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Q.

Does packaging design have the strongest influence on the consumer when purchasing cosmetic products?


T.

- Explore why consumers chose to buy specific cosmetic products. - Arguing whether the biggest influence is the packaging design or brand name/branding. - Explore what influences sales in cosmetic products. - Discussing the importance of packaging design.


P.

- Redesign packaging for a lesser known brand. - Compare with well known brands and survey public on which they’d rather buy.


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