BarberEVO UK & Ireland Issue 42 (January/February2024) by Evo Enterprises Ltd

CARLIE CARDLE MARK MACIVER FELLOWSHIP LUNCHEON & HAIR AWARDS PETER HEALY

t UK & IREL AND

Pr OjEC T ME n

| J A N / F E B 2 0 2 4 // I S S U E # F O R T Y T W O

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Create your own customised Trimmer, Clipper or Foil Shaver. With a choice of 10 colours and personalised engraving, you can customise your tools to suit your creativity, personality, and style.

THE FINAL CUT.

PROJECT MEN. PROJECT: MEN 2023 COLLECTION

Art & Creative Director// Simon Shaw. Photographer// Paul Simmons. Hair// Project: Men Team, Elettra Guggeri, Kyle Dodson, Rees Bryla, Thomas Griffiin. MUA// India Amanda. Clothing// Dynamite.

THE FINAL CUT.

HAIRCON G LO BA L A R T I ST RY

INSPIRING CONNECTIONS

SHAPING THE FUTURE

22-24 JUNE 2024 O₂ M A N C H E S T E R

JOSH LAMONACA

ALAN BEAK

SIMON SHAW

DEAN GLEESON

CAL NEWSOME

MANY MORE TO BE ANNOUNCED TICKETS ON SALE NOW! HAIRCON.CO.UK

42 DIR E C T O R S Andrew Brewster// andrew@barberevo.com David Foster// david@barberevo.com

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D E S IG N Greg Wickham// design@salon-evo.com Sarah Slater// sarah@salon-evo.com

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B A R B E R E V O E DI T O R Mairi Mulhern// mmulhern@barberevo.com ****

S A L O NE V O E DI T O R Jennifer Paxton// jennifer@salon-evo.com ****

ACCOUNT MANAGERS Mairi Cotter// mairi@barberevo.com Jane Thomson// jane@salon-evo.com ****

M A R K E T IN G M A N A G E R Nathalia Almeida// nathalia@barberevo.com ****

O F F IC E M A N A G E R Elspeth Foster// elspeth@barberevo.com ****

COVER PROJECT: Men 2023 Photographer// Paul Simmons.

A N D R E W B R E W S T E R & DAVID F OS T ER | CO - F OUNDERS HERE IT IS – 2024. WE CAN FEEL THE BUZZ OF NEW BUSINESS, NEW IDEAS, AND BRAND NEW CONTENT IN THE AIR. HERE’S A LOOK AT WHAT WE’RE PLANNING FOR 2024 – AND HOW WE CAN HELP BOOST YOUR SUCCESS, TOO. Welcome back and happy new year! We hope you had a restful and restorative festive break and are eager to get into 2024! What are your resolutions this year? And the real question, how long do you think you’ll be keeping them? We certainly ended 2023 on a high. Having the honour to be Platinum Sponsor for the Fellowship Luncheon, interviewing all the winners and VIPs in the room was fantastic. Again, a huge congratulations to all of the award winners, as well as to the Fellowship For British Hairdressing for the knockout event. 2023 was a big one for us. We celebrated 100 EVO editions, we travelled here, there, and everywhere, attended tradeshows and events all across the globe, and we can’t wait to see what 2024 brings. Now, looking forward. We

say this every new year, but we mean it! This year is going to be bigger and better than ever. We have a lot of great events on our radar for 2024, including HairCon in Manchester, for which we are headline media partner. Keep an eye out for a lot of great collaborative content that will be launching in the run up. We also are looking forward to being present at Fellowship events and education sessions throughout the year to come. And who knows, maybe an EVO on the Road event will be coming to a city near you! Stay tuned! Make sure you are following us on @barberevo on Instagram, Barber EVO Magazine on Facebook and @evoenterprises on YouTube, and follow our editor Mairi at @mairievo_ on Instagram too!

B E S H A R P. B E C O N N E C T E D .

48 WWW.BARBEREVO.COM

COPYRIGHT All work in this publication is copyright BarberEVO Magazine and Evo Enterprises Ltd. No part of this magazine may be reproduced without the permission of the publisher. © Information and product prices are correct at time of printing. Some products may not be available in all stores.

Evo Enterprises Ltd, Torus Building, Unit 6, Rankine Avenue, East Kilbride, G75 0QF UK

61 ALAN BEAK

CARLIE CARDLE

Director & Co founder RUGER. Wahl UK Creative Director

Salon Director RUGER. Insight Ambassador

HAYDEN CASSIDY VIKKI HARRISON-SMITH

MAIRI MULHERN | EDITOR

Andis Global Educator Founder UNIT 8 Studio

Owner/Lead Educator SB Barbering Academy

2024 IS HERE – AND BARBEREVO HAS HAD A SWITCH-UP! WE HAVE ALL-NEW FEATURES TO MAKE MORE ROOM FOR YOUR TALENT AND HARD WORK TO TAKE CENTRE STAGE. WE’RE READY FOR A YEAR PACKED WITH CONTENT AND CREATIVITY. ARE YOU? Team EVO are still riding the high of a successful day at the Fellowship Luncheon 2023. Myself and Jennifer, Editor of SalonEVO, had so much fun chatting to some of the brightest names in the UK's hair industry. We spoke to the award winners, founders, and PROJECT team leaders. Not to mention the new F.A.M.E Team and barbering talents for PROJECT: Men next year. More on page 16... A massive shoutout to our columnists from 2023, who provided incredible advice and guidance in everything from hairloss and styling to business management. Kevin Vorley and Pete Cranfield – it was a pleasure! And we're buzzing to have Simon Shaw and Vikki HarrisonSmith back for another year. For our fresh faces in 2024, globe-trotting educator and business owner Hayden Cassidy talks hair trends from Japan.

Carlie Cardle is our skincare expert and tells us why you should be adding skin services to your menu this year. Mark Maciver owns Slider Cuts London and shares essential business advice for 2024. Myself and the team are also super excited about our new “Of the Edition” features. We have carved out space every month for us to shout about YOU and your achievements. We’re excited to welcome our first Newcomer

MARK MACIVER

SIMON SHAW

Founder Slider Cuts London Powered by Fresha

Wahl Professional Global Artistic Director

of the Edition, Matt Pearson, Barber of the Edition Peter Healy, and Barbershop of the Edition, Dan’s Barbershop in London. We also speak to Liam Oakes about how to master the art of the photoshoot, as well as some behind-the-scenes access to some of the biggest brand’s new collection shoots.

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PL ATINUM MEDIA PARTNER

HAIRCON HEADLINE MEDIA PARTNER

S H O R TCUT S

UK HAIR AND BEAUTY REVENUE TO REACH £4.6 BILLION BY 2029 Vagaro recently analysed data from

to see the resilience of the industry

IBISWorld, which projected revenue in

despite fluctuations in the economy,

the hair and beauty sector* to reach

it's important for companies like

£4.6 billion over the next five years.

Vagaro to offer service and product

A recent Vagaro survey shows

flexibility for business owners. We

how inflation has impacted beauty

recently launched a flexible funding

businesses. 85% of respondents

feature called Vagaro Capital,” says

said they raised their prices due to

Vagaro CEO, Fred Helou.

inflation. 49% of respondents said

Vagaro Capital is a form of

their wholesale costs increased by

revenue-based funding, allowing

more than 10%, while 45% said

businesses to secure the money they

wholesale costs increased by 5-10%.

need to make improvements or grow

To ensure growth, 39% of hair

immediately, with flexible repayment

and beauty pros accessed their

options based on future sales.

savings. “While it's encouraging

Find out more at vagaro.com

TRADE. BUSINESS. EDUCATION. CULTURE.

CAROLINE LARISSEY NAMED NEW NHBF CHIEF EXECUTIVE

t UK & IREL AND

After an extensive recruitment process, the National Hair & Beauty Federation has appointed Caroline Larissey as the new Chief Executive. Formerly the organisation’s Director of Quality and Standards, Caroline is a wellknown and respected expert in her field and begins the role with immediate effect. In her time with the NHBF, Caroline is widely recognised and respected across the sector for her contributions to the development of standards, quality, and guidance to support the recognition and value of the sector. She has continued to champion the employer's and practitioners voice, acting as a conduit between the industry, professional bodies, Government agencies, departments, and ministers on issues that affect the sector. She is also an active chairperson, vice president, ambassador, advisor, and board member of various industry, Government, quality assurance, regulatory, education groups across the sector.

£5

CAL NEWSOME

| N O V/ D E C 2 0 2 3 // I S S U E # F O R T Y O N E

CHA r lie B AKeR

| N O V / D E C 2 0 2 2 // I S S U E # T H I R T Y F I V E

CHARLES ROSE TRUEFITT & HILL PAUL HEWITT JOE MILLS SYD HAYES

£5

CAL NEWSOME AND CHARLIE BAKER HAVE SIGNED TO WAHL UK’S ARTISTIC TEAM Wahl have made major moves by bringing new faces and fresh blood to their renowned UK Artistic Team. Cal Newsome and Charlie Baker, two big names in the barbering scene, have joined the likes of Alan Beak, Rhys Whitehouse and Michael Damiano, to name a few of the team, to represent Wahl in 2024. Since Charlie won Wahl British Barber of the Year in 2022, he’s proven why that title became his. From creating popular cuts with the team on stage at Barber connect and educating at Wahl’s HQ Academy, all amongst becoming a new dad, there was no question that Charlie would become a permanent member of the team.

Known for his viral content, celebrity haircuts and signature fades, Cal Newsome’s face and work are hard to miss right now. Wahl are excited to work creatively with Cal across social media, keep an eye out for the content that’s to come! Simon Shaw, Wahl Global Artistic Director said: “This is the perfect move for the direction of Wahl Education and our team of ambassadors. The additions of Charlie and Cal will bring a new dynamic to the team which is extremely exciting.” With a team standing as strong as the Artistic Team, we are excited to see what is to come in the new year for Wahl!

Caroline said: “Supporting the hair and beauty sector is my passion. This was the basis at the start of my own career over 35 years ago as a learner, then business owner. I totally understand and appreciate the challenges and successes a hair and beauty business can face, as I have experience, empathy and real understanding of our members requirements. Over the last 20 years I have dedicated myself to specifically raising quality and standards and championing the sector. “I fully understand and appreciate the diverse industries, people, influences and organisations we represent. I have had the honour of playing a pivotal role in the many changes, challenges, highs and lows the sector has faced. I feel the position of chief executive at the NHBF will enable me to support our members in achieving their full business potential by helping them to maintain safe, legal, and profitable businesses.”

HAIR IN MOTION FIRST-CLASS WITH FIRSTHAND SUPPLY EDUCATION GLOBAL CO-FOUNDERS JOSH HESTER AND FILIPE INACIO HAVE TAKEN THEIR BRAND, FIRSTHAND SUPPLY, ACROSS THE ATLANTIC TO CATER TO A LAUNCH SHOW 2024 NEW MARKET IN THE UK. BUT THAT’S JUST THE BEGINNING. Join the Hair in Motion Education team for a very special event, celebrating the launch of their global education programme. The event is an extension of the Hair In Motion education online platform, which has been exclusively designed for the hair professional who seeks more in their career. Charles Gray, Founder of Hair in Motions and Ambassador for Leaf Scissors, said about the Global Launch Show: “Join us for the Hair In Motion Global Education Launch show as we look to start 2024 with a Bang!” After 12 years in the hair and fashion industry, Charles has become one of the leading educators within men’s hairdressing across the globe with a formidable reputation and unparalleled experience to most. “Expect to see a live seminar diving into different genres and subcutures of hair & fashion put together by the team with an array of models who will then partake in a live photoshoot on stage whilst the team display who’s behind the brand and what were setting out to achieve as a team moving forward.” The Hair in Motion Education Global launch show is on January the 28th from 1pm-6pm in Manchester. Expect incredible work shared across social media throughout. Tickets are available at hairinmotion.co.uk Follow Charles and the Hair in Motion team on Instagram @hairinmotioneducation // @charliegray248

Every detail matters in Firsthand Supply’s clean product range, whether that be the materials used in their packaging, their messaging across social media, or the formulation of their physical goods – every element has value because every element reflects their mission: to create pro standard products that are as kind to the planet as they are to the skin and hair. We caught up with Josh and Filipe at the official launch of Firsthand Supply in London to find out more about their global plans. Josh told us: “Our goal is to bring the plant across to the UK first in order to start building a global community, naturally moving into consumer markets as well.” Born in North America, they have brought their people-focused brand to the British Isles, opening up and entirely new client pool. Filipe started his professional life in the coffee industry, jumping between coffeeshops before settling in a role at a local roastery. From here, he discovered how to take something from being raw and turn it into a useful product. “I learned a lot about supply chain and production,” he said. “Around the same time, I'm touring the world and I have really thick, unruly hair, so it’s never been easy to take care of that in different climates,” he laughed. After being exasperated at the lack of products that actually worked (even his partner tried to source creams for his hair), he took to his own kitchen. “For about a year, I did some research and after making 50-something different directions, I came up with our first product.” And the rest is history. Josh explained how the brand ethos and ideology has developed: “We've wanted to build this thing from a ‘hair is hair; skin is skin’ standpoint. And so, every product is unisex and gender-free. We're not trying to make something for a specific marketing purpose or to reach a certain crowd – we’re making these products because there’s a functional need

for them. People want products that work, and they want products that don’t harm. And that’s what we are.” Josh continued: “At Firsthand, we believe real care means putting people first. We help you care for how you look, feel, and live — for good. That means using clean ingredients safe for all body types and sourcing sustainably, from land to hand.” Filipe added: “What began as a passion project in a small apartment north of Boston has grown into a much larger mission. We want to see people valued through everything we do. We may have outgrown that small apartment but we're still ideating, formulating, and creating everything in house.” Find Firsthand Supply online firsthandsupply.com // Instagram @firsthandsupply

C UNITED BY THE FELLOWSHIP FOR BRITISH HAIRDRESSING ENDS 2023 WITH A BANG AT THEIR ANNUAL LUNCHEON AND HAIR AWARDS AT THE LONDONER HOTEL. AS MEDIA PARTNER, EVO HAD THE GREAT PLEASURE OF INTERVIEWING ALL WINNERS AND ATTENDEES. WHAT A NIGHT IT WAS. 2023 was a monumental year for the Fellowship, who celebrated their highest membership to date, a growing Executive Board, regional Centres of Excellence and the largest educational opportunities for their members. It was a time to celebrate the last 12 months and look forward to another fantastic year. The Luncheon was once again a chance to bring together over 400 industry guests from all over the UK, to unite and celebrate the achievements and growth throughout hairdressing. Welcoming the crowd, Fellowship President Robert Eaton, thanked the audience for their support over the last year and shared an insight into what has been happening within the Fellowship, behind the scenes and as the team gradually move further into the North – a goal set by the President himself. Rob was then joined by CEO Barry Stephens who discussed the progress through the opportunities presented by the Fellowship and thanked the loyal sponsors, brand partners and members for uniting in creativity. Alongside Chancellor Karoliina Saunders and Executive Board Members Michelle Griffin, Colin McAndrew, Simon Shaw, Andrew Barton, and

Ashleigh Hodges as well as special guest presenters, the Executive Board each shared their own vision and goals for the Fellowship, including giving the audience more information on their own journey and goals within the industry. With the anticipation building the 2024 winners announcement began, with a host of fabulous names being awarded this year’s titles and trophies. As the awards were handed out, a very poignant award remained - something special for a man whose career has spanned six decades, and his commitment to the hairdressing industry unmatched. With a room filled with many of those who have come through his creative ranks, including Angelo Seminara, Antoinette Beenders, Euguene Souleiman, Keith Harris, Sally Brooks, the Fellowship Lifetime Achievement Awards was presented to Trevor Sorbie, MBE. We at EVO had the great honour of getting to interview many of the attendees at our EVO Media Zone, as well as offering our EVO Cover Booth for creatives to come together to capture the big moment, while getting a glimpse of what it’s like to be an EVO cover star.

SCHOLARSHIP WINNERS Sassoon Scholarship – James Kendell Hairdotcom Scholarship – Naomi Brooks, The Hair Sanctuary Trevor Sorbie Creative Scholarship – Erin Marley, Rein & Co

RECOGNIZING Member of the Year – Darrel Starkey Fellow with Honours – Ashley Gamble, Emma Simmons, Marlene Lamont, Marnie Williams and Sharon Malcom Fellow with Distinction – Junior Green, Keith Harris, Darren Messias Gold Medal – Ken Picton Presidents Award – The Lions Barber Collective

ACHIEVER OF THE YEAR AWARD Clubstar Art Team – Olivia-Rose Brady

CREATiViTy

Project Afro – Hannah Marcia Larden Project Colour – Allie Harknett Project Extend – Marlene Lamont Project Men – Kyle Dodson Project Sassoon – Justine Weir

IMAGE AWARDS Snapshot Image of the Year – Sam Burnett, Hare & Bone Men’s Image of the Year – Dom Capel, Lara Johnson Lifestyle Colour Image of the Year – Angelo Seminara Afro Image of the Year – Lisa Farrall, Wig London International Image Award – Danny Pato, D&M Hair Design Image of the Year – Angelo Seminara

LEADERS OF 2023 Individual Salon of the Year – Brooks & Brooks Salon Group of the Year – Goldsworthy’s Session Stylist of the Year – Luke Benson Educator of the Year – Lisa Farrall, Wig London Hall of F.A.M.E. Award – Antoinette Beenders

2024 F.A.M.E. TEAM Elle Foreman, Tribe Salons Harry Andreou, Ventura Hair Ilaria Bellemo, Toni & Guy Stephen Campbell, Hair & Co

THE TREVOR SORBIE AWARD FOR CREATIVE AND COMMERCIAL INNOVATION Roman Sys, Brooks & Brooks

FELLOWSHIP HAIRDRESSER OF THE YEAR Tracey Ann Smith, French & Ivi

FELLOWSHIP LIFETIME ACHIEVEMENT Trevor Sorbie MBE

Photography// London Vows

MR. BARBERS AWARDS 2023 MR. BARBERS MANAGING DIRECTOR KARL FOSTER, DIRECTOR PAUL DAVENPORT, AND SHOP OWNER MARK LOVELL TOLD US WHY THE MR. BARBERS AWARDS MEAN SO MUCH TO THE WINNERS AND TO THE ENTIRE STRUCTURE OF THE BUSINESS. MR. Barbers’ experienced and friendly teams across each of their shops offer quality styles that fit each client perfectly. Karl, Paul, and Mark keep their customers and their teams at the heart of everything they do and make sure that every detail of their services delivers value for money and a welcoming environment that people will want to return to again and again. Every MR. Barbers shop is an essential part of each barber’s community, and they work to make each one a ‘local’ business where clients and visitors can feel right at home. They have shops in Stowmarket, Sudbury, Thetford, Witham, Bishop’s Stortford, Braintree, Bury St Edmunds, Diss, Enfield, Halstead, Hertford, Saffron Walden, and Stansted. Every team member is encouraged to ask questions, learn, and grow within the MR. Barbers model. Karl and the senior members of MR. Barbers support and educate far beyond helping teams refine their practical barbering skills – what these new barbers, young and old, get from the team is a community, a support network, and a chance to grow as professionals as well as human beings.

MR. Barbers Awards 2023 fostered an atmosphere of joy and pride in the grand hall of The Athenaeum on Angel Hill in Bury St Edmunds. After food and drinks, awards were handed out to some of the brightest stars in MR. Barbers. Karl said: “The MR. Barbers awards are about so much more than celebrating achievements on the night. These awards inspire barbers to work hard throughout the year, knowing that if they focus themselves, they will be rewarded. “Many of the barbers here tonight have overcome many obstacles both in the industry and in their personal lives. It is our great pleasure and quite frankly our honour to provide them with a support system that is always rooting for them; that is always finding ways to make them better at their craft and feel better about themselves.” Mark Lovell, fitness influencer, barber, and MR. Barbers shop owner, said: “We have all achieved so much this year – barbers and shop owners/ educators alike. Myself, Karl, and a group of other MR. Barbers barbers, embarked on a 100km walk for charity that impacted us in deeper ways than we ever thought possible. We have bonded

THE WINNERS Newcomer of 2023

Jordan Dent Manager of 2023

Dylan Ponty Recognition of 2023

Maria Novikov Achievement of 2023

Callum Buckle Young Barber of 2023

Finn Bedford Barber of 2023

John Fillingham Team of the Year

Saffron Walden Shop of the Year

Stowmarket Reel of the Year

Ella Hudson as a management unit and as friends as a result. Having that solid relationship between senior management is what empowers our mentees and junior barbers, showing them that life can be incredible, and barbering will keep you stable and grounded should you wish to accept.’ Paul Davenport, Director of MR. Barbers, said: “Tonight has been such a positive and uplifting evening. We love to highlight the successes of the people in our shops because they deserve to be celebrated as they embark on a career in this actually very challenging industry. They learn business acumen, they learn practical cutting skills, and they also learn how to manage their skills and capabilities in a way that helps them grow as individuals both in and out of the shop. I am so pleased for all the winners tonight and can’t wait to see where they go next. Bring on 2024 – and bring on the next awards!” We can’t wait to see who comes out on top in 2024. Watch this space… @mrbarbers // mrbarbers.co.uk

Ambassador of 2023

Joe Brown Most Cuts Barber of 2023

Mark Price Most Cuts Shop of 2023

Hertford Would you like to be a MR. Barbers Award Winner? Get in touch... Email: info@mrbarbers.co.uk to enquire how you can get involved.

COSMOPROF ASIA 2023 SETS HIGH AT TENDANCE RECORDS UPON ITS HONG KONG RETURN BACK IN HONG KONG AFTER FOUR YEARS, ASIA’S LEADING BEAUTY AND COSMETICS SHOW ANNOUNCES REMARKABLE NUMBERS, COUNTING OVER 2,400 EXHIBITORS AND 65,582 VISITORS FROM 119 COUNTRIES AND REGIONS. Cosmoprof Asia and Cosmopack Asia proved a dynamic success yet again in the 26th edition. More than 2,400 exhibitors from 44 countries and regions, 90% coming from outside Hong Kong, filled the 118,900sqm of show floor space this year. The show attracted 65,582 visitors from 119 countries and regions. This marked a remarkable 64% increase compared to the previous edition held in Hong Kong in 2019, and brought the visitor numbers close to the levels achieved in 2018, demonstrating the enduring appeal and global reach of the show. “We are honored to announce record-breaking numbers at Cosmoprof Asia 2023 in Hong Kong,” says Enrico Zannini, General Manager of BolognaFiere Cosmoprof and Director of Cosmoprof Asia Ltd. “This exhibition confirms its role as the perfect stage for brand companies, suppliers, retailers, importers, and distributors interested in new business opportunities in Asia. Together with our partners of Informa Markets we will work to create further business opportunities for companies and players of the Cosmoprof community in the region”. “We are delighted with the impressive turnout at Cosmoprof Asia and Cosmopack Asia this year, and thrilled to see so many old friends and new attendees make the 26th edition their priority. The two events were home to showstopping products, innovative services and cutting-edge technologies, while attendees also enjoyed expert sessions outlining the region’s futureforward trends, tips and trajectories. Hong Kong proved, once again, to be able to host a truly

worldwide Cosmoprof edition and remaining the region’s most effective meeting place. We look forward to showcasing the best-of-the-best of the industry here next year. ” said David Bondi, Senior Vice President – Asia of Informa Markets and Director of Cosmoprof Asia Ltd. Great satisfaction from international buyers Thanks to the esteemed buyers program, Cosmoprof Asia 2023 welcomed over 400 senior executives from 45 countries and regions including Australia, China & Hong Kong, Europe, India, Japan, Philippines, South Korea, UK and USA, out of which 200 were selected as Elite buyers representing C-level executives. Highly effective meetings were arranged throughout the four-day show, connecting suppliers and companies with shared interests through the AIdriven Match&Meet platform. "I am deeply appreciative of the organiser for extending the invitation to participate in this year's buyer program. The exhibition showcased a diverse range of brands, and I was particularly impressed by the presence of niche perfumes and personal care brands. It was a refreshing experience, unlike anything I have encountered

at other shows, and it truly excited me,” said Ms Chen Lihong, Procurement Director of Beijing Kailan Brand Management Co Ltd from China. “Cosmoprof Asia this year provided us with an exceptional opportunity to connect with these brands and pave the way for future collaborations." Mr Galib Virani, CEO and President of Supercosmetics Kenya, said: "Our trip was truly exceptional. The highlight of our experience was undoubtedly the invaluable relationships we formed with international suppliers and beauty brands. We are deeply grateful for the opportunities and insights gained at Cosmoprof Asia." Hitesh Sarda, Director of Bio-Sols India Pvt. Ltd. from India shared, “The show is a highly international and worldwide show, with exhibitors from all corners of the globe. I was particularly impressed by the focus on ecofriendly and sustainable packaging." SPECIAL HIGHLIGHTS Cosmoprof Asia and Cosmopack Asia provided ample opportunities to discover the latest trends, thanks to engaging initiatives and empowering educational sessions.

“WE ARE DEEPLY GRATEFUL FOR THE OPPORTUNITIES AND INSIGHTS GAINED AT COSMOPROF ASIA, AND WE LOOK FORWARD TO THE EXCITING JOURNEY AHEAD.” 20

• THE LEADING B2B EVENT DEDICATED TO ALL SECTORS OF THE BEAUTY INDUSTRY • BOLOGNA, ITALY FAIR DISTRICT • 21 – 23 MARCH 2024

• NEW! 21 – 24 MARCH 2024 • COSMOPROF.COM

Organized by BolognaFiere Cosmoprof S.p.a. info@cosmoprof.it

An event by

In partnership with

With the support of

A new world for beauty Bologna, Hong Kong, Las Vegas, Mumbai, Bangkok, Miami

BARBERS, BIKES AND THE ROAD HOME THIS AIN’T A NORMAL SUNDAY DRIVE. CAPTAIN FAWCETT’S RIGHT HAND MAN IS A LIFELONG OUTLAW WITH A PENCHANT FOR CHAOS. RICHIE FINNEY AND HIS TRUSTY MOTORCYCLE CARVED A TRAIL OF MAYHEM THROUGH 27 NATIONS.

DAY 1 // Brussels, Belgium - L’Atelier de la Barbière DAY 2 // Brussels, Belgium and Mönchengladbach, Germany - Les Hommes - Herr Feldmann Barbershop DAY 3 // Frankfurt, Germany - Men’s Room Barbershop - Julie’s Barbershop - Torreto Barbershop - The Man’s World DAY 4 // Lauf an der Pegnitz, Germany - Benny’s Haircut DAY 5 // Prague, Czechia - Gentleman Store DAY 6 // Prague, Czechia ˇ - U Britvy - Rebell Barbers - PenShop DAY 7 // Vienna, Austria - Royal Hair Update - Borbone Barber Club - Wipp Concept DAY 8 // Budapest, Hungary - Harley-Davidson - Black Sheep Barbershop - Selected by Klippers DAY 9 // Cluj-Napoca, Romania - Bandit Barbers - Barber Society - Mr. Friz Parlour DAY 10 // Transfăgărășan, Romania Epic travelling day!

DAY 01 // Brussels, Belgium L’Atelier de la Barbière

DAY 03 // Frankfurt, Germany Torreto Barbershop

DAY 06 // Prague, Czech Republic ˇ U Britvy

DAY 11 // Bucharest, Romania - Smart Barber Solutions - Cutlassic Barbershop - House of Barbers - Creative Barber - Smart Barber Solutions HQ DAY 12 // Lovech, Bulgaria DAY 13 // Sofia, Bulgaria - Elephant Book Store - Balkan Barber - Rock’n’Roll Barbershop - Head Hunters Levski Barbershop training academy - Brasnarnicata - Prison Bound to judge the Barber Competition

DAY 08 // Budapest, Hungary Black Sheep Barbershop

DAY 11 // Bucharest, Romania Cutlassic Barbershop

DAY 17 // Split, Croatia Mankaze

DAY 13 // Sofia, Bulgaria Prison Bound

DAY 14 // Belgrade, Serbia - Grooming Masters DAY 15 // Belgrade, Serbia - Bricko Barbershop - Berbernica Legat - Dino Barbershop - Tanko - Monkey Kings - The Barbers - Ivan Barbershop DAY 16 // Sarajevo, Bosnia and Herzegovina - Dominion Barber Shop - Alen’s Barbershop - Peljto Barbershop DAY 17 // Split, Croatia - Frapporti Vintage Barbers (FVB) - Mankaze

DAY 15 // Belgrade, Serbia Bricko Barbershop

DAY 18 // Grad Opatija, Croatia

DAY 18 // Zadar, Croatia

DAY 19 // Zagreb, Croatia

- Barba Frane DAY 19 // Zagreb, Croatia - Feš & Nobl CENTAR - ARTÙ Barbershop - Fulir Barbershop - Polyboy Barbershop - Brutal Ink Tattoo parlour - Cookie Professional DAY 20 // Zagreb, Croatia Cookie Professional Barbershop

Barbershop DAY 20 // Ljubljana, Slovenia - Brivec Barbershop DAY 21 // Venice, Italy - Ca’ Bubi Barbershop - Barbería Amato - Pitzalis Barbershop DAY 22 // Modena, Italy - Bottega Della Barba - La Barbieria di Milano DAY 23 // Milan, Italy - KAIROS LA BARBERIA (in Desenzano) - Guilty Beard

DAY 21 // Venice, Italy Ca’ Bubi Barbershop

DAY 22 // Modena, Italy La Barbieria di Milano

- Bullfrog - Deus ex Machina DAY 24 // Milan, Italy

DAY 24 // Milan, Italy

DAY 25 //Vaduz, Liechtenstein

- Scarazzini di Bagarotti A. & C.S.N.C DAY 25 // Vaduz, Liechtenstein - Pako’s Barbershop - Musti’s Barbershop DAY 26 // Mindelheim, Germany - Steam Punk Ladies of Liechtenstein DAY 27 // Munich, Germany - Hair Pomades - The Pomade Shop - The Goat Barbershop

DAY 23 // Milan, Italy Bullfrog

DAY 28 // Zurich, Switzerland - Finest Barbers - The Barber - Pompadour Barbershop (in Bern) - BARBERSHOP BUCHS (in Buchs) DAY 29 // Besançon, France - Barber & Blake DAY 30 // Paris, France

DAY 26 // Mindelheim, Germany

DAY 27 // Munich, Germany The Pomade Shop

- O'Barbershop - Gentlemen 1919 - Le Bon Marché - Barbologie - OBHQ

DAY 28 // Zurich, Switzerland Finest Barbers

DAY 31 // Paris, France to Blighty It’s been a ride on the veritable edge of insanity. A massive shoutout to Jenna for orchestrating this wild journey, and to all Ambassadors, Customers, and Distributors who added such flavour. Pure magic. I have had the journey of a lifetime, and DAY 29 // Besançon, France Pompadour Barbershop

DAY 30 // Paris, France O Barbershop

this weary old cowboy feels complete. Simply magnificent. Thank you.

20 24 TRENDS

WE LOVE THE NEW YEAR, BECAUSE WE GET TO ASK THE INDUSTRY’S BRIGHTEST STARS WHAT TRENDS THEY’RE EXPECTING FOR THE START OF QUARTER ONE. WE GET THE INTEL ON COLOURS, CUTS, STYLES, AND EVERYTHING IN BETWEEN…

Photography// Jordan Doyle (@jd_menspire)

JOSH LAMONACA Co-Founder of MENSPIRE Salon and Director of MENSPIRE Academy. We launched staright in by asking what cut trends Josh sees being popular at the start of 2024. “Mullets!” was his first word. Here’s more… “It’s on the tip of everyones tongue – everyone wants to have a go at doing them, not everyone likes them but its a trend that developed during covid when people were cutting their own hair yet leaving the back because they couldnt reach it with the scissors.” Josh continued: “What we're observing now, is that people are growing out the sides to catch up with the mullet, almost creating this soft outgrown shaggy vibe, which is super cool.” We're also going to continue to see these big heavy fringes, he told us. “The youth are desperate to keep the length in the front yet keep the sides ultra short. It has been an ongoing trend for years now, but guys want it to look super textured and full or even rich with curls!”

Why exactly will people be loving these cuts? “The way I see it is that between the ages of 15 and 25, guys tend to follow trends whether styles suit them or not because they crave the attention of fitting in and being part of a group. Between the ages of 25 to around 40, people tend to identify themselves a little more independantly and have truly found what works for them overall.” Finally, we wanted to know what cuts does Josh hope WON’T make an appearance this year? He admitted: “Well, I'm seeing a few mohawks coming back around, which are and can be pretty cool but hopefully it wont return into the V cut! One thing I would like to see again, though, is the front fade!” Find Josh on Instagram @joshlamonaca

KEEP ON TOP TOOLS OF OF TRENDS THE HOUR Josh recommends…

What tools are Josh’s gos-to for executing the most creative, cleanest cuts possible?

“People often say to follow fashion and keep an eye on the big brands and what comes down the catwalk, but ultimately it's society that shapes trends, so be attentive to the streets and observe what the different age groups are doing with their hair.

“For me,” he said, “I find myself in the past year using alot more of my razor and thinning scissors as texture has played a key part in latest trends. “Tools for me have to have the most important factors, such as quality and comfort. No doubt design is a bonus but thats more a fashion, what is most important is function.

“Hair icons can also come in the way of actors, sportsmen, musicians... They tend to have an influential impact on society.”

“Of course, we have our own merchandise at MENSPIRE which you can find all online. Clippers-wise, I am currently enjoying using the Gamma+ range for its sheer power and precision.”

JJ SAVANI International Artistic Director, Session Stylist, and Educator. For the short cut, I see the Buzz cut being very popular as the number of clients that are requesting this has gone through the roof. This, combined with a high to mid skin fade and sharp shape up. Longer lengths, I see side bangs making a big come back, as donned by the models of Prada at the last fashion week. Think: a messier side parting with a lot more length of hair on the fringe and sides. For curly and textured hair, I am seeing people experimenting a lot more with keeping these naturallooking with a more mid length and keeping more of a square layered

Ikonic Collection Hair// JJ Savani. Photography// Liam Oakes.

COLOUR PEDRO PLASTIC Founder Krib Hair Studio, L’Oréal Pro and Pulp Riot Educator and Booksy Ambassador. Stay on top of hair and fashion trends by following the most hyped fashion magazines and session influencers. I predict 2024 will include rich coppers and pinks, such as cowboy copper or vibrant orange. Reds are also hyped for next year. On the other hand, vibrant shades in contrast, like neon pink, neon yellow, and greens, will definitely be a massive trend for designs. We can already see an increase in interest in vibrant shades mixed with natural browns, coppers, or blondes in the last trimester of 2023. Unlike last

year, however, where cool tones were the most-wanted, last seasons in fashion showed us that warm tones can add more vibrancy to your skin tone. Educating your clients on how to maintain their hair colour at home is essential. Always recommend that your clients protect their hair at home using K18 shampoo and leaving mask treatment, rinse their hair with very cold water, and use low heat tools or hot tools designed to protect the hair, such as ghd platinum +. Behind the chair, I love to use Pulp Riot semis for my vivids.

shape to frame the face whilst styling them with a glossier product. When it comes to protective styles, I predict a lot more of my clientele coming back with braids this time of year and getting creative with the designs and patterns these braids are made in. I think these styles will be popular as I have seen them be worn by various influencers and celebrities. Being such a social media-driven and influenced generation, clients will see these looks on their phones and want to recreate instantly. It’s all in the palm of our hands.

CUTS JAMES FORTE Denman Stage Star 2021, Trendvision Awards Finalist 2023.

In early 2024, short hair trends lean towards buzz cuts, medium-length hair embraces old money-inspired styles, and longer hair looks stylish with a slicked-back appearance among men. Timeless buzz cuts, popularised by numerous celebrities – especially Nick Jonas – are inspiring people to adopt this classic style. Keep an eye on the resurgence of oldmoney-inspired looks as men embrace more stylish dressing, and mid-length hair makes a comeback. Think of Cristian Bale circa American Psycho. Many of my clients are growing their hair to achieve a slicked-back look as well – and when executed properly, it undeniably looks fantastic. The inspiration for this comes from the likes of Charlie Hunham with his longer looks. On the flip side, the ‘90s center parting is staging a comeback, reminiscent of the style embraced by figures like Leonardo DiCaprio. For tools to execute these looks, I rely on Andi’s master cordless clippers for effortless cutting in shorter styles. When creating old-money hairstyles, my go-to is the Wings scissors, providing top-notch precision. The ghd Helios dryer is my choice for quick and efficient hair drying on busy days. When it comes to brushes, I consistently opt for Denman brushes, particularly the D3 or D200 Skeleton Vent brush for gents, effectively stretching and directing the hair as needed.

STYLES RYAN LEWIS Owner of Club Thirteen Hull, STMNT Grooming Ambassador, Hair Repair Club Ambassador, Matakki Scissors Ambassador. After the popular revival of ‘90s trends in both hairstyles and fashion in 2023, I think a shift is on the horizon for 2024. The fashion scene is gradually embracing a more ‘00s aesthetic, with iconic brands like Ed Hardy and Von Dutch making a comeback— which I love! This trend isn't limited to clothing; the hair industry is also set for a transformation. While mullets have been prominent recently, there's a noticeable shift toward a softer and more balanced versions of the iconic style, leaning into the longer rock looks reminiscent of the ‘00s, think Luke Pritchard during the release of "Inside In/Inside Out." For those seeking a shorter, lowmaintenance style with a touch of character beyond the conventional skinfade, I think a masculine pixie cut is poised to gain popularity. This cut retains a soft square shape that complements masculine face

structures. It echoes the short crops commonly found in barbershops but introduces a less uniform fringe, opting for a jagged, dishevelled style. Imagine blending David Beckham's boyish style from 2002 with Paul Mescal's current messy fringe, and you'll be on the right track. Classic styles are also making a robust return in barber shops. Timeless side parts, pompadours, and slick backs are indeed classics that never truly go out of style. Similar to their resurgence about a decade ago, possibly influenced by the widespread popularity of shows like "Suits," these styles are undeniably making a comeback. This resurgence is likely fuelled by the growing acceptance of longer hairstyles among both barbers and clients. If you're interested in exploring some fantastic classic styles, watching Babylon is highly recommended!

KNOW NO BOUNDS in 2024 HAYDEN CASSIDY IS OUR NEW COLUMNIST! ANDIS GLOBAL EDUCATOR, BUSINESS OWNER, MASTER BARBER, AND INDUSTRY ICON HAS TRAVELLED TO EVERY CORNER OF THE WORLD, SHARING EXPERTISE AS SHE GOES. WE’RE THRILLED TO HAVE HER AS OUR NEW COLUMNIST FOR 2024, WHERE SHE’LL TALK ABOUT HER TRAVELS AND INVITE YOU INTO HER WORLD. THIS MONTH, WE JOIN HER IN JAPAN. Photography// Mizutani

I’ve always felt inspired by travel, seeing new places and meeting new people. One of the reasons I embarked on a career in the hair industry was the exhilarating idea that with a scissors and comb, I could use my skills in any part of the world to connect with people and their cultures. Throughout the past nine years, I’ve had the opportunity, as a hair educator, to visit almost every corner of the globe. This year, one of my highlights was traveling to Japan with Mizutani. My partner Dani accompanied me on the journey. She works in the fashion industry and is a lover of creative expression, so we spent a lot of time before the trip researching the best areas to visit for art, culture, and inspiration. We landed in Tokyo on the 31st of October, and from the moment we stepped off the plane, we felt inspired. Tokyo is a city bursting and alive with excitement and energy. In fact, after a 15-hour flight, we were a little overwhelmed at first, but nothing a threehour nap couldn’t sort out.

We decided to head into Shibuya on our first evening and encountered bustling streets of young people greeting and taking pictures of each other, dressed in their favourite Halloween costume. As an Irish person, celebrating Halloween is nothing new to me as the celebration – also known as Samhain – originated in Ireland. This, however, was on another level. Our first interaction was with a giant ET while five suited and booted Jokers sat on a bench smoking and looking on. The streets were thronged with characters from film and literature. It was a visual feast. The trip continued to surprise and inspire us every day after. We managed to explore parts of Tokyo, Kyoto, and Osaka during our time in Japan. What was striking to us, is how the Japanese preserve and celebrate their culture through the arts, their architecture, spirituality, food, and environment. In terms of style, the Japanese people seem to embrace self-expression more than any nationality I’ve encountered before.

Although they are probably the most polite and courteous people I’ve come across, there is a confidence – you might even say a sense of rebellion – in how they express themselves through their style. From what I could tell, Japanese people aren’t afraid to be bold and they embrace difference. Creativity and innovation seem to be a part of daily life. I admire this so much – and strive to do this myself. This trip has inspired me more than I could ever have imagined and has also reaffirmed my original purpose for pursuing barbering: to connect, travel the world, to learn and be inspired. I was sad to leave this beautiful country, but I’m also so motivated and excited to bring what I’ve learned from the experience into my work and life! Keep up with my travels on Instagram @hayden_cassidy

TRENDS FROM ACROSS THE OCEAN 1. Short and textured The first trend is really inspired by the ‘90s. I see a more modern edge to it, really short, choppy, and styled for a really lived-in look.

2. Colour People are becoming more confident about experimenting with colour – especially in shorter hair. I’m loving the painted designs on buzz cuts. There's a lot of bleach going on as well – frosted tips and grown out yellow toned looks are really becoming a thing.

3. Disconnection More people are choosing to go for edgier styles. I’ve seen a lot of disconnection with longer hair, undercuts, bowl cuts and

disconnected tapers. It’s something I noticed in Japan, especially in longer hair. Styles like curtains and bowls were particularly popular.

4. The wet look I love the wet look, which is using gel to set the hair. I saw so many people with this classic style when I was over there and just love it. So, I think the slicked look will also come back..

5. The buzzcut The buzz cut has made a comeback and we’ve really stepped away from a classic skin taper and shape up. People are enjoying more outgrown buzz cuts and natural edges. I’m here for it! I recently did a test shoot with a really cool model. The look I created on him was inspired by my time in Japan.

Photography// Declan Kelly Stylist// Dani Behan Model// Minseo Wing

GROWTH BEYOND THE CHAIR AARON OTTLEY HAS CUT HAIR ON GOOD MORNING BRITAIN AND STAGE EDUCATED WITH GAMMA+ AND BROSH. WE SPOKE TO THE BARBER STAR TO FIND OUT HOW GOULD BARBERS HAS HELPED HIM TAKER HIS CAREER BEYOND THE CHAIR.

“GOULD BARBERS ISN’T JUST A BUSINESS – IT’S A FAMILY. EVEN WHEN YOU GET TO SENIOR LEVEL, WHERE YOU’RE SUPPORTING AND MANAGING YOUR OWN TEAMS, YOU STILL HAVE THAT SAME COMPANY-WIDE SUPPORT.”

Aaron’s career has gone beyond the shop since starting his relationship with Gould Barbers. Internally, he was shortlisted in the top six for The Gould Awards 2023. Externally, he’s ventured into TV and stage education, working with some of the finest brands in the business. How did it all start? With Gould Barbers. “The team is so supportive when it comes to moving into the events scene. I've cut hair for Brosh for styling on stage as well as Gamma+, who I really believe are switching up the industry. It is these kinds of experiences that makes Aaron believe that he can educate himself and others in every aspect of the barbering industry, whether it’s traveling, stage educating, barbershop cutting – any opportunity that comes in the hair industry. “I never considered doing stage cutting because it is so different from working in the shop, but now, it’s my norm.” Let’s not be remiss, though. Gould Barbers presents opportunities to grow within the barbershop setting as well, going from junior all the way up to shop management. “I have been able to refine every aspect of my career. This isn’t just a business – it’s a family, which means that they treat everyone under the Gould Barbers umbrella as though they were their own. Even when you get to senior level, where you’re supporting your own teams, you still have that same company-wide support.

“From an everyday perspective, the team want to check in with managers to make sure everything is running smoothly. We hold regular Zoom meetings and shop visits to make sure we have the tools and resources we need to develop ourselves and our barbers.” Trained barbers and founders of Gould Barbers, Leigh and Darran Gould, have been cutting hair for over 25 years. In that time, they have grown from working in their own eight-chair barbershop in King's Lynn to now running the UK's largest barbering brand, with nearly 50 shops opening in Tesco’s across the country. Aaron said this internal growth and partnership with Tesco enhances the opportunity to grow as the company grows. “If you want to try a new location and see what different clients like in different areas, you can do that easily with Gould Barbers. There is so much scope to grow. “It doesn’t matter if you want to succeed in the barbershop or on stages across the globe, Gould Barbers will help you get there. They know which doors need to be opened and have the connections to help you do that.” Aaron reminisced: “When they messaged me directly on Instagram, I’m glad I asked for more information because now my career has gone to heights I didn’t know were possible. Honestly, in my wildest dreams!” Find Gould Barbers on Instagram @gouldbarbers // Aaron is @barber.boy

“I NEVER CONSIDERED DOING STAGE CUTTING BEFORE WORKING WITH GOULD BARBERS BECAUSE IT IS SO DIFFERENT FROM WORKING IN THE SHOP, BUT IT’S MY NORM NOW.” 30

Become the Best! At Gould Barbers we’re on a mission, to become the UK’s Best Barbering Brand. Every one of our over 200 Barbers is chosen on quality and their customer service attributes. Together we’re forming the UK’s Largest Family Barbershop. We offer barbershops with high footfall paired with unique training & career development opportunities. As we enter a new phase of growth we would love to welcome you to our Family Barbershop.

Darran & Leigh Gould GOULDBARBERS.CO.UK/CAREERS

LEVEL UP YOUR EDUCATION By VIKKI HARRISON-SMITH

THIS IS WHAT 2024 IS LOOKING LIKE FOR OUR COLUMNIST AND MASTER EDUCATOR VIKKI HARISSON-SMITH. SHE SAYS HOW YOU CAN BOOST YOUR OWN SKILLS THIS YEAR, AND KNOW HOW TO USE YOUR OWN EXPERIENCE TO ENGAGE OTHERS. It’s no secret that I’ve wanted to create an online platform for a number of years, so my focus for 2024 will be there. It’s one of those things for me, where I take a step forward and 10 steps back, just because circumstances and time have stood in the way – up until now. I have so many tutorials and tips to get out there and I know it will help barbers of all levels. I’m going to go down a slightly different route to other online academies and show barbers how I deal with day to day hair problems like growth patterns, male pattern baldness, making hair that doesn’t work, work – and so much more. I want to be real and share my experiences and knowledge and normalise difficulties we face as barbers. I’ve seen and experienced a lot in 30 years believe me I’ve made mistakes along the way that not only have I learned from but worked out solutions for. My first step is to release the longer hair program I filmed so long ago. I need to take my own advice on this one and just get it out there

with no overthinking or fear! I want to be real and simplify everything so my videos will be easy to follow for beginners to experienced barbers. To succeed as a barber this year, I recommend focusing on being an all-rounder. That means offering great customer care, plus consultation is super important to retain clients. Look for workshops on areas you need to develop or speak to your teachers at college or academy about it so they can give extra tutoring on areas you feel need more work. Usually, everything just needs time to click and the only way to get better is to constantly be on the tools. If your academy is struggling to get clients to try to get them yourself, post on socials, ask family and friends, go around local businesses, pull in favours from everyone. Push, push, push so you can cut, cut, cut!

What key elements should barbers be educating themselves in this year, I hear you ask! Well… With all-inclusive barbershops on the rise, I’ve always said a foundation in basic hairdressing is essential to understand shape, managing and sectioning longer hair when cutting and blow drying longer styles. Stand out from the the norm by being able to tackle any style that walks through the doors. So many barbers turn away revenue because they are scared to challenge themselves. Don’t be that barber!

WANT TO BECOME AN EDUCATOR? THIS IS HOW… I would first of all suggest running a few workshops from their shop, maybe a look and learn and then the second a hands on. Ease into teaching bigger group sizes and see if it’s something you enjoy. Secondly approach a college or academy to see if they need any trainers, I recommend starting an assessing qualification to get to grips with the process of assessing qualifications. I did a PTTLS (Cert Ed) alongside teaching at a college it really underpinned and widening my knowledge of teaching. Being a good barber alone doesn’t make a good teacher. I learned so much about the runnings of an educational establishment working in a college. Started from the bottom and worked up gaining so much experience along the way. I couldn’t have opened up SB and been successful without that prior knowledge and experience.

GAMMA+ CYBORG METAL CLIPPER Vintage style and high-tech design, offering cuttingedge technology and innovation. No need to worry if you're right-handed or left-handed because the Gamma+ Cyborg comes with two customizable levers (floating or click), with one customizable lever for each side.

ARTERO ONE LEFTY

MORGAN’S BRAZILIAN ORANGE BEARD OIL

This versatile tool texturises

finger rest.

A refreshing beard oil infused with a blend of 100% natural oils that helps to soften and nourish your beard with a Brazilian Orange fragrance. It soothes and hydrates the skin beneath, and helps to promote healthier beard growth.

£87.41 // artero.com/uk

£16.50// morganspomade.co.uk

and glides for all types of cuts. Features 440C steel alloy, super sharp with concave blades. Hardness of the steel is 57HRc +/-1 with srew connections and

£230.00 // gammaplus.co.uk

EVO ÜBERWURST SHAVING CREAM

ACUT ABOVE APOTHECARY 87 CLASSIC HAIR KIT A hair styling kit full of everything you need for classic men's hairstyles. Packed with a selection of our classic, wet finish styling products, and the infamous Kent Folding Comb.

BaByliss PRO’s hero grooming products – the signature Super Motor Clipper and Super Motor Skeleton Trimmer – have been redesigned with a new dual battery system and charging dock for quick charging and unlimited cordless runtime.

Clipper £360.00 / Skeleton Trimmer £300.00 // babyliss.com

£11.99 // evohairstore.com

MIZUTANI SCHOREM MASTER BRUTALIST

STMNT CARE BEARD OIL

The Art Craft Collection "BRUTALIST" is now available in "SCHOREM MASTER" series. Expressing the flow and appearance of good old things with advanced craftsmanship.

Soothes the scalp and strengthens the hair while nourishing and balancing the moisture content of dry hair and beard. Leaves the hair with a lightweight and silky feeling, working as a cutting aid and suitable for hot towel services.

global.mizutani-scissors.com

£38.00 // apothecary87.co.uk

BABYLISS PRO SNAPFX CLIPPER AND SKELETON TRIMMER

A rich shaving crème that transforms into a cushioning mousse on the skin. Conditions whiskers for softer stubble and lubricates skin for easier shaving. Helps to reduce shave burn and rash.

stmntgrooming.co.uk

RE.SOLVE EYE SERUM

THE BALDY CAPE

Addresses puffiness and fine lines around the eyes. A combination of active ingredients and the metal massage ball contained in the pen gives clients the confidence to look their best at any time of day, within minutes.

Inspired by none other than our Ambassador Mr Daren Heywood Kenny AKA 'Baldy' The cow print cape pays homage to his iconic Cow Print Denim Jacket.

resolve-skin.com

£20.00 // capegang.co.uk

PETER HEALY IS SCOTLAND’S BEST BARBER AND HAS THE SKILLS AND ACCOLADES TO PROVE IT. AS OUR BARBER OF THE EDITION, HE TOLD US WHAT IT TAKES TO BE AN AWARD-WINNING BARBER AND WHY ENTERING COMPETITIONS IS A SURE-FIRE WAY TO ELEVATE YOUR CAREER. This award-winning barber is an educator, senior stylist, and manager of one of Scotland’s mostloved barbershops, Sovereign Edinburgh, and the Sovereign Academy. The Sovereign moto is, give someone a good cut and they’ll look good for a short while; teach them how to style and maintain their look at home and they will always look their best. It goes without saying that Peter thrives in every aspect of this. Take one scroll through his Instagram (@healyhair_) and see medium to long styles that are easily altered to suit the face shapes of whoever sits in his chair – or whichever model features in his collections. This barber is the Master of the Crop, using refined shear and clipper skills to elevate this classic men’s style. We’re talking clipper designs, colour, and lived-in styling. We love his ‘Life in Monochrome’ cuts especially. Also what he refers to as, The Healy Effect. What really sets his work apart, though, is his ability to seamlessly blend (pun intended) elements of contemporary and vintage styles like mullets, short mohawks, and slick backs. These creative cuts ooze effortless style. 2023 was an incredible year for Peter. At the Scottish Hair & Beauty Awards, he was titled Scotland’s Best Barber 2023 and Scotland’s Best Male Stylist in 2022. What opportunities has this award brought his way? “Winning an award has not only enhanced my business and industry recognition but

significantly boosted my confidence in both personal and professional aspects of my life,” Peter told us. “It has opened doors to share my skills with others, showcase my expertise in shows and media, ultimately getting my name out there for even greater opportunities and I’m looking forward to the doors that will open as I continue to grow and evolve in the industry.” Is entering competitions a good way for barbers and barbershop owners to channel their creative juices and let themselves ‘let go’ creatively? “Entering competitions is an excellent way for barbers and barbershop owners to unleash creativity. It encourages them to experiment with innovative styles, techniques and express their unique artistic vision. “Competing is a liberating experience that injects vitality into the craft. Additionally, the competitive environment can push you to exceed your limits, contributing to personal and professional growth.” What about his plans for 2024? “As the Manager behind both Sovereign barbershop and the Sovereign Grooming Academy in Edinburgh, my primary focus for 2024 is to passionately share my expertise and inspire the next generation of barbers. I am committed to enhancing Sovereign’s experience and influence by expanding our business, Through mentorship and exceptional service, we aim to set new standards and leave an indelible mark in Scotlands Capital.” 

PETER HEALY AGE// 22

LOCATION// EDINBURGH

BARBERSHOP//

SOVEREIGN GROOMING

YEARS CUTTING// 6

“MY PRIMARY FOCUS FOR 2024 IS TO PASSIONATELY SHARE MY EXPERTISE AND INSPIRE THE NEXT GENERATION OF BARBERS.”

PEB ATER HEAly RBER FOCUS 37

READ BETWEEN THE LINES Peter tells us where inspiration came from for his 2023 SHABA winning 'Read Between the Lines' collection. He won the title of Scotland's Best Barber at this year's ceremony. "It draws inspiration from the intricate surgical lines embedded in each haircut. Just like the precision of these lines, the title encourages viewers to go beyond the surface and explore the deeper layers, inviting them to appreciate the artistry beneath. “Read Between the Lines” transforms chaos into beauty, slicing through the ragged befores to unveil hidden elegance." •

“COMPETING IS A LIBERATING EXPERIENCE THAT INJECTS VITALITY INTO THE CRAFT. ADDITIONALLY, THE COMPETITIVE ENVIRONMENT CAN PUSH YOU TO EXCEED YOUR LIMITS, CONTRIBUTING TO PERSONAL AND PROFESSIONAL GROWTH.”

PETER'S TOOLBOX This is what was in Peter’s toolkit when executing the winning SHABA collection.

Wahl Magic clip “Wahl’s cordless magic clip was my first clipper and has always been my go to and is a must have tool that i consistently recommend to my new students and anyone entering the world of barbering. Its perfect weight allows for an effortless flicking out motion, making it ideal for achieving them clean blurry fades.”

Wahl Cordless Detailer “Wahl’s trimmer is a close cut yet handles bulk with ease it’s perfect for design work, providing the precision needed for sharp shape ups and clean line ups. Its versatile capabilities make it an essential tool for achieving intricate and precise details within you’re work.”

Braun Series 9 “The Braun Series is a hidden gem and an absolute powerhouse in the realm of foil shavers. Its cutting edge technology and exceptional performance consistently deliver a clean shave. It effortlessly removes stubble without the mad noises/ vibrations.”

Matakki scissors “Matakki scissors empower me to achieve clean, precise cutting. Their comfort, control, sharpness, and quality build is everything I look for.”

JRL Forte Pro Hair Dryer “I love using the JRL Forte hairdryer for its lightweight, compact design ideal for travel. The self cleaning feature adds to the convenience, making maintenance a breeze. The diffuser attachment remains a favourite , allowing me to lock in and enhance curls and texture effortlessly.”

Images// Brian Hayes.

SHABA 1 2 T H S C O T T I S H H A I R & B E A U T Y AWA R D S

The Grand Ballroom at the Glasgow Hilton Hotel was ablaze with style and sophistication as the crème de la crème of Scotland's hair and beauty industry gathered for the much-anticipated Scottish Hair & Beauty Awards (SHABA) on October 1, 2023. This annual event, hailed as Scotland's most prestigious in the industry, saw a record-breaking participation of over 400 salons and barbers from across the country. The SHABA Awards, renowned for celebrating excellence, innovation, and sheer talent in the hair and barbering sector, once again delivered a night of glamour and recognition. Attendees were treated to an evening of excitement, anticipation, and celebration as winners were crowned in various categories, showcasing the outstanding contributions of Scotland’s vibrant industry. In the highly competitive barbering category, the following establishments emerged victorious, standing out among the exceptional nominees. The winners chosen by our panel of judges including Alan Beak & Adam Sloan, represent the pinnacle of skill, creativity, and dedication within the Scottish hair and barbering community. Their commitment to excellence has not only set them apart but has also raised the bar for the entire industry. The SHABA Awards have become a beacon of inspiration for professionals and enthusiasts alike. This year's event not only celebrated the outstanding talent within the industry but also served as a platform for networking and fostering connections among like-minded individuals.

Entries for SHABA 2024 open 5th of Januray 2024

SAM WALL ONE TO WATCH AWARD Robbie Kenny

LIFETIME ACHIEVEMENT Alan Edwards - Alan Edwards Glasgow

BEST APPRENTICE BARBER Spencer Kinloch - Lovetts, Aberdeen

BEST WET SHAVE Denise Fyvie - The Men’s Emporium, Aberdeen

BEST SOCIAL MEDIA/ INFLUENCER Kyle Ross, Sovereign, Aberdeen

BEST BARBER COLOURIST Lizzie Johnson, The Angry Barber, Elgin

BEST BARBER SHOP Aaron Michaels, Livingston

BEST BARBER Peter Healy, Sovereign, Edinburgh

MATT PEARSON

Photography// Sam Lindley.

AGE// 35

LOCATION//

DERBY, ENGLAND

BARBERSHOP//

PILLAR HAIR COLLECTIVE

YEARS CUTTING// 7

MAT T PEARSON NEWCOMER EVERY ISSUE, WE’RE GOING TO SPOTLIGHT A NEW TALENT IN THE INDUSTRY. THIS EDITION, WE SPEAK TO MATT PEARSON, A BARBER AND STYLIST WITH IMPRESSIVE NATURAL FLARE FOR CONTEMPORARY CUTS USING RAZOR, SCISSORS, AND CLIPPERS. WHAT’S THE KEY TO THE PERFECT MID-LONG CUT? SECTIONING! 40

MATT’S TRENDS

Creative cuts are on the horizon, with – it’s all about mastering the grow-out. From buzz cuts to mullets, this is what Matt reckons will be big in 2024.

Techno Mullet

Matt started his career in hair at 28. “I was always curious about the art of doing hair, but never wanted to go through an apprenticeship, so moved onto other things.” The pull remained strong, though! “In hindsight, doing my training later probably worked better because I've had a different way of approaching it. Having more life experience means I find it easier to chat to people, to connect with other professionals, build my business, and invest the time it takes to refine the craft. This natural talent has achieved a lot in just seven years. Founder of Derbyshire-based The Pillar Hair Collective, Matt’s approach to running a business as clean as his cuts themselves. Services rtange from medium-length services, which cater to any style that falls between a 0.5 clipper grade to anything that sits on the jaw line. Matt also offers short services with are skinfades and zero clipper cuts as well as beard shaping and other grooming add-ons. “The Pillar Hair Collective represents more than a haircut; it is an era. As human beings, we go through eras, and we embrace those eras through hair, creating change as we change too.” Matt told us that he keeps himself on his toes and on the pulse with new trends by booking in time for a collection photoshoot every six weeks or so. “I try to make every cut new and get involved in something a bit different with other stylists.

“This encourages me to keep learning and upskilling so that I can execute really cool shoots.” What’s the focus for 2024? “From the shop perspective, I’m looking into skincare and grooming more. I think lad-ish barbershops can be a bit dated, so The Pillar Hair Collective was developed as a way to welcome every person into the shop whether they want a short cut or long – or colour. “Skincare isn’t exclusive to salons and feminine clients, so I think it’s a great business technique to educate more on that side and elevate the services and beard add-ons that we have in the shop currently.” From the photoshoot and more creative perspective? “I’ll still be learning and researching unique styles. I think the key to refreshing every shoot and collection, is taking a trend and then remoulding it to compliment the model or client’s face shape and personality. A shoot vision always starts out as my own, but it’s important to have a fluid mindset that leaves space for creative interpretation when you see the faces you’re working with.” We urge you to take a look at Matt’s incredible work – find him on Instagram @mattpearsonhair // The Pillar Haiur Collective is @pillarhaircollective

New school / old school. This isn’t going anywhere. At Pillar Collective, we’ve been playing around with longer grow-outs featuring short-and-choppy on the top and longer shapes around the ears and neck. This is a great gender-fluid style. Statement disconnection with shaved round the sides to keep this style standing out. Taking into account personal styles, likes / dislikes, interests, etc… helps us to tailor a haircut specific to the individual. I’ve loved mixing the oldschool shaggy mullet with a a more modern taper to enable easier styling for the client! For a more severe, ‘80s mullet, clipper the sides down to shape the side of the head.

Mid-length Classics Curtain bangs to frame the face works for masculine and feminine presenting people – the base of a ‘90s Leonardo DiCaprio style. you’d be surprised what you can achieve with some scissors and salt spray! Razor work can add the texture and dimension to flatter, thinner hair.

Pixie Bobs With a twist… don’t be afraid to cut close to the face to frame and let the back do the work. Get creative with the side burns on men, and create a faux sideburn on women by cutting around the ear and creating a curve with some clay. This is a nice opportunity to do some colour placement around the face and ears – I’m getting to know the colour ranges from evo more now and want to get more colour skills in in 2024.

DAN’S BARBERSHOP

EST// 2020. BARBERS// 3. LOCATION// 102 LOWER MARSH, LONDON. CHAIRS// TAKARA BELMONT APOLLO 2 ICON. INSTAGRAM// @DANSBARBERSHOP.LONDON. BRANDS// BABYLISS PRO.

{B A RBERSHOP F OCUS} WE TAKE A LOOK INSIDE ONE OF THE UK & IRELAND’S MOST PROMISING BARBERSHOPS. LONDON-BASED DAN’S BARBERSHOP BRINGS COMFORT, QUALITY, AND STYLE TOGETHER TO CREATE A UNIQUE BARBER SPACE THAT DELIVERS THE FINEST EXPERIENCES AND THE COOLEST CUTS. 42

THE ETHOS

THE LAYOUT

The combination of an entrepreneurial mindset and working as a skilled tradesman suits Dan and his very extrovert personality down to a T. After working his way up through the industry for a number of years – from improving his tekkers and building his client list to appearing on TV, travelling, cutting, and training across the world – it was time for Dan to branch out on his own. “My wife Gemma and I opened Dan’s Barbershop in July 2020, and haven’t looked back since! “We offer a full service menu, ranging from haircuts and beard trims to a selection of luxury appointments, such as beard colouring, hot towel facials and traditional cut throat shaves.” Dan is proud to cater for everyone, no matter the style, age or background. “All our services have a contemporary twist,” he explained. “Our goal is to make sure a client’s cut is easy to style at home and grows out well for as long as possible.” Every client is offered a complimentary Hiver beer, homemade ice tea, or Glenfarclas single malt whisky with every appointment. “We’re a business built on love – for the industry, for client satisfaction, for happy and content staff, and of course for banging haircuts and beard trims!” There’s no point trying to reinvent the wheel, Dan told us. “To rip-off Spider-Man, we’re just your ‘friendly neighbourhood’ barbershop!” Ultimately: “Visiting Dan’s Barbershop is good for your mental health,” Dan said. “We’ve created a warm, inviting environment where you’re greeted like an old friend who we’re delighted to see.”

Building the perfect barbershop interior means championing aesthetics and style as well as practicality and quality. Dan explained: “Barbering comes with occupational hazards, so all fixtures, fittings and furniture needed to be heavy duty to withstand all the wear and tear and mess we make cutting hair. “I selected a lot of natural materials for core elements (wood, leather, metal, ceramics) because they develop a patina and age well, rather than cheap and cheerful plastics that look awful as soon as they get scratched or covered in hair.” Let’s talk layout – how does Dan section off the different areas of the shop? “We have an open plan layout and use large, backlit mirrors to extend the space and make the shop feel larger than it is. “We’ve also incorporated a lot of integrated storage so when the shop’s busy it doesn’t just become a cluttered mess.” Each barber station has been designed as a luxurious, private space to unwind in. Dan continued: “However, the layout of the shop is as such that we can swing all the chairs to face each other for a good group chat on the weekends football results!” 

“VAGARO IS FAR MORE THAN A BOOKING PLATFORM. IT MAKES US MORE EFFICIENT, MORE AGILE, MORE PROFITABLE AND ENABLES US TO DEVOTE THE MAJORITY OF OUR TIME AND ENERGY TO CUTTING HAIR AND MAXIMISING CLIENT EXPERIENCE RATHER THAN ADMIN TASKS.”

THE MANAGEMENT Dan explained that the power of great management software – whether that’s money management, marketing, payments, or scheduled appointments – cannot be underestimated: “Clients want to control their own appointments rather than being at the mercy of chance and potentially long queues.” What’s Dan’s tool for greatness? Vagaro. He gave us the inside scoop: “Vagaro is far more than a booking platform. It makes us more efficient, more agile, more profitable and enables us to devote the majority of our time and energy to cutting hair and maximising client experience rather than admin tasks. “Firstly, having all of Vagaro on a mobile app is incredibly useful in a busy bustling barbershop. We’re able to seamlessly integrate Vagaro into other third party software we use, such as Xero for our accounts and a ‘Book Now’ button on Instagram. “From a client perspective, I love hearing how easy it is for them to book, reschedule, and cancel appointments. Clients being able to take ownership of their own appointments takes pressure off us and reduces no-shows. “It is also fantastic that Vagaro is now integrated into Apple Maps and Google Maps so clients can book directly with us after a quick location-based search for barbershops nearby. “I’m very appreciative of having an email marketing tool to communicate with clients. We use this feature to provide updates and announce seasonal offers, whilst also nudging lapsed clients back into the shop when they're overdue a trim. “Finally, as a business owner, I really like the interactive dashboard as it enables me to analyse our performance as well as track and interpret sales data and plan for the future.” •

NEED TO KNOW

“WE’VE ALSO INCORPORATED A LOT OF INTEGRATED STORAGE SO WHEN THE SHOP’S BUSY IT DOESN’T JUST BECOME A CLUTTERED MESS.”

FURNITURE// Takara Belmont Apollo 2 Chairs, REM Kiko Sinks, Custom-made Barber Units, Ayala Wood 1 Semi-Circular Backlit Mirrors. PRODUCTS// Captain Fawcett, Yellow Gorse, Dark Stag. TOOLS// Dyson, Panasonic, Passion Scissors.

WHAT’S NEXT? “2023 has been an incredibly successful year. The barbershop is now fully established with our three incredibly talented and experienced barbers – myself, Luca and Francesco – building an ever-increasing database of regular clients. "We’ve won more awards, developed an excellent industry reputation, gained loads more new clients (all those five star reviews!), increased revenue and increased profit – all while having a shed load of fun! So 2024… more of the same please!"

EVO IN THE CITY NEWCASTLE

EVO’S SPOTLIGHT ON THE BEST UPAND-COMING SHOPS IN NEWCASTLE.

Mr Tilly’s Company Director, Phil Tilly, has just opened a second shop on Chillingham Road: “We’ve created an avant-garde-inspired space in terms of the artwork. This is a theme that runs through both barbershops, solidifying this creativity and brightness as a key part of the Mr Tilly’s brand. We are a very creative hub and like to source artwork and décor from local creatives to really add that home character. “The concept for both stores is to inspire and leave any client that passes through feeling like they’ve had an experience. The interior and atmosphere plays a big part in that creative culture which we breed. Our style is unique – when you walk through the door, you know you’ve arrived.” The first shop on High Bridge,

MR TILLY’S // HIGH BRIDGE & CHILLINGHAM ROAD THE TOOLS Gamma+ Boosted Super Torque Motor, Clipper gammaplus.co.uk, BaByliss Pro Lo-Pro FX Cordless Clipper babylisspro.com, Matakki Shears matakki.com, Quartered Steel Scissors quarteredsteels.com THE PRODUCTS Mr Tillys Styling Range, Your Brand Hair Products mrtillys.com THE FURNITURE Takara Belmont

Phil told us, really ties in with its surroundings. “In terms of the vibe, there's exposed brickwork and high ceilings that we mix with very modern features – like the lights, the neon, and the artwork – but it is a little bit more of a rustic kind of homey feel.” For Chillingham Road: “The new shop is more minimalist. It is a little bit cleaner in terms of the colourways and layout. We’ve got more earth tones and neutral offsets to make it more modern and match the area we’re in.” The new shop was actually due to open before Covid, but we all know how much that impacted new businesses and franchise efforts. So Phil saves the expansion until 2023. “We waited until we felt the industry was back in a place that felt comfortable

enough economically and clientwise that we could invest our time and money into opening this new business avenue. We’re firm believers in organic growth, so every step is measured, and every element of our success is appreciated and celebrated. That includes the barbers that operate behind our chairs.” What brand are those chairs that Phile speaks of? “We have Takara Belmont. There’s only one brand worth investing in when it comes to furniture, and that’s Takara Belmont. Their quality is trusted across a lot of industries, which is a great sign as a buyer and a testament to their quality. They’ve changed barbering, hairdressing, dentistry – everything.” Mr Tilly’s are on Instagram @mrtillys

KAMO BARBERS // WESTGATE ROAD THE TOOLS BaByliss PRO Foils babylisspro.com, Wahl 5 Star Cordless Magic Clip wahlpro.com THE PRODUCTS KAMO Salt Spray, Matte Spray, and Volume Dust kamobarbers.co.uk THE FURNITURE DIR Barber Chair Titan dirstore.co.uk

Owner Amy Hutchison told us how she wants people to feel when walking through the KAMO Barbers door: “I want our Brand KAMO to come across as cool, accessible, friendly and open to all walks of life. We are alternative, and want to stand out from the crowd, we want the brand to be bold and start conversations!” In terms of the interior: “We use colour and bold patterns to create an experience not just a haircut. Remembering the names of your clients build comfort while also solidifying the brand as a welcoming, safe place for clients of all kinds.” The services on offer at KAMO: “We offer all sorts of services, obviously the standard services such as a haircuts, beard trims, shaves etc. We also offer hair systems and hair colour, alongside education courses – from beginner to advanced. “I think the more options you have, the more people you appeal to, but I would say to be careful not to have

too many options as it might overwhelm people.” When it comes to furniture, Amy said it is essential to have the correct chairs. After all, chairs are the beating heart of any barbershop. “We use the DIR Barber Chair Titan. These are very versatile and attractive chairs that optimise client comfort and let barbers work smoothly and efficiently for all heights, statures, and hairstyles. “With high-density memory foam, adjustable features, and a heavy-duty hydraulic base, DIR’s chairs provide superior comfort and durability. The sleek design, padded arm and calf rest, and reversible foot and leg rest make them perfect for any barber shop – especially ours!” What about the purchasing process? “Buying and delivery was easy. The team at DIR are responsive and manufacturers are clearly passionate about what they do.” Find KAMO Barbers on Instagram @kamo.barbersnewcastle

LISHMAN’S BARBERSHOP // CITY CENTRE & JESMOND THE TOOLS Wahl Cordless Senior Metal Clipper wahl.co.uk THE PRODUCTS Slick Gorilla Hair Styling Powder, Slick Gorilla Lightwork Styling Clay, slickgorilla.co.uk THE FURNITURE Greiner Chairs greiner-gmbh.de

Owner Paul Lishman told us the Lishman’s story: “I have two shops now, one in the city centre and one in Jesmond. There are certain elements like the products we use and our branding that remains throughout both shops so that people just must take one look inside our shops or on our Instagram and know that we’re Lishman’s.” The Jesmond shop is situated around tall buildings and more ornate surroundings, so it has a more refined, classic aesthetic. The shop in the city centre follows a more modern aesthetic:

“This one is more colourful and matches the more artistic, alternative aesthetic in the city centre,” Paul said. Slick Gorilla is the product he uses and retails: “Slick Gorilla’s products are versatile for using in every hairstyle. It doesn’t matter what style the client asks for, if you cocktail the products well, you can achieve anything. And I can do that with Slick Gorilla. “We especially love the Slick Gorilla Hair Styling Powder and Slick Gorilla Lightwork Styling Clay. These are transferrable across almost every style and let the barber get as creative as they

like. Great for executing modern styles, like mid to long curls or texture/rich crops.” The quality of the interior matters: “The quality of the furniture you have and how you tie together design is the major thing to set one barbershop apart from the rest. When I opened, I wasn’t looking for anything revolutionary, but I did know that the quality of the shop must match the quality of the work, otherwise people won’t even step through the doors. They must feel invited.” Find Lishman’s Barbershop on Instagram @lishmansbarbers

BOILERHOUSE GENTLEMAN //JESMOND THE TOOLS BaByliss PRO // Gamma+ // JRL THE PRODUCTS STMNT // DR. Harris & Co. Ltd THE FURNITURE Takara Belmont

Boilerhouse Gentleman is a vision that manager Felix has had for a long time. After Steve and Kim, Founders of Boilerhouse Jesmond (a salon-focussed space), handed over their Jesmond Salon to him, he had the idea to launch another space, solely focussed on men’s grooming. Coming from a unisex salon environment, Felix knows that there is a gap in the market for Boilerhouse’s newest location, exclusively for gentlemanly services across beards, grooming, and hair.

Opening just two years ago and based in the heart of Jesmond, Newcastle, the extensive training programme that all Boilerhouse staff undertakes ensures that their scissor cuts stand out from the crowds. They also have clipper training, meaning they’re ready for every kind of client. “At Boilerhouse Gentleman we cater to everyone’s hair needs. Felix, Isaac, Brandon and Ella are on hand every week with appointments and walk-in slots available from TuesdaySaturday. Whether you just need a quick trim or a re-style,

there’s nothing we won’t be able to advise and help you with to gain the desired look.” The Boilerhouse brand has three other salon locations, and the team knew they needed a different interior aesthetic to match the more specific services that are on offer at Boilerhouse Gentlemen. All of the luxury of a salon, but with the masculine colour schemes and exposed brick wall to really enhance that rustic, masculine aura. Find Boilerhouse Gentleman on Instagram @boilerhousegentleman

ACTION STATIONS

CREATING THE PERFECT STYLING STATION WITH TAKARA BELMONT AS CLIENTS SPEND THE MAJORITY OF THEIR TIME AT THE STYLING STATION, AND AS A CREATIVE HUB WHERE BARBERS TRANSFORM THEIR CLIENT’S STYLE, THE STYLING STATION HAS AN ENORMOUS IMPACT ON SERVICE EXPERIENCES AND WORKING PRACTICES.

More than its role as a functional necessity, the styling station is where relationships are nurtured and the bond of trust between barbers and clients is forged. As a crucial element in the journey to self-care and confidence building, it’s where creativity flourishes and trends are set, and where artistic expression meets the aspirations of clients who want to look and feel their absolute best. The styling station is also an aesthetic focal point that contributes significantly to barbershop design, ambience, and visual appeal and, like all things that affect client satisfaction and working efficiency, it has to be perfectly curated. Katie Fielder, Takara Belmont’s National Sales Manager explains: “The styling station is at the heart of every barbershop. Keeping it clean and clutter-free, ensuring ample space to give your clients enough privacy, and giving barbers sufficient space for all round access to their client, contributes to a positive service environment. The styling station needs to be welcoming and comfortable, and create the right mood so clients enjoy exceptional grooming experiences every time.”

Get the layout and floorplan right As a vital constituent of the floorplan, styling stations should be positioned to optimise space efficiency. This means having the right number of stations per sq. ft to maximise the commercial potential from your space, with a min 3ft/1.5m radius around to ensure that clients are not crammed in, and barbers have space to work. Katie Fielder: “By consulting our Salon Design Team, we can recommend layouts that maximise the number of stations in the context of other key service areas including the reception and waiting areas, and restrooms.”

Design and select for success As an integral part of barbershop design, selecting the right chairs, mirrors and styling units is crucial to setting the scene on a visual, functional, and emotional level. When it comes to grooming chairs, they not only reflect your design and colour scheme, they are also imperative for comfort and service delivery. “Clients spend almost all of their time

Barbershop// Ruffians

sitting in the barbershop,” says Katie. “Grooming chairs need to look amazing, but they also need to be supremely comfortable, versatile, and functional. “The barbershop is a demanding workplace, so owners need reassurance that their chairs will withstand the rigours of constant use without breaking down or degrading over time. This is especially important for business, as downtime caused by broken chairs loses money. Plus, a repair or replace approach is bad for sustainability and the environment, as well as being more costly in the long term.” With different base options, a wide range of upholstery colours and textures, customisable features and a diverse range of traditional and motorised chair designs, Takara Belmont’s reputation for world-class quality gives barbers complete confidence. Additionally, in the very unlikely event of an issue, all parts and service are readily available through their nationwide dealer network, which is not always the case with cheaper, inferior equipment.

Equally important, styling units can be affixed to walls, or facing each other in more open settings. “The important thing is to make sure that there’s enough storage to stow tools away after use, as this keeps the station neat and tidy. To maximise space, shelving units also provide additional storage and even allow for product displays to boost retail. Products like the Aubrey, Salon Console and our Mini-Cabi hot towel cabinet are perfect for creating a complete grooming experience at the styling station, while maximising space and working efficiency. They also sync perfectly with our range of chairs including the Apollo 2 Series, Legacy 95, GT Sportsman and Dainty.” Meanwhile, whether they’re integral to the styling unit or a standalone fixture, mirrors are essential. Aside from the obvious function of clients being able to see their transformation take shape and giving barbers a crucial view to help them create, mirrors also enhance communication by promoting eye-to-eye contact and positive interactions. 

“THE STYLING STATION IS AT THE HEART OF EVERY BARBERSHOP. KEEPING IT CLEAN AND CLUTTER-FREE, ENSURING AMPLE SPACE TO GIVE YOUR CLIENTS ENOUGH PRIVACY, AND GIVING BARBERS SUFFICIENT SPACE FOR ALL ROUND ACCESS TO THEIR CLIENT, CONTRIBUTES TO A POSITIVE SERVICE ENVIRONMENT.”

Spotlight On Takara Belmont Styling Units

Barbershop// Hunter Collective.

Aubrey Styling Station All-in-one barber station for barbering, shaving and grooming services with an integral Majolica Porto basin and ample storage.

Dainty Styling Chair Boost service opportunities and business potential

Creating the perfect styling station affordably

Equipment innovation means it’s possible to

As a key feature in every barbershop, Takara Belmont’s range and 0%, zero deposit Finance Lease Scheme means there’s never been a better time to elevate the styling station in a more affordable and tax efficient way. “As clients visit the barbershop for respite as well as amazing grooming services, our innovative 0% Finance Lease Scheme means barbers can invest for the future with our world-class equipment in complete confidence.”

create styling stations that expand service opportunities and boost profits by providing a complete grooming experience at the styling station. “Innovations such as the Salon Console and Majolica Porto wash basin can locate high-end backwash experiences at the styling station,” continues Katie. “And when it comes to the growth in men’s colour and scalp care, Roller Ball F’s mobile or wall-mounted versions elevate colour outcomes at the styling station, while Spa Mist II also allows for scalp care, hand conditioning and other grooming treatments to be served in one location.”

Discover Takara Belmont equipment at www.takarahairdressing.co.uk/ Learn more about Takara Belmont’s 0%, zero deposit Finance Lease Scheme here www.takarahairdressing.co.uk/finance •

Barbershop// RW Wolf.

Attractive, functional and versatile, the Dainty grooming chair features 360 degree lockable rotation and a reclining backrest.

Majolica Porto Wash Basin Crafted to ergonomic perfection in high-end ceramic, its gel-filled neck cushion ensures seamless contouring around clients’ necks.

“AS CLIENTS VISIT THE BARBERSHOP FOR RESPITE AS WELL AS AMAZING GROOMING SERVICES, OUR INNOVATIVE 0% FINANCE LEASE SCHEME MEANS BARBERS CAN INVEST FOR THE FUTURE WITH OUR WORLD-CLASS EQUIPMENT IN COMPLETE CONFIDENCE.”

Apollo 2 To experience our world-class barber chairs, visit one of our showrooms.

Porters Barbers, Brixton

Setting standards of contemporary design, first-class functionality and pure luxury since 1921

www.takarahairdressing.co.uk

CHAMPION SUSTAINABILITY W I T H REM E A R T H

TREVOR LINGARD, COMMERCIAL DIRECTOR AT REM, TOLD US ABOUT THE ALL-NEW SUSTAINABLE REM EARTH RANGE OF TOP-CLASS FURNITURE. THEY’RE ALSO MAKING MOVES TO BE MORE ECO-FRIENDLY COMPANY WIDE. HERE’S MORE… As we move towards a Net Zero 2030, many manufacturing companies in the UK are being challenged to be pro-active in their efforts in reducing their carbon footprint and prove their output conforms to the many and ever-growing number of credentials required by Governmental bodies. Trevor said: “In an ongoing effort to improve our Methods of Production and Product Quality,

we have launched a new selection of products designed with Sustainability in mind.” He continued: “Together with ‘Our Green Journey’ where you can learn more about our eco achievements and the accreditations we employ here in the REM Manufacturing Facility.” The Earth Range consists of a mix of Furniture for Barber, Salon and Spa and with sustainability being high on the agenda we placed importance on

sourcing environmental friendly materials, reducing waste and conserving energy. “Every product in the Earth range can be ordered online in an array of coloured finishes from the REM swatch and delivered to your door in just four to five weeks.” Trevor revealed. This new brand by REM has been aptly called REM Earth and can be found at rem-earth.co.uk

T HIS IS REM E A R T H

“EVERY PRODUCT IN THE REM EARTH RANGE CAN BE ORDERED ONLINE IN AN ARRAY OF COLOURED FINISHES FROM THE REM SWATCH AND DELIVERED TO YOUR DOOR IN JUST FOUR TO FIVE WEEKS.” LOLA TROLLEY

MEADOW BALTIC WASH UNIT

BROOKLAND BARBER CHAIR

Curved laminated side panels add to the appeal of this new Lola Trolley by REM. With 5 spacious storage trays and a ‘slide out’ Holster coated in an Eco friendly black powder paint for Dryer and Tool storage. The 4 castors wheels are silent and smooth and can be cleaned easily to remove hair and debris. Choose from a range of 25 laminate colours to suit your Salon style. Made from FSC sustainable timber sources.

The Meadow Baltic Unit is designed to compliment the Meadow Styling Chair and has an an Eco friendly moulded cabinet and Upholstered seat. The Meadow unit offers customers a sustainable option for the High Street Salon and the white Ceramic basin is fit with a WRAS approved mixer valve and handspray hose fit with an eco water saving aerator. Choose from a selection of 25 quality fabrics, all POP’s free and meeting Crib 5 Specification.

Like the REM Kingsman & Britannia the New Brookland Barber Chair is both comfortable and ergonomic in its design. With an adjustable backrest & headrest, feature stitching, upholstered piping and mounted on the REM quality hydraulic Barber Base system. All 25 available fabric colours are POP’s free and meet Crib 5 specifications.

£675.00 – £695.00 +VAT

£195.00 +VAT

£1,095.00 – £1,125.00 +VAT

MANUFACTURED IN BRITAIN SINCE 1918

REQUEST YOUR FREE FABRIC SAMPLES

Brookland Barber Chair. Wide selection of colour options Prices from £1095+VAT

VIEW THE FULL RANGE AT: WWW.REM-EARTH.CO.UK T: +44 (0) 1282 619977 E: REM-EARTH@REM.CO.UK

Photography// Derek Bremner

WOOLF KINGS X Chalton St, London

NUDO STUDIO

Joe Mills, Founder and Owner of Woolf Kings X, explained why shampoo stations are essential – especially when you’re operating a shop that caters to both longer and shorter styles. “We have sinks at the barbers stations and backwash areas downstairs where we do our colour and mask treatment services. “We use both areas for all clients because we structure the service around the style, not the gender. Having both backwash areas and barber sink areas creates a synergy to the space. “We use Kevin Murphy but are transitioning into our own WOOLF brand. The products you use at

Lower Clapton, London

THE POWER OF THE SHAMPOO AREA WE TAKE A DEEP-DIVE INTO THE IMPORTANCE OF HAVING A GREAT SHAMPOO AREA. WE SPOKE TO THREE PURPOSEFULLY DESIGNED BARBERSHOP SPACES TOLD US WHY IT IS ESSENTIAL Our salon basins are made by a French company called Nelson Mobilier,” founder Nick Barford told us. “MODA Salon Interiors helped us choose these based on needing something that looked sleek and minimalist without sacrificing on quality and practicality. “Nelson Mobilier works with designers and product managers who understand salon furniture design. They understand that salon furniture defines the perception of your space, as well as the client’s and staff’s wellbeing. And even better, they look sleek, sexy, and expensive just like our client’s when they walk out the shop.” What are the benefits of having top-quality, good-looking sinks? Nick explained: “Sinks are one of the most-used areas so need to be a centrepiece in form and function. The space needs to be comfortable but also robust for services such as colouring. The area should be treated as a feature piece that complements the overall aesthetic.” What about from the perspective of the client? “Hair washing isn’t just an essential part of the hair styling process, it is an intimate moment between stylist and client. It gives both the client and stylist time to

re-centre themselves before starting the haircut. The client can relax with a head massage, take in the surroundings and product smells whilst the stylist can develop their approach. It also gives the stylist an opportunity to connect with the client and talk through their haircare, lifestyle and any other factors that could impact both the immediate haircut and prescription for aftercare.” How does an effective backwash routine help make the barber's job easier? “Hair washing gives the stylist a blank canvas to start from, both from a physical perspective regarding product build up, and from a mindset perspective to allow freedom of creativity in cutting and styling.” Finally, what products does Nick use at the sinks? “Sustainability and natural, high-quality ingredients are a priority for us, hence why we use Davines. Sustainability in beauty whilse encouraging people to take care of themselves and their environment is integral to their busines, having recently picked up the award at the Marie Claire Sustainability Awards 2023, which aligns with our values as well.” Find Nudo Studio on Instagram @nudostudio.ldn // @nickbarford

the backwash can influence how the final cut is going to look so it’s essential to stock the right ones. We have a shampoo, conditioner, conditioning masks and deep treatments, essential oils for facial hair and on the head, as well as sprays that all smell incredible. “It is the products that eleveate the backwash, but the comfort of the equipment is what brings the client back. If they’re comfortable and treated according to their style as opposed to their gender – and which part of the shop they “should” be in – everyone has a warm experience free from prejudice.” Woolf Kings X are on Intagram as @woolf.kingsx

PORTERS BARBERS

Clapham, Dulwich Village and East Dulwich, London Markus Porter, Founder of Porters Barbers, said that despite not being the first thing people notice, having great sinks creates an overall sense of quality that will set you apart from the rest. “We have Takara Belmont Sinks at each of our mirrors. These are easy to use, easy to install, easy to empty and clean after every use, and have a great shape. The padded cushioning makes everything comfortable for the client and adds an aspect of luxury to the process of washing the hair. It is important to have great quality sinks because there’s nothing worse than seeing a messy, old sink

that you’re expected to rest your neck and put your head on. Pick sinks that go with your interior, even if they cost a bit more, Sinks are money well spent in a barbershop because you can really tell. Buy it cheap, buy it twice…” The client experience of a backwash: “Makes them feel clean, boosts confidence, and readies them for the day ahead. We empty the sinks daily and wash every night before closing so that every appointment upholds that cleanliness and quality.” Porters Barbers are on Instagram @portersbarbers

TAKARA BELMONT YUME IXI BACKWASH A perfectly balanced combination of clientfirst luxury, superior ergonomics and precision engineering have transformed every day backwash services from the ordinary into the extraordinary. Featuring the gel-filled neck cushion and head pillows, thermostatic control and a dual-flow shower head with two waterflow settings, create new expressions of refinement and comfort with the new Yume iXi.

£5,900.00// takarahairdressing.co.uk

THE PURCY CHAIR Extensive research and development on design and comfort – Ensuring safe operation, whilst shaving off any excess weight where possible with a premium finish to all aspects.

THE HUMBLE BARBER LONDON 157 King's Cross Road

“The shampoo stage of a cut is essential,” Owner of The Humble Barber told us when we visited in London. They offer a full range of services, and we were told that the shampoo stage is especially important. “From the client perspective, it creates a longer service that feels more luxurious. From the barber’s perspective, it gives us the perfect base from which to style and cut the facial hair and hair on the head. In terms of aesthetic, we like to make sure every element of the shop reflects the top quality of our services, which means every piece of furniture doesn't just look great, but is sturdy, cleans well, and enhances client comfort.” Why have the sinks by the mirrors? “It saves space, but it also makes the 360-service easier to execute. Our

guests only have to lean forward, rest their heads on this cushion for a couple of minutes and feel the warm water and experience the smells of the products. It’s quite calming. “We use a range of products at the sink, including hair washes, conditioners, and specific temperatures of water to make sure we get the most out of shampooing element. “You can’t overlook the power of the backwash, sinks, and shampoo areas – they tie together a shop and are the first step in providing that allin-one service that clients will happily pay more for. Being strategic about the furniture you use is a business decision as much as it is a servicefocussed one.” Find The Humble Barber on Instagram @thehumblebarberlondon

£965.00 // purcychair.com

REM EARTH BROOKLAND BARBER CHAIR Like the REM Kingsman & Britannia the New Brookland Barber Chair is both comfortable and ergonomic in its design. With an adjustable backrest & headrest, feature stitching, upholstered piping and mounted on the REM quality hydraulic Barber Base system.

RRP £1,095.00 – £1,125.00 // rem-earth.co.uk

DIR BARBER STATION This specially designed front wash unit is perfect for barbers and provides easy access for wheelchair users. It features a ceramic sink, silicone cushioning, and a water-saving shower. With ample counter space and a pullout drawer, this station is both functional and stylish.

£999.00 // dirstore.co.uk

SALT LAKE CITY {B A RBER SHOP A BROA D}

CITY BARBERS, SALT LAKE CITY, UTAH. EST// 2015. BARBERS// 10. CHAIRS// VINTAGE KELLER. INSTAGRAM// CITY.BARBERS. BRANDS// OIL CAN GROOMING.

HEAD BARBER OF SALT LAKE CITY, UTAH-BASED CITY BARBERS, MASON PARKIN, IS PROUD TO HAVE CURATED A REFINED COLLECTION OF PRODUCTS AND RETAIL THAT SUIT THE CLIENT AS WELL AS THE BARBER. THEIR KEY PLAYER? OIL CAN GROOMING. The City Barbers team are a self-confessed tightknit family of quirky, weird, lovable, ass-kicking individuals who love what they do. The shop oozes as much character as the team does – every barber as unique as the next, and every cut as personalised as the one that came before. Mason told us: “We do the right thing when nobody is looking. We say what we mean and mean what we say. Guided by an open mind, we are resourceful, bold, expressive, trustworthy, and professional. Our north star is integrity, and we make sure to invest in people and products that reflect this path toward greatness.” The walls in City Barbers are lined with shelving units showcasing their go-to products. Each bottle is treated (and very well polished) as its own piece of art. City Barbers offer every kind of service, from the classics like their Men’s Classic Haircut and the Straight Razor Shaves to the more contemporary offerings to their Men’s Facial Waxing and Hangover Rescue treatment that includes a deep shoulder massage.

For every service is a refined and very carefully selected range of products. Oil Can Grooming is their hero range. Mason told us: “We need products that listen to the hair and are versatile enough to work with every growth pattern. The barber needs the space and the right products to allow them to be creative – and Oil Can Grooming does that.” He continued: “We realised that classic haircuts are the backbone of a shop and building shape through styling is where we can execute anything that the client wants. You can tell that Oil Can Grooming products have been developed with that understanding in mind.” One thing, Mason believes, that they have absolutely mastered, is their packaging. “Oil Can Grooming started with beard oils, which when you turn over the bottle, only a couple drops

comes out at once – it reduces waste and your never oversaturate the hair and ruin your work. You only need about two drops. Product scent matters in City Barbers. “We’ve been using Oil Can Grooming for six years now and we still get people raving about how much they love the smell – especially when you’re working with the beard.” More recently: “Oil Can Grooming came out with their Sea Salt Spray, Grooming Spray and Styling Powder – and we love every single one. We use them daily to elevate styles, and the clients love them. Again, they have an incredible scent that doesn’t just make the client feel good but fills the shop with fresh scents as well. In case you couldn’t tell, we’re big fans!” Find City Barbers on Instagram as @city.barbers

“OIL CAN GROOMING HAVE AN INCREDIBLE SCENT THAT DOESN’T JUST MAKE THE CLIENT FEEL GOOD BUT FILLS THE SHOP WITH FRESH SCENTS AS WELL.” 56

OIL CAN GROOMING HEROS Mason shares his top three Oil Can Grooming products. Each product creates the perfect combination to enhance the final cuts and styles of every client that comes through the City Barbers doors.

1. Benchmark Grooming Spray Use as a primer while blow-drying for lift and volume or after styling to fix hair in place. Either way, Benchmark Grooming Spray sets the standard. Contains Cactus and Pomegranate oils to help protect and promote healthy hair.

BECOME AN OFFICIAL OIL CAN OUTPOST AND SUPPLY QUALITY PRODUCTS TO YOUR CLIENTS.

2. Benchmark Sea Salt Spray Genuine Sea Salt formula to create an easy effortless look with light natural control. The product for off the beach looks. Keep your hair in shipshape with Benchmark Sea Salt Spray.

3. Benchmark Styling Powder Benchmark Styling Powder for lightweight texture and volume. The go-to product for all hair types. Add to roots on mid to longer hair for volume. Apply freely to shorter styles for hold and natural texture.

GET IN TOUCH VIA THE DEDICATED TRADE-ONLY ONLINE STORE

OILCANSUPPLIES.COM 57

THE BAD NEWS IS, TIME FLIES BY. THE GOOD NEWS IS, YOU’RE THE PILOT. MOTIVATION

SHAW SAYS

OUT AND ABOUT Happy New Year to all you EVO followers and readers! Here’s hoping that 2024 is your time to shine, to win, to survive, but generally just keep moving forward – that’s how winning is done. Love a bit of winter sun, so I’ve had myself off to Benidorm for New Years! Proper enjoyed it. For me holidays are the most exciting part of my year, I really look forward to just being away and acting daft. January has it hard 'n’ fast for us at Wahl Professional, with lots of things happening with our annual art team two-day get together to

introduce some new faces and invite people who may be part of future new steps for me. New product launches are coming in hot and fast this year and with new education course added to our calendars, it’s looking pretty fresh. Look out for our barber boot camps (online) or full weeks in person courses – exciting. What ever you do in 2024, do it on purpose. You will find your targets are met easier this way. Have a great 24 from all of us at Wahl and EVO.

PLAYER OF THE MONTH

NEWS BLAST!

MEET THE TEAM

Meet the brand-new PROJECT: Men team! Looking forward to getting some training time in with these guys, alongside Alan Beak! Also, check out the 2023 PROJECT MEN Collection at the start of the magazine! The team is: • Kieran Martin, Chatter Cutting Company • Emma Herrieven, Hair & Co • Bailey Snowdoen, Bailey Snowden • Luke Ellis, Sink & Anchor • Megan Brand, Hairsmiths • Tom Lindley, Gregory Dean • Peter Healy, Sovereign Grooming

MICHAEL DAMIANO

A HUGE congrats also has to go to Barnsley’s very own Kyle Dodson who won PROJECT: Men Achiever of the Year 2023. Announced

- Afro Barber Hall of Fame.

at The Fellowship Luncheon at the end of last

- Owner of Image Barbers, Bedford.

year, I am insanely proud of this young barber

- Follow: @micdamiano.

and stylist. When he joined the project last

This young man has been with me

year, I told him I’d change his life – and I did.

12 years and has travelled the world.

And he’s thriving. Can’t WAIT to see what he

He's an amazing barber with top

does next – here’s to a long and incredible

technical skills. Most importantly to

career, Kyle.

me, he’s such a nice guy. Please meet

PRODUCT DROP

my good friend Mic Damiano.

WAHL POWER STATION

TYSON FURY

GLOBALLY RENOWNED BOXER He may not have a lot of hair, but Tyson Fury makes up for it with his impressive well-trimmed beard. This man is always trying to get his beard into shape before his big fights – and it shows! Not to mention he drives a black convertible Bentley continental!!

With customisable tool inserts, this kit includes three clippers, two trimmers, and one shaver tool insert. Designed exclusively for Wahl professional 5V tools. Features USB-C port to charge phone or mobile payment devices, sleek space-saving cord, and design. Incredible piece of equipment to keep in your station!

wahl.co.uk

TOP TIP!

I always say that using the Wahl Cordless Legend will give you an extended range of blending and fading with its extended tapering blade length. I'd say this tool is truly perfect for those who like to guard skip – I see you!!

THE POWER OF Photography// Anthony Ives Photo.

GROOMING IN THIS FEATURE, WE DELVE INTO THE BENEFITS OF GROOMING AND LOOKING AFTER YOUR CLIENT’S SKIN. FROM THE CLIENT EXPERIENCE TO THE BOTTOM LINE, THIS IS WHY REFINING YOUR GROOMING AND SKINCARE SERVICES COULD ENHANCE YOUR BUSINESS IN 2024.

EMBRACING SKINCARe By CARLIE CARDLE

RENOWNED COSMETOLOGIST, BARBER, AND BUSINESS OWNER CARLIE CARDLE HAS RE-JOINED THE RANKS AS ONE OF BARBEREVO’S NEWEST COLUMNISTS FOR 2024. EXPECT VALUABLE ADVICE FOR HOW TO EXPAND SERVICES IN YOUR SHOP. THIS EDITION, SHE TAKES A LOOK AT WHY SKINCARE IS IMPORTANT FOR MEN. I got into grooming and skincare for men because, for one, I saw a niche market to add to my shop, but also because I wanted to help destroy the stigma that men aren’t supposed to take pride in their skin. Women have been brought up being told how to look after their skin – going on spa days and having treatments is something we might not always have time for, but have definitely done so before, and so know how much value they have for overall wellbeing. Whereas for some reason, it's not that way with men. Men's skin is so different to women’s, and I think it is important to educate them on how to look after themselves properly. I trained as a beauty therapist 12 years ago and take pride in helping people look and feel their best – that’s where I find joy, especially when it means helping men get to know themselves and their skin better. I saw a chance to enhance the male barbershop experiencing by creating 360, bespoke skincare, treatment, cut, and beard

PRODUCTS TO USE

Insight Man Emollient Face & Aftershave Cream Designed for the most demanding and sensitive skin, it soothes shaving irritations, giving softness and elasticity.

Insight Man Hair & Body Cleanser Gentle cleansing solution for frequent washing, it respects the skin’s hydro-lipid balance.

services that don’t just trim them up and make them look good, but care for their wellbeing and give them a healthy glow, too. It is so disappointing how many of my clients come in saying that they’ve never experienced this kind of relaxation before, or that they even really take longer than 30 minutes to themselves. What a tragedy that is. I recommend starting with the following three services to ease your clients into skincare:

1. Beard Services This is an easy transition – you’re already working on the facial hair, so you may as well treat the skin at the same time. First, you cleanse, then steam, then add the hot towel, and leave the client to chill and experience what actually is almost facial in itself. But instead of moving into moisturising, you trim and shape the beard, then moisturise to complete the treatment. Here, you’ll use beard oils, essential oils, and beautiful smelling products that will help chill the client out.

2. Head massages As the client is getting their hair shampooed, we’ll add in a head and neck massage naturally. We tend to introduce hair masks at this point and delicately massage it into the scalp and hair. This is ultimate relaxation.

3. Facials I’d say one of our best treatments is a facial! For men who are tradesmen who get filthy at work and need to clear their skin, or business men who find it hard to switch off from work, a facial can benefit them so much! It looks after their skin, which obviously makes them feel good, but also gives you the opportunity to maximise on a USP – how many barbershops out there have a facial on their menu? 30-minute facials are the best to precede the haircut. It just makes them feel like they’re having an experience – they’re in the chair for longer and feeling the real benefits. Follow @carliecardle_ for further education dates to invest in your business.

“I GOT INTO GROOMING AND SKINCARE FOR MEN BECAUSE I SAW A NICHE MARKET TO ADD TO MY SHOP, BUT ALSO BECAUSE I WANTED TO HELP DESTROY THE STIGMA THAT MEN AREN’T SUPPOSED TO LOOK AFTER THEMSELVES OR TAKE PRIDE IN THEIR SKIN.”

Insight Man Nourishing Mask For dry and dehydrated hair. Detangles, nourishes, and repairs in depth. Quote CARLIEATINSIGHT if you’re looking to use Insight at your shop for retail and professional use!

“I HAVE TRIED OTHER BRANDS OUT THERE, BUT WHEN IT CAME TO REFINING MY PRODUCT AND RETAIL SHELVES, I KNEW I DIDN’T JUST WANT ANY OTHER BRAND NAME ON THERE. THE PLACE HAS MY NAME OVER THE DOOR – I WANTED PRODUCTS THAT WOULD SUPPORT THAT AND STRENGTHEN THE VISUAL BRANDING OF THE SHOP.”

THE FUTURE OF

GROOMING 62

ADAM LACY IS FOUNDER OF NEWCASTLE-BASED ADAM LACY HAIR & MALE GROOMING. HE TOLD US WHY INVESTING IN BROWS, WAXING, AND OTHER GROOMING SERVICES IS ESSENTIAL FOR THE GROWTH OF ANY MODERN BARBERSHOP. Adam is a barber by trade who understands the benefits of embracing male grooming that goes beyond just the beard trims. We’re talking about brow shaping, ear and nostril waxing, and massages. Luke runs Guybrows services out of Adam’s space, offering a range of waxing and shaping treatments for facial hair, ears, fingers, and nostrils. We wondered what the business value offering these additional services has? “Expanding my menu to include grooming services, especially with Luke was a very strategic choice – I wantto provide the all-round grooming service. Offering more, diversifies your client pool as well, meaning you’re not relying on a single demographic to bring in the money.” The market for male grooming has always been there, Adam said, but it has never been given the space it deserves. He has realised since opening a year ago and providing these services that men really do want to be treated and groomed, they just don’t want to do it in a ‘feminine’ atmosphere like a salon. Here’s more: “Us, two men, providing grooming services in a barbershop space makes that beauty element accessible to masculine people. There’s no shame in waxing and eyebrow shaping – in fact, many men will sit in the chair to get their hair done and hop across

to get their brows waxed as well now.” Ultimately: “Adam Lacy Hair & Male Grooming Services is a masculine, minimalistic, stylish place that welcomes guys in/ as such, we’re making grooming and beauty services accessible by taking away the glittery, sort of feminine décor that comes with a lot of beauty bars in our area.” Adam is looking to expand into more skincare and facials, so opening another area and adding a treatment room is next on his To Dos. “I think it is important to provide privacy and have respect for space when you’re carrying out a grooming or wellbeing

“AESTHETICALLY, CLIENTS LOVE SEEING MY OWN BRANDING ON helps Adam keep up a premium service reputation. “That means I can charge a little THE BOTTLES. IT REALLY MAKES more for a full-rounded service, or organise deals that will encourage client to engage with YOU MORE LEGITIMATE AND all elements of the shop and enjoy everything PROFESSIONAL, I BELIEVE, TO we have to offer – which should bring them back any time they need some time to HAVE YOUR NAME THROUGHOUT themselves and to feel confident with how YOUR SHOP. AFTER ALL, YOU’RE they look.” Find Guybrows on Instagram @_guybrows PROMOTING YOURSELF, NOT and Adam Lacy Hair & Male Grooming is @ ANYONE ELSE.” adamlacy_hair treatment like a facial or massage.”

Ultimately, expanding services in this way

THE PRODUCTS Your Brand Hair Products supply Adam with his own-brand product for the shop, using the finest ingredients to formulate shaving, skincare, and haircare products that are kind to the scalp and make the hair look incredible. “I have tried other brands out there, but when it came to refining my product and retail shelves, I knew I didn’t just want any other brand name on there. The place has my name over the door – I wanted products that would support that and strengthen the visual branding of the shop. “Your Brand Hair Products are great suppliers. Everything is always timely, and they make the specifications for the branding

Photography// BC Marketing Newcastle.

very clear, so that you know how much space you have to work with and how to really show off your style on their labels. “Aesthetically, clients love seeing my own branding on the bottles. It really makes you more legitimate and professional, I believe, to have your name throughout your shop. After all, you’re promoting yourself, not anyone else. “I think inserting your own branding throughout products using Your Brand Hair Product is one of the smartest business decisions I have made. I trust them to stock me well and to provide quality goods that reflect my own ethos. That’s all I can ask for as a new business owner.”

PREMIUM PRODUCT, ULTIMATE CARE EVERY MAN SHOULD FEEL CONFIDENT ABOUT HOW THEY LOOK – AND RE.SOLVE HELPS THEM GET THERE. VIRGIL THE BARBER IS DIRECTOR AND OWNER OF SUOLLE, AND TOLD US WHY IT IS ESSENTIAL TO LOOK AFTER THE SKIN AND BEARD WITH PRODUCTS THAT ARE KIND TO THE PLANET. “re.solve gives barbers the tools they need to make their client’s skin look its best,” Virgil began. “The brand's simple routines and clear explanations make understanding and dealing with problems effortless. I use the entire range to provide effective solutions for both concealing and treating my client’s skin problems.” Virgil told us that his new shop will have re.solve lining the walls, for barbers to use and clients to buy. According to the master barber and business owner, re.solve doesn’t just provide products, they provide an experience. What are his top two favourite products to use in the shop? “I use the Under Eye Serum before and after certain services to relax the client and cleanse the sensitive areas of their skin.” He also loves the Charcoal Cleanser. “In order to

make sure the skin is perfectly prepped, treated, and primed throughout all treatments, shaves, and cuts, you have to use an effective skincare routine. “I follow the re.solve process, from beginning to end, to make sure that the client feels truly relaxed and fresh. They smell amazing, so make a lasting impression on my clients, which keeps them coming back for more.” It is important to source, use, and retail products that are as kind to the planet as they are to the human body, said Virgil. “re.solve is cruelty-free, vegan, and free of micro-plastics, parabens, silicone, and sulphates. Soon, every product will have to live up to these standards across the globe, and I love that re.solve are already on top of that, because that means I am ahead of the curve, too.” Find Virgil on Instagram @virgilthebarber038

INSIGHT MAN BEARD CLEANSER Recommended for daily cleansing of body and hair. Thanks to its emollient ingredients, it is ideal for effectively but gently cleansing your beard.

£8.50 // insightprofessional.co.uk

CAPTAIN FAWCETT EXPEDITION RESERVE HAIR POWDER Captain Fawcett’s eagerly awaited Expedition Reserve Hair Powder has arrived at long last! Delectably fragranced with exotic Patchouli, fresh Cedar and precious Wood notes. Adds texture, lift and weightless volume with an invisible finish for all hair types. Ideal for no-shampoo days and sprucing styles after hair-raising adventures. Not to be sniffed at! Due for release in Feb 2024!

£16.50 // captainfawcett.com

“RE.SOLVE IS CRUELTY-FREE, VEGAN, AND FREE OF MICROPLASTICS, PARABENS, SILICONE, AND SULPHATES.”

FIRSTHAND SUPPLY ALL-PURPOSE POMADE Scoop a dime-sized amount of product and emulsify in hands. Apply evenly in damp or dry hair and work it in from back to front then side to side. Style to preference.

firsthandsupply.com

URBAN JACK REVOLUTION SHAVE SERUM Shave serum works naturally with the skin to keep it hydrated, whilst enabling an outrageously slick glide and ultra-smooth finish. Natrural ingredients proven to defend against the misery of razor rash, redness and irritation.

£22.00 // urbanjack.com

34.4 NATUAL SKINCARE NANGAI BALM This unique deeply hydrating moisturising balm is our secret weapon for extremely thirsty skin. Imported direct from Vanuatu (South Pacific), this rare oil is an amazing natural plumping serum. Suitable for all skin types.

£10.00 // 34point4.com

SHAVING THE URBAN JACK WAY MARLIE VERHOEVEN IS A YOUNG OXFORDSHIREBASED BARBER, WITH A TALENT FOR CREATING THE BEST CUTS AND CLOSEST SHAVES. SHE TELLS US WHY URBAN JACK IS HER GO-TO FOR TOP-QUALITY SHAVING PRODUCTS THAT ENHANCE HER WORK. Photography// Seb Meehclark, O.D.M.A It is important to Marlie, who works at Hare Studio, that the products she uses are kind to the planet. What brand does she rely on to look after her clients? “Overall, I enjoy Urban Jacks’ range of products. As a stylist, using a cruelty-free range is huge to my ethos! In the world we live in and the industry I’m in, I feel a duty to provide products that I believe in and know the background of. Then I can give a unbiased opinion when promoting products to clients.” Marlie continued: “I use a range of Urban Jack products on clients. Following a beard trim and shape up, I use the Shave Serum as its

components are natural and have a soap-free formula, which makes the product more suitable for all clients – even those who are prone to irritation and allergies. “The consistency of the product is a mixture between a gel and oil, which firstly makes the product easy to apply. “Once the product is applied, its oil base allows the blade to move smoothly across the skin and course hair, which helps reduce irritation to the skin. The serum also contains a plant called Limanthes. Urban Jack takes the oil produced from these flowers to create a conditioning property, which they then use in their serum to prevent skin from getting dehydrated and dry – especially after a wet shave.” Another key step of the shave process is the final moisturisers. “After a beard service, I always apply the Urban Defence Moisturiser as it contains Vitamin C, which helps protect skin barrier and can go as far as protecting the body’s immune system by promoting activity of white blood cells. “After each service, I also love to hand out samples of this plus the face wash for clients to have a try!”

SKINCARE DEFENCE FOR MEN Protect your skin from Shaving Rash, Urban Pollution & Premature Ageing

Highly Natural | Clinically Proven

www.urbanjack.com

Find Marlie on Instagram @marliebarber

NOVO ON TOUR Photography // Marie Harkness

WHAT A YEAR FOR NOVO CABELO, AND WHAT A YEAR FOR HAIR SYSTEMS! WE TAKE A LOOK AT WHAT’S TO COME IN 2024 WITH FOUNDER ROB WOOD. YOU’LL FIND THE NOVO PRO EDUCATION TEAM IN EVERY CORNER OF THE UK, PREPPING HAIR PROFESSIONALS FOR THE HAIR SYSTEMS REVOLUTION. UPSKILL TODAY, AND BE FIVE STEPS AHEAD. Following a transformative relaunch campaign, the Novo Cabelo team has seen a substantial growth trajectory with a 50% increase in revenue, alongside high growth across social media platforms, prestigious award nominations, and collaborations with key industry players. With over 26 million TikTok views for the transformative non-surgical hair replacements, Rob has developed a genuine trend-setting hair system company that is making history with every post, comment, caption, and live. Novo Cabelo has racked up over 200k followers across all social media platforms for the inspiring hair transformation reveals, with clients travelling from across the world for the treatment. Rob told us about the big 2024 plans. With every new year comes an opportunity for barbers to grow through education and through a commitment to continuously upskill. Rob’s team of talented educators are fulfilling this desire by traveling to Scotland, Wales, England and in Ireland to share the Novo gospel.

“Our small team are on a mission to shine the spotlight on the stigma associated with hair loss,” he told us. “And we are quite literally transforming the hair industry! We are making history NOW.” The key in encourages continuous growth, though, is reaching the right people. Rob said: “What I have decided for 2024, is that we need to branch out from our main training shop in Bedlington in Northumberland. After going to Salon International, and talking to a lot of people online, we realised many people who want to learn don't even know where this is – let alone actually trust that hair pro course!” He continued: “We want to make it easy for people! Now we're very lucky to have four educators, including myself now. So, we've got Kerry who's in Wales, we've got Sandra, who's in Birmingham, we've got Gary who's in Ireland, and we've got myself in the Northeast. We just thought, why don't we do a concert – Novo on Tour! “We'll go to certain locations and we can keep the costs down for people and can get the

same training, just closer to home. So they're not travelling too far away.” Associate Director of Novo Cabelo, Gary Groom said: “We strategically look for gaps and opportunities across the UK and internationally. Our social media and high-profile appearances have put us on the international radar and so we have some really exciting trips planned in the USA in 2024. “Our upcoming visit to Dublin is an exciting first step in our expansion plans – and we can’t wait for reception to our brand.” Rob concluded: “Collaboration is at the heart of everything we do, and this ensures that we are able to spread our message across multiple platforms, and we have built some great relationships with key industry players.” Find Novo Cabelo @novocabelohair // novocabelo.co.uk

COMING TO A CITY NEAR YOU…

• Pontefract, W. Yorkshire

The Novo Pro team will be taking their

• Birmingham, W. Midlands

Taster Days to these locations in 2024. This is where you can experience top class

• Dublin, Ireland

education in an intimate and encouraging

• Newport, S. Wales

setting. Find out more about the whole

• Borehamwood, S. Hertfordshire

business model and their full training programme together with demonstrations, live models, and lots of opportunities for Q&As.

• Poole, Dorset • Bedlington, Northumberland • Grays, Essex

Become A Novo Pro TRAINING FROM ONLY £320* * Based on stylists working with one model PLUS a benefit package totaling £1360.

AFTER BEFORE

Our training includes the following:

• Access to our full training video • Full day of hands-on training with a live model • Free starter kit worth £150 • Free hair systems to get you started. • Free listing on our National Directory • Free customer referrals direct to you. • Free image and branding pack. • Technical support • Private facebook group membership • Membership of NovoVIP for loyalty points, bonuses, discounts and more. • Access to high quality products • Express delivery from.within the UK Initial training cost £2000. You will Receive two FREE Novo Cabelo hair systems worth a total of £460 which will generate an income of £900. FINAL COST after benefit package for one stylist - £640 or two stylists working with one model at a cost of £320 each.

learn.novocabelo.co.uk

HERE’S HOW AARON MICHAELS CREATED THIS SLEEK AND COOL LOOK WITH PHOTOGRAPHER LIAM OAKES. STEP 1 Thoroughly wet the hair and comb in a halo section to separate the sides and top. Taking a horizontal section from the parting to the parietal ridge, square to the widest point of the head above the ear. I established my first guideline around the head using my Wings 5.5 scissors.

STEP 2 I then work in thin diagonal sections through the sides, standing at the side of the client, pulling the sections to my guideline, over directing the hair at the top of my section the to retain length and my fingers flat to the head at the bottom of the section to create graduation. I work on one side at a time and meet at the back of the head.

STEP 3 Once the shape is established, work through the top, front-to-back, standing behind my client, over-directing the sections to retain length in the front, pulling the sections square.

STEP 4 Dry the hair into shape, using some Reuzel Clay Hairspray, a Denman Vent Brush and Parlux Hairdryer. I create height in the front lengths with a barrel brush and set this with plenty of cold air.

STEP 5 I use clipper over comb with my Wahl

Photography// Liam Oakes.

Super Tapers and Clipper Comb to remove bulk and create balance. Using my Wahl Super Tapers,

Stylist// Aaron Michael.

I create my top guideline for the fade along the parietal ridge, using a number 2 guard. This step

Model// Ewan Stewart, Justin Hodges.

is essential for the shape of the haircut. I make sure the clipper guideline drops at the back of the head to create a nice side profile.

THE AARON MICHAEL COLLECTION

STEP 6 I create my skin guideline, two fingerswidth lower, following my initial guide, using my Wahl Detailer followed by my Babyliss Titanium Foil Shaver used in a circular motion. Then, blend the fade by guard-skipping, increasing the length by 1 each time (0.5-1.5-2). Then refine any lines,

working back through the area one side at a time (0-1-1.5).

STEP 7 I refine the blends with my Green Mouse 7.5 inch Barber Shear over comb and alternate to the thinning scissor when needed. Finally, remove extra weight by working back through the top lengths horizontally across the head with my thinning scissors in the ends. Create flow in the style by slicing through the

STEPBYSTEP 68

length, front to back. I used my Yoi Choppers 7inch Scissors before adding a generous amount of Reuzel Pink Grease Pomade and combing into style with an afro comb.

New Year New Scissors

Massive

20% Off when you use code evo20

Across featured brands below

PRECISION FOCUSED: YOI WINGS TIGER SCISSOR Aaron uses the 5.5 inch Wings Tiger Scissor in black and gold. These cissors are designed to be versatile and perform all stylist's techniques, with a focus on precision cutting. "The craftsmanship of the Wings was what originally stood out for me," Aaron said. "The Japenese steel blades hold an edge so well and I liked the striking black and gold design that matches my brand colours." The extra COBALT added to the blade alloy also makes them suitable for dry cutting up to 50%. The FLAT blade profile and Mini Bevel finished edges are the most suitable for hairdressers who are heavy handed. Edge retention is up to three longer than standard stainless steel scissors. The Classic Offset handle design of Wings scissors is designed to fit medium to large size hands (smaller with insert rings). 6" model is wider and sturdier for heavy duty performance. Removable knurled finger rest for grip. "I use the Wings scissor for precision work as they have beautiful balance and very slim tip blades that allow for accuracy and super sharp finish."

Yoiscissors

Agents Required Across UK & Europe Monthly Payments Available Choice of Left & Right-Handed Slim Lightweight Blades Full Servicing & Warranty UK’s Top Choice For Precision Cutting Choose Your Style And Colour

www.yoiscissors.co.uk 69

WOW, 2024! WHY IS IT THAT THE OLDER YOU GET THE YEARS GO BY FASTER AND FASTER? IS IT BECAUSE WE’RE HAVING SO MUCH FUN? OR BECAUSE WE’RE ALL IN SUCH A RACE TO “MAKE IT” THAT WE LOSE TRACK OF TIME? I love my job and I love what I do but then there’s always that thought in the back of my head that if I don’t reach that goal, complete that task, or finish that job then the people around me will do better. I've met so many people in our industry who have the same mindset. I want THIS and I want it NOW! What I've learned over what I consider a huge amount of time doing one thing and committing a life to one career is that I'm always pushing myself, working harder, working longer, and being better. It can be quite damaging, we are terrible people because we create goals and aspirations for ourselves and then when we don't or can’t meet these self-expectations it can cause havoc, physically and mentally. Things change overnight and they can change over the years, I think the point I'm trying to make is the age-old Buddhist way of life, living

in the NOW! Having a goal and working towards it is amazing to give you that motivation the get out of bed in the morning and work your arse off for days, months, years. But when we lose track of time wouldn’t you rather it be because you were having fun rather than stressed to the max trying to achieve something that you definitely will, and will do quicker if everything was slowed right down? I've realised so much recently that time is so precious, you miss out on life, on your family, on just being in the moment and appreciating what you have rather than going on a rampage for what you don't have, or what you want to have. This year, connect with people, start a project, put wheels in motion and plant seeds. Just don't rush, enjoy the journey and the process and the reward will come when the time is right.

I'VE REALISED SO MUCH RECENTLY THAT TIME IS SO PRECIOUS, YOU MISS OUT ON LIFE, ON YOUR FAMILY, ON JUST BEING IN THE MOMENT AND APPRECIATING WHAT YOU HAVE RATHER THAN GOING ON A RAMPAGE FOR WHAT YOU DON'T HAVE, OR WHAT YOU WANT TO HAVE. 70

A FAMILY BUSINESS Me and Reece started RUGER. over nine years ago and it was the best thing we ever did. We had the same vision the same mindset, passion and drive. Together, we have built something I find remarkable, that's not being smug or arrogant I just never thought we would create something globally and be a name known in as many barbershops and barbers alike. Therefore I'm so humbled and happy to say that we’ve done so well and we have our friends, family and peers to thank. Again success is something totally subjective and in my eyes we've been incredibly lucky, through hard work, dedication and passion we've made a name for ourselves. But as time has gone on we've made the decision to part ways. This came quite a shock to the industry. Being in a family business can have its pros and cons and it's just about knowing when the cons outweigh the pros to call it a day. Reece is one of those guys,

he puts his mind to something and he gets good at it. Annoys the shit out of me, but my god is he a good barber! The whole world knows how good he is and his stepping away doesn’t change anything in our relationship, it's actually made us closer already. We've been so busy being business partners we forgot how to be best friends and brothers. So that's our goal now to make up for lost time and to enjoy what we do and who we are on a different level. I have no doubt in my mind that Reece will take his own brand @ PARIAH_MCR to insane levels and I couldn’t be more proud of him for doing it. The last 10 years have been amazing as a family business, we have everyone involved, mothers, fathers, wives, girlfriends and each and every one of us at RUGER. has become family. Not all by blood but 100% family. A business will thrive through the relationships that lie within it, remember that this year whether you're already in a business or starting a new one.

BARBER FOCUS @andrea.amighetti.barber It goes without saying that Andrea is one of the best barbers on the planet right now! I remember stumbling across his page and he had about 10k followers. With each post he did he went up another 10k and rightly so. From cutting hair in his garden in Italy to now delivering some of the best content I’ve ever seen and co-owning Raven Barbers in London, he really is a unicorn. One of those insane talents that burst onto the scene and have such a unique and effortless flow when he cuts he’s incredible to watch. If you ever get the pleasure of meeting him you’ll see just how nice of a guy he is too.

ASK @cal_newsome “How do you balance working with the industry’s biggest brands, and being the best affiliate you can be, whilst building and improving your own brand/brands ‘Alan Beak/RUGER.’? This is a great question and something I get asked a lot. I’ve always had this fear of losing my own identity. But when you find the right brands to work with they never try to own or dictate to you, they encourage and nurture you to be the best version of you that you can be. I’m so honoured to work with the likes of Wahl, Booksy and Mizutani and each of them is huge in their own right. They let me be me, the better I am at being me the better I represent them, it's about mutual respect and reciprocity. And fortunately, that’s the way it is. If you ever feel like you’re being owned and your identity is being taken away that’s your signal to say goodbye.

@jeffreybatista_ “What was the inspiration behind RUGER.? Does it stand for anything specific? Now that Reece has left, have you reflected about where the brand may go now?" I definitely think we each have

CUT OF CHOICE @patrikbrowne This edition’s cut of choice kicks starts with a belter from the beautiful city of Dublin. Mr Patrick Browne is a creative director from the holy grail of our industry which is MENSPIRE. Pat to me is just the salt of the earth kind of guy, every haircut he posts just has such perfection and attention to detail. You know when someone loves their job through their work and Pat is the epitome of this!

our unique talents, it was cross-pollinating them that led to where we are at right now so we did complement each other, I think we would have both done well but not as much as us being together. As to where the brand will go now only time will tell, I'm not up for slowing down, my emphasis has been on our building the last two years so as this is now coming to completion I can start to plan more on things like education and developing the brand in many new ways. Now, your first question I will answer with the mission statement I came up with when we started the brand, I think this will answer perfectly “Our mission is the create a globally identifiable brand, recognised for the positive growth and development of others and culture unification’ … we never wanted to sell haircuts, we wanted to sell a feeling, provide a safe space and leave people feeling invigorated, same goes for education and platform work, if people leave the shop or and event feeling better than when they came in our job is done.

DIARY OF A CEO

HE’S CEO OF MORGAN’S POMADE, WHO ARE CELEBRATING 150 YEARS OF BUSINESS – BRINGING THE HAIR AND GROOMING PRODUCTS TO BARBERS ACROSS THE COUNTRY. WILLIAM PEARSON TELLS US HOW YOU CAN BE THE MOST SUCCESSFUL CEO POSSIBLE. WILLIAM PEARSON

Morgan’s Pomade, one of the oldest independent manufacturers of hair and beauty products in England, has a rich history dating back to its establishment in London in 1873. "Today, we combine our historic foundation with a modern, environmentally friendly approach to create our laboratory formulated products," William explained. Located in the picturesque seaside town of Whitstable in Kent, the Morgans Pomade manufacturing hub has expanded beyond the original pomade to offer a diverse range of hair and beauty products. "Our focus is on using high-quality ingredients sourced from trusted suppliers." William continued: "At Morgan’s, we take great pride in our products, which feature authentic packaging and luxurious fragrances. This attention to detail has earned us a global following. We continuously adapt and innovate to meet the ever-changing needs of the modern consumer." As a result, the brand's extensive range includes styling products, beard care essentials, shaving products, and spa items. "Whether it's our Retro Vintage vibe, our Men’s range, or our luxurious women’s collection, Morgan’s is the preferred choice of professional barbers and hairdressers," William said. "We have come to realize the significance of strategic diversification as we turn the corner. Our portfolio of products has been significantly expanded, and we have established a vast network of distributors worldwide. This has been done to ensure our ability to adapt to evolving markets and effectively tackle unexpected obstacles."

“CONSTANT FOCUS IN CONTINUOUS IMPROVEMENT HAS ALLOWED US TO MEET THE EVOLVING NEEDS OF OUR CUSTOMERS YEAR AFTER YEAR. IT IS THE ONLY WAY TO STAY COMPETITIVE IN THE MARKET AND NAVIGATE THROUGH CHANGING BUSINESS LANDSCAPES.” 72

Another significant obstacle they had to overcome, William told us, was involved in the supply chain disruptions due to Brexit. This CEO said: "The challenges associated with the everchanging nature of industry regulations. Our continuous efforts are focused on educating barbers about the significance of endorsing a UK-based manufacturer like us, as it contributes to the growth of the economy and the local workforce." What’s the key to success? “We place high value in invest in talent and company culture. Our team is the greatest asset we have, so we take great efforts in attracting, developing and retaining the best talent we can find. This approach has resulted in a highly motivated and skilled workforce, but has also contributed to our ability to overcome any challenges history has thrown our way." William believes that involving distributors and ambassadors in their product development and marketing is crucial for building strong brand loyalty. "This collaborative approach not only helps in establishing lasting relationships but also plays a significant role in fostering brand loyalty." The Morgan's Pomade team's unwavering dedication to continuous improvement has enabled them to consistently meet the changing demands of their customers over the years. "This commitment," William explained, "Is crucial in order to remain competitive in the market and successfully navigate through evolving business environments. I believe success is achieved through a strong determination to succeed and never giving up on the ultimate goal." 

“OUR TEAM IS OUR GREATEST ASSET WE HAVE, SO WE TAKE GREAT EFFORTS IN ATTRACTING, DEVELOPING, AND RETAINING THE BEST TALENT WE CAN FIND.”

MAKE THE MOST OF YOUR TEAMS William’s advice on how to empower your people and encourage productivity through an uplifting company culture. 1. Clear communication Establishing a culture of open and transparent communication is crucial.

“You must make sure to maintain high-quality in the products and to deliver on promises and build trust with your customers. Make the most of your teams and strive for greatness." After all, authenticity in brand values and messaging helps to create a genuine connection with them. "Follow that with consistent, compelling communication through various channels to create brand recognition and loyalty. You need all of these working together to make a brand that will last the test of time.” What’s next? “In 2024, Morgan's Pomade is gearing up for another exciting year of innovation. We are also increasing our focus on digital marketing to engage with our diverse customer base.” Additionally, they remain committed to sustainability initiatives, ensuring their products and practices align with environmental consciousness. "Overall, 2024 marks a year of growth, product diversity, and a continued dedication to providing exceptional grooming experiences. We're implementing a product training program in partnership with Kevin Vorley, specifically designed for barbers. The aim is to ensure that they are well-informed about the advantages of all our products and stay updated with the latest information. Barbers will gain confidence in using our products but also in retailing them through our retail education program. Consequently, customers will be able to effortlessly recreate the same professional look at home."

2. Clearly articulate the company's vision, mission, and goals This ensures that every team member understands their unique role in achieving these objectives. Promote and recognise the importance of a healthy work-life balance as well. Maintaining employee well-being and productivity is essential. We try to encourage reasonable working hours, flexible schedules (where possible), and promote a healthy work-life integration. Happy workers make better products.

BRITISH BARBER SHOP SUPPLIES Support British Manufacturing and Buy British Keep up with the Morgan’s Pomade journey on Instagram @morganspomadeofficial // Visit morganspomade.co.uk and open a trade account today.

STYLE • SHAMPOO • POMADE • BEARD • COLOGNE • SPA • SKIN CARE 74

3. Lead by example I’m not afraid to get my hands dirty and do any job that needs doing. Ask staff for their views so that they feel their opinions are valued. Capitalising on particular staff members’ strengths eg changing job roles to suit individuals. •

BRITISH BARBER SHOP SUPPLIES Support British Manufacturing and Buy British Visit www.morganspomade.co.uk and open a trade account today.

STYLE • SHAMPOO • POMADE • BEARD COLOGNE • SPA • SKIN CARE

Website

Instagram

TikTok

Facebook

EXPANDING YOUR BUSINESS

THINKING OF OPENING ANOTHER SHOP? OR ADDING MORE CHAIRS? OR MAYBE ADDING ADDITONAL BUSINESS LIKE RECORDS AND TATTOOS? THIS IS HOW YOU DO IT.

ADDING A TATTOO STUDIO Page, Luke & Roman, House of Gentlemen Barbers & Tattoo Studio The strategic placement of the barber shop as the gateway to the tattoo studio enhances our ability to engage a broader demographic. This positioning not only provides us with the chance to showcase our expertise to potential clients; it serves as a conduit for expanding our reach. This collaborative synergy fosters a positive rapport with the tattooists. During hair cutting sessions, conversations naturally gravitate towards the tattoo studio, prompting clients to inquire about our services. This dialogue lets us recommend suitable artists based on their preferences. The tattooists reciprocate by directing clients to our services. Notably, some patrons, anticipating tattoo sessions, proactively seek grooming services such as haircuts and beard trims, presenting a valuable pre-tattooing grooming opportunity. People who come in for facial and head tattoos can come to us to

showcase our proficiency by offering precision shaving tailored to enhance the overall tattooing experience. The integration of barbering and tattooing is marked by a symbiotic relationship, as both professions share notable parallels. Working with razors for cut throats and delivering creative services to clients, these environments converge on clinical precision and artistic expression. This harmonious dynamic is evident in our cohesive team, operating in an artistic atmosphere where mutual collaboration and motivation thrive. The daily interactions within this setting provide a continual source of engaging discourse. Observing the artistic evolution of our resident tattooists and their evolving styles is a source of inspiration. As an academy imparting barbering skills, witnessing the growth of apprentices within the tattoo studio adds a gratifying dimension, exemplifying collective progress and development on their professional journeys.

ADDING A RECORD SHOP Alex Smith, Founder of BSIDE Barbers & Records The Record Shop definitely attracts more clientele. The people who come to buy records will book in for their next barber appointment and vice versa. It’s a harmonious set-up that helps us grow at a sustainable rate. Outside of this organic growth, bookings are done via the Booksy app or through our website. A lot of our walk-ins are customers browsing records. Having the record shop as an extra revenue stream has a good impact on the earnings of the shop as a whole. We look as the Record Shop as a side hussle, it's a bit of fun… It pays for itself and we reinvest every penny back into records. Our record shop sets us apart from the rest and really enhances what we can offer our clients. I think people like to know they’re getting the best experience for their money and curating a space that caters to many different elements of that is essential.

“HAVING THE OPPORTUNITY Photography// russel, TO DIG THROUGH A RECORD Jacob Martin Wright. COLLECTION AND GET A HAIRCUT WHILE LISTING TO GOOD MUSIC IS THE DREAM!” 76

“THE SHOP IS A GATEWAY TO THE TATTOO STUDIO AND EXTRA REVENUE.”

ADDING more chairs PAUL HEWITT

Founder of Cape Gang, Black L’Amour Barbers, Brislington Hill Barbershop. Expansion can be a scary but exciting benchmark for a shop owner. No one ever gets it right the first time, so add a new barber when the shop is fully booked weeks in advanced. That way, the barbers won’t start getting anxious about losing money (and at the end of the day, we work for them!). The owner must make sure their team has the steady income they all need to live on. You are only as strong as your weakest link. Remove all egos from the shop and make the environment as stress free for your barbers as possible.

Top Tip I always have a trial period of eight weeks to see how the new barber settles in with the rest of the team. If everyone is happy, we offer the barber a permanent chair within the shop, then the above process is repeated to fill out the entire shop.

Photography// Chris Georghiou

“YOU ARE ONLY AS STRONG AS YOUR WEAKEST LINK. REMOVE ALL EGOS FROM THE SHOP AND MAKE THE ENVIRONMENT AS STRESSFREE FOR YOUR BARBERS AS POSSIBLE.” 77

BEHIND THE BRAND

MIZUTANI WE TAKE A LOOK BACK AT THE HISTORY OF ONE OF THE WORLD’S MOST-LOVED SCISSORS BRANDS. MIZUTANI CAME FROM HUMBLE BEGINNINGS AND WE SPEAK TO SOME OF BARBERING’S BIGGEST NAMES TO FIND OUT WHAT SETS THIS SCISSOR BRAND EONS AHEAD OF THE REST.

Photography// Mizutani.

“MIZUTANI WILL CONTINUE TO STRIVE TO PROVIDE BETTER PRODUCTS AND SERVICES IN THE FUTURE.”

As told on the Mizutani website, the tradition of Mizutani began in 1921 in Asakusa, Tokyo where the first of the Mizutani metal-working lineage decided to produce the best quality hair styling scissors. His passion was to make scissors that are razor-sharp and durable yet easy-to-handle at the same time. Over the years we have continued to focus on improving our craftsmanship to produce the highest quality scissors in the industry. Our very first worker began his craft as a Samurai Sword maker. Every pair of scissors is 100% crafted by hand. Mizutani Scissors have been one of the most popular hair styling scissors among the top professional hair stylists throughout the world for their impeccable quality and versatility when it comes to cutting thick or thin hair, long or wavy. All Mizutani offerings are made by a team of highly skilled craftsmen at the factory in Chiba, Japan. From cutting steel to polishing for the finish, each shear receives the closest attention throughout the 30-step process to ensure the highest quality. Every set comes with a lifetime warranty – that’s how serious they are about the quality of their tools.

HAYDEN CASSIDY

These humble beginnings have spanned into a global powerhouse of tool innovations, loved by some of the biggest names in barbering and styling. JB Mazella, Sofie Pok, Hayden Cassidy, Whitney VerMeer, Robert-Jan Reitveld, and Alan Beak are just a few of those names. The brand has also gone from local stages and suppliers to educating and hosting events on stages watched by the world. Most recently, Mizutani held their 102-year anniversary event, WORLD CUT JAM, where barbers and stylists came together to educate, shoot collections, and create incredible work – all using the finest Mizutani kit. About the event, Mizutani wrote: “Mizutani 102 Anniversary Event ‘WORLD CUT JAM’ showed the true Art of Cutting Hair in 2023, presented by Mizutani and Reuzel. “It was a great success. We would like to express our deepest gratitude to all the models, artists, and everyone involved for their hard work and dedication. Mizutani will continue to strive to provide better products and services in the future. Thank you to all of the talented barbers very much for coming along! Until next time…” Find Mizutani on Instagram @mizutaniscissors_official

JB MAZELLA

Founder of UNIT 8 Studio, Global Educator for Andis

Exclusive UK & Ireland Distributor Mizutani, Mazella & Partners Director

I got invited to educate in Japan for World Cutting Jam to celebrate the 100+ years of Mizutani Scissors. I’ve worked in many destinations and even though I’m excited for each trip, this one felt extra special. The Mizutani event provided the incredible experience of working alongside some of my industry idols; Stephen Moody, JB Mazella, Schorem Barbers, and Sophie Pok – to name just a few. Everyone greeted us with warmth and friendliness and lifelong connections were made.

It was incredible to celebrate over 100 year of Mizutani. In Japan, I launched the scissor model that we have been collaborating on for two years together now – called the SERENITY. It is an incredible piece of work that I am excited to share with the global hair and beauty community. Ultimately, I went to the World Cutting Jam to celebrate a brand that I believe in. What is important is the accumulation of educators, barbers and hair stylists to be together to celebrate Mizutani.

WHITNEY VERMEER

SOFIE POK

Mizutani International Platform Artist

Co-Creator STMNT Grooming Global Educator BaBylissPRO

I presented onstage at World Cut Jam with Sofie Pok and Hayden Cassidy with a private Look and Learn class with Stephen Moody. I went to Tokyo to celebrate 102 years of Mizutani and unveil my new scissor – GANYMEDE. Sharing the stage with Sofie and Hayden was a historical moment as three LGBTQ women in a male dominated industry! One of the reasons I love working with Mizutani is the value they place on artistic expression. I have never worked with another company that values creativity and encourages individualism.

Showcasing my skills with the Mizutani texturizer, alongside notable female barbers Hayden and Whitney. I also shared my journey in barbering and the significance of reliable, high-quality tools. My presence brought a unique perspective and detailed experience to an audience that might not be familiar with my approach. Collaborating with Mizutani not only elevated my profile as a presenter but also contributed to spreading knowledge and passion for barbering internationally.

THE YEAR OF GROWTH

BY MARK MACIVER

LONDON-BASED MARK MACIVER IS AN AWARDWINNING BARBER OF 20 YEARS WITH A CLIENT LIST THAT INCLUDES DIZZEE RASCAL, STORMZY, AND ANTHONY JOSHUA. HE’S OWNER OF SLIDERCUTS STUDIOS AND NOW BARBEREVO’S COLUMNIST – AND WE’RE BUZZING ABOUT IT. HERE, HE LOOKS AT BUSINESS GROWTH FOR 2024. It’s 2024 and with every new year comes opportunities to take stock of your successes and consider growth, whether that be in business, education, or in life outside of the shop. A key element of boosting your reach and expanding client pool in 2024 is of course, marketing – especially through social media. Instagram has an intense power for building an audience and so building your clientele. My advice is that you spend a lot of time marketing your business through social media because that is where everybody is. The platforms become the middle ground, so we don’t have to go to marketing companies anymore; we can reach our people directly. A lot of business can be gained through posting regularly on

social media. For content, if you want to be busy and well-known, focus on the core of your services, so giving a great cut but also making sure that people – no matter where they are – can see that cut, the process, the personality, and then the location. I recommend doing basic ad campaigns in your area within about a two or three-mile radius and just promote, promote, promote to the people closest. This, paired with regular posting, is how you build interest further afield and close to home. I also want to highlight the things that can block successful business growth. The main ones within barbering is firstly, a lack of business acumen. Many people/young barbers think that barbering doesn’t require the same amount of time, effort, and study that other industries need.

4 ESSENTIAL SERVICES Offer these base services to bring in more clients.

1. Skin Fades The most common cut that can be personalised when in the chair.

2. Hair Wash Deep washing, cleansing, protective treatments.

3. Beard Grooming Shaping, fading, cuts.

4. Retail Sell the things that you use in your services to the clients. it’s an easy additional revenue stream and it lets you speak about what you’re doing as you style the hair.

I RECOMMEND DOING BASIC AD CAMPAIGNS IN YOUR AREA WITHIN ABOUT A TWO OR THREE-MILE RADIUS AND JUST PROMOTE, PROMOTE, PROMOTE TO THE PEOPLE CLOSEST.

HOW TO TALK TO CLIENTS This is an art you need to master – here’s how.

The bigger picture Yes, barbering is about the cutting and the craft, but you need to know how to talk to people, too. It can be difficult, but you need to see the time in the chair as a service, which includes communication as well as the craft.

FRESHA IS THE WAY FORWARD I have used Fresha for over a year now to organise my bookings calendar and help manage my business behind the scenes. I signed up because it works in tandem with my barbers and hairtylists' plans, meaning I'm in harmony with my own schedule and the team's. This keeps things efficient and avoids over promising and under-delivering on services and on time. These both impact reputation as a service provider, which means a lot when you're expanding and building your business in 2024."

There’s a societal stigma that says barbershops are very simple businesses to run, which unfortunately means that many shops that open on the high street will close very quickly. And that’s simply because there isn’t a business acumen – an understanding, there. Secondly, just because you can open a shop without any hurdles, doesn’t mean your ready or qualified to do so. You need to take time out to study the industry, shadow barbers, ask questions. I have seen barbers act as though the customer is there to service them, but it’s the other way round. Understanding that we are a service-based industry, so once you take on that service mindset, you will see a lot more growth. Don’t fall into the trap of social media fame… Some barbers will reach the spotlight within the industry and think that clients are there for them, when really, they’re there for a cut and a positive experience.

3 STEPS TO OPENING A SHOP This is my advice on what to do before opening a new shop.

1. START IN SOMEONE ELSE’S SHOP Operate in a shop for a few years and establish yourself as a professional. Be aware, observe operations, see how a shop functions day-to-day, and ask questions – ask lots of questions.

2. LOCATION, LOCATION, LOCATION At the beginning, focus on finding the right location. With location comes a certain demographic and though you might want to bring a new service, you also need to know who your audience is and who will be coming through your door. Also need to think about the budget you have, so look around and get to know the prices of

Think critically

the areas so that you know a good price when it

Be conscious of how you speak to clients. a lot of barbers will say they know what to do in theory but can’t execute it in practice. That’s because they don’t think critically and engage with the service provider mindset.

comes along.

Be aware

though I was the only person working there.

3. FIND SOMEWHERE YOU CAN GROW Find a place that has one or two chairs-worth of space. Or find a space that would fit five so that eventually, you can bring some other barbers in, so you can grow into your place. You fill it how you want – you don’t have to max-out as soon as you’re in. Keep it manageable. My shop had space for about 15 chairs when I opened, but I kept it to about eight chairs, even When we start filling those chairs, you add

Some of the topics client bring into your chair are sensitive ones so it’s important to know how to deal with these situations.

another two, another one and so on. Now, I’m in the process of adding another five. so, get somewhere you can grow into, where there’s room to expand your offerings as your success grows.

MARKETING YOUR BUSINESS LOOKING TO FURTHER YOUR REACH AND IMPROVE VISIBILITY ONLINE? THIS IS THE TECH YOU NEED TO HELP YOU DO IT.

GOOGLE BUSINESS PROFILE JOHNNY BABA

In the digital age, word-of-

Founder of Barber Barber.

mouth only stretches as far as you

This is probably one of the most important things you can do – and best of all it’s free. Your Google Business Profile is the bio you build for your business to make it easy to find on Google. You know when you search the name of a restaurant, hit enter, and see a bio on the right-hand side of the page pop up? That’s your Google Business Profile. This is where you can put your location, your phone number, your service menu, your web address, and your social media. Make yourself as easy to find as possible!

can walk. Having a strong online presence outside of social media is particularly important. We have so many clients who don’t use any social platforms whatsoever but always use Google for restaurants, bars, barbershops etc. making sure that you can be seen at the top of that search list when anyone searches your shop is essential. And it’s much easier to do than you think. Find all the steps you need to enhance your search profile at google.com/intl/en_uk/business/

PAID ADS LEWIS GUMBRELL aka Sid Da Barber Social Media Master, Educator, Ambassador for The Bluebeards Revenge, Kiepe Professional. Investing in paid ads entirely depends on what you are trying to achieve. Before putting any money in, find a style of posting that works for you, test the engagement, and then assess whether doing some paid ads is the right move. I like to share high-quality photos of my best haircuts and styles to highlight my skills. I recommend capturing different angles and details to give potential clients a comprehensive view of your work. Consider creating before-and-after photos to demonstrate transformations as well – people love those. Write engaging captions that invite interaction. Ask questions, share anecdotes about your work, or provide valuable hair care tips. Encourage clients to share their

experiences and tag friends. Building an organis connection with your audience can foster a sense of community and loyalty, which goes beyond paid ads. After all, I feel you will always find someone who can do some things better than you so learn from each other and rise together. Paid ads a great when you are trying to get a bigger following on Instagram or other social media platforms. I don’t recommend going down the paid advertising root outside of that, really. Instead use paid advertising to boost your cliente list, setup a cheap advertising campaign (£1 per day) and set the radius to just a few miles from your shop location. This will help your shops local exposure. I have gained a few clients from doing this!

PROMOTION & APPS

Maz & Simone

Founder of Butcher Boys Barbers and Master Barber Since we moved to Barberly, we never thought about reverting to taking bookings over the phone. The client can go on to the app, see our availability, and book straight away. Barbers get notified on their phone, so everybody is in the loop and lets us manage our earnings in real-time. If you have any availability, you can let your clients from as late as the day from night before.

We have the power to reach clients on social media to let them know bookings are available, as well as post pictures and videos with a Call to Action so you can share links directly to your personalised app. When it comes to client communications, our email and text reminders are amazing. It lets us stay in touch with the people who will be sitting in our chairs and not just gives us the opportunity to plan our day but lets them they have busy schedule the text pops of their phone end they can make the time to come in or just pop back in

the app and modify the appointment. Having your own branded app is not an easy thing to set up. I spoke to a few app developers before choosing Barberly. Others acan be more expensive and just not as effective as Barberly. Our app is easy to use and we can access admin and make any changes to schedules or the opening hours that we need. This goes for prices as well, from getting advanced deposits for an appointment to paying online in full. I was about to get a receptionist but just to do this now. I got all covered with £80 a month!

DIGITAL COMMS Jayson Cousins

Regent Barbershop, master barber, and men’s stylist When it comes to communicating with clients, I like to make sure we’re covering all bases. Your first base is posting great social content (for initial engagement), making the booking process super easy (using the correct apps and links into social media bios), and giving direct communication (reaching out to chat via emails, texts, or DMs). We use Slick for our bookings services and for giving that extra head’s up to our clients. My chair is never empty. I’m lucky to have a packed client list and good engagement online. People mostly DM me on my personal page and will book through slick from there. ‘Marketing communications’ seems like quite an intimidating phrase but something as simple as replying to DMs and putting links in your bio on Instagram accounts. The main way to get people into my chair, though, is the visuals. Instagram is your biggest platform for communication and gives you the

Photography// Gee Pestana

power to translate your skills into visual work that clients can take interest in. Ultimately, social media is your greatest asset for engaging clients straight from their phone in quite an intimate way. Having digital bookings doesn’t just help me organise my day, it allows me to strategize how I’m going to cut the client’s hair. Having a gameplan before I go in doesn’t just boost efficiency from

the business perspective, it also lets me be creative – I know the timeframe I have to work in, and so can judge how I’m going to execute these cuts for my client. Everything works in tandem too, because if you have great imagery on social media, people engage with your skills, then they DM you (that’s the direct communication), and they book themselves in.

PHOTO GRAPHY E D I T O R I A L

PHOTOGRAPHY

A PICTURE IS WORTH A THOUSAND WORDS. YOUR WORK CAN BE THE BEST IN THE BIZ, BUT IN THIS DIGITAL AGE, PICS OR IT DIDN'T HAPPEN... RIGHT? THIS FEATURE, WE TALK ABOUT CAPTURING IMAGES AND CREATING COLLECTIONS, SO YOUR WORK CAN LAST FOREVER. 84

PHOTOGRAPHY  AARON GIBSON & DIRECTOR ESSENCE

PURCY T H E

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AARON GIBSON WAS ONCE A BARBER BEHIND THE CHAIR, BUT NOW TRAVELS THE WORLD AS FOUNDER OF PURCY CHAIR CO. WE DIVE INTO THE DETAILS OF HIS CREATIVE COLOUR PHOTOSHOOT, EXPLORING THE CREATIVE INSPIRATION BEHIND BEHIND THE REVOLUTIONARY PURCY CHAIR. According to Aaron, the new design had to be a bold statement because they have big plans to come for 2024. “The new range of colours that we’re launching is almost a re-birthing of the Purcy Chair and its new, Improved Transport case and features.” Generally, people in the hair industry are very visual people – “I certainly am and I enjoy captivating content”, said Aaron. “Music is a huge part of my life, so It was great playing around with music that made an impact with the slow-motion filming as we threw the paint splatters across the chairs.” How will this new customisable, colourful approach to Purcy Chair design help enhance the mobile/ traveling barber’s experience? Aaron explained: “When establishing a brand, incorporating personalised or distinctive colours enhances brand recognition. Consider iconic trademarks or logos that stand out. Similarly, you must strive for visibility, especially in image-centric industries.” Standing out and leading by example is how to get noticed, Aaron said. And build a following of people that can relate to your brand and look up to what you do is how to keep them engaged. “Transparency about your standards and image is crucial because clients don’t care what tools you use, no matter how much of an aid to you and your service. “They do care about how comfortable they are throughout the service though and charging

for this comfort and professionality is entirely permisable. In addition, having your own chair opens doors to collaboration opportunities with events or corporate entities, and it reduces barriers when organizing events.” Before speaking to Aaron, we understood that what we’re getting is access to a new era for the Purcy Chair. It classically features sleek chromatic design, so we asked what motivated him to launch in new colours? Aaron revealed: “Personalisation has never been more important to people, being able to proudly put your name on something counts for a lot in today’s world. “By offering customisable colours, it allows the individual to express themselves, something I think is of pinnacle importance to a creative person. All the while, showing the standards they set as a professional when carrying out their professional service. “Design and aesthetics have always been areas I pay close attention to. These next chairs we release with the chrome metalwork and a multitude of colours and stitching are going to be pieces of art in their own right. “I cannot wait to show the world what they look like!” Stay up-to-date by following Purcy Chair on Instagram @purcy.chair // purcychair.com

EXPANDING HORIZONS Let’s look at the Purcy Chair from the perspective of the ambitious barber/ stylist; the barber/stylist who shoots across the globe. How does this chair help them push boundaries with their shoot locations? “Having a Purcy Chair really opens doors to opportunities that aren’t possible without one. “In times when capturing content has never been so easy, yet professional, with amazing technology, I see some amazing captive content online. You can reach areas/backdrops that haven’t been accessible to work in. And if so, at a huge compromise or cost when organising your shoot or

working in an a-typical location! “Having the chair allows you pave your own creative path and carry out photoshoots or education, like never before.” And how does pushing those boundaries in turn elevate their career? “The internet is a very busy place. For most stylists, you are the brand, making it essential to establish your benchmarks and showcase your creative vision openly. This not only communicates your standards but also conveys a great deal about your creative passion. “Standing out is much more fun than fitting in!”

THE INSPIRATION THE PURCY CHAIR IS THE WORLD'S PIONEERING PORTABLE TREATMENT CHAIR, DISTINGUISHED BY ITS LIGHTWEIGHT DESIGN IN CONTRAST TO TRADITIONAL STATIC HEAVY CHAIRS.

“I had the idea of throwing paint in slow-motion when I was in the gym,” Aaron laughed. “I believe the inspiration was drawn from compelling adverts I had seen for various product and technology companies. “Producing high-resolution slow-motion content is typically associated with a hefty price tag. I was determined to achieve top-notch results on a limited budget, aspiring for Champagne outcomes with a lemonade budget.” Thankfully, Aaron has some relatives in the film production industry, and they were able to guide him: “I turned an area of the warehouse into a studio and spent money on the things I couldn’t get around – lots of bright powerful lighting and one very smart camera. “The advert had to make a lasting impression on the industry, as I intend to leave a lasting change on the way services are carried out away from the shop floor.”

CRAFTED WITH METICULOUS ATTENTION TO DETAIL AND HIGH-QUALITY MATERIALS, IT NOT ONLY ELEVATES THE PRACTITIONER'S OFFERING AND CLIENT EXPERIENCE, BUT ALSO OPENS NEW CAREER AVENUES. OFFERING UNMATCHED FLEXIBILITY, THE PURCY CHAIR EMPOWERS PROFESSIONALS TO DELIVER EXCEPTIONAL SERVICES ANYWHERE, WITHOUT COMPROMISING ON QUALITY.

PURCYCHAIR.COM @PURCY.CHAIR

Location

LOCATION | LOCATION

WHEN ONE OF THE DIRECTORS OF EVO ENTERPRISES AND HIS BEAUTIFUL WIFE-TO-BE DECIDED TO GET MARRIED IN LUXURIOUS LANZAROTE, IT WAS ESSENTIAL TO FIND A REPUTABLE LOCAL BARBER TO ENSURE THE GROOMSMENS' TRIMS WERE ON POINT FOR THE BIG DAY Andrew, the groom on this occasion, was already aquainted with the supremely talented duo of Kioma Caraballo and Yaseray Paez of Barbershop Lanzarote in Arrecife. With two heads of thinning hair, and a young, non-follically challenged stallion also looking for a 'freshie' everything was in hand, with one special set of circumstances thrown into the mix... the cuts and styling were to take place on the rooftop lounge of the stunning Fariones Suites Hotel, basking in 25 degrees of sunshine from 10am! Given that Andrew co-founded BarberEVO along with his best man David, it would be inconceivable that they would let such a photo opportunity pass them by here, particularly with handsome young Josh, Andrew's son, completing the trio. That meant that the next task was to find a talented photographer and enthusiastic videographer, that both wouldn't be perturbed by the glorius October sun.

Hair// Kioma Caraballo. Styling// Yaseray Paez. Photography// Romana Ella Placek. Videography// Alex Lugeer.

Fortunately the duo of Romana Ella Placek and Alex Lugeer were on hand, and the results were simply stunning! David commented, "It was a very special day for Andrew and Stacey, where the perfect blend of sunshine, friends, family, fun and entertainment combined for the event of the year! Stacey and her bridal party all looked fantastic, and the groom and his party didn't scrub up too badly either!" David continued, "Both Romana and Alex from a photo/video standpoint, were absolutely superb - and the perfect match for the dynamic barbering duo from Barbershop Lanzarote. They really did sprinkle some added magic on a day which was already destined to be perfect." We picked a few of the highlghts from the haircut / shoot session that took place on the rooftop lounge area, along with the wedding ceremony itself for your perusal. Don't laugh too much at Davids's squinty sunglasses now!

Photography// Bryony Grainger.

READY, SET, SHOOT! CAPTAIN FAWCETT AMBASSADOR, SESSION STYLIST, AND MASTER BARBER DEAN GLEESON LEADS US THROUGH THE PROCESS FOR HIS RECENT SHOOT WITH CAPTAIN FAWCETT, SHOWCASING THE VERSATILITY OF CAPTAIN FAWCETT'S SEA SALT SPRAY AND CLAY POMADES.

“The main aim of this shoot was to represent the true versatility of the Captain Fawcett Sea Salt Spray and Clay Pomade,” Dean began. “This shoot was unique in its setup. Normally, the stylist or barber will create a mood board and define a vision prior to the shoot, then figure out which products and tools they are going to use to bring that vision to life afterwards. “For this shoot with Captain Fawcett, though, I wanted to showcase the capabilities of these two hero products of mine. So, I made a vision board and created styles based on the abilities of the products at hand.” What Dean ended up with was a unique shoot that showed the versatility of each product; a shoot that exemplified the Captain Fawcett brand, creating looks that were effortlessly cool and classic at heart.

How can one transform a vision into a reality? Dean explained: “Great communication between photographer, stylist, and model is essential. If you have the brand there with you, listen to their advice to help shape your vision in line with the overall brief. Although that can set boundaries, good communication also lets you know how creative you can be within those boundaries. “What I loved about this shoot is that it was more educational than posey. We wanted to execute crisp, cool, modern looks that are influenced by the classic slick-back styles and pompadours that Captain Fawcett products mould so elegantly and flawlessly. “The most important thing for me, was finding styles that would do justice to the products, showing off what they can do. What we ended up with was a collection of images that successfully complemented the characteristics of the products themselves. “The Sea Salt Spray was used to enhance the more grungy, natural look – the softer styles. I used the Clay Pomade for the short, textured cuts – the rough-and-ready, everyday kind of looks.” The last thing Dean wanted was to get to the stage where they were trying to make a product do something it couldn’t. Yes, he said, the Captain Fawcett products really can be cocktailed to create whatever style you want in the chair, but for the sake of creating a refined, impactful look for the camera, he wanted to make sure everything suited those original functions for the product. Sea Salt Spray: “Normally, I give this to clients to use to add life throughout the day to their tousled curls or to add some texture to straighter, longer hair. On the shoot, this transferred well. I used it as a foundation product, pre-blowdry, to have some grip when needing to style quickly and accurately in front of a camera.” Clay Pomade: “The look we achieved here is

one that reflects the fact that this product can be retouched throughout the day. It has enough hold to set the hair, but will allow you some movement to run a hand through or tousle it after getting caught in the wind. Apply as you wish throughout the day and you’ll never look dishevelled. This is great for a shoot, because it lets me go on set – even during shooting – and play with the hair a little and make sure that it upholds the shape and style in the final images. Sometimes, you can find yourself putting too much product in for the sake of making the PERFECT image, but what you need to do is step back, look at what’s in front of you, and let it do the talking on its own!” Dean is on Instagram as @dean_gleeson_

due to popular demand... say hello to the latest addition to captain fawcett’s marvellous hair couture range

“THE CAPTAIN FAWCETT CLAY POMADE LETS ME GO ON SET – EVEN DURING SHOOTING – AND PLAY WITH THE HAIR A LITTLE AND MAKE SURE THAT IT UPHOLDS THE SHAPE AND STYLE IN THE FINAL IMAGES.”

Coming

Soon! a

THE HEROES OF THE SHOOT Captain Fawcett’s Clay Pomade This lighter weight Pomade adds tousled definition to fine/medium hair. Delightfully versatile, it may be used for a wide range of hair styles requiring added volume and texture with a no-shine, second day matt finish. Flexible hold for all hair thickness, ideal for shorter, dishevelled off-duty styles with choppy, touchable definition.

Captain Fawcett Sea Salt Spray Captain Fawcett’s magnificent Sea Salt Spray is not just for making waves! Steal a trick from the professionals for a Barbershop finish at home! Barbers use Sea Salt Spray both as a foundation and finishing product, adding texture and grip to make hair styling easier. Plant extracts and sea minerals condition and nourish while rich emollients fix moisture, adding natural texture with a matt finish.

‘NOTHING ELSE COMES CLOSE’

captain fawcett’s salon & barber sets contain all pictured products with huge savings exclusively for highly esteemed barberevo readers. simply scan the qr code to contact fawcett hq. and for discounted rates, don’t forget to mention barberevo sent you!

THE MAN BEHIND THE CAMERA LEGENDARY HAIR PHOTOGRAPHER LIAM OAKES SHARES HIS SECRETS ON HOW TO SHOOT COLLECTIONS THAT AREN’T JUST INSANELY COOL BUT SHOW OFF THE FULL EXTENT OF YOUR TECHNICAL SKILL TOO. Photography// Liam Oakes “The key to any great shoot is your prep,” Liam began. “Think about an idea; think of a concept that follows a theme and will match all the images together as a collection, whether it's through the hairstyles, the model, the clothing, or the background – so long as there’s a link, you can make anything work.” Liam recommends doing as much as possible before you go on set – so make sure your colour, main cuts, and any protective styling is done the day before. “Eliminate the most time-consuming elements of your styles so that when you get onset, all you have to do is set the final style and art direct your shoot.” As the man who stands behind the camera, Liam recommends looking for models that suit your style and have the personality to rock whatever style you

put on their heads. “Sometimes, your best model will be your client. If you know their hair, you know what you need to do to make them look cameraworthy. But if you want someone who can pose strongly, look for models. I always advise on using professional models where budget is available. Using clients that have good hair is OK, providing the model has a good look and is comfortable in front of the camera.” It's not always about finding the best-looking people, either. Liam said: “Look for character and style, not just for the face. From my perspective, I want someone that will be comfortable, and can act on my direction; someone who can relax into their role and get the work done.” Communication is your next key to success. “Communicate effectively with everyone on set

because at the end of the day, you’re the director. I’ll help the model move and settle in, but it is the barber or stylist’s own vision that they’re trying to execute – so speak to those around you! Shooting something that lives up to their expectations is so much easier when they clue me in on their vision and what they want me to achieve.” Despite what some may think, not everything can be fixed in Photoshop… “Some of the requests I’ve had to completely rework a photo has been mad,” Liam laughed. “So, ensure that you are clear with that vision and have mood board references to show the photographer what they need to know. Don’t expect your photographer to do anything afterwards because the real magic happens on the day."

“YOU MUST BE CAREFUL WITH HOW MUCH PRODUCT YOU’RE PUTTING IN THE HAIR. POWDERS CAN SHOW UP ON FINAL PHOTOS, OR TOO MUCH PRODUCT CAN MAKE THE HAIR FLAT OR UNCONTROLLABLE.”

WHAT NOT TO DO MODELS

PRODUCTS

Don’t just use people that are friends or who you know because it is comfortable. Think of your ideal look and source it.

Powders can show up on final photos, or too much product can make the hair flat or uncontrollable instead of shiny and rigid.

TEAMS Don’t stick with the same people for every shoot. Collaborations breed creativity and if you find makeup artists, designers, and photographers who all have really unique viewpoints, you’re more likely to create something truly different – something that will get you published.

LIGHTS Don’t just presume that your location will have the perfect light. There’s always some setting up that’s needed. Give the photographer space to figure out where to channel natural light and where to add staged lighting.

GROOMING FOR THE CAMERA

DONAL O’LEARY CREATED A REFINED TAKE ON CONTEMPORARY BEARD STYLING FOR HIS SHOOT WITH APOTHECARY 87. HE GAVE US THE INTEL ON HOW TO STYLE A BEARD BEFORE AND DURING A SHOOT… Photography// Apothecary 87 "Cutting a beard, is a huge part of the styling,” Donal began. “You really need to create shape before actually using any product. My initial approach was to keep the contrast dark towards the angle of the jaw. This was to enhance the silhouette of the beard, as my model had light, ginger hair.” Understanding the growth patterns, thinner areas, and density of the beard is key in ensuring it looks good on camera. “My model’s facial hair was dense and coarse, so I needed to repeatedly comb and cut to ensure the shape was as flush as possible. “I do this often with tight curly beards as you’ll find that once you cut through the barrel of the curl it can tend to flare out, so I always brush through and cut again to make sure.” Once satisfied with the forward image of the beard, Donal was able to lean his model back to work on the steep outline of the beard. “Once this triangular shape was put in, I contoured the edges to help soften the appearance of the beard to compliment the look on top. I did a final comb through everywhere and touched up with the scissors free hand because I find clippers and trimmers, as sharp as they are, can very slightly bend the hair when pushing the blade through.” For the finale: “This was quite laid back. I blow dried Apothecary 87 Beard Balm into the beard for a gentle hold.” When in the shoot, Donal continuously stepped into the set to ensure the outcome was perfect, whether that was manipulating any hairs that looked out of place with the comb or adjusting the angle of his model's chin to the camera to really show off that shape. “The only real upkeep needed for the beard during the shoot,” he told us, “Is a little comb maintenance as the model sometimes moves or touches their beard between the shots, and I wanted to keep that sharp look.”

Some final pieces of advice: “My advice is just do what you feel is right to achieve what you imagined in your head. Because at the end of the day, we are artists and we need to convey what we want to create.” Donal is @barberdon22 on Instagram.

UP YOUR BEARD GAME These are Donal's three tips for upskilling in beard services so that your work is always camera-worthy. 1. Stay in the know Keep track of beard trends and when looking at shoots, don’t just look at the hair. Knowing how to use a beard to complement and enhance hair is a great way to stand out for collections because you can make the most of the hype around styles that come into fashion.

2. Search for courses There’s no harm in looking into courses that teach free-hand beard design. This can help bolster your knowledge and confidence to execute whatever beard shape is requested.

3. Consider classic and contemporary styles I recommend this because a certain style can compliment a person head shape and play a key part in magnifying a models assets for particular collections For example, a natural sharp jawline would benefit with either a faded short stubble look for modern shoots, or a nice trimmed ‘tache and soul patch combo for classic shoots. This would essentially add character to the overall look and prove valuable towards a collections aesthetic. This insight would help your work stand out and make an impact on the industry. ‘

SPARK INSPIRATION This is the inspiration behind Donal’s Apothecary 87 shoot, featuring modern takes on classic full beards. “The inspiration behind our shoot was Brooklyn/New York street style, and I brought in a modern Donnie Brasco vibe to my interpretation of that. We deliberately opted for neutral tones and loose fit clothing to help compliment our cuts so the focus was entirely on the hair. “I added plenty of texture and implemented a small temple fade to break away from the initial Donnie Brasco inspiration. A slow, low heat, blow dry with Apothecary 87 Salt Tonic & Clay Pomade kept the overall look soft and laid back, just like the feel we were going for.”

THE SNAPFX LEGACY WE SPOKE TO THREE OF THE UK AND IRELAND’S TOP BARBERS AND STYLISTS TO FIND OUT WHAT MAKES THE BABYLISS PRO SNAPFX CLIPPER AND TRIMMER THE MOST VERSATILE AND CREATIVE TOOLS ON THE MARKET – WHETHER YOU’RE ON A SHOOT OR THE SHOP FLOOR.

BaByliss PRO’s hero grooming products – the signature Super Motor Clipper and Super Motor Skeleton Trimmer – have been redesigned with a new dual battery system that will give barbers unlimited cordless runtime. They also feature snap in/snap out high-capacity batteries that can be simultaneously charged for continuous cordless use. The Cordless Super Motor Clipper has a heavy-duty metal casing for hard-working durability. The long-life, high-torque brushless motor gives consistent fast blade speed – even when shaping through longer, thicker hair. The SnapFX Clipper boasts precision engineering with black DLC (Diamond Like

Carbon Blades) blades that feature a thin layer of coating applied to the blade's surface for ultra-smooth cutting. We can’t forget its adjustability for zero gap, too. Like the Super Motor Clipper, the Cordless Super Motor Skeleton Trimmer features the brushless motor, giving lasting fast blade speed. Also like its clipper counterpart, this trimmer features precision engineered black DLC 360° exposed T-blades for extremely refined and impressive cutting and better visibility than regular blades. The fade blade on the clipper and deep-tooth T-blade on the Trimmer both feature zero-gap adjustable for super close cutting.

GEORGE SMITH Ambassador for Matakki Scissors and Treatwell.

“The interchangeable battery between the SnapFX Clipper and Trimmer is the key thing for me. I was on the BaByliss PRO stage at an event at the end of last year, and this tool combo totally changed my life. And I can say that it has changed my life across photoshoots and in the shop, too. “Let’s say you’re on a shoot, all your kit is in a suitcase, you open your bag to pick up your clippers, and they’re dead because they’ve been going off in the case as your travel. Then, what do you do? “Straight away, you’re fumbling through to find your charging cables and then figuring out where you can charge your tools for the next hour. Except the model is arriving in 15 minutes and you need to start working. It’s chaos!

“THE INTERCHANGEABLE BATTERY BETWEEN THE SNAPFX CLIPPER AND TRIMMER IS THE KEY THING FOR ME. IT HAS CHANGED MY LIFE ACROSS PHOTOSHOOTS AND IN THE SHOP.”

“The interchangeable battery is what sets this 100 steps above other clippers and trimmers on the market. “I find that if I put four batteries on charge on a Sunday night, they’ll lats me for the full week. And that’s not just in one tool, that’s with changing them between the two. “Now, I can work through as many clients as I want in a day and be safe in the knowledge

DANNY ROBINSON Owner of Danny and Co Barbers, Ambassador for Chris & Sons, Squire Champion

“Having that extra battery time helps me settle into a cut, let’s me think more creatively about what I can do for this client, instead of working within the timeframe of one battery – like, that ‘what can I achieve in this limited time’ mindset disappears.” Find Danny on Instagram @dannyandcobarbers

“The SnapFX Clippers are a dream to work with!

“The trimmer is the perfect tool for details, lining

Cordless clippers with a never ending fully charged

up beards/neck lines, and generally just taking it that

source, changing the SnapFX high-powered batteries

little bit closer to the skin for that seamless blend.

on shoots. Making sure that my haircuts are as fine tuned as the Babyliss PRO SnapFX clippers are! I can’t work without these now! My new go-to. “I love the magnetic face that comes off making it it easier to clean and oil the blades. This function is on the clipper too and it’s a genius addition. “In terms of usage, the BaByliss PRO SnapFX Clipper

Owner of District Salon, BaByliss PRO UK Ambassador, UK Artistic Director of Calligraphy Cut.

that I’ll never be without a charged battery.

“I PUT FOUR BATTERIES ON CHARGE ON A SUNDAY NIGHT, THEY’LL LAST ME FOR THE FULL WEEK. I DON’T NEED TO WORRY ABOUT MY TOOLS ALL WEEK – I CAN JUST FOCUS ON WHAT I NEED TO DO BEHIND THE CHAIR.”

simultaneously between haircuts. In the shop and

KY WILSON

“For the SnapFX, I can just switch the battery. If the trimmer battery is full, I can just switch it out and charge the other one while I work. Having that battery supply means there’s no way that your tool can lose charge between shoots. It’s incredible – honestly has changed my life. “Any private appointment, any photoshoot day, any stage education days; you know that youre going to turn up with two fully charged batteries for each SnapFX Clipper and Trimmer. “That takes a massive stress out of my mind.” Find George on Instagram @georgexsmith // @luckysmithy26

is the best all-rounder for all hair types there is on the market. These are a work horse good for any haircut.

“My workflow is also much faster knowing I have a fully charged cordless clipper and trimmer ready to go. The quick battery change is as slick as the clippers look and I don’t know how I funationed before. “You can’t get any more efficient than the SnapFX duo. They’re 100% efficient on set and in the salon as well.” Find Ky on Instagram @kycutwilson

“YOU CAN’T GET ANY MORE EFFICIENT THAN THE SNAPFX DUO. THEY’RE 100% EFFICIENT ON SET AND IN THE SALON AS WELL.” 97

POWERHOUSE TOOLS ANDIS® SLIMLINE® PRO TRIMMER & ENVY® LI CLIPPER The company has released fan-favourite Slimline® Pro Trimmer and Envy® Li Clipper in an out-ofthis-world galaxy colorway. An incredible addition to the collection of Andis Company precision cordless tools that empower professionals to push their creative limits. “Fans of the Envy Li Clipper and Slimline Pro Trimmer will love this exciting new colorway!” said Angie Perino, Andis’ Global Education Manager, “These popular tools are lightweight, cordless and comfortable for professional all-day use, but pack the power and precision to create any style.” Meant to capture the infinite possibilities when working with Andis tools, the sleek, iridescent look of this new collection is meant to capture the hearts of professionals whose sights are set on the stars. Featuring some of Andis Company’s most popular tools, the Galaxy collection includes the cord/cordless Slimline Pro Trimmer and the Envy Li Adjustable Blade Clipper, which are available individually and as a combo kit. The Slimline Pro Trimmer features a balanced, ergonomic shape for outlining, designing and dry

shaving. Sleek and lightweight, the cord/cordless design allows for greater flexibility with zero downtime. Built with a powerful motor for increased speed and power, the lithium-ion battery delivers up to two hours of runtime. Equipped with a close-cutting, precision T-blade, the Galaxy edition Slimline Pro Trimmer embodies utility and style. The Envy Li Clipper is also a mainstay for professionals worldwide due to its taper blade that adjusts from size 000 to size one – perfect for creating fade and taper styles. Exceptionally versatile, the Envy Li features a high-speed, rotary motor but is extremely lightweight and balanced for comfort behind the chair. This clipper is also equipped with a lithium-ion battery, delivering over two hours of nonstop runtime. The cord/cordless Envy Li shines in its new Galaxy colorway. The limited-edition Galaxy tools feature a 1-year warranty and are available at authorized Andis dealers and andis.com. To learn more about Andis Company, follow them on Instagram, TikTok, and Facebook.

WAHL HI-VIZ TRIMMER ANDIS® S L I M L I N E ® reach P Rplaces. OThe blades feature We’re thrilled to introduce the Leo Wahl invented the trimmer ® aL diamond-like has V Y T R I M M E Rcategory&and Wahl EN I C carbon L I P(DLC)P E R highest level of quality in high continued to make innovations in the industry for over a century. Fulfilling Wahl's legacy of delivering the highest quality products, they worked for over two years to carefully engineer the Hi-Viz Trimmer for maximum visibility with advanced precision blades, adaptive speed control, and an ergonomic ComfortCurve™ design. The Hi-Viz is a necessary upgrade for barbers who constantly seek perfection, and take pride in delivering flawless results to their clients. The new Hi-Viz Trimmer was assembled by hand in the U.S.A. and designed specifically for professional barbers striving for flawless results. The HiViz Trimmer features Wahl’s proprietary wide T-Blade that provides enhanced visibility, allowing barbers to get into the details even in the hardest to

coating ensuring precision cuts and low temperatures during use. Adaptive Speed Control senses the differences in hair density and thickness and automatically adjusts the motor speed, giving the cleanest cut with every pass. The Hi-Viz Trimmer boasts an all-metal, lightweight, and well-balanced ComfortCurve™ construction that allows barbers to execute cut after cut with full control. Finally, the Hi-Viz Trimmer runs for over 2 hours on a 45-minute charge so barbers will never miss a beat. Garrett McGuire, Wahl’s Global Brand Director, underscores how Wahl’s legacy of innovation and quality leads to best-in-category tool design, stating, "With advanced engineering and blade development at our home factory in Sterling, Illinois, the Hi-Viz Trimmer is packed with features for barbers who live in the details.

visibility trimmers to support barbers who want to be at the top of their game.” Rhys Whitehouse, WAHL Artistic Team Member, told us how the Hi-Viz impacts his work. “It's the perfect marriage of style and engineering, coming with a sleek ComfortCurve design for reduced wrist strain. It is designed with a slim neck for enhanced visibility for perfect accuracy. "If that wasn't enough already, adaptive speed control for single hit precision automatically delivers more power! Definitely a must-have for industry professionals looking to take their work to the next level." Available to purchase from wahl.co.uk // RRP £197.99

WEAPON OF CHOICE REUZEL KYONE CLIPPER REUZEL HAVE ANNOUNCED THE RELEASE OF THEIR ALL-NEW KYONE CLIPPER! IT IS THE ESSENTIAL NEW EDITION TO YOUR STYLING TOOLKIT – AND YOUR MAGIC TICKET TO ACHIEVING THE BEST CUTS FOR EVERY CLIENT, WHETHER ONSTAGE, ON A SHOOT, OR IN THE SHOP. REUZEL CREATORS LEEN AND BERTUS GIVE US THE INSIDE SCOOP. What started as a line created for a very specific classic customer, Reuzel has evolved into a complete style and care line for all hair types, textures, and style objectives. Reuzel offers the best-in-class products to ensure that as styles change, attitudes remain the same. And now, they’re introduing clippers. Leen and Bertus (he prefers 'Rob' but also The Bloody Butcher), told us that from the ground up, they almost drove brand collaborator for this clipper crazy. With the specific design they had in mind, as they wanted their clippers to be a living piece of art that over time would only get more beautiful. “Each

dent and scratch will tell your story; where you’re from, where you’ve been, where you’re going. Let your clippers do the talking! With the Reuzel x Kyone clippers, we firmly believe that we have crafted the ultimate tool, where the crucial elements aren’t the screws and motor, but our invaluable experience, passion, and profound love and respect for the trade. We hope you love them as much as we do.” Bertus said: “We believe that with these Kyone Clippers, we have created the ultimate tool because its important parts aren’t the screws and the motor, but our experiences, love, and respect for the trade.”

Photography// Jelle Mollema

Leen continued: “I am not a man of many words! But working with the team at Kyone was a dream, they are the real experts at building quality clippers. “However, we almost drove them crazy with the specific design we had in mind. We wanted out clippers to be a living piece of art that over time, would only get more beautiful. Each dent and scratch will tell your story; where you’ve been, where you’re going… Let your clippers do the talking!” Bertus conluded: “NOW it is time to make them YOURS!” To pre-order the Reuzel KYONE Clipper, contact James Thorn at james@reuzel.com.

CLIPPERCIDE SPRAY KEEPING YOUR CLIPPERS AND TRIMMERS CLEAN IS JUST AS IMPORTANT AS THE QUALITY OF THE TOOL ITSELF. HERE, WE TAKE A LOOK AT CLIPPERCIDE, THE SPECIALIST PRODUCT FOR KEEPING YOUR HERO STYLING TOOLS CLEAN, AND YOUR CUTTING GAME ON POINT. As the Barbicide team say, why use three different products when one easy to use, economical and proven product will meet all of your needs? For metal hair clippers and implements, this exclusive 5-in-1 formula disinfects, lubricates, cleans, cools and prevents rust in 10 minutes or less. • Disinfects – Complies with OSHA and state board rules. EPAregistered bactericide, fungicide and virucide. Kills HIV-1 and TB. • Lubricates blades – Clippercide leaves a thin film of lubricant that reduces friction and keeps blades sharp.

• Cleans – Aerosol spray blows hair, dust and particles from between clipper teeth.

for all barbershops and salons.

• Cools – Aerosol spray cools blades on contact.

as lubricate, clean, cool, and prevent

• Prevents rust – Anti-rust formula protects blades and prolongs clipper life.

need for clipper oil as you can use the

West Coast Hair Beauty Supplies love the product and took to Instagram to say: “Clippercide is the spray version of Barbicide, and the point of it is to use it on your hair clippers that you obviously shouldn't be putting in liquid Barbicide jars. It's an essential

that's long-lasting.

Clippercide has a 5 in 1 formula that will disinfect your clippers, as well them from rust. It also eliminates the Clippercide to lube your blades. Here, we've got a 12 ounce spray bottle “To use it, simply spray it onto your clippers and let them sit for five to ten minutes to ensure that it has killed any bacteria or viruses that may be on them.”

ULTIMATE PRECISION GAMMA+ UNO SINGLE FOIL SHAVER THE GAMMA+ TEAM TOLD US ABOUT THE MOST POWERFUL ELEMENTS OF THE UNO PROFESSIONAL MOBILE SINGLE FOIL SHAVER… THIS IS HOW YOU CAN ELEVATE YOUR SHAVING GAME WHETHER CUTTING FOR THE CAMERA OR CLIENT. The Uno Single Foil Shaver by Gamma+

This tool is every barber’s answer to achieving the

cord and a lithium-ion battery with a remarkable

offers a quicker and more convenient

ultimate close cut, while keeping even the most

60 minutes of continuous runtime, allowing it to be

way of shaving or grooming your hair.

sensitive skin free of razor bumps, ingrown hairs or

either corded or cordless.

skin irritation.

3. CUTTERS AND POWER

The innovative tool will enhance every cut using its range of top-performing features, including: • High torque motor. • Lithium-ion battery delivers twice the standard runtime.

We love its super sleek, shockingly light weight at only 90 grams. Not to mention it is ergonomic and

The Uno shaver comes with a forged cutter for

has an elegant compact design, making it a pocket-

more power, and crunchy cutter for more guided

size shaver with micro dimensions.

cutting, along with a protective cap. The gold

1. ZERO IRRITATION

titanium foils are also hypo-allergenic for sensitive

• Lightweight, ergonomic, sleek design.

This innovative close-cutting tool keeps even the most sensitive skin free of razor bumps, ingrown hairs or skin irritation. It has super sleek, lightweight design, including a forged cutter, crunchy cutter, a plush velvet bag, and protective cap too. Featuring

• Includes Forged Cutter, Crunchy Cutter,

a universal USB 30-minute rapid recharge.

• Rapid USB recharging. • Corded or cordless operation.

extra gold titanium foil and travel bag.

2. 60-MINUTE RUNTIME Gamma+ Italia Uno Shaver features a USB-charge

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skin. It also has a 9,000 RPM supercharged motor to eliminate drag.

4. ATTENTION TO DETAIL Gamma+ wants to ensure that you have everything you need to execute the best cuts. Included in your package are a multi-function USB charger and an adapter to enhance portability. USB recharging is very rapid, taking only 30 minutes.

DENMAN DELUXE D90L TANGLE TAMER ULTRA These brushes are not only premium quality, scratch proof, and durable, but their trendy full wrap prints makes them fun and easy sells in the retail section!

AMERICAN CREW CREAM POMADE Light to medium hold with a natural low-shine finish. Provides moisturising and conditioning benefits for healthier looking hair, leaving a textured definition to your hairstyle.

americancrew.com

£12.75// denmanbrush.com

ACUT ABOVE ANDIS PROFOIL SHAVER PLUS TS-2

BROSH FEATHERWEIGHT FIBER POMADE A water-based pomade with a creamy, light texture that spreads very well. It provides a soft hold that allows the hair to be brushed several times after application to achieve the desired style.

broshpomade.com

BARBERSTYLE TRAVEL HAIR DRYER The powerful ionic hair dryer with DC Motor can optimize airflow, reduce dispersion, and hydrate hair while locking in moisture for health.

£41.95 // chrisandsons.co.uk

Features gold-titanium finish foil for hypo-allergenic, irritation-free shaving. The powerful yet quiet rotary motor delivers up to 80 minutes run time from a single charge at 9000spm. The sleek, light body makes it easy to use and handle, coming with premium charging stand, foil guard, brush, and charging adapter.

WAHL HI-VIZ TRIMMER The Hi-Viz Trimmer features Wahl’s proprietary wide T-Blade that provides enhanced visibility, allowing barbers to get into the details even in the hardest to reach places. The blades feature a diamond-like carbon (DLC) coating ensuring precision cuts and low temperatures during use.

RRP £197.99 // wahl.co.uk

OIL CAN GROOMING SEA SALT SPRAY Genuine Sea Salt formula to create an easy effortless look with light natural control. The product for off the beach looks. Keep your hair in shipshape with Benchmark Sea Salt Spray.

£15.00 // oilcangrooming.com

£89.95 // andis.com // stylingproductsuk.co.uk

REUZEL X KYONE PROFESSIONAL CLIPPER Features metal body, bigger battery, powerful PC-board and metallurgy steel. Precision cuts everyt ime with your new weapon of choice!

reuzel.com

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YOI WINGS MATT BLACK Designed to be versatile and perform all current barber techniques very well with a focus on Precision cutting. The extra COBALT makes the edge stay sharper 50% longer than other scissors. Enter evo20 at checkout for 20% off.

£361.00 // yoiscissors.co.uk

ONYX PROFESSIONAL CORDLESS HAIR CLIPPER

REVOLUTIONARY COOL BLADE Special material keeps blade cool to the touch making blade 7°C/13.89°F cooler than most clippers in a 30-minute test.

ADVANCED LEVER LOCKING TECHNOLOGY Support spring insures 5 steady level locking adjustments with inﬁnite variable control that maintains over long term use.

QUIET MOTOR Motor under 60dB creates quiet working environment

2-ADJUSTABLE SPEEDS FOR CUTTING Versatility (6,000 & 7,200 revolutions per minute)

PATENTED SMART-CLIP TECHNOLOGY

PATENTED RESET IQ CHARGE TECHNOLOGY

Clipper senses blade resistance and revs up the motor speed therefore clipper will never drag or stall.

A new way of charging that extends the battery life.

ime un T

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