Briefs

SOMEWHERE SLOWER BRIEF

Create a visual based on the research discovered through a blog, interviews, articles and information about the Adamo family. The visual needs to be a result of the collection of research produced into a piece of graphic design.

BACKGROUND/ CONSIDERATIONS

Consider how you’re researched can be used to visualise and represent the information. Take into consideration how it will also represent and relate to the family.

Distribution needs to be thought out, as well as tone of voice and audience.

MANDATORY REQUIREMENTS

Thorough research into the chosen topic, include a range of sources, for example: interviews, articles, websites, magazines, blogs etc.

DELIVERABLES

A visual form portraying the research discovered, for example: publications, campaign, poster etc.

MODULE DEADLINE

TIME SCALE

Monday 15th May

4 weeks

THIRSTY PLANET BRIEF

Create a campaign to raise awareness of Thirsty Planet spring water – make enjoying healthy hydration, whilst also doing good ‘cool’.

BACKGROUND/ CONSIDERATIONS

Take into consideration the recent rebrand of Thirsty Planet. The target audience is 18-24s, this needs to be considered in the approach of the campaign, as well as tone of voice, approach, their sister brand etc.

MANDATORY REQUIREMENTS

Utilise the new Thirsty Planet brand guidelines and include the Thirsty Planet logo, ‘The Power of Positive Drinking’ strap-line and use the positivedrinking.org website.

DELIVERABLES

MODULE DEADLINE TIME SCALE

Print campaign, this may include posters and other collateral.

Monday 15th May

3 weeks

UK GREETINGS BRIEF

BACKGROUND/ CONSIDERATIONS

MANDATORY REQUIREMENTS

DELIVERABLES

MODULE DEADLINE

TIME SCALE

Create your own range of greeting cards and gift dressing.

Specify the target audience, use of colour, print finishes, stock choice, layout and type. Exploring own interests, style and design to produce a solution to the brief. Also, when designing the gift cards to consider the inside and the envelopes the audience will receive them in. Consider how this will work as a set and appear in high street stores.

4x single greetings cards using a specific size, a gift bag, a repeating pattern for wrapping paper, notepad cover.

Wrapping paper, design boards, mock-ups, extended practice blog and experiments.

Monday 15th May

4 weeks

ESSINGTON FARM BRIEF

BACKGROUND/ CONSIDERATIONS

To rebrand Essington Farm to create an identity that fits their purpose as a fruit and meat farm.

Consider their ethics and purpose and how that is appropriate for the target audience. Tone of voice also needs to be considered and how the brand is reflected through appearance. Explore the competition and how the brand can challenge this.

MANDATORY REQUIREMENTS

A logo which the completes their identity appropriately.

Designing the packaging of their produce in a way that reflects their brand.

DELIVERABLES

The farm should be branded with a logo, colour scheme, typeface etc. This can then be applied to website, packaging of the farm’s products, menus etc.

MODULE DEADLINE

TIME SCALE

Monday 15th May

6 weeks

JUST GRAND BRIEF

To rebrand ‘Just Grand Vintage Tearooms’ in Leeds Grand Arcade to create an identity that fits their purpose as vintage cafe.

BACKGROUND/ CONSIDERATIONS

The brief must take into consideration the target audience of the cafe, the appropriate tone of voice and use of colour and image.

MANDATORY REQUIREMENTS

A logo which completes their identity appropriately and any other appropriate platforms.

DELIVERABLES

Branding, Logo and any other appropriate platforms

such as website, menu.

MODULE DEADLINE

TIME SCALE

Monday 15th May

3 weeks

PENGUIN BOOK AWARDS BRIEF

BACKGROUND/ CONSIDERATIONS

MANDATORY REQUIREMENTS

DELIVERABLES

MODULE DEADLINE

TIME SCALE

To redesign the cover jacket of the greatly loved The Secret of Adrian Mole aged 13¾ to bring it to a new generation of young readers whilst still appealing to adults.

Taking in account the young audience of readers and how the design will appeal to not only them but also parents to choose this book for their child to read.

A design that includes the required text given by Penguin.

A book jacket cover that includes the design of the front cover, spine and back.

Monday 15th May

1 week

SAM PHOTOGRAPHY BRIEF

BACKGROUND/ CONSIDERATIONS

MANDATORY REQUIREMENTS

DELIVERABLES

MODULE DEADLINE

TIME SCALE

LIVE BRIEF. To design a business card for a photography studio improving on their existing branding.

Consider the company, the brand and their aims.

Research into their current branding to improve upon it adhering to the clients requests.

Adhering to the client requests such as content, colour and design etc.

Business card.

Monday 15th May

3 days, allowing a few days for client changes as well.

CREATIVE PORTFOLIO BRIEF

BACKGROUND/ CONSIDERATIONS

MANDATORY REQUIREMENTS

DELIVERABLES

MODULE DEADLINE

TIME SCALE

LIVE BRIEF. To design a creative portfolio for an illustration student.

Consider the requests of the client and their input in design. Consider how their illustrations can influence the design of the portfolio. Consider the layout and fold of the design and how this will be distributed and used by the client.

A set of illustration by Billie Francis selected to be included in the portfolio.

A “creative” portfolio.

Monday 15th May

10 days, allowing a few days for client feedback as well.

CREATIVE INDUSTRY BRIEF

Create a visual based on the research discovered through researching and interviewing designers on advice for a graduate entering the creative industry.

BACKGROUND/ CONSIDERATIONS

Consider how your researched can be used to visualise and represent the information. Take into colour, type, layout based on research discovered.

MANDATORY REQUIREMENTS

Interviews of designers from the creative industry resulting in a visual presentation of their information.

DELIVERABLES

MODULE DEADLINE

TIME SCALE

A visual form portraying the research discovered and evidence of these interviews.

Monday 15th May

4 weeks