THE ARTS
HOW ESSENTIAL IS PHOTOGRAPHY IN YOUR BUSINESS By CLAUDINE BURGESS How essential is photography in your business? In our rapidly growing digital age, it’s becoming more frequent that we encounter people debating whether they should hire a professional photographer to showcase their business. Why not produce the photos yourself? With iPhones in our hands, iPhone photos are good enough, aren’t they? Or better, I can get onto an I-stock platform and get photos – only to be seen and used by other businesses or used in business blogs. In an instant, we are seen as not real - it creates an instantaneous trust loss from the consumer’s perspective.
“It’s tempting as a business owner to take your photos yourself or find a lower-cost alternative to hiring a professional photographer, know your photos represent your brand.” Don’t get me wrong. Having access to such fantastic technology is vital. An iPhone helps capture day-today life events, but you should consider hiring a professional when it comes to your own business. We truly understand having a business comes with a list of costings and often the thought of having professional photos done. Whether you’re a new business building your website for the first time or a well-established business rebranding, revamping your online presence, the cost of professional photography might be immediate; you wonder if you might be able to get by without it. Thinking there are more important things you could spend your business funds on; after all, you could just take some pictures yourself - or the quick fix use stock photos. People are bombarded with Stock photos every day on all social media platforms and so easy to spot. It creates a non-emotional connection now; people the consumer wants these days the real thing, they want to know all about you, what you do, your business, what you are so proud of.
62 | eYs Magazine, Autumn 2021
