EXIT REALTY’S 2021
TRAJECTORY BY MELANIE ROBITAILLE, SR. STAFF WRITER & GRAPHIC DESIGNER
Founder and Chairman, Steve Morris, announced that the company’s trajectory and growth would be compounded by the power of 3 after issuing a challenge to every EXIT associate to successfully introduce 3 people into the company every year for the rest of their career.
THE EXIT FORMULA EXPLAINED exitrealty.com/4MM
22 Volume 10 Issue 1
So why 3; why not one, two or four? To answer this question, I took a long hard look at the number three and came to realize that for such a small number, it seems to be a hugely intrinsic part of our lives, and perhaps that’s because it’s within us all at a molecular level. Lovers of mathematics can find it when taking a shallow look into Fibonacci numbers, or the Golden Ratio that’s found in our very DNA, which is also one of 3 major macromolecules necessary for life. Our pattern loving brain is also not only made up of 3 major areas, but 3 just so happens to be the most basic pattern. Research out of the University of Missouri has also shown that most people can only retain 3 things at a time in their short-term memory, up to five if you’re above average. Our brain response to this number has also made 3 a part of our daily lives, calling some of the largest and most successful companies to study the rule of 3 in purchasing decisions. Have you ever wondered why we’re greeted with 3 size options by many food service giants? That’s because they’ve done their homework and found that when given choices, four feels like too many, but when faced with 3 we almost always split the difference.
