BarberEVO North America Issue 34 (December/January) by Evo Enterprises Ltd

t NORTH AMERICA

ONE BATTERY. UNLIMITED TOOLS. PAT REGAN ADRIANA FOURNIER ANGEL DEL SOLAR MISSY MEGGINSON

E N O X F

| D E C 2 0 2 3 / J A N 2 0 2 4 // I S S U E # T H I R T Y F O U R

TRADE. BUSINESS. EDUCATION. CULTURE.

$10

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Unlimited team members Invite your entire team to join your account and stay up-to-date with their schedules Unlimited locations Manage multiple venues from one main account with no limitations Unlimited clients Track client history, take notes and keep them engaged with free integrated email notifications Unlimited appointment bookings Get bookings 24/7 with realtime slot availability and fill your calendar overnight Unlimited product inventory Add unlimited products, generate orders and manage your online shop and stock inventory on-the-go Unlimited reporting and analytics Monitor how your business is doing with live dashboards and financial reporting

Join Fresha today

fresha.com/for-business

ONE BATTERY. UNLIMITED TOOLS.

Metal Injection-Molded (MIM) Precision Fade Blades

Pivoting Foil Head with Locking Feature

Removable Hair Pocket Door

Interchangeable Long-Life Lithium Battery

•

N TO LEARN MO RE SCA

•

N TO LEARN MO RE SCA

N TO LEARN MOR SCA E

• •

ALSO AVAILABLE IN

N TO LEARN MOR SCA E

THE FINAL CUT.

TYLER KELBERT DENIM COLLECTION

THE FINAL CUT.

Hair / Wardrobe // Tyler Kelbert. Makeup// Sandra C Fernandez. Photographer// Cyndie Patri. Model// Carter T, Jayden D Lee, Mario Xilef, Anthony Flores. Agency// NIYA Management. Tools// JRL, Stylecraft Pro, Wahl Pro, Hattori Hanzo Shears. Products// STMNT.

THE FINAL CUT.

ABBAS AHMADIFARD, HAIRBOSS

Hair// Abbas Ahmadifard. Products// L3VEL3. Photography// VIDFLIK, Saeed Ahmadifard.

THE FINAL CUT.

DIR E C T O R S Andrew Brewster// andrew@barberevo.com David Foster// david@barberevo.com ****

D E S IG N Greg Wickham// design@salon-evo.com Sarah Slater// sarah@salon-evo.com ****

B A R B E R E V O E DI T O R Mairi Mulhern// mmulhern@barberevo.com ****

S A L O NE V O E DI T O R Jennifer Paxton// jennifer@salon-evo.com ****

ACCOUNT MANAGERS Mairi Cotter// mairi@barberevo.com ****

Jane Thomson// jane@salon-evo.com ****

M A R K E T IN G M A N A G E R Nathalia Almeida// nathalia@barberevo.com ****

O F F IC E M A N A G E R Elspeth Foster// elspeth@barberevo.com ****

COVER BaBylissPRO FXONE

B E S H A R P. B E C O N N E C T E D . BarberEVO

WWW.BARBEREVO.COM COPYRIGHT All work in this publication is copyright BarberEVO Magazine and Evo Enterprises Ltd. No part of this magazine may be reproduced without the permission of the publisher. © Information and product prices are correct at time of printing. Some products may not be available in all stores. Evo Enterprises Ltd, The Torus BldgRankine Ave, East Kilbride, Glasgow, Scotland G75 0QF

A N D R E W B R E W S T E R & DAVID F OS T ER | CO - F OUNDERS LET THE GRAFTING BEGIN! THE WINTER SEASON IS UPON US AND WE HAVE SOME TOP ADVICE FOR MAXIMIZING YOUR REVENUE. EVO IS ALSO PUTTING STRATEGIES IN PLACE FOR AN EVEN BIGGER AND BETTER 2024. WATCH THIS SPACE… What can we say about 2023 except WOW? We have covered more ground than ever before (literally and metaphorically), attending a record number of events and intensifying our presence in the hair and beauty media circuit across the UK, Ireland, and in North America. We’ve done CT Barber Expo, LV Barber Expo, ABS and many more, from Salt Lake City and Chicago to NYC and Orlando. We’ve been everywhere! As we get ready to tie off another fruitful year, we firstly want to say THANK YOU to every person who has picked up our magazine, featured on its pages, engaged with us on social media, sat in the hotseat for a live interview, and attended our first ever EVO event, EVO on the Road (powered by BaByliss PRO UK). You guys are our motivation for every single issue and the ideas we generate for print and events is all so that we can represent YOU. In the short term, we’re really excited about the

launch of our YouTube channel @evoenterprises – there’s going to be huge amounts of incredible content going up on there in the coming months. We have so many candid interviews and educational advice from massive industry names from both sides of the pond. There’s genuinely so much to look forward to. We’re prepped and ready for a busy festive season and we’re here to help you prep, too. This issue is absolutely packed with valuable content for both the barber and the business owner. More on the opposite page… For now, make sure to follow BarberEVO on all the platforms: Instagram @barberevo / Facebook @BarberEvo / email info@barberevo.com / YouTube @evoenterprises Have an incredible festive break when it comes around… We’ll see you in 2024 ;)

62 96

BARBERVILLE

KENNY DUNCAN

CJ, Owner of The Barber Source, Barberville Festival, and Barbershop Tours

Artistic Lead, Andis

78 MAIRI MULHERN | EDITOR

HAIRDUSTRY

TYRIK JACKSON

Hosts, Corey Gray and Tony Stuart

Founder, Premier Barber Institute

IT’S TIME TO PREPARE FOR 2024, YOUR YEAR OF GROWTH ACROSS ALL APSECTS OF YOUR BUSINESS, WHETHER YOU OWN A SHOP, EDUCATE, OR RENT A CHAIR. WE HAVE WHAT YOU NEED TO DO JUST THAT. THIS IS ISSUE #34 OF BARBEREVO NORTH AMERICA. LET’S GET STUCK IN… With the new year comes endless opportunities to boost your professional brand, whether that’s in educating, managing a barbershop, working behind the chair, or styling on photoshoots across the globe. In this issue, we start with some essential seasonal advice, where we help you set yourself up for an incredible year. Our columnists Tyrik Jackson and Ivan Zoot give you intel on becoming a six-figure barber, while Kenny Duncan goes over entrepreneurship. We also throwback to our trips to Las Vegas and Salt Lake City, where we brought Play Your Clippers Right, powered by Andis, to hundreds of people across the event circuit. Next, we take a deep dive into the world of styling, starting with an incredible step-bystep from global educator, barber, and co-founder of Salt Lake City Beauty & Barber Expo, Tyler Kelbert. He launches us into the modern

world of barbering by showing you how to recreate his DENIM collection, transforming a classic fade into a contemporary stretched out skin fade with a line up. We also visited some incredible barbershops to learn about their approach to interior design and how it not only enhances the client and barber experience, but strengthens branding and encourage repeat visits too. Shoutout to City Barbers, Garrett Michael Barbershop, and Hudson / Hawk Barber & Shop – really stunning spots with great business advice. I would love to connect with you all on Instagram, so give me a shout @mairievo_ or email me on mmulhern@barberevo.com. BarberEVO is about you, so I want to see collections, story ideas, product releases, brand launches – anything you want to see in the mag, send it my way. For now, enjoy the read!

45 I VA N Z O O T Barber & Author

102

## 90 88

EXCLUSIVE MEDIA PARTNERS www.barbercon.com www.ctbarberexpo.com www.slbeautyandbarberexpo.com

SHORT CUTS. WAHL PRO WELCOMES RODRICK SAMUELS TO ITS PRO EDUCATION TEAM Award-winning barber, educator, and stylist Rodrick Samuels has joined the Wahl Pro team as Educator. The announcement came with great acclaim, and is the beginning of a partnership that Rodrick is extremely proud of. Rodrick gave us the scoop: “We have been working on this for about two years now, making sure our goals align properly. Big shoutout to the Wahl Education Team and Global Director of Education Stephanie Polansky for making me feel very welcome as part of their team now.” On his plans for 2024 with the powerhouse clipper brand, Rodrick said: “Keep an eye out for some incredible innovations and rollouts for 2024, teaching the Wahl gospel and

keeping barbers updated and passionate about the industry. “If you guys have not seen it yet, the new High Viz Trimmer is out NOW. It has consistent blade speed all the way through cuts with nice metal housing and super lightweight feel. It is extremely dependable when it comes to elevating your clipper cutting game – and improving the client’s experience as a result.” Some final words from the brandnew Wahl Educator: “Innovation is the backbone of this industry and what fuels us all. For those looking out for the latest and greatest technology, Wahl definitely has it.”

THE ANNUAL HOLIDAY BUZZ IS BACK! BUZZ BOXX and Buzz It Forward is an initiative designed to help build better communities by awarding sponsored haircare services and mentoring sessions to at-risk youth and members of the community. “Our goal for the holidays is to raise money to fund 500 total haircuts for 2024,” said Amir Youssef, Chief Creative Officer for Buzz Boxx. “When you look better, you feel better and in-turn, you do better! Our solution serves youth centers, foster homes, homeless shelters, schools, community centers, religious organizations, group

homes, and military bases.” The team will install a Buzz Boxx as an in-house solution for selected organizations(s), and the youth of Jersey City. “We will award non-profit partners with toys/funds for haircuts for the 2023/2024 Holiday season to benefit these youths and veterans in the city.” The Buzz It Forward event takes place on Forrest Street, Jersey City, NJ, on Monday December 11th from 12pm to 5pm. Find Buzz Boxx online to keep up with news for the next big event at buzzboxxusa.com

WAHL PRO LAUNCHES BRAND NEW HI-VIZ TRIMMER Wahl’s dedication to the grooming industry and their commitment to perfection have culminated in the release of the new Hi-Viz™ Trimmer. The Hi-Viz Trimmer allows barbers to see the details of their blade work, leading to more precise cuts and results. The Hi-Viz Trimmer was assembled by hand in the U.S.A. and designed specifically for professional barbers. The Hi-Viz Trimmer features Wahl’s proprietary wide T-Blade that provides enhanced visibility, allowing barbers to get into the details even in the hardest to reach places. The blades feature a diamond-like carbon (DLC) coating ensuring precision cuts and low temperatures during use. Adaptive Speed Control senses the differences in hair density and thickness and automatically adjusts the motor speed, giving the cleanest cut with every pass. The model has ComfortCurve construction that allows barbers to execute cut after cut with full control. Not to mention two hours runtime on a 45-minute charge. Garrett McGuire, Wahl’s Global Brand Director, said how Wahl’s legacy of innovation leads to best-in-category tool design: “With advanced engineering and blade development at our home factory in Sterling, Illinois, the Hi-Viz Trimmer is packed with features for barbers who live in the details. We’re thrilled to introduce the highest level of quality in high visibility trimmers to support barbers who want to be at the top of their game.” Get your hands on your own at wahlpro.com

FIRSTHAND SUPPLY CROSS THE ATLANTIC OCEAN Co-Founders Josh Hester and Filipe Inacio have taken their brand, Firsthand Supply, across the Atlantic to cater to a new market in the UK. But that’s just the beginning.

Every single detail in this contemporary brand’s clean product range, messaging, and physical goods reflects their value. We caught up with Josh and Filipe at their official launch in London to find out more about their global plans. Josh told us: “Our goal is to bring the plant across to the UK first in order to start building a global community where we can build brand awareness within the hair industry before offering as retail and naturally moving into consumer markets as well.” Josh continued: “At Firsthand, we believe real care means putting people first. We help barbers care for how clients look, feel, and live – for good. That means using clean ingredients safe for all body types and sourcing sustainably, from land to hand.” Filipe added: “What began as a passion project in a small apartment north of Boston, has grown into a much larger mission. We want to see people valued through everything we do. We may have outgrown that small apartment but we’re still ideating, formulating, and creating everything in house.” Find Firsthand Supply online: firsthandsupply.com // Instagram @firsthandsupply

BEVEL CELEBRATES 10 YEARS WITH PREMIER OF ‘RESPECT DUE’ AT ‘ONE MUSICFEST’ Atlanta-based award-winning men’s grooming brand Bevel premiered its renowned ‘Respect Due’ activation at ONE MUSICFEST in Atlanta, GA in dual celebration of Hip-Hop’s 50th Year anniversaryn and Bevel’s 10 Year anniversary. During the event, concertgoers were invited to experience Bevel by receiving expert trims and line-ups from Bevel barbers using Bevel’s award-winning products including Bevel

Hair Oil, Bevel Pro All-in-One Trimmer and the new Bevel Electric Shaver. The activation featured complimentary line-ups and trims from Celebrity Barbers Lauren Owens (@laurenthelegend), Marcus Harvey (@themarcusharvey) and Jeremy Dubose (j.dubose_), in addition to on-site demonstrations and gift bags.“Our activation at One Musicfest was our love letter to Hip Hop,” shared Bevel’s Director of Brand Marketing, Girard Hardy.

NYC HAIR & BEAUTY CHALLENGE IS ROARING SUCCESS Over 5,000,000 impressions on social media proves how important the NYC Hair & Beauty Challenge has been to the barbering, styling, and salon industry in 2023. The dynamic event, which happened in Fall, showcased talent, passion, and creativity, fostering a supportive community of inspiration and recognition. To kick off the day, attendees had the opportunity to participate in masterclasses led by industry titans. The masterclass was a must-attend for those who were looking to stay on top of the latest hair color trends and techniques. Following that, the stage was graced by none other than Hector Espinal, the former Global Makeup Artist for Fenty Beauty. Hector’s portfolio includes jawdropping work featured on Netflix’s hit show, GLOWUP. His Makeup Masterclass was a captivating journey into the world of beauty, sharing valuable insights and tips on how to create stunning makeup looks that turn heads. For more information, news, and opportunities, visit nychairandbeautychallenge.com or follow on Instagram at @nychairandbeautychallenge

Photography// Gost Media

FIRST IMPRESSIONS

PAYING TRIBUTE TO THE TRADITIONAL BARBER UNIFORM WITH A NEWER FRESHER CUT AND STYLE, OUR FRIENDS FROM BARBER STRONG HAVE HIT A HOME RUN WITH THE ALL NEW MASTER BARBER JACKET. BUT WHY JUST TAKE OUR OPINION ON IT? We went in search of first impressions from a whole host of talented barbers at the recent LV Barber Expo. What better way to get real and genuine off-the-cuff responses than by showing barbers this exciting new innovative product for the first time – while capturing their reaction on camera!

The Master Barber Jacket has vented side panels and is lightweight, breathable and moisture-wicking. It’s Nanoshield™ material provides hair repellence, and the overall professional look and high-end quality feel were an absolute hit with barbers at the LV Barber Expo. For more information, visit barber-strong.com or hit them up over on Instagram: @barberstrong

SIPP THE SURGEON

Art of Barbering Owner

“I HAD NO IDEA THAT THIS IS HAIR REPELLENT! THIS LOOKS REALLY STYLISH. I’VE TRIED IT ON RIGHT NOW AND WHEN YOU PUT ON A GARMENT LIKE THIS, YOU TRANSFORM INTO A BARBER. THIS IS NOT YOUR AVERAGE JACKET. YOU FEEL LIKE YOU ARE CERTIFIED.”

“I LOVE THIS – THE QUALITY IS GREAT, EVEN JUST LOOKING AT IT. THIS IS SOMETHING I COULD USE FOR SURE. I LOVE THAT IT IS A MODERN TOUCH ON THE TRADITIONAL OLD-SCHOOL BARBER JACKET. IT IS LIGHTWEIGHT, KIND OF LIKE ATHLEISURE, SO IT CAN BE WORN IN AND OUT OF WORK. I REALLY LIKE IT.”

ALLIE BUSSA

H14 Global Educator and JRL ambassador

TYLER: “THIS IS SLEEK! EVERYTHING FROM THE BUTTONS TO THE POCKETS AND THE MATERIAL. I WOULD 100% WEAR THIS WHEN WORKING AND WHEN AT THINGS LIKE EVENTS.”

TYLER KELBERT & MIKE CANALES

Co-Founders of Salt Lake City Beauty & Barber Expo

BRANDI LASHAY BaBylissPRO Educator

“IT FEELS REALLY GOOD. I LOVE THE SNAPS ON THE COLLAR – IT’S DEFINITELY SOMETHING I WOULD WEAR. IN FACT, IT’S SOMETHING I WOULD WEAR OUTSIDE OF THE SHOP BECAUSE IT’S SUPER FLY.” 23

MIKE: “THIS IS SUPER FLY; REALLY CLEAN. I WOULD WEAR THIS FOR SURE. WE LOVE BARBERSTRONG CAPES AS WELL – GREAT QUALITY, WITH GOOD MATERIAL. YOU CAN TELL IT IS REALLY WELL-MADE – EVEN JUST BY LOOKING AT IT.” BARBER STRONG THE MASTER BARBER JACKET More than just a jacket.

The Master Barber Jacket pays tribute to the traditional barber uniform with a newer, fresher cut and style. It features Nanoshield technology that repels hair and allows for maximum comfort and mobility. The jacket has vented side panels and is lightweight, breathable and moisture-wicking. Also includes: - Nanoshield™ material for hair repellency and moisture wicking. - Mesh side panels for maximum breathability. - Water resistance. - Lightweight design and material for optimal comfort and mobility. - Professional look and high-end quality. - Customizable. $65.00 // barberstrong.com

Photography// Gost Media

100 Years Of

ANDIS

THE NAME OF THE GAME IS PLAY YOUR CLIPPERS RIGHT. THE AIM OF THE GAME IS TO WIN BIG. ONE WRONG MOVE AND IT’S ALL OVER… BarberEVO and Andis joined forces to celebrate a centenary of tool innovations from one of the biggest brands in the business. The Andis Company has had an incredible journey to get to where they are today and the ethos that drove them has been very simple: 'If it isn’t the best, we don’t make it.' That unwavering commitment to innovation and quality remains as true today as it was a century ago. And it will ring just as true in another 100 years from today. Play Your Clippers Right is a simple concept: flip a card, learn an Andis fact, guess if the next card number will be higher or lower. Launched in Las Vegas and again in Salt Lake City, over 200 people played our life-size card game, but only a few won big… The bright lights of the BarberEVO booth attracted names like Allie Bussa, Matty Conrad, Ammon Carver, and many excited event-goers to test out their luck. Up for grabs were some Andis goodies, including the chance to win the Master Cordless Clipper. “The Master Cordless may look like the classic Master, but inside lies state-of-the-art engineering and tech that makes it the most powerful, high-speed cordless clipper Andis has ever built,” said CoCEO Matt Andis.

MOMENTS IN HISTORY

See you at the next one!

1922 • The most powerful, high-speed cordless clipper Andis makes.

1971 • Is made in Wisconsin, USA.

1987

• Blades with power to cut through all hair types – wet or dry.

CERAMICEDGE

2011

• Constant Speed Technology to prevent dragging or stalling.

4th GENERATION

2017

• The same balance and power of the iconic Master, but with state-of-the-art technology.

Find out more about the history of Andis @andisclippers As for Play Your Clippers Right… Watch this space! Here at BarberEVO, we have a huge list of super exciting and revolutionary activations that we plan on bringing to the biggest beauty and barber expos and shows in 2024 – all with the chance to win big. Drop by our booths to have some fun and get to know the team, whilst boosting your chances of featuring either in our magazine or online! Follow us on everything to keep up! You certainly don't want to miss out... Instagram @barberevo // YouTube @evoenterprises // Subscribe barberevo.com

THE T-OUTLINER

Matthew Andis creates the first generation of today’s Master Clipper in the basement of his own home in Racine, Wisconsin. After four generations, the ethos remains the same: if it isn’t the best, Andis doesn't make it.

This is the year that the T-Outliner® T-Blade Trimmer is released. Ideal for precise outlining, dry shaving, and fading, these ultra-sharp, carbon-steel T-blades cut close and exact. Its magnetic motor churns an impressive 7200 SPM that makes finishing work quick and smooth.

This is the year that Andis Company became a fourth-generation familyowned business, with Matt K Andis and Laura Andis Bishop taking their seats as new Co-CEOs and Owners.

The CeramicEdge® Detachable Blade, engineered from carbonized steel is released. This razor-sharp blade effortlessly glides through hair, leaving behind precise .5mm cuts. CeramicEdge stays cooler for longer than metal blades, so you can carve your way through close coifs and detailed work.

LITHIUM-ION BATTERY A massive innovation for Andis Company, this is the year that the Lithium-ion battery took centre stage bringing faster, longer-lasting charge time. Essential for long, productive hours behind the chair.

95TH ANNIVERSARY LIMITED-EDITION MASTER CLIPPER The powerful 95TH Anniversary Limited-Edition Master Clipper hits the shelves. A high-speed magnetic motor clipper delivers 14,000 cutting strokes per minute. The professional standard for heavy-duty, all-around cutting and tapering.

2022

The Iconic Master Cordless Clipper features:

ANDIS IS BORN

2003

Let’s take a look back in time at some key moments in Andis history.

100th ANNIVERSARY Celebrating 100 years of Andis innovations with the beSPOKE Trimmer. An essential tool for every barbers styling station, enhancing precision cuts and designs, keeping you prepped and ready for any trend that comes your way.

ROLDA BARBER TOUR 2023 Photography// Melissa Mateos @melissamateos_photos

ROLDA TOOK CROWDS BY STORM AT THEIR RECENT GLOBALLY-CELEBRATED ROLDA BARBER TOUR 2023. THE WEEKEND WAS PACKED WITH EDUCATION SEMINARS, AMBASSADORS MEET-UPS, BARBER BATTLE COMPETITIONS, A VENDOR MARKETPLACE, FASHION SHOWCASES, AND AN AWARD CEREMONY. ALL IN THE NAME OF UPLIFTING AND CELEBRATING BARBERS. Attendees hailed from out-of-state locations, such as California, Colorado, and Texas, among others. The education seminars culminated with a meet and greet session, which featured all the educators and Rolda ambassadors. Those who participated in the educational sessions left with a renewed sense of enthusiasm and a strong drive to continue their educational journey. Rolda’s Gianni said: “The audience remained highly involved during the Barber Battles, fervently cheering on the competitors. The excitement reached its peak when we unveiled an exclusive launch of three new products, releasing soon. “Additionally, the announcement of the winner for the barber competitions added an extra layer of excitement.

In short, the energy remained consistently remarkable throughout the entire event!” Leveraging the insights gained from their inaugural event in 2022, Gianni and the team implemented various enhancements, resulting in a more gratifying experience for their attendees. “Our vendor marketplace expanded significantly compared to the previous year,” he explained. “All of these modifications contributed to a sold-out status for both the Barber Battles and the education seminar!” As a result, the show was bigger AND better than last year. “This time around, our event boasted a remarkable turnout, with over 1,000 participants – a substantial growth. We effectively drew in a significant number of out-of-state attendees and forged valuable partnerships with multiple barber academies that recognized the benefits for their students.” The Rolda International Barber Tour delivers value, irrespective of where you stand in your barbering career. Education seminars are open to all barbers who are dedicated to continual improvement and perfecting their techniques. Gianni continued:

“We highlight a dedicated competition for students, creating a platform for novice barbers to compete within their peer group.” The first place winner of the Student category Barber Battles will join the Rolda team as a promotional brand ambassador for 2024.“These events promote networking among barbers,” Gianni said, “Fostering connections, regardless of their age or experience level.” The vendor marketplace benefits barbers of all types as vendors offer special prices during the event. In 2023, Rolda scheduled a special announcement to unveil three brand-new products that have never been revealed before, exclusively for those in attendance. “Some lucky attendees even departed with an unreleased product in their possession,” Gianni explained. What’s the vision for 2024? “Our vision is to replicate the achievements of 2023 but elevate them to new heights. Our dedicated Rolda Team is already prepping for the International Barber Tour 2024 with great enthusiasm!” Keep an eye on Rolda’s social media channels @roldausa for any upcoming announcements.

“OUR VISION IS TO FURTHER EXPAND AND ENHANCE THE EVENT WITH EACH PASSING YEAR. OUR DEDICATED ROLDA TEAM HAS ALREADY INITIATED PREPARATIONS FOR THE INTERNATIONAL BARBER TOUR 2024 WITH GREAT ENTHUSIASM!” 28

WINNERS OF THE WEEKEND FADE & BEARD – Carlos A. Trista “Winning this award was an unreal experience. I know my work and I know that I can deliver, but at the same time, I also knew there were some badass barbers in the ring with me so when they said I was winner, it was a huge moment. “I used a mix of BaByliss PRO, Gamma+ and Wahl. My go-to has been the Wahl Sterling Reflections Senior Clipper for the last 14 years, but I’m starting to transition over to Gamma+ now to keep with trends and try new things.” STUDENT COMPETITION – Alex Cedeño “Winning feels good, but the real win is the lessons learned. The inspiration for my look was to present a classic, clean, elegant haircut to the judges. My main tool to achieve that look from the beginning wasn’t physical; more about identifying what style suited my model, and using whatever the tools were to my advantage."

FAST FADE – Emmanuel Otero Martinez “It is always satisfying to win and even more so when you make all the effort to travel from Puerto Rico with the models! The colors I used were inspired by a movie called Elemental. “In the Fast Fade category, I used only a machine, trimmer, shaver and razor. I made sure to focus on the hairstyle to highlight the cut.” FREESTYLE – Joseph Rivera “Winning a title encourages me to continue developing. My first and greatest inspiration is the support of my family, clients, and my passion for barbering. My second inspiration is that the competition was two days after my birthday and I had a challenge with myself to surprise myself in the freestyle category! The next year will be one of great challenges in which I will continue developing and training to participate in more battles across the country."

SALT LAKE CITY Photography// Gost

BEAUTY AND BARBER EXPO THE BARBEREVO TEAM TOUCHED DOWN IN UTAH FOR TWO DAYS OF INTERVIEWS, NETWORKING, AND BELIEVE IT OR NOT – GAME SHOWS, POWERED BY ANDIS. HERE’S A LOOK AT WHAT WENT DOWN AT SALT LAKE CITY’S BIGGEST BEAUTY AND BARBERING EVENT OF THE YEAR. Thousands of barbers, stylists, vendors, and educators attended Salt Lake City’s legendary beauty and barber expo. BarberEVO were media partners – and it was our pleasure to give airtime to the biggest names and budding barbers of tomorrow. What started as an intimate one-day event has turned into an incredible two-day expo featuring education from some of the biggest names in the industry. This year, Matty Conrad (Victory), Nargis Safi, The GOAT himself John Mosley as well as Angel De Solar (Cocco), Brittany Holland (Duomo), Lauren Samuels (PBA), Allie Bussa (JRL), Megan Duran (Reuzel) and many more. Tyler Kelbert, co-founder of Salt Lake City Beauty & Barber Expo told us: “The attendees told myself and co-founder Mike Canales that they loved the education from world-class world-class hair stylists like Phillip Wolff, Ammon Carver and more. “The Beauty Awards and Barber Awards each day were incredible – the work of these young

barbers and stylists is truly incredible and we’ve been stoked to give them the opportunity to shine on stage. We had a lot of talent come in from out of state and around the world, which is really cool.” Curvel from Squire told us why events like this are essential as barbers continue to work hard, turning grit into greatness: “It is super exciting that this has grown into a two-day event. It gives us more opportunities for us to meet people faceto-face. It’s interesting that the industry keeps expanding and the perfect way for professionals to see new advancements – especially with software like Squire and showing what we’re doing for the global community.” Caliber’s JayOne said: “The styles and work I have seen here is really unique at the Salt Lake City Beauty and Barber Expo – I haven’t seen work like it in other shows. One thing that I love most about shows is seeing how these styles and techniques vary across the continent. It’s

beneficial for me working with Caliber to see innovations in different areas, but also for the barbers, educators, and students in attendance. This is the place where local and global barbers can come together, network, and make sure they’re at the forefront of innovation that will last for years.” At the Reuzel stand, we were told: “We had a real steady weekend, but in the best way. We had time to connect with the people visiting our stand and really make sure our message gets across. “The ultimate value for barbers and anyone that comes to these shows is education – even vendors can come along and learn from each other. Education is how we all learn and grow, so why not do it together? It is also how we increase our pricing and how we take care of our clients.” Find all updates for the next Salt Lake City Beauty and Barber Expo at saltlakebeautyandbarberexpo.com // Find the team on Instagram as @slbeautyandbarberexpo

“THE AWARDS EACH DAY WERE INCREDIBLE – THE WORK OF THESE YOUNG BARBERS AND STYLISTS IS TRULY INCREDIBLE AND WE’VE BEEN STOKED TO GIVE THEM THE OPPORTUNITY TO SHINE ON STAGE.” TYLER KELBERT, SALT LAKE CITY BEAUTY AND BARBER EXPO 30

PRORASO PROFESSIONAL SIZE: AFTER SHAVE LOTION

BABYLISSPRO FXONE

This pro-size Proraso After Shave with Sandalwood Oil and Shea Butter is ideal for coarse beards and skin prone to ingrowns, making every shave a luxury experience.

Level up your grooming routine with the unmatched precision, style, and high-performance of the new FXONE System, which is a one-battery system compatible with all FXONE tools, including the FXONE LoPRO, FXONE Gold and FXONE Black Collections.

$36 // proraso-usa.com

babylisspro.com

ANDIS GALAXY

ACUT ABOVE WASHI SCISSORS

Creativity has never looked so good. Introducing the Galaxy series, which combines the lightweight Cordless Envy® Li Clipper and the Slimline® Pro Li Trimmer in a stunning Galaxy duo-tone finish. Available individually or as a combo.

andis.com

ROLDA CURL CREAM, HAIR CLAY, URBAN MATTE PASTE

Celebrate Washi all year long with 15% off using coupon code EVO15 at checkout.

Curl Cream defines natural curls, smooths hair and provides nourishment. Hair Clay provides medium hold without shine for short to medium styles, adding volume, thickness, and texture. Matte Paste offers medium hold and matte finish.

Washiscissor.com

rolda.com

AMERICAN CREW HEAVY HOLD POMADE

WAHL PROFESSIONAL 5 STAR CORDLESS BARBER COMBO ™

LAYRITE ORIGINAL POMADE

Creates sleek, smooth styles with high hold and maximum shine . This product supports and maintains shape while retaining hold, even on longer hair. Suitable for everyday use , the w ater - bas ed formula washes out easily without residue and works well for all hair types.

Wahl Professional’s #1 selling clipper pairs up with its #1 selling cordless trimmer in the new 5 Star Cordless Barber Combo™. DLC blades, an upgraded clipper motor, and mathcing look, this duo is at the top.

layrite.com

americancrew.com

$279.00 // wahlpro.com

This water-based pomade holds like wax, washes out like gel and holds all day.

BABYLISS PRO’S NEW FXONE SYSTEM (WHICH IS A ONE-BATTERY SYSTEM COMPATIBLE WITH ALL FXONE TOOLS) HAS OFFICIALLY LAUNCHED! WE CAUGHT UP WITH PATRICK REGAN (AKA @PATTY_CUTS) TO FIND OUT HOW THE FXONE COLLECTION’S CLIPPER, TRIMMER, AND BATTERY ENHANCE HIS WORK AS A TRAVELING BARBER TO THE STARS.

FXONE BLACKFX CLIPPER “The BlackFX Clipper and FXONE System battery are a game-changing combo for me,” Patty revealed. The pair are part of the wider FXONE range, which also features the LO-PRO, the BlueFX, and the GoldFX sets of clippers, trimmers, and foil shavers. A spotlight has to go on the All-Metal Interchangeable Battery Foil Shaver, which features new innovative shape; the knurled metal barbell grip and tapered end cap (with hidden hanging hook) make every cut easy on the client's head and the barber's hands. Patty told us what draws him to that BlackFX set: “The clipper's new N1 brushless motor is a significant upgrade from our previous brushless motor. It now has dual ball bearings for more efficiency and 6,800 RPM. This means I’m cutting hair faster, for longer. “The blades also run cooler on this model because of the design, which has little ridges. This creates an oil reservoir, which allows heat to get out, keeping the blade lubricated for longer.” THE PERFORMANCE Patty has already used the FXONE clippers for cutting some of the biggest names in NFL, including Travice Kelce. “Since first testing this

tool, I have used it on every cut. The hair feeds through the N1 blade really well – I can literally see the hair going through the blade and cutting, which I love. Being able to pay close attention to every vibration means I can be deliberate with my cutting to reach that true precision finish." This master barber told us that: “This is the best clipper I’ve used for low fades and taking hair down. Any type of debulking is made super easy.”

THE FEATURES • Includes tool, battery, and charging base. • NEW Black Titanium Metal-Injection Molded Fade Blade. • NEW N1 Brushless Motor. • NEW Interchangeable Lithium Battery. • NEW 5-Detent Locking Stretch Taper. • NEW Improved All Metal Housing. • NEW Tapered End Cap with Hidden Hanging Hook.

THE FXONE REPLACEMENT BATTERY “I can use this battery across all FXONE tools – from clipper to trimmer – and I know for certain that I’ll have enough power to get through every client, no matter how detailed the cut or how many tools I need to use.” The key battery features are: • NEW Interchangeable Lithium Battery. • 4-Stage LED Ring Battery Indicator. “Even just the look of the FXONE Replacement Battery – that little blue ring – is so cool. It is like a halo at the bottom of every tool and is definitely something that no one's ever seen before! Even just turning the clipper on is an experience.” Patty noted: “The official battery runtime is approx 2.5 hours depending on the tool. Personally, I have found that it can last up to 3.5 hours across the FXONE tools..”

FXONE BLACKFX TRIMMER The trimmer features dual bearings for more efficiency, which is a must for Patty. “The BlackFX Trimmer sports a 7,200 RPM and 14,400 SPM, again mastering ultimate precision like its clipper equivalent,” he said. “I love the ergonomic finger rest and removable hair pocket, alongside the knurled metal barbell grip button. This gives quick battery release alongside the 4-Stage LED Ring Battery Indicator. I always know when my trimmer is running out of battery and when to make the swift, subtle, smooth change in battery that I need.” THE PERFORMANCE “The maneuverability of the trimmer is incredible. It’s lightweight, powerful, and can get into those hard-to-reach or sensitive areas. This means it is flexible for every style, which is everytihg I could ask for from a tool like this!”

Patty told us about the ergonomics: “We have these comfortable indents for the fingers, which gives the barber more control. Doing designs is made easy as it’s skinnier. We took our best trimmers, combined them, and refined the ultimate design to create a winning tool that I’ll have in my kit for many months to come.” Patty summed up the entire FXONE experience: “It makes my job fun again! “It is innovative and has the barber at the heart of the design. Trimmer and clipper are both powerful when you turn them on and long-lasting in both quality and battery life. I want to make the most of this tool, which ultimately makes me more excited to do cuts and really challenge the abilities of these tools.”

THE FEATURES • Black Graphite Deep-Tooth T-Blade. • NEW N1 Brushless Motor. • NEW Interchangeable Lithium Battery. • NEW Tapered End Cap with Hidden Hanging Hook.

“THE FXONE COLLECTION MAKES MY JOB FUN AGAIN! I LOVE WHAT I DO BUT GET MORE EXCITED WHEN I KNOW I HAVE A GREAT TOOL TO TRY, TEST, AND GET TO KNOW.” 33

“THE BARBERSONIC HOLDS ABSOLUTELY ANYTHING THAT WE NEED DISINFECTED AND SANITIZED. I USE THIS BOX EVERY SINGLE DAY AFTER TEACHING WITH THE ACADEMY AND SHOWING MY BARBERS HOW TO PROPERLY LOOK AFTER THEIR TOOLS AND HOW TO KEEP THEM CLEAN.”

INNOVATING TOOL SANITIZATION BABYLISSPRO AMBASSADOR AND EDUCATOR TITO RODARTE TOLD US WHY WORKING WITH SANITIZED TOOLS IS YOUR KEY TO REACHING ULTIMATE QUALITY. HIS GO-TO CLEANING KIT? BABYLISS PRO’S BARBERSONIC PROFESSIONAL DISINFECTANT SOLUTION BOX.

BaBylissPRO are frontrunners in the innovation of classic tools as well as designing and developing the best new technology – from clippers and trimmers to top cleanliness tech. As a barber who operates within the strict licensing and sanitation laws in the state of Texas, Tito told us why the Barbersonic Disinfectant Solution Box is so important in his day-to-day. He believes this cleaning innovation was released at just the right time. “In the state of Texas, barbers require a license before operating professionally. They made it the law to have a separate containment box with your EPA or Barbercide. This is because more tools will fit in a box, making it more likely that barbers will clean their tools on mass, keeping their workstations and shops more sanitised and client-safe.” There is no excuse but to have clean tools when the Barbersonic box is so integrative and user-friendly. Its automated, battery powered system takes all of the hassle out of cleaning, letting you do what you love most from behind the chair.

THE FEATURES

• Auto on/off cleaning cycle activates automatically when box is closed. • Sonic vibrations release dirt, hair, grime, and other foreign particles. • Dual soaking compartments specially designed to hold shears, combs, guards, and blades. • LED light illuminates solution during cleaning cycle. • Removable guard tray specially designed to hold eight guards in disinfectant solution. • Automatic spring lock secures lid during cleaning cycle. • Cord/cordless; works with batteries.

Tito told us: “Shears, combs, guards, blades… The Barbersonic holds absolutely everything that we need disinfected and sanitized. I use this box every day after teaching with the academy and showing my barbers how to properly look after their tools. I can’t say enough about how useful it is – especially for the state of Texas where barbering licences are entirely dependent on proper sanitization.” The box doesn’t look like the average cleaning product or tool. This piece of equipment can easily sit in your shop without looking out of place. “The look is as sleek as a disinfectant box could be. The functionality is peak and BaBylissPRO have broken the mould where cleaning equipment looks medical. This box fits the barbershop eaesthetic.” The accessibility of the Barbersonic disinfectant box is a major plus for Tito. “I can keep this behind my barber station or through the back – whatever works. You get the option to use it with or without a cord.

“THE UV-FOIL SHAVER TAKES A HUGE WEIGHT OFF BARBERS’ SHOULDERS TO HAVE SOMETHING IN OUR TOOLS THAT ENSURES WE DELIVER THE TRULY SANITISED HAIR SERVICE THAT OUR CLIENTS ALL DESERVE.”

“It conserves power by turning off automatically every 10 minutes so you’re never without it. I love to use it to make sure we get rid of all that hair, grime, and all those particles we shouldn't be putting on our clients.” It’s true that clean tools create crisp cuts, but does the client feel direct benefits from the Barbersonic when in the chair? “Of course,” Tito said. “I’ve had people come to me and say that they had to leave their last barber because they gave them a ringworm or scalp infection, which they know will have been caused by unclean equipment. They see when someone doesn’t clean their kit.” He continued: “Clients are smart and it doesn’t take a rocket scientist to know that the cleaner you are, the better your service is, and the more comfortable the client feels. It’s all about enhancing trust – and the Barbersonic helps strengthen your trustworthiness as a barber, as a service provider, and as a professional.” Find Tito on Instagram as @the_one_barber

BABYLISSPRO UV-FOIL SHAVER: QUALITY DESIGN, ULTIMATE PERFORMANCE

THE FEATURES • UV-Disinfecting Lid. • Kills 99.9% of Bacteria. • UV Light Indicator Auto Shutoff Offset. • Double-Foil System. • Hypoallergenic Black Titanium Foils. • Dual Counter-Cutting Blades. • 10,000 RPM High-Speed Motor. • High-Capacity Lithium-Ion Battery with Over 5.5 Hour Runtime.

“When you open a shop or studio in Texas, you must have a UV cabinet. So, what is great about the BaBylissPRO UV-Foil Shaver is that, yes, it gets all these dead skin cells and hair off the shaver. But the UV lid also heats up the disinfectant for it to properly do its job – so you KNOW you’re getting guaranteed quality. “In case you couldn’t tell, I love the UV concept,” Tito laughed. “It takes a huge weight off barbers shoulders to have something in our tools that ensures we deliver the truly sanitized hair service that our clients all deserve. “Once you spray and you put the lid on, the light activates in three to 10 minutes. After that, it turns off completely. So it's just effortless details like that, that make it so easy for barbers to operate.”

GET A CLEAN CUT

Cordless Shaver Features Hypoallergenic Foils

UV-Disinfecting Lid Kills 99.9% of Bacteria*

Over 5.5 Hours of Cordless Runtime

Now Features a USB-C Charging Port SHOP • SCAN TO TO SH AN

• OP

SCAN TO SHOP •

*Based on third-party test report for efficacy on E. coli, Staphylococcus aureus, and Pseudomonas aeruginosa when used in accordance with DIRECTIONS FOR USE in the enclosed instructions.

SCAN TO SHOP •

HOP • SCAN TO TO S SH AN

• OP

THE FIRST-EVER PROFESSIONAL DISINFECTANT SOLUTION BOX

STEP 1 Pour in disinfectant solution (not included).

STEP 2 Add guards, blades, brushes, foils, and combs and close the lid to submerge.

STEP 3

N TO LEARN MO RE SCA

•

N TO LEARN MO RE SCA

N TO LEARN MOR SCA E

• •

N TO LEARN MOR SCA E

Sonic vibrations and LED light activate during auto-cleaning cycle. Use your clean accessories in no time!

•

SEASON FOR CHANGE

THE FESTIVE SEASON IS COMING TO A CLOSE AND WE ARE HERE TO HELP YOU PREPARE FOR THE BEST 2024 YET – IN BUSINESS, IN SKILL, AND IN CLIENT EXPERIENCES. FIRST, WE LOOK AT COLOR TRENDS, THEN ONTO STYLING TRENDS, AS WELL AS SOME ADVICE FOR MONEY MANAGEMENT AND MARKETING IN 2024. 38

MIAMI-BASED CRIZTOFFERSON IS A PRO ATHLETE IMAGE CONSULTANT AND BLONDING MASTER. HE CHATS ABOUT 2024 COLOR TRENDS AND HOW TO CUT QUICKER.

THE FUTURE IS PLATINUM Photography// Eliana Morales

“Most of the people who sit in my chair are big fans of the fade – they like the classics; something safe. However, at the back end of this year, they’re becoming big fans of the platinum blonde colors and tones.” So, what they lack in adventurous style, they make up for in color? “Totally. A lot of sports stars that I cut, like French soccer player Paul Pogba, go for short hair and splashes of blonde, which influences the general consumer. They see something that looks good on TV and they want it in my shop. I’ve noticed the blond buzz is a massive trend right now, which is great because I love doing those services,” he laughed. “For 2024 color specifically, though, I see more grey tones, silvers, and platinums on short hairstyles.” What is Criztofferson’s go-to brand for executing stark, smooth platinum blond, without damaging the hair? “Blonde Solutions never let me down with

their bleach and bonding products. In my opinion, they’re the best I’ve ever used. This is the only brand that I can achieve such a raw lift with. Their range works on every hair type. Use it on lighter hair for super-fast lift, then curls will naturally take longer, so just go on a client-by-client basis.” Criztofferson told us what Blonde Solutions’ products he uses the most, and why he developed a love for this industry leading color solutions specialist brand. "Blonde Solutions’ pigmented developers can lift up to nine levels using their patented pigment capsule technology. “I believe this brand is the first true lift and tone lightener on the market. That pigment capsule technology is the industry standard for what to expect during the blonding process, providing both the healthiest and lightest levels I’ve seen.” Criztofferson is @criztofferson on Instagram. 

“I BELIEVE BLONDE SOLUTIONS IS THE FIRST TRUE LIFT AND TONE LIGHTENER ON THE MARKET. THEIR PIGMENT CAPSULE TECHNOLOGY IS THE INDUSTRY STANDARD FOR WHAT TO EXPECT DURING THE BLONDING PROCESS.” 39

BLONDING DO’S

Criztofferson’s favorite Blonde Solutions products for going platinum.

Blonde Solutions Liquid Toners These toners will take your blonde game to the next level. These semipermanent conditioning toning masks deliver four shades, from Chrome (ash), Viridi (beige), Rosè (champagne), and Platinum. $60.00 // blondesolutions.com

Blonde Solutions Pigmented Developer Blue cream base cancels unwanted warmth. Comes in 5VOL-35VOL and compatible with cream color and lighteners. $18.00 // blondesolutions.com

Blonde Solutions Violet Pigmented Lightener A lightening formula made for everyone. Provides up to nine levels of lift. Protects hair integrity and removes yellow pigments. Micro capsules errupt when mixed with developer. $38.00 // blondesolutions.com

2024

“FOR 2024 TRENDS, I SEE MORE GREY TONES AND SILVERS ON SHORT HAIRSTYLES. UPSKILLING IN THESE SERVICES AND BOOSTING YOUR CUTTING EFFICIENCY IS YOUR KEY TO SUCCESS THIS YEAR.”

THE YEAR OF CREATIVE COLOR

AS A BLONDE SOLUTIONS AMBASSADOR, MIGUEL SANTIAGO IS THE TRUE MASTER OF COLOR. HERE, HE PAINTS A PICTURE OF WHAT SHADES AND HUES WILL BE TRENDING FOR THE YEAR AHEAD. “In 2024, I can see platinum gaining a wider trend spot incorporated with pastel tones. I’m talking greens, yellows, pinks, and purples. “At the rate that things are going, designs are the future! "People are becoming more creative and are more comfortable expressing themselves, whic helps push hair designs and hair tattoos. I really do see 2024 being the year of the creatives! “When it comes to executing color properly, you need a solid

BECOME 2024’S QUICKEST BARBER This self-proclaimed ‘fastest barber in the world’ told us how you can boost your efficiency and start making real money and connections in 2024.

Practice, practice, practice “I take a lot of pride in having refined my skills and pace to the point where I can do four to six cuts an hour. “The only way you get quicker is practicing on every kind of hair. Be aware that every hair type and client is different, but refining those base skills will ready your for every client that sits in your chair.”

Find the right tools “I love my Wahl 5-Star Cordless Magic Clip for fading. My Andis Master Cordless Clipper and Andis trimmer to clean up edges. Those three machines are a must-have for the efficient barbers. These brands have been around the longest and have always done me well.”

Think outside the box “Do things that other people haven't done. We live in an industry that is digital – everyone is posting their work online. You can see all the trends that are happening on social media – look

bleach, lightened base. For me, Blonde Solutions has changed the game as far as Platinum goes – just in general. “With Blonde Solutions, you get a cleaner slate to your canvas. What I mean by that is that you get a cleaner palette for your vivid shades, therefore helping them show more true to color and last a lot longer. "Blonde Solutions has helped change the Vivid game for sure. And it’s totally elevated my work – and my clients notice!” Miguel is @miggyhair on Insta. •

“WITH BLONDE SOLUTIONS, YOU GET A CLEANER SLATE TO YOUR CANVAS. WHAT I MEAN BY THAT IS THAT YOU GET A SMOOTHER PALETTE FOR YOUR VIVID SHADES, THEREFORE HELPING THEM SHOW TRUE TO COLOR AND LAST A LOT LONGER.”

there and then do your own thing; find your own niche and get it out there. “I also recommend being a face in your content – barbers and stylists are doing skits now, and I think stuff like that really attracts the modern client.”

Stay active! “Your fitness will impact how well you can do your job – how you can move your clippers and have the stamina to carry you through longer days. Eat healthily, exercise regularly, and commit to creating that healthy work-life-balance.”

Strive for positivity “Surround yourself with people who believe in you and that have a positive outlook. Who you spend time with will impact your mental health overall, so choose those who matter. That includes in life and with clients. If there are clients causing issues, don’t be afraid to set a boundary.”

The Power of Raw Lift www.blondesolutions.com info@blondesolutions.com @blondesolutions

WHAT ARE YOU SETTING YOUR MIND TO THIS YEAR? WAHL EDUCATOR, DIRECTOR OF HAIR LAB DETROIT BARBER SCHOOL, AND NAHA EDUCATOR OF THE YEAR 2023, RODRICK SAMUELS IS ALL ABOUT HELPING BARBERS AND STYLISTS BRING THEIR DREAMS TO LIFE AND REACH THEIR CAREER GOALS. RODRICK SHARED SOME OF HIS BEST ADVICE FOR ACHIEVING YOUR GOALS IN THE YEAR TO COME.

“For any barbers and stylists out there who are looking to elevate their career in 2024, I think it is important to do these three things,” Rodrick explained. “Number one, choose your hard. I think a lot of the time we avoid change because it's hard. It is uncomfortable. But I think that you should gravitate more to those things that make you uncomfortable. If you’re not proficient in styling longer hair, or you’re not proficient in braiding or doing locs or whatever, you should gravitate towards these hard things, not away from them. “Number two, remember your ‘why’. It is so important every once in a while, to remind ourselves why we love what we do. What drove you to this industry? What makes you passionate about what you do? Oftentimes, our day-to-day lives and stress pull our attention away from that ‘why’, but we have to remind ourselves so that we can become reinspired and push ourselves to do greater things.

“The third thing is to always be reinventing yourself. An object at rest stays at rest. If you continue to do the same thing year in, and year out and expect a different result, we know that is the definition of insanity. So, I think it’s always important to reinvent ourselves, whether that be offering a new service, changing up your own look, or maybe even moving to another location or working with a different demographic. To grow, we need to be comfortable with the uncomfortable.” This time of year is all about reflection on where you are, what you have achieved, and the targets you want to set for yourself for the year to come. For the ambitious folks out there who want to take 2024 to the next level, I asked Rodrick for his advice on setting goals. He said: “When I first started out in the industry, I would set both my long-term and short-term goals. You know, there’s the old adage that goes, ‘If you want to make the universe laugh, make plans.’ Initially, I just wanted to be a barber and do tapers and fades. Then I had a young lady come in to drop her son off to get a haircut, and I asked her, ‘Where are you off to?’ She said: ‘I am going to get a shampoo and a blow-out.’ And I was like, man, I just let $75.00 walk out that door. That was the very moment I decided to go to cosmetology school. “So, to answer your question, yes, I think setting goals is important for progression. However, the more experience I have gained, the more I have learned to trust the universe to help me navigate through what the future looks like. I would consider myself a bit of a big dreamer, but sometimes those dreams aren’t necessarily what is best. So, I tend to look back on my experiences and let my past help guide me to where I want

What are some of the Wahl Pro Education team’s goals for 2024?

“IF YOU WANT TO STEP YOUR GAME UP, YOU’VE GOT TO STEP YOUR NAME UP. AND THE NAME THAT EVERYBODY SHOULD BE SAYING IS WAHL.” to go. So, in sum, set goals, work hard, but also keep your eyes open to what else is out there, and let yourself change your path mid-route if it feels right. Listen to your heart, listen to your mind, and listen to your mentors, and you will end up where you need to be.” If you are a professional committed to stepping up your game, you need to ensure that your tools can keep up with you. That’s why Rodrick is a huge fan of Wahl Professional. He said: “I think that education and advancement in our industry is not an option, it is a must. To stay competitive, it is important to have the latest tools and implements, and I think that starts with Wahl. Wahl has spent countless amounts of time and money creating tools that are unique and that are filling the needs of barbers and stylists around the world. I think that with education, coupled with practical experience, and the right tools, any haircut is achievable. A lot of time I hear people make excuses about why they can’t do a certain technique or style, and a lot of the time is because they are not willing to invest in the latest innovations. They want to stick with what they know, and what is comfortable. But, if you want to step your game up, you’ve got to step your name up. And the name that everybody should be saying is Wahl.”

We wanted to know Rodrick’s favorite Wahl tool to come out of 2023. He said: “I am a really big fan of the Wahl Hi-Viz™ Trimmer, which is one of Wahl’s newest and most innovative tools. It keeps consistent blade speed all the way through contingent on the hair type and texture, and that’s something that is very revolutionary, especially with the diversity, inclusivity, and equity that we are pushing forth in our industry. This tool is made for every type of hair that you can name, meaning anyone has the tools to cut any hair type.” The other Wahl tool that helps stylists and barbers level up their game is their education. “In 2023, Wahl started their online academy. I think that having an on-demand education platform is revolutionary. The education that Wahl provides pros, especially under Stephanie Polansky, has been amazing. She's hyper-focused on making sure that our industry knows the importance of education, and is bringing in the right people to cover every single facet of education. Whether it be a fresh student or someone with 30 years of experience in the industry like me, there is always something to learn and gain. Wahl is giving professionals the resources they need to be successful, and they are making those resources accessible, and that’s what I really love.”

“In 2024, I'm eager to connect with fellow artists through Wahl. My passion lies in helping stylists and barbers discover their full potential and achieve success even in the face of adversity. My life experiences have taught me the importance of living a life that I'm proud of, and with Wahl, I look forward to all the doors that will be opened to help others do just that. “I'm thrilled to be a part of the Wahl Professional Education Team and to give back to an industry that has enriched my life in countless ways.” - Colleen “Coco” Brickley

“In 2024, I’m looking forward to advancing in this industry with Wahl. My goal is to spark inspiration among my peers through my knowledge, passion, and determination. I'm excited to be a part of the Wahl family as I pursue this goal. Together, we'll pave the way for a brighter future in the industry.” - Brittany Calzada "My goal for 2024 is to dedicate more time to helping my clients feel like their best selves, and give them the best experience ever. To do that, I of course need my Wahl Professional tools at my station. A tool like the new Wahl Hi-Viz Trimmer will certainly help me to create that "best experience ever" I mentioned above! I can't wait to see what's next!" -Alessandro Comai

2024 FINANCIAL

BY TYRIK JACKSON

HEALTH CHECK

THE TIME FOR A FINANCIAL HEALTH CHECK IS NOW. PREP FOR A FRUITFUL 2024 BY LAYING OUT WHAT YOU NEED, WHAT YOU DON’T NEED, AND HOW YOU WANT TO ACHIEVE YOUR NEXT FINANCIAL GOALS. OUR COLUMNIST, TYRIK JACKSON, OUTLINES THE FIVE KEY POINTS OF YOUR FINANCIAL HEALTH CHECK. The final quarter of 2023 marks the end of the fiscal year and is the ideal time to evaluate where your business has thrived, identify where it has faltered, and strategize a winning plan for 2024. After December 31, you can't go back and make any adjustments to your plan for the first quarter – that’s why you need to carry out your financial health check now. Here’s where to start…

1. Re-evaluate your liability You must consider spending habits, saving habits, debt levels, and pension savings, including predicted state pension and pension funds you are invested in, and any other investments or financial goals.

2. Develop a new plan Base your new plan off your failures from 2023, or elements of your business that you dropped the ball on. Structure this new plan around what you can do better. Doing better means utilizing all of your skills, which ultimately expands your horizons to achieve the things you didn’t think were possible last year. Do not leave anything undone because

there will also be things you started – projects, strategies, education, financial planning, branding, etc. – but did not complete. Highlight these and make sure you focus your efforts on executing undone plans in 2024.

3. Financial safety and security There's a difference between what you need, what you can do, and what you want. I have done entire classes on tattoos, shoes, and cannabis. That’s what we find students are spending their money on! And they don’t need any of it. For the first six to eight months of the year, commit to no ridiculous spending. Live off your basic needs like mortgage, food, travel, rent, utilities – all these things. But save everything else. This gives you security when you do start investing in your bigger plans, to know that you have a fall back. I’ve said this before, and I’ll say it again and again: you must have discipline. Budget all of your expenses down to things like subscriptions for Amazon or Netflix. If you’re serious about being successful, you must start modestly and work hard.

“GET AN ACCOUNTANT WHO IS WILLING TO LEARN ABOUT YOUR BUSINESS, THE INCOMINGS AND OUTGOINGS, YOUR MANAGEMENT STYLE, AND YOUR VISION FOR YOUR ENTERPRISE AS A WHOLE.” 44

4. Re-evaluate your growth This is the time to eliminate excess debt, and invest your time, energy, and data into active growth strategy. This strategy includes boosting your credit score, putting away a good amount of savings, considering things like getting into real estate, and looking at where to start educating yourself. When it comes to credit cards – you should have two per entity. What I mean by that is, having two credit cards for yourself and then two for your business. You can have those extra cards because they help with your credit score, and they help with maintaining good healthy credit, but they are not to be utilized for spending because that will put you in debt.

5. Resources You need a business attorney. Get someone that gels with you and that knows the barbering or services industries. These professionals will understand the requirements for your business and help you allocate money appropriately. Also make sure you get yourself an accountant. The same goes for this professional relationship – make sure you find someone with experience in the right areas; someone that is willing to learn about you, your business, the incomings and outgoings, your management style, and your vision for your enterprise. Stay away from some cookie cutter tax consultant, or just a general CPA who sees you as an employee. Go for someone who sees you as a business partner. The best way to find one? They’ve probably sat in your chair. You talk to people for a living, so ask clients if they either know anyone who can provide that professional service or can provide that themselves. Ask the right questions and the right people will come to you.

WAYS TO BOOST REVENUE IN 2024

Pros reach for OneComb

BY IVAN ZOOT

WE ARE WELL INTO THE FOURTH QUARTER… BUT THE GAME IS NOT OVER JUST YET. THERE IS MUCH YOU CAN BE DOING RIGHT NOW TO SET YOURSELF UP FOR THE NEW YEAR. OUR COLUMNIST GIVES YOU THE LOWDOWN ON PREPPING FOR BOOSTED REVENUE AND EXPANDED CLIENT LISTS IN 2024. Being busy all year takes foresight, planning and hard work. The payoff is a steady stream of revenue and a happier work-life balance – this is how you set yourself up properly for a great 2024. Now is the time to get busy prepping for a busy barbershop!

1. ASK FOR REFERRALS

While your chair traffic is at a holiday high point, be sure to leverage each and every client to refer a friend. Make the most of the heads you have to get the additional heads you need.

2. REBOOK

Securing the January and February return visits during the holiday haircuts fills your book for then, right now. This is your insurance policy against a early 2024 slump.

3. STOCK UP AND SELL DOWN

The best thing you can do with extra cash this holiday season is to stock up on take-home products for sale. Every dollar you spend on inventory is two dollars in sales when clients walk out the door with it.

You only need one comb – and that's the OneComb by Ivan Zoot. It's the ultimate professional haircutting comb, zoned for optimal performance. For scissor, clipper, trimmer, razor, and blending use. Unique tooth configurations optimize cutting on all hair types and textures with 18 engineered features to make you a better pro haircutter. The tool has a concave positioning arc, sectioning tooth, smooth surface for easy clipperover-comb, castle teeth for all hair types and textures, ruler markings, and is perfectly weighted. It's reversable for left or right-hand use too… the list goes on.

4. BUILD BOUNCE-BACKS While holiday season traffic is high, sell something with a bounce back for January or February. Example: “Buy a gift card for a friend in November and December, get a coupon for a FREE conditioning treatment in January for yourself”. Built January traffic NOW.

5. PLAN A PROMOTION NOW is the time to plan a charity or

Why OneComb? Efficiency - Quick to use. Confidence - You have the tools you need. Control - The right tool for all hair types and textures. Consistency - Deliver the right cut every time. Cleanliness - Less station-top clutter.

promotional event for late January or early February. This will give you a focal point for conversations now and a revenue generator in the dark days of winter. Join my online academy for support in building your $100,000 haircutter future. Scan the code for a FREE month in my academy, no obligation.

Unbreakable // Recyclable // Lifetime Guarantee //

Designed and engineered in the USA.

ivanzoot.com

MAXIMIZE YOUR YEAR WITH MISSY MEGGINSON IS DIRECTOR OF SALES AND BUSINESS DEVELOPMENT AT SCHEDULICITY. SHE TELLS US HOW TO OPTIMIZE YOUR MARKETING STRATEGY FOR 2024. YOUR KEY TO SUCCESS? SCHEDULICITY. When it comes to marketing and managing your bookings and business, there are five key focuses to lean into – and Schedulicity is your key to streamlining them all. Over to you, Missy…

'Book Now' and CTAs A CTA is anything that makes someone want to take the next step. This includes: having the BOOK NOW button linked to your Schedulicity booking page in your Instagram bio, ending captions with clear directions on how to book with you, and including easy-to-find instructions and links to book on your website. Whilst we're on it, when clients book, they can view your availability and book their own appointments for free. CTAs are important because they guide your audience's actions and increase the likelihood of them becoming clients, engaged followers, and ultimately boosting your business's success.

Managing calendar availability Strategize your schedule every one or two months to optimize your organization and make sure every interaction with clients is positive and organized. With Schedulicity, you can use the 'Future Schedule' tool, which allows you to adjust your calendar for when you know your schedule will be changing. For holidays, use the 'Personal Time Off' feature to block out the hours you need. You can keep your clients in the loop too, with Schedulicity's 'Booking Notifications' comms through text or email. Schedulicity's 'Appointment Reminders' are a major help when bringing clients in and reducing no-shows. Schedulicity's 'Calendar Management' feature also lets you use a color-coordinated calendar for appointments and classes, ensuring every appointment is easy to understand and juggle. You can even take client notes and adjust their preferred pronouns in their profile using Schedulicity's 'Client Notes' feature.

Scheduling your month Have multiple places where the same information lives. Use a newsletter as the ‘hub’ for all client-facing information. You know you’re covering everything, and they stay informed. You can customize and automate email templates for every occassion with Schedulicity. Use your newsletter to talk about upcoming schedule changes, feature products that you would like to promote, or highlight services. Use that newsletter as an outline for your month of social content! Schedulicity automates the mailing process, meaning you can sit back and let the software do the leg work.

Show off your personality! Remember that what we do is about more than hair. Having a few key things that you market that are specific to making you YOU can be what sets you and your content apart from someone else. Market yourself with Schedulicity for your biggest year yet!

“MAKE THE DIGITAL USER'S NEXT STEPS OBVIOUS. ABSOLUTE CLARITY IS KEY!” 46

START THE NEW YEAR IN STYLE PUERTO RICAN MASTER BARBER AND CELEBRATED STYLIST ANTHONY ESTRADA IS OWNER OF ESSENCE STUDIO. HE’S A MASTER OF FADING AND DESIGNS AND SHARES HIS ADVICE ON HOW TO RUN A BUSY BARBERSHOP DURING THE HOLIDAY SEASON, WITH SOME 2024 STYLE TREND PREDICTIONS – AND HOW TO USE CALIBER PRO TOOLS TO EXECUTE THOSE STYLES. Anthony told us what it takes to run a busy shop during the holiday season: “The holiday period is difficult to manage – especially when it comes to managing your work-life balance. You will sacrifice time with family or friends to service your clients and make them feel good for the party season ahead, so don’t be afraid to increase your prices. You can remain committed and loyal to your clients but make sure you’re making enough money to keep your business going behind the scenes.” He explained why efficiency is also a major player in ensuring that your quality doesn’t reduce despite the busy-ness of your shop. We asked how barbershop owners can ensure optimum efficiency and quality for every client. The master barber told us: “I’d say to invest in good-quality chairs and super adaptable tools/equipment. Our chairs are the Berkeley Jaxon Barber Chairs from Barber Medic. They are sturdy and dependable and give every client a comfortable experience.” To make more money during holiday season, barbershops should stock products and offer promotions, Anthony explained: “Maximize on the time that clients spend in the shop by adding on services or retail. I like to offer different hair treatments and recommend Caliber tools as Christmas gifts.” In terms of tools: “I optimize my efficiency with Caliber Pro. My three go-tos right now start with

the Caliber .50 Cal Mag Clipper, which is a highspeed magnetic motor. I also love the Caliber .22 Stinger Linear Magnetic Motor Cordless Trimmer and then the Caliber Quasar Pro BLDC Hair Dryer. “The .50 Cal Mag is precise and flexible, making it easy for me to make perfect fades every time. The .22 Stinger Trimmer is clean when outlining and detailing my designs. Then the Quasar dryer finishes the longer looks well – especially with the heavier French crops that I specialise in.” When it comes to enhancing speed: “I can work faster with Caliber since the battery life of the .50 Cal Mag is eight hours, which allows me to work continuously. The Caliber Quasar Pro BLDC Hair Dryer helps me a lot since it is lightweight and allows me greater mobility and agility to finish my cuts.”

UPSKILL FOR 2024 “It is very important that we as barbers continually educate ourselves with seminars that then translate into better service to the vanguard of fashion. It is vital to know about the different tools we have available. For example, all the Caliber tools help us streamline services and give perfect finishes to each cut.” Find Anthony on Instagram as @aebarber__

“THE .50 CAL MAG IS PRECISE AND FLEXIBLE, MAKING IT EASY FOR ME TO MAKE PERFECT FADES EVERY TIME.” 47

Photography// @alba_films

MASTER STYLE TRENDS WITH CALIBER Anthony’s top picks for trending hairstyles in 2024 – and how to use Caliber tools to execute them.

1. Mullet For the Mullet, the first thing I do is section the sides and I use the Caliber 50 to make a good gradient on both sides. I finish by giving texture with the Caliber Quasar Pro Hair Dryer.

2. Quiff The first thing I do is section the top of the hair. After sectioning it, I prepare the sides with a good skin fade. Since it is faded, I make a textured scissor cut to finish with the drying and volume using the Caliber Quasar Pro Hair Dryer.

3. Messy Hair The messy hair, kind of layered, textured style is quite similar to the quiff, except that I do a low fade as the starting point. The difference in drying stages is that a I focus on creating a natural look that is prepared with a frontal fall.

Photography// Larry Wright Photography

BOOST YOUR FINANCIAL FITNESS BY KENNY DUNCAN

KENNY DUNCAN IS THE LEGENDARY BARBERSHOP ENTREPRENEUR AND BARBER FOR THE PHILIDELPHIA 76ERS. IN HIS COLUMN THIS MONTH, WE CHAT ABOUT HIS APPEARANCE ON ‘HART OF IT ALL’, AND HOW TO REACH FINANCIAL FITNESS IN 2024.

I did some very exciting television work with Kevin Hart this year in his new series, Hart of It All, which airs on Peacock. We shot this stuff two years ago, but it has been a passion project from the start. In this documentary, Kevin Hart gives valuable access to experts on generational wealth, credit, entrepreneurship and community to help bridge the financial knowledge gap in America. Initially, they just wanted to film an episode in my barbershop, Main Attraction, but then Kevin and I got talking and we ended up filming a segment on modern entrepreneurship, focussing mainly on the work I do with Barbers Who Care.

Once that conversation was opened, Kevin could see what takes place, seeing what we're doing with Barbers Who Care. He especially loved the aspect of our initiative that aims to expose young minds, and those who are less fortunate, to better information and providing access to better resources. The show is sponsored by Chase Bank, who are focusing on empowering young people with better financial literacy so that they can strive for financial freedom in adulthood. This is an ethos that aligns with what we’re doing with Barbers Who Care, so it was natural to sit with Kevin and talk about it.

The TV producers were looking for smaller businesses that are the hearts of their communities – that put their people first. Mu shop is exactly that for my area. I do lots of work with athletes, but my shop, my roots, are in barbershops and in empowering others through hair. Something that we both wanted to lean in on was the idea that people like myself, who have knowledge and experience, can use their industry knowledge – whatever industry that is – to inspire and lift up the next generation, supplying them with the intel they need to succeed. The basic building blocks for building financial fitness are:

1. Budgeting Financial fitness improves when you discipline yourself and spend only within what you have.

2. Reducing expenses Start looking at all your incomings and outgoings and figure out how much you realistically could save by changing your spending habbits.

3. Eliminating debt This is the part that takes time. Once you know your spending and your goals, you can start to pay off debts that you have.

4. Boosting savings It is savings that allow you to live out that entrepreneurial spirit, where you want to Photography// Larry Wright Photography

launch initiatives like Barbers Who Care and open new businesses.

IVAN ZOOT ONE COMB The ultimate professional haircutting comb. You only need one comb... And that is the OneComb by Ivan Zoot! This comb innovation is the ultimate professional haircutting comb. Zoned for optimal performance.

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COCCO HYPER VELOCE PRO CLIPPER

18.21 MAN MADE SWEET TOBACCO PREMIUM HAIRSPRAY

Lithium-ion battery charges to full charge in 3 hours and provides 2 hours of run time. Features a world-class Digital Gap™ Graphene Taper Blade with an integrated skin protection system.

This matte-finish hair spray is lightweight yet resilient and provides texture while controlling and maintaining hairstyles.

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WINTER NEW YEAR

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WAHL PROFESSIONAL 5 STAR VANISH ® SHAVER No hair is missed, creating a smooth, ultra-close, bumpfree finish. Suspension cutter bars and micro-thin gold foils popout easily for rotation. Premium lithium-ion power supplies 100+ minutes runtime.

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DON JUAN SEA SALT SPRAY

SAFEWEAR VINYL GLOVES AND BLUE/BLACK NITRILE GLOVES FDA approved, Medical Examination Grade disposable vinyl and nitrile gloves. They’re ambidextrous and powder-free with beaded cuffs and textured fingers.

HIGHLAND GLACIAL CREAM

Adds volume, and texture to hair for that fresh out of the ocean natural beach hair look with a classic surf wax scent.

Style freshlywashed curls or use as a smoothing cream for a slickedback style. Designed for all hair types and textures. Best suited for a ‘no-hold, natural look’.

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CALIBER .50 CAL MAG CLIPPER

VICTORY DRY GROOMING CREAM

BABYLISSPRO UVFOIL SINGLE SHAVER

These clippers feature

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Ditch the greasy finish, fight frizz like a champ and create naturalfeeling separation with this marvelously moisturizing, valuably versatile and miraculously matte styling cream.

UV-Disinfecting Lid kills 99.9% of bacteria, with Auto Shutoff Offset. The Single-Foil System is hypoallergenic. Blades reach 10,000 RPM.

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redefined efficiency to maximize precision cutting, with new dual DLC 2.0 coated blender blades and ultra-low noise technology. Features 4400 Ma Li-Ion

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A Year in Review WITH OVER 100 YEARS OF EXPERIENCE IN THE BARBERING INDUSTRY, WAHL PROFESSIONAL HAS NEVER STOPPED EVOLVING AND INNOVATING. FROM THEIR TOOLS TO THEIR EDUCATION, THE PROFESSIONAL IS ALWAYS A PRIORITY. WE SPOKE TO THE LEADERS OF WAHL FOR A LOOK BACK ON ALL OF THE SUCCESSES AND STEPS FORWARD MADE IN 2023. A Look Back on Education in 2023 Education has always been a major priority for Wahl Professional, and 2023 has been a breakthrough year with many of the company’s long-term goals coming to fruition. Director of Global Education for Wahl Professional, Stephanie Polansky gave us her thoughts about the advancements made in 2023: “We have made significant strides in Global Education, revolutionizing the way hair professionals learn and grow in the barbering industry. My focus since I became the Director of Global Education has been on global collaboration, innovation, and accessibility to education on a worldwide basis. In 2023, Wahl introduced several ground-breaking

initiatives that empower barbers and hairdressers around the world to become better at their craft. I consider myself incredibly fortunate to have joined a brand that wholeheartedly embraces the importance of education, recognizing it as the cornerstone of our company.” The Future Makers™ Collection: “One of the highlights of Wahl's Global Education developments is the Future Makers Collection. This unique collection, created by 10 Wahl Educators from eight countries, showcases the latest hair trends happening worldwide. These educators bring their diverse perspectives and expertize to create a collection that reflects the global nature of hair trends. The Future Makers Collection serves as an inspiration for hair professionals, encouraging them to explore new styles and techniques. The Future Makers Collection is taught in all our countries to help us build a stronger community with the same focus and direction.” Education on Demand: “Wahl has also launched a game-changing platform called Education on Demand. This global initiative provides barbers and hairdressers with 24/7 access to a wealth of educational resources. Featuring content from educators around the globe, this platform allows professionals to strengthen their craft at their own pace and convenience. Whether

it's learning new cutting techniques or staying updated on industry trends, Education on Demand ensures that education is readily available to hair professionals worldwide.” Global Advanced Barbering Academy Seminars: “To further elevate the skills of hair professionals, Wahl has introduced the Global Advanced Barbering Academy Seminars. These seminars, designed for the global community, offer an immersive learning experience at the state-of-the-art Wahl Barber Academy. Led by the esteemed coaches from the Future Makers team, these seminars provide hands-on barbering and in-depth knowledge on how to properly use your clippers to achieve the best results. Participants not only learn advanced techniques but also gain valuable insights on how to strengthen and grow their business behind the chair.” The Appointment of Missy Jacobs as the new USA Education Development Leader: “Wahl Professional appointed Missy Jacobs as the new USA Education Development Leader. Missy brings over 15 years of experience in the beauty industry. Missy recently served as the Director of Education for Sexy Hair and STMNT under the Henkel umbrella. “In her new role, Missy will be responsible for helping grow and strengthen education in the USA. She will also work closely with the Global Education Team on content creation to continue to strengthen their position as a global leader.”

Icons of Wahl Campaign In 2023, Wahl made the iconic move of crossing into the world of music, with their Icons of Wahl Campaign, in which they fused the sound of Wahl’s most iconic barbering clippers with original music tracks. Every Wahl clipper has its own distinct vibration, tone, and pitch, creating a symphony of sound that is unmistakable to those who wield these legendary tools. This year, Wahl took their most iconic tools, paired with some of their iconic educators, to record songs, reminiscent of the unique world of the barbershop. You've got to hear it! wahlpro.com/icons Photography// Future Makers Collection

“WITH OVER 100 YEARS OF EXPERIENCE [...], WE WILL CONTINUE TO STAND APART FROM OUR COMPETITION WITH OUR WORLD-RECOGNIZED QUALITY IN BOTH OUR TOOLS AND IN EDUCATION.” A Look Back on the Tools of 2023

The Wahl Hi-Viz™ Trimmer

In terms of tool innovations, the research and development team at Wahl Professional has been undoubtably busy. Here’s a look back on Wahl’s launches and advances of 2023:

This ground-breaking tool represents the pinnacle of precision and is set to revolutionize blade work, detailing, and clean lines for barbers and stylists alike.

Wahl Professional Power Station™

The Wahl Hi-Viz is..

In February 2023, Wahl Professional announced a first-of-its-kind Power Station, allowing pros to charge three tools at once. Barber professionals commonly use many different tools throughout the day, and during a single haircut. In response, Wahl designed the most efficient charging station on the market. The innovative Wahl Professional Power Station quickly charges three Wahl Professional cordless clippers, trimmers, or shavers – in the time it takes to charge one – with one space-saving cord. It also includes one USB-C port, perfect for charging a phone or payment processing device. Vice President of Innovation and Insights, Mike Wahl said: “We go to great lengths to listen to the barber/stylist community in order to create new products that will make them even better at their craft – whether that is continuously upgrading our tools, anticipating an unmet need, or developing something entirely new for the industry."

• Engineered for perfection, for professionals who demand flawless results. • Designed for maximum visibility with advanced precision blades. • Features adaptive speed control and an ergonomic ComfortCurve™ design. • Includes Wahl's proprietary wide T-Blade with DLC coating for precision and low temperatures.

5 Star Cordless Barber Combo™: New Cordless Clipper and Trimmer Set In July 2023, Wahl Professional offered a perfect example of the way they constantly listen to the wants and needs of professionals. This exceptional combo pairs Wahl's best-selling professional cordless clipper and trimmer in one convenient package. With an upgraded motor on the clipper, DLC blades, and a sleek design, this duo is set to optimize every barber’s workspace.

Looking Ahead to 2024 Looking ahead, Wahl Global Education has exciting plans in store for the industry, from education to new innovations. Professionals can expect: • Four new Global Advanced Barbering Seminars to be held at the state-of-the-art Wahl Barber Academy in Chicago. • The introduction of the Future Makers Volume 2 collection featuring 11 Wahl Educators from eight different countries. This collection will showcase even more diverse perspectives and cutting-edge trends from around the world, inspiring both barbers and hairdressers to push boundaries and explore new creative possibilities. • The expansion of Education on Demand offerings. In the coming months, barbers and hairdressers can expect new advanced additions to the platform, including a language translator and classes in multiple languages to continue to foster a truly global learning community. • Lastly, Wahl is working diligently on revolutionary initiatives that will reshape the industry. While we cannot disclose the details at this moment, rest assured that these upcoming developments will push the boundaries of what is possible in barbering education. Stephanie said: “With over 100 years of experience, and being the company that created the first clipper, we will continue to stand apart from our competition with our world-recognized quality in both our tools and in education.”

Image source // American Hairlines

TREND LITE

NEW YEAR,

NEW HAIR SYSTEM

WE CAUGHT UP WITH CELEBRITY BARBER AND BUSINESS OWNER WADE MENENDEZ TO FIND OUT WHY YOU SHOULD OFFER HAIR SYSTEM SERVICES FOR 2024 – IT’S ALL ABOUT BOOSTING REVENUE, ATTRACTING NEW CLIENTS, AND EXPANDING POTENTIAL FOR SOCIAL MEDIA GROWTH. WHO SHOULD YOU WORK WITH? AMERICAN HAIRLINES. Wade is Brand Ambassador for American Hairlines and since joining the team in the Summer, he has participated in a twoday certification class where he had the opportunity to work with the products and interact with attendees. While there, Wade spent time beginning to collaborate with the American Hairlines Educators & Designers. He also had the opportunity to showcase his phenomenal talent in a main stage presentation with American Hairlines Educator & Stylist Brandie Reyes at Barbercon’s recent 20th anniversary in Dallas. Wade has acknowledged how essential hair systems are for a huge part of the population and is working to break down the taboo.

This master barber expressed the benefits of offering hair systems services as part of your permanent service menu: “The reality is… A good portion of the population is losing hair. Since there’s no secret potion to grow hair, barbers and stylists should equip themselves with the info and techniques to service these clients.” When it comes to revamping your service menu in 2024: “If you’re not providing grooming services for clients with hair loss, you’re missing out on a huge opportunity. An opportunity to boost revenue, expand your client list, and elevate the content you’re posting online.” On attracting new clients and providing the best possible services, Michael

Napolitano (President and Chief Executive Officer of HairUWear, parent company of American Hairlines) told us: “Our ongoing mission at HairUWear is to inspire and lead our industry in the development, manufacturing, and distribution of hair addition products through innovative design, style, and color, producing the highest quality human and synthetic hair products for both the professional and retail channels.” The American Hairlines team’s passionate commitment to unsurpassed quality, style and innovation knows no boundaries – and that’s why they are your go-to for guaranteed high-quality in hair systems products, education, and customer service across the board. Michael continued: “We are proud to be the industry leader in non-surgical hair replacement and support professionals with comprehensive education, inspired marketing and merchandising, and individualized customer service. This sets us apart from competitors." Working with American Hairlines in 2024 is your key to optimizing the services you offer in your barbershop or hair studio. The time to learn is NOW. Michael Ferrara, Chief Marketing Officer of HairUWear, said: “The experience of our dedicated staff is unmatched. They have extensive professional experience in cosmetology, hair styling, and

product development. This comprehensive understanding allows us to anticipate our customer’s needs and help them grow." You can work safely, knowing that the tools and products you’re using are as kind to the client’s scalp and remaining hair as they are to their confidence. Michael Ferrara continued: “Although we’re extremely proud of constantly being ahead of the latest hair trends, the care and quality that goes into every American Hairlines system ensures our customers’ clients will 'Know No Boundaries' when it comes to comfort, confidence and enjoying hair that looks amazing.” Wade summed up how you can become an expert in hair systems – in fact, any field at all: “It’s an incredibly gratifying feeling to have somebody like the hair systems product you create for them. What’s more satisfying to a client than seeing what they want in the mirror? If you want to excel, you must work hard… It doesn’t happen overnight. It takes lots of practice and patience to find your niche. Once you do, the possibilities are endless.” Learn more about American Hairlines Hair Replacement Systems & Education Classes at hairuwear.com/american-hairlines // call 888-389-4785 // find Wade on Instagram @wadethebarber // American Hairlines is @americanhairlinesofficial

EXPANDING HORIZONS WITH HAIRUWEAR Wade outlines the benefits that can come from investing in hair systems education and adding services to your menu. 1. Boost revenue Offering hair systems opens a new revenue stream and completely enhances your skillset. In terms of revenue, I only have a small handful of barbering clients now, because hair systems have brought me in plenty of money – plus, client interest never disappears. 2. Enhancing loyalty At the end of the day, people are always going to lose their hair and always want to find ways to make themselves feel confident again – especially men. You can be the barber at the helm of hair systems services, making you irreplaceable to every client you work with. A lot of trust goes into the hair application process and so people become attached. This is a huge benefit for us as professionals, because this bond means a client will travel miles across the country to get your services. 3. Growing potential client pool I have a lot of high profile clients now who need someone who can give their hair life again in a discreet and efficient way. To further the revenue aspect, they have funds to pay premium prices, too, and so your income will never deplete. Again, having high profile clients makes other people want to get work from you - after all, if a sports star can trust me, anyone can!

KNOW NO BOUNDARIES NO LOOK IS OFF LIMITS WITH AMERICAN HAIRLINES IN YOUR TOOLKIT. This kick-ass collection of men’s hair replacement systems lets you give your clients a look that’s remarkably realistic and downright enviable.

Ready to grow your business? We’re ready to show you how. HAIRUWEAR.COM/AMERICAN-HAIRLINES

1-888-766-6832

Scan to learn more about our 2-Day Certification Workshop @AMERICANHAIRLINESOFFICIAL

“If you’re not providing hair replacement services for your clients with hair loss, you’re missing out on a huge opportunity.”

MANNY ROLON @mannymakeshair

System shown: Trend

BEFORE

ELEVATING BUSINESS 2024

WITH FLOYD’S

WHAT A YEAR 2023 HAS BEEN FOR THE FLOYD’S 99 BARBERSHOP TEAM! WE RUN THROUGH A MINI YEAR IN REVIEW WITH KAREN O’BRIEN, PRESIDENT OF FLOYD'S 99 BARBERSHOPS, AND TAKE A LOOK AT THE PLANS FOR 2024… EXCITING STUFF IS COMING IN EDUCATION, OPENINGS, AND EXCITING OPPORTUNITIES FOR BARBERS ACROSS THE COUNTRY. Success ruled the Floyd’s 99 Barbershop franchise in 2023, with multiple openings across the country. In Fall last year, Floyd’s – the unique, fullservice haircare franchise specializing in expert services in an amplified environment – debuted its newest franchisee-owned and operated stores in Safety Harbor, Clearwater, and Maitland, growing the brand’s footprint in the greater Orlando area. Here’s a lowdown on each of the shops…

FLOYD’S 99 BARBERSHOP, CLEARWATER This is the first location for owners Stephanie (Franchise Co-Owner), Adam (Chief Operating Officer for the growing Potbelly Sandwich Works), and their son Josh Noyes (Franchise CoOwner), who are natives of Tampa Bay. The opening of the Noyes’ first location is truly a family business. Stephanie and Josh are working closely with niece Angelina Thomas (Director of Marketing & Education) and nephew Rich Thomas (Operating Partner) in growing the business with at least three more locations planned in the Tampa Bay area by the end of 2024. Adam said: “It has always been a dream of ours to open our own franchise. Our family has many great friendships with very successful Franchisees, and Floyd’s was the right opportunity for us”, said Stephanie.

Josh said: “I grew up in Clearwater, so our first location is suited perfectly to begin our Franchise journey. I have a passion for music along with elevated barbershop experiences, so Floyd’s was the excellent fit for us!” The Noyes family has exclusive development rights for the Tampa Bay market. They have already signed their lease on a second shop in the Edge District of St. Pete on Central Avenue planning to open in May 2024. They are also identifying their next shops for South Tampa, Carrollwood, and the SR 54 Corridor. “We are thrilled to bring Floyd’s across Tampa Bay. It starts with one in Clearwater, providing great client experiences that keep them coming back! Our family believes that we could expand Floyd’s to 15 or more locations across the market – so it’s just the beginning!”, said Adam. “The new Floyd’s location in Clearwater/ Safety Harbor is an excellent addition to Floyd’s family,” said Paul O’brien co-owner of Floyd’s 99 Barbershop. “We are excited for Stephanie, Adam and Josh for their new location and look forward to the work they will do in their local community to help empower their clients to look and feel their best.”

FLOYD’S 99 BARBERSHOP, MAITLAND What was once considered an eyesore in booming downtown Maitland has been revamped into the lively, fun environment that is characteristic of a Floyd’s 99 Barbershop. Floyd’s in Maitland provides customers with a full range of services, including haircuts, shaving, color, waxing, deep conditioning treatments and styling. In addition to traditional hair services, Floyd’s is known for its iconic barbershop straightrazor neck shave with hot lather and steamed towels and a complimentary shoulder massage after each service. The new Maitland location is owned and operated by entrepreneurs Kyle and Sarah Sleeth. Sarah, who grew up just down the street from this new location, is excited to breathe new life into her cherished hometown. Sarah's late father, a devoted community advocate and a former

President of the Maitland Art Center, continues to inspire her as she upholds his legacy through the Maitland Floyd's location. “My dad's passion for Maitland was contagious growing up, and I'm honored to follow his footsteps as we continue to build up the community that I've called home for so long,” Sarah said. “This project to transform the heart of Maitland has been so special, and I couldn’t think of a more perfect way to pay homage to all the work my dad’s done. “The Sleeths have been an incredible asset to Floyd’s as they’ve built quite the following here in Central Florida,” said Paul O’Brien, Co-Founder and Co-Owner of Floyd’s. “We’re excited to watch them continue to grow the Floyd’s brand, building upon the convenience of offering quality cuts throughout the area.”

2024 IS THE YEAR FOR FLOYD’S Karen O’Brien, President of Floyd's 99 Barbershops, said: “As we look ahead to 2024, we're gearing up for aggressive growth on the franchise side, with the potential to open five new markets and launch as many as 15 new shops. We consider ourselves truly blessed to have so many partners who not only understand our business but also share our passion for this industry, which we're thrilled to be a part of."

“THIS PROJECT TO TRANSFORM THE HEART OF MAITLAND HAS BEEN SO SPECIAL, AND I COULDN’T THINK OF A MORE PERFECT WAY TO PAY HOMAGE TO ALL THE WORK MY DAD’S DONE.” – SARAH SLEETH, CO-OWNER FLOYD’S 99 BARBERSHOP MAITLAND

Photography// Cyndie Patri

IT'S TIME TO SHAKE THINGS UP! WE SPEAK TO SOME OF NORTH AMERICA'S STYLING GREATS AS THEY RACE THROUGH THE BUSY PERIOD AND INTO 2024. WE COVER EVERYTHING FROM STYLING ADVICE AND HOW TO STAY INSPIRED TO PRODUCT RELEASES AND HOW TO'S.

EXPERT STYLIST, EDUCATOR, AND CO-FOUNDER OF SALT LAKE BEAUTY AND BARBER EXPO, TYLER KELBERT, GIVES YOU HIS STEP-BY-STEP TO CREATING THE PERFECT STRETCHED OUT SKIN FADE WITH A LINE UP. TRANSFORMING A CLASSIC STYLE TO SOMETHING CONTEMPORARY AND CAMERA-READY – THIS IS THE PICTURE OF MODERN BARBERING. STEP 1 To create Mario’s look, the first step is to use a clipper with a number six attachment guard (3/4 of an inch). Go over the entire head with and against the grain of the hair until it is all the same length. STEP 2 Next, you will create a triangular section starting at the recession and work your way to the apex. Then work from the opposite recession to the apex. Securely clip the fringe section out of the way. Once you’ve sectioned off the fringe, you will now work on the sides. Use your clipper with a number 2 attachment guard and make sure the taper lever is open to debulk. STEP 3 Then use your clipper with a 1.5 attachment guard accompanied by your fade comb to connect the sides and top. Hold the comb vertically and ride the comb with your clipper

from bottom to top. (Do this around the entire head so that the sides and top are fully connected). Now use your trimmers to create a guideline about a fingers width above the ear. This will ensure we are leaving enough space to fade up towards the longer length of hair. Start at the front hairline and work towards the center back of the head. Then repeat the same process on the opposite side of the head. STEP 4 After completing the previous step, we need to make sure that it's symmetric. Take a step back so you can clearly see exactly what you've cut. Then refine the guideline if you see any inconsistencies. Now, use your trimmers to remove the excess length of hair below your guide line and work up towards the guideline which we have initially created. This will make everything below the guideline the same length.

“TAKE A STEP BACK SO YOU CAN CLEARLY SEE EXACTLY WHAT YOU'VE CUT, THEN REFINE THE LINES AFTER.” 59

“THE RAZOR LINE-UP WILL IMPROVE THE SHAPE OF THE HAIRCUT AND MAINTAIN THE OUTLINES AND CLEANLINESS. THIS IS YOUR KEY TO CRISP CUTS EVERY TIME.” STEP 5 Next you will use your electric shaver and cut the hair down to skin. This is the shortest length it can possibly be. Work your way from the bottom of the head up to about a half an inch below your trimmer guide line which you initially created. Now use your shaver in a flicking out motion in the half of an inch area left below the trimmer guide line to create a smooth transition from skin to the trimmer length. STEP 6 Next, use your clipper with the taper lever half way open to create a new guide line right above your trimmer guide line. This will be about an inch above your trimmer guide line. Now use the clipper with the taper level closed starting at the trimmer line and working your way to the second guideline we have made with the clipper. As you move up towards the second guide gradually open up your taper lever. Once you get to the second guideline your taper lever should be half way open. Now you will fade down starting just below the curvature of the head using your clipper with the number 2 attachment guard with the level open and work your way down to the zero attachment guard with the level closed to blend into the second guideline we created; Remember to consistently brush away any loose hair that is stuck to the skin.

STEP 7 After you’ve completed the fade, you will move onto the front hairline. Use your trimmer to create a straight line across. Start at the center and work your way to the corner that is naturally higher. Use the area you just completed as your initial guide. Then work from the center to the opposite corner. Be sure to not push the clients hairline too far back, you want to keep it as natural as possible. Once you’ve completed the front hairline, take a step back. Look at the front hairline from a distance to check for balance and consistency. STEP 8 After finishing the front hairline, you will now move down to the sides of the front line up. Use the eyebrows and the corner of the eyes as a guide to check the line up for balance of both sides. STEP 9 Next you will use a straight razor to go over the entire outline that you have created using your trimmers. The razor line up will improve the shape of the haircut and maintain the outlines and cleanliness. STEP 10 Now, use the styling product of your choice and apply it to the hair. Congratulations, you now have completed this look!

HERO PRODUCTS & TOOLS Clippers: JRL FreshFade 2020C Trimmers: Gamma+ Stylecraft Pro Brushless Saber Trimmer Shavers: Wahl Pro 5 Star Vanish Foil Shaver Shears: Hattori Hanzo HH4 Menuki Hair Product: STMNT Shine Paste

“NOW, USE THE STYLING PRODUCT OF YOUR CHOICE AND APPLY IT TO THE HAIR. CONGRATULATIONS, YOU NOW HAVE COMPLETED THIS LOOK!”

Photography// David Raccuglia

ULTIMATE STYLING STATION WITH

AMERICAN CREW ADRIANA FOURNIER

American Crew Ambassador and Educator

PORTLAND-BASED ADRIANA TELLS US WHAT’S INSIDE HER STYLING STATION – AND WHY AMERICAN CREW IS HER HERO BRAND FOR ALL THINGS STYLING. 1. American Crew Alternator Finishing Spray

2. American Crew Ultra Gliding Shave Oil

3. American Crew Molding Clay

Function: Alternator is a small spray bottle that comes out like a hairspray but works like a gel and can finish like a puck. It can be used on any hair texture, but if you have hair that won’t bend or has cowlicks that you can’t tame easily and you don’t want to do a lot of work this is the best product.

Function: Comes in a small pump bottle with a peanut butter oil consistency. But once it’s heated up on the skin it glides and prepares the skin, neck and face for a shave. I recommend it to anyone who is sensitive to shaving or breaks out from shaving.

Function: Comes in a puck style container with a metallic light gold top. It's silver in color and has a cream cheese consistency. Molding Clay has a high hold with a medium shine. This is a great product to use in humid climates.

Style: A little goes a long way... I love this product for pompadours and people with bone straight hair. Application: It can manipulate any hair to do as you want. It can be the workhorse and foundation to any hairstyle.

Style: Is so moisturizing and can calm any skin down or protect it for any straight razor shave. Application: It can even be a stand-alone shaving product for people who don’t like stuff that lathers on the face. The other option is to layer it underneath their shave cream or gel as an added protection against their razor.

ONLY THE BEST “No other brand has such a strong haircare range that works consistently on all textures. “Anyone who’s come to our academy or taken a class is blown away with the road map we’ve refined. We continue to evolve with new products and concerns of the consumer, but never forgetting about barbers behind the chair. “If you look at our imagery and our haircutting system, since day one it stays relevant and timeless. We are a consistent, driven, and selfless brand. “American Crew is the Vidal Sassoon of Mens Grooming and masculine haircutting – and no one can compete hands down.”

Style: I use Molding Clay whenever I can! It’s great for clients who have different textures in their hair or who sweat a lot at work and naturally. I would also suggest using this in curly or thick hair ranging from about 3a-4a. Application: Always start with a nickel-sized amount and emulsify it in your hand to distribute evenly in the hair from roots to ends. Molding clay gives a natural amount of shine, definition, and hold without frizz.

THE HERO PRODUCT

American Crew Heavy Hold Pomade Creates sleek, smooth styles with high hold and maximum shine. This product supports and maintains shape while retaining hold, even on longer hair. Suitable for everyday use, the waterbased formula washes out easily without residue and works well for all hair types.

JOIN THE

CREW CHOOSE THE PUCK

FOR YOU

Photography// @taylorcutz, @staygold.

Gamma+ Ambassador and CEO of Taylorcutz LLC

TAYLORCUTZ TELLS US ABOUT HIS TOP BRAND AND TOOLS FOR EVERYTHING STYLING. WHAT’S THE KEY TO THE CRISPEST CUTS? IT’S STYLECRAFT & GAMMA+. Taylor told us what sets Gamma+ apart from the rest: “Gamma+ has mixed ingenuity, creativity, and engineering to create cordless, powerful tools that allow barbers and stylists to create hair styles with ease. They have worked to create cordless tools with motors

TAYLOR’S HERO TOOL

that are fast yet quiet while eliminating issues with overheating without compromising durability.” Why is it important to have great tools? Taylor said: “Quality tools assist in working faster, easier, and allow for you to create cleaner cuts. Quality over quantity.”

“THE Gamma+ SKIN Professional Balding clipper is best used for removing weight from a large area of the head quickly and efficiently. It does not snag or pull the hair which allows the user to maintain a steady movement. It has a one-of-a-kind blade that does not overheat and is suitable for all hair types. It is cordless and comes with three interchangeable lids which allows the user to customize their tool. The Skin is a cordless balding clipper that has the power of a corded one.”

“GAMMA+ HAS MIXED INGENUITY, CREATIVITY, AND ENGINEERING TO CREATE CORDLESS, POWERFUL TOOLS THAT ALLOW BARBERS AND STYLISTS TO CREATE HAIR STYLES WITH EASE.”

TAYLOR’S TOP My top three tools come straight from Gamma+!

GAMMA+ SKIN Balding Clipper “The first clipper you will find at my station is my very own SKIN Balding Clipper. This clipper is a unique, cordless balding clipper that gets close enough to the skin without creating any irritation. "The first ever professional cordless/ corded super torque SKIN Clipper debulks down to skin in record time." “It can be used with guards to allow you to control how much weight you take off and how close to the skin you get. Use for: Any style that needs weight and or bulk removed within the hair. It allows for you to get a tight cut or shave the whole head without creating skin irritation.

Stylecraft FLEX CORDLESS HAIR TRIMMER “Beside my SKIN clipper, you will find the Flex trimmer. This trimmer has a powerful motor with a T wide blade that does not get hot. The Flex comes zero gapped and ready to use straight from the box. “Flex Trimmer is compact and lightweight in its ergonomic design and function for ultimate comfort.” Use for: Any style that needs you to edge up the hair and or beard line or to create designs within the hair.

Stylecraft UNO 2.0 FOIL SHAVER “I cannot go on a house call without my trusted Mini Uno 2.0. It is small enough to reach small areas on my client such as the lip line, under the nose, and around the ears. Stylecraft’s creative engineering has made them an industry leading tool company supplying barbers and hairstylists with quality tools that meet all their needs.” Use for: You do not create any styles with a shaver. The shaver is used to remove any small hairs that your balding clipper or trimmer did not catch. They allow you to get a close cut to the skin without using a razor.

Don Juan Sales Executive

MICKEY TELLS US WHAT HIS TOP THREE STYLING PRODUCTS ARE, COMPLETE WITH ADVICE ON RETAILING THE BEST OF THE BEST. HIS GO-TOS? DON JUAN.

Owner// Davide Azzini. Director of Education// Elliott Chester.

RETAILING THE DON JUAN WAY Mickey gives us the lowdown on why retailing effectively aids the barber’s ability to execute great styles, ensures client retention, and boosts the shop’s bottom line. This is how to do it without putting the client off.

1. Ask! Always ask clients what product they are currently using. That leads you into what look they want to achieve: a tight look with shine like a combover, or maybe a tight side part. Or a loose natural look with matte finish. How much time are they willing to spend on their hair for work and social? Do they like to use pomades, sprays, gels?

1. Don Juan Sea Salt Spray

Application: Warm in hands and apply

Function: Although initially designed to accentuate curly hair, sea salt products are now used to add volume and texture. Don Juan’s Sea Salt Spray absorbs excess oil and coats hair creating a thicker more texturized look.

throughout the hair. This cream stays pliable and

Style: Fresh, out-if-the-ocean look.

Function: This strong-hold water-based pomade

Application: Spray desired amount of product directly to hair, run through with hands or comb and style.

delivers strong all-day hold with high shine that

2. Don Juan Matte Cream

and high shine. We’re talking slick backs,

Function: Matte cream is easy to apply and distribute throughout hair, adding texture and hold with a natural matte finish. Style: This soft pliable pomade allows for classic to texturized hairstyles.

reworkable, not weighing down hair, and is easy to rinse out.

3. Don Juan Hybrido Pomade

does not damage hair. Style: Sleek styles that need all-day firm hold pompadours… All of those crisp styles. Application: Use daily for ultimate styling, fully protected by added nurturing ingredients like Jojoba oil, natural plant extracts, and dead sea minerals.

2. Educate! Always educate clients on how to achieve the look they leave your shop with. It’s as simple as leading them through your process as you style their hair. It’s almost like just saying your inner monologue out loud so that they know how to achieve the same look at home – and what products you’re using to make that happen.

3. Be strategic! If clients desire an easy way to achieve a similar look to what you gave them in the chair, offer alternatives that work with their skill level and also lifestyle. It’s all about tailoring your sales technique in the same way you tailor the client’s service.

Content Creator and Captain Fawcett Ambassador.

FERNANDO REVEALS THE SECRET TO HAVING FACIAL HAIR THAT SMELLS AS GOOD AS IT LOOKS. PLEASE WELCOME: CAPTAIN FAWCETT. 1. Captain Fawcett, John Petrucci ‘Nebula’ Signature Series

the Ylang Ylang tree behind my uncle’s house, where we used to play and make music.

Function: Rockstar John Petrucci’s series with Captain Fawcett features a Moustache Wax, Beard Balm and Beard Oil. They all have something special. The Nebula is my day-to-day scent. I remember the first bottle – I was hooked! John did an amazing job picking the right ingredients.

Style: I use it to finish off my grooming routine to make me feel fresh and rejuvenated. Barbers can use at the end of a treatment.

Style: The Moustache Wax, Beard Balm and Beard Oil all work to refine your look, mastering the classic rock-inspired thick beard and refined moustache combo. Application: Use the back of your fingernail to remove a small amount of wax. Soften wax between thumb and forefinger, smooth into your moustache in an outwards and upwards motion.

2. Captain Fawcett Booze & Baccy Eau De Parfum Function: This makes you smell amazing. This is exquisite in every way, the scent reminding me of

Application: I love this product because it is all about the quality. Tap wherever you normally put your scent for all-day aromas.

3. Captain Fawcett Triumphant Range Function: This is the key to tying your routine together. Rufus Hound’s Triumphant Moustache Wax is great for refining shape, Beard Balm for moisturizing the beard, and Beard Oil keeping it soft and hydrated throughout the day. Style: This is great for a day-to-day routine. They're easy on the skin and help moisturization because the products don’t use harsh additives. Application: Generally, warm products before use, lather into skin and run through the hair.

MADE I N

G R E AT B RITAIN

•

‘NOTHING ELSE COMES CLOSE’

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www.captainfawcett.com • +44 (0)1553 833 001 • sales@captainfawcett.com

Flexible Hold, Low Shine Hairspray for Men Photography// KOSTAS @kostasg95

18.21 Ambassador

TAKE A LOOK INSIDE THIS LA-BASED STYLIST AND EDUCATOR’S STYLING STATION. 1. 18.21 Man Made Sweet Tobacco Clay

Function: I use this on dry hair for prepping before blowdrying. This clay helps keep lift and a natural look before using a finishing product. Style: Textured and messy crops. Application: Warm in the hands with substantial amount before light scrunching through the hair. This avoids hardenss or clumpiness. Apply damp before blow drying.

2. 18.21 Man Made Sweet Tobacco Paste

Function: Smoothens and refines texture while controlling frizz. It leaves client’s hair soft with a semiglossy authentic finish. Style: I use the paste for shag styles because it moisturizes the longer hair keeping it healthy. Application: This product is creamy

Fast drying, long-lasting Hair Spray that provides natural, touchable locks, and protection for your mane.

and easy to apply. Take a dime-size amount of product and rub through palms well and through fingers. I always use my hands as a rake to pull product lightly through the hair. When applied correctly, the client should feel like they aren’t wearing any products at all.

ava i l a b l e i n t h e m a s c u l i n e aroma of sweet tobacco

3. 18.21 Man Made Sweet Tobacco Premium Hairspray Function: This is especially great because it smells so good! Style: Natural touchable, lightweight looks can be achieved here on curls and straight hair. This is also great for finer hair, avoiding crispness and damage.

Wholesale: orders@1821manmade.com

Application: I use this spray at the root of the hair to get that lift at the front. Hold hairspray six to nine inches from your hair. Spray the entire surface. If needed, layer more to add hold to your style.

@1821manmade @18.21manmade

Scan here to learn more on our website www.1821manmade.com

ANGEL DEL SOLAR IS GLOBAL CREATIVE DIRECTOR OF COCCO ® HAIR PRO AND FOUNDER OF THE NEW HAIR BENDER MASTER ONLINE EDUCATIONAL WEBSITE. HIS PRO EDUCATION INSTAGRAM, TIKTOK, AND YOUTUBE HAVE AN ACCUMULATIVE TOTAL OF 2.5M FOLLOWERS AND OVER 45M LIKES. HE TOLD US HOW YOU CAN TAKE YOUR TECHNIQUE TO NEW HEIGHTS. Hair Bending is about making the seemingly impossible, possible. “I can teach you a new technique in one minute that would have taken you months to discover on your own," Angel said. Hair trends are now veering toward Animeinspired mid to long-length styles that require an entirely new skillset. “I have spent years refining these Anime-inspired hairstyles and long, choppy looks because I predicted that they would become trends – and I have been instrumental in bringing them to reality. I cut a G-Dragon mullet on my channel a few years ago, which barbers and stylists across the globe jumped on. That’s why I am the master educator in this field.” Using simple graphic design sketches, Angel transforms hair from a messy canvas into a strategic blueprint. Looking at the hair in this mathematical way allows you to play with dimension, texture, and depth in your haircuts – which are the building blocks of every animation or Hollywoodinspired hairstyle. Let’s look at the reality – can HAIR BENDER improve client retention and boost revenue? Angel said: “Eventually, someone will

design an app that scans a client's face and identifies hair texture, skin color, and face shape to recommend the best style for them. They’ll go, ‘WOW, I look amazing!’, then come to their local barber to execute these styles – but there will be a disconnect between barbers who can execute these intricate styles and those who cannot. As a modernday barber, you must upskill now to anticipate these innovations and ensure that you're the only person in your area who can give clients what they want. Only that way, will you generate loyal clientele that will come back to you time and time again.” Join the HAIR BENDER community and learn how to execute styles inspired by film stars and Japanese Manga animations from production companies like Toei Animation and MOI Animation. HAIR BENDER is available in English and Spanish, gaining hundreds of thousands of followers and millions of views worldwide. Find Angel aka #THEHAIRBENDERMASTER on Instagram @hair_bender_english // website hairbendermaster.com // TikTok @hair_bender_english

SO, YOU WANT TO BE A HAIRBENDER? Here’s the benefits of joining the global evolution of deconstructed style.

COCCO PRO GETS THE JOB DONE Tools Angel uses to push boundaries and achieve precision with every cut.

1. COCCO HYPER VELOCE PRO CLIPPER Designed with new stateof-the-art core technology to achieve maximum comfort, sharpness, and intense precision.

$195.00 // coccohairpro.com

2. COCCO VELOCE PRO TRIMMER If you want a sharp edge for cutting-edge designs, this is your go-to trimmer.

$195.00 // coccohairpro.com

• Subscribe for weekly masterclasses. • Earn Achievement Badges and Certifications (print and digital). • Exclusive invitations for live workshops and educational events. • Receive discounts on Cocco® Pro tools and products. • Access to a global community of Hair Benders, where you can share successes, failures, tips, tricks, and get creative with Hair Benders across the globe. • Your Personal Gallery of artwork and cuts is listed on the official Hair Bender Locator, which clients can access for free, making you easy to find.

3. COCCO NANO PRO HAIRDRYER This is the best on the market. Ceramic spheres purify the outgoing airflow, removing carbon dioxide, and activating water molecules to replenish moisture into the hair shaft and minimize long term damage.

$300.00 // coccohairpro.com

Photography// Brendan Stouffer.

Owner of Colorado’s Rollins Barbershop and Partner/Educator for Highland Haircare

ANTHONY TELLS US WHAT HIS TOP THREE STYLING PRODUCTS ARE, COMPLETE WITH ADVICE ON RETAILING THE BEST OF THE BEST. HIS GO-TOS? VICTORY AND HIGHLAND HAIRCARE.

THE HERO PRODUCT HIGHLAND GLACIAL CLAY POMADE

Delivers remarkable style while promoting hair and scalp health. The Glacial Clay Pomade’s all-natural ingredient formula allows you to style with precision while nourishing your hair and scalp with thoughtfully selected earth-based ingredients.

BENEFITS OF RETAILING VICTORY

Boosts revenue We’re not the kind of shop that hard-sells, and we only carry products that we believe in and use ourselves. When we’re passionate about a product, it sells itself. I’m surprised to see how much we sell and it’s a smaller portion of revenue but healthy enough to keep doing it. It requires work and inventory but it’s worth organizing.

Builds client satisfaction Satisfy the client by simply teaching them how to use a product as you go through their cut. They trust you as the professional to tell them the truth and so don’t feel like they’re being exploited for money or pushed to buy multiple products. We try to offer tutorials – give them mentorship and techniques to recreate that look at home. That builds excitement that goes beyond the chair.

Enhances shop reputation The products you use, and your client buys, act as a reminder of their time in your chair. The sights, smells, and techniques that they take home will ensure that they don’t forget about you. That positive association is what brings clients back into your shop.

VICTORY DRY GROOMING CREAM Function: Light and versatile and really easy to apply, which is great for the customer to take home and makes the barber’s life easier in the shop. It fights frizz and smells amazing. Style: Can be used in different hair lengths but excels in longer styles, giving a light dimension to the hair to accentuate any texture work done with shears/razors. Application: Apply to wet hair and blow-dry it in for unbelievable control. Apply to damp curls for an exceptionally soft and natural finish.

VICTORY CLAYMORE Function: Great fr if you don’t want the shine

of a classic pomade but still need that heavy hold. Style: Can be used for semi-textured mid length hair on top, but I like to use mostly for a side part or slick back – essentially, any style you might use a pomade for, you can use the Claymore for a matt finish that gives classic styles a contemporary twist. Application: Work into the hands first. The Claymore sits closer to the top of the hair shaft, not down to the root, so like to apply it higher on the hair shaft for a more combed look.

VICTORY PRIMER VOLUME & TEXTURE TONIC Function: Makes hair feel thicker, fuller, and healthier. Packed full of botanicals and oceanic extracts that provide backbone to your blow-dry. Style: I use to shape and frame the face so apply it higher on the hair shaft, and then spread it down to the crown. It gives enough strength to make hair pliable. Application: Apply before a blowdry to add volume on shorter styles. Spray through choppier style to enhance texture in longer lengths.

New York-based barber and Mr MUK stylist

JOEY TELLS US WHAT’S IN HIS STYLING STATION AND HOW MUK VEGAN PRODUCTS HELP HIM PROVIDE HAIR SERVICES THAT ARE AS KIND TO THE HAIR AS THEY ARE TO THE PLANET. 1. Mr Muk. Brutal Hold Semi Matte Mud

Function: For rugged styles that last the distance, this low shine, strong hold mud offers enduring texture and intense definition for today’s urban adventurer who likes to play rough. Style: Use for pompadours, messy styles, comb overs, and crops. This is a versatile product. Application: Emulsify in hands until it’s clear; work into damp or dry hair, blow dry thoroughly.

Application: The Gritty Paste just works well on any type of hair and any type of style. You can work this into the client’s service and I promise you won’t be disappointed.

3. Mr Muk. Ultra-Dry Paste Function: This is an ultramatteproduct with hardcore muscle. This easy-to-apply paste deadlocks styles into place without an ounce of shine factor.

2. Mr Muk. Gritty Paste

Function: A firm hold finishing paste with grit galore.

Style: Bonus boom, hair thickness is bulked up, adding extra volume and texture where needed.

Style: Ideal for creating and reworking roughed up styles without any flaking.,

Application: Rub between the hands and run through the hair lightly from mid-shaft to tips.

OKAY BEARD SOFTENING SERUM This softening serum is formulated to help maintain a moisturized, soft and nicely groomed beard.

$9.99 // okaypurenaturals

CAPTAIN FAWCETT’S SEA SALT SPRAY Barbers use Sea Salt Spray both as a foundation and finishing product, adding texture and grip. Plant extracts and sea minerals condition and nourish while rich emollients fix moisture, adding natural texture.

captainfawcett.com

BROSH ORIGINAL POMADE ideal product for gentlemen who love a good hairstyle day after day. Specially designed to fix dense hair, such as Japanese hair.

broshpomade.com

GAMMA+ SKIN CORDLESS CLIPPER This super powered clipper has 7,200 RPMS super torque rotary motor and adjustable ultra-close 45 mm Black Diamond Carbon DLC blade. Has a smooth cutting edge with strength to mow through bulk.

$189.95 // gammaplusna.com

BABYLISSPRO BARBERSONIC DISINFECTANT SOLUTION BOX

ANDIS CERAMIC REPLACEMENT BLADES

MR MUK STYLING & TEXTURIZING SHAMPOO

Features an auto on/off cleaning cycle that activates automatically when box is closed. Sonic vibrations release dirt, hair, grime, and foreign particles from tools. The dual soaking compartments hold shears, combs, guards, and blades. LED light illuminates solution during cleaning cycle for visibility.

Andis has expanded its Professional Ceramic Blade Line to include replacement blades for its most iconic clippers and trimmers. Ceramic blades run 75% cooler, offer better rust and corrosion resistance and have a longer-lasting edge than traditional stainless-steel blades.

A styling and texturising shampoo that builds volume at the backwash/ sink, leaving hair full and lushly textured. For maximum bulk, leave the conditioner on the shelf.

$99.99// babylisspro.com

andis.com

mukusa.com

WAHL PROFESSIONAL 5 STAR HI-VIZ™ TRIMMER

DON JUAN MATT CREAM

WAHL PROFESSIONAL POWER STATION ™

Wahl knows it takes more than flash to make a perfect trimmer. This latest trimmer is perfect for barbers and stylists who live for the details. Essential for blade work, details and lines, this new trimmer has precision blades, adaptive speed control and an ergonomic design.

Delivers a Medium Hold and Matte Finish that will last all day. This soft pliable pomade allows for classic to texturized hairstyles. Washes out easily with water.

This premium, weighted power station charges three Wahl Professional cordless clippers, trimmers or shavers with one cord, including USB-C port for phone or iPad. Six tool inserts means you can mix and match any combination of tools to charge.

$199.00 //wahlpro.com

$15.99 // donjuanpomade.com

$199 .00//wahlpro.com

be a cut above the rest AMERICA’S BEST BARBERSHOP

EMPLOYMENT & FRANCHISE O P P O R T U N I T I E S AVA I L A B L E V I S I T U S A T V B A R B E R S H O P. C O M

"INDUSTRY ALIGNED: WHERE STRENGTH IS NEVER A WEAKNESS” JENNY KHAN AND DAVID CASTLE, TWO VISIONARY INDIVIDUALS, HAVE JOINED FORCES TO PIONEER A GROUNDBREAKING INITIATIVE THEY'VE NAMED "INDUSTRY ALIGNED." THEY'RE ON A MISSION TO ADDRESS PERVASIVE AND OFTEN-DISCUSSED CONCERNS WITHIN THE BEAUTY INDUSTRY IN ORDER TO UPHOLD A CULTURE OF HEALTH AND WELLNESS. David has over 24 years of experience in the health and fitness sector, specializing in human biomechanics and nutrition. He has managed corporate gyms and owned an online coaching business, but his current focus lies squarely on supporting beauty professionals. Jenny has been in the hair industry for 18 years. In the early stages of her career, she voiced concerns about shoulder pain and joint discomfort. Regrettably, responses from industry veterans often carried a dismissive tone. Statements such as, 'You're too young to be experiencing pain. What will you do for the rest of your career?' left her in contemplative silence. According to Jenny, she once was the stereotypical unhealthy hairdresser, living with excess weight, smoking, drinking, and insatiable eating habits. The wake-up call arrived in 2014, propelling Jenny onto a transformative journey. Shedding 45 pounds and making substantial changes to her personal life over two years, she eventually encountered David.

“THE INDUSTRY IS RIPE FOR CHANGE, AND INDUSTRY ALIGNED CONSTITUTES A PIVOTAL STRIDE TOWARD A HEALTHIER, MORE EMPOWERED PROFESSION.”

Upon accepting his guidance in devising a customized nutrition and fitness plan, she noticed improvements within a mere month. Daily aches subsided, her posture improved, and the physical transformations were significant. The spark ignited, and they began to strategize—humorously referred to as ‘scheming’. From this scheming, Industry Aligned emerged. In April 2019, Jenny's body began issuing alarming signals. One morning, she woke up immobilized by excruciating pain. An emergent MRI unveiled herniated C5 and C6 spinal discs. Warning signs had manifested earlier — shocks down her arms during shampoos, sporadic numbness — symptoms she had brushed aside. Sadly, they persisted. Surgery was recommended, but she opted for physical therapy. After nine agonizing weeks without improvement, the specter of permanent nerve damage loomed. David's intervention averted immediate surgery, restoring her to normalcy. Her subsiquent revelation was profound: others too could lead healthy lives without resorting to medication, injections, and needless surgeries. David's personal journey is a poignant tale of resilience and determination. At a tender age of 30, he grappled with low energy and cognitive fog. Seeking medical help, he received a misdiagnosis and excessive medication. While on new medication, he collapsed one day. He experienced cardiac arrest in the ambulance en route to the hospital and once more at the hospital itself. Placed in a medically induced coma, David awoke to the news that he might never walk again. Despair set in. His tendons had deteriorated, preventing him from flexing his foot, and his retinas had become so sensitive that reading was impossible. Yet, alongside the depression, determination surged. Condemned to an impending death, he resolved to shape his fate. He started by raising a can of coke above his head—an action that initially

caused him to faint. Over time, he progressed to using a walker and then a cane. Apart from relearning basic motor skills such as walking, he had to regain fine motor skills like speaking. Though his health challenges persist, his story stands as a testament to seizing control over one's health. So, what steps can hairstylists take to safeguard their well-being? David's counsel begins with heightened awareness and understanding of one's body positions. Rather than outrightly banning certain stances, the emphasis lies in introducing movement and diversity throughout the day. Joints are designed for mobility. Physical strength doesn't necessitate gym memberships or elaborate equipment. Industry Aligned meets individuals where they are, endorsing movement even within the confines of one's home. Drawing from her personal journey, Jenny underscores that every individual's body moves uniquely. From widening stances to adopting lunge-like postures, movement remains pivotal. Following her injury, she recognized the significance of alternating positions and urges others to incorporate more motion into their routines. Both Jenny and David acknowledge that beauty professionals often experience discomfort in passive joints like knees and elbows. By directing attention to joints with greater range of motion, strain can be alleviated, and these joints can be preserved. Their united message reverberates resoundingly: The industry is ripe for change, and Industry Aligned constitutes a pivotal stride toward a healthier, more empowered profession. This calling isn't solely for hairstylists; it's an invitation for anyone seeking to cultivate resilience in their daily lives. Strength is never synonymous with weakness, and with Jenny and David at the helm, Industry Aligned stands poised to effect a lasting transformation.

BARBERS A SK V AND V ANSWERS

BUILDING a

Winning Culture V'S DESERT RIDGE PHOENIX , ARIZONA

• Franchise Owners: Victor and Vanessa • Open Since: 2005 • $30 Haircut • $42 Straight Razor Shave • Follow @vsdesertridge

"I AM CONSIDERING OPENING ANOTHER BARBERSHOP. HOW CAN I ENSURE THAT THE NEXT ONE MATCHES THE SUCCESS OF THE FIRST?"

Replicating success is a challenge, as each shop has its own unique personality and team. The first step is to identify the factors that contributed to the success of the initial shop. Was it your leadership, the talented staff, the shop's ambiance, or a combination of these elements? Once you have identified the key ingredients, it is crucial to be extremely disciplined in implementing them in the second shop. It is important to exercise caution. Are you absolutely certain that the first shop will continue to operate smoothly while your attention is focused on the second one? If you are confident, then the profits from the first shop can fund the second, while also expanding your brand to a new area of the city. If you have any doubts, it is best to wait until you are certain. Rushing into expansion too quickly can potentially harm both shops.

Victor and Vanessa, the proud new owners of our Desert Ridge location in Phoenix, Arizona, have transformed their V's Barbershop with dedication to time-honored traditions and exceptional service. With over 50 years of combined experience, their team of licensed expert barbers is committed to making every customer look and feel their best. A successful franchise owner is patient, has realistic expectations, and the ability to work as part of a team. Victor and Vanessa embody these qualities at the Desert Ridge shop. Their family's devotion, passion, and dreams are at the heart of their business.

DO YOU THINK IT'S WORTH INVESTING IN MERCH? I DON'T WANT TO END UP SPENDING A TON OF MONEY ON SOMETHING THAT WON'T SELL. DO YOU GET YOUR BARBERS TO HELP SELL THEM? While it may seem like a good idea to create a merchandise line, it's important to be realistic about the potential success of a "small" selection of products. In the retail industry, there are no guarantees that any product will sell, and it often requires a significant investment to generate profits. Although we encourage our barbers to sell products, it's important to remember that they are barbers, not trained salespeople, and the results can vary from barber to barber. Unless you have the resources to dedicate to a retail program, my advice is to focus on what you do best: providing services. I understand that this advice may not sit well with our product partners, but it is important to be honest.

Victor and Vanessa's story showcases the importance of a winning culture. Their commitment to delivering exceptional service, combined with their enthusiasm for the industry, has fostered an outstanding organizational culture. By investing in a culture of hard work, excellence, and service, they're creating a business environment that will benefit their family, employees, and community for generations to come.

INTER IORS Photography// Joseph Andrews & Justin Edwards

INTERIORS IS ONE OF OUR FAVORITE FEATURES BECAUSE WE GET TO PEEK BEHINDTHE-SCENES IN SOME OF NORTH AMERICA'S FINEST WORKS OF INTERIOR ART! WE START WITH DESIGN ADVICE AND THEN ONTO BUSINESS GUIDANCE AND A TOUR OF LAS VEGAS TO TIE US OFF. ENJOY THE READ!

CREATIVITY MEETS COFFEE

WELCOME TO CULVER CITYBASED, THE HOUSE OF AANUKO! CO-FOUNDER DAVID ALFONSO TOLD US WHERE HIS INSPIRATION FOR THIS COFFEE-BARBERSHOP HYBRID CAME FROM. WE GET INTEL ON HIS BUSINESS MODEL AND SOME ADVICE FOR DEFINING YOUR STYLE.

David and his co-founder Joseph Andrews have curated a multi-service space that seamlessly blends the world of coffee with the world barbering. Both industries nurture community and thrive through creativity, making for the ultimate client experience. The interior is split by opposite sides of the color wheel to create definition between service areas. The blue and yellow color scheme is present in every fitting, piece of furniture, and appliance, from the intricate mosaic tile flooring to the coffee machines and stunning yellow Takara Belmont chairs. The founders are naturally stylish people, channeling their love for fashion and abstract geometric design into their space. Where did inspiration for the space come from? David gave us the intel: “We wanted to capture a fashionforward theme based around ‘80s GUCCI aesthetics and Parisian interior design. Both representing a lively, celebratory environment. We want people to feel undeniably welcomed. As if entering your favorite relative’s home!” We’d guess that David and Joseph are the cool uncles... There are a few key elements that separate the House of Aanuko design from the rest. David said: “Our open floor plan strengthens our brand with the ‘living room’ as the centerpiece, representing the heart and soul of the ‘vibe’. Our Coffee & Matcha Bar serves as the kitchen. Finally, an exciting social chaos is created between the barber and the client, which orbits around the perimeter. Each element contributes to the unique energy of the space.” The interior design was strategic – everything considered integral to building and defining their

brand. David explained: “Our interior design impacts our brand/name reputability much in the same way as a high-end Martini Bar located somewhere in Paris, France. It’s the very thing that people remember when they leave our space, and the very thing that gets them to photograph and create content for their socials while they’re there.” The co-founder continued: “It effects the client experience in much the same way. People enjoy relaxing in unique, comfortable, fashion-forward environments. It represents quality and enhances the client perception of Aanuko as a high-end establishment. And with that also comes the excitement.” 

"PEOPLE ENJOY RELAXING IN UNIQUE, FASHION-FORWARD ENVIRONMENTS. IT REPRESENTS QUALITY AND ENHANCES THEIR PERCEPTION OF THE HOUSE OF AANUKO."

WAYS THAT MULTIPLE SERVICES ELEVATE YOUR SHOP

David explains why offering an array of services to your shop menu will bring in more clients and allow you to create that allround experience. That includes everything from coffee to fashion and interiors.

Helps boost revenue “Having multiple services is a hugely vital contribution to the success of our barbershop, both from a business and client-facing perspective. Having various services allows us to charge clients a rate that reflects that incredible, top-class feeling they get as soon as they enter AANUKO.”

Enhances the client experience “The influence over the client experience is invaluable. Our goal is to have an entirely new take on the barbershop experience. I believe that all our elements combine to help us secure that goal.”

Gives barbers and stylists status “The combined elements of our shop – right down to the design – makes our barbers feel elite. It makes them feel important, and that they are a part of something elevated and forward thinking. This enhances their ability and desire to educate themselves and really move forward, which benefits all of us.”

David and Joseph describe their space to be the ultimate “creative barber boutique”. How does the power duo ensure that the quality of the cuts and treatments in their shop reflect the up-market, modern, high-quality aesthetic of their space? “We ensure the quality of our cuts and treatments in our shop to reflect the aesthetics of our space through ongoing education and immersion in the art of client engagement and satisfaction.” David told us more: “We always felt that we couldn’t be boxed in as just another barbershop, nor the idea that we were just another trendy salon. We were much more than that. And the label, ‘creative barber boutique’ fit the bill. We feel that creativity was the backbone in everything we do, with our barbers and boutique-like environment being the key to our success.” David told us more about the services they offer: “Our services are simple. Haircut & Style, Color, and Beard Trims. The most lucrative being the Haircut & Style. Reason being, is the ability for our barbers to execute exactly what the client wants, and more. And to live and breathe in the ‘now’. This means that we easily deliver on the latest trends and fashion forward looks.” Does David think that offering that boutique service menu wlets you provide a more 360 service? I.e., between cuts, shaves, treatments, and additional services. He said: “Yes, absolutely! Our 75-minute service is standard for any haircut and style. We take the time to get to know our clients in the most authentic way. “To understand exactly what it is that they want, what makes them smile, and how we can build their confidence by taking chances and surprising them in the most exciting way. And to do it consistently. You can’t achieve all of this without taking the proper time to do so.” Find the team on Instagram as @aanuko.house or online at aanuko.com •

"OUR 75-MINUTE SERVICE IS STANDARD FOR ANY HAIRCUT AND STYLE. WE TAKE THE TIME TO GET TO KNOW OUR CLIENTS IN THE MOST AUTHENTIC WAY POSSIBLE. "

IN THE KNOW

Aanuko House’s interior brands and models you need to know about. • • • •

QUALITY THAT LASTS The House of Aanuko team told us why reupholstering and giving new lift to their Takara Belmont chairs was essential in building their unique interior brand. Our Takara Belmont chairs have been edited to suit our layout, aesthetic, and brand. The bright yellow color compliments the interior design at large, adding a pop of color to the floor. We reupholstered the leather with a classic yellow shade that is unavailable now. This adds a charm and uniqueness that we

wouldn’t be able to achieve with another brand. We also added a new headrest to make sure that we bring out the best in every model of the chair. They still provide ultimate relaxation for our shaves and for the duration of the appointment. No neck strain to be seen! The chairs overall needed very little regeneration due to the unwavering quality of Takara Belmont – they work as well as a brand-new chair and our clients love the comfort they have, too.”

Chairs – Takara Belmont Mirrors – Restoration Hardware Backwashes – Collins Waiting area pieces – Custom curated by the owner

Hudson / Hawk Barber & Shop

ULTIMATE COMFORT WITH COLLINS HUDSON / HAWK BARBERSHOP AND HAMMER & NAILS BARBERSHOP TOLD US WHY CHAIRS ARE KEY TO THE BARBERSHOP EXPERIENCE AND WHY COLLINS IS THEIR GO-TO FOR MAXIMUM COMFORT AND MAXIMUM QUALITY. HUDSON / HAWK BARBER & SHOP Steven Lyle, Education Director for Hudson / Hawk told us all about his chairs – which model, what colors, and why he would buy again. “Almost all of our shops are equipped with Collins ‘Blacked-Out Cobalt Omega’ barber chairs. A modern ode to a classic design with comfort in mind. Metal-tipped arms and towel holder add to the vintage design. The powder-coated castaluminum arms bridge aesthetic and function. “For us, it comes down to two things: functionality and guest experience. We wanted chairs that would deliver consistent performance for our barbers without compromize. We also wanted chairs that would deliver consistent comfort and elevate our guest’s experiences. “These chairs don’t require huge muscles to maneuver when cutting. They pump up easily for taller barbers and they sit low naturally for shorter barbers. When you’re doing 13+ services a day, ease of use is so important for barbers. “The perfect chair is hard to come by, but Collins has made it very easy for us to confidently put these chairs in our locations. No matter which Hudson / Hawk you walk into, you can expect the same level comfort with these chairs. It helps maintain the level of experience we strive to deliver with each and every guest we see.”

& Nails are expected to double in size in the coming year… Hammer & Nails has really hit on a successful concept. CEO Aaron Meyers explained: “In every good story, there is a villain and the villain in this story is all these ‘take a number’ haircut shops that tell guys it’s all about getting in and out as quick as possible. It’s like they are promoting the message that they aren’t worth taking time for themselves; that they aren’t masculine if they take care of themselves.” One of the keys to getting men to sit in the chair and take pride in their grooming and appearance is through the right interior design – and most of all, the right barber chairs. Hammer & Nails

In Hammer & Nails, the dark yet welcoming color scheme and wooden wall fixtures are strengthened by the majestic Cobalt Barber Chair by Collins. The Cobalt Barber Chair is a modern classic designed with the grooming client in mind. The power-coated cast-aluminium arms create the perfect balance between aesthetics, form, and function. All metal-to-metal construction of this chair ensures durability. The industrial design features top-of-the-line fixtures that not only make this chair a natural addition to the Hammer & Nails interior, but the most high-end experience for the clients. Hammer & Nails

HAMMER & NAILS This bespoke barbershop and male haven is a fullservice luxury lounge offering everything from precision haircuts to rejuvenating face treatments and even a stout-infused pedicure experience. With 20 locations already open, Hammer

BARBER FURNISHINGS WITH TIMELESS CRAFTSMANSHIP At Collins, we’re not just creating barber chairs; we’re crafting your vision, crafting comfort and crafting style. Each furnishing is meticulously made in the USA, reflecting our commitment to quality and timelessness. With endless customization options, your unique barbershop vision comes to life.

COLLINS.CO

FEATURING SCISSORS AND SCOTCH

#COLLINSCRAFTED

Photography// MF Photography & Mari Espinosa

E XC E L L I N G

INTERIORS THE SPOT ACADEMY CHAMPION STUDENT BARBERS AT ALL STAGES OF THEIR CAREER. THE GOAL IS TO BOOST BARBER’S SKILLSETS AND HELP THEM COMMIT TO SETTING GOALS AND ULTIMATELY REACHING THEIR DREAMS. MARI ESPINOSA IS DIRECTOR OF STUDENT SERVICES AND TOLD US WHAT YOU CAN EXPECT DURING YOUR TIME AT THE SPOT ACADEMY – AND WHY INTERIOR DESIGN IS KEY IN NURTURING A POSITIVE LEARNING ENVIRONMENT. The Spot Barber Academy was designed to reflect the core values and goals of the Academy, providing an inspiring and motivating environment. The goal is to boost barber’s skillsets and help them commit to setting goals, reaching milestones, prepping for their future, and ultimately reaching their dreams. Mari told us how they’ve curated their interior spaces to create a positive and uplifting learning environment for every barber that steps through their doors. It’s about feeding their eagerness. Here’s more: “The interior design of the Spot Barber Academy always has an impact on anyone who walks through its doors. People feel inspired and when they feel good somewhere, they are more likely to talk about it to others and always return.” Mari continued: “When entering the school, you can't miss our striking 20-foothigh bookshelf that serves as a focal point at the Academy. This bookshelf not only has a collection of books but also features inspiring words such as: Discipline, Endurance, Courage, Goals, and Success. We want this to be a reminder to anyone walking into our lobby of what is needed to reach their full potential. “In the classrooms, instead of the traditional individual desk seating arrangement, a long

conference room table is used, creating a more professional setting. This design choice reinforces the idea that students are here to become professionals in the field. “As you go further into the Academy, you'll find the barbershop area where students receive hands-on training. This space is specifically designed to replicate a real-world barbershop environment. In here students feel like their goals are within reach, which they are!”

“THE GOAL IS TO INSTILL A GO-GETTER ATTITUDE IN EVERYONE WHO WALKS THROUGH OUR DOORS. WE WANT YOU TO DREAM BIG AND GO AFTER IT.” - MARI ESPINOSA 86

When it comes to the academy/educating, we wonder, what impact does the interior design have on the barber's ability to focus on their learning? Does Mari think the environment is a key part of making the student feel comfortable and confident? “Definitely!” she said. “When students feel that they are in a professional and supportive environment, their self-assurance grows. Confidence is so important because it encourages them to

participate, be creative, be bold, and learn from their experiences.” What about from the Barber Instructor/Staff perspective? How does effective interior design impact their happiness and ability to do their job? “Wouldn’t you love working in a place where every corner you look there’s something to motivate you? Our design not only inspires students but also motivates our instructors and staff. Our spaces are designed

for group discussions, workshops, and teamwork, making teaching more effective and giving a sense of community. Ultimately, when people are happy in their work environment, they tend to stay longer, their quality of work is better, and they become part of our success.” Find The Spot Academy on Instagram @thespotbarberacademy // online thespotbarberacademy.com

HOW TO CREATE OPTIMUM LEARNING ENVIRONMENT

• GOALS • FUTURE • DREAMS

Mari told us how other shop or academy owners can enhance their space to make it education-friendly. 1. Offer all the necessary resources. 2. Have a positive and supportive environment. 3. Teach techniques that are instantly actionable to boost gratification. These are very important and will come from having top-tier barber instructors. It’s very important to establish and maintain an ideal learning setting.

ALL ABOUT THE CHAIRS Chairs are the beating heart of any barbershop. What do The Spot Academy use to enhance the learning experience? Mari said… “We exclusively use Perdomo Chairs at The Spot Barber Academy; they go perfectly with our vision and design. These chairs not only offer superior comfort but are also individually crafted, which makes them unique. They are the perfect feel, fit, and look for our Academy.”

START TODAY! @thespotbarberacademy 87

THE BARBERSHOP CUTS + COCKTAILS//THE COSMOPOLITAN OF LAS VEGAS

EVO IS ON THE MOVE! WE VENTURED TO LAS VEGAS TO SEE SOME OF THE FINEST BARBERSHOPS AND SALON SPACES. ONE OF OUR FAVOURITES WAS THE BARBERSHOP. THIS IS WHAT HAPPENED WHEN WE HIT UP SIN CITY’S MOST STYLISH SPOT... The Barbershop is more than just a shop – it is an experience. This truly unique space is defined by its cross-pollination of the worlds of entertainment and hair. By day, you can come along for some top-class cutting, shaving, and customer service. By night, you visit The Saloon Speakeasy for cocktails, events, live music, and performances from the best entertainers in the industry. Master barber Nick Karel, told our Director, David Foster: “Las Vegas is a networking city and so barbering, which is a networking industry, really thrives. We operate in collaboration with a hospitality company who wanted to create an exclusive speakeasy place. They wanted an operational, functional business at the forefront. The idea was getting something the made sense, not just a random shop in front of a bar. You get an active barbershop experience and the novelty of finding the speakeasy thereafter.”

Back to The Barbershop: we love the monochromatic floor tiling and offsetting white wall mosaic. Barber Strong capes match the colour scheme, with sinks following the

same crisp white and black design. As always, their chairs are the beating heart of the space, tying together the classic barbershop design with a contemporary, minimalist color palette.

EVO IN THE CITY L A S

V E G A S

IN THE KNOW Location: Boulevard Tower, The Cosmopolitan of Las Vegas Layout: Barbershop speakeasy hybrid Aesthetic: Modern take on classics Brands: 18.21

“We’re trying to recreate that classic barbershop experience. It’s about curating an entire world that has smells, feels, and a real presence. It’s not just the look; it’s the true experience. The customer service, the ambience – everything.” On the beautiful vintage chairs, Nick said: “This vintage chair is a pleasure to use day in, day out. The weight and sturdiness of it holds every client comfortably. The height adjustments are smooth and we can’t get enough of the design.” Nick continued: “The craft of these chairs are meant to last forever. They’re timeless. All of our chairs are from the 1920s and 1930s, which really matches the theme across the business. We’ve got the black and white color scheme to match the barbershop design and then that classic vintage feel that reflects The Saloon. People notice these elements and we can see that they appreciate this stylish approach to classic barbering and socializing.”

Finally, Nick told us: “We could have gone for a new chair with an older vintage look, but we wanted to go with those 100-yearold original chairs for authenticity. There are small imperfections that become part of their character. These are like no other chairs on the market, and our services are like no other service on the market. Our interior design is entirely unique and so is The Speakeasy.” Do you want to enjoy or cut in the true Cuts & Cocktails experience? Find the team at Boulevard Tower, 3708 Las Vegas Blvd S Level 1, Las Vegas, NV 89109. Find The Barbershop on Instagram as @thebarbershoplv

“LAS VEGAS IS A NETWORKING CITY AND SO BARBERING, WHICH IS A NETWORKING INDUSTRY, REALLY THRIVES. WE OPERATE IN COLLABORATION WITH A HOSPITALITY COMPANY WHO WANTED TO CREATE AN EXCLUSIVE SPEAKEASY WITH AN ACTIVE BARBERSHOP EXPERIENCE AND THE NOVELTY OF FINDING THE SPEAKEASY THEREAFTER.”

Photography// Colette Hanley, Stosh Lemberes.

WE VISITED GARRETT MICHAEL BARBERSHOP IN SALT LAKE CITY, UT, TO FIND OUT HOW THEIR INTERIOR BOOSTS CLIENT EXPERIENCE AND ENCOURAGES REPEAT VISITS. OWNER, DANIELA ESPERANZA MARROQUIN, ALSO RAN THROUGH THEIR SERVICES, AND WHY PRORASO ARE THE GO-TO FOR SHAVING QUALITY.

360 SERVICE WITH GAR R ET T MICHAE L

Dani began: “One of my favorite quotes is, ‘We are what we repeatedly do. Excellence then, is not an act, but a habit.’” After opening Garrett Michael Barbershop in downtown Salt Lake City, Dani’s marketing budget limited her to sweeping her front sidewalk, offering passersby a complimentary hot towel face and neck shave. As soon as one of these passersby sat in her chair, they transformed into clients. Word of mouth took off, and soon Garrett Michael was full to the brim with business. “I wanted to be a barber since I was a child but only came into it in my thirties. Opening the shop a decade ago is the best thing I’ve done. Really curating my interior style and my professional style is what set me apart when I couldn’t charge more than $13 for a haircut!” Dani’s success in the barbering world came through hard work, networking, and overcoming adversity. “If there is one thing I’ve learned, and studied, it’s that how we treat others and how we treat ourselves is ultimately where we will find the answers that we are all searching for.” Team EVO felt the passion and love for

the craft as soon as we stepped into Garrett Michael Barbershop. Every chair was filled, and every barber was busy – all skillfully executing the crispest cuts and smoothest shaves. Through the back, you find education spaces, a spa area, and backwash areas that

“I CAN HAVE FUN USING THE TOP-QUALITY PRODUCTS THAT PRORASO HAS – THEY JUST ENHANCE MY WORK. THE VERSATILITY OF THE RANGE IS AMAZING AND GENUINELY WORKS WITH EVERY SKIN TYPE.” 90

focus on privacy to create an intimate and respectful atmosphere and service. One of the things that Dani champions in the Garrett Michael Barbershop is education – she wants her apprentices and junior barbers to be at the forefront of Garrett Michael’s identity and brand, creating a constant flow of fresh talent that keeps Garrett Michael at the helm of contemporary barbering. 

WHAT’S ON THE SHELVES? Garrett Michael’s greatest products to use and retail in-shop and online.

1. Proraso Aftershave Balm in Green Tea & Oatmeal Proraso After Shave Balm moisturizes, strengthens, and protects skin, and completes the shaving ritual. Enriched with vitamin E to moisturize, aloe vera to calm and licorice extract to soothe skin.

2. Shave Soap in a Bowl This delicate shave soap contains green tea and oatmeal extracts to moisturize and soothe even the most sensitive skin. Comes in a handy bowl container, perfect for dunking that badger brush.

3. Shave Foam in Eucalyptus & Menthol Uber-rich shave foam is the perfect choice for extra shaving cushion and slip. Available in three unique formulations to fit all face types.

S H AV I N G, T H E P R O R A S O WAY We spoke to Dominique who is one of Dani’s shining young talents in the shop. This master barber is passionate about beard services and tapers for mid to long cuts, focusing on shear work and razor shaves that make every client look clean, fresh, and dapper. She’s a big believer in viewing the barbershop process as an experience, not just an appointment. That’s why choosing the right products – that smell as good as they perform – is key to executing greatness. Dominique told us why Proraso is her go-to brand for shaving services: “I can have fun using the top-quality products that Proraso has – they just enhance my work. The versatility of the range is amazing and genuinely works with every skin type.”

Dominique continued: “It doesn’t matter how coarse the hair is, what season it is, how long the facial hair is – Proraso has a product to suit everything, and a lot of their line is actually malleable for whatever treatment you’re doing. It’s fun to experiment with different products and cocktail a combination to execute whatever vision you and the client have in your minds. I think that versatility is the sign of any great product.” Find the team on Insta @garrettmichaelhair // online gmbarbershop.com •

“PRORASO HAS A PRODUCT TO SUIT EVERYTHING, AND A LOT OF THEIR LINE IS MALLEABLE FOR WHATEVER TREATMENT YOU’RE DOING. IT’S FUN TO EXPERIMENT WITH DIFFERENT PRODUCTS AND COCKTAIL A COMBINATION TO EXECUTE WHATEVER VISION YOU AND THE CLIENT HAVE IN YOUR MINDS.” 92

Proraso’s unique three-step shaving system, perfected over 70 years working alongside barbers, uses specific products with a focused function, specially formulated for every type of hair and beard, for consistently superior results. Proraso Lead Educator for the U.S., Master Barber Sheldon Marcelle, takes you through the simple three-step system for a perfect shave:

1. Pre-Shave A moisturized beard takes 65% less force to shave than a dry one. Pre-Shave Cream preps the skin by softening the beard, making the blade glide more smoothly. Massage onto skin, leaving a visible film, then cover with a hot towel. (Don’t wipe off the Pre-Shave).

2. Shave Apply warm lather right over the Pre-Shave to add moisture and slickness, ensuring an even closer, more protected shave.

3. After Shaves Our Aftershave Lotion and Balm complete the shave by tightening the pores and comforting the skin. Massage in a nickelsize dollop of Balm over freshly shaved skin. Finish with a spritz of Lotion.

“Every detail matters to me. I see things a client might not even notice, but I do.” DANIELA MARROQUIN, MASTER BARBER GARRETT MICHAEL BARBERSHOP SALT LAKE CITY

WHERE THERE IS A BARBER.

@PRORASOUSA

BACKBAR AND RETAIL PROGRAMS AVAILABLE

PRORASO-USA.COM

STANDARD Photography// Kristen Szczepanik

THE GOLDEN HARE BARBERSHOP IS HOUSED IN MILWAUKEE’S OLD TANNERY BUILDING ‘HIDE HOUSE’. CO-OWNERS KRISTEN SZCZEPANIK AND JAKS SCHWAN TOLD US WHAT MAKES THEIR INTERIOR SO SPECIAL, AND HOW THEY ELEVATE THEIR SHAMPOOING SERVICES. Walls are a mix of Milwaukee’s own Cream City brick and traditional red brick, creating an industrial aesthetic. The Golden Hare team tied in live-edge wood for their barber’s stations, then added a little bit of creativity melding their styles together with plants, plants, and more plants. The most special part of the interior? It’s the backwash, courtesy of Minerva. Kristen told us: “We have the Minerva Alluvia Auto Recline Shampoo Chair in Camel. We paired it with the Minerva Montego Pedestal Shampoo System in white and we love them together! They’re classic in design and exactly the colors we were initially looking for.”

Does Jaks think it’s important to create an elevated experience by separating the barber chair and washing stations? “Absolutely!”, she began. “The shampoo stage is a moment of zen that everyone deserves in their day. We have time already built into each of our haircuts for this reason. Some people do shoulder massages in the chair, but we see massaging the scalp as a more beneficial route in the barbering world. It stimulates hair growth and clients say it’s the best part of the service.” The refined features of the Alluvia Auto Recline Shampoo Chair and Montego Pedestal Shampoo System set it apart from the rest – not just

Photography// Uttke Photography

aesthetically, but functionally, too. Kristen and Jaks' criteria for a high-performance chair is: mobility, adjustability, sturdiness, and comfort. Here’s more: “The mix of the Alluvia chair's reclining feature with the Montego Shampoo bowl’s tilt make a great combo. Together they give our clients the utmost comfort. The shampoo bowl also has an extra comfy neck rest, which is a great added bonus to an already great system.” Having a great shampoo system in the shop also allows the team to elevate their services with their clients. “We can address issues the

“THE MIX OF THE RECLINING FEATURE ON THE ALLUVIA CHAIR WITH THE MONTEGO SHAMPOO BOWL’S TILT MAKE A GREAT COMBINATION, GIVING CLIENTS COMPLETE COMFORT WHILST THEY RELAX AT THE BACKWASH."

Photography// Uttke Photography

hair may have like dryness or product buildup, and it gives us better control over the hair making it easy to comb it into clean sections for a better haircut in the end.” Kristen continued: “With the Montego shampoo system, we can give a polished look to each client. A shampoo before styling helps to build volume with a blow dryer, reshape a coil, play with texture or lay things down. We can truly personalize every cut and style to every client with a finished look that is photo-ready.” Find The Golden Hare Barbershop on Instagram @goldenharemke

Photography // Barberville

BY BARBERVILLE

IT’S TIME TO

| BKLΔSSY B|K L Δ S S Y IS BASED IN KANSAS CITY, MO, AND REPRESENTS HONOR IN BUSINESS AND HIGH-QUALITY SERVICE. OWNERS GERRY AND BOBBIE JEAN TOLD ME ABOUT EACH ELEMENT OF THE SHOP AND HOW EACH SECTION CURATES A POSITIVE AND WELCOMING EXPERIENCE FOR ALL.

INSPIRATION

CHAIRS

B Klassy's interior design was inspired by every shop that Gerry worked in before opening this space with his Partner, Bobbie Jean. “He took the good and the bad and built the vision for what he wanted B Klassy to be,” Bobbie Jean explained. Gerry added: “I used my favorite colors and created a base with the old barbershop feel and blended with the modern side that I was exposed to while traveling the world. B Klassy is our outlet to express a higher quality of style and it serves as a platform to educate those who dream to reach a higher knowledge.”

Black and white vintage chairs line the walls, sourced from a local retailer, shipped from China. “We picked these vintage pieces to enhance the vintage, classic feel. The colors matched the marble floor and more modern elements. The chair is the heart of a barbershop, so it’s essential that they tie everything together.” The most important thing was finding chairs that are sturdy enough to hold all sizes of clients: “We have a lot of football players, so we need to be able to get them down to our height,” the couple laughed.

CLIENT EXPERIENCE “Every corner of the shop is designed for comfort,” Bobbie Jean and Gerry said. “We make sure it appeals to every sense – candles are on, chairs are comfortable, everything is clean, and we’re playing low jazz beats. These small elements are what create memories that will last in the client’s mind and then attract them back to our shop. Every visit is Klassy.”

SERVICES “We offer all men’s grooming services,” Bobbie Jean told me. “This includes haircuts, haircare, hairstyling, scalp massages, and scalp treatments. We also do full men's facial grooming, beard cuts and beard scrubs, straight razor shaves, and waxing." Spa services like facials are also available. “This includes full body massages, deep tissue, and acupressure. Each area of the studio is designed to create an experience with relaxation and rest in mind. “Kansas City holds music and makers markets on the first Friday of every month, so we also hold music in the shop to

Their go-to for capes is Barber Strong. “I love the texture, style, and brand ethos. I can match the colors to the space as it grows,” Gerry said. “Illuzien Capes have great quality and diversity of colors, so we love them for extra flair, too.”

LAYOUT go along with that. It creates community, so having a stage and making space for music was super important when launching B Klassy,” Gerry explained. “It strengthens our brand, attracts clients, and upholds our ethos of community building and relationships.”

Gerry explained how the B Klassy interior takes the client on a journey, from service to service. “Everything is divided, but it flows. As soon as you come in, our barber floor consists of four chairs that are placed strategically in the center of the studio to create a sense of community between barbers and clients.” The power duo believe that teamwork makes the dream work: “That’s why we keep all the barbers in the same space.” Treatments like hot towel shaves, massages, and waxing exist in their own area. Bobbie Jean said: “They’re nestled to the side with small waiting areas

to create a little relaxation hub with comfy chairs. Everything is pinpointed towards the services. There's always a TV, coffee table, chessboard, and magazines.” The lower floor also houses a Scalp Micropigmentation (SMP) clinic, which Gerry runs. “This reminds me of where I started. I first did this service when working from home and now we have this incredible vast space – it’s amazing. The rooms are remodeled to feel like suites that are safe and cool for guys to chill and get their hair pigmented.”

AMBIENCE & DECOR

Bobbie Jean added a homely feel, enhancing the client experience by making sure that they felt welcome as soon as they step through the B Klassy doors. “I like to keep a super clean space where people feel at rest with a good cup of local Johnson Coffee in hand! Our client brings us coffee from Colombia, and it's what we serve our clients.” Gerry has always love antiquing – “he’s an old man at heart,” Bobbie Jean laughed – and so they put a lot of barber antiques into the shop. Gerry said: “I incorporated gifts and trinkets that I got on my travels, which really sets it apart.”

Photo source: Zack The Barber, Motley Crew Barbershop

JOIN THE

MOTLEY CREW ZACK THE BARBER IS FOUNDER OF MASSACHUSETTS-BASED BARBERSHOP, MOTLEY CREW. HE TOLD US WHY SELECTING THE FINEST FURNITURE STRENGTHENS THEIR BRAND ACROSS TWO BRICK-AND-MORTAR PREMISES. ALL THIS COMES VERY SIMPLY FROM SELECTING THE RIGHT FURNITURE.

A good-looking shop creates a more upmarket atmosphere, meaning barbers can charge more for their services, boosting their revenue and enhancing the client experience. Zack explained: “It helps to provide a clean atmosphere and allows barbers to charge more without clients questioning it. Both of our shops constantly get complimented on their interiors.” How did they create this “nice, clean atmosphere” in the Motley Crew Barbershops? “In our Westborough location (which we just opened!), we use Pibbs BC1050 Utah Barber Chairs. In our flagship Worcester location, we use the Takara Belmont 225 chairs.” What made these stand out from the rest? “I love the Pibbs chairs for their aesthetic and quality. They are made of quality materials,

they are heavy and can handle the heavy traffic that comes with a busy barber shop. They also sit lower than some other chairs, which makes them easy to get in and out of – and great for shorter barbers!” It is essential to select the best furniture not only just to look good, but to enhance the longevity of your shop and enhance the client experience. Zack said: “Your shop is an investment, so you want to select quality chairs that are going to last and stand up to the test of time. “Imagine if you had a busy barbershop with low quality chairs? Imagine the lost revenue if one of your chairs breaks? Who’s paying the barber for lost wages? What about clients? Reliable barbers rely on reliable brands – and for us, that’s Pibbs.”

“I LOVE THE PIBBS CHAIRS FOR THEIR AESTHETIC AND QUALITY. THEY ARE MADE OF QUALITY MATERIALS, THEY ARE HEAVY AND CAN HANDLE THE HEAVY TRAFFIC THAT COMES WITH A BUSY BARBER SHOP. THEY ALSO SIT LOWER THAN SOME OTHER CHAIRS, WHICH MAKES THEM EASY TO GET IN AND OUT OF AND GREAT FOR SHORTER BARBERS!” 98

WHY PIBBS?

Building a network with the best “I was at a hair show looking for the best in the business. I stand by the brands I use and love today. I saw Pibbs’ blacked out chairs and knew that was the color scheme I was looking for, so to be able to touch and feel the chair in person sold me.” Top tier customer service “Their customer service, was great – and still is. I only needed to call once with a question about delivery but they were super friendly and helpful.” Pride in quality “I would recommend Pibbs to anyone – especially new barbershop owners. For the price, quality, and customer service, I can’t complain at all. Clients love the chairs, the barbers love the chairs, and they look super cool. I have other friends with multiple shops and they stick with Pibbs throughout. I’m very glad I gave them a chance at that first meeting!”

COLLINS AMBASSADOR BARBER CHAIR Showcases classic style and comfort. Featuring tufted - back upholstery, solid red rock oak arms and all metal - to - metal construction, this chair offers the swagger of yesteryear with a modern twist.

$3,699.00 // collins.com

ALLUVIA PREMIUM AUTO RECLINE SHAMPOO CHAIR KELLER SIERRA RECLAIMED 3-TIER ROLLING CART From the client’s perspective: “I have always said this from the day I became a barber – clients notice everything! New combs, new tools etc. That first impression when a client visits a shop is huge. The shop needs to be nice and clean, and usually the chairs are the first things clients notice because that’s what they’ll be sitting in. Mine have said, ‘These chairs are sick’, or they comment on the comfort. The Pibbs chairs are very wide so great for the big guys who don’t feel like they’re squeezing in the chair.” There were a lot of design considerations that came into play

Shampoo chair features a highly polished stainless steel frame with auto recline. Coupled with thick seat cushion, this chair works well with any pedestal or wall-mounted shampoo bowl.

$149.00 // minervabeauty.com

This powerhouse cart has versatility and convenience. Endless opportunities to display product, offer snacks, and beverages to clients or have a mobile styling station. Locking wheels, sturdy real-wood shelves, and convenient push handle all packed in one cart.

when opening the second shop in Westborough – does Zack keep the design the same to enhance the brand? “This was a big dilemma in opening a second location. We were torn, but decided to do something different. Sometimes, it works to stick with the same aesthetic, but our brand

$279.00 // keller4salon.com

definition ‘Motley Crew’ encourages diversity and being different, so we thought why not switch things up a bit?” Find Motely Crew Barbershop on

PIBBS UTAH BARBER CHAIR

Instagram @motleycrewbarberco

Instantly upgrade any professional barber space with this distinguished, contemporary design barbershop chair.

pibbs.com

TAKARA BELMONT DAINTY BARBER CHAIR Strikingly attractive and a versatile long-term partner, the Dainty chair is a firm and comfortable barber chair that brings forth a classic appeal.

store.takarabelmont.com

MY SUPPLY GUY: THE BEST SUPPLIES AND THE BEST SERVICE THREE OF BARBERING’S BIGGEST NAMES TOLD US WHY HAVING A RELIABLE AND PASSIONATE SUPPLIER IS ESSENTIAL TO THE SMOOTH RUNNING OF THEIR DAY-TO-DAY, WHETHER THAT’S FROM BEHIND THE SHOP CHAIR OR IN BASKETBALL STADIUMS WITH SPORT STARS. THEIR ANSWER? MY SUPPLY GUY.

JACQUE BRIGHT’S CHAIR IS DOING 360s

JACQUE BRIGHT IS AN ATLANTA-BASED BARBER, AND AMBASSADOR FOR GAMMA+ AND STYLECRAFT PRO. HE IS A TRAVELING BARBER TO THE STARS, CUTTING ALL KINDS OF HAIR, FROM KIDS TO NATIONAL BASKETBALL ICONS. THIS IS WHY MY SUPPLY GUY IS HIS ANSWER TO GETTING SPEEDY SUPPLIES WHEN HE NEEDS THEM. The S.W.A.G. (Shave Wash and Groom) Shop is a chain of barbershops owned by iconic hip hop artist Killer Mike. Jacque operates in one of the SWAG Shops, specializing in hot towel razor shaves, fades, and sharp lineups. “We host events with community leaders and influencers . You never know who’s here or what may be going on when you come in,” Jacque laughed. “I have been working with the SWAG Shop going on four years. I operate in our shop in the historic Edgewood neighborhood and our highly attractive location in State Farm Arena during all Atlanta Hawks home games, where you can get a cut and watch the live NBA action.”

We wondered what benefits there are for opening a shop that doesn’t just offer cuts, but clothes and other SWAG too. “It increases profit margin and gives our regular clients and tourists the option to purchase souvenirs, therefore, they can always represent their favorite artist, group, barbershop. Plus, it looks cool.” Jacque has learned a lot about branding and the importance of how it can help build a business: "Branded apparel is free promotion for your shop.” Jacque told us about the free haircuts for school kids project he did last year: “We cut 160 heads between our Edgewood and Roosevelt locations. I always heard the phrase, ‘It takes a village to raise a

“I MET REY WHILE I WAS GOING THROUGH EXACTLY THAT EXPERIENCE WITH AN OLD SUPPLIER SO HE CAME AS A SHINING LIGHT AMONGST THAT FRUSTRATION. NOBODY OWES ME ANY EXPLANATIONS; I JUST LIKE GOOD BUSINESS. AND THAT’S WHAT MY SUPPLY GUY IS.” Powered by My Supply Guy

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Photography// @gxddxrd_

child,’ so I knew it was good to give back, knowing I played a part in getting our future teachers, firefighters, city counsels, etc. ready for their first day of school.” Jacque told us that efficiency and commitment to the brands, shops, and barbers a supplier works with is what helps shop owners improve their own efficiency. “In order to level up your business as a barber – as well as your skillset – you need a supplier who is going to cater to your specific needs. To find the right one for you, consider: are they mobile? Do they have industry standard equipment? Do they offer a variety of products and different brands? Are they reliable?” Rey at My Supply Guy is all of these, Jacque told us: “I’ve seen mobile barber suppliers completely abandon their business – don’t answer phone calls, don’t return phone calls, say they coming and never show up... Nobody owes me any explanations; I just like good business. And that’s what My Supply Guy is.” What’s in store for Jacque in 2024? “I started cutting the men’s basketball team at Georgia tech – shoutout to the big homie Coach Damon Stoudamire! I was selected as an EDU Instructor for the Taliah Waajid World Natural Hair, Health, & Beauty Show April 27-28, 2024. I’ll be in a classroom setting, sharing my knowledge, expertise, and experience as an active barber in the industry. “Rey will also be speaking at the same event, so I’m really looking forward to connecting again!” Find Jacque on Instagram @mychairdoin360s

SAMUEL GLICKMAN SAMUEL ‘SAM’ GLICKMAN IS TEAM LEADER FOR COCCO HAIR PRO, A PRO BARBER, BUSINESS CONSULTANT, EDUCATOR, AND FOUNDER OF PRIVADO BEAUTY SUITES, PRIVADO GROOMING SUITES, AND THE ZEROEDN PODCAST. HE TOLD US WHAT IT TAKES TO RUN MULTIPLE BUSINESSES AND WHY HE NEEDS A RELIABLE SUPPLIER TO HELP KEEP HIS DAY-TO-DAY EFFICIENT.

As Sam puts it, his work in the barbering industry stands at the intersection of cultural mastery and entrepreneurial genius. His talents span across multiple avenues – though an educator, owner of BLK.com, the Privado Grooming brand and creator of the Georgia Barbers Network, Sam has only just begun in his lifelong journey of fostering foundations to amass wealth through innovative brand building and elevated service systems. A major part of Sam’s schedule this year is something that all barbers can tap into: The National Barbers & Beauty Symposium (NBBS) education event, happening in Februray 2024. Here’s more: “NBBS provides a completely immersive engaging journey of education and inspiration led by champion barbers/beauty professionals, focusing on innovation, thought leadership, methodology, and business techniques. “Hosted at Georgia International Convention Center, Atlanta, NBBS 2024 invites you to join for an unforgettable experience that will leave you inspired, motivated and ready to take your skills to the next level.” The event is sponsored by Cocco Hair Pro and powered by My Supply Guy, “And is guaranteed to be extremely valuable for barbers at all stages of their careers,” Sam said. Sam owns and operates in two grooming locations, bringing top-class cuts and services to every client who walks through his doors. Privado Grooming Suite, the Privado Beauty Suite, and the Privado Saloon are high performing beauty and barber locations, which all operate under the same goal: to make people look good and feel good, too. “I have nine chairs in the Beauty Suite, eight in the

Grooming Suite, and the Privado Grooming Saloon is a four-chair commission shop.” What is the key to success? “Learning the behaviours of your consumers; of those who work around you every single day. That can be employees to fellow barbers, independent contractors, or welcome staff. This is how you get the absolute best out of the people who are helping your business grow and thrive.” We found out why Rey at My Supply Guy is this multi-talented business-owner’s go-to for barbershop supplies. “Rey provides true convenience. He is a resource for me and my brands to keep moving – literally, while being in a position

to order supplies and have supplies delivered to us. “But what makes My Supply Guy different is the fact that Rey is able to deliver products directly to us. He always answers calls and always goes above and beyond. I respect that he keeps a very strict and thorough inventory, stocking what he needs to add on that list to ensure that every one of his clients is stocked. I respect that.” We wondered: what does Sam believe is his greatest achievement? “My greatest achievement to date is learning how to turn off and take time off to recuperate and enjoy life outside of working. Worklife balance is essential for me now.” Sam is @privado_by_sam on Instagram.

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ALL WELCOME AT THE BARBER CODE GROOMING SUITE

SUMMERJOY SCOTT, ALSO KNOWN AS SUMMER J, IS A CHAMPION FOR EMPOWERING MEN TO LOOK AFTER THEIR MENTAL HEALTH AND TALK ABOUT HOW THEY FEEL. HER CHAIR IS HER CLIENT’S SAFE SPACE – AND THE POWER OF A POSITIVE BARBERCLIENT RELATIONSHIP GOES WAY BEYOND THE CHAIR. Summer J has been a barber for 10 years now, and after taking a small hiatus around 2022, she plans to never leave the industry that she has come to adore. Summer J thrives in executing practical skills – from fades to flattops – but is in her element when it comes to providing behindthe-chair support for the people who visit her. She calls this mindset and ethos, The Barber Code. “It is about integrity, communication, transparency, and serving others,” she said. “When I’m working, I’ll ask my guys, ‘What is your code? What do you live by?’ And I’m not talking about their bro code! I empower them to think about what matters to them and to enact that in everyday life. No matter who they are, who they’re with, or what they’re doing, I empower them to identify their standards so that they can feel and look their best leaving the shop as well as treating other people with respect.” And from The Barber Code, came Grooming

Suite. “Grooming Suite is where I can transfer my mission into my branding. I stock brushes, merchandise, durags – everything. This is so that everyone can feel good at all times and remember where to get the best support and hair services.” Summer J continued: “Ultimately, the biggest percentage of my clientele is African American men, and men in general. I love being able to provide this safe space for their mental health, because a lot of men don’t have this. Though men are providers, they hold a lot of pressure in this world – and that impacts them a lot.” We asked what benefits there are to offering fashion as well as hair services? Does it boost revenue? Does it strengthen the brand? Summer J provided some intel: “The Code Brand represents what I live by – it’s a motivational clothing brand. I print motivational quotes on the apparel so that when people are having a bad day, they look in the mirror and remind themselves that, yes, they can do it and that being themselves is more than enough. Offering apparel helps me expand my business by giving me the space to offer more to this major client base. “With The Code, you're not only wearing my brand on your haircut, but now you're wearing my brand on your body with your shirt, and different things like that.” Managing various branches to her brand means Summer J needs a supplier that can get her tools and products to her around the clock. Rey gives her that reliability. “I met Rey in 2015 and working with him has been a breeze. There are other supply guys in my area, but Rey’s spirit and energy is refreshing, and although Rey isn’t a barber, his love for the industry shows. “The best thing he could do is swapping my blades quickly, meaning my clippers and all my tools work at their best. That’s real quality. His customer service is amazing. I really stand with Rey because he's not just in it for the business or the money. He's in it for the people.” 2024 is looking to be an exciting year for Summer J, The Barber Code Grooming Suite,

Photography// Jaden Aikman

and The Code clothing brand. A podcast is also in the works: “It’s going to tell the stories of my clients – not just the celebrities but the ordinary people, too. Interviews, long-form chats, advice, and open conversation about things that men struggle to express normally. A barbershop has always been a sacred space for men and my podcast will be the same.” Summer J will also be re-releasing her brush brand, with some incredible barbering content coming on her YouTube channel. “The plan is to post everything from haircut tutorials to how I built my business, how to sustain in business, and just holistically pouring myself back to barbers and clients. It is built on valuable content for the consumer and the professional.” Follow @summerj_the_barbercode on Instagram for updates on coming podcasts and YouTube updates.

“THERE ARE OTHER SUPPLY GUYS IN MY AREA, BUT REY’S SPIRIT AND ENERGY IS REFRESHING, AND ALTHOUGH REY ISN’T A BARBER, HIS LOVE FOR THE INDUSTRY SHOWS.” Powered by My Supply Guy

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MY SUPPLY GUY IS PROUD TO BE YOUR #1 SOURCE FOR PROFESSIONAL BARBER & BEAUTY SUPPLIES.

We understand the needs of the professionals to own the best tools so that they can build their craft and provide the best possible service to all their customers.

We are the only company here in Atlanta that offers not only a physical location for you to shop but a Mobile Service for those busy days when you cannot leave your station. Our fully stocked Mobile Units, covers over 15 metro Atlanta cities, 7 days a week.

Our brick-and-mortar is fully stocked and offers high-quality barber supply products and tools, which includes time-tested brands such as BaByliss, Andis, Gamma+/Stylecraft, Oster, and WAHL.

WWW.MYSUPPLYGUY.SHOP

3580 Breckinridge Blvd (Suite 101) Duluth, GA 30096, (770) 685-1840