Cop3

To what extent does Aesthetic ‘Style’ reflect the context, audience and/or function of contemporary Graphic Design?

Emily Fieldhouse - COP3 Proposal

Introduction: Aesthetic can mean giving or designed to give pleasure through beauty. To create aesthetic style, the designer needs to understand the needs of the target audience to what they perceive as beauty. I plan to research and discuss areas of graphic design such as branding or packaging design. With these areas I want to delve deeper and research and record the context, audience opinions and function of aesthetic design and how this can be produced in graphic design work. This can be done through surveys and testing in order to establish from certain areas of humanity (an area in race, gender, age etc.) what they perceive as aesthetic style in either branding design or packaging design.

Both branding design and packaging design are created through thorough research of the target audience, context and function. By researching these areas will produce a large body of information to help answer this question.

Through discussing what people perceive as aesthetic in contemporary graphic design can lead on to help with research of function and context. All of these have an important role in

Emily Fieldhouse - COP3 Proposal

Subjects: - Packaging design - Branding design - Logo design - Testing of target audiences - Contemporary graphic design

Emily Fieldhouse - COP3 Proposal

Quotes: - “The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.” - Paul Rand - “Design is the silent ambassador of your brand.” – Paul Rand - “Design is an expression of the purpose, and it may (if it is good enough) later be judged as art; design depends largely on constraints and it is a method of action (there are always constraints and these usually include ethic).” - Charles Eames

Emily Fieldhouse - COP3 Proposal

Quotes: - “Design, in its broadest sense, is the enabler of the digital era - it’s a process that creates order out of chaos, that renders technology usable to business. Design means being good, not just looking good.” - Clement Mok - “Good graphic design solutions to communication problems can improve the flow of information in society and, therefore, substantially and positively affect education, social well-being and the daily enjoyment of life. In addition, good graphic design solutions can also have a positive economic impact.” - Jorge Frascara

Emily Fieldhouse - COP3 Proposal

Books: - Contemporary graphic design - Charlotte Fiell & Peter Fiell, 2007 - Brand & Branding - Josep Maria Minguet, 2009 - Branding: logos & marks/elements of branding design - International Creators’ Organization, 2005 - Packaging design - Bill Stewart, 2007 - The sourcebook of contemporary graphic design - Maia Francisco, 2009

Emily Fieldhouse - COP3 Proposal

Websites: - http://www.forbes.com/forbes/welcome/ - https://www.quora.com/What-does-aesthetic-mean-in-graphic-design - https://creativemarket.com/blog/2015/09/25/what-on-earth-is-a-design-aesthetic-whydo-i-need-one - http://www.itsnicethat.com/categories/graphic-design - http://www.fiell.com/Contemporary-Graphic-Design

Emily Fieldhouse - COP3 Proposal

Images:

Emily Fieldhouse - COP3 Proposal

Images:

Emily Fieldhouse - COP3 Proposal

Images:

Emily Fieldhouse - COP3 Proposal