Brief 2 : Nada
Level 6
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Brief 2 : Nada
Module : 0UGD603
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Collaboration : Eve Warren & Thomas Squire
Development Board 1 : Skinny Tasty Love Me
Initially ‘Nada’ was a live brief, commissioned to myself to produce some packaging for a client who was at the time pitching an idea for Inocent Smoothies. I asked Tom for some assistance as he had skills in packaging that I didn’t. However as the brief developed, it came clear that the clients idea was never going to sell to Inoncent, one due to the terrible name ‘Skinny, tasty, love me’ which initially she asked us to change however changed it back again. Secondly products like this already exist. Despite our concern we developed the packaging and the branding, however afterwards we decided to push the project further, in a new direction with the name ‘Nada’ we wanted.
Level 6
Module : 0UGD603
|
Brief 2 : Nada
|
Collaboration : Eve Warren & Thomas Squire
Development Board 2 : Adaptive brands & Copy writing
At the beginning of third year, The Beautiful Meme came in to do a talk about copy writing, an area in design Tom and myself had not explored. We also wanted to extend our knowledge within branding, as it is more than just applying a logo to everything including a van. Our influences matured within this project as we descovered ‘adaptive branding’ and brands that change slightly that sell the idea of authenticity and limited edition runs for example Absolut vodka produced a range of bottles that were all different. Anagrama were also a big influence with their luxury packaging and clever appliances / sleak identities. However Smet by Coast was the main piece of work that caught our eye, an adaptive brand that mixed custom typefaces and iconography with some great copy writing.
Level 6
Module : 0UGD603
|
Brief 2 : Nada
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Collaboration : Eve Warren & Thomas Squire
Development Board 3 : Crafting
We knew that cutesy done to death Incocent Smoothie style packaging / branding was not the way forward when it came to creating a brand like Nada. The whole project was a new challenge as it was more of a mature, concept driven brief that included copy writing, designing typefaces, pattern design and packaging. Below is a brief demonstration of our development when it came to designing the typefaces to mocking up complicated nets, to creating patterns that stood out via picking the correct colours to complement the brand.
Level 6
Module : 0UGD603
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Brief 2 : Nada
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Collaboration : Eve Warren & Thomas Squire
Board 1 : Look Book
In the early stages of the brief we collected all our thoughts and research into a look book, which later acted as a visual guide throughout the development of Nada.
Level 6
Module : 0UGD603
|
Brief 2 : Nada
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Collaboration : Eve Warren & Thomas Squire
Board 2 : Type specimen
The Nada brand is an adaptive and flexible identity which is built upon a custom bespoke typeface which instills and encompasses our brand aesthetic and brand manifesto. The typography consists of 8 individual typefaces which when used dynamically build an adaptive brand identity.
Level 6
Module : 0UGD603
|
Brief 2 : Nada
|
Collaboration : Eve Warren & Thomas Squire
Board 3 : Patterns
The Nada brand also consist of distinct patterns which have been developed to reflect both differing pasta forms and flavours of pasta within the Nada product range. The patterns use both the colour palette and the typefaces as inspiration as well as abstractly reflecting pasta shapes and forms as well as flavours. In the essence they are geometric, simplistic, continuos and inherently bold, colourful and playful.
Level 6
Module : 0UGD603
|
Brief 2 : Nada
|
Collaboration : Eve Warren & Thomas Squire
Board 4 : Packaging
Nada isn’t just a brand for healthy food, but a brand that communicates through fashion, beauty, well being and body confidence. These core values reflect across the brands packaging and visual identity, through the use of minimalism constrasting with an array of bright and geometrical patterns. Minimalism has been applied to the lid of the packaging which represent the products value of innonce, health and well being. The patterns that have been applied to the container symbolises fashion, beauty, the fusion of flavours and various pasta / noodle shapes. The gold foil adds luxury.
Level 6
Module : 0UGD603
|
Brief 2 : Nada
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Collaboration : Eve Warren & Thomas Squire
Board 5 : Photography
The manifesto concrentrates on several core values and priciples,one of which is how food is at the heart of the product. Therefore through the use of strong visuals and art direction we organised a photoshoot to put our concept in context. The images show food in it’s rawest form which relates back to Nada’s core value of honest food. We aimed to produce a highly stylised set of images through sculpturing fruit and vegitibles.
Level 6
Module : 0UGD603
|
Brief 2 : Nada
|
Collaboration : Eve Warren & Thomas Squire