Australian Wine Industry Trade Exhibition_Exhibitor prospectus

EXHIBITOR EXHIBITOR PROSPECTUS PROSPECTUS 25 25––27 27JULY JULY 2016 2016

ADELAIDE ADELAIDECONVENTION CONVENTION&& EXHIBITION EXHIBITION CENTRE CENTRE

awite.com.au awite.com.au PRESENTED BYBY PRESENTED

ORGANISED ORGANISEDBY BY

ONLY ONE EVENT HAS BEEN DELIVERING MOTIVATED BUYERS TO WINE INDUSTRY SUPPLIERS FOR

45 YEARS

That’s what you can expect when the Australian Wine Industry Trade Exhibition (AWITE) returns to Adelaide in 2016.

MORE BUYERS & DECISION-MAKERS MORE SALES LEADS & NEW BUSINESS MORE FACE-TO-FACE NETWORKING

AT AWITE 2013...

903 TRADE VISITORS 1,028 AWITC CONFERENCE DELEGATES SATISFACTION

96% of visitors

stated that they were very satisfied or satisfied

94%

of exhibitors stated they will or possibly will exhibit at AWITE 2016

93% of visitors stated that they would visit AWITE 2016

90% of visitors stated that they strongly agree or agree that AWITE is a must attend event

PURCHASING AUTHORITY

83%

of visitors who had direct authority or influence for purchasing, saw something they were likely to buy after the exhibition

EXHIBITOR PROSPECTUS

71%

of visitors held direct authority or influence for purchasing decisions

DELIVERING CUSTOMERS DIRECTLY TO YOU

TOP JOB FUNCTIONS WINEMAKER SALES & MARKETING DIRECTOR / GM / MD / CEO / SENIOR MANAGEMENT

Fair Events will work hard to attract a high-quality audience of industry professionals to AWITE 2016. Key activities include:

BOTTLING AND PACKAGING STAFF

• Direct mail and email to database of approx. 14,000 previous AWITE visitors

CELLAR MANAGER / STAFF

• Print and online advertising in key trade publications

VINEYARD MANAGER / STAFF

• Metro and regional newspaper and radio advertising

GRAPEGROWER

• Social media advertising and community engagement • Partnerships with relevant media and industry associations

4.0%

4.2%

4.5%

4.9%

10.6%

• Public Relations campaign securing coverage in trade and mainstream media

16.3%

• Paid search marketing to drive website traffic

18.4%

• Telemarketing campaign to database of selected key industry decision-makers

TOP INDUSTRY CATEGORIES WINEMAKING MANUFACTURING

“We’ve been happy that we took the decision to attend –we’ve got some solid leads and plenty of enquiries. If you want to target this industry, you’ve got to be here.”

Drew Pudney - Gorilla

CONTRACTORS & CONSULTING WAREHOUSING & LOGISTICS PACKAGING

4.4%

5.3%

6.1%

6.8%

8.2%

13.8%

MACHINERY EQUIPMENT

35.7%

“We came into AWITE not expecting any new sales but we’ve picked up close to 50 new clients and we have sales from across Asia as well as from Australia. In fact, we’re close to signing a contract that would more than cover the costs of our entire investment in the show.”

Graham Little - Seguin Moreau

GRAPEGROWING

awite.com.au

BOOK YOUR STAND NOW

TO EXHIBIT CONTACT: ADAM BUICK Sales Manager E: adam.buick@fairevents.com.au T: +61 2 9452 7575

“We’ve been to other events around the world to compare it with, and our observation is that AWITE has brought together a great collection of winemakers, wineries and suppliers.”

Kyle Sullivan - Oak Solutions Group

ABOUT AWITC “AWITE has given us a very receptive market – and we’re very glad that we came. There’s no better way to have those first conversations with prospective customers.”

Tim Keller – VinPerfect

AWITE will be held alongside the Australian Wine Industry Technical Conference (AWITC) - the Australian grape and wine sector’s premier technical conference for winemakers, grapegrowers and other wine industry professionals. An exciting program will be presented by esteemed local and international speakers who will cover all aspects of grape and wine production from the vineyard to the consumer.

Workshops are planned to include something for everyone with topics that focus on key areas in the grape and wine value chain. An extensive technical poster display will update you on all the latest industry research.

AWITC.COM.AU

ABOUT THE ORGANISER Fair Events is the product of uniting the largest international exhibition company with Australia’s largest family owned, independent exhibition company, and the Fair Events team has been rolling out plans and strategies designed to build attendance and buying at their shows.

Fair Events is where it’s at!