Moutai Magazine - International Edition Issue 21 Autumn 2018 by MOUTAI Magazine - International Edition

21 AUTUMN 2018

The Taste of Wisdom 聞所「味」聞 Li Baofang: Moutai Needs to Do What It Does Best

李保芳：茅台要做自己最擅長的事

The Taste of China

「醉」是中國味

Internet is Changing Our Drinking Way 互聯網對人們飲酒方式的改變

Immensity

浩瀚

M EE T T HE T E AM

CONTRIBUTORS Joseph Tsui

CHINA KWEICHOW MOUTAI DISTILLERY (GROUP) CO., LTD. Maotai, Renhuai City, Guizhou Province, China 564501 KWEICHOW MOUTAI CO., LTD. Maotai, Renhuai City, Guizhou Province, China 564501

Chief Editor : Li Baofang Duty Chief Editor: Wang Yan Production & Advertising Sales Agent: ER HONGKONG HOLDING LIMITED Room 2103, 21/F, Sino Plaza, No.255-257 Gloucester Road, Causeway Bay, Hong Kong Tel: (852) 3580 2598 Fax: (852) 3580 2588

Not only a renowned DJ and classical music contributor, he is also good at life style story telling. With Master degree in Buddhist studies from the University of Hong Kong, he starts history research and publishes articles on the Stand News, Music Lover etc.

Samuel Siu Publisher Francis Wong Chief Executive Officer Christine Yin Chief Executive Editor Jocelyn Chenlin Liao Art Director Johnny Woo Senior Project Editor Laura Su, Spencer Hua Photographer Han Xingxi, Li Lewei Translator Billy Yung, Spencer Hua Project PR Meng Yuan, Mocha Du Marketing Executive Nikita Wan Advertising Enquiry Tel: (852) 3580 2598 Email: er-hk@everreliable.net

RIGHTS

Moutai Magazine (International Edition)

is published quarterly by ER HONGKONG HOLDING LIMITED under a license by KWEICHOW MOUTAI CO., LTD. Reprints, copy or use of any content in this magazine whether in whole or in part, shall only be allowed with the explicit written permission of KWEICHOW MOUTAI CO., LTD. No responsibility can be taken for unsolicited texts and photographs. The views and opinions expressed or implied in the articles do not necessarily reflect the opinions of the publisher, editors or the license holder. All contents in this magazine have been complied with the best of our knowledge, but no warranty or representation is given as to its accuracy, completeness, relevance, timeliness or otherwise. Moutai Magazine (international edition) appears quarterly with editions published under cooperation or license in two languages. Sponsor: Top Gainer Industrial Limited

As an aviation geek and travel enthusiast, Samuel Siu has visited many exotic destinations and “forbidden areas” for vintage aircraft spotting and experiencing, including Iran and North Korea. Samuel used to be an infographic designer and also worked as a renowned radio news anchor in Hong Kong, where he collected unique insights on lifestyle.

Special Thanks :

Diffusion 瀰漫

OCT 2018

Soul is the perfume of lives. --- <Das Parfum> Patrick Süskind The taste of wisdom is the perfume of every life. In Moutai Magazine issue 21, we will: Develop the direction of Moutai’s post-100-billion era; Explore the intelligent Moutai; Engage in the “Taste of China”; Meet the best female investor Xu Xin; Enjoy the Moutai cocktails in London; Find out how Internet changes people’s way of drinking; Indulge in Salzburg; Kiss Selknam people’s toes in South America, Mix your own perfume in a better way.

靈魂是生命的香味 — 《香水》帕特里克·聚斯金德智慧的氣味是生命的香水。本期 Moutai Magazine，我們將帶您 : 開拓茅台後千億時代的發展方向 ; 揭秘智慧茅台 ; 參與「『醉』是中國味」推廣活動 ; 與中國犀利女投資人徐新面對面 ; 在倫敦享受茅台雞尾酒 ; 探索網絡是如何改變人們飲酒的方式 ; 沈醉在薩爾茨堡 ; 在南美親吻 Selknam 人的腳趾，用更好的方法製造自己獨一無二的香水。

Starry Sky 星空

Broader Horizon

天地廣闊

M OUTAI MAGAZINE

C ONT EN T

ISSUE #21 2018

SPECIAL

10 C O V E R STO RY

The cover is inspired by the astronaut who is exploring the world with a mission.

本期封面靈感來源於將茅台形容為一個宇航員，肩扛使命，探索更多未知領域。

C O NT ENT

MOUTAI Magazine

Li Baofang: Moutai Needs to Do What It Does Best 李保芳：茅台要做自己最擅長的事

Exploring the Intelligent Moutai 揭秘智慧茅台

The Taste of China: Event Partners Introduction Part I 醉是中國味：精選餐廳 Part I

Kathy Xu: An Incisive Female Investor of China 徐新：中國犀利女投资人

ETIQUETTE 禮 Enjoying the Moutai Cocktail in London The New Trend of Chinese Food in Bun House & Tea Room 在倫敦品茅台雞尾酒：Bun House & Tea Room 引領當地中餐時尚潮流

Internet is Changing Our Drinking Way 互聯網對人們飲酒方式的改變

Enjoying Music is like Drinking Wine 聽音樂如飲酒

Indulging in Salzburg 醉在薩爾茨堡

Punta Arenas at South America —Kissing Selknam People's Toes 南美 Punta Arenas：親吻 Selknam 人的腳趾

Moutai on the World Map 茅台在全球

OCT 2018

Li Baofang: Moutai Needs to Do What It Does Best

李保芳：茅台要做自己最擅長的事

The Development Direction of Moutai's Post-100-Billion Era 茅台後千億時代的發展方向 10

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OCT 2018

Some pithy remarks from Moutai Group Chairman and General Manager Li Baofang:

——In the development, Moutai must not "think too much" but concentrate on one or two sectors. Moutai needs to do what it is best at. ——For Moutai, establishing a normalized think tank platform has never been more urgent than today.

——Every important position of Moutai should attach importance to strategy, learn strategy, and research strategy.

——Moutai's ideal is to become a great enterprise with far-reaching influence like Coca-Cola, which contributes not only good products, but also attractive governance models and corporate values.

——In the past 40 years, Moutai had made the right choices at many gateways of important transformation.

——Moutai's understanding of strategy is still superficial and needs to be consulted.

——There is no doubt that Moutai Group will achieve the goal of 90 billion this year. Next year, it would strive for 100 billion and enter the post-100-billion era.

——Moutai should accept advices to the greatest extent for its development, and continuously strengthen problem orientation for its strategy, as well as generate the "most powerful brain" as soon as possible for its future.

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Earlier this June, Moutai Group Chairman and General

powerful brain" as soon as possible for its future. According

Manager Li Baofang said that there is no doubt that Moutai

to Li Baofang, Moutai should hold such seminars from time

Group will achieve the goal of 100 billion ahead of schedule

to time to gather ideas and widely listen to opinions. On

in 2019. According to the latest data, from January to June

the basis of fully absorbing the suggestions from all walks

this year, Moutai Group achieved revenue of 45 billion RMB,

of life, Moutai should form a practical, forward-looking, and

a year-on-year increase of 46%, and achieved profit of 23.5

operable strategy. In the future, Moutai's strategy seminar

billion RMB, a year-on-year increase of 51%.

should invite more well-known experts.

In the new era, Moutai needs to "promote Chinese

In the past 40 years of reform and opening up, Moutai

liquor and develop sideline business", and develop itself

has made remarkable achievements and achieved

well in the 100-billion era.

profitability for 40 consecutive years. It has become the

Moutai Group will achieve the goal of 100 billion in

leading enterprise of China's liquor industry and the world's

2019. Li Baofang said that Moutai's current priority was to

No. 1 distilled liquor brand. In Li Baofang's view, in the

effectively link up the development of the "13th Five-Year

past 40 years, Moutai had made the right choices at many

Plan" and the "14th Five-Year Plan", properly implement

gateways of important transformation.

the development of Moutai's post-100-billion era, and form

Moutai seized the great opportunity of reform and

an effective guide for high-quality development. Every

opening up, and successfully realized the fundamental

strategy, learn strategy, and research strategy.

governance; Moutai achieved the greatest improvement of

important position of Moutai should attach importance to

transformation of enterprise system and corporate

Li Baofang said that Moutai should accept advices to the

brand value based on product quality and traditional craft

greatest extent for its development, continuously strengthen

inheritance; Moutai focused on liquor, concentrated efforts,

problem orientation for its strategy, and generate the "most

and continuously improved technique and production 13

OCT 2018

capacity, laying a foundation for fostering greater demand;

what it is best at," Li Baofang believed.

high-quality products and firmly dominated the high-end

platform has never been more urgent than today." Li

"For Moutai, establishing a normalized think tank

Moutai met the growing demand of affluent Chinese for

Baofang believed that the establishment of a normalized

market.

think tank platform could provide face-to-face intelligence

In terms of strategy, Li Baofang said that Moutai's

support for the enterprise strategy in the post-100-billion

understanding of strategy was still superficial and needed

era. He said that Moutai's ideal was to become a great

to be consulted. He emphasized that Moutai's strategic

enterprise with far-reaching influence like Coca-Cola, which

research had four key points. Firstly, how to make the

contributed not only good products, but also attractive

baijiu industry stronger, better, bigger, and permanent.

governance models and corporate values.

Without the prosperity of the baijiu industry, Moutai's future

Moutai should start with top-level design and planning,

development would be impossible; secondly, how to form

the support of the financial sector; thirdly, how to become

and integrate the existing e-commerce platform to reform

industrial chain and broaden the industrial breadth.

should boost the mutual promotion and coordinated

and optimize sales channels. At the same time, Moutai

a veritable modern enterprise; fourthly, how to extend the

development between "Intelligent Moutai" and "Cultural

"In the development, Moutai must not 'think too much'

Moutai".

but concentrate on one or two sectors. Moutai needs to do

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OCT 2018

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茅台集團董事長、總經理李保芳金句列舉： ——茅台每一個重要崗位，都要重視戰略、學習戰略、研究戰略。 ——過去四十年，茅台在很多重要轉型關口，都做了對的選擇。

——在發展的道路上，茅台一定不能「想得太多」，要集中精力做一兩個板塊，茅台只能做自己最擅長的事情。 ——茅台從沒有像今天這樣，迫切的需要建立常態化的智庫平台。

——茅台的理想，是建立像可口可樂那樣具有深遠影響的偉大企業，不僅要貢獻好的產品，也要貢獻具有吸引力的治理模式與企業價值。 ——對於戰略的思考，茅台的認識仍然很膚淺，需要請教大家。

——茅台今年實現 900 億銷售已無懸念，明年將全力沖刺千億，進入後千億時代。

——茅台的發展，需要最大限度開門納諫，茅台的戰略，需要不斷強化問題導向，茅台的未來，需要盡快建設「最強大腦」。

今年 6 月初，茅台集團董事長、總經理李保芳表示，茅台

企業治理的根本轉型；茅台圍繞產品質量與傳統工藝傳承，實

數據顯示，今年 1—6 月，茅台集團實現營收 450 億，同比增

升工藝和產能，為培育更大的需求奠定了基礎；茅台滿足了富

集團在 2019 年提前實現千億目標已經沒有太大懸念。據最新

現了品牌價值的最大提升；茅台專註於酒，集中發力，不斷提

長 46%，實現利潤 235 億，同比增長 51%。

裕起來的中國民眾，對高質量產品需求不斷提升的機會，牢牢

在新時期，茅台需要「做足酒文章，擴大酒天地」，走好

占據了頭部市場。

千億時代茅台的發展之路。

在戰略方面，李保芳表示，對於戰略的思考，茅台的認識

茅台集團將在 2019 年實現千億目標，李保芳表示，做好

仍然很膚淺，需要請教大家。他強調，茅台战略研究有四個重

代的發展，形成高質量發展的有效指導，是茅台當前的首要任

酒做好，茅台未來的發展就失去了可能；二是金融板塊怎麽形

「十三五」和「十四五」發展的有效銜接，把握茅台後千億時

點，一是怎麽把白酒產業做強、做優、做大、做久，不把這瓶

務。表示，茅台每一個重要崗位，都要重視戰略、學習戰略、

成支撐；三是怎樣成為名副其實的現代企業；四是產業鏈延長

研究戰略。

和產業幅拓寬。

李保芳说，茅台的發展，需要最大限度開門納諫，茅台的

「在發展的道路上，茅台一定不能『想得太多』，要集中

戰略，需要不斷強化問題導向，茅台的未來，需要盡快建設「最

精力做一兩個板塊，茅台只能做自己最擅長的事情。」李保芳

強大腦」。據李保芳介紹，茅台將不定期舉行這樣的研討會，

認為。

以集思廣益，廣泛聽取意見，在充分吸納社會各界建議的基礎

「茅台從沒有像今天這樣，迫切的需要建立常態化的智庫

上，形成一個接地氣、有遠見、可操作的戰略構思，未來，茅

平台。」李保芳認為，建立常態化的智庫平台可以為後千億時

改革開放 40 年來，茅台取得了舉世矚目的成就，實現連

是建立像可口可樂那樣具有深遠影響的偉大企業，不僅要貢獻

台的戰略研討會將邀請更多知名專家上門。

代的企業戰略，提供面對面的智力支持。他表示，茅台的理想，

續 40 年保持盈利，成為今天中國酒業的龍頭老大和世界蒸餾

好的產品，也貢獻具有吸引力的治理模式與企業價值。

酒第一品牌，在李保芳看來，過去四十年，茅台在很多重要轉

茅台從頂層設計規劃入手，結合已有的電商平台，實現銷

型關口，都做了對的選擇。

售渠道變革優化。同時，茅台推進「智慧茅台」和「文化茅台」

茅台抓住了改革開放的重大機會，成功實現了企業制度與

實現相互促進，協調發展。 17

OCT 2018

Exploring The Intelligent Moutai 揭秘智慧茅台 M

Translation/ 譯 JQ

outai Group actively embraces the tide of

application, aims to serve production and living, and

technology to innovate in production methods

big data analysis. It will promote the deep integration of

builds a value system based on big data platform and

informatization development; uses information

information technology with production, operation as well

and improve manufacturing efficiency; improves internal

as management, and form a big data platform for the whole

management processes; provides integrated services for

industry chain that integrates manufacturing, supply chain,

Group employees, and promotes its transformation and

quality control, service, individualization, and interaction.

upgrading through informatization, leading itself to further

It will lead Moutai to innovative development and help

development.

Moutai Group to realize the innovative applications and

Through "Internet+" and guided by market demand,

industrialization of such technologies as Internet, cloud

"Intelligent Moutai" focuses on big data analysis and

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It is the nerve ending of "Intelligent Moutai". Various on-

computing, big data, artificial intelligence, and blockchain in

site sensor devices installed on the "intelligent light pole"

Moutai and the entire liquor industry.

can collect all IoT data of the road, including video, audio,

Mission of "Intelligent Light Pole"

weather, environmental monitoring, alarm, people flow,

logistics, underground pipeline sensor data, and geographic

There is a distinctive light pole at various locations of

location data; multimedia devices (LED display and

Moutai Group.

audio devices) on the "intelligent light pole" form a park

This is not an ordinary light pole but an "intelligent light

information publishing platform; wireless communication

pole". It not only has the basic intelligent lighting module,

devices installed on the "intelligent light pole" can realize

but also integrates such modules as information release

the deployment of micro base station and WiFi full-coverage

module, information acquisition module, information

for the road, providing public or commercial WiFi services. It

transmission and control module as well as emergency

is the best integration solution for the information, mobility,

power supply module. Equipped with outdoor LED display,

and broadband of "Intelligent Moutai" and "Intelligent Park".

camera, WiFi, and charging pile, the intelligent light pole can

The Opening "Intelligent Key"

achieve such functions as LED street lighting, LED display, communication and control, video surveillance, human-

On February 5, 2018, the 3rd session of the 5th Staff

vehicle monitoring, environmental sensing monitoring, electric vehicle charging pile, and emergency call.

Representative Conference of Moutai Group was held at

information distribution, collection, and transmission.

representatives, invited representatives, and observer-

Moutai Conference Center. When more than 700 official

It is a street light, but it is also an intelligent node for

OCT 2018

Integrating the information release module, information acquisition module, outdoor LED display, camera, WiFi, and charging pile, the intelligent light pole can achieve such functions as LED street lighting, LED display...

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representatives attended the meeting, they found that

On April 12, Moutai Group's senior executives visited

the access control system was completely different from

Inspur Group (a company that provides advanced

"face recognition" system. Six self-checking gates with "face

learn the advanced experience of "industrialization and

usual. This was Moutai's first time in its history to use the

information technology, products, and solutions) to

recognition" function were placed in the conference center

informatization integration" for traditional industries.

lobby for the attendees to check in. The data was timely

The two parties reached consensus: jointly promote the

transmitted to and displayed on a large screen of the lobby.

construction of data platform for the entire industry chain

This year, Moutai Group will strive to promote the

and accelerate the implementation of the Intelligent Moutai

construction of "Intelligent Moutai" and regard "Intelligent

project. As the typical representatives of the traditional

Moutai" as a system project during implementation. By

industry and the information industry, the trial cooperation

collecting data, sharing resources, and establishing models,

between Moutai and Inspur reflected the willingness and

Moutai Group will find out the rule, further enhance the

trend of combining traditional enterprises with modern

ability of using data to achieve various tasks, and constantly

information technology.

improve the ability of mastering the development rule of big

Future of "Intelligent Moutai"

data, so that big data can play a greater role in such aspects as guiding production and improving management, and

Based on the production, management, marketing,

achieve deep integration between traditional industries and information.

and service needs of Moutai Group, "Intelligent Moutai"

Jingdong Group's X Department actively engaged in the

integration, production services, factory management, life

will focus on such aspects as infrastructure, resource

On March 13, Moutai Group's Information Center and

services, marketing support, and industrial development,

technical application exchange, and boldly piloted the

fully permeating all aspects of operation, management,

"storehouse patrol robot" in the Chinese New Area Liquor

production, and life. At the same time, the innovation and

Storehouse of Moutai's headquarters, taking a step forward

demonstration of informatization will promote Moutai

to implement the "Intelligent Moutai" strategy.

Group's coordinated development of diversified industries,

The pilot project that Moutai Group cooperated with

bringing the development pattern of management

Jingdong Group's X Department was the storehouse patrol

innovation, service innovation, and business innovation.

robot. This robot has such functions as liquor storehouse

environment monitoring, intelligent patrol, and fire alarm. It is mainly used for unattended patrol of storehouses. It

The vision of "Intelligent Moutai" is to:

regional simulation road map and report the patrol

industrialization and informatization, as well as quality

Focus on innovation, integration between

will carry out dynamic patrol according to the pre-planned

and efficiency improvement; boost transformation and

information in real time, achieving intelligent patrol.

upgrading; realize Moutai Group's new positioning of

According to reports, the storehouse patrol robot will

"first in the industry while first-rate in China" in terms

make such infrastructure as storehouses extremely flexible,

of informatization; strive to build and form Moutai

intelligent, and synergistic, and usher in a new era of

Group's enterprise intelligent standard system and new

"human-machine interaction", achieving cost, efficiency,

informatization management system, and usher in a new

and experience upgrade. Next, based on the existing

pattern of development empowered by digital economy.

functions of this robot, the automatic detection function for the remaining capacity of the liquor jar will be developed.

â&#x20AC;&#x201D;Create a demonstration zone of big data innovation

On April 3, a director of Alibaba went to Moutai and

discussed with the related directors of Moutai Group. The

applications. Integrate data resources to bring the

as annual cooperation plans between Tmall and Moutai,

Complete the combination and integration of the Group's

effectiveness of the Group's big data applications into play.

two parties conducted in-depth discussions on such aspects

stock data; complete the construction of the "Intelligent

supply chain upstream and downstream, consumer finance,

Moutai" new data center and big data platform; form the

cloud computing big data, "Intelligent Moutai" construction,

Group's unified data resource system, and establish the

Moutai Cloud Business intelligent store cooperation, and

system mechanism for the Group's data development and

Moutai e-commerce investment.

OCT 2018

system, big data platform, IoT perception platform, unified

utilization.

portal platform, raw material base management platform, intelligent workshop, production and management

â&#x20AC;&#x201D;Build an ultimate experience zone of intelligent factory

integrated platform, intelligent logistics, intelligent ecology,

management and service. Use big data to significantly

diversified management platform, factory intelligent system,

improve the factory management level in such areas as

intelligent transportation, "Intelligent Moutai" operation

emergency coordination, fine management, and ecological

exhibition center, intelligent marketing platform, quality

monitoring, and form a new pattern of efficient governance;

anti-counterfeiting and traceability platform, life service

complete the Group's public service platform with online

platform, intelligent identification system, intelligent

and offline integration; provide online services, information

tourism, intelligent health, intelligent finance, and intelligent

inquiry, living payment and other services, and effectively

media.

improve the Group's service convenience and employee satisfaction.

Accelerated Construction of "Intelligent Moutai"

â&#x20AC;&#x201D;Build a benchmark zone of transformation and

upgrading the integration between industrialization

As the leading department and project executor of the

and informatization. Deeply promote the Group's

industrialization and informatization integration, and realize

"Intelligent Moutai" strategic planning, Moutai Group's

digital collection of production information, rapid and

with various famous professional teams that provide

Information Center has successively exchanged experience

the intelligentization of digital asset decision-making,

software, hardware and application system solutions,

accurate check of food quality and safety, standardization

including Inspur Group, Huawei, Alibaba, Tencent,

of enterprise management, as well as interconnection and

Jingdong, China Telecom, Tsinghua University Institute for

interoperability of industry chain business data.

Data Science, and Cisco. The Information Center introduces leading professional and technical strength and practical

â&#x20AC;&#x201D;Build a leading zone of Internet + industry

solutions for Moutai Group, outlines the blueprint for the

development. Improve the quality and efficiency of the

construction of "Intelligent Moutai", and gradually promotes

Group's industrial transformation; promote the combination

the implementation of various projects.

of "Intelligent Moutai" project construction and industrial

On April 1, with the title of "Big Data: Technology and

development, and realize the innovative integration and

Application", the second lecture of the "New Era Learning

development of the Group's big health, big tourism, and big

Lecture" of Guizhou Province was held. Moutai Group's

finance industries.

senior and middle-level cadres watched a live broadcast of the lecture. After watching the lecture, Moutai Group

The main contents include:

Party Secretary Li Baofang said that the real application of information technology was productivity for Moutai. This

"2" intelligent centers: data center, "Intelligent Moutai"

year, Moutai Group would strive to promote the construction

operation exhibition center;

of "Intelligent Moutai" and regard "Intelligent Moutai" as

"2" core platforms: IoT-aware platform, big data platform;

a system project during implementation. By collecting

"2" implementation measures: "Intelligent Moutai"

data, sharing resources, and establishing models, Moutai

project implementation plan, "Intelligent Moutai" project

Group would find out the rule and achieve deep integration

safeguard measure;

between traditional industries and information. At the same

"4" technology layers: infrastructure layer, resource

time, all units and departments needed to understand big

management layer, intelligent application layer, and service

data, fully use big data, enhance the ability of using data to

access layer;

achieve various tasks, and constantly improve the ability of

"6" application systems: intelligent production, intelligent

mastering the development rule of big data, so that big data

life, intelligent management, intelligent marketing,

can play a greater role in such aspects as guiding production

intelligent industry, and intelligent culture;

and improving management.

"23" key projects: communication infrastructure

network, data center, network and information security 22

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MOUTAI Magazine

茅台集團積極擁抱信息化發展浪潮，利用信息化手段創新

物流、地下管線傳感器數據、地理位置數據等；通過加載在「智

生產方式、提升制造效率，完善內部管理流程，提供融合的集

慧燈桿」上的多媒體設備 (LED 顯示屏和音頻設備 ) 構建園區

團員工服務，以信息化促進集團轉型升級，助力茅台發展。

信息發布平台；通過安裝在「智慧電桿」上的無線通訊設備，

「智慧茅台」重點是以大數據分析應用為核心，以「互聯

可以實現該道路的微基站布局和 WiFi 全覆蓋，提供公共或者

網 +」為手段，以市場需求為導向，以服務生產和生活為宗旨，

商業的 WiFi 服務，是實現「智慧茅台」「智慧園區」信息化、

打造以大數據平台和大數據分析為主的價值體系，推動信息技

移動化和寬帶化的最佳融合方案之一。

術與生產經營管理深度融合，形成集生產制造、供應鏈、質量

開啟中的「智慧鑰匙」

管控、服務、個性化、互動等為一體的全產業鏈大數據平台，引領茅台創新發展，推動茅台集團實現互聯網、雲計算、大數

2018 年 2 月 5 日，茅台集團第五屆第三次職工代表大會

據、人工智能、區塊鏈等技術在茅台乃至整個酒類行業的創新

在茅台會議中心召開，700 余位正式代表、特邀代表與列席代

應用和產業化發展。

表在步入會場時，發現門禁系統和往常完全不一樣。這是茅台

「智慧燈桿」肩負使命

歷史上首次啟用「人臉識別」系統，在會議中心大廳安置了 6

部具有「人臉識別」功能的自助驗證閘機，以此實現參會人員

在茅台集團多個地點，各立有一根與眾不同的燈桿。

簽到功能，數據適時被傳輸到前端大屏並顯示。

這不是一根普通的燈桿，它是「智慧燈桿」。不僅擁有

今年，茅台集團要著力推動「智慧茅台」建設，把「智

基本的智能照明模塊，還集信息發布模塊、信息采集模塊、信

慧茅台」作為一項系統工程來實施，通過采集數據、資源共享、

小間距 LED 顯示屏、攝像頭、無線 WiFi 以及充電樁，可實現

力，不斷提高對大數據發展規律的把握能力，使大數據在指

車監測、環境傳感監測、電動車充電樁和緊急呼叫等不同應用。

業和信息化的深度融合。

息傳輸和控制模塊、應急電源模塊等於一身，通過配備的戶外

建立模型來找出規律，不斷增強利用數據推進各項工作的能

LED 路燈照明、LED 顯示屏顯示、通訊與控制、視頻監控、人

導生產、改善管理等各方面工作中發揮更大作用，實現傳統產

它是一盞路燈，它同時也是信息發布、信息采集、信息傳輸的

3 月 13 日，茅台集團信息中心與京東集團 X 事業部積極

智能節點，是「智慧茅台」的神經末梢。通過安裝在「智慧燈

對接和展開技術應用交流，在茅台本部中華新區酒庫車間大膽

據采集，其中包括視頻、音頻、天氣、環境監測、報警、人流、

進一步。

桿」上的各類現場傳感器設備，可以解決道路上的所有 IoT 數

試點「倉庫巡檢機器人」，為推動實施「智慧茅台」戰略又邁

OCT 2018

NATURE 天

MOUTAI Magazine

茅台集團此次與京東集團 X 事業部進行技術交流合作引進

——打造兩化融合助推轉型升級標桿區。集團兩化融合工作深

監測、智能巡檢、消防異常預警等功能，主要應用於倉庫無人

品質量與安全快速精準化、企業管理標準規範化、產業鏈業務

的試點項目為倉庫巡檢機器人。倉庫巡檢機器人具備酒庫環境

入推進，實現數字資產決策智能化、生產信息數字化采集、食

巡檢，按照事先規劃設定好的區域模擬路線圖進行動態巡檢，

數據互聯互通。

實時上報巡檢信息，實現智能化巡檢需求。

據介紹，倉庫巡檢機器人將有助於促進將倉庫等基礎設施

——打造互聯網 + 產業發展的引領區。集團產業轉型提質增效，

變得極其可塑化、智能化和協同化，推動「人機交互」新時代

推進「智慧茅台」工程建設與產業發展相結合，實現集團大健康、大旅遊、大金融產業創新融合發展。

的到來，實現成本、效率、體驗的升級。下一步，還將在這個機器人現有功能基礎上，研發酒壇存酒容量自動檢測功能。

4 月 3 日，阿里巴巴負責人赴茅台，並與茅台集團相關負

主要內容包括：

責人舉行座談。雙方就天貓與茅台的年度合作計劃、供應鏈上

「二個」智慧中心：數據中心、「智慧茅台」運營展示中心；

下遊及消費金融、雲計算大數據、「智慧茅台」建設、茅台雲

「二個」核心平台：物聯感知平台、大數據平台；

商智慧門店合作及茅台電商投資等方面進行了深入探討。

「二大」實施舉措：「智慧茅台」工程實施計劃、「智慧茅台」

4 月 12 日，茅台集團高層率隊到擁有能夠提供先進信息

工程保障措施；

科技產品與解決方案的浪潮集團，取經學習傳統產業「兩化融

「四個」技術層級：基礎設施層、資源管理層、智慧應用層和

合」的先進經驗，並與浪潮集團達成共識：攜手推進全產業鏈

服務接入層；

數據平台建設，加快實施智慧茅台工程。作為傳統行業與信息

「六大」應用體系：智慧生產、智慧生活、智慧管理、智慧營

化行業兩大典型代表，茅台與浪潮的試水合作體現了傳統企業

銷、智慧產業、智慧文化；

與現代信息技術結合的意願與趨勢。

「二十三大」重點項目：通信基礎網絡、數據中心、網絡與信息安全體系、大數據平台、物聯感知平台、統一門戶平台、原

「智慧茅台」的未來

料基地管理平台、智慧車間、生產管理綜合平台、智慧物流、

智慧生態、多元化管理平台、廠區智能化系統、智慧交通、「智

「智慧茅台」將圍繞茅台集團生產、管理、營銷、服務等

慧茅台」運營展示中心、智慧營銷平台、質量防偽溯源平台、

方面需求，在基礎設施、資源整合、生產服務、廠區管理、生

生活服務平台、智能身份識別系統、智慧大旅遊、智慧大健康、

活服務、營銷支撐、產業發展等方面進行重點著筆，讓「智慧」

智慧大金融、智慧融媒體。

充分滲透到經營管理和生產生活的方方面面。同時，通過信息

「智慧茅台」建設加速

化創新與示範，帶動集團多元化產業協同發展，促進形成管理創新、服務創新、商業創新的發展格局。

作為「智慧茅台」戰略規劃的牽頭部門與項目執行者，茅

其願景目標是：

台集團信息中心先後與浪潮集團、華為、阿里巴巴、騰訊、京

心，助推轉型升級，實現集團信息化「行業第一，中國一流」

軟硬件及應用系統解決方案專業團隊交流學習，引進行業領先

東、中國電信、清華大學數據科學研究院、思科等國內外知名

以創新驅動為核心，以兩化融合為主線，以提質增效為中

專業技術力量與符合茅台集團工作實際的解決方案，為「智慧

的全新定位，努力打造並形成酒業集團企業智慧化標準體系和

茅台」的建設勾畫出藍圖，並逐步推動落實各項目的落地建設。

信息化管理新體系，打造數字經濟賦能發展新格局。

4 月 1 日，貴州省「新時代學習大講堂」時代前沿知識專

——打造大數據創新應用的示範區。整合數據資源，發揮集團

題講座第二期以《大數據：技術與應用》為題開講。茅台集團

成「智慧茅台」新型數據中心和大數據平台，形成集團統一的

保芳在收看講座後說，信息技術真正的應用對茅台來講就是生

組織高層和中層幹部集中觀看講座直播。茅台集團黨委書記李

大數據應用實效。完成對集團存量數據的梳理和整合，建設完

產力，今年集團要著力推動「智慧茅台」的建設，把「智慧茅

數據資源體系，建立集團數據開發利用的體制機制。

台」作為一項系統工程來做，通過采集數據、資源共享、建立模型來找出規律，實現傳統產業和信息化的深度融合，抓好「智

——打造智慧廠區管理與服務極致體驗區。運用大數據推動應

慧茅台」建設。同時要求各單位部門，要懂得大數據，用好大

急協同、精細管理、生態監測等領域的廠區治理水平顯著提升，

數據，增強利用數據推進各項工作的能力，不斷提高對大數據

形成高效治理新格局；完成線上線下相融合的集團公共服務平

發展規律的把握能力，使大數據在指導生產、改善管理等方面

台，提供網上辦事、信息查詢、生活繳費等服務，集團服務便

工作中發揮更大作用。

捷度、員工獲得感有效提升。

OCT 2018

The Taste of China

Event Partners Introduction Part I 精選餐廳 Part I

TEXT/ 文 Spencer

NATURE 天

MOUTAI Magazine

With the speed up of Moutai’s internalization progress, Hong Kong has been regarded as one of the most important market for the Group to go overseas. Moutai has achieved a great success with the 20th anniversary party of Hong Kong’s Return in Lan Kwai Fong in 2017, and Hong Kong still awaits Moutai’s further promotion. A year later, Moutai is still remaining the hot topic in the city. More potential markets have been simulated by the launch of Moutai cocktail. The mixology of drinks is also a mixology of Chinese and Western culture. Moutai aims to spread Chinese culture through its remarkable brand history and allows more customers to try the taste of China. In the late 2018, Top Gainer Industrial Limited join hand with more than 20 restaurants and bars in Hong Kong to promotion Moutai by launching Moutai Set Menu and Moutai Cocktail to arise the attention of the brand in Hong Kong and overseas markets. We have selected few restaurants and bars in this Issue of Moutai Magazine, and let us enjoy the exquisite cuisine and special Moutai cocktails together! 隨著茅台國際化步伐的進一步加快，香港作為茅台品牌國際化的跳板，一直是茅台拓展國際市場的重要渠道。繼 2017 年國酒茅台慶祝香港回歸 20 週年大型活動在香港蘭桂坊成功舉行後，茅台酒廣受海內外顧客的好評，香港民眾對茅台的熱情更是意猶未盡。

2018 年，國酒茅台依舊為城中熱話，茅台雞尾酒的推出，也激發出西方市場的無限潛能，中西方文化的碰撞，傳統與創新的融合，迸發出了別樣的光彩，讓大家對一向以傳統、經典著稱的國酒茅台有了新的認識，讓更多國際友人品味到了「中國味」。

此次利佳實業將聯同香港各知名餐廳酒吧開展茅台「『醉』是中國味」推廣活動， 2018 下半年陸續在香港高端酒店、米其林星級餐廳、明星餐廳、知名酒吧等 20 餘家專業機構，分階段鋪排，進行推廣。以下是本期雜誌精選的幾家餐廳：

OCT 2018

The Farm House 農圃

唐代詩人柳宗元詩雲「閒依農圃鄰，偶似山林客」。可見

The Farm House named after the great poetry Liu

Zongyuan’s poet from Tang Dynasty. The restaurant features

農村莊園的閒逸清淨，最令為俗務奔波者嚮往。來到農圃飯店，

Every piece of ingredients are selected carefully by chef for

農村家庭的粗茶淡飯，均是大廚費心思花工夫之作。其對選擇

可以感受到農家生活的閒適寫意，這裡出品由名貴鮑參翅肚到

elegant decorations that creates a comfort environment.

材料的嚴格，對客人口味的重視，對健康與原味的堅持，就像

the good of health and flavor.

是個好客的農家人，為家人、朋友用心地做一道菜。

You could enjoy a delicious experience in The Farm

農圃總店於 1986 年在銅鑼灣希慎道的友邦中心開業，當

House. This restaurant showcases the innovative Cantonese favorites. For Starters, the deep-fried stuffed chicken wings

時飯店並沒有特定的菜牌，只會因應每日材料的供應情況來設

and the stuffed glutinous rice and seafood. For main dishes,

這家以創意粵菜作主打的飯店，一直推行健康飲食之道，菜式

定菜單，並以時令材料烹調，保證讓客人吃到最時令的菜式。

will amaze you with its deliciously crispy skin, tender meat

皆不含味精。後來吸引一眾知味的老饕，口耳雙傳，慕名而

the special spare ribs are cooked for creating the tender

來捧場者愈眾，當中包括不少食家和名人，官商名流如陳方安

and succulent meat sliding off the bone with the delicate

生、曾蔭權、何鴻燊、胡應湘；演藝界紅人如周潤發、周星馳、

sweet and sour sauce. The steamed egg white with seafood

劉德華、張學友、楊紫瓊及李連傑等，以及國際級足球員中田

is also astonishing. The mix of comfort and tart seafood is

英壽皆為座上常客。廚師依舊重視客人的口味，又會向客人介

well worth trying. Those who come here for the Cantonese

紹廚師建議的烹調方法，讓他們明白食物的真味和飲食之神髓。

specialities of braised abalone, shark’s fin soup and swallow’

此次農圃特地推出茅台套餐及茅台網鮑鮑翅宴。菜單中包

s nest will not be disappointed as there are options in a wide range of prices and styles.

括拾頭鮮網鮑扣遼參菜膽、鵝肝焗釀響螺、清蒸海東星斑以及

promotion features the restaurant’s special seafood and

以茅台酒，新鮮的粵式海鮮佳餚配上醇香濃郁的茅台酒，創造

燕窩流沙壽桃等山珍海味。用奇珍海鮮搭配餐廳特色菜式，輔

The Farm House has tailor made a Moutai Menu for this

出剛柔並濟的味覺體驗。

cuisine coupled with Moutai liquor in order to simulate the best results of tasting.

NATURE 天

MOUTAI Magazine

Happy Paradise

Happy Paradise is Chef May Chow's idea of a

neighborhood hang out - a re-imagination of a wildly creative yet casual Chinese dining experience. The

restaurant take pride in turning out boldly creative Neo-

Chinese food, inventive Chinese-inspired cocktails, good

and only Happy Paradise special drink Crazy Rich Asians.

vibes, great music in a fun neon setting.

Happy Paradise 是亞洲最佳女主廚 May Chow（周思薇）

Inspired by the diverse flavors from the various culinary

traditions of China, Chef May comes out with avant-garde

的最新餐廳。主打新式中餐，將傳統中餐用現代化的手法和技

attitude while preserving the integrity of Chinese culinary

尾酒，氤氳的氣氛以及有趣的霓虹燈裝飾是餐廳引以為傲的特

術烹調出來，是香港新式中餐廳的典範。創新的菜式，中式雞

dishes displaying a flagrant flair for fun and her adventurous

色。

philosophy and flavor profiles. Whether it's a full-on dinner

or just bites at the bar, Happy Paradise offers a full restaurant

餐廳的料理靈感來源於中華博大精深的飲食文化。主廚

menu featuring large and small plates for sharing, desserts,

May 將她自我的探索精神於中餐哲學結合起來創造出一系列

late-night snacking.

都貼心的提供了分享裝及小盤裝供食客選擇份量。Happy

優雅又有趣的菜式。不論是正餐還是小吃，Happy Paradise

as well as a shorter late night menu to satisfy that post-drink

Paradise 還有特別的晚間菜單供顧客在飲酒後食用或當作夜

The artisanal cocktails in the restaurant are Chinese-

宵。

influenced and organized into two categories for your

convenience: Easy and Adventurous. Besides approachable

餐廳提供的充滿藝術氣息的雞尾酒是由中國元素發展而

classic cocktails with a Chinese twist, the Adventurous

來，簡單卻無比新奇。除了具有中國風的經典款雞尾酒，餐廳

by Chinese flavors. The mixologist combine Moutai liquor,

造出獨一無二只屬於 Happy Paradise 的茅台特別飲品 Crazy

還創新的將茅台酒，Fernet Hunter 酒和荔枝融合在一起，創

drink list features enticing signature concoctions inspired

Rich Asians。

pandan infused fernet hunter and lychee to create the one 29

OCT 2018

YIXIN 益新

From Winner House (1953), one of few hotels in North

Point, to now, YIXIN RESTAURANT has surpassed half of a

century and is proud to be a part of the Hong Kong catering industry. The founder, Mr. Wong Jim-wan used his hotel

experience gained at Winner House to develop a unique Cantonese cuisine, representing the Hong Kong style of

of them have been passed down from decades ago and still

in Pipa Style, Fried Crab with Ginger and Spring Onion,

customers.

remained popular dishes with the same recipes serving to

Cantonese cuisines. Signature dishes include Roasted Duck Boneless Chicken in Lemon Sauce, Baked Fish Guts, Smoked

「益新」在 1960 年開始經營，前身是北角雲華酒店的

Pomfret, Crab Cream in Shark's Fin Soup, and a variety of

nostalgic Dim Sums etc., all of which are for the enjoyment

中菜廳，後來先後在跑馬地、利舞台和渣甸山營業，最後在

from three generations. Of course, these dishes are included

警察公共關係科任職高級督察，當差十六年，婚後專心相夫教

2006 年搬到灣仔軒尼詩道現址營業。63 歲的老闆娘 May 原在

of YIXIN's customers. Some of whom have been customers

子，在 14 年前才開始承繼父業，原因是父親已經日益老邁及，

in the Moutai Set Menu.

無奈在 2002 年結束「益新」，但懷舊粵菜風味在外難以吃到

YIXIN RESTAURANT is now managed by the youngest

同樣味道，加上兒子十分愛吃「益新」的檸檬雞，May 毅然

daughter of Mr. Wong, Mrs. May To who continues the family

與丈夫承傳家族生意。

tradition of "guest first and honest about food". One of the

「益新」的招牌菜是琵琶鴨、西檸煎軟雞、沙律煙鷹倉魚、

employees, "Uncle King" has been working in YIXIN for more than 60 years, who started out as a Trainee and promoted

鳳凰焗魚腸等，當中西檸煎軟雞是「益新」總廚麥景洪的代表

the changes of YIXIN. Most of the dishes have been carefully

餐中。80 歲的麥景洪已經在「益新」工作 60 年了，他见证了

作之一，這些菜式也出現在利佳實業與益新聯手推出的茅台套

to the position of Head Chef over the years. He witnessed

益新的变迁及蒸蒸日上。餐厅中所有的食物都是经过精心挑选

prepared and cooked with food ingredients in top qualities

的顶级食材，其中一些菜式更是传承及流行超过五十年。

and skills that have accommodated over the years and some 30

NATURE 天

MOUTAI Magazine

The Sky Boss 波士廳

Located four hundred metres above the ground on the

one hundred and first floor of the International Commerce Centre, The Sky Boss is an exhilarating place. Entering the doors of The Sky Boss the towering walls of glass capture

Hong Kong’s beautiful panorama, by day natural light fills

the restaurant offering views as far as the eye can see and by night, the lights of our urban sprawl glimmer magnificently asunder. A contemporary interior design with walls of

marble and modern chandeliers framing elegantly dressed tables set spaciously apart from one another creates an atmosphere of relaxed luxury.

The Sky Boss specialises in traditional Chinese cuisine

with modern interpretations that evolve familiar taste

expectations to new dimensions. Using only the finest

quality ingredients handled with expert care in the kitchen reflect true culinary mastery by the chef. A signature dish

of deep fried chicken pieces with homemade shrimp sauce is testament to a chef who understands the intricacies of seasoning producing delicate flavours wrapped around

succulent pieces of chickens. Baked crab with vermicelli and a homemade sauce was exceptional, the taste of the crab infused throughout the pasta which itself was enveloped in a delicate sauce that lingered on the pallet as aromas invite you to want to eat more of this delectable dish. A

soup of double-boiled pig lungs and fish maw with almond was exquisite, evidence of the chef’s ability to understand the complexities of flavour to produce a diffusion of taste

that was perfect. A dessert of deep fried sesame balls with

利佳實業與波士廳共同推出的茅台套餐中，有餐廳眾多獨

egg yolk is familiar but The Sky Boss raises to a level of

家菜式，鴛鴦糯米飯便是其中之一。糯米飯分成三層，極富層

epicurean perfection with a thin red bean infused glutinous-

次感：底層是紅蘿蔔蓉湯羹，將紅蘿蔔削成蓉，加入蛋白煮成

rice wrapped and fried with a delicate outer crust that when

湯羹，入口順滑清甜；中間是臘味糯米飯，炒得乾爽可口；上

pieced releases a fragrantly delicious egg yolk custard.

層將糯米飯製成球狀，內藏荔蓉、蝦粒、雜菌及黑糯米，炸後

波士廳位處 ICC 的 101 樓，坐擁無敵景觀，能夠 270 度

外層香脆，內裏充滿彈牙蝦肉，賣相吸引，入口則令食客滿心

俯瞰九龍全景。天晴氣朗的日子加上這裡頗具心思的空內設計，

歡喜。

讓客人一落座便有心曠神怡之感。客人居高臨下，邊賞海景邊

餐廳特別的波士點心拼盤也是一大特色，即叫即蒸，包括

歎美食，是難得的享受。店鋪管理者本身是一位時裝設計師，

原隻鮑魚酥，內裏是以豬肉、金華火腿及老雞熬湯煮成吉品鮑

為裝飾，將窗外景色反映至店內，客人身處任何角落都可欣賞

香，不含肉類配料，是素食者佳選。甘甜的杏仁綠茶凍撻，帶

無論店面裝潢或菜式賣相，都要求極高。店鋪用大面積鏡子作

魚，外層酥皮甘香鬆化，非常惹味。黑松露野菌上素餃入口清

到壯麗美景。行政總廚林東喜負責設計及監督菜式，他擁有逾

有淡淡杏仁味道，清香不膩，入口透心涼。店內有不少矜貴美

三十年烹調粵菜經驗，獲法國藍帶廚師、《美食之最大賞》至

饌，高湯鮑翅選用二十四吋長的大青片翅煮製，翅針較粗身，

尊金獎等獎項，並曾於王子飯店及同樂軒擔任總廚，在他領導

用筷子可輕易夾起，配以金華火腿、豬肉及老雞煲煮的高湯，

下，波士廳僅開業半年便迅速摘得米芝蓮一星，實力毋庸置疑。

充滿濃郁鮮味。 31

OCT 2018

Ah Yat Harbour View Restaurant 阿一海景飯店

Ah Yat Harbour View Restaurant has been featured in the

Moutai Set Menu with precious ingredients corresponding

Michelin Guide for Hong Kong & Macau for four consecutive

this promotion event of Moutai.

years. It has also been part of SCMP’s 100 Top Tables for two

「阿一海景飯店」連續四年在香港及澳門獲得米芝蓮星級

years – making Ah Yat one of the hottest restaurants in town.

食肆的殊榮，更曾連續兩年登上《南華早報》100 大餐廳之一，

Yeung Koon Yat, the restaurant proudly offers its signature

年創辦，除了有馳名中外的鮑魚，還有紅酒燴牛尾、脆皮炸雞

Founded by Eric Chan, an apprentice of renowned chef

是城中的人氣之選。飯店由名廚楊貫一的門生陳志豪於 2009

Ah Yat Abalone alongside other original dishes, including

及各式傳統點心。飯店位於尖沙咀和銅鑼灣核心地段，讓客人

Stewed Oxtail in Red Wine Sauce, Golden Fried Crispy

在品嘗高級粵菜時，可同時飽覽維港兩岸迷人美景。

Chicken and a variety of dim sum. And with panoramic views

此次活動，利佳實業與阿一海景飯店合作，特別推出「貴

of Victoria Harbour, the restaurant is a must-visit for locals

州茅台、皇冠吉品鮑魚、海參花膠套餐」。菜單包括 34 頭皇

and travellers alike.

冠吉品配波蘭鵝掌、釀焗咖哩鵝肝鮮蟹蓋及原件野生花膠配生

The TST and Causeway Bay branches are now offering

面等珍貴食材。 32

NATURE 天

MOUTAI Magazine

Champ Kitchen & Bar 炊公館

Champ Kitchen & Bar Located at the heart of TST, the

as exotic cocktails; wholeheartedly designed to leave the

restaurant also features stunning panoramic views over

guests a memorable impression.

Victoria Harbour. It offers a wide range of contemporary

The two branches will introduce 2 Moutai Cocktails:

international dishes, including Japanese Red King Crab,

Moutai Summer and Moutai Colada, featuring Moutai,

Cantonese Dim Sum.

unique taste of Moutai flavour.

French Yellow Chicken, Portugal Pork Knuckle and

orange juice, coconut milk, pineapple juice etc. to create the

Champ Kitchen & Bar also have another branch located

on 25/F Tower 535 Causeway Bay, offers a pleasant

「炊公館」為客人帶來中外佳餚，包括法國黃油烤春雞、

ambience and provides a spacious sheltered verandah,

葡式燒咸豬手、傳統粵式點心以至即叫即焗的各國甜品等各國

Victoria Harbour in close proximity even in unfavourable

品嘗美饌，同時一覽維港兩岸的醉人風景。

enabling the guests to embrace the magnificent view of the

滋味美食。「炊公館」位於尖沙咀和銅鑼灣核心地段，讓客人

weather. The Kitchen serves semi-buffet lunch and all-

利佳實業與炊公館聯手特別推出的夏日風情和椰林樹影兩

day à la carte salads, snacks, entrées and desserts; the Bar

款茅台雞尾酒，將茅台與橙汁、椰汁、與菠蘿汁等配料等混合

serves craft beers, selected red and white wines as well

創造出夏日海島風情的浪漫氣息。 33

OCT 2018

BAR DE LUXE Jelly, Chardonnay and ice cream etc. this time to alight the

The Wyndham Street cocktail bar is created by Brandon

mood of customers.

Chau and Roger Chan of Attire House, and award-winning bartender Hidetsugu Ueno of Tokyo’s legendary Bar High

這家位於雲咸街的雞尾酒酒吧，由 Attire House 的周國豐

Five(world’s top 50 bar). The latter may sound familiar,

following the bar’s two-month stint over at The Landmark

及 Roger Chan，連同世界 50 最佳酒吧東京 Bar High Five 調

brazen bar tendering style. His protégée, Yuriko Naganuma,

Five 曾於置地文華東方酒店的 MO Bar 開設快閃酒吧兩個月，

酒大師上野秀嗣合力打造。後者聽來可能熟悉，因為 Bar High

Mandarin Oriental’s MO Bar, where we got a taste of Ueno’s

當時我們有幸一試上野先生大刺刺的調酒風格。他的愛徒長沼

is now heading up the Central bar to carry on the legacy of

由利子現在是這家中環酒吧的領銜調酒師，為配合此次「『醉』

shaking up exquisite. Yuriko Naganuma created two special

是中國味」推廣活動，特別調制了茅台冰淇凌與茅台雞尾酒以

drinks for this promotion- Asian Breeze and Moutai Ice

供賓客品嘗。

Cream.

這已經不是長沼由利子第一次接觸茅台酒，在 2017 年慶

This was the second time that Yuriko Naganuma tried

Moutai. She joined the 20th anniversary party of Hong

祝香港回歸 20 週年活動時，她曾製作了兩款特別的雞尾酒。

cocktail for the first time in her bar. She felt that Moutai is

郁。擅於調制日式雞尾酒的由利子，這次特別用了霞多麗、果

她覺得茅台酒的味道非常特別，非常醇厚，口感複雜，香氣濃

Kong’s Return in Lan Kwai Fong, and launched Moutai

凍和檸檬汁等，配合茅台複雜多變的味道，充份反映香港的熱

very special in its taste, which is full of complex taste and

情和活力。

rich aroma. Therefore, she creatively used Moutai, Plum

NATURE 天

MOUTAI Magazine

BO INNOVATION 廚魔

handedly created new taste sensations which give diners a

The Demon Chef Alvin Cheung found new, slightly bigger

unique experience every time they visit Bo Innovation.

premises for his “X-treme Chinese Cuisine”-Bo Innovation.

Bo Innovation are now serving Moutai cocktail-Qing

It's an attractive restaurant, with the decoration celebrating

Cocktail to customers for this event and add this cocktail to

both the history of Hong Kong and important dates in the

its long term drink list.

life of Alvin himself. What hasn't changed is his ambition and the highly imaginative and innovative cooking,

「BO INNOVATION」( 廚魔 ) 透過料理創意呈現充滿想像

which interprets traditional Chinese flavours in a bold, contemporary and theatrical way.

的香港故事，港人生活裡的花露水、調味料、飲食文化及童年

to Chinese food what Picasso did to art - he breaks down

由廚魔 Alvin 施展魔法，帶領味蕾發現香港！香港米芝蓮三星

回憶等以餐桌為舞台，一道一劇情演出，食者觀者感受驚喜，

Alvin's X-treme Chinese cuisine is an art form. He does

餐廳「BO INNOVATION」( 廚魔 ) 以分子料理中餐為名，餐廳

traditional Chinese food to its bare essence and uses it

座落在灣仔，內部裝飾親切輕鬆，空間設計採中西混合，藍色

to create new interpretations in modern forms. Despite

酒吧、藍色的開放式廚房，正如主廚 Alvin Leung 的藍色染髮

his ''rock & roll'' image, Alvin's professional training as

般奪人眼球。

an engineer manifests in everything he presents. He puts

主廚梁經倫 (Alvin Leung) 本是位負責治理公路地鐵噪音

together new dishes with engineering precision, substituting ingredients and methods of cooking until perfection is

的隔音工程師，從未習過任何正式廚藝，在年過 40 後開辦了

menus featuring the latest innovative cooking techniques

樣貌。因毫無設限、不按牌理出牌的料理形式在旁人看來近乎

「BO INNOVATION」，將傳統中式菜餚結合分子料理賦予新

achieved. A single dish can take months to perfect and new

離經叛道，不僅讓其贏得了「廚魔」封號，更多次獲選米芝蓮

are eagerly awaited on by his regulars and food critics.

三星評價殊榮、入圍全球 100 最佳餐廳、亞洲 50 最佳餐廳等。

Even with his press accolades, Alvin believes great

主廚 Alvin Leung 希望藉由對食材不同的處理方式，讓食客無

tasting, innovative food alone doesn't translate into a great

論在視覺、味覺及創意上均能感受到「反差、撞擊、衝突」的

restaurant. Instead, a diner has to be completely immersed

元素在其中，顛覆中式菜餚給人的刻板印象。

into the Bo Innovation experience which begins the moment

此次利佳實業與廚魔合作，將茅台雞尾酒 the Qing

the guest steps out of the lift.

Cocktail 加入餐廳的長期酒單中，讓食客在品味美食時體驗不

Alvin's X-treme Chinese cuisine has broken down long

一樣的茅台。

held preconceptions of what Chinese food should look and taste like. He has modernised Chinese cuisine and single-

OCT 2018

10 Shanghai 十里洋場

10 Shanghai offers original Huaiyang delicacies. Serving

計靈感，透過精心的色彩搭配和線條運用，將昔日繁華的十里

delicate Huaiyang cuisine that brings forth the original

洋場引入現代大都會；加上專業歌手駐場演繹上海名曲，為賓

flavors of the ingredients, 10 Shanghai transports guests

客獻上一席與眾不同的用餐體驗。此次與利佳實業共同推出的

back to the opulent nightlife of the glamorous Shanghainese

茅台套餐中招牌菜包括女兒紅醉雞、苔條小黃魚、淮揚三套鴨、

golden era thru live retro tunes from the 30s and an interior

茶皇煙薰脆皮雞等等。

inspired by the classical Chinese moon gate. 10 Shanghai

淮揚菜以刀工菜見稱，菜單上除了豆腐羹、葵花斬肉等，

creates special Moutai Menu for the promotion including

主廚陳師傅也帶來不少新意，簡單如涼拌黃瓜，就每片切成似

Chicken, Deep-fried Baby Yellow Croaker with Seaweed,

再釀入鴨肉、蓮子、瑤柱、豬肚、糯米等材料，是迷你版的八

signature dishes with Aged Shaoxing Huadiao-brined

蓑衣的葉瓣似的，薄如蟬翼。又如葫蘆鴨，將鴨頸仔細去骨，

Huaiyang Style Double-boiled Stuffed Duck, and Crispy

寶鴨。

Smoked Chicken with Tea Leaves.

跟餐室走洋風 Art Deco 的典雅風格，互相輝映的還有一

系列海派菜式，像用上西式煙燻機做的脆皮茶燻雞，上海包點，

「十里洋場」位於香港區購物熱點銅鑼灣利園二期，匠心

亦有新玩法，銀絲卷釀龍蝦，小籠包又鐵板煎，甜品環節，又

演繹被譽為中國四大菜系之一的淮揚菜。餐廳以中式月門為設

有用桂花糖作的甜美梳乎釐，風格多變。 36

NATURE 天

MOUTAI Magazine

Qi-Nine Dragons 呇

After the meal, wind down under the stars on the

Perched atop of Tsim Sha Tsui’s Prince Tower, Qi-Nine

Dragons’ location seems to be symbolic of the peerless

expansive 1,600 sq ft. rooftop terrace with a Red Dragon, a

restaurant is a chic new concept by Hong Kong’s only

from an extensive wine list, because a night like this is

chili-infused tequila cocktail, or choose your own poison

dining experience one gets to enjoy at the restaurant. The

definitely worth saying cheers to. QI-Nine Dragons tailor

Michelin-starred Sichuan restaurant, Qi-House of Sichuan,

made a Moutai Cocktail-Green Dragon for this event, mixing

and promises to reach new culinary heights with its

Rum, mint etc. to refresh the taste of Moutai cocktail.

traditional Sichuanese fare featuring a modern twist. The sultry space pays homage to ancient China with its dark

Qi–Nine Dragons 一名取材自中文「九龍」的翻譯 , 有九

wood furniture and deep red accents while the floor-to-

ceiling windows offer spectacular views of Victoria Harbour

條神龍沉睡於九龍半島山脊之上的意思 , 極具中國文字玩味。

cake’s definitely the gorgeous rooftop terrace, where guests

色。店名呇（QI），詞義為閃爍的繁星 , 靈感來自四川菜的基

餐廳位於尖沙咀新地標太子集團中心 20 樓，可以遠眺維港夜

and the iconic city skyline, but the cherry on top of the

本配料—八角。這個古老的中文字由「水」及「口」組成 , 反

can enjoy views sunset views of Wanchai, Central, and The

映出四川菜令人垂涎欲滴的特點。

Peak over good conversation and some tipples.

位於灣仔區的「呇」於 2016 年被評選為米芝蓮一星級四

Taste the fiery flavours of Sichuan cuisine with intriguing

川食府。其姊妹店 Qi-Nine Dragons，亦於尖沙咀北京道正式

specialties such as the Flaky Scallion Pancake, Fried

Calamari with Sichuan Miso, and Sugar Glazed Ginger

開張，並由「呇」的星級大廚坐鎮。店舖的設計十分獨特。黑

to share the love when it comes to mouthwatering favourites

則彌漫情滿滿調。優秀的廚師團隊於烹調四川菜方面具深厚的

木、火紅燈飾、金屬交相呼應，營造時尚的現代感，幽暗燈光

Scallion Chicken. Dishes are ideal for sharing, so don’t forget

經驗 , 為傳統正宗四川菜加入新派元素的同時又不失四川菜特

such as the Spicy Sauteed Prawns, placed seductively on a

有的甜、酸、麻、辣、香、鹹等七種滋味。賓客可在「呇」

bed of red chillies, green scallions, and Sichuan peppercorn,

品嚐到正宗的四川菜濃烈風味。西式酒吧餐廳格局卻融入中式

the Mouthwatering Boneless Chicken, Mapo Tofu, and

元素，中國龍與祥雲，即保留傳統元素但又不落俗套。

many more. What takes the night though, is the delish

此次利佳與 QI-Nine Dragons 特別推出茅台雞尾酒 Green

Chilli Dungeness Crab, a delicacy that has to be reserved in

Dragon，將茅台酒與朗姆酒、薄荷等混合調製出全新口感。

advance to ensure that diners enjoy the freshest seafood.

OCT 2018

Kathy Xu 徐新

An Incisive Female Investor of China 中國犀利女投资人

TEXT/ 文 Kira

PEOPLE 人

MOUTAI Magazine

athy Xu (Xu Xin) in my impression should be

Kathy Xu said. She invested only 10 million USD in Jingdong

when I first met her, she was a gentle and warm

So she had to rely on bridge loan for her company.

an incisive investor as tough as a cheetah, but

at that time, which had long been consumed by Jingdong.

woman with much care about the beauty. In the investment

Surprisingly, Jingdong's logistics system becomes the core

community dominated by men, Kathy Xu, with her unique

of its competition today. "So, the choice of the founder

vision, resolute style, and many successful investment cases,

decides the company's fate. Of course, the investor's vision

takes the top spot of female investors in the venture capital

is also very important," Kathy Xu smiled and said.

industry.

"Why do I have faith? It is because I have experienced

In May 2014, JD.Com (Jingdong) was officially listed

pain. People who have experienced pain might seem to have

on NASDAQ, with a market capitalization of 24.6 billion

climbed out of the dead and would not be afraid of hell. You

USD. The listing in the United States also made a female

may know that." When many companies were caught off

investor famous almost overnight. She was the founder and

guard by the sudden financial crisis in 2008, she resolutely

President of Capital Today Kathy Xu. Capital Today Group

invested in Jingdong. "So sometimes companies have to

held 7.8% of JD.Com's shares before it went public, and the

find the investors with faith. That is, in the most critical

value had increased by more than 100 times. It can be said

period of crisis, many people cannot see the way forward

that, Kathy Xu earned 3 billion USD for her company only by

and everyone is rejecting. The investor's belief is very

holding Jingdong's share.

important, which can lead enterprises out of difficulties."

29 years ago, Kathy Xu graduated from the Department

of Foreign Languages of Nanjing University and founded

Excellent CEO Dares to Replace the Old with the New

the Capital Today Group in 2005. In the 12 years since its

establishment, Capital Today has become one of the most

Kathy Xu had invested in numerous successful

successful venture capital institutions in China's capital

enterprises, and she loved to share her employment

of ChinaHR, JD.Com, Dian Ping, Three Squirrels, Gan Ji,

employment mechanism could lead the company to the

market. It has led and participated in the investments

philosophy with CEOs of startup companies. A good

and other companies. Among the entrepreneurs winning

right track and go further.

its investment, four have been listed in Forbes's top 100

Kathy Xu's employment philosophy had a rule: In

billionaires. Kathy Xu, the President who led Capital Today

the company's personnel system, some employees had

Venture Capitalists" and deserves the title of "VC Queen".

founders or core employees of your company. They were

to its peak, has also become one of "China's Top 10 Best

accompanied you for many years. Perhaps they were the codiligent, hardworking, and wholehearted, without making any mistake, but their performances were always poor.

Choice is More Important than Effort

Kathy Xu emphasized that such people actually were not

"I think that choice is more important than effort. As a

suitable to stay in the company any more. Why? Because

founder, I have to make many choices, and the fate of an

their positions would be higher and higher, and hindered the

individual is actually determined by several major choices,"

company's growth. Kathy Xu was particularly excited when 39

OCT 2018

talking about the employment problem. She said, "There

salary and position, they will become star employees as

recruit will be worse than them. They will bring the quality

whether he dares to handle such senior employees. I think

well. Therefore, whether a boss is capable depends on

are several reasons: Firstly, they feel unsafe. The people they

that the boss of a startup company can hardly grow bigger

of the whole staff to a poor level. Secondly, because they

without this vision and mind."

are incapable, the CEO has to help them and waste time on

Kathy Xu had observed many excellent companies,

them. The CEO's time should have been spent on the star

employees who are particularly efficient, but now the time

including Huawei and Alibaba, and found that their

are actually moderate and will shift their sail with the wind.

theory to the founders of startup companies. In her view,

corporate culture was like this. So she always taught this

is spent to make up the shortage. Thirdly, most employees

sometimes when employees left their jobs, entrepreneurs

If they see that the company's star employees get higher

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did not have to be particularly afraid. She believed that

found that they had a common trait, that was, impatient.

example, Steve Jobs was hard to deal with. Everybody

world but you hindered their speed. They would replace

They wanted to save the world. They wanted to change the

as long as the battle was won, there was cohesion. For

you if you were incapable. Similarly, employees actually

might avoid him when seeing him. However, when seeing

did the same. In the end, it depended on whether the boss

him keep winning, many hotshots were willing to work with

was capable to lead them. They were willing to follow the

him. On the contrary, even if you were very nice to them,

boss even if the boss scolded them sometimes, because the

they would leave you if you couldn't win the battle. In fact,

company had a future, they could learn, grow, and improve,

most employees left a company because they felt that the

and the option could be worth a lot of money. They would

company had no future. Kathy Xu smiled and said that she

follow you because you could win the battle.

loved to read the biographies of awesome people. She

OCT 2018

本走向巔峰的麻辣總裁徐新，也成為「中國十大最佳創業投資

印象中的徐新，該是犀利，敏銳強勢得像獵豹一樣的投資

人」，當之無愧被冠以「投資女王」。

人；而初見徐新，竟是柔和愛笑還特別愛美的女人。在男人獨占半壁江山以上的投資界，徐新這位女投資人以其獨特的眼

選擇比努力重要

光，雷厲風行的作派且眾多成功的投資案例，穩座創投圈女投資人頭把交椅。

「我覺得選擇比努力更重要。作為一個創始人，將會面臨

2014 年 5 月，京東商城正式在美國納斯達克掛牌上市，

市值達到 246 億美元。這次在美國的敲鐘，也讓一位女投資

著很多次的選擇，而一個人的命運其實就是有幾次重大的選擇

本集團在京東上市前持有 7.8% 的股份，價值增長了 100 多倍。

萬美元，早消耗掉了，就是拿過橋貸款來支撐。也並沒有想到

所決定的。」徐新說到。徐新說我當年就只給京東投了 1000

人幾乎一夜成名，她就是今日資本創始人、總裁徐新。今日資

京東的物流體系成為今天它的競爭核心。「所以，創始人的選

可以說，僅僅是京東，徐新就給公司賺了 30 億美金。

擇是決定公司生死的，當然，投資人的眼光也是很重要的。」

29 年前，徐新從南京大學外語系畢業，2005 年創立了今

徐新笑笑說到。

日資本集團。成立 12 年，今日資本已成為中國資本市場最成

「我在想為什麽我有信仰？是因為我經歷過痛苦，經歷過

功的風投機構之一，曾主導和參與了對中華英才網、京東商城、

痛苦就覺得從死人堆裏爬出來的人，他是不怕地獄的，妳知道

大眾點評網、三只松鼠、趕集網等公司的投資。其所投資的企

吧？」08 年突然的金融危機讓很多企業措手不及，她毅然投

業家中，已有 4 位成為福布斯前百名的富豪。而帶領著今日資 42

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資了京東。「所以有時候企業找投資人要找有信仰的人，就是

的那種員工，卻把時間耗去補短板。第三個，大部分員工其實

絕，投資人的信仰很重要，可以支持企業度過難關。」

了，官也大了，他就變明星了。因此妳一個老板牛不牛就看他

是屬於中間那種，見風使舵型，他一看這個公司明星工資都加

在最危機的時候很多人都看不清楚企業的前路，所有人都在拒

能不能敢於處理這類員工。我覺得創業公司的老板要沒有這個

好的 CEO 敢於除旧用新

情懷和這個胸懷，是很難做大的。」

徐新觀察過很多優秀的公司，包括華為、阿裏巴巴，發現

徐新投資過無數成功的企業，她最愛和創業公司的 CEO

他們的企業文化就是如此，因此她總將這套理論教給創業公司

們分享她的用人理念。好的用人機制才能把企業引導到正確的

的創始人們。在她看來，有的時候員工離職，創業者們不用特

賽道，走得更長久。

別怕，她認為只要打勝仗就有凝聚力。難搞如喬布斯，大家見

徐新的用人理念裏有一條：在公司的人員體系裏，有一些

了他都躲著他走，但是看他不斷打勝仗，人家牛人都願意跟他

員工是屬於是跟著妳很多年，說不定是妳的聯合創始人，或者

幹，妳對他們再好，妳打不了勝仗都會離妳而去的，最後員工

妳的核心員工，勤勤懇懇任勞任怨，他什麽錯也沒有，就是業

離職其實還是覺得公司沒有前途了，這個是離職很大的原因。

績不佳。徐新強調說，這種人其實到了後來不適宜留在公司。

徐新笑談愛看特別牛的名人傳記，發現他們都是一個特質，是

為什麽？因為妳他們官會越來越大，阻礙公司成長。徐新聊到

沒有耐心，他要拯救世界，他要改變世界，妳影響他的速度了，

用人問題時，特別興奮，她說「原因有幾個：第一，他們沒有

妳不行他就要把妳換掉。反之，員工其實也這樣，最後還是看

安全感，他招來的人會比他更差，他就把整個員工素質帶的比

這個老板是否能帶領他們，妳就是罵他兩句，他也願意跟著幹，

較差。第二個，因為他不行，CEO 得去幫他，把時間耗在他

因為這個公司有前途，他能夠學習成長能進步，而且期權能值

身上了。本來 CEO 的時間應該放在明星上，就是特別出效率

很多錢，會跟著妳的，最關鍵在于打勝仗。 43

OCT 2018

Enjoying the Moutai Cocktail in London 在倫敦品茅台雞尾酒

The New Trend of Chinese Food in Bun House & Tea Room Bun House & Tea Room 引領當地中餐時尚潮流 Text/ 文椎名林淇

ETIQUETTE ç¦®

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OCT 2018

ETIQUETTE 禮

MOUTAI Magazine

n SOHO London, a dim sum restaurant Bun House has become the new attractive spot in London because of its fashionable decoration which is

totally different from the old-school greasily traditional Chinese restaurant.

From middle school students to grandma and grandpa,

Bun House attracted a wide range of customers. Various

kinds of buns and desserts from Cantonese cuisine changed my mind of London’s image such as “the back yard of world culture” and “the desert of exquisite cuisine.”

There is a speak easy bar hidden downstairs of the

restaurant named Tea Room. You will find a different world when you walking down the stairs and opened the green

door of the bar. Green light flashed with weak yellow light and red curtain hanged on the wall full of neon lights and mirrors. A scene of 1960s Hong Kong is right in front your eyes.

It is Z He, the owner of Bun House, created this special

space. She was an architectural and interior designer and designed the whole interior of Bun House and Tea Room. She said that Hong Kong is the link between eastern and western culture due to its history as Britain colony. The

history and aesthetics of Hong Kong was really impressive

so that she found the inspiration from David Wong’s movies which are described the stories under the colonial history. A wall in Tea Room is originated from David Wong’s movie In the Mood for Love, but the furnitures created the 19th century Hong Kong art deco were coming from all over

the world such as the French wicker chair, Danish sofa or

porcelain stool from a small town in China. I was moved by her creativity and unique sense of aesthetic.

The menu of Tea Room is a newspaper that contains

completely Chinese liquor based cocktails, such as Moutai 47

OCT 2018

ETIQUETTE 禮

MOUTAI Magazine

and some other rice wines. This was the idea of the co-

black peanuts, goji, Chinese

he have distinctive understanding towards Chinese liquors.

full of the aroma of Moutai, goji

Angelica and Cherry Liqueur, that

owner of Tea Room Alex Peffly’s. Although Alex is American,

and peanut. It was abandons

Alex thinks that Chinese drinks are very remarkable and

Chinese style Moutai creative

have good quality, but there is a huge space for improving

tastes.

the knowledge of Chinese liquor in western markets. He

There is another cocktail

would like to create special Chinese liquor based cocktails

to arise the attention of Chinese liquor in London. Therefore,

created with Moutai in Tea Room,

ingredients, which are rare in London, appear in the Tea

3-year Kweichow Moutai, plum

the Plum Tea / Licorice. Mixed with

there are many cocktails that have special name and

tea, Licorice Liqueur, salt, and

House newspaper menu.

tonic, it is also worth to try.

I ordered “Peanut/Goji”, a cocktail mixed with Moutai, 49

OCT 2018

布，點綴著霓虹燈的鏡子與墻面……在這裏，時光倒流，停留

在倫敦 SOHO 區，有一家以做廣東包子、點心為主題的

在了 1960 年代的香港，一個如王家衛電影《花樣年華》一般

唐人美食店——Bun House（品屋）。其時髦的造型，一改中

的世界。

國餐廳在外國人心中油膩的形象，開業不久，旋即成為了倫敦

營造出這樣一個特別空間的，正是 Bun House 的店主 Z

的網紅店。

下至中學生，上至老爺爺老奶奶，紛紛來 Bun House 打

He。她曾是一名建築與室室內設計師，一手包辦了樓上 Bun

舌、牛百葉、炸蓮藕片以及涼拌粉皮等小吃，讓我對倫敦這個

國殖民地的香港，是東西方文化碰撞的發生地。彼時東西方的

House 與樓下 Tea Room 的設計。她說，上個世紀，作為英

卡。叉燒包、羊腩包、韭菜雜菇包、奶黃流沙包再配以酥炸鴨

文化與美學互相交流激蕩，形成了東方與西方的融合風格，也

文化後花園、美食大沙漠有所改觀。

就是 60 年代香港獨有的殖民地風格。這段香港的歷史與美學

在這家網紅包子店的樓下，隱藏著一家 speak easy 酒吧，

非常吸引她。王家衛電影裏的世界是在這種殖民地風格背景下

名字就叫「Tea Room」。沿著樓梯往下，推開一道綠色的門，

發生的，不論是文化上的，還是美學的。這個 Tea Room 酒吧

妳會發現走進了另一個時空。綠光與微弱的黃光交織，紅色幕

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靠裏的一整面墻，靈感就來自於《花樣年華》裏梁朝偉與張曼

是非常好的酒，平時也經常喝中國黃酒。但中國的酒在西方的

材料與家具，卻是來自世界各地的，例如酒吧內的藤椅，是來

希望中國酒能風靡倫敦市場。於是妳會在他們的這份報紙菜單

玉見面時的那條街。然而，打造出體現 20 世紀殖民地風格的

知名度還有很大提升空間，他想籍做一些創意雞尾酒的機會，

自法國的，而沙發則是丹麥品牌，更有來自中國中山市小欖鎮

裏看到一些名字與材料較為特殊的酒，在倫敦實屬罕見。

的陶瓷名家做的中式瓷凳，以及她為這個空間親自設計的壁

我點了杯以茅台为基酒的雞尾酒「花生／枸杞」，黑花生

燈。我被這種來自不同地區的材料與元素能夠如此融合而打

和枸杞混在茅台裏，再配以櫻桃利口酒，枸杞、當歸、香料糖

動，店主 Z He 在美學上確有自己的一套。

漿。濃濃的枸杞、花生香味，真是充滿了中國風的茅台新式飲

Tea Room 的菜單是一份報紙，我大致瀏覽了一下，發現

法。

這裏的雞尾酒基酒都是中國酒：茅台、菊花酒、紹興酒等等。

這是 Tea Room 的另一位店主 Alex Peffly 的點子。雖然 Alex

據了解，Tea Room 裡於茅台相關的還有酸梅茶／甘草雞

尾酒，三年貴州茅台配以酸梅茶、甘草利口酒、鹽、酸酒、湯

是美國人，但他對中國酒有自己獨特的見解。他認為中國酒都

力水、話梅。下次，你可以去試試這杯喔。 51

OCT 2018

Internet is Changing Our Drinking Way

互聯網對人們飲酒方式的改變 TEXT/ 文 Man Kin Fung

MUSE æ¨&#x201A;

MOUTAI Magazine

OCT 2018

hen mentioning "alcohol", the public is very

sensitive to this word. Just as the saying goes,

"Good news never goes beyond the gate, while

bad news spread far and wide". Everyone emphasizes

the evil brought by getting wild while drunk, but ignores the benefits of alcohol. Almost all the heroes of the past were addicted to alcohol. It not only highlighted their

great passion, but also had other benefits. According to

Li Shizhen's "Compendium of Materia Medica", "Drinking moderately has such effects as eliminating accumulated cold, relieving stagnation, curing cholera and malaria as

well as solving the difficulty in urination." For these heroes, alcohol not only strengthened their health (this thought

did exist at that time), but also brought great pleasure to

their leisure time. Besides heroes, many literati and elegant

scholars also needed alcohol as their inspiration. Cao Cao's "Short-Song Ballad" also said, "Let's all drink and sing

our song despite whether life is short or long". This short sentence also pointed out that alcohol provided much

creative inspiration at that time, leading to the birth of the

subsequent poems and songs. I think regarding drinking as a relaxation way was still one of the popular entertainment

cultures until the 1980s, but with the advent of the Internet,

the positioning of alcohol has begun to change subtly. What people need is no longer the physical pleasure brought by alcohol, but to savor slowly the mellow taste made from

wheat and grapes. Accordingly, the place where alcohol is

available has also changed from bars to more private places like high-end restaurants, wine cellars and even homes, but in fact everything is traceable.

I am involved in e-sports due to my job. This is indeed a

new trend for adults. In the past, it is hard to imagine that all entertainments are focused on one screen and the number

of audience for a game contest can repeatedly break records. Several years ago, people always used the benchmark of surpassing NBA to indicate a fast growing industry, but gradually, as the power of e-sports is expanding like a

chain reaction, even these traditional sports have to follow the trend, digitize themselves, and migrate to the Internet platform. Before becoming an e-sports company boss, I

often regarded myself as a designer, always wanted to open up new horizon, and was always in the thirst for knowledge. After all, in addition to imagination, the creation of texts or images is largely transformed from your knowledge and

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MOUTAI Magazine

OCT 2018

vision. To become a writer, you need to read different books. To become a famous painter, you need to refer to different famous paintings to understand the meaning behind each image. Therefore, the ability to accept the expertise in the creative industry is always higher than that of the average person. Frankly, to understand the key of becoming the trend for e-sports is not difficult. I am also affected and

indulged in the game world. But in fact this is also a self-

righteous thought, because what is involved is not just a trend culture, but the atmosphere and way of life in the whole society.

In response to the topic mentioned at the beginning that

the positioning of alcohol changed gradually in the 20th

century, I had asked young people in companies what were their holiday pastimes besides games? They constantly

mentioned various activities, but these activities were very

easy to sum upâ&#x20AC;&#x201D;depending on the network platform. I was curious and asked them, "Will you still go to drink and chat

at night?" Most adults who had been involved in the society for many years gave a surprising answer. They said, "You

can chat at home through voice software. As for drinking,

friends around do not have this habit. Everyone is also bad at drinking, so it is impossible to have an activity of just

drinking together." This gap between two generations has long been a matter that cannot be explained simply by

the ability of accepting, just as the saying goes, "there's a

generation gap between decades". Since the transformation

of modern people's thoughts is getting faster, the generation gap between every five years or even every three years is very common. Many historical cultures are passed down

and become a common language of today after hundreds of years of baptism. So is the popular culture like fashion,

which varies with seasons, however, for the young people

nowadays, they have been used to changing and adapting

quite quickly. As we know, the world of e-sports is changing every day. Up to 100 million enthusiasts around the world have to accept a new world every two weeks. Therefore, I

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MOUTAI Magazine

would say that they are accustomed to changing themselves rather than that they are highly adaptable. As all the holiday activities have been transferred to online platforms, these young people will no longer linger in the streets. A friend

who works in a social welfare institution once told me that

the "night-drifters" were still popular at the beginning of the

millennium; however, nowadays they almost no longer exist. Most people had migrated to online platforms, so he had

no way to find out the people in need until the emergence of e-sports. The game that was originally regarded as a

plaything became a means of communication between them.

The potential use of alcohol in the past was to help

people courageously meet new friends, and this demand

can also be met by the Internet. Many people have potential social phobia regardless of age. This is what everyone in the society has, but as long as they often contact with different people and deepen their communication with each other

through such means as language, words, and actions, they will gradually adapt to the situation and break through

their psychological barriers. On the other hand, because of the convenience of the Internet, they only meet the

prerequisites for contact with people, but do not implement the steps completely. Therefore, they are easy to rely on

people on the Internet. You may think many online scams a bit stupid and wonder why such awkward approach

always produces so many victims, but the Internet simply

omits some steps of life details. Just as you can't fully show your social rhetoric or courtesy through the Internet, these

things absent from the textbooks are the main cause of the generation gap between different age groups. Everything,

however, does not vanish into the air, but adopts a different form to further exist in human culture. Just as beer is

changed from a commercial drink to a pleasure of savoring wheat, e-sports is also a sport that is transformed from

games. Being promoted from the essence to a different level can also be understood as a progress of civilization. 57

OCT 2018

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MOUTAI Magazine

提起酒精，社會大眾對這兩字頗為敏感，所謂：「好事不

──依存於網路平台上。我好奇之下就問他們：「那晚上你們

卻忽略了酒精的益處，以往的古代豪傑無一不嗜酒，除了突顯

年人不禁暗聲叫糟，他們的原話是：「聊天的話在家裡用語

還會去喝酒聊天嗎？」，而答案對於大部份踏出社會多年的成

出門，醜事傳千里。」，大家都在強調酒後亂性帶來的禍害，

音軟體隨時都能聊吧，至於喝酒，身旁的朋友都沒有這些習

他們的豪情萬丈以外，連李時珍都在《本草綱目》中說：「適

慣，大家的酒量也很差，所以也不可能有活動是聚在一起喝酒

量飲酒可消冷積寒氣，燥濕痰，開鬱結，止水泄，治霍亂瘧疾

吧？」這種兩代之間的代溝早已非單純用接受能力就能理解的

噎膈，心腹冷痛，殺蟲辟瘴，利小便，堅大便。」，對這些豪

事情，俗話說：「十年一代溝。」，自從現代人思想的轉換速

傑來說酒精除了強身健體 ( 至少當時確實有這種觀念 )，亦是

度越來越快，五年一代溝甚至三年一代溝已經變得相當流行，

消閒的一大樂事，除了豪傑以外連文人雅士都需要酒精作靈

許多歷史文化至少都經過數百年的洗禮而奠定基礎，再流傳至

感，曹操的《短歌行》亦說：「對酒當歌，人生幾何？」，這

今成為一個共通語言，即便時裝這種跟隨季節性的流行文化也

句短短的話語也指出了酒精在當時提供了不少創作靈感，才有

是如此，但對於時下的年青人來說，他們早已經習慣改變並且

後續的詩詞歌庫出現。我想以喝酒為樂的消閒方式直到八十年

適應得相當迅速，要知道電子競技的世界每天都在變，全球上

代仍是其中一個流行娛樂文化，但當互聯網的出現，酒精的定

億位愛好者，每兩星期就得去接受一個新的世界，與其說他們

位開始有一些微妙的變化，大家需要的不再是酒精帶來人體快

的適應性夠強，倒不如說大家都習慣去改變自己的思路。而由

感，而是慢慢品嚐當中的醇厚，小麥、葡萄經過釀製的味道，

於所有假日消遣活動都轉到網上平台，也變相這些青少年將不

接觸酒精的地方也從酒吧變成高級餐廳、酒窖甚至家中這些更

再於街上流連，一位於社福機構工作的朋友曾跟我說，千禧年

私人的地方，但其實所有東西都有跡可尋。

後還流行住「夜青」的說法，可是現在夜青幾乎都不復存在，

因為工作的關係而接觸了電子競技，對於成年人來說這

大部份人都已經遷移到網上平台，令他們苦無對策如何找到有

確實是一個新的潮流走向，至少大家很難想像所有娛樂全部都

需要幫助的人，直到電子競技的出現，本來被大家視為玩物的

聚焦在一個螢幕上，也很難想像一個遊戲比賽觀看人數屢創新

遊戲卻變成了他們互相之間溝通的手段。

高，幾年前大家總以超越 NBA 作為樣板指出行業的增長，但

酒精在以往的潛在用途，是幫助自己壯膽去結識新朋友，

漸漸地電子競技的威力猶如連鎖反應一樣不斷膨脹，甚至令這些傳統運動也必須要跟隨潮流進行數碼化，並且遷移到網上平

而這個部份需求也可被互聯網滿足，與年齡無關不少人都有潛

站在一名設計師的位置上，亦總是不吝嗇開拓新的視野，令自

與不同人士進行接觸，透過語言、文字、肢體等令雙方交流更

在的社交恐懼症，這是社會上每人都有的小毛病，但只要常常

台進行。而在成為一家電子競技公司老闆之前，我更多時候是

深，總會逐漸適應並且突破自己的心理關口。但因為互聯網的

己總是處於求知若渴的心態，畢竟無論文字還是圖像的創作，

便捷性，他們只滿足了與人接觸的先決條件，卻沒有完整把步

除了想像力以外很大部份都是由你的學識、眼界而轉化出來的

驟實行下去，所以很容易對網路上的人產生依賴感，大家或許

東西，若要成為一名作家之前，就需要閱讀不同的書籍咀嚼更

覺得不少網路騙案發生有點愚笨，認為如此拙劣的手法為什麼

多的文字，若要成為一名畫家，就需要參閱不同的名畫理解每

總會產生如此多的受害人，但互聯網硬是把一些生活細節的步

個圖像背後的含義，所以從事創作行業的專材接受能力總是比

驟省略，正如你總不可能透過互聯網展露自己的社交辭令與禮

一般人高，要理解電子競技成為潮流的要領，說實話並沒有想

貌，這些教科書沒有明確記錄的事情才是不同年齡層之間認為

像中困難，甚至連我也受到影響沉迷在遊戲世界當中，但實際

有代溝的主因，但每樣事件總不可能憑空消失，而是會轉換型

上這也是一種自以為的想法，因為當中涉及的並非單單一個潮

態以不同形式繼續存在於人類的文化當中，正如啤酒由市井飲

流文化，而是整個社會生活的氛圍與方式。

料變成一項品嚐小麥味道的專業，電子競技亦是由遊戲轉化出

回應一開始所說酒精的定位在二十世紀逐漸改變，我有

來的運動項目，從一個本質提昇華至不同層次，也可以理解成

訪問過公司的年輕人除了遊戲以外，平常假日的消遣還有些什

文明的進步吧！

麼？他們滔滔不絕提出不同的活動，但要歸納起來也非常容易 59

OCT 2018

Enjoying Music is like Drinking Wine 聽音樂如飲酒 II TEXT/ 文 Joseph Tsui

MUSE æ¨&#x201A;

MOUTAI Magazine

OCT 2018

s the saying goes, "A suit makes a man."

of Beethoven Symphonies for reference. Today, Beethoven

to enrich our world. However, the eternal things

symphonic works of such composers as G. Mahler and D.

Nowadays, there are too many dazzling things

does not seem to be a must for every conductor. The

often have the most succinct coats, but they can withstand

Shostakovich seem to be more popular and serve as the

the toughest test.

touchstone of every conductor. Modern audiences have the

Like the best liquor, although with simple raw material

tastes different from before. On the one hand, the romantic

and packaging, it has the mellowest taste and is much more

and complicated performance style since the 19th century

high-end than the so-called good liquors packaged in various

has changed into a precise and slim performance style. On

ways in the market today. Such brands can withstand the

the other hand, composers' brilliant works are preferred.

test of time. For example, the Bauhaus-style architecture is

Mahler's symphony has an extremely brilliant sound effect.

succinct but not simple. Nowadays, the best-selling German

No matter how poor the orchestra is, playing his symphony

watch brands, such as Nomos and Junghans, all have such

will not depress the audience in terms of sound effect. As

an appeal and demonstrate the charm of succinctness.

the most innovative symphonic language, Shostakovich's

The world of classical music is as vast and profound as the

symphony is accompanied by impressive and novel

ocean. The works and performance versions are sometimes

rhythms. Coming from the era of former Soviet Union might

so dizzying. But even classical music is bound to be driven

be the humanistic reason for Shostakovich to fascinate the

by the market. Before the 1990s, if a conductor wanted to

audience. Compared with the instrumental arrangements

be recognized by the world, he had to record a complete set

of these two composers, Beethoven's symphony is a bit 62

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Franz Joseph Haydn 弗朗茨 · 約瑟夫 · 海頓

Haydn frequently appeared before the public, often leading performances of "The Creation" and "The Seasons" for charity benefits, including Tonkünstler-Societät

programs with massed musical forces. He also composed instrumental music: the popular "Trumpet Concerto", and the last nine in his long series of string quartets, including the "Fifths", "Emperor", and "Sunrise". A theme used in the "Emperor"

quartet, "Gott erhalte Franz den Kaiser" (the "Emperor's Hymn"; 1797), achieved

great success and became "the enduring emblem of Austrian identity right up to the First World War" (Jones); the melody was eventually used for the Deutschlandlied, whose third stanza is now the national anthem of Germany.

mild, not to mention his predecessors J. Hadyn and W. A.

Mozart. But for me, I prefer the "slim" symphonies from such composers as Hadyn and Mozart.

In fact, the taste of the audience is influenced by not just

music. Their life around affects their choice of music as well. Moreover, other arts such as film, painting, and literature

will directly affect their choices. Some seemingly succinct

works seem to be easy, but their internality is in fact worth

ruminating. The powerful drama impact created by modern

Wolfgang Amadeus Mozart

symphonic works may have existed in the works of the

沃爾夫岡 · 阿瑪多伊斯 · 莫札特

predecessors for a long time, such as Haydn's "Symphony No. 39 in G Minor". This symphony is not famous among

Mozart's new career in Vienna began well. He performed often as

a pianist, notably in a competition before the Emperor with Muzio

his works. Although it is mainly configured with stringed

Clementi on 24 December 1781, and he soon "had established

instruments, it can create a storm-like intensity in the first

himself as the finest keyboard player in Vienna". He also prospered

and last movements. This intensity is also accompanied by

as a composer, and in 1782 completed the opera Die Entführung aus

Symphony No. 25 and Symphony No. 40, were respectively

being performed "throughout German-speaking Europe", and fully

dem Serail ("The Abduction from the Seraglio"), which premiered

a kind of elegance. Mozart's two masterpieces in G minor,

on 16 July 1782 and achieved a huge success. The work was soon established Mozart's reputation as a composer.

composed at his age of 17 and during the last period of his

OCT 2018

life. Coincidentally, like Haydn, these two works are also in

G minor. The juvenile frivolity of No. 25 and the bleak north

wind of No. 40 bring a sense of anxiety even after their ends. If you want to hear the "blockbuster" work of the early

composer, then, Haydn's "the Seven Last Words of Christ" would be a must. There are several versions of this work,

including the orchestra version and chamber music version, but I personally prefer the string quartet version. Several

notes at the beginning of the work's first movement have made me inexplicably grieve. In the final movement

"Earthquake", four instruments describe the earth-shaking and I am immediately shocked by Haydn's genius. The

strength of these four instruments is no less than that of a

full orchestra and choir. At that moment I seem to be naked in front of a glare. If you want to find comfort for your soul from music works, there are two piano works by E. Satie, "Gnossienne" and "Gymnopedies". As a predecessor of the French Impressionist School, Satie's proposition is

against the trend of that era. He uses minimalist melody

and rhythm structure to inspire people. The bar lines even disappear from the music score of "Gnossienne", leaving

no dependence to the performers. However, this is in fact a tempting freedom. The organic combination of tune,

melody, and rhythm makes these two works still fascinating even if they have almost unchanged melody and very few

notes (compared with other works of the same era). This is as mysterious and secret as their names.

The appreciation and choice of art is a very personal

matter. Everyone has personal needs, which can be changed by time or geographical factors, or by your mood at the

moment. Faced with such a subjective moment, it is better to leave all the hustle and bustle behind.

俗話說，「人靠衣裝，佛靠金裝」。現如今，實在有太多

的眼花繚亂，豐富著我們的花花世界。不過雋永之物，往往擁有著最簡潔的外衣，但卻經得起最嚴厲的考驗。

像是最好的美酒，原料單一，包裝除去繁雜，卻有最醇

香的口感。比起如今市場的五花八門包裝下的所謂好酒，高出許多，這樣的品牌，便經得住時間的沖刷。如包豪斯風格的建

築，簡潔而不簡單。現如今暢銷的德國手錶品牌，如 Nomos 或是 Junghans 等，都具備這樣的吸引力，可見簡潔的王道。

古典音樂的世界裡，猶如海洋一般博大、深邃，作品和演奏版本，有時真是多到讓人頭暈目眩。不過即便是古典音樂，也必然會被市場所牽引。20 世紀 90 年以前，一個指揮家是

否被世人所認可，那必要錄製一套貝多芬（L. V. Beethoven）的交響曲全集以作參考。而如今，貝多芬似乎不是每位指揮

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家的必爭之地，而馬勒（G. Mahler）、肖斯塔科維奇（D. Shostakovich）等作曲家的交響作品似乎更受歡迎，成為每位

指揮家的試金石。現代的聽眾，有著與以往不同的欣賞口味。

一方面，自 19 世紀以來的浪漫、濃重演奏風格轉變為精準、清瘦演奏風格；另一方面，作曲家作品的選擇上，卻喜歡絢爛輝煌的作品。馬勒的交響曲，有著極其輝煌的音響效果，無論再差勁的樂團，只要把他的交響曲給演下來，從純粹的聽覺

上，絕對不會讓觀眾感到沉悶。肖斯塔科維奇的交響曲，最標新立異的交響語言，伴隨著的是令人印象深刻的新奇節奏。可能這是來自前蘇聯時期的作曲家，還有著特別吸引聽眾的人文原因。相比起這兩位作曲家作品的樂器配置，貝多芬的交響曲

便顯得有點清湯寡水了，更莫說他前輩海頓（J. Hadyn）與莫扎特（W. A. Mozart）了。不過對我來說，我更是偏愛這類「瘦骨清像」的交響曲，比如海頓和莫扎特。

其實聽眾的口味不僅僅是會受音樂的影響，自己生活的

周遭，都會影響著對音樂的取捨。而其他的藝術行當，比如電影、繪畫、文學等，更是會直接影響到自己的選擇。不過我認為，一些看似簡潔的作品，看似有著最好上手的外觀，但內在

卻是值得你細細咀嚼。近代交響作品所營造出來的強大戲劇衝擊力，可能在前輩作品當中，早已有之。如海頓的《G 小調第 39 號交響曲》，這首曲子即便是在海頓的作品當中，都不

算是出名的。此曲配器基本全是絃樂器，但在首尾兩個樂章當中卻能營造出如暴風雨般的強烈。這股強烈當中，不失一絲優

雅。莫扎特的兩首 G 小調佳作：《第 25 號交響曲》與《第 40 號交響曲》，一首創作於其 17 歲時，一首則是其生命最後的

交響曲創作之一。無獨有偶，和海頓一樣，這兩部神作亦同是

G 小調。25 號的年少輕狂與 40 號的北風蕭瑟，讓這兩部作品即便是休止的時候，都有著絲絲焦慮感。

想聽聽早期作曲家「大片感」的作品？那非海頓的《耶

穌臨終七言》莫屬。這部作品有好幾個版本，有樂隊的，也有室內樂的，我個人偏好絃樂四重奏版。作品第一樂章的起始小節，幾個音符下來已讓我感受到莫名的悲慟。聽聽那最終樂章《地震》，四把樂器如何描述天翻地覆，不得不被海頓的神來之筆所震撼。四把樂器所帶來的強度，不亞於一個滿員的樂團與合唱團。在那一刻我如同赤裸般呈現在一道強光面前。如果

說要從音樂作品中去尋找心靈的慰藉，有薩蒂（E. Satie）的兩部鋼琴作品《玄秘曲》和《裸體舞曲》。作為法國印象派的前輩大師，薩蒂的主張是有違其時之潮流。講究用極簡的旋律和節奏構造，來讓人思考。在《玄秘曲》的曲譜上，甚至連小節線也消失了，這一下子好像演奏者沒了依靠，但殊不知這是種具有誘惑力的自由。曲調、旋律、節奏等的有機組合，使這兩部作品即便比起同世代其他作品擁有幾乎不變的旋律和少得可憐的音符，但也仍夠魅力，正如其曲名，玄乎，秘乎。

藝術的欣賞抉擇，是很私人的事，每個人有不同的需求，

需求仍會因時間或地理的因素而改變，也可能因妳當下的那一刻心情而改變。面對著這麼主觀的時刻，不如不時褪卻一身繁華，未嘗不可。 65

OCT 2018

Indulging in Salzburg 醉在薩爾茨堡

TEXT/ 文 Natalya Cheung

MUSE æ¨&#x201A;

MOUTAI Magazine

OCT 2018

have seen such scientific research: "The music

related to love and freedom.

would affect their whole lives." I have no

million USD. In the 38th Academy Awards, the film won 10

that people listened to before the age of 14

After the film was released, the box office reached 159

doubt about this conclusion. Otherwise, when I think of

nominations and five key awards, such as Best Picture and

something related to music, why will I think of "doe, a deer,

Best Director, creating a historic chapter for Hollywood film.

a female deer; ray, a drop of golden sun"? â&#x20AC;&#x201D;This is our

The film was shot in Salzburg, Austria. Until now, the

initial enlightenment for the musical scales that make up

Salzburg Festival in the film still exists and attracts countless

Europe, when I enjoyed the mulled wine with cinnamon and

enjoyment. On the day when I arrived in Salzburg, a friend

wonderful music. In December, in the Christmas market of

musicians every year, bringing the world a supreme artistic

orange and got slightly drunk, I couldn't help humming the

living in Austria said excitedly that the scenes of the film

tune of "Edelweiss". When I was rolling on the meadow full

had been maintained to this day. Walking in the center of

of daisies in the Alps, I sang aloud "The Lonely Goatherd".

Salzburg, you can often encounter something related to

Obviously, you know that all these songs come from the

"The Sound of Music".

movie "The Sound of Music".

Blessed by music, Salzburg is particularly cute. If you

In this film, a novice nun changed a serious father and

want to enjoy the traditional Austrian family feeling in "The

guarded the childlike hearts of the mischievous children

Sound of Music" in Salzburg, you can choose to stay at

with music. It can be said that music is the cure for bringing

Romantik Hotel Gmachl, just 15 minutes' drive from the

this family that lost its hostess/mother/wife back to warmth.

old town center. Far from the hustle and bustle of the city,

On the movie poster, nun Maria opened her arms in the Alps,

this hotel provides not only quietness and privacy, but also

with short blonde hair and a breeze of freedom and joy. The

convenient transportation to the world's cultural heritage

film put the story of a family into the context of World War

city. When you get tired of the city, you can walk around the

II. The Nazi's iron hooves trampled on Austria and pushed

hotel or ride a bike on the lakeside, and get infinitely close

the children's father, a colonel officer, to be loyal to them.

to nature, which is unavailable for travelers living in the

Maria took the children to the Salzburg Festival, and when

downtown of Salzburg.

the prizes were awarded, the whole family fled the Alpine

Romantik Hotel Gmachl is the oldest family-run

border and escaped the Nazis. Perhaps music is about to be

business in Austria. It has been inherited for 23 generations

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MOUTAI Magazine

since 1334. Today's hotel is run by the 23rd-generation heir

Michaela and her husband Fritz. Michaela, a blonde beauty, always shows high artistic aesthetic, integrating modernity

into the traditions left by her ancestors. The color matching with great contrast and every exquisite craftwork are amazing.

At Romantik Hotel Gmachl, you can enjoy an immersive

hotel experience and various services provided by the

hotel. The hotel's host Fritz loves sports. In such a busy

job, running every morning is a must, and he has a great

record in the triathlon as well. So, he puts the concept of

"healthy sports" into the free service provided to the guests. The hotel has a fitness area of 1,500 square meters. In the morning, stepping on the morning dew, you can come to

the hotel fitness center and participate in a free yoga class. Under the guidance of professional teachers, stretch your

body to welcome the arrival of a new day. The terrace of the yoga classroom is also an excellent site for overlooking the town.

The swimming pool and gym also attract many

exercisers. Romantik Hotel Gmachl has two swimming

pools. The indoor swimming pool is on the same floor of

SPA fitness. Abundant lounge chairs are available. There is a fireplace-like electric stove with lifelike flames as well. Even if the outdoor winds or snows, the indoor pool is still as warm as spring.

As a traditional hotel run by family, Romantik Hotel

Gmachl attaches great importance to cuisine. All restaurant

ingredients are from organic farms, and some of them come from the hotel's own plantation. In your spare time, you can also care about the growth of fruits and vegetables in the

plantation. The meat is from its own butcher shop while jam is made by the hotel keeper. You may have a feeling of being a guest at a friend's house.

Romantik Hotel Gmachl has its own and excellent

House Wine (home brewed wine) as well. The wines of

neighboring France have long been world-famous and

expensive, but Austrian wineries have chosen to keep a low profile. Out of curiosity, I deliberately visit

a winery around Salzburg. People there make

vineyard terraces according to the terrain of

mountains. The fruit on the grape shelf is

not yet mature, but the signs of harvest have already appeared.

Most of Austria's wineries are

family-based. The one I visit is

managed by a couple. They

OCT 2018

they come from nature. The wine is also made

from nature. This has become his philosophy. He hates all artificial or chemical things, believing

that they will affect the taste and will be rejected by the body. Nature is not just his philosophy,

but is almost his belief.

I talk to a worker of the winery, "Picking grapes is

employ several long-term workers to make wine, offer tours

physical work. Do you feel tired?" The handsome worker

to the winery, and serve meals. Although the scale is small,

says politely, "Picking grape is the most relaxing part of

it is run very well.

our work. If we have grapes to pick, it means that we have

The hostess is an artist. She makes the wastes around

a good harvest. By contrast, it is really hard to take care

her into works of art. Cask lids are tied to the branches

of them. The difficulties start from the planting of grape

of the yard with ropes to serve as tables. If there are no

seedlings. Plants must keep a proper distance with each

guests, these tables will be collected to save space. Maybe

other. The soil nutrition is limited. So, the nutrition will be

the ingredients have absorbed the essence of nature, and

insufficient if the grapes are too dense. As a result, the wine

the cuisine of this winery is natural and artistic. Sausages

taste will not be strong enough. But if they are too sparse,

are attached to the wood, artichokes are like the lotus on

the harvest will be poor. Besides, it is also necessary to

Guanyin's hand, and tuberoses are wrapped in the Alpine

prevent insects, freezing, and insolation...." It's really hard

cheese to provide a very fresh and sweet taste. The cuisine

work. "So, picking grapes is our happiest time," the worker

is male by the host of this family who has never learned

makes a concluding remark.

cooking. Where do these ideas come from? He answers that 70

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時時刻刻展現出了極高的藝術審美，將現代融入了祖先留下來

曾經看過這樣的科學研究：「14 歲前聽的音樂，會對人

的傳統當中。那些大撞色的色彩搭配，和每一個精巧的工藝

的一生產生影響。」我對這個結論深信不疑，否則，怎麽在

品，都讓人贊嘆不已。

想到與音樂相關的事物時，會想到「鹿，是鹿，一只母鹿；

在羅曼蒂克歌瑪赫，妳可以享受沈浸式酒店體驗，足不出

光是金色的夕陽。」——這是我們對組成奇妙樂音的音階的最初啟蒙。12 月，在歐洲的聖誕市場，暢飲加著肉桂、橙子

戶，享受酒店提供的各式服務。酒店男主人 Fritz 熱愛運動，

調。在阿爾卑斯山長滿雛菊的草地上打滾的時候，大聲唱著

也有傲人成績。於是，他把「健康運動」的概念也放入了提

在如此繁忙的工作中，每天晨跑是必備項目，在鐵人三項賽中

的熱紅酒，微醺中，總是會情不自禁地哼起《雪絨花》的調

供給客人的免費服務當中！歌馬赫擁有 1500 平方米的健身區

的是《孤獨的牧羊人》，明

域。早上，踏著晨露，來到酒店健身中心，參加一堂免費瑜伽

眼的妳一定看出來了，這些

課，在專業老師的帶領下，舒展身體，迎接全新一天的到來，

歌曲，都來自電影《音樂之

瑜伽教室的露臺，也是鳥瞰小鎮景觀極佳的瞭望臺。

聲》。

同時，遊泳池和健身房長期有人在揮汗如雨，羅曼蒂克歌

這部電影，講述了見習

修女用音樂改變了嚴肅的父

瑪赫擁有兩個遊泳池，室內遊泳池在 SPA 健身同層，有絕對

心，可以說，音樂，是讓這

苗蹁躚起舞，就算室外刮風下雪，室內遊泳池仍然溫暖如春。

不用提前搶占的躺椅，還有一個壁爐樣子的電火爐，逼真的火

親，守護了頑皮的孩子的童

作為家庭管理的傳統酒店，在吃這方面，羅曼蒂克歌瑪赫

個失去了女主人 / 母親 / 妻

子的家庭重歸溫馨的良藥。

完全不含糊，餐廳食材全部來自有機農場，更有部分來自酒店

歐洲脊梁阿爾卑斯山脈上

勢。肉類就是來自自家的肉店，果醬，出自家裏阿姨之手。真

自己的種植場，閑暇之余，妳也可以過去關心一下蔬果們的長

電影海報上，修女瑪利亞在

有一種在朋友家做客的感覺。

張開雙臂，金色短發飛揚，

羅曼蒂克歌瑪赫也有自己的 HOUSE WINE（家釀葡萄

兩手之中，是自由與愉悅的微風。電影將一個家庭的故

酒），品質極佳。鄰居法國的葡萄酒早已世界著名，價格高企，

納粹的鐵蹄踐踏了奧地利，

個薩爾茨堡周邊的酒莊，人們依照山勢造出葡萄園梯田，葡萄

奧地利的酒莊卻選擇了保持低調。出於好奇，我特意探訪了一

事，放進了二戰大環境中，

架子上，果實尚未成熟，豐收的跡象卻已初見端倪。

並要求孩子們的父親，一名

奧地利的酒莊大多都以家庭為單位，我去的這家，由夫妻

上校軍官對他們效忠。瑪利

二人管理，雇有幾個長期的工人，釀酒、提供酒莊遊覽、提供

亞帶著孩子們參加薩爾茨堡

餐食，規模小卻做得有聲有色。

音樂節，頒獎時，趁勢全家逃過阿爾卑斯山邊境，逃出納粹

女主人是藝術家，她把身邊的廢物，都做成了藝術品，

的魔爪。音樂，大抵就是應該和愛和自由相關的。

小院子裏的樹枝上，綁上繩子，吊著酒桶蓋，便是桌子，沒有

影片上映後當年票房達到 1.59 億美元，一舉榮獲第 38 屆

吃飯的客人，收了就有廣闊的空間活動。也許是取得天地日月

奧斯卡金像獎十項提名並獲得最佳影片、最佳導演等五項大

之精華，這家酒莊連飯菜都做得天然又藝術，香腸攀附著枯

獎，寫下了好萊塢影壇歷史性的一頁。

木、朝鮮薊像觀音手上的蓮花，夜來香包裹著阿爾卑斯芝士，

這部電影，在奧地利薩爾茨堡拍攝，直至現在，電影中

一口下去，鮮甜得很！做菜的是這家的男主人，從來沒有學過

的薩爾茨堡音樂節依然存在，每年吸引著無數音樂家光臨，

烹飪，這些創意哪裏來？從自然來的，這是他的回答。做酒，

帶給世人無上藝術享受。一個長居奧地利的朋友在我抵達薩

也是從自然來，這已成為了他的哲學，他就是痛恨所有人工、

爾茨堡當日就激動不已地說，電影裏的場景，維持至今。走

化學的東西，認為這樣會影響口感也會被身體排斥。不要說哲

在薩爾茨堡市中心，常常會和《音樂之聲》撞個滿懷。

學，自然簡直是他的信仰。

有音樂加持的薩爾茨堡顯得格外可愛，如果想在薩爾茨

我和酒莊一個長期工人攀談起來了：「妳們很累吧，摘葡

堡享受音樂之聲電影中的傳統奧式家庭感覺，妳可以選擇入住羅曼蒂克歌瑪赫酒店，離古城中心僅 15 分鐘車程，便遠離了

萄什麽的也是體力活啊！」帥氣小夥禮貌的說：「摘葡萄已經

產城市之間的便利交通。逛膩了城市，還能在酒店附近踏青，

收了。而照顧他們才是真困難，從栽種葡萄苗開始就是，植株

是我們工作中最為輕松的部分了，有葡萄可摘證明我們已經豐

城市的喧囂，將靜謐和私密收入囊中，又享受和世界文化遺

之間要保證一定距離，土壤營養就那麽多，密了葡萄的營養被

在湖邊愜意騎車，和大自然無限接近，這是住在薩爾茨堡市

分薄，酒的口感不馥郁，可是太疏又影響收成，另外還要防蟲

中心的旅行者感受不到的。

害、防凍防曬防……」這真是太不容易的工作了。「所以，摘

羅曼蒂克歌瑪赫是奧地利歷史最悠久的家族生意，從

葡萄是我們最開心的時候！」小夥做了總結陳詞。

1334 年開始到現在，經歷了 23 代傳承。如今打理酒店的是

23 代傳人 Michaela 及 Fritz 夫妻，Michaela 這位金髮美人， 71

OCT 2018

Punta Arenas at South America

南美 Punta Arenas

—Kissing Selknam People's Toes —親吻 Selknam 人的腳趾

TEXT/ 文 hot rabbit

MUSE ć¨&#x201A;

MOUTAI Magazine

ur plane slowly glided in the air. In order to

look at the Andes all the way, when I flied from

Chile's Santiago to Punta Arenas in the south, I

deliberately asked the airline counter for a window seat on the left. However, I slept all the way. When I woke up and

opened the window shade, I didn't see any mountain, but

a plain. I seemed to have a dream and the whole mountain seemed to be moved away. When I arrived in the south of South America, even the Andes was on strike.

Without mountain barriers, the cold wind of the South

Pole raged unabated. I picked up my luggage and tightened my down jacket, preparing to enter the real "outside environment".

In Punta Arenas, Russian and French architectures

was maintained, with strong atmosphere of colony. When I

arrived at the main square, a group of children were holding banners and chanting slogans with childish voice. They

were so small and people around were less, but the children kept using the full volume in the cold wind, hoping to be

heard. They were saying that the trash can was there, please use it. From their eyes I knew that I was meeting with the successors of marine protection. Then, a tall blond man

walked straight to me. His name was Simon. He was a Swiss 73

OCT 2018

was already astonishing. It was even harder

to imagine how these children pulled up the tires as high as them. Their little hands must have been frozen in the bitter South Pole wind.

Just then, a lady came over. She was

the initiator of this action. "I'm a SwissChilean. I started this campaign with a

family fund, hoping to awaken people of insight and protect the ocean together.

If every school and company can join in, each carrying out regular cleaning for a

500-meter coastline, many a little will make

a mickle and it's better than doing nothing." "Are you tourists?" A man in a woolen coat came over and the lady spoke, "This is the

and just graduated from college. He served as a volunteer

Mayor." Then, I talked with the Mayor. The Mayor was not

pollution is getting worse and worse. Yesterday we cleaned

from top to bottom, it would be much easier and more

teacher in Punta Arenas during his gap year. He said, "Marine

ordinary. If environmental protection could be carried out

a 500-meter coastline with our school children and the

efficient. The Mayor recently issued a "ban on plastics bags".

amount of garbage we picked up was so astounding that

"Supermarkets and shopping malls will provide paper

we decided to stand up today and tell everyone that marine

bags or degradable plastic bags only. We're constantly

protection cannot be delayed." I turned my head and saw

publicizing the idea of sorting out garbage. It may take only

the black and ugly garbage on the ground. I believed that it

a few minutes for a person to sort out his own garbage, but

was just a small part of their beach-cleaning action, but it

it saves a few days for garbage field workers." I cannot agree 74

MUSE ć¨&#x201A;

MOUTAI Magazine

with the Mayor more.

the waters near China, forming a garbage continent in the

Arenas. At the request of the Mayor, municipal waste was

life. He suddenly strode into the garbage pile and took a

There was currently no waste treatment plant in Punta

ocean. This garbage would cause great damage to marine

strictly classified and transported to Santiago, thousands

handful of wires, "Look, if the turtle is entangled in this, it

of kilometers away, for recycling or scientific treatment

might not survive." I suddenly thought of a picture on which

(non-recyclable). Seeing my surprise, the Mayor said, "Yes,

a turtle was twisted by wires. "There is a way and it's right

you know that we are closer to the South Pole than to

there. It depends on whether you do it or not." He pointed

Santiago, but I believe that everything is worthwhile. If the

to the trash can and ended up with such words.

environment we live in is destroyed, the future of mankind

After saying goodbye to the children, I came to the

will be nothing." The children kept chanting slogans, and

sculptures in the central square. Magellan discovered

few steps, he turned around and said, "When seeing them,

stamped on the open sesame of the European colonistsâ&#x20AC;&#x201D;

the Mayor said politely, "I'll go and see my children." After a

this place and crowned the strait here with his name. He

we see hope, right?"

artillery, looking towards the sea. Under his left foot were

Behind the garbage pile collected in the beach-cleaning

the Selknam people, an aboriginal here. Thousands of years

action hung a row of posters. I asked a teacher to explain

ago, Selknam's ancestors crossed the Strait of Magellan

to me and he readily agreed. He said that Punta Arena was

in canoes and came to this land, where they had been

close to the South Pole. Due to its special geographical

nomadic for a living. On male adult rituals, they would

location and the distribution of ocean currents around

paint modern and fashionable body paintings, wear high

it, all the garbage of the coastline here would flow along

and face-covering headdresses, and play the legendary evil

with ocean currents to North America, Oceania, and even

spirits. The boys who were about to become adults would 75

OCT 2018

飛機在空中緩慢滑行，為了一直與安第斯山比肩，從智利

uncover these masks to indicate that they were not afraid of evil spirits and had the courage and strength to defeat

聖地牙哥飛往南部 Punta Arenas，我特意要求航空公司櫃檯

coating and white dots. Sometimes they painted stripes to

不見山，一片平川，好像只是做了個迷夢，山脈整個被挪移，

小哥給我左邊靠窗的位置，殊不知一路昏睡，醒來時，「開窗」

them. Selknam people painted their naked body with black

到了南美之南，連安第斯都罷工。

form a simple Mark Roscoe-style geometric pattern. They

沒有山脈阻隔，南極的寒風一泄千里，如入無人之境，拿

had never dressed more in the cold wind of the South Pole.

好行李，準備進入真正的「外部環境」，我拉緊了羽絨。

Legend had it that they would squat still for a long time to

Punta Arenas 小城裡面遺留了俄羅斯、法國建築，殖民

resist the bitter cold of Punta Arenas.

Thanks to their remote location, Selknam people

氛圍濃郁，抵達主廣場時，一群孩子拉著橫幅，奶聲奶氣的大

European colonists, but this did not make their lives easier.

卻一刻不停的在寒風中，用盡了全部聲量，希望被聽見。他們

聲叫著口號，他們是那麼的小，周圍的人是那麼的少，孩子們

became the last South American aborigines to meet

在說，垃圾桶就在那兒，請使用！天啊，確認過眼神，我們

As a nomadic tribe, Selknam people had lived on hunting

遇到了海洋保護接班人！這時，一位金髮高個帥哥徑直走了

for thousands of years. They were unaware that cattle and

過來，他叫 Simon，瑞士人，剛剛大學畢業，利用間隔年來

sheep were the private property of Spanish colonists, which

Punta Arenas 支教，他說：「海洋污染日益嚴重，我們昨天

rapidly intensified their conflict with European farmers and

帶著學校的孩子清理了 500 米海岸線，撿到的垃圾多到令人

greatly thinned out their population. More embarrassingly,

咋舌，於是，我們決定今天站出來，告訴大家海洋保護刻不容

in 1889, the Chilean government even passed an inhuman

緩。」我轉頭望過去，地上堆的黑黑醜醜的垃圾，一定只是他

policy that allowed the colonists to take 11 Selknam people

們淨灘行動的一小部分收穫，卻已觸目驚心，更難想像的是，

including an 8-year-old child to Europe and confine them to

娃娃們是怎樣把和他們一樣高的輪胎拖上來的，他們的小手，

the human zoo.

一定在刺骨的南極吹來的風中凍得通紅。

In such a zoo, they were visited, photographed, and

正說著，一位女士走過來，她是活動發起人，「我是瑞士、

forced to perform 6-8 times a day like a gorilla or monkey.

Their living environment was extremely bad. Most of the 11

智利混血，我用家族基金啟動了這個活動，希望可以喚醒有識

people did not even make it to Europe.

各自認領 500 米海岸線，定期清潔，聚少成多，總比什麼都

之士，一起保護海洋，如果每個學校每個企業，可以加入進來，

people did not return to their homeland alive, and some

不做來得好。」「你們是遊客嗎？」一位穿著呢子大衣的男士

Among the sculptures of the central square, only the

走過來了，女士說話了：「這位是市長先生。」啊！市長先生！

feet of Selknam people were glittering, and you might

我和市長先生攀談起來。這位市長先生可不一般，如果環保可

realize at first glance that they were favored by everyone.

以從上至下，會輕鬆有效很多。市長先生前不久頒佈了「禁塑

It turned out that there was a Spanish navigator who once

令」，「超市、商場只會提供紙袋或者可降解塑膠袋！我們還

promised a Selknam that if he could bless him to return

在不斷的宣傳，讓大家做好垃圾分類，一個人可能只需要花幾

safely to his homeland and gain wealth, he would come

分鐘的時間做好自家垃圾分類，但是可以省下垃圾場工人幾天

back and kiss his toes. As a result, this Spaniard was lucky

的時間。」市長先生說得太對！

enough to cross the rough sea safely, return to his home

Punta Arenas 市內目前沒有垃圾處理廠，在市長要求

country and come safely to Punta Arenas again. He kept his promise. Since then, kissing Selknam's toes had become a

下，城市垃圾嚴格分類，運到幾千公里外的 Santiago，回收

there were still 3,000 Selknam people alive; in 1945, only

訝的神態，說道：「沒錯，你要知道，我們這裡離南極可比

可回收的，不可回收的進行科學處理。市長先生看我露出驚

blessing ceremony among the colonists' voyagers. In 1896,

去 Santiago 近多了，但是我相信一切是值得的，我們生存的

25 Selknam people were recorded; in 1974, the last pure-

環境被破壞了，人類的未來也是一片虛無。」孩子們一刻不停

blooded Selknam Ángela Loij died, and it was no longer

的叫著口號，市長先生有禮貌的告辭說：「我去看看我的孩子

possible to find a toe to kiss. What I could do was to gently

們。」走了幾步，又轉過來說，「看到他們就看到了希望，對

touch and kiss the toes of the sculpture. After thinking of the

嗎？」

children in the cold wind, the Mayor, the lady who initiated

在淨灘收穫的垃圾堆後面，掛著一排招貼畫，我請求一位

the environmental protection action, and Simon who said

to us, "We have art lessons for our children and will rehearse

老師為我講解，他欣然應允，他說，Punta Arena 接近南極，

glacier ice and penguins of the South Pole, I gave the golden

有垃圾都會跟著洋流流到北美洲、大洋洲，甚至中國附近海

由於她特殊的地理位置及周邊的洋流分佈，這裡海岸線邊的所

musical plays. You're welcome to see them", as well as the

域，形成茫茫大洋中的垃圾大陸。這些垃圾會對海洋生物造成

toe a big kiss without hesitation.

MUSE 樂

MOUTAI Magazine

巨大傷害，他突然大步流星的

啟齒的是，1889 年，智利政府

「你看，如果海龜被這個纏住，

許殖民者將 11 位 Selknam 人

甚至通過了一項非人決議，允

走進垃圾堆，拿起一捧電線：

帶去歐洲，關進人類動物園！

它也許就活不了。」我突然想

（HUMAN ZOO），其中甚至

到之前看到一個被電線纏到畸

包括一位 8 歲的孩子！

形的海龜圖片。「辦法是有的，

在這樣一個動物園，他們

就在那兒，就看你做不做了。」他指著垃圾箱，用這樣的句子

每天像猩猩猴子一樣被參觀、

告別了孩子們，我們走到

環境極端糟糕。這 11 個人當

拍照、每天表演 6-8 次，生活

結了尾。

中，大多數沒有能活著回到故

了中心廣場的雕塑群，麥哲倫發現了這個地方，給了這裡的

土，部分人，甚至沒能成功抵

海峽冠上了他的名字，他雄赳赳的踏著歐洲殖民者敲門磚——

達歐洲。

Selknam 人。數千年前，Selknam 的祖先劃著獨木舟，跨過

閃，一看就是得到了眾人恩寵。原來，有一個西班牙航海家，

會在男性成人禮上，塗上現代而時尚的身體彩繪，帶上高高

土，獲得財富，他一定會回來親吻他的腳趾，結果這個命大

在中心廣場的雕像群像中，唯有 Selknam 人的腳金光閃

火炮，望向大海的方向。他的左腳下，是這裡原住民——

曾經給一個 Selknam 人許諾，如果能保佑他平安無事回到故

麥哲倫海峽，來到這片土地，一直以來，以遊牧為生。他們

的西班牙人，真的安全的跨過洶湧海浪，回到母國又安全的

聳起遮蓋面部的頭飾，扮演傳說中的惡靈，而即將成年的男

再次來到 Punta Arenas，他沒有食言。從此，在殖民者航海

孩們，則要將這些面罩揭開，表示他們無懼惡靈，並有擊潰

人中，親吻 Selknam 的腳趾，變成了一種祈福儀式。1896 年，

他們的勇氣和力量。Selknam 人塗黑赤裸的身體，點上草間

尚有三千 Selknam 人在世；1945 年，記錄在冊只有 25 人；

彌生同款的白點，有時畫上條紋形成簡潔的馬克 · 羅斯科風

1974 年，最後一個血統純正的 Selknam 人 Ángela Loij 逝世，

格的幾何圖案，南極的寒風從未讓他們穿得更多，相傳他們

要找一個可以親吻的腳趾再也不可能。唯有，輕輕撫摸親吻

會長期蹲下靜止，抵禦 Punta Arenas 的刺骨嚴寒。

雕像的腳趾，你會再次回到 Punta Arenas，我想到了寒風中

得益於 Selknam 人所處的偏遠地理位置，他們成為了最

的孩子、市長大人、發起環保活動的女士、對著我們說：「我

晚碰見歐洲殖民者的南美洲原住民，這並沒讓他們的生活更

們給孩子們加了藝術課，會排練音樂劇，歡迎你們來看。」

加輕鬆。作為遊牧民族的 Selknam 人幾千年來都以狩獵為生，

的 Simon，以及不遠的南極的藍冰及企鵝，毫不猶豫的對著

他們無法意識到牛羊是西班牙殖民者的私有財產，這讓他們

金光閃閃的腳趾，來了一大口！

和歐洲農場主之間的矛盾迅速激化，數量大量減少。更羞於 77

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on the world map

茅台在全球

on the World Map

Li Baofang presented the customized commemorative Moutai to Ma Yun 李保芳向馬雲贈送專門為其定制的茅台紀念酒

cooperation in such aspects as technology, brand and business,

Ma Yun Visited Moutai Again and Talked with Li Baofang

and achieved remarkable results. In particular, the new retail

with online and offline integration has enabled Moutai to further

After visiting Moutai Group and leaving the praise of "the

improve the level of "intelligence". Li Baofang pointed out that

world's fine liquor" in 2011, seven years later, on September

in the past two years, through "Tmall Supermarket", Moutai sold

7, Alibaba Group Chairman Ma Yun led a team to visit Moutai

nearly 100 tons of liquor and more than 6,000 cases of Umeet new

again. At the symposium held overnight, both Ma Yun and Li

products; during the Alcoholic Beverage Expo last year, on the "9.9

Baofang expressed their willingness to promote further strategic

Moutai Super Brand Day", Moutai's sales volume reached 30 tons,

cooperation between the two parties.

setting a record of single product, single store and single brand in

Ma Ningyu (Deputy Secretary-General of Guizhou Provincial

Tmall's alcoholic beverage category.

Government and Director of Guizhou Provincial Big Data Bureau),

"We will consider how to demonstrate Moutai's taste, culture,

Hu Xiaoming (Alibaba Cloud President), Wen Jia (Alibaba Group

and characteristics during the sales in the future. If Alibaba can

Group Vice-President), Tao Xuefei (Alibaba Group Vice-President),

make a new way to meet Moutai's taste and creativity. This is also

Vice-President), Jing Jie (Tmall President), Li Shaohua (Alibaba

help Moutai to establish online and offline marketing, we must

as well as Zhang Deqin, Liu Hanlin, Yang Daiyong, Wang Li, Wan

a test for Alibaba," Ma Yun said. Using blockchain technology

Bo, Wang Chonglin (Moutai Group and Moutai Co., Ltd. leaders),

to crack down on counterfeiting was also a comprehensive

Fan Ningping, Huang Wei (General Manager Assistants of Moutai

cooperation Ma Yun hoped to carry out with Moutai. It was not just

Co., Ltd.), and other related directors attended the symposium.

a systematic cooperation, but would also enhance Moutai's future

In the past two years, Moutai Group has maintained interactive

innovation, future data resources, customer resources, and supply-

and frank exchanges with Alibaba Group, carried out in-depth

side reform. 78

HARMONY 和

MOUTAI Magazine

Ma Yun expressed his full support for Li Baofang's proposed

route of broadening cooperation. "We expect to combine the innovation spirit of Guizhou Big Data and Alibaba's resources

with Moutai's wholehearted reform so that we can create a classic model for China's data cooperation."

馬雲率隊再訪茅台與李保芳等展開對話

2011 年到訪茅台集團留下「天下良酒」的讚譽後，時隔七年，

9 月 7 日，阿里巴巴集團董事局主席馬雲率隊再訪茅台。連夜舉行

的座談會上，馬雲與茅台集團公司董事長、總經理李保芳不約而同，相繼表達了推動雙方進一步戰略合作的意願。

貴州省人民政府副秘書長、貴州省大數據局黨組書記、局長馬

Festival at Moutai Town on September 30 every year to promote,

甯宇，阿里巴巴集團黨委副書記、合夥人、阿里雲總裁胡曉明，阿

inherit and innovate Moutai culture. The Festival also aims to set

里巴巴集團合夥人、副總裁聞佳，天貓總裁靖捷，阿里巴巴集團參

up a bridge of friendship and communication for the vast number

謀部副總裁李少華，阿里巴巴戰略合作副總裁陶雪飛，茅台集團和

of Moutai fans, and develop itself into an innovative cultural brand

股份公司領導張德芹、劉漢林、楊代永、王莉、萬波、王崇琳，茅

with unique Moutai characteristics.

台股份公司總經理助理樊甯屏、黃維以及相關負責人出席座談。

第二屆全球茅粉節

兩年來，集團公司與阿里巴巴集團保持互動、坦誠交流，在技

術、品牌、業務等方面深度合作，取得了明顯的成效。尤其是線上

2018 第二屆全球茅粉節在貴州省仁懷市茅台鎮啓動，來自全

線下融合的新零售、讓茅台進一步提高了「智慧」程度。李保芳指

球各地的近 100 名特邀嘉賓、近 200 名特約茅粉、近 500 名普通

出，兩年時間，「天貓超市」茅台銷售近百噸，悠蜜新品發售突破

茅粉與千餘名茅台文化愛好者齊聚茅台，交流茅台文化，探索奇妙

6000 箱；去年酒博會期間，「9.9 茅台超級品牌日」當天，茅台酒

茅台鎮之旅。

銷量就達 30 噸，創下了天貓酒水行業單品、單店、單品牌成交記錄。

2017 年開始，茅台集團於每年 9 月 30 日在茅台鎮舉辦全球性

「我們接下來要考慮如何賣出茅台的品位，賣出茅台的文化，

茅粉節，旨在弘揚、傳承和創新茅台文化。並為廣大茅台粉絲搭建

賣出茅台的特色。如果阿里能幫助茅台建立線上線下行銷，我們必

友誼和溝通的橋梁，把茅粉節打造成獨具茅台特色的創新文化品牌。

須要做出符合茅台品位、茅台創意的新路子。這也是對阿里的考

驗。」馬雲說。利用區塊鏈技術打假，也是馬雲希望與茅台展開的全面合作，不僅僅是系統性合作，而是能夠提升茅台未來的創新、未來的資料資源、客戶資源和供給側改革。

HKVF Delegation Visited Moutai

馬雲表示特別贊成李保芳提出的拓寬合作的路線，「希望把貴

On August 22, Tan Jinqiu (Tam Kam-kau, Chairman of

州大資料敢於創新、勇於創新的精神，阿里的資源和茅台全心全意

Hong Kong Volunteers Federation) led the HKVF delegation

的改革合在一起，打造一個中國資料合作的經典樣板。」

to visit Moutai. Li Baofang (Chairman and General Manager of

（李鐵金石羅晶宋浪李衛）

Moutai Group) and Zhang Deqin (Deputy General Manager of

Moutai Group) talked about brand building, social responsibility fulfillment, and related cooperation with the delegation.

Li Baofang introduced to the delegation the development

The 2nd Global Moutai Fans Festival (2018)

of Moutai Group as well as Moutai's mysterious geographical

environment, unique making technique, and persistent artisan

The 2nd Global Moutai Fans Festival (2018) was launched at

spirit.

Moutai Town, Renhuai City, Guizhou Province. Nearly 100 invited

Li Baofang said that Hong Kong was a window for China's

guests, 200 special Moutai fans, 500 ordinary Moutai fans, and

opening to the outside world and a window for Moutai to go

share their opinions on Moutai culture and explore the wonderful

market, take quality as the root and culture as the soul, and strive

more than 1000 Moutai culture enthusiasts gathered at Moutai to

abroad. Moutai would attach greater importance to the Hong Kong

Moutai Town.

to make the Hong Kong market the most representative overseas

Beginning in 2017, Moutai Group holds the Global Moutai Fans

market for Moutai. With a more open attitude, Moutai would carry 79

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out broader and deeper cooperation with all walks of life in Hong

Express GmbH attended the opening ceremony and set up a

Kong so that more and more Hong Kong people would favor and

booth in the event, bringing a charming cultural feast to the guests.

love Moutai.

According to reports, with the theme of "Pulse of the City", the

During the discussion, the delegation introduced the

"China Time 2018" event was hosted by the Senate Chancellery

relevant situation of HKVF and the poverty alleviation promotion

of Hamburg. More than 150 exhibitions and programs related to

associations in all walks of life of Hong Kong. The delegates said

Chinese art, culture, law, economy, health and sports would be

that Moutai Group had achieved today's achievements through

held, providing a window for the local audience to feel the cultural

the unremitting efforts and hard work of generations of Moutai

charm from the East.

Guizhou's economic and social development, but also to China's

up a Moutai booth. The booth was packed with audience and the

people. Moutai Group had made great contributions not only to

At the opening ceremony, Wisdom Express GmbH specially set

foreign affairs, politics, and culture. Moutai was a veritable and

guests of the event were invited to savor the Jiang fragrance taste

together with Moutai to make more contributions to poverty

about Moutai's brewing culture and China's liquor culture, leading

Moutai.

and the connotation of Chinese quintessence.

fragrant world-famous name card of China. They hoped to work

together. Besides, Moutai staff also gave a detailed introduction

alleviation and the common development of Hong Kong and

the local people to have a better understanding of Moutai liquor

(Song Lang)

(Guizhou Moutai Chiew I/E Co., Ltd.)

香港義工聯盟代表團到訪茅台

茅台帶德國民眾體驗中國文化

8 月 22 日，全國政協常委、香港義工聯盟及香港義工基金主

9 月 1 日，為期近一月的「China Time 2018」中國文化推廣

席譚錦球率香港義工聯盟代表團到訪茅台，與茅台集團公司董事

活動於德國第二大城市——漢堡市開幕，茅台集團公司與茅台德國

長、總經理李保芳，茅台集團公司副總經理張德芹就塑造品牌、履

經銷商 Wisdom Express GmbH 作為本次活動的贊助商受邀出席開

行社會責任及相關合作事宜舉行座談。

幕式，並在活動現場設立展位，為到場嘉賓們帶來一場韻味十足的

李保芳向代表團介紹了公司的發展情況，以及茅台神秘的地理

文化盛宴。

環境、獨特的釀造工藝和執著的工匠精神。

據悉，此次「China Time 2018」中國文化推廣活動由漢堡市

李保芳表示，香港是中國對外開放的視窗，也是茅台酒走向海

參議院主辦，並以「城市脈搏」為主題，期間將舉辦 150 多場關

外的視窗，茅台將更加重視香港市場，以品質為根、文化為魂，著

於中國藝術、文化、法律、經濟、健康和運動領域的展覽與節目，

力把香港市場打造成茅台酒最具代表性的境外市場。茅台將以更加

讓當地受眾可以足不出國便可感受到來自東方的文化魅力。

開放的態度與香港各界開展更廣領域、更深層次的合作，讓越來越

活動開幕式上，茅台德國經銷商 Wisdom Express GmbH 特地

多香港市民喜歡茅台、愛上茅台酒。

設立了茅台展位，展位前人頭攢動、絡繹不絕，到場嘉賓受邀一同

座談中，代表團介紹了香港義工聯盟及香港各界扶貧促進會相

品嘗醬香滋味。此外，茅台工作人員還對茅台的釀造文化、中國酒

關情況。代表們表示，茅台集團經過一代又一代茅台人的不懈努力、

文化作了詳細的介紹，讓當地人對茅台酒有了進一步的認識，更加

艱苦奮鬥才取得今天的成績，茅台集團在社會責任義務方面不僅對

瞭解中華國粹的內涵。

貴州經濟社會發展，更是對中國外交、政治、文化作出了巨大貢獻，是一張名副其實、香飄世界的中國名片。希望能與茅台一起攜手為扶貧攻堅及香港與茅台共同發展作出更多貢獻。

（宋浪）

（進出口公司）

Wang Yan Surveyed Guangzhou's Sales Market

In order to clearly analyze the sales market and achieve stable,

Moutai Led German People to Experience Chinese Culture

sustainable and high-quality development, on October 19, Wang

Yan (Board Member of Moutai Group) held a distributor meeting at

On September 1, the "China Time 2018" Chinese culture

the meeting room of Dragon and Lion Cap Co., Ltd.

promotion activity that lasted for nearly one month was started

After listening to the introduction, Wang Yan said that

in Hamburg, the second largest city of Germany. As sponsors of

distributors had a clear understanding of market price changes

the event, Moutai Group and Moutai's German distributor Wisdom

as well as supply and demand changes, indicating that they were 80

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MOUTAI Magazine

家免稅運營商有著良好的合作關係，免稅銷售管道遍佈全球。此次「茅台珍藏杜甫版」系列酒的推出是繼卡慕與茅台推出「茅台珍藏李白版」之後的又一中國文豪珍藏系列酒，標誌著茅台在國際免稅市場又添一名新成員。

diligent in developing markets. Moutai and distributors shared common interests and the same purpose of achieving stable, sustainable and high-quality development.

（進出口公司）

Moutai Presented at the World Food Summit

王焱調研廣州銷售市場

為清晰研判銷售市場，實現穩定、持續、高質量的發展，10

From August 30 to 31, World Food Summit 2018 was held at

月 19 日，茅台集團董事王焱在龍獅瓶蓋公司宣佈班子任免的間隙，

the Bella Center in Copenhagen, Denmark. 200 food and beverage

在龍獅瓶蓋公司會議室召開經銷商座談會。

brands from 32 countries participated in the event. Guizhou

王焱在聽取介紹後表示，經銷商對市場價格變化、供需變化有

Moutai Chiew I/E Co., Ltd. and Moutai's Danish distributor Aspri

著清晰的認識，說明是真正俯身在做市場。茅台和經銷商是利益共

Spirits International Aps attended the exhibition, bringing a

同體，目的都是實現穩定、持續、高質量的發展。

wonderful national liquor feast for the world's exhibitors.

Aspri Spirits International Aps set up a booth for Moutai liquor

in the center of the venue, which became the focus of the day's

Du Fu Moutai, Collector's Edition Unveiled in France

alcoholic beverages. According to reports, attending the World

Food Summit was Moutai's debut in the Danish market, attracting

a large number of exhibitors to the Moutai booth.

On September 4, the "Du Fu Moutai, Collector's Edition" jointly

The staff of Moutai enthusiastically introduced such products

launched by Moutai Group and France's Camus was unveiled at

as Feitian Moutai and Moutai Prince liquor to the guests, and

the Museum of the Asian Arts in Paris.

invited them to savor the Jiang fragrance taste and experience

Since its establishment in 1863, Camus Group has been

the charm of Chinese culture. It was worth mentioning that VI.ER

brewing for more than 150 years. The Camus family has been

AKVAVIT, the top Danish bartender who came to the exhibition,

generation. It has established good cooperative relations with

Moutai liquor with strong aroma and rich taste as the base liquor

of the "Du Fu Moutai, Collector's Edition" was another edition of

Besides, many guests at the scene shared their views and feelings

engaged in international duty-free business since the third

was very interested in Moutai. He said that he would use the

more than 300 duty-free operators all over the world. The launch

to make a special Moutai cocktail and introduce it to the local bars.

the Chinese literary giant liquor series after the launch of the "Li

about China's baijiu and Chinese culture with the staff of Moutai in

new member of Moutai in the international duty-free market.

茅台亮相全球食品高端峰會

Bai Moutai, Collector's Edition" by Camus and Moutai, becoming a

a harmonious atmosphere.

(Guizhou Moutai Chiew I/E Co., Ltd.)

8 月 30 日至 8 月 31 日，2018 年全球食品高端峰會暨全球食

茅台珍藏杜甫版在法國驚豔亮相

品展覽會在位於丹麥首都哥本哈根的貝拉展會中心舉辦，來自全球

藏杜甫版」酒于巴黎亞洲藝術館驚豔亮相。

進出口公司攜丹麥茅台經銷商 Aspri Spirits International Aps 公司

9 月 4 日，茅台集團公司與法國卡慕公司共同推出的「茅台珍

32 個國家的 200 家食品與飲料酒水品牌參與了此次活動。茅台酒

自 1863 年創立至今，卡慕集團已有 150 多年的釀造歷史，卡

出現在展會現場，為全球的參展者帶去一場美妙的國酒盛宴。

慕家族從第三代人開始從事國際免稅業務，至今已與全球 300 多

茅台丹麥經銷商 Aspri Spirits International Aps 公司為茅台酒

M UTAI

OCT 2018

on the world map

在會場中心位置設立展位，成為當日酒類飲品中的焦點。據悉，此

national quintessence, and strive to further promote the exchange

次出席全球食品峰會是茅台酒第一次在丹麥市場亮相，吸引了大量

between Eastern and Western cultures.

的參展嘉賓在茅台展位前駐足。

茅台蟬聯亞洲品牌 500 強

茅台的工作人員熱情洋溢地向在場嘉賓介紹了茅台飛天酒

亞洲食品飲料行業第一

與茅台王子酒等產品，並邀請他們親自品嘗醬香滋味，體驗中華

文化之魅力。值得一提的是，前來參展的丹麥頂級調酒師 VI.ER

8 月 29 日，由世界品牌實驗室和世界企業家集團共同編制和

AKVAVIT 對茅台產生了極大的興趣，他表示一定會用酒香濃郁、口

發佈的 2018 年《亞洲品牌 500 強》排行榜，於在香港召開的「亞

感厚重的茅台酒作為基酒，調製一款特別的茅台雞尾酒引入當地各

洲品牌大會」上揭曉，共有 22 個國家和地區的 500 個品牌入選，

大酒吧。另外，現場有為數不少的嘉賓表示對中國白酒和中華文化

茅台位列榜單總排名第 46 名，亞洲食品飲料行業第 1 名。

有所瞭解，並積極與茅台的工作人員們一起交流起了對中華文化的

《亞洲品牌 500 強》的評判標準是各個品牌在亞洲地區的影

瞭解和感觸，氣氛融洽。

響力，品牌影響力是指品牌開拓市場、佔領市場、並獲得利潤的能力。世界品牌實驗室評價品牌影響力的基本指標包括市場佔有率、

Moutai Ranked First Again Among the Food and Beverage Industry in the Asia's 500 Most Influential Brands

品牌忠誠度和亞洲領導力。

在《亞洲品牌 500 強》的食品飲料行業排行榜中，前幾名如

茅台等超級品牌都在增長，其中茅台以絕對的優勢蟬聯該榜單第一。根據茅台集團於今年 7 月發佈的半年報來看，今年 1 至 6 月，

貴州茅台共實現營業收入 333.97 億元，同比增長 38.06%；實現營業利潤 228.80 億元，同比增長 41.90%。閃耀的資料表明，茅台作

On August 29, "the Asia's 500 Most Influential Brands" 2018 list

為中國食品飲料行業的龍頭，仍然以強勁的勢頭佔據品牌優勢。

compiled and published by the World Brand Lab and iCEO Group

茅台蟬聯亞洲品牌榜行業第一表明，茅台作為中國白酒代表，

was unveiled at the "Asia Brand Summit" held in Hong Kong.

已經成為中國白酒品牌當之無愧的代表，同時，茅台也將通過自身

Among 500 brands selected from 22 countries and regions, Moutai

發展，為中國品牌走出國門做出表率，為中國經濟實現高品質發展

ranked 46th in the total list and 1st among the food and beverage

做出努力，並將肩負使命，勇擔重任，成為國粹的傳承者和發揚者，

industry in the list.

為進一步推動東西文化交流而繼續前進。

The evaluation criterion of "The Asia's 500 Most Influential

Brands" is the brands' influence in Asia, with "brand influence" being the brands' performance in market exploration, market

Moutai Won the "China Charity Award" Again

share and revenue. The benchmark for evaluation includes the brands' market share, brand loyalty, and Asian leadership.

Among the food and beverage brands of the Asia's 500 Most

On September 13, Moutai Group was selected into the

Influential Brands, several top super brands, such as Moutai, are

commendation list of the 10th "China Charity Award" announced

According to the semi-annual report released by Moutai Group in

Secretary of Moutai Group) received this collective honor on behalf

growing, and Moutai ranks first again with absolute advantage.

by the Ministry of Civil Affairs. Zhao Shuyue (the then Deputy Party

July this year, from January to June this year, Kweichow Moutai

of Moutai in the Great Hall of the People. On September 14, the

achieved revenue of 33.397 billion RMB, a year-on-year increase

China Charity Award News Briefing was held at Guiyang Airport.

of 38.06%, and achieved profit of 22.88 billion RMB, a year-on-

Chen Min (former Vice-Chairman of Guizhou CPPCC and President

year increase of 41.90%. The shining data shows that Moutai, as

of the Guizhou Charity Federation), Zhang Huiming (Deputy

the leader of China's food and beverage industry, still has a strong

Director of Guizhou Civil Affairs Department), Zhao Shuyue, and

momentum to take the brand advantage.

other award-winning representatives attended the meeting.

Moutai's ranking first again in the industry rankings of Asian

This was another winning of the "China Charity Award" after

brands indicates that Moutai has become a well-deserved

Moutai Group won the title of "Most Benevolent Enterprise Donor"

will also set an example for Chinese brands to go abroad through

Zhao Shuyue shared the deepest feelings about Moutai's receiving

representative of China's baijiu brands. At the same time, Moutai

in the 8th "China Charity Award" of 2013. At the news briefing,

its own development, make efforts to achieve high-quality

the 10th "China Charity Award". "Moutai has always adhered to the

development for China's economy, bravely shoulder the mission

mission of big brand and more responsibility. At the same time,

and responsibility to become the inheritor and promoter of

Moutai hopes that more individuals and groups will carry out 82

HARMONY 和

MOUTAI Magazine

charity together."

Presenting the "China Charity Award" to Moutai again was

a commendation for its contributions in charity. At present,

China had entered the decisive stage of building a moderately

prosperous society in all respects. Zhao Shuyue said that in the future, Moutai would continue its public welfare undertakings,

better carry out the undertakings, and contribute to win the battle against poverty and build a moderately prosperous society in all respects.

preset targets and achieved "stable and positive" progress in

茅台再度榮膺第十屆「中華慈善獎」

indicators, supply-side structural reform as well as transformation and upgrading. As of the end of June, Moutai Group had sold

9 月 13 日，茅台集團入選民政部公佈的第十屆「中華慈善獎」

80,000 tons of baijiu, a year-on-year increase of 62.8%. Among

表彰名單，時任茅台集團黨委副書記趙書躍代表茅台在人民大會堂

them, the sales of Moutai liquor reached 13,000 tons, a year-on-

領取了這份集體榮譽。9 月 14 日，中華慈善獎新聞通氣會在貴陽

year increase of 26.5%; sales revenue reached 41.8 billion RMB, a

機場舉行，貴州省政協原副主席、省慈善總會會長陳敏，貴州省民

year-on-year increase of 53.7%; total profits reached 21.8 billion

政廳黨組成員、副廳長張惠明，茅台集團黨委副書記趙書躍和其他

RMB, a year-on-year increase of 59.7%, achieving the highest

獲獎代表出席了該會議。

growth rate in recent years.

此次是茅台集團在 2013 年獲得第八屆「中華慈善獎 - 最具愛

At present, Moutai has ushered in the best era of development.

心企業」獎項後，再度榮膺第十屆「中華慈善獎」。新聞通氣會上，趙書躍分享了茅台此次領取第十屆「中華慈善獎」最深切的感受，

Moutai will use "culture" as the main support point in its journey of

茅台也希望更多的個體和群體一起來做慈善公益。」

forge ahead courageously with gratitude, take responsibility

building a world-class enterprise, keep in mind the entrustment,

「茅台長久以來，始終堅持大企業、大責任、大擔當的初衷。同時，

willingly, seize the opportunity of the new era, carry out the

茅台此次蟬聯「中華慈善獎」，是對其在慈善事業方面的肯定，

concept of high quality, and further spread Chinese culture to the

當前，我國已進入全面建成小康社會的決定性階段，趙書躍表示，

world while internationalizing the brand.

未來茅台公益不僅將繼續做下去，而且一定會做得更好，為打贏脫貧攻堅戰、全面建成小康社會貢獻力量。

茅台八度蟬聯「中國酒類品牌價值榜」第一李保芳獲「全球酒業十大年度人物」稱號

9 月 17 號，中國酒類流通協會和中華品牌戰略研究院聯合發

Moutai Ranked First Again in "Top 200 Chinese Liquors" Li Baofang Listed in "Top 10 Annual Figures of the Global Liquor Industry"

佈了第 10 屆華樽杯中國酒類品牌價值 200 強研究報告。其中，茅台集團位列中國白酒品牌價值第一名、中國酒類品牌價值第一名，這也是茅台第八次蟬聯該榜單榜首。茅台集團黨委書記、董事長、總經理李保芳獲得「全球酒業十大年度人物」稱號。

今年上半年，茅台圓滿實現了時間任務「雙過半」，收穫了三

個「穩中有進」，即主要指標增長好於預期，在專注實業上實現了

On September 17, China National Association for Liquor and

穩中有進；供給側結構性改革持續深化，在優化供給上實現了穩中

Spirits Circulation and China Brand Institute jointly released the

有進；發展不平衡不充分逐步扭轉，在轉型升級上實現了穩中有進。

research report for the 10th Huazun Top 200 Chinese Liquors. In

截至 6 月底，茅台集團完成白酒銷量 8.0 萬噸，同比增長 62.8%。

the rankings, Moutai Group ranked first among the most valuable

其中茅台酒銷量 1.3 萬噸，同比增長 26.5%；實現銷售收入 418 億

Chinese baijiu brands and ranked first among the most valuable

元，同比增長 53.7%；實現利潤總額 218 億元，同比增長 59.7%，

Chinese alcoholic beverage brands. This was the eighth time for

創下了近年來最高增速。

Moutai to rank 1st in the list. Moutai Group Chairman and General

當前，茅台迎來了發展的最好時代，茅台將在打造全球一流企

Manager Li Baofang won the title of "Top 10 Annual Figures of the

業的征途上，以「文化」作為主要支撐點，牢記囑託、感恩奮進，

Global Liquor Industry".

勇往直前、敢於擔當，搶抓新時代機遇，踐行高品質理念，在品牌

In the first half of this year, Moutai successfully fulfilled the

國際化的同時推動中國民族文化走向世界。 83

香飄世界百年相伴民族復興 The Aroma of a Century The Revival of a Nation