85. SAYI FAIRWORLD EVTEKS by FAIRWORLD HOME TEXTILE MAGAZINE

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2019 EVTEKS CNR 9. HALL C02 www.pupillacollection.com 11

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HEIMTEXTIL

2020:

TREND COUNCIL SETS ITS SIGHTS ON FIVE NEW DESIGN ORIENTATIONS

Launch of preparations for Heimtextil 2020: with the meeting of the Trend Council, the leading international trade fair for home and contract textiles paves the way for its new season. A high-calibre committee met in Frankfurt am Main on 20 and 21 March 2019.

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hose present included Anne Marie Commandeur, Grietje Schepers and Harm Rensink from Stijlinstituut Amsterdam (NL), Caroline Till and Titia Dane from Studio FranklinTill (GB) as well as Anja Bisgaard Gaede with her agency SPOTT trends + business (DK). As this yearâ&#x20AC;&#x2122;s lead office, Stijlinstituut Amsterdam will be responsible for the conception and implementation of the Trend Book and the presentation at the trade fair in January of next year.

New: materials library on the theme of sustainability Over two intensive days, the trend researchers brought together the relevant trends from architecture, interior design, fashion and art and discussed their impact on home and contract textiles. Particularly striking this year was the broad range and wealth of inspirations and exemplary projects, which, despite their apparent diversity, combined to form a coherent overarching trend story.

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KÜÇÜKÇALIK

he Stijlinstituut Amsterdam will use the result achieved together to determine five design orientations over the coming months that will be staged in a tangible way for the industry and illustrated by products presented by Heimtextil exhibitors. â&#x20AC;&#x2DC;The central achievement of the Trend Council is to make sense of the growing cacophony of current trends, hypes and fads. It is also our aim to sharpen our focus on future-related topics that go beyond seasonal trend statementsâ&#x20AC;&#x2122;, says Olaf Schmidt, Vice President Textiles & Textile Technologies at Messe Frankfurt. In this context, Heimtextil Trends 20/21 will be supplemented by a materials library that will present innovative, sustainable materials and demonstrate their specific potential for the industry and interior design. The Heimtextil Trend Book, which will be available from September via Heimtextil, and the highquality Trend Space during the fair will provide concrete illustrations of the trends with regard to themes, colours, materials, textures and patterns. Recognised instrument for the industry The Heimtextil Trends, which Messe Frankfurt has been announcing annually since 1991, are regarded as a trendsetting instrument for the global textile furnishing sector. The overall concept includes a large service package for manufacturers, users and dealers: Messe Frankfurt first invites the sector to prepare for the upcoming season at an advance presentation in late summer. The designers responsible present the new Heimtextil Trend Book as part of this event, complete with colour cards and in-depth information on the individual design trends.

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Exhibitors at Heimtextil will receive this publication ahead of the trade fair as a valuable orientation aid for product design and collection building. Trend Council 20/21 The following international design studios are members of the Trend Council and they work together to define the trend themes for the upcoming Heimtextil: Stijlinstituut Amsterdam, Netherlands This year, Stijlinstituut Amsterdam will be responsible for the content and implementation of the Trend Book and the exhibition.

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nne Marie Commandeur is the founder and face of this internationally renowned agency. She manages a team of designers who focus on textile innovations, predictions, colour trends and strategic design concepts. Today, her Stijlinstituut Amsterdam agency acts as a versatile and dynamic force in the industry and keeps fashion companies and fashion-related companies up to date on the most important developments. For the Heimtextil Trends 20/21, Anne Marie Commandeur will be working together with freelance designer Grietje Schepers and designer Harm Rensink (The Studio). FranklinTill Studio, United Kingdom The London-based design studio FranklinTill comprises trend researchers, designers and stylists as well as a broad-ranging, international network of creatives and visionaries. The multidisciplinary agencyâ&#x20AC;&#x2122;s varied projects

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include trend reports, colour forecasts, design realisations, brand developments and curating trade fairs and exhibitions. FranklinTill plays a pioneering role when it comes to the integration of sustainability into design concepts. Designer Titia Dane will also be working on the Heimtextil Trends 20/21 alongside agency co-founder Caroline Till. SPOTT Trends & Business, Denmark The agency SPOTT Trends & Business advises lifestyle brands on questions relating to consumer insight, trend and colour forecasting. With her business-oriented approach, founder Anja Bisgaard Gaede focuses on the development of the brand. She combines her Scandinavian design perspective with trend research, neuroscience and her extensive commercial experience. Anja Bisgaard Gaede is also known beyond the fashion and textile industry for her lectures and as a specialist book author.

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marteks

TİM CHAIRMAN GULLE: “OUR AIM IS TO BREAK A NEW RECORD EACH MONTH” Turkish Exporters Assembly (TİM) announced February 2019 export data together with the Minister of Trade, Ms. Ruhsar Pekcan and the TİM Women’s Council during a press conference held in Ankara. According to the data, exports increased by 3.5 percent to $13.6 billion in February 2019, surpassing last year’s record. According to the General Trade System, which includes free zone exports and warehouse data, exports amounted to $14.3 billion in February. Speaking at the meeting, TİM Chairman İsmail Gülle said; “Today, we are announcing our export data together with the members of TİM Women’s Council, hence the data released this month has a different meaning for us. This year, we have achieved a performance above 2018. Now our aim is to break a new record each month. Our goal is to exceed $16 billion on monthly exports.” Gülle also provided information about the work of the TİM Women’s Council; “I want to thank the Women’s Council for their participation. It is a matter of utmost importance to include our women in this struggle to carry our country into the future. As you know, we established TİM Women’s Council in October last year. I would like to congratulate them for their projects

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and I would like to congratulate all of women’s International Women’s Day.” As for the export figures; with $2.5 billion in February, the automotive sector became the leader. Automotive was followed by Chemical Materials with $1.6 billion and Apparel with $1.4 billion. Fastest growing sector was Ship and Yacht sector with 35 percent growth rate, followed by Chemicals with 30 percent. In terms of country data, Germany, UK and Italy were the first three countries with the highest exports. The remarkable increases in exports by countries were as follows: Exports to Malta increased by more than 1000%, exports to Libya doubled and exports to the United Arab Emirates, increased 1.5 times. The most remarkable increases occurred in Kastamonu, Rize and Düzce. In February, exports in quantity increased by 20 percent compared to the same period of the previous year and reached 11.3 million tons.

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PRIDE FOR DENIZLI EXPORTES ASSOCIATION Innovations and Inovalig Awards were given to the finalists of the competition organized by the Turkish Exporters Assembly. In the competition in which almost one thousand firms participated; “SME Special Award” was presented to “Evteks Limited Company” which is the company of Isa Dal, Board Member of DENIB. Isa Dal referred that their success at the competition was realized as a result of a long-term work and combination of dreams, experience and faith. He also stated the fact that to be selected as the most innovative SME in our country and to achieve this success makes him proud. AWARENESS OF INNOVATION IS RAISING Suleyman Kocasert, Deputy Chairman of Turkish Exporters Assembly and DENIB President, regarding the subject, mentioned as following: “Denizli has a very important potential in export. “SME Special Award”s coming to Denizli among one thousand applicants from all over the country is very important and proud. It is a concrete indicator of how much our innovation consciousness has started to increase. A seperate source of honour for us is the fact that the author of the award, İsa Dal, actively serves on the Board of DENİB. We congratulate İsa Dal and his collegues and we wish that their successful works will continue.”

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MARZ launched a brand of home textile,

'LIDOMA HOME' Gholizadeh, realizing his experiences in the short space of three years, made significant contributions to national economy by exporting to many country such as Russia, Iran, Germany, Bulgaria, Italy and Spain. Marz was awarded 'SME of the Year' by Bursa Chamber of Commerce and Industry (BTSO) in 2016.

arz Dış Tic. ve Nakliyat Ltd Şti. was established by Ali Gholizadeh in 2013 who started his business life in home textile coming to Turkey from Tehran, the capital city of Iran in 2002.

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arz launched a brand of home textile, 'Lidoma Home' for the purpose of offering world class solutions to customers by using cutting edge computer and communication technologies and tools in retail industry in which it entered as part of its new goals. Marz will continue to make great contribution to national and global economy through its fund of knowledge and experience.

holizadeh, realizing his experiences in the short space of three years, made significant contributions to national economy by exporting to many country such as Russia, Iran, Germany, Bulgaria, Italy and Spain. Marz was awarded 'SME of the Year' by Bursa Chamber of Commerce and Industry (BTSO) in 2016.

IPC E-TEXTILES EUROPE 2019 CALLS FOR PAPERS Association connecting electronics industries, invites innovators, technologists, materials suppliers, electrical engineers and academicians to submit technical conference abstracts and educational course proposals for IPC E-Textiles Europe 2019, which will be held on 12 November 2019 in Munich, Germany.

appropriate technical test results.

IPC E-Textiles Europe 2019 will provide a platform for presenters and their companies to promote their expertise in e-textiles technologies to key contacts from such industries as fashion design, health and medical, sports and athletics, automotive and military/aerospace.

Technical conference paper abstracts and course proposals are due by 10 May 2019.

Expert technical presentations are being sought in the following areas: reliability, test methods, connectors, design, innovations in materials, mass production, washability, and market-specific e-textiles technologies (automotive, military, consumer wearables, etc.) An around 300-word technical conference abstract summarising original and previously unpublished work covering case histories, research and discoveries must be submitted. The submission should describe significant results from experiments and case studies, emphasize new techniques, discuss trends of interest and contain

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In addition, course proposals are solicited from individuals interested in presenting half-day (three-hour) professional development courses on e-textiles design, manufacturing processes and materials.

IPC is a global industry association based in Bannockburn, IL, dedicated to the competitive excellence and financial success of its 5,000 member-company sites, which represent all facets of the electronics industry, including design, printed board manufacturing, electronics assembly and test. As a leading source for industry standards, training, market research and public policy advocacy, IPC supports programmes to meet the needs of an estimated US$ 2 trillion global electronics industry. IPC maintains additional offices in Taos, NM, Washington, DC, Atlanta, GA, Brussels, Stockholm, Moscow, Bangalore, New Delhi, Bangkok, Qingdao, Shanghai, Shenzhen, Chengdu, Suzhou and Beijing.

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Italian textile machinery to come together in Frankfurt

ACIMIT represents an industrial sector comprising around 300 manufacturers. © ACIMIT

significant contingent of Italian textile machinerycompanies will be on hand at the upcoming edition of Techtextil, the most important global event for technical fabrics and nonwovens that takes place from 14-17 May in Frankfurt. The technical/innovative textiles sector has developed at a very high pace in recent years. In 2010, global production of textiles for technical applications and nonwovens amounted to EUR 37 billion, rising to EUR 60 billion in 2018. In Europe, over 30% of the textiles sector revenues currently derive from the production of textiles designed for technical or innovative uses. Germany is the sector’s primary European producer, at around EUR 6 billion. “Growth in the industry has resulted in a substantial increase in demand for specialised ad hoc machinery, with the product ranges of Italy’s textile machinery companies broadening to the new needs of customers operating in this specific sector. ACIMIT estimates that over 100 of its associated members are working for the sector,” the trade association reports. The whole of the world’s textile machinery industry will come

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together in Frankfurt at Techtextil, the primary event for technical fabrics. Around 30 Italian textile machinery companies are slated to exhibit in Germany. Of these, 15 will be on hand at the special exhibition area organised by the Italian Trade Agency and ACIMIT. These companies are all ACIMIT associated members and include 4M Plants, Bematic, Bianco, Color Service, Corino, Fadis, Ferraro, Gualchieri e Gualchieri, Loptex, Mesdan, Sicam, Stalam, Textape, Unitech, and Zappa. “Still, Italy’s machinery companies present in Germany represent just a part, albeit a significant one, of the total number of Italian producers of machinery for the technical textiles and non-woven fabrics sector,” the association comments. ACIMIT represents an industrial sector comprising around 300 manufacturers, employing close to 12,000 people and producing machinery for an overall value of about EUR 2.5 billion, with exports amounting to more than 85% of total sales.

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ORCA HOME FABRICS AS INDIVIDUAL AS YOU ORCA Home is a place where people are passionate, playful and inspired. We are a group of individuals working as a team, constantly striving to be the best collectively as well as individually.

he same spirit that flows within our brand makes us who we are. We are recognised not only for the certified, tested quality of our fabrics, but also because we’ve built our name in a consultation capacity, advising in all things interiors, designs and fabrics. ORCA Home fosters an innovative, ambitious culture that expresses itself through fabrics. Our customers are passionate about art, colours, designs, textures, and so are we.

Mr. M. Bürkan UZUN

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Mr. İsmail CANSEVER

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e are a creatively-led company, constantly forming heightened customer experiences through curated product assortments. Inspired by their leadership, the people of ORCA Home work in a dynamic environment. A deep relationship with our brands, our business model, and our motivation is prioritized and encouraged. Our vision as a global company is to be a world leader in everything we do. Our mission is to manufacture chic fabrics and provide exceptional customer service. Forging leaders, nurturing the skills in our workforce, improving our employeesâ&#x20AC;&#x2122; lives by encouraging a stable work/life balance: these are among the many things we want to continue to implement and improve upon. 33

Dynamic Market Demand Creates Momentum For August’s Intertextile Shanghai Home Textiles – Autumn Edition

Despite the fact that China’s economic development has been stabilising in recent years, the ongoing ‘consumption upgrade’ and diversified market demand are still driving growth in the home textiles industry. In response to the ever-changing market environment, this Autumn’s Intertextile Shanghai Home Textiles, held from August 28-31, continues to enrich its show offerings, presenting more quality suppliers, contract business exhibitors and finished products for visitors. China is still a heaven of opportunity for overseas home textiles brands. The country now boasts around 33 million middle and upper class households according to the Chinese government, using a more narrow definition of this group than usual that takes into account disposable income relative to the cost of living. The annual household income required to be considered in this group in first-tier cities is set at around USD 44,500 and above, while for other cities it is around USD 30,000 and above. Within the 33 million households, around 10 million are considered to have the strongest purchasing power for the home textiles sector as they have combined assets of around USD 450,000 or more, usually including their own home.

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hese well-educated consumers have different brand preferences, product expectations and consumption habits than previous generations according to Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd. “The greater emphasis on product quality, brands and a tailored experience from customers have fostered strong growth and new product offerings in the entire home decoration industry in China. With over 1,000 exhibitors and around 40,000 visitors under the same roof, Intertextile Shanghai Home Textiles is the place to capitalise on this unprecedented growth of the Chinese middle and upper classes.” Intertextile Shanghai Home Textiles has long been attracting leading local and international brands to take advantage of this potential. Last August’s fair gathered fabrics brand names including Enzo Degli Angiuoni Spa from Italy, JAB ANSTOETZ from Germany and Prestigious Textiles from the UK, domestic big names such as Beijing Yada and Beijing Euroart together with whole-home exhibitors like Coomo Living, Mirtos, Murray, Casaido and Lezai. This year’s show will continue to showcase a wide range of home textile items that match consumers’ high expectations. Increased emphasis on contract business The Contract Business 360o concept received much recognition in the 2018 edition as around 16 percent of visitors reported interest in contract business products. In order to facilitate buyers’ sourcing process, contract business exhibitors will be highlighted this year at the fairground with clearer signage.

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here will also be a diverse range of events including a forum and display area that will help fairgoers to understand different contract textile products and the derived business opportunities. More finished products to cater to market demandBeing Asia’s leading trade platform, Intertextile Shanghai Home Textiles offers a comprehensive range of home textiles and accessories. Apart from abundant decoration fabrics, finished products are receiving much attention in recent editions. As per the fair’s visitor statistics, the interest towards finished home textile products has increased by around 10 percent in the past four years. “I am impressed that more exhibitors are using diverse finished products to present an overall impression. Compared to the companies showcasing fabrics alone, these suppliers are more attractive,” Liu Yuan from Shenyan Space Design said at last Autumn fair. Given this growing demand, more suppliers have decided to take advantage of the fair to showcase their finished products. Naturtex, Jaspa Herington, Silkland and Weihai HengTai Woolen Blanket are just a few of the confirmed exhibitors to date. Visitors can expect to source more finished products this edition, ranging from bedding products and carpets & rugs to finished curtains and more. Intertextile Shanghai Home Textiles – Autumn Edition is organized by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA).

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TEXTILES IS

TRULY A CULTURE FOR US

Textiles is truly a culture for us; a heritage from the city we grew up, a memory of our childhood, a blessing to the family. That creats a passion deep inside to take this culture forward and present our respects. This is a way of us to reflect our perspectives on the fabric!

F’D Fabrics was founded with an experience of 30 years in home textiles to which AF’D made a fresh start in 2014 combining this experience with its young and innovative team. Since then, AF’D Fabrics has succeeded to make export to 22 countries around the world which happened only in 4 years.

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tarting from the foundation, our company has set its prior mission to create an original and innovative line of curtain fabrics in the home textile industry. Our company has achieved a significant success in the industry not only because of the steps in the direction of companyâ&#x20AC;&#x2122;s mission but also with the quality of service provided to its customers. Our objective is to b a significant supplier in the foreign markets we are currently operating as well as to establish a longlasting presence in every new country we reach, with our strong and innovative collections and the quality of our service.

ode Home collection is a cutting collection of Moral. With its strong distribution network in EU ; Mode Home brand is growing in world markets.

Mode Home collection gives many varieties for residential use. Collection contains wide range of color alternatives in plain articles and sofisticated jacquard combinations with different fabrics. After years of experience in world markets , Moral launched its Mode Home brand in domestic market. And targeting to give new and different options to the local market.

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LOFTEX LAUNCHES CERTAINT RECYCLED BATH TOWELS IN MARKET

oftex, a manufacturer of high-quality towels, has released bath towels which include recycled PET (rPET) sourceverified by the CertainT platform, in the US retail market. The CertainT tagging and tracing platform is provided by Applied DNA, a provider of molecular technologies for supply chain security, anti-counterfeiting, and anti-theft technology. Loftex introduced the eco-friendly towel, partially comprised of rPET materials as part of their commitment to sustainability both in their factory and their product. What started with e-commerce venues, now will hit retail floors across the country in the second calendar quarter of 2019. Loftex markets and sells bath and beach towels with CertainT source verification for rPET through an exclusive licensing agreement with Applied DNA. Additional products utilising CertainT source-verification for rPET will continue to be introduced in towels and other home products this year, the company said in a press release. The Loftex cotton-polyester blend terry towels feature polyester derived from 100 per cent post-consumer recycled polyester. The recycled polyester is known as rPET

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(polyethylene terephthalate). The recycled polyester fibres are blended with cotton so the towel has the best of both fibres. The blend provides superior absorbency, dries quickly in the dryer and on the towel rod, is resistant to odour and mildew, and stays soft wash after wash. By using Applied DNA’s CertainT platform, the recycled nature of the rPET component of the towel can be verified by detecting an indelible molecular tag, thus ensuring rPET authenticity and origin in the finished product. “Loftex consistently strives to find better, more efficient and more intelligent ways to do things. Our new towels embody this mission, and the use of Applied DNA’s CertainT platform reinforces our commitment to use the most technologically advanced methods to ensure our products are true to their sustainable claims,” Charles Gaenslen, CEO of Loftex said. “We are committed to differentiating leading companies, like Loftex, by giving their customers a premier authentication system reinforced by CertainT,” James A. Hayward, CEO of Applied DNA said.

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Becoming a leader soon in design, production and export of drapery fabric PERDEKOR’s collections are put together twice yearly to exhibit in first Heimtextil Frankfurt in January, then Evteks İstanbul in April.

stablished in 1990, PERDEKOR TEKSTİL continues to raise the level of success as a serious and credible brand in local and overseas markets. Becoming a leader soon in design, production and export of drapery fabric, PERDEKOR TEKSTİL exports 50 percent of its products to 35 countries throughout the world, mainly Spain, Russia, Ukraine, Greece, Italy, Germany, France and Far East countries.

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ERDEKORâ&#x20AC;&#x2122;s collections are put together twice yearly to exhibit in first Heimtextil Frankfurt in January, then Evteks Ä°stanbul in April. The diversity of our collections from chic jacquards to elegantly crafted plains is a result of original and creative vision of our staff that characterized by the richest patterns, colors and fibers. We have a rich product range from jacquards to fill-coupes, dobbyware, plain and decorative fabrics, taffeta, organza, batiste, voile and custom-made fabrics. All of our products are reliable and harmless to the human health. 47

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HEIMTEXTIL 2019

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HEIMTEXTIL 2019

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MARINERO HOME Just over 12 years after it was established, it rose to 47 countries as of year-end 2918. Our company made a foray into the business during the crisis in 2006, given the present state of the company today, it is proud for us.

yhan Denizci Textile was established in 2006. I have been in the textile industry for up to 25 years. I worked for various textile companies as overseas marketing manager before setting up my own company in 2006 through experience and speciality Iâ&#x20AC;&#x2122;d in my business life. I had to sell my car to get minumum essential capital required for the setting up of the company, and then it was established in Bursa. In the early days of building my business, I started to work from home. Later on, I strived to keep my business up with offices for rent in different locations. Finally I bought building five years ago I have been in right now managing my all business from here. We hit the road with a 100 percent export oriented business approach while setting up the company. In line with these goals, our first major success came when we exported to four countries in the first year, then we got accomplishment to export to 11 countries in the following year. Just over 12 years after it was established, it rose to 47 countries as of year-end 2918. Our company made a foray into the business during the crisis in 2006, given the present state of the company today, it is proud for us.

Mr. Ayhan Denizci

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e are marketing our products under the name of MARINERO HOME in overseas markets. Now it became a recognized brand in many countries over the world and we have demands from customers with brand preference. The most important value of our brand consist of three key elements: QUALITY, PRICE, DEADLINE. We are committed to these three key elements to continue our business and for sustainable development. As a company in the development and growth process, we raised it today’s level of progress focusing to realize our goals. We had an opportunity to see market structure and cultural environment when we attended fairs in various countries abroad. Especillay, we made a great progress in the fair organizations in African countries over last five years, some of them are Nigeria, Kenya, Tanzania, Congo and Ethiopia. We encountered so different situations than we expected in these countries. Before going there, we didn’t know what we will encounter as everybody else. Only thing we know about Africa was the poverty. But it was so different than we though picture we saw when going there. Houses, cars and people’s way of dressing reflects a modern life style and richness. We couldn’t hide our astonishments but we were happy. This kind of activities made a serious contribution to our vision of world. 57

2018 was a very fruitful year for us. We reached our goals in terms of amount of production and turnover. We made new investments last year and launched second factory building that we can make quality control, lead sewing and wrap-packaging. We manufacture all kinds of drapery in all colors as a company in the home textile industry. We offer our special collections and custom-made stockpile of fabric rolls and it is always a work acclaimed and followed by customers. Our range of products address to all markets in the world and gain significant acclaim. Quality is what our products are reason of preference. Particularly plain and contemporary designs are in high demand. We have a monthly production capacity of 200,000 - 300,000 meters and we export all of the production. 2018 was a very fruitful year for us. We reached our goals in terms of amount of production and turnover. We made new investments last year and launched second factory building that we can make quality control, lead sewing and wrap-packaging. Thus we expanded our business with more solid, more reliable and faster production thanks to these machineries. We has reached a growth of 30 percent in 2018 compared to the previous year. We aim to grow in a same way this year. Since its establishment to today, we became a successful company through a consistent growth target. Even though this year seems to be painful, we will continue to proceed on our way in the direction of our own goals and operations. We plan to reach new markets, new countries over 2019, with a goal of increasing number of countries we export to 50, afterwards 60s. We want to hit the target participating in

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events organized by these countries, alongside our new products and designs. Our company was established with 100 percent export policy and it exports all products. Our biggest export market is Far Eastern countries. While all companies import simple tergal fabric from China, but we export it to China every month. Our company’s brand is MORINERO HOME. My surname DENİZCİ means MORINERO in Spanish. When we established, we hit the road with approach of investing to brand. Thus we brought our brand into the forefront in all platforms advertising it in international fairs and publications. We made it more permanent and well-known by making promotions and distributing them. The point we reached today is source of pride for us. Our efforts on the path to spread it to many countries are continuing apace. R&D is the most significant point for us. For that, we work very hard and allocate a significant share of the turnover to R&D activities. We are really good at which product in which country are sellable and prefable. That’s our most successful feature. It’s possible with a robust R&D work. There is no number of staff assigned as employee in charge of R&D. In this company, everybody is a R&D personnel. Every employee’s idea and presentation is very important an precious for us. Thus the revealed result became always very wide and rich.

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nfortunately, up to today I didn’t get any awards. Actually I have a lot of works worthy of reward. But relevant authorities, especially Bursa Chamber of Commerce and Industry (BTSO) didn’t make anything for these works, for us. It’s hardly to say that it gave enough support for us. For example, we are the first company to export to The Dmocratic Republic of the Congo and Brunei from Turkey in textile and raw materials category. We got the data from TIM’s website and we were very happy and proud. Although we shared it with BTSO’s officials, they didn’t show no interest in it and didn’t mention about it in the award ceremony organized every year by BTSO. Also although we achieved to be company increasing its turnover the most as % in different years, I think they didn’t regard them as noteworthy looking at its size.

Turkey is a leading country in the global home textile industry for a long time and it is the first place through the brand of MADE IN TURKEY in all countries. However domestic home textile industry have some serious problems. Need for qualified personnel is the most important one, unfortunately we have difficulty about it. Also the rise in production costs undermine our competitive power in overseas markets. Economic troubles and unpredictable fluctuations in the exchange rates make us quite difficult to tell it our customers in terms of especially costs. Lack of public subsidy for SMEs leaves us in a difficult situation in many things, mainly marketing. I hope that we can go on our business in a healthy way without feeling so much these problems.

We have two buildings in total. Four-storey building, 200 sqm on the ground floor is in Demirtaş. Our factory in Altınova is three-storey with 1200 sqm in total. Now we have 10 personnel. We plan to open a branch office or warehouse abroad. We think it will be in the year.

Finally I would like to say that we went from strength to strength since its establishment. We carried a Turkish brand to many countries of the world and made great contributions for our country. It’s a pride and a remarkable success for us. We want to share the pride with everybody. Thank you.

DECO OF 2019

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ÖR-İŞ ADVANCES CONFIDENTLY ALONG THE WAY TO BECOMING A COMPANY IN INT’L STANDARDS Established in 1986, Ör-İş is a producer of fancy yarns for all fields of textiles such as household textile, flat knitting, circular knitting, hand knitting, carpet and carpet yarn. It started the business manufacturing hand knitting yarn with a capacity of 10 tons/month; in 1990s the company expanded its product range to include flat and circular knitting yarns.

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uring 2000s, fancy yarns for household textile and carpet industry were added to product range. Today Ör-İş having a capacity of 200 tons/month is advancing confidently along the way to becoming a company in international standards that develops and updates, if necessary, machinery to offer quality products to customers Our goal is to be a matching manufacturer and business partner that customers can trust in all aspects.

As a company adopting a customer-focused business approach, Ör-İş engages deeply with customers to develop products that work for them. We aim also to be a manufacturer strengthening production efficiency through the use of state-ofthe-art technology and innovation. We sets our sights on becoming a significant player of both local and global markets, providing wide spectrum solutions to the industry, thereby maximizing value for our clients and in turn, becoming their preferred partner.

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“Customer is always at the focus of our service concept” In FairWorld Home Textile interview, Mr. Recep Gezgin, General Manager of Reg Tekstil answered our questions for the Evteks issue.

Q - First, could you tell us about your company for readers?

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EG TEKSTİL A.Ş. was established in Kestel, Bursa in an attempt to manufacture yarn. Sharing its experience of 20 years with customers, Reg Tekstil have machinery that can be able to manufacture different fancy yarns in line with Kdk and customers. It produces about 100 tons of yarns monthly and continues to gradually expand its operations in both Turkey and overseas markets.

- Why do customers choose your company’s services?

Customer is always at the focus of our service concept. We manufacture at the highest level analyzing their need and demands in the most correct way.

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onfidence, quality and customer satisfaction are our indispensable principles. Q - What is your most ambitious product and which product is sold the most? Product in which we are most ambitious and are sold the most is KDK yarn manufacturing from 100 to 200 denier. Q - What do you think of the overall condition of Turkeyâ&#x20AC;&#x2122;s yarn industry and its future? As Turkey is one of the worldâ&#x20AC;&#x2122;s leading manufacturers of textile and yarn, it has a respected position in global markets through production and export volume. I think that domestic yarn industry achieving a great growth at a global level is a promising industry. Of course, imposing tariff on imported yarn in order to support domestic production will clear the way for us.

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arven

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Interior architecture, space design, fabric cladding render

rven Design is a visual art studio that provides render service as solution partner in the design phase for companies in the fields of architecture, interior architecture, space design, fabric cladding render. We help you promote your fabrics much more easily in the presentation and marketing stages through 3D visual solutions. After designing indoor/outdoor spaces in 3ds Max to your company style, we clad desired objects with fabric and offer them as JPG in high resolution. We provide real-like render service, sizing fabrics you manufactured or sold to their true sizes on objects such as armchair, curtain, carpet, wallpaper etc. All works are company specific designs and if need, different fabrics decided by project owner can be re-cladded on the space and objects. Yasemin Akpınar Demirtaş Cumhuriyet Mh. Müjdat Köstendil Cd. Aksoy Center no:5 K:1 D:1 Osmangazi/Bursa 0224 262 11 20 arvendesignn@gmail.com arven_yaseminakpinar

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Mr Özge ÖZDEMİR

ARMADA TEXTILE We aim also to be a strong brand in Europe focusing on the market this year.

Can you tell us about 2019 trends and goals of Armada Textile that shows a strong performance in the Middle East markets? We will continue to produce more value-added products blended with natural fibres for the Middle East. We aim also to be a strong brand in Europe focusing on the market this year.

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Evteks is globally well-known exhibition. I think that we will have certainly an efficient exhibition meeting our local and foreign customers as in the recent years.

You participate in Evteks as an exhibitor, what are your expectations from the event in terms of meeting customer requirements and demands? Evteks is a globally well-known exhibition. I think that we will have certainly an efficient exhibition meeting our local and foreign customers as in the recent years. Q - Are you interested in Iran as an alternative market? Also are you looking for new markets for coming years? Now Iran seems the regionâ&#x20AC;&#x2122;s shining star. We have already projects involving Iran. As to new markets, we are already a company that takes expanding into new markets as a mission.

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Mr Yılmaz ÖZKAYA

ÖZKAYAOĞULLARI RULES GOING TO SUCCESS * Producing a wide variety of home textile products and selling professionally in domestic and foreign market with “ÖZPER” brand, Özkayaoğulları has its own rules and principles for guaranteed success and satisfaction. Özkayaoğulları is a family business established in 1990 to operate in the construction industry. Later the company stepped into the textile sector in 2004. Producing competitive home textile products under its respectful brand of Özper, the company has been continuing to develop its production and activities. The jacquard textile factory of Özkayaoğulları in Bursa is one of the leading facilities operating in the tulle, organza curtain-fantasy production. Total production area of the factory is 1000 square meters where an annual capacity of 400 thousand meters of fabrics is produced. The plant is equipped with the latest model weaving machinery to respond to customer demands more quickly. The company attaches extra importance on quality as well. Another factor which Özkayaoğulları prioritizes is innovation. Thanks to its R&D team the company produces highest quality level of innovative curtains and fabrics. Özkayaoğulları has been operating in all areas of production technology, design and service addressing to the values of every culture and nation. Talking about their current situation and goals, Yılmaz Özkaya of the company outlined, “If you set your plans properly the success follows. If you believe in a discipline, team spirit, love and respect, the success will definitely follow.

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Our company team has been working with the highest level of motivation and determination to provide customer satisfaction.

This is the essence of our success. Customer satisfaction should be the first priority to ensure the quality of an organization. We care for this and I believe we got it properly. We are a flexible organization to produce the best, to deliver in the shortest time and to follow up after the sales. We always get positive feedbacks. If there is a problem at any of the processes, from production to sales, we spare no effort to solve it immediately. Our high quality principles are efficiency, punctuality, intensive teamwork, discipline, honesty, fairness, customer focus and most importantly to give importance to social values.â&#x20AC;?

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PRESTIGOUS COLLECTIONS Hereâ&#x20AC;&#x2122;s a gorgeous array of fresh ideas created by Prestigious Textiles for the new season. These exciting fabrics embrace a diversity of designs and colourways which capture the spirit of the moment, enabling the latest trends to be introduced to every part of the home. Totally stunning - and simply inspiring!

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MEEKO

n bright, fresh palettes, the meeko story comprises a series of upbeat modern prints on 100% cotton. A painted leaf patchwork, naĂŻve flowers and circular motifs team with a skeletal foliar trail, a folksy geometric and a dashed coordinate, all in an exuberant, freehand style.

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LOGAN Rustic in style and welcoming in spirit, logan is a tweedy flecked weave for light domestic upholstery, curtains, cushions and throws. A wide tonal spectrum draws on natural influences, with 23 options inspired by rich earthy hues and rugged moorland vistas.

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HEMINGWAY

Tradition meets modernity in the Hemingway collection of weaves. classic gingham checks, Jacobean trails and a criss-cross lattice are balanced by contemporary geometrics and an ogee silhouette, all presented in a set of timeless tones.

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CONSTELLATION Extending the acclaimed PT extra portfolio, constellation is an array of double-width sheers in translucent whites and pale neutrals. 26 designs range from gauzy plains and ethereal fine stripes to broad woven bands and shimmering ribboned mousseline.

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Mr. Enes Haşıloğlu, General Manager of Demas Makine, answered questions of Fair World Home Textile for our Evteks issue. Q - Could you introduce yourself and tell us a little bit about your background and company profile? I’m Enes Haşıloğlu, General Manager of Demas Makine. I graduated from the school of economics.My main profession is jewelry. We also carry on manufacturing of machinery as father’s profession. The company has a history of more than 40 years. We have been operating under the name of Demas since 2012. Q - When and how was Demas established? It was established by my father, me and my wife in the last quarter of 2012, with a snap decision, resigning the family business. Q Could you talk about Demas’s set-up? As I mentioned before, we, as a family company, were in the textile machinery business for more than 40 years. But as you know, unfortunately family companies’ life cannot be long-lasting in Turkey. That’s why we decided to resign from the family business and established Demas in the last quarter of 2012.

Finished Fabric Inspection & Rolling Machine (Knitted)

Aydın Demirci, my father-in-law, is Board Chairman of the company. He is also responsible of foreign trade and overseas customer relations. He is abroad for most part of the year because we have an office in China. Feyzan Haşıloğlu, my wife, works as finance and personnel manager. Q - How and where do you manufacture your products? We operate in a closed area of 2000 sqm in Gürsü Organized Industrial Zone in the western city of Bursa. All products are manufactured by our own engineers and technology within the company. The entire materials, expect stockpile we used for machinery, are produced by Demas.

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Ultrasonic Fabric Cutting Machine

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Q - What kind of product do you sell and what are their features? We manufacture machines such as fabric quality control machine, fabric folding machine, cloth expanding, fabric cutting machine and fabric packaging machine for textile industry. Q - Do you have any newly developed products? If you have, could you tell us about its usage area and features? As required by company policy, we aim to become an innovative and forward looking company finding solutions that meets industry’s needs. In this regard, it becomes a serious need for the industry to ensure the cutting of fabric accurately and swiftly. So as Demas, we manufacture dry, heated, ultrasonic and laser fabric cutting machines in order to meet the need. Q - Do you have any joint project with TUBITAK or other councils about your company and products? We developed the patterned fabric cutting machine with camera control system using laser technology in a cooperation with TUBITAK. Q - Innovation is regarded as a significant ring to increase sustainability and value performance in export. Do you invest enough in innovative activities? Of course we do. I don’t think that companies which don’t attach enough important to innovation can survive in the long term. The price and service competition is not like in the past. Now there are competition based on innovation and technology. So you don’t pay enough attention to innovative works, you cannot exist in the future. Q - Do you any activities related to training of the employees? Of course we have, there are some activities both in-house and outside. Q - Do you participate in domestic or overseas exhibitions? Can you talk about importance of this kind of event? For a machinery manufacturer, exhibitions are the best way to introduce itself in a foreign market it never entered before.

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We follow closely all events involving domestic and foreign industries. We attend all machinery exhibitions as far as possible and also follow events which our customers participate in Turkey and abroad. Q - Do you export, if so, what products do you export? Yes, we export mainly fabric folding machine, ultrasonic fabric cutting machine, fabric quality control machine and fabric packaging machine using direct marketing or agencies abroad. You have to have a vision to be a long-lasting and successful company in the business world. So what kind of vision do you set for your company? This company established by our grandfather reached to a certain level through efforts of the second generation. We, as third generation, work with a professional management and very experienced staff in order to reinforce our power in the global markets. As a company manufacturing in Turkey, our goal is to determine areas that the industry needs mechanization but any machine is not developed to meet this need and to manufacture machines to fill the gap.

Q - Why is quality such an important issue for a company, what do you think of concept of quality? We, as a company competing in the big leagues of business, attach great important to quality. You are positioned in the market by quality you manufacture. As Demas, our production is fully compatible with the European Standards. Q - What are features that distinguish Demas from others in todayâ&#x20AC;&#x2122;s strict competition? The most significant feature of Demas is that it is able to transfer its strong experience to machinery and it means a perfect machine production. The hardest aspect of manufacturing business is that customer cannot attain the expected result and have problems with it. If a machine doesnâ&#x20AC;&#x2122;t work without troubles in a demanded way, your machine is just a scrap. Distinctive feature of Demas is here, when we get a machine order, first we designate machine the customer needs, that means a hassle-free machine. Also we have a strong after-sale service network. We return to any demand for technical service at the latest. So it gives us a privilege. Q - Which countries do you export to and could you tell us about your export potential? Right now, we are exporting 60 percent of our production, the 40 percent is sold to the domestic market. Our exporting markets are mainly UK, Spain and Italy, as well as Egypt, Pakistan, Kazakhstan, Belarus and USA. We also export to China at a substantial level. We are our customersâ&#x20AC;&#x2122; preferred manufacturer of machine because we have an office there for years.

Doubling and Twice Double Folding & Rolling Machine

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Q - What is the biggest problem for you When you look at the industry. Right now, chronic problem for manufacturers is not to find a qualified employee. Unfortunately, we have difficulty in finding mechanic turner, welder and assembly personnel to employ. I think that we have got to do whatever it takes to train intermediate staff about it. Q - Could you tell us about your next projects and future goals? Our most important future goal is to determine needs of the industry and develop machines to fill this gap. When you have such a target policy, you go out of the ordinary, standard machines, it becomes satisfying both commercially and because you lead a new area, so we follow very closely all fairs all over the world and customer points of interest. Q - What can you, as Demas, tell about future of the sector?

Q - Are there any problem you face when exporting, if so, what are these problem and what do you think of solutions to them. Naturally we face some problems. We have problems with the customs in the South America. Also Egypt increased unnecessary processes or procedures recently, so it extends the process of export increasing the costs.

The future is looking bright for the sector. Companies that can be adapted itself to the change, get into new markets and feel to be ready for new demands by customers are prepared for the future. Q - Is there anything else you want to add? Remember, too, the easiest way to drop behind is to make no headway in a rapidly changing world. So we will make customer satisfied working hard, manufacturing quality products. Only then you will become a preferred company.

The government should provide some provide conveniences for exporters in line with the countryâ&#x20AC;&#x2122;s trade policy. The customs legislation should be reviewed and officials have to make legislation more supportive for trade. Q - What do you think of Turkeyâ&#x20AC;&#x2122;s position in the manufacturing machine. I think that Turkey is in a good position in the manufacturing textile machinery because our products are manufactured to European quality standards and at pretty reasonable prices. We have to take the advantage of it. Q - How was the year 2017 for your company and what are your expectations for 2018? It grew by 50 percent last year. We aim to have a 50 percent growth for 2018 through machines produced recently. One of our products are manufactured by only DEMAS in the world. Again another product, a purpose built machine, have high sale numbers. 125

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