CitizenM

TRAVEL THE WORLD, FILL YOUR SUITCASE WITH TREASURES THEY ALL HAVE A STORY THAT BECOMES A MEMORY FOR LIFE

11.11.2016

intro

overview

project + matter citizenm

The market

Project + Matter What? We are experts in guest experience design, project management and

implementation.

We combine our expertise, a solid market know-how and our creativity to develop successful, innovative and tailor – made solutions for our customer.

How? We translate a market-driven vision based on trends, values and needs of our

customer into reality to shape tomorrow’s hospitality world with smart concepts where quality, creativity, comfort, functionality and cost efficiency stand at the forefront.

Why? We believe in inspiring people, in entrepreneurial thinking and acting.

Curiosity about how the world is changing. We stand for a small number of great ideas rather than a large number of small ideas.

our approach 540 ° o

Discover Trends Technology Consumer benefits Consumer behaviour

Deliver Keep our promise to client and consumer by handing over products and services with highest quality

Define Project scope Customer needs Timelines Responsibilities

Design Tailor – made Cost - efficient

Starting from the citizenM brand personality and your guests - Mobile citizen. luxury without unwanted extras. contemporary design. friendly technology.

mobile • Tech savvy citizen • Design driven • Connected • Value for money • Sharing • Curious, emotional experience • On the go, home away from home

a future scenario >

F & B product innovation. Food trends.

Keep it simple and honest

a future scenario >

F & B product innovation. First ideas. food trends.

Food +

a future scenario >

F & B product innovation. First ideas. food trends.

the hungry nomad streetfood guilty pleasure

a future scenario >

F & B product innovation. First ideas. food market.

why not Citizen Food Market

What does that mean for CitizenM?

a future scenario >

offering a comfy F & B station for commuters. first ideas.

What does that mean for CitizenM?

a future scenario >

F &&B product innovation. first ideas. seasonal dishes.

What does that mean for CitizenM?

a future scenario >

F &&B Product Innovation. first ideas. collaboration with famous chefs and brands.

What does that mean for CitizenM?

a future scenario > F &&B product innovation. first ideas.

What does that mean for CitizenM? ◘• Signature Dishes, locally

adapted (worldwide concept) ◘• Food pairing • Allergy friendly ◘• Minibarbox ◘• Create fun and good desserts ◘• Dim sums ◘• Craft street ◘• Tea avenue ◘• The mad bakers

a future scenario >

F &&B product innovation. first ideas. packaging.

Packaging ideas (inhouse and on the go)

a future scenario Project + Matter’s capabilities tailored for CitizenM Hospitality and Guest experience • Happiness • Passion • Little Extras • Pampering • Fulfill wishes • Customer liaison • Quality assurance

Product innovation • Concept development and story telling

• Meal deals/combo menu • Promotions • Packaging design • Food and consumer trends • Partnership with chefs

Our added value

• Conceptual thinking • Benchmark • External perspective • Added know–how • We want to answer customer needs and create successful, meaningful and longlasting products and concepts • More ideas to create a vision • Contacts to international trade partner, supplier and manufacturer • Value innovation

wellbeing: “The state of being comfortable, healthy and happy�. the basic principle and foundation for each activity and house Electro bikes powered by own energy, local adventures etc.

Yoga and meditation programs

a future scenario > Health trends.

interior design

healthy cuisine

sport and recreation

wellness and spa

mobile health segment

meditation and yoga

psychological wellbeing

personalized programs health hotels

rejuvenation

healthy cuisine

tailor made

Thank you for the opportunity to meet you.