EVTEKS 2018 - 81. SAYI by FAIRWORLD HOME TEXTILE MAGAZINE

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Trevira’s CS Joint Booth At The 2018 Heimtextil Trade Fair A Tremendous Success

t this year’s Heimtextil, which took place from 9-12 January in Frankfurt, Trevira impressed visitors with a brand new fair concept. The company worked together with sixteen of its biggest customers to create a joint booth covering 1,305 square metres of Hall 4.2, drawing a large crowd.

Head of Marketing, Anke Vollenbröker, explained, “Thanks to our new approach and booth concept, we were able to present our brand Trevira CS in an open and welcoming manner plus highlight the good relationship we have with our customers.” Trevira CEO Klaus Holz added, “We are really pleased with the very positive feedback we have had from all sides in response to our grand Trevira CS joint booth. We would like to thank everyone who has contributed to the booth’s success. The extremely positive market reaction has reassured us that this is a concept we can build on in the future.” A Trevira exhibition formed the centrepiece of the joint booth, showcasing the winning fabrics from the 2018 Trevira CS Creativity Competition, which this year featured “Colour” as its major theme. At the heart of the display, visitors could find out more about Trevira with the help of twelve tablets providing information in a variety of formats, including a staff presentation and a flyer about the new Trevira Sinfineco® brand. Encircling this core and thereby completing the joint booth concept,

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sixteen major customers grouped their individual stands around this centrepiece to display their own new Trevira CS collections for residential and contract usage. The customers joining Trevira to create the booth were Baumann Dekor Ges.m.b.H., Engelbert E. Stieger AG, FIDIVI Tessitura Vergnano S.p.A., Georg + Otto Friedrich, Jenny Fabrics AG, Johan van den Acker Textielfabriek B.V., Mattes & Ammann GmbH & Co. KG, Pugi R.G. S.R.L., Spandauer Velours GmbH & Co. KG, SR Webatex GmbH / Getzner Textil AG, Swisstulle AG, Tessitura Mario Ghioldi & C. srl, Torcitura Fibre Sintetiche S.p.A., Torcitura Lei Tsu S.r.l. / Ilcat S.p.A., Vlnap a.s. / Wagenfelder Spinning Group and Wintex S.r.l.. Another major section of the Trevira booth was dedicated to the world of acoustics. Increasingly, customers are (re)discovering textiles as a way to significantly improve the quality of room acoustics, and this part of the booth also attracted numerous visitors. A special highlight at the joint booth were the Trevira CS sports shoes, worn by Trevira staff as a key element of the brand’s trade fair outfit. The shoes are an Adidas Originals Special Edition of the iconic Stan Smith Silhouette, which Adidas manufactured in cooperation with Kvadrat. In keeping with annual tradition, the new Trevira CS Gold and Silver Club members were announced during the Heimtextil fair. The new members were presented with their awards at a formal ceremony on Tuesday evening (9 January).

Turkish-Algerian Partnership Launches Africa’s Largest Textile Facility

urkish-Algerian joint venture has launched one of Africa’s largest textile production facilities in the northwestern Algerian province of Relizane.

According to the Algerian news agency APS, Algeria’s Industry and Mines Minister Youcef Yousfi inaugurated the facility, named “TAYAL SPA,” which will eventually come at a total cost of $1.5 billion. In his speech at the opening ceremony, Yousfi said that 40 percent of the production would meet the needs of the domestic market and 60 percent would be exported. He noted that the facility, when finished, would be the largest textile facility in Africa. The full facility will be built in three phases on a plot of land with a total surface area of 2.5 million square- meters in the Sidi Khettap industrial zone of Algeria’s Relizane Province through the partnership of the Algerian government and the Taypa textile company of the Turkish Tay Group. According to the partnership agreement signed in 2015, Taypa has 49-percent share of the facility while the Algerian government owns 51 percent of the shares. The facility will employ 10,000 people at the first stage. Once the entire facility has seen completion, it is expected to employ 25,000 people and produce 60 million meters of denim fabric and 30 million pieces of garments annually. The first stage of the project consists of eight textile production units, a textile school that will train 400 people, and 567 dwellings for the workers and officials. The second stage includes 10 facto-

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ries that will be producing ready-made garments, industrial fibers, denim, and knitted and woven fabrics. Turkey exports nearly $30 billion of textiles and apparel annually, according to Merter Industrialists’ and Businessmen’s Association (MESIAD) statistics released October 2017.

Thibaut taken over by Harbour Group family

hibaut Inc. (“Thibaut”) is now part of the Harbour Group family of companies, Jeff Fox, Harbour Group’s chairman and chief executive officer, announced today. Terms of the transaction were not disclosed.

Thibaut is a highly recognized global brand in the wallcoverings, fabrics and upholstered furniture markets, featuring distinctive designs serving a diverse base of highend residential interior designers. The company’s in-house designers produce exclusive collections under three brand names: Thibaut, Anna French and Thibaut Fine Furniture. “Thibaut is a great addition to the Harbour Group family,” said Mr. Fox. “Its brand and products have truly stood the test of time over its 130 year history. Management has done an excellent job growing the company and we are excited to work together to continue that trajectory both organically and through acquisition.”

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Bob Senior, Thibaut’s CEO, added: “We look forward to continuing to grow and improve the operations of our business with the help of Harbour Group’s team. We believe their knowledge of operations along with our deep understanding of our industry will allow us to continue growing at an accelerated pace.” About Harbour Group Harbour Group is a privately owned, operations focused company based in St. Louis, Missouri. Harbour Group’s companies are engaged in manufacturing and distribution across diverse industries including LED lighting, flow control, scientific products and lab ware, thermal management solutions, flow and energy measurement, boiler systems, professional diagnostic and repair tools, niche distribution, and auxiliary plastic processing equipment. Since its founding in 1976, Harbour Group has acquired 198 companies in 42 different industries.

Textile firm says exports to Europe likely to pick up over 200%

nited Towel Exporters has voiced hope that its exports to Europe will go up significantly with the expansion of business following acquisition of a 70% stake in the Netherlands-based Vespo Groep BV. The acquisition of the majority stake in the home textile company would push United Towel’s exports to $13.50 million in 2018, up 221% from the existing $4.2 million, the Finance Division told the cabinet’s Economic Coordination Committee (ECC). It highlighted the projection while asking the ECC to allow United Towel to remit 8.425 million euros ($9.39 million) for acquiring the 70% equity in Vespo Groep BV. The State Bank of Pakistan (SBP) had forwarded the company’s request for remitting the money. Sponsors of United Towel have more than 30 years of experience in value added textile manufacturing and exports of diverse products for the hospitality, health care, home fashion and work wear industries. Vespo Groep is a textile market leader in designing, producing and supplying products throughout Europe. The group’s expansion to Nordic countries will give a boost to United Towel’s export prospects. The ECC was informed that 40% of profits would be repatriated to Pakistan after two years whereas the remaining 60% would be reinvested to finance business growth. The payback period of the proposed investment was expected to be about 13.5 years with the internal rate of return estimated at 26.72%. The proposed equity investment would be financed from the export proceeds retained in special foreign currency accounts of the company. According to the SBP, textile exporters can keep 10% of their export proceeds in foreign exchange. The Finance Division recalled that the ECC had decided in 2002 that the central bank should approve overseas investment proposals of up to $5 million whereas investments worth more than $5 million should get the go-ahead from the ECC.

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t revealed that the SBP had evaluated the proposal and was seeking permission for remitting $9.39 million on the condition that the company would fund all future foreign remittances from the same account. During the discussion, the privatisation minister emphasised that feasibility of the proposed investment should first be evaluated to ascertain its economic viability. Responding to that, an SBP representative said the feasibility had already been conducted and the proposed investment was found viable. The investment was going to the Netherlandsâ&#x20AC;&#x2122; Vespo Groep BV,

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which was a strong company in Europe, the meeting was told. The national food security secretary stated that the investment would be beneficial for the country as a Pakistani company would be introduced in the European market, which would facilitate the company in expanding its business operations and repatriating foreign exchange.The Economic Affairs Division secretary and the Federal Board of Revenue chairman backed the views of the food security secretary. After detailed discussions, the company was allowed to remit 8.425 million euros.

“The best of the best” in Blue Drop Awards: TEKSKO 22

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Turkey based home textile company Teksko Kadife Kumas SAN. TIC. A.S. won the “Colour Passage” Blue Drop Award at the MoOD fabric exhibition in Brussels. Teksko was awarded Blue Drop Award in the “Colour Passage” category with the nicest, most surprising, best color setting product against strong competitors. The colour award went to a fabric that uses only one colour. It may seem a little awkward, but the jury has chosen this fabric for the way the colour changes according to the play of light in the yarns. One color became many colors. The Blue Drop Awards have been awarded on the second day of MoOD. The Blue Drop exhibition is an inspiring overview of the “best of the best” of what you can find at MoOD selected from creations submitted by exhibitors. Unique in its own way because it is the world’s only quality label of its kind for interior textiles. Teksko which has the privilege of being chosen by the most elite editors in the world with its dynamic, creative, loyal to customer demands, fast service and innovative structure, is improving itself day by day targeting unconditioned customer satisfaction. MoOD/Indigo Brussels knows how to fascinate show visitors with a varied, inspirational offer. The trend show PASSAGES, the Blue Drop selection, the Blue Drop Awards and most certainly the Innovation Platform all appear to be a must-see for professionals who have a finger on the pulse in the industry.

Pride for Denizli Exporters Association Innovations and Inovalig Awards were given to the finalists of the competition organized by the Turkish Exporters Assembly. In the competition in which almost one thousand firms participated; “SME Special Award” was presented to “Evteks Limited Company” which is the company of Isa Dal, Board Member of DENIB. Isa Dal referred that their success at the competition was realized as a result of a long-term work and combination of dreams, experience and faith. He also stated the fact that to be selected as the most innovative SME in our country and to achieve this success makes him proud. AWARENESS OF INNOVATION IS RAISING Suleyman Kocasert, Deputy Chairman of Turkish Exporters Assembly and DENIB President, regarding the subject, mentioned as following: “Denizli has a very important potential in export. “SME Special Award”s coming to Denizli among one thousand applicants from all over the country is very important and proud. It is a concrete indicator of how much our innovation consciousness has started to increase. A seperate source of honour for us is the fact that the author of the award, Isa Dal, actively serves on the Board of DENIB. We congratulate Isa Dal and his collegues and we wish that their successful works will continue.”

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We believe that now we are permanent in the European market thanks to VINO’s quality.

FW - What do you expect from Heimtextil as an exhibitor in terms of meeting customer expectation and demands?

Ercan Hacıarabacı Latif Sarnık

Tuğba Sarnık Aktaş Sunday Akyar

FW - What are reasons for why your partners choose your products? LS - VINO Kadife’s “Customer First” philosophy is just one of reasons that they prefer us, to say more understandable, now you have to manufacture flawlessly better, as soon as possible, with affordable price and in line with customer demand. We are a company that adopts and conducts these principles, so our customers prefer VINO Kadife with a great pleasure. FW - As VINO that shows a great performance in the European markets, can you talk about new trends? 26

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LS - Europe is a very significant market for VINO. Right now about 50 percent of Turkish exports by value are delivered to European countries. Thus European market has an essential importance for Turkey. So VINO Kadife has been carrying out R&D activities in line with expectation and demands of these countries. Therefore it has a strong presence in the market and increases its market share, offering customers everrenewing designs. We want to present customers the newest designs by attending exhibitions which will be held in Europe over the year. We believe that now we are permanent in the European market thanks to VINO’s quality.

LS - Heimtextil and Evteks are the most important fairs of the world. We aim to bring together the newest and the most unique products with our customers, amid a continuing economic slowdown. We, as a nation, have to manufacture more and more, this is only way to develop.

oday Germany’s kg export price is $4,5 but we sell our products only $1,5 as kilogram price. However it is $4.30 in home textile, and about $8-10 in the velvet sector. That’s, velvet is a high value added product. That’s why Heimtextil and Evteks are high-value-added goods’ gateway to the world. FW – Do you plan to add new products to your company’s product mix except velvet upholstery and drapery? LS – We do also manufacturing of technical textile for last a year. R&D activities focus on manufacturing of automotive, train and plane seat fabrics. We achieved to produce this kind of fabrics that have high standards. We have already ISO quality certificate. Our products are meticulously manufactured within ISO quality standards. Fabrics are tested in the accredited labs and sent them to customers with its reports.

Tuğba Sarnık Aktaş

Latif Sarnık

Meanwhile we get a serious request from both domestic and overseas markets. We are really proud of adding technical fabrics to our product ranges. This year we participated in Busworld Izmir and attracted considerable attention. FW - Is there anything else you want to add? LS - Turkey has no oil or gas. As a nation, we have to manufacture high-value-added goods and export them. We, as a nation and state, have to work harder to increase competitive power in the global markets. The magic word is production. We have to make all kinds of effort to increase production and exports.

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Plaid Upholstery Fabric

Plaid

Geçmişi çok eski zamanlara dayanır ekose’nin. Temel giyinme ihtiyaçlarını giderir gidermez daha iyi ve güzeli arama duygusu ile yaratıcı arayışlara giren insanoğlunun ilk tasarımlarından biridir. Çok zorlu coğrafyalardan başlamıştır ekosenin öyküsü. İskoçya’dan Fransa’ya ve oradan da tüm dünyaya

yayılmıştır. Basitliği, şıklığı, dayanıklılığı ve işlevselliği ile o kadar mükemmel bir tasarımı vardır ki günümüze kadar neredeyse hiç değişmemiştir.

Anmen Mensucat ekose’ye yeni bir yorum getirdi... Özgünlüğünden ödün vermeden onu kalite basamaklarının en üstüne taşıdı ve yaşam alanlarınızda yüksek kaliteli ve daha sofistike dokunuşlar yarattı...

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A successful woman in the business world:

Q – As a woman manager, what kind of challenges or advantages do you have in the industry? I care that women work in all areas of the business world. Obviously the home textile is a male-dominated industry but as a manager who comes up through the ranks, you don’t regard it as a disadvantage at all. I should say that I am respected by others for what I do and frankly I enjoy it. You can’t do planning because of lack of flexible working–time ability and with a makeup approach. So it forces you to work with maximum efficiency approach and although it is stressful at first but you get used to it in time, even it can be enjoyable. It is hard that working women get experience on business life because they are uneducated in terms of practice. Even she took undergraduate education; they have no any practical experience. So it should be some incentives for practical education and increasing the number of women employees. Q - If we think the woman is the boss in the house, you address a market that women are decision-maker as a consumer. Are they any advantages of your feminine point of view. Actually women want what they bought relishingly to be liked when they display them in their houses. Basically women evaluate as a whole what they like with what their spouses like. Women pay attention to details that is why they were criticized by men who think more simple and plain. Q - How important is education to be a successful business woman? It’s crucial because today technology influences seriously all areas of our life and it’s a prerequisite for the business. Time is the most important feature of our life. So education is not only to accumulate knowledge, but also learning to use existing materials in the most efficient way and to obtain efficiency.

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Also if university you graduated from is not related to working life, you have to benefit from training courses and make up your shortcomings. Q - Are you ambitious about the business or hasty? What kind of personality do you have? Of course I am patient... One of the most important features of successful people is to be patient that is a sense of maintaining self-confidence and courage in hard times. You have the chance to evaluate calmly options and to apply plans in the most efficient way through being patient, preventing steps taken inconsiderately and quickly. Q - What are the ways to be a strong and happy woman in the business life? You can overcome all problems if you love your job, if you adhere to a people-oriented management style preparing a happy working atmosphere together with a fair management. Being a good observer, having ability to predict every possible outcome before taking a step forward in a decision-making process, having always B and C plans and being prepared for risks make you strong. Q - What are your advices for female executive candidates in the industry? They should work in a job they enjoy or should compose reasons they can love working conditions. Every job is carried out in a discipline way and on-time, success comes automatically. There are values such as being patient and struggling behind success. One who embrace these values in his inner world accomplish his goals. So nobody can climb the ladder of success with his hands in his pockets. Hope to see in the ladder of success, with great success...

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A BOUQUET OF FLOWERS AT THE WINDOW

Création Baumann launches with „Delizia R“ a modern roller blind with a colourful bouquet of flowers for living areas. Roller blinds have long been a common sight in office environments. With “Deliza R” Création Baumann demonstrates how well these blinds are suited to living areas. The charming design assumes the look of a picture at the window: The digital print brings the bouquet of flowers into the apartment. The poster like motif on a white or an anthracite base is bold and jaunty, due to the slightly unusual flowers and leaves. Only a second look reveals the abstracted pixel motifs and watercolour like runs in the naturalistic bou-quet of flowers. The textile novelty is available in roller blind widths of between 90 to 145 cm – thus the motif is always displayed to best advantage. The contemporary roller blind combines beautifully with uni qualities from the versatile Systems Collection. The new collection of decorative roller blinds for the residential sector is supplemented with other floral designs and contemporary stripe patterns. A series of unis in opaque and transparent options with a colour palette that ranges from neutral tones to trendy greens, terracotta and blues round off the new products, whose range of applications extend to large window expanses up to 300 cm in width. Yet again, the Systems Collection from Création Baumann demonstrates the Langenthal based textile spe-cialist’s creativity and innovation within the sector of interior shade systems and functional textiles. The new products which will be launched this autumn for roller blinds, panels and vertical blinds will generate a good ambience, not just in the contract, but also in the residential sector. They can be used to control heat and to provide privacy and glare protection, in addition to awakening emotions.

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Sharadha Terry Launches Micro Cotton Brand of Home textiles in India

oimbatore-headquartered Sharadha Terry Products has unveiled a new brand identity and logo for the ‘Micro Cotton’ brand of home textile products and reaffirmed its commitment to strengthen its presence in India. Its Director, D Vikram Krishna, told BusinessLine that the company was one of the first from India to launch a brand in the home textiles product range as early as the late 1990s. “We launched Micro Cotton in New York first. Our products are now sold across 30 countries worldwide. This re-branding reaffirms the evolution of the brand and our vision for the future, in the luxury home textiles product range.” Studies reveal that the Indian luxury market is worth over $18 billion, and growing at over 30 per cent year-on-year. “Indian consumers have lots of exposure to international brands today. They have started to appreciate and endorse quality brands. We, therefore, feel it is the perfect time to carve a niche for our products here,” he added. The company has chalked out a roadmap to strengthen its presence in India. It is looking to sell the Micro Cotton product range in 20,000 retail outlets by 2020, a 10-fold increase from its present network of 2,000, through retail partners and modern trade outlets.

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“We expect our sales revenue to touch 200 crore by 2020,” Krishna said. Sharadha Terry products range include bath, hair and wash towels, sports towel and all types of bed-linen, including bed sheets, comforters and blankets, among others.

Brand identity, logo Krishna said the company had roped in Bengaluru-based Happy McGarry Bowen to do the creative work and invested close to 90 lakh, so far, in developing its brand identity and logo. “We have to start work on brand promotion,” he added. The company’s production facility at Mettupalayam was upgraded recently. This unit, along with another facility at Annur, is engaged in making towels, while sheeting is made at Sharadha Terry’s sister concern in Perundurai. To a query on its growth in 2017, Krishna said, “It has been a year of moderate growth for us. We have grown at 5-8 per cent compared to the previous year. We are quite upbeat about the prospects for the coming year.”

Mr. Cem YILDIRIM

BEYCEM PUTS A STRONG EMPHASIS ON INNOVATIVE AND PROMISING VALUE-ADDED PRODUCTS

Established by two brothers in 1994, Beycem Textile continues its activities in home textile, women’s clothing and wedding dress fabric with jacquard and dobby machine. 44

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– Can you tell us about your company and products?

Established by two brothers in 1994, Beycem Textile continues its activities in home textile, women’s clothing and wedding dress fabric with jacquard and dobby machine. It set up its own machinery in 1998 and the company’s focus shifted to investments in institutionalization and facility in 2001. Supplying raw material from local producers as well as importing yarn, it has been meticulously spinning yarn and carrying out weaving processes. Dyeing-finishing application for products are made in dyeing plant, an affiliate of the company.

Q - Can you brief about your management concept or philosophy?

Focusing its investments on R&D, Beycem Textile always attaches important to innovative and forward-looking value-added products. It plays an active role in both domestic and overseas markets and has an innovative approach through its advanced technological infrastructure meeting todayâ&#x20AC;&#x2122;s values. Unique designs composed at pattern workshop and fabrics produced in special color lab are also registered in Turkey and many countries under brand name of BEYCEM and HAPPLINE.

BURKAY RE-ELECTED PRESIDENT OF BTSO Ibrahim Burkay was re-elected as president of Bursa Chamber of Commerce and Industry (BTSO) following a committee election held in April. 12,388 members of BTSO went to polls on Tuesday (3rd April) and “Blue List” supporting Burkay won more than 80 percent of seats in the committees. In his re-election speech, Burkay said that new council would consist of 134 members. “We carried out many significant projects over the last five years. When we look at the figures in 2013, we had a majority of 50 - 60 percent in the council, so today the fact that we won up to 80 percent of seats is related with what we did, not only telling our projects” he said. Pointing out they launched a lot of projects that would strengthen Bursa as a leading city of Turkey, he continued that “We made also serious

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investments over the last five years. One of them was Gökmen Space Aviation and Training Center. It was a very important investment not only for Bursa, but for Turkey’s next 50 years. “ “In addition to this, TEKNOSAB (Bursa Technology Organized Industrial Zone) is very important. We said we will strengthen our SMEs. We build four significant SME organized industrial zone. Investments you made for SMEs will be crucial investment that will help to leap Turkish economy. In this respect, these projects are very important for us in the next four-year term.” “But above all, we will invest in human capital. We have to embrace the city in terms of culture and art. These are our goals. Let’s enrich Bursa’s eco-system so that it can pull the full focus of Turkey” he said.

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EVTEKS 2018 HALL:5 - C10

2018 COLLECTIONS New colours, new textures, new designs and new ideas combine in this outstanding portfolio.More eclectic than ever, the fabric collections presented here by Prestigious Textiles capture the mood of the moment, fostering creativity and individuality whilst opening up new avenues for originality in home dĂŠcor styling.

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ABBEY GARDENS Forest fruits, flowers and birds are captured in astounding detail in the Abbey Gardens album. A misty woodland landscape offsets the otherwise intricate illustrative style, and all six designs are reproduced on a supple brushed cotton fabric for curtains, blinds and accessories. Design Name Bluebell Wood Colour Auburn Fabric Print Composition 100% Cotton Product Code 8637/337 Collection Abbey Gardens Collection Width 145.0 cm Usable Width 141.5 cm Vertical Pattern Repeat 46.0 cm Horizontal Pattern Repeat 46.6 cm Usage Drapery, Cushions, Blinds

CANOPY OmbrĂŠ embroidered scrolls and tessellated motifs combine under Canopy, a series of chenille-enriched weaves supported by a vivid palm-leaf print. A hint of ikat heritage adds an exotic touch to this fabric collection, which is brought out through rich colourways. Design Name Baltra Colour Aruba Fabric Embroidery Composition 77% Polyester / 23% Viscose Product Code 3643/708 Collection Canopy Collection Width 143.0 cm Usable Width 138.0 cm Vertical Pattern Repeat 24.0 cm Horizontal Pattern Repeat 13.5 cm Usage Drapery, Cushions, Blinds 53

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HALO A sophisticated array of glossy jacquards plus a diaphanous embroidered sheer, Halo is destined to become a modern classic. The six abstract graphic concepts contained within this textile collection reflect stellar themes, setting the scene within the contemporary home through their muted pastels and versatile mid-tones. Design Name Aquarius Colour Mercury Fabric Voile Composition 58% Poly / 32% Visc / 10% Cott Product Code 3656/934 Collection Halo Collection Width 141.0 cm Usable Width 131.0 cm Vertical Pattern Repeat 12.0 cm Horizontal Pattern Repeat 6.5 cm Usage Drapery, Cushions, Blinds

SAKURA The Sakura story echoes the current trend for Japanese evocations through its leafy silhouettes and foliar motifs. Five lustrous jacquard fabrics include an embroidered skeletal leaf and a distressed semi-plain, with the range embracing the new seasonâ&#x20AC;&#x2122;s fresh palettes. Design Name Hanna Colour Eucalyptus Fabric Jacquard Composition 53% Poly/24% Polyamide/23% Cott Product Code 3669/394 Collection Sakura Collection Width 143.0 cm Usable Width 139.0 cm Vertical Pattern Repeat 44.5 cm Horizontal Pattern Repeat 46.5 cm Usage Drapery, Cushions, Blinds 55

Mr. Mustafa KOÇ

“HOME TEXTILE IS ONE OF THE AREAS THAT THE MOST EFFECTIVELY TAKES ADVANTAGES OF TURKEY’S COMPETITIVE POWER IN TEXTILE” Let’s get started with past of Ziyaoğlu Textile, what would you like to say about it?

What will you say about HomeTex Frankfurt, when compared to Evteks?

The company was founded as a wholesale distribution and marketing company in 1994 and started the production in home textile in 2005.

Evteks has significant position as the second largest event in home textile industry. HomeTex, which will be held 6th time this year, will take time to be in the same league with Evteks.

With 34.000 square meters of closed area in three different locations in Kestel Organized Industrial Zone, it has a production capacity of 25.000.000 square meters per year in a wide array of fabric such as jacquard, dobby weave, embroidery and knitting. It has been making contribution to the national economy exporting to European countries, Balkans, African countries, Middle East, Turkic republics and Russia as well as the domestic market. We, as Ziyaoğlu Textile, aim to be a global brand expanding our production and market places at the international level through Rozabella, Arsisa, Decostar and RozaValentia brands. 56

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HomeTex will host brands of home textile, drapery, curtain accessories and mechanism, upholstery, sleep and bedding products, so product diversity gathers different buyers. It has been providing an extra advantage for industrialists.

Exhibitions in various branches of industry became an irreplaceable part of import and export connections. Local fairs have been gradually making a considerable contribution to a fast-growing domestic economy. You can follow all global economic developments through exhibitions keeping open global communication network that provide integration with the world. It helps industrialists present more effectively their products in even more countries, in right markets, right fairs. Thus they can take a larger market share increasing sales number.

Could you brief us about contribution of exhibitions to Turkish economy and your trade volume? The history of regional markets called “Panayır” in economic life of Turks date back to centuries ago. The word “Panayır” comes from Greek “Penegyris” (meeting of all) which its lexical meaning is an open market set up in a place. And these markets were used by countries and industrialists as a promotion tool and in this direction; promoters prepared industry specific programs and took initiative in forming today’s exhibitions.

What do you think of the industry’s general situation? Home textile is one of the areas that the most effectively takes advantages of Turkey’s competitive power in textile and ready-to-wear. So home textile industry will continue to increase its share in export basket. Even though Turkish home textile is separated from Far Eastern companies at the world’s markets, it can’t attain its well-deserved place. Turkey is the hub of a broad region consisted of Europe, Balkans, Caucasia, Central Asia, North Africa and Middle East. Although it offers an advantage of faster service in terms of meeting of customer demands, high labor and energy costs reduce the competitive power against Far East countries. You need to bring down the prices by reducing tax and funds on costs of energy and employment in order to use in a more effective way the geographic advantage. It will be a great incentive for industrialists, so it will pave the way for export.

How will 2018 be for home textile industry, could you assess briefly it? Developments in the financial markets, the world and increasing geopolitical risks around Turkey’s nearby geography have affected the economy negatively.

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The course of currency in the world’s markets in the last period of 2017 and in the first period of 2018 have affected adversely production plans of industrialists and forced them to search for different solutions. We expect that economy will follow a safer and normal course in the year 2018. But political and global uncertainties have been supporting the view that 2018 will be a difficult year. International credit rating agencies predict low growth figures for Turkey in 2018 than last year. We think that the first half of the year will be stable and its second half will be more vibrant.

Although all these views, we wish that 2018 and 2019 will recover what were lost in the economy. We, as ZiyaoÄ&#x;lu Textile, will continue our steady and cautious growth. We will continue to bring together our new products and customers participating in Evteks, Home&Tex, Heimtextil and events in Russia and Kazakhstan etc.

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Mr. Levent Endez, owner of the Pijon Textile answered questions of FairWorld HomeTextile Magazine for Evteks issue.

. What will you say about Evteks and Heimtextil Frankfurt in terms of visitors? First I would like to say that both events are the largest exhibitions in home textile industry. They attrach many visitors from all around the World. Now there are people from all over the World who are waiting the exhibitions in the creasingly globalized industry. If we need to say something about Evteks, it is proud event. Visitors find a gradually developing and well-arranged exhibition every year. Sure we have some deficiencies I believe that we’ll make up them as soon as possible. First of all, I think that there is lack of promotion. That is why it has fewer visitors than Heimtextil. The only way to enhance it is promotion. TV, magazines press conferences… Even customer satisfaction is a kind of ad. I believe that Evteks increase number of visitors this year and next year. . When we compare them to each other, which one is in the forefront, can you tell us briefly? Both of them are on par with each other. Turkish and European home textile industries shares concurrently same seaons. As you see, knowlendge isn’t limited with just one person or a company, now everyone knows and learns something. Both of the exhibitions are in the forefront. Now productions are so familiar and similarities on products have been increasing day by day.

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Mr. Bülent Endez, owner of the Pijon Textile answered questions of FairWorld Home Textile Magazine for Evteks issue.

Of course, two fairs are successful. As long as exhibitiors and visitors are plased with them, they will achieve to be in the forefront. It is disputable which one is better but as long as everyone do quality business that represent very well their companies, exhibitions will have better. . Do you have any special preparation? We don’t have any special work. We already try to keep product quality and innovative studies at the highest level. I think that our products shape the market. We are a company which makes production by following closely what consumer and the industry need. So we will attend Evteks with the current product range. . What do you think about the current market and how do you feel about the future? As it has always been in recent years I feel like the market is still expanding. The competition is also getting better and i think it’s helping the Turkish textile sector to create value added products. In our part we recently made an investment to expand the capacity and to earn the ability to create new quality products to differentiate in the market resulting a competitive advantage.

2018 WILL BE A YEAR OF RECORDS IN EXPORTS

ccording to Turkish Exporters’ Assembly (TİM) data, Turkey’s exports in December rose 10.1 percent and reached 13 billion 570 million dollars, marking December 2017 as the best December in Turkey’s export history. Total exports in the year 2017, on the other hand, reached 157.1 billion dollars. Chairman of TİM, Mehmet Büyükekşi told that, “We declared 2017 as ‘Breakthrough Year in Exports’ and we kept our promise as exporters. We believe, we will exceed 170 billion dollars this and break the export record of 2014. 2018 will be the record breaking year of exports. We will overthrow all records on annual and monthly basis, number of exporters and export markets, and we will contribute to growth, employment, and to our economy at the highest level. Global developments that are expected to happen in 2018 will support our exports. This year, 8 of the 10 conditions in the world economy are positive.” In December, exports increased by 7.4 percent in quantity. The leading sector in December was automotive with 2.5 billion dollars. Automotive Industry was followed by Clothing and Apparel with 1.44 billion dollars and Chemical Materials with 1.37 billion dollars.

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The European Union took the first place in Turkey’s exports with a share of 47.7 percent. Exports to the EU were 6.5 billion dollars in December. EU was followed by the Middle Eastern countries with 2.4 billion dollars, and the African countries took third place with 1.2 billion dollars. Top 3 countries in December were Germany, Great Britain and Italy. In 2017, automotive industry reached 28.5 billion dollars with an increase of 19 percent, machinery increased by 15 percent to 6.1 billion dollars, jewelry increased by 35 percent to 3.3 billion dollars, defense and aviation increased by 4 percent to 1.7 billion dollars, fruit and vegetable products increased by 7 percent to 1.4 billion dollars and ornamental plants reached 85 million dollars with and increase by 4 percent, all of which broke their sectoral export records in 2017. Commenting on 2017 data, Mehmet Büyükekşi stated that, “The growth in global trade has made

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a tremendous contribution to Turkey’s exports. We expect global trade to reach $ 16.5 trillion this year. Secondly, the support of our government gave us strength; support for R&D and Design Centers, support for membership to e-commerce portals, special passports and the increase in Eximbank’s capital has helped exporters. As TİM, we set our priorities correctly and created our strategies accordingly. We increased our market diversity. We participated in the fairs, organized trade delegations, and purchase delegations. We have introduced target markets with the Export Compass meetings. We established the country and sector desks, and sought answers to the questions of our exporters. This year, like every year, we are going to focus on the importance of high value added exports. Our events such as ‘Innovation and Entrepreneurship Week’ and ‘Design Week’ will continue to serve this purpose.”

We are highly interested in “Technical Textile” in the recent period.

You opened a research and development (R&D) center recently. What kind of contribution will it be making to the country? As a company, we have never thought in just oneway, we strive to research our business in many ways as innovative and open for game-changing ideas. We are highly interested in “Technical Textile” in the recent period. We think that an R&D center is indispensible to move forward rapidly and feel deeply innovative thinking. We regard these investments and studies as a long running marathon. Turkey needs certainly this sort of works so that it can get ahead in the global competition in the future. Q - You have a wide customer network in Europe. What are you doing to maintain your customer portfolio?

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İbrahim AKYILDIZ

e are always on the move. I and my team meet with customers to tell about the innovations thanks to trips abroad at least 1-2 times a month apart from exhibitions. What is more, of course, the customer satisfaction is above all. Quality control in all stages of production from buying yarn to final packaging is of vital importance for us. Q - How do you interpret the point where Turkish home textile industry is today? Unfortunately, I donâ&#x20AC;&#x2122;t find it sufficient. Countries making a foray into the market in much later than us, I am sorry to say that, they are almost in the same level with us. I think that Turkey must take advantages of its physical and cultural proximity to Europe For our country, we work hard and heartily like everybody else in Turkey for this target. Also we have to work harder about branding. I believe that we need to leap forward as the national textile industry making joint ventures with Europeâ&#x20AC;&#x2122;s well-known brands or through acquisitions. Q - You have to have a vision to be a long-lasting and successful company in the business world. So what kind of vision did you set as LILIUM? Answer of this question is actually in the answer I gave to your first question We rely on P&D and R&D teams comprising a large portion of the white collar staff and support them at all points. The most important aspect of company vision is innovative and game-changing idea.

Metallic Sheen, Sporty Elegance and Concealed Function

eather-weight, metallic reflective effects, concealed function and natural fibre qualities with bio technologies are just some of the highlights of the current Schoeller collections. Developed and produced among the mountains of Switzerland, innovation, comfort, appearance and ecology have always played a central role in Schoeller textiles. Summer Freeze The fine, aluminum-coated schoeller-spirit fabrics in Schoeller summer 2019 are so lightweight, they are barely noticeable, the company reports. Fashioned into light windbreakers, they shimmer in shades of copper, olive and polished steel, making the light dance. Semi-transparent, the aluminum coloured reverse gleams through and is an eye-catching interior. The same airy lightness and silky sheen characterize the transparent, water-repellent voile jacket qualities in various shades of grey and a morning red. Pure Energy Energy is effectively radiated back to the wearer by the schoeller-spirit fabrics with the energear technology. Stone grey, salmon colored or deep blue, the matte jacket qualities, e.g. as an oversized parka or modern mackintosh, not only radiate elegant flair, but also protect the wearer from unexpected summer showers. Similarly energized, energear flatters in the bi-colour schoeller-shape cotton-polyester blend. As ultra-matte two-tone pant interpretations in

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sophisticated beige, henna or a light khaki, they perfectly match the exciting jacket qualities. City Parkour Outstanding comfort is a primary feature of the diverse soft, bi-elastic schoeller-WB-formula polyamide jacket qualities in matt shades like pine green, olive, stone grey, night blue, vibrant yellow, burnt henna or roseĚ . With either a velvety smooth or structured reverse, always in a contrasting color, they create a technical 3D look or a cleaner, more sporty look, depending on the backing. For example, fashioned into light all-season jackets in an athleisure style, a c_change climate membrane ensures a high level of breathability with reliable water proofing. Bio Comfort Sustainability also plays an important role in fashion, Schoeller says. The two technologies based on renewable raw materials, 3XDRY Bioand ecoprepel Bio, refine a variety of elastic schoeller-shape or schoeller-WB-400 natural fibre blends and provide ecological water repellence. In pleasant pants weights with a blurred overall print on the outside and a denim look on the reverse, or in a canvas look for chinos, they are ideal for cycling in urban traffic, among other things. The two exciting jacket styles take the stage in a more feminine version with a silk and cotton front and a fine wool backing, or in a slightly masculine alternative with a matte, rustic canvas weave and a richly-contrasting merino wool reverse in a meĚ lange look.

France Seeks To Rekindle Love Of Clearance Sales

rance plans to cut the length of state-regulated discount sales to stoke up flagging enthusiasm among shoppers tempted by myriad bargain-hunting opportunities outside of official sale periods, notably online, the government said on January. Retailers are also urging the government to stoke consumer interest at another time of the year with a U.S.-style “Black Friday” bumper discount spell. The government announcement came on the start day of a six-week Winter sales period during which retailers take advantage of government authorisation to offer discounts that routinely start at 50 and even 70 percent of normal prices. “The trade has voiced its wish to shorten the length of the clearance sales to focus attention and to create a greater sense of urgency and desire,” junior economy minister Delphine Geny-Stephann told Le Parisien newspaper. The plan was to cut the period to four weeks from six at the moment, she said. It will apply for a first time for the 2019 winter sales if parliament approves the required legislative measures during the spring season. Regarding a Black Friday spell, the Economy Ministry said in a statement: “This short promotion period over two or three days at national level, would be aimed to boost retail, notably at convenience stores.” The winter sales season traditionally provides an important boost for clothing stores, where turnover generated by the regulated clearance sales has fallen 7 percent since 2014 and now accounts for 20 percent of annual sector revenues, according to the FIM French fashion textiles institute.

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he sales come as the euro zoneâ&#x20AC;&#x2122;s second-biggest economy is showing signs of improvement. French consumer confidence rose more than expected in December, returning to a 10-year high reached in July after the election of president Emmanuel Macron, data from the official INSEE statistics agency showed January. The French e-commerce federation Fevad said January that shoppers were expected to spend 216 euros, on average, online during this winter sales season, 17 euros more than in 2017 and 32 euros more than in 2016. Beyond France, other countries often allow sales starting immediately after or even before Christmas, and impose fewer restrictions on when discounting happens. In Britain sales usually start on Dec. 26.

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Mr. Enes Haşıloğlu, General Manager of Demas Makine, answered questions of Fair World Home Textile for our Evteks issue. Q - Could you introduce yourself and tell us a little bit about your background and company profile? I’m Enes Haşıloğlu, General Manager of Demas Makine. I graduated from the school of economics.My main profession is jewelry. We also carry on manufacturing of machinery as father’s profession. The company has a history of more than 40 years. We have been operating under the name of Demas since 2012. Q - When and how was Demas established? It was established by my father, me and my wife in the last quarter of 2012, with a snap decision, resigning the family business. Q Could you talk about Demas’s set-up? As I mentioned before, we, as a family company, were in the textile machinery business for more than 40 years. But as you know, unfortunately family companies’ life cannot be long-lasting in Turkey. That’s why we decided to resign from the family business and established Demas in the last quarter of 2012.

Finished Fabric Inspection & Rolling Machine (Knitted)

Aydın Demirci, my father-in-law, is Board Chairman of the company. He is also responsible of foreign trade and overseas customer relations. He is abroad for most part of the year because we have an office in China. Feyzan Haşıloğlu, my wife, works as finance and personnel manager. Q - How and where do you manufacture your products? We operate in a closed area of 2000 sqm in Gürsü Organized Industrial Zone in the western city of Bursa. All products are manufactured by our own engineers and technology within the company. The entire materials, expect stockpile we used for machinery, are produced by Demas.

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Ultrasonic Fabric Cutting Machine

Q - What kind of product do you sell and what are their features? We manufacture machines such as fabric quality control machine, fabric folding machine, cloth expanding, fabric cutting machine and fabric packaging machine for textile industry. Q - Do you have any newly developed products? If you have, could you tell us about its usage area and features? As required by company policy, we aim to become an innovative and forward looking company finding solutions that meets industry’s needs. In this regard, it becomes a serious need for the industry to ensure the cutting of fabric accurately and swiftly. So as Demas, we manufacture dry, heated, ultrasonic and laser fabric cutting machines in order to meet the need. Q - Do you have any joint project with TUBITAK or other councils about your company and products? We developed the patterned fabric cutting machine with camera control system using laser technology in a cooperation with TUBITAK. Q - Innovation is regarded as a significant ring to increase sustainability and value performance in export. Do you invest enough in innovative activities? Of course we do. I don’t think that companies which don’t attach enough important to innovation can survive in the long term. The price and service competition is not like in the past. Now there are competition based on innovation and technology. So you don’t pay enough attention to innovative works, you cannot exist in the future. Q - Do you any activities related to training of the employees? Of course we have, there are some activities both in-house and outside. Q - Do you participate in domestic or overseas exhibitions? Can you talk about importance of this kind of event? For a machinery manufacturer, exhibitions are the best way to introduce itself in a foreign market it never entered before.

Mr. Enes Haşıloğlu 93

We follow closely all events involving domestic and foreign industries. We attend all machinery exhibitions as far as possible and also follow events which our customers participate in Turkey and abroad. Q - Do you export, if so, what products do you export? Yes, we export mainly fabric folding machine, ultrasonic fabric cutting machine, fabric quality control machine and fabric packaging machine using direct marketing or agencies abroad. You have to have a vision to be a long-lasting and successful company in the business world. So what kind of vision do you set for your company? This company established by our grandfather reached to a certain level through efforts of the second generation. We, as third generation, work with a professional management and very experienced staff in order to reinforce our power in the global markets. As a company manufacturing in Turkey, our goal is to determine areas that the industry needs mechanization but any machine is not developed to meet this need and to manufacture machines to fill the gap.

Q - Why is quality such an important issue for a company, what do you think of concept of quality? We, as a company competing in the big leagues of business, attach great important to quality. You are positioned in the market by quality you manufacture. As Demas, our production is fully compatible with the European Standards. Q - What are features that distinguish Demas from others in todayâ&#x20AC;&#x2122;s strict competition? The most significant feature of Demas is that it is able to transfer its strong experience to machinery and it means a perfect machine production. The hardest aspect of manufacturing business is that customer cannot attain the expected result and have problems with it. If a machine doesnâ&#x20AC;&#x2122;t work without troubles in a demanded way, your machine is just a scrap. Distinctive feature of Demas is here, when we get a machine order, first we designate machine the customer needs, that means a hassle-free machine. Also we have a strong after-sale service network. We return to any demand for technical service at the latest. So it gives us a privilege. Q - Which countries do you export to and could you tell us about your export potential? Right now, we are exporting 60 percent of our production, the 40 percent is sold to the domestic market. Our exporting markets are mainly UK, Spain and Italy, as well as Egypt, Pakistan, Kazakhstan, Belarus and USA. We also export to China at a substantial level. We are our customersâ&#x20AC;&#x2122; preferred manufacturer of machine because we have an office there for years.

Doubling and Twice Double Folding & Rolling Machine

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Q - What is the biggest problem for you When you look at the industry. Right now, chronic problem for manufacturers is not to find a qualified employee. Unfortunately, we have difficulty in finding mechanic turner, welder and assembly personnel to employ. I think that we have got to do whatever it takes to train intermediate staff about it. Q - Could you tell us about your next projects and future goals? Our most important future goal is to determine needs of the industry and develop machines to fill this gap. When you have such a target policy, you go out of the ordinary, standard machines, it becomes satisfying both commercially and because you lead a new area, so we follow very closely all fairs all over the world and customer points of interest. Q - What can you, as Demas, tell about future of the sector?

Q - Are there any problem you face when exporting, if so, what are these problem and what do you think of solutions to them. Naturally we face some problems. We have problems with the customs in the South America. Also Egypt increased unnecessary processes or procedures recently, so it extends the process of export increasing the costs.

The future is looking bright for the sector. Companies that can be adapted itself to the change, get into new markets and feel to be ready for new demands by customers are prepared for the future. Q - Is there anything else you want to add? Remember, too, the easiest way to drop behind is to make no headway in a rapidly changing world. So we will make customer satisfied working hard, manufacturing quality products. Only then you will become a preferred company.

The government should provide some provide conveniences for exporters in line with the countryâ&#x20AC;&#x2122;s trade policy. The customs legislation should be reviewed and officials have to make legislation more supportive for trade. Q - What do you think of Turkeyâ&#x20AC;&#x2122;s position in the manufacturing machine. I think that Turkey is in a good position in the manufacturing textile machinery because our products are manufactured to European quality standards and at pretty reasonable prices. We have to take the advantage of it. Q - How was the year 2017 for your company and what are your expectations for 2018? It grew by 50 percent last year. We aim to have a 50 percent growth for 2018 through machines produced recently. One of our products are manufactured by only DEMAS in the world. Again another product, a purpose built machine, have high sale numbers. 95

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KOTORI by CHRISTIAN FISCHBACHER KOTORI brings together Asian and European influences. Manufactured in Switzerland using the very finest 105 satin in swiss+cotton quality, it features a vivid collage which is printed with 12 screens. With this collage, Christian Fischbacher developed a new combination of Japanese and European elements taken from historic sources. Many of the birds and flowers which appear in KOTORI are symbols of luck an prosperity in Japan. Behind the Design: KOTORI The KOTORI design combines Asian and European influences in a colourful print on cotton. Aesthetic concepts from both continents are blended in this sophisticated pattern. The creative team from Christian Fischbacher developed a new combination of different elements from the two cultures in a digital collage. Back in the 1930s, the passionate globetrotter Otto Fischbacher – Michael Fischbacher’s great-grandfather – toured Africa, Asia and the Middle East, taking diverse keepsakes back to Switzerland with him in the form of pictures, books and textiles.

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The oldest artefacts in the Japanese collection stored in the company’s archive come from these voyages, which were the inspiration for the KOTORIcollectio. Christian Fischbacher established a subsidiary in Japan in 1971. Today, the collection includes countless drawings and prints of traditional Japanese kimonos, which served as inspiration for the design team, who studied other cultures’ aesthetics and is always on the lookout for fresh inspiration. After Michael Fischbacher took over the management of the Japanese subsidiary in the 1990s, he and Camilla Fischbacher spent five years in Japan with their whole family. This time had a lasting effect on the Fischbachers’ attitude to life and appreciation of design.

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Wall murals for personal homes

Flowers & Aquarelle The Flowers & Aquarelle wallpaper collection conjures up thoughts of the tropics while also giving a nod to the understated Nordic design style. The collectionâ&#x20AC;&#x2122;s wallpaper patterns include collages of leaves and flowers over watercolour backgrounds, as well as plain designs that like a humid summer evening mist roll across the wall, shifting from dark to light. A riot of colour and subtle shadows create a harmonious overall effect. Quite simply, these are wonderful wallpapers for anyone wanting something sophisticated and soft on their walls that also captures the feeling of summer so that it lasts all year round!

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Underground The collection is the result of a collaboration with acclaimed NYC based artist and visionary Derek Prospero. From his imagination, a collection of unique prints has been created. These range from a post-modern, industrial vibe with vivid colour ashes illuminating moody backdrops to natural, organic cracked surfaces and more strict, linear themes. Underground reflects the subterranean fantasy world of Manhattan’s subway tunnels with their graffiti painted underpasses and walls with layer upon layer of posted bills. As such, the collection’s colour palette features rusted, earthy notes, washed out primary colours and dramatic, electric neon interventions. Punk rock, contemporary urban art or simply a cool feature wall – however you look at it, you won’t forget your journey Underground.

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Shades

hades â&#x20AC;&#x201C; a balanced and fine-tuned wallpaper mural collection that put your mind at ease. The collection is a collaboration with designer Magdalena Lundkvist, who for many years has given walls fabulous expressions using playful patterns and images. Shades offers white and light-colored designs with a tranquil twist, from alabaster anecdotes to lush landscapes and dreamy visions. Designed for those who enjoy white and faded walls but still want something more, these wall themes tell serene stories and add a soothing vibe to any room.

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Daily Details We are now taking the success of our Captured Reality collection a step further. We havenâ&#x20AC;&#x2122;t travelled far and wide to find inspiration; rather, we looked around and challenged ourselves to see the beauty in mundane details. We pulled paper from the paper shredder, emptied the silverware drawer, bought out the florist and borrowed books from the library. The results are a mix of wall murals encompassing the hard, cold, and prickly, to the delicate, soft and warm. Daily Details highlights the beauty of the unique shape of cabbage leaves, the elegance of bare rose stems, and the modern look of crumpled foil. Why not put balloon wall mural on the hallway ceiling, line the office walls with beautiful origami art, or paper bedroom walls with soft feathers?

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Realizing the serious gap in kitchen and kitchen textile products, in the domestic home textile market, Happylife Textile started manufacturing in the industry in 2000. It initiated to create demand in the industry as a result of studies on waterproof kitchen aprons and sample product designs by taking into consideration of the demand of product-production related to kitchen and kitchen products in the textile.

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ffering a wide range of product from 2006 to present, Happylife Textile Kitchen Aprons made a great progress in increasing production volume of waterproof kitchen aprons for children, pot holders and kitchen gloves stepping up R&D activities in 2013. The company also tripled production potential providing online sale and supply in local and overseas markets, e-commerce portals through focusing on creation designs. With a structure foreseeing changing in the industry, Happylife Textile has leadership and creativity and a strong business sense. Focusing and changing management strategy we have been carrying out believing in our country is a part of this robust structure. Happy Textile aims to be one of modal participants of the national economy thanks to its investments, create more added-value presenting a high potential of growth and profitability, to contribute social progress developing corporate citizenship culture as well as economic growth and to lead its sector as a sample business firm. With its all components, Happylife Textile will continue to enhance features of offering â&#x20AC;&#x153;firstsâ&#x20AC;?, leading the field and leadership it has since it was established.

Tuncay Kulaber

We, as Happylife Textile, aim to be one of driving forces behind the textile industry through a management approach that is innovative, inquisitive and open for improvement in all areas from customer relations to human resources, from market expectation to technological advances on the basis of customer satisfaction-oriented works. We are on the way to becoming a model corporation which have a voice in the industry as a strong brand due to steady, quality production and service in line with ever-changing needs and demands in the global market. Intending to make contribution to both local and regional economies generating more investment and more employment day by day and to accelerate community development process; Happylife Textile is advancing confidently along the way to becoming an ever-growing group that provides a competitive advantage focusing on customer satisfaction, that competes with global brands, that makes no concessions on quality, that makes a positive contribution to community and environment. 111

KASTHALL RAISES THE BAR ON ENVIRONMENTAL STEWARDSHIP WITH NEW CONCEPT

All Kasthall rugs are made to order and tailored to the customer’s individual wishes and needs, enabling Kasthall to avoid having to stockpile finished rugs. Kasthall’s environmental policy states a clear goal to reduce flammable waste in the production process, and the yarn that is used is prepared, coloured and spooled exclusively for each individual rug. In line with Kasthall’s 2017 theme, Arrival of Origin, the idea is to draw inspiration from the traditional Swedish rag rug, resulting in a concept of premium woven rugs, with durability as a key component of the creative design process and production. “One of our most important tasks in the design studio is to further Kasthall’s environmental stewardship and minimise our carbon footprint through sustainable design and production methods. There are often two or three spools of a certain colour yarn left over after weaving a rug. This is because we make a few extra spools in case we need to redo something during the production process. We have high quality requirements for finished products, which is why we cannot reuse the residual spools of wool for rugs in the same collection due to the risk of minor colour discrepancies. The variation in colour of the residual spools of yarn posed a challenge and in spired us to find an exciting way to put it to use. That’s how the Harvest idea was born,” explains Ellinor Eliasson, who founded the Harvest concept. Kasthall then started sorting the residual spools of yarn into six different colour groups: green, grey, red/yellow, pink/purple, blue and brown/beige. These are then used to weave three-shuttle rugs, and when one spool ends a new one in another colour is added, thereby creating an exciting, colour-shifting surface.

This sorting process allows the client to choose between six colourways – in other words the unique finish is dictated by whatever yarn is left over. In order to give the Harvest rugs an even greater mark of distinction, and differentiating them from Kasthall’s existing woven rugs, Harvest rugs are framed with a unique edge, in which the colour-shifts in the rug is repeated and mixed. “Launching the modern rag rug Harvest in New York feels incredibly exciting since the U.S. market is an important one for Kasthall and we have had an office in New York for the past decade. We are proud that this product allows us to showcase how we work with sustainable design and production. Our vision is to be one hundred percent sustainable and Harvest is an important step towards achieving this, says Lena Jiseborn, design director at the Kasthall design studio.

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imm cologne: a dynamic start to the furniture year Around 125,000 visitors from 138 countries Increase in international trade visitors imm cologne promotes exports Focus topics: lighting, bathrooms and the smart home imm cologne ended on 21 January 2018, with very positive results. In total, around 125,000 visitors (including estimates for the last day of the interiors show) attended the event to find out about industry trends and new launches. With this figure, imm cologne achieved a slight increase in visitors compared to the similar event in 2016 despite Storm Friederike on Thursday and the resulting transport difficulties. The event attracted greater numbers of trade visitors from Europe and Asia, which are the No. 1 export markets for the German and European furniture industries. “imm cologne is an excellent and highly effective platform for international business,” said Gerald Böse, President and Chief Executive Officer of Koelnmesse. “Each year,

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the trade fair provides the industry with vital momentum for sales in decisive export markets around the world,” he added. The President of the Association of the German Furniture Industry, Axel Schramm, also gave the event an excellent verdict: “The German furniture industry is delighted that imm cologne went exceptionally well and gave us a great start to 2018. We hope that the momentum that we’ll take with us from Cologne will carry us throughout the rest of the year. The trade fair’s success will assist furniture manufacturers in expanding our successful exports and in achieving results in the challenging home market,” he commented.

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Strong increase in the share of international trade visitors

imm cologne’s international reach is not only increasing among exhibitors. The interiors show also attracted growing numbers of international visitors. The proportion of foreign visitors rose to around 50 per cent (2016: 46 per cent) on the trade visitor days. Within Europe, increases in visitor numbers were recorded in particular from Spain (+31 per cent), Belgium (+16 per cent), France (+11 per cent), the Netherlands (+1 per cent) and Eastern Europe (+54 per cent), with particularly impressive growth in Russian visitors (+69 per cent). Significant increases were seen in visitors from Asia (+50 per cent), with especially strong growth from China (+82 per cent) and Japan (+63 per cent), as well as the Middle East (+15 per cent), Australia/Oceania (+51 per cent), North America (+12 per cent) and Central America (+21 per cent).

imm cologne - a powerful business platform for leading retail decision-makers

In addition to the event’s strong international profile on all days of the trade fair, exhibitors also rated the

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quality of the visitors as excellent. Specialist retailers and high-profile international visitors from the furnishings trade and interior design business were recorded as visitors, with many of them coming from the global top 30 chains. They were joined at imm cologne by decision-makers from the major online platforms and international department stores, including Alinéa from France, John Lewis from the United Kingdom, Lars Larsen from Denmark, El Corte Inglés from Spain, Nitori from Japan and Ashley from the USA. The major industry players in online retail - including Amazon, the Otto Group and Wayfair - also used the event intensively for their business. A delegation of 80 design-oriented interiors stores from the USA and Canada, including Luminaire from Miami and DDC from New York, visited imm cologne to view the Pure segment. “There is no better proof that our extensive VIP programme is successful and that imm cologne is also an excellent business platform in the years when it does not have a co-located kitchens event,” said Katharina C. Hamma, Chief Operating Officer of Koelnmesse.

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New topics were a hit with visitors

In addition to the product showcases, “Das Haus” - a walk-in simulation of a home designed by Lucie Koldova this year - was once again one of the trade fair highlights in every sense of the term as light played a key role in the installation. Lighting, bathrooms and the smart home were the focus topics for this edition of the fair, and particular emphasis was placed on them in the Pure Architects concept hall. By examining these themes, the 360-degree interiors show addressed three crucial future issues that are set to be increasingly important in interior design.

Koelnmesse - Global competence in Furniture, Interiors and Design:

Koelnmesse is the world’s top trade fair organiser for the areas of furnishing, living and lifestyle. At the trade fair hub of Cologne, the leading international fair imm cologne as well as the trade fair formats of Living Kitchen, ORGATEC, spoga+gafa, interzum and Kind + Jugend rank among the internationally renowned and established industry meeting places. These fairs comprehensively represent the upholstered and case furniture segment, the kitchen industry, the office furniture sector and outdoor living as well as the innovations of the furniture supply industry. Over the last few years, Koelnmesse has specifically added international fairs in the most important fast-expanding markets to its portfolio. These include the LivingKitchen/CIKB in Shanghai, interzum guangzhou in Guangzhou and Pueri Expo in Sao Paulo. With ambista, the network of the interior decorating industry, Koelnmesse offers direct access to relevant products, contacts, competence and events.

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Heimtextil 2018: Renewed Growth in Visitors and Exhibitors Successful start to the new furnishing season: around 70,000 visitors from 135 countries experienced design innovations by 2,975 international exhibitors at Heimtextil from 9 to 12 January. Urban design in the context of architecture and the hotel industry became the top topic of the international trade fair for home and contract textiles. ‘With growth on both the visitor and exhibitor side, Heimtextil has convinced across the board and underpinned its unique position as a world-leading trade fair’, says Detlef Braun, CEO of Messe Frankfurt. Around 70,000 visitors, including representatives from the retail and wholesale trade, interior decorators, design, architecture and interior design, the hotel industry and industry, benefited from the fair’s unique range of products and inspiration. For the eighth time in a row, the trade fair increased the number of participating companies; these now total 2,975 international exhibitors. In addition to global market leaders and industry leaders, Heimtextil also provided an international platform for more than 50 young designers and start-ups with its newcomer programme “New & Next”. One of the focal points of the trade fair was contract furnishing and the associated focus on the target group of architects and property planners. ‘For us it was a fantastic trade fair première’, says Tom Puukko, owner of the wallpaper manufacturer Feathr from Finland. ‘We were able to generate new and excellent contacts from all parts of the world. A special highlight for us was a group of architects who stopped by our stand, enabling us to present our products to them’.

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Architecture meets textile design With a first-rate lecture programme, topic-specific guided tours and a prominent presentation area, namely the new Interior Architecture. Hospitality Expo in hall 4.2, Heimtextil expanded its commitment to textile contract furnishings, and with great success. Numerous architects and interior designers, hoteliers and furnishers took advantage of the diverse information and networking opportunities. ‘I considered a visit to Heimtextil as a valuable incentive for my work, i. e. for the interior furnishings and design of shops and restaurants at the airport. I was able to make interesting contacts and discover exciting, very high-quality products’, says Jun-Florian Peine, Project Manager Retail Development Fraport AG. In the immediate vicinity of the new area, carpet suppliers were able to present themselves as part of a joint presentation by the Association of German Home Textiles Manufacturers (Heimtex) entitled “Carpet by Heimtex”. Volker Knieß, responsible for International Sales at Toucan-T, drew a positive conclusion: ‘We found the new concept of a joint presentation interesting and are very satisfied with how the fair went. With the main focus on acoustics, flexibility and design, we appeal particularly to the architects who we encounter here at Heimtextil.

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The guided tours for architects in particular bring us into contact with this target group and open up interesting contacts for us’. Urbanisation is becoming a major trend topic With the “Theme Park” trend area, Heimtextil gave an outlook on the design and furnishing trends of the future. Under the title “The Future is urban”,international design experts visualised the megatrend of urbanisation. Based on the statement that more than half of the world’s population already lives in major cities, the area not only showcased the colour and material trends of the coming season, but above all real future prospects in the field of textile interior design. The London-based studio FranklinTill directed the showcase in hall 6.0 and received great acclaim for a trend presentation that was both progressive as well as tangible and clear. Celebrity guests up close And the glamour factor was also once again present at Heimtextil. Barbara Schöneberger for Tapetenfabrik Gebr. Rasch and “die Maus” for P+S International presented their first wallpaper collections. Enie van de Meiklokjes and Alexander Herrmann enriched the DecoTeam’s programme with workshops. And Laura Chaplin, granddaughter of the worldfamous comedian, as brand ambassador for the Cotton made in Africa label, drew attention to the use of sustainable cotton in the textile industry. New concept 2019 Based on discussions with exhibitors and visitor surveys, Messe Frankfurt has developed a new Heimtextil concept for 2019. ‘From the perspective of buyers in particular, we are repositioning Heimtextil 2019 and grouping themes and product groups according to target groups. In this way, synergies can be better recognised and exploited’, says Olaf Schmidt, Vice President Textiles & Textile Technologies at Messe Frankfurt. In addition, the demand for stand space on the exhibitor side has grown sharply in some product groups in recent years. The opportunity to optimise the concept is not least due to major construction measures currently being implemented at the Messe Frankfurt exhibition site: the new hall 12 will be erected on the western side of the site and will be available to Heimtextil for the first time in 2019. Further structural measures are to follow around halls 5 and 6. The next Heimtextil, international trade fair for home and contract textiles, will be held in Frankfurt from 8 to 11 January 2019.

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ÇELİKALP TEKSTİL

In the year 1946, Çelikalp Tekstil made a foray in to the textile industry. In the year 1946, Çelikalp Tekstil made a for ay in to the textile industry. The company has come a long way since that time to the important point it has reached today. Now it has a strong position mainly in the groups of product and package of the brode and home textile. We also increased the production capacity of brode thanks to new LÄSSER MVD71, Multi V Drive machine installed in the new facility that’s the first example of the project in Turkey and in the world. Let’s know about the this ultimate embroidery machine. 124

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The new LÄSSER MVD71 MULTI V DRIVE – ONE (BIG) STEP AHEAD The completely new designed LÄSSER MVD71 impresses though the extremely ergonomically design as well through the sophisticated and customized machine software, the L-Pilot. The synchronised Multi Cam Drives, on the needle and shuttles site, are setting new dimensions of running smoothness and precision. In combination with the moment optimized frame drive as well as the servo controlled thread feeding system, the LÄSSER MVD71 enable to manufacturer an extremely excellent embroidery quality with the highest performance. Thank the excellent engineering and the inclusion of the embroidery experts, many brilliant and customized solutions take place. The single position thread watcher, the high performance boring system, the V-Cut thread cut or the efficient winding device, only to name a few of it. There is no doubt about it. The LÄSSER MVD71 is the ultimate choice for future-oriented embroidery manufactures. 125

C ARP E T V E R S U S C A RPET T I L E Within a care environment When selecting flooring for a care setting you may be faced with a lot of options including carpet tiles and broadloom carpet.

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Looking at the structure and functional aspects of a broadloom carpet, when compared with carpet tiles, we feel that that carpet is the best option for the majority of areas within a care environment and here are just a few reasons why:

Infection Control

Any modular system, such as carpet tiles, will have gaps when itâ&#x20AC;&#x2122;s laid. This naturally creates an area which is difficult to clean. No matter how rigorous your cleaning and maintenance programme is it is inevitable that dirt will remain between the gaps and will begin to harbour bacteria. In addition to this any spillages that occur could seep underneath the tile, not only creating potential infection control or odour issues, but making it impossible to clean without uplifting and potentially replacing the tile.

Tile uplift

Many modern flooring adhesives are water based. If exposed to water for a long period of time the adhesive will eventually breakdown. If a regular spillage was undetected, this could cause the adhesive to fail and the tile to lift resulting in a trip hazard.

Timber Floors

Some modern buildings are constructed using timber floors. If a spillage occurs on a tiled floor and manages to seep below the surface this could affect the timber floors in a number of ways: 1. As wood is a pervious structure it could become contaminated leading to smell and infection control issues. 2. If regular spillages go undetected the floor could degrade and need replacing.

Comfort

All our healthcare carpets are backed with the Aqua Bac impervious backing which not only prevents liquid spills reaching the sub floor but also acts as a cushioned underlay that provides a soft surface. Carpet tiles are usually backed in a material called Bitumen which is a hard and unforgiving surface. If a resident was unfortunate to have a fall on our broadloom carpet injuries incurred may be less severe than if they fell on an un-cushioned carpet tile.

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Acoustics

Our carpets, with the Aqua Bac backing, naturally have better acoustic reverberation properties than most carpet tiles, which is a definite advantage when it comes to flooring within the healthcare sector. According to the University of Stirling environments where there is less sound reverberation is far better for residents living with dementia as it causes less confusion and disturbance.

Aesthetics

Finally the look and feel of a room is also very important especially if you are trying to create that home from home feel or a high end look. Although carpet tiles come in many different colours and patterns broadloom carpet is far superior when it comes to appearance and definitely creates a more homely feel.

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“Amazing venue, good concept and great Blue Drop Award event.” (ExhibitorJacopo Mazzola - Imatex) “The moment when MoOD is taking place is ideal, not only for the exhibitor, but also for the designers. We had high-level visitors, not only customers but also very good contacts and leads.” “The visitors feel they’re welcome, there is a lot of interactivity for instance the Trend Seminars, Walks & Talks, the Innovation Platform... etc.” (Exhibitor Hakan Donmaz - Marteks) “Thank you for a brilliant show! As far as we are concerned Indigo ’17 was our best ever Indigo!” (Exhibitor Tristan Goodfellow - Diane Harrison) “Always lots of space for innovative textile concepts.” (Visitor Ingmar van der Hoek) “Timing is good - very efficient way of seeing lots of possible suppliers.” (Visitor Donna McErvel)

moodbrussels.com #moodbxl indigobrussels.com #indigobxl

MoOD & Indigo are organised by Easyfairs, Maaltekouter 1, 9051 Gent, Belgium +32 9 243 84 50 - info@moodbrussels.com - info@indigobrussels.com

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Mr. Yücel ÜLKER

“IT IS NOT ENOUGH ONLY TO ANALYZE CUSTOMER’S NEEDS TO BE A CUSTOMER-DRIVEN COMPANY. STRATEGY YOU SET UP NEEDS TO BE CUSTOMER FOCUSED FROM A TO Z.” 130

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Q - Which services do you offer for home textile companies? Our R&D studies and new collections are primarily for big furniture wholesalers and also offer service to retailers. Today we know that the future of companies depends on providing customer loyalty. So you have to analyze successfully customers, receive feedbacks, understand their demand and requests and give them exactly what they are looking for. It is not enough only to analyze customerâ&#x20AC;&#x2122;s needs and bring together perfect service or products with customer to be a customer-driven company. Strategy you set up needs to be customer focused from A to Z. Also you have to combine the strategy with a brand spirit that are adopted by everybody in company. Q - Why do customers choose your companyâ&#x20AC;&#x2122;s services? We can say that the most important reason for choosing us is our ever-renewing R&D and product groups. Other outstanding reasons are stock on hand, affordable prices and our commercial moratily and values. Q - Which fairs do you visit over the year? Heimtextil, Maison&Objet are leading events we visit and we get generally positive results from these fairs. Q - What are your priorities in production? R&D looms large for our business. We follow closely color trends of shoe and bag, even developments in swimsuit industry. Colors and tissues we narrated from these are key to design of products we offer to wholesalers

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New collection from Boråstapeter celebrates the beauty of simplicity Acclaimed Swedish wallpaper designer Boråstapeter has announced details of their collection ‘Sense of Silence’. Featuring nine new patterns, the collection celebrates simplicity through its relaxed, handmade character and soft, dreamlike personality. Sense of Silence’ patterns range from mottled, stone surfaces to stained, shimmering linen, dense foliage, watercolour oral motifs and soft geometrics. Every article is characterised by a feeling of visual calm harmonised with tactile warmth. Designer Ulrica Hurtig explains “Sense of Silence has been created for those seeking a more authentic lifestyle. People who live for today and appreciate what they have. We’ve been inspired by a desire to reflect a contemporary yet enchanting mood the collection is a perfect backdrop for an interior style that celebrates carefully chosen, tactile materials.” While the collection can convey a wintry Nordic vibe, at the same time, it offers a welcoming, tactile feel and can be used as a striking visual canvas for exciting interior design ideas in a living area, bedroom or kitchen. “As the name suggests, Sense of Silence plays on our emotions. As it does this, the breadth and depth of expressions in the collection allow the imagination to soar. Do you see sober romanticism or contemporary escapism? The answer to that is very personal – but however you experience it, we think Sense of Silence gives any room enchantment that lingers long in the heart.”

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NOCTURNE A classic pattern from our archives, Nocturne features a tight floral pattern, hand-painted and presented in both light and dark shades. Timeless charm with a contemporary twist, perfectly complimenting the modern, trend-conscious home.

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ÖZKAYAOĞULLARI RULES GOING TO SUCCESS * Producing a wide variety of home textile products and selling professionally in domestic and foreign market with “ÖZPER” brand, Özkayaoğulları has its own rules and principles for guaranteed success and satisfaction. Özkayaoğulları is a family business established in 1990 to operate in the construction industry. Later the company stepped into the textile sector in 2004. Producing competitive home textile products under its respectful brand of Özper, the company has been continuing to develop its production and activities. The jacquard textile factory of Özkayaoğulları in Bursa is one of the leading facilities operating in the tulle, organza curtain-fantasy production. Total production area of the factory is 1000 square meters where an annual capacity of 400 thousand meters of fabrics is produced. The plant is equipped with the latest model weaving machinery to respond to customer demands more quickly. The company attaches extra importance on quality as well. Another factor which Özkayaoğulları prioritizes is innovation. Thanks to its R&D team the company produces highest quality level of innovative curtains and fabrics. Özkayaoğulları has been operating in all areas of production technology, design and service addressing to the values of every culture and nation. Talking about their current situation and goals, Yılmaz Özkaya of the company outlined, “If you set your plans properly the success follows. If you believe in a discipline, team spirit, love and respect, the success will definitely follow.

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Our company team has been working with the highest level of motivation and determination to provide customer satisfaction.

This is the essence of our success. Customer satisfaction should be the first priority to ensure the quality of an organization. We care for this and I believe we got it properly. We are a flexible organization to produce the best, to deliver in the shortest time and to follow up after the sales. We always get positive feedbacks. If there is a problem at any of the processes, from production to sales, we spare no effort to solve it immediately. Our high quality principles are efficiency, punctuality, intensive teamwork, discipline, honesty, fairness, customer focus and most importantly to give importance to social values.â&#x20AC;?

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TURKEY’S LİMA LOGISTICS SUPPORT TO FAIR INDUSTRY LİMA LOGISTICS STANDS WITH ITS CUSTOMERS AT HEIMTEXTIL THROUGH EXPERIENCED FAIR STAFF

Offering service with Eskisehir (Turkey), Bucharest and London branches, the Bursa based Lima Logistics shares its experience on exhibition, fair and events with exhibitors at Heimtextil Frankfurt. Lima Logistics gives support to home textile industry, as a solution partner for companies at domestic and overseas fair, congress and exhibition organizations as well as air freight, road freight and sea freight transportation services.

“WE ARE SUPPORTER OF HOME TEXTILE”

r. Cenker Ural, Co-founder of Lima Logistics, said that they see Heimtextil Frankfurt as the foremost event among meeting points of Turkish home textile industry with the world, adding fair organizations give fresh breath to industries. Expressing that they provide all kinds of technical and logistic support for exhibitors from setting up a stand to the final delivery, Mr. Ural continued that; “Turkey is one of the first countries that pop to mind when you think of home textile in the world. With impressive performance it displayed, the textile industry is one of the most important competitive advantages of Turkish economy. While Turkish home textile industry continues to increase global market share thanks to its designs and leading brands, we, as Lima Logistics, make a contribution to this growth with our exhibition and event freight forwarding services. As in the previous years, we stand with home textile industry with professional exhibition staff.”

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“WE CARRY TURKISH COMPANIES TO FRANFURT”

r. Vedat Çelik, Co-founder of Lima Logistic, stated that as in every year, they worked to transport smoothly manufacturer, designer and the sector professionals at Heimtextil exhibition to the fairgrounds, passing through an intense preparation process in terms of exhibition and event logistics.

‘Heimtextil is a significant fair organization that many companies take the opportunity to get in contact with each other. We, as Lima Logistics, hit the road with goal of transporting without any problems exhibitors to event ground. We can say that we left our mark on Heimtextil 2018 through a working strategy based on efficient and warm customer relation” he said. Stressing the importance of Heimtextil for home textile industry, Mr. Çelik adding “We have the opportunity to work with companies from many fields such as garment and bath textile, bedspreads, bed and bedroom products, blanket, curtain, blind, accessories, leather products, carpet, wallpaper, table covers as part of home textile. As Lima Logistics, we gain experience in terms of enhancing know-how about the sector rather than just fair freight.”

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DOMINIQUE KIEFFER by RUBELLI 2018

Fashion, design and art are the worlds where the new fabrics collection created by Paola Navone for Kieffer by Rubelli navigates. Travelling freely across centuries and continents, the new collection is narrated through the pages of a magazine focusing on the moods, trends and passions that inspire our many-sided contemporary living. The common denominator of the various fabrics in the collection is the slight aesthetic imperfection of handmade items. Lightweight fabrics such as gauze , cotton texturised by raffia inserts , linen hybridised by jute fibres, cosy tweed and shiny, super-fine velvet. a family of fabrics born of the firmly established collaborative partnership between the subtle, casual creativity of paola navone and the long-standing fabrics manufacturing tradition of kieffer by rubelli.

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ARCHEOLOGY OF THE FUTURE An earthy palette creates moods redolent of stone and mud. Time-worn materials with rough, etched surfaces. Shapes drawn by imaginary natural sediments, by fossils, findings, the treasures of a future past

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BEATS AFRO Everything is rhythm, music and dance. Ä°nfinitely recurring signs decorate spaces and things. Hypnotic moods blend in with natural elements and African rituals. No need to travel far to feel its magic.

SOUL SYSTEM The 70s as a constant source of inspiration. Underground creativity and Afro-American street style influence fashion and design. Everything is pure soul energy. A rebellious and revolutionary personality as the secret to its overwhelming appeal.

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FARM URBAN A mix of natural materials, raw weaves, rough surfaces and soft colours creates a quiet atmosphere, magically far from the city chaos. Everything has a lived-in lyricism, as if there right from the start.

RETRO GEO

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Sophisticated shapes and saturated colours. Thatâ&#x20AC;&#x2122;s all it takes for a modernist aesthetic, its bywords energy and elegance. Precision is just a different way of narrating a lyrical fantasy.

POSITIVE POP Colourful, in bright colours, reproduced endless times as in a large, mesmerising mass market. The pop vibe transforms day-to-day objects into modern icons

BOHEMIAN DREAMS

Romantic, lyrical and informal atmospheres made up of velvety surfaces and colours with a fairy tale inspiration. Where everything is cosy and soft, reassuring and at the same time slightly surreal and magical

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CRAFTED FOLK Handmade things are always somewhat special, short narratives of the world brought to our homes. Their aesthetic references simplicity and imperfection, precious qualities that suprise us when used in industrial production.

MINIMALISM POETIC There’s an elusive beauty in basic things, in the transparency of glass, in silence. İn the infinite natural nuances of white. İn the lightweight fabric with super-fine weave that flutters weightlessly in the air and through which light passes

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