Moutai Magazine - International Edition Issue 24 Summer 2019

24 SUMMER 2019

Friend Circle of the Belt and Road 「一帶一路」朋友圈 Open up the Farthest Road

文化茅台，香醉世界

China's Development, An Opportunity to the World 中國發展，世界機遇

Joseph Sung: Treat Science with Humanism 沈祖堯：以人文精神對待科學

Accumulated Strength

蓄 勢待發

M EE T T HE T E AM

CONTRIBUTORS J. Tsui

CHINA KWEICHOW MOUTAI DISTILLERY (GROUP) CO., LTD. Maotai, Renhuai City, Guizhou Province, China 564501 KWEICHOW MOUTAI CO., LTD. Maotai, Renhuai City, Guizhou Province, China 564501

Consultant : Li Baofang, Li Jingren, Wang Yan Production & Advertising Sales Agent: ER HONGKONG HOLDING LIMITED Room 2103, 21/F, Sino Plaza, No.255-257 Gloucester Road, Causeway Bay, Hong Kong Tel: (852) 3580 2598 Fax: (852) 3580 2588

Not only a renowned DJ and classical music contributor, he is also good at life style story telling. With a Master Degree in Buddhist Studies from the University of Hong Kong, he starts history research and publishes articles on the Stand News, Music Lover etc.

Samuel Siu Publisher Francis Wong Chief Executive Officer Christine Yin Chief Executive Editor Jocelyn Chenlin Liao Art Director Johnny Woo Senior Project Editor Laura Su, Olivia Kwan

As an aviation geek and travel enthusiast, Samuel Siu has visited many exotic destinations and “forbidden areas” for vintage aircraft spotting and experiencing, including Iran and North Korea. Samuel used to be an infographic designer and also worked as a renowned radio news anchor in Hong Kong, where he collected unique insights on lifestyle.

Erika Leung

Photographer Han Xingxi, Li Lewei Translator Billy Yung, Olivia Kwan Project PR Meng Yuan, Mocha Du Marketing Executive Nikita Wan Advertising Enquiry Tel: (852) 3580 2598 Email: er-hk@everreliable.net

RIGHTS

Moutai Magazine (International Edition)

is published quarterly by ER HONGKONG HOLDING LIMITED under a license by KWEICHOW MOUTAI CO., LTD. Reprints, copy or use of any content in this magazine whether in whole or in part, shall only be allowed with the explicit written permission of KWEICHOW MOUTAI CO., LTD. No responsibility can be taken for unsolicited texts and photographs.

The views and opinions expressed or implied in the articles do not necessarily reflect the opinions of the publisher, editors or the license holder. All contents in this magazine have been complied with the best of our knowledge, but no warranty or representation is given as to its accuracy, completeness, relevance, timeliness or otherwise.

Moutai Magazine (international edition) appears quarterly with editions published under cooperation or license in two languages.

Sponsor: Top Gainer Industrial Limited

Independent author, translator, marketing & communications consultant.

Translated works (into Chinese) "The Blue Bottle Craft of Coffee". Co-founder, Editor-in-chief of "Fragrance Moment" magazine, the world's first Chinese fragrance lifestyle magazine, the unique Chinese magazine allowed to be displayed in public areas in Paris' 5-star hotels in 2012-2013.

Special Thanks :

JUN 2019

“The language of friendship is not words but meanings.”

-- Henry David Thoreau Building up international relation is an eternal topic nowadays. In order to maintain the relationship, we not only need to hold on to the similarities and common goal, but also need to embrace differences.

In Moutai Magazine issue 24, we will: Look into the opportunities that the “Belt and Road” Initiative brings to China and the world; Enjoy Cultural Moutai’s Trip to South America; Join the largest event of Chinese brand held by Moutai in East Africa; Converse with Joseph Sung about the connection between science and humanism; Sail to Hemingway’s “second hometown” and get to know his liquor story; Travel from the Chishui River to the Rhine; Appreciate Montreal with Grande Dame of Sherbrooke Street; And have an insight into our neighbor “Slav”.

「友誼的語言無關詞句，而在於意義。」 — [ 美 ] 亨 利·大 衛·梭 羅 國際關係的建立是一個經久不衰的話題。 為了維繫良好的關係，我們不僅需要找到彼此的相似之處和共同目標， 更需要包容彼此的差異。 本期 Moutai Magazine，我們將帶您 ： 探究「一帶一路」帶給中國和世界的機遇 ； 享受文化茅台南美之旅 ； 深入茅台在東非舉行的最大規模中國品牌活動 ； 與沈祖堯進行關於人文精神和科學的對話 ； 來到海明威的「第二故鄉」 ，品讀他與酒的人生故事 ； 從赤水河到萊茵河 ； 跟「舍布魯克街的貴婦人」一起，享受蒙特利爾 ； 了解我們的鄰居「斯拉夫」 。

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天 地 廣闊

All-Embracing 包 羅萬象

M OUTAI MAGAZINE

C ONT EN T

ISSUE #24 2019

SPECIAL

10 C O V E R STO RY The cover of issue 24 is inspired by the phenomenon of giving “likes” on social media platforms, symbolizing the world’s positive anticipation and great expectation on “the Belt and Road” Initiative as well as praise for Kweichow Moutai, and representing international relation is as close and friendly as interpersonal friend circle, which will facilitate Kweichow Moutai’s pace of moving towards international.

本期封面靈感來源於社交媒體上好友之間的「點讚」，寓意著世界對「一帶一 路」的良好預期和厚望以及對貴州茅台的讚許之意，也代表在「一帶一路」大 背景下的國際關係如同人際朋友圈一般緊密和友好，為貴州茅台「走向國際」 助力。 8

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The "Belt and Road" Initiative: The Development of China, An Opportunity to the World 一帶一路：中國發展，世界機遇 Open up the Farthest Road, Cultural Moutai's Trip in South America 開拓最遠南美路，「文化茅台」香醉世界！

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Moutai Held the Largest Event of Chinese Brand in East Africa 茅台在東非舉行最大規模中國品牌活動

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Joseph Sung: Treat Science with Humanism 沈祖堯：以人文精神對待科學

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ETIQUETTE 禮

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68

"I drink, therefore I am." Hemingway's Liquor Story 「我喝，故我在」以酒為伴的海明威

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From the Chishui River to the Rhine 從赤水河到萊茵河

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Grande Dame of Sherbrooke Street Shows You What to Appreciate in Montreal 跟「舍布魯克街的貴婦人」一起，享受蒙特利爾

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Artistic Pilgrimage: A Review of Art Basel Hong Kong 2019 藝術朝聖——2019 香港巴塞爾藝術展

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Moutai on the World Map 茅台在全球

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JUN 2019

一帶一路：

The "Belt and Road" Initiative:

The Development of China, An Opportunity to the World 中國發展，世界機遇

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JUN 2019

thousand US dollars. Its growth rate of 6.6% ranked first

Strength: China's economic performance has won praise from the world

among the world's top five economies, contributing nearly

30% to the global economic growth. China continues as the

This year, the second "Belt and Road Forum for

biggest contributor to the global economic growth.

International Cooperation" was held in Beijing. In 2019, the

International Monetary Fund (IMF) announced that it would

Potential: New development space hidden in the big market

trim the global economic growth forecast, but China is the

only major economy whose economic growth forecast this

From the sustainable growth of consumption to the

year has been raised, which has become a highlight in the

new opportunities of industrial transformation, China's

"Global Economic Weather Map".

economic potential continues to be tapped.

"The world needs China, and the global economic

The space of the consumer market is very large -

growth cannot be achieved without China's sustainable

"The China market is full of great imagination." Wang

development." Lagarde, the chairman of IMF, said during the forum.

Hualei, the general manager of Enohub Pte Ltd in Singapore,

growth of China grew by 6.4% year-on-year in the first

partners and initially reached a cooperation agreement with

looked very excited. During the forum, he gained a lot of

Despite many external uncertainties, the economic

several Chinese companies.

quarter of this year, achieving a smooth start under pressure

China has the unique market potential in both buying

and challenges, continuing to play the role as a "stabilizer"

in the global economy. By witnessing China's unexpectedly

from and selling to the world with a huge consumer market

economy as "stable and resilient".

growing middle-income group.

of nearly 1.4 billion people and the world's largest and most

exceeding performance, foreign media recognized China's

Data shows that in 2018, China's total retail sales of

"When I first visited China 10 years ago, I realized that

the future of Hungary would largely depend on its relations

consumer goods reached 38.1 trillion yuan, with a year-

attended the forum, stated after witnessing the economic

the national retail and catering enterprises achieved sales

on-year increase of 9%. During the Spring Festival of 2019,

with China." Orbán, the prime minister of Hungary who

of over 1 trillion yuan, and the total amount of online

development in China that he firmly believed China would

transactions of UnionPay reached 1.16 trillion yuan. "Two

play a more positive role in the currently ever-changing

'trillion yuan'" has caught the world's attention.

world.

According to the data of 2018, in the China market, about

As China's economic strength enhances, an increasing

750 new businesses were created every hour, creating more

number of Chinese enterprises have gone abroad and

than 1,500 jobs. The import and export value of foreign

become the main force in building the "Belt and Road".

trade exceeded 500 million US dollars, and people spent

The "Belt and Road" Initiative is a bridge connecting

4.3 billion yuan on shopping and catering. The courier

China market and the world stage.

companies handled more than 6 million shipments...

Data shows that in the past six years, the value of trade

Unlimited opportunities for industrial transformation –

between China and countries along the "Belt and Road"

"From the manufacturing country to the manufacturing

has exceeded 6 trillion US dollars, during which Chinese

enterprises have directly invested over 90 billion US dollars

power, China is relying on independent innovation,

along the route. Meanwhile, Chinese enterprises have

the world." Dong Mingzhu, the chairman of Gree Electric

research and development as well as technology to change

and built 82 overseas cooperation zones in the countries

Appliances Inc. said in the forum.

also turned in more than 2 billion US dollars for the host

As for the potential of the manufacturing industry in

country's taxes and fees, creating nearly 300,000 jobs for the local area.

China, international capital also votes with actual actions.

economic power and its increasing level of importance on

of Foreign Exchange, in 2018, direct investments to

According to the statistics from the State Administration

The solid data indicates China constantly enhancing

manufacturing industry accounted for 19% of the entire

the world stage.

non-financial sector, and the scale of investment increased

In 2018, the economic aggregate of China has reached

by nearly 40% compared with the previous year. For many

90 trillion yuan, and its per capita GDP was close to 10

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GUANGZHOU / HANOI / KUALA LUMPUR / MALAYSIA / JAKARTA / INDONESIA / SRI LANKA / COLOMBO / KENYA / DJIBOUTI / GREECE / ITALY

XIAN / URUMQI / PAKISTAN / TEHRAN / ISTANBUL / MOSCOW / BELGIUM / ITALY

The Belt and Road

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JUN 2019

years, the manufacturing industry has been one of the top

e-commerce transaction volume increased by 25.1% in

two attracting the most direct investments in China.

2018....

China's economy is undergoing a self-pressurizing trial.

Statistics shows that the current dynamism represented by

Vitality: The reform and opening-up policy stimulates high-quality development of new vitality

intelligence, high-end and high-tech contributes more than one-third to China's economic growth and more than twothirds to urban new jobs. The value and "temperament" of China's economy is changing.

Expanding the foreign market access in a broader field,

Regional development goes hand in hand -

strengthening the international cooperation in intellectual

Just like the water flow, greater altitude intercept leads

property protection, increasing imports of goods and

to stronger potential energy. Compared with the developed

services on a larger scale, more effectively implementing

countries, the urbanization rate in China still has a gap, and

the international macroeconomic policy coordination

the regional development is very different, which is both a

and paying more attention to the implementation of the

challenge and an opportunity of potential.

opening-up policy...

The "Belt and Road" has turned the western region in

At the opening ceremony of the forum, President Xi

China into a new frontier. "The opening of the new land-

Jinping announced that China will adopt a series of major

greatly reduces the transportation time from western China

and structural arrangements and promote a higher level

sea channel not only saves transportation costs, but also

reform and opening-up measures, strengthen institutional

to Southeast Asia," said Lee Hsien Loong, the prime minister

of opening-up to the outside world, attracting the global

of Singapore in the forum.

attention.

In the first quarter of this year, Chongqing achieved a

"In the future, we will continue to significantly reduce

total import and export value of 131.53 billion yuan, which

the negative list and promote the modern opening-up of

Among them, the total import and export volume of the

agriculture." "Strengthen the protection of the legitimate

was an increase of 21.9% over the same period last year.

the modern service industry, manufacturing industry and

countries along the "Belt and Road" increased by 34.6%.

rights and interests of foreign intellectual property rights and

Besides Chongqing, the trade volume between Hunan

prevent compulsory technology transfer"... With these heavy

and the countries along the "Belt and Road" in 2018 was

measures, China's investment and business environment

80.26 billion yuan, with a year-on-year increase of 36.5%.

will undoubtedly be more attractive.

Harbin has become the largest exporter of e-commerce

"Mr. Xi Jinping's major measures for China's further

parcels to Russia for many years. Zhengzhou's cross-border

reform and opening-up have assured the world with 14

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the promotion of innovation and development, China's

certainty, confidence and hope." Guterres, the Secretary

economy is accelerating towards high-quality development.

General of the United Nations, highly praised.

On the display walls alongside the main channel in the

Despite the slowdown in global trade and investment

growth, China's actual use of foreign investment was

forum, pictures with high resolution were showing the

countries. Over 60,000 new foreign-funded enterprises were

innovation: including the moment of the detector "Chang'e

world's major achievements in science and technology

138.3 billion US dollars in 2018, ranking first in developing

4" successfully landing on the back of the moon, the first

established throughout the year, which was an increase

trial of the large-scale amphibious aircraft on the water, and

of 69.8%. The intensive release of a series of open and

the successful launch of the world's first QUESS named "Mo

favorable policies starting from this year has made our

Zi"...

country's attractiveness to foreign investment continue to

Innovation is productivity. Enterprises rely on it, and the

increase.

country depends on it.

In its latest edition of annual Doing Business report, the

"We must conform to the development trend of the

World Bank has raised China's ranking by 32 at a time. As the ranking jumped sharply, China's determination to continue

fourth industrial revolution, jointly grasp the opportunities

pace did not slow down.

jointly explore new technologies, new formats and new

players. In the first quarter of this year, the scale of tax

paths, and build a digital and innovative 'Silk Road'."

of digitalization, networking and intelligent development,

to optimize its business environment was not shaken and its

models, explore new growth dynamic and development

China currently has more than 100 million market

President Xi Jinping issued an initiative to strengthen

reduction in China exceeded 340 billion yuan, and the

innovation.

scale of tax reduction in the whole year was nearly 2

Data shows that in 2018, the national research and

trillion yuan. At the same time, China has put more efforts into the promotion of "streamlining administration and

experimental development expenditure increased by 11.6%

access, increases intellectual property protection, and

increase of 0.03 percentage points over the previous year.

than the previous year, and the ratio to GDP was 2.18%, an

optimizing services" policy, continues to broaden market

The construction of the innovation center for science and

treats domestic and foreign investors equally. The reform

technology with great global impact in Beijing and Shanghai

measures are also deepening.

was accelerated. The construction of the international

With the reform and opening-up as the driving force and 15

JUN 2019

science and technology innovation center in GuangdongHong Kong-Macao Greater Bay Area was implemented.

The construction of three comprehensive national science centers in Huairou District of Beijing, Zhangjiang District of Shanghai and Hefei of Anhui Province is progressing

smoothly. Hainan Province is driving the implementation of innovation-driven development strategy...

"The predictability of China's development trend is a

valuable quality in today's world." Raffarin, the former prime minister of France, said that China, which has undergone tremendous changes, is a portrayal of Chinese people's courage to reform.

Charm: China brings more opportunities to the world Information from the press conference in 27th Summit

Forum showed that during the preparatory process and

the event, the parties reached 283 pragmatic results. The

Business Conference signed a total of more than 64 billion US dollars in project cooperation agreements.

"We will further reduce the tariff level, eliminate various

non-tariff barriers, and open up the big China market. We welcome high-quality products from all over the world."

At the opening ceremony, President Xi Jinping said that

the enterprises along the "Belt and Road" will feel more opportunities.

Earlier this year, eight containers filled with fresh cherries

from Patagonia in Argentina arrived at China ports, which

were snapped up during the Spring Festival. This means that after Chile, Argentina has also entered the cherry market in China.

These little cherries go viral in China, which is a vivid

portrayal of the achievements of the "Belt and Road"

Initiative between China and Latin America. It is also the

"sweet sharing" of China's opportunities in Latin America.

In the "2018 Annual Report on International Trade

Development in Latin America and the Caribbean", the

United Nations Economic Commission for Latin America

and the Caribbean pointed out that in 2018, the total export

development in the past few decades, especially in the

on-year, achieving a substantial increase for the second

making tremendous contributions to human well-being.

fields of economy, science and technology and innovation,

volume of Latin American countries increased by 9.7% year-

"The success of China is a chemical reaction combining

consecutive year. The report believes that the main reason

the fact that China sticks to the reform and opening-up

for the continuing growth of regional product exports is the

policy with a strong strategic focus and its outstanding

strong demand in the China market.

leadership." Abiy, the prime minister of Ethiopia, said that

PiĂąera, the president of Chile, who made light of travelling

China's proposing the "Belt and Road" Initiative is full of

from afar to attend the forum, has sincerely praised China's

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to world peace, stability and development through interacting with the world.

China's economic achievements are remarkable, but

there are still challenges to be overcome.

At the end of this year, China will hold the second

China International Import Expo (CIIE). In last year's event, President Xi Jinping used "the ocean" as a metaphor to

announce with confidence: "The economy in China is an ocean, not only a small pond."

The ocean is endless and magnificent. The development

of China for many years has proved that the ocean will

always be deep and vast regardless the inevitable storms with wind and waves from time to time.

We are now looking into the future. President Xi Jinping

said: "We firmly believe that a more open China will build up a more benign interaction with the world, which will bring more progress and prosperity to China and the world."

實力：中國經濟表現贏得世界點贊

今年，第二屆「一帶一路」國際合作高峰論壇在北京舉行。

2019 年，國際貨幣基金組織（IMF）宣布下調全球經濟增長預 期，但中國是唯一被上調今年增長預期的主要經濟體，成為「世 界經濟氣象圖」中的一抹亮色。

「世界需要中國，全球經濟增長離不開中國的持續發展。」

IMF 總裁拉加德在論壇期間說。

盡管面臨諸多外部不確定性，今年一季度中國經濟同比增

長 6.4%，在壓力挑戰下實現平穩開局，繼續扮演世界經濟「穩 定器」的角色。超預期的表現，讓外媒紛紛贊譽中國經濟「底 盤穩、韌勁足」。

「10 年前首次來到中國，我就意識到，匈牙利的未來很

大程度上取決於同中國的關系。」出席論壇的匈牙利總理歐爾 班說，此次目睹中國經濟發展變化後，他更堅信中國將在當前 復雜多變的世界中，發揮更積極的作用。

隨著中國經濟實力的增強，越來越多中國企業走出國門，

成為共建「一帶一路」的主力軍。

「一帶一路」是橋，一頭連著中國大市場，一頭連著世界

大舞臺。

wisdom and perspectives, which is conducive to building a

數據顯示，近 6 年來，中國與沿線國家貨物貿易額超過 6

more equitable international order, bringing development

萬億美元，中國企業對沿線國家直接投資超過 900 億美元，

countries.

多億美元，為當地創造近 30 萬個就業崗位。

opportunities to more countries, especially developing

同沿線國家共同建設 82 個境外合作園區，上繳東道國稅費 20

Charles Onunaiju, the director of the Nigerian China

實打實的數據，彰顯中國經濟實力不斷增強，在世界舞臺

Research Center, said the opening-up of China has benefited

的分量越來越重——

future development, but also believes that it can contribute

接近 1 萬美元，6.6% 的增速在世界前五大經濟體中居首位，

the world, indicating that China is not only confident in its

2018 年，中國經濟總量跨過 90 萬億元大關，人均 GDP

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JUN 2019

產業轉型機遇無限——「從制造大國到制造強國，中國正

對世界經濟增長貢獻率接近 30%，持續成為世界經濟增長最

依靠自主創新、研發、技術來改變世界。」出席論壇的格力電

大的貢獻者。

器董事長董明珠說。

潛力：大市場蘊藏新發展空間

對中國制造業的潛力，國際資本也用實際行動投票。國家

外匯管理局數字顯示，2018 年，制造業吸收直接投資占整個

從消費持續增長到產業轉型的新機遇，中國經濟潛力不斷

非金融部門的 19%，引資規模較上年增長近 4 成，持續多年

挖掘。

穩居吸引來華直接投資最多行業前兩位。

消費市場空間很大——「中國市場充滿了巨大的想象力。」

中國經濟正在經歷一場自我加壓的磨練。統計顯示，目前

新加坡贏諾公司總經理王華磊看上去很興奮。他在論壇期間收

以智能化、高端化、高科技化為代表的新動能對中國經濟增長

獲了很多合作夥伴，並與多個中國企業初步達成合作協議。

貢獻率超過三分之一、對城鎮新增就業貢獻率超過三分之二。

買全球，賣全球，中國有著全世界獨一無二的市場潛力：

中國經濟顏值在變，氣質也在變。

區域發展協同並進——如同水流，落差越大，勢能越強。

一個近 14 億人口的龐大消費市場，和全球規模最大、最具成

中國城鎮化率距離發達國家仍有差距，區域發展差異大。這是

長性的中等收入群體。

挑戰，更是潛力。

數據顯示，2018 年，中國實現社會消費品零售總額 38.1

「一帶一路」把中國廣袤西部內地變為開放新前沿。「陸

萬億元，同比增長 9%。2019 年春節期間，全國零售和餐飲

海新通道的開辟，不僅節約了運輸成本，也大大減少了從中國

企業實現銷售額超 1 萬億元，銀聯網絡交易總額達 1.16 萬億元。

西部到達東南亞的運輸時間。」出席論壇的新加坡總理李顯龍

「兩個萬億元」令世界矚目。

說。

以 2018 年數據測算，在中國市場上，每小時就能新誕生

約 750 戶企業，創造超過 1500 個就業崗位，外貿進出口值超

今年一季度重慶實現進出口總值 1315.3 億元，較去年同

期增長 21.9%。其中，對「一帶一路」沿線國家合計進出口額

過 5 億美元，百姓花費 43 億元用於購物和餐飲消費，快遞企

增長 34.6%。

業處理超過 600 萬件快件……

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澳大灣區國際科技創新中心建設方案印發實施，北京懷柔、上

不只是重慶。在湖南，2018 年對「一帶一路」沿線國家

海張江、安徽合肥 3 個綜合性國家科學中心建設進展順利，海

貿易額 802.6 億元，同比增長 36.5%；哈爾濱連續多年成為國

南省創新驅動發展戰略實施方案出臺實施……

內對俄出口電商包裹量最大的城市，鄭州 2018 年跨境電商交

「中國發展趨勢的可預見性在當今世界是一個難能可貴的

易額增長 25.1%……

品質。」法國前總理拉法蘭表示，發生巨變的中國，正是中國

活力：改革開放激發高質量發展新活力

人勇於改革的寫照。

魅力：中國給世界帶來更多機遇

更廣領域擴大外資市場準入、更大力度加強知識產權保護

國際合作、更大規模增加商品和服務進口、更加有效實施國際

來自 27 日高峰論壇記者會的信息顯示，在此次論壇籌備

宏觀經濟政策協調、更加重視對外開放政策貫徹落實……

進程中和舉辦期間，各方達成了 283 項務實成果。企業家大

習近平主席在本屆論壇開幕式上宣布中國將采取一系列重

會共簽署了總額 640 多億美元的項目合作協議。

大改革開放舉措，加強制度性、結構性安排，促進更高水平對

「我們將進一步降低關稅水平，消除各種非關稅壁壘，不

外開放，令全球矚目。

斷開大中國市場大門，歡迎來自世界各國的高質量產品。」開

「未來將繼續大幅縮減負面清單，推動現代服務業、制造

幕式上，習近平主席的話，讓「一帶一路」沿線國家企業感受

業、農業全方位對外開放」「加強對外國知識產權人合法權益

到更多機遇。

的保護，杜絕強制技術轉讓」……隨著這些重磅措施落地，中

今年初，裝滿阿根廷巴塔哥尼亞新鮮櫻桃的 8 個集裝箱抵

國的投資和營商環境無疑將更加具有吸引力。

達中國港口，並在春節期間被搶購一空。這意味著繼智利之後，

「習近平主席提出的中國進一步改革開放的重大舉措，給

阿根廷也敲開了中國櫻桃市場的大門。

世界以確定性、 信心和希望。」聯合國秘書長古特雷斯高度

小小櫻桃走紅中國，正是中拉共建「一帶一路」成果的生

評價。

動寫照，也是中國機遇在遙遠拉美的「甜蜜共享」。

盡管全球貿易和投資增長放緩，2018 年在全球跨國投資

聯合國拉丁美洲和加勒比經濟委員會在《2018 年拉美加

下降 19% 的情況下，中國實際使用外資 1383 億美元，穩居發 展中國家首位。全年新設外資企業超過 6 萬家，增長 69.8%。

勒比國際貿易發展年度報告》中指出，2018 年，拉美對外出

引力持續增強。

認為，拉動地區產品出口持續增長的主因是中國市場需求強勁。

口總額同比增長 9.7%，連續第二年實現較大幅度增長。報告

今年以來，一系列開放利好政策的密集釋放，我國對外資的吸

不遠萬裏來參會的智利總統皮涅拉由衷稱贊，過去幾十年

世界銀行在其最新版全球營商環境報告中，把中國的排名

中國發展取得巨大成就，尤其在經濟、科技、創新等領域，為

一次性提升 32 位。排名大幅躍升之際，中國持續優化營商環

人類福祉作出巨大貢獻。

境的決心沒有動搖、步伐沒有減緩。

「中國的成功是持續改革開放與強大戰略定力和卓越領導

中國目前市場主體超過 1 億戶。今年一季度，中國減稅規

模超過 3400 億元，全年減稅降費規模近 2 萬億元。同時，中

相結合產生的化學反應。」埃塞俄比亞總理阿比說，中國提出

權保護、內外資一視同仁……改革舉措也在走實走深。

加公平公正的國際秩序，為更多國家，特別是發展中國家帶來

的共建「一帶一路」倡議，充滿智慧和前瞻性，有利於打造更

國深入推進「放管服」改革、持續放寬市場準入、加大知識產

發展機遇。

以改革開放為動力，推動創新發展，中國經濟正加快邁向

尼日利亞中國研究中心主任查爾斯 · 奧努納伊朱說，中國

高質量發展。

的開放讓世界受益，這表明中國不僅對本國未來發展充滿信心，

在論壇會場內主通道兩側，展示墻上的一幅幅高清圖片向

更相信通過與世界的互動，能夠為世界和平、穩定、發展作出

世界展現著中國科技創新的重大成果：嫦娥四號探測器成功著

貢獻。

陸月球背面，國產大型水陸兩棲飛機水上首飛，世界首顆量子

中國經濟成就輝煌，但前方還有一座座山峰需要翻越，還

科學實驗衛星「墨子號」成功發射……

有一個個險灘等待跋涉。

創新就是生產力，企業賴之以強，國家賴之以盛。

今年底，中國還將舉行第二屆中國國際進口博覽會。去年

「我們要順應第四次工業革命發展趨勢， 共同把握數字化、

首屆進博會上，習近平主席以大海為喻，充滿信心地告訴世界：

網絡化、智能化發展機遇，共同探索新技術、新業態、新模式，

「中國經濟是一片大海，而不是一個小池塘。」

探尋新的增長動能和發展路徑，建設數字絲綢之路、創新絲綢

大海橫無際涯，波瀾壯闊。中國多年的發展已經證明，大

之路。」習近平主席發出了加大創新力度的倡議。

海難免有風浪，但每次風浪過後大海依舊深邃遼闊。

數據顯示，2018 年，全國研究與試驗發展經費支出比上

面向未來，正如習近平主席所說：「我們堅信，一個更加

年增長 11.6%，與國內生產總值之比為 2.18%，比上年提高 0.03

開放的中國，將同世界形成更加良性的互動，帶來更加進步和

個百分點。

繁榮的中國和世界。」

北京、上海全球影響力科技創新中心建設加速推進，粵港 19

JUN 2019

Open up the Farthest Road, Cultural Moutai's Trip in South America 20

NATURE 天

MOUTAI Magazine

開拓最遠南美路， 「文化茅台」香醉世界！ TRANSLATION/ 譯 Billy Yung

21

JUN 2019

F

rom April 4 to 14, 2019, the delegation of

enhanced the internationalization of Moutai's products,

(Chairman and General Manager of Moutai

significant practice for Moutai to promote Chinese culture

brand, culture and marketing. It has also become another

"Cultural Moutai's Trip in Chile" led by Li Baofang

overseas and lead national brands to rise in the world after

Group) visited Chile, Argentina and Peru. This is another

the global centennial celebrations for its Panama gold award

brand and culture promotion activity held by Moutai Group

in 2015 and the acceleration of global deployment.

in the countries along the "Belt and Road" following Russia,

Amity between the people holds the key to state-to-state

Italy, the United States, Germany, South Africa and Australia.

relations. With the interaction between Eduardo Frei (former

The words "Cultural Moutai" and "Moutai Phenomenon"

Chilean President) and Moutai as well as the presence of

have become hot topics in major media at home and

high-level celebrities from all walks of life in Chile, this

abroad. Like the market value of Moutai, "Moutai Craze" is

activity of Moutai has added a splendid chapter to the

also permeating the global market and continues to prevail.

friendship between the two countries.

Further Enhancing the Sino-Chilean Friendship

Frei said that we met with Moutai in the "Chile Week"

held in Beijing last year. Today, Moutai Group's return visit to Chile would be more conducive to the relationship between

On the evening of April 8, the activity and dinner of

the Chinese and Chilean peoples.

"Cultural Moutai • Colorful Guizhou——The Belt and Road

At the end of April 2019, Chilean President Sebastian

Branding Initiatives in Chile" was held at the Casa Piedra

Pinera led a delegation to Beijing to attend the Belt and

convention center in Santiago, Chile.

Road Forum for International Cooperation. China and Chile

At the dinner, Li Baofang quoted the Latin American

signed several cooperation agreements to further promote

proverb "A true friend is one who can touch your heart from

the in-depth development of bilateral relations. During this

across the world", which was widely spread in the circle of

period, the Chilean Wine Association also launched the

friends.

Wines of Chile Roadshow 2019.

More than 500 influential guests from Chile's political,

The Moutai Group led by Li Baofang has provided

business, culture, sports, and journalism circles as well

powerful support to the Chilean Wine Association,

as Moutai distributors participated enthusiastically in the

promoting friendly cooperation with each other.

activity, making it the largest, most influential and most

In this sense, the "Cultural Moutai • Colorful Guizhou" trip

widely spread brand event in Chile. This activity has greatly

in South America is not only a high-level overseas cultural

22

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MOUTAI Magazine

promotion activity of an enterprise, but also an effective

brimming with ever fresh fragrance with the passage of time.

and Road" Initiative. It is also a responsibility of Moutai, the

representatives also expressed their hopes for deepening

culture and telling China's stories well, to demonstrate

Chilean Agriculture Minister Antonio Walker emphasized that

In the promotion activity, Chilean political and business

exploration of Moutai's initiative to implement the "Belt

cooperation between Moutai and Chile. In his speech,

participant, promoter and forerunner of spreading Chinese

Chinese enterprises like Moutai had made Chile's agriculture

the confidence of Chinese culture and the artisan spirit of

develop very well.

Chinese enterprise to the world.

During this trip in South America, the Moutai delegation

Friendship Spreading and Culture Pilgrimage

set foot on Chile, Argentina and Peru, surveyed the markets of these three countries, visited Chinese embassies and

consulates in these three countries, and met with various

The connections between Moutai and Chile have a long

celebrities and statesmen, such as Eduardo Frei, Felipe

history. Through Chinese communities and other trade

Alessandri, Alfonso LarraĂ­n Santa MarĂ­a, and Rodolfo

channels, Moutai has been in South America for more than

D'Onofrio.

50 years.

This trip in South America has greatly enhanced

In 2005, Moutai started a trial sale in Chile. In 2006,

Moutai's status in the political and business circles as

Moutai officially established the first distributor in South

well as overseas Chinese in South America, and further

America, starting the deployment of Moutai liquor in the Latin American market.

With closer exchanges between China and Chile, the

cooperation between Moutai and Chile has become more

and more in-depth. Li Baofang introduced that Moutai Wine had recently established a strategic partnership with Chile's Vinedos Marchigue to jointly build a winery base in the Colchagua Valley.

Chile is the representative of New World wines, and

Moutai is the world's No. 1 distilled liquor brand. Moutai's trip in Chile is the "handshake" between the masters of

Chinese and Chilean liquors. It is also a perfect opportunity

for telling Moutai's stories well and enhancing the friendship.

There is a proverb in Latin America, "Condition of good

friends, condition of old wine." The friendship between China and Chile, which has grown from one generation

to another, is like a bottle of aged Moutai and aged wine, 23

JUN 2019

expanded the influence of Moutai and even Chinese baijiu

On January 14, the front page of Moutai's internal

in South America, laying a solid foundation for Moutai's next

newspaper published Li Baofang's article "Thoughts on

and broader development.

important text for the beginning of 2019. It was not only a

deployment in the South American market, mutual benefit

the Construction of 'Cultural Moutai'". This was the most

As Li Baofang said, Moutai's visit to Chile was not only a

call on the "Cultural Moutai" strategy, but also a sign that the

spread of friendship, but also a pilgrimage to culture. As a

connotation of "Cultural Moutai" had been developed and

liquor-making peer, we knew that Latin America, including

perfected and a complete system had been formed.

Chile, not only had a liquor-making tradition praised by

Moutai's trip in South America has demonstrated

the world, but also had a cultural heritage that affected the

"Cultural Moutai" to the fullest. In the Chilean brand

world.

promotion activity, the "Moutai Cultural Exchange

Li Baofang said that only openness and inclusiveness

Association of South America" jointly unveiled by Eduardo

was the key to growth and progress. Our purpose of

Frei, Antonio Walker, Xu Bu (Chinese Ambassador to Chile),

promoting "Cultural Moutai" to the world was to deepen

and Li Baofang was officially established.

mutual recognition with the world through this important

This association will actively promote the development

bridge of culture. At the same time, we hoped to use liquor

and common progress of all parties in such fields as

culture to more people around the world.

understanding and in-depth cooperation between Moutai

as a special carrier to introduce the long-standing Chinese

economy, education and science, promote mutual

Group and the liquor enterprises from such South American

Telling Moutai's Story Well, Internationalizing "Cultural Moutai"

countries as Chile, Argentina and Peru, and set up a socially

influential bridge for communication, exchange, and mutual learning.

The development principle of "culture goes first and

In addition, the Kweichow Moutai "Entering Santiago

market follows" has been running through the development

of Chile" commemorative liquor skillfully integrated the

of Moutai brand. Nowadays, under the macro guide of the

cultures of China and Chile.

country's "Belt and Road", Moutai has its own understanding

A series of creative demonstration and the integration of

and far-sighted expectations for this principle.

local culture had attracted the guests to fully explore and

spirit to the world has established a higher reputation for

enriching and expanding the cultural connotation as well

Letting culture go first and spreading China's culture and

feel Moutai. As mentioned by Li Baofang, only by constantly

Moutai and provided greater impetus for Moutai's brand

as enriching and concreting the cultural denotation, can

internationalization.

Moutai form the persuasion and cohesion of cross-language, 24

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MOUTAI Magazine

development has created an excellent traditional culture

cross-region and cross-culture, and keep its vitality and

and the noblest spiritual pursuit. The high-quality national

competitiveness forever.

brands represented by Moutai are carrying the long-

Responding to the "Belt and Road", Upgrading Activities

standing and profound Chinese culture to the world, serve as a unique spiritual and cultural symbol of the Chinese

nation, lead overseas friends to understand and recognize

Li Baofang once said that the "Belt and Road" Initiative

the profound Chinese culture, and lead China's high-quality

proposed by China had provided Moutai with a world

baijiu enterprises to shine in the world. On the ancient Silk

stage to showcase Chinese culture. The background of

Road, the magnificent epic of the new era is being written.

economic globalization and the "Internet +" era had created

Under the same starry sky, the profound friendship

a historical opportunity for Moutai to go abroad and show

between China and South America, which has been

cultural confidence.

established since ancient times, is shining with new

In the past three years, Moutai has carried out cultural

brilliance.

and brand promotion in the countries and regions along

the "Belt and Road", such as Germany, Africa and Australia, which has caused widespread concern.

Now Moutai focuses on South America, the natural

extension of the 21st Century Maritime Silk Road and the

indispensable participant in the construction of the "Belt

and Road". This is undoubtedly Moutai's another practice

"A true friend is one who can touch your heart from across the world"

of positively responding to the "Belt and Road" Initiative",

promoting Chinese culture overseas, and leading national brands to rise in the world.

Moutai added a "Colorful Guizhou" section to the Chilean

exhibition. The presentation and participation of Guizhou culture had also brought solid soil to the promotion and deepening of cultural Moutai.

2019 is the 70th anniversary for the founding of the

People's Republic of China. China's 5,000 years of civilization 25

JUN 2019

2

019 年 4 月 4 日至 14 日，由茅台集團黨委書記、

之交添上濃墨重彩的一筆。

貴州『一帶一路』行走進智利大型品牌推介活動」

茅台碰面。今天茅台集團回訪智利，將更加有利於中國和智利

正如弗雷所說，去年在北京舉行的「智利周」，我們曾與

董事長、總經理李保芳帶隊的「文化茅台 · 多彩

兩國人民之間的關係。

代表團，先後訪問了智利、阿根廷和秘魯三國。這是茅台集團

2019 年 4 月底，智利總統塞瓦斯蒂安 · 皮涅拉率團到北

繼俄羅斯、意大利、美國、德國、南非、澳大利亞等國之後， 再次於「一帶一路」沿線國家開展品牌文化推介活動。

京出席「一帶一路」國際合作高峰論壇，中智雙方將簽署多個

門話題。「茅台熱」如同茅台的市值一樣，在全球市場一路飄

萄酒協會也啓動 2019 年智利葡萄酒協會中國巡展開幕式。

合作協議，進一步推動兩國關係深入發展。在此期間，智利葡

「文化茅台」「茅台現象」等詞成為海內外各大媒體的熱

李保芳率領的茅台集團助力智利葡萄酒協會，共同促進彼

香，持續升溫。

此友好合作。

承上啓下 中智情緣

從這個意義上說，「文化茅台 · 多彩貴州」的南美之行，

不僅是一個企業在海外一次高規格的文化推廣活動，還是茅台

4 月 8 日晚，文化茅台 · 多彩貴州「一帶一路」行——走

主動踐行「一帶一路」倡議的有效探索，更是茅台作為傳播中

進智利品牌推介活動暨晚宴，在智利首都聖地亞哥重要的公共

華文化、講好中國故事的參與者、推動者和先行者向世界展示

文化中心 Casa Piedra 石頭城舉行。

中華文化自信及中國企業工匠精神的責任擔當。

晚宴上，李保芳引用拉美諺語「真正的朋友，能從世界的

友情傳播，文化朝聖

另一頭觸及你的心靈」，被朋友圈廣泛傳播。

活動現場有來自智利政界、工商界、文化界、體育界、新

茅台與智利的淵源由來已久。通過華人社區及其它各種貿

聞界及茅台經銷商 500 多名重量級嘉賓熱情參與，成為當前 智利舉辦活動中規模最高、影響最大、傳播最廣的品牌活動，

易渠道，茅台酒在南美洲的出現已經超過 50 年。

成為茅台自 2015 年金獎百年巡回、加速全球佈局以來，推動

經銷商，由此拉開了茅台酒在拉美市場的佈局。

義非凡的實踐。

李保芳介紹，最近茅台葡萄酒與智利馬吉戈酒莊確立了戰略合

2005 年，茅台在智利試銷，2006 年正式成立南美第一家

極大地提升了茅台產品、品牌、文化、營銷的國際化程度，也

隨著中智的交往愈發親密，茅台與智利的合作愈發深入。

中華文化遠揚海外、帶動民族品牌於世界範圍內崛起的又一意

作夥伴關係，在空加瓜山谷合作共建酒莊基地。

國之交在於民相親。智利前總統愛德華多 · 弗雷與茅台的

智利是新世界葡萄酒的代表，茅台酒則是世界蒸餾酒第一

互動，包括智利各界高層人士的出席，茅台的這場活動為兩國

品牌，此次茅台走進智利，是中智兩國釀酒大師跨越山海的「握 手」，也是講好茅台故事，共敘美好情誼的絕佳契機。

拉美有句諺語：「朋友要老，好酒要陳。」中智兩國歷經

歲月積澱的友誼，正如陳年的茅台酒和陳釀的葡萄酒，跨越時 空，歷久彌香。

推介活動上，智利政商界代表也表示了對茅台與智利深化

合作的期望。智利農業部長安東尼奧 · 沃克致辭時強調，類似 茅台這樣的中國企業，讓智利的農業有了很好的發展。

此次南美之行，茅台代表團涉足智利、阿根廷、秘魯三個

國家，考察了智利、阿根廷和秘魯市場，還分別拜訪了當地使 領館，並拜會了智利前總統弗雷、聖地亞哥市市長費利佩 · 阿 雷桑德里、阿根廷電視台台長米格爾 · 佩雷拉、全球葡萄酒巨

頭乾露酒莊第七代掌門人兼董事長阿方索 · 拉雷恩 · 聖瑪利 亞、阿根廷共和國莊園莊主、阿根廷河床俱樂部主席河床隊主 席 Rodolfo D'Onofrio 等名人政要。

南美之行極大地提升了茅台在南美政商界及華人華僑中的

「真正的朋友，能 從世界的另一頭觸 及你的心靈」

地位，進一步擴大了茅台乃至中國白酒在南美的影響力，為茅 台下一步佈局南美市場，實現互利共贏和更廣闊的發展打下了 堅實基礎。

正如李保芳所言，茅台此番來到智利，既是友情的傳播，

更是文化的朝聖。身為釀酒同行，我們知道，包括智利在內的 26

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拉丁美洲，不僅有著令世人稱道的釀酒傳統，更有著影響全 球的文化積澱。

李保芳表示，只有開放與包容，才是彼此成長與進步的

關鍵。我們推動「文化茅台」走向全球，就是想通過文化這

個重要的橋梁，加深與世界的相互認同。同時，讓悠久的中 國文化，以酒為特殊的載體，在全球範圍內被更多人瞭解。

講好茅台故事

「文化茅台」國際化

「先文化、後市場」的發展原則，一直在貫穿茅台品牌

發展的過程中。如今在國家「一帶一路」的宏觀戰略下，茅 台更是對這一原則有著自己的理解和更遠的期待。

讓文化先行，將來自中國的文化和精神傳遞給世界，為

茅台樹立了更高的美譽度，對茅台的品牌國際化道路提供了 更大的助推力。

1 月 14 日，茅台內部報紙頭版刊發李保芳署名文章《關

於「文化茅台」建設的一些思考》，這篇 2019 年開年最重要

的文字，既是「文化茅台」戰略的動員和發聲，也標誌著「文 化茅台」的內涵已發展完善，形成了完整的體系。

了展示中華文化的世界舞台，而經濟全球化和「互聯網 +」時

智利品牌推介會上，由智利前總統愛德華多 · 弗雷、智利農

遇。

代的背景，則為茅台創造了走向國際，展示文化自信的歷史機

茅台的南美之行，將「文化茅台」展示得淋灕盡致。在

業部部長安東尼奧 · 沃克、中國駐智利大使徐步與李保芳共

過去三年， 茅台先後在德國、 非洲、澳大利亞等「一帶一路」

同揭幕的「南美洲茅台文化交流協會」正式成立。

沿線國家和地區進行文化和品牌推廣，引起廣泛關注。

域的融合發展與共同進步，促進茅台集團與智利、阿根廷、秘

自然延伸和「一帶一路」建設不可或缺的重要參與方，無疑是

社會影響力的溝通、交流、互鑒的橋梁。

動民族品牌於世界範圍內崛起的又一實踐。

如今茅台將目光聚焦南美洲——21 世紀海上絲綢之路的

該協會的成立，將積極推動各方在經濟、教育、科學等領

茅台積極響應「一帶一路」倡議，推動中華文化遠揚海外、帶

魯等南美國家酒企之間的相互瞭解與深入合作，搭建一座極具

茅台在智利展場新增了「多彩貴州」內容版塊。貴州文化

而貴州茅台「走進智利 · 聖地亞哥」紀念酒，更是巧妙地

的呈現和參與，也令文化茅台的推廣與深化獲得更為厚實、堅

將中智兩國文化融合起來。

實的土壤。

通過一系列創意表現，對當地文化融會貫通運用，最大程

2019 年，是中華人民共和國建國 70 週年。中國 5000 多

度地讓嘉賓接觸茅台，感知茅台。如李保芳所提及的，茅台只 有不斷豐富和拓展文化內涵、豐滿和具象文化外延，才能形成

年的文明發展孕育了中華優秀傳統文化，積澱了中華民族最崇

力，永葆生命力和競爭力。

厚的中華文化揚帆出海，將自身打造為中華民族獨特的精神、

高的精神追求。以茅台為代表的優質民族品牌正承載著悠遠深

跨語言、跨地域、跨文化的說服力和聯心、聯手、聯動的凝聚

文化標識，引領海外友人瞭解、認同博大精深的中華文化，帶

響應「一帶一路」

領中國優質白酒企業邁向全球，飄向世界。在古老恢弘的絲綢 之路上，新時代的壯麗史詩正在書寫。

活動「升級換擋」

同一片星空下，中國和南美這片土地自古以來就建立的深

李保芳曾表示，中國發出的「一帶一路」倡議為茅台提供

厚友誼正煥發著新的光彩。

27

JUN 2019

Moutai Held the Largest Event of Chinese Brand in East Africa 茅台在東非舉行最大規模 中國品牌活動

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"

M

outai is the best product of China, and we will

other local celebrities or representatives, together with Gao

Moutai," said Mizengo Pinda (Tanzania's former

and Yang Jianjun (Deputy General Manager of Moutai Group),

Wei (Cultural Counselor of the Chinese Embassy in Tanzania)

all become the promotion ambassadors of

witnessed the grand opening of the event.

Prime Minister) in his speech when attending the "Cultural

2019 marks the 55th anniversary for the establishment

Moutai¡Colorful Guizhou" The Belt and Road Branding

of diplomatic relations between China and Tanzania. The

Initiative in Tanzania held on the evening of May 9, 2019 in

Dar es Salaam.

arrival of Moutai has attracted much attention.

has become the focus of Moutai's global market network

land in our impression for Africa. We have known since

In his speech, Wang Yan said, "Tanzania is the warmest

"Strengthening cooperation with the African continent

construction." Wang Yan (Moutai Group's Deputy Party

childhood that there is a Tanzania-Zambia railway, and

a speech on behalf of Moutai that Africa was the only

running on the grasslands of East Africa. As a famous

promotion activities twice in succession within two years.

'Belt and Road' Initiative and China's national development

America in April, this was Moutai's another large-scale

continent has become the focus of Moutai's global market

from the TV, we saw the snow of Kilimanjaro and the lions

Secretary and head of the delegation to Africa) said in

traditional brand of China, Moutai has been following the

continent where Moutai had held high-level brand

strategy. Strengthening cooperation with the African

Following a promotional campaign held in South

network construction."

marketing campaign for the global market as well as the

Moutai's development in Africa officially began in

largest cultural event of Chinese brand in Tanzania's history.

November 2017. In that year, Li Baofang (Chairman and

Mizengo Pinda (Former Tanzanian Prime Minister), John

General Manager of Moutai Group) led a team to make the

Malecela (former Vice President and former Prime Minister

first effort at the Group level, and successfully held the large-

of Tanzania), Humphrey Moshi (Director of the Center for

scale brand promotion campaign "Meeting in Africa through

Chinese Studies at the University of Dar es Salaam), and

29

JUN 2019

the Unique Aroma" in Cape Town.

various media and outdoor

"For the area along the 'Belt and

advertising channels, local people's

Road' like Africa, we must follow

attention to Moutai had reached

the overall situation and persist

an unprecedented height.

for a long time. It will be fruitful

"The 'Belt and Road' Initiative

after several years." Li Baofang

is an unprecedented model

and other Moutai executives

in the history of global

expressed this on different

development cooperation,"

occasions.

Professor Moshi expressed

According to statistics, in

his heartfelt welcome to

2018, Moutai liquor and Moutai

the Moutai delegation in

series liquor achieved a

his speech. "Moutai is an

revenue of 470 million USD, a

important 'additive' to strengthen

year-on-year increase of 28.6%.

deep exchanges and cooperation

Moutai has filled the overseas

between the two countries.

blank market continuously and

In addition, we have more

achieved rapid development

expectations for Moutai's cultural

To date, Moutai has 115

should be held more," Moshi

in the "Belt and Road" markets.

exchanges. Activities like today

overseas distributors, covering

pointed out.

67 countries and regions on five

continents as well as major duty-

Moutai and Africa: Future and Opportunities on the Hot Land

free ports all over the world.

Moutai liquor and Moutai

series liquor have started from scratch in the African market,

"This is a historic moment. The

covering 11 countries. There are

about 50,000 Chinese and about

people of China and Tanzania

Tanzania, about 200,000 Chinese

through some cooperation,

can establish good relations

724 Chinese-funded institutions in

such as Moutai's establishment

and more than 200 Chinese-funded institutions in Kenya, and more

of distribution outlets here. Moutai

Chinese-funded institutions in

good relations between China and

Group is the representative of

than 300,000 Chinese and 400

Tanzania," said Mizengo Pinda in

Ethiopia.

his passionate speech. He believed

This data shows that these three

that Moutai's arrival in Tanzania

East African countries in Moutai's

would create another historical

trip have a vibrant emerging

market, which is sufficient to

node. "We will all become the

growth. Moutai will continue to

and hope that Moutai will become

well.

of Tanzania."

promotion ambassadors of Moutai

provide rich soil for Moutai's rapid

a tourism promotion ambassador

develop weak markets in Africa as

Since the beginning of this

Xu Chen (Charge D'affaires of

the Chinese Embassy in Tanzania)

century, more and more Chinese

that in the past two days, through

up businesses, ran farms, or served

have come to Africa, where they set

told the visiting Moutai delegation

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MOUTAI Magazine

as technical talents, working hard with local people to build

this land." Wang Yan said, "We come to Africa, not only for

communities together. "It is our pride that Moutai liquor

commercial profits, but also for long-term development and

has entered Africa." Many Chinese-funded enterprises told

responsibility."

Moutai representatives.

Launching the African Moutai Fans Union

Yang Jianjun and John Malecela jointly released the

Kweichow Moutai Commemorative Liquor (Entering Dar es

For Moutai's two visits to Africa, Wang Yan made it clear

Salaam, Tanzania).

that Moutai hoped to deepen its efforts here, actively

"Today, Moutai is starting here, not only because the

respond to the construction of the "Belt and Road", and

good past between us, but also because the bright future of 31

JUN 2019

bring more quality Chinese products to the African people.

older generation of Chinese leaders.

the core site of its second brand promotion in Africa upon

accompanied Nyerere, the Father of Tanzanian, to visit China.

relations between China and Tanzania.

Malecela. Malecela is very familiar with China, and is also

"The first time I drank Moutai was in the 1970s when I

Gao Wei spoke highly of Moutai's selecting Tanzania as

Since then, I have fallen in love with this special drink," said

the 55th anniversary for the establishment of diplomatic

very fond of Moutai and Moutai's hometown Guizhou.

"This is the warmest night I've ever spent here," said the

This brand promotion, like Moutai's trip to South America,

84-year-old John Malecela in a conversation with Wang Yan

took the exhibition of "Culture Moutai" as a special carrier to

and Yang Jianjun. John Malecela is an important witness

to the exchanges between China and Tanzania in the 1970s.

promote the image of colorful Guizhou.

and Prime Minister of Tanzania, and was a good friend of the

translation. Culture is the most effective way to overcome

Fine liquor is a world language that requires no

As a senior statesman, he once served as the Vice President

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MOUTAI Magazine

obstacles and touch people's hearts. Moutai is promoting

century-old enterprise."

deepening the mutual recognition of Moutai, Guizhou and

achieve each other. The cooperation with Tanzania and

Wang Yan said, "China and Africa need, support, and

"Cultural Moutai • Colorful Guizhou" to the world and is

even the entire Africa is the wish of Moutai. Moutai is willing

the world through this important bridge of culture.

to become a contributor and witness for realizing a better

On the scene of the gala, Yang Jianjun gave a passionate

future between China and Africa."

toast on behalf of Moutai, and all people present raised their

It is reported that after the Tanzanian promotion

glasses.

event, Moutai will hold an African distributor convention

Wang Yan said, "We are going abroad even if Moutai

to carefully consider how Moutai can better participate

is in short supply in the domestic market because this

in international market competition and how to further

is our long-term strategy. We must proceed from long-

expand the African market.

term thinking, long-term layout, and the goal of building a 33

JUN 2019

茅

「

和中國國家發展戰略，把強化與非洲大地的合作作為我們全球

台是中國最好的產品，我們都會成為茅台的推廣

市場網絡建設的重點。」

大使。」當地時間 2019 年 5 月 9 日晚，在達累斯

茅台在非洲的開拓，從 2017 年 11 月正式開始。那年，

薩拉姆穆里馬尼會議中心出席「文化茅台 · 多彩

由茅台集團黨委書記、董事長、總經理李保芳率隊，在集團層

貴州」一帶一路行走進坦桑尼亞大型品牌文化推介活動時，坦

面首次發力，在開普敦成功舉辦「文化茅台香遇非洲」大型品

桑尼亞前總理米增戈 · 平達在致辭中這樣表示。

牌推廣活動。

「強化與非洲大地的合作，已成為茅台全球市場網絡建設

「對於像非洲這樣的『一帶一路』沿線地區，我們要緊

的重點。」茅台集團黨委副書記、赴非代表團團長王焱在代表 茅台致辭時說，非洲是茅台過去不到兩年時間內，唯一連續兩

隨大局，長期堅持、數年必有效果。」李保芳等茅台高層，在

這是繼 4 月南美之行後，茅台在本年度舉行的又一次針對

據統計，2018 年，茅台酒及系列酒出口實現收入 4.7 億

不同場合這樣表示。

次舉辦高規格品牌推介活動的大陸。

全球市場的重磅品牌推廣活動。這也是坦桑尼亞歷史上，規模

美元、同比增長 28.6％，海外空白市場不斷被填補，特別是在「一

除了米增戈 · 平達，坦桑尼亞前副總統、前總理約翰 ·

海外經銷商，覆蓋了五大洲 67 個國家和地區以及全球重要免

帶一路」沿線市場實現了快速發展。迄今，茅台共有 115 家

最大的中國品牌文化活動。

稅口岸。

馬賽馬拉，坦桑尼亞革命黨中央委員會委員漢佛雷 - 頗雷博雷，

茅台酒及系列酒在非洲市場已從零開始，覆蓋了 11 個國

達累斯薩拉姆省前省長薩依德 · 默克 · 薩迪奇，達累斯薩拉

姆市市長思博拉 · 麗安娜，達累斯薩拉姆大學校長威廉 · 安

家。坦桑尼亞華人約 5 萬、中資機構約 724 家；肯尼亞華人

當地名流，以親自到場或派代表的方式，與中國駐坦桑尼亞大

中資機構超 400 家。

約 20 萬、中資機構 200 多家；埃塞俄比亞華人超過 30 萬、

南吉賽，以及達累斯薩拉姆大學中國研究中心主任摩西教授等

這組數據，說明茅台此行東非三國有著生機勃勃的新興市

使館文化參贊高煒 , 茅台集團黨委委員、副總經理楊建軍一起，

場體，足夠為茅台提供快速成長的豐厚土壤，茅台也將持續發

在熱情歡快的蘇庫馬族傳統舞蹈引領下，共同見證盛會拉開帷 幕。

力開拓非洲薄弱市場。

中國駐坦桑尼亞大使館代辦徐晨對來訪的茅台代表團說，

2019，適逢中坦建交 55 週年。茅台的到來，引起關注。

王焱的致辭：「坦桑尼亞，是我們的非洲印象中，最為溫

這兩天，通過各種媒體及戶外廣告渠道，當地人對茅台的關注

視里，看到了乞力馬扎羅的雪、東非大草原上奔跑的雄獅。作

「『一帶一路』倡議，是全球發展合作的歷史上是前所未

達到了空前高度。

情的一片土地。我們從小就知道這裡有一條坦贊鐵路，也從電

有的模式，」達累斯薩拉姆大學中國研究中心主任摩西教授在

為中國傳統知名品牌，茅台一直在緊緊追隨『一帶一路』倡議 34

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MOUTAI Magazine

演講中，對茅台代表團表示由衷地歡迎。「茅台就是作為加強

地。

台在人文交流方面，也有更多的預期。像今天這樣的活動，應

馬賽馬拉在與王焱、楊建軍交流中，對茅台朋友這樣表示。約

兩國深度交流合作的一個重要的『添加劑』，此外，我們對茅 該更多舉辦。」摩西指出。

「這是我在本地度過的最溫暖的夜晚，」84 歲的約翰 ·

翰 · 馬賽馬拉，是上世紀七十年代中坦兩國交往的重要見證者。 作為元老級政治家，他曾出任坦桑副總統、總理等職，是中國

茅台與非洲：熱土上的未來與機遇

老一輩國家領導人們的好朋友。

「我第一次喝茅台，是 1970 年代，陪同坦桑尼亞國父尼

「這是歷史性的時刻，中坦人民能通過一些合作建立良好

雷爾訪問中國。從此，我就愛上了這個特殊的飲品。」馬賽拉

的關係，比如茅台在這裡建立經銷點。茅台集團就是中坦兩國

說。馬賽馬拉對中國很熟悉，對茅台以及茅台的故鄉貴州也充

良好關係的代表。」坦桑尼亞前總理米增戈 · 平達致辭時充滿

滿好感。

激情。他相信茅台來到坦桑尼亞將創造另一個歷史節點。「我

此次品推，與茅台南美行一樣，將「文化茅台」的展陳，

們會成為茅台的推廣大使，也希望茅台成為坦桑尼亞的旅遊推

作為多彩貴州的形象推送的特殊載體。

廣大使。」

王焱表示：「中國與非洲之間，相互需求、相互支持、彼

從本世紀初開始，越來越多中國人來到非洲，他們在這裡

此成就。與坦桑尼亞乃至整個非洲的攜手，是茅台的心願，茅

勞作，共同建設。「茅台酒走進非洲，是我們的驕傲。」很多

美酒，是無需翻譯的世界語言。文化是最能跨越障礙、觸

開辦企業、經營農場，或者作為技術人才，與本地人一起辛苦

台願意成為實現中國與非洲更美好未來的貢獻者與見證者。」

中資企業給茅台代表表示。

動人心的渠道。茅台推動「文化茅台 · 多彩貴州」走向全球，

前總理約翰 · 馬賽馬拉，共同發佈了貴州茅台酒「走進坦桑尼

認同。

茅台集團黨委委員、副總經理楊建軍與坦桑尼亞前副總統、

正在通過文化這個重要的橋梁，加深茅台、貴州與世界的相互

亞 · 達累斯薩拉姆」紀念酒。

「今茅台在這裡起步， 不僅看重我們之間擁有美好的過去，

杯。

也是看中這片土地蘊藏著的美好未來。」王焱稱，「我們來非

晚會現場，楊建軍代表茅台充滿激情地致祝酒辭，全場舉 王焱表示， 「我們在國內市場供不應求的情況下走出國門，

洲，不僅考慮商業利潤，更是著眼長遠，從企業發展以及承擔

是有戰略考慮的。我們必須從建設百年老店的目標出發，長遠

啓動非洲茅粉聯盟

坦桑尼亞乃至整個非洲的攜手，是茅台的心願，茅台願意成為

的責任角度出發。」

思考、長遠佈局。」

「中國與非洲之間，相互需求、相互支持、彼此成就。與

實現中國與非洲更美好未來的貢獻者與見證者。」王焱誠懇表

對於茅台二次走進非洲，王焱明確表示，希望在此深耕，

態道。

積極響應「一帶一路」建設，為非洲人民帶來更多優質的中國

據悉，坦桑尼亞推介活動結束後，茅台將舉行非洲經銷商

產品。

座談會，認真思考茅台如何更好的參與國際市場競爭，如何進

中國駐坦桑尼亞大使館文化參贊高煒高度評價茅台在中坦

一步開拓非洲市場。

建交 55 週年之際，選擇在坦桑尼亞作為非洲二次品推的核心

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沈祖堯：

Joseph Jao-Yiu Sung: Treat Science with Humanism 以人文精神對待科學 EDIT/ 文 Jocelyn TRANSLATION/ 譯 Kwan

37

JUN 2019

J

oseph Jao-Yiu Sung, the academician of the

of Edvard Munch's masterpiece "The Scream" went viral on

doctor named as "Asian Hero" by Time Magazine

commented, "President Sung is so cute!" His photo was

Facebook, which won a lot of praises and "likes". Someone

Chinese Academy of Engineering, is also a

even reposted on Weibo, and one of the comments said, "Is

for his fight against SARS. He was the president of the

this really not Feng Gong?"

Chinese University of Hong Kong and awarded as "the most

When Sung worked as the president of the Chinese

popular president in Hong Kong". He has been in charge of scientific research among colleges and universities in

University of Hong Kong, he was busy with a series of

of Engineering, Joseph Sung is also the academician of

as a doctor and visited the patients every week. When

administrative affairs. However, he continued his duty

Hong Kong for many years. Apart from the Chinese Academy

mentioning his experience of studying medicine and being

numerous colleges and universities around the world

a doctor, I had to say that his fight against SARS brought a

including the Royal College of Physicians, the American

turning point to his life. During his undergraduate period,

College of Gastroenterology and Royal Australasian College

he studied at the Li Ka Shing Faculty of Medicine and

of Physicians.

focused on the books about medicine and technology. He

In 2011, after taking the position as the president of the

did not actually learn about humanities, but since SARS,

Chinese University of Hong Kong for less than one year,

he gradually realized that a doctor needs more than just

Joseph Sung was selected as "the most popular president in

knowledge and technology, but also perspectives and

Hong Kong". During Professor Joseph Sung's trip in Europe,

standards towards human's values and ethics. Without

the photo of him imitating the facial expression and gesture

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His experience of medical treatments for many years

understanding of humanities, one will never become a good

made him feel that medicine is not entirely about science,

doctor even if they are equipped with rich knowledge and

but a combination of 50% of science and 50% of humanities.

superb technology, and patients will not feel taken good

Medical evidences will let doctors

care of in this case. Later on, he

know what the best treatment

started to read books describing

is, but when interacting with

life-and-death experiences,

patients, one should pay

medical ethics and researches on

concentrated attention. "Maybe

death processes and their effects.

it also verifies Einstein's view of

What impressed him deeply is

religion: 'Science is lame without

a book named "Tuesdays with

religion, and religion is blind

Morrie". This book is about the

without science.'"

story of Morrie, a university

These words remind me of

professor who turned from a

doctor to a patient himself. His

Joseph Sung's speech at the

to Boston to visit him and learn

that the value of a university

graduation ceremony, "I believe

student travels from Chicago

cannot be judged by the salary

from his reflection on family,

of its graduates, nor can it be

career, and wealth. "These are

judged by what car they drive

good life materials." Sung also

or what kind of houses they live

likes to read biographies and the

in. It should be based on the

biography of Mother Teresa is his

influences that its students bring

favorite. Mother Teresa was not a

to the society and human beings

medical worker, but she always

after graduation." For Joseph

treated people with dignity at

Sung, "take a chance" is a motto

the last moments of their lives.

that he enjoys the benefit all his

Joseph Sung said, "Her story

life. "The bacteria I studied at

indicates that we might not 'cure'

every patient, but we can definitely 'care' about them."

that time not only affected human bodies, but also affected

only from the books, but also from the stressful period

bacteria. These bacteria are related to human beings, just

the tubing. The oil pipes in Canada have been blocked by

Joseph Sung obtained feelings for medical ethics not

like the dental calculus on our teeth. The reason why it is

that he experienced. Here, I have to mention "SARS" again.

easy for people to slip when climbing the mountain is the

Sung recalled at that time when he had to treat some of

moss and bacteria on top. If I only understand medical

the doctor fellows who were unfortunately infected by the

knowledge, I will not relate the blockage of petroleum

virus, those "doctor patients" would turn their faces away

pipes to vascular occlusion, which actually share the same

when Sung used the stethoscope to listen to their lungs

principle. If I can handle the blockage of oil pipes, I can

because they did not want to infect Sung. Sung would pat

handle vascular occlusion. They are originally integrated."

them on the shoulders and took their hands for a while.

Some people think that they have to get admitted into

"You will see the gratitude in their eyes when you take their hands without feeling ashamed of them." Speaking of

the Harvard University since it has the highest ranking

limbs would be kept in the caves. When Jesus treated the

majors. And after they enter, they will find out all the majors

in the world even if they are not interested in any of the

here, he thought of a story: Once, the lepers with deformed

are highly research-oriented, which might be beyond

lepers, he would go into the caves, touched the patients

their competence. If one only looks at the ranking of the

and told them they were cleaned. The fact is, Jesus is a god

university without considering his or her personal interest

and he could definitely cure the patients only by pointing

or competence, even if he or she manages to graduate

at them, but touching the patients was a gesture assuring

from the university, does it really mean that he or she has

the patients that they were cured and cleaned not only

received a good higher education?

physically but also mentally.

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沈

祖堯，是中國工程院院士，也是因抗擊「非典」

而被《時代周刊》評為「亞洲英雄」的醫生，曾

任香港中文大學校長。被稱為「香港最受歡迎校長」

的他主管香港高校科研工作多年，除了中國工程院院士，還擁 有英國皇家內科醫學院、美國胃腸病學學院、澳洲皇家內科醫 學院等多個不同的「院士」頭銜。

2011 年在香港中文大學校長任上不足一年，就被選為「香

港最受歡迎校長」。沈祖堯教授在歐洲旅行途中，模仿愛德華

· 蒙克名作《吶喊》中人物表情和手勢的照片在臉書上流出後， 頓時獲得很多個贊。「校長你太可愛了！」在轉載他照片的微 博下，更有留言說：「這真不是馮鞏麼？」

從前擔任校長職務，雖然行政事務繁忙，他依然是一名

醫生， 每周出診。 提起學醫和做醫生的經歷， 不得不說抗擊

「非典」這場戰役給他人生帶來的轉折。本科時期，他就讀港

沈祖堯 （香港中文大學前校長、中國工程院院士）

沈祖堯，1959 年 10 月 22 日生，胃腸病學專家，祖籍浙江寧波，現居

中國香港，中國工程院院士，歐亞科學院院士，香港科學院創院院士，香港 中文大學莫慶堯醫學講座教授。

沈祖堯於 1983 年獲得香港大學內外全科醫學士學位；1992 年獲得加拿

大卡爾加裏大學生命科學博士學位；1997 年獲得香港中文大學醫學博士學

位；2003 年在非典一疫中，沈祖堯帶領其醫療隊伍在前線與疫癥對抗，展

開了一系列 SARS 冠狀病毒臨床及流行病學的研究，被《時代周刊》列為當 年的「亞洲英雄」；2010 年出任香港中文大學校長；2011 年當選中國工程

院院士；2012 年當選歐亞科學院院士；2013 年獲頒世界傑出華人獎；2015 年當選香港科學院創院院士。

沈祖堯在國際上首創了為期一周的抗幽門螺旋菌治療方案；率先采用

內窺鏡治療消化性潰瘍出血；制定多種預防因非甾體類抗炎藥或阿司匹林

（NSAIDs、aspirin）引起的潰瘍並發癥的治療方案；率先在亞太地區確立

了結腸鏡檢查對早期發現無癥狀大腸癌的臨床篩查價值；在消化系統腫瘤發 生的分子機制方面作了系列創新性研究。

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大醫學院，著重研習醫學和技術方面的書籍，未曾認真涉獵人 文學科，但自「非典」後，他漸漸意識到，一個醫生需要的不 僅僅是知識和技術，還需要對於人的價值、道德有看法和標

準，如果缺失了，哪怕有再豐富的知識和再精湛的技術，也不 會成為一名好醫生，病人也難以覺得受到好的照顧。之後，他 閱讀了不少描述生死經歷、醫學倫理、研究死亡過程及影響

的書籍。給他印象很深的是《相約星期二》（Tuesdays With Morrie），描述一個大學教授莫裏從醫生變成了病人，學生每

周二都從芝加哥到波士頓探望他，聽他對於家庭、事業、財富

的反思，「這些是很好的生命教材」。沈祖堯還很喜歡看傳記， 他感覺特別好的是德蘭修女的傳記，她本非醫務工作者，但能 在很多人生命的最後時刻給予他們尊嚴。沈祖堯說：「這代表 了 cure（ 醫療）這個詞，未必能時時刻刻都醫治好一個病人， 但你可以做到 care（關懷）。」

對於醫學倫理的感受，沈祖堯並非只從書本中獲得，也包

括親身經歷的緊張時期，這裏不得不再提「非典」。他回憶，

那時候曾給一些醫生病人看病，當他用聽筒為他們聽肺的時候， 有的人不願意，轉過臉去，不想將病傳染給他。沈祖堯依然會 拍拍他們的肩膀，捉一下他們的手。「當你不嫌棄他們，捉一 下他們的手，會看到他們很感激的眼神。」講到這裏，他想起 一則故事：以前手腳變形的麻風病人會被趕進山洞裏去，當耶 穌醫治麻風病人時，他會專門到這個地方，摸一下他們，說你 們幹凈了。「其實如果是神祗的話不用摸啊，指一下也可以，

但那種摸的動作就是告訴病人：『你幹凈了！』 一一個心靈 上的醫治，連覺得自己骯臟的感覺也醫治了。」

多年從醫的經歷讓他感受到，醫學不是完全的科學，而是

一半科學，一半人文學，醫學的證據能告訴妳什麽是最好的治 療方法，而和病人接觸的時候，則要用心。「也許這也印證了 愛因斯坦對宗教的看法：『科學如果沒有宗教是跛腳的，宗教 沒有科學是盲目的。』」

這段話讓我想起沈祖堯在畢業典禮上的致辭：「我相信一

所大學的價值，不能用畢業生的工資來判斷，更不能以他們開 的車、住的房子來作準，而是應以它的學生在畢業後對社會、 對人類的影響為依歸。」 闖一闖，對沈祖堯來說是一生受用。 「當時我研究的細菌不只影響人體，還影響到油管，加拿大的 石油油管都是給細菌塞住的，這些細菌跟人是相關的，如我們

牙齒上的牙石，爬山為什麽容易滑倒，因為青苔和細菌在上面。 我如果只懂醫科的東西，就不會想到石油管堵塞會和心臟裏面 的血管塞了是同一個原理，如果我能搞定石油管的阻塞，我也 可以搞定心臟裏面那條管，它們原來是融會貫通的。」

有的人認為哈佛大學世界排名最高，一定要去讀，哪怕完

全沒有興趣的科目，也要去讀，結果發現科目的研究性很強。 如果只看排名，而不是個人興趣和能力，就算能畢業，是否就 代表你真的接受了很好的高等教育呢？ 41

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"I drink, therefore I am."

「我喝，故我在」 EDIT/ 文 Jia xuan 家軒 TRANSLATION/ 譯 Olivia Kwan

Hemingway's Liquor Story

以酒為伴的海明威

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JUN 2019

in China, Hemingway and his works were deeply loved by the majority of Chinese readers, and he was also one of the few foreign writers who have been pursued after by Chinese readers in that closed and undeveloped era.

Hemingway's destined connection with Cuba is not

a secret to most people who know him. He saw Cuba

as his life destination and spent more than one third of his life time at Havana, where he wrote the renowned

The Old Man and the Sea and won Pulitzer Prize as well as Nobel Prize in Literature. The severe fight between

Santiago, an old Cuban fisherman, and a huge marlin "

E

not only highlights the relationship between human and

njoy wine and songs while we can, for life is

nature, but also the perseverance of human beings.

short." The soul of literature that lies at the

The British scholar Herbert Ernest Bates once

bottom of one's heart should naturally be

commented: "Hemingway was a man with an axe. What

activated by the reward from heaven. Do you remember

Hemingway went for was that direct pictorial contact

the subtle feeling when using the tip of your tongue to

between eye and object, between object and reader. To

taste a glass of fine wine? It is like dipping the nib with

get it he cut out a whole forest of verbosity. He got back

ink, and then something inside you is switched on.

to clean fundamental growth." Hemingway's concise and

From dribs and drabs in your memories and pleasant

direct narrative style was originated from his thorough

moments in your life to your unrestrained fantasies, you

observation of life. More importantly, he managed to explore

just cannot stop writing. Speaking of great writers who

his perception of life and humanity from the bottom of his

cannot live without liquor, Ernest Miller Hemingway

soul, with a "catalyst" accompanying his whole life: liquor.

definitely was a representative among them.

Thanks to the fragrance of fine liquor, Hemingway has

Most Chinese readers are quite familiar with the name

been able to put aside the worldly eyes. Through thoroughly

of Hemingway. During the development of modern history

tempered and polished words, his was suddenly enlightened and able to see beyond his own eyes. Today, if you have the

opportunity to visit Havana in Cuba, following Hemingway's footprints is a must. El Floridita and Hotel Ambos Mundos, where Hemingway once stayed, have become the most classic attractions for the tourists. People will not leave

without trying the famous Mojito mixed with Rum, mint and

lemonade, which was said to be Hemingway's favorite. Apart from Mojito, Hemingway was especially fond of Absinthe,

a type of distilled alcoholic beverage with 65-84% alcohol

content. People also called it "Green Fairy" or "Green Muse".

Absinthe was favored by many men of letters in history,

inspiring their creation of works and arts. However, it was

questioned by the later generations due to its ingredients.

There is another cocktail named "Daiquiri" worth being mentioned. Local people loved to call Hemingway "Papa",

and he always enjoyed "Daiquiri" without

adding sugar, so

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"If you want to know about a culture, spend a night in its bars."

As Hemingway once said, "Don't bother with churches,

the cocktail has been granted a nick name "Papa double".

government buildings or city squares, if you want to

"I drink, therefore I am." Hidden in the world's forgotten

know about a culture, spend a night in its bars." Fine

corner, Hemingway, the natural and unrestrained writer,

liquor penetrated through his whole life, lighting up

left a literature legacy. His revolutionary sentiment was

his most wonderful sentimental feelings as fuel and

also appreciated by Castro, the former leader of Cuba,

sublimating into the treasures of human's literary

who once commented that the novel The Old Man

civilization. Fine liquor brought Hemingway to the

and the Sea, published in 1952, was "unprecedented".

boundary of the universe, letting him know that the lost

After all, the year when the book was passed for

time could not be traced back in a delighted way.

press was already the eve of Cuban revolution.

Hemingway always enjoyed meals accompanied

Hemingway was not only respected in his "second

hometown" Havana, he had a precious connection of

by liquor. To be specific, he would use Absinthe as an

invasion and aggression from the Japanese imperialist,

oysters. After meal, he would enjoy some brandy. He liked

appetizer, red wine as table wine, and white wine with

fate with China. In 1941, when China was subjected to the

some Vodka in the afternoon and Whisky at dusk. He was so

Hemingway visited Chengdu and Chongqing in China

particular about it that Whisky and ice cubes must be served

as a professional journalist and commissioner from the

separately so he could adjust the proportion by himself.

U.S. government. He was so moved and impressed by

Ernest Miller Hemingway, a great writer who loved

the ancient and profound Chinese culture so he started to compose the first draft of For Whom the Bell Tolls, a

bullfight, hunting, boxing, adventures and women, once

to the records provided by the translators in Chongqing,

in Cuba, these brave words were seen as praise for Castro, the

said, "A man can be destroyed but not defeated." For people

literary work about Anti-Fascist War, in Chengdu. According

great revolution leader. In the eyes of the world, these words

Hemingway and his wife also visited some military

are also the best life annotation of this liberated tough man.

academies and expressed deep admiration for Chinese people's hard work in building military fortifications.

45

JUN 2019

對

酒 當 歌， 人 生 幾 何。 潛

相信正是因為美酒飄香，令

藏心底的文學之魂，自

海明威得以拋開俗世的眼光，通

激活。舌尖觸及佳釀之時，就如同

眼前豁然開朗，能有所見。而今，

然是要用上蒼的賞賜來

過疏疏落落、千錘百鍊的文字，

筆尖浸潤墨水之處，落筆時，洋洋

如果來到古巴的哈瓦那，尋找海

灑灑，寫的盡是心頭點滴，奇思妙

明威的足跡是必做的事。海明威

想，乃至快意人生。若論無酒不歡

曾經光顧過的「佛羅里達酒吧」（El

的大文豪，歐內斯特 · 海明威（Ernest

Floridita）以及「兩個世界酒店」

Miller Hemingway）是他們的代表人

（Hotel Ambos Mundos），都是遊

對於中國人來說，海明威這個名字

莫過於「莫希托」酒，它用古巴特產

物。

人必到的經典景點。其中，最有名的

並不陌生。在中國的現代歷史進程中，

朗姆酒加薄荷葉、46 檸檬調配的雞

海明威及其作品深受廣大中國讀者的

尾酒，據稱是海明威的最愛。另外，

喜愛，也是在那個封閉的年代為數不

海明威還對苦艾酒情有獨鐘。這種蒸

多獲追捧的外國文學家。

馏製作，高酒精度数（65-84％ ) 的

提起海明威，多數人想到的是他

一種飲料，並擁有綠仙子、綠繆斯的

與古巴的緣分。一生超過三分之一的

雅稱，歷史上獲得不少文人墨客藝術

時間都在哈瓦那度過的海明威，將古

家的青睞，為包括海明威文學在內的

巴視為命運歸宿的地方。在那裡，他

多種文化藝術提供助力。 但後來由

寫出了中國人耳熟能詳的《老人與海》

於成分的問題，這種酒也受到後世的

（The Old Man and the Sea）， 並 榮

質疑。另一種稱為 Daiquiri 的雞尾酒，

獲普利策獎和諾貝爾文學獎。古巴老

因 海 明 威 又 名 Papa double。Papa

漁 夫 聖 地 牙 哥（Santiago） 與 一 條 大 馬林魚的纏鬥，不僅彰顯了人與自然 的關係，而且突出了人類百折不撓、 誓不低頭的堅毅精神。

正如英國學者赫·歐·貝茨

（Herbert Ernest Bates） 的 評 論 指： 「海明威是一位拿著板斧的人。他所 孜孜以求的，是眼睛和對象之間，對

象和讀者之間直接相通，產生光鮮如 畫的感覺，為了達到這個目的，他砍

掉了整個森林的冗言贅詞，他還原了

基本枝幹的清爽面目。」海明威爽朗、 直接的敘事筆調，不僅來源於他對生

活細微的觀察，更重要的是他將靈魂 深處對人生和人性的感悟發掘出來，

而這一切都離不開伴隨著海明威一生 的催化劑——酒。

是古巴人對海明威的暱稱，據悉海明 1899 年 7 月 21 日－ 1961 年 7 月 2 日）， 出生於美國伊利諾州芝加哥市郊區奧克帕克， 美國作家、記者，被認為是 20 世紀最著名的 小說家之一。 海明威的一生之中曾榮獲不少獎項。他在第一 次世界大戰期間被授予銀制勇敢勳章；1953 年，他以《老人與海》一書獲得普利策獎 ； 1954 年的《老人與海》 又為海明威奪得諾貝爾文學獎。 2001 年，海明威的《太陽照樣升起》與《永 別了，武器》兩部作品被美國現代圖書館列入 「20 世紀中的 100 部最佳英文小說」。 海明威一生中的感情錯綜複雜，先後結 過四次婚，是美國「迷惘的一代」（Lost Generation）作家中的代表人物，作品中對人 生、世界、社會都表現出了迷茫和彷徨。他一 向以文壇硬漢著稱，他是美利堅民族的精神豐 碑。海明威的作品標誌著他獨特創作風格的形 成，在美國文學史乃至世界文學史上都佔有重 要地位。

46

威飲用時從不加糖。

「我喝， 故我在」，瀟灑如海

明威，藏身被世界遺忘的角落，寫下 傳世佳作，這般氣概，令人折服。海 明威的革命情懷，也得到古巴前領導 人卡斯特羅的讚賞。他曾稱，《老人 與海》這部出版於 1952 年的小說，

是「前所未有」的作品。畢竟，付梓 的那一年，正是古巴革命爆發前夕。 海明威不僅在「第二故鄉」的

哈瓦那備受尊崇，海明威的平生與中 國有過難得的緣分。一九四一年，時 值中國蒙受日本帝國主義侵略，海明 威以職業記者和美國政府特派員的身 份，到訪中國的成都和重慶。古老而 厚重的中華文化，感染了海明威，而

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「如果你想要了解 一種文化，別去什 麼教堂、政府大樓 或城市廣場；花一 晚上的時間體驗一 下它的酒吧。」

且他還在中國開始撰寫反法西斯戰爭題 材作品《喪鐘為誰而鳴》的初稿，地點 就在成都的一座小樓里。根據重慶翻譯 學家的資料，海明威夫婦還曾經參觀了 軍事院校，對中國人民用辛勤汗水建造 軍事工事，深表欽佩。

正如海明威所說，「如果你想要了

解一種文化，別去什麼教堂、政府大樓 或城市廣場；花一晚上的時間體驗一下 它的酒吧。」美酒貫穿了這個大文豪的 一生，讓他將人生最精彩的感悟點燃、 升騰、綻放，升華成人類文學文明的瑰 寶。酒，帶著海明威直抵宇宙的邊界， 讓他感受到失去的時間無法追溯，但痛 快酣暢。

海明威享用美食均會以美酒相伴。

以苦艾酒開胃，佐餐喝紅葡萄酒，用白 葡萄酒配牡蠣，餐後喝白蘭地，下午喝 伏特加，黃昏喝威士忌。威士忌和冰塊 必須分開供應以便自行調節酒水比例， 甚為講究。

愛鬥牛，打獵，拳擊，冒險和女人，

生活和文學都充滿英雄氣概的海明威曾 經說：「人可以被毀滅，但不可以被戰 勝。」這豪言壯語，在古巴被視為對身 陷囹圄的革命領袖卡斯特羅的讚美；而 在世人看來，也是這位肆無忌憚的硬漢 最貼切的人生註腳。 47

JUN 2019

From the Chishui River to the Rhine 從赤水河到萊茵河 EDIT/ 文 Natalya Zhang TRANSLATION/ 譯 Ziyang

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G

rowing up by the Chishui River known as "The

he had seen some foreigners sharing their feelings with great

smelling the fragrance of Moutai liquor and also

the first time. "I figured they might not have the chance to

River of Fine Liquor", I often say that I grew up

exaggeration on social media after tasting Chinese baijiu for

had deep feelings for it.

taste the real good one," he said, "you have Moutai, and we

When my husband, who is from Germany, visited China

have Riesling. They are both the pride of our countries."

for the very first time, my father at home was thrilled. At

Indeed, every time I wanted to have some white wine

the banquet filled with hot Guizhou cuisine, he brought out

in Germany, I would definitely order one glass of Riesling.

treasured it for more than 30 years just to wait till the time

Riesling is from, just to trace to the source.

a bottle of Moutai which was the same age as me. He has

This summer, I made a special trip to the Rheingau, where

when he could meet his son-in-law, and his dream finally

Germany produces the best Riesling in the world, and the

came true. Excitedly, my old man filled my husband's cup

best Riesling grapes in Germany are from the Rheingau, so

"very good". Although Moutai from Maotai Town in China

the Rheingau. It all thanks to the selfless gift from the nature.

with Moutai, and toasted with his poor English by saying

you can easily infer that the best Riesling in the world is from

and the white wine from Germany both looked transparent,

Most vineyards producing Riesling are planted alongside the

the former is made from fermented grains, which is so much

Rhine, a river with a great reputation in Europe. Once the

different from the one made from grapes in either mouth

river reaches the Rheingau region, it gives way and makes a

feel or taste.

turn almost at right angles, turning the direction of the water

My husband raised the cup carefully and sipped, savoring

flow, which creates the most important condition for the

the liquor. After a while, he was pop-eyed with amazement

growth of grapes planted on the north bank facing the south

and commented with the Chinese words he just learnt: "It

—— more sunlight.

tastes good! So good!" Afterwards, my husband told me that

The northern mountains block the cold wind, so the

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JUN 2019

Rhine is

able to store heat

at day time. Starting at dusk, the

temperature dramatically drops, generating thick

damp mist. The cold mist will slowly cross the river and

climb up, surrounding the vineyards. Therefore, the grapes

Wiesbaden,

from the Rheingau at 50 degrees north latitude are granted

a famous city in the Rhineland region,

difference.

It is said that more than 2000 years ago when the ancient

a special and well-rounded taste due to the temperature

is known to be relevant to hot springs by the suffix "baden".

Wandering in the Rheingau vineyards, I could see

Romans built their first fortress in Mainz, a troop of soldiers

Riesling grapes everywhere from the mountain top to the

took some horses to the other side of the Rhine to check the

river bank of the Rhine. Although Riesling grapes are called

war situation. However, the horses ended up rolling around

"the Emperor of Grapes", they look inconspicuous on the

in the hot spring pool, totally forgetting about their mission.

appearance. I could not quite understand why this variety

Therefore, the ancient Romans named the place "Wiesen

is so special. An expert pointed out that the rhizomes of

(land) baden (bath)". I seriously doubted that it was actually

Riesling grapes are extremely strong and can penetrate up

the soldiers who enjoyed the pool and blamed it to the

to 15 meters deep into the ground, which will absorb the

horses which could not justify themselves.

mineral substances and transmit them into the grapes,

In August every year, the longest Riesling booth in the

bringing out mineral aromas. Another fun fact is that

world will be set up at the Castle Square, waiting for you to

Germany, which makes Riesling grapes and Riesling wine

festival has more than 40 years of history. At the carnival,

the Rheingau is the smallest wine production region in

revel at the Rheingau Wine Festival lasting for 10 days. This

even more precious.

you may be able to encounter a friend you are familiar with

The ancient Greek tragedian Euripides (480-407 B.C.)

from your childhood —— the Little Red Riding Hood, and

once said, "Where there is no wine, there is no love." The

took a glass of fine wine from her hand. Yes, the costume

Rheingau region is definitely full of "love", which is not

of the Little Red Riding Hood created by the Brothers

limited to love between men and women, but love for life

Grimm represents the major feature of the local traditional

and pride for traditional cultures.

costumes for ladies.

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was getting late, I

randomly turned into a hotel

after passing through a narrow alley and

surprisingly found six guest rooms made of wine barrels.

Each room was named after a local chateau, costing 109

Euro per night. If you are a wine lover, I am sure you will love

You can

the special experience living in this hotel.

also reach the peak

My trip to Rheingau was not only about tasting wine.

of the Niederwald and

Slightly drunk, I was always surprised by the fact that even

find a statue of The Germanic

though the history of winemaking here could be traced back

Goddess buried by Frederick

to the era ruled by Karl der Groce in 800 A.D., the chateaus

William I in 1877. Following the

are still exuding vitality after 1200 years has passed. The

direction the goddess is "looking

wine makers are innovative while remaining traditions, in

at", you can see the Rhine and the

accordance with the concept of "sustainable development"

Rheingau vineyards. Beside the statue

and "environmentally-friendly", protecting the water sources

is the most joyful cable car. The staff will

and ecology nearby and investing energy and money into

hand you a glass of Riesling sparkling

optimizing the recycling of wine bottles in order to decrease

wine before you get on the cable car.

unnecessary resource wastage. In Germany, each bottle

For me, this sudden happiness made me

must be recycled for at least 40 times!Â

laugh. I cannot imagine what can be more

Even so, the local people are still alert to dangers even

pleasant than enjoying the wine and the

in times of calm. A local friend who was with me during the

view at the same time.

trip told me: "You know what? Riesling grapes must grow

Underneath the cable car is a town

in somewhere with low temperature. If the temperature

called "Rudesheim". When the day

51

JUN 2019

on the earth continues to rise, this place might no longer

be suitable for the grapes to grow. We might have to plant

the grapes in Iceland and I don't want that. Only here is the hometown of Riesling," she sighed.Â

These ancient chateaus are also committed to the

development of tourism, bringing pleasant wine tasting

experience to the tourists and conveying their production and management philosophy, spreading the historical knowledge and culture of German wines to people of different skin colors around the world.Â

After my trip to the Rheingau, I told my husband at the

dinner table: "I hope Maotai Town will be opened up for

tourism, so I can take you to the factory producing Moutai liquor and learn how it is made. I even have a classmate

working as a taster there. He can tell the production year

of Moutai only by smelling. Are you curious about how he

was trained and how he works?" My husband looked up and said, "Oh my god. That will be interesting!"

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生

長在中國的「美酒河」赤水河邊，我常常 這樣說，我是聞著茅台的酒香長大的，對 杯中恩物也有著感情。

先生是德國人，他第一次造訪中國，家裡的老父

親激動得滿臉通紅，在布滿了辣椒的貴州菜宴席上，

拿出了和我同歲的茅台——他珍藏多年的「女兒紅」，

就等著在見女婿的時候呈上，等了三十餘年，夢想終於

成真。老父親頭頂冒著熱氣，把女婿面前的酒杯倒滿，

用蹩腳的英文忙不迭勸酒：「Very good ！」。雖說名

字都叫「白酒」，中國的茅台由糧食釀造，德國的白酒

（white wine），則來自葡萄，口感味道都不一樣。

先生謹慎的端起酒杯，小抿一口，細品片刻，瞪大眼睛

用他剛剛學會的中文疊聲說：「好喝好喝！」事後，先生說，

之前有看到社交媒體上分享外國人第一次喝到中國白酒的浮 誇感受。「那可能是他們沒有喝到好的中國白酒。」先生接

著說：「中國有茅台，我們有雷司令，它們是我們兩個國家 的驕傲。」

的確，如果在德國，但凡喝白葡萄酒，我一定會找到酒

單上的 Riesling（雷司令），毫不猶豫的點上一杯。今年夏天， 我專程到德國雷司令的萊茵高產區追根溯源。

德國出產世界上最好的雷司令，德國最好的雷司令葡萄

在萊茵高產區，稍微有點邏輯推理的人都可以看出，世界上

最好的雷司令，在萊茵高！這一切的一切，是大自然的無私 53

JUN 2019

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打滾，哪還記得有偵查這檔子事兒，因此古羅馬人給這裡命名

贈 與， 雷 司 令 葡 萄

為 Wiesen（土地） baden（泡澡）。我嚴重懷疑在池子里樂

園多種植在萊茵河兩岸的山坡上，

不思蜀的是羅馬士兵們，只是馬被強安上罪名，也有口難辨。

這條在歐洲鼎鼎大名的河流，抵達萊茵高地

在這個生來就與享樂有關的城市，每年 8 月，在城堡廣

區時，也紆尊降貴為她讓路，在這裡轉了個幾乎成直

場，擺上世界上最長的雷司令攤位，等你在為期十天的萊茵高

角的大彎，流向從南北變成東西，使北岸朝南的山坡擁有了

葡萄酒節上把酒狂歡，這個節日，已有 40 多年歷史。你也許

葡萄生長最重要的條件——更多的日照。

可以偶遇童年就熟悉的朋友——小紅帽，並從她手中接過美

北部山脈擋住了寒風，白日的萊茵河面儲存大量的熱量。

酒。是的，格林兄弟筆下的小紅帽，正是這個地區的女孩傳統

從傍晚開始，氣溫驟降，從峽谷中城市生成散不開的潮濕濃

服飾的一大特色。

霧，慢慢跨過河流，逐漸攀升，將葡萄園籠罩在寒冷水霧中。

你也可以登頂尼德瓦爾德峰，這裡有 1877 年德意志皇帝

北緯 50°的萊茵高產區的葡萄，被晝夜巨大的溫差，賦予了特

威廉一世親自埋下奠基石的日耳曼女神像，女神眼望的方向，

漫步在萊茵高的葡萄園中，往上到山巔，往下到萊茵河

纜車，登上纜車前，工作人員會為你遞上一杯雷司令氣泡酒，

殊的酸甜又豐滿的口感。

是萊茵河金色之波及大片葡萄園。在旁邊，就有世界最歡樂的

邊，滿目可及的都是雷司令的葡萄架。不得不說，這一款被

這突如其來的幸福讓我全程大笑出聲，有什麼比坐著纜車，喝

稱為「葡萄中的帝王」的品種乍一看實在太不起眼，低矮細

著美酒，看著美景更讓人愉悅的事情呢 ?

幼的植株，還不及我的腰部，實在看不出它有何厲害之處。

纜車腳下便是呂德斯海姆小鎮，經過一個只能容一人經過

經專業人士一指點才知道，雷司令的根莖格外強大，遒勁地

的窄巷，隨便拐進一家酒店，發現竟然有 6 個用酒桶做成的房

的葡萄顆粒中，使它們擁有複雜而帶有礦物香氣的味道。而

特別體驗實在是愛酒之人必備！

探入地底 15 米，將不同深度的礦物質吸納，輸送到枝端小小

間，每個房間用當地酒莊命名，109 歐在酒桶住一晚，這樣的

萊茵高，居然是德國最小的葡萄酒產區，生產的雷司令數量

我的萊茵高之旅，不光只把自己沈浸在酒精中，在微醺過

自然有限，導致這款葡萄越發矜貴。

後的沈靜中，我總是在感慨，這裡的釀酒歷史可以追溯到公元

古希臘悲劇作家 Euripides（480-407 B.C.）曾經說

800 年卡爾大帝統治時期，1200 年彈指而過，這些酒莊仍然

過：「沒有葡萄酒的地方，就無法有愛情存在。」

散髮著生機，在保持傳統的同時，他們又銳意創新，將「綠色」

（But where there is no wine，there is no

及「可持續發展」看得很重，保護附近水源及生態，投入精力

love），擁有雷司令佳釀的萊茵高地區，

及金錢優化酒瓶回收程序，減少不必要的資源浪費。在德國，

絕對是「有愛」極了，這不光是狹隘

每個酒瓶至少要回收利用 40 次！

的男歡女愛，更是對生活的熱愛，

即便如此，他們仍然居安思危、憂心忡忡，和我同行的當

對傳統文化的自豪。

地朋友說：「你知道，雷司令必須生長在寒冷的地方，地球氣

萊茵高地區名城

Wiesbaden，

看

溫的持續升高，可能會讓這裡再也不適合葡萄生長。未來，我

到

們可能要去冰島種葡萄了，我不希望這樣，這裡才是雷司令的

baden 這 個 詞 綴，

家啊！」她嘆了口氣。

就知道和溫泉有

這些古老的酒莊還致力開發旅遊，讓遊客乘興而歸的同

關。 傳 說 2000

時，也傳遞了他們的生產經營理念，對著世界各國的不同膚色

人在美因茨修建他

我的萊茵高旅程結束後，在飯桌上和先生說：「希望有天，

多 年 前， 古 羅 馬

的人們，傳播了德國的葡萄酒歷史和文化。

們第一個要塞時，

茅台也能有這樣的遊客體驗行程，我也能帶著你去中國國酒茅

萊茵河另外一邊探

是茅台的品酒師，他的鼻子靈敏到可以聞出茅台的年份，你想

一隊士兵牽著馬去

台的工廠，看我們的國酒是怎麼生產出來的。我甚至有同學，

視軍情，結果這些

知道他是如何訓練，如何工作的嗎？」先生抬起頭，說：「天

馬們在溫泉池子里

啊，那實在太有趣了！」 55

JUN 2019

跟「舍布魯克街的貴婦人」 一起，享受蒙特利爾

TEXT/ 文 Joseph Tsui

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E

xperience tells.

"Grande Dame of Sherbrooke

Street" is located in the Golden Square Mile in downtown Montreal.

Like her neighbors, the

prestigious department store Holt Renfrew and

Montreal Museum of Fine

Arts, this Dame has a great

view of Mont Royal. Different from any other hotel in the

world, it was an innovation

at the time of four St.James Street tycoons.

Those tycoons who

founded the Ritz-Carlton Montreal used to live in

To adore this Dame is to appreciate her commitment

Golden Square Mile, a place belonged to Montreal's elite who owned 3/4 of Canada's entire wealth in the early

to modern luxury. Designed by New York architects

themselves and their European visitors, a "luxurious home-

been built in Adam style, a neoclassical style of interior

Warren and Wetmore, the main building of the hotel has

twentieth century. They dreamed of their own place for

design and architecture with a single uniform scheme, by

away-from-home (Waller, 31)", a symbol of refinement

which the building has therefore distinguished itself from

and elegance, and a landmark for Montreal. Bearing this in

those Victorian and Georgian mansions. What is more, this

mind, they combined the Ritz and Carlton designations and

magnificent example of everlasting elegance comes together

opened the world's first Ritz-Carton hotel. That is to say,

with the hotel's most recent 200-million renovation and the

they turned a new page of Montreal's and even the world's

upbeat Ritz-Carlton residences and reaches "a captivating

hospitality industry.

balance between tradition and innovation".

The opening of the Ritz-Carlton Montreal on December

Meanwhile, the continuity of the Old World tradition can

31, 1912 has become a day to remember in history not only because "the inauguration celebrations would become

be seen from the well-maintained revolving door. This is

but also because the hotel itself has acted as an important

of Windsor, Sir Winston Churchill, Queen Elizabeth II and

the door that celebrities, for instance, Duke and Duchess

one of the decade's biggest social gatherings (Waller, 43)"

Prince Philip, American President William Howard Taft,

witness and become an inseparable part of the Montreal

French President Charles de Gaulle, Israel's Prime Minister

and Canada history itself since that day.

Golda Meir, Elizabeth Taylor, and Rolling stones (Waller, 15) etc, used to pass through. Ritz-Carlton staffs who dressed

"The most satisfactory accomplishment of all is to enjoy life and help others to enjoy it, too, even if it does mean spending money."

up in uniforms used to open the door and lead them into

the lobby with a salute. Now it will be your turn to enjoy the 5-star welcome.

This welcome, as Waller described, is from "a haven of

care, kindness, and unflagging hospitality of the very highest order (Waller, 14)" and I can't agree more. I further argue that

this sentiment has loyally been delivered, according to César

-Charles Hosmer, Ritz-Carlton founder

Ritz's will, by everyone and everything inside this hotel. It

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the wide, curving staircase, from the front desk which is

tucked into a corner, and from the signature afternoon tea.

I can't say enough this legacy of extraordinary service

represents the best part of Montreal. No wonder it attracts a veritable kaleidoscope of people who influence the society of Quebec, of Canada, and of North America.

Maison Boulud is the place where these elites frequent.

As same as what they do, you will definitely find yourself in

love with sitting in the greenhouse. A fine dining experience with the view of a serene garden and pond is irresistible.

"Dinner is a rite, and everyone should dress for it."

-César Ritz Maison Boulud is located in the new wing (completed

in April, 1957) and is facing the Duck Garden opened since June, 1959. It is a masterpiece of Mr. Andrew

Torriani, CEO and GM of the Ritz-Carlton Montreal, and

3-Michelin star Chef Daniel Boulud from New York. Maison Boulud, since its birth, has enticed everyone who sees dining as a rite.

The cuisine in Maison Boulud is steeped in French

culinary tradition with a focus on local Quebec products.

Daniel Boulud's menu is driven by the seasons and bounty of Québec's local purveyors. Executive Chef Riccardo

Bertolino prepares refined yet soulful contemporary French food as well as specialties from Boulud's New York City restaurants.

According to "No Ordinary Hotel" by Adrian Waller, the

Ritz-Carlton Montreal has a long history of stocking up the

world's finest wines. This tradition has well pleased many of prestige patrons, formerly Prince Edward and lately Duke of Windsor, Elizabeth Taylor and Richard Burton who arrived at the hotel to marry on Sunday, March 15, 1964 with only

two hours' notice (Waller, 184). Today, Maison Boulud has a selection of more than 600 wines on menu to quench a thirst.

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「最令人滿意的成就就是 享受生活和幫助別人享受生活， 即使這有時候意味著花費。」

「舍布魯克街的貴婦人」

—Charles Hosmer 麗思卡爾頓酒店創立者

蒙特利爾麗思卡爾頓酒店位於蒙特利爾市中心「Golden

Square Mile 黃金平方英里」地帶，面朝舍布魯克大街與皇家 山，比鄰高級百貨公司 Holt Renfrew 和蒙特利爾大美術館建

讀懂酒店，欣賞蒙特利爾

築群，背靠鬧市中心商業區，人們親切地稱呼它為「舍布魯克

這位「貴婦人」由紐約 Warren and Wetmore 建築師事務

街的貴婦人」。

這位「貴婦」出身豪門，「她」的創立者包括 4 位大亨，

所設計，比事務所的另一得意之作——紐約大中央車站——早

拿大四分之三的財富。大亨們夢想著在家門口打造一家前所未

在當時流行的維多利亞和佐治亞風格建築裡顯得卓爾不群；開

一年落成並投入使用。酒店主體採用新古典主義的亞當風格，

他們以「黃金平方英里」為家，據說掌控著 20 世紀初期全加

業一個多世紀至今，它已然成為蒙特利爾建築史的典範，近年

有的酒店——酒店從建築到服務，既能攬盡蒙特利爾與歐洲大

斥巨資翻新並加建酒店服務公寓，後者同樣出於名家之手，融

陸的奢華優雅，又能善待住店客人，務使他們盡興；還必須能

合 20 世紀和 21 世紀建築精髓，舍布魯克街的風貌為之一新。

體現蒙特利爾的時代精神，與他們摯愛的城市相得益彰，膾炙

與 新 翼 不 同， 酒 店 正 門 經 意 維 持 著 開 業 時 的 風

人口。為了實現這個夢想，他們付出時間與財富，促成奢華酒

店業界的英倫翹楚 Carlton 和歐陸天縱奇才 César Ritz 為這家

格。那是溫莎公爵與夫人，溫斯頓邱吉爾爵士，英女王伊莉莎

蒙特利爾麗思卡爾頓酒店在 1912 年 12 月 31 日開業，這

高樂，以色列首位女總理梅爾夫人，伊莉莎白泰勒，滾石樂隊

白二世與愛丁堡公爵，美國第 27 任總統塔夫脱，法國總統戴

酒店特別「聯姻」，世界上第一家麗思卡爾頓酒店由此而生。

等等名人曾經緩步經過的旋轉門，他們步入酒店的必經之路，

是一個劃時代的成就。它傳承著西方（歐陸與英倫）的文明，

身著禮服的酒店員工向他們致意，為他們開門，引領他們進入

它代表著北美新英格蘭與新法蘭西兩種文化融合的最高境界，

大堂——時至今日，同樣的禮遇也會成為你人生經歷的一部

同時它又是全新的，漫溢著蒙特利爾「創新」的氣質，充滿了

分。

想像力和未來發展前景。

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2012 年以來，Maison Boulud 成為酒店的主餐廳。這是酒店

首席執行官和總經理 Andrew Torriani 的得意之作——他成功 說服了紐約米芝蓮星廚 Daniel Boulud，與他聯手在酒店裡打

造一家餐飲界有口皆碑的餐廳，將加拿大的法系烹調藝術發揚 光大。

與「融合創新」的精神相得益彰，這裡的法餐是當代的，

推陳出新的，忠實本地特色食材的，不時不食的，餐廳行政總 廚 Riccardo Bertolino 的拿手好戲，是花樣翻新的季節菜單，

他以本地最新鮮考究的食材入饌，並佐以巧思，屢受食家好評； 若是客人對紐約道地美食念念不忘，餐廳延續紐約星級餐廳傳 統的保留菜單也能讓客人大快朵頤。

據傳記作者 Adrian Waller 記載，蒙特利爾麗思卡爾頓酒

店海藏珍釀，屢獲好評，從未讓一干貴客失望，包括溫莎公爵

及夫人，包括在婚禮前 2 小時到達酒店的伊莉莎白泰勒和李 察波頓夫婦。今天，Maison Boulud 的酒單精選 600 款佳釀， 相信足以博老饕一粲。 Food & Wine Paring

美酒配佳餚——來自總廚 Riccardo 和首席侍酒師 David Goirand 的特別推薦 加拿大本土野生大蝦，綠蘆筍，點綴煙燻紅椒粉

推薦這道菜是因為加拿大野生大蝦是我們的不二選：它滋味豐富，是一種珍貴的食

材。我們小心控制烹飪過程，試圖保持其原汁原味，運用香料畫龍點睛。 Riccardo Bertolino:

步入大堂，「舒適欣喜」的感受隨之而來，無疑是因為這

Wild shrimps from Canada, green asparagus, smoked Paprika

We have put forward this dish because we are working with Canadian wild

裡將「又老又美麗」的傳統發揚光大，每位到訪者都能明確感

shrimps only. As this product is full of flavors and very high end, we have tried to keep

受到恰到好處的注視和「不遠不近的親切殷勤」。這種優雅與

it in its authenticity and avoid altering the taste of them with controlled cooking and

人情味實難讓人忘卻，卻又實難訴諸筆墨，它洋溢在微笑裡，

a light seasoning to highlight the product through a direct and tasty cuisinematch to make the Kamouraska Lamb shine.

傳遞在眼神中，在嚴格遵照 César Ritz 要求設立的，位於大堂 最顯眼位置的弧形樓梯和最不顯眼角落的前台裡游弋，在延續 Carlton 傳統的下午茶裡生生不息。

這裡是一部活生生的歷史，這裡也是蒙特利爾日常的精華

所在，一百多年來，它服侍著左右當地，加拿大以至北美的中 堅力量，它與紐約的關係千絲萬縷，只要稍加留意，不難發現 是誰在你週遭，不動聲色地改變著社會的面貌。

「晚餐是一場儀式， 每個人都應該為之著裝打扮。」 —César Ritz

和這群菁英一樣，你也會愛上坐在 Maison Boulud 餐廳

的陽光房裡，讓酒店後花園的四時景緻伴隨你享用米芝蓮星廚 精心設計的菜單。

Ritz 先生的名言說到了蒙特利爾本地人的心坎裡去。飲

食對於後者來說，是一場重要的儀式：在哪裡發生，和誰一

起，把酒菜交給誰主理，可是一等一的大事。也正因如此，自 61

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Our Neighbor "Slav"

鄰居「斯拉夫」 TEXT/ 文 Joseph Tsui

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I

n the world of nectar, the protagonists of the East

waiting for rescue, and a Russian tycoon said proudly,

China's northern neighbor, is known worldwide

industry has always been weak, yet it has many features.

"It's Russian (Made in Russia)." Although the Russian light

and West dominate their respective fields. Russia,

Perhaps when talking about clocks and watches, no one

for its national liquor, Vodka. The word "vodka" itself

cares about Russian brands, but obviously they are not

evolved from the Russian word "voda (water)". It reminds us

negligible. From the "Vostok" and "Poljot" brands born in

of the famous booze of Russians and the feeling of drinking

the former Soviet Union era for military demand, to price,

spirits like water. Some people cannot stand vodka. They

quality, and the unique Russian design, they have won

think it too "savage and rough", just like drinking pure

much praise from watch fans.

ethanol with water. But in Russia, the status of this national

Russian art has a lasting and mysterious appeal.

liquor full of Slavic style is unshakable, and even the great scientist Mendeleev had set the best alcohol content

Various literature, art, music and architecture masters

countries produce vodka as well, but the most authentic

"Seven Sisters" in the Stalinist style, from Pushkin, Gogol to

keep emerging. From the "onions" of the Kremlin to the

standard for vodka: 38%. In fact, European and American

Tolstoy, from Savrasov to Repin, from Glinka, Tchaikovsky

vodka comes from Slavic nations.

to Rachmaninoff... These artists are as many as the stars

When mentioning Russia, besides charming men and

above the Red Square. Taking music as an example, the

women, vodka would be another lingering imprint. As the

Russian national music school was awakened by Glinka,

national liquor of Russia, it appropriately embodies the

and then developed by "The Five (composers)", and finally

national characteristics of Russians, or Slavs. We are no

immortalized by Tchaikovsky. I have seen a ranking list,

stranger to this "huge" neighbor of northern China. From the

the world's top 10 greatest composers. Nine of them are

political system and architectural style deeply influenced

Germanic people and one is Slavic, that is, Tchaikovsky.

by the former Soviet Union in the early period of the PRC,

Tchaikovsky's three ballet masterpieces "Swan Lake", "The

to the imprint left by the Soviet folk songs in our memory,

Sleeping Beauty" and "The Nutcracker" have become the

and to the endless derisions about this "fighting nation" on

synonym of ballet. The great achievements of the Tsarist

the Internet, many Chinese people are keen to talk about

Russia period continued after entering the Soviet Union

Russia. In fact, the historical battle results of this "fighting

era. In the world's music map after World War II, numerous

nation" are not excellent at all. Apart from successfully

masters from Soviet Union shined in all fields of orchestra.

driving out the Mongolians and the victory of the Great

From composers and conductors to piano and violin

Patriotic War in World War II, there seems to be no other

soloists, as well as singers and ballet dancers, they seemed

excellent achievements. But the reason why we still call it a

to have won all the world prizes. Especially composers,

"fighting nation" may be because it is "tough" in its national

Western Europe after World War II failed to further dominate

character.

classical music, while such Soviet Union composers as

On this land full of ice and snow, the people living here

D. Shostakovich continued to create profound and great

naturally have to fight with nature since ancient times.

works for the public, which was amazing. The two music

The nationality shaped by this exercise process would

academies in Moscow and St. Petersburg have been

be quite different from that created by the rich plains

exporting generations of musical talents to the world.

or the sunshine of the Mediterranean. Nowadays, the

The music competition named after Tchaikovsky has

entertainment media still makes fun of the Russian

also become a holy place for music talents to compete.

nationality frequently. In various American main-melody

In the past 20 years, Russia in our mind seems

movies, the Cold War mentality lingers, and the villain

to be Putin's Russia. This frozen and snowy world

is either from Russia or because of the legacy side

advocates strongman politics. Throughout history,

effects of the former Soviet Union. On the other

almost every revival of Russia started from the

hand, of course, the Russian-made products

disaster of a nearly dying country and seemed to

seem to be the synonym of tough quality. What

be always accompanied by strongman politics:

impressed me most was that in the movie "2012",

Ivan the Terrible, Peter the Great, and Catherine the

when none of the airplanes in the airport could

Great... This country is full of contradictions and

be started, the protagonist drove an ultra-large

charms. Should I go to Russia this Christmas?

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瓊

漿玉液的世界裡，東西方的主角可謂是各領風騷。

民族」，或許是因為是其民族性格上的「硬」。

（Vodka）」，名揚世界。「伏特加」一詞，本身

必須與大自然搏鬥。這鍛煉過程所塑造的民族性，與富饒平

的豪飲，大有把烈酒當水喝的感覺。有些人受不了伏特加，覺

樂傳媒中，也不乏對俄羅斯民族性的揶揄。各種美國主旋律

中 國 的 北 邊 鄰 居 俄 羅 斯， 便 以 其 國 酒「 伏 特 加

北國的冰天雪地，生活在這裡的民族，自然從古至今都

就是俄文「水（Voda）」一詞的演變，想起俄國人名聲在外

原，或是地中海的陽光所塑造的民族性，必是迥異。現在的娛

得它太「野蠻粗獷」了，就像純粹喝乙醇混水而已。但在俄國，

電影裡，那揮之不去的冷戰思維，這片中反派要麼是來自俄

這種極富斯拉夫風格的國酒地位不可動搖，甚至連大科學家門

國，要麼就是因為舊蘇聯時期的遺毒所產生的副作用。當然另

得列夫也為伏特加制定了最佳的酒精濃度標準：38%。其實歐

一方面，這俄國製造的東西，似乎也與操不壞的硬朗質量掛

美各國皆有伏特加出產，但論正宗，非斯拉夫民族國度不可。

鉤。最記得在電影《2012》中，當機場裡的飛機都不能啟動

提起俄羅斯，除了俊美男女之外，伏特加應該是揮之不

的時候，主角駕駛著一架超大型運輸機「安東諾夫」號出現

去的印記了。它作為俄羅斯的國酒，恰如其分地體現了俄羅斯

在等待救助的民眾面前，俄國土豪那句自豪的話語：「Made

人，或者說斯拉夫人的民族特性。對於中國北部的這個「龐大」

in Russia」。俄國輕工業向來薄弱，但卻不乏特色。或許在論

鄰居，我們毫不陌生。從共和國早期深受舊蘇聯影響的政治體

及鐘錶的時候，沒有什麼人會在乎俄國鐘錶品牌，但俄國品

制及建築風格，到蘇聯民歌給我們記憶深處留下的烙印，再到

牌明顯是不能被忽略的。從舊蘇聯時期為軍工需求而誕生的

如今網絡上層出不窮的揶揄「戰鬥民族」的段子，國人熱衷討

「Vostok」、「Poljot」等品牌，從價格到質量嗎，再到特有

論俄羅斯的數量不在少數。其實這「戰鬥民族」的歷史戰鬥成

的俄式設計，都是賺足了錶迷的口碑。

績，並不優異，除了成功趕走蒙古人及二戰衛國戰爭的勝利，

俄羅斯的藝術有種恆久且神秘的吸引力，文學、美術、音

似乎也沒有太優秀的答卷了。但為何我們仍然稱呼其為「戰鬥

樂、建築大師層出不窮。從克里姆林宮的「洋蔥頭」到莫斯科

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斯大林風的「七姐妹」建築，從普希金、果戈里到托爾斯泰， 從薩夫拉索夫到列賓，從格林卡、柴可夫斯基到拉赫瑪尼諾

夫……藝術家們的數量，如同紅場上空的繁星。以音樂為例， 俄國民族樂派的覺醒，可追溯至格林卡，再經「五人集團」的 壯大，最後經由柴可夫斯基昇華至不朽。曾看過一個排行榜， 世界最偉大的前十位作曲家，九個日耳曼人，一個斯拉夫人， 那便是柴可夫斯基。柴氏的三部芭蕾鉅作：《天鵝湖》、《睡 美人》與《胡桃夾子》已然是芭蕾舞的代言詞。沙俄時期的偉 大成就，沒有因為進入蘇聯時期而黯淡。在二戰後的世界音 樂版圖當中，蘇俄的一眾高手，橫跨樂團各個領域。從作曲

家、指揮家到鋼琴、小提琴等獨奏家，再到歌唱家、芭蕾舞 家，似乎將所有世界性大獎拿了個遍。尤其是作曲家，二戰後 的西歐已無法保住古典音樂的霸主地位，而蕭斯塔克維奇（D.

Shostakovich）等蘇俄作曲家，卻仍能源源不斷為大眾創作出 深刻偉大的作品，讓人驚歎。莫斯科和聖彼得堡的兩所音樂學 院，為全世界源源不斷輸出了一代代的音樂人才，以柴可夫斯 基命名的音樂比賽，也成為了樂壇翹楚一決高下的聖地。

近 20 年來，說起俄羅斯，似乎就是普京的俄羅斯。在這

冰天雪地的地界裡，崇尚著強人政治，縱觀歷史，俄羅斯的一 次次強大，都是從幾乎亡國的災難當中出發，似乎也永遠是伴

隨著強人政權：伊凡雷帝、彼得大帝、葉卡捷琳娜…… 這國 度處處散發著太多的矛盾，太多的魅力。今年的聖誕，我該不 該去一趟俄羅斯呢？

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A Review of Art Basel Hong Kong 2019

藝術朝聖

EDIT/ 文 Olivia Kwan

——2019 香港巴塞爾藝術展

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I

n March, apart from the floral fragrance from

the early spring, Hong Kong was also filled with a strong artistic atmosphere. Artists, galleries

and art lovers from all over the world came together to

participate in the city's large and small art exhibitions. The high-profile Art Basel Hong Kong also celebrated its 7th

edition this year, starting a heart-warming pilgrimage for art lovers.

Art Basel Hong Kong 2019 was set to take place from

March 27th to 31st in the Hong Kong Convention &

Exhibition Centre, featuring more than two hundred premier galleries from 35 countries. Art Basel Hong Kong has always

been a stage for Asian arts. Half of the participating galleries once again had exhibition spaces in Asia and Asia-Pacific.

It is worth mentioning that there were 5 galleries from Asia

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entering the main exhibition area. The show provided an in-depth overview of the region's diversity through both

historical material and cutting-edge works by established and emerging artists.

The five-day exhibition was divided into eight distinctive

sections, satisfying art lovers with varied tastes:

"Galleries" presented art from the world's leading

modern and contemporary art galleries, displaying

paintings, sculptures, installations, photographs, film,

video and digital artworks from the 20th and 21st centuries.

Participating artists included Sigmar Polke, Yoo Youngkuk,

Alice Neel, Xu Bing, Huang Rui, etc. Also, you should not miss London gallery Richard Nagy's showing of famed Austrian

artist Egon Schiele's masterpieces. While last year was the 100th anniversary of Schiele's death, the art world is still

very much under the influence of the pioneering sketches and oil paintings he created during the First World War.

Apart from works by experienced artists, "Discoveries"

offered a powerful platform to emerging contemporary

artists, showcasing works by the next generation of talents at an early stage in their career. Attending novel artists included Zarina, Wu Zhong, Tishan Hsu, Candice Lin,

Lawrence Abu Hamdan, Shen Xin and more. Their exciting works definitely shone through the sector, hidden with

their novel interpretation to life. Among them, Candice Lin's brand-new works used artistic installations to review the

historical fragments during the American colonial era with the theme of Chinese labors' indelible experiences during the period. Now living in Los Angeles, she hopes to utilize

the process of artistic creation to deepen her understanding of history.

If you are especially interested in Asian art industry,

"Insights" could be a good place to go. This section

presented precisely-curated projects highlighting artists

from Asia and the Asia-Pacific regions, allowing insights into

artists' careers, particular themes, and art periods from 1900 through to the present day.

"Kabinett"'s participants presented curated exhibitions

in an architecturally delineated space within their booths.

The curatorial concepts in the sector aimed to highlight

diverse perspectives through thematic group exhibitions, art-historical showcases, and solo shows for rising stars,

including Liu Xiaodong, a contemporary artist from China, Christopher Wool, Simon Starling and Wu Dayu, etc. Yoko

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year. Her work "Painting to Hammer a Nail" consisted of a

hammer, a trough of nails and a white wood panel. Visitors are invited to pound a nail into this painting, realizing the interaction between visitors and the art piece.

Dedicated to presenting large-scale sculpture and

installation works by leading artists from around the world, "Encounters" curated by Alexie Glass-Kantor provided

visitors with the opportunity to see works that transcend the traditional art fair stands, presented in prominent locations

throughout the exhibition halls. Inspired by Maya Angelou's poem "Still I Rise", the theme of this sector was "Still We

Rise", aiming to inspire visitors to re-think ways to deal with challenges by the space created with large-scale artistic

installations, bringing out a special immersive experience.

Among all 12 pieces of large-scale installations, 8 of them

were first unveiled in Hong Kong. "Homage to The Square"

by Jose Dรกvila paid a tribute to the art master Josef Albers.

Other participating artists were Tony Albert, Latifa Echakhch, Elmgreen & Dragset, Gerasimos Floratos, Pinaree Sanpitak, Lee Bul, Chiharu Shiota and Zhao Zhao.

Curated by Li Zhenhua, Director and Founder of Beijing

Art Lab, "Film" presented an exciting program of 59 short

films and special screenings by and about artists, among

which "Hometown Boy" definitely attracted much attention.

Featuring the life story of Liu Xiaodong, this film was first

launched in 2010 and won Best Documentary of 48th Golden Horse Award. Also, Lou Ye's "Spring Fever" and Cheng Ran's

"M+ Live Art: Miraculous Trajectories" were shown during the exhibition, glutting fans' eyes.

"Conversations" led art lovers into deeper insights of

arts, offering a platform for dynamic dialogues between

prominent members of the international art world, each

offering their unique perspectives on producing, collecting, and exhibiting art. The series included artist talks, panels,

and discussions with a range of speakers including artists,

gallerists, curators, collectors, architects, art lawyers, critics, and many other cultural players. Also, the section this year

collaborated with 25-year-old "ArtAsiaPacific" with a series of four panels that revisited and examined contemporary

art in Asia from curatorial, institutional, technological and

commercial perspectives, during the magazine's founding decade in the 1990s. In "Magazines", art publications from around the world displayed their magazines in singlemagazine stands or the collective booths.

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Blue is the Warmest Color Among all exhibits in Art Basel Hong Kong 2019, blue is

an element that cannot be ignored. In the dazzling array

of art collections, you can always see the blue, just like a vortex, leading you into a calm and deep ocean of art.

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踏

入 3 月，除了初春的花香，香港更瀰漫著一股濃濃

的藝術氣息。來自世界各地的藝術家、藝廊和藝術 愛好者齊聚一堂，紛紛參與到個中藝術展中。備受

矚目的香港巴塞爾藝術展也於今年迎來了第七屆盛會，開啟一 段令人心波蕩漾的藝術朝聖之旅。

本屆巴塞爾藝術展香港展會於 3 月 27 日至 31 日在香港

會議展覽中心舉行，共有來自 35 個國家的 200 多間頂尖藝廊

參與展出，其中，21 間畫廊首次參展，帶來了自己的得意之 作——作品兼備藝術歷史題材和前衛構想，包羅萬有。

香

港展會一向是反映亞洲藝術氛圍的盛會，亦是展示亞洲頂尖藝 廊代表作品的最佳舞台，因此，本次參展的藝廊半數都來自亞 洲和亞太地區，更有 5 間亞洲藝廊登上主展區，進一步增強了 亞洲在國際展會上的影響力，讓觀眾透過亞洲多元的藝術創作 進一步了解亞洲文化。

五天的展出被分為八個區域，特色鮮明，絕對能夠滿足不

同藝術愛好者的品味。

在「藝廊薈萃（Galleries）」，藝術愛好人士可以找到來

自二十及二十一世紀的現代及當代藝術作品，作品類型涵蓋了 畫作、雕塑、藝術裝置、數碼藝術等。展出作品的藝術家包括 被稱為「二十一世紀最『貪婪』實驗藝術家之一」的德國畫家 Sigmar Polke、美國畫家 Alice Neel、中國獨立藝術家徐冰、

黃銳、韓國藝術家劉永國等。倫敦 Richard Nagy 畫廊還展出 了奧地利著名藝術大師 Egon Schiele 的作品，他在第一次世 界大戰期間創作的畫作畫功細緻有力，被譽為奧地利表現主義 先驅，為後世帶來了深刻的影響。相信他的畫作能夠讓觀眾在 駐足間引出深刻的思考。

除 了 資 深 藝 術 家 作 品，「 藝 術 探 新（Discoveries）」

展區讓新一代當代藝術家綻放光芒。參與的新銳藝術家包括 Zarina、吳鐘、徐梯善、林從欣、Lawrence Abu Hamdan、

沈莘等。略顯「生澀」的作品中，我們能看到不少出其不意的 新想法及亮點，新穎的表現形式下隱藏著這些新銳力量的活力 和他們對生活別樣的理解與詮釋。其中，現時居於洛杉磯的新 晉藝術家林從欣展出的全新作品引起大家關注，她以藝術裝置 審視美國殖民時代的歷史片段，以當時中國苦力難以磨滅的經 歷為主題，希望利用藝術創作的過程加深對歷史的認識。

對亞洲文化與藝術感興趣的觀眾也有好去處。「亞洲視野

（Insights）」呈獻了亞洲及亞太區（泛指土耳其至紐西蘭， 以及亞洲、中東至印度半島）藝術家精確細致的策展專案，讓 觀眾一睹藝術家們各具特色的創作事業、專題研究，深入了解 二十世紀以來的亞洲藝術運動。

「策展角落（Kabinett）」和「藝聚空間（Encounters）」

也是本屆巴塞爾藝術展香港展會的矚目焦點。前者將風格迴異 的展覽分佈在展場的不同角落，觀眾能夠在行走間欣賞到我國

當代藝術家劉小東於誠品畫廊的個展、Luhring Augustine 推 出的 Christopher Wool 個展、The Modern Institute 帶來的由

Simon Starling 為本次藝術展特別創作的裝置藝術以及大未來 林舍畫廊展出的抽象畫家吳大羽的繪畫作品等。John Lennon

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遺孀、前衛藝術家小野洋子（Yoko Ono）今年也回歸這個展

裝置締造的環境空間，讓觀眾重新對現今應對挑戰的方式進

塊佈滿鐵釘的木畫板組成。別看佈置簡單，其實這個設計是在

出。 其 中， 墨 西 哥 藝 術 家 Jose Dávila 的 作 品《Homage to

區，她的作品《Painting to Hammer a Nail》由一把錘子和一

行思考。在展出的十二件大型裝置中，有八件首次在香港展

邀請觀眾與之互動——將畫板上凸出的鐵釘敲入畫板中。後者

The Square》更向藝術大師 Josef Albers 致敬，作品輕微移

展示了全球著名藝術家創作的大型雕塑及裝置，這個系列的展

動時會折射出顏色，為整個空間營造出特別的效果。除此之

示突破了傳統界限，選擇在展場的中心展出，在視覺衝擊的

外，觀眾還能看到 Tony Albert、Latifa Echakhch、Elmgreen

同時，也帶給觀眾另一番沉浸式的觀展體驗。今年，該區的

& Dragset、Lee Bul、塩田千春和趙趙等藝術家的作品。

主題《Still We Rise》啟發於美國黑人詩人 Maya Angelou 的

本屆「光映現場（Film）」由北京藝術實驗室創辦人兼

詩作《Still I Rise》。每件作品都嘗試挑戰藝術和空間結構之

總監李振華策劃，呈獻了 59 部由藝術家為主題的精彩短片及

間的可能性，呼應人類與社會當下的依存關係，旨在透過大型

特別放映節目。在香港展會期間播映的影片中，最值得留意 76

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是以中國著名畫家劉小東為主角的《金城小子 (Hometown

也聯同成立二十五週年的藝術刊物《亞太藝術》舉行了四場獨

獎項。故事夾雜著歷史、鄉情和記憶等複雜情緒，令人為之動

立的 1990 年代期間所呈現的面貌。「藝文出版（Magazines）」

Boy)》。該影片曾在 2011 年獲得第 48 屆金馬獎「最佳紀錄片」

特的專題座談會，重新審視了亞洲當代藝術在《亞太藝術》創

容。另外，婁燁的《春風沉醉的夜晚》與及程然以個人作品

則匯聚了全球最具影響力的藝術出版商，讓讀者將具象化的藝

《奇跡尋蹤》為藍本而製作的電影《M+ Live Art: Miraculous

術魅力輕握手中。

Trajectories》也在藝術展期間播出，令影迷們大飽眼福。

藍色是最溫暖的顏色

如果說欣賞藝術品或藝術影片是「被動」地汲取藝術養

分，那接下來這兩個環節則讓觀眾「主動」深入藝術世界。「與

在本屆巴塞爾藝術展香港展會中，筆者也觀察到，藍色

巴塞爾藝術展對話（Conversations）」是不可忽略的保留環

節。本年度 22 場研討會及講座邀請到了國際藝壇的藝術家、

是一個令人無法忽視的色彩元素。徜徉在琳瑯滿目的藝術珍品

品等題材提出了專業獨特的見解。通過他們啟發性的講座對

就在轉角抬頭一瞬間，如同一個漩渦，引領您進入一片平靜而

中，您總是能夠瞥見那一抹藍，或許就在前方的不遠處，或許

策展人、藝評家及收藏家出任講者，就創作、收藏和展示藝術

又深邃的藝術海洋。

談，觀眾能夠解開藝術的神秘面紗，加深對藝術工作、國際藝 壇及藝術市場的認識，拉近自己與藝術的距離。今年，該環節

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on the world map

茅 台 在 全 球

on the World Map

Kweichow Moutai Annual General Meeting 2018 On the morning of May 29, Kweichow Moutai Annual General

Meeting 2018 was unprecedented hot. All shareholders wanted the answers about the trend of Moutai and its stock price.

This year, for the first time, the annual shareholders' meeting

was endowed with a theme, that is, "Honesty, Mutual Trust,

Consultation, and Win-Win". 72 issues were collected in advance, involving Moutai marketing, production, finance and other

aspects. Li Baofang had a heart-to-heart exchange with the

present shareholders on these issues. He said that he had foreseen

safeguard their legitimate rights and interests. Li Baofang hoped

attention. He also tolerated various doubts on the Internet. He

and do a good job together. The warm atmosphere on the spot

that the reform of marketing system would attract national

that all shareholders should ignore some doubts of the Internet

said that everyone was the host. Executives would listen to various

had provided a preliminary answer to Moutai's stride towards the

comments, but not just compliment.

"Post-100-Billion Era".

Facing the doubts about the establishment of a marketing

Moutai also specially set up two mailboxes at the entrance of

company, Li Baofang exchanged views with shareholders from

the venue for shareholders to submit written issues. In the square,

promoting development". He said that large shareholders would

about any thoughts and suggestions freely. Through all these

three aspects: "anti-corruption, making up shortcomings, and

an "investor phonograph" was also provided for investors to talk

not compete with small and medium shareholders and would

details, investors saw an open and confident Moutai.

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貴州茅台 2018 年度股東大會

5 月 29 日上午，貴州茅台股東大會空前火熱。關於茅台怎麼走，

股價怎麼走，所有股東都想獲得答案。 今年貴州茅台年度股東大 會首次出現大會主題的描述——「誠信、互信、共商、共贏」。會

議提前徵集了共 72 個問題，涉及茅台行銷、生產、財務等各個環節。 對這些問題，李保芳對在場股東做了一次推心置腹的交流。他說， 事先已經預見到行銷體制改革會引起全國的關注。他也對網路上各 種質疑的聲音給予了包容，他說，大家都是東家，再難聽的話管理 者也能聽進去，不准光聽好聽的。

面對成立行銷公司的質疑，李保芳從「反腐敗、補短板、促發

展」三個方面與股東進行了交流，並稱大股東不會與中小股東爭利， 會維護大家的合法權益。李保芳希望能消除網路上的一些聲音，不 要分心，大家一起做好事業。現場熱烈的氣氛，為茅台大步向「後 千億時代」邁進，提供了初步的答案。

茅台還特地在會場入口處設置了兩個信箱，供股東現場書面提

問。廣場內，也擺放了一個「投資者留聲機」，讓投資人有任何思 考和建議，都可以暢所欲言。點滴細微之處，讓投資者看到了一個 開放而自信的茅台。

a representative of Chinese entrepreneurs. He said that Moutai

had entered Chile, carried out business cooperation with Vinedos

Marchigue, and become a part of the Chilean brewing industry.

Li Baofang Attended the Roadshow of Chilean Wine Association

This was an important opportunity for Moutai and Chile to deepen understanding and accelerate cooperation. In the future, Moutai would pay more attention to future investment and business

On April 25, upon the opening ceremony of the Second Belt

and Road Forum for International Cooperation, the Chilean Wine

development in Chile.

and General Manager of Moutai Group) was invited to attend the

李保芳出席智利葡萄酒協會中國路演活動

Association held a roadshow in Beijing. Li Baofang (Chairman

ribbon cutting ceremony of the roadshow. Chile President Pinera

also attended the event.

(Song Lang)

4 月 25 日，第二屆「一帶一路」國際合作高峰論壇開幕之際，

As a strategic partner of the Chilean wine roadshow, Moutai

智利葡萄酒協會在北京舉行路演活動，集團公司董事長、總經理李

also set up a booth in the event. President Pinera tasted Moutai

保芳應邀出席並參加路演剪綵，智利總統皮涅拉亦出席該活動。

liquor and praised it in front of the booth. Li Baofang presented a

茅台作為智利葡萄酒路演活動的戰略合作夥伴，也在活動中設

bottle of 50-Year Millesimes Moutai to President Pinera as a gift to

置了展臺，皮涅拉總統在茅台展臺前品嘗了茅台酒並給予盛讚。李

thank him for his concern for China's national brands.

保芳把一瓶 50 年陳年茅台酒作為禮物贈送給皮涅拉總統，以感謝

Li Baofang attended the event, fulfilling his promise made in

他對中國民族品牌的關心。

South America. He not only personally led a team to participate in

李保芳此次出席活動並參加路演剪綵，兌現了在南美的承諾，

the roadshow held by the Chilean Wine Association in Beijing, but

不僅親自帶隊參加智利葡萄酒協會在北京舉辦的路演活動，隨後還

He would work together with the association to well develop the

體量最大的酒類消費市場做得更好，推動兩國同行為世界貢獻更多

also would help the Association to expand its influence in China.

將組織團隊為其擴大在華影響力提供支持，共同把中國這個全世界

Chinese market, the world's largest liquor consumption market,

有影響力的酒類品牌。

pushing the two countries' peers to contribute more influential

當天中午，皮涅拉總統與李保芳等中國企業家就加強交往與合

alcohol brands to the world.

作進行深入交流。李保芳作為中國企業家代表發言。他表示，茅台

as other Chinese entrepreneurs conducted in-depth talks on

份子。這是茅台和智利加深瞭解、加快合作的重要機會。未來，茅

At noon that day, President Pinera and Li Baofang as well

已經進入智利，和馬吉戈酒莊開展了業務合作，是智利釀酒業的一 台會更加重視和關注未來在智利的投資和業務發展。（宋浪）

strengthening exchanges and cooperation. Li Baofang spoke as 79

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on the world map

Li Baofang Attended the Opening Ceremony and Session of BFA On March 28, the Boao Forum for Asia Annual Conference

2019 was held. Li Baofang (Chairman and General Manager of

Moutai Group) attended the opening ceremony and participated in the dialogue of the Session "Consumption: Upgrading, or

Downgrading". Li Baofang emphasized that for Moutai, the most important thing of "consumption upgrading" was to upgrade its quality and service, not its price.

In the face of the ever-increasing short supply of Moutai

Li Jingren Attended the China Liquor Brand Development Forum

liquor, for the question of how to stabilize the market and enable everyone to drink happily and safely, Li Baofang used two words "stick to". He said that Moutai was different from the high-tech

On May 9, the China Liquor Brand Development Forum

industry that was upgrading every day. What Moutai's ancestors

sponsored by Sohu was held in Beijing. Li Jingren (General

handed down was intangible cultural heritage. "What Moutai

Manager of Moutai Group) was invited to attend the event and

needs to do is to stick to high quality, good brand reputation, and

discussed the future development of liquor brand with the senior

excellent service. Always ensuring the high quality of Moutai liquor

executives of such liquor enterprises as Fenjiu, Xifeng, and Yanghe.

is the only magic weapon to stabilize Moutai's market."

In his speech on the theme of "Building Brand Cornerstone,

Other participants of the Session included Andy Pharoah

Fostering Cultural Fertile Soil——Promoting China's Liquor Brand

(Senior Vice President of Mars Incorporated), Wang Junzhou

to Achieve Higher Quality Development", Li Jingren pointed out

(President of Gome Retail Holdings Ltd.), and Wang Zhonglei (Co-

that facing the complex and changeable market environment

Founder, Vice Chairman and CEO of Huayi Brothers). Li Jingren

of the new normal, only through building brand cornerstone,

(General Manager of Moutai Group), Yang Daiyong (Deputy General

fostering cultural fertile soil, and empowering brand with culture,

Manager of Moutai Group), Li Mingcan (Deputy General Manager

could we win more initiative in the fierce market competition.

of Kweichow Moutai Co., Ltd.), and Huang Wei also participated in

Quality was the core of brand building, and culture was the key

the above activities. All participants had a lively discussion on the topic of consumption trends.

force of enterprise development.

For the future development of liquor brand, Li Jingren put

(Dai Shijin and Song Lang)

forward three suggestions: First, revere nature and stick to

exquisite making technique. Only by taking good care of the

李保芳參加博鰲亞洲論壇開幕式及分論壇

environment and sticking to the technique can we produce highquality products. Second, further promote culture and provide

3 月 28 日，博鰲亞洲論壇 2019 年年會開幕，集團公司董事長、

more excellent service so as to lead the development and win

總經理李保芳出席開幕式，並參加了「消費的趨勢：降級，還是升

the market. Third, go abroad together and form a joint force. The

級」分論壇對話。李保芳強調，「消費升級」對茅台來講，最重要

"Belt and Road" Initiative has provided a major opportunity for

的是品質和服務的升級，而不是價格的升級

China's liquor industry to go abroad. China's liquor enterprises

面對持續加劇的茅台酒供需矛盾，怎麼做好市場穩定市場，讓

should reach a consensus, go abroad together, and form a brand

大家喝得高興，喝得放心，李保芳用了兩個字「堅守」。他說，茅

cluster to create a cluster effect of "1+1>2", representing China's

台和每天都在升級換代的高科技產業不同，茅台老祖宗傳下來的是

independent brands to spread China's voice on the international

非物質文化遺產，「茅台要做的就是抓品質、樹品牌、做服務，好

stage. (Meng Xianxin)

好堅守，把茅台酒的品質做好，才是茅台穩定市場的不二法寶。」 出席當天分論壇的還有瑪氏集團公司高級副總裁 Andy

Pharoah、國美零售控股有限公司總裁王俊洲、華誼兄弟傳媒股份

李靜仁出席中國酒業品牌發展論壇

總經理李靜仁、楊代永，李明燦，總經理助理黃維也參加上述活動。

——2019 年中國酒業品牌發展論壇」在北京舉行。集團公司總經

有限公司聯合創始人、副董事長兼首席執行官王中磊等。集團公司

5 月 9 日，由搜狐財經、搜狐酒業主辦的「大國釀造 文化傳承

大家就消費趨勢話題展開腦力激蕩，集思廣益。（戴世錦 宋浪）

理李靜仁應邀出席活動，並與汾酒、西鳳酒、洋河等酒企高層一起 80

HARMONY 和

MOUTAI Magazine

就酒業品牌未來的發展進行深入探討。

influence will leap to a new level. Therefore, I think it is a matter

李靜仁在以「築牢品牌基石，厚植文化沃土——推動中國酒業

of celebration for all African distributors here to join hands with

品牌實現更高品質發展」為主題的演講中指出，面對新常態下複雜

Moutai and cooperate with Moutai."

多變的市場環境，築牢品牌基石，厚植文化沃土，用文化為品牌賦

Regarding the responsibility of overseas distributors, Wang Yan

能，才能在激烈的市場競爭中贏得更多主動。品質是品牌塑造的核

hoped that Moutai's partners would really put "Cultural Moutai"

心，文化是企業發展的關鍵力量。

into practice, and pass on the cultural concept, enterprise value

對於酒業品牌未來的發展，李靜仁提出三點建議：一是敬畏自

and brand value established by Moutai to the market terminal

然、堅守工藝。只有將環境愛護好、將工藝堅守好，才能生產出高

through culture and service.

品質產品。二是做深文化、做精服務。只有做深文化才能引領發展， 做精服務才能贏得市場。三是抱團出海、形成合力。「一帶一路」

(Shang Yusong)

倡議為中國酒業走向世界迎來了重大契機，中國酒企應凝聚共識，

王焱與非洲經銷商共商海外市場建設

中國自主品牌在國際舞臺更好地發出中國聲音。（孟憲鑫）

在坦桑尼亞達累斯薩拉姆舉行。來自 9 個國家的 10 家企業代表與

抱團出海，形成品牌集群，發揮出「1+1 ＞ 2」的聚勢效應，代表

坦桑尼亞當地時間 5 月 10 日上午，非洲茅台酒經銷商座談會

集團公司高層，面對面交流非洲市場的發展與趨勢。

集團公司黨委副書記王焱在座談時表示，與本地經銷商面對面

交流，有了很大收穫。短短兩年多時間，茅台在非洲從無到有，取 得了較好成績，離不開當地經銷商的艱苦付出。

王焱強調，茅台是世界上競爭力最強的烈酒品牌。從國內市場

情況看，無論是資本市場還是產品市場，茅台以一個主力產品為核

心，就能衝擊千億集團，非常不容易。「2019 年，隨著茅台千億 目標的實現，品牌影響力將會躍上一個新的臺階。所以，在座各位

非洲經銷商能聯手茅台、與茅台合作，我覺得是值得慶賀的一件事。」 對於海外經銷商的責任，王焱希望合作夥伴們真正把「文化茅

台」落到實處，通過文化與服務兩個關鍵，把茅台確立的文化理念、 企業價值以及產品品牌價值，傳遞到市場終端。 （尚鈺淞）

Wang Yan and African Distributors Discussed Overseas Market Construction

Yang Jianjun Signed Moutai's First African Memorandum on Talent Exchange

On the morning of May 10, the African distributors convention

was held in Dar es Salaam, Tanzania. Representatives from

On May 8, the Moutai delegation visited the University of Dar

10 enterprises of 9 countries had a face-to-face talk with top

es Salaam (UDSM) in Tanzania. Yang Jianjun (Deputy General

African market.

Vice Chancellor) signed the Memorandum of Understanding (MOU)

executives of Moutai Group on the development and trends of the

Manager of Moutai Group) and Professor William Anangisye (UDSM

Wang Yan (Deputy Party Secretary of Moutai Group) said

on Talent Exchange.

during the discussion that face-to-face exchanges with local

The visit to UDSM was the first activity of Cultural Moutai's

distributors had yielded great results. In just over two years, Moutai

Trip in Tanzania. At the same time, this MOU had also established

which was inseparable from the hard work of local distributors.

Africa for the first time.

had started from scratch and achieved good results in Africa,

Moutai's cooperative relationship with important universities in

Wang Yan emphasized that Moutai was the most competitive

As the only comprehensive university in Tanzania, UDSM

spirits brand in the world. From the perspective of the domestic

has continuously exported many outstanding elites to Tanzania

be very impressive for Moutai Group to break through 100 billion

university in Tanzania, but also an important bridge for cultural

market, whether in the capital market or product market, it would

and even East Africa. It is not only the largest and oldest public

RMB by using only a main product as its core. "In 2019, with the

exchange between China and Tanzania in recent years. The

realization of Moutai's goal of 100 billion RMB, Moutai's brand

Center for Chinese Studies at UDSM has played an active role in 81

M UTAI

JUN 2019

on the world map

TM

Moutai Entered Top 5 of "BrandZ Top 100 Most Valuable Chinese Brands"

"BrandZ 2019 Top 100 Most Valuable Chinese Brands" was TM

promoting Sino-Tanzanian and Sino-African cooperation.

released in Beijing on the afternoon of May 6. Moutai grew by 58%

with East China Normal University and Zhejiang Normal University.

brand value of 36.555 billion US dollars (about 247.95 billion RMB).

in value, climbing two times to top 5 compared with 2018, with a

It is reported that UDSM has established friendly exchanges

Despite the slowdown of China's economic growth and the

The signing of the MOU also marked Moutai College's formal

participation in this group. The MOU showed that the two sides

strain of international trade, the total value of BrandZ 's top 100

sharing, academic discussions and mutual exchange of personnel,

same time, Chinese brands with overseas business have won more

TM

brands has reached a record high of $889.7 billion, up 30%. At the

would strengthen academic exchanges, and carry out information

consumers' recognition.

making Moutai a bridge for talent exchange between China and

Among them, Moutai's achievements are particularly

Tanzania through the Confucius Institute of UDSM. (Shang Yusong)

impressive. From $16.219 billion in 2017, the brand value first

楊建軍簽署茅台史上

entered the top ten. Now it has entered the top five, and the brand

首個非洲《人才交流合作備忘錄》

value has increased by 125%. According to the report, Moutai is

constantly promoting online sales to cover more low-end cities,

坦桑尼亞當地時間 5 月 8 日，茅台代表團到訪坦桑尼亞達累

and cooperating with a professional block chain company to

斯薩拉姆大學。現場，集團公司副總經理楊建軍與大學校長威廉 ·

prevent counterfeit products.

安南吉賽教授，共同簽署《人才交流合作備忘錄》。

茅台品牌價值首進「BrandZ 2019 最具價值

此次拜訪坦桑尼亞達累斯薩拉姆大學是「文化茅台 · 多彩貴

州『一帶一路』行」走進坦桑尼亞的首個活動。同時，這份合作備

中國品牌百強排行」前五

忘錄，更是茅台第一次與非洲重要學府建立合作關係。

作為坦桑尼亞唯一一所綜合性大學，達累斯薩拉姆大學為坦桑

TM

「BrandZ 2019 最具價值中國品牌 100 強」排行榜 5 月 6 日 TM

尼亞乃至東非持續輸出了眾多優秀的精英，不僅是坦桑尼亞規模最

下午在北京發佈。茅台以 58% 的價值增長，比 2018 年攀升兩位至

樑，其下設的中國研究中心在推進中坦、中非合作方面發揮著積極

儘管中國經濟增速放緩，國際貿易形式緊張，但 BrandZ 最

大、歷史最老的公立大學，也是近年來中坦文化交流的一座重要橋

top5，品牌價值 365.55 億美元（約合人民幣 2479.5 億元）。

TM

作用。

具價值中國品牌 100 強的品牌總價值仍創新高，達 8897 億美元，

學結為友好交流單位。今天備忘錄的簽署也標誌著茅台學院正式加

消費者的認可。

據悉，達累斯薩拉姆大學已與中國華東師範大學、浙江師範大

增長了 30％。與此同時，具有海外業務的中國品牌也贏得了更多

入這個行列。合作備忘錄顯示，雙方將加強學術交流，圍繞特色專

其中，茅台成績尤為亮眼，從 2017 年的 162.19 億美元品牌價

業如釀造類專業等學科體系開展理論、技術、教學、實訓等資訊分

值首次進入前十，如今已進前五，品牌價值更上升了 125%。報告稱，

茅台成為中坦兩國人才交流的橋樑。 （尚鈺淞）

鏈公司合作，防範假冒產品。

享、學術討論、人才互訪等，通過達累斯薩拉姆大學孔子學院，使

茅台在不斷推動線上銷售覆蓋更多低線城市，並與一家專業的區塊

82

香飄世界百年 相伴民族復興 The Aroma of a Century The Revival of a Nation