Fever-Tree presentation boards

PREMIUM INDIAN

PREMIUM INDIAN

PREMIUM INDIAN

TONIC WATER

TONIC WATER

TONIC WATER

MADE WITH NATURAL QUININE

MADE WITH NATURAL QUININE

MADE WITH NATURAL QUININE

no artificial sweeteners, flavourings or preservatives.

no artificial sweeteners, flavourings or preservatives.

no artificial sweeteners, flavourings or preservatives.

500ml

Emily Fieldhouse Leeds College of Art

500ml

PREMIUM INDIAN

TONIC WATER MADE WITH NATURAL QUININE

no artificial sweeteners, flavourings or preservatives.

500ml

500ml

CONCEPT A display of a range of Limited Edition “Malaria No More� Fever Tree bottles that display a range of countries from a malaria hit continent.

In order to extenuate each country, patterns and shape are appropriately designed that are connected with that country.

RESEARCH For this research, I looked into other drink brands that had had a limited edition range that used a wrap design working as a set.

By conducting this research, I was able to start exploring what made the countries I’d chosen () for what maybe they’re famous for or animals that are linked specifically for this country that I could draw and produce a pattern for. My main aim in the bottle being clear as to which country it represents.

DEVELOPMENT After deferentiating an animal that represents each country either because it is famous in that country or an animal that is found speficially there.

After exploring this idea and testing it, it was made aware that this wasn’t as eye catching as it could be. This also gave the bottle design a childish look when this brand is clearly a sophisticated range of drink.

After coming to this conclustion, I explored further into patterns that were used a lot in each specific country, for example: in textiles etc.

SOLUTION I designed a pattern to represent each country from the many patterns and shaped I found from researching these countries. To make these patterns a little different I added a row of wrap design of the animals I’d drawn linked to the specific country.

The pattern will be black with a transparent background so that the liquid of the tonic water is visible. The label design and neck label design is almost exactly the same as the original in order to keep this consistent with the rest of the range, making this clear that it is part of the Fever Tree brand. I removed the tree from the main label so not to make this look too busy. I kept the gold colour from the original label as black and gold are seen as grand colours and didnt want to stray away from the brand looking sophistcated.

PREMIUM INDIAN

PREMIUM INDIAN

PREMIUM INDIAN TONIC

TONIC WATER

TO N I C WAT E R

WATER MADE WITH NATURAL QUININE

no artificial sweeteners, flavourings or preservatives.

MADE WITH NATURAL QUININE

no artificial sweeteners, flavourings or preservatives.

500ml

500ml

no artificial sweetners, flavourings or preservatives.

4 x 500ml

M A D E W I T H N AT U R A L Q U I N I N E