HEIMTEXTIL 2019 - 83. SAYI by FAIRWORLD HOME TEXTILE MAGAZINE

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HOME TEXTILE INDUSTRY IN THE RED - AGAIN!

ast year the Bangladesh Terry Towel & Linen Manufacturers & Exportersâ&#x20AC;&#x2122; Association (BTTLMEA) wanted the government to stop the export of cotton waste so that raw materials become available for production. Cotton waste is still being exported. It also wanted cash incentive to be increased to 16 percent so that Bangladeshi products can be competitive in the US market. There is however a proposal from the national committee under the finance ministry, that looks after revision of cash incentives, that a further three percent may be given for the US market. Presently there is a percent cash incentive for all exporters. Another basket exists that provide a further four percent incentive to small industries with an annual export not exceeding USD 3.5 million annually and which are single unit factories. BTTLMEA wanted a further eight percent, but there is only a recommendation for a further three percent for the US market which has not been gazetted as yet. The biggest problem now is the crisis in yarn. The industry was founded basically in 1990 on the premise that cotton waste would be used to produce the yarn for home textiles. Today there are 105 mills with only three enjoying bonded warehouse facilities including Noman Groupâ&#x20AC;&#x2122;s Terry Towel, ACS, which is a British investment venture in Bangladesh and another Bangladeshi company. These companies are at liberty to import (duty free) raw materials from the international market, be it yarn or chemicals for the purpose of producing goods that are for export only. The advantage here is that these companies can buy yarn at competitive international rates. Since the export-oriented home textile and linen manufacturers have from the beginning been using yarn made from local cotton waste, there was no move towards getting bond facilities and that has become a major problem today. Now the availability of local yarn has reached crisis point. The industry uses primarily 10 single, 16 single and 20 single grade yarns to produce products that range from bed sheets, pillow cases, curtains, quilt covers, comforter, various types of sheets, etc. Terry items include all types of towels. All these yarns are produced by Bangladeshi spinners. Home textile mills use the open end variety yarn.

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Naturally, spinners are shying away from selling to terry towels/home textile mills in favour of denim factories It is fortunate for the RMG sector that denim export from Bangladesh has got a boost over the last three years and demand for local yarn (7 single, 8 single and 10 singles grade yarn) has increased. That means denim factories are using the same yarn counts to make their garments that Terry towel factories use to produce low to mid end towels in the country. The only difference is that for denim yarn, spinners may increase the percentage of virgin cotton from 60 to say 70 or 80 percent. While investment may increase by Tk 10 per kg, selling price increases by Tk 20 per kg. So, naturally, spinners are shying away from selling to terry towels/home textile mills in favour of denim factories. To put all this in perspective, spinners can sell towel yarn (count 10s) at USD 1.80 per kilo. While denim yarn at the same count fetches USD 2.20 per kilo. So naturally, spinners are selling the 10s yarn to denim factories. On top of the yarn shortage, Bangladesh does not have a comparative price advantage in the US market over Pakistan. The Pakistani rupee exchange rate (USD 1 = Rs 110) and the industry there is getting a cash incentive of 12 percent coupled with paying less duty to enter into the US market. On the contrary, our exchange rate stands stronger with Taka trading against the USD at 83:1 and enjoying an inferior 8 percent

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cash incentive (for SMEs). Then again Pakistanâ&#x20AC;&#x2122;s 10 single grade yarn price is approximately 12-15 percent cheaper than the price of same grade yarn available to Bangladeshi millers. All this means that Pakistani terry exporters are having a 25 percent to 29 percent price advantage over Bangladesh in the US market. In this scenario, the BTTLMEA in a letter to the parliamentary standing committee on Jute and Textile Ministry this month proposed that the government allow for the duty-free import of 10 single, 16 single and 20 single open-end yarn (for towel production) through land or sea port from India or Pakistan, which would be 15-20 percent cheaper in price. It was also proposed that a five-year cash incentive scheme for exports to the US market that would increase the export basket of these products from USD 1.2 billion to USD two billion over the period. Putting in place measures to open up the market for importing raw material at most competitive rates and the implementation of policy measures would not only protect the industry but also allow Bangladesh to effectively take advantage of the China-USA trade rift, where Chinaâ&#x20AC;&#x2122;s textile exports to the US may soon face further duties. It is prime time to cash in on the China-US trade war and put Bangladeshi home textile/terry towel export in an advantageous position over India/Pakistan.

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TURKISH TEXTILE SECTOR WORKING TO IMPROVE TURKEY IMAGE IN EUROPE Turkish textile manufacturers have been in efforts to improve Turkey’s image in Europe, the top market for the sector, a leading association president has announced. During a panel on June 20, Turkey’s Clothing Industrialists Association (TGSD) President Hadi Karasu also said the sector aimed at reaching $18 billion or more in exports this year, adding that the target was to increase this amount to $25 billion in the next five years. The sector made $17 billion exports last year.Karasu noted the sector was now working to improve Turkey’s image in the country’s and the sector’s top export market, the European Union. Turkey made almost 72 percent of its ready-made clothing exports to the bloc. “We have commenced proactive initiatives to evade some negative thoughts by boosting our contract with NGOs in the EU countries, mainly in Germany, Spain, the United Kingdom and the Netherlands,” he said, adding that the sector players recently came together with their German counterparts. “We will hold such meetings in other EU countries in the upcoming period,” the TGSD president added, as quoted by Reuters on June 20. The sector also needs to improve the quality of the labor force to increase its competitiveness in global markets, he also said, adding that the sector’s five-year roadmap was based on three main pillars: Making close contact with the sector’s markets, raising added-value in production and increasing sustainability. Karasu also noted that the sector increased its exports by 10 percent in the first five months of the year compared to the same period of 2017.

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INOSUIT KNOWLEDGE AND EXPERIENCE SHARING SESSION IN BURSA InoSuit Knowledge and Experience Sharing Session took place at Uludağ Exporters’ Associations (UİB), Bursa on 11th July 2018 InoSuit Knowledge and Experience Sharing Session hosted by Uludağ Exporters’ Associations was organized by Turkish Exporters’ Assembly (TİM) and with the participation of nearly 100 firms and mentors. Opening speech was given by OİB Borad Member Ömer Burhanoğlu. Following opening speech, Dr. Umut Ekmekçi made a presentation on İnnovation. Later, İnoSuit firms and mentors shared success stories. In his speech, Ömer Burhanoğlu, stated that Farplas decided innovation as a priority and wanted the innovation process to be a self-functioning process. Burhanoğlu said that they received the first prize in Innovalig in the field of strategy last year and Innovation is talking when strategy is being discussed in Farplas today.” Umut Ekmekçi who made a presentation at the meeting; emphasized the importance of systematic management for sustainable Innovation. Farplas Innovation Director İffet İyigün Meydan stated the importance of overlapping the goals of strategic growth and innovation. Martur AR-GE Director Recep Kurt stated that with the InoSuit Program they have achieved significant gains in terms of generating ideas, developing corporate memories, efficient use of limited human resources and financial resources. Up to today, 8.7 percent of companies in the ISO500 and 6.4 percent of the top 500 exporting firms of TIM participated in the InoSuit program.

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DRAPP

HFPA ALERTS MEMBER FIRMS ON LATEST US TARIFF ANNOUNCEMENT The US Home Fashion Products Association (HFPA) has alerted its members following the announcement on tariffs on imports from China. HFPA legal counsel Robert Leo urged member firms to file comments with the Office of the US Trade Representative (USTR) about the inclusion of items, which some home textiles suppliers import to fill pillows and comforters. USTR recently released an extensive list of proposed 10 per cent tariffs on $200 billion in Chinese goods, a follow-up to two previous tariff actions. While finished home textiles did not make the latest list, feathers and down used for stuffing did. Although the new list included a class of terry towel materials, the subheading number is not the one assigned to terry bath towels and kitchen towels, a leading US news portal dedicated to home textile quoted Leo as saying. In the home furnishings space, the list includes mattresses, furniture and lighting, as well as upholstery fabrics, carpets, particleboard, MDF, plywood, wood marquetry and inlaid wood used in furniture production. Plenty of textile components on the proposed China import tariff list â&#x20AC;&#x201C; cotton yarn, cotton waste, cotton woven fabrics, viscose, nylon yarn, polyester yarn, hemp, jute and vegetable fibers, among them â&#x20AC;&#x201C; has worried the US apparel manufacturing community as well.

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NEW FEDERAL TESTING CENTRE TO LAUNCH IN RUSSIA

he Russian government has announced plans to establish a new federal centre that will focus on conducting R&D activities in innovative textile materials. According to Viktor Evtukhov, an official spokesman of Russia’s Deputy Minister of Industry & Trade, and the person responsible for the implementation of the project, the new centre will be established on the basis of the Russian Innovation Research and Production Centre for Textile and Light Industry (RIRPCTLI), a Russian research institution in the field of technical textiles and nonwovens and will be the largest of its kind in Russia.

Andrei Gravanov, head of RIRPCTLI, said that the new centre will also specialise in developing new test methods and quality standards for technical textiles and nonwovens production, as the majority of these standards were designed during the Soviet times and have become notably outdated. According to Evtukhov, the new centre will test new types of textile materials, including smart textiles. Amongst these will be research activities for the design of fabrics that can recognise and adapt to environmental changes and change their colour. Particular focus will also be placed on the design of materials with water resistance, antibacterial and other functional properties. According the Russian Ministry of Industry and Trade, the scope of application of these materials will vary from military to medical markets. In the latter case, scientists of the new centre plan to design special fabrics, equipped with built-in sensors controlling to monitor health. Although RIRPCTLI has been experiencing serious financial problems in recent years, it is known for its scientific work in the field of innovative technical textiles. Recently, its scientists designed a new method of physicochemical modification of textile materials, which allows the production of materials with high biocompatibility and thrombo-resistance that could be used for the production of artificial blood vessels, tendons and heart valves. In addition, last year, the institute completed the design of ion-exchange textile materials, that can be used for the manufacture of filters for gas cleaning, protective clothing and textile gas masks. Some of the institute’s other developments have already been used in the production of innovative clothing in Russia. For example, Technoavia, one of Russia’s leading producers of specialist clothing, has recently launched the production of water-repellent clothing from an innovative three-layer softShell material. According to the company, the first layer of fleece absorbs moisture and retains heat, the second membrane layer removes moisture from the outside, while the upper layer of polyester with spandex provides stretchability. Finally, particular attention will be paid to the design of eco-friendly textiles. The Russian government believes the establishment of the new centre will provide a rapid impetus for the development of the entire Russian innovative textile materials industry, which officials believe is already at a top level, being one of the world’s most advanced, in terms of the number of discoveries and the complexity of the R&D activities conducted. 18

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uzunlar

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2018 EURATEX General Assembly:

Investing in the textile and clothing factories of the future in Europe

The 2018 EURATEX General Assembly showcases the economic renaissance of the textile and clothing industry, and its visions for the future, among numerous participants in Brussels. The topic of this year’s EURATEX General Assembly, held in Brussels on 7 June, was Investments in the Textile and Clothing factories of the future in Europe. The event attracted more than 120 attendees and offered an opportunity to gain interesting insights about a dynamic moment in which the sector is regaining a leading position in the EU industrial landscape. Indeed, over the last few years the Textile and Clothing Industry has invested over € 50 billion in the EU – a trend that is predicted to continue in the future. Moderated by John Scrimshaw of the World Textile Information Network (WTiN), the conference opened with welcoming remarks from EURATEX president Klaus Huneke, who mentioned “the unprecedented wave of young innovative textile and fashion companies that are currently being created across Europe” and stressed that “not only young entrepeneurs innovate and take risks. In the last few years we have witnessed a strong return of business confidence across the entire European textile and clothing industry”. Keynote speaker Irmfried Schwimann, Deputy Director-General of DG Grow, followed with an exhaustive overview of the financial instruments and funding opportunities available from the European Union. The main discussion was divided in two panels, focused on investment trends in recent years and visions for the industry in the future, respectively. CEOs and representatives from seven European companies presented their success stories and shared their first-hand experience in facing the challenges of the sector, from the need of skilled workforce, efforts in moving to sustainable processes and materials, and surpassing barrier regulations that can hinder exports. The presentations and debate offered the audience a unique point of view about the actions that can be taken at European, national and regional level to ensure the right conditions for entrepeneurs in the textile and clothing sector to keep investing and producing in Europe. The speakers called for collaboration in the sector, highlighting the importance of investing in the development of training programs to “make the sector more competitive and attract younger experts”, and “producing locally to sustain this knowledge-based approach”.

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zeta ilan

Mr. Ramazan YELLUZ

The world-renowned DORNIER and STAUBLI with high-tech and hardware are used in our machine park designs

eta Textile is a Turkey-based company with operation in Bursa that has been manufacturing fancy upholstery fabric since 2001. Exporting all of its production to European, Asian and African countries, Zeta Textile implements technology based growth and development strategy.

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Our priority is always to offer exclusive fabrics to the global market, combining composition of quality and pattern with various yarn usages through R&D unit within the company.

he world-renowned DORNIER and STAUBLI with high-tech and hardware are used in our machine park designs The production is carried out very carefully in 2016 DORNIER weaving machines with 10,240 jacquard hooks and 132 stripe system and completed with quality control process. Our priority is always to offer exclusive fabrics to the global market, combining composition of quality and pattern with various yarn usages through R&D unit within the company. EAT Designscope Victor is used for pattern. 25

THERE ARE NO WINNERS IN A TRADE WAR “The decision which came into force on Friday evening, put an additional 25 percent tax on 818 products imported by the US. This decision will affect not just these two countries but the welfare of whole world.” Turkish Exporters Assembly Chairman Ismail Gülle, evaluated the trade war between the USA and China. Gülle said that: “The decision which came into force on Friday evening, put an additional 25 percent tax on 818 products imported by the US. This decision will affect not just these two countries but the welfare of whole world.” We can reduce the impact by entering alternative markets Gülle stated that “US President Donald Trump’s tax, which was signed in March, brought additional taxes on steel and aluminum, this step also affected Turkey. US has always been an important trade partner for us. However, in order to minimize the effects of the trade war, we urge Turkish exporters to enter new markets.” Turkey will retaliate Gülle said: “The issue of removing the trade barriers, is a matter which both TİM and Turkish Government work on diligently. As TİM, we are conducting researches on global trade, current developments and their effects on Turkey. We are investigating the results on product and sector basis. If the measures have an effect on Turkey, then we will retaliate. At this point, I urge Turkish exporters to follow TİM’s studies and global developments closely.” With the new cabinet, we are closer to 2023 targets Gülle also evaluated the new Presidential Government System in Turkey. Gülle stated that; “Under the leadership of President Erdoğan, the new government that will carry Turkey to 2023 targets, is now certain. With the new system, bureaucracy will be reduced and the decision-making mechanisms will act more effectively.” TİM Chairman İsmail Gülle noted that in the new system, TİM will work together with the Ministry of Commerce, which is formed by the merger of the Ministry of Economy and the Ministry of Customs and Trade. Gülle continued his words as following: “Export family has been a source of morale for Turkish economy with the recent increases in exports. On behalf of exporters, we would like to thank Mr. Nihat Zeybekci, Minister of Economy, who has always been supportive of exporters. We believe that, the new Minister of Trade, Ms. Ruhsar Pekcan, who is now the captain of both domestic and foreign trade, will continue to solve the problems of both merchants and exporters and help them become stronger in the global arena.” 26

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AIZOME BEDDING UNVEILS ORGANIC BED LINEN

“Most people think their skin is an impenetrable barrier, but it absorbs a lot of what we touch through a process called dermal absorption,”

Bringing the powerful benefits of traditional Japanese indigo-dyed fabrics into the modern age, a new company, Aizome Bedding, has unveiled organic bed linen to provide a unique and healthy sleep experience. These organic fabrics treat and soothe the skin while protecting against common skin conditions. The products are also are environmentally friendly. The company’s products are environmentally friendly and produced without employing toxic chemical dyes that can irritate the skin and lead to potential health problems. Aizome Bedding uses the leaves of the Asian indigo naturalis plant that provides its bedding products unique colour, medicinal properties, and low environmental impact. Aizome updates a centuries-old Japanese dyeing technique through using a cutting-edge ultrasound technology in developing uniquely colourfast and chemical-free textiles. This gives the company one of the lowest environmental impacts of any textile in production, using 200 times less water than chemical dyes. 28

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“Most people think their skin is an impenetrable barrier, but it absorbs a lot of what we touch through a process called dermal absorption,” said Michel May, founder of Aizome Bedding. “Now consider that a third of an average person’s life is spent in bed. That represents a lot of exposure to potentially harmful chemicals such as azo dyes, phthalates, formaldehyde or flame retardants (PBDEs) used in the production of the average set of pillowcases, sheets, and comforters. You don’t have to worry about any of this with our natural indigo dye. The Japanese have done this for millennia.” Another key aspect of Aizome Bedding’s products is their use of organically sourced GOTS certified cotton fabric that has not been grown with any toxic chemicals, pesticides or GMOs. The effective combination of the natural indigo dye and organic cotton provides Aizome bedding with hypoallergenic qualities, eliminating dust, detritus, oil and dust mites from building up in a sleeping environment, and preventing anyone with sensitivity to dust materials from experiencing bad reactions. Besides being extremely environmentally friendly, the bed linen also has anti-inflammatorya and antibacterial properties. The oldest surviving textiles in the world are dyed with natural indigo, which coats and protects textile yarn. In addition, Aizome Bedding has no wear and tear parts such as buttons, rubber bands or zippers, and can potentially last for decades.

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INTRODUCING USER-CONTROLLED COLOUR-CHANGING FABRIC

REOL, The College of Optics & Photonics at The University of Central Florida (UCF), has announced active user-controlled colour-changing fabric. The fabric, developed by a team of UCF scientists, allows the user/wearer to change the colour or pattern of the fabric through their smartphone.

This colour change differs from previous “colour-changing” fabrics on the market, which contain LEDs that emit light of various colours. Instead,CREOL’s ChroMorphous technology enables an innovative capability: user-controlled, dynamic colour and pattern change in large woven fabrics and cut-and-sewn textile products, the university explains. Each thread woven into the fabric incorporates within it a thin metal micro-wire. An electric current flows through the micro-wires, thus slightly raising the thread’s temperature. Special pigments embedded in the thread then respond to this modification of temperature by changing its colour. The technology allows the user to control both when the colour change happens and what pattern to appear on the fabric. Using an app, the consumer can choose from a variety of patterns and colours to suit their need or mood – all from the tap of a button on their smart device. For example, a solid purple tote bag now has the ability to gradually add blue stripes when you press a “stripe” button on your smartphone or computer, or switch to a solid blue. “Although clothing has been a staple of the human experience for millennia, the basic structure and functionality of textile fibres and yarns have remained unchanged throughout history,” said Dr Ayman Abouraddy, Professor of Optics & Photonics at UCF. “The capabilities of electronics constantly increase, and we always expect more from our iPhones, so why haven’t textiles been updated? Can we expect an ever-expanding range of functionalities from our clothing? These were the questions we asked, and the foundation for creating the ChroMorphous technology that we began developing in 2016. We are excited to introduce the industry’s first colour-changing fabric, as we believe it’s the next groundbreaking innovation in fashion and textiles.” According to the University, the technology is scalable at mass-production levels via a process known as fibrespinning and is currently produced in Melbourne, Florida, with CREOL’s collaborators at Hills. The CREOL team is currently working with Hills to further reduce the diameter of the threads to produce fabrics for wide-scale market adoption. Ultimately, the patent-pending fabric is said to have the ability to be used across a broad range of applications from clothing and accessories to furniture and fixed installations in housing and business décor.

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CHINA SETS EYE ON 'MADE IN TURKEY' TEXTILE GOODS

urkish towel and bathrobe exporters have identified China, which is increasingly interested in Turkish textile goods, as one of its key target markets. Exporters from southwestern Turkey's Denizli, which accounts for almost $1.5 billion in the country's total $3.5 billion annual home textile exports, have turned toward alternative markets.

The exporters are carrying out a branding campaign called "Turkish Towels" under the Turquality project, the world's first state-sponsored branding program. They have sponsored a number of leading international events so far. While Denizli exports products mostly to the U.S. and Europe, its textile exports to China in 2017 soared to $11.73 million, with a two-fold increase compared to the previous year. Turkish towels and bathrobes are sold as luxury products with the image of European goods in China. The exporters plan to open a warehouse and hold promotional events in China so that Turkish towels and bathrobes can claim a larger share of the Chinese market. Chairman of Denizli Exporters' Association, Hüseyin Memişoğlu said that they are planning to participate in the annual Canton Import-Export Fair, to promote Turkish products China. He said that as many as 20 companies from Denizli will showcase their products at the "Turkish Towels" booth. "The number of people in China's high-income group is more than double than that of our country. There are quality products in that country, but there is a common perception that wealthy people buy European goods. We are a European country. For this reason, it is very likely that Turkish products will find a good market there," he said. Memişoğlu said this is an important perception. "Many well-known global brands have stores in China. We can easily find a market there if we open warehouses, stores and brands," he said

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TEXTILES IS

TRULY A CULTURE FOR US

Textiles is truly a culture for us; a heritage from the city we grew up, a memory of our childhood, a blessing to the family. That creats a passion deep inside to take this culture forward and present our respects. This is a way of us to reflect our perspectives on the fabric!

F’D Fabrics was founded with an experience of 30 years in home textiles to which AF’D made a fresh start in 2014 combining this experience with its young and innovative team. Since then, AF’D Fabrics has succeeded to make export to 22 countries around the world which happened only in 4 years.

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tarting from the foundation, our company has set its prior mission to create an original and innovative line of curtain fabrics in the home textile industry. Our company has achieved a significant success in the industry not only because of the steps in the direction of companyâ&#x20AC;&#x2122;s mission but also with the quality of service provided to its customers. Our objective is to b a significant supplier in the foreign markets we are currently operating as well as to establish a longlasting presence in every new country we reach, with our strong and innovative collections and the quality of our service.

TURKEY WANTS TO IMPOSE NEW REQUIREMENTS FOR CHINA TEXTILE IMPORTS

urkey wants to impose new requirements on textile firms importing material from China, alarming leaders of one of the country's biggest export industries, three clothing company executives told Reuters. They said the plans were discussed at a meeting in Ankara on June between economy ministry officials and representatives of textile companies, who had requested the meeting to ask that the planned measures be delayed or revised. An economy ministry official confirmed the meeting at the ministry, without giving details. "We expressed support for production imports from China, but on the condition of bringing value added to Turkey," the official said. Turkey's textile sector is a pillar of its economy. Ready-to-wear clothing accounted for about 18 percent of Turkey's $157 billion exports last year. CĂźneyt Yavuz, Chief Executive Officer of jeans retailer Mavi, said he believed the government plan was aimed partly at tackling Turkey's widening current account deficit, which reached $47.1 billion last year. Turkey imported a quarter of its $10.1 billion textile imports from China in 2017, more than half of which are cotton fabrics and intermediary goods. "The ministry had a plan to increase the documentation of textile imports from China," Yavuz told Reuters. "This plan was only regarding the textile sector... and it would go into effect in mid-July". He said business leaders at the meeting told the ministry that material imported from China was sold on to other countries such as Russia and the United States, benefiting Turkey. "I was told that there would be either a postponing or at least a revision in the ministry's plans" which were originally intended to go into effect in mid-July, Yavuz said. Fruitful meeting Another senior textile sector executive who attended Monday's meeting said the new measures included obtaining documents about the Chinese companies they are buying from, which will add costs and cause delays in trade. "The ministry undersecretary told us that there is a huge trade deficit with China, where our imports are about 10 times the size of exports," the executive told Reuters. "They want some balance. But they understood our concerns and promised to take another look at the proposed measures." The chief executive of another major Turkish textile company, confirmed that the ministry had been asking for additional documents for textile imports from July, but said the ministry had been asked to postpone the move until January. "We had been informed that we would need a lot of extra documents for imports from China, so we demanded this meeting," said the CEO, whose company has almost 150 stores in Turkey, and exports to seven other countries. "The ministry didn't ask us to stop producing in China. It was a fruitful meeting. We asked them to postpone the plan until at least January 2019, which the ministry will evaluate."

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ORCA HOME FABRICS AS INDIVIDUAL AS YOU ORCA Home is a place where people are passionate, playful and inspired. We are a group of individuals working as a team, constantly striving to be the best collectively as well as individually.

he same spirit that flows within our brand makes us who we are. We are recognised not only for the certified, tested quality of our fabrics, but also because we’ve built our name in a consultation capacity, advising in all things interiors, designs and fabrics. ORCA Home fosters an innovative, ambitious culture that expresses itself through fabrics. Our customers are passionate about art, colours, designs, textures, and so are we.

Mr. M. Bürkan UZUN

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Mr. İsmail CANSEVER

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e are a creatively-led company, constantly forming heightened customer experiences through curated product assortments. Inspired by their leadership, the people of ORCA Home work in a dynamic environment. A deep relationship with our brands, our business model, and our motivation is prioritized and encouraged. Our vision as a global company is to be a world leader in everything we do. Our mission is to manufacture chic fabrics and provide exceptional customer service. Forging leaders, nurturing the skills in our workforce, improving our employeesâ&#x20AC;&#x2122; lives by encouraging a stable work/life balance: these are among the many things we want to continue to implement and improve upon. 41

BURSA AS UGANDA’S ROLE MODEL

r. Debele Peter; District President of Arua Region in Uganda stated that they see Bursa as their role model in terms of economic development during their visit to Bursa Chamber of Commerce and Industry (BTSO). “By adapting the experience of Bursa Business world has to our region, we aim to expedite the development of our country.” BTSO welcomed Mr. Debele Peter; District President of Arua Region and accompanying delegation from UGANDA with the participation of Mr. Muhsin Koçaslan, Mr. Haşim Kılıç; Members of the Board of Directors of BTSO and Mr. Metin Şenyurt; Vice President of the Assembly of BTSO. during the meeting both parties exchanged views on development of trade and cooperation between Bursa and Uganda.

The visit will also contribute to the establishment of new collaborations and joint ventures between Bursa and Ugandan business people in the future.” WE SHOULD GROW TOGETHER Mr. Koçaslan also emphasized that they wish to grow together with Uganda as Bursa business world and they qualify Uganda not as a competitive reach but as a potential market for business. Mr. Koçaslan continued by reminding well known African proverb; “Go alone if you want to go fast, go together if you want to go far” and added that they are ready to give their support and do all the necessary work for Uganda’s economic development.

FULL SUPPORT ON AFRICA EXPANSION

INVITATION FOR FAIR AND PROCUREMENT DELEGATION ORGANIZATIONS

Mr. Muhsin Koçaslan; Member of the Board of Directors of BTSO expressed that as business world of Bursa they give their full support on the Africa expansion policy. He also said that they wanted to complete the political relations with African countries at the top level through economic cooperation. “In this context we value the development of our relationships with Uganda. I believe there is an important potential for trade cooperation between Bursa and Uganda.

Mr. Metin Şenyurt; Vice President of the Assembly of BTSO stated that members of BTSO has strengthen their competiveness in both in Turkey and in international arena through the arranged organizations. Mr. Şenyurt also informed the delegation about their realized fair and procurement delegation organizations in various sectors and expressed his wishes to see companies of Uganda as a participant in the future events.

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Mr. Cem YILDIRIM

BEYCEM PUTS A STRONG EMPHASIS ON INNOVATIVE AND PROMISING VALUE-ADDED PRODUCTS

Established by two brothers in 1994, Beycem Textile continues its activities in home textile, women’s clothing and wedding dress fabric with jacquard and dobby machine. 44

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– Can you tell us about your company and products?

Established by two brothers in 1994, Beycem Textile continues its activities in home textile, women's clothing and wedding dress fabric with jacquard and dobby machine. It set up its own machinery in 1998 and the company's focus shifted to investments in institutionalization and facility in 2001. Supplying raw material from local producers as well as importing yarn, it has been meticulously spinning yarn and carrying out weaving processes. Dyeing-finishing applications for products are made in dyeing plant, an affiliate of the company

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Q - Can you brief about your management concept or philosophy?

Focusing its investments on R&D, Beycem Textile always attaches important to innovative and forward-looking value-added products. It plays an active role in both domestic and overseas markets and has an innovative approach through its advanced technological infrastructure meeting todayâ&#x20AC;&#x2122;s values. Unique designs composed at pattern workshop and fabrics produced in special color lab are also registered in Turkey and many countries under brand name of BEYCEM and HAPPYLINE.

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HOMETEX 2018

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HOMETEX 2018

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HOMETEX 2018

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DESIGNER

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Rooted in our expertise and driven by a spirit of innovation, Christian Fischbacher fabrics draw from contemporary and traditional inspirations and state-of-the-art production techniques. Designed in our studio in St. Gallen, Switzerland,

espite its silky radiance, ACADENZA has the robustness of a hardwearing Trevira CS fabric. Textured yarns are used both as warp and as weft threads. The interplay of the

shimmering warp thread and the matt weft thread leads to a subtle, deliberately haphazard all-over design on the jacquard that has an exquisite radiance and consciously seeks to replicate modern pixel structure. ‘Glitch Art’ is a modern art movement where artists take inspiration from accidental digital images that result from disruptions and errors on the computer. ACADENZA is manufactured for Christian Fischbacher by an experienced, highly specialised weaving company based in Italy. ACADENZA’s soft feel and excellent draping properties are achieved during the finishing process without the use of chemicals.

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SHETLAND features a large-scale pattern of interlinked rhombuse patterns, which are woven as a sophisticated jacquard. A monofilament weft yarn provides stability. Linen is used for the floating second weft thread, which creates the pattern and its three-dimensional effect. SHETLAND offers a natural, easy-care look with a modern design.

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award-winning textile innovations. The HANA – or ‘flower’ – design brings together Asian and European influences, traditional craftsmanship and modern technology in a threedimensional print on silk. It is the result of a complex manufacturing process in which the foam paste is printed first and the adhesive is applied for the transfer. The high temperatures subsequently used for transfer heats the paste causing it to rise, where the transfer foil then sticks to the adhesive. As a final step, the fabric is washed. The subtle shimmer of the matt gold foil gives HANA its radiant opulence. HANA is made exclusively in Switzerland.

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The shimmering jacquard LUMINATE contains stainless steel, making it a sophisticated eye-catcher. Metal yarn is woven into the curtain, meaning it can be sculpted into any desired shape to make an individual design statement. LUMINATE is woven on a jacquard loom with special gripper technology. Using these special grippers and adjusting the machineâ&#x20AC;&#x2122;s number of revolutions, makes it possible to weave the very smooth, fine stainless-steel threads. The fabric will not rust due to the fact that sainless steel instead of metal thread is used when producing LUMINATE. Once the weaving process has been completed, the fabric is finished with an artisanal crushed effect. LUMINATE is made in Germany. MILORD is a viscose/linen/cotton/ polyester blend. In its warp thread, it uses a yarn which twists viscose with linen for greater stability. The weft thread contrasts a fluffy chenille yarn with a two-tone polyester yarn that is smooth and very shiny. This results in an attractive combination of lustrous and matt effects resembling a striking contrast of light and shadow. As all the yarns are the same colour, MILORD makes a very elegant, tranquil statement in the room. MILORD is made in Italy.

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HAPPY LITTLE

BIRD

Many of the individual elements which feature in KOTORI – such as the birds and flowers – traditionally have special meanings in Japan.

OTORI means ‘happy little bird’. Many of

the individual elements which feature in KOTORI – such as the birds and flowers – traditionally have special meanings in Japan. The most famous of these is the crane, which symbolises a long and happy life. The floral motifs which appear in KOTORI – such as the lotus

flower, cherry blossom and pine branches – are also positive symbols of good luck and prosperity. KOTORI is made exclusively in Spain. MONDANO II is a plain, roomhigh blend of linen and cotton. Airo finishing lends it a natural, pure appearance and an exceptionally soft, flowing drape. Its subtle, washed finish and a choice of ten colours make MONDANO II extremely versatile.

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MR. LEVENT ENDEZ, OWNER OF THE PIJON TEXTILE ANSWERED QUESTIONS OF FAIRWORLD HOMETEXTILE MAGAZINE FOR HEIMTEXTIL 2019 ISSUE. 76

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hat will you say about Evteks and Heimtextil Frankfurt in terms of visitors?

First I would like to say that both events are the largest exhibitions in home textile industry. They attract many visitors from all around the World. Now there are people from all over the World who are waiting the exhibitions in an increasingly globalized industry. If we need to say something about Evteks, it is proud event. Visitors find a gradually developing and well-arranged exhibition every year. Sure we have some deficiencies I believe that we’ll make up them as soon as possible. First of all, I think that there is lack of promotion. That is why it has fewer visitors than Heimtextil. The only way to enhance it is promotion. TV, magazines, press conferences… Even customer satisfaction is a kind of ad. I believe that Evteks increases number of visitors this year and next year. - When we compare them to each other, which one is in the forefront, can you tell us briefly? Both of them are on par with each other. Turkish and European home textile industries shares concurrently same seasons. As you see, knowledge isn’t limited with just one person or a company, now everyone knows and learns something. Both of the exhibitions are in the forefront. Now productions are so familiar and similarities on products have been increasing day by day.

f course, two fairs are successful. As long as exhibitors and visitors are pleased with them, they will achieve to be in the forefront. It is disputable which one is better but as long as everyone do quality business that represent very well their companies, exhibitions will have better. - Do you have any special preparation for Evteks? We don’t have any special work. We already try to keep product quality and innovative studies at the highest level. I think that our products shape the market. We are a company which makes production by following closely what consumer and the industry need. So we will attend Evteks with the current product range. - What do you think about the current market and how do you feel about the future? As it has always been in recent years I feel like the market is still expanding. The competition is also getting better and i think it’s helping the Turkish textile sector to create value added products. In our part we recently made an investment to expand the capacity and to earn the ability to create new quality products to differentiate in the market resulting a competitive advantage. 77

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-The Anno collection brings together a cultural history of wallpapers from the 1500s to the 1930s. -Some of the wallpapers have covered, or still cover, the walls of castles, manor houses, town halls and cottages all over Sweden. -A few are on loan from private collections. Several have been located by architectural heritage curators and others have been sourced from our archive, which holds material dating back into the 1800s. - Sweden has a fantastic wallpaper tradition, which deserves to be kept alive. The Anno collection has something for you, whether itâ&#x20AC;&#x2122;s a historic wallpaper for your period home, or simply something that sets a lovely tone. -These patterns all have a story to tell, and our mindful re-interpretations give these stories a new lease of life for our modern world, says Sissa Sundling, head of design at BorĂĽstapeter.

BorĂĽstapeter launches Anno A captivating history of style

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The pattern Rosenvinge is the oldest wallpaper in the Nordic countries, dating back to the 1500s, and the original wallpaper is still in the ancient Rosenvingeska House at â&#x20AC;?Lilla torgâ&#x20AC;? in the city of MalmĂś. --Now Rosenvinge comes in three new colors to suit our homes today. Sissa says: - I have attached great importance to retaining the character of the originals and therefore we did use adhesive print to get the true feel. -Most wallpapers have retained their original colors, but I have complemented with contemporary colors that also work for modern homes.

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ustaoğlu

We took part in many projects primarily in US and Europe combining our experience with capacity of the dyeing plant.

What kind of strategy do you have in your business in a fierce competition environment? You see a marked difference in employment about R&D and quality assurance when compared number of our employees with many companies of our scale, because I believe that getting rid of competition to step forward will be possible in this way. We need an innovative point of view both aesthetically and physically. Q - Can you open up headlines of aesthetical and physical?

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Mr. Ibrahim AKYILDIZ

As a company producing decoration material as last product, of course, our priority is aesthetic beauty. That's, I mention process from design to selecting color. Most significant driving force here is to do your business with pleasure. Thankfully I and our team are doing our jobs with great pleasure. By innovative point of view physically, I mean process in production. It is possible to reduce costs and increase competitive capacity by making improvement in process for all phases of production.

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ur R&D team has a large number of projects that they work on utility model and patent. In a similar way, we exert effort to form new qualities in accordance with market demand by following closely leading edge technologies of textile chemicals and researching in our dyeing plant. Q - I know that you made some investment in technical textile. What do you want to say about it? Over the last a few years, technical textile is our primary target point, so we have five specialists focusing on this field in R&D center we set in line with this purpose. We did a lot of researches in a short span of time and I can say that we covered a lot of ground on developing library. Our long-time vision is to strengthen our brand through high value-added products. Export: In this period, we deepen options we expanded in overseas markets for years. The only condition of raising the brand value and increasing export is to offer quality and unique products. After-sales service and customer satisfaction are subsidiary factors. Project follow-up: We took part in many projects primarily in US and Europe combining our experience with capacity of the dyeing plant. The most important benchmark of this industry is being in conformity with the technical requirements and process of production planning. Family company or corporate company? As with many companies, evolving a professional/ corporate structure is on our agenda. We held talks with some consulting firms about it but it is long-term process. We need to understand and comprehend the logic of it. 87

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Mr Yılmaz ÖZKAYA

ÖZKAYAOĞULLARI RULES GOING TO SUCCESS * Producing a wide variety of home textile products and selling professionally in domestic and foreign market with “ÖZPER” brand, Özkayaoğulları has its own rules and principles for guaranteed success and satisfaction. Özkayaoğulları is a family business established in 1990 to operate in the construction industry. Later the company stepped into the textile sector in 2004. Producing competitive home textile products under its respectful brand of Özper, the company has been continuing to develop its production and activities. The jacquard textile factory of Özkayaoğulları in Bursa is one of the leading facilities operating in the tulle, organza curtain-fantasy production. Total production area of the factory is 1000 square meters where an annual capacity of 400 thousand meters of fabrics is produced. The plant is equipped with the latest model weaving machinery to respond to customer demands more quickly. The company attaches extra importance on quality as well. Another factor which Özkayaoğulları prioritizes is innovation. Thanks to its R&D team the company produces highest quality level of innovative curtains and fabrics. Özkayaoğulları has been operating in all areas of production technology, design and service addressing to the values of every culture and nation. Talking about their current situation and goals, Yılmaz Özkaya of the company outlined, “If you set your plans properly the success follows. If you believe in a discipline, team spirit, love and respect, the success will definitely follow.

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Our company team has been working with the highest level of motivation and determination to provide customer satisfaction.

This is the essence of our success. Customer satisfaction should be the first priority to ensure the quality of an organization. We care for this and I believe we got it properly. We are a flexible organization to produce the best, to deliver in the shortest time and to follow up after the sales. We always get positive feedbacks. If there is a problem at any of the processes, from production to sales, we spare no effort to solve it immediately. Our high quality principles are efficiency, punctuality, intensive teamwork, discipline, honesty, fairness, customer focus and most importantly to give importance to social values.â&#x20AC;?

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DECO

ereâ&#x20AC;&#x2122;s a delicious cocktail of designs with an unmistakeable Art Deco flavour. Drawing its inspiration from Gatsby-era boutique hotels, Deco comprises sleek jacquards for curtains and accessories, presenting kaleidoscopic geometrics and contoured waves in chic vintage tones.

MEEKO

n bright, fresh palettes, the Meeko story comprises a series of upbeat modern prints on 100% cotton. A painted leaf patchwork, naĂŻve flowers and circular motifs team with a skeletal foliar trail, a folksy geometric and a dashed coordinate, all in an exuberant, freehand style. 93

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Jewel-Bright Shades The eclectic combination of embroidered linens, large checks, embellished bands and digitally-printed velvets creates a stunning mélange in jewel-bright shades.

rand Palais is a wide-ranging fabric collection drawing on influences from around the world. The eclectic combination of embroidered linens, large checks, embellished bands and digitally-printed velvets creates a stunning mélange in jewel-bright shades. UTOPIA A glorious trio of semi-plains, the Utopia book presents a mélange of intriguing textures for contemporary living spaces. Colourways embrace subtle pastels, warm naturals and versatile neutrals, with applications including both window dressing and accessories.

SAKURA The Sakura story echoes the current trend for Japanese evocations through its leafy silhouettes and foliar motifs. Five lustrous jacquard fabrics include an embroidered skeletal leaf and a distressed semi-plain, with the range embracing the new seasonâ&#x20AC;&#x2122;s fresh palettes.

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LOGAN Rustic in style and welcoming in spirit, Logan is a tweedy flecked weave for light domestic upholstery, curtains, cushions and throws. A wide tonal spectrum draws on natural influences, with 23 options inspired by rich earthy hues and rugged moorland vistas.

HEMINGWAY Tradition meets modernity in the Hemingway collection of weaves. Classic gingham checks, Jacobean trails and a criss-cross lattice are balanced by contemporary geometrics and an ogee silhouette, all presented in a set of timeless tones. 97

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Chinese investors eye investment projects in Cappadocia city Nevşehir

hinese business people are planning to invest in Nevşehir, the central Anatolian province famous for Cappadocia, perform economic and commercial operations, and import a number of products from the city. To that end, a protocol agreement was signed between the Bureaucrats and Businessmen’s Association of Nevşehir (NEVBİAD) and the Istanbul Chinese Businessmen and Industrialists Association (ICBIA) to increase mutual investments between Turkey and China, attract more tourists from China to Cappadocia and organize common cultural, touristic and economic activities. Speaking at the ceremony held in Uçhisar, Nevşehir, International Commercial Bank of China (ICBC) Turkey general manager and ICBIA Deputy Chairman Gao Xiangyang said they are very happy to come to Nevşehir. Xiangyang pointed to the significance of the protoco and stated that ICBIA has a broad spectrum of members operating in key sectors such as finance, communications, infrastructure, energy and transportation.

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He said the economic cooperation between China and Turkey has increased gradually, stressing that Turkey is located in a very important strategic point of the old Silk Road and has a significant geographical advantage in this regard. “Turkey plays a globally important role with its world-renowned quality production in the sectors of agriculture, textile, motor vehicles, household appliances, consumer electronics, transportation and communications and provides rapid development,” he said. Xiangyang said that the cooperation between NEVBIAD and ICBIA will contribute to the improvement of mutual understanding, the sharing of experiences, the development of commercial and economic relations, as well as the enhancement of traditional bonds of fellowship. Pointing out that the Chinese economy has switched from rapid growth to high-quality growth, Xiangyang said the commercial relations between the two countries will increase rapidly due to the rapid development of the Turkish economy and Turkey’s position in the central corridor. Xiangyang recalled that China declared 2018 as “Turkey Tourism Year” and that Turkey expects a large number of Chinese tourists.

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“There is no doubt that there will be many success stories in the short and long term as a result of the cooperation between Chinese and Turkish companies,” he said. Xiangyang said he finds Cappadocia’s economy very viable, adding that many Chinese tourists come here, and this number will increase in the near future. “There is a huge import festival in China. We want to bring region-special products to China. For example, we can import wine and agricultural products from Nevşehir to China. Five to six of the major Chinese companies operating in Istanbul and exceeding 70 in number are here,” he said. “For example, the world’s largest bank ICBC, Huawei and contracting company Power China are here. These companies make examinations here. They have taken Nevşehir and Cappadocia in their scope to invest here. Because now Chinese companies have begun to examine places like Nevşehir outside Istanbul, ” he added. NEVBİAD Chairman Kazım Tekin said that the association established four years ago is actively engaged in its work and that as a nongovernmental organization, they have carried out various contacts in

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order to increase friendship with the countries in good relations within the frameworks set by the government. Tekin stated that they started mutual consultations with Chinese businesspeople in this context in order to collaborate, increase mutual investments and enhance friendship and good relations, noting that these consultations are the result of a protocol document. He also noted that this document was approved by the Ministry of Foreign Affairs and that today they hosted Chinese businesspeople and officials from Chinese companies operating in Istanbul. Explaining that their intention is to ensure that Chinese companies and businesspeople invest more in Nevşehir and attract more Chinese tourists to Cappadocia, Tekin reported that they believe the investments will increase after this protocol. Regarding the works conducted to increase the number of Chinese tourists, Nevşehir Governor İlhami Aktaş said that they will promote the city by participating in three different fairs to be organized in China by the Nevşehir Governor’s Office, underlining that they fully believe the agreements will improve mutual relations and added that bilateral relations between the countries will be further improved.

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Mr Özge ÖZDEMİR

ARMADA TEXTILE We aim also to be a strong brand in Europe focusing on the market this year.

Can you tell us about 2019 trends and goals of Armada Textile that shows a strong performance in the Middle East markets? We will continue to produce more value-added products blended with natural fibres for the Middle East. We aim also to be a strong brand in Europe focusing on the market this year.

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Evteks is globally well-known exhibition. I think that we will have certainly an efficient exhibition meeting our local and foreign customers as in the recent years.

You participate in Evteks as an exhibitor, what are your expectations from the event in terms of meeting customer requirements and demands? Evteks is a globally well-known exhibition. I think that we will have certainly an efficient exhibition meeting our local and foreign customers as in the recent years. Q - Are you interested in Iran as an alternative market? Also are you looking for new markets for coming years? Now Iran seems the regionâ&#x20AC;&#x2122;s shining star. We have already projects involving Iran. As to new markets, we are already a company that takes expanding into new markets as a mission.

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ICONS Fabric is a covetable textiles collection combining detailed pattern and vivid colour in signature Cole and Son style. Lightweight linen, crisp cottons and luscious velvet bases are accompanied by beautiful silk embroidery and jacquards which can be used in decoration as both drapes and upholstery, providing a captivating design option for contemporary dwellings to stately residences.

WOODS

ichael Clarkâ&#x20AC;&#x2122;s 1959 screen print, Woods, has been reimagined throughout the Cole and Son archive and is now available for the first time as a fabric in linen union. In keeping with the designâ&#x20AC;&#x2122;s original palette, Woods fabric is offered in gentle, monochromatic schemes of Soft Grey, Soot on Snow and Parchment on Charcoal.

The Linen Union base makes Woods suitable for upholstery and general domestic use including curtains, blinds and decorative use, as well as light commercial applications. Also available in 100% linen.

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FEATHER FAN JACQUARD The soft geometric pattern of the Asian-inspired Feather Fan gives a unique dimension to upholstery and decorative pieces alike. Choose from classic palettes of Olive, Soot and Snow, and Ginger as well as striking, dark tones of Ink and Magenta available in a woven composition, ideal for upholstery and general domestic use such as curtains, blinds and decorative use, as well as light commercial applications.

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HUMMING BIRDS

romantic floral print, Hummingbirds depicts delicate birds perched on foliage and flowers. Originally a handmade block print wallpaper dating back to the 18th century from the Cole and Son archive, the crisp 100% cotton base is a soft take on the original block print. Hummingbirds is available as a fabric in Classic Multi, and Duck Egg. Cotton is suitable for light domestic use including curtains, blinds and decorative use. Also available in 100% embroidered silk.

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Around THE WORLD FLY AROUND THE WORLD WITH FABRICS BY CHIVASSO

his collection encompasses a range of styles and looks, enough to inspire the most well travelled and cosmopolitan. Create a relaxed yet chic atmosphere using whites and very subtle neutrals. Wonderful white was chosen to highlight a timeless collection of design velvets, combining different

textures and materials.

White reflects the outside light beautifully creating a light and airy look. This collection includes design velvets in different graphic retro inspired patterns.The velvets each have an abstract retro pattern in a three dimensional look.These fabrics are all about Dots and checks come to life in the deep pile of the sumptuous velvet. Abstract, â&#x20AC;&#x153;Vaserelyâ&#x20AC;? like patterns are combined with plains for a soft look.This clean elegant style is complemented with a subtle retro twist. Mix and match unique and personal accessories with a rich tapestry of different fabrics.Explore different textures by juxtaposing deep velvets and transparant sheers.

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MYSTICAL SCOTLAND

xperience the moody highlands of mystical Scotland from the comfort of your own living room, with the fabrics in the collection Sutherland. Warm, rich felted wools are dyed in atmospheric colours. Deep tones of blues, greys, and browns were chosen to complement the textured wool fabrics.

Faded and washed patterns are combined with classic tartan checks and plains. This robust collection can be used in classic interiors, but also in modern homes.

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REBELIOUS DENIM

enim is timeless and has become ubiquitous and unmissable in any wardrobe. We found inspiration in this classic, reworking and adapting it for use in a contemporary interior.

Real patchwork jeans are combined with denim look fabrics, and richly dyed sheers for a complete look. Indigo is used to give denim its deep shade of blue. When washed the blue fades creating a unique look to every piece.

This deep indigo or washed blue combine beautifully with gold and silver, or metallic accessories.

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HGH INDIA 2018 WITNESSES 14% INCREASE IN VISITORS

he 7th edition of HGH India witnessed 14 per cent rise in the number of visitors over last year with over 34,000 visitors, primarily retailers, distributors and institutional buyers from 480 cities and towns across India attending the 3-day trade show to find innovations, source home products for their business and discover the upcoming home fashion trends.

Over 600 brands and manufacturers from 30 countries unveiled their innovations and new collections at HGH India, either directly or through their Indian partners.

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GH India 2018 reflected the rising interest in integrated approach to home textile, home decor and houseware as they continued to move towards a single lifestyle category called Home. Buyers and visitors showed interest in new and trendy products along with offerings from international players. The organisers’ effort to launch the new concept of Indian Heritage products with an appeal for handicrafts, jute, coir and khadi to modern consumers attracted keen attention.

“We are very happy with the outcome of HGH India, especially this year. I feel that both our organisations’ relationship will only continue to evolve further in the years ahead. We have over thirty brands exhibiting this year which is a big step forward for us, and I foresee this only growing further next year as well. I must also mention that I am very impressed with the Trends Pavilion this year. In fact, we have incorporated some of these trends into our products that are on display. I look forward to HGH India 2019,” Keval Mehta, general secretary- Atco (All India Wallpaper Coverings Association), said. “We have been with HGH India since its first year, and are thus overjoyed to be part of the show again. The response to our offerings has been great on all three days. Each year, we look forward to meet retailers and consumers from different regions, cities and towns of India every year and in my opinion, this is the perfect platform to achieve the same. I believe that this industry is still evolving and therefore, I am thankful to HGH India for consistently providing us the opportunity to showcase our new concepts and merchandise to strengthen our rapport with visitors on all three days of the trade show,” Rajesh Mahajan, chairman, Maspar, said. The trade show saw some of the biggest brands like Welspun, Bombay Dyeing and Marshal launch their new products which peaked the buyer’s interests. It also witnessed international participation showcasing products from Turkey, German, Italy, UK, France, Greece, US, Taiwan, Thailand, Korea, China, Russia, Poland, Japan, Belgium, Bangladesh, Sri Lanka and many others. “HGH India continues to develop as a trade show for the Indian home products market but with International standards. It is a great business platform for Indian buyers, retailers, manufacturers and brands to connect and mutually grow their respective business and also the industry in its entirety. With the increasing buying power and refined sensibilities of the Indian market, we hope that the home products industry witnesses’ manifold growth and HGH India continue to be an important partner in this journey. I am happy that we could attract not only urban visitors but also visitors from interior cities and towns of India. Home products are a desire and a necessity all over the country,” Arun Roongta, managing director, HGH India, said. The next edition of HGH India is scheduled from July2-4, 2019 in Mumbai. (RR)

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Realizing the serious gap in kitchen and kitchen textile products, in the domestic home textile market, Happylife Textile started manufacturing in the industry in 2000. It initiated to create demand in the industry as a result of studies on waterproof kitchen aprons and sample product designs by taking into consideration of the demand of product-production related to kitchen and kitchen products in the textile.

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ffering a wide range of product from 2006 to present, Happylife Textile Kitchen Aprons made a great progress in increasing production volume of waterproof kitchen aprons for children, pot holders and kitchen gloves stepping up R&D activities in 2013. The company also tripled production potential providing online sale and supply in local and overseas markets, e-commerce portals through focusing on creation designs. With a structure foreseeing changing in the industry, Happylife Textile has leadership and creativity and a strong business sense. Focusing and changing management strategy we have been carrying out believing in our country is a part of this robust structure. Happy Textile aims to be one of modal participants of the national economy thanks to its investments, create more added-value presenting a high potential of growth and profitability, to contribute social progress developing corporate citizenship culture as well as economic growth and to lead its sector as a sample business firm. With its all components, Happylife Textile will continue to enhance features of offering â&#x20AC;&#x153;firstsâ&#x20AC;?, leading the field and leadership it has since it was established.

Tuncay Kulaber

We, as Happylife Textile, aim to be one of driving forces behind the textile industry through a management approach that is innovative, inquisitive and open for improvement in all areas from customer relations to human resources, from market expectation to technological advances on the basis of customer satisfaction-oriented works. We are on the way to becoming a model corporation which have a voice in the industry as a strong brand due to steady, quality production and service in line with ever-changing needs and demands in the global market. Intending to make contribution to both local and regional economies generating more investment and more employment day by day and to accelerate community development process; Happylife Textile is advancing confidently along the way to becoming an ever-growing group that provides a competitive advantage focusing on customer satisfaction, that competes with global brands, that makes no concessions on quality, that makes a positive contribution to community and environment. 125

TURKEY’S LIMA LOGISTICS SUPPORT TO FAIR INDUSTRY LIMA LOGISTICS STANDS WITH ITS CUSTOMERS AT HEIMTEXTIL THROUGH EXPERIENCED FAIR STAFF

Offering service with Eskisehir (Turkey), Bucharest and London branches, the Bursa based Lima Logistics shares its experience on exhibition, fair and events with exhibitors at Heimtextil Frankfurt. Lima Logistics gives support to home textile industry, as a solution partner for companies at domestic and overseas fair, congress and exhibition organizations as well as air freight, road freight and sea freight transportation services.

“WE ARE SUPPORTER OF HOME TEXTILE”

r. Cenker Ural, Co-founder of Lima Logistics, said that they see Heimtextil Frankfurt as the foremost event among meeting points of Turkish home textile industry with the world, adding fair organizations give fresh breath to industries. Expressing that they provide all kinds of technical and logistic support for exhibitors from setting up a stand to the final delivery, Mr. Ural continued that;

Mr. Cenker URAL

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“Turkey is one of the first countries that pop to mind when you think of home textile in the world. With impressive performance it displayed, the textile industry is one of the most important competitive advantages of Turkish economy. While Turkish home textile industry continues to increase global market share thanks to its designs and leading brands, we, as Lima Logistics, make a contribution to this growth with our exhibition and event freight forwarding services. As in the previous years, we stand with home textile industry with professional exhibition staff.”

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DELIGHT IN SHADES OF PALE Regardless in which of its countless nuances â&#x20AC;&#x201C; white instantly evokes a light and airy feeling in the room. With the exclusive furnishing fabrics from JAB ANSTOETZ, this radiant talent really sets off any other colour it is paired with. RECINTO The fascinating upholstery fabric RECINTO displays a special graphic effect. Depending on the colourway, the conspicuous motif provides elegant or modern accents in residential use. A versatile and decorative article that offers numerous possibilities for decoration. GIARDINO This chic decoration fabric features both elegant stripes and floral elements and creates a varied and fashionable look. The jacquard radiates charming flair in eight decorative colourways.

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ALLISTER The check pattern ALLISTER is the perfect partner for an English country house. The woven upholstery fabric comes in seven classic colour combinations such as blue/red or red/ black. The article owes its cosy, natural appearance to the high wool component of 50%. TORO VOL. 3 The Toro Vol. 3 collection keeps its reputation as a simple and plain option in our upholstery fabric portfolio. It is a versatile collection that will complement a wide range of interior styles. MEDICI The Medici collection is a fantastic example of textile craftsmanship. The five exquisitely designed upholstery fabrics have been inspired by libraries full of iconic and historical books, and will appeal to the lover of a woven valuable. Sumptuous jacquard designs, worked into Lyonese velvets, add a feature to the slightly iridescent palettes. A modest sheen on the multifaceted and structured fabric is produced by the use of a pure viscose pile on a base of varying synthetics.

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BENU RECYCLED The Benu Recycled Collection started with the idea of producing high-end interior fabrics out of discarded materials. Since 2009, the collection uses recycled postconsumer waste such as PET bottles and scrap wool to create luxurious interior fabrics, winning various awards including the Red Dot Design Award and Interior Innovation Award. BENU JACK The subtle, graphical block design of BENU JACK printed on the popular recycled BENU REMIX fabric. Hand-drawn lines have been ad-ded to distinct boxes, giving the fabric a special, architectural look. The eco-friendly digital print and the base fabric are very durable, making it ideal for both curtains and upholstery. Its two colourways, grey on beige and dark brown on grey, match the architectural rigour of the motif in their restraint. Christian Fischbacher represents -sustainability and ecoconscious production with his BENU -collection. Both BENU ENGADINA and BENU JACK are made from 100% recycled wool in Italy. BENU ENGADINA

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The popular Engadina bedding design is also available as a deco-rative and upholstery fabric, BENU ENGADINA, creating a cheerful chalet chic ambience. The eco-friendly digital print on recycled BENU REMIX fabric is very durable and, just like the plain, is extremely abrasion-resistant. With its ski theme, the Engadina print design -portrays a typically Swiss image. Our humorous design features winter sports enthusiasts from the 1920s and 1930s, alongside skiers of today, some whizzing down the slopes whilst others stand at the side. The detailed drawing of the design, which was originally -created using watercolour and photography, beckons the viewer onto the pistes of St Moritz, the birthplace of the Alpine sport in Engadin.

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BENU OSCAR With BENU OSCAR, Christian Fischbacher succeeds in uniting sustainability with the most exacting aesthetic demands. Manufactured from recycled materials, the fabrics in the BENU RECYCLED collection are an expression of the innovative thinking that plays a key role in the overall process of developing collections at Christian Fischbacher: BENU OSCAR is a fabric derived from postconsumer recycled PET bottles. Discarded bottles are collected, ground up and melted down before being spun into polyester monofilament yarns. If we compare recycled to non-recycled polyester, we find that using re-cycled polyester saves 9/10 of the energy and 2/3 of the water required in production The fabric is flame-retardant due to the additive that becomes an integral part of the cloth. The recycling process does not lead to any loss of quality or durability. BENU SPLASH The exotic jungle motif of Benu Splash was hand-drawn in Christian Fischbacherâ&#x20AC;&#x2122;s design studio and superimposed on a watercolour. The colourful design is realised in France as an environmentally friendly inkjet print on a technically innovative decorative fabric made from recycled plastic PET bottles. Discarded plastic bottles are collected, crushed, melted down and spun into polyester filament yarns that are subsequently woven into the fabric. With Benu Splash, Christian Fischbacher has managed to unite sustainability with the highest aesthetic demands. All the fabrics in the Benu collection are made from recycled materials and are examples of sustainability and environmentally conscious production. 131

JAGER

ager is a drapery jacquard pocket weave emulating a dramatic bark texture. The exceptional nature of FR-One lies in the inherently fire retardant properties of the fabrics offering outstanding safety and durability. FR-One fabrics comply with all FR standards in force worldwide. Our fabrics combine high performance properties with extensive decorative range and affordability, covering the demands of any project. FR-One collections are ideal for a whole range of interiors; in hospitality and entertainment venues, on boats and yachts, healthcare facilities, commercial settings and residential projects. Striving for a better world, all of our fabrics meet current environmental standards and are fully washable without releasing harmful finishes.

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JABA

aba is a matt sheer collection with great naturals and fresh pastels, it has the look and feel of muslin gauze. The exceptional nature of FR-One lies in the inherently fire retardant properties of the fabrics offering outstanding safety and durability.

FR-One fabrics comply with all FR standards in force worldwide. Our fabrics combine high performance properties with extensive decorative range and affordability, covering the demands of any project. FR-One collections are ideal for a whole range of interiors; in hospitality and entertainment venues, on boats and yachts, healthcare facilities, commercial settings and residential projects. Striving for a better world, all of our fabrics meet current environmental standards and are fully washable without releasing harmful finishes.

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JOJOBA Jojoba is a drapery with striĂŠ effect in a wide range of colours that easily integrate in any colour scheme. The exceptional nature of FR-One lies in the inherently fire retardant properties of the fabrics offering outstanding safety and durability. FR-One fabrics comply with all FR standards in force worldwide. Our fabrics combine high performance properties with extensive decorative range and affordability, covering the demands of any project. FR-One collections are ideal for a whole range of interiors; in hospitality and entertainment venues, on boats and yachts, healthcare facilities, commercial settings and residential projects. Striving for a better world, all of our fabrics meet current environmental standards and are fully washable without releasing harmful finishes.

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adore is a multipurpose matt texture, with both excellent drapability and durability (80.000 Martindale). The exceptional nature of FR-One lies in the inherently fire retardant properties of the fabrics offering outstanding safety and durability. FR-One fabrics comply with all FR standards in force worldwide. Our fabrics combine high performance properties with extensive decorative range and affordability, covering the demands of any project. FR-One collections are ideal for a whole range of interiors; in hospitality and entertainment venues, on boats and yachts, healthcare facilities, commercial settings and residential projects. Striving for a better world, all of our fabrics meet current environmental standards and are fully washable without releasing harmful finishes.

JAXX

axx is a multi-purpose textured design presenting an interesting crossed dyed effect, with both excellent drapability and durability (from 60.000 to 70.000 Martindale) The exceptional nature of FR-One lies in the inherently fire retardant properties of the fabrics offering outstanding safety and durability. FR-One fabrics comply with all FR standards in force worldwide. Our fabrics combine high performance properties with extensive decorative range and affordability, covering the demands of any project. FR-One collections are ideal for a whole range of interiors; in hospitality and entertainment venues, on boats and yachts, healthcare facilities, commercial settings and residential projects. Striving for a better world, all of our fabrics meet current environmental standards and are fully washable without releasing harmful finishes.

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JABBERWOCKY

abberwocky is an open leno weave sheer with two-tone effect. The exceptional nature of FR-One lies in the inherently fire retardant properties of the fabrics offering outstanding safety and durability. FR-One fabrics comply with all FR standards in force worldwide. Our fabrics combine high performance properties with extensive decorative range and affordability, covering the demands of any project. FR-One collections are ideal for a whole range of interiors; in hospitality and entertainment venues, on boats and yachts, healthcare facilities, commercial settings and residential projects Striving for a better world, all of our fabrics meet current environmental standards and are fully washable without releasing harmful finishes.

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