ENVIRONMENT
GREEN HEARTS DIGNITY by Marco Piemonte CEO at Greenden and Green Hearts Dignity
Development is “a complex concept, often exploited”, indeed, for too long the conventional idea of development has been almost entirely limited to economic growth. We value progress only in terms of material growth, for which we are almost obliged to irrationally exploit both nature and human beings. Our planet is facing unprecedented challenges in terms of climate and environment which, taken together, pose a threat to our wellbeing. However, we still have time to take decisive measures. The task may seem daunting, but we can still reverse some negative trends, adapt to minimize damage, restore crucial ecosystems, and better protect what we have. To achieve long-term sustainability we must consider the environment, climate, economy and society as inseparable parts of the same entity, there are those who are doing it silently, the task of Green Hearts Dignity is to intercept small entrepreneurs that with their own forces are creating the conditions to be able to activate a transformation path towards a sustainable development model. But who are Green Hearts Dignity really? The Green Hearts Dignity are citizens and entrepreneurs located all over the world who marry a “Gentile Revolution” and it is thanks to the huge contacts book on an international scale that 76 | eYs Magazine, Autumn 2021
the Founder Marco Piemonte, after years of publishing on social media, manages to create a circuit of confidence to take an international leading role in social, environmental and governance issues through targeted actions giving way to a so-called Shock economy. From now on, our appointment on eYs Magazine will be centered on the three pillars of Green Hearts Dignity or better, “Intellectual Poverty, Food Poverty and Energy Poverty”. Why Poverty as a prefix? Millions of people are interested in the future of our planet and prolong its longevity, people willing to change their attitudes by taking measures to be more sustainable, a constantly growing audience willing to make small sacrifices to have a sustainable return in the future. People who approach Green Hearts Dignity are looking for Entrepreneurs who create real “Eco Actions”, to use and work with, buy, spend money intelligently, even for the mere fact of rewarding and supporting them in their investments for a zero impact. Not being sustainable, for a company today is an element of guilt that sooner or later will fall on the turnover, but we are here, to indicate a way, a social driving force for credible and expendable company projects, therefore commensurate with the real impact that they produce, or that people will perceive through activities.
