COP design boards

Page 1

Initial Ideas Throughout my essay I spoke a lot about food and drink packaging design so therefore thought it suitable for the practical be related to this. I always sway towards more sophisticated and unique looking design and so felt I wanted to create packaging or redesign that of Waitrose or Marks & Spencers but seen realised that this packaging is already widely appreciated and suitable for the target market. When talking about current products and examples of packaging design in my essay, most were about the company had redesigned their packaging in the hope of making it ‘better’. I then looked at the basic range of packaging design in well known branded supermarkets such as Asda, Morrisons, Tesco etc. Out of these three I chose the packaging I disliked the most and gave me the best opportunity to modernise, even though this was only designed in 2012. Personally I feel this design is slightly childish because of the illustrations, giving off the sense of being cheap too much (even I know this is the aim). My own personal aims for this practical work is to strip back the design to keep in simple and modern. I want the design to fit in with the elements of successful design I uncovered in my essay.


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COP design boards by evfieldhouse - Issuu