84. SAYI - PROPOSTE by FAIRWORLD HOME TEXTILE MAGAZINE

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TIM REVEALED THE “EXPORT 2019 REPORT”

urkish Exporters Assembly (TİM) revealed “Export 2019 Report” which reflects TIM’s new vision and roadmap for the year 2019. Commenting on the report, TİM Chairman İsmail Gülle said; “Our vision is also built on sustaining the success in 2018 and innovate new strategies in our exports. Therefore we declared that 2019 will be the year of ‘Sustainability and Innovation for Exports’. Reflecting our 2019 vision, we have prepared a report and released on 22nd of January. Export 2019 Report reveals the products that we are holding advantage among the world. Methodology of the report is based on the “Revealed Comparative Advantage” model and as a starter; we investigated the top 200 products imported last year. Among the top 200, Turkey carries the comparative advantage in 47 products. Moreover, our study group listed the top 15 countries who import this 47 products and also revealed our potential markets for this products. As a conclusion of the report, we still have a long way to discover for the major markets as USA, Australia, Canada, Saudi Arabia and South Korea.” “We have to focus on innovative products to increase the quality and the unit value of our exports. Therefore we need to apply a more dynamic production function and enhance our capacity. As TİM we gathered this factors around “5S” principles. Strong Turkey will evolve from strong economy, strong exports, strong human resources and strong infrastructure for exports.”

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PARTICIPATION RECORD IN HEIMTEXTIL 2019

eimtextil, the biggest home textile exhibition in the world, was organized between 8 and 11 January, 2019. In the exhibition held every year, 71 exhibitors attended from Denizli and this number was a new record for Denizli’s Heimtextil history. Denizli Exporters Association (DENIB) opened booth for fourth time with its “Turkish Towels” brand. DENIB hosted significant visitors, as well. Mr. Burak Kararti, the Consul General of Frankfurt and Mr. Tansu Günendi, the Commercial Attaché of Frankfurt visited DENIB’s booth and exchanged views about current affairs. Mr. Hüseyin Memisoglu, the President of DENIB, evaluated Heimtextil 2019 and stated his opinions as follows:“Denizli showed its power in home textile with its 71 exhibitors in Heimtextil. We are here this year with our Turkish Towels brand for fourth time. Visitors might also see the Turkish Towels advertisement in the different locations in exhibition venue. I hope that our exporters returned to Turkey with positive business contacts. Now, it is time to start for the next year’s Heimtextil without losing time.”

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The International Exhibit of Furnishing Fabrics and Curtains Inside Proposte will be held in Como the fifth edition of the International Observatory dedicated to Turkish and other countries operators of the home textile industry. During Proposte, same days same opening hours, Ascontex Promozioni promotes International Observatory at Sheraton Lake Como Hotel, Spazio Como and Cernobbioshed, at a short walking distance from Villa Erba. 32 are the exhibiting companies: 26 Turkish, 5 Indian and one Maroccan. This three-day event, held simultaneously with Proposte in Cernobbio, extends the most important high-end world preview of furnishing fabrics and curtains, based at Villa Erba, bringing together selected Exhibitors showing their latest and most exclusive collections to the international visitors. Strict selection criteria, in terms of turnover, number of employees in the company, production volumes, quality, price and collection level, innovation have been applied by the Organizing Committee to admit the entitled Exhibitors to be part of International Observatory.

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he effort to renew a large number of collections is also remarkable among the exhibitors of the International Observatory, all of which are oriented to sell in many cases up to 90% of their sales to manufacturers worldwide. The exhibitors are mainly of Turkish origin, thanks also to the collaboration established with the two reference associations, but there is also an important presence of Indian exhibitors and a company from Morocco. The Turkish Associations at the International Observatory are two: UTIB, which has been a compact participant at the International Observatory since the first edition; and DOSAB. Exhibitors are very pleased, as thanks to the structured organization in the three locations they can meet a much higher number of visitors than by participating individually in the various facilities that are rented even on days prior to the official launch of the event as end of visit to proposed operators move to the International Observatory.

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ITOCHU GETS IMPORT, DISTRIBUTION LICENSE OF LAURA ASHLEY Itochu gets import, distribution license of Laura Ashley Itochu Corporation has acquired the exclusive right of import and distribution and the master license in the Japanese market of the lifestyle brand Laura Ashley, which originates from the UK, said president Yoshihisa Suzuki. The Tokyo-headquartered company is offering the brand through department stores and specialty stores all over Japan. In offering the Laura Ashley brand under the specific rights, Itochu intends to expand the offering at major department stores, specialty stores and other channels while maintaining the tradition and philosophy of the brand together with sub-licensees. In addition, Itochu will further bolster the value of the Laura Ashley brand and showcase the appeal of the brand to new customer groups through an official e-commerce site and directly managed shops, to be launched with target retail sales of 8.0 billion yen in three years, Itochu said in a press release. Laura & Bernard Ashley, the founders of the Laura Ashley brand, started a print business using original textiles designed by Laura at their home in London, the UK, in 1953. Since then, their items have expanded into kitchen goods, fashion items and home furnishings. The brand has grown into a lifestyle brand offered in more than twenty countries around the world. In recent years, added the release.

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HEIMTEXTIL 2019: A LIVELY START TO THE NEW FURNISHING SEASON GIVES HOPE FOR A GOOD BUSINESS YEAR AHEAD With record levels of exhibitors and an impressive range of innovative products as well as offers on top themes such as sustainability, contract business and healthy sleep, Heimtextil 2019 enjoyed a dynamic start to the new season for home and contract textiles. The event’s new hall concept met with broad approval.

3025 exhibitors from 65 countries* took the international trade fair for home and contract textiles to a 15-year high: ‘Exhibitors and visitors accepted the new trade fair concept with great enthusiasm and confirmed the trade fair’s position as the world’s most important meeting place for the industry. The quality of the decisionmakers impressed the exhibitors, as did the number of new business contacts from 156 countries, especially international ones – thus enabling Heimtextil to set a new benchmark’, says Detlef Braun, Member of the Board of Management of Messe Frankfurt. ‘Around 67,500 visitors** ensured that there was a busy atmosphere in the halls, despite a slight decline due to various reasons, such as difficult travel conditions on account of the storms in the alpine region and airport strikes in Germany’. One topic that occupied both exhibitors and visitors was the current and future economic situation. A further challenge is the increasingly evident changes that are happening in trade. Increasing revenues and revenue shares in online retailing stand in the way of the efforts made by the stationary retail trade to maintain their inner-city businesses. 18

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he quality of the decision-makers impressed the exhibitors, as did the number of new business contacts from 156 countries, especially international ones – thus enabling Heimtextil to set a new benchmark’, says Detlef Braun, Member of the Board of Management of Messe Frankfurt. ‘Around 67,500 visitors** ensured that there was a busy atmosphere in the halls, despite a slight decline due to various reasons, such as difficult travel conditions on account of the storms in the alpine region and airport strikes in Germany’. One topic that occupied both exhibitors and visitors was the current and future economic situation. A further challenge is the increasingly evident changes that are happening in trade. Increasing revenues and revenue shares in online retailing stand in the way of the efforts made by the stationary retail trade to maintain their inner-city businesses.

he small business specialist trade, but also department stores and multibrand stores, and thus the heart of our visitor target groups, are under pressure from the constantly increasing levels of e-commerce. With Heimtextil and our consumer goods fairs in general, we offer these retailers in particular clear perspectives and diverse inspiration in an ambiguous world’, continues Braun. Economically challenging times for the home textiles industry As a strong international trade fair platform, Heimtextil is important for the industry, especially in economically challenging times. Martin Auerbach, Managing Director of the Association of the German Home Textile Industry, praised the new trade fair concept: ‘The exhibitors started 2019 with a great deal of commitment and new and attractive stand designs.

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he new hall structure with the excellent new hall 12 enjoyed a high level of acceptance amongst exhibitors and visitors alike. The segments of furnishing fabric/curtains and interior privacy and sun protection, now presented together in a central position in hall 8, particularly benefited. Hall 4.2 was significantly upgraded compared with the launch year 2018 and was barely recognisable thanks to its clear structure, attractive design and high-quality exhibitors. Heimtextil has thus expanded the contract segment in an outstanding wayâ&#x20AC;&#x2122;. Hall 4: the world of furniture and decorative fabrics and a hotspot for contract business Heimtextil once again focused on the furnishing of hotels and contract properties with a wide range of information and networking possibilities. Under the title Interior Architecture.

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ospitality, interior designers and hospitality experts experienced Heimtextil as the platform for textile contract furnishing. With product presentations, lectures and guided tours, it provided valuable impetus that was supported and made possible by renowned industry partners such as AITdialog, the Allgemeine Hotel- und Gastronomie-Zeitung (AHGZ), the Bund Deutscher Innenarchitekten (bdia), specialist conference organiser hotelforum management and the online platform WorldArchitects.com. Martina Metzner, owner of a communication office for interior design and design, gave a talk as part of the bdia trend lecture and took participants on guided WorldArchitects tours to selected suppliers of contract textiles: ‘At Heimtextil there is a clearly recognisable trend towards textiles being rediscovered in interior design. After having been banished from rooms for several years, they are

increasing in importance again, not least because of a variety of new sound-absorbing functional textiles’. In hall 4.2, thecompany Trevira CS, together with 27 top customers and its own trend area especially aimed at the contract market, revealed how versatile and versatile polyester fibres can be in terms of both appearance and feel as well as their functional properties. ‘Trevira was very satisfied with Heimtextil 2019’, stated Marketing Director Anke Vollenbröker. ‘We also received great feedback from our co-exhibitors at our joint stand. We continue to take a very positive view of the way that hall 4.2 is developing into a contact point for decision-makers and companies active in the contract sector. This applies in particular to the range of activities on offer in the lecture area and the presentation of the hall itself’. 23

Trends and progressive themes In 2019, the Heimtextil ‘Trend Space’ had a new home in hall 3.0 for the first time. With the title ‘Toward Utopia’, it provides a preview of the design developments of the 2019/20 season as conceived by London’s FranklinTill Studio and staged by the Frankfurt studio Markgraph. The new Heimtextil Trends 2019/2020 in many ways reflect the desire to escape from complex lifestyles and create deeper relationships with our environment as well as bring more meaning into everyday life. ‘Toward Utopia’ shows the way into this modern utopia, from temporary time-outs in close contact with nature and a retreat into virtual worlds to cosiness in minimalist spaces and nostalgia for beauty and luxury. The Trend Space shared a hall with international textile designers, CAD/CAM suppliers and digital printers and thus formed the core area for the progressive themes of trends, textile design and digital printing.

xhibitors such as Hewlett Packard benefited from this inspiring environment. Paula Camarasu, EMEA Large Format Production Marketing Manager, explains: ‘Exhibiting each year at Heimtextil opens up new opportunities for us. We launched HP Latex large format printing with a focus on wall coverings. But then we stumbled across a new market for window decoration. And there is now also market potential in a large number of other application areas. With the recently launched HP DesignJet Z9DR, which is ideal for design studios, the new hall 3.0 made it easier for us to get in contact with design studios. Heimtextil is a central contact point for many industries where we can all come together to network and do business’. Sleep becomes new lifestyle theme Heimtextil also focused on sleep as one of the upcoming lifestyle trends. While a balanced diet and sufficient exercise are now a natural part of a healthy lifestyle, restorative sleep is still neglected* although it is one of the most important building blocks for long-term physical and mental well-being.

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t Heimtextil, a number of new products and aspects came to the fore that help people become sensitised to and analyse their sleep behaviour and promote healthy sleep. Around the redesigned hall 11.0 and in the adjoining lecture area ‘Sleep! The Future Forum’, representatives from the national and international bed industry enjoyed attractive product presentations and superb speeches on the topics of sustainability, hospitality, sport and digital. Nick Littlehales, sleep coach of five-time World Cup footballer Cristiano Ronaldo and four-time Formula 1 world champion Lewis Hamilton, presented his findings from his 22 years as a sleep coach for top athletes. Prof. Ingo Fietze, Head of the Interdisciplinary Centre for Sleep Medicine at Berlin’s Charité and chairman of the German Sleep Foundation, was also one of the speakers and provided information about the ‘power engine of sleep’. Exhibitors in hall 11 benefited from the first-rate multi-faceted presentation of the sleep theme as well as from the new design of the hall where international market leaders presented their new products in the product segment ‘Smart Bedding’. Bedding, sleep systems and mattresses as well as associated technology were available to peruse. Denise Hartmann from Hefel Textil confirmed: ‘We found the new concept and the fact all the bedding manufacturers are now together in one place very good. We had a good frequency of visitors to the stand, all the major customers were there’.

The world of bed linen and bathroom textiles in the new hall 12 As part of the new concept, Heimtextil also integrated the new hall 12, which has been an architectural highlight enriching the Frankfurt Exhibition Centre since September. Top international companies from the Bed & Bath Fashion segment presented their wares here. For the company Curt Bauer from Aue in Saxony, the première of the new hall was a successful one: ‘We’re very enthusiastic about the new hall 12. The product range there was very well received. We are very satisfied with the quality of visitors to our stand. In addition to a good frequency of German visitors, we are particularly pleased about growth from China and Russia’, says Managing Director Michael Bauer. Shrikant Himatsingka, Group CEO & General Manager of the company Himatsingka was also pleased about the high level of internationality amongst the visitors: ‘Our whole team was very busy and got excellent responses. Buyers from Germany and all corners of Europe, the Arabian and Asian regions were amongst our visitors, including many long-term business partners. For us, it was a good event’. Karl Lindhe, Export Area Manager from the Lexington Company also came to exhibit at Heimtextil for the first time again in a long while because of the new hall: ‘It’s really good that all the brands are together. We all benefit from each other. We were able to make good contacts, not only from Germany but also internationally’.

HEIMTEXTIL 2019

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HEIMTEXTIL 2019

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DECO OF 2019

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HEIMTEXTIL 2019 TRENDS

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PREMIER VISION 2019

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INTERNATIONAL TRADE SHOW

High-end fabric manufacturers Residential & contract fabrics Upholstery, window & wall covering + outdoor Bed, bath & table linen NEW! Carpets & rugs NEW!

Discover surface pattern designers that make a difference

SEPTEMBER 10 - 11 - 12

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by EASYFAIRS

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ABBEY GARDENS Forest fruits, flowers and birds are captured in astounding detail in the Abbey Gardens album. A misty woodland landscape offsets the otherwise intricate illustrative style, and all six designs are reproduced on a supple brushed cotton fabric for curtains, blinds and accessories. 52

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UTOPIA

glorious trio of semi-plains, the Utopia book presents a mĂŠlange of intriguing textures for contemporary living spaces.

Colourways embrace subtle pastels, warm naturals and versatile neutrals, with applications including both window dressing and accessories. 53

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Cotswolds The lovely Cotswolds collection is a modern take on traditional country living. Designs include a contemporary embroidered leaf motif, flame-stitched ogees, an ombrĂŠ twill stripe and a rustic weave, supported by soft plains and plaids for matching upholstery.

SAKURA

he Sakura story echoes the current trend for Japanese evocations through its leafy silhouettes and foliar motifs. Five lustrous jacquard fabrics include an embroidered skeletal leaf and a distressed semi-plain, with the range embracing the new seasonâ&#x20AC;&#x2122;s fresh palettes.

HALO A sophisticated array of glossy jacquards plus a diaphanous embroidered sheer, Halo is destined to become a modern classic. The six abstract graphic concepts contained within this textile collection reflect stellar themes, setting the scene within the contemporary home through their muted pastels and versatile mid-tones.

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STANDARD TEXTILE CO. ACQUIRES ITALIAN LUXURY LINENS BUSINESS Deal includes the Mascioni Hotel Collection hospitality brand Standard Textile Co. has acquired the hospitality business of one of the biggest names in Italian textiles. Standard, a global supplier to the hospitality and healthcare markets, has reached an agreement to acquire the global hospitality business of Mascioni SPA of Italy, including the Mascioni Hotel Collection brand. The Mascioni Hotel Collection brand markets bedding, bath, table and spa products to luxury hotel properties worldwide. Terms of the deal were not disclosed. Gary Heiman, president and CEO of Standard Textile said, “The Mascioni Hotel Collection brand embodies the notable craftsmanship and innovative artistry of Mascioni, one of Italy’s leading textile design and finishing manufacturers. The Mascioni Hotel Collection broadens our brand portfolio to satisfy the characteristics and values of today’s luxury hotel customer.”

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Francesco Russo, CEO of Mascioni, added, “Since Mascioni’s founding in 1957, the company has gained a strong worldwide reputation for creating luxury quality linens. We believe Standard Textile’s strong distribution network in North America and globally will accelerate the growth of the Mascioni hospitality business and the Mascioni Hotel Collection brand.” The deal includes a design and supply agreement with Mascioni SPA to provide Standard Textile an opportunity to manufacture products through Mascioni in Italy along with Standard Textile’s global manufacturing infrastructure. “This partnership and complete control of our entire supply chain allows us to innovate at each stage of the process, ensuring consistency in superior quality and service,” said. Heiman. “The Mascioni Hotel Collection offers luxury properties the distinguished products desired by guests, supported by a robust global manufacturing and distribution network.” The Mascioni Hotel Collection will continue to operate as an independent brand with headquarters in Cincinnati, the headquarters for Standard Textile. The transaction is expected to close this month. Standard Textile has also executed a license agreement with Mascioni SPA that provides Standard Textile the exclusive right to manufacture, market, and sell Mascioni branded products in the US consumer market.

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zlerce Yü Seçkin Firma

Sergilenecek

23 - 25 Mayıs 2019 İstanbul Fuar Merkezi,Yeşilköy

Çin Ürünleri Fuarı

Sergilenen Ürünler Döşemelik Kumaş Tül, Perde Perde Aksesuarları Halı ve Zemin Kaplamaları Uyku ve Yatak Odası Tekstili Mutfak ve Yemek Odası Tekstili Banyo Ürünleri, Havlu, Bornoz Dekoratif Aksesuarlar Duvar Kaplamaları Güneşten Koruma Sistemleri İplik Hammadde ve Tekstil Giderleri

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TURKEY’S LIMA LOGISTICS SUPPORT TO FAIR INDUSTRY LIMA LOGISTICS STANDS WITH ITS CUSTOMERS AT HEIMTEXTIL THROUGH EXPERIENCED FAIR STAFF

Offering service with Eskisehir (Turkey), Bucharest and London branches, the Bursa based Lima Logistics shares its experience on exhibition, fair and events with exhibitors at Heimtextil Frankfurt. Lima Logistics gives support to home textile industry, as a solution partner for companies at domestic and overseas fair, congress and exhibition organizations as well as air freight, road freight and sea freight transportation services.

“WE ARE SUPPORTER OF HOME TEXTILE”

r. Cenker Ural, Co-founder of Lima Logistics, said that they see Heimtextil Frankfurt as the foremost event among meeting points of Turkish home textile industry with the world, adding fair organizations give fresh breath to industries. Expressing that they provide all kinds of technical and logistic support for exhibitors from setting up a stand to the final delivery, Mr. Ural continued that;

Mr. Cenker URAL

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“Turkey is one of the first countries that pop to mind when you think of home textile in the world. With impressive performance it displayed, the textile industry is one of the most important competitive advantages of Turkish economy. While Turkish home textile industry continues to increase global market share thanks to its designs and leading brands, we, as Lima Logistics, make a contribution to this growth with our exhibition and event freight forwarding services. As in the previous years, we stand with home textile industry with professional exhibition staff.”

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Mr Yılmaz ÖZKAYA

ÖZKAYAOĞULLARI RULES GOING TO SUCCESS * Producing a wide variety of home textile products and selling professionally in domestic and foreign market with “ÖZPER” brand, Özkayaoğulları has its own rules and principles for guaranteed success and satisfaction. Özkayaoğulları is a family business established in 1990 to operate in the construction industry. Later the company stepped into the textile sector in 2004. Producing competitive home textile products under its respectful brand of Özper, the company has been continuing to develop its production and activities. The jacquard textile factory of Özkayaoğulları in Bursa is one of the leading facilities operating in the tulle, organza curtain-fantasy production. Total production area of the factory is 1000 square meters where an annual capacity of 400 thousand meters of fabrics is produced. The plant is equipped with the latest model weaving machinery to respond to customer demands more quickly. The company attaches extra importance on quality as well. Another factor which Özkayaoğulları prioritizes is innovation. Thanks to its R&D team the company produces highest quality level of innovative curtains and fabrics. Özkayaoğulları has been operating in all areas of production technology, design and service addressing to the values of every culture and nation. Talking about their current situation and goals, Yılmaz Özkaya of the company outlined, “If you set your plans properly the success follows. If you believe in a discipline, team spirit, love and respect, the success will definitely follow.

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Our company team has been working with the highest level of motivation and determination to provide customer satisfaction.

This is the essence of our success. Customer satisfaction should be the first priority to ensure the quality of an organization. We care for this and I believe we got it properly. We are a flexible organization to produce the best, to deliver in the shortest time and to follow up after the sales. We always get positive feedbacks. If there is a problem at any of the processes, from production to sales, we spare no effort to solve it immediately. Our high quality principles are efficiency, punctuality, intensive teamwork, discipline, honesty, fairness, customer focus and most importantly to give importance to social values.â&#x20AC;?

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DONGHIA 3D Collection

iew textiles in a new way with Donghia’s 3D Collection. The 3D’s: Design, Dimension, and Durability serve as springboard and mantra for offerings with attributes well beyond the ordinary. Imaginative design has been cleverly paired with print, weave or embroidery to best create durable product of intriguing dimension, texture, and depth.

The resulting textiles exhibit a purposeful layering of craft. Surfaces are alive, energized and in motion, as if powered from within. “Jet” starts with a handprinted, multi-screen pattern which is later embroidered with abstracted motifs to suggest sprays of water. “Tilt” starts with a base of suede-like velvet, which is next printed with a rhythmic pattern of metallic, painterly, diagonal stripes. Performance peaks with a group of five indoor/outdoor offerings utilizing all-new solution-dyed acrylic yarns.

These have the softness of fine interior textiles, yet the resulting weaves repel water and can happily serve on the sunniest verandas. “Woolish,” as example, is fully practical, while it mimics fine cashmere to amazing effect. From sensuous sheer to weighty upholstery, DONGHIA’s 3D Collection features original, graphic, dynamic patterns, tactile constructions, and meaningful properties; all in the brand’s signature, visionary color palette.

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M U LT I - P U R P O S E W E I G H T. Shimmering Viscose on Cotton ground. In 6 colorways.

IRBRUSH This novelty jacquard looks like itâ&#x20AC;&#x2122;s been airbrushed with color. The effect, similar to spray painting, has been achieved entirely through color and weave.

The nice dry hand-feel is the result of the multi-fiber construction which includes Bemberg (especially fine Rayon), Poly, Cotton and Wool. Multipurpose weight. In 6 colorways CIRCUIT Interconnected geometric shapes create a stimulating framework in this full-coverage embroidery. The pattern suggests a computerâ&#x20AC;&#x2122;s circuit board, rendered entirely in thread. Densely packed satin stitches outline the shapes, while finer, simpler, straight stitches fill them. Multipurpose weight. Shimmering Viscose on Cotton ground. In 6 colorways.

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DOT This decadent sheer marries fine, natural materials with full-coverage embroidery. An ordered pattern of dots is embroidered in high relief, selvedge to selvedge, on double-width linen ground. The dots are comprised of hefty wool/blend yarn and their woolen softness contrasts beautifully against the sheer linen. The purposeful negative (non-embroidered) space allows for perfect drape. Sheer weight. Double-width. Wool/ Linen/Acrylic construction. In 5 colorways.

FOUR TONAL COLORS Are first screen-printed by hand on a linen/cotton ground.

ET As its name indicates, the motifs of this pattern, which combines print and embroidery, look like abstract fountain sprays or jets of water. Four tonal colors are first screenprinted by hand on a linen/cotton ground. Then, the shimmering sprays are embroidered on top. Multi-purpose weight. Viscose embroidery on Linen/ Cotton ground. In 7 colorways. ECHO Screen-printing sets a gleaming pattern of ripples onto the surface of this dimensional velvet. The design looks like sounds waves or echoes in graphic form. Metallic pigments contrast brilliantly against the shortcropped and practical Poly pile. Multi-purpose weight. In 5 colorways.

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This impactful design convincingly mimics dyed batik fabric, This impactful design convincingly mimics dyed batik fabric, but is, in fact, a cleverly-made jacquard weave. The widely-spaced, organic stripes suggest cascading water, ever in motion. Practical 100% Poly construction, feels and drapes like weighty linen/silk. Multi-purpose weight. In 6 colorways. 79

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