Nada Research Look Book
Contents
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Brand Manifesto
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Applied Branding
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Mark Making
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Packaging
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Photography
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Misc
Nada, but goodness, but beauty, but delicious, but style, but confidence. Nada, but you. Nothing, but goodness, but beauty, but delicious, but style, but confidence. Nothing, but you.
Brand Manifesto
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Brand Manifesto
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Brand Manifesto
Brand Manifesto
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Brand Manifesto
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This inspired sparked a vision for what the brand could possibly become. Having worked with the client on the ‘Skinny, tasty, Love Me’ brand we knew exactly what we didn’t want the brand to be, this image for us symbolised everything that we did want the brand to be. After a guest speaker, Tom Sharp from The Beautiful Meme gave a talk on the importance of copywriting we were both inspired to create a brand which was extremely visual in it’s communication but also a brand that spoke through words and a tone of voice. This lead us to want to develop a manifesto for the Nada brand. This manifesto is encompassed within this image. Nada is a brand for healthy food, but a brand that communicates through fashion, beauty, well being and body confidence. The asethetics of the image also represent the art direction for the brand with use of bold colours and abstract mark making, shapes and geometric forms.
Laffy Taffy -Juco
Brand Manifesto
SMETS -Coast Agency
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Brand Manifesto
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Brand Identity for Smets, is an example of use of a manifesto to influence and inform the brand entire production and presentation. Core values of Fashion, design, food and beauty reflect across the brands visual identity. The constrast between roughness and clean cut digital lines is also a key influence.
Brand Manifesto
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Brand Manifesto
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Although our manifesto concentrates on several core values and principle, food is at the heart of the brand. This is food that is honesty, healthy and on show as demomstrated through this packaging by Pann Lim Studio.
Makisan -Pann Lim
Applied Branding
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Applied Branding
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Applied Branding
Applied Branding
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Applied Branding
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Applied Branding
Fisix -Mucho
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Applied Branding
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Fisix branding represents a culmination and divergence of fashion and beauty in one brand, two of our brands principles. Key influence to us from this execution is the use of clean, gemeteric forms for product differentiation and identification.
Applied Branding
Bonnard -Anagrama
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Applied Branding
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Is opposistion to Fisix, Bonnard’s branding is lose, free and random but remains clean and pradoxically ordered. Furthermore the mixing a gold foil print process is unqiue and lifts the brand across various formats, adding luxury to output.
Mark Making
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Mark Making
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Mark Making
Mark Making
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Mark Making
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Mark Making
Colour, Shape -Mike Perry
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Mark Making
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Mark Making will be a key process in the development of the Nada brand. Perry’s use of vivid and randomised colour is off set with white rounded mark making adding depth to the piece, his work strongly referencing the work of Matisse.
Mark Making
Off Screen II -Skip Hursch
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Mark Making
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Through the process of overlapping of three primary colours, Skip creates gemetetric yet irregular forms. Repition and rotation are key to this work elements we can consider for our own mark marking.
Mark Making
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Mark Making
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Mark making through process - Larson use chemical reactions and hand craft to form marks. New and inventive process for making marks is something we can consider for use as part of Nada’s brand imagery.
Stiftelsen Tummeliten -Veronika Larson
Mark Making
ASOS For It’s Nice That -Mike Perry
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Mark Making
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Here Mike Perry demonstrates his work adapting across different formats, in pariticular fashion of which Nada is focused with. Reflecting out mark making through other brand imagery in potential photo shoots will be key to Nada’s branding.
Mark Making
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Mark Making
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Gratuitous -Jordy Van Nieuwedijk
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Assemble/Configure -Laura Slater
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Unknown -Flaaawless
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Unknown -Flaaawless
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Unknown -Flaaawless
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Painted Fabrics -Karin Cyren
Packaging
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Packaging
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Packaging
Packaging
S/S 13 Fashion Pops -Lara Atkinson
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Packaging
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Fashion Pops serves to act as an example of fashion, design and food combining witin one output - sucessfully. Colours, patterns and brand carrying through each design yet each holds it’s own individual style. Attribute the design of Nada will need to have.
Packaging
Yautcha -Made Thought
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Packaging
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Both in design and format this packaging serves as influence to Nada. The minimalism contrasting with the pattern is a principle we want Nada to feature. Minimalism to represent the products values of innonce, health and well being and the pattern to symbolise fashion, beauty and fun.
Packaging
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Packaging
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Additionaly to the design principles behind Yautcha, Lia Olive Oil also combines simplicity and abstract pattern making, creating a beautifully minimalist piece of packaging and to an extent art, but a design that also screams character and uniqueness. Furthermore the design oozes character yet can remain within a series. It is both of hertiage and of the modern with it’s simplicity in layout combined with intracte patterning and serif typeface.
Lia Olive Oil -Bob Studio
Packaging
Chinese Tea Packaging -Bob Studio
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Packaging
Here geometry has been translated into the 3D form of the packagin itself allowing again for randomness and rule to compete. Additionally impactful colour is united with gold foiling. Layering of processes such as these will inform the production of Nada’s packaging.
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Packaging
Frutte -Ferro Concrete
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Packaging
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Honesty allows for the product to truely speak for itself subtlly complimented by brilliant copy writing. Core principles and skills behind the development of the Nada brand.
Packaging
Le Baigneur -Museli
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Packaging
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More formal, regimented pattern is employed here one that is repeated and consistent, contrasting much of the randoness seen within other pattern and mark making we have investigated. Additionally constrained colour palette maybe of need for Nada branding as to ensure the brand has grounding.
Packaging
Salina -Emanuel Cohen
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Packaging
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Beauty is in the small details, well crafted and designed packaging enhance the end user experience. Raw, rough materials offset with considered repetative forms. In particular the pattern likeness to pasta will influence our interputation of pasta shapes and forms,
Photography
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Photography
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Photography
Photography
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Photography
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The Nada brand will culminate in a fully art directed shoot to showcase the brand and it’s product. This photoshoot is bold and confident and it’s unusual compositin draws attention to product. Similarly to how Nada will use models, props and backgrounds to envision the brands principles and focus the product to the consumer.
SZ Magazine Memphis -Haw Lin
Photography
SZ Magazine Memphis -Haw Lin
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Photography
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Photography
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Photography
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Much in the way that mark making will form the brand identity as well as the packaging this mark making will carry through to the photo shoot for Nada in which larger scale interupations of the marks will form the back drops for the shoot and influence the styling of the models much in the way that this shoot does.
Laffy Taffy -Juco
Photography
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Photography
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This shoot shows food in it’s rawest form similarly to Nada’s core value of honest food. This shoot also produces highly stylized imagery that forms pattern but in it’s most simplist form.
Nowness Martin Creed x Pierre Gagnaire -Raw Colour