FAIRWORLD January 2014 － İSMOB | İstanbul #60 by FAIRWORLD HOME TEXTILE MAGAZINE

January-February 2014 Year:11 Vol:60

İSMOB İstanbul mobilya fuarı

28 January-2 February 2014

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Editor

IFF is the perfect opportunity to showcase or discovery concepts of future's home and office furniture. It's also an opportunity for profitable business, full access to global furniture trends and a close look at the rich content of the Turkish furniture market. With more than expected 200 exhibitors on approximately 25.000 square meters, it opens the doors of the finest home furnishings, interior designs and furniture trends for 2014.

Responsible Editör İlhan IŞIK News Editör Metin YİĞİT

IFF provides new touches for product design, sizes, colors, details, functionality, comfort, quality, diversity, suitability to space and image in home and office furniture, enhancing efficiency of exhibitors. The fair aims to meet all expectations towards future in furniture industry as an event which showcase multi-dimensional designs and products on Home & Office Concept furniture.

Graphic Desing H.Furkan TANRICAN

IFF is one of the important furniture organizations that held in Turkey in order to achieve domestic furniture export goals. As you know, industry crisis of 2008 was a part of a global financial, but then it shows a steady increase over the five years.

Advertising Departmen Bilal ERGENE

Turkey had export of 1.85 billion dollars in previous year and aims to be the 5th biggest furniture manufacturer in the world till 2023.

Photograph Cumhur AYGÜN Headquarters BUTTİM D 5 1556: BURSA/TURKEY Phone:+90 224 211 41 45(pbx) Fax:+90 224 211 43 94 info@fairworldmagazine.com Belgium Agency: Redactiebureau INK Stationsstraat 12 8210 Loppem B Phone:+32(0) 50/8243.75 E-mail:ink@skynet.belgium Printed By: Şan Ofset Hamidiye Mh. Anadolu Cd. No:46 Kağıthane/İSTANBUL Tel: 0212 289 24 24

Why Istanbul Furniture Fair? - Trade fair for those who want to invest in Turkish Furniture market. The opportunity to monitor and evaluate developments in furniture industry. - Designs of impressive quality also surprise by affordable prices at Istanbul Furniture Fair. - Offering concept integrity for home furnishing. - Exhibitors and bold designers present fresh ideas and new home furnishings. - Istanbul Furniture Fair has a strong strategic location and excellent business potential internationally. - Opportunities to selects dealers and/or partners from national or international markets. By visiting Istanbul Furniture Fair, you will also have the opportunity to see the breathtaking natural scenery of the center of the old world and Istanbul with historical heritages that will take you on a trip back in time. Istanbul, with the mesmerizing Bosporus and terrific Turkish cuisine is one of the most fun and worth seeing cities in the world. You can reach Istanbul in two hours from Europe and the Middle East.

İlhan IŞIK

Contents SAHCO

SANDBERG TÜRTEKS

ASAL

VILLA NOVA

VARSOY EKART

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NEWS SAHCO

A WORLD OF FINEST FABRICS The new SAHCO autumn collection pays homage to the detail, to the subtle distinction that turns the good into something outstanding. The fabrics radiate selectness and elegance, they are eyecatching and stylish. Three decorating and upholstery fabrics woven with sophisticated techniques distinguish themselves by their exclusive quality and loving attention to detail. The characteristics of fine silk yarns, a generous jacquard design and selected colour ways mark the fabrics of this collection. The combination of linen yarns with viscose accentuates the fine quality.

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NEWS SAHCO

CANTO CANTO is a sophisticated decorating fabric for extraordinary demands. A large geometrical square over-laps a semi-transparent jacquard double-weave. The smooth appearance is interrupted by the Ikat effect. The Lurex速 yarn in the weft creates the beautiful brilliance contrasting with the typical dry linen structure. The generous repeat and the fascinating combination of different materials such as Lurex速, silk

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NEWS SAHCO

FILIA

The faux plain FILIA impresses with lots of sophistication and the â&#x20AC;&#x153;je ne sais quoi". Woven on a fine polyester warp its appearance and touch are reminiscent of an opulent silk quality. The shrink yarn provides the light crash effect in the finish as well as the fine, lofty structure. The surface is structured, lightly open and lets the contrasting weft colours emerge. This decorating quality of abundant drape can also be used for slip covers. FILIA is available in 13 selected colours ranging from neutral to strong hues.

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NEWS SAHCO

NANO The colour range of this well-known cut-and-loop velvet NANO has been enlarged by eight new modern hues. The small graphical design made of cut pile and loop gives this upholstery fabric a faux plain character. The fine viscose pile has a pleasant touch and consists of a broad colour range of 17 colours.

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NEWS SAHCO

ORBIT The embroidered sheer ORBIT impresses by its fine graphical appearance. The transparent basic material woven on a polyester warp and a silk weft is embroidered with a viscose yarn on both sides. The sophisticated and filigree design of horizontal lines draws large circles by subtly deviating the embroidery. The bilateral embroidery lends the fabric its lofty touch. The five colours contain natural hues but also trendy colours such a bright ruby and a fresh emerald green.

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NEWS SANDBERG

SANDBERG COLLECTION Creating internationally renowned textile and wallpaper art requires extraordinary commitment. Many talented hands are involved in every length and roll that leaves our factory. Ensuring craftsmanship gives us full control over the manufacturing process.

Take the surface printing machine, for example. On one hand, we are keeping this tradition alive every day this machine is used. On the other hand, surface printing enables us to create our own world of textiles and wallpaper. Our range of colours are meant to strike a chord in the hearts of those who experience it, and we can achieve this only with the help of employees who literally have just this flair right down to their fingertips.

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NEWS SANDBERG

CARL Carl - a striped wallpaper collection from Sandberg - an interpretation of how the seasons change. The sun is rising. It's early morning in Ulricehamn, and the sky exhibits an abundance of nuances. Lake Ă&#x2026;sunden lies frozen, surrounded by sparkling hoarfrost and the silence of the forest. The winter's many hues create an endless landscape of wooded hills, layer upon layer. This is the crisp chill and the clear, clean light that permeates our Carl collection. The cool Swedish winter landscape served as the inspiration for our new striped collection. We wished to highlight our heritage and our history in a timeless pattern image. Our Swedish tradition of decorating with light, cool colours goes way back in history and still influences us today. This collection contains seven striped patterns, six of which are brand new. To achieve the large, magical views that nature exhibits, we've used digital technology in two of the patterns to depict dawn and dusk. Carl launched 15 January 2014.

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NEWS SANDBERG

ELIN We've collected all of our beautiful patterned curtain textiles in Elin, an inspiring book that will stand the test of time. Classical patterns like Kiriko, Kina slott, Louise and Norma now share in two unique patterns that feature both greenery and history in their motifs. The exquisite Chinese porcelain horses in our Tang textile come in two colour schemes with elegant emphasis. They match our silk textiles, and lend dynamism and style to your room. Our Elin textiles provide cosiness, nostalgia, and inviting greenery with their clear red geraniums, and match beautifully with our new green striped Elias. We work with our carefully chosen linen, cotton and silk products. Many of our products also work well as furnishing fabrics.

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NEWS SANDBERG

GABRIEL

Gabriel - a new collection surface printing wallpapers, launch 15 of June 2012. Our Gabriel collection is a declaration of love to a cosy home with personal style. The feel is a modern poetic one, centred about everyday pleasure and comfort. This family of patterns has historical links to original patterns from the late 18th Century and Art Nouveau, as well as to the home of famous Swedish painter, Carl Larsson. We have used the advantages of surface printing to achieve beautiful, living surfaces, where every metre is unique. The collection features strong individual patterns that stick out, but are related to each other by a well-designed colour scale.

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NEWS SANDBERG

OFELIA With Ofelia we are giving you the chance to browse all our printed furnishing fabrics. Our classic furnishing fabrics such as Leonard, Clotilde, Greta and Asta are now joined by four completely unique designs drawing on the world of nature. The blossoming lemon trees of Amalfi bring Mediterranean cheer to any space, making it their own. Luxuriant fig branches in Ofelia partner the beautiful trees of RaphaĂŤla and Ian's mellow floral stripes. The colour palette of the fabrics matches our wallpapers and the rest of the collection, inspiring a desire to create a welcoming home and a sense of harmony in all types of rooms and spaces.

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Mr. Ali Türkün, General Manager of Türteks Textile, answered questions of Fair World Home Textile Magazine and shared with us his views about the fair organizations. Q - What do you say about Heimtextil Frankfurt, if you compare it to Evteks? A.T. - Both of them are significant for Turkish industry. Evteks now proved itself to the whole world. The fact that foreign exhibitors as well as domestic companies want to exhibit and market their products in Evteks, shows that it is a real and established international event. The most features of Evteks is that you can all people there from East or West and North or South and all of them can get what they want. It is a clear indication that momentum of Evteks is steadily increasing. But if we compare it with Heimtextil, first, Heimtextil's experience on fair organization brings it to forefront as keystone of the European fair organization. Is is regarded as an event that should be certainly followed, by not only exhibitors but also buyers. And it maintains to keep its value up because probably it is the biggest international trade fair for home and contract textiles. Although there is a decline in fair organizations in recent years, the fact that Heixtextil has again rise in terms of visitor number this years, means that Europe and America started to overcome the crisis.

Mr. Ali Türkün

General Manager 36

Q - What do you think of contribution of exhibitions on Turkish economy and your trade volume? A.T. - Surely fairs contributed highly to Turkish economy and they were so helpful in terms of Turkey's promotion. Europe who see us as imitator and copier in the past, now noticed Turkey's rising quality and creativity. As a result of this situation, many Turkish companies found mutually a chance of safe working as their trade volume increases. Now both sides know very well each other and understand what they want. So it enhances gradually work load and quality.

“Europe who see us as imitator and copier in the past, now noticed Turkey's rising quality and creativity.” Q - How do you evaluate general situation of the sector? A.T. - When we evaluate it as sectoral, Europe's production background and its current situation bring that question to our mind: Will this production problem's turn to come to us tomorrow or day after tomorrow? But we think that both our associations and government follow closely this issue. It is clear that states which don't make production face big challenges. So if every company adopts itself to new conditions, we can continue to be there.

Q - How will 2014 be for you, could you make an evaluation about it? A.T. - 2014 showed quickly us it will be hard. It will be economic and political mobility in domestic markets. As a result of it, I hope it doesn't hurt our country and manufacturers. I think those who export, won't affected so much as long as global markets keep on their rising.

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IMOB 2014 HALL 5 STAND B11

Yeni Yalova Yolu No:415 Osmangazi/Bursa T. +90 244 211 62 62 F. +90 224 211 62 42 asal@asalmobilya.com www.asalmobilya.com

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NEWS ASAL MOBİLYA

ASAL FURNITURE, A WORLD’S GIANT IN

FRAME PRODUCTION, IN 2ND YEAR IN TURKEY

"Our products are highly demanded in the global market, especially Italy, France and Arab countries. Both hotel and villa projects and restorations of historical places, in particular increase in demand of classical furniture manufacturers in Turkey push us to search the sector. I realized during my visits that frame production in Turkey is getting hard gradually and is diminishing; the production has been making with lack of technology in very small ateliers. So we, as people having years of experience performing my father's profession, decided to make this investment. We offer customers the choice of 2,500 different pieces of solid-wood furniture with competitive quality and price policy. We want to share our global experience and rich product range with Turkish people through stores here. Turkey and Egypt are together in terms of culture and lifestyle since Ottoman. As a person whom grandfather is Turk, I also love Turkey and Turkish people. Our investments will increasingly continue" Asal said. The second store continues to provide service Eda Demiroğulları, Asal Furniture's partner in Turkey, emphasized that they are pleased with big interest to first store in Bursa and decided to open the second store after huge demand.

Mr.NASR ASAL Asal Furniture, which is 42 years of solution partner of Italy, France and Russia, has a strong position of frame production in terms of both quality and capacity in the world. It offers service in Bursa, Turkey for two years. Asal Furniture has been operating in Egypt and is one of the leading brands thanks to wide product range. The company’s first store was opened in Bursa in 2012 with aim to convey its sense of quality to Turkey. Increasing gradually its customer variety, Asal Furniture takes firm steps forward with its store near the Yalova Road, Bursa. Frame production is a profession that needs craft and is broadly performed by handing down from father to son. Asal Furniture manages to be a complete solution partner through production capacity and quality in classical furniture which goes through the trouble of production because of the fact that new generation does not opt for this kind of occupational groups. Nasr Hussein Asal, the company's chairman, said that they supplies also furniture frame to Italy, France, Russia and even China making production in Egypt with pure French wood and he has no doubt the furniture will draw great interest Turkish people.

She said Asal Furniture attracted great attention in countries that it operated, adding that "It is well-known and appreciated company in global markets. It has been attending CNR fair in Turkey for seven years. But Turkish companies didn't prefer it because of concerns of the fact that they know how hard a frame supply via import can be in terms of time and cost. We aim to be solution partner for companies that need furniture frame with up to 1 million euro investment." Solution partner in all sectorsâ&#x20AC;Ś She underlined that institutional structuring doesn't finish yet and will have a format soon that everybody can reach easily. "Asal Furniture will realize big projects in Turkey. Especially the fact that companies in construction sector delivery furnished home over the last years show that we can be solution partner for them. We deal with production difficulties Turkey experienced on classical furniture thanks to three cutting edge and factory and manufacturing facilities with high capacity. We also want to show that 100 percent workmanship pieces of Asal Furniture can be bought with reasonable prices" she said.

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NEWS VILLA NOVA

Villa Nova has a distinctive signature colour palette incorporating an extensive variety of classic and contemporary shades, which are creative, but also easy to live with. Collections are carefully co-ordinated to provide colour consistency throughout the range, allowing designs from a variety of collections to be used together to create an exclusive Villa Nova scheme.

FOLIUM A dramatic and intensely patterned collection of statement cut-velvets, vivid prints, a flamboyant stripe and geometric sheer, in extrovert and exuberant colour combinations.

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NEWS VILLA NOVA

CELESTE A whimsical and captivating collection of painterly wild flowers and ditsy prints. Striking weaves and a simply stunning, co-ordinating sheer complete this fanciful collection.

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NEWS VILLA NOVA

COMO Three light-weight fabrics with stylish textures and sleek finishes. A versatile collection that is wide-width and washable.

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NEWS VILLA NOVA

STARLIGHT Practicality and style come together in this modern collection of fire retardant blackout fabrics, featuring three stylish textured weave effects in a sophisticated palette.

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NEWS VILLA NOVA

INDIENNE This collection combines traditional hand blocked print techniques with intricate embroidery on both linen and silk. A beautifully elaborate tree of life print completes this statement collection.

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NEWS VARSOY TEKSTİL

A STORY OF FABRIC: Cotton grows and grows in the field.

KUMAŞIN HİKAYESİ; Pamuk tarlada büyür, büyür, büyür.

VARSOY TEKSTİL

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NEWS VARSOY TEKSTİL

When the time comes, those who have a feeling for cotton, collect it. Process it masterly. Cotton’s dream is to turn into fabric. It meets with COLOR by a magic touch. NEITHER MORE NOR LESS!

Pamuğun dilinden anlayanlar toplar onu, zamanı gelince. İşler,usta bir şekilde. Kumaşa dönüşmektir pamuğun hayali. Hayali gerçek olur sonunda. Sihirli bir dokunuşla RENK' le buluşur kumaş. NE EKSİK NE FAZLA!

VARSOY TEKSTİL NEWS

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NEWS VARSOY TEKSTİL

Hayalleri renklenmiş kumaşın hayatla buluşmadan önce güçlenmesi, artması gerekir. Kumaş zarar görmesin diye her işlem sıra ile, özenle yapılır. Ve kumaş hayata hazırlanır.

VARSOY TEKSTİL NEWS

Before meeting with life, fabric whose dreams colored, needs to grow stronger, soften and increase its brightness. Every process is carried out with care so that not to damage fabric. And fabric is prepared to life.

The core principles we rely on to guide our company are importance attached to quality from R&D works to manufacturing process, high quality production and meeting of ever changing customer demands and taste preferences.

Türkiye’nin önemli markalarından olan Teksium bünyesinde Ar-ge den üretim sürecine kadar kaliteye önem verilmesi, yüksek kalitede ürünlerin üretilmesi, sürekli değişen güncel müşteri talep ve tercihlerinin karşılanması firmanın esas prensiplerini oluşturmaktadır.

It is crucial to understand people’s mood, their expectations and rising trends on upholstery fabric in a constantly changing world. Sürekli değişen dünyamızda insan ruhunu ve insanların beklentilerini, dünyanın döşemelik kumaştaki yükselen trendlerini anlamak çok önemlidir.

Bu konuda dünya trendini takip eden AR-GE bölümü sayesinde Teksium Tekstil zengin koleksiyonuna sürekli olarak farklı kalite ve konstrüksiyonlarda, renk ve desenlerden oluşan yeni ürünlerini katmaktadır.Bunun sonucunda işbirliği içinde olunan müşterilerden ve katılmış olduğu fuarlardaki ziyaretçilerden olumlu tepkiler alınmaktadır. Müşteriler kalite, konstrüksiyon, renk ve desenleri ile Teksium Tekstil’in dünya standartlarına hitap ettiklerini belirtmektedirler. Firmada her şeyden önce müşteri istek ve beklentilerinin, müşteri memnuniyetinin esas alınması, Teksium’u 1999 yılından günümüze özel koleksiyonlarıyla kendi sektöründe sıra dışı bir markanın adresi olarak gösterilebilecek konuma yerleştiriyor.

Teksium Textile enriches its collections with unique color and patterns in different quality and constructions thanks to R&D department following global trends, so it gets positive feedback from customers and visitors in fair that it attends. They express that Teksium Textile addresses the international standards in terms of quality, construction, color and patterns. The fact that the company firstly bases on customer demands, expectations and satisfaction carries it to a position that can be showed as address of a leading brand through special collections since 1999.

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FOCUS HEIMTEXTIL

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HEIMTEXTIL FOCUS

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FOCUS HEIMTEXTIL

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Growing rapidly against time, EKART aims to be industry leader which sets trend and creates fashion as well as being most favorite brand thanks to its the best, the most strong and unique design capability

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EKART is an excited team whom each are experienced on their own field, young, dynamic, who have high emotional energy and high inner motivation, can look positively at people and life, committed to their jobs, is open and keen to change. Since its establishment, our personnel have been working with a team spirit and sense of brand.

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EKART progresses en route to be a brand that creates design in terms of being creative, follows and arouse interest.

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On-time delivery of products, manufacturing staff being active on easy adaptation and planning simplify sales teamâ&#x20AC;&#x2122;s job.

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One of the reason how strong brands to succeed, is importance attached to logistic team. EKART is fully aware how being of right product in right place on right time is important for a brand, so it makes serious investments on logistic service.

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MODERN FABRICS 速

Creative team follows closely all developments not regarding only home textile but the brand as they make regularly fair visits all the year around.

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Our personnel get regularly training in order to be aware their individual responsibility and provide continuity of their progress.

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With reference to “Imagination is more important than knowledge” by Albert Einstein, team behind EKART brand continues inspiredly to work and develop the brand.

Adres:Demirtaş Organize Sanayi M.Karaer Cd. No:15 16369 BURSA / TÜRKİYE ®

Telefon: 00 90 224 261 21 92 - 93

Faks: 00 90 224 261 21 94

E-Posta: info@ekarttextile.com

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Yalova Yolu 4.km 16210 Bursa TURKEY

Phone: +90 224 219 60 00 Fax: +90 224 219 60 70

SHOPPING CENTERS: BURSA MERKEZ +90 224 219 60 00 - BURSA GEÇİT +90 224 244 90 90 - BURSA KAPLIKAYA +90 224 368 48 00 - BURSA ATAEVLER +90 224 441 15 78 - BURSA ÖZLÜCE +90 224 413 70 54 - BURSA GÜRSU +90 371 24 02 - İNEGÖL +90 224 714 85 50 - GEMLİK +90 224 513 68 00 - AFYONKARAHİSAR +90 272 252 54 00 - YALOVA +90 226 351 54 54

- İZMİR +90 232 278 12 00 KOCAELİ +90 262 371 15

60 - ESKİŞEHİR +90 222 330 59 69 - ANTALYA

ÖZDİLEKPARK +90

242 344 55 28 DEPARTMENT STORES: İSTANBUL VIALAND AVM +90 212 777 95 81 / TORIUM AVM +90 212 596 15 55

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