BarberEVO North America Issue 35 (February/March) by Evo Enterprises Ltd

t NORTH AMERICA

BYRD MENA EDWIN CRUZ DELGADO J. HARRIS

P ROjEC T SA NdBO X

| F E B / M A R 2 0 2 4 // I S S U E # T H I R T Y F I V E

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THE FINAL CUT.

BYRD MENA. PROJECT SANDBOX

Creative Director// Byrd Mena. Styling// Nieves Almaraz, Zach Ramsey, Joel Torres. Photography// Joel Torres.

THE FINAL CUT.

PACO LOPEZ. ESSENCE COLLECTION

THE FINAL CUT.

Hair// Paco López. Styling// Mikoto. Photography// David Arnal, Paco López.

35 DIR E C T O R S Andrew Brewster// andrew@barberevo.com David Foster// david@barberevo.com ****

D E S IG N Greg Wickham// design@salon-evo.com Sarah Slater// sarah@salon-evo.com ****

B A R B E R E V O E DI T O R Mairi Mulhern// mmulhern@barberevo.com ****

S A L O NE V O E DI T O R Jennifer Paxton// jennifer@salon-evo.com ****

ACCOUNT MANAGERS Mairi Cotter// mairi@barberevo.com Jane Thomson// jane@salon-evo.com ****

M A R K E T IN G M A N A G E R Nathalia Almeida// nathalia@barberevo.com ****

O F F IC E M A N A G E R Elspeth Foster// elspeth@barberevo.com ****

COVER PROJECT SANDBOX Photographer// Joel Torres

A N D R E W B R E W S T E R & DAVID F OS T ER | CO - F OUNDERS

HERE IT IS – 2024. WE CAN FEEL THE BUZZ OF NEW BUSINESS, NEW IDEAS, AND BRAND NEW CONTENT IN THE AIR. HERE’S A LOOK AT WHAT WE’RE PLANNING FOR 2024 – AND HOW WE CAN HELP BOOST YOUR SUCCESS, TOO. Welcome back and happy new year! We hope you had a restful and restorative festive break and are eager to get into 2024! What are your resolutions this year? And the real question, how long do you think you’ll be keeping them? 2023 was a big one for us. We celebrated 100 EVO editions, we travelled here, there, and everywhere, attended tradeshows and events all across the globe, and we can’t wait to see what 2024 brings. Now, looking forward. We say this every new year, but we mean it! This year is going to be bigger and better than ever. We have a lot of great events on our radar for 2024,

B E S H A R P. B E C O N N E C T E D .

including CT Barber Expo in May, Premiere Orlando in June, where we’ll be catching up with winners in all categories at the NAHAs, IBS, and way more. Keep an eye out for a lot of great collaborative content that will be launching in the

run up. We also are looking forward to being present at education sessions throughout the year to come. Stay tuned! Make sure you are following us on @barberevo on Instagram, Barber EVO Magazine on Facebook and @evoenterprises on YouTube, and follow our editor Mairi at @mairievo_ on Instagram too!

BarberEVO

WWW.BARBEREVO.COM COPYRIGHT All work in this publication is copyright BarberEVO Magazine and Evo Enterprises Ltd. No part of this magazine may be reproduced without the permission of the publisher. © Information and product prices are correct at time of printing. Some products may not be available in all stores.

Evo Enterprises Ltd, Torus Building, Unit 6, Rankine Avenue, East Kilbride, G75 0QF UK

102

8 50

BARBERVILLE

CHICO BOOM

CJ, Owner of The Barber Source, Barberville Festival, and Barbershop Tours

Education Manager for JRL

66 MAIRI MULHERN | EDITOR

2024 IS HERE – AND BARBEREVO HAS HAD A SWITCHUP! WE HAVE ALL-NEW FEATURES TO MAKE MORE ROOM FOR YOUR TALENT AND HARD WORK TO TAKE CENTER STAGE. WE’RE READY FOR A YEAR PACKED WITH CONTENT AND CREATIVITY. ARE YOU? We’re back after a restful break and buzzing to bring to you our new, re-vamped features list for 2024. Myself and the team have brought together our new “Of the Edition” features. We have carved out space every month for us to shout about YOU and your achievements. We’re excited to welcome our first Newcomer of the Edition, Elliot Thomas who trained with The Spot Academy; Barber of the Edition, Jessie Perez Gil; and Barbershop of the Edition, Blind Barber. MASSIVE shoutout to our columnists from 2023! It has been a pleasure working with you this last year. We’re so excited to offer a massive welcome

to our brand-new columnists, who are joining Barberville on our 2024 shortlist. We have Andis’ Angie Perino, American Crew’s Phoenix Thomson and JRL/Rolda’s Chico Boom as well as Byrd Mena, who is Wahl’s Global Creative Consultant and Brandi Lashay, who is a BaBylissPRO Educator and Founder of The Barber Dollhouse. Finally, before we hit the event circuit in the next few months, we want you to take a look at our YouTube – @evoenterprises – to see some incredible content. Lots of valuable advice and business know-how to be enjoyed…

TYLER KELBERT

BRANDI LASHAY

Founder of Salt Lake City Beauty & Barber Expo

Educator for BaBylissPRO, Author, Business Owner

BYRD MENA

Global Creative Consultant for Wahl, Booksy Partner

30 ANGIE PERINO Global Education Director for Andis Company

34 PHOENIX THOMSON Global Education Director for American Crew

24 84 40 ##

EXCLUSIVE MEDIA PARTNERS

91 17

www.ctbarberexpo.com www.slbeautyandbarberexpo.com

SHORT

CUT S

NICK ARROJO EMBARKS ON R AZOR CRE ATIVE TOUR Transform your hairstyling approach with Nick Arrojo's pioneering Razor Creative seminar, followed by an exclusive and intimate evening event, Happy Mondays. This is a unique opportunity to master the art of straightedge razor cutting and gain trend insights and inspirations from one of the world’s top stylists. The Razor Creative Tour is part of a modern and creative, precisionbased hairdressing method pioneered by Nick, and designed to create fashion-forward, wearable hair for clients. In the

Razor Creative Class, you’ll learn everything from razor handling and precision cutting to stroke rotation so that you can achieve weightless lines, texture and taper, whilst creating stunning swinging and curtain bangs. • Feb 12: Richard Salon and Blueblinds Mansion, both in Long Island, NY • Feb 19: Scotch Bonnet, WPB, FL • Mar 18: Planet Salon, LA, CA. Techniques are all taught on mannequins. Price is $499.00 per session. All the information you need is at arrojopro.com.

BROSH LAUNCHES BARBER ACADEMY IN GHANA In Ghana, which has a population of 30 million, 80% of the population belongs to the informal sector (so-called day laborers), and the high unemployment rate, especially among young people, has become a problem in recent years. NPO CLOUDY has been working to create employment opportunities in Ghana, Africa since 2010 and so formed a partnership with Brosh HQ, MR.BROTHERS CUT CLUB, operated by Fireworks Co., Ltd. to provide educational opportunities and employment through barber training in Ghana. In 2023, Brosh launched their CLOUDY x Brosh Pomade collaboration to raise funds for the academy. Almost a year later, the Accra-based barbering academy officially opened on January 21st, featuring a unique Japanese festival, where people experienced the richness of traditional Japanese culture. Tomoya from Brosh explained the benefits of the Academy: “Graduates acquire solid technical skills, excellent customer service, and hygiene management.

HAIR IN MOTION EDUCATION GLOBAL LAUNCH SHOW 2024 The Hair in Motion Education

with a formidable reputation and

team held a very special event in

unparalleled experience to most.

Manchester, UK, last month in honor

“We presented a live seminar that

of the launch of their global online

looked into different genres and

education programme.

subcutures of hair and fashion, put

Charles Gray, Founder of Hair in Motion and Ambassador for Leaf Scissors, said: “The Hair In Motion Global Education Launch show really started 2024 with a bang! The talent and learning on show was unmatched.” After 12 years in the hair and

together by the team with an array of models who then partook in a live photoshoot onstage. The team also displayed who is behind the brand and what we're setting out to achieve as a team moving forward.” Follow Charles and the Hair in

fashion industry, Charles has become

Motion team on Instagram

one of the leading educators within

@hairinmotioneducation //

men’s hairdressing across the globe

@charliegray248

They can secure immediate employment opportunities upon graduation, and they become qualified to work not only in Ghana but also in the United States and other countries.” On the curriculum will be: • Practical skills. • Theoretical knowledge, including business skills. • Cutting techniques for straight and wavy hair, including black hair. • In-depth education on cleanliness, ranging from infectious diseases to the internal structure of hair. With the successful opening, there is a strong focus on boosting the academy's presence in Ghana. Tomoya said: “The long-term plan involves expanding to reach the entire African continent, leveraging the opportunity created by the academy's establishment.” Keep up-to-date with the launch of Brosh’s first education academy in Ghana at broshpomade.com

iNdUST Ry INSIDE THE LEADING SCHEDULING APP BOOKSY AND THE ICONIC BYRD MENA COMBINED FORCES TO BRING HAIR JAM AND NETWORKING EVENT TO VIBRANT SAN ANTONIO, TEXAS.

This free, up close and personal event was designed with community in mind. Booksy brought in top talents such as Tina Sapia, Chrissy Collins, and Joel Torres to participate and inspire an enthusiastic crowd of local barbers, stylists, and beauty professionals. After the Hair Jam was over, Byrd Mena capped off the evening with the latest installment of ‘Late Night Tea.” Guests were able to hear Byrd dive into the backstory and journeys of the inspiring local artists featured at the event. Photography// Jorge Lugo.

Byrd commented, “We had hairdressers, barbers, nail techs, braiders and just so many creatives in the building. Imagine a place where we can highlight local artists, have a drink, socialize and build with one another. It was about creating new relationships and leaping into this new year with great energy and a spark to CREATE your way!” Be sure to follow @booksybiz and @byrdmena to find out if 'Inside the Industry’ will be stopping by a city near you.

EVENTS 2024 AMERICA’S BEAUTY SHOW, ILLINOIS // APRIL 20 TH – 22 ND DONALD E. STEPHENS CONVENTION CENTER Get set for three days of America’s largest beauty show, where barbers and beauty pros have access to workshops, training, and countless opportunities to meet with the industry’s most renowned faces. Find out more at americasbeautyshow.com

CT BARBER EXPO, CONNECTICUT // MAY 4 TH – 6 TH MOHEGAN SUN CASINO The home of the Barber Grammys and one of the biggest dates in the barbering calendar – THIS in CT Barber Expo. We love attending this event every year and have some fantastic activations in the works. Want to become a vendor? Head to ctbarberexpo.com/exhibitor-booths

PREMIERE ORLANDO, FLORIDA // JUNE 1 ST – 3 RD ORANGE COUNTY CONVENTION CENTER Being a barber at Premiere Orlando means strengthening your skills as a barber with variety of educational classes, exhibiting brands, hands-on workshops, and competitions – plus, an exclusive BARBER STAGE. The North America Hairdressing Awards are being hosted in Orlando this year, including big wins for shortlisted barbers in every category across color, texture, styling and finishing, and hair artistry. Don’t miss this incredible opportunity for barbers to grow their personal brand and gain valuable knowledge at Premiere Orlando. More info at premiereorlandoshow.biz

LAS VEGAS BARBER EXPO, LAS VEGAS // AUGUST 24 TH – 25 TH WESTGATE RESORT AND CASINO Five years since the first ever event, Founder Jay Majors and J. Starr are promising a bigger and better year than ever before. The 70,000 sqft venue hosted nearly 12,000 visitors in 2023 and we partnered with Andis to present a totally unique, life-sized card game that gave you the opportunity to win some incredible Andis goodies. Watch this space for 2024… with Andis to present a totally unique, life-sized card game that gave you the opportunity to win some incredible Andis goodies. Watch this space for 2024…

CT BARBER E XPO IS BACK AND IT IS BIGGER THAN EVER! TRUST US WHEN WE SAY THIS IS AN EVENT YOU DO NOT WANT TO MISS. HELD AT THE MOHEGAN SUN CASINO ON MAY 4TH TO 6TH, THIS IS THE BIGGEST EVENTS ON THE BARBER CALENDAR. THE BARBER GRAMMY’S AND EDUCATION GALORE. HERE’S MORE… CT Barber Expo is the original home of the

Founder Jay Majors said: “This is a life-

there, so if you’re looking to level up your

global barbering community. From booths,

changing event. The CT Barber Expo has all

networking game, this is the place to do it!

vendors, and competitions to education,

walks of life that attend. It’s a great place to

seminars, and the iconic Barber Grammys...

market your company and spread the word

Byrd Mena, Chico Boom, Stormi Kelley, and

The Mohegan Sun Casino houses a weekend to

about your brand to thousands of people.”

many many more.

remember every single year.

Some of barbering’s biggest names will be

Hayden Cassidy, Brandi Lashay, Taylor Leven,

Embarking on a journey from small local school battles, in early 2011, Jay took a leap to create the Connecticut Barber Expo with minimal industry knowledge and just one corporate sponsor which contributed a Trimmer and a $50 cheque. He shared: “From humble beginnings, it has evolved into the worlds’ largest Barber Focus event. Reflecting on the trials and tribulations, we’re here today. Join us on Math 4th to 6th for history in the making. “Entries for our competitions, which give space to some of the most promising barbers in the country, are filling up faster than ever this year. Make sure you don’t lose your spot! Your passion for the hair industry is welcomed. I’m so grateful for years of support from all you amazing people near and far. Thank you.” Head to ctbarberexpo.com to find out more.

“THIS IS A LIFE-CHANGING EVENT. THE CT BARBER EXPO HAS ALL WALKS OF LIFE THAT ATTEND. IT’S A GREAT PLACE TO MARKET YOUR COMPANY AND SPREAD THE WORD ABOUT YOUR BRAND TO THOUSANDS OF PEOPLE.” 22

BARBEREVO MAGAZINE IS A PROUD MEDIA PARTNER OF CT BARBER EXPO 2024

THE SUPER BOWL OF BARBERING EVENTS AND EDUCATION

THREE ACTION PACKED DAYS OF EDUCATION, TRADE SHOW AND BARBER COMPETITIONS.

OFFICIAL MEDIA PARTNER

+ 4TH ANNUAL INTERNATIONAL BARBER GRAMMYS

MAY 4-6 2024

MOHEGAN SUN CASINO 1 MOHEGAN SUN BLVD, UNCASVILLE, CT 06382 PLEASE CONTACT: JAY MAJORS JAY@CTBARBEREXPO.COM | +1 (845) 309-5440 | WWW.CTBARBEREXPO.COM

20 24 TRENDS WE LOVE THE NEW YEAR, BECAUSE WE GET TO ASK THE INDUSTRY’S BRIGHTEST STARS WHAT TRENDS THEY’RE EXPECTING FOR THE START OF QUARTER ONE. WE GET THE INTEL ON COLORS, CUTS, STYLES, AND EVERYTHING IN BETWEEN…

Photography// Noel Kim.

BOUNDLESS STYLE MIAMI-BORN JOVAN FIGUEROA IS A MASTER BARBER, STYLE/CULTURE ENTHUSIAST, AND LEAD AMBASSADOR FOR STMNT. THIS FADE SPECIALIST TOLD US WHAT TRENDS HE SEES FOR 2024 – AND WHY NOW IS THE TIME TO PUT DOWN THE CLIPPERS AND GET TO KNOW THE SHEAR. From audio (music), visual (photography), all the way down to hair – there isn’t an art form or technique that he isn’t willing to explore. “One of my personal goals,” he began, “Is to bridge the gap between stylists and barbers, so that we can learn from each other and be as great at scissor work as we are with clipper work. I think that’s the key to maintaining duality as an artist." As a master of the shear and clipper himself, Jovan recommends you ask yourself, 'Can I bald fade without clippers?' Here’s why: "The first ever clippers were invented with a mechanism that cut hair with intersected blades when the handles were squeezed. So, it's important to be aware of the history of our art – and be vigilant to not let it become a lost art in the barber community.” What trends does Jovan see for 2024 – and will scissor work help make those possible?

Photography// Jovan Figueroa.

1. BRUSHBACK

3. MOD CUTS

“We all saw the rise of the mullet, which I would argue to say is a short-lived trend, because we’re now seeing more people grow out their mullets to longer looks. So the natural transition is more brushbacks – which also aligns nicely with the “lived-in” trend we’ve been seeing all of last year.”

“We saw an uptick in lived-in looks post-pandemic, which let a lot of men express themselves through longer looks. We’ll see a rise in mod cuts almost as a play off of the lived-in trend. Personally, I have enjoyed exploring mod cuts – there’s definitely a lot more creative freedom there.” There are a few key skills that Jovan reckons barbers should refine for 2024. “I want to challenge every barber this year to put their clippers down and try to complete a cut from start to finish with just scissors. “After educating in a lot more in salons, I’m noticing that stylists are very curious to learn more about using clippers/trimmers correctly – however, I don’t see the same curiosity and eagerness to learn from barbers when it comes to scissor-work. Especially with these longer cuts trending, barbers will need to become very familiar and comfortable with scissors." Find Jovan on Instagram @mocliving

2. THE “TRAVIS KELCE” STACHE “We have pop culture to thank for this one. Trends are cyclical; nothing ever ‘goes out of style’, it always manages to come back around in a few years, even if it is just slightly repackaged. The mustache will always come back in the limelight — and I anticipate we’ll see more mustaches, now coined as the “Travis Kelce Stache” in 2024.”

STMNT PRODUCTS = PREMIUM STYLE Jovan believes that STMNT is almost the Chrome Hearts or Fear of God of the hair industry. “The way STMNT is manufactured, its branding, its values – and the people, are many steps ahead of the rest.” Here’s Jovan’s top three styling products from this hero brand.

accentuates curls when air drying. Sometimes, I’ll even use this to blow-dry beards to cut it into shape.

1. STMNT Definition Spray

3. STMNT Wax Powder

Brushback styles. What I love about this is that it is stronger than the Grooming Spray, but mimics the feel of a sea-salt spray – but without the grit, giving me more definition during the cut, and

I find myself reaching for this often because it’s a lightweight powder that transforms into a non-sticky wax – which is great when my objective is to add more volume and grip to my look.

2. STMNT Curl Cream Think Timothée Chalamet. This is perfect to style wavy, textured hair – effortlessly and without that crunch/stiffness that we all hate.

Dare to Be Different

IS YOUR GOAL FOR 2024 TO MAKE YOUR WORK STAND OUT? WELL, LEARN FROM THE BEST. WAHL PRO LEAD EDUCATOR, KEVIN NGUYEN (AKA @YAKUZABARBER) SHARES HIS VISIONS AND TIPS FOR STANDING APART FROM THE REST AND CREATING ICONIC CUTS, WITH THE HELP OF WAHL PRO TOOLS.

If you’re looking to shake up your cuts this year, look no further than Yakuza Barber. If you’re looking for the right tools, Wahl Professional has just what you need. Let’s make 2024 the year of conquering your goals!

Kevin’s 2024 trend forecast When we asked what trends Kevin is forecasting for this year, he answered: “Iconic. Textured. More Length. Vibrant colors. Intricate design work, textured shags, and buzz cuts with bald fades are my favorites.” This master stylist continued: “I would like to see more prominent fade work this year!” The mullet is a haircut that took the world by storm in 2023 – whether you loved it or hated it.

“THE HI-VIZ IS GOING TO GIVE YOU THE FINAL DEFINITION LOOK WHEN IT COMES TO SHARP LINE UPS/EDGE UPS. IF YOU WANT TO GIVE YOUR CUT THAT NICE CRISP EDGE, THE HI-VIZ IS YOUR GO-TO.” For all you mullet fanatics, this is Kevin’s advice on how to bring the mullet into 2024:

The re-designed wide T-blade is manufactured with diamond-like carbon (DLC) coatings to last

“This year, we will be applying more texture and color to the mullet cut/style to modernize and give a fresh approach to this look going forward.”

eight times longer than stainless steel blades (as

Kevin’s go-to tool for 2024

with every cut.

It’s got to be the Wahl Professional Hi-Viz™ Trimmer...

automatically adjusts the motor to cut through all

Kevin said: “The Hi-Viz is going to give you the final definition look when it comes to sharp line ups/edge ups. So, if you want to give your cut that nice crisp edge, the Hi-Viz is the go-to.” The Wahl Hi-Viz™ Trimmer was designed for those who live in the details. Built with a slim neck, where the body meets the blade, it allows for more visibility and control with every cut.

shown in lab testing). With zero-gap capabilities, barbers can get the closest, most high-end results The innovative Adaptive Speed Control hair thicknesses and textures in a single hit. With over two years of intensive engineering, hand tested and assembled with care in the USA, the Hi-Viz™ is more than a tool – it’s an embodiment of your passion. Visit wahlpro.com for more details on the Wahl range and for updates on the newest innovations from one of the most iconic and trusted brands in the business.

A LESSON IN

STYLE By PHOENIX THOMSON @PHEMINX

EVERYONE, PLEASE WELCOME PHOENIX THOMSON AS ONE OF OUR NEWEST COLUMNISTS FOR 2024! SHE IS GLOBAL EDUCATION DIRECTOR FOR AMERICAN CREW AND THIS IS HER SPACE TO EXPLORE ALL THINGS STYLING, TRENDS, AND EDUCATION FOR THE YEAR AHEAD. IN THIS ISSUE, SHE DOES SOME TRENDSPOTTING – WHAT LOOKS WILL CLIENTS BE LOVING THIS YEAR, AND HOW CAN BARBERS EXECUTE THEM?

Photography// David Raccuglia

Photography// Studio Créatif P&L

When speaking about trends, I like to steer away from mentioning fades and buzzcut-centered styles because they’re classic men’s cuts that are always going to be in, no matter what fashion and art is doing around us. I believe trends are the styles that move and shape around those classic cuts – the ones that tend to use a more combination approach with clippers as well as shears. Thus, keywords for trends I see this year are: natural, loose, long, and relaxed. All of which are achieved using very light products. I’ll tell you which American Crew products should be in your toolkit a little bit later… Ultimately, people just love the lived-in look (and I do, too). Styles that work with a client's natural hair texture and length and complement their facial hair create an effortless cool. This is where barbers need to be more critical and engaged – editing the

LET’S GET PRACTICAL

Being able to execute more creative, longer styles means upskilling in scissor work and understanding how to layer products.

The Tools Diffuser:

is your new best friend. Embrace the slower, more natural drying process and start working products in after a good towel dry.

Feather Razor: Using the feather razor as your primary tool will roughen up the silhouette and add the movement and texture that you're looking for.

Clippers: But use them creatively. Upskill and learn how to use them for shapes with no scalp exposure, and building graduation.

The Products Ultimately, to make the most of products,

classic clipper approach to embrace the shear and create art with lighter products. Here are my trend predictions for 2024.

1. Looser mullets These were a staple last year, but this year, they’ll take a less harsh approach. I think we should get used to using shears to strip the style back, going from ‘80s metal band mullet to a more relaxed ‘70s style. Where sides are quite short and aggressive right now, they will ease out a little and blend more loosely to match the longer length. Less costume-y and more cool.

2. Almost-bob Hear me out. We must get creative with that awkward growth period when guys are wanting to move from severe cuts to longer styles. To elevate

it's about layering and playing around with what you have to see how you can complement the different functions of the different products.

American Crew Prep & Prime Tonic: This is your hero product for every head of hair. A lightly-moisturizing and refreshing hair tonic that adds a light hold and texture for increased control and manageability.

American Crew Fiber Foam: Lightweight, fibrous hair foam that provides longlasting manageable volume with medium hold and natural shine. Works well with medium to longer length hair. Gives hair a real natural finish that you can really play around with.

American Crew Matte Clay: I love the idea of double layering products. So for me, use the Matte Clay Spray on the hair to add some texture on damp hair, then towel dry and work in some Matte Clay before styling. That enhances separation and provides hold.

this stage, I think we need to focus on keeping it at one length for the most part, heavier around the ears and ‘90s-esque bangs to add some shape at the front. So, it’s like a guy version of a bob, but… not.

3. Heavier fronts Guys are getting braver with how they shape their faces now. They're embracing experimentation, learning long shapes can shape and structure their face even more. Mod cuts have the heavy fronts, which I also think will be back this year – just contemporary versions of this look which originated in the '60s and was revived in the Britpop '90s. However, instead of those box shapes at the front with the fringe, they’ll be better blended to insert a relaxed element to this actually quite severe style.

ACE 2024 IN STYLE By ANGIE PERINO @ANGIEPERINOHAIR

JOIN US IN WELCOMING OUR NEW COLUMNIST, GLOBAL EDUCATION & EVENTS MANAGER FOR ANDIS COMPANY, ANGIE PERINO. THIS IS THE PLACE TO KEEP UP WITH THE FRONTRUNNERS IN INNOVATION – HOW TO LEARN, AND HOW TO ACE THE STYLING GAME TAKE IT AWAY, ANGIE… The barbering industry in 2024 presents exciting challenges and opportunities for professional barbers. From style trends to cutting-edge techniques and essential tools, staying ahead of the curve is the key to success.

Style Trends For 2024

2024 promises a fusion of classic and contemporary flair. Expect to see a resurgence of timeless styles with a modern twist. Textured crops, tapered fades, and bold, statement-making designs will dominate the scene. Color continues to enhance a precision style as well as add more offerings to a barber’s service menu. The emphasis this year will be on versatility, giving clients flexibility to express their individuality through their hair.

Why Clients Will Love These Styles

Clients are drawn to styles that not only reflect the latest trends but also allow for easy maintenance. The styles for 2024 offer a perfect balance between sophistication and a casual, relaxed vibe. As people seek self-expression these trends provide a canvas for clients to showcase their personalities.

Key Techniques For Barbers In 2024

Barbers must stay on the cutting edge of techniques to meet the evolving demands of their clientele. Beyond mastering classic cuts, it's crucial to delve into advanced techniques such as precision fades, creative texturizing and beard grooming: mastering precise lines for impeccably styled facial hair. Continuing education in these areas will set barbers apart in a competitive market.

Importance Of Clipper And Scissor Work Versatility is the name of the game. Barbers who are proficient in both clipper and scissor work will have the advantage. While clippers are best to provide precision and efficiency in fades and shorter cuts, they are also a great option for creating texture and movement in the hair. Scissors are a necessary tool in your kit and provide the option for a softer featherlike finish in the areas where this is desired. A well-rounded skill set ensures that barbers can cater to a diverse range of client preferences.

“THE STYLES FOR 2024 OFFER A PERFECT BALANCE BETWEEN SOPHISTICATION AND A CASUAL, RELAXED VIBE. AS PEOPLE SEEK SELF-EXPRESSION THROUGH THEIR HAIR, THESE TRENDS PROVIDE A CANVAS FOR CLIENTS TO SHOWCASE THEIR UNIQUE PERSONALITIES.” 30

“ANDIS GTX EXO TRIMMER PROVIDES EXTREME VISIBILITY FOR PRECISION DETAILING AT ANY ANGLE. THE GTX – Z BLADE IS PRE-SET WITH A TIGHT GAP FOR FINE, DETAILED TRIMMING.”

Tools to up your game 1. Detachable Blade Clippers Detachable blade clippers let barbers switch between different blade sizes to achieve flexibility, allowing them to cater to a diverse range of hair types. Detachable blade clippers can be more powerful and efficient. This allows barbers to cut through hair textures and thicknesses more easily, saving time during haircuts. Andis Supra ZR2 Cordless Clipper & Andis eMERGE Cordless Clipper allow ultimate customization with our detachable blade system. Powerful rotary motors allow you to cut through dense – thick hair wet or dry. Blade options in a multitude of lengths include longlasting CeramicEdge for a sharp cut and cool running temp as well as UltraEdge with specialty treated steel.

2. Precision Trimmer Precision trimmers are designed for precise and detailed work, particularly when it comes to creating clean lines and edges around the hairline, sideburns, beard, and neckline. Andis GTXEXO Trimmer provides extreme visibility for precision detailing at any angle. The GTX-EXO blade is pre-set with a tight gap for fine, detailed trimming. The blade has a custom gold coating for corrosion resistance and for that sleek, modern look at that barber station. The trimmer has a consistent powerful 100-minute run time at 7,200 strokes per minute that powers through any hair type. GTX-EXO includes a premium matching charging stand along with cord/cordless power options.

BARBERS A SK V AND V ANSWERS

fresh faces in new places

WHAT ARE SOME WAYS TO MOTIVATE AND INSPIRE MY BARBERS AFTER A SLOW JANUARY? V'S ST. AUGUSTINE S T. AU G U S TIN E , FLO R IDA

BUY ONLINE AT VBARBER.SHOP

Now that the holidays have passed, everyone has had a chance to recuperate physically, mentally, and financially. The start of February brings different experiences depending on your location. In some places, winter is at its peak, while in others, like Arizona, Florida, and California, spring has already arrived, inviting outdoor activities. Regardless of the weather, February is an ideal time to deliver exceptional service to your regular customers. It's an opportunity to spend a little extra time with them, reinforcing the reasons they've chosen your chair for years. Your regulars are foundational to your success, and the mutual anticipation of each visit is a testament to this relationship. Witnessing your patron's smile serves as a heartfelt reminder of your passion for barbering, and their generous tips validate the hard work of standing all day. Utilizing February as a period for rejuvenation and reflection sets a positive tone as we move into spring, summer, and eventually, the busy holiday season again.

DO YOU THINK ITS BETTER TO CLOSE THE SHOP ON NATIONAL HOLIDAYS, OR STAY OPEN?

• Franchise Owners: Stephen and Caroline • Grand Opening: Dec. 11, 2023 • $35 Haircut • $40 Straight Razor Shave • Follow @vsstaugustinefl

V'S NOVI D E TRO IT, M I CH I G A N

• Franchise Owners: Frank and Eden • Grand Opening: Dec.1, 2023 • $32 Haircut • $38 Straight Razor Shave • Follow @vsbarbershop_novi

Each year in the fourth quarter, V's announces the dates on which all our shops will be closed. This includes Christmas, Easter, 4th of July, and New Year's Day. We give our franchise partners the flexibility to choose whether to open or close on Veterans Day and Memorial Day. Similarly, decisions about religious holidays like Yom Kippur are left to the discretion of individual shop owners, who are encouraged to understand the significance of these days for their staff. Personally, I've always believed that closing on our four mandated holidays boosts staff morale, allowing them to spend quality time with family and friends. I am keenly aware of the risks of barber burnout and the feeling of being 'chained to the chair.' Therefore, I've always supported taking time off during national holidays.

Why Become a Circle Member?

COLOR & DESIGNS Abbas Ahmadifard L3VEL3 World Ambassador and International Educator I have been creating photojournals professionally for 10 years. I teach barbers and do promotions for my sponsors – mainly L3VEL3. I use L3VEL3 products in every single look I create. Whether that’s styling powders or texture pastes – so long as you’re creative, you can use them to create absolutely anything. The way I see color and design trends for 2024 is that beards will have crisp, clean lines. Color will be vibrant, bright, and creative. Don’t shy away from neons – especially if you want to make sure every line is crisp in your design or illustration. The bolder, the better because it will show

Photography// Saeed Ahmadifard.

up properly on the head once dye is washed out. If you want to be a master of creative color, remember that you don’t cut hair, you decorate it. Remember that to become a hair artist, you must see the hair as a canvas. When you’re putting illustrations into the hair and creating a story, you must see it like writing. You create characters of the client or model, and you create characters of the colors you’re putting into the hair. Finally, to inspire you to stay creative: I always say that scissors are a dead body; it is human spirit and imagination that creates incredible art that lasts.

Get instant access to all hair cutting tutorials instead of making a one-off purchase. Make exponential growth in your education with constant new resources available for members. Join our online community and make industry connections using the Circle Member chat forums. Learn from content and advice created by leading industry experts. Access a broad range of specially designed courses, to complete at a time that suits you.

STYLING Taylor Leven Educator Hair in Motion, Owner of Headspace Barbershop We have two key words for styling trends this year: low maintenance. I see middle part flows, lived-in styles, mid-length haircuts all being popular because they’re easy to maintain, and you don’t really have to style them, just throw some grooming cream in and comb into place and let it air dry. Styling-wise, chrome is really popular as it has a futuristic vibe to it. For the tools, you should have Cocco clippers as they are the best ones I’ve ever used. They’re super powerful and the trimmers, I have had for a year and are still holding strong. When it comes to being able to execute every trend that comes into your chair, I believe that committing to some top-class education and constantly upskilling is what gives you that capability. I am honored to work with Charles Gray at Hair In Motion because his online education platform – which is taking to many in-person, live education sessions this year – is truly elevating and changing industry for the better. I think it is the only education platform that is

merging trends and techniques between barbering and cosmetology. Learning those fundamentals and techniques for short, long, and creative hairstyles is what will keep you on top of these trends and help you thrive – whether you want to move into stage education or are thriving behind the chair.

Download our free app now! For more information on our memberships visit hairinmotion.co.uk

TEXTURE

Image Source// Pamela Reyes.

Pamela Reyes JRL and SPI Styles Ambassador I believe men will be wearing braids, locs, & waves as their protective style for 2024! The products and tools that are essential for these styles will always be a comb. I personally love the JRL Cutting Comb 9.3” to part and retwist my clients and for braids u need a pin tail comb to help with parts and design. Also, the right gel for the right hair texture matters, because one gel might work on someone’s texture and not hold on another. You need a durag to protect your hairstyle weather it’s waves, braids, or locs, and I LOVE SPI Styles for that. They have a bunch of different styles and patterns for durags. You’ll also need oils. I swear by rosemary and vitamin E oil to maintain the health of your scalp, promote hair growth, and overall goes hand in hand with the aftercare of Your protective style. This year, I think it’s important for barbers to properly style coarser hair because it’s another form of income, different types of clientele, and it makes your better as a barber because you can work with different textures. Upskill in different textures so that no matter where you live on this earth, you will always be in business because you took the time to work on your skill and master all textures. Pam is @sprayedbypamm on Instagram.

“I PERSONALLY LOVE THE JRL CUTTING COMB 9.3” TO PART AND RETWIST MY CLIENTS AND FOR BRAIDS U NEED A PIN TAIL COMB TO HELP WITH PARTS AND DESIGN.”

PRODUCTS Jason Rios Founder of Old Traditions Gentlemen's Parlor In 2024, the emerging trends in hairstyles include the tapered slick-back, textured messy cuts, hopefully the flat-tops make a comeback and low fades. The essential tools needed to execute these styles include: point cutting, long layer techniques, texturizing skills, along with a steady hand,matte products, clays or sprays. Here at Old Traditions, I thoroughly enjoy incorporating Suavecito products into a great majority of the styles and cuts that I create. They have become one of my clients’ top choices, gaining popularity for their remarkable texture and affordability along with their shirts, hats, and merch. I have numerous favorite products from Suavecito, but my go-to is their hair cream. It’s incredibly easy to use, especially

Image Source// Jason Rios.

with today’s longer hairstyles that the younger generations are embracing. People appreciate the way the hair cream texturizes and moisturizes, making it a great versatile product. What I particularly enjoy is its mess-free application. To encourage barbers to stay creative with the diverse styles that walk into their chair, I recommend staying on top of the latest trends and being open minded. Continuous education is key, given the plethora of techniques and tools available in this day and age. In this everevolving field, staying informed and educated allows barbers to master a variety of skills, enhancing their expertise in the craft. otgpbarbers.com

JESSIE PEREZ GIL AGE// 34

YEARS CUTTING// 12 LOCATION// CHICAGO, IL

BARBERSHOP// ARTISAN HAIR SODALITY, ARTISAN THEORY BARBERS, ARTISAN THEORY SALON

KIRBY HAIR ARTISAN BARBER FOCUS

JESSIE PEREZ GIL TAKES THE SPOTLIGHT THIS ISSUE, AND TELLS US EXACTLY WHAT IT TAKES TO THRIVE AS A BUSINESS OWNER, EDUCATOR, AND MASTER BARBER IN THE MODERN WORLD.

“TO BE A GOOD BARBER, YOU LEARN. TO BE A GREAT BARBER, YOU UPSKILL. TO BE THE BEST BARBER, YOU EDUCATE AND INSPIRE.”

As a precision specialist, Jessie believes in the power of scissor skills in the barbering world. What were once considered classic barber techniques, or classic salon techniques are now merging into one – a place where creativity meets skill, and where clients can walk into any shop, no matter their hair length or type, and get the cut they want. This expansive mindset is something that Jessie channels into his and his wife’s three businesses, including Artisan Hair Sodality, Artisan Theory Barbers and soon-to-open Artisan Theory Salon in Aurora, Plainfield, and Oakbrook Illinois. “Our inclusive barbershops offers expert grooming services for all, creating a welcoming space where everyone can confidently embrace their unique style.” What is the key to operating a winning business? “Initiate a powerful mindset, where structure, accountability, and growth are your motivators and key performance indicators. “You can strengthen this mindset through active, practical self-development. We’re talking about upskilling in the cutting and styling techniques, the business management aspects, and the commitment to excellence. I think gratitude and learning ‘the art of noticing’, where you take stock about where you are, what you want to achieve, and being thankful for the opportunities you have been given and for the things you have achieved already.” What’s the plans for 2024? “We’re opening the new salon and continuing to educate through the barbershops. I visit shops around the country to educate as well, so really strengthening that academy aspect of my business is where my head

“SUCCESS COMES FROM INITIATING A POWERFUL MINDSET, WHERE STRUCTURE, ACCOUNTABILITY, AND GROWTH ARE YOUR MOTIVATORS.” 37

Image Source// Jessie Perez Gil.

is at right now.” Education is a huge passion for Jessie – it is where he thrives, because he is helping others thrive. “Our inclusive barbershops offer expert grooming services for all, creating a welcoming space for everyone to embrace their unique style.” Events are a major way to expand your network and better yourself as a barber, Jessie told us. That’s why 2024 is his year of events and of trying new thing. “We have a really big team of people we want to bring to beauty and barbering events coming up in April and September, which we’re going to be part of. The major one is CT Barber, where we’ll be focusing on securing those relationships and getting to know what’s out there in the industry right now.” The time to grow is now: “And I can’t wait to elevate my brand and my businesses to new heights this year. Watch this space!”

JESSIE’S TRENDS Layers Shaggy looks and bowlcuts have been coming into the barbershop – longer styles. In the stylist world, we’re seeing a lot more textured and modern. Color I think color will be popular in bth the salon and barbering worlds. In salon it will take the form of focussed placement of color, and in barbering it will be all-over color and designs on buzzcuts and shorter styles. Designs Fade designs have grown as well, and they’ll continue to be popular. I think this because that sort of work lets barbers be creative, and that’s who we are at the end of the day – creatives. So we’ll continue to want to execute these styles and so long as clients are seeing them on footballers and athletes, they’re like to keep asking for it, too. Inspired by the past Across the board, the influences are mostly coming from the ‘70s and ‘80s, but we’re adding these really cool, lived-in elements with color etc. Versatile products From the barber’s perspective, this means using products that you can be creative with; products that are lighter in the hands and can be worked through. New techniques Try using clippers for crisp lines on longer hair, in things like graduated bobs for stylists. For barbers, use scissors to add texture and play with depth in longer hair.

ELLIOT THOMAS AGE// 24

Image Source// Elliot Thomas & The Spot Academy

LOCATION//

MIAMI, FLORIDA

ACADEMY//

THE SPOT ACADEMY

BARBERSHOP// GOLDEN TOUCH BARBERSHOP

YEARS CUTTING// 7

“TO STAY INSPIRED I IMPLEMENT NEW TECHNIQUES, EVEN IF THE ONES I USED PREVIOUSLY WORKED.”

OUR NEWCOMER OF THE EDITION THIS MONTH IS ELLIOT THOMAS, A TALENTED YOUNG BARBER FROM MIAMI, FLORIDA. TRAINING WITH THE SPOT BARBER ACADEMY WAS THE BEST THING HE COULD HAVE DONE – STARTING HIS CAREER WITH EVERY SKILL HE NEEDS TO BE THE BEST BARBER POSSIBLE. THIS IS HIS SPOTLIGHT…

ELLiOT THOMAS NEWCOMER For Elliot, barbering is about more than cutting hair – it has an emotional tie to his past that he believes feuls his passion for the craft to this day.” I started cutting in high school, mostly on my dad’s hair, who passed away in 2022. Those memories are what motivate me and fueled my passion for cutting hair in the early days.” In college at University of South Florida: “I started by cutting all the brothers in my fraternity and branched out to cut lots of other clients across all fraternities as well as the athletes at the school.” Two years ago, after finishing college: “I moved to Miami and attended The Spot Barber Academy and have been cutting professionally since then.”

The inspiration to begin with was those early memories with his father, but more recently, during his education with The Spot team, motivation came from Elliot’s instructor, Walter Perez. “Walter taught me a lot about the different types of shops,how they are run differently and what to look for in a shop. That knowledge helped me get into the right shop after getting my license.” What sets The Spot Academy apart from the rest? It’s the support beyond the chair and this barber academy, said Elliot. “I believe what sets The Spot apart from other schools is that they have connections with so many different aspects of the industry.

“Throughout my time in the school they introduced me to going to barber events such as showcases and battles, introduced me to product reps from various companies, barbers with celebrity clientele, barbers with large social media followings and to people associated with various charities around Miami. “Any school can teach you to cut and get you your license but TSBA fully immerses you in the field of barbering and allows you to pick which direction you want to take your career.”

The Spot Academy champions SUCCESS, not just in the barbering craft, but in the education and business ownership. “After graduating, with the invitation of the staff, I came back and taught a class at the school,” Elliot explained. “It focused on finding the right shop after graduation, and plan to do more in the future which helps me get practice towards one of my goals to become an educator in the future. “They’ve done many other things to stay in touch, even stopping by my shop to just check in on how I’m doing. It’s great to know that they don’t just get you your license then

send you off they make an effort to continue in a fruitful relationship for both parties.” What’s 2024 looking like for this young talent? “I’m in a phase now where I am just brainstorming my next move. Whether that be turning my focus to social media, becoming an instructor, becoming an exclusive team barber (for sports programs) or opening my own suite or shop I know TSBA will have my back and support me in whatever route I

• THINK • PLAN • EXECUTE

choose to pursue.” Find Elliot on instagram and TikTok @BigE_Cutz

ELLIOT’S TOOLKIT

“As far as products, I use a lot of Tomb45 products, their razor holder with the fully exposed cartridge (which allows me to get the most control on my razor), the styling powder, indestructible clay, no drip enhancements and more. From spending 5 years in Tampa I became close with Tomb45 and the Headlines team (Chris Bossio, AJ Aiello, Get Beamed, Davecutzhair, and more) and I love to support friends while also getting the best products. “For Machines, I’ve used almost every one on the market and I’m a big fan of my JRL clippers and trimmers because they’re the quietest machines on the market and have great battery life. It's nice to have good conversations with my clients without raising our voices over a loud clipper.”

START TODAY! @thespotbarberacademy 39

BLIND BARBER C H I C A G O

{B A RBERSHOP F OCUS} WE TAKE A LOOK INSIDE ONE OF NORTH AMERICA’S MOST IMPRESSIVE SHOPS. FIND BLIND BARBER IN NYC, CHICAGO, LOS ANGELES, PHILADELPHIA, AND NASHVILLE. THIS IS HOW THEY’VE REACHED GREATNESS IN THEIR HIGHEST VOLUME SHOP TO DATE IN CHICAGO. 40

Image Source// Jeff Laub, Blind Barber.

Blind Barber’s first location was in the East Village

Now, the people at the heart of a shop are the

of NYC, and their Chicago shop was brought to

clients. How does Jeff want people to feel when

life in 2017 by Jeff Laub, Adam Kirschenbaum,

they enter his shops? “Like the best versions of

Matt Breen, Josh Boyd and Rob Wilce. Jeff, who

themselves,” he said. “After a fresh cut we want

is Executive Creative Director & Co-Founder of

you to feel like you can takeover the world (and

Blind Barber told us some more about the brand in

know you have a whole Blind Barber squad rooting

those early days: “The minute the doors opened,

for you as well).”

we knew we were onto something. Friends came

What does Jeff think is the key to curating an

through, parties were thrown, and a brand was

incredible barbershop experience for both the

born.” He continued: “Blind Barber was always

client AND the barber? “The people. Undoubtedly.

meant to be a place of community and creativity.”

We are so fortunate for all the barbers, bartenders, back of house and admin staff that put so much

In Chicago, the team recently hosted Janelle

time in effort to, not only better their craft and

Monae’s new album listening event and back in 2020, hosted the NBA All Star event, which: “Had a ton of amazing athletes come by, including Scottie Pippen and Zion Williamson“ What was the inspiration for interiors across the brand? “We do our best to incorporate our own personal tastes into the spaces while also giving a nod to the iconic elements of shops in the past such as the Takara Belmont chairs, the white hexagonal tiling and barber pole. It’s the addition of our decorative items that then elevate the shop such as the plant life we incorporate, our USM host stand, magazine selection and decorative metal panels that back the mirrors at each station. We feel it’s a healthy balance of what’s familiar and what’s inspirational to the customer sitting in the chair.”

“BLIND BARBER WAS ALWAYS MEANT TO BE A PLACE OF COMMUNITY AND CREATIVITY. IN 2024, WE PLAN TO KEEP CREATING, KEEP BUILDING, AND CUT SOME HAIR!” BLIND BARBER CHICAGO EST// 2010 LOCATIONS// CHICAGO,IL BARBERS// 6. CHAIRS// 4. INSTAGRAM// @BLINDBARBER_CHICAGO. BRANDS// BLIND BARBER GROOMING, DYSON, ANDIS, JRL.

responsibilities every day, but also come in with the goal to make each customer’s day that much better by getting them back to “them” through services and conversation.” And what motivates a barber to be the best they can be? When it comes to Blind Barbers barbers: “To always get better and to provide moments to our customers that make them feel great about themselves. They say ‘happiness is in the journey towards progression’, right?” What sets a shop apart from the rest? “Go right back to the people. We have some of the most talented, kind, interesting and hardworking people behind those chairs and in our locations.” Finally, what’s next for the Blind Barber brand? “Keep creating, keep building, and cut some hair,” Jeff laughed.

A YEAR WITH BARBERVILLE

AS THE FOUNDER OF BARBERVILLE FESTIVAL AND THE HOST BEHIND THE @THEBARBERVILLE SHOP TOUR SERIES, CJ HAS SEEN HIS FAIR SHARE OF CREATIVE BARBERING SPACES ACROSS THE COUNTRY. HERE’S A LOOK AT SOME OF THE BEST SHOPS VISITED THIS YEAR, COMPLETE WITH ADVICE AND SOME BEHIND-THE-SCENES LOOKS AT SOME OF THE COOLEST SHOPS IN NORTH AMERICA.

By BARBERVILLE @THEBARBERVILLE

Photography// Barberville.

BarberVille HQ Owner: CJ

While traveling to many different shops to highlight their unique take on the barber industry, I have seen a balanced mix of traditional and modern barbershops, which is primarily based on the preference of the owner and the overall look that was desired for their specific space. Here is a selection of my favorite few shops from the last year – and here’s to another year of incredible spaces and inspiring work.

B|K L Δ S S Y, Kansas City, MO Owner: Gerry and Bobbie Jean

This super cool, colorful, and community-minded spot blew me away. Bobbie Jean added a homely feel to the space, enhancing the client experience by making sure that they felt welcome as soon as they step through the B Klassy doors. “I like to keep a super clean space where people feel at rest with a good cup of local Johnson Coffee in hand! Our client brings us coffee from Colombia, and it's what we serve our clients.” Gerry explained how the B Klassy interior takes the client on a journey, from service to service, in a way that makes them feel relaxed and not rushed. “Everything is divided, but it flows. As soon as you come in, our barber floor consists of four chairs that are placed strategically in the center of the studio to create a sense of community between barbers and clients.” The power duo believe that teamwork makes the dreamwork: “That’s why we keep all the barbers together in the same in the same space.”

Photography// Barberville.

Neighbourhood Heroz Owner: Luke Nahshon

Photography// @neighborhood_heroz.

Talk about head-to-toe color. This shop feels like the essence of creativity, like walking into the mind of an artist. At Neighborhood Heroz, every inch of the wall is painted in a dope graffiti style that feels very thought-out and intentional. It features pretty much every bright color under the sun, all dripping into each other – giving the effect that the shop was hit by a color tornado – in a very cool way. The feature wall also showcases a graffiti-style “Do no evil, speak no evil, tell no evil” mural. The floors at Neighborhood Heroz are also drenched in color, with super glossy epoxy. Walking in you feel like you are going to step foot right into a liquid rainbow. The team at Neighborhood Heroz has kept up with the theme in every little detail, right down to having colorful capes, bright primary-colored stations, and a cheerful approach to barbering.

Tosh Signature Studio Owner: Tosh Juneau

This studio says luxury in the best way. With a consistent color palate of black and gold, every detail has been thought of, from the black/gold marbled floor to the insane murals of Dennis Rodman and Biggie Smalls. Tosh said: “Dennis Rodman’s hair designs were what originally introduced me to the barbershop. It inspired me to see the beauty in our differences. But more importantly, it taught me to be myself no matter what other people thought.” Tosh’s favorite Biggie quote is: “You know very well who you are, don’t let 'em hold you down, reach for the stars.” Tosh Studio Signature is all about encouraging originally, sticking to your guns, and chasing your dreams.

Photography// @toshsignaturestudio.

Headquarters Chicago

Photography// @Headquarters_chicago_.

Owner: Los Cut It

I won’t need to introduce you to the owner of this space, L3VEL3 Pro, and BaBylissPRO Ambassador, Los Cut It is famously one of the most creative barbers in the game, with his hair art masterpieces on a whole other level. Headquarters is the optimal studio space for creators. Whenever ‘Los isn’t traveling, this is his workspace and place to get his creative juices alive and flowing. It features several hang-out and meeting areas, a production space, a photo studio space, as well as two barbering stations as well. With a full garage door into the shop, ‘Los A-Star clients can drive their hottest wheels right into the VIP entrance of the space, from hot pink Hummer limos to pumped-up Jeeps, and the slickest sports cars. It’s not all work, work, work at Headquarters either, they’ve also got areas to chill, play video games, or even take some shots at a Pop-A-Shot machine.

EVO IN THE CITY SAN FRANCISCO

WE RETURN TO SAN FRANCISCO TO CHAT TO SOME OF THE BEST BARBERSHOPS IN TOWN. FIRST VISIT IS CHURCH BARBER. FOUNDER RYAN GONZALEZ TOLD US ABOUT THEIR NEW BASEMENT SPACE – AND WHY EXPANDING INTO EVERY AREA OF THE BUILDING HAS HELPED HIM GROW. Ryan opened Church in August 2017, which now boasts an eight-chair layout and a brand new basement space. “We use as many hand-made, natural elements and materials as possible, choosing things that will age well over time, so that the space evolves naturally through the years, improving with wear.” In order to continue growing and developing, the key is: “Utilizing the space; looking at what the space is today and envisioning what it wants to be in the future. This is exactly what led us to the wood walls on the main floor, which were hung to produce new flat surfaces, from which we hang the lights, and mirrors, and are able to sit chairs side by side, in a space that previously wouldn’t have allowed for that.” Ryan uses Takara Belmont chairs: “We have two types; the Dainty in

black and the BB-225 in a custom orange. Takara Belmont are best in class, without a doubt.” And for sinks? “Funnily enough, they’re from Takara Belmont as well. We also have the Takara Belmont Spa Mist II, which provides for a next level shaving experience, and also allows for a deep conditioning hair mist service." What does Ryan and the team use the basement space for? “We’ve always used the basement space – which is identical in size to the main floor – as the Church California offices, where we pack and ship online orders and more. “During the pandemic, in 2020, we made a significant investment into building out the basement space, partitioning the office space off, and creating a new space for services, which now has three chairs and a hair washing sink.”

Why did Ryan design it the way he has? "We wanted to honor the industrial look and feel. We custom built raw steel barber stations, that weigh hundreds of pounds each. We did venetian plaster on the walls, which has a very earthy and natural feel, and blends right into the cement, and we chose mirrors and lighting that feel industrial too, while keeping the rest of the space as raw as possible. “We’ve added touches of the Church brand too, like botanical barbershop banners, older price board posters we’ve done over the years, hung in frames on the walls, and the church light box sign. Oh, and our offices are still in the basement – they’re behind the wall with the mirror on it, accessed by a hidden door!” Find Church on Instagram as @churchbarber

Why To Section Your Shop Some advice from Ryan on how adding sections to your shop – whether that be across different floors or simply in main floor layout – not only maximizes client bookings but enhances the barber’s experience too. Here’s more…

1. From the barber’s perspective “The barbers who work in the basement love the basement, and the barbers who work upstairs prefer the upstairs. It’s a very natural thing – and we love that it’s worked out that way.”

2. Interior design perspective

CHURCH BARBER // OCTAVIA ST

“Having a space that feels like it contains two separate worlds is great. That wasn’t our goal – our goal was to build the best space we could imagine, using the spaces we were given, and I think we’ve accomplished that uniquely on each floor.”

THE TOOLS Mizutani, JRL, Babyliss. THE PRODUCTS Church California.

3. Client experience

THE FURNITURE Takara Belmont.

Image Source// Ryan Gonzalez, Church Barber.

“Clients are always excited to discover the basement. It’s a very cool experience, and we know it’s another reason to visit Church Barber.”

GENTS BARBER CLUB // 24TH STREET THE PRODUCTS Gents Barber. THE FURNITURE Takara Belmont.

Photography// Nate Barron.

Opening just seven years ago, Gents Barber Club has been voted #1 of 25 Best Barbershops in San Fransisco, is the MostVisited Shop in The Mission, and Top 10 Most Stylish Shop in San Fransisco. “Our success in San Francisco has been a testament to our dedication to excellence,” said Victor Ruffrage, the man behind Gents. What sets Gents apart from the rest, then? First of all, Victor said, the barbershop is not just a place for a haircut: “It's a journey through time, where the rich heritage of the past converges with the contemporary demands of today. It's an ode to tradition, a celebration of innovation, and an experience that transcends trends – a barbershop where every visit is a nostalgic yet forward-looking

adventure in grooming. A space, where the past is present, and tradition is always in style. “We provide a fantastic range of barbering services that include straight razor shaves, shear cuts, and slick fades that cater to a diverse clientele with varying preferences for their individual looks. These services not only showcase our commitment to traditional and contemporary barbering techniques but also emphasize personalized grooming. “We take pride in our team of highly trained barbers and stylists. With a total of 16 skilled professionals, we are dedicated to crafting the perfect look. Our diverse team includes both talented male and female barbers, ensuring a harmonious

balance of skills and a welcoming environment. This commitment to inclusivity not only reflects our dedication to diversity but also ensures that we stay at the forefront of new barbering trends.” Ultimately: “Crafting an unforgettable encounter and embracing the excellence of our service has truly distinguished our business, fostering unwavering customer loyalty. The atmosphere of our establishment plays a pivotal role in shaping the overall customer experience, amplifying their admiration for our endeavors. I believe this combination is what truly builds community.” Find Gents Barber Club on Instagram @gentsbarbersf

DAPPER DOWN BARBER LOUNGE // POWELL STREET THE TOOLS Stylecraft, Wahl, BaBylissPRO. THE PRODUCTS Alex Do Hair Oils.

Image Source// Dapper Down Barber Lounge.

Dapper Down Barber Lounge has been described as San Francisco’s go-to location for a unique and unforgettable grooming experience. The team specialize in hair, beard, and facial treatments. They really are at the helm of male grooming in 2024 – leading the change toward more skincare-inclusive services that not only bring health and vitality to a client’s skin, but tie off what can only described as a luxury barbershop experience. Founder, Jerrel, explained that: “Here at Dapper Down, we aim to serve our clients and it is our

mission to ensure that every single person in our premises looks and feels dapper after every visit.” The service menu includes all the classics – from hair cut and shave to beard sculpting and designs. What sets them apart from the rest is ‘The Dapper Special’. This includes haircut and beard trim (wash of hair or beard if desired). Warm soothing hot towel, gentle hydrating facial cleanser, relaxing facial steamer, and face massage, followed by a gentle face exfoliation and a detailed black head removal. Finishing

with a charcoal peel off mask, straight razor and our signature natural beard oil. This comes with complimentary drink of your choice. The master barber and business owner continued: “Whether clients are Bay Area natives or are simply passing through, we look forward to seeing every single person and opening their eyes to the power of grooming services that go beyond just a beard trim and shape. Stay original, stay dapper!” Find them on Instagram @dapperdownbarberlounge

MELLOW & BARBERS // FILLMORE ST, CARL ST THE TOOLS Wahl, Andis, BaBylissPRO, Stylecraft, Dyson. THE PRODUCTS O’Douds, Firstahnd Supply. THE FURNITURE Takara Belmont BB-225 Chairs.

Photography// Jonah Vocal.

Mellow & Barbers have two spaces in San Francisco, both specializing in masterful haircuts and styling, with exceptional service, and a relaxing atmosphere. They brand themselves as, 'Your ultimate grooming destination. We do believe people come back for the space. But our barbers also take pride in giving quality haircuts and customer service.' Co-Founder, Jonah Vocal, told us that since launching in 2022, they have opened two shops in the city with nine barbers and are experiencing success with each. It all came together very quickly. When it comes to hair, people know what they want – and they can find that at Mellow & Barbers. We want people to feel at ease walking into our shop. We want

them to feel welcomed and at peace. Our partners store “The Mellow SF” is a plant store/ Coffee shop that are all about creating a serene environment. So we wanted to create that with a barbershop. We kept the color palette minimal and used lime wash paint and organic mirrors. Are stores are filled with plants and we play mellow music with our very own “this is the mellow” playlist. A major thing for the team is making sure that every person who comes through their doors is relaxed and cared-for. They embrace diversity, inclusivity, and top-quality grooming for all – Mellow & Barbers is a safe space. It is where quality meets comfort. The key to comfort? Finding the right chairs. For Jonah, going with Takara Belmont’s

BB-225 barber chair was a no-brainer. “We use use Takara Belmont chairs because of there timeless design. What sets Takara Belmont apart is there attention to detail and quality of there product. And what sets our barbershop apart is our atmosphere and minimalistic design – Takara Belmont matched that easily. “We chose the color chairs based on our color palettes and wanted something that stands out, but is still cohesive to the rest of the space. “So we don’t just feel they look good, but they uphold our aesthetic and our brand as a result.” Find Mellow & Barbers on Instagram @mellowandbarbers

“WHAT SETS TAKARA BELMONT APART IS THERE ATTENTION TO DETAIL AND QUALITY OF THERE PRODUCT. AND WHAT SETS OUR BARBERSHOP APART IS OUR ATMOSPHERE AND MINIMALISTIC DESIGN – TAKARA BELMONT MATCHED THAT EASILY.” 46

OLD-SCHOOL CHARM {B A RBER SHOP A BROA D}

POMPADOUR BARBERSHOP, BERN, SWITZERLAND EST. 2011// BARBERS. 4// CHAIRS. 5// INSTAGRAM. @POMPADOURBARBERBERN // BRANDS. CAPTAIN FAWCETT//

WE SPOKE TO PROUD CAPTAIN FAWCETT STOCKISTS POMPADOUR BARBERSHOP IN BERN, SWITZERLAND, TO FIND OUT WHAT SETS THIS UNIQUE STYLING BRAND APART FROM THE REST. MASTER BARBER AND FOUNDER OF POMPADOUR EMINA KOEPPLIN EXPLAINED WHY AESTHETIC AND ETHOS MEAN SO MUCH. Pompadour Barbershop was made with the client in mind. Emina told us that the goal is to have clients feel as though the shop is their second home: “Our clients come for our quality service, attention to detail, craftsmanship and access to top-class products,” Emina began. “Located in the very street where master barbers were practising their craft in medieval times, we have to be true to tradition.” Every element of the Pompadour interior reflects those values and tells a story. The image has been carefully curated with hand-selected furniture restored by the team. Vintage fixtures and unique, upholstered furniture set the stage for extraordinary service. “It is our lively chats and unique atmosphere that brings people back. Pompadour mirrors the values and characters of its barbers and patrons, and when we step out this door, we are privileged to carry a piece of this out into the world.” Curating the optimum old-school barbershop aesthetic doesn’t stop at the fixtures and décor: “It’s the smell, the haptic, and the emotions you give with every product you use.” From fragrance, to versatility and performance, Emina found everything she was looking for in

Captain Fawcett. And that was essential because you can’t provide top-class services without topclass products. “Captain Fawcett’s products stand for quality and attention to detail. Innovation is still at the heart, making traditional products suitable for the modern day. As a family-owned business, we prefer to support other family businesses who share our standards. And that’s Captain Fawcett.” Richie Finney is founder of the brand and goes by ‘Captain Fawcett’s Right Hand Man’. He has adventured across the globe on his motorcycle and recently took to the winding roads of Europe. Of course, he stopped by Pompadour on his way through Bern. “As the Right Hand Man himself entered our shop, he shouted, ‘This is so Captain Fawcett!’” One mustn't forget that Pompadour

was curated with passion and a unique vision of its own, it’s just lucky that someone with that same passion created the iconic brand that now sits at the heart of the shop. Emina continued: “I had the same emotions when I held the first CF moustache wax and combs back in the day – they are SO Pompadour! Great minds think alike, and fools seldom differ,” Emina laughed. “Captain Fawcett products are indeed the perfect complement to Pompadour and if Captain Peabody Fawcett had ever made it up the Aare River, this would have been his place to get that slickback and moustache back in shape!” Find Pompadour on Instagram as @pompadourbarberbern

“CAPTAIN FAWCETT’S PRODUCTS STAND FOR QUALITY AND ATTENTION TO DETAIL, WITH THE RIGHT AMOUNT OF NOSTALGIA. INNOVATION IS STILL AT THE HEART, MAKING TRADITIONAL PRODUCTS SUITABLE FOR THE MODERN DAY.” 48

due to popular demand... say hello to the latest addition to captain fawcett’s marvellous hair couture range Photo source// Emina at Pompadour Barbershop.

Coming

Soon! a

‘NOTHING ELSE COMES CLOSE’

TOP PICKS FROM THE CAPTAIN We are an old-school barbershop, so we do have quite an abundance of pomades for a slick and shiny finish. We have just recently received Captain Fawcett's new Hair Pomade series and

captain fawcett’s salon & barber sets contain all pictured products with huge savings exclusively for highly esteemed barberevo readers.

the smell and application of these pomades is fantastic! At Pompadour, we cut strictly 1920s-1950s hairstyles, and now and then a mullet with a pomp’. So we use a lot pomade for our signature

simply scan the qr code to contact fawcett hq. and for discounted rates, don’t forget to mention barberevo sent you!

cuts like the pompadour, slickbacks, side-parts, executive contour and quiffs. We’re called ‘the go-to place for quality Beard Services in Switzerland’ and have a large collection of beard products especially designed for beards, mostly beard balms and also a range of oils. A favorite is Captain Fawcett’s Private Stock Beard Oil, the Barberism® Eau De Parfum, and Ricki Hall Booze & Baccy Beard Oil.

DI MICHELE'S BARBER & COFFEE Cromwell, Connecticut.

Image Source// Sun Gold Tattoo Barber.

SUN GOLD TATTOO BARBER

Scottsdale, Arizona.

Photography// Roger Sieber.

MERGING BUSINESS WE SPEAK TO BARBERSHOPS WITH ADDITIONAL REVENUE STREAMS, FROM TATTOO STUDIOS TO COFFEE SHOPS. THIS IS WHY MERGING MORE THAN ONE OFFERING IS GOOD FOR BUSINESS – AND HOW YOU CAN START DOING IT TOO. Elias Di Michele told us: “There are three different reasons to come here. You might come in for a coffee and end up buying a record or getting a haircut and vice versa. “When building the concept for Di Michele’s, we merged different brands because we were passionate about creating a ‘third place’; a place where you spend time that’s not at work or at home. People get lost here, amongst the records, coffee, and the barbershop!” It’s a small space but between haircuts, drinking coffee, browsing through records, it’s become a place where people don’t need to have their heads buried in their phones. Elias said: “The barbershop has been the longest running portion of the business. My wife, Eden Quinn, manages the coffee shop. A long time weekly client of the barbershop was interested in using a portion of our

HAIR & TATTOOS

space for some sort of retail. We came to a collaborative decision that vinyl would be a good fit. And he’s been running that portion of the business for the past year. He rents the room and manages employees and inventory and just the day-to-day operations.” Having these multiple business under one roof helps people find the shop. “Each business feeds into the other,” Elias said. “Word of mouth is the biggest boost. Being multidimensional is key. We receive rent from the record portion and commission on records sold online and in store. “Having the right amount of space is necessary and finding good people to work with is essential. Positive management and delegation means our teams have a vested interest in each aspect of the business.” Find the team on Insatgram @dimichelesbarberandcoffee

Sun Gold Tattoo & Barber is a tattoo and hair stylist expert barbershop in Scottsdale. The team said: “We are dedicated to doing quality work and we always get the job done on time and at the highest standards. Our team is comprised of tattoo artists and hair specialists who provide excellent, professional experiences for all our clients.” This barbershop-tattoo hybrid space offers a full range of barber services as well as fully bespoke flash and commissioned tattooing. Operating out of the same space, there is a unique feel to the space that almost

enhances the client’s likelihood to both sit in the chair and take their place on the tattooing bed. The offerings enhance the revenue by creating bespoke experiences that include both the hair and body art services. “We always use the highest quality equipment and supplies,” the team said. “This is to ensure that every client is treated like royalty – and leaves with the exact look that they want, expressing themselves in the best way. Experience our work and see the Sun Gold Tattoo & Barber difference!” Find Sun Gold Tattoo and Barber on Instagram @sungoldtattooandbarber

BARBERSHOP & BAR THE BARBERSHOP

Las Vegas Boulevard.

This is more than a barbershop – this is an experience. This truly unique space is defined by its cross-pollination of the worlds of entertainment and hair. By day, you can come along for some top class cutting and customer service. By night, you visit The Saloon speakeasy for cocktails, events, live music, and performances from the best entertainers in the industry. Nick told our Director, David Foster: “Las Vegas is a networking city and so barbering, which is a networking industry, really thrives. We operate i n a collaboration a hospitality company who wanted to create a speakeasy, exclusive place. They wanted an operational, functional business at the forefront. The idea was getting something the made sense, not just a random shop in front of a

CRAFT YOUR VISION

bar. You get an active barbershop experience and the novelty of finding the speakeasy thereafter.” Back to The Barbershop. Barber Strong capes match the colour scheme, sinks follow the same crisp white and black design. Chairs are the stars of the show, tying together the classic barbershop design with a minimalist colour palette. The goal is to avoid appearing more as one service over the other; it’s not a case of partying over barbering or barbering over partying – every experience is optimized at The Barbershop. “We’re trying to recreate that classic barbershop experience, not just the look. The customer service, the ambience – everything.” Find The Barbershop on Instagram @thebarbershoplv

Craft your barbershop vision with Collins. Customizable, handcrafted furniture built in the USA. Create a stylish, comfortable space that reflects your unique style and sparks success.

COLLINS.CO

#COLLINSCRAFTED

grooming IN THIS FEATURE, WE DELVE INTO THE BENEFITS OF GROOMING AND LOOKING AFTER YOUR CLIENT’S SKIN. FROM THE CLIENT EXPERIENCE TO THE BOTTOM LINE, THIS IS WHY REFINING YOUR GROOMING AND SKINCARE SERVICES COULD ENHANCE YOUR BUSINESS IN 2024.

THE GROOMING MASTER J. HARRIS BREAKS DOWN EVERY ASPECT OF MALE GROOMING – WHAT TYPES THERE ARE, HOW YOU CAN MASTER THE KEY TECHNIQUES, AND HOW YOU CAN USE GROOMING SERVICES TO BRING IN MORE MONEY. OH, AND WHY GIBS IS HIS GO-TO BRAND FOR THE FINEST PRODUCTS. Diversified grooming services, like a relaxing head massage or a professional beard trim, makes client’s visits more memorable. This can lead to higher customer satisfaction and better online reviews, which are crucial for attracting new clients. Here are the building blocks of effective grooming services for 2024.

SKINCARE Skincare is becoming a significant part of male grooming. As awareness about skin health increases, more men are seeking products and services that cater to their specific skincare needs. This can include specialized creams, serums, and treatments targeting issues like aging, acne, or sensitive skin. This is how to do skincare right.

1. Hygiene: Clean skin helps prevent the spread of bacteria, reducing the risk of infections or pimples. 2. Softening hair and skin: Warm water and pre-shave products can soften the hair and skin, making it easier to cut the hair without pulling or tugging, leading to a more comfortable shave. 3. Exfoliation: It helps remove dead skin cells, which can clog the razor and hinder a smooth shave.

Photography// BPHOTOGRAPHY713

2. Apply warm towels: A warm, damp towel applied to the face can help soften the hair and open up pores. 3. Exfoliate: Use a mild exfoliating scrub or brush to remove dead skin cells. 4. Use pre-shave oil or lotion: This adds an extra layer of protection and further softens the hair.

4. Preventing irritation: Proper preparation helps to reduce the risk of razor burn, cuts, and irritation.

5. Lather up: Apply a quality shaving cream or gel. It’s better if it’s applied with a brush, as it helps lift the hair and provides more cushion for the razor.

Focusing on skincare also enhances the shave itself. Here are your key focus points when prepping skin for shaving:

6. Check the water temperature: Ensure the water isn’t too hot, as extremely hot water can cause irritation.

1. Clean the face: Start with a gentle facial cleanser to remove dirt and oil.

7. Post-shave: clean your client well and apply a great aftershave.

BEST TOOLS

I love the Andis Master Clipper. This is a popular choice for professional haircuts, known for its durability and precision. The Andis T-Outliner is another - widely used for edging, lining, and creating detailed designs. It’s celebrated for its closecutting capabilities. Finally, I can’t go without my razor blade. I love Personna Razors. These razors tend to stay sharp longer. A razor blade is essential for adding sharp, crisp lines, enhancing the overall quality of a haircut. 

BEST PRODUCTS

It’s got to be Gibs! I’ve worked with them for six years and appreciate how they work tirelessly to put out the best products possible. These are my top Gibs products to enhance my grooming game. • Bio Fuel: You use Bio Fuel primarily as a leavein conditioner for beards, which is ideal for maintaining beard health and appearance. It serves as a cutting aid when working with straight hair. • Con Man: This is particularly useful for clients who have their hair twisted on top. Con Man aids in moisturizing and helps in twisting the hair, making it a versatile styling product. • Man Wash (BHB): A comprehensive solution for cleansing, Man Wash is used as a beard, hair, and body wash. It’s an all-in-one product that simplifies the washing routine.

HOW TO: HAIRLINES Use the right tools: A high-quality trimmer or clipper is essential. Look for one with sharp, precise blades and various guard sizes for different hair lengths. Clean and dry hair: Work with clean, dry hair, as this makes it easier to see the natural hairline and reduces the chances of uneven trimming. Start with the middle: Then work towards strongest side this will help give you a good guide when working towards the weakest side. Define the hairline: Carefully outline the natural hairline. Avoid pushing the hairline back too far, as this can look unnatural. Use steady, gentle strokes: Use gentle strokes and avoid pressing too hard. Let the trimmer do the work. Check for symmetry: Regularly step back and check for symmetry and evenness. It’s easy to lose perspective when focusing closely.

Regular maintenance: Regular trims help maintain

3. Ignore skin sensitivity: If you have sensitive

a clean hairline and make each trim easier, as

skin, avoid using harsh shaving creams or

you’re only managing new growth.

aftershaves that contain alcohol or strong

DON’T DO:

fragrances. These can cause irritation and

1. Over-trim the hairline: It’s important not to trim too much off the hairline, as this can result in an unnatural look. Over-trimming can push the hairline back too far and it’s difficult to correct without waiting for the hair to grow back.

dryness. Opt for gentler, hypoallergenic products instead.

REVENUE Grooming services often have higher profit margins compared to standard haircuts. By

2. Use dull blades: Using dull blades can lead to

providing specialized treatments like facials,

uneven shaving, irritation, and increased risk of

beard grooming, or luxury shaves, barbershops

cuts. Always use sharp, clean razors for a smooth

can attract a clientele willing to pay more for

shave and to prevent skin problems.

premium services.

2024 TRENDS

Photography// Chev @oo7photos

The stubble beard Continuing its popularity, the stubble beard provides a rugged yet groomed appearance. It’s easy to maintain and suits most face shapes, making it a versatile choice.

The full beard The classic full beard remains a strong trend, reflecting a sense of masculinity and maturity. Men are likely to focus on well-groomed, neatly trimmed full beards, moving away from the unkempt look.

The moustache revival There could be a resurgence in various mustache styles, from the classic handlebar to more modern interpretations. This trend reflects a nod to vintage aesthetics while allowing for individual expression and style. •

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PAUL HEWITT TEDDY EDWARDS

| F E B R U A R Y/ M A R C H 2 0 2 2 // I S S U E # T W E N T Y T H R E E

E xStudiO

TARIQ HOWES

$10

t UK & IREL AND

TRADE. BUSINESS. EDUCATION.

| J U LY/A U G U S T 2 0 2 2 // I S S U E # T H I R T Y T H R E E

BARBER CONNECT 2022

2O23 Wahl Future Makers

SHELLEY LANE

| J U LY/ A U G U S T 2 0 2 2 // I S S U E # T E N

Dare to be a DIVA

RICHARD ASHFORTH

ANNA MANUKYAN HAYDEN CASSIDY

HAIR. NAILS. BEAUT Y.

TRADE. BUSINESS. EDUCATION. CULTURE.

EMMANUEL ESTEBAN

ROBERT NOVAK NANCI LEE MCKENZIE TURLEY

| F E B / M A R 2 0 2 3 // I S S U E # E I G H T E E N

MÜHLE

| M A R C H / A P R I L 2 0 2 2 // I S S U E # E I G H T

DANNY ROBINSON

$10

| S E P T / O C T 2 0 2 1 // I S S U E # T W E N T Y E I G H T

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| M A Y / J U N E 2 0 2 1 // I S S U E # T W E N T Y S I X

DG CUTS PACINOS

| J U N E / J U LY 2 0 2 3 // I S S U E # T H I R T Y O N E

2O23 WAHL FUTURE MAKERS

BYRD MENA HAYDEN CASSIDY

| O C T O B E R / N O V E M B E R 2 0 2 1 // I S S U E # T E N

£5

| M A R C H / A P R I L 2 0 2 2 // I S S U E # T H I R T Y O N E | J A N / F E B 2 0 2 4 // I S S U E # F O R T Y T W O

CHA r lie B AKeR

Are You Ready For Autumn?

£5

| A U G / S E P T 2 0 2 2 // I S S U E # T W E N T Y S I X

$10

| A U G / S E P T 2 0 2 3 // I S S U E # T H I R T Y T W O

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JOHN CARMONA CIARA MADDEN

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BYRD MENA TRUE BELIEVERS BARBERSHOP

| F E B / M A R 2 0 2 3 // I S S U E # T W E N T Y N I N E

JOHN

ELLIOTT CHESTER

£5

| N O V / D E C 2 0 2 2 // I S S U E # T H I R T Y F I V E

A ME R IC A N CR E W A L L-S TA R CH A L L E NGE

| D E C 2 0 2 2 / J A N 2 0 2 3 // I S S U E # T W E N T Y E I G H T

LondoN’s CaLliNG.

$10

t UK & IREL AND

Takara Belmont

| N O V/ D E C 2 0 2 1 // I S S U E # S I X

$10

| S E P T / O C T 2 0 2 2 // I S S U E # T H I R T Y F O U R

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| O C T / N O V 2 0 2 2 // I S S U E # T W E N T Y S E V E N

t NORTH AMERICA

LISA FARRALL ALICE MCCOLM JAMES MOLLOY

£5

DOT DASH PROJECTS

NO RECURRING PAYMENT t NORTH AMERICA

TRADE. BUSINESS. EDUCATION.

t UK & IREL AND

TOTAL PAYMENT ONLY $75.00

t NORTH AMERICA

HAIR. NAILS. BEAUTY.

TOTAL PAYMENT $60.00 TRADE. CULTURE. EDUCATION.

UK & IRELAND 

t NORTH AMERICA

MIA SECRET

t NORTH AMERICA

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t NORTH AMERICA

TRADE. BUSINESS. EDUCATION.

$10

LIAM OAKES

LUCHMUN STUDIOS

IN THE COMPANy of MASTER BARBERS

£5

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SQUEAK PRO BARBER JAMIE DIGRAZIA CAMERA READY KUTZ

TAYLORCUTZ

HASSAN WHITAKER

t NORTH AMERICA

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$10

t UK & IREL AND

MIA SECRET PHILIP WOLFF

ANGELO SEMINARA

(INCLUDESRobert POSTAGE)

NICK STENSON CASSIE CAREY

Avant Garde

TRADE. CULTURE. EDUCATION. BUSINESS.

ANABEL KINGSLEY LIZ MCKEON NAF! SALON

URBAN RETREAT

$10

PROJECT: MEN

NORTH AMERICA.

Masciave

OLIVIA SMALLEY NANCI LEE

SARAH MALINDA

CAITLIN MEEHAN

LACY GADEGAARD-WEST

£5

TRADE. CULTURE. EDUCATION.

t UK & IREL AND.

Commit To The Switch

DESMOND MURRAY SIMON SHAW

ERROL DOUGLAS MBE MICHELLE HUMPHREY

$10

SOPHIA HILTON

t NORTH AMERICA

(INCLUDES POSTAGE) TOM Avant Garde

| J A N U A R Y/ F E B R U A R Y 2 0 2 2 // I S S U E # S E V E N

DAMIAN OWEN

JAMES ALFIE PARR

| D E C 2 0 2 1 / J A N 2 0 2 2 // I S S U E # E L E V E N

SUMMiT

ROB RIX TEAM SAM WALL

£5

JAY MAJORS

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RUM BARBER

ANDY ROSARIO

1981 BARBERSHOP TALITHA MADDISON

$10

ART + SCIENCE

t NORTH AMERICA

DANNY & CO BARBERS

LUCKY SEVENS

t UK & IREL AND

TRADE. BUSINESS. EDUCATION. CULTURE.

BA X TE R

| S E P T / O C T 2 0 2 0 // I S S U E T W E N T Y T W O

JESSE FIGUEROA

(INCLUDES POSTAGE) BAR BER STAR dONNiE

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CITY IMAGE BARBERSHOP

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£5

MEN’S GROOMING LOUNGE

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THE GARRISON

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| A U G U S T / S E P T E M B E R 2 0 2 0 // I S S U E F O U R T E E N

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THE MUSA LAIR

| J A N / F E B 2 0 2 1 // I S S U E # T W E N T Y F O U R

MARCUS KING PADDY HUNTER

TRADE. EDUCATION. BUSINESS. CULTURE.

| D E C 2 0 2 0 / J A N 2 0 2 1 // I S S U E S I X T E E N

ALTERNATIVE BARBERING CO

| M A R /A P R 2 0 2 1 // I S S U E # T W E N T Y F I V E

HELEN MAGUIRE JODY TAYLOR

t UK & IREL AND

MIGUEL ROSAS

ESTHER’S BRAIDS LARRY’S BARBER COLLEGE MR OFFICIAL

JOHN MOSLEY

£5//€6

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| A P R I L / M A Y 2 0 2 2 // I S S U E # T W E N T Y F O U R

TRADE. BUSINESS. EDUCATION. CULTURE.

$10

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ASSYRIA GINDO

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$10

JADE ROGERS SHELDON EDWARDS JACK ABSOLON

RICHIE THE BARBER

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RUGER BARBER

£ 5 //€ 6

BARBER THEORY ERIC CHEEK

CLARKS BARBER LOUNGE RICK MORIN

PRESLEY POE

WAHL EdUCATiON

$10

AMERICAN HAIRLINES THE SPOT ACADEMY MARCUS HARVEY STORMI KELLEY VINCE GARCIA

KNO W NO BOUNdA RiE S

$10

NOVO CABELO CRESSWELL BARBER CO

COLIN PETRIE ROMEO THE BARBER MARK MACIVER MORGAN JONES

T RANSFORMATiON

£5

ONE BATTERY. UNLIMITED TOOLS. PAT REGAN

ADRIANA FOURNIER ANGEL DEL SOLAR

MISSY MEGGINSON

F X ONE

$10

GOLDWELL ARTISTS REBECCA HIELE

ANNA MANUKYAN

CHARLIE BRACKNEY LOVE NIEVES ALMARAZ

LUDOVIC BECKERS

Goldwell Gold Star Education

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JOSH O’MEARA- PATEL

ROBERT BRAID

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ZACH RAMSEY

GREY MATTER LA

BRITTANY FITAPELLI

salon-evo

£5//€6

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THE RISE OF SQUIRE

| S E P T / O C T 2 0 2 3 // I S S U E # F O R T Y

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DEXTER JOHNSON

$10

J A N / F E B 2 0 2 0 // I S S U E N I N E T E E N

£5

| J U N E / J U LY 2 0 2 1 // I S S U E # N I N E T E E N

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SAM BENTHAM CUTS & CREPS

O C T O B E R / N O V E M B E R 2 0 1 9 // I S S U E T E N

$10

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DISRUPTOUR

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DAVID RACCUGLIA PAUL WILSON

FRANK SOTO

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CAM MAHAR

$10

HEALTHY BEARD, HAPPY CLIENT Jay Cruz, Grooming Content Creator and Podcaster

I HAVE TESTED VARIOUS BEARD CARE PRODUCTS WITHIN THE INDUSTRY, AND BEARD OCTANE'S LATHER CONDITIONING WASH IS ONE OF THE BEST. ITS GENTLE DAILY CLEANSING PROPERTIES, COUPLED WITH AN EXCEPTIONAL LATHER, ENSURE A THOROUGH YET NON-STRIPPING CLEANING PROCESS, LEAVING THE BEARD FEELING BOTH CLEAN AND SOFT. Their Victory Beard Oil is a thinner viscosity oil with natural ingredients. It makes my beard feel soft and never brittle. The feeling can last hours for me. The scent itself is my favorite from their line, with fresh notes of oceanic and herbal notes – it reminds me of an everyday cologne scent. When it comes to styling and shaping, the Beard Balm, enriched with natural beeswax, provides a reliable medium hold that helps tame flyaways. As someone who doesn't use heat for styling, this product plays a crucial role

in achieving the desired beard shape and style. When I have people reach out to me about tips for trimming their beard at home here are a couple of tips I give. A crucial aspect is maintaining proximity to the natural beard line during the trim, avoiding excessive pushing down that could compromise the beard's inherent shape. Additionally, addressing transparency at the beard's bottom contributes to a fuller appearance, a simple yet effective technique for achieving a well-groomed and sharp beard trim.

Anticipating trends in 2024, the surge in beard care's popularity remains evident, with influencers, athletes, musicians, and actors embracing the cultural significance of beards, solidifying its place in mainstream aesthetics. Notably, the trend of beard enhancements continues to grow, evident in the industry's expanding array of products and increasing

adoption by barbers. Lastly, a significant shift towards understanding the importance of proper beard maintenance is underway, leading more individuals to incorporate structured beard care routines and pursue educational resources to enhance their grooming practices.

“VICTORY BEARD OIL IS A THINNER VISCOSITY OIL WITH NATURAL INGREDIENTS. IT MAKES MY BEARD FEEL SOFT AND NEVER BRITTLE. THE FEELING CAN LAST HOURS FOR ME.” 57

THE art of shaving Danilo Alfonso @danilo.alfonso, Founder of CBC Education, Master Barber with Proraso.

THE USE OF A FIXED BLADE RAZOR AND HIGH-QUALITY PRODUCTS, COMBINED WITH A FOCUS ON CUSTOMER COMFORT, NOT ONLY ENCOURAGES REPEAT BUSINESS BUT ALSO HAS INCREDIBLE POTENTIAL TO BRING IN NEW CLIENTS. Understanding aspects such as skin pH and hair characteristics will elevate the quality of the shave and provide a deeper understanding of the client’s skin needs. This allows the barber to suggest personalized self-care products, strengthening the

Barbers, through careful analysis of clients' skin and hair, can select the optimal product line, ensuring a highly enjoyable experience. The brand's commitment to quality, coupled with its rich tradition

relationship and offering a comprehensive personal

and respect in the market, empowers barbers to

client care experience.

enhance their services.

My top performing shaving products are the Proraso Pre-Shave Cream, Proraso Shaving Cream, and Proraso Aftershave Lotion. The Pre-Shave Cream prepares the skin, the Shaving Cream provides a

By delving into the analysis of clients' unique characteristics and the brand's history, barbers can leverage Proraso to achieve outstanding results,

smooth shave, and the Aftershave Lotion soothes

elevating their grooming proficiency and providing a

and moisturizes.

value-added experience.

“MY TOP PERFORMING SHAVING PRODUCTS ARE THE PRORASO PRE-SHAVE CREAM, PRORASO SHAVING CREAM, AND PRORASO AFTERSHAVE LOTION.” MAKE YOUR SHAVING SERVICES STAND OUT FROM THE REST At Classic Barbering Concept, we place a premium on cultivating a profound understanding of skin, hair, and pH. These pillars empower us with the autonomy to meticulously select the most fitting products and razors for each discerning client. This foundational knowledge is paramount, and delving into these essential principles is crucial to mastering our craft with the utmost professionalism and excellence. Moreover, the manner in which we present ourselves professionally holds immense significance. Striving to engage all five senses becomes an art in itself. This refined approach transcends the ordinary, promising to metamorphose the simple act of shaving into an experience of elegance and excellence.

STEPS PRemiUm TO EASY MAINTENANCE BEYOND THE CHAIR

Photography// Joseph Macdonald

1. SEND THE RIGHT PRODUCTS HOME

3. BREAK DOWN THE PROCESS

Joseph believes that a tremendously healthy beard starts with a good beard routine. “A great start is our everyday beard oil, Breaking Beard Oil, which is crucial to maintaining a healthy beard. It provides 12 natural carrier oils to let the beard flourish.” Send the Kilt Beard Co. Breaking Beard Balm home with clients to enhance moisturization and styling, giving a continued barbershop look. “To round out a good beard routine, we recommend our Best Damn Beard Butter as a powerful overnight moisturizer, or for the person who wants an all-in-one product to simplify their beard care routine,” Joseph concluded.

Break down your process and provide context with a storyline on how to use products and why. Adding extra context should help the client remember what they need to do. “It starts with product quality and connects with a story,” Joseph began. “A story I like to share when suggesting our Best Damn Beard Butter is how it was trial tested by a person who had bearddruff so bad he could scratch his beard and he could create his own snow. “Yeah, I know, gross, right? He emptied his other beard butter into the trash. Now, he can grow his beard longer than three months for the first time. “This story connects with the person who claims they can't get through the beard itch stage or their skin and beard may need extra moisturization to rock a beard confidently!”

All attention needs to be on the client – and when you focus on the client, you can make sure that their service, and thus the products and routine you send home with them, keeps them looking great even when they leave your chair. How can you achieve that top-class all-round experience? According to Joseph: “Greet them and call the client by their first name (people love to be greeted by their first name.) Listen to the client. “Take a moment and evaluate potential opportunities. For example, if a beard has split ends, Kilt Beard Co.'s Breaking Beard oil has sweet almond, argan, and jojoba oil that can help the beard look healthier by preventing future split ends. Paired with Breaking Beard Balm for styling and extra nutrients. The client's follow-up appointment will present a healthy beard and a new long-time client.”

LEGENdaRy

BEaRDS

TOP GROOMING TIPS FROM THE FOUNDER OF KILT BEARD CO., JOSEPH MACDONALD, COVERING HOW TO USE THE BEST PRODUCTS DURING A SERVICE AND ENCOURAGE YOUR CLIENTS TO TAKE CARE OF THEIR FACIAL HAIR ONCE THEY LEAVE THE SHOP.

2. TOP-CLASS SERVICE = EASY MAINTENANCE FOR CLIENTS

inGRediENTS

FReE ShiPpinG veTeRan owned

made iN Utah, USa

“TO ROUND OUT A GOOD BEARD ROUTINE, USE THE BEST DAMN BEARD BUTTER AS A POWERFUL OVERNIGHT MOISTURIZER, OR FOR THOSE WHO WANT AN ALL-IN-ONE PRODUCT TO SIMPLIFY THEIR BEARD CARE.”

kiltbeardcompany.com

BE H I N D

T H E

BR A N D

BLONDE SOLUTIONS

Photography// Gost Media.

BORN FROM A FRUSTRATION OVER UNDERPERFORMING LIGHTENING PRODUCTS, BLONDE SOLUTIONS IS THE FIRST TRUE LIFT AND TONE LIGHTENER ON THE MARKET. FOUNDERS AYMEN AND LEA ELDABLI TOLD US THEIR STORY – AND WHY NOW IS THE TIME TO JOIN THEIR BLONDING REVOLUTION! Since 2022, Blonde Solutions’ revolutionary pigment capsule technology has been setting the industry standard for what barbers and hairstylists can expect during the blonding process, giving the healthiest and lightest levels the industry has seen. The vision for Blonde Solutions was born in 2020, after Aymen and Lea noticed that despite being one of the highest paying services, Blonding often lacked quality products, making it difficult to execute that top service. Lea identified the issue: “The biggest problem most barbers and hairstyles have had – especially when working with darker hair levels – is that after bleaching, the hair goes

yellow. They then try to tone it heavily, send the client home and then two weeks later, said client comes back to the shop with yellow hair. Or, if stylists and barbers bleach hair to platinum, they’d have to bleach hair three times and then the hair is damaged now you got to cut it off…” Aymen started developing an alternative blonding formulation that would lift up to nine levels of color. “I was told by my father that only God could create white hair! He said that because, at that time, blonding products weren’t strong enough to lift dark hair. But that motivated me to find a solution.” Lea continued: “Most blondes that you see are typically

Source// Blonde Solutions.

Photography// Miguel Santiago.

“WE STRIVE TO BE THE MOST DIVERSE BLONDE LIGHTENING SYSTEM ON THE MARKET.”

white, female, level six, or level seven hair. You just don’t see representation for minorities in the blonding world. Our mission is to dispel the myth that blonding isn’t for black hair.” Two years later, Aymen created a range of pigmented developers that leverage patented pigment capsule technology to lighten the tone without the compromising the health of the hair. “We strive to be the most diverse blonde lightening system on the market. You will see all walks of life in our messaging because at Blonde Solutions, we don't discriminate. Our business is minority-driven, and our products are for everyone.” Blonde Solutions’ ultimate objective is to provide consumers with a commission-paying affiliate network that produces a secondary income. “Blonde Solutions is taking a significant step ahead in the hair industry by rewarding our supporters,” Aymen said. “As a family business, our aim is to provide the greatest quality products and cutting-edge technology in the hair business. We are growing stronger as a community, not simply a company.” Be sure to catch Aymen and Lea at Premiere Orlando 2024, where you can find out more about Blonde Solutions products – your time to join this revolutionary blonding journey is now.

Find Blonde Solutions on Instagram @blondesolutions // online blondesolutions.com

BLONDE SOLUTIONS DO’S AND DON’TS DO follow standard mixing ratio Standard mixing ratio is one to two meaning one part pigmented lightening, two parts developer kill. Lea said our lightener worked for up to two hours.

DO use the ‘scrape method’ For barbers, we suggest using the ‘scrape method’. Leave Blonde Solutions on for one hour. The formula is strongest within the first 15 minutes, so in order to achieve platinum blonde, you want to maximize on that time. Open the foils every 15 minutes or so, and if the hair isn’t platinum, scrape off that excess old lightener and then reapply whatever it is the volume that you used before. So, if you use 20, you re-apply with the same formula that you did before; if you used 35, re-apply with the same formula that you did before. You pretty much let that sit for up to another hour. So, you can actually achieve platinum before the maximum leave-in time, which is two hours. 

Photography// Gost Media. Source// Blonde Soltuions.

Photography// Miguel Santiago. Fade Design// Adrian Lima. Color// Miguel Santiago, Dopemen Social.

“YOU WILL SEE ALL WALKS OF LIFE IN OUR MESSAGING BECAUSE AT BLONDE SOLUTIONS, WE DON'T DISCRIMINATE. OUR BUSINESS IS MINORITY-DRIVEN, AND OUR PRODUCTS ARE FOR EVERYONE.” DO eyeball it After that first hour, just eyeball it and if the hair is already let's say, you know, like medium brown, or brown, then it could be platinum within that first hour. If it's darker, let's say like myself, it might require an additional 45 minutes.

“I WAS TOLD BY MY FATHER THAT ONLY GOD COULD CREATE WHITE HAIR! HE SAID THAT BECAUSE, AT THAT TIME, BLONDING PRODUCTS WEREN’T STRONG ENOUGH TO LIFT DARK HAIR. BUT THAT MOTIVATED ME TO FIND A SOLUTION.”

DON’T overthink it Make sure that when you're using blonde solutions to not overthink that first, I think overthinking will kill everything and they'll have you doing things that you don't need to do.

DON’T use direct heat For that first hour of applying, we recommend not using direct heat, but to put a foil or plastic cap on the head just to incubate the heat so it can naturally warm up.

DON’T rinse and re-apply Every other traditional lightener requires you to double process the hair – so apply, leave on for 25 minutes, rinse, and re-apply. This means you are opening and closing the cuticle too often and causing damage. Don’t exceed about 10 minutes to initially apply the product then do not rinse for the first hour of application. If you’re going platinum blonde, use the scrape method for up to two hours or processing time. •

The Power of Raw Lift www.blondesolutions.com info@blondesolutions.com @blondesolutions

UP YOUR

MARKETING GAME By TYLER KELBERT @TYLER_KELBERT

WE ARE PROUD TO ANNOUNCE TYLER KELBERT – MASTER BARBER, BUSINESS OWNER, AND SOCIAL MEDIA EXPERT – AS ONE OF OUR NEW COLUMNISTS. READY YOURSELVES FOR COLUMNS PACKED WITH VALUABLE INFORMATION THAT YOU CAN ACTION INSTANTLY. THIS MONTH, TYLER EXPLAINS HOW TO MASTER SOCIAL MEDIA… Social media marketing can feel like a minefield sometimes. Common questions are: what do I post? When do I post? How often should I post? Should I put myself into my social media? These are totally valid questions, and when you know how to generate ideas, you can easily put your best foot first and post great content every day (or every couple days, depending on your audience habits). Get started on your journey by considering engagement, personal branding, personality, paid advertising, and how to educate yourself so that every post is a success. Here are some key pointers for you.

“IT'S IMPORTANT TO HAVE PERSONALITY INCLUDED IN YOUR CONTENT BECAUSE PEOPLE WANT TO Engagement When it comes to engagement, I think the key is consistency. SEE THE PERSON You’re going to have some videos that hit and some that don’t but when you stay consistent and one of your videos does go BEHIND THE viral, new viewers can view your page and see your content and BRAND - THEY want to follow you because of the consistency that you have . Branding WANT TO SEE It's important to have personality included in your content because people want to see the person behind the brand; they WHO THEY’RE want to see who they’re invested in. I think having a variety of INVESTING THEIR content, such as tutorial videos, funny videos, product reviews, editorial photos, podcast clips, vlogs, etc. can give your page TIME IN.” life and not make it look boring. I think if you have the same type of content all over your page, it can’t get boring such as if you just had haircuts and that’s all you posted. Imagine your page like a TV series – a TV series has new episodes with new content and is consistent on their drop dates.

Paid ads I think paid ads work great. I’ve used them on my Expo Instagram page and it definitely has helped with traffic and getting new customers to come to the Expo. I have friends that like to use Instagram paid ads for their barbershop or salon

business page and it has helped them get new clients as well. The cost of ads on social I think is very cheap and well worth it.

Education A great way to figure out the content you want to make is by following people who inspire you on social media. As far as getting better or learning more, I think taking a social media course can definitely help, I personally took Marvy Marv's social media course and it helped and inspired me a lot.

Authenticity I think it’s just about being yourself and being true to who you are. Don’t try to be anyone else, just be your authentic self. The industry that we are in is very accepting – you don’t have to fake the ‘funk’. If you have tattoos for example, show them off! You don’t have to cover them up with the long sleeve like some professional jobs. Just be YOU and let your personality shine.

DEEP-DIVE INTO

MARKETING

WE’VE READ THROUGH THE JARGON, SO YOU DON’T HAVE TO! THESE ARE THE TOP FEATURES FROM SOME OF THE BEST BOOKING AND BUSINESS MANAGEMENT APPS OUT THERE.

COMMUNICATION & CAMPAIGNS Whether it’s reaching out to people directly, sending them email blasts, or pushing notifications, Fresha helps barbers do it all. After all, it is you and your skills that clients will come back for, so finding ways to make people feel heard is essential. Fresha is your key to doing exactly that. Here’s how their marketing tools can help: • Notifications: Automated notifications confirm appointments, send reminders and thank clients for their custom. Personalized sections allow you to include extra information such as links to your online store and directions to your salon. • Auto campaigns: Use auto campaigns to send birthday offers, welcome new clients, win back lapsed ones, and reward regulars. Just set up the campaign once and it will automatically send. • Blast campaigns: As the best tool to connect with your existing clients use blast campaigns to send oneoff marketing emails and text messages featuring all of your latest news, treatments and offers and a booking button. Add value by offering up top tips and expert advice for summer hair and beauty.

INTEGRATION

POINT OF SALE

A self-described all-in-one platform that powers your barbershop operations is the identity that Squire stands by. Your answer to ironing out business management and marketing kinks is finding an SaaS platform that integrates each element of the business: revenue, bookings, and marketing. With Squire, you can manage bookings from app, online links, and shop. You can drag and drop scheduling access from phone, iPad or computer. Everything is Barberspecific, meaning pricing and durations are all tailored to your business.

Helping barbers accept payments quickly, easily and securely is what Square does best. On their website: “Meet customers where they are with the latest payments services. Square can help you process nearly any kind of payment, any way you want.” Payments are made easy, with pay-in-person, online, remote, and manually entered. How does this help your marketing strategy? Well, giving people the easiest, most flexible options to pay is key in attracting new clientele and ensuring clients book repeat visits. Isn’t that the end goal of marketing?

Marketing features include: • Gift cards as a means of generating revenue online even when your shop is closed. • Links from Squire profile to social media and websites. • On-platform promotional tools that help enhance the deals and campaigns you put out there.

PROMOTION “One platform, endless opportunities” is Booksy’s moto – and that is exactly what every barber and barbershop owner needs. Booksy’s marketing aim is to help you build your community and get them talking, whether that’s on socials, on your Booksy business page, or direct to you. “Your community is the reason you get to do

what you love,” the team say. “Use Booksy to keep them in the loop on what you’re up to, and how they can take advantage of everything you offer.” Main marketing features include: • Import and Invite Clients. • Email and social media templates. • Promotions and Message Blasts. • Collect & share customer reviews.

Square pitch a few reasons to start selling with their innovative platform. • Keep more of what you make: Save money on payment processing with simple, transparent pricing, without weird or hidden fees. • Get up and running quickly: Start taking payments right away – no lock-in contracts, background checks or merchant accounts required. Setup is easy. • Get paid fast, every time: Transfer money into a bank account as soon as the next working day, or instantly for a small fee.

MY SUPPLY GUY: THE BEST SUPPLIES AND THE BEST SERVICE

TWO OF ATLANTA'S BIGGEST BUSINESS MOGULS TOLD US WHY HAVING A RELIABLE AND PASSIONATE SUPPLIER IS ESSENTIAL TO THE SMOOTH RUNNING OF THEIR DAY-TO-DAY, WHETHER THAT’S FROM BEHIND THE SHOP CHAIR OR IN BASKETBALL STADIUMS WITH SPORT STARS. THEIR ANSWER? MY SUPPLY GUY. 66

BUSINESS GOES DIGITAL SHAN B. IS FOUNDER OF HAIRMLS, AN EXCLUSIVE HUB FOR BARBERS & BEAUTY PROS TO DISCOVER OPPORTUNITIES LIKE FINDING BOOTHS FOR RENT, SUITES, JOBS, QUICK WEBSITES, SOCIAL MEDIA MARKETING, AND A SOCIAL NETWORK.

“WE CARE. WE START WHERE YOU ARE AND ORCHESTRATE A PLAN TO NOT ONLY HELP YOU GET TO YOUR GOALS BUT ALSO SECURE THE BEST LOCATIONS FOR YOU TO CONQUER.”

To understanding the key benefits of HairMLS, you must understand how it works. Let’s get into two essential basics… What is it? This all-in-one digital solution for barbers and beauty professionals helps you build your online brand so that you’re reaching the right people and bringing in the best exposure for your brand. Most barbers use the platform to find booths, suites, and industry events. Shan explained: “There's so much more to the barbering business that was missing, such as marketing to get clients, websites, education hub, branding and business systems. Barbers wanted to know how to do paid advertising campaigns, billboards, and TV commercials to really expand their business, so we created a hub for them to get all of those things and more.” Who is it for? HairMLS is for licensed beauty and grooming professionals who are looking to find the right place to work that matches their location needs, culture and business goals, and who wants to elevate their business. HairMLS even offers a FREE Beauty & Barber Industry MarketPlace section to post items for sale, ‘in search of’ posts, etc. “We are all about cultivating an online community for our industry professionals,” Shan said. Once upon a time, barbering meant working in the shop behind the chair, but now we have influencers, educators, international speakers, barbers who launch product companies – and they all need to promote those things. "We’re here to help you get the most of the opportunities in barbering right now.” When you get down to it: “Our core is about flexibility,” Shan said. “We're here for the whole journey of your career, offering our resources and assistance in whatever form works best for you.

“We understand that when you come into the industry, your wants and needs can transform after five years – or even two months. So, the flexibility of HairMLS lets people come as they are. For example, at first your goals may be how to get new clients and find a good mentoring shop, after some time, you may have narrowed down your focus and have desires to change your clientele and lease your own location. Either way, our team is ready to guide you to success." As we all know, barbering is a huge business that has so many different avenues for barbers to take advantage of, all they need is one company that can help them execute opportunities. "With us," Shan explained, "You start with a consultation, and achieve your goal." What sets HairMLS apart from the rest? “We care. We start where you are and orchestrate a plan to not only help you get to your goals but also secure the best locations for you to conquer your goals.” Who does she recommend the HairMLS clients use for sourcing supplies? My Supply Guy. “We want our members to have the best and Rey is exactly that. He provides services and solutions for people in the Atlanta area and ensures that all of our members have full access to all of his products. “So, we work hand-in-hand, making sure that our members have the best products, the best services – and most importantly, a place to ask questions and get answers.” Get started with HairMLS now at hairmls.com // Instagram @hairmls Powered by My Supply Guy

MASTER OF THE BUSINESS

STEVE MOORE IS TWO DECADES INTO THE BARBERING INDUSTRY AND HAS MANY ACCOLADES TO HIS NAME. BASED IN CHICAGO AND GEORGIA, HE WORKS BETWEEN NEW ROOTS BARBERSHOPS AND PRIVATE CLIENTS. THIS IS HOW HE DOES THINGS. Photography// Steve Moore.

“MY SUPPLY GUY HAS BEEN EFFICIENT AND DEPENDABLE FROM DAY ONE. IF HE DOESN’T HAVE IT NOW, HE WILL GET IT.”

“Over the years, I've had the pleasure of working with some professional Athletes, Grammy award nominees, some of hiphops top artist, Hollywood actors and as much as I'm grateful for those opportunities, I've always been more drawn to locking in and establishing relationships with my everyday people.” People come through his doors for a full-service package that gives a light facial scrub and hot towel. “I offer this for two reasons. 1: It helps clear the face of heavy oil in the skin to allow me to give a crisp edge up. 2: it's relaxing to the client.” Outside of that, Steve just cuts hair. “I personally just want to cut hair and am not really interested in doing much outside of that. That could be because of age at this point, but much love and respect to those that do. At the end of the day, it's about providing your clients with desired service.” Those who come see Steve every week are his bread-andbutter clients – the people who allow Steve to be part of their lives whether it's their wedding, child's graduation, or holidays. “Barbering has allowed me to experience some cool things, but I honestly have some of the best clients in the world.”

One of the essential elements of being able to provide that incredible service to every client is having the right supply guy. “It's very important and at times vital, the benefit to have service provided to literally drop off supplies you need, allow you to not have to leave and search stores which can possibly interfere with your work day if you're busy, is a huge benefit!” That’s why Steve’s go-to is Rey at My Supply Guy: “Rey has been solid from the day I met him almost eight years ago. He actually came to us during a time where our original supply guy was leaving and almost like a Godsend, Rey shows up shortly after. “My Supply Guy has been efficient and dependable from day one. If he doesn’t have it now, he will get it. Rey has made multiple trips in one day to make sure guys have what they need, which is why when it comes to who I shop with, my loyalty doesn’t waiver.” Find Steve on Instagram @bookbarbersteve // online BOOKBARBERSTEVE.com

MY SUPPLY GUY IS PROUD TO BE YOUR #1 SOURCE FOR PROFESSIONAL BARBER & BEAUTY SUPPLIES.

We understand the needs of the professionals to own the best tools so that they can build their craft and provide the best possible service to all their customers.

We are the only company here in Atlanta that offers not only a physical location for you to shop but a Mobile Service for those busy days when you cannot leave your station. Our fully stocked Mobile Units, covers over 15 metro Atlanta cities, 7 days a week.

Our brick-and-mortar is fully stocked and offers high-quality barber supply products and tools, which includes time-tested brands such as BaByliss, Andis, Gamma+/Stylecraft, Oster, and WAHL.

WWW.MYSUPPLYGUY.SHOP

3580 Breckinridge Blvd (Suite 101) Duluth, GA 30096, (770) 685-1840

EVERY PERSON, EVERY STYLE 2024 IS ALL ABOUT MAXIMIZING ON BEAUTY TRENDS TO BRING IN CLIENTS AND BOOST THAT BOTTOM LINE. WE SPOKE TO BUSINESS OWNERS TO FIND OUT HOW EXPANSION WITHIN THE SHOP – FROM ADDING MORE CHAIRS, TO INTRODUCING NEW SERVICES – IS YOUR KEY TO SUCCESS. Giancarlo Burgos, Haru Concept

LA-based Haru Concept have expanded their services to include nails, cutting, and art. How do they manage bookings across each service? With Squire. The platform offers easy booking for the client and smooth scheduling for the barber. As a business owner with many channels to balance, Giancarlo looks to Squire to help keep everyone's days organized and keep the business running smoothly. Here's more: "We're shaking up the barbering industry. Plus, the nail industry has been skyrocketing and I think including nail services in our barbershop doesn't just set us apart from the rest, it's a wise business decision – why not maximize that potential revenue?" From the client's perspective: "Men are embracing nail cleanliness now, but still wouldn't walk into a nail salon because of the typically feminine atmosphere. That's why we offer clean-ups and basic manicures for guys who just want to be well-presented. This is a safe, multi-purpose, modern space for everyone. "People come to Haru Concept for our services, but return for that feeling of connectivity. It is important to use to bring that back, because we lost that sense of community during covid." Haru Concept are on Instagram @ haru______concept

EXPANDING YOUR BUSINESS

Photography// Giancarlo.

Photography// True Story Tha Barber.

THINKING OF OPENING ANOTHER SHOP? OR ADDING MORE CHAIRS? OR MAYBE ADDING ADDITONAL BUSINESS LIKE RECORDS AND TATTOOS? THIS IS HOW YOU DO IT. TRUE,

True Story Tha Barber

“As a barber or a barbershop owner,” True began, “One of the goals is to expand your clientele or your business. But before you think about expanding and adding more chairs, you should first think about whether your business is operating like a well-oiled machine.” Next, think about whether your volume of clients warrants adding more chairs? “Just in case you hire a baber that is new or not from the area and doesn't have clientele, you want to be able to cut the walk-in wait time to be able to service more people.” The goal is not to have to start from scratch with every barber you hire, True explained. “This is because not having customers to cut may discourage new barbers who don’t fully understand that building a clientele takes time, maximum effort, and commitment.”

Adding more chairs has the potential to boost revenue and bring in more clients, too. “With a marketing strategy (which includes encouraging every barber in your shop to promote their work and the brand) and great customer service, you should see an increase in the numbers. So yes, that will boost the revenue and clients. But just having more chairs without a marketing strategy, barbers not promoting, and poor customer service, then no, this will not boost revenue or clients.” Ultimately: “You must put in the work. You must think of the journey and not the destination. You get out what you put in.” You can find True on Instagram @true_story_tha_barber

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BRAND BUILDING YOUR PERSONAL

By CHICO BOOM @BOOMZWORLD

WE ARE ECSTATIC TO WELCOME CHICO BOOM AS A 2024 COLUMNIST. THIS GLOBALLY CELEBRATED BARBER IS AN AUTHOR, EDUCATOR, AND GO-TO GUY FOR ROLDA, JRL, AND SQUIRE. THIS IS HOW TO DESIGN YOUR PERSONAL BRAND. Photography// Jorge Freire.

“WHEN I STARTED, I DIDN’T WANT TO JUST BE A BARBER, I WANTED TO BE A MOTIVATIONAL SPEAKER AND EDUCATOR. SO, I DESIGNED MY PERSONAL BRAND AROUND THAT.”

ASSYRIA GINDO RODRICK SAMUELS DR TYE AND COURTNEY CALDWELL HOUSE OF HANDSOME

t NORTH AMERICA

CH iC o BOOM

| J U N E / J U LY 2 0 2 3 // I S S U E # T H I R T Y O N E

TRADE. BUSINESS. EDUCATION. CULTURE.

$10

Find your niche Look introspectively to define your goals. Once you define your goals, you can build relationships that fuel your personal brand and take you into the shops, onto the stages, and into the boardrooms you want to be in. When I started, I didn’t want to just be a barber, I wanted to be a motivational speaker and educator. So, I designed my personal brand around that. You can design your brand around the clients you want to serve – maybe you want the creative, younger people in your chair, so start posting content online that reflects that ideal.

Network Go to tradeshows and events like the CT Barber Expo, which is by far the number-one show out there for barbers in North America. It is here that you find the brand contacts that you need to get a foot in the door with the biggest names in the industry. I am always at events scouting talent and education opportunities for JRL. If you come speak to me and you’re articulate, well-presented, and attentive then I’ll give you the chance – I’ll hear you out.

Maximize social media In today's digital age, having a strong online presence is essential for developing a personal brand. We can all agree that a barber can leverage social media platforms like Instagram, Facebook, TikTok, and YouTube to showcase their work. By creating eye-catching content and consistently posting updates – which, honestly, is something that I need to work on too – builds you a following and attract new clients. Once you master that, you’re opening yourself to not just new clients, but new opportunities with brands and even getting featured in

magazines like BarberEVO. Don’t forget about websites, too. You want people to find you everywhere. You must maintain a professional website that features information about your service pricing and contact details to enhance your credibility and visibility online.

Get headshots Identify who you are and capture that in a headshot. I wanted to present myself as a public speaker, so I wore a suit.

Write a bio and a résumé Write a résumé and always have it on hand, so when opportunities do present themselves for work – presenting gigs, or someone contracts you for something – you have a resume that shows your qualifications. A bio is just a short description of your accomplishments and things like that, but the resume goes more extensive into the work field. Make sure to put your website and social handles on there so they know where to see your work.

Learn how to communicate This is essential if you want to be a platform artist/educator, which I think is the ultimate goal for most ambitious barbers. You can master communication by taking speaking courses. I recommend Toastmasters International. They're a public speaking and communication skills educator that teaches all over the globe. This is where you develop coping mechanisms that help you manage nerves or anxieties about speaking on stage. Learn how to speak and you'll be comfortable in any room and on any stage.

“ONCE YOU DEFINE YOUR GOALS, YOU CAN BUILD RELATIONSHIPS THAT FUEL YOUR PERSONAL BRAND AND TAKE YOU INTO THE ROOMS, ONTO THE STAGES, AND INTO THE BOARDROOMS THAT YOU WANT TO BE.”

DIARY OF A CEO

PRESIDENT AND CO-FOUNDER AT 18.21 MAN MADE – A BRAND OF TOP-SHELF GROOMING GOODS FOR THE ASPIRING GENTLEMAN, ASTON LAFON HAS LED AN INCREDIBLE JOURNEY THROUGH THE HAIR AND BEAUTY INDUSTRY, AND AS AN ENTREPRENEUR. HE SHARED ABOUT THE BEST ADVICE HE’S LEARNED ALONG THE WAY. ASTON LAFON

Photography// Kelsey Lawrence

When Aston created 18.21 Man Made, he had a clear vision for the products, their packaging, and even the fragrances. He took a risk at being different from everybody else, and that risk paid off, making it a hugely successful brand among barbers, stylists, and their clients too. But success didn’t come to Aston overnight. In fact, it took plenty of years of learning, growing, trying, and failing to get to the success he and his band have found today. “As I am getting closer to turning 50, I am finding myself naturally being more reflective,” said Aston. “Historically, as a person I have tended to have the belief that ‘what’s done is done’, and it’s more important to look ahead than it is to look back. Chasing the next goal, the next dream, the next vision. But as I mature, I realize that there are a lot of good lessons to be learned just by taking the time to look backward.”

How to find problems, and solve them Aston grew up in Michigan, just outside Detroit, with a mother who ran a salon out of their home. “I remember waking up as a kid on the weekends to the smell of perming solution wafting through the house, and chatter from my mom’s clients. There’s nothing like waking up on a Saturday morning to fresh perm.” Since he was young, Aston had a talent for spotting problems and finding solutions. He explained: “I noticed that when she was applying hair color, it moved pretty quick, and it would end up on the skin or on clothing, and removing it wasn’t an easy process. I would see my mom take an old towel and use this stinky color-removing formula that was really aggressive. I became obsessed with this problem as a teenager, and was sure

“I HAVE ALWAYS BEEN PASSIONATE ABOUT MAKING PEOPLE HAPPY, AND CREATING PRODUCTS THAT HELP GIVE PEOPLE CONFIDENCE, FEEL MORE SELFASSURED, AND HELP THEM MEET THEIR STYLE ASPIRATIONS. AND WHEN YOU FEEL BETTER ABOUT YOURSELF, YOU TEND TO TREAT OTHERS BETTER. IT’S CONTAGIOUS.” 74

that I could figure out a better way to remove these stains.” Aston spent the next three years developing a unique product, he called Color Off. Aston explained: “Color Off was a fresh take on a hair color stain remover. It was a wipe product – which now of course we see everywhere, but at the time, that was really different, and we had this unique formula that could gently remove color without it staining the skin or surfaces. I worked with a company to develop cool packaging. And the best thing about it all was that the product really worked. But then it was like… what do I do now?” Aston knew his mom went to supply houses to purchase products for her salon, so he made a dozen handmade samples, purchased a green book, picked the top 12 distributors in the country, and sent them all a sample. Aston said: “Before you know it, I am at trade shows all over the country. I was gaining more and more success, but I didn’t know what to do with it, and how to grow the business to the next step. I was only 20 or so after all. So, I ended up selling the business. “That was one of those times I look back on and go, ‘Man if I knew then what I know now, I could have taken that business to so many places, but I have zero regrets because I learned so much.”

Learning the art of burn out Aston had gained many contacts in the professional beauty industry over the years, one of them being David Brenner, who introduced Aston to this fantastic Spanish Cosmetics brand, that had never been in the US before – “We were all really excited about introducing it,” Aston said. “We had so much success with the brand, the business was growing, and our sales team was growing, but the biggest

challenge we were facing was importing. We were selling out so fast, we were airfreighting things, or putting a ton of inventory on an ocean container. Constantly waiting for shipments, not knowing if they’d come in, it became so stressful, and I became so burned out, so we decided to sell the brand to another distributor.”

Supporting, not just selling “I think it is common with a lot of entrepreneurs that we tend to put the pain before the joy and put so much pressure on ourselves, until an inevitable burnout. So, I decided it was time to work for someone else for a change and learn from somebody who knows more.” Aston landed a role with another distributor in Texas called Princess. He said: “I learned so much in my two years there, particularly from the owner Amir Kamal. When I joined, I was very much a salesperson, I thought the only way was to sell, sell, sell. I was working in fast forward all the time. But it was like Amir was working in slow motion. He was extremely calm, and he gave me a piece of advice that I will never forget. He told me, we are not selling to salons and barbershops, we’re supporting them. That changed my whole outlook. I started thinking, how can we support salon and barbering businesses more? Not only providing them with the products they need but also the education and tools to support their businesses. Again, going back to looking for the problems in salons and barbershops, can think of solutions to support them. That became my mission.” 

“WE ARE NOT SELLING TO SALONS AND BARBERSHOPS, WE’RE SUPPORTING THEM. THAT CHANGED MY WHOLE OUTLOOK.”

Asking questions and being yourself

Daring to be different

The next role Aston took on was working directly for a haircare and color brand out of California. Here he gained even more experience and wise words too. Aston said: “In this position, I found myself working with the best of the best accounts, because I had gained this new passion for supporting businesses and helping them make more money, through education, business, acumen, and positioning their products and services in a new way.” Aston spoke so highly of the mentorship he gained in this role. There was Gordon Fletcher, one of the founders of the company, and Mike Aboody, the sales manager. Aston said: “There was one day I had gone into a salon with Mike to go and give our usual pitch and so on as usual. And when we got back in the car, he said to me, ‘That was a great meeting, but what the Hell happened to you?’ I was like, ‘What do you mean?’ He said, ‘As soon as we walked through those doors, you completely changed your persona and how you speak.’ And he goes, ‘The one thing I really like about you dude, is you. If I could give you any advice, it would be, just be you, all the time. And people will really like that.’ That was very powerful for me. “Then, Gordon taught me the power of asking questions. He sat me down in his office and started asking me all of these questions that I didn’t know the answer to. Then he said to me, ‘Don’t feel great does it?’ I said ‘No.’ He said, ‘Well when you go into a barbershop, and ask questions that they can’t answer, but then you give them the answers, that can be very valuable for a relationship because now you are supporting from a position of authority.’”

After years of working for others and learning a lot, Aston felt ready to go out again as a business owner. So, he started a distributor with an old colleague, called Credible Culture. It was during this time that Aston noticed the lack of diversity in products for barbers. He said: “Everything for the fellas was the same. It was black and chrome, in a cheap plastic bottle. I got this strong feeling that men deserved something better.” And that’s how 18.21 Man Made was born. Aston questioned: “How can we completely elevate the grooming experience with unique products and service offerings? The initial focus was on envisioning and developing the three most important and distinctive components of any product offering, namely the packaging, scent and performance. Instead of using the standard black and chrome bottle, why not a whiskey bottle? Why keep using these cheap plastic pucks for the pomades, why not a painted glass jar that feels substantial and luxurious? Instead of peppermint or tea tree, how about experiential scents inspired by a night out at a speakeasy sipping on cocktails. When he took these ideas to labs and packaging companies, he received quite a few raised eyebrows. But he carried on.”

Reflections “I think, people who have big dreams, these dreams tend to evolve over time, but there is usually a core commonality that has kept them focused over the years. For me, I have always been passionate about making people happy and creating products that help give people confidence, feel more self-assured, and help them meet their style aspirations. And when you feel better about yourself, you tend to treat others better. It’s contagious.” •

“INSTEAD OF CLIENTS JUST FEELING LIKE THEY’RE USING ANY OLD PRODUCT, I WANTED TO HELP PROFESSIONALS GIVE THEIR CLIENTS AN EXPERIENCE. MAKE THEM FEEL LIKE A GENTLEMAN, LOUNGING BY A FIRE, SMOKING A PIPE, FEELING LIKE A BADASS.”

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PHOTO GRAPHY T H E

P O W E R

O F

EDITORIAL

A PICTURE IS WORTH A THOUSAND WORDS. YOUR WORK CAN BE THE BEST IN THE BIZ, BUT IN THIS DIGITAL AGE, PICS OR IT DIDN'T HAPPEN... RIGHT? HERE'S A LOOK BEHIND THE SCENES AT A SHOOT FOR THE MOST INNOVATIVE CHAIR AROUND. 78

PHOTOGRAPHY  AARON GIBSON & DIRECTOR ESSENCE

PURCY T H E

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A G E

O F

AARON GIBSON WAS ONCE A BARBER BEHIND THE CHAIR, BUT NOW TRAVELS THE WORLD AS FOUNDER OF PURCY CHAIR CO. WE DIVE INTO THE DETAILS OF HIS CREATIVE COLOR PHOTOSHOOT, EXPLORING THE CREATIVE INSPIRATION BEHIND BEHIND THE REVOLUTIONARY PURCY CHAIR. According to Aaron, the new design had to be a bold statement because they have big plans to come for 2024. “The new range of colors that we’re launching is almost a re-birthing of the Purcy Chair and its new, Improved Transport case and features.” Generally, people in the hair industry are very visual people – “I certainly am and I enjoy captivating content”, said Aaron. “Music is a huge part of my life, so It was great playing around with music that made an impact with the slow-motion filming as we threw the paint splatters across the chairs.” How will this new customizable, colorful approach to Purcy Chair design help enhance the mobile/ traveling barber’s experience? Aaron explained: “When establishing a brand, incorporating personalized or distinctive colors enhances brand recognition. Consider iconic trademarks or logos that stand out. Similarly, you must strive for visibility, especially in image-centric industries.” Standing out and leading by example is how to get noticed, Aaron said. And build a following of people that can relate to your brand and look up to what you do is how to keep them engaged. “Transparency about your standards and image is crucial because clients don’t care what tools you use, no matter how much of an aid to you and your service. “They do care about how comfortable they are throughout the service though and charging

for this comfort and professionality is entirely permisable. In addition, having your own chair opens doors to collaboration opportunities with events or corporate entities, and it reduces barriers when organizing events.” Before speaking to Aaron, we understood that what we’re getting is access to a new era for the Purcy Chair. It classically features sleek chromatic design, so we asked what motivated him to launch in new colors? Aaron revealed: “Personalization has never been more important to people, being able to proudly put your name on something counts for a lot in today’s world. "Offering customizable colors allows the individual to express themselves, something I think is of pinnacle importance to a creative person. All the while, showing the standards they set as a professional when carrying out their professional service. “Design and aesthetics have always been areas I pay close attention to. These next chairs we release with the chrome metalwork and a multitude of colors and stitching are going to be pieces of art in their own right. “I cannot wait to show the world what they look like!” Stay up-to-date by following Purcy Chair on Instagram @purcy.chair // purcychair.com 

EXPANDING HORIZONS Let’s look at the Purcy Chair from the perspective of the ambitious barber/ stylist; the barber/stylist who shoots across the globe. How does this chair help them push boundaries with their shoot locations? “Having a Purcy Chair really opens doors to opportunities that aren’t possible without one. “In times when capturing content has never been so easy, yet professional, with amazing technology, I see some amazing captive content online. You can reach areas/backdrops that haven’t been accessible to work in. And if so, at a huge compromize or cost when organizing your shoot or

working in an a-typical location! “Having the chair allows you to pave your own creative path and carry out photoshoots or education like never before.” And how does pushing those boundaries in turn elevate their career? “The internet is a very busy place. For most stylists, you are the brand, making it essential to establish your benchmarks and showcase your creative vision openly. This not only communicates your standards but also conveys a great deal about your creative passion. “Standing out is much more fun than fitting in!”

THE INSPIRATION THE PURCY CHAIR IS THE WORLD'S PIONEERING PORTABLE TREATMENT CHAIR, DISTINGUISHED BY ITS LIGHTWEIGHT DESIGN IN CONTRAST TO TRADITIONAL STATIC HEAVY CHAIRS.

“I had the idea of throwing paint in slow-motion when I was in the gym,” Aaron laughed. “I believe the inspiration was drawn from compeling adverts I had seen for various product and technology companies. “Producing high-resolution slow-motion content is typically associated with a hefty price tag. I was determined to achieve top-notch results on a limited budget, aspiring for Champagne outcomes with a lemonade budget.” Thankfully, Aaron has some relatives in the film production industry, and they were able to guide him: “I turned an area of the warehouse into a studio and spent money on the things I couldn’t get around – lots of bright powerful lighting and one very smart camera. “The advert had to make a lasting impression on the industry, as I intend to leave a lasting change on the way services are carried out away from the shop floor.” •

CRAFTED WITH METICULOUS ATTENTION TO DETAIL AND HIGH-QUALITY MATERIALS, IT NOT ONLY ELEVATES THE PRACTITIONER'S OFFERING AND CLIENT EXPERIENCE, BUT ALSO OPENS NEW CAREER AVENUES. OFFERING UNMATCHED FLEXIBILITY, THE PURCY CHAIR EMPOWERS PROFESSIONALS TO DELIVER EXCEPTIONAL SERVICES ANYWHERE, WITHOUT COMPROMISING ON QUALITY.

PURCYCHAIR.COM @PURCY.CHAIR

THE NEW CONTEMPORARY By BYRD MENA @BYRDMENA

THE ONE AND ONLY BYRD MENA IS OUR BRAND-NEW COLUMNIST! HE’S GOT CREATIVITY, HE’S GOT CHARM, AND HE’S GOT THE KNOWLEDGE TO BOOT. FOUNDER OF SHARP FADE, BOOKSY PARTNER AND GLOBAL CREATIVE CONSULTANT FOR WAHL, HE TELLS YOU HOW TO MASTER EDITORIAL. My advice for mastering editorial is to unlock your creativity. I’ve been educating a lot recently and I’ve been presenting this idea in my education classes with bright young talents and will continue to do so. A lot of people are very creative, but they're scared to use their creativity because of the opinion of others. Don’t let that stop you! In fact, let that drive you. Here’s some advice… • Practice originality and authenticity It's all about stepping outside of our industry and looking for inspiration in other avenues. For me, I’m always looking to the gaming industry, the tech industry, the sneaker and clothing and fashion industry to see how things are being made, how things are being done, and just to seek inspiration so that it can unlock my own creativity. These are the places that will make you think; that will spark the awe that motivates you to create something as beautiful and revolutionary as what you just discovered elsewhere. • Embrace the concept of avant-garde Avant-garde is expressing yourself to the max. A lot of people don't like to go to the max, especially in the previous years because of the refined and sleek styles, that we’re used to seeing. When you look at trends in interior

designs and in fashion, it's a lot of minimalism, too, which breads a minimalist mindset – and often restricts your creativity from its max performance. When the brain is at minimalist status, you get afraid or nervous. When that camera shoots, all restrictions are off – go wild. • Brainstorm and prep I use several platforms to prepare myself for my shoots. And, even with all the collections that I've released so far, they all have a story behind it; a deeper meaning besides just the hair. You need vision and you need reason, so explore where you can go with that ahead of getting on set. • Find the right team Creativity is also often enhanced by trust. I use talented people to elevate my own work and enhance theirs, too. Choose your makeup artists, creative directors, fashions stylists, photographers, and videographers wisely – and hear them out when they share ideas. I am loyal to my videographers, Ronald, Jeo, Marino, and Lugo, but am always trying to look for new talents and build new relationships. I think this is what sprinkles different tastes to your creations – different energies.

• Market yourself Plan your aesthetic. Create boards and bring the vision to life off-set and off of socials so that when you do start marketing yourself and your work on socials, the aesthetic is refined. I use Milanote. I organise every single detail of all of my projects, from collections to editorial shoots to my whole year, to marketing campaigns, to ideas, concepts... I’d say that’s the foundational tool that you need to start off with, so that you can see your vision come to life.

“YOU NEED VISION AND YOU NEED REASON, SO EXPLORE WHERE YOU CAN GO WITH THAT AHEAD OF GETTING ON SET.”

FREESTYLE MASTER CARLOS A. TRISTA

Rolda Barber Tour Award-Winner and Creative Specialist.

CARLOS IS A SEASONED COMPETITION STYLIST AND COLORIST. HE’S A 12-TIME AWARD-WINNING CREATIVE BARBER AND TOLD US HOW EXACTLY YOU CAN MASTER THE ART OF FREESTYLING DESIGNS, WHETHER THAT’S WITH COLOR OR CLIPPER. AFTER ALL, THAT’S WHAT BOOSTS THE POINTS IN THE JUDGE’S EYES… Competition judges are always looking for styling and color – and will give extra points for intricate designs. Practising enough to find freestyling easy – to make it your natural habitat – is how you can really impress them. When I freestyle, I love putting designs on the top of the head. It’s more challenging and is harder to put the piece together, but it shows real skill. This is because if you do a freestyle on the side and mess up, you can delete it by fading it out. When you do designs on the top of the head, that’s when you know

what you’re really made of and your creativity because any barber that does designs on top knows that it’s very hard to recover if you mess up. To stay creative, just keep looking for inspiration both inside and outside of barbering. There is so much inspiration on Instagram, but look at your surroundings, too. I’ve done pieces where I have looked at 10 different designs or color set ups, and then put my own style into it.

My creative styling station contains:

Photography// Xavier Vargas

• Rolda Extra Strong Hold Hair Spray • Rolda Styling Powder • L3VEL3 Spider Wax Fiber Texture Wax • Gamma+ Boosted Clipper • Wahl Sterling Reflections Senior Clipper (I’ve used this machine for over 14 years!)

MAKING SPACE FOR

CREATIVITY FLORIDA-BASED BARBER EDWIN CRUZ DELGADO IS AN AMBASSADOR FOR ROLDA AND WAHL, TAKING HIS SKILLS AROUND THE GLOBE TO EDUCATE THE BARBERS OF TOMORROW. THIS IS HIS LOWDOWN ON HOW TO STAY CREATIVE AND ENHANCE YOUR WORK FOR 2024. WITH A LITTLE HELP FROM ROLDA… The key to unique and eye-catching work? Staying creative. How can you stay creative? By searching for inspiration from pears and icons – and sourcing the right products to help you execute whatever vision you have in your mind. Rolda is the answer for Edwin. Here’s more: “I have many ways to stay creative – the main one is watching movies from the ‘90s and observing the many works of hair art worn by great musicians and actors who were once very famous. Elvis Presley and Michael Jackson are people who influenced a lot of the creativity that barbers channel today.” Being creative also means, “Operating outside the box.” However, trends will always loom… How can barbers and stylists ensure they have the skills to keep up with trends, but also add their own creative

twist? Edwin said: “As we know, hairstyles change depending on fashion styles and between the last year, most fashion has been oversized. Watching some fashion shows, you’ll also see the return of skinny jeans and cropped jackets. So, I think trends will mainly be colors, crops, and other shaggier looks that reflect that fashion.” Let’s circle back to those all-important products. Why does Rolda make the final cut every time? Edwin explained: “Rolda motivates me to be better every day. They help me with my continuous education and keep my mind creative. Thanks to the motivation of the team, I can keep innovating new products to continue creating new styles. Operating with Rolda for the last four years have been the best years of my barbering career.”

In this section of the magazine, we’re talking about creativity and pushing boundaries. We asked Edwin to tell barbers how they can do exactly that. How can they make all their work modern, cool, and revolutionary? This is what he said: “One of the most influential ways is continuing education. Strive to be better every day; don’t miss

Rolda’s training and get inspired by our color collection – it will help you maintain fresh ideas and every time you have questions, always ask so that you can get the answers you need in order to thrive. 2024 is your year to educate, learn, trust, and let your imagination run wild. Find Edwin on Instagram @edwin_thebarber

TOP PERFORMERS Enhance your creativity and ability with Edwin’s top three Rolda products, which he uses in order for every style, making every stage of styling a breeze. With these products, I can create different types of hairstyles, from classic to creative, including pompadour combovers or crops.

1. Rolda Pre-Styling Sculpting Hair Spray

The sculpting spray gives me vitamins in the hair and helps me protect it from the thermal heat of the hand dryer.

2. Rolda Hair Texturizing Styling Powder

The styling powder helps me with the elevation and volume of the hair when it comes to hair style.

3. Rolda Hair Spray Extra Strong Hold

To finish and have the best hair seal, I use the hair spray that as a benefit when using it gives us Keratin.

Location

LOCATION | LOCATION

WHEN ONE OF THE DIRECTORS OF EVO ENTERPRISES AND HIS BEAUTIFUL WIFE-TO-BE DECIDED TO GET MARRIED IN LUXURIOUS LANZAROTE, IT WAS ESSENTIAL TO FIND A REPUTABLE LOCAL BARBER TO ENSURE THE GROOMSMENS' TRIMS WERE ON POINT FOR THE BIG DAY Andrew, the groom on this occasion, was already aquainted with the supremely talented duo of Kioma Caraballo and Yaseray Paez of Barbershop Lanzarote in Arrecife. With two heads of thinning hair, and a young, non-follically challenged stallion also looking for a 'freshie' everything was in hand, with one special set of circumstances thrown into the mix... the cuts and styling were to take place on the rooftop lounge of the stunning Fariones Suites Hotel, basking in 25 degrees of sunshine from 10am! Given that Andrew co-founded BarberEVO along with his best man David, it would be inconceivable that they would let such a photo opportunity pass them by here, particularly with handsome young Josh, Andrew's son, completing the trio. That meant that the next task was to find a talented photographer and enthusiastic videographer, that both wouldn't be perturbed by the glorius October sun.

Hair// Kioma Caraballo. Styling// Yaseray Paez. Photography// Romana Ella Placek. Videography// Alex Lugeer.

Fortunately the duo of Romana Ella Placek and Alex Lugeer were on hand, and the results were simply stunning! David commented, "It was a very special day for Andrew and Stacey, where the perfect blend of sunshine, friends, family, fun and entertainment combined for the event of the year! Stacey and her bridal party all looked fantastic, and the groom and his party didn't scrub up too badly either!" David continued, "Both Romana and Alex from a photo/video standpoint, were absolutely superb - and the perfect match for the dynamic barbering duo from Barbershop Lanzarote. They really did sprinkle some added magic on a day which was already destined to be perfect." We picked a few of the highlghts from the haircut / shoot session that took place on the rooftop lounge area, along with the wedding ceremony itself for your perusal. Don't laugh too much at Davids's squinty sunglasses now!

CHANNELING

Photography// @josuangphoto

AVANT GARDE

SAN DIEGO-BASED BARBER AND EDITORIAL MASTER ANGEL MARCANO TOLD US HOW BARBERS CAN LEARN TO PUSH BOUNDARIES OF CLASSIC STYLES TO CREATE CONTEMPORARY, AVANT-GARDE MASTERPIECES. ALL WITH A LITTLE HELP FROM STYLECRAFT. ANGEL'S STYLECRAFT/ GAMMA+ HEROES Stylecraft and Gamma+ are the best brands on the market. I know they want to revolutionize the industry – and they're making moves. One of their incredible models is the new design of clippers and trimmers and newer motor/blades. The versions that I used the most from Stylecraft and Gamma+ are: - Gamma+ Ergo Clipper - Gamma+ Cyborg Trimmer - Stylecraft Saber Cordless Trimmer - Stylecraft Rebel Cordless Clipper - Stylecraft Instinct Clipper & Trimmer

STAYING INSPIRED Our work in this case, being a barber, we use a bunch of different types of hair styles – follow whatever flow it is that you're feeling, and for designs, take in reference to numbers letters or shapes, such as circles and triangles.

What does avant-garde mean to Angel? Take one look at his Instagram and you’ll see exactly what it means. This editorially-influenced barber is all about color and intricate designs/illustrations – all expertly done with the best tools and products in the game, including StyleCraft. Angel works across all hair types and textures, using long tops and protective styling as a frame for his geometric, freehand etchings, normally found on the back and sides of the head and around the ears. What does he do with that length on the top? That’s his canvas for color. Here’s more from the man himself: “To execute these intricate designs, it is necessary to switch between scissor and clipper/trimmer/shaver work. In a lot of cases, for instance when we are trying to work with the upper part of head or longer hair, since there is a couple of different techniques or skills that help us create that mobility or direction in the hair or style of the hair.” How can barbers get creative with using color to enhance their fades and crops? “My advice,” Angel began, “Is that we need to use enhancement to define the lines and make them sharper in order to make fades darker within a design so it can

highlight black hair and to create a more impactful freestyle cut.” Angel is the Master of Design, so we wondered, what advice does he have for barbers who want to upskill in hair design; those who want to make sure that all the work they do is both ready for the camera and looks really cool for the client/model. He advised: “To learn to be better, all it takes is a lot of practice. No one is born with the skills, so it takes practice and a lot of dedication and sacrificing time. We learn from failed designs or errors that we make, and in return, we see the fruit of our labor and effort come to fruition.” Finally, how can barbers learn to push boundaries of classic styles to create contemporary masterpieces? “The classic styles will never go out of fashion and even better ,that we can modernize them a bit so cut looks better and there is a mix of style and flow of modern and classic. Barbers will then get motivated to realize that they want something with a little bit of both.” Find Angel on Instagram @angelmarcano20

“NO ONE IS BORN WITH SKILLS, SO IT TAKES PRACTICE AND A LOT OF EDUCATION TO SUCCEED. WE LEARN FROM FAILED DESIGNS OR ERRORS THAT WE MAKE AND IN RETURN, WE SEE THE FRUIT OF OUR LABOR.” 88

THE PURCY CHAIR Extensive research and development on design and comfort – ensuring safe operation, whilst shaving off any excess weight where possible with a premium finish to all aspects.

COLLINS ESSENTIALS NICO BARBER STATION Its clean, modern lines are constructed of high quality materials, ensuring durability and lasting use. The two built-in barbicide holders, storage on both sides and a tip-out tool holder provide a place for everything needed in the shop.

$1,578.00 // collins.co

purcychair.com

ROLDA SUNSHINE AFTER SHAVE TONIC FOR MEN This barber after shave spray is specially formulated to provide the best after shave for men, reducing any burning sensation to a slight tingle while ensuring protection against redness and irritation.

$15.00 // rolda.com

EDITOR'S

CHOICE

KILTED BEARD CO. BREAKING BEARD OIL Essential vitamins and fats strengthen follicles, providing the conditions for beard growth, protect from split ends, soften, provide sun protection.

$17.99 // kiltbeardcompany.com

STMNT CURL CREAM

BLONDE SOLUTIONS LIQUID TONERS

AMERICAN CREW GROOMING CREAM

These will take your blonde game to the next level... PERIOD! The semi permanent conditioning toning mask delivers four shades of blonde varying from chrome (ash), viridi (beige), rosè (champagne), and platinum (speaks for itself).

Aloe vera gel moisturizes whilst providing hold and shine. Coconut oil conditions and shines while beeswax acts as an antioxidant and barrier against moisture loss.

Enhances, controls, and defines waves, curls, and coils without crispiness. Leaves a smooth and nourished hair feel. Free from animal derived ingredients , featuring Julius Cvesar’s signature scent: coconut and sandalwood with inflections of orris.

americancrew.com

stmntgrooming.us

$60.00 // blondesolutions.com

18.21 MAN MADE ORIGINAL SWEET TOBACCO WASH

CAPTAIN FAWCETT EXPEDITION RESERVE HAIR POWDER

This 3-in-1 shampoo and conditioner, beard, and body wash is inspired by the spirit of swanky, prohibition-era speakeasy lounges. Revel in the masculine scent of sweet Virginia pipe tobacco while enjoying a moisturizing lather.

Delectably fragranced with exotic patchouli, fresh cedar and precious wood notes. Adds texture, lift and weightless volume with an invisible finish for all hair types. Ideal for no-shampoo days and sprucing styles up after hair-raising adventures. Not to be sniffed at! Released in Feb 2024!

$29.00 // 1821manmade.com

$26.81 // captainfawcett.com

TOMB45 POWERCLIP Designed for an ergonomic fit and does not need to be removed during the use of the tool. Uses patent protected methods to enable wireless charging for the most popular clippers, trimmers, and shavers on the market.

$44.99 // tomb45.com

Photography// Jayson Mangali

THE POWER OF

DON JUAN

THE PROPER BARBERSHOP’S FOUNDER VINNY MOREY TOLD US WHAT TRENDS TO EXPECT FOR 2024 – AND HOW USING DON JUAN PRODUCTS CAN HELP ENHANCE YOUR WORK THIS YEAR. “Trends that we see coming for 2024 are all about embracing the '90s again,” Vinny began. “Jonathan Taylor Thomas is coming back hard with the center part and curtain fringe.” We are also seeing so much more curl: “A beautiful fade with amazing curl and texture will be on the rise hugely again. "The last style is going to be textured volume! We’re talking large and pieced-out hair with movement that showcases bold outlines." Barbers can use products like Don Juan’s Tiki range to enhance their styles in the coming year, the master barber told us. “These products help you create that lived-in vacation hair – and have the scent to match!" Vinny said. What are Vinny’s top three products? “The first of the top three Don Juan products we’re using at The Proper Barbershops is the Texture Powder. “We also love the Styling Cream because it is such a lightweight product, allowing you to achieve max height and volume." Finally: “We are loving the Grooming Spray to help create the perfect base for each and every style we get to collaborate on with our clients!” It is the flexibility and versatility of the Don Juan product range that makes this barbershop owner

so loyal to the brand. They’re good enough quality for the professional and easy enough to use for the consumer. "We use these products for a wide range of styles,” he explained. “But for Don Juan’s Texture Powder, we are finding that so many people gravitate towards this product as a great low maintenance styler. “We see the creativity it allows us – especially with finger pomps and loose texture styles. It has become a go-to for so many.” What about the Styling Cream? “This has been such a great new way for us to approach the fresh

“THE NEW TIKI COLLECTION FROM DON JUAN HELPS US CREATE THAT LIVEDIN VACATION HAIR – AND EVERY PRODUCT HAS THE SCENT TO MATCH!” 90

professional look; men who want a well-kept style without the shine, side parts or slick backs that hold well and don’t have massive shine. “Lastly the Grooming Spray has been a fun product to educate our clients on as the middle parts and the embracing of the curls is becoming so much more on trend. Having a fantastic wet-todry hairspray allows us to create our styles as you dry and shape, which has given so much versatility to the product and style.” Find Vinny on Instagram as @theproperbarbershop

TOOL SPOTLIGHT THE BEST OF COCCO

WE HAD THE PLEASURE OF CATCHING UP WITH COCCO HAIR PRO’S NEW PRESIDENT OF SALES, LESTER (LES) HAVERTY, SPEAKING ABOUT THE REVOLUTIONARY COCCO VELOCE PRO CLIPPER AND TRIMMER – AND WHY HAVING THE BEST TOOLS IS HOW YOU ACHIEVE THE BEST WORK. COCCO VELOCE PRO CLIPPER AND TRIMMER Regardless of if you’re a master hairdresser or master calligrapher, passion, hard work and the best tools equate to the best results. It is with this philosophy that Lester and the Cocco Hair Pro team strive each day to do their best in assisting passionate hairdressers to reach their ultimate goal. Les knows the importance of this ethos all too well. He has an award-winning stylist background of 10 years, boasting a humble connectivity to the industry. With a personal relationship to many of today’s top distributor principals adding to Cocco Hair Pro's network of preferred partners, will continue the rocket ship like growth in the professional barber tool category. To kick off our conversation, we asked Les why it is important to have a great electrical tool. “There are several factors in play here. Our mantra here at Cocco Hair Pro is delivering the latest technology paired with carefully crafted consistency to elevate the barber’s artistry while honoring their client with the best haircut possible.” What sets each of the above tools apart from the rest? “It’s the above, plus the lithium-ion battery units we spec, that can be charged from empty to full in three hours for two hours of run time. For shock resistance, we feature ultra-lightweight aluminum housings inspired by F1 and Hyper Cars constructions.”

How can each of these tools improve the efficiency of the barber? Les explained: “Trade Marked Digital Gap provides classleading desired closeness of cut, integrated skin protection from or higher end DLC or highest end Graphene blades, quickness of charge and long-lasting battery packs, light weight and durable race car aluminum body constructions, and countless hours of research and development with the best barbers in the world providing feedback that shapes our final designs.” Lifting from his experience as a stylist, what are the key functional elements of each tool that set it miles ahead of others? "The functional elements and efficiencies are tied to together for a symbiotic relationship. Take any of our technologies and it meets or exceeds the standards of today world class barber sincerely! Exciting times for us here at Cocco Hair Pro with our best yet to come in 2024! We also have a PTS program (Paint to Sample program for distributors) where they can upon MOQ select unique color ways for their branding desires! I would also like to thank all of our customers, as we at Cocco are so grateful for all the love and support of making this brand so fire." The Veloce Pro Line comes in gold and white casings. Find out more at coccohairpro.com

COCCO’S BEST OF THE BEST Lester told us about Cocco’s best electrical tools for three key barbering disciplines.

1. Cutting fades

Cocco Hyper Veloce Clipper w/ TM Digital Gap Graphene Fade Blade and latest gen brushless DC motor as in all Automotive hybrids on the market today.

2. Styling longer hair

Cocco Lite Pro XL Dryer w/ XLHTDC

motor, Ionic Intel System, Ceramic Spheres for air purification, Double walled body and pro length cord for freedom and mobility.

3. Facial hair trimming:

Cocco Hyper Veloce Trimmer w/ TM Digital Gap Ambassador DLC (diamond like carbon) Blade and latest gen brushless DC motors as in all Automotive hybrids on the market today.

www.coccohairpro.com

POWERHOUSE ELECTRICALS PANASONIC PROFESSIONAL ER-GP80-K HAIR CLIPPER Derived from Panasonic’s renowned and award-winning series of shaving and grooming devices, each of their pro trimmers and clippers are naturally curved and lightweight. Ideal for stylist comfort, agility, and control. All are designed with proven, high-efficiency motors, legendary Japanese blades and the options and accessories you need to create the individual look and style every customer wants.

The Panasonic team characterize the tool as providing superior cutting with user-friendly design, writing: “The Panasonic Professional ER-GP80-K Hair Clipper has been designed to meet the strict demands on professionals. A revolutionary motor pairs with cutting edge blade technology to give you the tool that you need. Meets a premium, light-weight design that has been ergonomically crafted to keep you comfortable even after hours of use.” Superior blade technology also offers incredibly smooth cutting: “Its unique, specially crafted X-Taper moving blades capture and cut the hairs often missed by traditional blades to cut cleanly and efficiently. Sharp, precision 45-degree fixed blade provide clean, smooth cutting.” A focus on ultra-durability means the moving X-Taper blades are strengthened with a hard Diamon-Like Carbon (DLC) coating. The fixed blade is coated with Titanium Nitride for blades with twice the durability of stainless steel and a long-lasting sharp edge. Find out more at shop.panasonic.com

TOMB45® WIRELESS CHARGING POD BASE Bring all your charging to one place with the tomb45 wireless charging pods base. The charging pods base is the newest addition to the wireless charging ecosystem. The base was designed not only to be aesthetic but also to help maximize your efficiency. With all your tools in one area to charge, it allows you to maximize the space on your station. The pod base powers Tomb45’s PowerPods, which adapt to your clippers, trimmers, and shavers to provide ultimate charge. This isn’t just for Tomb45 tools – this versatile charging base is compatible with the industry’s finest brands and most up-to-date models. Including:

Andis Cordless Masters, Slimliners, and T-Outliner. BaBylissPRO’s FX01 Foil Shaver, FX02 Shaver, FX and FX3 Clippers and Trimmers as well as the LoPro and Skeleton FX ranges. Gamma+ and Stylcrafte’s Ergo Clipper and Trimmer and Flex Trimmer sit in the pods as well. Not to forget about JRL’s 2020C and StyleCraft Sabers. Finally, your Wahl tools are catered for too. The Cordless Detailer, Finale Shaver, Magic Clip, and Seniors are all compatible with the Tomb45 PowerPods. Find out more at tomb45.com

BABYLISSPRO BARBERSONIC PROFESSIONAL DISINFECTANT BOX This solution box is designed to disinfect your grooming tools, especially BaBylissPRO® Premium Trimmer Guards, ensuring they remain clean and safe for each client. Maintain a professional and sanitary grooming environment with this essential accessory. It is the first to market barber disinfectant solution box with sonic vibrations. BaBylissPRO ambassador and educator Tito Rodarte told us why working with sanitized tools is your key to reaching ultimate quality with every single cut. His go-to cleaning kit? BaByliss Pro’s Barbersonic Professional Disinfectant Solution Box. “Shears, combs, guards, blades… The Barbersonic holds absolutely anything that we need disinfected and sanitised. I use this box every single day after teaching with the academy and showing the barbers how to properly look after their tools and how to keep them clean. And I can’t say enough how useful it is – especially for the state of Texas where barbering licences are entirely dependent on proper sanitization.” Find out more at babylisspro.com

“THE BARBERSONIC HOLDS ABSOLUTELY ANYTHING THAT WE NEED DISINFECTED AND SANITISED. I USE THIS BOX EVERY SINGLE DAY AFTER TEACHING WITH THE ACADEMY AND SHOWING THE BARBERS HOW TO PROPERLY LOOK AFTER THEIR TOOLS AND HOW TO KEEP THEM CLEAN.”

BEVEL ELECTRIC SHAVER ANDIS® S LIMLINE® PRO The Bevel Electric Shaver is designed to give T R I M M E Ryou a & E NwithVmaximum Y ® skin L Icomfort. CLIPPER close shave Its dermatologist-tested swivel head adapts to your facial contours to minimize skin pressure and maximize comfort for sensitive skin. With auto-sensing technology, that reads and adapts to your unique hair density, capturing and cutting more hairs every shave. Built to last under any condition - made waterproof for wet or dry use, with an easy rinse system that does not require blade removal. Use it alone, or with either Bevel’s Original Shave Cream or Clear Shave Gel - the choice is all yours. Ready when you need it most, the Bevel Electric Shaver features a rechargeable battery that gives up-to 50 minutes of cordless consistent power and an easy five-minute quick charge that gives one full shave. Find out more at getbevel.com

THE OG ANDIS SIZE 0 MASTER DUAL MAGNET ATTACHMENT COMB IS BACK BACK BY POPULAR DEMAND, THE OG SIZE 0 COMB PROVIDES THE CLOSEST AND MOST PRECISE CUT ON THE MARKET. Andis® Company, a leading manufacturer of professional barbering products has announced the return of the Size 0 Master Dual Magnet Attachment Comb. At just 1/16th of an inch, this attachment comb allows for the closest, most accurate cut from all of Andis’s Master Clippers, including the Master Cordless Clipper and Fade Master Clipper. Featuring 11 long-tipped tines for better hair feeding, the Size 0 will ensure your fades are flawless and your tapers are tight. It’s the perfect companion for bulk removal and blending. Want to try it for yourself? It is available NOW at andis.com. Professional barbers can begin the new year with a returning favorite! To learn more about Andis® Company, follow them on Instagram, TikTok, and Facebook.

ANDIS® SLIMLINE® PRO TRIMMER AND ENVY® LI CLIPPER The company has released fan-favourite Slimline® Pro Trimmer and Envy® Li Clipper in an out-of-this-world galaxy colorway. An incredible addition to the collection of Andis Company precision cordless tools that empower professionals to push their creative limits. “Fans of the Envy Li Clipper and Slimline Pro Trimmer will love this exciting new colorway!” said Angie Perino, Andis’ Global Education Manager, “These popular tools are lightweight, cordless and comfortable for professional allday use, but pack the power and precision to create any style.” Meant to capture the infinite possibilities when working with Andis tools, the sleek, iridescent look of this new collection is meant to capture the hearts of professionals whose sights are set on the stars. Featuring some of Andis Company’s most popular tools, the Galaxy collection includes the cord/cordless Slimline Pro Trimmer and the Envy Li Adjustable Blade Clipper, which are available individually and as a combo kit. The Slimline Pro Trimmer features a balanced, ergonomic shape for outlining, designing and

dry shaving. Sleek and lightweight, the cord/ cordless design allows for greater flexibility with zero downtime. Built with a powerful motor for increased speed and power, the lithium-ion battery delivers up to two hours of runtime. Equipped with a close-cutting, precision T-blade, the Galaxy edition Slimline Pro Trimmer embodies utility and style. The Envy Li Clipper is also a mainstay for professionals worldwide due to its taper blade that adjusts from size 000 to size one – perfect for creating fade and taper styles. Exceptionally versatile, the Envy Li features a high-speed, rotary motor but is extremely lightweight and balanced for comfort behind the chair. This clipper is also equipped with a lithium-ion battery, delivering over two hours of nonstop runtime. The cord/cordless Envy Li shines in its new Galaxy colorway. The limited-edition Galaxy tools feature a 1-year warranty and are available at authorized Andis dealers and andis.com. To learn more about Andis Company, follow them on Instagram, TikTok, and Facebook.

WAHL HI-VIZ TRIMMER Leo Wahl invented the trimmer category and Wahl has continued to make innovations in the industry for over a century. Fulfilling Wahl's legacy of delivering the highest quality products, they worked for over two years to carefully engineer the Hi-Viz Trimmer for maximum visibility with advanced precision blades, adaptive speed control, and an ergonomic ComfortCurve™ design. The Hi-Viz is a necessary upgrade for barbers who constantly seek perfection, and take pride in delivering flawless results to their clients. The new Hi-Viz Trimmer was assembled by hand in the U.S.A. and designed specifically for professional barbers striving for flawless results. The Hi-Viz Trimmer features Wahl’s proprietary wide T-Blade that provides enhanced visibility, allowing barbers to get into the details even in the hardest to reach

places. The blades feature a diamond-like carbon (DLC) coating ensuring precision cuts and low temperatures during use. Adaptive Speed Control senses the differences in hair density and thickness and automatically adjusts the motor speed, giving the cleanest cut with every pass. The Hi-Viz Trimmer boasts an all-metal, lightweight, and well-balanced ComfortCurve™ construction that allows barbers to execute cut after cut with full control. Finally, the Hi-Viz Trimmer runs for over 2 hours on a 45-minute charge so barbers will never miss a beat. Garrett McGuire, Wahl’s Global Brand Director, underscores how Wahl’s legacy of innovation and quality leads to best-incategory tool design, stating, "With advanced engineering and blade development at our home factory in Sterling, Illinois, the Hi-Viz Trimmer is packed with features for barbers who live in the details.

We’re thrilled to introduce the highest level of quality in high visibility trimmers to support barbers who want to be at the top of their game.” Rhys Whitehouse, WAHL Artistic Team Member, told us how the Hi-Viz impacts his work. “It's the perfect marriage of style and engineering, coming with a sleek ComfortCurve design for reduced wrist strain. It is designed with a slim neck for enhanced visibility for perfect accuracy. "If that wasn't enough already, adaptive speed control for single hit precision automatically delivers more power! Definitely a must-have for industry professionals looking to take their work to the next level." Available to purchase from wahl.co.uk

TOOLS THAT MAKE YOU GREAT By BRANDI LASHAY @THEORIGINALBARBERDOLL

WE’RE STOKED TO WELCOME BRANDI LASHAY AS OUR 2024 COLUMNIST. SHE’S A PREVIOUS BARBEREVO COVER STAR, BABYLISSPRO EDUCATOR, AND OWNER OF THE BARBER DOLLHOUSE. HERE, SHE TELLS YOU WHAT TO EXPECT FROM STYLES THIS YEAR AND WHAT TOOLS TO USE TO EXECUTE THEM. When it comes to trends, I’m not sure if hair designs will ever go out of style – especially depending on what region you live in. Look, we’re all human and we all look for ways to express ourselves and differentiate ourselves from one another. Hair designs are the most rebellious acts of freedom and self-expression because it’s all about the crown. The crown is the best way I can express artistic freedom. So, to my beauty creatives, no need to panic, I don’t see designs tapering off anytime soon. Pun intended. Another trend I’m seeing a lot of is expressional art. Every year, I am amazed by the work of the colorists in my industry. 2023 color artists/barbers/stylists went crazy in our industry and I’m hoping we get more of the same in 2024. My best advice for a colorist, especially when adding design, is to really take your time and pay attention to the hair and how it has responded previously to color. The condition of the hair should remain a top priority and it should also be set aside for the professionals. Do you want to get creative this year? Let me suggest finding people who will allow you to be creative without boundaries. If you get a client that is particular about their hair, it can restrict you from your creativity. I personally used to do free haircuts at my local church for years just to get my design work sharpened. Find somewhere your services can be utilized and maybe even do it for free! It’s all about

repetition, baby! The results will show themselves! Finally, I have so many plans for 2024! This year is already off to a great start – my calendar for the first and second quarter is already filling up with dates for education and I couldn’t be more excited! Between running my shop – The Barber Doll House in Atlanta, Georgia – and partnering with my sponsors, BabylissPro and Booksy for education. Also my new book, Milk & Steak, for women looking for a safe space to heal is coming out and of course I’m so excited about my new partnership as a columnist for BarberEVO. The start of first quarter is filled with new connections,

TOOLS OF THE TRADE

These are the electricals that I’ll be using to do my best work this year. Look, it’s no secret that I love a good design detail, so this year, to continue to create my best work possible, I’ll definitely be using my FX ONE tools from BaBylissPRO – of COURSE! Whether it’s long or short; straight or curly, my FX ONE provides me one clipper and trimmer combo that are perfect for getting the entire job done! The BaBylissPRO engineers took their time with this trimmer. My mind is blown on how sharp and crisp my work comes out with them. A razor-sharp blade is priceless to a barber and is a dream when achieving clean, high shaping on your canvas… oops… I meant to say client!

new opportunities and a great deal of enthusiasm, growth, and excitement! I’m looking forward to this year and years to come! Cheers to success and cheers to 2024! And a special thank you to the BarberEVO family for having me.

REACHING GREATNESS STEVEN LIGHTFOOT IS FOUNDER OF TENNESSEE SHOPS HENDERSONVILLE BARBERS AND PUBLIC SQUARE BARBERS AND TOLD US ABOUT THE IMPORTANCE OF SOURCING, USING, AND RETAILING THE RIGHT PRODUCTS FOR THE BARBERS AND FOR THE CLIENTS. THE RIGHT PRODUCTS FOR HIM? BROSH. “A barbershop itself is merely a room but Hendersonville and Public Square are OUR rooms,” Steven said. "We have character that you can’t find anywhere else. We offer a comfortable, familiar space for our clients – and they appreciate that.” When the shops opened, customers started coming and they never stopped. “Five years later and we are still here,” Steven said. Once clients are in the shop, the experience is enhanced by the products used. Steven is a big fan of Brosh.

Brosh was established in 2017 in Japan, and has since taken the world by storm. With formulas so meticulously crafted with high operability, these pomades can even tackle Japanese hair. What drew Steven to the brand? “Brosh products feel right in the hand and are modernly fragranced with hints of the old guard lingering. It makes sense to have something that is made in a country that still values craft items. Brosh translates really well into our own brand as a whole."

Photography// Dani Gillis, Staff Photographer and A.D, for Hendersonville Barbers LLC.

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“EVERY MAN NEEDS A SHAMPOO. BROSH MADE THAT SHAMPOO. GET IT.” Most of the pomades are water-based, which means they aren’t sticky and can be easily removed with shampoo. "We like that.” Why is it important to stock the right products? Steven said: “We stock the 'right' products because it’s a contract with our buyer. Does this fit our ethos? Would we use it on ourselves? We took the time to learn what is in Brosh products so we are able to give something we believe in to our community.” Steven broke the key benefits of Brosh down into two sections: barber’s ability and the client experience. Steven believes that Brosh is your key to properly finishing a look – and a proper finish is what clients will remember. “In our humble opinion “finishing the work,” means fully styling a look, product included, every service, every time. Brosh helps us refine that.”

The unique packaging artwork is unlike anything else in the market, and the limited edition collaborations with brands like Evisen Skateboards and Moon Equipped Hot Rods are highly sought after. From the client’s perspective: “Application of a shampoo or a styling product, even an aftershave gives a chance to create an experience for the client. Leave a great fragrance and a good memory behind and you’ll see the client again. Pick your fragrance wisely.” Brosh products are “Japan Made” and now available in the USA as a premium, imported men’s grooming brand. Barbers can learn more about the brand at classicbarberproducts.com, official US distributor of Brosh. Find Steven and the team on Instagram @hendersonvillebarbers // @publicsquarebarbers

NEED-TO-KNOW

Est.// Hendersonville 2019, Public Square 2020. Chairs// Antique chairs from Frankie Designs in TX and Sid at Antique Barber Chair in ATL. Koken, Koch, Paidar. Retail// Brosh.

BROSH HEROES Steven and his team’s go-to products.

1. Brosh Original Hold Pomade We use the Original Hold for wet, combed and classic barber styles. This is not reinventing the wheel, but its weight and hold factor are formulated well and leave hair with an excellent pomade finish.

2. Brosh Matte Clay Clay Pomade gives our Barbers the dry control they need for light textured looks that require a matte finish. The weight of the cream gives you control on damp and towel-dried hair but also can be used on hair that is completely blow dried and can be lightly applied for a tousled and textured look.

3. Brosh Funky Minty Shampoo Every man needs a shampoo. Brosh made that shampoo. Go get it.

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PANASONIC EH-83 POWER AIR HAIR DRYER

BABYLISSPRO LITHIUMFX+ CLIPPER BLACK & BLUE COLLECTION

Provides fast drying thanks to its’ 2500w motor. Also features ion technology to help manage frizzy hair.

panasonic.com

DON JUAN TIKI POMADE

The all-new Black & Blue collection is here! This clipper is your key to top-class cuts every time.

Inspired by the 1930’s California Tiki culture, this is enriched with natural plant extracts and ocean minerals, featuring high hold, medium shine, and a Mai Tai tropical scent.

babylisspro.com

$15.99 // donjuanpomade.com

THE GAMMA+ SKIN

ACUT ABOVE WAHL HI-VIZ™ TRIMMER The Hi-Viz Trimmer allows barbers to see

VINYL GLOVES AND BLUE/BLACK 3.2ML/5.1ML NITRILE GLOVES

their blade work,

Our disposable vinyl and nitrile gloves provide many benefits:

leading to more

• FDA Approved and Medical Examination Grade

precise cuts and

• Ambidextrous, beaded cuff, textured fingers

results.

• Powder-free

wahlpro.com

• No natural rubbers or latex

the details of

The GAMMA+ SKIN is a super powered clipper with a 7,200 RPMS super torque rotary motor and fully adjustable, ultra-close 45 mm Black Diamond Carbon DLC blade. This is Taylor Cutz approved, so you know it’s good!

$189.95 // gammaplusna.com

BEVEL TRIMMER LITE Uses a plastic body and non-removable battery, making it lightweight but still a heavy hitter.

$119.95 // getbevel.com

mysupplyguy.shop

ANDIS 0 MASTER DUAL MAGNET ATTACHMENT COMB At just 1/16th of an inch, this comb attachment allows for the closest, most accurate cut from all of Andis’s Master Clippers, including the Master Cordless Clipper and Master Fade Clipper. Featuring 11 long-tipped tines for better hair feeding, the Size 0 will ensure your fades are flawless and your tapers tight.

COCCO VELOCE PRO CLIPPER

CLOUDY X BROSH POMADE

New limited edition color, new design and comfortable grip with easy power on/off thumbshift. Digital Gap™ Ambassador graphene taper blade pre-installed. Comes with a set of eight Cocco Premium Guards.

This keeps even the thickest hair in place. The traditional native design by a textile designer from Ghana, Africa, incorporates elements such as scissors, hair dryer and comb.

$195.00 // coccohairpro.com

broshpomade.com

andis.com

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