BA (Hons.) Graphic Design LEVEL
6
STUDIO BRIEF COP – Practical Outcome Semester
Outcomes Assessed
Module Brief Module Tutors
Context of Practice Amber Smith
Brief To rebrand Head and Shoulders cosmetics brand to modernise and influence consumers through redesigning the packaging with the aim of drawing consumers away from the thought of it being an anti-dandruff/medicated shampoo only.
Background/Considerations Research through dissertation into consumer’s thoughts and decisions when purchasing cosmetic products (specifically shampoo) and their individual thoughts on Head and Shoulders. Research into the Head and Shoulder’s company.
Mandatory Requirements
Deliverables
To redesign the packaging according to research in dissertation (7 principles of packaging design).
Logo, packaging design for Head and Shoulder’s shampoo bottles.
Studio Deadline
Module Deadline
4 weeks
January 12th 2017