Officially inaugurated in Oct 2013 and distributed worldwide, MOUTAI Magazine is the first magazine that introduces the Chinese liquor culture and the pleasure it entails, as well as each minute and exquisite detail in the worlds of Chinese culture, arts, fine liquor, and delicious food for global audiences. Through the Moutai Magazine, Moutai Group (China) hopes to demonstrate Moutai's international image and spread the Chinese liquor culture and Chinese spirit to the world. Currently, three issues of MOUTAI Magazine have been successfully published worldwide. As the first globally-distributed cultural magazine of China's national brand, MOUTAI Magazine is distributed to Moutai franchisers, Chinese embassies, airport lounges, hotels, and private clubs in countries and regions such as Hong Kong, Macao, Southeast Asia, Europe, and the Americas.