MARKETING WITH THAT
SPECIAL TOUCH WITH FRANCHISEE, CAROL O’HANLEY – EXIT REALTY PEI
“I wouldn’t suggest copying other brokerages in your area – instead, do something they’re not.”
36 Volume 10 Issue 1
Nowhere in business is it more imperative to carve out an identity for yourself than when you’re an entrepreneur, which is why many opt to call the EXIT Realty brand home. Not only does it offer tried and true marketing technologies and tools, but a strong and unique brand identity unlike any other. Franchisees, Steve Yoston and Carol O’Hanley were immediately drawn to this when they first took over their EXIT Realty PEI franchise in 2015, because when your market is a small island province, of just over 150,000 people, you want to be noticed. “EXIT’s advertising is fresh and innovative and catches attention. We liked the consistency of the messaging as well as the leadership and feedback we were given starting out,” Carol shared. “EXIT is present on many social media platforms as well as in various print and TV media outlets in our area. We were given lots of resources to help create consistency in our market, and we always appreciated the speedy responses and helpful advice from head office when we have any questions about branding.” Wanting their office to look innovative and fresh, Steve and Carol took a look at what other competitors on the island were doing and endeavored to be something different, because to them a professional, strong, and consistent image is a direct expression of their business integrity. “Our image reflects our values as owners of our brokerage. We want to ensure what we do and how we present ourselves is on par with those beliefs. We want everyone delivering the same message to the public and we want clients to know and recognize
