議的代表。茅台澳洲首家專賣店 2014 年在悉尼華

他衷心希望貴州茅台集團站在新的起點上，不斷提升品牌價

及澳洲個華人社團代表共同參加澳洲首家茅台酒專賣店的開幕

值，提高品牌知名度，使更多的澳洲人通過茅台酒瞭解中國。

儀式。隨著首家專賣店的正式開業，澳洲華人終於可以在此享

2017

隨著中澳兩國友好合作關係的深化，雙邊貿易往來的蓬勃

用到來自中國的正宗茅台酒，這裡也將成為當地西方人瞭解中國白酒文化的一個視窗。

發展，文化交流的不斷深化，兩國人員的相互流動，越來越多

示，國酒茅台在華人市場已經家喻戶曉，我們最大的挑戰是如

以其堅持產品品質，並結合本地市場需求的推廣方式，為中國

的中國品牌開始登陸澳洲市場，開闢海外佈局。而國酒茅台，

茅台澳新獨家代理商明耀貿易總裁 William Dong 先生表

在澳企業樹立了標杆。

何在澳洲主流社會提高品牌認知度，「把酒當歌，人生幾何」，

2017 年中國春節期間，茅台分別在墨爾本和悉尼舉行了

中國有很多歌頌美酒的詩詞，茅台酒的推廣同時也是中國文化

的推廣，通過我們的不懈努力，茅台酒目前已經全面覆蓋悉尼、

「金雞報喜，茅台送福」新春茅台雞尾酒晚會。

機場免稅店和酒類專賣店，這讓我們對茅台在澳洲市場的未來

Bobby Carey 先生為賓客呈現了奪魁雞尾酒的調製。值得一提

茅台酒的澳洲代理擁有先進的倉庫和完善的銷售網路。依

合澳洲本地民眾飲酒習慣得到了全新的演繹，取得了積極的社

在悉尼的晚會中，「龍爭虎鬥」茅台雞尾酒大賽冠軍得主

墨爾本、布里斯班、霍巴特、聖靈島與珀斯的眾多高端餐廳、

的是，往屆「龍爭虎鬥」茅台雞尾酒挑戰大賽讓國酒的傳統結

表現充滿了信心。

會反響，有效地拉動了市場需求，為茅台進一步滲透澳洲本地

託現有的葡萄酒銷售網路，加上茅台集團的大力支持，茅台迅

主流市場開拓了更多可能。而今年大賽重新拉開帷幕，參賽調

速覆蓋了整個澳洲、紐西蘭以及太平洋周邊島國的茅台酒銷售

酒師們將以各自過人的才華，將中國傳奇名酒茅台創造出令人

渠道。

耳目一新的雞尾酒佳作。

William Dong 先生曾也提到過，茅台酒最初的銷售管道

在墨爾本晚會中，澳洲著名調酒師 Jason Crawley 針對當

是當地的華人和無處不在的華人餐館，然後逐漸擴展到亞裔，甚至白人當中去。一般他們開始是從唐餐館裡試飲，到逐漸喜

地餐飲業和大眾需求，特別研製了 3 款茅台雞尾酒，並向當地

過程，西方人最初喝茅台酒是不習慣的，就像中國人開始也不

還邀請了 The Den 調酒師 Blake Hall 和名廚 Donovan Cooke

餐廳的老闆和調酒師詳細介紹了茅台雞尾酒的三大特點；活動

歡，最後作為享受中國飲食文化的一個部分。這是一個有趣的

一同合作炮製擁有 The Den 風格的雞尾酒，並用茅台酒調製

習慣喝葡萄酒，覺得有點像中藥的味道。但同樣的，西方人在

了小吃和甜點。

瞭解了茅台的文化，瞭解了茅台酒對身體的好處，認識了這個

在兩場晚會期間，茅台澳新地區品牌及業務經理與 Jenny

品牌之後，就喜歡喝起茅台酒來了。很多西方朋友很喜歡喝茅台酒，每次去中餐館吃飯，他們都主動叫茅台酒來喝。

Chiu、Jason Crawley 、Blake Hall 三位星級調酒師還組織了

中國的商務往來越來越多，他們想用中國最好的酒招待來自中

使用了英語、普通話、粵語，介紹了茅台的文化知識和不同款

茅台酒大師班活動，針對澳洲本地人及來自不同地區的華人，

西方人買茅台酒，最初可能是因為商務需要。因為澳洲和

的雞尾酒。

國的客人。慢慢地，他們不但習慣和享受這種來自中國的烈酒，

賓客在活動中盡享美酒美食，學習茅台知識，酣暢淋漓，

還推薦給自己的朋友。所以，茅台酒不僅受到華人的喜愛，而

意猶未盡。

且在西方人當中，也有相當響亮的名氣。吃中餐配茅台酒，就好像吃牛扒配紅葡萄酒。

SEP 2017

Africans Talk about Moutai with Me 非洲人和我聊茅台 TEXT/ 文尹承德 Yin Chengde TRANSLATOR/ 譯 Jinqiang

Recently, the Chinese film "Wolf Warriors II" became a blockbuster film of the summer vacation. Since its release, the box office had kept rising to surpass 800 million USD, constantly refreshed various Chinese film records, and became a phenomenal film. The film mainly told the Chinese soldiers' rescue story in Africa. In one scene of the film, the starring actor and director Wu Jing drank Moutai heroically, which aroused people's attention. In fact, Moutai is not an advertised product of the film; it appears in the film only because Wu Jing loves Chinese brands. In recent years, along with the fully deployment of China's "Belt and Road" strategy, Moutai has started a new pace in the African continent. From the experience of diplomat Yin Chengde, let's find out Moutai's image in the minds of Africans. 近日，中國影片《戰狼 2》強勢引爆中國暑期電影檔，上映至今，票房一路高歌超越了 8 億美元，不斷刷新華語電影各種記錄，成為一部現象級電影。該影片主要講述中國軍人在非洲救援的故事，其中一幕是影片導演兼主演吳京大飲茅台，事實上，茅台在該片中並沒有任何商業植入，吳京純屬出於中國品牌的熱愛而將茅台呈現在螢幕。近年來，隨著中國「一帶一路」戰略的全面鋪開，茅台在非洲大陸上，又開始了新的步伐。讓我們從外交官尹承德的經歷中瞭解非洲人心中的茅台形象。

NATURE ĺ¤Š

MOUTAI Magazine

hatting is a great pleasure in life. Most people,

We all teach at the university in Monrovia."

unfettered chatting makes people happy.

are from the Chinese embassy."

whether Chinese or foreigners, like chatting. An

I also introduced my wife and myself, and told them: "We

In 1984 when I started to work in the Chinese Embassy

After hearing this, they said to us with astonishing looks:

in Liberia, I often chatted with the local people in leisure

"Ah, you are our good friends." They immediately stood up

time. Cheerful and straightforward, African people would

and shook hands with us cordially.

tell others the exact thought in their minds. One day, several

The reason why the Liberian people were so friendly to

embassy colleagues and I drove to the bustling beach. Some

the Chinese was because of our selfless aid. At that time

coconut trees. There were so many coconuts that people

of 100,000 people in the eastern outskirts of Monrovia. This

people swam at the sea while others enjoyed the cool under

we were helping them to build a stadium with a capacity

could pick them at pleasure. After swimming, my wife and I

huge and towering building had a great impact on Liberia.

rest under the trees. I picked a big coconut at hand. Without

Every day many people from all over the country made a

tools, I could not open it no matter how hard I tried. Then, a

special trip to visit it; they all gave a thumbs-up when seeing

black couple passed by us. When seeing my trouble with the

the Chinese people; some even hugged and kissed the

coconut, the husband smiled and said, "It's hard to open!

Chinese. After they sat down, I readily took out a bottle of

Let me help you." Then, he picked up our umbrella, plunged

Moutai and various snacks to entertain them. When seeing

the umbrella tip into the coconut heart. After pulling out the

the Moutai liquor, they said surprisingly, "This is the world

umbrella, he told us to collect the coconut milk with cups.

famous Moutai!"

We enjoyed the delicious coconut milk and invited them to

I was surprised that they knew Moutai. Then I asked,

sit down and chat with usâ&#x20AC;Ś

"Have you ever drunk Moutai?"

The husband said, "My name is Balu and my wife is Hana.

The husband seemed to have opened his chatterbox and

SEP 2017

Yin Chengde, born in 1940, a former First Secretary of Chinese Embassy in Ghana and former Counselor of Chinese Embassy in the United States, the Editor-in-chief of "International Studies" magazine, and a researcher of the China Institute of International Studies.

Mingzhao often invited his brother to chat and dine. Every

time when they dined together, Tang Mingzhao used Moutai to entertain his brother. At the beginning, his brother just

felt that Moutai was mellow and especially tasty, but did not know Moutai's fame and story. During the banquet, Tang

Mingzhao asked a Chinese diplomat to introduce the details

尹承德，1940 年生，曾任我國駐迦納大使館一秘，駐美國大使館參贊，中國國際問題研究所《國際問題研究》雜誌主編、特邀研究員。

of the Moutai liquor to them. Then, they suddenly realized

that "Moutai is the world famous liquor, and it's really lucky to drink Moutai."

The diplomat told them: In 1915, the US government held

the Panama Pacific International Exposition in San Francisco to celebrate Panama Canal's opening for navigation. 41

talked about the story of Moutai with us.

countries participated in the exposition and the Chinese

As a matter of fact, his brother Rabbi was the Deputy

government sent the Moutai liquor for exhibition as well.

Permanent Representative of Liberia to the United Nations,

Thousands of exhibited liquors were dazzling and dizzying.

and knew Tang Mingzhao (from China), the then Deputy

China's Moutai liquor was contained in yellow pottery bottle

Secretary-General of the United Nations. They became

with sealed mud at the bottle mouth. Compared with other

good friends due to frequent contacts in the work. Tang

countries' liquors in carved glass bottles, Moutai seemed 30

NATURE 天

MOUTAI Magazine

to be very rustic. Several days had passed but no one was

historical status of "national liquor" and "diplomatic liquor"

interested in this liquor. Then, the Chinese exhibitor felt

was established in people's minds.

anxious and was puzzled why no one appreciated such fine

Balu said, "After hearing the introduction of Moutai from

liquor. So, he held a bottle of Moutai and shuttled in the flow

the Chinese diplomat, my brother was very surprised and

of people to introduce Moutai. Accidentally, his Moutai bottle

felt lucky to drink such good liquor in the United Nations!"

was knocked down and fell to the ground. Immediately, the

He went on to say, "When my brother was about to return

strong bouquet permeated the entire exhibition hall. All

home, he visited Mr. Tang Mingzhao and asked him whether

that the bouquet was from China's Moutai liquor. As a result,

Mingzhao generously took out five bottles from his cabinet

exhibitors were surprised. After some inquiries, they knew

he could give my brother a few bottles of Moutai. Mr. Tang

the exhibition booth of Moutai liquor was tightly crowded

and gave them to my brother. My brother treated them

with people and the exhibited Moutai liquor was sold out

as a treasure and repeatedly thanked Mr. Tang Mingzhao.

soon. Finally, experts from various countries were attracted

Then, my brother brought these five bottles of Moutai back

as well. After experts' evaluation, China's Moutai liquor won

home. He invited the entire family and his good friends to

the reputation of "World Famous Liquor", and shared the

the gathering and took out the Moutai liquor for us to taste,

title of "World's Top Three Distilled Liquors" with French

saying that this was China's Moutai, the world's best liquor.

Cognac brandy and Scotch whisky. After the founding of the

After tasting we all praised Moutai highly, saying that even

People's Republic of China, Premier Zhou Enlai designated

we were far away in Africa, we were so lucky to drink the

Moutai as the national banquet liquor. Since then Moutai's

world's best liquor——China's Moutai!" 31

SEP 2017

NATURE 天

MOUTAI Magazine

聊天是人生一大樂趣，無論是中國人還是外國

人，都喜歡相聚聊一聊，聊起來無拘無束，實在快

們講起了關於茅台的故事：

原來他哥哥叫拉比，是賴比瑞亞常駐聯合國的

樂。據說有位神仙，一日從天上飄飄然降到人間，

副代表，認識我國在聯合國擔任副秘書長職務的唐

家，靜悄悄坐在一旁傾聽，只聽他們古今中外、天

照經常邀請他哥哥在一起聊天、吃飯。每次在一起

看到幾位凡人正在興致勃勃地聊天，他不願驚動大南地北，遂不禁歎道：你們相聚傾談之樂，連我神仙也享受不到。這雖然是笑話，人與人能夠傾心一聊，自然有它的樂趣。

1984 年，我赴駐賴比瑞亞大使館工作，閒暇

時間經常和當地人聊天。非洲人性格開朗，心直口快，心裡怎麼想，嘴裡就怎麼說。有一天我和大使

明照，由於在工作中經常交往，成為好朋友。唐明吃飯，唐明照都用茅台招待他哥哥。開始他哥哥只是感到茅台酒醇香，特別好喝，但不知道茅台酒的名望和經歷。在席間，唐明照讓中國的一位外交官向他們介紹了茅台酒，他們才恍然大悟：「原來茅

台是世界名酒。今天我能喝到茅台真是三生有幸。」那位外交官向他們說：1915 年，美國政府為

館幾位館員驅車到海邊游泳，海邊熙熙攘攘，有的

慶祝巴拿馬運河通航，決定在三藩市舉辦太平洋萬

去玩的人可以隨便摘取解渴。我和夫人萬玲英游泳

參加，當時的中國政府把茅台酒送去參展。各國

下海游泳、有的在椰子樹下納涼，樹上的椰子很多，後到椰子樹下休息，伸手摘了一顆大椰子，足有兩公斤重，但沒有帶工具，怎麼也打不開。一對黑人夫婦從我們身旁經過，見我正撥弄椰子，他們駐步微笑。我抬頭一看，還未說話，那位男士笑著說：

「打不開吧！我來幫你們。」說著拿起我們的陽傘，把傘尖對準椰子的上端中心，用力一紮，將傘尖紮入椰心，然後，把傘拔出說：「快拿杯子！」我夫人忙將杯子遞上，椰子汁咕咚咕咚從小孔流出。我讓他們先喝，他們搖搖頭，我夫人喝了一杯，我接著喝了一杯，清涼可口，十分愜意，我請他們在沙地上坐下，彼此聊了起來……

他們先向我們自我介紹，男的說：「我叫巴盧，

我夫人叫哈娜，我們都在蒙羅維亞大學教書。」

我也介紹了我夫人和我，並告：「我們來自中

國大使館。」

他們一聽這話，以驚奇的目光對著我們說：

「啊！你們是我們的好朋友。」立即起立伸出友誼的手，和我們緊握不放。

國博覽會（即巴拿馬萬國博覽會）。有 41 個國家

送去上千種酒，可以說，琳琅滿目，讓人目不暇接。中國送去茅台酒是用黃陶釉瓶盛裝的，用泥封著瓶口。比起其他國家用刻花玻璃酒瓶裝的酒，顯得很土氣。幾天過去了，沒有人問津，中國人員有些著急。心想，這麼好的東西怎麼無人識貨呢？於是，抱著一瓶茅台酒，穿梭在人流之中，到處向人們介紹。突然被人撞了一下，手裡的茅台酒瓶摔到了地上。頓時，整個展覽大廳充滿了濃郁的酒香。參加展覽的人，都感到奇怪，一打聽才知道這酒香來自

中國的茅台酒。人們把茅台酒展台圍了個水泄不通，一會兒工夫，展品便被大家搶購一空。這時才引起各國專家的注意。經過專家品評，中國的茅台酒被評為「世界名酒」，與法國科涅克白蘭地、英國蘇格蘭威士卡共用世界三大蒸餾名酒的寶座。新中國成立後，周恩來總理把茅台定為國宴用酒。從此奠定了茅台在世人心目中「國酒」、「外交酒」的歷史地位。

巴盧說：「我哥哥聽了中國外交官對茅台的介

賴比瑞亞人為什麼對中國人如此友好，這和我

紹，大吃一驚，感歎：沒有想到在聯合國喝到這麼

東郊修建一座可容納 10 萬人的體育場。一個龐然

他接著說：「我哥哥回國時，拜訪了唐明照先

們無私援助有關。當時我們正幫助他們在蒙羅維亞

好的酒！」

大物，高高豎起，在賴比瑞亞產生很大影響，每天

生，直截了當地向唐明照先生提出，我要回國了，

無不伸出大拇指連聲稱「好！」有的還抱住中國人

即從他的酒櫃裡取出 5 瓶送給我哥哥。我哥哥如獲

都有人從全國各地專程前來參觀，他們見到中國人親吻。待他們坐下，我隨手取出一瓶茅台和各種小吃，招待他們。他們一看茅台，以驚訝的口吻說：「這是世界名酒茅台呀！」

我感到奇怪，他們怎麼知道茅台？遂問道：「你

們喝過茅台？」

那位男士好像打開了話匣子，滔滔不絕地向我 33

你能送給我幾瓶茅台嗎？唐明照先生慷慨大方，當至寶，連聲向唐明照先生稱謝。」他說：「我哥哥將這 5 瓶茅台帶回國內，請全家和他的幾個好朋友

聚會，他拿出茅台讓大家品嘗，說這是中國的茅台，是世界上最好的酒。」大家品嘗後讚不絕口，說：

「沒有想到，我們遠在非洲，喝到了世界上最好

的酒——中國的茅台！真是口福不淺啊！」

SEP 2017

Interview with Chang Chen ——張震專訪

TEXT/ 文 AMB TRANSLATOR/ 譯 Spencer

PEOPLE äºº

MOUTAI Magazine

SEP 2017

nside and out of the lens, you are able to identify Chang Chen as two different persons with the

same body. There is a clear boundary between his

life and work, so that he can truly be himself at normal days.

He believes it is unnecessary to make poses or do fake street shootings. He usually said "sorry, I'm not feeling well today" when he was asked to have a photo with fans. However, once the camera is on, the true him is hiding away and

endeavors to shape the character no matter it is handsome or ugly.

The style of idol which belongs to decades ago, he has.

At that time, films are treated as artwork while actors got fame because of good movies. Chang's private life hides

deeply behind his characters, and is peeped rarely. His duty

is to forget himself and be the role in the script, what makes him like a niche star that immerses himself in making films, compared with those who are called "flow-driven stars".

He also would like to become the "mainstream stars", but

those he desired and existed in last decade, such as Brad

Pitt and Tony Leung Chiu Wai. He thinks it would be more fortunate if he can meet a director that is able to achieve each other.

Owning the Character Instead of Playing Thirty years in film industry, Chang Chen had never

lacked opportunities to cooperate with extraordinary

directors. He put the gloomy boy of Guling Street in his

personality when he was 14 acted as a leading role on the

silver screen for the first time. However, he did not wish to act at that time. He was pushed to be an actor and under the harsh director Edward Yang, he even changed to an

introverted boy instead of the outgoing person he used to be. After Edward Yang, he cooperated with Ang Lee, Wong Kar Wai, Tian Zhuangzhuang, and Hou Hsiao-hsien. All of

them are the iconic directors in Chinese film industry who have their distinctive director style and aesthetic system. However, after realizing the amusement of acting and

gaining authority in the industry, Chang Chen was not

willing to be "characterized" all the time. Instead, he wished to create characters that truly belonged to him.

He put his bet on the young director Lu Yang, who

directed the film "My Spectacular Theatre" and received recognition in the industry.

Three years ago, when Chang Chen accepted the offer of

the film "Brotherhood of Blades", it was his first attempt to

PEOPLE äºº

MOUTAI Magazine

SEP 2017

connect with the mainstream. The role Chang played in the

film, Shen Lian, was an ordinary person who lacked political sense and the power to change his own destiny. Shen Lian

then became an impressively atypical character in Chinese kung-fu films.

"Chang Chen is a mysterious actor. Every film since "The

Bright Sunshine Day" is favorable, but no one can assure his personality," Lu said. However, Shen Lian was the role that Chang Chen attempted to confirm his own characteristics. "I did not care about cameras when I was acting, because I think that is the most natural way to act. I noticed, after gaining more experience, there are numerous ways of

acting and shooting." Chang Chen was consciously showing the personal charisma of Shen Lian when shooting the

"Brotherhood of Blades". And this time in the "Brotherhood of Blades II", Chang Chen blended Bajiquan, the martial art

he learned when played "The Razor" in "The Grandmaster", into Shen Lian's movement since "the Bajiquan is fast and vigorous and the speed of it can be used to lessen the age gap between actor and character". 38

PEOPLE äşş

MOUTAI Magazine

Chang Chen had always been hesitating whether to seize

life. "Marriage is kind of important," Chang said, "I have to

the opportunity when mainstream films invited him. "I felt

shoulder more responsibilities and be selfish no more, and

uncertain at the beginning, but I'm getting used to it and

become more conservative. I would like to keep everything

able to play different types of roles. Genre is not a problem

in my control range instead of doing everything I want to."

when you revolved from character actor to mature actor."

Although this new father is still getting used to the

changes, he started to learn the things that single person

Continuingly Being an Actor

unable to enjoy. For instance, " it is easy to share your

opinion of foods with others, and when you are in a bad

Wu Qingyuan is the role that Chang Chen thinks the

mood, someone will cheer you up, and she will listen for

hardest to extricate himself. Chang Chen learned how to

sure. We will quarrel, but being single you can only vent

play Go and let himself live in bitter life in order to "become"

your spleen. I'm also facing the problem of choosing

a Go master. Chang Chen got a diving license for the role in

something.I used to buy the more expensive one or nothing,

"Missing", won the national first prize of Bajiquan after "The

but now I can let my wife help me to choose. Because of

Grandmaster", and learned the martial art of swords for

my daughter, the most important thing between my work

"Brotherhood of Blades". Getting into the character is the

gap is facetiming with her. I smile much more than before

technique that Chang has mastered ever since his first film,

when I saw her. These tiny things in life are entertaining, and

but after Wu Qingyuan, Chang finally learned how to get rid

being single is no way to experience them. Being a father is

of the character from his mind. "I played as The Razor for

handsome one way or another."

three years. Because I think Bajiquan is interested, so I can

Last Year, Chang Chen played a role in Japanese

shield the disturbance from other things and continuingly

director Sabu's film "Mr. Long". Chang believed the hidden

Chang Chen acknowledged the essence of pursuing

and women is like the peaceful and placid self in real life. "I

practice it."

assassinator who likes to make noodles for neighbors, girls

something in life after learning martial arts. "It is the mental

think my pace mismatches the whole industry. Playing in

pursuit instead of physical. It does not matter whether the

two or three high quality films in one year is enough for me.

pursuit is right or wrong, good or bad, but something that

I expect more time with my family and I'm making my effort

can endure, and that is what I think critical."

to do so." The quality is what Chang regarded as the most

Married in 2013 and having a daughter in 2015, Chang

substantial things rather than quantity. "I wish to extend the

Chen has become another role that hardly to extricate,

period of acting so that being an actor is able to last longer,

and the pace of life has changed, as well as the focus of

and make myself rise steadily in this industry." 39

SEP 2017

PEOPLE 人

MOUTAI Magazine

長的張震要去表現更年輕有衝勁的沈煉，他便在打戲中融入了

鏡頭內外，張震仿佛兩個人。生活與工作界限分明，平日

自己演《一代宗師》一線天時習得的八極拳動作，「比較猛、

裡就做自己，不拗造型，沒有假街拍，路遇影迷求合影，也就

速度快，用速度替代年齡感」。

直說「不好意思，狀態不好」；一旦鏡頭開啟，「自己」就隱

以往有主流電影找上門時，張震總會猶豫要不要抓住機

身了，帥的醜的，需要什麼形象便展示那個形象。

會。「好像一開始會有點不確定，然後慢慢習慣、慢慢可以駕

這是屬於上個時代的偶像的方式。那時候，電影還是作

馭不同類型的角色。等你從本色演員轉變成成熟的演員，類型

品，演員因好作品而成名。張震的私生活深藏在角色背後，很

就不是問題了，哪種電影都可以演。」

偶爾才被窺見，而他的本職工作是努力忘記自我，成為劇中的那個人。這個時代的「流量擔當」一出，他反而顯得像是埋頭拍電影的小眾明星。

讓做演員這件事一直延續

他也想「成為主流」，不過他認可的，還是上個時代的主

流。畢 • 彼特或者梁朝偉那樣的，可雅可俗，更有幸一點，能

吳清源是張震演藝生涯中最難抽離的一個角色，拍戲時，

夠遇到一個與自己相互成就的導演。

為了「成為」圍棋大師，他從零開始學下棋，讓自己去過那種

苦修般的生活。演《深海尋人》考了潛水執照、演《一代宗

創造屬於自己的角色

師》練成全國八極拳一等獎、演《繡春刀》就去學習刀法，進入角色是張震從第一部作品就已練就的技藝，但在有了吳清源

入行三十年，張震從不缺少和好導演合作的機會。十四

的經驗之後，他才學會了如何擺脫角色：「一線天演了三年，

歲第一次作為主演登上大銀幕，他就把那個陰鬱的牯嶺街少年

我覺得練八極拳很有意思，就一直練下去，其他的東西則可以

演進了自己性格的底色。不過當時他並不情願演戲，是被逼上

忘掉。」

陣，又遇上楊德昌這樣嚴苛的導演，戲拍完後，原本活潑的他

學武讓張震瞭解到，人對某種東西的追求是很重要的，

甚至變得不愛講話了。之後的李安、王家衛、田壯壯、侯孝賢，

「不是外在，是內心的追求，這種追求不是對或錯、好或不好

和美學體系，但在慢慢找到演戲的樂趣、並且在行業內掌握一

2013 年結婚，2015 年有了女兒小源寶，張震擁有了人生

每一位都是華語影壇旗幟性的人物，都有自己鮮明的導演風格

的問題，而是一件事情能夠一直延續，這很重要。」

定的話語權之後，張震開始不甘於一直「被塑造」，而想要主

不能抽離的角色，生活的步調和重心也改變了。「結婚蠻重要

他把賭注壓在了因《盲人電影院》獲得業內肯定的年輕導

就走想幹嘛就幹嘛，會變得比較保守規矩，要讓一切在可控制

動去創造一個真正屬於自己的角色。

的，」他說，「要開始更負責，不能再那麼自我，沒辦法說走

演路陽身上。

範圍內。」

張震三年前接演了《繡春刀》第一部，也是他試圖與主流

儘管這位新晉奶爸還需要習慣這樣的改變，但也已經開始

接軌的首次嘗試。導演路陽當時在商業電影領域還是個新人，

享受那些「單身不會有的好玩的事情」。比如說，吃到好吃東

緊張。巧的是，在路陽找到張震之前，哥哥張翰就和他提起過

且她不會不聽」；比如會吵架，「一個人就沒什麼好吵的，只

而且頂著「古裝片賣不動」的質疑，電影拍攝時間和資金都很

西的很容易有人分享，心情不好的時候有人讓你倒垃圾，「而

那部獲得了釜山電影節觀眾大獎的《盲人電影院》。收到導演

能發洩」；比如以前遇到選擇困難的時候，不知道買什麼，只

的邀約之後，看了劇本、見了面，發現兩人有很多共同語言，

能買最貴的、都買或者都不買，「現在就可以讓太太幫我做選

漫畫、電玩、宅，而且因為早年受到楊德昌的影響，張震對理

擇」；因為有了女兒，工作間隙和她通視頻電話成了最重要的

工科出身的導演特別有親切感，「比較理性，腦回路不一樣，

事情，面對她，笑臉自然也多了：「這些就是生活的點滴，回

合作應該會好玩」。

想起來都是樂趣，都是單身沒辦法體會的。但是生活就沒那麼

結果他們「玩」出了多年來大陸極少數獲得票房和口碑雙

帥了……當然奶爸是另外一種帥。」

重認可的古裝電影，沈煉這個大政治背景下缺乏政治立場、無

去年，張震接演了日本導演薩布的電影《龍先生》。看完

力改變自己命運的小人物，也成了中國武打片中一個令人印象

成片，他覺得電影裡那個給小孩、女人和街坊鄰里煮麵條的隱

「張震是個很奇妙的演員，從《牯嶺街少年殺人事件》開

覺得我的步調可能和整個產業的步調沒有那麼相符。對我而

深刻的非典型形象。

匿殺手，和現在生活裡鬆弛慵懶、波瀾不驚的自己很像。「我

始，幾乎每部都很好，可是大家卻不太確定他本人的形態。」

言，一年拍兩到三部電影，品質非常高的電影，其他的時間分

路陽說。而沈煉是張震試圖確認自己的形態的嘗試。「以前我

配給生活，我會覺得比較適合，我也在朝這個方向去做。」他

不管鏡頭，就演我的，我覺得那樣對我來講可能是最接近表演

的產量看似很少，其實那是因為他想要盡可能投入更多，「因

的表演。可是現在經驗多了，知道表演有很多種方式，拍攝也

為我想把整個表演的時間拉得更長，讓做演員成為一件可以一

有很多種方式。」拍《繡春刀》的時候，他就很有意識地去展

直延續的事情，讓自己在這個行業能夠不斷穩定地上升。」

現這個人物的魅力。尤其在《繡春刀 II：修羅戰場》中，更年 41

SEP 2017

When Moutai Merged with French Cuisine

--Interview with Chef Guillaume Galliot at Michelin Two-Star Caprice at Four Seasons Hotel Hong Kong

茅台酒融入法式佳餚

專訪米芝蓮二星餐廳香港四季酒店 Caprice 大廚

Guillaume Galliot

TEXT/ 文 Selina S. IMAGE/ 圖 Calvin Sit 香港四季酒店 TRANSLATION/ 譯 Spencer

PEOPLE äºº

MOUTAI Magazine

SEP 2017

PEOPLE 人

MOUTAI Magazine

Fine and smooth tastes, multi-flavor sauces, exquisite dishes, thoughtful dish garments…Every French cuisine is the synonym of art. There is a Michelin starred chef whose expertise lies in his classical French technique, and his talent is found among the myriad flavors brought in perfect harmony on each plate. In his working experience in China, he started to get in touch with Moutai and use the liquor as condiment in his dishes. He is, Chef de Cuisine at Michelin 2-star Caprice at Four Seasons Hotel Hong Kong, Guillaume Galliot. 細膩順滑的口感、美味多層次的汁醬、精致考究的餐具擺設、深思熟慮的完美擺盤……法國美食總帶有「藝術」的光環。有一位星級名廚，擅長將各國飲食文化的特點融入在法式傳統中，創造出層次更豐富的新派法餐；在中國的工作經歷中，他接觸了貴州茅台酒，並將茅台酒作為調料，融入在法式佳餚中。他就是米芝蓮二星餐廳香港四季酒店 Caprice 的掌門人 Guillaume Galliot。

delicate and luxury tastes, and the French regarded "eating"

Using Artistic Gastronomy to Conquer the Picky Taste Buds

as pleasure of life; "Food is not just a kind of enjoyment, but art." Galliot is the one who is good at enjoying this pleasure and creating astonishing tastes for picky taste buds.

Nine years ago, the 2008 Olympic Games in Beijing

Foie gras is a traditional French ingredient. It has the rich

brought the world's attention. Besides the games between

tastes as a kiss and is smooth as cream, which allows chef to

competition was performed and publicized outside the

that are impossible to resist. Galliot may restrain the edge of

different countries and nationalities, another cultural

use different culinary skills to create luxurious opulent tastes

game venues. With the gathering of athletes who have

foie gras for the artistic purpose to illustrate "the importance

different food culture, the city's catering industry became

of exploration in the taste in order to embrace its different

prosperous. There were numerous opportunities to exhibit

layers." The dish of Foie Gras with Dumplings and Mashed

different cuisines at that time while Chinese and French

Pumpkin is a representative of Galliot's cooking concept.

culinary arts communicated greatly with each other during

The dumplings that contain foie gras covered by mashed

the festivities. As a witness, Galliot had vanquished gourmet

pumpkin enable every bit to have the sweet of pumpkin, the

fans with his culinary talents at the Raffles Hotel Beijing.

aroma of foie gras and the tenacity of dumpling.

As a chef who is famed by the Michelin, Guillaume Galliot

In 2010, Galliot received the opportunity to bring his

has caught attention gradually since he became the chef of

unique culinary vision to life. At "The Tasting Room by

the Raffles Hotel Beijing. French cuisine is popular due to the

Galliot" in the City of Dreams, Macau, he drew on his 45

SEP 2017

"Moutai is a name card from China to the world. The Chinese cuisine with the aroma of Moutai is able to well demonstrate the charm and profound history of Chinese drinking culture." personal culinary journey to craft a truly modern French

fine dining experience. In the first year, the restaurant was

recognized with one star in the Michelin Guide, an accolade

he maintained for four consecutive years until achieving the coveted two Michelin star rating in 2016 and 2017. At "The

Tasting Room", Galliot received further accolades including Asia's 50 Best Restaurants 2017.

Natural Taste is the Soul of Gastronomy City lights and boats in Victoria Harbor consist of the

portrait of summer nights in Hong Kong. Michelin two-star Caprice at 6th Floor of Four Seasons Hotel Hong Kong is

a great place to spend the night. The modern Chinoiserie

dĂŠcor, Czech crystal chandeliers, and panoramic views of Victoria Harbor will complete a dining experience further

elevated through Galliot's inspired, globally flavored French cuisine. With his appointment to Caprice, Guillaume Galliot joins one of the most talented teams in one of the most

breathtaking restaurants in Asia that boost the interests of public in Caprice's new menu.

Galliot believes that natural taste is the soul of

gastronomy. In his culinary, every detail is served for the

connotation of "creative French cuisine." The knowledge of

senses empowers the eating experience to exploration. The time feels like slower when seating at the Caprice, and that is suitable for enjoying Galliot's creative cuisine, which is inspired by the world's cultures.

An exquisite appetizer "Beef-Oyster Tartare and Caviar"

fuses Galliot's concept of natural tastes. Every bite of the

tartare is chewy, because of its combination of fresh wagyu

beef and the seasonal Australian oyster. Along with the light flavor of fruits and top-graded caviar, they build the senses of ocean in your mouth.

Another signature dish of Galliot is made of roasted

pigeon, confit legs, beetroot variation and Port wine sauce. 46

PEOPLE äşş

MOUTAI Magazine

This dish engages Galliot's personal understanding of

cooking pigeons. The legs of pigeons were sealed by oil and

roasted till the bones are able to pull out easily. The flavor of pigeon with beetroot variation and Port sauce enriches the tastes with deliciousness.

The Great Potential of Moutai in Culinary Galliot likes traveling around the world, and it is possible

for you to catch up with him in the trip but not in the pace

he adds new ingredients to his cuisine. He gets inspirations from different countries but still maintains the elegance of

France. Laksa from south-east Asia, the lighter touch of the Mediterranean or Chinese chicken soup can all be seen in Galliot's work where he excels in making flavors of France dance in unison with the tastes of the world.

Born in France and experiencing the 2008 Beijing

Olympics, he is well acknowledged the importance of baijiu in Chinese culture. "Moutai is a name card from China to

the world. The Chinese cuisine with the aroma of Moutai is able to well demonstrate the charm and profound history of Chinese drinking culture." In the journey of finding

delight and freshness, Galliot expects to blend baijiu into his cooking.

Mixing sauces is the task that examines chef's skills the

most. There is a main course in Caprice's menu that is made of slow cooked turbot, mashed zucchini, wild mushrooms, sweet corn, Culatello ham and ComtĂŠ cheese emulsion. Galliot used Moutai to mix the sauce and he said "good

sauce can improve the tastes and flavor of food, and the

multi-layered flavors that Moutai has are able to be released through the process of mixing." In traditional French

culinary, the chef usually uses rice wine from France to

create different tastes as time lapses in this dish, but Galliot uses Moutai to present its aroma and flavors.

"French culinary is based on the natural tastes of food,

but would like to combine different ingredients and highlight their own characters within one perfect dish." Galliot

noticed that the famous Kweichow Moutai, which can be the ingredients of food, is originated from the profound Chinese food culture. Meanwhile, whether combined with refine

French tastes, passionate Italian food or whatever cuisines, Moutai can reveal its glamour. Besides the deep flavor that is simulated by culinary skills, it also has the extraordinary tastes that no one can resist. The gourmets' amazement

will be further elevated through Galliot's inspired, globally flavored French cuisine. 47

SEP 2017

用藝術饌饗征服挑剔的味蕾

「茅台酒似乎是中國發給世界的一張文化名片，中國菜系搭配酒香突出、回味悠長的陳釀，很好地展示了中華酒及中國飲食文化的魅力和底蘊。」

九年前，北京奧林匹克運動會讓中國再次受到世界關注。

除了競賽場上各國、各民族的運動員選手們過招的體育競賽項目，賽場外還有一項文化賽事在展示、交流。2008 年，隨著

不同飲食文化、習俗的運動員聚集北京，這個城市的餐飲行業也尤為興旺，不同菜系在這個世界性賽事的舞台上都有著綻放精彩的機會。中式的席珍美饌和法式的餐桌藝術，此時有了奇

的大廚手下，能夠以不同的形式和搭配出現。Galliot 也許會

長安街旁的北京飯店萊佛士的他，用享譽世界的法餐，征服了

慢品味的時候，體會到多層次的質感」。这道鵝肝意式餃子配

妙的交流，Guillaume Galliot 是見證者，曾掌勺屹立於北京

把鵝肝的鋒芒收斂，藝術性地表達「美味需要探索，你會在慢

不少食客。

南瓜泥就可見一斑，躲進意大利餃子的澄黃面皮裏，暖意融融

作為頂著「星星」光環的法國名廚，Guillaume Galliot 的

的、有著綿密果蓉的南瓜泥包裹著鵝肝餃子，每一勺都有南瓜

名氣更從 2008 年北京奧運同年在北京飯店萊佛士掌勺開始積

蓉的甜、鵝肝的香，還有頗具韌感的餃子給口腔增添獵奇感。

漲。法餐以精致豪華的高尚品味風靡全球，法國人將「吃」視

兩年後的 2010 年，Galliot 在澳門新濠天地以他個人命

為人生樂事，他們認為「美食不僅是種享受，更是一項藝術」，

名的餐廳「禦膳房」（The Tasting Room By Galliot）裏，以

蕾，創造不可挑剔的驚艷美味。

Galliot 的帶領下，餐廳在開業第一年已摘下一星米芝蓮榮譽

Galliot 恰是會享受這一樂事的人，而且還能為不少刁鉆的味

其豐富的國際經驗，打造了「新派法菜」高端飲食文化，在

如鵝肝這一傳統的法國食材，它豐腴的口感就像一個深情

並連續四年獲獎，在 2016 及 2017 年間更是奪取了二星米芝

的吻，細膩嫩滑如奶油，是舌尖不可割舍的奢侈美味，在不同

蓮評級。今年揭榜的「2017 亞洲 50 佳餐廳」，其中 Galliot 48

PEOPLE 人

MOUTAI Magazine

主理的「禦膳房」也榜上有名。

天然真味是美膳的靈魂

夏夜的香港，有城市的燈火璀璨，也有維港的點點船影，

香港四季酒店二星米芝蓮 Caprice 法國餐廳位於酒店六層，是

個「莫讓此夜虛度」的好去處。只見高級象牙白色糅進了鉆石黑色的輕法式裝潢，還有盞盞捷克水晶燈從穹頂垂下，搭配著窗外壯闊的維港景觀，此處確是能詮釋「高級法國料理藝術」

的地方。Caprice 已是城中知名的法國餐廳，名流雅士及商界

菁英薈常聚於此，三個月前新主廚 Guillaume Galliot 的上任，讓人們對於 Caprice 的全新菜單有了新的期待。

Galliot 深信食物的天然真味是美膳的靈魂，在他呈現的

出品裏，會巧妙地融會每個細節，從視覺藝術開啟「新派法菜」的意蘊，再尋訪至感官的味覺的學問，令用餐體驗變成連串的

新發現。端坐在香港四季酒店 Caprice 餐廳內，時光嫻靜，很

適合享用主廚 Galliot 從世界文化中汲取靈感的「新派法菜」。一道精致的法式開胃小菜「生牛肉鮮蠔鞳鞳配頂級魚子

醬」，融合了 Galliot「保持美膳天然真味」的理念而精心創作而成。鮮和牛每一口都充滿彈性，有清淡的草本芬芳和細膩

果香，新鮮當季的澳洲巖蠔拌入生牛肉中制成粉嫩嬌鮮的鞳鞳，頂上鋪滿頂級魚子醬，鮮甜嫩美的鞳鞳和著魚子醬一並包裹整個口腔，仿佛翺遊在海洋的蔚藍馨香中。

Galliot 招牌菜式還包括有一道「香烤乳鴿伴紅菜頭配波

特酒汁」，加入了 Galliot 大廚個人對於乳鴿烹制的理解，油

封處理乳鴿全身最有韌勁和口感的腿部肉件，將乳鴿油浸封存，讓味道完全滲透，並在開封時經過烤制，讓乳鴿骨頭都已

法餐中，調配醬汁最能展現大廚功力和內涵，Caprice 餐

經酥得可以輕松抽出來。強烈而清爽的乳鴿香味讓人精神一

廳的全新菜單裏有一道「慢煮多寶魚伴意大利青瓜、野菌、甜

振。被紅菜頭和波特酒汁點綴著，咬下去鮮美肥碩，油脂飽滿，

玉米及風幹火腿配芝士汁」的主菜，Galliot 創新地以茅台酒

鮮香交融。

為醬汁佐料，他表示「好的醬汁，可提升食物本身的風味、口

茅台酒的烹飪潛力非常大

感，茅台酒有著很多內藏的能量，能夠通過醬汁的調制而被慢慢釋放」。這道慢煮多寶魚的菜式，通常會用新鮮野菌配

Galliot 是位滿世界跑的大廚，你可能追得上他遊歷全世

以來自法國東部地區釀造的黃酒來烹制鮮味濃郁的醬汁，而

界的步伐，但是你的味蕾可能跟不上他往菜式裏面加入世界滋

Galliot 這次以渾厚野性的茅台酒替代了黃酒，酒體在熱度提

味的速度。菜式的靈感也取自全世界，在始終保留著法餐原有

升時會慢慢地「表現自己」，展現出茅台醇香和豐滿的特性。

的莊重典雅之余，饕客們會很驚喜地發現，他在菜式裏面加入

「法國料理，以不破壞食材原味為前提，但也希望每個入

一抹東南亞的「叻沙」汁醬，或者加入地中海輕食文化的「煮

饌的元素，都有自己的個性，能通過一道完整的佳肴展現得淋

法國滋味與世界共舞，並賦予餐品更多時尚元素。

州茅台酒除了在餐桌上能成為搭配美饌的佳釀，當然中國菜式

意」，也可能加入了中式清爽淡雅的雞湯……Galliot 擅於將

漓盡致！」Galliot 發現，被眾文人墨客和歷史名人盛贊的貴

出身在以葡萄酒文化為主導的法國，在經歷過 2008 年北

和茅台的淵源自然不言而喻，同時，無論是搭配精致繾綣的法

京奧運會後，他深諳「白酒文化」在中國餐桌上的重要性。

式佳肴，還是熱情奔放的意大利美食，茅台都能夠展現其多面

「茅台酒似乎是中國發給世界的一張文化名片，中國菜系搭配

魅力。茅台酒的烹飪潛力還非常大，除了其穩重的內蘊能夠通

酒香突出、回味悠長的陳釀，很好地展示了中華酒及中國飲食

過烹飪手法去激發、釋放，還能夠成為舌尖那一抹讓人食之回

文化的魅力和底蘊。」不斷在美食搭配中尋找趣意和新鮮感的

味無窮的驚艷之味。Galliot 在烹飪地道的法餐的同時孜孜不

Galliot 總是期望能以中國底蘊十足的酒文化作為契機，融入

倦地尋求加入世界元素，讓他的菜式變得創意無限而令人充滿

其靈感豐富的法國菜式裏。

驚喜。 49

SEP 2017

Sydney, from the Ocean 悉尼：自海中來 50

TEXT&IMAGE/ 圖、文 Natalya Cheung TRANSLATOR/ 譯 Spencer

MUSE æ¨&#x201A;

MOUTAI Magazine

SEP 2017

he name Australia is derived from the Latin "Terra Australis", which means the "southern land", a name used for a hypothetical continent in the

Southern Hemisphere since ancient times. Australia is

separated alone with other land by the ocean and becomes the only country that comprising one island. On the other hand, this unique geographic character is biologically

fragile. The island was formed 200 million years ago and

every unexpected visitor may put the biological chain to

a risk of disorder. When Europeans first began visiting and

mapping Australia in the 17th century, 11% of 273 kinds of

terrestrial mammals had become extinct and 21% of them

are dying out. The reason of this tragedy is mainly because

of the invasion of cats. In order to catch mice, sailors kept a

few cats on the ship, but they were bred quickly and started hunting local animals, which barely had ability to defeat

cats. Because of the isolation of this island, large amount of visitors came for its distinctive cultural and natural scenes.

However, the first group of immigrants from Great Britain on this island was prisoners.

In 1770, James Cook sailed along and mapped the east

coast, which he named New South Wales and claimed

for Great Britain. In the colonial history of Great Britain,

prisoners were the main export items, especially to North

America. In 1880s, the prisons of Great Britain were almost full, so that the government decided to send prisoners to New South Wales as well. The British Government sent

a fleet of ships with 700 prisoners, 209 chicken, 74 pigs, 29 goats and 4 male horses, the "First Fleet", under the command of Captain Arthur Phillip, to establish a new

penal colony in New South Wales. A camp was set up and

the flag rose at Sydney Cove, Port Jackson, on 26 January

1788. According to a population survey in 1828, 50% of the

The name Australia is derived from the Latin "Terra Australis", which means the "southern land", a name used for a hypothetical continent in the Southern Hemisphere since ancient times

population in New South Wales was exiled prisoners, and police officers were also from well-behaved prisoners.

There is no wonder that when the two most developed

cities Sydney and Melbourne were fighting for becoming capital, they despised on each other and Sydneysiders

thought Melburnians are greedy rough guys because their

ancestors came to Melbourne for god rush. "You prisoners'

posterity, how better you are?" Melburnians fought back to Sydneysiders.

Today's Sydney looked far from penal colony. The

「澳大利亞，意為『南方大陸』，來自拉丁文 Terra Australis」

first stop in Sydney could be started in Circular Quay,

where Captain Arthur Phillip boarded and now the main transportation hub that ferry, bus, metro's stations are

located. On sunny days, young people carrying sun tanner 52

MUSE 樂

MOUTAI Magazine

and towel take ferry to nearby islands lying on the beach, showing their beautiful body and get tanned.

If Circular Quay is regarded as a hub, it only has more

crowded and anxious for catching up the train, it is,

however, much more special than that. Circular Quay looks like a well-shaped woman lying by the ocean, which has

numerous bars array inside her cave. Seaside open seats

are mostly wanted by visitors, where full of sunshine and

gathering people with drinks and jazz before dawn. Time is not a concern here with the good mood, but seagulls are.

They will steal your fries in a sudden and fly away to Sydney Opera House. Yes, the Opera House is the sight you cannot miss if you are drinking in the bars.

Planning began in the late 1940s, when Eugene Goossens,

the Director of the NSW State Conservatorium of Music,

lobbied for a suitable venue for large theatrical productions. An international design competition was launched by Cahill

in 1955 and the winner, announced in 1957, was Jørn Utzon, a Danish architect. According to legend the Utzon design was rescued from a final cut of 30 "rejects" by the noted

Finnish American architect Eero Saarinen who lobbied every parties and made sure this Danish fairy tale was apparent in the South Hemisphere.

The Opera House was formally completed in 1973 after

14-year construction. Thousands of visitors worship this great architecture in every day. Some people said she is the sail on the sea, while some others regarded her as

the precious shells beside the ocean. Unfortunately, the designer Jørn Utzon himself said he was inspired by a

SEP 2017

這個國家的機場，在入境檢查的嚴格程度上，在世界都可

以躋身前列，海關規定嚴禁攜帶蔬果、肉類入境。排隊核查時，帥氣的警犬出場，把等待入境的人兒嗅個遍，如果發現違禁物品——有時只是一包桂圓乾——抱歉，沒收物品不說，還有高額的罰款等著你。這樣做，完全不是虛張聲勢或者過度緊張，而是因為，這裡是——澳大利亞。

澳大利亞，意為「南方大陸」，來自拉丁文 Terra

Australis。澳大利亞，是孤獨的，她不和任何大陸相連，寂寞

的被湛藍海水包圍，使之成為世界上唯一獨佔一個大陸的國

家。這樣的澳大利亞，是脆弱的，2 億年前澳洲大陸形成，在漫長的斗轉星移間，任何外來不速之客的光臨，都會造成生物鏈條的紊亂。自 18 世紀歐洲移民踏足澳洲大陸以來，澳大利

亞特有的 273 種陸棲哺乳動物中，有 11% 絕種，21% 瀕危，而究其原因，居然是因為船員養在船上捉老鼠用的貓「移民」到了這片新大陸，這種在另外的大洲再平常不過的生物，在新

住所瘋狂繁殖，貓是天生的獵手，讓原本偏安一隅的澳洲生物，

peeled orange. Utzon died in Copenhagen in 2008, aged 90.

有了突然到來的天敵，猝不及防。也正是因為這樣的「與世隔

He had never returned to Australia to see the completed

絕」，澳大利亞形成了她獨特的人文及自然風貌，吸引著世界

opera house.

各地的遊客前來。然而，首批登上這片大陸的外來人口，是

The Sydney Harbor Bridge is a perfect background for

囚犯。

the Opera House, what was designed and built in 1930s.

1770 年，英國著名探險家庫克船長在澳大利亞東南岸的

The bridge held together by six million Australian-made

hand-driven rivets rather than welding, was, at the time, a

植物灣登陸，并以當時的英國國王喬治三世的名義佔有此地，

"The Coathanger" because of its arch-based design and

是大批囚犯，主要輸出到北美。到了 18 世紀 80 年代，英國

命名該地為新南威爾士。殖民地時期，英國每年出口的「特產」

marvelous construction technique. The bridge is nicknamed

監獄人滿為患，於是政府決定，將新南威爾士也開辟成為流放

has a ridiculous opening ceremony. When the guests were

地好了。1788 年 1 月 26 日，阿瑟 · 菲利普船長率領 11 艘船，

about to open the bridge by cutting a ribbon at its southern

攜帶著 700 名流放犯，及 209 只雞、74 頭豬、29 只綿羊、4

end, a man in military uniform rode up on a horse, slashing

匹雄馬等登陸悉尼。同年 2 月，以悉尼為中心的新南威爾士殖

the ribbon with his sword and opening the Sydney Harbor

民地正式成立。據 1828 年的一次人口普查顯示，新南威爾士

Bridge in the name of the people of New South Wales before

州有 50% 的人口為流放犯人，警隊的警員也是來源於表現較

the official ceremony began. He was promptly arrested and

好的犯人。

the ribbon was hurriedly retied for continuingly performing

這也難怪，澳大利亞最為發達的兩大城市悉尼和墨爾本，

the official opening ceremony. The intruder was convicted of offensive behavior and fined 5 pounds.

之前為了爭奪首都之名鬧得不共戴天，互相看不起，其中悉尼

with ocean for destiny. The transportation hub and the most

而墨爾本人則這樣還擊：「你們這些囚犯的後代，好得到那裡

認為墨爾本人都是因為淘金熱，看到金子便眼冒光的貪財粗漢。

Sydney, one of the oldest cities in Australia, is bound

去？」

famous architecture are both on the seaside. There is also

現在的悉尼，身光頸靚，看起來和犯罪二字相差甚遠。打

a fish market facing the sea and providing fresh Australian lobster that has tight meat and is suitable for sashimi.

開悉尼的第一站，可以從熱鬧的悉尼港環形碼頭開始，當年阿

privately.

巴士、地鐵，都在這裡設有站點，晴日，年輕男女們，帶著「黑

瑟 · 菲利普船長上岸的港灣，已然是悉尼主要交通樞紐，渡輪、

Pelicans in the market often rob a big fish head and enjoy it

鬼油」、毛巾，在此乘坐渡輪去往周邊的小島，躺入沙灘成一

Humpback whales breed in north-east Australia from

統，展現健美的身體，收穫幾小時暴曬過後的小麥色。

July to November and migrate back to South Pole, since

如若這裡只是繁忙的交通樞紐，那也只是多了熙攘的人群，

then starting the great migration of animal world. There is

great opportunity to watch the humpback whales expel air

和趕車的焦急，環形碼頭可遠遠不僅於此，一個曲線優美的弧

of the water slapping the water with their fins or tails. It is

是一彎密密麻麻的酒吧。靠海的露天位置永遠備受青睞，時間

線，如同玲瓏有致的女人躺在海邊，沿著明顯凹入的「腰線」，

through their blowhole and you can even see them leap out

尚早，陽光燦爛得不留情面，等不及夜幕降臨，朋友、戀人們，

difficult to forget the scene in your life once you saw.

MUSE 樂

MOUTAI Magazine

圍坐桌前，早已手握佳釀，大聲談笑，現場樂隊演奏著爵士，

紀 30 年代的單拱橋顯示了那個年代的超高建築技藝，整个钢

刻，何須時刻表。在這裡，唯一要提防的「小偷」，不過是來

称为「大衣架」的家伙，曾有一个让人哭笑不得的剪彩仪式。

铁巨汉用了 600 万个铆钉，却不曾焊接一处。这个被澳洲人

節奏輕快，腳趾頭都在蠢蠢欲動。快樂的體驗，瀰漫在時時刻

1932 年 3 月 19 日，大桥剪彩仪式正在热闹进行，彩带被捧起，

往的海鳥，趁你不備，迅雷不及掩耳之勢地偷走你的薯條，畏

等待貴賓，此時，一名前騎兵軍官弗朗西斯 · 葛洛特，騎馬擅

罪潛逃，飛向不遠處的悉尼歌劇院。是的，在這裡喝酒，聞名

自闖入現場，刀起刀落，砍斷了彩帶，隨即以「新南威爾士州

於世的歌劇院，便是你視野里繞不開的勝景。

合法公民」的名義宣告大橋通車，現場觀禮人士無一不瞠目結

上世紀 40 年代，悉尼一些有識之士爭相奔走遊說，為求

舌。組織者不得不把彩帶再綁起來，邀請貴賓重新剪彩。這位

得一個固定演出場地，1955 年，政府終於撥款開始籌建歌劇

出盡風頭的「騎士」最終被罰款 5 英鎊。

院并向全世界征集設計作品，最後，來自童話之國丹麥建築師

悉尼，這個澳大利亞最古老的城市，她的一生命運好像都

約恩 · 伍重，跨過大洋，在另外的大洲鑄造了一個建築史上的童話。伍重的作品，屬於從廢紙簍當中撿回來的遺珠，當時，

與海有關，於是交通樞紐擺在海邊，最著名的建築也與海相鄰，

悉尼，提出看所有方案，伍重的作品才重新被翻出，沙里寧對

粗的澳洲大龍蝦，肉質緊實、爽脆，不用過多的烹飪，刺生

你也可以在嘈雜的魚市場，對著大海，享受當日魚獲，手臂般

他的作品已被判出局，後來芬蘭籍的建築師埃洛 · 沙里寧來到

切片，一口下去，人人都在驚呼，又不舍得張嘴，驚呼變成激

這個作品一見傾心，力排眾議，積極遊說，確保了丹麥童話在

動又自持的嗚嗚聲。鵜鶘搶了一個大魚頭，趕緊避開人群獨自

南半球異鄉上演。

享用。

悉尼歌劇院，一修就是 14 年，從 1973 年至今，每天接

7 月到 11 月，海洋霸主座頭鯨在澳洲東北部產子，拖家

受數千遊客的膜拜，有人說，她是在海上桀驁揚起的風帆，有人說，她是悉尼灣浪花撫摸下潔白的貝殼。她的設計者伍重卻

帶口返回南極，開啟動物界中的偉大遷徙。你一定要把眼睛望

在丹麥去世，享年 90 歲，直到生命最後一刻，都未曾親自看

機會看到座頭鯨躍出水面，翻滾出一個美好的弧線，相信我，

向遠處海面啊，或許可以看到鯨魚噴出的熱氣和水柱，甚至有

說，他的靈感來源，是一個撥開的橘子。這個老人，2008 年

那個場景會讓你永生難忘。

一眼他的傑作。

作為悉尼歌劇院完美背景的是海灣大橋，這個建於上世 55

SEP 2017

Exploration of Africa 非洲之探索

TEXT/ 文 Veronique Natalya Cheung TRANSLATOR/ 譯 Yung

MUSE ć¨&#x201A;

MOUTAI Magazine

South Africa: Born at the End of the World Unlike other African countries, South Africa is a country

at the junction of two oceans, mountains and seas, as well as civilization and wildness. Apart from the breathtaking

natural scenery, gap and contrast is its consistent theme. It

has been ruled and freed; it was a colony, but now becomes the most democratic country; it was split, and then merged; colored races are isolated and integrated here; as a result

of compromise among various colonial parties, it had three capitals, but the most famous city is not one of them.

Coming to Africa, we have to talk about the baobab tree,

that is, the tree that "the Little Prince" always wanted to

eliminate from his planet. As a national treasure of South

Africa, baobab appears everywhere and even becomes the

name of South African Airways' VIP lounge. With round and

bulging trunk, and branches stretching out into the sky, this kind of tress is like a little rebellious fat man with a bizarre

hairstyle. Legend holds that when the baobab was planted

by God, it kept walking. So God pulled it up and replanted it upside down to stop it from moving. It is also said that the

life of the baobab tree can be as long as thousands of years; however, because the tree has no tree rings, no proof is available.

Although not one of the capital, Johannesburg (short

for Jo'burg) is more famous than other cities. It was a

bright diamond city as well as a crime city of apartheid.

It once suffered from international sanctions because of apartheid; as a result, the economic downturn and high

crime rate have not improved today; on the other hand, the

oil blockade caused by international sanctions forced South

Africa to find another way out. That is, the Sasol Company in Jo'burg used coal as raw materials to develop liquid fuels,

SEP 2017

which is so far a miraculous technology without equal. If

seems to be bluish while the Indian Ocean water is warmer

Jo'burg would be the right choice, and the Indaba Hotel of

at the confluence of the two oceans. The sea water near

and relatively green. Therefore, you can dimly see a line

you are afraid of the city's rampant crime, the outskirts of

the Cape of Good Hope is highly changeable and may be

Johannesburg is one of the paradises. The rooms are rows

turbulent at any time.

of thatched-roof bungalows full of local style. Outside the

Finally you will come to Cape Point, the best place to

rooms are large grass and lakes, with wild birds walking

around everywhere. The hotel offers the buffet dinner with

see the stars and the sea. There is the world's most lonely

style and coupled with local music. You can always hear the

looking at the end of the world day after day, taking care of

lighthouse standing at the confluence of oceans, quietly

local specialties. The restaurant is decorated with African

ships, storm, waves, stars and the moon, guarding the long

sound of all kinds of drums and African artists may paint the

and dark stormy night, and then casting a strong light to the

face for guests besides the dinner table. Cuisines are from

cliff.

all over the world. If you love adventure, you can try the barbecue of those unknown animals.

Among the three capitals, I like Cape Town most. The

Banks of the Nile

city faces seas and with a mountain at its back. Looking

forwards, you can see the monstrous and endless waves at

China and Egypt, the two major ancient civilizations,

the confluence of the Atlantic Ocean and the Indian Ocean;

look at each other across space, silently experience the

looking backwards, you can see "God's Dinner Table"â&#x20AC;&#x201D;â&#x20AC;&#x201D;

vicissitudes of thousands of years, look at the growth of

the towering and flat-topped Table Mountain.

younger countries, and look into the future with their

The Table Mountain is very flat, like a huge rectangular

penetrating eyes. In the morning when I take the Egypt Air

dinner table. The white clouds surrounding it are just like

flight from Cairo to Luxor, I witness the splendid scene of

the white tablecloth. The mountain is more than 1,000

sunrise. I see the Sun God Amon rising from the horizon. The

meters high. If you do not want to walk, you can choose the

Nile reflects itself into another river in the sky. Then Amon

360-degree view cable car. Close to the sea and surrounded

takes a gorgeous boat in the sky river, passing slowly, and

by vapor, the Table Mountain often has different climates

disappears at the other end of the horizon. After the sudden

within a day and is covered with clouds and fogs most of

drop of temperature at night, Amon appears in time on the

the time. Overlooking from the mountain, you can see Cape

next day and never disappoints his faithful Egyptian people.

Town stretching slowly at the foot of the mountain and

From birth to death and rebirth, Amon gives the belief

the city edge gradually disappearing in the vast and blue

of resurrection to the Egyptians day after day and leads

Atlantic Ocean. On the mountain there are various small

them to believe that the soul can find a way back as long

local animals, such as Rock Dassie.

as the body is kept intact. So mummy comes into being. In

Besides Rock Dassie, the other two lovely animals are

fact, the word "mummy" is not religious, romantic, or holy.

penguins and seals. The Boulders Beach has a well-known

It is derived from the Greek "asphalt", because the formed

gathering place for penguins. Groups of penguins enjoy the

mummy always shows the color of asphalt.

sunshine there. There are of course some rebels. They break

Through this inland flight I can see the Nile from the sky.

through the fence of fate and waddle along the streets to

explore this unknown world. The Dukier Island of the Hout

Egypt is the Nile's bounty. In such a country with only three

see baboons at the roadside of the Kruger National Park.

amazingly runs from south to north into the Mediterranean

to four rainfalls that last for less than five minutes, the Nile

Bay is a great place to see seals. Besides, people can often

Sea, moistening the entire Egypt. Several of its major

Driving along the coast, you can see the whale if you are

tributaries are straight and form a holy lotus shape. This

lucky enough.

narrow jade belt miraculously brings the oasis banks to the

Keep driving south along the N2 highway and you will

boundless desert and lively colors the lonely loess. In this

soon come to Chapman's Peak Drive, a section of cliff

way and for tens of thousands of years, it runs from south to

highway along the coast. Keep driving and you will come

north silently and becomes Egypt's precious lifeblood and

to the Cape of Good Hope. The wind there is too heavy for

eternal backbone, helping Egypt to create the most stunning

you to hold your camera. In the Cape of Good Hope you can

glory in human history.

also see a strange scenery. The Atlantic water is colder and

MUSE 樂

MOUTAI Magazine

有三個首都，但最著名的城市卻不是其中之一。

來到非洲，首先不得不說一下猴麵包樹（baobab）。沒錯，

就是那個小王子一心想要從自己星球上鏟掉的那些樹。作為南非國寶，處處都可以看到它身影，南非航空的貴賓休息室名字

也以它命名。這種樹樹幹圓鼓鼓的，枝丫亂七八糟的伸向天空，像一個留著古怪髮型的叛逆期的小胖子。據說猴麵包樹是上帝栽種的，由於它總是走來走去，上帝就把它拔出來，再倒著栽到地裡，以防它亂動。也有人說，猴麵包樹的壽命可長達數千年，但是由於這種樹沒有年輪，所以無從考證。

儘管不是首都之一，約翰尼斯堡卻有著遠超其他城市的名

聲。它曾是燈火璀璨的鑽石之城，也是種族隔離的罪惡之都。它曾因種族隔離而遭受國際制裁，經濟一蹶不振，犯罪率居高

南非：生於世界盡頭

不下，時至今日也並未改善；另一方面，國際制裁導致的石油

封鎖使南非不得不另闢蹊徑，在約翰尼斯堡成立 Sasol 公司，

不同於非洲其他國家，南非是一個兩大洋交匯，高山與大

以煤炭為原料開發液體燃料，這種堪稱奇跡的技術至今也無人

海相撞，文明遇到狂野的國家。除了令人窒息的自然景色，隔

能及。如果害怕市內犯罪猖獗，約堡周邊的郊區不失為合適之

閡和反差始終如一是它的主題。它曾被統治，又獲得自由，它

選，Indaba Hotel Johannesburg 就是一個世外桃源，房間都

曾是殖民地，如今卻最民主；它曾分裂，然後合併；各色人種

是一排排茅草屋頂的平房，充滿當地風情，房間外面是大片的

在其中隔離又融合，作為殖民地各方勢力妥協的結果，它曾擁

綠草地和湖泊，到處都有野生的鳥類四處走動。酒店提供當地 59

SEP 2017

特色自助餐，餐廳的裝修很有非洲味道，背景絕對是本土的音樂，各類鼓點響個不定，還有非洲藝人到餐桌給客人臉上畫彩繪，而菜點來自世界各地，如果你不怕的話，可以試試那些不知名動物的烤肉。

在三個首都之中，我最喜歡開普敦，整個城市背山面海的

迤邐展開，向後是有「上帝餐桌」之稱的桌山，山頂綿延平展，氣象巍然，向前看大西洋和印度洋兩大洋在此交匯，匯合處巨浪滔天，終年不息。

桌山非常平整，像一個巨大的長方形餐桌，不時覆蓋的白

雲好似剛剛鋪就的潔白桌布。山不高，一千多米，不想徒步的

話可以選擇 360 度觀景纜車。由於臨海，水汽氤氳，桌山一日之內往往氣候不齊，大部分時間雲霧繚繞。從桌山上俯望，開普敦城在山腳下緩緩延伸，城市邊緣逐漸消失在廣闊蔚藍的大西洋裡。桌山上有著各類當地特有的小動物，比如蹄兔（Rock Dassie），儘管名字裡有個兔子，看起來也毛絨絨的，它卻是大象的近親。

除了蹄兔，另外兩種可愛的動物是企鵝和海豹。巨礫公園

（Boulders Beach）裡面有個著名的企鵝聚集地，企鵝成群結對的在此曬太陽，當然也會有不甘寂寞的反抗者，掙脫命運的藩籬來到街上，搖搖擺擺的探索未知的世界。豪特灣（Hout

Bay）的德克島 (Duiker Island) 則是看海豹的好地方。此外，克魯格國家公園路邊常常可以見到狒狒，沿海邊開車，運氣好的話還可以看到鯨魚。

沿著 N2 公路往南一直開下去，一會就來到 Chapman's

Peak Drive，一段沿著大海在懸崖絕壁上修建的公路，再往下

走就是好望角。這裡的風特別大，大到你會拿不住手裡的相機。在好望角還可以看到一個奇特景色，大西洋的水比較冷，海水偏藍，而印度洋比較溫暖，顏色比較綠，所以在那個點可以看到隱隱約約有一條線。好望角海水變化多端，隨時都會有風起雲湧。

最後來到 Cape Point，是真正看到星辰大海的地方。這

裡有著全世界最孤獨的燈塔，矗立在在大洋的交界，日復一日

靜靜的望著世界盡頭，照看著船隻，風暴，巨浪，星空和月亮，看守著漫長漆黑的暴雨之夜，然後向懸崖下投出強光。

MUSE 樂

MOUTAI Magazine

尼羅河的兩岸中國和埃及這兩大文明古國，隔空相望，默默經歷著幾千

年的滄桑巨變，看著後輩成長，也用經過歲月洗練的眼睛，翹首眺望未來。清晨，我從開羅乘上埃及航空內陸段開往盧克索的飛機，目睹了日出盛況，只見太陽神阿蒙周而復始地從地平線上爬起，尼羅河在天上映射出另外一條河，阿蒙坐著華麗的船，緩緩駛過，消失在地平線那一頭，經過氣溫驟降的黑夜，第二天，準時冒頭，從不讓信仰他的埃及人民失望。

從生到死再到重生，日復一日的給予埃及人復活的信念，

以至於他們認為，只要保留好肉身，靈魂便能尋到歸路。於是，木乃伊應運而生了。其實「木乃伊」這三個字，不宗教不浪漫不聖潔，它源於希臘語中的「瀝青」，因為成型的木乃伊總是呈現出瀝青的色澤。

這一程的內陸航班，我得以從空中俯瞰尼羅河。埃及，是

尼羅河的慷慨饋贈，在這個一年只有三到四次，每次不到五分鐘降水的國度，尼羅河竟能高馳不顧的從南往北，潤澤上下埃及，奔流進地中海。幾大支流的入海口，形成中通外直，不蔓不枝蓮花的聖潔形狀。這窄窄的一條玉帶，為無垠沙漠，神跡一般帶來兩岸綠洲，為寂寞黃土增添生命色彩。就這樣，千萬

年的，從南往北，沉默不語，成為埃及的寶貴命脈和不朽脊樑，協助埃及創造了人類史上最讓人瞠目結舌的無限榮光。 61

SEP 2017

Travel in 咖啡帶我去旅行

TEXT/ 文 Erika

Good coffee is a pleasure. Good friends are the treasure.

有什麼好得過，以咖啡會友、在友愛裡融入陌生城市？

MUSE ć¨&#x201A;

MOUTAI Magazine

hrs

luggage onto the tower room. He asked me to feed myself with oatmeal, milk, orange juice and fruits stored in

refrigerator "before you head for the coffee tasting event tomorrow."

"Are you going to Counter Culture Coffee's Training

Center?" The lady who helped me pay the street parking

Boston-Tasting at Ten

with her own app and money happily suggested. "Why not try a breakfast under grapevine at 'Neighborhood

"Training Centers are open to the public every Friday

Restaurant' before Tasting at Ten?"

from 10â&#x20AC;&#x201C;11 a.m. for a free public coffee tasting."

With all these great expectations I successfully engaged

"I will be there."

the front row at counter. It was a crush into "Hologram" and

"To taste some coffee and do cupping."

by "Wave Filter" and espresso. Both host and hostess led

"What are you in the States for, madam?"

"Big Trouble", two exceptional blends served in "pourover"

It takes around 6 hours driving from Montreal to Boston.

us to do the flavor study without over-describing and I

All the way over the mountains, farmlands, lakes, forests

did appreciate the Q & A session. They answered all the

and towns, I was crossing Vermont, New Hampshire and

questions regarding the making of great coffee, from seed

Massachusetts. There is free Wi-Fi found throughout the

to harvest, from green bean purchase to roasting plan, from

highway in Vermont as well as the green mountains. When

grinding to extraction and from value to making choices.

arriving in New Hampshire, the rain stopped and a huge

"Are you guys used to offering extra time to answer

rainbow appeared, which I reckoned as a good sign.

questions?" Marty, the host, nodded.

It was 9pm-ish in Boston when my host carried my

I guess "Sharing" is his favorite virtue. He told me how he

SEP 2017

managed the balance between class time and participant numbers in a Home Brew class. He suggested coffee guys

hrs

should keep learning for a lifetime. He offered me a pack of Kenya beans, which was about to launch. "Try it with your bean seeker friend."

He shared his humility when I asked for a signature. Following his suggestions, I had a great time in

Cambridge at ease, successfully getting rid of the tourists and the highway traffic jam in the afternoon.

波士頓 -Tasting at Ten 「培訓中心的公眾開放時間是每週五上午 10-11 點，有個

叫 Tasting at Ten 的活動。」「好，我來。」

「小姐妳來美國幹什麼？」「喝咖啡，還有，杯測。」

從滿地可開車到波士頓需要 6 小時，一路翻山越嶺，途徑

佛蒙特州、新罕布什爾州與馬薩諸塞州的農田、湖泊、森林、

小鎮。佛蒙特州的公路提供全線免費 Wi-Fi 上網，以及從南向

北橫貫全州的綠山山脈。轉入新罕布什爾州時，雨散雲收，巨大的彩虹出現眼前，我想這是個好兆頭。

到波士頓時是晚上 9 點，房東幫我把行李扛上閣樓，打開

雪櫃，說，「妳明天一早出門去參加咖啡品鑒活動以前，記得填飽肚子，我給妳準備了麥片、牛奶、橙汁、水果。」

「去 Counter Culture Coffee 培訓中心嗎？附近有間鄰家

小館，妳可以坐在葡萄架下吃個早餐再過去。」幫我用手機 App 付了停車費的女生好興奮地推薦。

Tasting at Ten 準時開始，我不負眾望、成功躋身吧台前

排座位。主人家準備了烘焙後養豆 8 天的 Hologram 和 Big

Trouble 兩款咖啡豆拼配。先試手沖蛋糕杯（注：用波浪形濾

紙的咖啡手沖濾杯俗稱「蛋糕杯」）滴濾，繼而 espresso。

男女主持人不作過度引導，仔細辨識具體風味的任務交給我們獨立完成。我們交完作業（發表各自的品嘗感受）以後，他

們一一作答「風味是如何煉成的」，從種子到採收、從生豆採購到烘焙思路、從研磨到萃取、從價值觀到取捨之道。

「你們常常這樣嗎，付出額外時間回答問題？」男主持

Marty 點頭。

我想，「分享」對於他而言是一樁樂事。他說他的沖煮課

程的時間和人數之間該如何平衡、才能照顧好每個同學的需

要；說對於咖啡愛好者和從業者不妨終身學習、保持精進；

他拿給我一包準備上市的肯尼亞咖啡豆，說道：「和妳的尋豆師朋友一起試試看。」

他的侃侃而談在我要求他給我簽個名時打住，我有幸看見

他的靦腆。

按照 Marty 的建議，我成功避開人流，從容地逛了劍橋郡，

在傍晚車流高峰期即將結束時出發去紐黑文。

MUSE ć¨&#x201A;

MOUTAI Magazine

Counter Culture Coffee and my own roast, 1 from Werka,

Cupping in New Haven

Ethiopia, 1 from Myanmar and 1 from Colombia. Figure the

origins out from blind cupping, Erika." Connie gently started

It was another 3 hours' drive from Boston to New Haven.

the test.

A trip to southwest was a quest for splendid colors in both

I do admire her gentleness, which is also a part of Yale's

clouds and sky. Connie, my bestie, a bean seeker, lives in

charm. It is a strength of accumulation with a richness of

Yale.

study, wisdom, intellectual, curiosity, sharing, focus and

"You discovered a great Ethiopian bean and named it

continuous improvement. It comes with love and faith from

'China Beauty'. It is now known but you let go the fame. I

inner side of human, becomes visible, approachable and

really admire you."

vivid through the architecture, collections in the gallery,

Connie's visiting scholar husband was preparing cupping

schools, churches, memorial halls, driving speed, the

for us.

volume and topic of chitchats in restaurants, raindrops and

"We cup 5 beans, all washed, 2 different Kenyan from

breezes. 65

SEP 2017

Harvard is fast, pentium, warm, brave and sunny. Yale

她的訪問學者先生負責杯測前的準備工作。

and the people showcase the abundance of a scholar's

「這裡的 5 款水洗處理法咖啡豆，兩個來自肯尼亞不同產區，

heart.

分別是 Counter Culture Coffee 的和我烘的，一個埃塞俄比亞

talks extended from consumer behavior study to supply

Connie 溫柔地給我出盲品試題。

We tasted both honey processed and natural Geisha. Our

沃卡產區，一個緬甸產區，一個哥倫比亞，Erika 妳來喝一下。」

chain management. We studied the pathway of a scientist

那種溫柔屬於 Connie，也是耶魯大學人文氣質的一部分。

and his political status at home.

它是一種厚積薄發的力量，它隨著發自內心的熱愛、信心而

cooked for us, and made us desserts and honey lemon

對專注、對進步。經由建築、美術館的藏品、學院、教堂、紀

Connie roasted her favorite bean samples for cupping,

來——對學習、對智慧、對知識、對好奇心、對相互印證分享、

ginger tea.

念館、行車速度、人們在餐館裡談話的聲量與內容，以及雨絲、

Connie went with me to New York for tasting coffee.

微風，它成為可觸及的、生生不息的存在。

哈佛給我的印象是迅速的、奔騰的、熱烈的、鼎沸的、烈

日當空下的；耶魯和它的學人，讓我感受到安靜做學問的人生

與尋豆師在紐黑文杯測

是何其豐盛。

我們喝蜜處理法和日曬處理法的瑰夏，我們從消費者行為

開車到地處波士頓西南方的紐黑文大概需要 3 小時，沿途

研究聊到供應鏈管理，我們談科學家的求索之路與在家中的政

飽覽天空與雲朵在夕陽光照下變幻的不同顏色。我親愛的尋豆

治地位。

師女友 Connie，住在耶魯。

Connie 把壓箱底的豆子拿出來烘了杯測，給我們做飯、做

「今年大熱的『花魁』是妳在埃塞俄比亞工作時找到並親

甜點、做蜂蜜檸檬薑茶。

自命名的，妳就這樣放下了，我很佩服妳。」

Connie 和我一起去紐約喝咖啡。

MUSE ć¨&#x201A;

MOUTAI Magazine

delighted us.

The barista who hosted the cupping event told us she

loved staying here. She loved the strollers and dogs under the shadow trees, the beautiful houses with Hydrangea

Brooklyn - Flavor Crushes in Blue Bottle Coffee

alongside, and the Brooklyn's grand park is just 2 blocks away.

Brooklyn is a historical commuter suburb. Frequent

"Look! The skyline of Manhattan!" Driving off island is

here may be adventurous for some people who carry the

pleasant, with not much traffic and a peer to the charm of

memory of mobsters in 1970s. Today we were adventuring

downtown. The skyscrapers, including the Empire State

from the aromatic Blue Bottle single origin beans (Ethiopia,

Building, looked glossily fantastic in the sun at 1pm.

Peru, Myanmar and Costa Rica) to our heart, reaching the

Park Slope, in Blue Bottle Coffee's poetic words, is "with

decision to let go the past and embrace the moment without

as many writers as there are families, and a tree-to-human

expectation and bias. Can we choose to witness instead of

ratio enviable for any city" and "well on its way to becoming

judging?

the center of intellectual and cultural activity that it is

My decisions also include: sweep all the Kenyan beans in

today."

voyage pack into my shopping cart; take a detailed note of

It doesn't have to be present in the cupping event held

the barista's recommendations of places in Brooklyn.

every Saturday afternoon. Chocolate brownies, toast stuffed

Next Time

with avocado and buckles with rose pedals are all ready for the most sensitive and critical palate. The contemporary

Autumn in East Coast is marvelous. Dare as you are, take

art never stops at appearance but flavor crushes with or

the train from Montreal to New York, enjoy one of the best

without coffee. Sophisticated balance between savory and

rail routes of the world before sipping a sparkling drink on a

sweet, subtle hint of Himalayan pink salt, surprised us and

SEP 2017

Thursday night in Lincoln Center. Do a quest in Rockefeller Center for the second New York shop of Blue Bottle Coffee the next morning, and thereafter we can figure out the upcoming check point.

1-4pm on Friday afternoon will belong to Home Brew

Class in Counter Culture Coffee's New York Training Center. Continue to fuel your soul up in New York until Tuesday,

then take 2 hours' train to spend a day in Yale's library-it sounds like a plan. As I wish.

When you wish.

在藍瓶咖啡認識布魯克林「看，曼哈頓的天際線。」在島外行車的福利包括避開擁

堵和遠觀曼哈頓之美。建築群，包括著名的帝國大廈，在下午一點的陽光裡，鮮花簇錦般美好。

布魯克林公園坡地區，在藍瓶咖啡的眼中自有其詩意：「其

間作家之多、人均擁有樹木比率之高，足以令任一城市暗羨」。「它正在成為當代知本家的聚居地和文化活動中心」。

錯過了店裡每週六下午的杯測活動，沒關係，糕點櫃裡有

朱古力布朗尼、牛油果多士、加了玫瑰的當季扣蛋糕。廚房裡的當代藝術不僅在於外相，我們貪婪，我們需要每一口的咸甜鮮「穠纖合度」，與咖啡融匯出全新風味，我們需要這樣的驚喜，而藍瓶咖啡辦得到。

主持杯測活動的女生跟我們說，她喜歡待在這裡——樹蔭

下是兒童車和狗，旁邊是坡地大宅和拾級而上的繡球花，大公園距此僅兩個街區。

布魯克林是一個古老社區，有人覺得造訪此間是一場冒

險。上世紀 70 年代的黑幫火拼至今依然令人色變。而當下我

們也在探險，這探險從藍瓶咖啡烘焙的埃塞俄比亞、秘魯、緬甸、哥斯大黎加 4 個產區的單源咖啡豆開始，從千香萬味導向我們內心，直抵放下前塵種種，不帶期待、不帶偏見，擁抱當下所有的已知未知，以同在取代評判的選擇。

我的選擇還包括：把店裡的旅行包肯尼亞豆掃光；鄭重記

下她的私房推薦活動地點。

東岸秋日風光正好。從滿地可到曼哈頓的火車線路，號稱

是全球最美的十條火車線路之一，試一試何妨？禮拜四晚到埠後，懷抱一瓶骨碌碌的起泡飲品，看林肯中心的夜景；次日清晨，到洛克斐勒中心玩尋寶遊戲那樣找到深藏的藍瓶咖啡分店喝一杯，再決定下一站的方向。

禮拜五下午 1-4 點，屬於 Counter Culture Coffee 的培訓

中心的自家沖煮課程。下課後繼續在紐約充實靈魂直至週二，再搭 2 小時火車到耶魯大學圖書館裡打書釘，也不是不可以。只要我願意。只要你願意。

MUSE æ¨&#x201A;

MOUTAI Magazine

Some important tips Counter Culture Coffee

www.counterculturecoffee.com BOSTON TRAINING CENTER 374 Somerville Avenue Somerville, MA 02143 Blue Bottle Coffee

www.bluebottlecoffee.com Park Slope

203 7th Avenue

Brooklyn, NY 11215

SEP 2017

An Unrestrained Paris 自由的巴黎

TEXT&IMAGE 圖、文 / Joseph & Josephine

MUSE æ¨&#x201A;

MOUTAI Magazine

SEP 2017

Speaking of the Flower City, Paris must recall many

The Louvre can be seen as the most representative of

people's resonance. It always has something to attract

the historical buildings. Since Philip II of the 12th century,

of nationality you are, what kind of personality, and what

a thousand years. It is difficult to descript the Louvre's

you or make you feel comfortable, no matter what kind

this palace experienced a lot of stories through nearly

kind of hobby you have. It is a magical city. In August, the

magnificence. When I went out from the Louvre metro, I was

weather in Paris is dry and cool, which makes me feel more

shocked. The exit of metro was just close to the sidewall

comfortable and finally get rid of the sticky and sweaty

of the palace, so that when tourists still felt dizzy from

summer from the subtropical cityâ&#x20AC;&#x201D;Hong Kong.

complicated underground railway system, they were just

Since the Enlightenment, Paris has been one of the

shocked by the luminous wall of the Louvre. Compared to

cultural centers of the world. Her broad mind and inclusive

the British Museum, they all have great treasures, but every

diversification endow her with her own temperament, which

corner of the Louvre reveals the brilliance of the former

is different from any other European cities. In Paris, I've not

France. When you come to the Pantheon, it's a little hard to

only drunk the finest coffee, but also tasted the authentic

believe that these great stars like Hugo and Voltaire just lie

Pho in Vietnamese restaurant. What impressed me most is

down in their coffins in front of you. In the National Opera

the large area of old grand buildings in the center of Paris.

House, the delicate architecture and the wonderful music

It's rare even in Europe that an international metropolis

are perfect match. The Eiffel Towel shows the great process

can still have such a wide range of wellâ&#x20AC;&#x201C;preserved historical

in modern industry. It also can be seen as the symbol that

buildings. Not to mention that these historical buildings are

human beings show the power to the God. And you can still

still playing a practical role. The modern history of Paris was

feel Napoleon's arrogance through the Arc de Triomphe.

not calm, but fortunately, she could be said to be survivors

Through the Seine tour, you can overview all these beautiful

in the historical turmoil. As long as you have been to Berlin,

scenes mentioned above. The only pity is too dizzying.

you will have the same feeling with me.

For me, delicious food and music are both important.

MUSE 樂

MOUTAI Magazine

Apparently, Paris is a treasure house for me. Gibert & Joseph, and Melomania are both record shops. Although most of the records are second-hand, the kinds of versions are rare and rich. As one of the two cultural origins of café (the other is Vienna), the Café de Flore, the Les Deux Magots and other cafes brighten the café culture of Paris, like shinny stars.

Every delicate table and chair and every sip of coffee makes you feel like at home. As the saying goes, "you are a waiter,

not a servant", waiters' elegant behavior and sweetly polite words interpret it perfectly.

Paris is not a place that despises the poor and curries

favor with the rich; her breath is free but persistent. You can live a voluptuous life or choose to live comfortably here.

No matter what kind of people, they are all drinking coffee

at the café of Paris; soaked in a unique embrace of this city, you can assimilate into Paris naturally and easily. 73

SEP 2017

剛踏出盧浮宮地鐵站的那種震懾感，是難以忘卻的。自

提起花都巴黎的名字，定會引起許多人的共鳴。無論你是

何種民族、何種性格、何種嗜好，這個魔幻般的城市，總有吸

12 世紀菲力二世以來，近千年的時光積澱的盧浮宮，的確難

的天氣乾爽涼快，終於讓人擺脫了黏糊糊的夏日。

咫尺，讓看官們還沒從錯綜複雜的地下鐵路中回過神來，就迫

以用言語去表達其壯美。地鐵的出口離盧浮宮的建築邊緣近在

引你的地方，讓你覺得總有一處安身之所。今年的八月，巴黎

不及待地將這份歷史的厚重強加給你了。對面島國的大英博物

自啟蒙運動開始，巴黎一直是世界性的文化中心，而她廣

館，何等巨藏，但英吉利民族自身的氛圍並不濃郁。而在盧浮

闊的胸襟，更使其擁有與其他歐洲城市不一樣的氣質。兼容並

宮，除囊盡天下瑰寶外，無處不透露著法蘭西昔日的輝煌。來

蓄的多元化，或許是巴黎很好的寫照。在這個城市，我喝到了

到先賢祠，來到了雨果、伏爾泰等人的棺槨前，沒曾想到這些

最上乘的咖啡，也吃到了地道的越南河粉。而給大家印象最深

偉大的如恆星般的人物，就這樣完整地出現在你眼前。來到國

的，莫過於巴黎中心大面積的老建築群了。一個城市有如此大

家歌劇院，其建築的精雕細琢，配合著同樣出自精工的樂聲，

範圍的保存完好的老建築，即便是在歐洲也少見，更何況這些

真乃完美。來到了鐵塔，讚歎人類之工藝，竟大有向天示強之

老建築們仍然在擔當實用的角色。巴黎的近代歷史並不風平浪

意。來到了凱旋門，拿破崙昔日的傲氣，仍可左右你的呼吸。

靜，所幸的是，在歷史的動蕩中，巴黎可以說是倖存者，只要

這些一幕一幕的景色，全部在塞納河的遊覽上，可以來一次總

你去過柏林，便會跟我有一樣的感覺。

MUSE 樂

MOUTAI Magazine

Sacré-Cœur, Paris The Basilica of the Sacred Heart of Paris, commonly known as Sacré-Cœur Basilica and often simply Sacré-Cœur

(French: Basilique du Sacré-Cœur), is a Roman Catholic church and minor basilica, dedicated to the Sacred Heart of Jesus, in Paris, France. A popular landmark, the basilica is located at the summit of the butte Montmartre, the highest point in the city. Sacré-Cœur is a double monument, political and cultural, both a national penance for

the defeat of France in the 1870 Franco-Prussian War and the socialist Paris Commune of 1871 crowning its most

rebellious neighborhood, and an embodiment of conservative moral order, publicly dedicated to the Sacred Heart of Jesus, which was an increasingly popular vision of a loving and sympathetic Christ.

The Sacré-Cœur Basilica was designed by Paul Abadie. Construction began in 1875 and was finished in 1914. It was consecrated after the end of World War I in 1919.

覽，可惜的是目不暇接。

對我而言，美食與音樂不可辜負，巴黎自是我的寶地。

Gibert & Joseph、Melomania 等等這樣的唱片店自然是朝聖之

地，裡面雖多是二手唱片，但其廣度和深度，版本的豐富與罕見，都會使你的錢包變得乾癟。雙叟、花神為代表的一眾咖啡廳，如同點點繁星一樣，共同閃耀巴黎咖啡文化這片絢爛的天空。作為兩大咖啡廳文化發源地之一（另一為維也納），巴黎咖啡廳裡每一張閒暇的桌凳，每一口濃郁的咖啡，都使你流連忘返。侍者們

的一言一行很好地詮釋了那句話「你是一名侍者，並非僕人」。巴黎不是一個嫌貧愛富之地，她的氣息是自由但執著的。你

可在這紙醉金迷，亦可在這怡然自得，無論何種人物，都

喝著巴黎的咖啡，浸泡在巴黎特有的一種底氣當中，讓你自然而然地融入其中。

SEP 2017

China Moutai Presented Activities for Celebrating the 20th Anniversary of Hong Kong’s Return 國酒茅台慶祝香港回歸 20 週年系列活動 T

he biggest party in the last 20 years came to Lan Kwai Fong. It’s been two decades since Hong

Kong’s biggest ever party was in LKF. The huge

celebration on June 30 was one of the high points of the city’s Handover celebrations. Party people, the biggest

bash is coming back, on June 30 at an outdoor street party from 5pm until late. China Moutai and Lan Kwai Fong

group jointly held the party. It was also included in the HK government official celebration events.

Kweichow Moutai HK20 – Lan Kwai Fong Handover

Anniversary Party , a star-studded and high-spirited

night brought celebrity performances, cultural dancing, performances from the Hong Kong Police Pipe Band, drinking contests, and fun-fair booths.

While that’s the evening of June 30 sorted, there are

10 of Hong Kong’s best bars offering Kweichow Moutai

cocktails from the evening before the Hong Kong Special

Administrative Region Establishment Day holiday until July 14. Joining in the celebration are Bar de Luxe, Ciao Chow, Havana, Jashan, Jinjuu, Bitter and Sweats, China Bar,

Mokum, Zentral, Wahtiki Island Lounge and the Woods. They are each presenting a special cocktail menu inspired by the spirit that is the taste of China.

Before the party, Moutai organized a free-ride activity

at Hong Kong’s hotspot – Star Ferry. About 130 thousands passengers benefited from the activity. It also became a

pilot project of Moutai’s overseas public benefit activities. 76

MUSE 樂

MOUTAI Magazine

香港蘭桂坊多年來一直是香港的娛樂熱點，每逢大型節日

均有街頭慶祝活動。適逢今年是香港回歸為慶祝香港回歸中國 20 周年，國酒茅台與蘭桂坊將攜手呈獻「香港二十 ‧ 蘭桂坊

中國香港回歸派對」。此次活動更成為了香港政府官方指定慶祝活動。

回歸紀念日前夕（2017 年 6 月 30 日），蘭桂坊化身大型

戶外派對，為到來慶祝回歸的群眾帶來連串精采節目。本地歌影視紅星、樂壇新力軍、香港警察樂隊風笛隊、民族舞表演、茅台競飲比賽、攤位遊戲等！

貴州茅台集團董事長袁仁國出席了活動。貴州茅台具有數

千年的發展歷史，更被譽為中國的國酒，近年在海外市場增長

迅速，客戶群亦越趨年輕化，趁著香港回歸中國 20 周年這個大日子，與大家齊集蘭桂坊這個中西合璧、具活力和創意的地方一同慶祝，最適合不過！未來三年，貴州茅台酒計劃在海外的銷售量提升到整體銷量的 10%，讓海外主流消費人群更多地瞭解茅台、接受茅台、喜歡茅台、摯愛茅台。

被譽為「蘭桂坊之父」的蘭桂坊協會主席盛智文博士 (Dr.

Allan Zeman) 表示：「蘭桂坊見證著香港時代的變遷，自 80

年代起一直是深受港人和遊客熱愛的蒲點，是中西文化匯聚之地。蘭桂坊也是推廣飲酒文化的地方，今次與國酒茅台合作，與區內多家酒吧合作炮製茅台雞尾酒，定能擦出不少火花！」

今次參與創作茅台雞尾酒的酒吧共有 12 間，包括 Bar de

Luxe, Ciao Chow , Havana, Jashan, Jinjuu, Magnum, Wahtiki

Island Lounge, Woods, Zentral 等 , 於 6 月 30 日至 7 月 14 日

期間 (Bar de Luxe, Wahtiki 及 Jinjuu 將提早於 6 月 16 日開始 ) 推出期間限定茅台雞尾酒。

在蘭桂坊活動前夕，茅台還進行了海外公益首次試點——

天星小輪免費乘搭活動及展覽，兩天合計約 13 萬人次受惠，不少外國遊客乘搭天星小輪往返次數高達 7 次，感受中國國酒茅台的溫暖回饋。

在中環碼頭入口佈置的小型展覽，陳述了茅台的發展歷

史、茅台與香港的關係，並陳列展出了多款經典系列的茅台

酒。另外，在入口和候船區，我們均佈置了多個茅台形象宣傳裝置，讓乘客在乘搭天星小輪的同時，感受到茅台的新形象。

M UTAI

SEP 2017

on the world map

茅台在全球

on the World Map

ed in the dialog among business leaders of BRICS countries. The

Yuan Renguo Attended the BRICS Business Forum

organizer hoped to hear the expectations and insights of BRICS

cooperation from China's manufacturing industry, especially from

On September 3, organized by the CCPIT (China Council for

the famous traditional brands like Moutai.

the Promotion of International Trade), the BRICS Business Forum

Yuan Renguo participated in the discussion of "Trade and In-

2017 was held in Xiamen. Chinese President Xi Jinping delivered a

vestment" presided by Zhao Zhongxiu (Vice-President of University

tries should work together to usher in the second "golden decade"

with the highest market value in the world, Moutai's voice and

keynote speech at the opening ceremony, saying that BRICS coun-

of International Business and Economics). As the spirits enterprise

of cooperation. He urged the member countries to work together,

views aroused widespread concern in the business community of

with the growth benefiting the people of the member nations, and

BRICS countries.

ultimately reaching people around the globe. Moutai Group Chair-

"In recent years, based on 'the Belt and Road', Moutai has

man Yuan Renguo attended the opening ceremony and participat-

launched various large-scale overseas activities for brand promo78

HARMONY 和

MOUTAI Magazine

tion in many countries including the BRICS countries. This year we will enter Africa to promote our brand in South Africa, one of the BRICS." Yuan Renguo said that the BRICS were the world's most

promising emerging markets; establishing multilateral trade cooperation system among the five countries and reducing trade bar-

riers were extremely favorable to the enterprises including Moutai in the region; over the past few years, Moutai had kept deploying

distributors in overseas markets; we were not only increasing the export of our products, but also increasing global investment,

import procurement, as well as local employment and taxation;

our annual global trade volume had reached hundreds of millions

of dollars; in the future, this figure would account for 10 percent of Moutai Group's total sales revenue.

袁仁國出席金磚國家工商論壇並與中外政商領袖對話：茅台努力成為金磚合作的建設者

9 月 3 日，由中國貿促會牽頭主辦的 2017 金磚國家工商論壇

在廈門舉行，中國國家主席習近平出席開幕式併發表題為《共同開創金磚合作第二個「金色十年」》的主旨演講，強調金磚國家要共

keynote speech.

同開創金磚合作第二個「金色十年」，讓合作成果惠及五國人民，

"As a member of global business, we will seize 'the Belt and

讓世界和平與發展的福祉惠及各國民眾。茅台集團董事長袁仁國應

Road' opportunity, turning Moutai into a world-oriented Chinese

邀出席開幕式並參與金磚國家工商業界領袖對話。主辦方希望，在

brand, a well-respected world-class enterprise, and the world-fa-

這裏聽到中國製造業，特別是茅台這樣的知名傳統品牌，對金磚國

mous liquor," Yuan Renguo said.

家的合作的期待與見解。

Yuan Renguo and his delegation also visited Germany's BMW

茅台集團董事長袁仁國應邀參與「貿易與投資」的討論。這一

company and BMW Museum. With exceptional craft and pursuit

話題由對外經濟貿易大學副校長趙忠秀主持。作為全球市值第一的

of perfection in every product and process, China's Moutai and

烈酒企業，茅台的聲音和觀點備受金磚國家工商業界的關注。

Germany's car respectively represent the profound artisan spirit

「近年來，茅台圍繞『一帶一路』，包括金磚五國在內，開展

and traditional culture of Asia and Europe. Unlike "Made in Germa-

大型海外品牌推廣活動。今年，我們將走進非洲，在金磚五國之一

ny", Moutai's artisan spirit contains the mystery and simplicity of

的南非開展品牌推介。」袁仁國指出，金磚五國，是世界上最有成

Chinese traditional culture——Such traditional techniques as mak-

長潛力的新興市場。五國間建立多邊貿易合作體系，削減貿易壁壘，

ing yeast during the Dragon Boat Festival, feeding materials during

對於包括茅台在內的域內企業是極大的利好。過去幾年來，茅台陸

the Double Ninth Festival, steaming for nine times, fermenting for

續在海外市場設點，在增大我們產品的出口同時，也在全球範圍內

eight times, collecting liquor for seven times, and preserving for

增加投資、增加進口採購、增加當地的就業與稅收。每年，我們在

five years, highly integrate the entire making process with local cli-

全球的貿易額都達到了數億美元規模，將來，這個數字要占到集團

mate, environment, and humanities, fully demonstrating magical

總體銷售收入的百分之十。

Oriental charms. From fermentation to delivery of finished product, every bottle of Moutai liquor is made through 30 processes,

165 processing procedures, and at least five years.

At present, Moutai has entered 26 of the countries and regions

Yuan Renguo Attended the German-Chinese Forum

along "the Belt and Road"; from 2013 to 2016, Moutai's sales in-

creased by nearly 100 tons, sales revenue increased by 16.8 million

On July 5, Yuan Renguo (Chairman of Moutai Group and Kwe-

USD, and sales in these markets accounted for nearly 20% of total

ichow Moutai Co., Ltd.) attended the "Globalization and One Belt,

exports.

One Road" German-Chinese Forum in Germany and delivered a

(Reported and photographed by Chen Zhao)

M UTAI

SEP 2017

on the world map

袁仁國出席「全球化與我們」暨「一帶一路」

the guests watched the fireworks display for celebrating the 20th

德中合作論壇併發表主題演講

anniversary of Hong Kong's return to China.

Yuan Renguo said that Hong Kong was known as the interna-

7 月 5 日，茅台集團公司董事長、股份公司董事長袁仁國應邀

tional financial center, the world trade center and the international

遠赴德國出席「全球化與我們」暨「一帶一路」德中合作論壇併發

shipping center; it was the transfer station and trade zone between

表主題演講。

China and the world; in the future, Moutai would gradually in-

「作為全球企業的一員，我們將搶抓『一帶一路』的機遇，把

crease the export volume of Moutai liquor and Moutai series liquor

茅台打造成面向世界的中國品牌，打造成受人尊敬的世界級企業，

through Hong Kong, keep promoting Moutai culture to the world,

享譽全球的國酒茅台。」袁仁國說。

and permeate the world with Moutai liquor and Moutai culture.

袁仁國一行還參觀了德國寶馬公司和寶馬博物館。中國茅台和

德國汽車，對每件產品、每道工序都凝神聚力、精益求精、精雕細琢、

袁仁國受邀出席

追求極致，分別代表著歐亞大地源遠流長的工匠精神和豐富厚重的

鳳凰衛視客戶答謝會並接受採訪

傳統文化。與「德國製造」不同，茅台的工匠精神，蘊含了中國傳統文化的神秘與質樸——端午踩曲、重陽投料，九次蒸煮，八次發

7 月 1 日，以「鳳翥環宇，比翼淩雲」為主題的香港回歸二十

酵，七次取酒勾兌，存放五年後出廠等傳統工藝，讓整個釀酒過程

周年鳳凰衛視客戶答謝會在香港舉行，來自 60 家企業的近百名客

與本土氣候、環境、人文高度融合，充滿神奇的東方氣息。一瓶茅

戶和嘉賓齊聚鳳凰衛視香港總部，共同慶祝香港回歸祖國二十周年。

台酒，從發酵到出廠，至少歷經 5 年、30 道工序、165 個工藝環節。

茅台集團公司董事長、股份公司董事長袁仁國受邀出席。

目前，茅台酒已進入 26 個「一帶一路」沿線國家和地區，從

答謝會上，鳳凰衛視控股公司董事局主席、行政總裁劉長樂太

2013 年到 2016 年，茅台酒銷量增加近百噸、銷售收入增加 1680 萬美元，銷量占出口總量的近 20%。

(Zhang Yingfang)

平紳士代表鳳凰人向近百名客戶及嘉賓表達了深深的感激之情。吳小莉、胡一虎、盧琛等多位資深鳳凰衛視主持人上臺分享了自己與

（陳朝攝影報導）

鳳凰衛視結緣的故事。

答謝會後，袁仁國等企業家代表在鳳凰衛視中國業務拓展運營

Yuan Renguo Interviewed at Phoenix TV's Client Appreciation Gala

機構總裁崔慧娟的陪同下參觀了鳳凰衛視總部，現場瞭解鳳凰衛視日常工作運作情況，感受鳳凰衛視新聞直播氛圍。在環球貿易廣場

天際 100 觀景臺舉行的答謝晚宴上，全體到場嘉賓共同觀看了慶祝香港回歸二十周年煙花匯演。

袁仁國表示，香港被譽為國際金融中心，世界貿易中心和國際

On July 1, the Phoenix TV Client Appreciation Gala for celebrat-

ing the 20th anniversary of Hong Kong's return to China was held

航運中心，是中國與世界經濟往來的中轉站和貿易特區。未來，茅

gathered at Phoenix TV's Hong Kong headquarters to celebrate

化推向世界，讓茅台酒及茅台文化在世界更加飄香。

台還將通過香港逐步加大茅台酒及系列酒的出口量，不斷把茅台文

in Hong Kong. Nearly 100 clients and guests from 60 companies

the anniversary of Hong Kong's return. Yuan Renguo, Chairman of

Moutai Group and Kweichow Moutai Co., Ltd. was invited to attend

（張映芳）

the gala.

At the appreciation gala, on behalf of all Phoenix people, Liu

Moutai Customized Liquor (Oversea) Limited Held a Board Meeting

Changle (Chairman and CEO of Phoenix Satellite Television) ex-

pressed deep gratitude to nearly 100 clients and guests. Wu Xiaoli, Hu Yihu, Lu Chen and many other senior Phoenix TV presenters shared their own stories of Phoenix TV.

After the gala, accompanied by Cui Huijuan (President of

On July 1, the 2017 board meeting of Moutai Customized

Phoenix TV's China Business Development and Operation Agen-

Liquor (Oversea) Limited was held in Hong Kong. Yuan Renguo

Phoenix TV's headquarters, learned about the daily operation of

Moutai Customized Liquor (Oversea) Limited), Lin Yonghui, An

cy), Yuan Renguo and other entrepreneur representatives visited

(Chairman of Moutai Group, Kweichow Moutai Co., Ltd., and

Phoenix TV, and felt the atmosphere of Phoenix TV's live news

Huailun, Xu Jianfang and Fang Xiaokui (Directors of Moutai Cus-

broadcasting. At the appreciation gala held on the Sky100 Hong

tomized Liquor (Oversea) Limited) attended the meeting.

Kong Observation Deck of International Commerce Center, all

At the meeting, related participants reported on the compa-

HARMONY 和

MOUTAI Magazine

Li Baofang was Elected the First Director of National Brand Plant From July 9 to 10, hosted by the China Central Television

(CCTV), the National Brand Summit was opened in Mudanjiang

City of Heilongjiang Province. Jia Yumei (Vice-Governor of Heilongjiang Province), Yin Hong (Deputy Director of the Department of

Circulation Industry Development of Ministry of Commerce), and Ren Xue'an (Director of CCTV Advertising Management Center)

attended the summit. Moutai Group was invited to the summit

due to its great brand charisma. At the forum, Li Baofang (General Manager of Moutai Group) was elected the first rotating Director

for the "Council of National Brand Plan, Development and Innovation". In his keynote speech entitled "Open Mind and International

Vision——Internationalization of Chinese Enterprise Brand", he told

tiative of National Brand Plan". The initiative called on all Chinese

Moutai's road of internationalization as well as Moutai's mission

independent brands to improve their product quality and brand

and desire of taking an open and inclusive attitude to go abroad

image with unremitting efforts, and develop "Chinese Brands" into

together with more Chinese brands.

"China's National Brand" as soon as possible. This was Moutai's

This forum established the "Council of National Brand Plan,

determination and proposal for creating national brands, as well

Development and Innovation", which was composed of all mem-

as a declaration for Chinese enterprises to build national brands.

bers of the "National Brand Plan". In a closed-door meeting held

李保芳當選國家品牌計劃首任理事長

on July 9, after several rounds of co-election by Alibaba, Haier, Yili, Country Garden, Huawei and dozens of council members, Li Bao-

7 月 9 日至 10 日，由中央電視臺主辦的國家品牌高峰論壇在

fang was elected the first rotating Director while Zhang Xiaoyun

(Chief Operating Officer of Huawei's Consumer Business Group)

黑龍江省牡丹江市開幕。黑龍江省委常委、副省長賈玉梅，國家商

rotating Deputy Directors. For Moutai, this meant not only recog-

任學安等出席會議。茅台集團因強大的品牌號召力受邀參加。論壇

務部流通業發展司副司長尹虹，中央電視臺廣告經營管理中心主任

and Chu Yu (Vice-President of Alibaba Group) were elected the

上，茅台集團公司副董事長、總經理李保芳當選為「國家品牌計劃

nition, trust and encourage, but also hope, mission, and expecta-

發展與創新理事會」首任輪值理事長，並作「開放胸懷，國際視野

tion.

——中國企業品牌國際化」主題演講，講述了茅台的國際化之路，

Li Baofang on behalf of the Council issued the "Mudanjiang Ini-

( 下接 P.82）

ny's business development in 2016 and the 2017 work plan, read

market. The report pointed out that in 2016, the company sold 33

cussed and reviewed several proposals, such as the process and

of 5.9 million HKD, successfully completing the 2016 target tasks.

tons of Moutai liquor, earned 50.23 million HKD, and gained profit

the report on the "relevant matters of customized liquor", dis-

(Zhang Yingfang)

business model of customizing Moutai liquor in the international

會議彙報了茅台酒個性化定制行銷（海外）公司 2016 年公司

茅台酒個性化定

制行銷（海外）公司召開董事會

經營發展情況及 2017 年工作計劃；宣讀了 2017 年「關於個性化

會在香港召開。茅台集團公司董事長、股份公司董事長、茅台酒個

行銷（海外）公司全年茅台酒銷售量 33 噸，收入 5023 萬元港幣，

定制酒相關事宜」的報告；討論審議了茅台酒國際市場個性化定制

7 月 1 日，茅台酒個性化定制行銷（海外）公司 2017 年董事

流程及業務模式等議案。報告指出，2016 年，茅台酒個性化定制

性化定制行銷（海外）公司董事長袁仁國，董事林永惠、安懷倫、

利潤 590 萬元港幣，圓滿完成了 2016 年目標任務。

徐建方、方曉奎出席會議。

（張映芳）

M UTAI

SEP 2017

on the world map

貴州茅台等酒企赴帝亞吉歐、保樂力加考察

( 上接 P.81）

表達了國酒茅台願以開放包容的態度、香飄百年的厚度，攜手更多

2017 年 7 月，在中國酒業協會的積極宣導下，組成了赴帝亞

中國品牌走出去的使命和願望。

吉歐墨西哥龍舌蘭酒廠和保樂力加古巴酒廠的學習考察團，以貴州

本次論壇成立了由「國家品牌計劃」全體成員單位組成的「國

茅台集團為首的酒企積極回應和參與。

家品牌計劃發展與創新理事會」。在 9 日舉行的閉門會上，經過阿

墨西哥時間 7 月 12 日，在中國酒業協會秘書長宋書玉的帶領

里巴巴、海爾、伊利、碧桂園、華為等數十家理事會成員的多輪共

下，貴州茅台酒股份有限公司總經理助理楊宗傑、向平，貴州茅台

同推舉，李保芳當選為首任輪值理事長，華為消費者 BG 首席運營

酒銷售有限公司副總經理雷聲，以及安徽省迎駕貢酒股份有限公司

官張曉雲、阿里巴巴集團副總裁褚昱當選為輪值副理事長，這既是

和河北衡水老白乾股份有限公司高層領導，首站便來到了位於墨西

對茅台的認可、信任與鞭策，更是一份希望、使命與寄託。

哥第二大城市瓜達拉哈拉的帝亞吉歐墨西哥龍舌蘭酒廠。

李保芳代表理事會發佈了「國家品牌計劃牡丹江倡議」。這份

考察活動受到龍舌蘭酒廠的高度重視和熱情接待，酒廠總監

倡議呼籲全體中國自主品牌守正篤實，久久為功，努力提升產品品

Enrique 親自帶領考察團參觀了酒廠，詳細介紹了酒廠的歷史文化、

質與品牌形象，早日實現從「中國品牌」向「中國國家品牌」的升

原料種植及生產工藝等內容。

艙晉級，這是茅台關於國家品牌打造的決心與呼聲，也是中國企業打造民族品牌的一份宣言書。

隨後，考察團與墨西哥龍舌蘭管理委員會副主席 Josafath、亞

洲區代表 Alba 進了交流座談，AIba 介紹了墨西哥與中國簽訂龍舌

（記者王媛攝影報導）

蘭酒的情況和在全世界的貿易情況。

最後，在友好熱情的氣氛中，考察團分別向帝亞吉歐龍舌蘭酒

Moutai and Other Liquor Enterprises Visited Diageo and Pernod Ricard

廠和墨西哥龍舌蘭管理委員贈送了各自公司的產品，茅台則贈送的是極具特殊和吉祥意義的雞年生肖茅台酒。

In July 2017, under the active advocacy of China Alcoholic

"Dream About Ikebukuro" Sponsored by Moutai Started Shooting

Drinks Association (CADA), a study delegation for visiting Diageo's

Mexican tequila distillery and Pernod Ricard's Cuban distillery was

formed, and various liquor enterprises led by Moutai Group active-

ly participated in the delegation.

On July 12, led by Song Shuyu (CADA Secretary-General), Yang

At 4:00 pm on July 1, the executive committee of the "Dream

Zongjie, Xiang Ping (General Manager Assistants of Kweichow

About Ikebukuro" micro-film held an opening ceremony at the

Moutai Sales Co., Ltd.) and executive leaders from other liquor

mony included Wang Jun (Consul General of the Chinese Embassy

Moutai Co., Ltd.), Lei Sheng (Deputy General Manager of Kweichow

Fureika Karaoke hall of Ikebukuro. The guests of the opening cere-

enterprises came to their first stop——Diageo's Mexican tequila

in Japan), Zhang Yongxiang (Chairman of the Japanese Culture

distillery located in Mexico's second largest city Guadalajara.

Promotion Society), Fu Mingchao (Chairman of the Hainan Cham-

The delegation was highly valued and warmly received by the

ber of Commerce), Chen Yansheng (Chairman of the Japan-China

tequila distillery. The distillery director Enrique personally led the

Film Association), Liu Qihua (Wang Danfeng's daughter), Kyo Tana-

delegation to visit the distillery, and introduced in detail the histo-

ka (son of Japan's former Prime Minister Kakuei Tanaka), and Mo

ry, culture, raw material cultivation, and production technique of

Bangfu (famous Chinese writer in Japan) as well as the represen-

the distillery.

tatives of Japanese mainstream media, Chinese media in Japan,

Subsequently, the delegation discussed with Josafath

sponsors, and Chinese groups. As a sponsor, Moutai's Japanese

(Vice-Chairman of the Mexican Tequila Regulatory Council) and

distributor Nichiwa Shoji Co., Ltd. had provided strong support for

Alba (Asia Regional Representative of the Council). Alba introduced

this event. Nichiwa Shoji Director Guo Bin on behalf of Kweichow

Mexico's tequila trades with China and the world.

Moutai liquor wished the shooting of "Dream About Ikebukuro"

At the end of the visit, in a friendly and enthusiastic atmo-

a complete success, and thanked Hu Yifei (author of the novel

sphere, the delegation respectively presented their products to

"Dream About Ikebukuro") and the production team of the film; he

Diageo's tequila distillery and the Mexican Tequila Regulatory

believed that they could film well the struggle history of the Chi-

Council. Moutai presented the very special and auspicious Zodiac

nese in Japan and demonstrate Chinese people's positive image

Liquor for the Year of Rooster.

of hard work and active integration into the Japanese society. 82

HARMONY 和

MOUTAI Magazine

Report", invited the enterprises with outstanding performance in

targeted poverty alleviation to share their experiences and participate in the dialogue, and presented the annual awards for contribution in targeted poverty alleviation.

The conference's comment on Yuan Renguo's contribution

國酒茅台助力日本華人奮鬥題材微視頻拍攝啟動

was: Over the years, Yuan Renguo had led Moutai Group to made important contributions in such aspects as donating to schools,

7 月 1 日下午 4 時，《夢系池袋》系列微電影執行委員會於池

subsidizing the needy, providing disaster relief, constructing

袋新富麗華卡拉 ok 大廳舉行了啟動儀式。

commonweal projects, protecting environment, and promoting

出席啟動儀式的嘉賓有中國駐日本大使館總領事王軍、日本文

agriculture, highlighting the social responsibility sense of "big

化振興會會長張永祥、海南商會會長符明潮、日中電影協會會長陳

brand, great contribution, and more responsibility". "Enhance the

燕生、王丹鳳女兒柳啟華女士、日本原首相田中角榮之子田中京、

skills to alleviate poverty". Moutai's generous contribution this year

著名旅日作家莫邦富，以及日本主流媒體、駐日中國媒體、在日華

was to donate 100 million RMB every year for three years to realize

人媒體的代表，以及贊助商、各華人團體、投稿作者的代表等。

the college dreams of poor students all over the country. As a

茅台酒日本經銷商日和商事作為贊助商給予了本次活動大力

leader of the national brand, Yuan Renguo had always followed his

支持，日和商事郭斌部長代表中國國酒－－貴州茅台酒預祝《夢系

conscience. He had repeatedly stressed that "Moutai's hometown

池袋》影視拍攝取得圓滿成功，並致辭感謝胡逸飛會長和《夢系池

is China", "Moutai is an enterprise with conscience", and "Moutai

袋》影視團隊，相信能夠拍攝出華人自己的來日奮鬥史，展現華人

will develop itself into a well-respected world-class enterprise as

努力拼搏、積極融入日本社會的正面形象。

well as the world-famous national liquor".

茅台集團獲評精准扶貧年度典範企業

Moutai Group Awarded the Annual Exemplary Enterprise in Targeted Poverty Alleviation

500 多家報名參評企業中，茅台集團脫穎而出榮獲兩項大獎：集團

On July 28, the "9th Annual Conference for China's Corporate

年年度責任領袖」稱號。

7 月 28 日，「第九屆中國企業社會責任年會」在北京舉行。

國酒茅台對社會責任的擔當與貢獻備受各界關注和贊許，在

被評為「精准扶貧年度典範企業」，集團董事長袁仁國獲「2017

Social Responsibility" was held in Beijing.

年會對袁仁國所作貢獻作如是評價：多年來，袁仁國所領導的

Moutai's social responsibility and contribution had aroused

茅台集團從捐資助學到扶貧濟困，從義賑救災到公益建設，從環境

widespread concern and praise. Among more than 500 partici-

保護到扶農興農，都在身體力行，彰顯出「大品牌、大作為、大擔

pating companies, Moutai Group stood out and won two awards:

當」的社會責任感。「扶貧先扶智」，茅台今年最新的大手筆是，

"Annual Exemplary Enterprise in Targeted Poverty Alleviation" for

3 年內每年拿出 1 億元人民幣以公益推動精准扶貧，幫助全國各地

Moutai Group and "Responsible Leader of 2017" for Moutai Group

的寒門學子夢圓「象牙塔」。作為民族品牌的領導者，袁仁國始終

Chairman Yuan Renguo.

堅守本心，他曾多次強調，「茅台的故鄉是中國」，「茅台要做有

The annual conference focused on the annual topic of "Target-

良心的企業」，要打造「受人尊敬的世界級企業，享譽全球的國酒

ed Poverty Alleviation", published the "Targeted Poverty Alleviation

茅台」。 83

香飄世界百年相伴民族復興 The Aroma of a Century The Revival of a Nation