TRAVEL THE WORLD, FILL YOUR SUITCASE WITH TREASURES THEY ALL HAVE A STORY THAT BECOMES A MEMORY FOR LIFE
11.11.2016
intro
overview
project + matter citizenm
The market
Project + Matter What? We are experts in guest experience design, project management and implementation. We combine our expertise, a solid market know-how and our creativity to develop successful, innovative and tailor – made solutions for our customer. How? We translate a market-driven vision based on trends, values and needs of our customer into reality to shape tomorrow’s hospitality world with smart concepts where quality, creativity, comfort, functionality and cost efficiency stand at the forefront. Why? We believe in inspiring people, in entrepreneurial thinking and acting. Curiosity about how the world is changing. We stand for a small number of great ideas rather than a large number of small ideas.
our approach 540 ° o
Discover Trends Technology Consumer benefits Consumer behaviour
Deliver Keep our promise to client and consumer by handing over products and services with highest quality
Define Project scope Customer needs Timelines Responsibilities
Design Tailor – made Cost - efficient
Starting from the citizenM brand personality and your guests - Mobile citizen. luxury without unwanted extras. contemporary design. friendly technology.
mobile • Tech savvy citizen • Design driven • Connected • Value for money • Sharing • Curious, emotional experience • On the go, home away from home
a future scenario >
F & B product innovation. Food trends.
Keep it simple and honest
a future scenario >
F & B product innovation. First ideas. food trends.
Food +
a future scenario >
F & B product innovation. First ideas. food trends.
the hungry nomad streetfood guilty pleasure
a future scenario >
F & B product innovation. First ideas. food market.
why not Citizen Food Market
What does that mean for CitizenM?
a future scenario >
offering a comfy F & B station for commuters. first ideas.
What does that mean for CitizenM?
a future scenario >
F &&B product innovation. first ideas. seasonal dishes.
What does that mean for CitizenM?
a future scenario >
F &&B Product Innovation. first ideas. collaboration with famous chefs and brands.
What does that mean for CitizenM?
a future scenario > F &&B product innovation. first ideas.
What does that mean for CitizenM? ◘• Signature Dishes, locally adapted (worldwide concept) ◘• Food pairing • Allergy friendly ◘• Minibarbox ◘• Create fun and good desserts ◘• Dim sums ◘• Craft street ◘• Tea avenue ◘• The mad bakers
a future scenario >
F &&B product innovation. first ideas. packaging.
Packaging ideas (inhouse and on the go)
a future scenario Project + Matter’s capabilities tailored for CitizenM Hospitality and Guest experience • Happiness • Passion • Little Extras • Pampering • Fulfill wishes • Customer liaison • Quality assurance
Product innovation • Concept development and story telling • Meal deals/combo menu • Promotions • Packaging design • Food and consumer trends • Partnership with chefs
Our added value
• Conceptual thinking • Benchmark • External perspective • Added know–how • We want to answer customer needs and create successful, meaningful and longlasting products and concepts • More ideas to create a vision • Contacts to international trade partner, supplier and manufacturer • Value innovation
wellbeing: “The state of being comfortable, healthy and happy�. the basic principle and foundation for each activity and house Electro bikes powered by own energy, local adventures etc. Yoga and meditation programs
a future scenario > Health trends.
interior design
healthy cuisine
sport and recreation
wellness and spa
mobile health segment
meditation and yoga
psychological wellbeing
personalized programs health hotels
rejuvenation
healthy cuisine
tailor made
Thank you for the opportunity to meet you.