SalonEVO UK & Ireland Issue 19 (January/February 2024) by Evo Enterprises Ltd

SCHWARZKOPF PROFESSIONAL HOUSE OF SASSOON DEMETRI DEACON JONES ANDREW BARTON BARRY STEPHENS

t UK & IREL AND

Lived In Luxe

| J A N / F E B 2 0 2 4 // I S S U E # N I N E T E E N

£5

THE FINAL CUT.

SIOBHAN HAUG LIVED-IN LUXE COLLECTION

Hair // Siobhan Haug, Daniel Alexander. Photographer// Chris Bulezuik. Make-up Artist// Maddie Austin. Stylist// Lewis Cameron. Product// Schwarzkopf Professional Igora Zero Amm.

THE FINAL CUT.

FRAZER WALLACE HØTEL COLLECTION

Hair Stylist// Frazer Wallace. Photography// Philip Wallace. Make-up// Looksbypoppy. Tools// Denman Professional.

THE FINAL CUT.

Create your own customised Trimmer, Clipper or Foil Shaver. With a choice of 10 colours and personalised engraving, you can customise your tools to suit your creativity, personality, and style.

19 DIR E C T O R S Andrew Brewster// andrew@barberevo.com David Foster// david@barberevo.com ****

D E S IG N Sarah Slater// sarah@salon-evo.com Greg Wickham// design@salon-evo.com ****

S A L O NE V O E DI T O R Jennifer Paxton// jennifer@salon-evo.com

A N D R E W B R E W S T E R & DAVID F OS T ER | CO - F OUNDERS

****

B A R B E R E V O E DI T O R Mairi Mulhern// mmulhern@barberevo.com ****

ACCOUNT MANAGERS Jane Thomson// jane@salon-evo.com ****

Mairi Cotter// mairi@barberevo.com ****

M A R K E T IN G M A N A G E R Nathalia Almeida// nathalia@barberevo.com ****

O F F IC E M A N A G E R Elspeth Foster// elspeth@barberevo.com ****

COVER Hair// Siobahn Haug Photographer// Chris Bulezuik Schwarzkopf Professional

STAY CONNECTED

HERE IT IS – 2024. WE CAN FEEL THE BUZZ OF NEW BUSINESS, NEW IDEAS, AND BRAND NEW CONTENT IN THE AIR. HERE’S A LOOK AT WHAT WE’RE PLANNING FOR 2024 –AND HOW WE CAN HELP BOOST YOUR SUCCESS, TOO. LET’S GET RIGHT TO IT! Welcome back and happy new year! We hope you had a restful and restorative festive break and are eager to get into 2024! What are your resolutions this year? And the real question, how long do you think you’ll be keeping them? We certainly ended 2023 on a high. Having the honour to be Platinum Sponsor for the Fellowship Luncheon, interviewing all the winners and VIPs in the room was fantastic. Again, a huge congratulations to all of the award winners, as well as to the Fellowship For British Hairdressing for another knockout event. 2023 was a big one for us. We celebrated 100 EVO editions, we travelled here, there, and everywhere, attended tradeshows and events all across the globe, and we can’t wait to see what 2024 brings. Now, looking forward. We say this every new year, but we mean it! This year is going to be bigger and better than ever. We have a lot of great events on our radar for 2024, including HairCon in Manchester, for which we are

headline media partner. Keep an eye out for a lot of great collaborative content that will be launching in the run up. We also are looking forward to being present at Fellowship events and education sessions throughout the year to come. And who knows, maybe an EVO on the Road event will be coming to a city near you! Stay tuned! Make sure you are following us on @salonevomag on Instagram, Salon EVO Magazine on Facebook and @evoenterprises on YouTube, and follow our editor Jen at @jenpaxtonevo on Instagram too! We have SO MUCH we can’t wait to share with you! Finally, a little look behind the scenes for you! EVO HQ has been growing to new heights. Our team is working hard to energise our flagship title, and give some life to the pages you have come to love so well. Our editor tells you the lowdown on the new layout, which we hope will shine a brighter light on the best talent in the bizz. Anyway, happy New Year! And we’ll see you on the next one.

WWW.SALON-EVO.COM COPYRIGHT All work in this publication is copyright SalonEVO Magazine and Evo Enterprises Ltd. No part of this magazine may be reproduced without the permission of the publisher. © Information and product prices are correct at time of printing. Some products may not be available in all stores. Evo Enterprises Ltd, Torus Building, Unit 6 East Kilbride, G75 0QF, United Kingdom

22 20

R O B E R T E AT O N

SAMANTHA CUSICK

President of The Fellowship for British Hairdressing

Creative Artist for GHD Hair, Ambassador OLAPLEX & yuv

40 JENNIFER PAXTON | EDITOR

31 JO IRVING

JACQUI MCINTOSH

Beauty Buisness Coach, Owner of The Loft Reigate

Project Leader, PROJECT AFRO 2023-2024

WELCOME TO 2024, READERS OF SALONEVO! I HOPE YOU ARE ALL WELLRESTED AFTER THE HOLIDAYS, AND READY FOR THE YEAR AHEAD. THIS ISSUE, WE HAVE FILLED THE PAGES WITH THE LATEST TREND FORECASTS AND BUSINESS ADVICE TO GET YOU OFF TO A GOOD START! The New Year is all about starting fresh. So we have brought a few new features and columnists to our page plan for the year to come. We have our Stylist of the Edition, Salon of the Edition, Newcomer of the Edition, as well as Behind the Brand, Diary of a CEO, EVO in the City, and EVO Abroad. Please give a warm welcome to our new columnists, Samantha Cusick, Jo Irving and Barry Stephens! We can’t wait to share their wealth of knowledge, creativity and experience on our pages for the year to come! I would also like to take this opportunity to thank our wonderful columnists from 2023 - you were amazing! We capped 2023 off with the Fellowship for British Hairdressing Luncheon, the SHABAs and Cosmoprof Hong Kong. Enjoy the reviews! We talk about the latest in trends, from colour to style, as well as the latest treatments and services you might want to consider

adding to your salon services, and how to make and stick with your New Year’s resolutions. We know there are a lot of you out there who would define yourselves as freelance session stylists, and a lot of you who have goals of moving into this area of the industry. So this issue, we go deep into the world of session. What’s it really like? How do you get into it? How do you create a sustainable career? We share all. What will the cool kids be adorning their nails with in

84 BARRY STEPHENS

STEPHANIE YA G G Y L AV E R Y

CEO of The Fellowship for British Hairdressing

Executive Publisher Advisor, Mia Secret

102

2024? We ask experts to tell us all about the latest nail art trends and must-have products.

Finally, we dive right into colour, the latest trends, and products that are going to make a splash in 2023. Read on!

34 PL ATINUM MEDIA PARTNER

HAIRCON HEADLINE MEDIA PARTNER

S H O R TCUT S NHBF REFERENCED IN GOVERNMENT AESTHETICS REGULATION DEBATE

The National Hair & Beauty Federation (NHBF) was quoted in the House of Commons during a debate about aesthetics regulation. The UK’s largest hair & beauty trade body had raised concerns about a concerning bias emerging in the Government consultation process. The consultation, which is now closed, will inform the shape of the government’s licencing regime for non-surgical cosmetic procedures. In September this year, the NHBF wrote to Steve Brine, the Conservative MP for Winchester and Chair of the Health and Social Care Committee in Parliament, outlining concerns regarding the pre consultation process related to aesthetics regulation. It was felt that more medical organisations than beauty organisations were being consulted, which the NHBF

suggested caused confusion and a bias narrative in the consultation document. It was highlighted that with some of the options outlined in the consultation document, were based on medical restrictions relating to oversight and location, which could lead to routes into aesthetics via the beauty sector being restricted, which would have dire unintended consequences for many legitimate and reputable businesses. The NHBF pointed out that if this happens there is the risk that the new regulations may drive some practices underground rather than increase quality and standards across the sector, which is what they are aiming to see. The NHBF also said that it had written to senior officials in the Government twice this year regarding the new licensing scheme..

NHBF UNVEILS TOP 100 INFLUENCERS SHAPING THE HAIR & BEAUTY INDUSTRY The National Hair and Beauty Federation (NHBF) proudly announces this year’s highly anticipated Top 100 Influencer Index, celebrating the dynamic individuals who have profoundly impacted and shaped the hair and beauty sector landscape. In an era where innovation, creativity, and digital prowess redefine the standards of a hair and beauty professional, for the third year running, the NHBF has meticulously curated a prestigious list acknowledging the visionaries, trendsetters, and trailblazers who are propelling the sector forward. Held at St John’s Church in Hyde Park, The NHBF Top 100 Influencer Index celebrated the diverse voices, skills, knowledge and exceptional contributions of professionals across the diverse breadth of our unique, innovative and progressive sector, including but not limited to hairstyling, skincare, makeup artistry, salon management, and leadership. Caroline Larissey, the newly elected Chief Executive of the NHBF added, “The NHBF Top 100 Influencer Index represents a celebration of innovation, talent, and dedication within the hair and beauty sector. These influencers not only champion professionalism they have transformed trends but more importantly they have also significantly contributed to raising

WHAT DO YOU KNOW ABOUT THE NATIONAL HAIR & BEAUTY FEDERATION (NHBF)? Our aim at the NHBF is to help salons increase profit, whilst ensuring that you comply with all the latest business laws and regulations that keep you safe and your doors open. “The team at the NHBF are amazing it’s like a hub of valuable information which all salons should sign up to. Membership is worth every penny. Especially in these random times” - Mikaela Martin, Ginger Rabbit. By joining the NHBF, you can save time and money while enjoying complete peace of mind. You will have unlimited access to HR and commercial legal helplines that provide expert advice on complex business, financial and employment issues. You will receive free employment contracts, employee handbooks, apprenticeship agreements, and chair/space/room renting agreements. That will help you avoid paying high solicitor fees. “The downloadable presentations and contracts make life as a business owner so much easier and more professional from the team's perspective. The cost versus benefit is a no brainier so I’d suggest to

everyone that they join.” - Martin Keyworth, Less Than Zero Barbers. “The legal and employment helpline specialists are very professional and helpful, and their advice has probably saved us hundreds if not thousands of pounds as well as taken a lot of worry away from us.” - Melissa Timperley We Are Here to Support You Through regular communications, our Members tell us what matters most to them and we campaign at the highest levels including Parliament on the key issues that affect their business, including business recovery, tax, wages, standards, funding and apprenticeships. “As new salon owners we needed advice, reassurance and trusted knowledge. The NHBF has provided all the above and more. You feel like they have your back in the industry when it comes to the key issues that need voicing. We wouldn’t be without them.” - Ryan & Donna Crawford, Crawford Hair Join Today! Quote ESJ25 to receive £25 off your membership fee www. nhbf.co.uk/join/

the profile and advancement of our sector, inspiring others to strive for greatness.” THE NHBF Top 100 Influencer Index Top 20: 1. Chloe Swift 2. Joseph I’Anson 3. Sarah Brawley 4. Jaymz Rigby-Marsters 5. Kirsty Meakin 6. Ben Brown 7. Amber Rose Peake 8. Casey Coleman 9. James Earnshaw 10. Connor J Doyle 11. Harriet Westmoreland 12. Sarah Dixon 13. Jack Mead 14. Lydia Wolfe 15. Heffy Wheeler 16. Charlotte Cliff 17. Rob Wood 18. Michelle Humphrey 19. Lulu Richards 20. Sophia Hilton The NHBF recognises that the sector's evolution continues to be fuelled by our unique, innovative pool of talent, collaboration, education, creativity, and forwardthinking strategies. As such, the Top 100 Influencer Index serves as a beacon, uniting professionals in their shared passion for raising the profile, championing professionalism with the sector and serving as a source of inspiration for future generations.

FRESHA LAUNCHES THE MOST COMPREHENSIVE TREND REPORT IN THE BEAUTY AND WELLNESS INDUSTRY Fresha, the world’s #1 booking platform for beauty and wellness, has taken its unique industry perspective and launched an invaluable resource: its first trend report, called The Future of Beauty and Wellness Report 2024. Created in partnership with leading trend forecasters WGSN, the report is packed with groundbreaking insights based on: • analysing 600 million Fresha bookings • scanning more than 2,000 social media accounts • more than 1,000 consumers surveyed across the US, the UK, Canada and Australia • interviews with industry experts including makeup artist and beauty entrepreneur Huda Kattan, and celebrity barber and educator Mark Maciver The report uncovers and decodes 11 trends set to shape the industry. From high-octane beauty to the diagnostic tools taking over salons, clients’ expectations of beauty and wellness will evolve like never before in the next five years. The report serves as a guide to those changing expectations,

and shows how services and treatments will need to be adapted to boost business. All of this game-changing information will help business owners outpace the competition and stay at the forefront of client care. For beauty and wellness business owners ready to evolve to meet consumer demands with a holistic, personalised approach, this report will help them do exactly that. Those businesses with forward-thinking strategies and customer-centric services will be the ones that find the most success and keep clients coming back, into 2024 and beyond. Read the report at fresha.com/ insights/trend-report

HAUG LONDON HAUS CELEBRATES ONE YEAR Haug London Haus, the home of awardwinning stylists and colour experts Philipp and Siobhan Haug, proudly marks its first anniversary of delivering exceptional hairdressing services to the heart of London’s Fitzrovia district. Established by two industry superstars with over two decades of experience, Haug London Haus has become synonymous with premium hair care, creativity, and a passion for the art of hairstyling. A Year of Artistry, Passion, and Celebration In the bustling heart of Rathbone Street, Haug London Haus stands as a testament to Philipp and Siobhan Haug’s commitment to their clients and the craft of hairdressing. The salon, designed by renowned Londonbased interior design specialist Erik Munro, emanates a warm and relaxed vibe, offering a haven for those seeking exceptional haircare services in a stylish, homely environment. Their First Year in Numbers As Haug London Haus celebrates its first birthday, the salon reflects on a year filled with achievements, memorable moments, and, of course, impeccable hair transformations. Here’s a glimpse of their journey in numbers: • Bottles of Prosecco: 90 • Tubes of Hair Colour: 1200 (All Recycled!) • Times Philipp has mentioned Air

ERGO STYLING TOOLS UK ANNOUNCES ARTISTIC TEAM DIRECTOR Award-winning Heather Robertson has been announced as the ERGO Styling Tools UK Artistic Team Director. Heather will be responsible for the day-to-day education and management of the Ergo Artistic Team, as well as playing a major role in recruiting team members. This appointment marks the first major milestone for the company, which officially launched in the UK in October. In her role as Artistic Team Director, she will

play a pivotal role in enhancing the educational programs, workshops, and training offered to hairstylists and salons using ERGO’s premium styling brushes. Heather said, "It’s a real privilege to be appointed as the Artistic Team Director for ERGO Styling Tools UK. I absolutely love the brushes both for the high shine quality finish they deliver and that they help protect stylists from injury at work. I’m looking forward to curating and growing a great team to provide inspiration, education and equip hairstylists with the knowledge and techniques they need to excel in their careers." ergostylingtools.co.uk

Whip: Too many to count, we’re starting to think he has shares! • In Salon Events: 12 • Fashion & TV Events: 7 • Education Days: 56 • Team Drinks: 13 (Not including Philipp and Julian’s cheeky pints after work) • Cans of Hairspray: 147 “From the clinking of Prosecco glasses to the whir of hairdryers, Haug London Haus has been a hub of creativity, passion, and community over the past year. Our team’s dedication to excellence, coupled with the support of our wonderful clients, has made this journey truly remarkable,” says Siobhan Haug. Looking Ahead: As Haug London Haus steps into its second year, the salon remains committed to pushing the boundaries of creativity, setting new trends, and providing an unparalleled experience for their clients. With an impressive track record of events, education days, and a commitment to sustainability (reflected in their recycling of all hair colour tubes), Haug London Haus is poised to continue making waves in the hairdressing industry. Keep up to date with all things Haug London Haus by following them on Instagram @hauglondonhaus // hauglondon.com/

ROBERT EATON THE PRESIDENT'S SAY PRESIDENT OF THE FELLOWSHIP FOR BRITISH HAIRDRESSING, ART DIRECTOR FOR RUSSELL EATON HAIR, AND EDUCATOR. Following the event of the year, that is The Fellowship for British Hairdressing Luncheon and Awards, Fellowship president Robert Eaton wanted to use his column to share his congratulations to all of the winners of the Fellowship Awards, and to say thank you to everyone who attended and has been involved in the Fellowship this year and years past. I feel so proud of everything we have been able to achieve over the last year, and The Luncheon was really a celebration of that. Celebrating everything our students have done, celebrating the FAME team, and celebrating what the entire

industry has done to create the Fellowships’ event calendar. It is all something to be really proud of. And of course, the Luncheon just made me really proud and really happy to see so many people in the industry enjoying themselves. Going into next year, we have got loads of brilliant plans for what will be my last six months as president. We have Haircon to look forward to in June, which I am really excited about. As well as the build-up to President’s Night, which I want to make even more special. And of course, we look forward to many more live events planned throughout the year in 2024.

SCHOLARSHIP

WINNERS

Sassoon Scholarship // James Kendell Hairdotcom Scholarship// Naomi Brooks, The Hair Sanctuary Trevor Sorbie Creative Scholarship// Erin Marley, Rein & Co

RECOGNISING

ACHIEVER OF THE YEAR AWARDS

Member of the Year// Darrel Starkey Fellow with Honour// Ashley Gamble, Emma Simmons, Marlene Lamont, Marnie Williams, Sharon Malcom.

Clubstar Art Team// – Olivia-Rose Brady Project Afro// Hannah Marcia Larden Project Colour// Allie Harknett

Fellow with Distinction Junior Green Keith Harris Darren Messias

Project Extend// Marlene Lamont Project Me// Kyle Dodson

Gold Medal// Ken Picton

Project Sassoon// Justine Weir Project X// Annie Franklin

Presidents Award// The Lions Barber Collective

FELLOWSHIP HAIRDRESSER OF THE YEAR Tracey Ann Smith, French & Ivi

LEADERS

OF 2023

Individual Salon of the Year// Brooks & Brooks Salon Group of the Year// Goldsworthy’s Session Stylist of the Year// Luke Benson Educator of the Year// Lisa Farrall, Wig London

FELLOWSHIP LIFETIME ACHIEVEMENT AWARD Trevor Sorbie MBE

Hall of F.A.M.E. Award// Antoinette Beenders

IMAGE AWARDS Snapshot Image of the Year// Sam Burnett, Hare & Bone Men’s Image of the Year// Dom Capel, Lara Johnson Lifestyle

THE TREVOR SORBIE AWARD

Colour Image of the Year// Angelo Seminara Afro Image of the Year// Lisa Farrall, Wig London International Image Award// Danny Pato, D&M Hair Design Image of the Year// Angelo Seminara

2024 F.A.M.E. TEAM Elle Foreman, Tribe Salons Harry Andreou, Ventura Hair Ilaria Bellemo, Toni & Guy Stephen Campbell, Hair & Co

FOR CREATIVE AND COMMERCIAL INNOVATION

– Roman Sys, Brooks & Brooks

UNITED BY THE FELLOWSHIP FOR BRITISH HAIRDRESSING ENDED 2023 WITH A BANG AT THEIR ANNUAL LUNCHEON AND HAIR AWARDS AT THE LONDONER HOTEL. AS PLATINUM MEDIA PARTNER, EVO HAD THE GREAT PLEASURE OF INTERVIEWING ALL WINNERS AND ATTENDEES. WHAT A NIGHT IT WAS. Hodges as well as special guest presenters, the Executive Board each shared their own vision and goals for the Fellowship, including giving the audience more information on their own journey and goals within the industry. With anticipation building, the 2024 winners announcement began, with a host of fabulous names being awarded this year’s titles and trophies. As the awards were handed out, a very poignant award remained – something special for a man whose career has spanned six decades, and his commitment to the hairdressing industry unmatched. With a room filled with many of those who have come through his creative ranks, including Angelo Seminara, Antoinette Beenders, Eugene Souleiman, Keith Harris, Sally Brooks, the Fellowship Lifetime Achievement Awards was presented to Trevor Sorbie, MBE. We at EVO had the great honour of getting to interview many of the attendees at our EVO Media Zone, as well as offering our EVO Front Cover Booth for creatives to come together to capture the big moment, while getting a glimpse of what it’s like to be an EVO cover star.

2023 was a monumental year for the Fellowship, who celebrated their highest membership to date, a growing Executive Board, new regional Centres of Excellence and the most educational opportunities for their members. It was a time to celebrate the last 12 months and look forward to another fantastic year. The Luncheon was once again a chance to bring together over 400 industry guests from all over the UK, to unite and celebrate the achievements and growth throughout hairdressing. Welcoming the crowd, Fellowship President Robert Eaton, thanked the audience for their support over the last year and shared an insight into what has been happening within the Fellowship, behind the scenes and as the team gradually move further into the North – a goal set by the President himself. Rob was then joined by CEO Barry Stephens who discussed the progress through the opportunities presented by the Fellowship and thanked the loyal sponsors, brand partners and members for uniting in creativity. Alongside Chancellor Karoliina Saunders and Executive Board Members Michelle Griffin, Colin McAndrew, Simon Shaw, Andrew Barton, and Ashleigh

CREATiViTy

COSMOPROF ASIA 2023 SETS HIGH AT TENDANCE RECORDS UPON ITS HONG KONG RETURN BACK IN HONG KONG AFTER FOUR YEARS, ASIA’S LEADING BEAUTY AND COSMETICS SHOW ANNOUNCES REMARKABLE NUMBERS, COUNTING OVER 2,400 EXHIBITORS AND 65,582 VISITORS FROM 119 COUNTRIES AND REGIONS. Cosmoprof Asia and Cosmopack Asia proved a dynamic success yet again in the 26th edition, exceeding expectations and maintaining the exhibition’s distinctive position as the ultimate meeting point for beauty professionals, industry insiders and innovative brands in Asia-Pacific. More than 2,400 exhibitors from 44 countries and regions, 90% coming from outside Hong Kong, filled the 118,900sqm of show floor space this year. The show attracted 65,582 visitors from 119 countries and regions. This marked a remarkable 64% increase compared to the previous edition held in Hong Kong in 2019, and brought the visitor numbers close to the levels achieved in 2018, demonstrating the enduring appeal and global reach of the show. Significant increase were recorded from key Asian markets, including China, Indonesia, India, Malaysia, Philippines, Singapore, Thailand and Vietnam. Additionally, attendance from Europe remained steady, demonstrating the event’s consistent appeal to international audiences. The exhibition was appreciated by all stakeholders, who could find new launches and avant-garde solutions across the two main venues hosting the leading global suppliers and brands. Cosmopack Asia gathered global players from the supply chain, with the most renowned companies specialized in ingredients, machinery & equipment, packaging, contract manufacturing and private label. Cosmoprof Asia showcased the most innovative branded finished products for retail and professional distribution channels. Enriching the international appeal of the exhibition, this edition’s 17 country and group pavilions included Australia, China, France, Germany,

Hong Kong, Italy, Japan, Korea, Latvia, Poland, Singapore, Spain, Switzerland, Taiwan, Thailand, Türkiye and the USA. “We are honored to announce record-breaking numbers at Cosmoprof Asia 2023 in Hong Kong,” says Enrico Zannini, General Manager of BolognaFiere Cosmoprof and Director of Cosmoprof Asia Ltd. “This exhibition confirms its role as the perfect stage for brand companies, suppliers, retailers, importers, and distributors interested in new business opportunities in Asia. Together with our partners of Informa Markets we will work to create further business opportunities for companies and players of the Cosmoprof community in the region”. “We are delighted with the impressive turnout at Cosmoprof Asia and Cosmopack Asia this year, and thrilled to see so many old friends and new attendees make the 26th edition their priority. The two events were home to showstopping products, innovative services and cutting-edge technologies, while attendees also enjoyed expert sessions outlining the region’s future-forward trends, tips and trajectories. Hong Kong proved, once again, to be able to host a truly worldwide Cosmoprof edition and remaining the region’s most effective meeting place. We look forward to showcasing the best-of-the-best of the

industry here next year. ” said David Bondi, Senior Vice President – Asia of Informa Markets and Director of Cosmoprof Asia Ltd. Great satisfaction from international buyers Thanks to the esteemed buyers program, Cosmoprof Asia 2023 welcomed over 400 senior executives from 45 countries and regions including Australia, China & Hong Kong, Europe, India, Japan, Philippines, South Korea, UK and USA, out of which 200 were selected as Elite buyers representing C-level executives. Highly effective meetings were arranged throughout the fourday show, connecting suppliers and companies with shared interests. Positive feedbacks has been received from esteemed buyers, who have expressed their satisfaction with their immersive experience at the event. "I am deeply appreciative of the organiser for extending the invitation to participate in this year's buyer program. The exhibition showcased a diverse range of brands, and I was particularly impressed by the presence of niche perfumes and personal care brands. It was a refreshing experience, unlike anything I have encountered at other shows, and it truly excited me,” said Ms Chen Lihong, Procurement Director of Beijing Kailan Brand Management Co Ltd.

“WE ARE DEEPLY GRATEFUL FOR THE OPPORTUNITIES AND INSIGHTS GAINED AT COSMOPROF ASIA, AND WE LOOK FORWARD TO THE EXCITING JOURNEY AHEAD.” 24

• THE LEADING B2B EVENT DEDICATED TO ALL SECTORS OF THE BEAUTY INDUSTRY • BOLOGNA, ITALY FAIR DISTRICT • 21 – 23 MARCH 2024

• NEW! 21 – 24 MARCH 2024 • COSMOPROF.COM

Organized by BolognaFiere Cosmoprof S.p.a. info@cosmoprof.it

An event by

In partnership with

With the support of

A new world for beauty Bologna, Hong Kong, Las Vegas, Mumbai, Bangkok, Miami

Images// Brian Hayes.

SHABA 1 2 T H S C O T T I S H H A I R & B E A U T Y AWA R D S

The Grand Ballroom at the Glasgow Hilton Hotel was ablaze with style and sophistication as the crème de la crème of Scotland's hair and beauty industry gathered for the much-anticipated Scottish Hair & Beauty Awards (SHABA) on October 1, 2023. This annual event, hailed as Scotland's most prestigious in the industry, saw a record-breaking participation of over 400 salons and barbers from across the country. The SHABA Awards, renowned for celebrating excellence, innovation, and sheer talent in the hair and barbering sector, once again delivered a night of glamour and recognition. Attendees were treated to an evening of excitement, anticipation, and celebration as winners were crowned in various categories, showcasing the outstanding contributions of Scotland’s vibrant industry. In the highly competitive barbering category, the following establishments emerged victorious, standing out among the exceptional nominees. The winners chosen by the panel of judges including Alan Beak & Adam Sloan, represent the pinnacle of skill, creativity, and dedication within the Scottish hair and barbering community. Their commitment to excellence has not only set them apart but has also raised the bar for the entire industry. The SHABA Awards have become a beacon of inspiration for professionals and enthusiasts alike. This year's event not only celebrated the outstanding talent within the industry but also served as a platform for networking and fostering connections among like-minded individuals.

CONGRATULATIONS TO THE BEST IN SCOTLAND:

Sam Wall One to Watch Award: Robbie Kenny

Lifetime Achievement: Alan Edwards Alan Edwards Glasgow

Massage: Ellis Campbell, The Gin Spa Glasgow Day Spa: The Granite Spa, Aberdeen

Tanning Expert: Rachel Askew, Gloss Glo & Blo Apprentice Barber: Spencer Kinloch, Lovetts Apprentice Stylist: Jessica Oliver, Medusa Blow Dry: Katie Shirkie, Urban Hair & Academy Wedding Stylist: Ashley Nimmo, Allure Female Colourist: Caroline McKay, Kensington Hair Salon Wet Shave: Denise Fyvie, The Men’s Emporium Nail Artist: Rachel McLaren, Studio 10 Brow Artist: Ashley Crighton, Salon & Groom Lash Artist: Abby Johnstone, Diva Salon Barber Colourist: Lizzie Johnson, The Angry Barber Extensionist: Christopher Laird, November Collective Salon Design: November Collective Trainer: Ross Miller, MTA Education Beauty Therapist: Gemma Miller Cosmetic Practitioner: Colin Smith Medical Aesthetic Practitioner: Dr Emmaline Ashley Make up Artist: Murray Owens, The Beauty Shack Social media/influencer: Kyle Ross, Sovereign Nail Bar: Allure Hair & Beauty Beauty Salon: AJ Cosmetics Hair Salon: Emma Loen Glasgow Barber Shop: Aaron Michaels Barber: Peter Healy, Sovereign Grooming

Registration for SHABA24 opens on 5th January 2024

Female Stylist: Corinne Mcnaughton, Medusa Male Stylist: Christopher Laird

HAIRCON G LO BA L A R T I ST RY

INSPIRING CONNECTIONS

SHAPING THE FUTURE

22-24 JUNE 2024

H A IR C O N O₂ M A N C H E S T E R

JACK & THE WOLFE

COLIN MCANDREW

JOHN VIAL

KAROLIINA SAUNDERS

SALLY & JAMIE BROOKS

MANY MORE TO BE ANNOUNCED TICKETS ON SALE NOW! HAIRCON.CO.UK

The Misfits Schwarzkopf Professional International Creative Director// Simon Ellis @Thesimonellis The Creators// Tyler Johnston, Lesley Jennison, Grace Dagleish, Photography// Simon Emmett Assisted By Claudia Gschwend, Giovanni Mafrici.

NEW YEAR WHAT TRENDS ARE YOU ANTICIPATING TAKING OVER YOUR SALON THIS YEAR? WILL IT BE BOLD COLOUR PLACEMENTS? BUTTERY BLONDES? IS THE SHARP BOB MAKING A COMEBACK? WE SPOKE TO A HANDFUL OF TOP STYLISTS TO TALK ABOUT THEIR FAVORITE AND MOST ANTICIPATED LOOKS. 28

TRENDS OF 2024 TREND// SHINE LINES Mikey Noir, Bebop London, Alfaparf NextGen UK Winner 23 Mikey’s Vision for 2024: Wearable, effortless, naturally inspired.

and reflecting off the hair. This can

Colouring In: “I am loving being inspired by nature to create the unnatural. For example, my Alfaparf NextGen look was inspired by denim, the seaside, and the sky, and I utilised these natural blue hues that would fade out in a really natural looking way. “For placements, I am currently loving shine line colours. That means making horizontal stripes of colour through the hair, giving the illusion that a torch is shining

colours with a subtle fashion colour

be done beautifully to pair natural like a blue or green. Cuts Making the Cut: “Since the pandemic, which forced a lot of people to grow their hair out, created a trend of more wearable haircuts. These haircuts take a little more precision and effort from our part, but mean less work for the client in the end. Such as the classic French bob with some razor texture.” Finding Inspiration: “I look for inspiration within myself, and also from the people I get to work with here at Bebop. I find inspiration from different cultures, my friends from different backgrounds, as well as from the Queer community, of which I am part. We all are constantly inspiring one another.”

TREND// SUPERNATURAL COLOUR Amelia Evans, Hare & Bone Fitzrovia, Colour Director & Art team member Rihanna cherry reds, with bold colour blocking.” Cuts Making the Cut: “More fringes, more bobs. ‘90s/2000s inspired layered cuts. Trends are all full circle, so cuts are coming back from when I just started by hairdresser journey!”

Amelia’s Vision for 2024: Juxtaposition between the super natural and supernatural. Colouring in: “I think we are seeing a great divide between some clients wanting the hyper realistic, natural colours like the cowboy coppers and warmer, buttery blonds, with others leaning into the artificial colours like the

Finding Inspiration: “I tend not to look at influencers for inspiration, instead, I like to pay attention to runway fashion and just get inspired by the people around me!” Product Picks: Kerasilk Bodifying Foam: This is a super light, airy product that I love using for my clients with fine hair. You can use it for not just volumizing, but to make it more malleable, so even if you want to dry the hair smooth, it will keep the longevity of the style.

COLOUR TREND REPORT FROM BROOKS & BROOKS

TREND// 2000S BOUNCY BLOW OUTS Christopher Laird, November Collective, Ambassador for Remi Cachet, ghd.

As nature brings a host of stunning colours with the change in seasons, expect to see a beautiful spectrum of hair colour trends. Here, the team from Brooks & Brooks, London, offers its take on the shades that will dominate the coming months.

THE TREND// MARMALADE COPPER MEETS TANGERINE COPPER.

Christopher’s Vision for 2024: 2000’s. Maximalist. Revival.

see a lot of contrast happening again, even in our blondes.”

Cuts Making the Cut: “For cuts and styles, I am seeing the continued resurgence of the 2000’s blowouts and choppy layers. We are definitely going to see the length of hair get shorter and shorter!”

Finding Inspiration: “I am drawing a lot of inspiration from Victoria Beckham’s hair over the years, both from her 2000’s WAG Era as well as her present day look.”

Colouring In: “I am anticipating a lot of contrast and bolder colours. We are already seeing the comeback of coppers and reds, but I think we will begin to

Product Picks: Osis+ Schwarzkopf – Velvet. “I think we will see a lot more definition in our styling. This product is amazing for both adding texture, sleeking hair back and adding effortless

movement.” “For extensions, I think we are going to see the MiniTips get more and more popular again. My favourite extentions are the Elegance MiniTips by RemiCachet.” “For colour products, as we see a return to more vivid colours, I’m going to be reaching for Schwarzkopf VIBRANCE – ideal for semipermanent vivid colour, adds so much shine and condition in the hair.”

TREND// SLICK BACKS AND WET LOOKS Robbie Angiulli, Sonte Hair, Ffor Hair Ambassador Robbie’s Vision for 2024: Sleek, shine, gloss. Styling it out: “In fashion weeks this year, we saw a lot of designers inspired by the 90’s grunge with a lot of slick back and wet looks on the runway. So, I think we are going see a lot more of these wet looks in the mainstream.” Finding Inspiration: “I draw a lot of my inspiration from runway fashion, magazines, as well as pop culture and movies. Movies like The Barbie Movie made a huge impact on trends, so it is always worth keeping an eye on films.” Product Picks: For styling my wet looks, I love the Ffor Full Flex Foam and the FFOR Super Fly Fix. For colour, I am loving the Ffor Re:Bond Repair Masks, it is really easy to use, smells amazing, and does exactly what it’s meant for. I also love the Re:Fresh Colour Bond Masks, which are a great way for clients to refresh their colour at home.

This season’s copper has undertones of playful pink and yellow. This mischievous mix creates a delicate luminous tone will suit a multitude of skin tones and open up numerous possibilities.

THE TREND// ORTEGA BRUNETTE. The meteoric rise to fame of Jenna Ortega, has led to a rise in brunette requests. This season’s brunettes will be glossy and healthy but also incorporate the youthful edge with a grungier, grittier feel.

THE TREND// PUMPKIN SPICE. As colder weather creates a desire for heat, expect increased demand for warmer shades. Pumpkin Spice encapsulates this movement – it’s a warm brown containing hints of red and copper.

THE TREND// SATURATED TONES. The ultimate in beautiful, subtle colour, saturated tones come from a feeling of the dawn. These shades are as light as air. Think of the hair as a canvas on which you are creating a stunning watercolour.

THE TREND// SWITCH THE STITCH AND ADAPT YOUR PAINT. Creating change through dimension with artful placement will be a colour menu must this season. Balayage techniques featuring placements of deeper contrasting shades will give depth.

NEW YEAR TEXTURE CHECK-IN By JACQUI MCINTOSH

IN THE LAST FEW YEARS, THE CONVERSATIONS AND PERCEPTION OF TEXTURED HAIR WITHIN THE HAIR INDUSTRY HAVE COME ON LEAPS AND BOUNDS. WHILE THERE IS STILL A LOT OF PROGRESS TO BE MADE, I THINK SOMETIMES WHEN WE FOCUS ON THE NEGATIVE SIDE OF THINGS, IT TAKES AWAY FROM THE POSITIVES. SO, LET’S TALK ABOUT WHERE WE ARE, AND WHAT IS WORKING. These days, people are talking about Texture in a much more positive light than even if we look back to two or three years ago. Textured hair is now receiving the genuine respect that it needs, not just within the communities that work with Textured hair, but in the broader communities now as well. We are also seeing more diversity in terms of people who are entering Texture categories of hairdressing competitions. I think competition is very good because it shows that people are not scared anymore. They’re actually going out there and working with textured hair. Because there has been an improvement around the topic of Texture and diversity in hair, I think it has also opened up discussions and a better understanding of all natural hair textures, giving people of all ethnicities and hair types the confidence to demand more from their hairdressers and from manufacturers. And now, because of this demand, brands and manufacturers are taking Texture more seriously. Instead of seeing Texture as just a box to check, they are realising the importance of bringing Texture experts in to work with the brand, to advise and give guidance, so that the brand ensures they are truly working towards equity – using the right language, representing a diverse audience, and listening to the needs and demands of the Textured hair community. I think

stylists and consumers to know that we are here to help support your hair journey.

the consumer understanding is a lot better now, so they will not stand for ill-executed campaigns or uninformed brands, which is really encouraging brands to step up their game. As for Avlon, we have led the Textra movement in the professional hair world for 40 years in 2024. We have a portfolio of products that can support Textured hair across the spectrum, and that is a message that we are taking into 2024. Creating science-led products for all hair types and textures is just something that we do, and have done, without questioning, and we want to ensure that consumers and professionals see that in terms of our imagery, our education, our marketing and so on. We want

Talking Texture Trends Going into 2024 in terms of trends for Textured hair, I think it’s going to be all about the individual and capturing the essence of their personality. It’s really about giving clients the confidence and sensuality of working with their own image. If your client wants to work with their natural texture, that’s great, but if they want to break out of that, we as stylists should be able to support them in doing so. I think we are going to see a lot more experimenting with texture, whether it’s to soften it slightly to defrizz or wearing a lot more smoother styles but with movement and volume in there. I think curl definition will continue to be popular, and embracing frizz will be huge. Frizz is a natural characteristic of Afro hair, so let’s celebrate the frizz! In general, in 2024, I think we are approaching Texture in a more holistic way, paying more attention to individual diversity, and simplicity in movement. It’s about letting the individual embrace their hair and liberating and empowering them to wear it whichever way they want, and then helping them to achieve that end result in the healthiest and most ethical way possible.

“I THINK WE ARE GOING TO SEE A LOT MORE EXPERIMENTING WITH TEXTURE, WHETHER IT’S TO SOFTEN IT SLIGHTLY TO DEFRIZZ OR WEARING A LOT MORE SMOOTHER STYLES BUT WITH MOVEMENT AND VOLUME IN THERE.”

TIME TO ADD A NEW SERVICE? WITH BEAUTY TECHNOLOGY CONSTANTLY EVOLVING, YOUR BUSINESS NEEDS TO EVOLVE WITH IT. SO, IS IT TIME TO ADD A NEW SERVICE TO YOUR BEAUTY SALON OFFERING? BeautyFor have a wide range of products and technology that can help boost your revenue and bring more diversity to your offerings.

Pressotherapy & Thermotherapy These therapeutic techniques offer many health and beauty benefits, while offering your clientele a revitalizing and rejuvenating service, and visible results.

What is Thermotherapy? Beauty Thermotherapy, also known as heat therapy, involves the application of controlled heat to the skin for various therapeutic and cosmetic purposes. Digital beauty thermotherapy devices use technology to deliver precise and customizable heat treatments. Thermotherapy is indicated to activate blood circulation, encourage fat metabolism, to relieve muscular pain or stiffness and it is also very relaxing. Body temperature will rise as the temperature of the equipment is increased (maximum operating temperature is 55c). It has a therapeutic and relaxing effect on the body. As the body is warmed, the blood circulation increases and the skin starts to sweat. Waste will be removed as the body tries to cool down. It has 5 treatment zones, which allows to adjust the temperature separately from 0 to 62c.

What is Pressotherapy?

The Benefits of Pressotherapy • Lymphatic Drainage: Pressotherapy helps to stimulate the lymphatic system, promoting the natural flow of lymph fluid. This can be especially beneficial for reducing swelling, eliminating toxins, and enhancing the body's natural detoxification process. • Cellulite Reduction: The targeted application of pressure through pressotherapy can contribute to the breakdown of fat deposits, potentially reducing the appearance of cellulite. This makes it a popular choice for individuals seeking aesthetic improvements. • Improved Circulation: The rhythmic compression and release of pressotherapy aids in improving blood circulation. This can be beneficial for individuals with circulatory issues, helping to enhance oxygen and nutrient delivery to tissues. • Post-Surgical Recovery: Pressotherapy is often used in post-surgical care to accelerate the healing process, reduce swelling, and prevent the buildup of fluids. It can be particularly helpful after procedures like liposuction. • Relaxation and Well-Being: The massage-like effect of pressotherapy can promote relaxation and a sense of well-being. Many individuals find the treatment soothing and may use it as part of a self-care routine. • Body Contouring: By targeting specific areas with controlled pressure, pressotherapy can contribute to body contouring goals. It's often used in conjunction with other body shaping and toning treatments. • Recovery from Physical Activity: Athletes and individuals engaged in regular physical activity may use pressotherapy to enhance muscle recovery. Improved circulation and lymphatic drainage can help reduce post-exercise soreness.

Beauty Pressotherapy system is a therapeutic technique that utilizes controlled air pressure to stimulate lymphatic drainage, reduce fluid retention, and promote overall circulation. It is a non-invasive and painless beauty treatment, which stimulates and lymphatic and circulatory systems. Its compression system is designed to increase the venous and lymphatic flow, improving venous return. Helps to remove toxins from the body and to revitalize and oxygenate the skin. Allows to achieve weight loss, to define the legs, abdomen and arms and improve skin tones. The number of recommended sessions is 2-3 per week, but it can vary depending on the treatment and the results to achieve. Thus, a prior assessment of the customer is very important.

• Enhanced Product Absorption: Pressotherapy can enhance the absorption of skincare products. When combined with topical treatments, it may improve the penetration of active ingredients into the skin for more effective results.

How can you offer these services in your salon? • Weelko HighTech Air Pressotherapy digital Pressotherapy digital instrument with touch screen and four working programs. The suit is composed of boots, abdomen, arms and a blanket to store the wires. Ideal for improving circulation and easing fat removal through the activation of lymphatic drainage. • Weelko 2 in 1 HighTech Air Multifuncion Thermotherapy & Pressotherapy digital A multifunction digital instrument with a touch screen that combines two beauty treatments: Thermotherapy and Pressotherapy. The suit is composed of boots, legs, abdomen, arms and a blanket to store the wires. Ideal for improving circulation and easing fat removal through the activation of lymphatic drainage, as well as cellular oxygenation and muscle relaxation.

Check out beautyfor.co.uk for prices and more info!

WELCOME TO THE

HOUSE OF SASSOON SALONEVO VISITED THE BRAND-NEW FLAGSHIP SALON AND ACADEMY ON GREEK STREET, SOHO, LONDON TO CHECK OUT THE MAGNIFICENT BUILDING THAT WILL HOST THE NEW ERA OF SASSOON. ACADEMY PRINCIPAL AND EDUCATOR, JOSHUA GIBSON SHOWED US AROUND AND GUIDED THROUGH US THE EXPANSIVE AND MULTI-PURPOSE SPACE. What better way to celebrate Sassoon’s 70th anniversary, than to open a brilliant new space, encompassing everything Sassoon stands for: creativity, intensity, intricacy, and education. This new concept includes a salon, academy classes, theatre space, membership chair rental, an ambassador programme for independent Sassoon-trained educators to teach alongside the Sassoon creative team, salon education training programmes for local salons, and event space rental. We met Joshua at the beautiful reception area, which features a stunning handwoven chandelier, as well as a dedicated retail space, featuring products from O&M, Sassoon, and Oribe haircare. The space also features Sassoon’s tool of choice, which is Diva Professional. Joshua explained: “We chose this space, not only for its incredible location and expanse but also because of its history in education. Prior to us being here, it was the Conde Nast College of Fashion and Design, and before that, it was Central Saint Martin Fashion College as well.”

Joshua then led us through the bustling Sassoon salon, with its modern and minimalist design, featuring Takara Belmont chairs and backwashes. The floor was exceptionally busy for a rainy Tuesday afternoon, with clientele of all ages and styles, and Sassoon stylists homing in on the masterpiece in front of them. The space also has dedicated stations and spaces for Sassoon members to rent spaces on a freelance basis. Flowing through the salon, we then arrived in the state-of-the-art multimedia theatre space, which can hold up to 120 members for hair and fashion shows, or can be used as an education space. On the day we arrived, we were lucky to have a sneak peek behind the scenes of the Sassoon Creative Team’s Spring collection. The multipurpose space had been morphed into a photography studio, with the perfect lighting and set up to capture brilliance. We can’t wait to see the collection come to life. We then visited the first, second and third floors, which each held full classes of students. In each superbly laid out classroom were students of all ages, nationalities, and backgrounds, working

“WE ARE WORLD-RENOWNED IN LEADING THE WAY IN HAIR INNOVATION THAT GOES BACK 70 YEARS, BUT OUR NEW SPACE SETS OUT OUR FUTURE.” diligently to finesse the art of hairdressing and hair colouring. We met students in the midst of their 30-week diploma, an in-depth course covering every aspect of hairdressing, including an NVQ Level 3 qualification for those who pass. We also popped our heads into the 24-week Sassoon Diploma course, recognised worldwide as the ultimate in modern hair education. This class is a popular course for international students who want to learn the foundations from the best of the best. Sassoon also offers many options for qualified hairdressers, such as three- and four-week salon intensive courses, Comprehensive and Postgraduate courses, as well as ABC courses in cutting and colouring, which are available in lengths from two to five days. Another course that was being held the day we visited was Sassoon’s Collection course, designed to help stylist achieve their personal best while being inspired by Sassoon’s latest collection. Whatever your goals, strengths or weaknesses as a hairdresser, Sassoon has in-person courses available to suit your needs, whatever they may be.

It's clear that every space has been thought out carefully and painstakingly, to ensure it’s functionality and practicality, while still looking sleek and stylish. For example, the classrooms feature Gigli & Massimo portable stations that can be easily moved around, or tucked to the side, depending on the day’s lesson plan and class size. The electrical outlets are attached to the ceiling, rather than the floor, to avoid tripping hazards in a busy space, and the Diva Pro tools are easily stored at each station, with their magnetic fittings seamlessly snapping onto the metal station, so nothing is lost or stepped on. Joshua said: “We are world-renowned in leading the way in hair innovation that goes back 70 years, but our new space sets out our future. It will be our new home for many years to come and we look forward to welcoming clients, students, models and guests to share in the excitement of our new journey and the next chapter of the Sassoon story.” Whether you are a stylist looking for a London base, a seasoned stylist looking to fine tune your skills, or completely new to hair, and want to get the best start possible, Sassoon is the place to be.

“WE LOOK FORWARD TO WELCOMING CLIENTS, STUDENTS, MODELS AND GUESTS TO SHARE IN THE EXCITEMENT OF OUR NEW JOURNEY AND THE NEXT CHAPTER OF THE SASSOON STORY.”

Keegan shared his three most requested styles at Sassoon, and how Diva tools help him to achieve them.

The Sassoon Signature Bob Our signature bob style which to get the correct finish requires a very good wrap and tension dry. The Atmos Atom dryer is great for this and allows the hair to swing and fall into place beautifully.

Straight or curly finishing For our clients who love additional finishing, the Gold Dust straightener is our go-to. The rounded barrel design gives a high shine and bevels the ends of the hair perfectly.

DIVA PRO 3

THE GO-TO TOOL

FOR SASSOON

The Shake/ Shag Style The shake/shag style is also very popular. Our clients love this look as it allows them to wear their hair in its natural texture. The diffusers that come with the Diva dryers allow us to dry the hair in its natural state quickly and with great control leaving more options for dressing out the hair after drying.

IN LIGHT OF SASSOON’S RECENT LAUNCH OF THEIR NEW SOHO SPACE, WE WANTED TO KNOW WHY THEY CHOSE DIVA PRO FOR THEIR TOOL BRAND OF CHOICE, AND HOW DIVA HELPS SASSOON STYLISTS CREATE THEIR ICONIC PRECISION, FASHION-FORWARD FINISHES. Joshua Gibson, Academy Principal and Director for Vidal Sassoon said: “We chose to work with Diva Pro Tools because of their attention to detail in terms of design and use of best-in-class technologies. The tools from Diva such as the Atmos Atom dryer are made with high-quality materials and while designed for hairstylists, the equipment equally lends itself to ease of use by consumers. It felt a perfect fit for Sassoon in both the look and the operation.” Both Sassoon stylists and students have access to the best of the best in the Diva range, and any impressed clients can purchase Diva tools at reception as well. Joshua said: “The House of Sassoon classrooms including our salon space have been fitted with an Atmos Atom dryer and Gold Dust Straightener in every styling position. We also hold the full range of the Diva Stylers including every size of tong, wand and also the multi waver which is available to our students in the Beginners Diploma Course through to our stylists using at Fashion week.” We also spoke to Keegan, Creative Director in the Soho Salon, about his thoughts on the Diva

tools. I asked Keegan what qualities he looks for in styling tools, and how the Diva tools live up to his expectations. He said: “I look for reliability and comfort. The design of Diva tools is chic and compact which makes them easy to use and they look fantastic in the salon.” Keegan shared his favourite tools out of the Diva collection. He said: “The Atmos Atom is an incredible dryer. It is lightweight and powerful enough for all hair types. My clients always comment on it. Especially the design and size. “I really like the Gold Dust straightener. The digital swipe temperature control panel navigates through the temperature quickly. The straightener glides through the hair beautifully making the experience feel more effortless.” As Sassoon is all about precision and detail, I asked Joshua how Diva tools help him achieve that polished and perfect Sassoon style. He said: “It is the innovative design elements of Diva tools which complement the Sassoon philosophy of effortless, sophisticated hair.” •

sassoon-academy.com

Double up with maximum power & shine. Ceramic plates infused with the heat conductivity of gold plus Macadamia, Argan and Keratin conditioning for super smooth professional styling. Let your creativity shine.

divapro.co.uk 37

DESPITE A TOUGH ECONOMIC OUTLOOK AND THE ENDURING COST-OF-LIVING CRISIS, THE HAIR AND BEAUTY INDUSTRY REMAINS BUOYANT WITH THE POTENTIAL TO THRIVE. WHILST PEOPLE ARE PREPARED TO CUT DOWN ON MORE EXPENSIVE LUXURIES, A VISIT TO THE SALON IS ONE LUXURY TOO FAR WHEN IT COMES TO ECONOMISING.

BOOST YOUR BUSINESS IT’S TIME TO EXPAND YOUR HORIZONS

The salon is important to people. Not just because it makes clients look sensational, it’s vital to their sense of well-being and mental health. The salon offers much needed respite from the pressures of everyday life. It allows clients to indulge in a little ‘me-time’ and it’s a relatively inexpensive luxury compared to many other indulgences that have had to be put on hold until things get better. The evidence is clear and that’s why hair, beauty and spa treatments are continuing to flourish in very challenging circumstances.

It's time to embrace new opportunities That said, many salons are facing challenges too. Rising energy bills, high inflation and increasing business costs are impacting on profits. For this reason, salons need to evolve and embrace new opportunities, and there’s no better way than introducing spa treatments, and there’s no better time than now. As client’s increasingly seek out heightened pampering experiences that alleviate stress

and fatigue, reenergise the senses, and achieve outstanding skincare results and a more youthful complexion, spa treatments are contributing to their health and well-being. Meanwhile, body treatments promote relaxation and wellness and this combination syncs perfectly with the effects already enjoyed by clients visiting the hair or beauty salon. “Clients visit the hair and beauty salon to look and feel amazing,” says Phytocéane UK MD Fiona Peerless. “Therefore, it makes perfect sense for salons to introduce spa treatments. Why lose clients

“THE FUSION OF BEAUTY AND SPA SERVICES CREATES A HOLISTIC APPROACH TO PERSONAL CARE, AND IT OFFERS CLIENTS A ONE-STOP DESTINATION FOR REJUVENATION AND RELAXATION.”

to an alternative venue to receive these treatments when you can offer them in one place, at your salon? Introducing a compact spa brand like Phytocéane enables salons to effortlessly expand their range of services, which not only increases client loyalty and spend, it also boosts sales and profits from treatments and retail sales.”

Phytocéane – the simple way to boost profits from spa services As a compact spa line created by the worldrenowned Phytomer Group, Phytocéane presents 6 facial and 8 body and massage treatments that give professionals a highly effective menu that’s both simple and profitable. Supporting the treatment menu is a concise range of 45 formulations for the face and body, as well as a bespoke ‘Botanique Collection’ that promises a sensory experience based on nature. “The beauty of Phytocéane is that salons can start small and build without compromising on quality,” continues Fiona. “Unlike many spa brand offerings, salons can manage their investment with a small treatment menu, like facials for example, and expand as they grow without the huge buy-in that many brands require. With a heritage built on natural, wild and organic ingredients, Phytocéane is present in luxury spas and beauty outlets around the world but in the UK, we’ve made it possible for salons of all sizes to embrace the opportunities that spa treatments bring in a more manageable way.”

Created by a team of 30 researchers who are passionate about nature and dedicated to skin and skincare treatments, Phytocéane products and treatment protocols are expertly crafted with over 60 natural ingredients to deliver exceptional results, while meticulous monitoring of each step in the production process ensures quality, safety and efficiency – all while respecting the environment. Fiona Peerless:“The fusion of beauty and spa services creates a holistic approach to personal

care, and it offers clients a one-stop destination for rejuvenation and relaxation. By introducing Phytocéane, salons can expand their range of services, allow clients to indulge in spa treatments and open up new revenue streams from existing clients, while attracting new ones.” Discover more at www.phytoceane.co.uk/ for-professionals or call exclusive UK & Ireland distributor Beauty & Skincare Essentials on 01892 750 850 for product, treatments and training information.

NAVIGATING THE BEAUTY INDUSTRY

NEW COLUMNIST, ACCLAIMED LIFE COACH JO IRVING SHARES HER JOURNEY FROM BEING A SUCCESSFUL STYLIST, TO NOW COACHING STYLISTS TO FIND SUCCESS. LET’S GET TO KNOW JO!

By JO IRVING About Jo My career in hair started at the age of 16, driven by a passion for creativity. Even as an eight-year-old, I was cutting my grandad's hair for some extra pocket money. Growing up in a family of entrepreneurs, I always knew I wanted to be my own boss. At 20, I won a Prince's Trust award, allowing me to open my salon in Scotland before offering bridal hair at Gretna Green and after having my first child at 23 I have been pivoting my business to work around my growing family ever since. Spotting a gap in self-development for stylists, I founded the 'LoveHair Tribe,' a community offering support, teaching, and mentoring, whilst also working all over the world styling bridal hair. It’s a long story, but essentially, I got really burned out and unwell. I now know that this was because of my determination to prove myself – as a young mum and a hairdresser there are a lot of stigmas to overcome and like many hairdressers, I worked all the hours to prove I could do it all. Coaching & Retreats I went on a yoga retreat and it changed my life. I realised how important and impactful this work is, especially for creatives. The experience prompted me to establish stylist retreats in Ibiza and delve into extensive training, including life coaching, business coaching, brand development, and even a 200-hour Meditation Teacher training in Bali. My coaching follows professional guidelines, but always adds a touch of the mystical, something I believe creatives crave. My coaching is all about empowering hairstylists and beauty industry professionals to authentically reach their fullest potential without succumbing to burnout. I firmly believe that internal alignment is

as crucial as business acumen. My retreats focus on pillars of growth—rest, laughter, adventure, community, sharing, exercise, nutrition, and creativity. The upcoming UK retreat in January is open to all creative business owners, emphasising personal and business needs while incorporating sustainable growth practices. The Loft The Loft was born from an idea I conceived in Bali in 2018, inspired by creative co-working spaces globally. It houses a salon, beauty room, co-working space doubling as an event venue, fitness room offering yoga, Pilates, and meditation, and a coaching hub. Monthly coaching events, termed the Monday Club, foster a relaxed and supportive networking environment. Resolutions & Goals for 2024 Setting goals is crucial, but I advise anyone to check in on themselves. If you are always writing the same ones each year without achieving them, it’s time to start asking yourself why. For those with clear goals, break them into manageable steps, scheduling them as non-negotiable events. Small, consistent steps prove more effective in the long run. So instead of big goals, ask yourself if how you are currently living and running your business feels good. Are you getting where you want to be? What actions you are taking that are stopping you from feeling successful? What are you currently thinking, doing or saying that got you here? What habits do you need to lose and what new ones do you want to cultivate to bring you more success and more joy? Get practical, chunk the goal down into smaller steps and start plotting them in your calendar – do not move them!

Know your goals, but not sure how to meet them? Here are some tips from Jo: Shaking Off Burn Out For burnt-out salon owners, immediate action is crucial. Conduct a business audit, honestly assessing tasks that can be delegated. Define your ideal work-life balance and structure your business around it, setting boundaries to safeguard it. Whether through delegation, altering hours, or contractual adjustments, it’s key to prioritise your well-being to prevent burnout. Becoming A Better Leader Ask yourself what does being a more supportive leader mean to you and what will it take from you to make it happen? Schedule time for this. Being supportive isn’t a hug on a Monday and a team meeting once a month – it takes time and consistency. Ask your team what they need from you and see how it can align with your business. Growth For growth-minded salon owners, start with a comprehensive overview of your business, identifying growth opportunities and areas needing attention. Clarity on financials is key, working closely with an accountant for strategic planning. Engage a business coach to overcome mental barriers and ensure alignment with your values before investing energy into growth.

WITH TWO DECADES IN THE INDUSTRY, DEMETRI HAS HAD MANY DIFFERENT ROLES, FROM STYLIST, SALON MANAGER, AND EDUCATOR. TODAY, HE IS THE GB TRAINING MANAGER FOR DYSON HAIR PRO AND THE EMEA BEAUTY LAB MANAGER. LET’S GET TO KNOW DEMETRI, AND DYSON TOO! Demetri shared a bit about his journey: “I have been in the hairdressing industry now over 20 years, starting as apprentice, becoming a stylist, then Salon Manager and then Educator. I joined Dyson back in 2020 as the Beauty Lab Manager for our flagship store in Oxford Street and then I was promoted to Beauty Labs manager for Great Britain, and recently to Europe, Middle East & Africa Beauty Labs Manager. “Our Beauty Labs are experiential spaces that allow our shoppers to come and get a full wash and blow dry with our Beauty Technology and learn how to get the most of our technology all whilst receiving a fabulous wash and blow dry by our fully qualified stylists.” Demetri took us for a tour around Dyson’s flagship shop on Oxford street, and up to the unsuspecting Beauty Lab. The Dyson flagship store is right in the heart of Oxford street, surrounded by iconic shops like Selfridges and Harrods. As you walk in, you can see all of Dyson’s innovative technology, from their internet ‘breaking’ hair tools, to all of their other groundbreaking products, from vacuums to fans, and more. We were led up a staircase at the back of the shop, and taken up to the Dyson Beauty Lab, where clients can receive services and try out the best of the best in terms of Dyson’s professional hair products. Demetri told us about the brand’s evolution over the years, and how it has made a name for itself in the professional hair world: “Dyson launched the iconic Supersonic professional with a strong understanding

of what where the frustrations of professionals. Noise, weight, speed, control and came to market with a remedy of the supersonic. Again, with the birth of the Corrale we didn’t stop listening. We engineered the Corrale to combat all of the constraint of conventual straighteners. We don’t launch products for the sake of it. We launch products to remedy issues and create tools for the betterment of the users.” Demetri is an exceptionally busy man, whether he is managing the Beauty Labs here, and across Europe, Middle East and Africa, travelling across the UK educating salons and stylists on how to achieve the best styles and get the best results from Dyson Pro tools, to educating on stage at expos and pro beauty events. Demetri explained why education is so important to the Dyson brand: “We go to great lengths when we launch our new innovations to make sure they come with a complete 360° approach to learning and landing our key technology messages from our great TV commercials highlighting our technology, to our MYDYSON app that links all of YouTube content on how to use the tools and give tips on how to achieve some great looks. As well as great content on our social platform from some of our amazing ambassadors.” Whether Demetri is in the Hair Lab, or educating from salon to salon across the UK, working with the Dyson ambassadors, or working on set on Dyson campaigns and shoots, he gets to speak with thousands of different stylists and salon owners, receiving feedback for the

DEMETRI DEACONJONES

“WE DON’T LAUNCH PRODUCTS FOR THE SAKE OF IT. WE LAUNCH PRODUCTS TO REMEDY ISSUES AND CREATE TOOLS FOR THE BETTERMENT OF THE USERS.”

LOCATION// LONDON

SALON//

DYSON BEAUTY LAB

YEARS CUTTING// 20+

Demetri Deacon-Jones

STYLIST FOCUS 43

tools, and reporting back to the brand, so they can improve and adapt the tools. Demetri said: “From my conversations with other hairdressers and session stylists, they have fedback that they can rely on the tools they fit in to every scenario. For example, we have all been in situation where you’re on a shoot with limited plugs and turning looks round in a short time you need something you can go straight to and trust that it’s not going to damage the model’s hair, be charged and ready to use. “It has to be the all-round versatility and adaptability of our machines. The supersonic for example comes with five attachments that are engineered for all hair types so when you’re on set you have the one machine, but it gives you a plethora of opportunities to create all your looks with the complements of attachments. The Corrale gives you 40 mins cord free run time at full performance but the option to switch between three different heat temperatures making it again suitable for all hair types.” Being the guy in the know, we hoped Demetri could give us a teaser of what we could expect from Dyson in 2024. He said: “Next year is going to be filled with some fabulous new release you will have to stay tuned to see more.” •

“WE GO TO GREAT LENGTHS WHEN WE LAUNCH OUR NEW INNOVATIONS TO MAKE SURE THEY COME WITH A COMPLETE 360 APPROACH TO LEARNING AND LANDING OUR KEY TECHNOLOGY MESSAGES”

DEMETRI’S TOP THREE STYLES TO START 2024

The Bouncy Blowdry Big voluminous blow dries are always my staple favourite! Big, bouncy, curly blowdries scream festive party season ready. What better tool to create these other than the iconic Dyson Airwrap or Super Sonic!

The Textured Bent Wave This is another great look for winter season. Creating these effortless bent waves with the Corrale means that you can go from day to night with a simple top up, thanks to the cord free versatility.

Go Big or Go Home As I am such a fan of big hair, I love a diffused curl look, giving that height and structure with no heat damage, means you are always ready to pound the runway or party the night away!

GOLD DUST MULTI-WAND Create loose voluminous curls, drop curls, or corkscrew curls with just one wand. Comes with interchangeable attachments to create endless types of curls and cater to numerous styles.

£149.99// divapro.co.uk

DENMAN DELUXE D90L TANGLE TAMER ULTRA These brushes are not only premium quality, scratch proof, and durable, but their trendy full wrap prints makes them fun and easy sells in the retail section!

£12.75// denmanbrush.com

FFOR RE:BOND MASK Build back strength from the inside out with this powerful leave-in conditioning treatment packed full of all-important plant-based natural peptides. Helping combat any damage that may have been caused during the colouring process.

£60.00 // fforhair.com

ACUT ABOVE SCHWARZKOPF PROFESSIONAL BONACURE SCALP CARE

Supercharge your hair’s future with NEW Bonacure Scalp Care formulas powered with Superfood Complex from Schwarzkopf Professional

shop.schwarzkopfprofessional.co.uk

WAHL HI-VIZ TRIMMER The Hi-Viz Trimmer features Wahl’s proprietary wide T-Blade that provides enhanced visibility, allowing barbers to get into the details even in the hardest to reach places. The blades feature a diamond-like carbon coating ensuring precision cuts.

£197.99 // wahl.co.uk

ANDIS GALAXY

Andis introduces the Galaxy series which combines the lightweight Cordless Envy® Li Clipper and the Slimline® Pro Li Trimmer in a stunning Galaxy duo-tone finish. Available individually or as a combo, the Envy® Li Clipper is designed with a slim, ergonomic grip and a slim lightweight profile the Slimline® Pro Li Trimmer is finely-tuned for ultra-close detailing.

andis.com

PHYTOCEAN YOUTH SHIELD SERUM This serum combines a blue micro-algae and trio of natural antioxidants to protect the skin from the effects of time and visibly reduce the signs of aging. Day after day, the appearance of wrinkles fades, skin texture is smoother, and the complexion’s glow is enhanced.

£55.25 RRP// salon price £28.73 + vat// phytoceane.co.uk

4545

FALCO ADVANCED PROFESSIONAL HIGH-SPEED DIGITAL HAIR DRYER Our most advanced professional hair dryer yet. It has been carefully engineered to be our quietest dryer ever. Crafted in Italy with premium materials, FALCO’s cutting-edge engineering and high-performance, long-life, high-speed motor ensure superior air flow, air pressure and unmatched efficiency.

£300.00 // babyliss.com

KERASILK ESSENTIALS - REPAIRING SHAMPOO A gentle cleansing shampoo infused with Biomimetic Silk & Hyaloveil®. 100% vegan formula nourishes and moisturizes while restoring the natural balance of smoothness and strength.

kerasilk.com

DYSON CORRALE™ STRAIGHTENER Style cordless with the thermal performance of a corded straightener. For longer sessions, simply style with the cable in hybrid charge mode. Flexing plates shape to gather each section, so you can style with more control and less heat. Switch between three precise heat settings to suit your client’s hair type and desired style

dyson.co.uk

“THE NEXT GENERATION” FEATURE IS ALL ABOUT SHINING A SPOTLIGHT ON SOME OF THE UP-ANDCOMING ARTISTS IN THE INDUSTRY, LEADERS OF THE NEW GENERATION OF HAIRDRESSERS, AND THE MOVERS AND SHAKERS, WHO ARE BREAKING NEW TRAILS IN THIS EVERCHANGING INDUSTRY.

PHOEBE CARRARO AGE// 24

LOCATION//

SOUTH LONDON

SALON//

NXTGEN SEAN HANNA

YEARS CUTTING// 3

Phoebe Carraro

For the first iteration of our fresh faces, we have the 2022 Sassoon Scholarship Winner, 2023 Clubstar Art Team member, and 2024 F.A.M.E Team Finalist, Phoebe Carraro. At just 24, Phoebe is already making waves in the industry, and grabbing attention with her creative flair. So, let’s meet Phoebe! Phoebe explained that it was her natural love and flair for anything creative that drew her to the hairdressing industry. She said: “I was very fortunate in my childhood and teenage years to have already been close to some of the hairdressing legends, including Sean Hanna, Skyler McDonald, and Anthony Mascolo. I always thought of their craft and inventiveness as inspirational, but I hypothesised that hairdressing would be way too difficult for me to learn, so I spent this inspiration in the form of drawings, paintings, and sculptures. This developed my passion for photography, and again I am extremely

advantageous here in that my dad (Mauro Carraro) has been a photographer for his entire career. Even better, he has been a hairdressing/fashion photographer for the last 30 years.” Phoebe was fortunate to have support from her dad and was able to assist with many photoshoots at the old TIGI studios in Battersea. She said: “This was my first real experience of creative hairdressing in its raw form, and I was truly captivated by the industry ever since. I went on to do a university degree in Sculpture at UAL whilst I was also working at Sean Hanna Salons as a receptionist, this helped to keep up my connections in the hair industry whilst also developing my very own artistic ambitions and techniques.” Phoebe could not wait to get into a salon full-time, and when she finished university, she trained to become a fully-fledged hairdresser within nine months. She said: “I wouldn’t change a single bit of my timeline so far as every single bit of experience in

“ONE PIECE OF ADVICE FROM ME FOR ANYONE CONSIDERING GETTING INTO HAIRDRESSING IS TO MAKE SURE YOU SHOW THE WORLD EXACTLY HOW EAGER YOU ARE ABOUT THE NEW CRAFT YOU ARE ABOUT TO LEARN!”

every aspect (whether that was photography, assisting, university, writing) has been completely invaluable and I use all of these skills every single day.” Phoebe did her training at Sean Hanna Salons, where she was taught the fundamentals of hairdressing, as well as supported Phoebe’s goals in pursuing her more creative ventures. She said: “The directors at Sean Hanna are extraordinarily nurturing and supportive, and I have been very blessed to have been mentored full-time by Sean, Sky, Yesmin, Lloyd, and Tomm. The experience during this period was infinite – the more time, interest, passion, and integrity I gave, I wholly received this back in education and inspiration from my mentors. I genuinely could not have had a better start in my professional hairdressing career.” Phoebe also attributes a lot of the opportunities that have come her way to the Fellowship for British Hairdressing. She said: “I received their annual Sassoon Scholarship in 2022, and I feel this was sincerely a game changer and absolute career booster for me. I spent the year re-learning everything I knew about haircutting, and they without a doubt live up to the immense reputation that their education has worldwide. I would not have anywhere near the control and dexterity that I currently have when it comes to cutting hair without their education, and this has also transpired into hair styling since I have practised more and more. This scholarship was also sponsored by Denman, meaning I received a full kit of Denman brushes and combs – all of which I still use today as my main kit! “Another opportunity that The Fellowship provided for me was being a member of the ClubStar Art Team of 2023. It was one of the best experiences ever to be a part of a team that was growing in education, strength, and creativity.” Phoebe continued: “Another major opportunity is thanks to L’Oréal and their support for student and graduate fashion shows. L’Oréal is able to put together utterly exciting teams and lead hairdressers to style the hair of hundreds of models and the shows have been an astounding experience for me where I have gained industry friends, connections, and a wealth of knowledge.”

PHOEBE’S CAREER GOALS Short Term: • Become a member of The Fellowships F.A.M.E team. • Become a finalist for a British Hairdressing Award. • Complete Colour Specialist Degree at L’Oréal. • To assist more of my hairdressing idols. • To improve my hairdressing Instagram account. Long term: • Reach directorship level within my salon group. • One day receive a nomination for British Hairdresser of the Year. • To be able to support The Fellowship for British Hairdressing by giving back to the community with education and inspiration.

PHOEBE’S ADVICE “One piece of advice from me for anyone considering getting into hairdressing is to make sure you show the world exactly how eager you are about the new craft you are about to learn! The more you give with your passion and your hunger to learn, the more you will receive back and the more opportunities you will come across. You must work hard and take every opportunity you can, and it will all pay off very soon!”

PHOEBE’S HEROES

Title// Structure. Hair// Phoebe Carraro. Photography// Mauro Carraro.

PHOEBE’S TRENDS Haircuts: Layered Cuts! (The Butterfly, The Wolf Cut, The Messy Bob) Colours: Sassoon Inspired Panels! “I love this juxtaposition, people are allowing a lot more movement and unrestricted styles into their cuts, yet they are still keeping solid lines and structures with colours. It makes an overall deep and beautiful demeanour in current hair trends.”

PHOEBE’S PRODUCTS

“I have an extremely long list of hair artists that inspire me! This is because I believe that inspiration needs to come from everywhere!”

• L’Oréal Dia Richess Pure tones – “I love to mix a little bit of .20 directly into red colours for an added “oomph” and I love to put it on top of blondes for an intense purple that doesn’t stain blue!” • L’Oréal Pro Curl Expressions range – “I use the mousse, the gel, and the second-day spray when I am diffusing naturally curly hair in the salon.” • Leaf Scissors – “The razor they have developed is so easy and comfortable to use, and I love that their razor and texturizing scissors can be adapted for lefties!” • Denman Brushes – “The Denman Head Hugger brushes are my absolute go-to for big bouncy blow dries. I can get the perfect amount of tension with these, and they produce a beautiful shape in the hair for a modern curly blow dry.”

• Skyler McDonald • Anthony Mascolo • Angelo Seminara • Emmanuel Esteban • Sally Brooks • Mark Hayes and Daniel McCourt from Sassoon • Silvestre Finold • Efi Davies • Jordanna Cobella. “The elements that all of these hair artists have in common is; their hard work and perseverance, everything is executed to a perfectly skilled quality, and they are total all-rounders – mastering everything they put their minds to. I thoroughly admire every aspect of their work and creativity.”

C RE A T ING T HE P E R F E C T

STYLING STATION {WITH TAKARA BELMONT} AS CLIENTS SPEND THE MAJORITY OF THEIR TIME AT THE STYLING STATION, AND AS A CREATIVE HUB WHERE STYLISTS AND COLOURISTS TRANSFORM THEIR CLIENT’S STYLE, THE STYLING STATION HAS AN ENORMOUS IMPACT ON SERVICE EXPERIENCES AND WORKING PRACTICES.

More than its role as a functional necessity, the styling station is where relationships are nurtured and the bond of trust between stylists and clients is forged. As a crucial element in the journey to self-care and confidence building, it’s where creativity flourishes and trends are set, and where artistic expression meets the aspirations of clients who want to look and feel sensational. The styling station is also an aesthetic focal point that contributes significantly to the salon’s design, ambience, and visual appeal and, like all things that affect client satisfaction and working efficiency, it has to be perfectly curated. Katie Fielder, Takara Belmont’s National Sales Manager explains: “The styling station is at the heart of every salon. Keeping it clean and clutterfree, ensuring ample space to give your clients enough privacy, and giving stylists sufficient space for all round access to their client, contributes to a positive service environment. The styling station needs to be welcoming and comfortable, and create the right mood so clients have an exceptional experience every time.”

Butchers Salon

Afloat RUVUA

Radio London

“BY CONSULTING OUR SALON DESIGN TEAM, WE CAN RECOMMEND LAYOUTS THAT MAXIMISE THE NUMBER OF STATIONS IN THE CONTEXT OF OTHER KEY SERVICE AREAS INCLUDING THE BACKWASH, RECEPTION AND WAITING AREAS, AND RESTROOMS.”

Get the layout and floorplan right As a vital constituent of the salon floorplan, styling stations should be positioned to optimise space efficiency. This means having the right number of styling stations per sq. ft to maximise the commercial potential from your space, with a min 3ft/1.5m radius around to ensure that clients are not crammed in, and stylists have space to work. Katie Fielder: “By consulting our Salon Design Team, we can recommend layouts that maximise the number of stations in the context of other key service areas including the backwash, reception and waiting areas, and restrooms.” Design and select for success As an integral part of salon design, selecting the right styling chairs, mirrors and styling units is crucial to setting the scene on a visual, functional, and emotional level. When it comes to styling chairs, they not only reflect your design and colour scheme, they are also imperative for comfort and all aspects of the salon service. “Clients spend almost all of their

Aco Salon, Vixen & Blush, JapanLondon

time sitting in the salon,” says Katie. “Styling chairs need to look amazing, but they also need to be supremely comfortable, versatile, and functional. “The salon is a demanding workplace, so salons need reassurance that their chairs will withstand the rigours of constant use without breaking down or degrading over time. This is especially important for business, as downtime caused by broken chairs loses money. Plus, a repair or replace approach is bad for sustainability and the environment, as well as being more costly in the long term.” With different base options, a wide range of upholstery colours and textures, customisable features and a diverse range of designs, Takara Belmont’s reputation for world-class quality gives salons complete confidence. Additionally, in the very unlikely event of an issue, all parts and service are readily available through their nationwide dealer network, which is not always the case with cheaper, inferior equipment. Equally important, styling units can be affixed to walls, or facing each other in more open settings.

PALETTE, Bleach on Colour

SP O T L IGH T ON T AK AR A BE L MON T S T YL ING UNI T S

“The important thing is to make sure that there’s enough storage to stow tools away after use, as this keeps the station neat and tidy. To maximise space, shelving units also provide additional storage and even allow for product displays to boost retail.” Meanwhile, whether they’re integral to the styling unit or a standalone fixture, mirrors are essential. Aside from the obvious function of clients being able to see their transformation take shape and giving stylists a crucial view to help them create, mirrors also enhance communication by promoting eye-toeye contact and positive interactions. Boost service opportunities and business potential Equipment innovation means it’s possible to create styling stations that expand service opportunities and boost profits by providing a complete hair care experience at the styling station. “Innovations such as the RS Swing and Yume Oasis can locate highend backwash experiences at the styling station,” continues Katie. “And when it comes to colour, scalp care, conditioning treatments and other chemical processes, Roller Ball F’s mobile or wall-mounted versions elevate colour outcomes at the styling station, while Spa Mist II also allows for scalp care, hand conditioning and other spa-style services to be served in one location.”

Cassia Bring sophistication to space conscious settings with Cassia’s black or white worktop options, gold foot detailing, and optional dryer holder. Zen Mirror This elegant unit is available in single or double standalone, or a single wall-mounted version to adapt to any salon space. With an integral dryer holder, tailor to your interior from wood laminate options.

Hair Cut Pit, Japan

Takara Belmont, Japan

Creating the perfect styling station affordably As a key feature in every salon, Takara Belmont’s range and 0%, zero deposit Finance Lease Scheme means there’s never been a better time to elevate the styling station in a more affordable and tax efficient way. “As clients visit the salon for respite as well as amazing hair care services, our innovative 0% Finance Lease Scheme means salons can invest for the future with our world-class equipment in complete confidence.” •

Rhea Mirror With black or white marbled worktops, leg detailing and optional pullout dryer holder, this double facing stying unit is a real centrepiece that’s stylish and highly functional.

Discover Takara Belmont equipment at https://www.takarahairdressing.co.uk/ Learn more about Takara Belmont’s 0%, zero deposit Finance Lease Scheme here https://www.takarahairdressing.co.uk/finance

Noe Tton Attache

Newly launched

Yume noble and ixi To experience our backwashes, visit one of our showrooms.

Wiz Goko

Setting standards of contemporary design, first-class functionality and pure luxury since 1921

www.takarahairdressing.co.uk

LEEDS

{EVO IN THE CIT Y}

THIS UNSUSPECTING METROPOLIS IS BURSTING WITH CREATIVITY AND SPIRIT... AND FANTASTIC SALONS THAT ARE LEADING THE WAY.

Westrow House Academy is a 5,000 sq ft, four-floor, multi-awardwinning centre of educational excellence, with £1m investment poured into this arm of the Westrow business in 2014 as a dynamic statement of the brand’s dedication to education. An educational home to everyone, at all stages of their career, it houses a working salon, three creative studios, along side two theory and life skills studios. The Academy is proud to have 20 internal and external world-class educators and 18 NVQ/VTCT-qualified assessors at the hairdressing education helm, housing up to 240 students and delivering apprenticeships to

WESTROW HOUSE ACADEMY // 161 BRIGGATE THE TOOLS Cloud Nine, Wahl THE PRODUCTS Revlon Professional, Fabriq, Avlon, Foila, American Crew, Wahl THE FURNITURE Maletti THE BOOKING SOFTWARE Salon IQ

more than 100 independent salons within a 60-mile radius. Education takes a personalised approach encompassing philosophy, concept, implementation, re-evaluation, recognition, and reward. The Academy is also proud to deliver Hair Professional Standards (HPS) Levels 2 and 3 in Hairdressing and Barbering, teaching practical and theory skills and bespoke internal education courses, and is an approved VTCT centre, delivering private courses and nationally-recognised qualifications. Government-funded adult education courses were also secured during lockdown, offering opportunities to individuals looking to change careers.

Westrow House Academy has also been named as one of the Fellowship for British Hairdressing’s Centres of Excellence. Co-owner Steve Rowbottom said: “Becoming a Centre of Excellence for the Fellowship for British Hairdressing is a massive achievement. It is something we are really proud to be associated with. I have striven to bring creativity to the North, breaking that North – South divide. With Westrow House Academy, you have the best facilities, products, educators, and support, so now, stylists don’t need to travel south for quality.”

TOWNHOUSE // VICTORIA GATE THE PRODUCTS Townhouse THE BOOKING SOFTWARE Townhouse app // townhouse.co.uk

Founded by Juanita HuberMillet, the goal of Townhouse was to elevate the nail salon experience. Now with 33 locations and growing, Townhouse has revolutionised the nail industry, and risen the standards of what it means to be a nail salon. We thought we would check out Townhouse’s Leeds location. Situated in the stunning Victoria Gate shopping centre with neighbours including The White Company and Neom, Townhouse Leeds, Victoria Gate is the ultimate nail care retreat.

With Townhouse’s minimalist yet luxurious aesthetic, and iconic manicure bar, you can’t miss it when walking through Victoria Gate. Clients can check in on digital screens, then once sat at the nail bar, they can peruse the Townhouse Colour Library of colours, finishes and shapes on the build in tablets in the nail bar. Juanita told us: “With the fast-growing trend of self-care and personal investment, people are increasingly aware of the importance of taking

care of themselves, both physically and mentally, and are willing to invest in products and services to help them achieve this goal. “Customers are increasingly seeking unique experiences that are tailored to their individual preferences, and they are willing to pay more for this level of service – which is why we offer a range of buildable and customisable treatments to suit everyone, from a quick change of polish to luxury treatments, nail art and non-toxic extensions.”

RUSSELL EATON SALON// BOAR LANE THE TOOLS Cloud Nine, ghd THE PRODUCTS L’Oréal Professional, Kerastase, Pureology, Aveda, Oribe, Nioxin, Wella, Viviscall THE FURNITURE Takara Belmont THE BOOKING SOFTWARE Salon IQ

Barnsley Location

Celebrating their 15th anniversary in Leeds, Russell Eaton Salon is known for treating clients to an A-list experience, where their creative stylists and colourist offer transformations in the most comfortable and luxurious of environments. In celebration of their 15th anniversary, Russell Eaton Salon is moving! Just a short walk away from the previous flagship salon, main shopping quarter, and train station, Russell Eaton’s flagship salon will provide the ultimate hair experience. Robert Eaton said: “While we

loved the space we were in, after 15 years, we thought it was time for a new image and a bit of a revamp of the salon. So, the opportunity came up to take over an existing salon space nearby, and we loved the location, and we took the chance to reinvent the brand and give us a new image and new style.” What is especially special about this move for the Russell Eaton team, is that the salon space they are moving into, was the very salon space where Russell Eaton began his hairdressing journey nearly 50 years ago.

“In creating the space, we worked with a designer called Simon Mitchell, who designed our Barnsley salon as well, bringing his ideas and our ideas together – creating a really individual space, and a great experience for our clients. I think as there are fewer and fewer salons on the high street, we wanted to do our best to make an impact not just in Leeds, but across the country! “We have put a lot of energy into creating a brilliant space and completely new design, we can’t wait to share it with our loyal clients in Leeds.” Leeds Location

Photography// Gost Productions

LAS VEGAS {S A L ON A BROA D}

POPPY & THE WILDFLOWER COLLECTIVE, SUMMERLIN EST//2020// 2022.// @POPPYCOLLECTIVELV// @WILDFLOWERCOLLECTIVELV // BRANDS// KERASILK/ UNITE/ DYSON

WHEN YOU IMAGINE THE GLITZ AND GLAM OF LAS VEGAS, A CALM, SERENE, AND EARTHY SALON ISN'T THE FIRST THING TO COME TO MIND. YET, THE POPPY AND THE WILDFLOWER COLLECTIVE SALONS ARE THERE, TO REFRESH BOTH VEGAS' LOCALS AND VISITORS. Step out of the hustle and bustle of the Las Vegas strip, and you will find the idyllic neighborhood of Summerlin, with cute and funky businesses like Las Vegas-native Cena Jordan’s Poppy Collective and Wildflower Collective. Cena Jordan’s salons are everything the Las Vegas Strip is not. They are airy, calm, and nature-inspired. These modern and elegant, yet unpretentious salons have made waves in the Las Vegas community, becoming the go-to salons for the cool, modern Las Vegas locals. After the success of The Wildflower Collective, in early 2022, Cena made the jump to open a slightly larger sister salon, The Poppy Collective. The Poppy Collective features a large salon space, a healthy retail section (with both hair and lifestyle goods,) as well as a hidden oasis of a coffee bar, called Palm Sugar Coffee, making it a daily destination, whether you want a haircut or not! Poppy and Wildflower’s team is formed by a collective of talented, hand-picked stylists and colorists who are ever so passionate about their craft. The lovely Kayla Barranger sat me down for a beautiful hair treatment and blowout. A Chicago

native, Kayla is relatively new to the Las Vegas community and has found working at Poppy to be a blessing. She said: “It is like a sisterhood here. I have made so many new friends, as a 35-year-old woman, that I will probably have for the rest of my life. Unlike a lot of salons out there, when you want in here, people smile and are welcoming. There is no hint of rivalry or competition. Cena really did handpick all of us, based not only on our skill but our vibe and attitude too.” Everything within Poppy Collective and Wildflower Collective feels intentional and on brand, from the lush plants, and the neutral-toned salon furnishings, to their custom wildflowerprinted foils from Foil Me Foils. Unite hair products are a favorite in the salons, and as part of the #unitefamily, some of the team members have

even had opportunities to take part in Paris Fashion Week styling teams. Extensions are a popular service in Poppy and Wildflower and Covet & Mane is their go-to brand, for their range of expertly sourced, carefully crafted, naturallooking hair extensions. For in-salon treatments and haircare, Kerastase is a favourite, and they will often run days like “Fusio Dose Days” where they offer complimentary Kerastase Fusio Dose treatments for every customer booked in. Fortunately for us, the day we visited The Poppy Collective just so happened to be a Fusio Dose day, which meant that a bespoke treatment was added to my blowout, leaving my hair looking exceptionally healthy and moisturised, even in the desert heat of Las Vegas.

“IT IS LIKE A SISTERHOOD HERE. I HAVE MADE SO MANY NEW FRIENDS, AS A 35-YEAR-OLD WOMAN, THAT I WILL PROBABLY HAVE FOR THE REST OF MY LIFE. 54

DESERT WORTHY BLOWDRY Kayla walked us through the Poppy / Wildflower steps to a perfect blowout.

Consultation & Wash / Treatments

"The first thing I did when you sat down was check out the condition of your scalp and hair. From there, I created a bespoke Kerastase Treatment and then used the Kerastase Symboise Shampoo and Conditioner, which treats the scalp and leaves the hair feeling nice and moisturized."

Prepping the Hair

"After towel drying the hair, I started to integrate our Unite products for styling and protecting the hair. I started by using the Unite Seven Seconds Detangler as a leavein. I used about eight to 10 sprays, and let it sit for a few seconds before brushing through. It’s such a beautiful product because it doesn’t feel heavy in the hair, the fragrance is really subtle, and it not only helps you achieve a shinier finish but is also a heat protectant. Then I went in with the Unite You Oil. I emulsified it between my fingers and then ran it through the mids and ends. It is going to help the blow dry seal down the cuticle, and give that nice smooth, shiny look.” ”

Drying

After all the prep, Kayla got to work with the blow dry. She used a round boar bristle brush and her Dyson Dryer. “The Dyson dryer does make a difference. The finish of the hair always is smoother, and the tool itself is so light compared to other brands, so doing a blow dry with a lot of hair is a lot more doable and less work on my arms. I am so used to my Dyson now; I don’t think I would want to use another Dryer.”

Finishing

I used our Unite Le: Play Hairspray, which is beautiful because it is so flexible, you can run your fingers through your hair, and it’s never going to hurt of get crunchy, it just gives a beautiful but natural-looking hold.”

FUN FACT The Wildflower Collective has an in-house cafe, called the Palm Sugar Coffee Bar, opened by Cena's husband. It's not just popular among clients, but is a regular stop for the healthconscious Las Vegas local. They can pick up their iced Fig Burnt Sugar Latte, and check out the boutique-like selection of retail, including the must have desert wide brimmed hat, cute mugs, candles, t-shirts, and other locally sourced, carefully selected, browse-worthy items.

BLUE TIT SALONS EST// 2011. LOCATIONS// 12. FURNITURE// TAKARA BELMONT, MALETTI, MODULO. INSTAGRAM// @BLUETITLONDON. BRANDS// OWAY.

{S A L ON F OCUS} BLUE TIT SALONS ARE A COLLECTION OF 10 AWARD-WINNING BOUTIQUE HAIR SALONS IN LONDON, WITH INCREDIBLE INTERIORS FORMING AN ATTRACTIVE AND CREATIVE HUB FOR ITS EXPERT STYLISTS AND COLOURISTS.

THE ETHOS

THE LAYOUT

Blue Tit started life in 2011, opening its first hair salon in the heart of Dalston in London. One of the earliest boutique salons to open on East London’s famous Kingsland Road, it quickly became the go-to hairdressers in Dalston for the area’s many creatives and musicians. They currently have 12 salons in total, Dalston, Clapham, Peckham, Brixton, East Village, Portobello, Brockley, Streatham, Crouch Hill, Greenwich, Leyton, and most recently, Woolwich. We spoke to Andi Hinteregger, the director at Blue Tit Salons about the inspiration behind the Blue Tit design. “All our salons have unique, individual designs. We like to take inspiration from the location the salon is situated in, and if the property itself has got interesting features then we try to work with them. “When we first opened, the aim was to create a living room-like atmosphere rather than one of a traditional hair salon. A comfortable and relaxed atmosphere is still on the forefront of our philosophy, combined with the highest possible customer service and well-trained stylists. Individual personalities will create a certain atmosphere in the salon and although we want to ensure the same quality of customer service across all salons, we also champion and encourage individuality - we don’t want everyone and every salon to be the same.”

“Since all salons have their own design, there are many different brands of furniture we are working with. The majority of our salons have Maletti and Takara Belmont chairs - they are of incredibly good quality. “For our sinks, we use EcoHeads to save water. We reduce around 1,350,000 litres of water wastage a year by using them. “We are the global creative directors of Oway - the Italian organic, biodynamic botanical hair care brand, which is the world’s first professional hair care, treatment and colour line made with pure essential oils, cruelty-free and with no toxic ingredients. “Oway has recently launched their own furniture line called Modulo. It’s really beautiful and all sustainably designed and hand crafted within the Oway factory in Bologna, Italy.” 

“WE ARE THE GLOBAL CREATIVE DIRECTORS OF OWAY – THE ITALIAN ORGANIC, BIODYNAMIC BOTANICAL HAIR CARE BRAND, WHICH IS THE WORLD’S FIRST PROFESSIONAL HAIR CARE, TREATMENT AND COLOUR LINE MADE WITH PURE ESSENTIAL OILS, CRUELTY-FREE AND WITH NO TOXIC INGREDIENTS.”

GROWTH When Blue Tit Salons opened their doors, the economic climate was somewhat different to what it is today. Andi continues: “We opened the doors to our first salon in Dalston in 2011. It helped that it was just the end of the recession and East London was thriving. Not long after we opened our salon in Clapton where our Blue Tit Academy is based. We had our friends working with us and it was a very fun but hard-working environment. “Soon we realised the benefits of opening a salon in an area just before it was up and coming. That way we could negotiate fair rent deals and arrive in areas before our competition. “The key was the atmosphere in the salon. Not only for clients but also for our colleagues. I could go on much longer about the growth in the first couple of years, but the main thing was really about having fun at work!” The Royal Arsenal Riverside, with its picturesque riverfront and ongoing development, sets the stage for the 12th Blue Tit salon. Following the success of their Greenwich venture, Lee and John are eager to bring their brand of excellence to this dynamic locale. Led by Lee and John, this marks their second venture, following the successful launch of their Greenwich salon just two years ago. "Woolwich Arsenal is rapidly evolving with the introduction of the Queen Elizabeth Line, making it a central hub for professionals on the go. Just a stone’s throw from the station, our salon is perfectly poised to cater to the vibrant energy of the area’s thriving community."

“FOR OUR SINKS, WE USE ECOHEADS TO SAVE WATER. WE REDUCE AROUND 1,350,000 LITRES OF WATER WASTAGE A YEAR BY USING THEM.”

Lee, Co-Owner of Blue Tit Woolwich, is excited about joining the Royal Arsenal Riverside community. “We’re here for all hair types, and with our organic hair care brand Oway, we’re aligning seamlessly with the sustainable ethos of the Berkeley estate. "Oway, our chosen organic hair care brand, reflects our commitment to delivering top-tier services while championing the well-being of our clients and the planet." Lee and John prioritize creating an environment that reflects the essence of Blue Tit. “The salon’s design is crucial to us. We wanted to craft a space that’s both sleek and inviting,” they explain. The salon’s aesthetic complements the surrounding area, providing a haven for clients to relax and enjoy a personalized hair care experience." •

NEED TO KNOW FURNITURE// Takara Bemont, Maletti, Modulo ECO Heads PRODUCTS// Oway BOOKING SOFTWARE // Gappt - Blue Tit App

SCORPION ELEGANCE MORA STYLING CHAIR GOLD The Elegance Styling Chair offers a modern and sleek design to any salon with gold or rose gold decorative details that add to the aesthetic appeal.

GLITTERBELS ELEGANCE NAIL DESK Featuring a bespoke fluted, washable fabric, two drawers, two cupboards, and silver handles. Plus a free Glitterbels Builder Bel Gen Nail File is included in every order.

£746.50// Chrisandsons.co.uk

£259.00 // alanhoward. co.uk

BEAUTYFOR HIGHTECH AIR PRESSOTHERAPY DIGITAL Pressotherapy digital instrument with touch screen and four working programmes. The suit is composed of boots, abdomen, arms and a blanket to store the wires. Ideal to improve circulation and to ease fat removal through the activation of the lymphatic drainage.

£1055.00 + VAT // beautyfor.co.uk

FURNITURE EDITOR’S CHOICE MALETTI- SOLE CENTRALE 2P

TAKARA BELMONT YUME IXI BACKWASH

Designed by Elisa Gargan Giovannoni this chic styling unit is perfect for any minimalist or maximalist space. It features a painted metal frame (matt black or matt white) with matt gold painted feet. Glass top 10 mm thick (Purewhite or Pureblack) with central hole for mirror insertion. It’s also supplied with two double socket modules positioned under the top, and a double-sided mirror holder frame in painted metal (black or matt white).

A perfectly balanced combination of client-first luxury, superior ergonomics and precision engineering have transformed every day backwash services from the ordinary into the extraordinary. Featuring the gel-filled neck cushion and head pillows, thermostatic control and a dual-flow shower head with two waterflow settings, create new expressions of refinement and comfort with the new Yume iXi.

maletti.it

£5,900.00// takarahairdressing.co.uk

GIGLI AND MASSIMO GIGLIO CASH DESK Cash Desk with the front made in laminate, many colours available. Rear made in ennobled with one drawer and open spaces. Two measures available: GM101/160 and GM101/200.

gigliandmassimo.com

TAKARA BELMONT YUME NOBLE BACKWASH Unsurpassed comfort, refinement and support As worldleaders in backwash innovation, Takara Belmont sets a new benchmark for unsurpassed comfort and refinement with the latest iteration in its globally renowned Yume Series – the Yume Noble shampoo system. While Yume Noble’s special upholstery contributes to its affordability and enhances its style and tactile qualities, Takara Belmont’s 0% zero deposit Finance Lease Scheme means there’s never been a better time to upgrade.

£7,800.00 // takarahairdressing.co.uk

Location// Smith Town Studios. Photography & Project Art Director// William Henry. Costume Design// Yana Chaplygina. Tools Used// Diva Pro Styling. Products// Oribe.

BEHIND THE SCENES: INSIDIOUS ABOUT EDOARDO: Born in a small city within the Northern Italian region of Piedmont, Edoardo Colasanti followed in his mother’s footsteps as a hairdresser from the early age of 16, where his love for hair started by warmly welcoming loyal clients into her salon and sweeping the floor. After training professionally in Italy at the internationally recognized company Jean Louis David, Edoardo moved from Rome to London in 2016 to unlock his creative mind. Edoardo works at Trevor Sorbie since 2021 and he quickly became a Cutting Educator and a key member of the Trevor Sorbie Artistic Team along with finalising in countless prestigious awards.

EDUCATOR AND CREATIVE STYLIST, MEMBER OF THE TREVOR SORBIE CREATIVE TEAM, EDOARDO COLASANTI IS BURSTING WITH CREATIVITY AND INGENUITY, WHICH SHINES THROUGH HIS WORK – ESPECIALLY HIS LATEST COLLECTION. EDOARDO LETS US BEHIND THE CURTAIN TO SEE HOW INSIDIOUS WAS CREATED.

DAY TO DAY: “My daily routine undergoes constant shifts, yet it consistently revolves around my passion for hair, almost like an addiction. Whether I'm working behind the chair, engaged in personal projects, or jetting off to fashion shows, trade shows, and photoshoots, the common thread is always hair. It's the driving force that fuels my day-to-day pursuits.” BEHIND THE SCENES: Edoardo explained: “I’ve taken a unique approach to this collection, diverging from conventional sources of inspiration. While maintaining a connection to Trevor Sorbie's roots through sharp bobs and impactful images, I aimed to craft something distinct. The incorporation of intricate, colourful patterns and the deliberate choice to partially obscure the model's face add an extra layer of intrigue, elevating the collection to a captivating level.” He continued: “Crafting this collection required countless sleepless nights and weeks of meticulous preparation. Each model showcased a custom-made wig, carefully tailored to suit their individual characteristics. I dedicated a specific section of my room solely to the art of hairstyling, where I experimented and perfected the details of each wig. The mirror became an invaluable companion throughout the process, serving as a silent collaborator that echoed my thoughts and intentions. The creative journey was a symphony of spontaneity, allowing my mind to express itself freely in the moment.”

“FREEDOM IS KEY, DON’T LIMIT YOURSELF WHEN IT COMES TO EXPRESS YOURSELF AND RESULTS WILL COME!” 60

Photography// Liam Oakes

WANT TO CREATE A SHOW STOPPING HAIR STYLE THAT ADDS HEIGHT AND GRABS ATTENTION? DENMAN AMBASSADOR, BRANDON MESSINGER SHARES THE STEPS HE TOOK TO CREATE THIS GRAVITY DEFYING MASTERPIECE.

Model // Poppy Angel

STEP 1 Smooth the hair into a ponytail and smooth the crown using a D81 Style and Shine brush and secure with an elastic. STEP 2 Split the ponytail in two (upper and lower) and divide each one down the length into 5x sections using 4x cable ties. STEP 3 Use a D91 Back-comber to open the sections gently easing the hair to loosen and separate. STEP 4 Bend the ponytail back on itself and weave the last cable tie through the hair at the nape to secure. STEP 5 Repeat with the upper pony and arc the ponytail forward and secure behind the front hairline. STEP 6 Spray lightly for hold.

BRANDON ME SSINGER CYBER PONY

STEPBYSTEP 61

SESSION STYLING FOR MANY STYLISTS, BECOMING A SUCCESSFUL SESSION STYLIST, AND HAVING THE OPPORTUNITY TO WORK IN TV, MUSIC AND FASHION IS THE DREAM. BUT IS IT AS GLAMOROUS AS IT SEEMS? WE BREAK IT DOWN.

OVER THE

DECADES W ITH

A NDREW

BARTON

CELEBRITY HAIRDRESSER AND CREATIVE AMBASSADOR OF KEUNE UK AND RACCOON INTERNATIONAL, ANDREW BARTON HAS HAD AN INCREDIBLE CAREER IN THE HAIRDRESSING INDUSTRY. HE HAS BEEN BOTH IN FRONT OF AND BEHIND THE CAMERA. BUT FOR ANDREW, THE GOAL IS NOT JUST ABOUT FAME.. With over three decades in the industry, Andrew Barton has truly become hairdressing royalty. Over the years, Andrew has worked with some of the biggest celebrities in the UK (who spotted him in the Robbie Williams Documentary?) and swept the nation with one of the first makeover television programmes, 10 Years Younger. We wanted to get Andrew’s perspective on how the industry has evolved, and his insight on the life of a celebrity stylist. But to start, we wanted to know about how Andrew got into the hair industry in the first place. He explained: “Like many hairdressers, I wasn’t academic at school, but excelled in anything creative, Art & Design was my favoured subject. I was destined for Art School where I’d enrolled to become a surface pattern designer. I grew up in a working-class town and by the time I started Art School, I’d decided I’d had enough of school and wanted a job. Working in a hairdressing salon was attractive to me, but it had never been a desire to become a hairdresser. I completed a formal apprenticeship in a local salon with very high standards and I realised early on I had become

a surface pattern designer just working with a different fabric … hair!” He continued: “My humble roots (excuse the pun) gave me great foundations that have stuck with me ever since. I was taught about the vast industry that hairdressing is, and given the inspiration to aspire, they were great tools to fuel the skills I learned. I realised the hairdressing industry had a lot to offer and I was excited to explore, still today my most rewarding fulfilling day of the week is my day with clients in the salon at The House of Keune by Bloom in London.” So, how did Andrew go from the salon floor to the big screen? He explained: “Ambition drives goals and achieving goals is motivating. I’ve spent most of my hairdressing career working with salon groups and product manufacturers, and this has created opportunities for me to seize. Working with great teams of people has also been a huge motivation to drive me forward and explore opportunities like working in TV shows as a hair expert and with celebrities. This work has ensured I’ve had to learn different skill sets beyond

salon life. Ultimately my reward is about having a reputation for doing a good job.” That reputation brought Andrew opportunities like becoming the hairdresser for the TV hit, 10 Years Younger, where Andrew showed each episode’s guests how they bring out their natural beauty, and be their best selves, through just their hair. Andrew said: “The 10 Years Younger show was a great opportunity for me to showcase hairdressing as a service that everyone can buy into to improve how they look and how they feel about themselves. We all know that when someone has great hair they feel good and confident, their self-esteem lifts and life is ON! We filmed the show for over eight years with many series and the highlight for the contributor being made over was always the hair. It’s always a compliment when hairdressers thank me for the work that we did on the show to showcase hairdressing and the power hairdressers have to transform how someone looks and feels about themselves … it’s what we do every day in salons across the land. It’s why I love being a hairdresser.”

“NEVER ACCEPT 'OK' AS A STANDARD, IF IT MEANS IT’S NOT OK. IT CHALLENGES ME STILL TO ALWAYS PUSH THE QUALITY OF SOMETHING I DELIVER.” From being on TV, working with the hottest celebs, and seeing his name in countless magazines, Andrew has had it all. But when I asked Andrew about his biggest ‘pinch me’ moments throughout his career, it wasn’t all about fame for Andrew, it was about using his platform to give back. He explained: “There have been many moments that I’m grateful for and working with some incredible people and lasting friendships that have been made including the brands I work with as an ambassador Keune and Racoon Hair Extensions. “Being named British Hairdresser of The Year with my family and friends by my side and over 1,000 hairdressers cheering was without doubt a moment I’ll never forget. “Fast forward from that moment and now being The Hairdresser Ambassador for the Little Princess Trust charity that accepts donations of hair to be made into wigs that are then given to children who have lost their hair through cancer treatments. I’m proud to use my voice to support this great charity. “Recently I was awarded an Honorary Doctorate of Arts by Southampton Solent University the first time ever awarded to a hairdresser for services to the industry. That blew me away as it recognised what we do as hairdressers as an art form!” These days, what are Andrew’s highlights of his job? He said: “Having a choice in what I do has been a constant inspiration to my career. Each day is different from working behind the chair with clients, to sharing education with the great brands I work with and helping them to deliver their brand values and ethos. “Creating ABLE (Andrew Barton London Education) a comprehensive training scholarship programme delivered in further education to further develop hairdressing students and support college lecturers is a huge passion and I’m thrilled to be nurturing future talents of the industry on their journey.” Andrew has seen a lot over his career, a lot of change and evolution, in not just the hairdressing industry, but the world as a whole. I asked how the landscape of session/ celebrity styling has changed. He said: “Opportunities are endless with social channels and the world is smaller and more collaborative in many ways due to this. Artists do have a huge opportunity to get themselves noticed and their work through social channels and that’s exciting as in the past it was much about who you knew." Finally, I asked Andrew what advice he would give to young artists who look up to him and follow in his footsteps. He said: "Never accept 'OK' as a standard, if it means it’s not OK. It challenges me still to always push the quality of something I deliver.” •

BRING NATURE INTO YOUR SALON & SPA

NEW SUSTAINABLE DESIGNED PACKAGING

www.phytoceane.co.uk 65

HERE WE BREAK DOWN THE MAIN SECTIONS OF SESSION STYLING, FROM CELEBRITY STYLING, RUNWAY STYLING, TV AND EDITORIAL. IS IT ALL AS GLAM AS IT LOOKS? LET’S TALK ABOUT THE TRUTH BEHIND THE SCENES.

A Session on

Session Styling Red Carpet

JAY

TV, Music, Film

PINDER

London based hairstylist Jay (@hairbyjaayyy) is a go-to stylist for the red-carpet regulars of London’s elite. Jay told us: “With over 11 years of experience in hairdressing, my journey began with a passion for hairstyles seen in TV shows and films, particularly Hollywood glam! At 25, after networking in London, I took the leap to pursue my dreams in the big city and fortunately it has been a successful venture!” Jay has stacked clients such as Danielle Harold, Demi Jones, and many more British beauts. He said: “Red carpet and photoshoot styling presents a unique challenge compared to salon work. It involves personalised styling for the clients and events, considering angles, lighting and weather conditions if you are shooting outside. It is the most rewarding feeling making someone feel and look their absolute best, especially when you see the final look come together. What’s in Jay’s red-carpet kit? "Color Wow products for their excellent performance in helping achieve red carpet glam! For extensions, ClipHair and Milk + Blush are amazing and deliver impressive results.

LISA

FA RR A LL

As Schwarzkopf Global Ambassador, session stylist, and much more, Lisa Farrell has found herself both in front and behind the camera. “As a session stylist, I’ve been around the block for a while now. For me TV started as advertising campaigns then it was music videos, TV, and then film. My first big music video with a Grammy nominated artist was for Kendrick Lamar and SZA for the Black Panther soundtrack. I released a collection in 2016 which won numerous awards and it went viral especially in America, universities were buying the prints, it just exploded. The video director saw my work and his team contacted me to see if I’d be interested in working together and of course, the answer was yes." Lisa continued: “The main thing about being a successful session stylist is always being cool, calm and collected. We work in high pressure environments so we always need to have a plan B,C,D and E and be prepared for all eventualities. I think the biggest challenges is that being a session stylist does take over your personal life, the sacrifices that you make, the last-minute cancellations on plans those are probably the biggest challenges. Professionally you might be going somewhere and worried about a case not turning up or something not arriving in time – preparation is key, and you need to be able to think outside of the box for creative solutions.”

Ru n way

ADVICE ON ACHIEVING SESSION STARDOM

DA N ILO GI A NGR ECO Danilo Giangreco is the owner of Danilo Hair Boutique, and is a regular in the world of runway styling and fashion weeks. “Becoming a runaway stylist requires you to invest a lot of your time, I have assisted a lot of super talented people. I have always been attracted by the magic of the finished looks that walk the fashion shows,” said Danilo. “I always wanted to be a part of that world, I've always put myself forward for any assisting positions and worked a lot of hours/days for free, I saw it as an investment. I did give up my time for free but what I received in exchange was invaluable.” The best bit for Danilo is the buzz of being backstage: “There is something magical about the process of creating the looks. I love seeing the transformations happening right under my eyes! I always end fashion week season full of new ideas and inspirations, it's all stuff that I can translate into my salon work and when producing my photographic work.”

Editorial Styling ADA M GARLA ND Adam Garland is a global advocate for Authentic Beauty Concept, and a regular editorial stylist. “A week can see me work on editorial shoots, celebrity clients, advertising work and prep in the studio, all within seven days. Every day is different and comes with a new set of challenges,” told Adam. He recalled: “One of the early shoots sticks out. I walked into a hotel room with two barely dressed women getting ready to be shot in a bath full of milk!”

“FOR THOSE STARTING IN SESSION WORK, MY KEY ADVICE IS TO PRIORITISE NETWORKING. BUILDING CONNECTIONS AND RELATIONSHIPS IN THE INDUSTRY ARE CRUCIAL. STAY KIND, CONSISTENT AND HARDWORKING, BELIEVE IN YOURSELF AND SUCCESS WILL FOLLOW!” – JAY PINDER

The highlights? “I love research and creating mood boards. Often during the process of creating a hair mood board I will discover something new.” The challenges? “I live with a degenerative muscle wastage disease called muscular dystrophy FSHD, it has no known treatment or cure. Before I even think about work, I have to consider the environment the shoot will take place in and the intensity of the day. “Having accepted myself and building the confidence to talk about my condition has shown that people are willing to help and support me. By opening up I have been able to eliminate much of the stress I used to feel prior to the shoot day.”

“CONSISTENCY IS KEY, BE CONSISTENT AT BEING GOOD! BE CONSISTENTLY ON TIME, A TEAM PLAYER. BE CONSISTENT AT SHARPENING YOUR SKILLS, BE CURIOUS AND NEVER STOP LEARNING!” – DANILO GIANGRECO “TAKE TIME TO FIND A WIDE RANGE OF INSPIRATION, I THINK A LOT OF PEOPLE WANT TO FIND "THE NEW THING ''. FOR ME IT IS IMPORTANT TO SEE WHAT IS CURRENT AND MODERN. I WILL TAKE A CURRENT IMAGE AND REIMAGINE IT IN MY OWN WAY, CREATING SOMETHING TOTALLY UNIQUE.” - ADAM GARLAND “PUT IT ON YOUR VISION BOARD AND MANIFEST IT. WORK HARD. TAKE EVERY OPPORTUNITY THAT YOU CAN GET AND ALWAYS SAY YES. ASSIST EVERYONE THAT YOU CAN. DON’T COMPLAIN. MAKE SURE YOU’RE HUNGRY. THIS INDUSTRY IS FOR THOSE THAT WANT IT.” – LISA FARRALL

67 67

A Guide to

Freelance ARE YOU FEELING PULLED TOWARD THE FREEDOM OF FREELANCE? HAIRSTYLIST, EDUCATOR THE FELLOWSHIP CHANCELLOR, AND FOUNDER OF KSHD EDUCATION, KAROLIINA SAUNDERS HAS SEEN THE INDUSTRY FROM NEARLY EVERY ANGLE. HERE ARE HER TIPS FOR PRACTICAL SUCCESS. Becoming a freelance session stylist seems to be a career goal for many stylists these days, looking up to their heroes who jump from photoshoots to the red carpet. But there is a side of freelance styling that a lot of us don’t see – the finances, the time management, the nonstop hustle. So, let’s dive behind the curtain with Karoliina, and break down the realities of freelance. Financial “Becoming freelance, whether it's in session or behind a chair, you have to look at it as a business. You can't go into it thinking that you only need to focus on your craft. It's vital to also consider the business aspects like marketing, finance, and client management for a successful freelance career. Are there any tools/ support for freelance artists? Absolutely! Freelance hairstylists can access support through various avenues. Professional associations such as the NHFB and Hair and Barber Council or local hairstylist unions often offer resources, education, networking events, and sometimes even health insurance options for freelance professionals. Additionally, online platforms like forums, social media groups, or websites dedicated to hairstylists can provide community support, advice, and industry updates for freelance artists.” Finding Your Next Role “Stylists can enhance their visibility by leveraging social media platforms, creating a strong portfolio

showcasing their work, networking within the industry, collaborating with other professionals, and seeking representation from agencies or talent managers. Tools like LinkedIn, Instagram, professional portfolios, and industry-specific websites can also aid in getting their name out there. Additionally, attending fashion events and participating in educational workshops or seminars can help them network and showcase their skills.” Health, Wellbeing & Support “Freelance stylists can safeguard their health and financial stability by investing in health insurance and disability coverage. Creating an emergency fund for unforeseen circumstances and having a clear budget plan can provide a safety net. Additionally, setting up contracts with clients to secure payments and having a diversified clientele base can mitigate financial risks. Regular health check-ups and practising self-care to prevent burnout are also crucial for maintaining wellbeing in the long term.” Time Management As a session stylist, life is not as straightforward as filling up your column in the salon. What are the best ways to deal with time management and balancing your work/home life? Are there tools/ support/ people who can help? Time management as a session stylist can indeed be challenging due to the flexible nature of the job. Here are some tips:

1. Schedule Wisely: Plan your appointments and commitments carefully. Allow buffer times between sessions and travel days for unexpected delays 2. Set Boundaries: Define your work hours and stick to them as much as possible to maintain a healthy work-life balance. Although this is not always possible on a shoot, show and filming days. 3. Prioritize Tasks: Identify the most critical tasks for each day or week. Prioritize them to ensure the essential work gets done. 4. Delegate or Outsource: If feasible, delegate noncore tasks or outsource certain responsibilities to free up more time. 5. Utilize Technology: Use scheduling apps, reminders, or software to organize your bookings, appointments, and personal time efficiently. 6. Self-Care: Remember to take breaks and practice self-care. Balancing work and personal life requires maintaining your well-being. 7. Communicate Clearly: Establish clear communication with clients and agents about your availability, scheduling, and any limitations to manage expectations effectively. Finding the right balance might take time and adjustments, but with practice and perseverance, it's achievable.

Three common pitfalls that could invalidate your insurance as a freelance hairdresser AN INSURANCE EXPERT HAS SHARED TOP TIPS TO HELP FREELANCE HAIR PROFESSIONALS AVOID COMMON PITFALLS WHEN CLAIMING ON THEIR INSURANCE POLICY. Dan Dawson, Underwriting Manager at Ripe Hair & Beauty Insurance, said: “There are thousands of freelance hairdressers and barbers in the UK taking advantage of the flexibility that selfemployment provides. But whether you’re just starting your first side-hustle or a long-established pro, the job does come with risk. The range of accidental potential issues facing freelancers is vast, such as bodily injury to clients, equipment theft and property damage. “In most circumstances, making a claim against your insurance for any of these issues is very straightforward. However, freelance hair stylists can (and do) make mistakes that can seriously reduce the likelihood of a claim being paid, undoing the good work of setting up insurance in the first place. Claims can reach huge sums which without a valid insurance policy to protect them, owners may be jeopardising the whole future of their business. “Below are some common but lesser-known pitfalls when it comes to making a claim, to help avoid confusion or disappointment.” You didn’t report the issue quickly enough “Between scheduling appointments, managing your social media and perhaps even doing another job, we know that life as a freelancer is hectic. For that reason, when something does go wrong, it may be tempting to put the problem to the back of your mind and deal with the insurance claim at a later date.

“However, most insurers will require you to let them know what has happened as soon as reasonably possible (usually within a few days) and, where relevant, report incidents to the police within a specified timescale. Not doing so could jeopardise the success of your claim. You didn’t do a patch test “Cover for accidental bodily injury will typically be included in your policy. However, in order to be valid, most insurers will require you to have performed a sensitivity patch test on the client. This will need to be the exact substance applied during the service or treatment, at least 24 hours before performing it for the first time. It may be tempting to let clients skip their patch test in the interest of time or convenience, but it’s vital to stress the consequences of an adverse reaction.

You loaned equipment to a friend or colleague “We know that hair professionals offer a supportive network, so it may be second nature to let a friend or colleague borrow your equipment if theirs is out of action. However, you should double check your insurance documents in this instance. Many policies won’t cover equipment that’s stolen or damaged while on loan to another person unless you are also in attendance. Even if you have hired said equipment to somebody at a cost, it's unlikely you'll be fully protected should there be an issue.”

“IN MOST CIRCUMSTANCES, MAKING A CLAIM AGAINST YOUR INSURANCE FOR ANY OF THESE ISSUES IS VERY STRAIGHTFORWARD. HOWEVER, FREELANCE HAIR STYLISTS CAN (AND DO) MAKE MISTAKES THAT CAN SERIOUSLY REDUCE THE LIKELIHOOD OF A CLAIM BEING PAID”

Finding Freelance Freedom By SAMANTHA CUSICK

ONE OF OUR NEWEST COLUMNISTS, SAMANTHA CUSICK IS THE FOUNDER OF SAMANTHA CUSICK LONDON AS WELL AS STA STUDIOS, CREATIVE ARTIST FOR GHD HAIR, AND AMBASSADOR FOR YUV BEAUTY AND OLAPLEX. SHE IS PASSIONATE ABOUT BUILDING UP STYLISTS AND PASSING ON HER ADVICE AND WISDOM, AND NOW SHE CAN DO SO, EVEN MORE, THROUGH THIS FANTASTIC COLUMN EACH ISSUE! Get to know Samantha My journey in the hairdressing world has been a blend of precision colour and business savvy. Originally from Nottingham, where I completed all my training before making the move to London a decade ago, I was among the first in my generation of hairdressers to harness the power of social media, using it to share my voice, work, and passion. Social media played a pivotal role in putting me in a position to open my first salon in 2016 in Notting Hill salon at the age of 28. Samantha Cusick London is a balayage and colour specialist salon with three locations in central London, and the warmth I feel seeing them appreciated by our clients, the press, influencers, and celebrities is truly special. Over the past seven years, I've dedicated myself to refining my skills as a colour specialist and stylist while navigating the intricacies of business, leadership, and team building. Responding to our client's needs led to the second salon in Fitzrovia. Beyond hairstyling, my focus extends to creating communities that foster self-confidence and self-expression, ensuring the happiness and growth of my team and empowering our clients; the everyday woman. In addition to the salon, I've taken on various industry roles – Olaplex ambassador, Yuv Beauty

ambassador, creative artist for GHD, and advocate for Redken. These roles reflect my deep passion and understanding of the industry. Now, with lessons learned and experiences gained, I'm excited about nurturing the future of hairdressing on a larger scale. I refuse to stand still. As a woman navigating this dynamic industry, I hold onto my vision and values without compromise, aiming to leave a positive mark on the ever-evolving landscape of hairdressing.

4. Legal and Financial Preparation: Research regulations for freelance hairdressers and ensure you have the necessary insurance, set up a separate business bank account and familiarise yourself with basic accounting practices.

Creating space for freelancers Freelancers often bring a unique perspective and a fresh approach to hairstyling that can enrich the industry. Here is my advice on setting goals and finding success as a freelance stylist. 1. Build Your Brand: Establish a strong online presence through social media platforms. Showcase your work, define your unique style, and engage with potential clients.

7. Market Your Services: Develop a marketing strategy to attract clients. Utilise both online and offline channels, such as social media, local advertising, and word of mouth.

2. Create a Portfolio: Develop a professional portfolio highlighting your best work. Include a diverse range of styles and techniques to showcase your versatility. 3. Network and Collaborate: Attend industry events, collaborate with local businesses, and network with other professionals.

5. Pricing Structure: Determine your pricing structure based on factors like experience, location, and the services you offer. 6. Find the workspace that’s right for you AND your clients

8. Online Booking System: Implement an online booking system to streamline appointments. This adds convenience for clients and helps you manage your schedule efficiently. 9. Stay Updated: Keep up with industry trends, techniques, and continuing education. Attend workshops or classes to enhance your skills and stay competitive. 10. Client Communication: Foster clear communication with clients. Respond promptly to inquiries, provide detailed information, and create a positive and reliable reputation.

“BY RECOGNISING AND CREATING SPACE FOR FREELANCE AND SESSION STYLISTS, THE BEAUTY INDUSTRY BECOMES A MORE INCLUSIVE AND PROGRESSIVE SPACE, FOSTERING CREATIVITY, DIVERSITY, AND INDIVIDUAL EXPRESSION. THIS, IN TURN, LEADS TO A MORE DYNAMIC AND EXCITING LANDSCAPE FOR BOTH STYLISTS AND CLIENTS ALIKE.” 70

SCHWARZKOPF PROFESSIONAL SESSION LABEL THE JELLY Traditional gels are mainly made out of a huge amount of film formers, which is why they provide strong or extra strong hold. With added glycerin and hydrolysed corn starch, SESSION LABEL The Jelly provides a light and bendable hold that can be easily brushed out and allows a blowdry with brushes

schwarzkopf-professional.com

GAMMA+ G-TRONIC DUAL IONIC DRYER The digital hair dryer with infinite power. Its super powerful G-TRON Digital Motor, ensures a longer life than other pro hairdryers with traditional motors. It also offers increased pressure and airflow of 120m³/h to ensure professional performance. Also featuring Nano Silver Technology, meaning the grid coated in 999 Silver ‰, releases Ag+ nanoparticles.

£199.95 // gammaplus.co.uk

AUTHENTIC BEAUTY CONCEPT AMPLIFY MOUSSE Free from conventional artificial film forming polymers and silicones, AMPLIFY is a lightweight, medium hold mousse that boosts body and volume. It adds light grip to the hair, but leaves it manageable with a natural hair feel while it protects against blowdry damage, and offers heat protection up to 230°.

authenticbeauty concept.co.uk

KEUNE STYLE LIMITED EDITION FREESTYLE SPRAY We love the joys of a great hairspray. That’s why we developed N°86 Freestyle Spray. An all-round hairspray with 24-hour hold, natural shine and humidity protection.

keune.com

GREAT LENGTHS FASHION COLOURS The collection consists of 12 colours that stem from the inspiration of naturalness, preciousness and authenticity and allow people to daydream with colours inspired by nature and precious stones. The 12 colours are available in length 12’’, 16’’ and 20’’ for Great Lengths PreBonded, Pre-Bonded Mini and Tapes.

greatlengths.com

BEHIND THE BRAND

GREAT LENGTHS GREAT LENGTHS HAS BEEN CHANGING THE WAY HAIR EXTENSIONS ARE PERCEIVED SINCE 1992. FROM ETHICAL SOURCING, ECO-FRIENDLY PRACTICES, AND FOCUS ON HAIR HEALTH, THE BRAND HAS REVOLUTIONISED THE WORLD OF HAIR EXTENSIONS.

Creative Directors// Rick & Zoe Roberts, Photography// Richard Miles Hair// Jo Fox, Linda Thornton, Katie Hemming, Jade Hobster, Make-up// Roseanna Velin, Stylist// Robert Morrison

Since 1992, Great Lengths has aimed to make hair extensions the synonym for self-care, wellbeing, and ethical values. No longer did hair extensions need to be perceived as unnatural, harmful, uncomfortable, and unethical. The Great Lengths team told us: “We dream of bringing all women, especially those who love naturalness to discover the world of hair extensions and finally get the hairstyles they have always desired, customised upon their personalities. “We also dream of embracing hairstylists as Great Lengths Ambassadors to convey confidence and the conscious beauty carried by our hair extensions.” REMY Hair The hair used in Great Lengths extensions is sourced in India in a traceable, ethical and responsible way. One of Great Lengths’ trademark qualities is using Virgin Remy hair. This means that the cuticles in each piece of hair are aligned together and in the same direction from root to ends, as they would naturally grow from the scalp. Another important feature is that the hair has to be Double Drawn. This implies that the production process develops every extension using a selection of strands of the same length, granting that the final bundle has equal volume and length.

Here’s what makes Great Lengths stand out. The extensions are: • Premium quality. Each strand is gently processed (low and slow) to a variety of shades and tones, then expertly blended, to give clients the most natural and seamless results. The extensions are long lasting, as well as will not cause any damage to the clients natural hair or scalp with proper application. • Blended by Hand. Great Lengths hair extensions are handmade in Italy, and expertly blended, strand by strand, always respectful of the raw materials’ integrity. • Ethically Sourced. Great Lengths hair is sourced in India in a traceable, ethical, and responsible way. • Made in Italy. Great Lengths is fully respecting of human rights, local traditions, and ethical values. Every strand encapsulates experienced Italian craftsmanship, together with the application of increasingly state-of-the-art technology developed in the field of hair extensions and in their application. • Support Local Communities. The company is involved in many activities to support local communities and to give back to the communities from where the hair is sourced. • Providing hair to those who need it most. The brand’s partnership with the Little Princess Trust was an industry first,

“I’M SO IMPRESSED WITH THE LOOKS THE GL MASTERS HAVE CREATED – THEY REALLY THOUGHT ABOUT THE BRIEF AND CAME UP WITH BEAUTIFUL FINISHES THAT EMBODY THE SPIRIT OF THE GREAT LENGTHS CLIENT.”

allowing clients to donate their worn hair extensions, once removed, to the charity who use the hair to make wigs for children and young people experiencing hair loss from cancer or other illnesses. • Beauty & Self-Care First. The goal at Great Lengths is to help to empower women to feel like their true selves and find confidence in how they look and how they feel. • B-Corp Certified. Great Lengths is the first extension company to achieve B Corp status in 2022, a reflection of the companies dedication to use the business as a force for good, aligning with rigorous social and environmental standards. Changing Perception Great Lengths are not only committed to changing the wider perceptions of how we might expect hair extension brands to act, but also what we expect hair extensions to look like. This was the particular goal in their most recent UK & Ireland photographic collection, Perception. Featuring four dramatically different looks, Perception celebrates the diversity of Great Lengths and seeks to challenge the stereotype of extensions imagery by showcasing their remarkable versatility. Shot by iconic hair photographer Richard Miles with creative direction from award-winning hairdressers Rick and Zoe Roberts, Perception demonstrates the transformative potential of Great Lengths – not only for adapting hair length but for adding texture, volume, manageability, and colour to all hair types. From flawless silver-toned waves to perfectly-coiled Afro curls, the looks highlight the power of extensions to enhance individual beauty, while appearing natural and completely undetectable.

“EXTENSIONS CAN DO SO MUCH MORE THAN ‘EXTENDING’ NATURAL LENGTH.” 73

Perception was styled by Great Lengths Masters 2023 – Jo Fox, Linda Thornton, Katie Hemming and Jade Hobster – selected after a rigorous judging process, which saw entrants from all over the UK and Ireland showcase their passion and talent over several rounds. With creative input from Rick and Zoe, the stylists used their extensive Great Lengths expertise to create wearable, trend-led styles that invite the consumer to rethink their opinion of hair extensions. “Extensions can do so much more than ‘extending’ natural length,” says Joscelin McCourt, CEO of HB Collective, the home of Great Lengths. “And at Great Lengths, quality and ethicality is at the heart of our business. This campaign is about showcasing the beauty of Great Lengths and their ability to empower the individual, enhancing or transforming a style without the risk of damage. In these images, Richard has perfectly captured the confidence that comes from wearing our extensions, while Rick and Zoe’s direction feels fresh and vibrant.” Rick Roberts, Creative Director says: “Great Lengths is a forward-thinking, inclusive company and we wanted to capture that positivity in a collection of images that showcases the true capabilities of hair extensions. As well as creating looks based on length, we’ve also worked with texture, blending, layers and colour to challenge people’s perceptions of hair extensions.” Zoe Roberts, Creative Director continues: “I’m so impressed with the looks the GL Masters have created – they really thought about the brief and came up with beautiful finishes that embody the spirit of the Great Lengths client.” •

GL PRE-BONDED HAIR EXTENSIONS The most popular of our applications, perfect to add length, volume or colour effects. The ideal solution for people who are looking for premium hair extensions with an invisible and seamless application. GL TAPES Designed to create a fuller effect and long luxurious hair thanks to a fast application. Suitable for adding volume, length and color effects, they can easily work also for changing hairstyles and are a reliable basis for updos.

“GREAT LENGTHS IS A FORWARD-THINKING, INCLUSIVE COMPANY AND WE WANTED TO CAPTURE THAT POSITIVITY IN A COLLECTION OF IMAGES THAT SHOWCASES THE TRUE CAPABILITIES OF HAIR EXTENSIONS. AS WELL AS CREATING LOOKS BASED ON LENGTH, WE’VE ALSO WORKED WITH TEXTURE, BLENDING, LAYERS AND COLOUR TO CHALLENGE PEOPLE’S PERCEPTIONS OF HAIR EXTENSIONS.” 74

DEFINING EXCELLENCE IN THE WORLD OF HAIR EXTENSIONS FOR 30 YEARS www.greatlengths.com 75

TECH CHECK

MARKETING

FINDING SUCCESS TAKES MORE THAN JUST HAVING TOP-NOTCH SKILLS. BEING ABLE TO MARKET YOURSELF AND YOUR SALON IS A SKILL ALL ON ITS OWN. FROM GOING SOCIAL MEDIA VIRAL TO FINDING THE RIGHT SOFTWARE TO SHARE YOUR MESSAGE, WE GO THROUGH IT ALL!

JOIN THE SOCIAL CLUB Vivienne Johns, founder of The Hairdressers Social Club, offers social media courses for the hair and beauty industry. Here are a few tips! “When you stand in the middle of your salon, and you look around to every client, in every chair, with every stylist – what are they looking at? Odds are: their phone. And they are all scrolling on social media too. If you aren’t using social media to get in front of your own clients, other hairdressers and stylists will be, and you’re basically allowing them into your client’s phones, while your clients are in your chair!” Vivienne said: “Being an effective marketer for your salon doesn't mean that you have to go viral on every video, being a good marketer for your clients means that you understand what they want and what they need, and that you create content that reacts to the questions they are asking you in everyday situations. Those questions could be, how do I style my hair for

the office party? What can I do in the bathroom of the office party to fix my hair that got rained on between home and the party? I would call that reactive content.” Vivienne recommends being visible on a wide range of digital platforms, as to not ‘Put all your eggs in one basket.’ She said: “The thing is, you don’t own your followers on Instagram or TikTok, so if the worst thing happens – if your account gets deactivated or hacked, you could lose everything – your communication link to all of your clients. That’s why I recommend creating a lead magnet – perhaps offering a discount or extra service for anyone who fills out a form with their contact info (email and phone number). This is data you can then have, so you can ensure no matter what happens, you have your healthy database you can get your message out to.”

“BEING AN EFFECTIVE MARKETER FOR YOUR SALON DOESN'T MEAN THAT YOU HAVE TO GO VIRAL ON EVERY VIDEO”

HOW SANTIAGO GETS SEEN

“HAVING TO RUN A COMPANY AND A GROUP OF PEOPLE IS NOT ONLY ABOUT MAKING MONEY, BUT TO TRY AND CREATE A UNITED COMMUNITY” 76

Santiago Figueroa London is a cosy and community focused Aveda salon in London, known for its close-knit team and creating a home away from home for its clients. Owner Santi shared how he uses Treatwell to help get his brand name out there. “Having to run a company and a group of people is not only about making money, but to try and create a united community where we all come together and support each other so that we all grow organically and successfully together,” said Santi. Because the salon is based on the first floor, they cannot rely on footfall to bring customers through the door. Santi said: “Any online platform we have available to us, we make use of, from Google, Instagram, Facebook, and so on. “Treatwell has played a big part in our business growth, from new clients discovering us through their incredible marketplace, to making it easy for our clients to rebook and get rewarded directly through Treatwell, without affecting your businesses revenue. The fact that clients get a reminder directly to their phone app or text message is a great way to confirm their booking. Thanks to Treatwell, we get hundreds of new clients every month, and what I love about it, is that you are only paying a fee whenever you get a new client, so in a way, you know that you are getting a return for your business every time you pay them a small fee, instead of spending thousands of pounds on advertisement without the certainty of any return.”

TAKING ON

TIKTOK

Looking for some emotional, satisfying, and oh so scroll worthy content on TikTok? Well, let us put you on to hair system replacement Tok. AKA @novocabelohair. With 160K followers, and 2.8M likes, and one of NHBF’s top 20 influencers of the year, Rob Wood of Novo Cabelo tells us about finding TikTok fame, and the dos and don’ts. Check out Novo Cabelo’s TikTok and you’ll find hundreds of videos of clients’ emotional journeys of finally finding confidence through their hair. It’s the feel-good content that gets you hooked into apps like TikTok. But creating content like this is not as easy as it looks. So, what’s Rob’s advice? “First thing is watching what other people are doing, and learn and practice the filming and editing techniques. There are a lot of people who are out there that have been creating content for years, and it becomes second nature, but it’s definitely not as easy as it looks. “Second, really think about what you want to say with your channel. A lot of people blur their personal lives and work passions together. It’s great to give your viewers a glimpse of who is behind the lens, but without a consistent theme, you won’t catch attention. So, consistency is key.” How to grab attention? Rob says: “Well, it’s about engaging yourself with other people’s content, and asking yourself, what is grabbing me about the videos I am watching all the way through, as opposed to the ones I scroll past? One swipe of the video and it’s gone forever. The truth is, you need to grab your viewer in the first three seconds, so think carefully about how you use those three seconds. To me, it’s about balancing working with the trends and the trending sounds, while still being authentic to you and your brand.” TikTok don’ts? Rob said: “Don’t just blindly follow others. Get inspiration from others, but don’t just copy others, because it won’t be authentic. Also, don’t underestimate the importance of good lighting and good sound. You don’t need to spend a fortune on gimmicky ring lights and things, but you should ensure your content is crisp and clear.”

FIND RE:LAXATION,

WITH FRESHA Founder of re:lax skin studio in London,Katie White shared why digital marketing was essential in the growth of the business – especially with the help of Fresha. Katie explained: “re:lax is a business that was built on social media, particularly through our Instagram account. We have built a real community there with our clients and prospective clients and we find marketing via social media such an important tool to ensure that our team's bookings stay busy and so that our clients can keep up to date with the latest news at the studios, such as new treatment offerings, new team members and competitions. Sharing our knowledge and educating our clients is such a large part of our ethos at re:lax and we share weekly videos on social media about our different treatments, who they're suitable for and what they do to help our clients make the most informed choice for their skin's needs when picking their treatment.” Why was Fresha the go-to software for re:lax, and how does it help even busy business owners find relaxation? Katie said: “I was recommended Fresha by my friend and fellow salon owner Tina Michael of Shoreditch Nails. I had used other online booking software in the past, but I found it had missed the mark in many areas. Fresha is so intuitive and makes it easy to keep in touch with our community, manage the bookings of our salon in Hackney and in Borough Yards simultaneously and it compiles fantastic monthly reports for different areas of the business, including which treatments are the most popular with our clients and our product sales.” However invaluable digital and social media marketing is, Katie implores salon owners to not underestimate the value of the good ol’ fashioned word of mouth. “Although social media marketing is key to my business' marketing strategy, I still feel that one of the best marketing tools for us is word of mouth; a recommendation from someone you trust the opinion of is so powerful. To expand your client base and your business, it's of paramount importance to nurture your existing client base by rewarding them, sending them follow ups and continuing to build those relationships, because they will be your best marketing tool. Social media is a fantastic way for prospective clients to find you, but it is quite a saturated market. To stand out, share your knowledge, your personality, what you offer and insights into the business and what makes it different to others.”

Katie’s Fave Fresha Features: “We use Fresha's blast campaigns feature to send out newsletters to our clients at least once a week, informing them about discounts, competitions we're running, new treatments and treatment availability. There is an extra cost incurred for using this feature, but we do find the open rate high and available treatments often fill after using the blast campaign feature. We also have a couple of auto campaigns enabled through Fresha, which reward our clients with exclusive discounts on their birthday and when new clients choose to book a second treatment with us, which helps us to convert new clients into returning clients.”

DIARY OF A CEO

FOR OUR FIRST RENDITION OF DIARY OF A CEO, WE THOUGHT, WHY NOT TELL THE STORY OF ONE OF OUR NEWEST COLUMNISTS, AND A MAN WHO IS TRULY SHAKING UP THE INDUSTRY, BARRY STEPHENS.

BARRY STEPHENS

From outsider to CEO of the Fellowship of British Hairdressing, Barry has brought his business prowess and creative ideas together to make some major changes. So, let’s hear his story. If you don’t yet know what the Fellowship of British Hairdressing is, well, where have you been for the last 77 years? The Fellowship is an organisation that was started in 1946 by Benjamin Neil Furman and Riche of Hay Hill, designed for hairdressers to showcase their work in regular meetings and network with other like-minded people. Since it has existed as a hub and resource for creatives. But as the hair industry has evolved, the Fellowship had to as well. And Barry Stephens was the man for the job. Barry Stephens is a man with many past lives, whether it be his time spent pursuing a life as a musician, his travels in America coaching football (soccer), or his decade working for a major Public Limited Company, heading up their Mergers and Acquisitions team. But as time went on, Barry’s entrepreneurial spirit took hold, and he became hungry to start his own company. In 2002, Barry decided to take the plunge and set up his own telecoms software solutions company for the retail sector. Mutu was born. Barry explained: “I had a friend at the time who owned a Saks franchise salon, and he asked me to work with them to provide a telecoms solution, effectively a ‘black box’, that would play promotional messages to all callers and to capture some basic inbound call information. And they absolutely loved it. I came to realise the value that a piece of technology like this could

“I THINK IT IS REALLY IMPORTANT TO BE SEEN OUT THERE AND TO LEAD FROM THE FRONT. I DON’T WANT TO EVER PRESUME WHAT THE INDUSTRY WANTS; I WANT TO HEAR IT FROM THEM. I WANT TO SPEAK TO EVERYONE, FROM THE NEWCOMERS TO THE VETERANS.” 78

potentially bring to a salon. A missed call in a salon could result in a loss of £50 to £100. And with this, they could make money on returning their missed calls. So, I decided to focus my efforts 100% on the salon and beauty industry, to tailor the service to fit their needs as best as I could.” And that is how Barry Stephens accidentally found himself in the hairdressing industry. From there, he got to know many of the big names in the industry, working with clients like Nicky Clarke, Toni & Guy, Trevor Sorbie, Charles Worthington, Rush, and so on. “The more I got to know the hairdressing world, the more I started to hear about the Fellowship. And I thought this is something I would like to be a part of. So, in 2008, I first applied to be part of The Fellowship. And I was flat-out rejected.” So, Barry spent the following decade paying for tickets to attend The Fellowship events, getting to know the organization, how it worked, and what it brought to the industry while doing some networking of course. In 2018, Barry’s company Mutu became a sponsor of the Fellowship, and then in 2020, the Fellowship held their Election AGM, and he thought, “This is my time to apply to be on the Council.” Barry explained: “I rang up HQ and I asked, what do I have to do to get on the council? They said you need people to vote for you. They didn’t tell me how many I needed. So, I called up about six of my clients and kindly asked them to send a proxy vote for me. “But that wasn’t quite enough. So, over the following weekend, I hand-wrote out letters to 600 of my clients, asking them all to vote for me. And I received a proxy vote from each and every one of them. I piled them all into my briefcase and promptly arrived

at the AGM. They had to stop the meeting to take me into another room to have me count the votes out one by one.”

truly was a closed shop at that time. And it needed some shaking

A Day in the Life of The CEO

up to change its perception within the industry.”

Morning

As you guessed, Barry’s effort paid off, and he was made part of the Fellowship council. But he said: “It wasn’t easy. The Fellowship

From there, Barry went up for the Chair position and was voted in. Barry said: “A part of my makeup is if I go anywhere, I tend to take over. So, within a year, the general manager who had been there for 24 years said, ‘I am quite comfortable that you know what you are doing now, so I would like to retire.’ So, we had to figure out how we were going to replace her. We wanted to start changing the structure up a bit, so we decided to create a CEO role. So, I did the chair and CEO role jointly for six months, and then let the council decide if they wanted me to move forward in that position, which happened in June of 2022.” What does it mean to be CEO of The Fellowship of British Hairdressing? Barry said: “I see myself as the custodian of the brand. The responsibility is massive. A lot of my role has been finding a balance between upholding the heritage and iconic history of the Fellowship while bringing it into the modern age as a resource for today’s generation of hairdressers. COVID gave me the opportunity to go through literally everything, every board meeting, every year, the good, the bad, and the ugly. And from there, I came up with a new structure for moving forward.”

6:00 am Emails and calls “I like to use this time to catch up with all my correspondence, and get ahead before the day has even begun because you never know what each day will bring.” 9:00 am Fellowship Team Meeting “As we no longer have one set head office, the key internal Fellowship team will meet via Zoom to discuss the current projects and events that are on the go, to ensure everything is running smoothly.”

Afternoon

12:00 pm Meetings & Organisation “The rest of the day I will spend in meetings with sponsors, or organising upcoming events, or projects. For example, on the day of this interview, I am working on the table plan for The Fellowship Luncheon, plotting 450 table places. It never is a dull moment.

“I SEE MYSELF AS THE CUSTODIAN OF THE BRAND. THE RESPONSIBILITY IS MASSIVE. ”

Barry with Alan Edwards, Lifetime Achievment Award

5:00 pm Calls with America “As The Fellowship has such a global reach and membership from ex-pats and brands that are based globally, I will often have calls and meetings beyond the 9 to 5. I will often wake up early for a call with Australia, and stay on late for a call with LA.”

Evening

7:00 pm Fellowship Education Events “You will often find me at one of the Fellowship events, such as Hair & Vision, across the country, making sure it all runs smoothly, and meeting and greeting Fellowship members.”

Barry’s biggest move was dissolving the council, which had been in place for the previous 76 years. “As you could imagine that one went down like a lead balloon initially.” He formed the executive board, with a more agile number of just nine members, who each had specific roles and strengths that they brought to the table. During COVID, Barry and the board also made changes to many roles, including the President’s role, lengthening the term from just one year to two years, with hopes of extending it to three years in the future. “This way, each president will have a year to settle in and learn the ropes, and then a year or two to start making changes, and to see the fruits of their labour.” Barry also brought his business brains to revamp the Fellowship’s membership model. “Because my background is in subscription-based model businesses, I took the annual membership model and broke it down to into monthly membership

levels, and reviewed the whole sponsorship situation too. Today, memberships are up 400% and sponsorships are up 40%.” Barry has also focused on creating a Fellowship that caters to and is accessible to all stylists across the UK. He said: “Previously, the Fellowship had been very London-centric, with most events and members within the M25. So, we decided to focus on bringing more events across the country. We broke the country down into 15 regions, and started to roll out our Centres of Excellence, with a regional ambassador to drive the Fellowship locally.” Another thing about Barry is that he can be spotted at every single Fellowship event, whether it’s London or Leeds, Glasgow or Newcastle. He said: “I think it is really important to be seen out there and to lead from the front. I don’t want to ever presume what our members want; I want to hear it from them; everyone from the newcomers to the veterans.” •

“IT WASN’T EASY. THE FELLOWSHIP TRULY WAS A CLOSED SHOP AT THAT TIME. AND IT NEEDED SOME SHAKING UP TO CHANGE ITS PERCEPTION WITHIN THE INDUSTRY.” 80

SALON BUSINESS: FINANCE

BUDGETING FOR THE YEAR AHEAD 1. Set a budget at the beginning of the year and stick to it! 2. Be honest on the budget - look back at the past year and look for any expenses that you have forgotten about and include them. Include regular monthly outgoings, annual expenses and allow for annual increases.

UNDERSTANDING YOUR FINANCES IS CRITICAL IN ORDER TO SET YOU AND YOUR BUSINESS UP FOR A SUCCESSFUL YEAR. MELANIE BEECH, DIRECTOR OF THE SALON EXPERT ACCOUNTANTS, SHARES HER ADVICE.

3. Plan any special events, projects or promotions at the beginning of the year so you can include the costs in your budget. If you don't have a set budget it can be very easy to overspend.

TOP TIPS FOR A SMOOTH VAT JOURNEY

IMPROVING CASH FLOW

1. Keep up-to-date bookkeeping records - Regularly update your accounts or hire a professional, like us to ensure you stay informed about your VAT threshold, quarterly payments, and accurate returns. Monthly bookkeeping can help avoid any surprises when VAT returns are due. We send our VAT clients, reports each month so you know how much to put aside for your quarterly VAT return. This is crucial to succeed in being VAT registered.

1. Know Your Numbers - To improve cash flow, it’s crucial to have a comprehensive understanding of your financial situation. Regular bookkeeping and utilising tools like QuickBooks can help you track and review your cash flow. By staying updated with the exact amounts entering and leaving your business each month, you can effectively plan and prepare for your financial obligations. If you find your bookkeeping is always out of date then outsource your bookkeeping to a professional.

2. Plan pricing adjustments - Since VAT registration increases your costs, carefully plan your pricing strategy. You can increase prices incrementally and absorb the additional expenses for a specific period. Alternatively, you can increase your prices by 20% immediately. Collaborating with an accountant early can help you make better decisions around your pricing. With new salons and clinics, I quite often recommend they charge VAT from opening to save having to raise prices significantly later. 3. Maintain a dedicated business bank account - Using a separate bank account for all your salon/clinic transactions simplifies bookkeeping and helps you keep track of payments accurately, preventing any overlooked expenses. 4. Use salon software with integrated payment systems - Utilising salon software with linked card payment machines allows for precise payment tracking and comprehensive record-keeping. This system ensures you maintain accurate records, especially for cash transactions which is where many people slip up. 5. Request VAT receipts for business expenses - When purchasing items for your salon/clinic, always request VAT receipts. Electronically uploading these receipts to your accounting software enables you to claim back VAT on all eligible purchases. 6. Choose a specialist accountant - Selecting an accountant wellversed in the hair and beauty industry is essential. Their industryspecific knowledge will provide valuable advice, saving you time and money in the long run.

2. Maintain Consistent Director Payments - Consistency is key when it comes to paying directors in your business. Instead of impulsively withdrawing funds based on what’s in your bank account, consult with your accountant to determine a sustainable monthly pay rate. 3. Implement a Monthly Membership Scheme - Consider introducing a monthly membership scheme. Encourage clients who regularly undergo expensive treatments to pay on a monthly basis. By securing a significant number of clients on the membership scheme, you can reliably cover your monthly overheads, irrespective of variations in how busy your salon or clinic is. 4. Opt for Monthly Direct Debit Payments - Whenever feasible, choose to pay bills and direct debits on a monthly basis rather than quarterly or annually. Monthly payments simplify financial planning since you don’t have to allocate funds each month specifically for those larger expenses. However, keep a close eye on any potential additional costs associated with monthly payments. 5. Reduce Stock Levels - Maintaining excessive stock levels ties up valuable cash that could be better utilised elsewhere. Analyse your inventory and identify slow-moving products or those with limited demand. Consider purchasing slightly less stock initially and ordering more later if necessary. This approach ensures that your cash remains accessible in the bank instead of being tied up in unsold inventory.

4. Use the budget planning as an opportunity to look for savings. For example fix your electric contract for a cheaper deal. 5. Include estimated income on your budget - this can help you set targets for your team. 6. Review your budget quarterly as business plans can change and your budget needs to be kept up to date.

Nail Art EVER HEARD OF THE LIPSTICK EFFECT? IT’S THE THEORY THAT EVEN WHEN CONSUMERS ARE STRAPPED FOR CASH, THEY ARE STILL WILLING TO SPEND ON SMALL LUXURIES LIKE COSMETICS AND TREATMENTS LIKE MANICURES AND NAIL ART. SO, WHY NOT HELP YOUR CLIENTS LOOK AND FEEL LIKE A MILLION BUCKS WITH THE LATEST TRENDS IN NAIL ART. 82

Products to watch out for in 2024! Jan said: “Nails are the ultimate accessory to fashion and style, so they become a thoughtful element in how we dress today. No longer just for grooming, nails become the accent, the jewelry and statement piece of a look that will express unique stye. Technology has enabled everyone to wear anything from simple color to dramatic art with confidence and ease.”

L&P offers the strongest and most dynamic length and shape, for even the most problematic nails. Look to new CND™ Odorless Sculpting Liquid and CND™ Perfect Color Powder to offer customizable options for transformational nail makeovers. Great for biters, ski-jump nails.

The Year to Nail

Nail Art! 2023 WAS A WILD YEAR FOR NAIL ART, BUT WHAT WILL WE BE SEEING IN 2024? CO-FOUNDER AND STYLE DIRECTOR OF CND, JAN ARNOLD TELLS US HER HIGHLIGHTS OF 2023, AND SHARES HER NAIL VISIONS FOR ’24!

Looking back on 2023 “2023 was a wild and eclectic year filled with experimental and over the top designs, inspired by innovative colour and new science,” said Jan as she took us through her favourite designs of 2023. “We started the year with our spring Shade Sense collection which featured magical pastels that stretched pigments to another dimension of unexpected illusion and colour travel. We played with patterns and shapes for a fresh perspective to nail artistry.” This mentality continued into summer with Bizarre Beauty featuring bold, solid colors and chunky textures. Jan said: “These colours inspired extreme nail lengths, surreal shapes and unique techniques that would rival Dali’s creativity in his day!” Fall brought in CND’s Upcycle Chic collection: “An exploration and celebration of denim with wabi-sabi art for an effortless look and clashing patterns. Perfectly imperfect, making it very wearable.”

For winter, we closed the year with the Magical Botany collection, which was a fanciful, dark dramatic adventure with over-scale botanicals that emerged from the frozen forest, as well as on nails. Looking Forward to 2024 “2024 will feature a shift away from extremism and become more spiritual, virtual, and trippy,” explained Jan. Spring: “We will see medium to longer lengths and softened stilettos, coffins and almonds with hand painted or stamped stars, eyes, and freshly foraged crystals from the earth.” As we enter summer: “We will see translucency mixed with carefully curated creams for love, light, and good fortune.” Fall: “Will merge nature and science for a versatile duality.” And the holidays: “Will feature pure fantasy with nails you’ve never seen before. It will be legendary and majestic for both the pro and customer.”

Colors, Textures, Shapes What colors and tones will take hold in 2024? Jan explained: “Colours/tones will feature top notes and undertones that play in concert and in contrast, depending on how they’re paired. Creams and jellies will be mixed for provocative result and best for longer lengths. Colours are illuminated and zen.” For patters and textures, Jan said: “Patterns and textures in 2024 will bring inspiration, motivation and calm to the wearer. “Length and shapes serve as appropriate canvases for the level of design desired. Longer nails work well for more extravagance. Medium for simple luxury. And super short for a cheap thrill.”

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CND Brisa™ hard gel can create crystal clear tips and elongated beds, while creating the toughest level of protection for nails needing strength and illusion. Look for CND™ Brisa™ Glass for truly crystalclear nails which are expensive-looking and incredibly durable.

CND Plexigel™ is a lightweight and natural-looking option for enhancement and extension, as well as a quick fix for a broken nail when needed. Look to CND Plexigel™ Color Builder to match and compliment every skin tone for a go-to neutral base. From there, you can go wild with art!

Weakened or damaged nails? CND®Strengthener RXx is a nail treatment formulated with a blend of powerful ingredients. This gentle and quick drying enamel acts as a protective barrier to help build and repair, leaving nails feeling stronger. CND™ SolarOil™ continues to be the continues to be a best selling cuticle and nail care conditioner. The jojoba oil carries all the deeply penetrating ingredients into the nail layers and surrounding skin. This plasticizes the coating for longevity and resilience.

Hollywood's

Favourite

Manicurist

TOM BACHIK WAS A GRAPHIC DESIGNER AND JET SKI RACER BEFORE LAUNCHING AN INCREDIBLE CAREER IN NAILS 30 YEARS AGO. THE EDITORIAL NAIL TECH NOW WORKS WITH HUGE BRANDS LIKE CHANEL, DIOR, NARS, AND MIA SECRET AND IS BELOVED BY CELEBS LIKE JLO, SELENA GOMEZ, HAILEE STEINFELD AND MANY MORE. In Tom’s own words, he was a clueless straight guy racing jet skis before moving into the nail industry. The now world-renowned nail artist went to school for graphic design with the intention of designing custom airbrushing on hockey masks, motorcycles, and sport cars. But in the US in the ‘90s, a new president was on the horizon, and everybody was talking about a recession. Tom set the scene: “During times of recession, the beauty industry increases in revenue because people need something to make them feel good. My cousin worked in beauty and said nails was where the money’s at, so I found a four-month 100-hour course and got myself a certificate to start painting!” Airbrushed nails were super trendy in the late ‘90s and early 2000’s, so specialising in detailed artwork was a no-brainer for Tom. He told us: “I started doing crazy airbox designs with Hawaiian sunsets and tropical scenes. After I taught my mom’s manicurist how to airbrush, a lightbulb went off and I opened my

own salon. I loved being my own boss and not being influenced by anything but my own work ethic.” Within one year of being certified, Tom won awards for his sculptured acrylics work and though he works with celebs now, he started out with empty books and a handful of clients just like everyone else. What did he do to start building his clientele and portfolio? He told us it’s all about marketing. “In the beginning, I couldn’t fill my books. People phoned up asking when the next appointment was. I’d tell them enthusiastically that I can do as soon as they needed – even the same afternoon! And nine times out of 10, they would decline. I realized it’s all about perspective – if potential clients know that no one is interested in your work, then why would they be?” What did a young Tom do to start bringing in clients? “I started telling little white lies! When someone called up, I’d tell them I was fully booked (I wasn’t) and say, ‘Wait a second. When did you

Find Tom as @tombachik on Instagram.

want to come in?’ And they're like, ‘Well, I was hoping this afternoon…’ And then I’d go, hold on, I think I can push this one... Can you come in at three o'clock?’ As though I was doing them a favour!” He laughed: “I kept doing that until eventually it wasn’t a lie anymore.” The next steps? “I upped my prices to reinforce the ‘luxe’ element. If I was charging more and it was difficult to book in, then customers would think that I must be doing something really special, right?” Tom eventually discovered a love for editorial work. He told us how the journey that eventually led him to Selena Gomez, JLo and Chanel began: “I discovered trade shows and started getting to know brands. I picked up industry magazines and entered competitions to get my work out there. “I was approached by professional brands offering educator roles. I worked as Global Artistic Director for CND just as they were bought over by Revlon, then moved into product development and sales. “When shooting new product collections, I sat down with makeup artist Francesca Tolot – who’s now Charlize Theron and Beyonce’s makeup artist – and started collaborating with her for New York Fashion Week. Eventually, I got an agent and was getting booked for loads of different editorial stuff. Music videos, catwalks, cover shoots – all of it.” People thought it was crazy going from education into high fashion, but Tom was doing trade shows talking about crosslink copolymer resins, so: “Putting a single coat of ‘Ballet Slipper’ on a model was pretty easy!” We wanted to know what products and tools the best in the bizz uses to create nails that not only look gorgeous on the red carpet but can survive performances too. “Mia Secret is my go-to brand. Their builder gel is my hero. I love that it comes in different colors – I can add a super thin layer for strength and fill in damage to make an immaculate base for polish.” Any advice for nail techs trying to enter the celeb sphere? “Be prepared to work crazy hours. You’re on call 24/7 so celebs can get their nails done between shoots, performances, and awards shows. Be willing to work hard and don’t let big names intimidate you!”

REQUEST INFO AT: frontdesk@miasecretnails.com

MIASECRETSTORE.COM

Nail Artist: Marianyis Barreto (Mia Secret Educator, Venezuela) | Photographer: Javier Brito | Model: Joselys Hernández | Makeup Artist: Joselys Hernández

WEʼRE LOOKING FOR STOCKISTS

Scratching the surface

of 2024 PURE NAILS AMBASSADOR MICHAELA PHILLIPS (@GELALICIOUS) SHARES HER VISIONS FOR 2024, AND HOW TO ABSOLUTELY NAIL THE TRENDS.

TREND// ALMOND NAILS

TREND// CHROMES Chromes are also here to stay for the foreseeable with Hailey Bieber smashing these looks throughout 2023. They always serve a twist on a classic French especially.

Almond nails will definitely be the go-to shape in 2024. They are the most flattering and look super chic on anyone.

TREND// COLOUR

TREND// SHORT NAILS

Red will be a key colour that clients

Short nails will also be an ongoing trend as 2024 will continue to be all about the natural nails. Keeping them very clean and minimal.

will continue to have alongside earthy tones such as nudes and greens in keeping with the natural theme.

TGB RUST FLASHING PIGMENT Who knew Rust could be so sparkly? Make a statement with this gorgeous golden copper glitter. Perfect for parties, this loose pigment powder sparkles with or without light.

RECOMMENDATIONS FOR: The client who likes to keep things simple: For a client that wants to keep it simple I would offer basic nail art such as swirls or an accent nail. Both of these you can really keep to a minimum without being too over the top.

£10.00 excl. VAT // thegelbottle.com

The client who likes just a bit of pizazz: My medium nail art consists of a variety of detailed nail art, chrome, prints and mix and match nails. For a client who wants something special I always like to consult with them at the beginning of the appointment and create a set based on their passions and taste. Together we create a set which is unique to them.

PURE NAILS HALO GEL POLISH

The clients who like to always be *extra* Anything chrome! You create so many amazing textured designs which have evolved over the years from just a full cover chrome nail. I always love a client who brings me an intricate pattern which I can push myself and execute. I also love to experiment with different nail systems such as making 3d designs from hard gel.

Easy to apply, has amazing shine and pigmentation and provides a 14-day chip-free, long-lasting manicure! Plus, it’s vegan and cruelty free! What more could you want?

www.purenails.co.uk

MIA SECRET FROSTED NUDE ACRYLIC POWDER Frosted Nude Acrylic Powder lasts up to 3 times longer than standard acrylic powder. Enjoy the same look and performance of your favorite Mia Secret acrylic powders in a convenient 1 or 2 ounce size. Get professional results with our long lasting, easy to use acrylic powder.

£8.00 (1oz) / £12.00 (2oz)// miasecretstore.com

TREND// BIAB

CND SHELLAC MAGICAL BOTANY COLLECTION Available in both CND™ SHELLAC Gel Polish and CND™ VINYLUX Long Wear Polish, this new palette features six charming shades inspired by crystallised leaves, lush evergreens and iridescent gemstones. Pictured IT’S GETTING GOLDER - A glistening gold metallic

sweetsquared.com

NAVY PROFESSIONAL HELEN (6MM) CUTICLE NIPPER

I feel BIAB will still be front runner with clients requesting this service to maintain natural nails and growth. For clients that require length full cover tips will continue to expand in popularity.

Handcrafted to British Standards, Helen also has our unique titanium coating which ensures optimum hygiene. With the perfect precision and grip for intricate cuticle removal, nail services and maintenance. Our Helen fine cuticle nips are a staple tool for any Professional Nail Technician and the hygiene conscious consumer.

£58.00 // navyprofessional.com

COLOUR {PRODUCT FOCUS} SCHWAR ZKOPF PROFE S S IONAL IGOR A VIBR ANCE

WHERE WOULD YOU BE WITHOUT THE RIGHT PRODUCTS AT YOUR SIDE? HERE WE DIVE INTO A WORLD OF COLOUR, FROM VIBRANT RED, TO PASTEL BLONDES, THERE'S A COLOUR LINE PERFECT FOR YOU.

As #partnersincraft, Schwarzkopf Professional is dedicated to the needs of the modern hairdresser, providing them with the tools they need to make every salon service a success. As the demands of their clients shift and change, so too must the products hairdressers rely on to bring their creativity to life. Today’s clients want vibrant colour – minus the commitment of permanent colouration – and the freedom to try new looks. IGORA VIBRANCE enables hairdressers to deliver on these promises and MORE! Schwarzkopf Professional understands that there is always #MORETOCREATE and IGORA VIBRANCE is here to make that happen!

VIB R AN T

MAKE 2024

DISCOVER NEW IGORA VIBRANCE FROM SCHWARZKOPF PROFESSIONAL – THE DEMI-PERMANENT COLOUR LINE OFFERING EVEN MORE! WITH AN INFINITE COLOUR PALETTE, MULTIPLE SERVICE OPPORTUNITIES, FLEXIBLE APPLICATIONS AND EVER-EVOLVING TECHNIQUES, IGORA VIBRANCE IS THE BRAND FOR HAIRDRESSERS WHO NEVER STOP EXPLORING, EVOLVING, AND CREATING – AND IT JUST GOT EVEN BETTER!

New Igora Vibrance With its ammonia-free liquid formula – that can transform into a gel or cream – IGORA VIBRANCE has always enabled hairdressers to do MORE for their clients. This is true no matter the client’s hair type, as IGORA VIBRANCE’s formula is also suitable for wavy, curly, and coily hair, preserving curl pattern and bounce while maintaining moisture balance and adding shine. The IGORA VIBRANCE Level 10 Toners, which are also new to the UK and Ireland, come with a new fomula offering glamourous and healthy-looking results. The latest upgrades build on this versatility with MORE Services, MORE Shades, MORE Care, MORE Sustainability than before while providing the SAME trusted performance:

• MORE Sustainability – recycled plastic and recycled paper packaging is designed to be fully recyclable*. *Recycling requires local recycling possibilities and disposal in recycling stream. Check local recycling. • SAME Trusted Performance – thanks to the iconic formula offering up to 100% MORE shine. Igora Vibrance Technology In addition to the existing Moisture Protecting Complex with AQUAXYL, all IGORA VIBRANCE blonde toners now contain FIBREBOND Technology to reduce hair breakage by protecting hair from deep within. The combination of actives deeply penetrates the hair during the oxidative process, and protects the hair bonds to maintain the hair’s strength and elasticity. IGORA blondes have never looked healthier! Igora Vibrance Salon Services To demonstrate how there is so much #MORETOCREATE with the NEW IGORA VIBRANCE, Schwarzkopf Professional has identified three key salon services with high commercial appeal, creating perfect examples of how demi-permanent colouration can boost salon business!

• MORE Services – full flexibility ensures more service options for all hair types. • MORE Shades –12 new natural and pastel shades to complement the existing portfolio and cater to the looks today’s clients are asking for. • MORE Care – new FIBREBOND Technology added to all blonde toners, for minimised hair breakage during blonding services.

Colour Service #1 – Colour Melt The Colour Melt service is a classic Dual Application, with IGORA ROYAL on the roots and IGORA VIBRANCE on the mid-length and ends. For their take on the Colour Melt, Brendnetta Ashley creates a crimson balayage on curly hair by pre-lightening with BLONDME Clay Lightener and applying IGORA ROYAL at the roots before blending three shades of IGORA VIBRANCE through lengths and ends. The result? A seamless, yet vibrant red colour melt to enliven natural coils.

“IGORA VIBRANCE IS FOR ALL TYPES OF HAIR TEXTURE – STRAIGHT, WAVY, CURLY AND COILY. HAIR NOT ONLY LOOKS BETTER BUT FEELS BETTER TOO!” – Brendnetta Ashley (@edgybgirl) Schwarzkopf Professional US Digital Artistic Team

“IGORA VIBRANCE’S FORMULA IS ALSO SUITABLE FOR WAVY, CURLY, AND COILY HAIR, PRESERVING CURL PATTERN AND BOUNCE WHILE MAINTAINING MOISTURE BALANCE AND ADDING SHINE.”

Colour Service #2 – Lived-In Blonde For the Lived-In Blonde colour service, a soft and delicate blend of darker roots combines with lighter mid-lengths and ends, resulting in a highimpact, low-maintenance colour result. A stunning effortless natural or bolder look that gives dimension to the hair with the versatility to match various skin tones.

“IGORA VIBRANCE GIVES ME COMPLETE CREATIVE FREEDOM TO CREATE BESPOKE LIVED-IN BLONDES.” – Grace Dalgleish (@gracedalgleishx) Schwarzkopf Professional Guest Artist

All IGORA VIBRANCE product and education information can be found on the Schwarzkopf Professional website: www.schwarzkopfpro. com/vibrance To keep up with IGORA VIBRANCE and the very latest in hair trends, follow @schwarzkopfproUK on social media along with the #MOREVIBRANCE and #schwarzkopfproUK hashtags. The IGORA VIBRANCE upgraded assortment will be available from February 2024.

Colour Service #3 – Glossing The Glossing colour service involves a full head application of IGORA VIBRANCE to enhance, enrich, change, match, tone down, or intensify natural or colour-treated hair. This service was interpreted in four different ways, demonstrating the amazing versatility of demi-permanent colouration.

“I LOVE THE VERSATILITY OF IGORA VIBRANCE, THERE ARE SO MANY WAYS FOR US TO USE IT IN THE SALON EVERY SINGLE DAY.” – Lesley Jennison (@lesleyjennison) Schwarzkopf Professional Global Ambassador

MORE SHINE MORE CARE MORE SHADES MORE SERVICES

* ** *** ***

DISCOVER THE NEW IGORA VIBRANCE DEMI-PERMANENT HAIR COLOUR

#MOREVIBRANCE * vs. untreated hair | ** vs. standard demi-permanent colouration | *** vs. previous IGORA VIBRANCE

www.schwarzkopfpro.com 91

COLOUR CONFIDENT COLOUR TECHNOLOGY IS CONSTANTLY EVOLVING, MEANING THE CREATIVE POSSIBILITIES ARE EVER EXPANDING. WITH INCREASING POTENTIAL, BRANDS ARE ALSO MAKING HAIR COLOUR HEALTHIER, AND MORE COST EFFECTIVE TOO!

GOLDWELL UNVEILS COLOUR OF THE YEAR 2024 Midnight Berry Goldwell Colour of 2024 Photography// Goldwell

Goldwell, a leading salon-professional hair colour brand renowned for its innovation and creativity, has once again partnered with global trend agencies and colour experts to introduce its Color of the Year for 2024: MIDNIGHT BERRY. This shade of highly saturated purple and the deepest blues exudes richness and complexity, effortlessly encompassing two of the freshest shades for the upcoming year. Goldwell's Colour of the Year initiative is designed to inspire stylists and clients alike, pushing the boundaries of hair fashion and setting trends that shape the industry. Via MIDNIGHT BERRY, Goldwell once again showcases its expertise in creating colours that transform hair. “Drawing inspiration from the enchanting, jewel tone colours found in nature, MIDNIGHT BERRY captures the essence of elegance, allure and a growing desire for glamour,” says Jane Boddy, Global Colour Expert. “Its deep, multidimensional hue consists of an inner core of

darkness and a rebellious spirit, evoking a sense of mystery.” The infusion of blue undertones and hints of ultraviolet give a new dimension to MIDNIGHT BERRY that spotlights the second big colour story of 2024; the rise of tinted blacks. Inspired by the mystery of the midnight sky, MIDNIGHT BERRY portrays a sense of enchantment and mystique that captivates and inspires. Angelo Seminara said: "MIDNIGHT BERRY is a shade that embodies the spirit of the modern woman – confident, daring, and unapologetically unique, Hair colour should be a reflection of one's individuality, and MIDNIGHT BERRY offers endless possibilities for self-expression. It's a shade that truly stands out in a crowd." Product Picks: • Elumen Gy @6 • Elumen VV@all • Elumen Bl @ all

PANTONE COLOUR OF THE YEAR: PANTONE®

Peach Fuzz

13-1023 TCX

Hair// Dylan Brittain Photography// John Rawson

Hair// Altin Ismaili Photography// Jamie Blanchard

It’s that moment we have all been waiting for, the Pantone colour of the year has been announced, and we are peachy keen about it! So, what are colourists' thoughts on Peach Fuzz? Safy B, Owner of Safy B Salon said: "Peach Fuzz, the fantastic Pantone Colour of the Year for 2024, injects a fresh wave of creativity into the world of colourists. This playful shade brings a burst of life and optimism, reflecting the collective desire for a colourful future. As a lover of vivids, I'm thrilled to work with Peach Fuzz, a welcoming and lively member of the 'peach' family. When I think of Peach Fuzz I think of the warmth of Goldwell Colorance Pastel Peach; it's the perfect hue to add a touch of peach to any look. Really looking forward to experimenting and having fun with this colour." Brian Leo McCallum, Owner of Roar Hair and Beauty, agreed, saying: "The versatility of Peach Fuzz is truly remarkable, making it a standout choice for the Pantone Colour of the Year 2024. Its vibrant yet adaptable nature allows seamless incorporation into a variety of hair colours and styles. At ROAR, we're going to celebrate this new Pantone hue by customising colours with Goldwell Colorance Pastel Peach, ensuring our clients can embrace the Peach Fuzz trend in various ways, from subtle hints to bold expressions."

Suzie McGill, Artistic Director at Rainbow Room International Academy said: "The introduction of Peach Fuzz as the Pantone Colour of the Year for 2024 is a delightful transition from the vibrant Viva Magenta of the previous year. This warm and soft hue carries a gentle energy, providing a refreshing change from the bold tones we've seen. Its subtle peach undertones bring a sense of tranquillity, making it universally flattering and perfect for a spectrum of styles. One product that springs to mind similar to Peach Fuzz is Schwarzkopf Professional BlondMe Deep Toning Peach Sorbet. I am sure there will be a rise in clients asking for peach tones this year and this product is perfect for achieving this playful colour." Seung Ki Baek, RUSH Artistic Team Member said: "We're stepping into a new era of colour with Peach Fuzz as the Pantone Colour of the Year 2024. This playful and animated shade opens up a world of possibilities for experimentation. Unlike the deeper tones of the past, Peach Fuzz offers a softer, more delicate palette that's versatile across various hair shades. Its gentle warmth is especially fitting for the transitioning seasons, adding a touch of fun to both dark and light hair."

“WE'RE STEPPING INTO A NEW ERA OF COLOUR WITH PEACH FUZZ AS THE PANTONE COLOUR OF THE YEAR 2024. THIS PLAYFUL AND ANIMATED SHADE OPENS UP A WORLD OF POSSIBILITIES FOR EXPERIMENTATION”

MICHELLE SUMMERS DAVIES – EMBRACING GREYS Matrix ambassador Michelle Summers Davies is passionate about all things colour – but currently it’s the absence of colour which has piqued her interest. So, if in 2024 you want to help your clients chicly and seamlessly embrace their grey, Michelle is your woman! “I love being a colourist because it means every day is different, and that you are faced with different scenarios with every client,” said Michelle. From colour blocking, colour correction, fashion colours to helping her clients embrace their greys, Michelle does it all. “That is why having a thorough consultation is so important, discussing the client’s hair needs, as well as their expectations, and managing those expectations as well.” Having used Matrix colour for over 20 years, Michelle is always confident in her colour services, knowing she will be able to achieve the quality and results she aims to. “Having that confidence in your products brings a lot more enjoyment to the actual service because you know how your products are going to work, you can be confident in your results, and that way,

you can be more creative. There are always new launches, which means you never stop learning, but it also means that the possibilities of what you can create never end.” While Michelle loves playing with different colours and tones, she also wants to show colourists how creative you can be with shades of greys as well. “This is a great service to offer for the clients who are wanting to transition away from high maintenance colour, or for the clients who have never considered getting colour again. It’s about having that conversation about: ‘How would you like me to pop in that pepper that you lost? Or take away the yellow tones in your white.’ It’s not a high maintenance service, but it can take a decade off your client, and give them that chic finish.” Michelle’s Product Picks: • Matrix High Riser • Alkaline SoColor Sync range & Acidic SoColor Sync range. • Vish Colour Management Software

“HAVING THAT CONFIDENCE IN YOUR PRODUCTS BRINGS A LOT MORE ENJOYMENT TO THE ACTUAL SERVICE”

JOE HILL – COWBOY COPPER Aveda International Technical Capability Manager, Joe Hill shares his favourite colour trends, and why Aveda is his one true colour love. He said: “For me colour is whatever you want it to be! I love making people feel good about themselves. I just live for that moment when your clients beaming with happiness at the end of the service. Colour is truly transformative not only to the way people look but also how they feel about themselves. Plus, I could never work in an office… I’d be so bored! As a colourist every day is different!” For Joe, working with Aveda colour has been game changing. He said: “I adore Aveda hair colour, unlike traditional hair colour its fully customizable meaning every result is unique to my clients. It really is a game changer and such an experience for my clients. Also, I have noticed my clients becoming more and more interested in the ingredients and

Photography// @thecolourboy

technology within the products they

P R ODU CT P I C K S:

use and I am super proud to be able to share all the key benefits of Aveda colour’s 96% naturally derived base.” What are Joe’s favourite aspects of Aveda? He said: “I am lucky enough to have travelled the world with brand and I respect that the core message remains the same wherever I am – to care for the planet we live in and each other.” Joe’s top trends? “Everyone is coming in for some sort of red right now! I’ve adored creating this however I’m enjoying adding pops of pepper red in to the mix and creating a shimmer-light effect.” Joe's Product Picks: • Aveda Botanical Repair • Aveda Full Spectrum Permanent Hair Colour

GRACE DALGLEISH – TECH AND TRENDS Editorial hair colourist, hairdresser and educator, Grace Dalgleish lives and breathes colour, and because of this, she has teamed up as an ambassador for the revolutionising colour technology brand, YUV. Grace said: “I'm all about embracing change, especially in the world of hair colour, as it’s constantly evolving and innovating. This keeps me on my toes, ensuring I never get complacent in my approach. Every paint is different, just like every individual, and I love switching up my palettes and techniques to suit everyone. What truly inspires me is the new generation, Gen Z, who celebrate imperfections and have this incredible love for DIY hair. Witnessing them treat color like paint motivates me to create technical versions and fresh imagery, aiming to draw in the next generation into our incredible industry. For me it’s all about growing and evolving the way we approach hair colour.”

Photography// @GraceDalgleishx

We asked Grace about her partnership with YUV: “I'm absolutely thrilled to be one of the first ambassadors closely collaborating with YUV. It's truly the future of hair colour – a refreshing and exciting change that we've all been waiting for. Right now, I'm diving into the free pour system, which gives me precise control over the grams of colour I dispense in all cartridges. This means I can craft entirely new hues that I've never seen before in hair. The best part? It allows me to offer my clients a colour that's totally unique and personalised just for them. What I love most is that YUV celebrates creativity and puts you in control at every step of the process – and it's here to make our lives easier. She continued: “YUV is not just innovative; it's also sustainable. This tool tackles wastage head-on, storing client colour notes and precisely weighing colours for each appointment.

“I'M ALL ABOUT EMBRACING CHANGE, ESPECIALLY IN THE WORLD OF HAIR COLOUR”

Grace's Product Pick: • YUV

FFOR TAKES ON MOCHAS They say blondes have more fun, but the continuing popularity of darker and warmer brunette tones in the colder seasons would argue otherwise. The ‘chocolate brunette’ trend is the perfect cosy colour that can be perfectly created to complement most hair tones and complexions, with rich and glossy locks. This last December, FFØR launched their new Mocha Colour range, to help professionals create the ultimate

dreamy chocolate hues for clients. The head-turning quartet of versatile brown shades are inspired by the rich and earthy tones of coffee, chocolate, and nature, perfect for adding depth and dimension to any colour. Easily tailored to a range of skin tones and hair types, the FFØR Mocha hues help to achieve the perfect sophisticated brunette, from cool and ashy to warm and golden, creating effortless looks in salon.

Ffor launched this new colour range in Glasgow, as a wonderful evening with Grace Dalgleish and other brilliant artists such as James Muir and Robbie Angiulli. The artists each showed off how to create beautiful, rich, mocha inspired brunettes, that gave blondes a run for their money. Product Picks • FFØR Mochas

FALCO

BABYLISS PRO’S MOST ADVANCED PROFESSIONAL DRYER YET WHAT DO YOU LOOK FOR IN YOUR HAIR DRYERS? HIGH POWER, LOW NOISE? LIGHT WEIGHT AND ERGONOMIC DESIGN? IONIC TECHNOLOGY THAT LEAVES HAIR LOOKING SMOOTH AND SHINY? WELL, LOOK NO FURTHER, BECAUSE THE BABYLISS PRO’S FALCO HAS IT ALL, AND THE TOP STYLISTS IN THE INDUSTRY THINK SO TOO! So, what makes the FALCO Advanced Professional High- Speed Digital Dryer Special? Crafted in Italy with premium materials, FALCO's cutting-edge engineering and high-performance, long-life, high-speed motor ensure superior air flow, air pressure and unmatched efficiency. • Its exclusive outlet grille has been designed to optimise air speed. • It offers precise heat and speed control with three speed and four temperature settings to achieve perfect results on any hair type and texture. • Its removable magnetic rear filter makes cleaning easy. FALCO's T-shape design makes it perfectly balanced

and its stay-cool ergonomic housing allows easy handling. Ionic technology leaves hair with a smooth, shiny finish, free of frizz and fly-aways. A cold shot gives hair shine, perfect hold and sets the hairstyle. FALCO offers a complete styling solution, as it conveniently pairs with: • Two concentrator nozzles which give smoothing on different hair types. • An advanced diffuser optimised for perfect curl drying. • An exclusive straightening pik (sold separately) lifts, stretches and smoothes hair while preserving its integrity.

“THE TOOLS ARE SLEEK, NICE TO LOOK AT, AND REALLY HARD WEARING. AS A STYLIST THAT USES THEIR TOOLS ON THE GO ALL THE TIME IT’S IMPORTANT FOR ME TO HAVE HARD WEARING EQUIPMENT THAT LASTS AND LASTS.”

DON’T BELIEVE US YET? ASK THE PROS! PAUL PERCIVAL, FOUNDER OF PERCY & REED First impressions of the BaByliss FALCO: “I thought looked like a completely reinvented dryer. I was amazed at just how quiet and light it was.” How has the FALCO Dryer changed life as a busy stylist? “In a few ways, firstly although it’s light, it’s so powerful. So, not only is it amazing at smoothing unruly hair, it also cuts the drying time down. “Also, the fact that it has an incredible diffuser means I’m now only carrying one dryer as opposed to the two I would carry in my kit.”

“THE FALCO DRYER BEING SO LIGHTWEIGHT HAS MADE MY KIT A LOT LIGHTER TO CARRY AROUND AS A SESSION STYLIST.”

Paul’s favourite FALCO features: “The fact that it is so quiet makes it so much nicer to use when you are chatting to your client/model/celeb. Also changing colours on the touch controls make it so easy to quickly see what heat and power you are selecting.” Why BaByliss PRO? “Because they are not only innovative, they are truly reliable, which when I’m traveling and shooting, I have to trust my kit.”

MICHELLE SULTAN, CELEBRITY STYLIST, AFRO HAIR SPECIALIST First impressions of the BaByliss FALCO: “One of the most exciting things about the Falco was how light it was in comparison to other hairdryers that had used previously. The Falco’s lightweight design is sleek and ergonomic and makes it an absolute joy to use. “The other exciting thing about the hairdryer is that it is super quiet so whilst using it in the salon – I could actually hear myself think for a change! When you work in a salon that has several other hairdryers going at the same time, the last thing you want is to add to the noise. In this day and age, the hairdresser is so much more aware of sensory needs when it comes to clients and it’s really important that you’re able to not aggravate people’s sensory issues or concern whilst being in a stressful environment if this is something that concerns them. How has the FALCO Dryer changed life as a busy stylist? “The Falco dryer being so lightweight has made my kit a lot lighter to carry around as a session stylist. I’m used to carrying my heavy kit around from place to place, often at unsociable hours of the morning and night, so having a piece of equipment that is so much more lightweight has definitely made life a lot easier.”

Michelle’s favourite FALCO features: “Some of my favourite features of the dryer are all of the styling accessories that come with the dryer. My favourite piece of equipment has to be the comb attachment that is super easy to use on tightly coiled hair. This is something that’s super important to me as a stylist that specialises in Afro hairstyling, which can often be time-consuming, so having an accessory to make light work of hair is important and so exciting. It literally cuts the time in half it takes me to do a blow dry and tightly coiled hair. Why BaByliss PRO? “BaByliss PRO is definitely my go to brand when it comes to professional hairstyling. BaByliss PRO have really thought about the hairdresser, and they really listen to our needs and wants as busy hairstylist. The tools are sleek, nice to look at, and really hard wearing. As a stylist that uses their tools on the go all the time it’s important for me to have hard wearing equipment that lasts and lasts.”

STILL DON’T BELIEVE US? T H E W EB R E V I E W S S P E A K F O R T H EM S ELV ES! ★★★★★ FAB Love it especially for Afro hair!! It stretches my clients hair really well which makes it so much easier to braid! It’s so light and I love the heat settings. ★★★★★ AMAZING HAIRDRYER The hairdryer is lightweight, quiet and beyond powerful! The best hairdryer I’ve used in a long while ★★★★★ VERY QUIET HAIRDRYER & VERY POWERFUL I have been using this as a professional stylist, it’s fast and powerful, so easy to use & very light and compact. ★★★★★ SIMPLE, SLEEK AND OH SO SEXY! As a hairstylist I was keen to try this much talked about product and I have to say it really does live up to the HYPE! ★★★★★ SUPERB HAIRDRYER Light hairdryer that packs a punch but doesn’t get annoyingly hot! Love the feel of it and easy to use for a full day of blow dries. Highly recommended.

THE

REVOLUTION THE INTERNATIONAL HOUSEHOLD PHENOMENON OF OLAPLEX THAT WE KNOW AND LOVE TODAY HASN’T STOPPED MAKING HISTORY WITH ITS INNOVATIVE TECHNOLOGY AND DEDICATION TO TRANSFORMING HAIR HEALTH. WE SPOKE TO VICE PRESIDENT OF GLOBAL EDUCATION, JOHN MORONEY TO FIND OUT ABOUT THE REVOLUTION THAT WAS STARTED BY OLAPLEX. Why OLAPLEX is No. 1

OLAPLEX has redefined the meaning of Bond Building.

“OLAPLEX is a once-in-a-generation phenomenon that has revolutionised the hair industry,” said John. “In the world of research and development across the hair industry, the ‘holy grail’ was to find a way to link back together the disulfide bonds that were broken during chemical processes. OLAPLEX found this ‘holy grail’ in the invention of the patented Bis-Aminopropyl Diglycol Dimaleate (“Bis-Amino” for short) – the ingredient that has invented a ground-breaking category and changed the industry forever.”

John explained: “There have been various brands making claims about ‘bond building’, but in the end, it all comes down to OLAPLEX’s patented Bond Building Technology™. The important thing to understand is there are three kinds of bonds: Hydrogen bonds, the weakest of the bonds, which can be broken and reformed very easily; Ionic bonds, which are usually broken due to a high pH, and repaired with a lower pH; and Disulfide bonds, which are the most important bonds within the hair, as they give the hair its strength and structure."

Photography // OLAPLEX

“OLAPLEX IS A ONCEIN-A-GENERATION PHENOMENON IN THE HAIR INDUSTRY.” 98

“BY ADDING OLAPLEX SERVICES IN THE SALON, YOU CAN TAKE YOUR SERVICES INTO A WHOLE NEW CATEGORY, AS YOU ARE NOT JUST DOING A COLOUR SERVICE, YOU ARE DOING STRENGTHENING AND REPAIRING HAIR COLOUR.” OLAPLEX’s patented Bond Building TechnologyTM, Bis-Amino, is so small that it penetrates deeper and faster than larger molecules. John said: “Bis-Amino is the only technology so small that it can go in and connect in two spots, meaning it can link to one broken disulfide bond on one side, and build a bridge to another disulfide bond on the other side. Nothing can do exactly what OLAPLEX does.”

This ground-breaking revelation from OLAPLEX has changed the industry and is the category that OLAPLEX leads. “OLAPLEX has given hairdressers the strongest tools in their toolbox,” said John. “We cannot stop the causes of hair damage, but with OLAPLEX, damage can be totally optional. When using OLAPLEX, stylists can ensure whenever they are offering chemical services like hair colour, lightening, perming, or relaxing, they have confidence that their client’s hair will remain strong and healthy.”

The Foundation of Creativity “As a stylist myself, I have found that OLAPLEX really is the foundation of creativity. Because now I know I can create anything from a high lift blond, to a voluminous perm, to a super sleek straight look, while knowing the hair will be in great condition coming out of the process,” said Moroney. In addition to allowing artists to be more creative, there are many other business benefits of bringing OLAPLEX into the salon. “By adding OLAPLEX to nearly every service in the salon, either as standalone treatments or inside chemical processes, you can take your services to a whole new level. You are not just doing a colour service anymore, you are now offering strengthening and repairing hair. Because of this, you can raise the price of all your colour services by around 15% or more. And clients generally are happy to pay extra, because they can see and feel the difference immediately and over time.”

The OLAPLEX journey does not stop in the salon, adding another level of benefits to your business. “From a retail standpoint, bringing OLAPLEX into your salon means that you have the power of a globally recognised brand in your salon, with a combined 3.9 million followers on social media. By becoming an OLAPLEX Certified Stylist, you can join our global Salon / Stylist Locator so that clients can find you and your salon!”

John breaks down OLAPLEX’s core products, and what they’re great for. “The professional services we offer are so versatile. Starting with the core products, we have OLAPLEX No. 1 Bond Multiplier and OLAPLEX No. 2. Bond Perfector. These are the brand’s original products, designed to be added into chemical treatments like colouring and perming, to strengthen and repair during and after services. The OLAPLEX No. 1 Bond Multiplier goes into your formula, and then you follow with OLAPLEX No. 2 Bond Perfector to flood the hair with the Bis-Amino to rebuild and reconnect those disulfide bonds.” Stylists can also offer OLAPLEX No. 1 Bond Multiplier and OLAPLEX No. 2. Bond Perfector as a treatment or as a stand-alone to strengthen and repair the hair. For example, if your client has a special occasion coming up, why not sign your client up for a few rounds of OLAPLEX treatments, to get the hair into its most optimal condition for the big day?

AMP UP

YOUR ALFAPARF MILANO PROFESSIONAL, THE PIONEERING PROFESSIONAL HAIRCARE BRAND FROM ALFAPARF MILANO, THE ITALIAN HOUSE OF BEAUTY, IS ENRICHING ITS AWARD-WINNING SEMI DI LINO RANGE WITH THE LAUNCH OF SEMI DI LINO DENSITY. WE SPOKE TO PIERO GENTILE, THE TECHNICAL EDUCATOR FOR ALFAPARF MILANO PROFESSIONAL ABOUT THESE LATEST ADDITIONS. As Technical Educator for ALFAPARF Milano Professional, Piero’s specialism is cutting and he is responsible for the Nexxt Generation programme which takes students through nine levels of hair cutting. He trains in salons around the UK and Ireland and in the Academies in Dublin, London and Milan. What does Piero love about ALFAPARF Milano Professional? He said: “The heritage is amazing. It’s still family-owned and operated with Roberto Franchina (the founder) still working in the business today. His passion for the hairdresser and the professional beauty business comes through in everything the brands do, and as it’s a relatively new and growing brand in the UK, it is an exciting time to be on board. Also, education is the backbone of the business and the technology in the products is five stars with so many industry firsts.” ALFAPARF Milano Professional’s new Semi di Lino Density line is designed to restore the natural thickness of hair that has been thinned by stress and hormonal changes, the use of harsh products and frequent hairstyling. The Semi di Lino Density range features an innovative technology called Filler Complex, a complex of amino acids and peptides that acts internally and externally on the hair fibre, nourishing and strengthening thin hair that creates a barrier effect to protect the hair and scalp. Piero said: “This is a welcome addition to the ALFAPARF Milano Professional Semi Di Lino family

as it addresses an issue that we see a lot in the salon – people with thinning and ageing hair. Thinning hair is different to fine hair and this range helps to add fullness and body to the hair fibre; it thickens, replenishes and revitalises the hair fibre for a youthful and healthy appearance. With thinning hair, you often see more of the scalp so increasing the hair fibre diameter is one way to create more coverage on the scalp. The Filler Complex technology in the brand plumps and gives thickness to thin hair that has lost its natural body.” As Piero mentioned, thinning hair is something that impacts so many and can be a blow to many clients’ confidence. Piero said: “Having thinning hair can cause clients a lot of anxiety and a loss of confidence, so it’s important that we have a range of products to help them add thickness to their hair. Making sure our client has the right cut and style is crucial but equally important is sending them home with a routine that ensures they can create thicker, fuller, plumper-looking hair themselves. As this range has a shampoo, conditioner, treatment and blow dry cream, it means our client can cleanse, care and treat their hair in between salon visits, as well as amplify hair while blow drying.” Not only can salons add this range to their retail shelf, but as in-salon treatments to give clients’ services a boost. Piero said: “Salon treatments are an important way to give your clients a service that is salon exclusive. And as the ingredients are in higher

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concentrations, their benefits are much greater. With the new Density range, it is an opportunity for salons to create a special salon service, including the treatment, that they can offer to their thinning hair clients. This not only can be another revenue stream but also helps to address a problem that many clients are looking for a solution for.”

“HAVING THINNING HAIR CAN CAUSE CLIENTS A LOT OF ANXIETY AND A LOSS OF CONFIDENCE, SO IT’S IMPORTANT THAT WE HAVE A RANGE OF PRODUCTS TO HELP THEM ADD THICKNESS TO THEIR HAIR.”

Let’s Amplify Your Locks Density the exciting new addition to ALAPARF Milano’s luxury Semi di Lino range is designed to instantly nourish and increase the thickness to every strand of hair. ■ For fine thin lifeless hair ■ Thickens hair instantly ■ Perfect for lifeless thinning hair due to hormonal changes

alfaparfmilanopro_uki

MATRIX SOCOLOR SYNC PRE-BONDED ALKALINE TONER

OLAPLEX NO.5P BLONDE ENHANCER™ TONING CONDITIONER A nourishing, root-to-tip formula that locks in high-def brightness and neutralizes yellow, brassy tones in blonde, lightened, highlighted, and grey hair without weighing hair down. OLAPLEX Bond Building Technology TM strengthens fragile blondes and greys. The sleek, convenient litresized pump bottle is an essential for any backbar or to offer your most devoted blondes who want to stay stocked up for consistent brightening at home.

Cool Palette The Acidic Toners from Matrix are a collection from SoColor Sync. These toners are perfect for hair that needs to be conditioned, toned and polished from root to tip with the prebonded and ammoniafree formula.

olaplex.com

matrixhaircare.co.uk

COLOUR

CA R E FFØR COLOUR RANGE Recently launched, the new Mocha Colour range at FFØR was created to help professionals create the ultimate dreamy chocolate hues for clients. The head-turning quartet of versatile brown shades are inspired by the rich and earthy tones of coffee, chocolate, and nature, perfect for adding depth and dimension to any colour.

fforhair.com

SCHWARZKOPF PROFESSIONAL NEW IGORA VIBRANCE LEVEL 10 TONERS Schwarzkopf’s new IGORA VIBRANCE® Level 10 Toners come with a new formula with balanced pigment combinations and FibreBond Technology integrated, for glamorous and healthy-looking blonde results. The new line of true Level 10 shades allows you to create the light and glamorous blonde results you are looking for.

schwarzkopf-professional.com

ALFAPARF MILANO PROFESSIONAL SEMI DI LINO DENSITY Designed to restore the natural thickness of hair that has been thinned by stress and hormonal changes, the use of harsh products and frequent hairstyling. The range features an innovative technology called Filler Complex, a complex of amino acids and peptides that acts internally and externally on the hair fibre, nourishing and strengthening thin hair that creates a barrier effect to protect the hair and scalp.

xpertprofessional.ie

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GOLDWELL TOPCHIC ZERO Conscious. Progressive. Responsible. The incredibly caring, ammonia-free addition to TopChic. With Topchic Zero, you can have it all. The best performance and conscious, feel-good color with a vegan formula. Topchic Zero offers an exceptionally pleasant color service experience, from mixing to finish.

goldwell.com

AVEDA BOTANICAL REPAIR RANGE With the Botanical Repair range, you can repair three layers of hair and instantly improve the look and feel of damaged hair. Strengthen and repair from the inside out with bond-building plant molecules and botanical oils.

aveda.co.uk

THE UK’S LEADING INDEPENDENT DISTRIBUTOR TO THE HAIR AND BEAUTY INDUSTRY.

FRAMAR HOLI-YAY! 5X11 POP UP FOIL (500 SHEETS)

Framar’s Pop Up Foil; now included as part of the Holi-Yay limited edition collection with a stunning marble design. 500 sheets - 5x11” - pre-cut - pre-folded foil. Embossed texture prevents foils from slipping so that you can breeze through any service.

£18.95 ex. VAT

DANGER JONES SEMIPERMANENT HAIR COLOUR 118ML STARRIDER (YELLOW) Vibrant and long lasting semipermanent colors designed to fade gradually. Use each color on its own or intermix for a custom creation. Deeper tones last up to 45 washes, lighter tones up to 25.Helps to smooth hair cuticles, increase shine and condition while also helping to prevent hair breakage and add moisture.

IT’S A 10 MIRACLE LEAVE-IN PLUS KERATIN 120ML This lightweight, deliciously-smelling leave-in penetrates deep into the hair shaft to rebuild dry and damaged hair from the inside out. Hairs most important nutrient, keratin, is a powerhouse of revitalization and can be used straight out of the shower as a detangler or as a heat-protectant spray. No matter the hair type, this hard working helper gives curls soft, frizz-free definition and makes straight styles mirror-smooth, all while making hair healthier with every application.

£9.50 ex. VAT

£7.25 ex. VAT

BONDIBOOST HG SHAMPOO

BONDIBOOST HG CONDITIONER

This shampoo is specifically developed for thinning and ageing hair types. A world away from supermarket shampoo, it contains a proprietary phytoactive boosting blend of Aloe Vera, Peppermint, Rosemary and Saw Palmetto to fight back against thinning hair.

This lightweight conditioner is for ageing, thinning and weak hair. Experts in the field of scalp biology, created a formula loaded with phytoactive boosting Aloe Vera, Peppermint, Rosemary and Saw Palmetto.

£12.20 ex. VAT @chrisandsonsuk

£12.20 ex. VAT @chrisandsons

Chris & Sons

www.chrisandsons.co.uk CODE EVO20 for 20% off your first order

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