GRAND CAFE COFFEE
GRAND CAFE
CONCEPT Grand Cafe a coffee brand that want to get their name out there, to make their customer aware of what they’re drinking. The aim is to redesign the brand of Grand Cafe to make them appealing and a memorable brand to their customers.
GRAND
GRAND
SOLUTION
CAFE
CAFE
After researching a wide variety of coffee brands, it was decided to keep the new logo design as simple as possible. Great emphasis was decided to be put on the word grand. From this we chose a sophisticated typeface, gold and black colours with a memorable image of a crown all linked to being grand.
COFFEE
GRAND CAFE
GRAND CAFE
SOLUTION One of the a ims of this brief is to entice customers into buying Grand Cafe coffee and making a memorable redesign of the brand. We decided to make all packaging to go with the brand black to make the bold colour of gold stand out. We thought a resealable bag would be best for the packaging of coffee to keep fresh. As unique selling point to advertise the new redesign of the brand, we decided to design a tin that customers can receive when they buy their rst bag of Grand Cafe coffee beans within the first few weeks of the launch. We created a pattern of crowns from the logo, keeping the gold and black theme for a sophisticated luxury tin of coffee beans.
SOLUTION We created a range of collateral that the logo can be used on to make customers aware that the cafe they are in are supplying or making their drink from Grand Cafe coffee.