FAIRWORLD MAY/JUNE 2017 HOME TEXTILE MAGAZINE #76 by FAIRWORLD HOME TEXTILE MAGAZINE

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hometex

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Turkish Exporters to Set Foot On the Global E-Commerce Market

Turkish Exporters Assembly (TIM) took the first step following the decision of the Turkish Ministry of Economy to provide support to the membership of e-commerce websites through related NGOs. The Chairman of the Turkish Exporters Assembly, Mehmet Buyukeksı, signed an agreement with e-commerce platforms AliBaba, Kompass, and Turkish Exporters. The announcement was made at a press conference under the leadership of the Minister of Economy, Nihat Zeybekci. Mr. ZEYBEKCI shared his belief that TIM’s initiative will set an example to other NGOs. Ministry of Economy, along with the related NGOs, will be the pioneers in guiding Turkish exporters to set foot on the global e-commerce market. According to Mr. BUYUKEKSİ, e-commerce websites will help our exporters to gain access to new markets. Moreover, he expects new exporters to join the trade scene.

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Special Passports Granted To Turkish Exporters For Visa-Free Travel According to a cabinet decision released on the Official Gazette on March 23, special passports will be granted to exporting companies with a minimum annual export volume of $1 million in the last three calendar years. Companies that will benefit from this incentive will be determined by the Ministry of Economy upon official foreign trade statistics. “The World In 2050” Study Predicts Turkey To Be The 11th Largest Economy By 2050 The results of a study conducted by Pricewaterhouse Coopers (PwC) have been released with predictions for the world economy in 2050. The study projects that the world economy will double in size by 2042, growing at an annual average rate of around 2.6% between 2016 and 2050. This growth is expected to be driven largely by emerging markets and developing countries, with the E7 economies of Brazil, China, India, Indonesia, Mexico, Russia and Turkey growing at an annual average rate of almost 3.5% over the next 34 years, compared to just 1.6% for the advanced G7 nations of Canada, France, Germany, Italy, Japan, the UK and the US.

According to the study, Turkey has the potential to grow at an annual average rate of around 3% over the next 34 years – the fastest of the European countries in the study - compared to 1.6% on average for the G7 countries. Therefore, the country is projected to become the world’s 12th largest economy as of 2030 in PPP terms and will reach 11th by 2050 if it manages to implement significant structural reforms. In this case, Turkey could also maintain its second position in 2050 within the E7 countries in terms of GDP per capita in PPP (purchasing power parity) terms. Turkey in Horizon 2020: Turkish SME Awarded SME Instrument Phase 2 Grand An Innovative Turkish SME has just been awarded a major €2m EU grant under the ‘Turkey in Horizon 2020’ programme. Ankara based Kuartismed have developed a unique electronic medical device which analyses the swallowing patterns of pre-term babies. Using sophisticated algorithms specially developed by the company to analyze these patterns, the device indicates whether the infant is swallowing correctly and frequently enough. This potentially life-saving device was seen as highly innovative by EC evaluators who could see the potential to both save lives and to open new markets. Kuartismed were awarded the valuable grant to complete their research and clinical trials so that the device can reach the market and soon start saving precious lives.

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“Turkey in Horizon 2020” Instrument for PreAccession (IPA) project is aimed to strengthen the capacity of Turkey in Science, Technology, and Innovation and facilitate the integration of Turkish Research Area to European Research Area. TUBITAK is the beneficiary of “Turkey in Horizon 2020” Project which targets to increase the participation of Turkish organizations in the EU Framework Programme for the Research and Innovation: Horizon 2020.

HALF OF THE CREDIT GUARANTEE FUND BUDGET SHOULD BE ALLOCATED TO EXPORTERS Turkish Exporters Assembly (TİM) brought Turkish Eximbank and Credit Guarantee Fund (KGF) together for a conference on the new regulations. Mehmet Büyükekşi, Chairman of Turkish Exporters Assembly, Adnan Yıldırım, General Manager of Eximbank, and İsmet Gergerli, General Manager of Credit Guarantee Fund and top executives of 650 export companies attended the conference. Chairman of TİM, Mehmet Büyükekşi told that access to capital is one of the greatest obstacles for exporters, and in order to ease this trouble, half of the Credit Guarantee Fund budget should be allocated to exporters. The Chairman also told; “We expect KGF’s warranty to be allocated as letter of guarantee limit for other commercial banks which act as an intermediary for Eximbank loans. In addition to this, we demand the rediscount credits issued by the Central Bank to include all exporters.” Büyükekşi added; “Last year Eximbank provided 33 billion dollars to exporters, and their goal for 2017 is 40 billion dollars. Together with KGF’s 100% warranty, Turkish exporters will overcome their access to capital issues.”

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TURKEY’S FRIENDS WILL TALK TO THE WORLD ABOUT THE COUNTRY’S POTENTIAL…

Turkey Perception Campaign which will be carried out abroad under the guidance of Economy Minister Nihat Zeybekci, with the coordination of TİM and TOBB’s contributions, has been introduced with a launch event that took place in Ciragan Palace. Turkish Economy Minister Nihat Zeybekci, TİM Chairman Mehmet Büyükekşi, TOBB Deputy Chairman Halim Mete, representatives of civil society and business world as well as top level executives of global companies attended to the event. Thanks to the campaign, a strong response will be given to recent efforts that aim to tarnish Turkey’s international perception. Spearheaded by Economy Ministry, the campaign plans to bolster the faith in the potential of Turkey’s consistent economy after the vile coup attempt and the terror attacks that targeted the country in 2016.The campaign aimed at preventing any further damage to Turkey’s international position and reputation, will include activities at the U.S.A, UK, Germany, France, Italy, Russia and U.A.E, the seven countries that make of nearly 40% of Turkey’s annual exports. All the work will be managed from Turkey. In this context, the videos prepared with senior executives of foreign companies in Turkey will be shown in seven countries. As of today, for two days, we will also be showing promotional films on Turkish TVs. 20

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Videos that feature top executives of 16 international brands, talking about their trust and belief in Turkey, run on the theme “Turkey from the eyes, hearts and words of foreign friends”. The campaign which will focus on countries that make of most of Turkey’s annual export volume has a major difference from other countries similar campaigns. Turkey’s realities will not be told by Turkish businessmen but rather by the executives of foreign companies who are investing and operating in Turkey and believe in our country’s potential. Explaining the details of the project and mentioning its expected contributions to our country’s international image, Turkish Economy Minister Nihat Zeybekci, pointed out that our foreign friends who go through the same experiences we do are not at all foreign to us and should be deemed as our “fellows”. “As a country that has opted for its integration with the West we have lived through a time when we had not been able to manifest what we felt and we have witnessed that our friends also had difficulties in explaining what really was going on here to the international circles.

Some media outlets in some friendly nations came up with outrageous allegations. No matter how hard it may be, we have to tell outsiders what is happening in Turkey in an objective and truthful manner. But it is challenging for us to talk about ourselves. Our friends should stand for us. That is why we said, come and share your story with us. Our campaign will start in 7 countries and will gradually expand.” Minister Zeybekci added. Warning against some malicious attempts of discord Minister Zeybekci said the following: “Terror organizations benefit from the current situation. We will not let them triumph. We will rally all our friends from all over the world and tell them to beware of traps. We will continue with our relentless efforts to talk about ourselves and our realities. Our endeavors will not be limited to these. As the Economy Minister, I will personally explain our investment incentive system to the leading actors of the world, I will underline the advantages of Turkey. This is a project to create our own giant companies as Turkey.”

Speaking at the meeting, TİM Chairman Mehmet Büyükekşi stressed the vision of Turkish Presidency and the leadership of Economy Minister as the campaign’s base. “Today we will not be talking about ourselves. Our friends who know us, who believe us and trust our country will talk. We will defeat the smear campaigns.” said TİM Chairman. Pointing out negative developments that affected Turkey and neighboring countries in 2016 TİM Chariman made following remarks: “Should one tenth of these events occurred in any other country, that country’s economy would turn upside down. But thanks to the camaraderie and solidarity in our nation and our strong economical structure we have managed to overcome these obstacles. ” Referring to the fact that Turkey is a center of attraction for investors and that the biggest players in the main sectors of the global economy are investing in our country, TİM Chairman Büyükekşi remarked “They are all our friends, who are managing some of the most successful international companies. Those partners of ours have their own peculiar stories of Turkey. They will be telling those stories.”

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Lastly, TOBB Deputy Chairman Halim Mete said the following “They tried to identify our country with terror attacks but they could not manage to harm our unity. After the terror attacks and the coup attempt that took place last year, we consulted with our local and international interlocutors, organized numerous events and tried to explain our situation. This campaign, led by our Economy Minister, is invaluable to all of us. How you are perceived is as important as how strong you are. We are launching our campaign contrary to those who claim Turkey cannot be trusted, we give the messages of our belief in Turkey and its economy. We are saying this as the leaders of companies that invest in Turkey. I extend my utmost gratitude to all contributing companies, to our Economy Ministry and to TİM. The campaign is expected to reach to 500 million people in 7 countries.

NOPE

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NUMBER OF R&D CENTERS IN TURKEY ROSE TO 426 Turkey offers generous incentives for R&D activities. In order to obtain significant operational and fiscal benefits from R&D activities, it is important to create clear idea of which activities in Turkey are deemed as R&D activity. Which activities are accepted as R&D activity in Turkey? •Obtaining new technical information for the development of science and technology with the aim of clarifying the ambiguities in scientific and technological fields, •Developing new products, materials, supplies, devices, equipment, procedures and systems through new methods and producing new techniques and prototypes through design and drawing studies, •Software activities based on new and original designs, •Researching and developing new productions, methods, processes and procedures, •Researching new techniques/technologies decreasing the cost of a product while increasing its quality, standard or performance Grants by TUBITAK, KOSGEB, Development Agencies, and Ministry of Science, Industry, Technology. TUBITAK (Scientific and Technological Research Council of Turkey) has the most common use for supporting R&D and innovation expenditures of the companies. In order to benefit Grants from TUBITAK, companies should frame specific projects and should apply to TUBITAK for each project with necessary documentation including detailed operational feasibility of the project and related financial expenses. The application is evaluated by TUBITAK and approved as Granted R&D project if all requirements are satisfied. R&D projects approved by TUBITAK are benefitted 60% grant (at maximum) of the Project’s total expenses including personnel costs, materials to be used, outsource consultancy, travel and general expenses. 34

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Tax deductions and exemptions by Special Laws R&D Centres and R&D Projects Granted by the Government Institutions Code of R&D Activities Support numbered 5746 provides special incentives for R&D Centres in which minimum of 30 full-time-equivalent R&D personnel are employed and R&D Projects granted by the Government Institutions. The applicable incentives are: •%100 deduction of R&D expenditure from corporate tax base. (If the number of full-time-equivalent R&D personnel exceeds 500, in addition to the 100% deduction, half of the R&D expenditure increase incurred in the operational year compared to the previous year will also be deducted.) •Income withholding tax exemption for employees (80% or 90% of the employee income tax) •%50 of social security premium exemption for employers during 5 years period. •Stamp duty exemption for applicable documents. •Techno-initiative capital for new scientists up to TRY 100K

Technology Development Zones R&D centers by Industry Sector Code of Technology Development Zones (TDZ) numbered 4691 provides special incentives for the companies operating in special zones designed to attract investments in high technology fields and support R&D activities in these zones. The incentives are: •Corporate tax exemption of the profits derived from software development and R&D activities in TDZ, until December 31, 2023. •VAT exemption of the deliveries of application software produced exclusively in TDZ, until December 31, 2023. •100% income withholding tax exemption of the employees employed in R&D activities in TDZ, until December 31, 2023. •0% social security exemption of the employer’s share of the social security premium during a period of 5 years, until December 31, 2024.

Ranking

Industry

Number of R&D Centers

Automotive Supply Industry

Machine and Equipment Manufacturing

Software

IT, Information and Communication Technology

Defence Industry

Textile

Electric-Electronic

Drug

Chemistry

Food

Automotive

Durable Consumer Goods

Ferrous and Non-ferrous Metals

Energy

Climatization

Furniture

Glass and Ceramic Goods

Aviation

Petroleum and Petroleum Products

Health

Banking and Finance

Automotive Design and Engineering

Transportation and Logistics

Cement and Cement Products

Marine

Cosmetics

Agriculture

Medical Devices

Leather Technology

Paper and Paper Products

Mining

Retailing

1 35

R&D centers by cities Ranking

City

Number of R&D Centers

İstanbul

145

Ankara

Bursa

Kocaeli İzmir

Manisa

Tekirdağ

Eskişehir

Konya

Sakarya

Düzce

Gaziantep

Denizli

Kayseri

Mersin

Aydın

Kütahya

Adana

Antalya

Balıkesir

Bilecik

Kırklareli

Yalova

Adıyaman

Bolu Çanakkale

Çorum

Kahramanmaraş

Malatya

Niğde

Samsun

Sivas

Zonguldak

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ustaoÄ&#x;lu reklam

We are highly interested in “Technical Textile” in the recent period.

- You opened a research and development (R&D) center recently. What kind of contribution will it be making to the country? As a company, we have never thought in just one-way, we strive to research our business in many ways as innovative and open for game-changing ideas. We are highly interested in “Technical Textile” in the recent period. We think that an R&D center is indispensible to move forward rapidly and feel deeply innovative thinking. We regard these investments and studies as a long running marathon. Turkey needs certainly this sort of works so that it can get ahead in the global competition in the future.

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İbrahim AKYILDIZ

Q - You have a wide customer network in Europe. What are you doing to maintain your customer portfolio?

e are always on the move. I and my team meet with customers to tell about the innovations thanks to trips abroad at least 1-2 times a month apart from exhibitions. What is more, of course, the customer satisfaction is above all. Quality control in all stages of production from buying yarn to final packaging is of vital importance for us. Q - How do you interpret the point where Turkish home textile industry is today? Unfortunately, I donâ&#x20AC;&#x2122;t find it sufficient. Countries making a foray into the market in much later than us, I am sorry to say that, they are almost in the same level with us. I think that Turkey must take advantages of its physical and cultural proximity to Europe For our country, we work hard and heartily like everybody else in Turkey for this target. Also we have to work harder about branding. I believe that we need to leap forward as the national textile industry making joint ventures with Europeâ&#x20AC;&#x2122;s well-known brands or through acquisitions. Q - You have to have a vision to be a long-lasting and successful company in the business world. So what kind of vision did you set as LILIUM? Answer of this question is actually in the answer I gave to your first question We rely on P&D and R&D teams comprising a large portion of the white collar staff and support them at all points. The most important aspect of company vision is innovative and game-changing idea. 39

DELIGHT IN SHADES OF PALE Regardless in which of its countless nuances â&#x20AC;&#x201C; white instantly evokes a light and airy feeling in the room. With the exclusive furnishing fabrics from JAB ANSTOETZ, this radiant talent really sets off any other colour it is paired with.

RECINTO The fascinating upholstery fabric RECINTO displays a special graphic effect. Depending on the colourway, the conspicuous motif provides elegant or modern accents in residential use. A versatile and decorative article that offers numerous possibilities for decoration. GIARDINO This chic decoration fabric features both elegant stripes and floral elements and creates a varied and fashionable look. The jacquard radiates charming flair in eight decorative colourways.

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Chris Jakob Schminnes

ALLISTER The check pattern ALLISTER is the perfect partner for an English country house. The woven upholstery fabric comes in seven classic colour combinations such as blue/red or red/black. The article owes its cosy, natural appearance to the high wool component of 50%. TORO VOL. 3 The Toro Vol. 3 collection keeps its reputation as a simple and plain option in our upholstery fabric portfolio. It is a versatile collection that will complement a wide range of interior styles. MEDICI The Medici collection is a fantastic example of textile craftsmanship. The five exquisitely designed upholstery fabrics have been inspired by libraries full of iconic and historical books, and will appeal to the lover of a woven valuable. Sumptuous jacquard designs, worked into Lyonese velvets, add a feature to the slightly iridescent palettes. A modest sheen on the multifaceted and structured fabric is produced by the use of a pure viscose pile on a base of varying synthetics. 41

HAUTE COUTURE FOR INTERIORS: DECOR COLLECTIONS 2017

POETIC GARDEN The Poetic Garden decor collection for spring/summer 2017 reflects a unique mix of urban and rural lifestyles: natural materials in outstanding quality fabrics, numerous manual production techniques and artistic designs come together to fulfil Christian Fischbacher’s most demanding design and manufacturing requirements. Linen fabrics with a hand-made appearance, together with an avant-garde look, are the trademarks of this fascinating new collection that playfully combines contrasting elements from city and country life. The upholstery and furnishing fabrics from Christian Fischbacher oﬀer countless possibilities for creating sophisticated interiors, whether for private, public or outdoor spaces. With CLASH, Christian Fischbacher presents an avant-garde material that is an expression of both manual work and mechanical production expertise. A 70 cm dark stripe, which runs halfway across the width, is transformed via a simple progression into a light background upon which speckles and dots are strewn haphazardly. The latter are applied by hand after weaving while the dark spray-dye stripe is being sprayed on by machine. The yarn for CLASH is made up of an unbleached viscose-linen mix that is used for both warp and weft. The many individual steps needed to produce CLASH give the material its intrinsic value and one-of-a-kind mystique. The material can also be worked twisted at an angle of 180 degrees, so that a window can be ‘framed’ by the curtain. 42

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Christian Fischbacher

The floor-to-ceiling INTERMEZZO linen-viscose fabric demonstrates the manual aspect of the manufacturing standards at Christian Fischbacher. The fabric is embroidered to the halfway point with a matt cotton yarn. The floral, romantic motif in the embroidery contrasts with a strongly defined graphic border. This interplay of contrasts also emerges in the tie-dye dyeing process, which gives rise to a colour gradient from dark to light after weaving. This does not reach as far as the embroidery, but allows a 140 cm length of natural white cloth to remain, forming an effective contrast to the handcrafted sophistication. The multitude of manufacturing stages that are carried out exclusively by hand result in a fabric that retains a sense of individuality in its colouration and embroidery, and which it is almost impossible to replicate. This tansparent fabric is known as twister. The twister produces a refined lattice design that imbues the cloth with dynamic elegance. Thanks to the weave, it remains non-slip, since the weft threads are encircled by both warp threads. A matt, modern appeal is achieved by using Trevira CS staple fibre yarns. These yarns take on a special blended effect during the patented dyeing process. ALPHA embodies an elegant, intense colourfulness and is woven and finished in a small Swiss family-run business that has been collaborating with Christian Fischbacher for many years. NOTE complements SIR and SIGNOR as an upholstery or heavy- weight decor fabric. 1300 denier effect yarn, which is particularly strong, is used on the loom. It undergoes a double colouration process: first to dye the polyester part, and then to dye the viscose part of the yarn. This complex process gives a refined, dual-colour effect that is responsible for the elegant movement of the pattern repeat and contrasts with a compact natural yarn in both the warp and the weft. With BENU OSCAR, Christian Fischbacher succeeds in uniting sustainability with the most exacting aesthetic demands. Manufactured from recycled materials, the fabrics in the BENU RECYCLED collection are an expression of the innovative thinking that plays a key role in the overall process of developing collections at Christian Fischbacher: BENU OSCAR is a fabric derived from post-consumer recycled PET bottles. Discarded bottles are collected, ground up and melted down before being spun into polyester monofilament yarns. If we compare recycled to non-recycled polyester, we find that using re-cycled polyester saves 9/10 of the energy and 2/3 of the water required in production The fabric is flame-retardant due to the additive that becomes an integral part of the cloth. The recycling process does not lead to any loss of quality or durability. 43

“We have an export volume including 47 countries” It seems that the recent economic indicators from EU and US will turn the scales for exporters. Mobility in the target markets that they follow closely means that routes of these markets will be redrawn for them. Adding value to the national economy for years, our successful international export companies continue to work hardly to achieve bigger feats. They don’t just make a great contribution to the economy but also help the quality and design concept of made in Turkey products to gain acceptance in their existing markets. They also are acclaimed by the industry for their efforts towards branding. Exporting “Made in Turkey” products to 47 countries through its production capacity, right decision on logistic support and having a huge potential to increase this number, Ayhan Denizci Tekstil Trade Marketing Ltd. Co. today is a name of choice for its customers by brand “Marinero Home” in the world markets. Mr. Ayhan Denizci, General Manager of Ayhan Denizci Tekstil, told us about inspiring success stories in the export and coming Heimtextil Frankfurt trade fair for our readers. Q - You are well-known with your export investment. Could you tell us about your plans on it?

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Since our establishment in 2006, we are an export-focused company. It started exporting to just three countries and the number become 12 only one year later. Now it has an export volume including 47 countries, constantly developing its production and logistical capacity. We attach great importance to overseas exhibitions for export works, participating in eight different events a year all over the world, such as Brazil, China, Nigeria, Kenya, and Congo. New markets, interesting markets appeal us more.

Q - You travel all around the world with your marketing team. What kind of problems do you face in these travels? As you know, there is a stiff competition throughout the world. You feel strongly in every country you went. Until now I traveled to about sixty countries. We have been facing many difficulties, mainly geographical conditions, climate, safety, health and distance... We strive to do our business fighting against the difficulties, but itâ&#x20AC;&#x2122;s not really easy. Customers understand very well conditions we face and support us. Of course, our biggest problem is about the economic difficulties. Now crisis in the global economy has a profound effect on us, but regardless, our export numbers continue to increase. Q - The European market is significant for our country and we see the importance that you give to the market. Can you evaluate the Heimtextil in Frankfurt? The Heimtextil Trade Fair became a world-renowned international event. This is the 18th time that we will attend the fair. I think that the most important feature of the show over the years is that despite all kind of difficulties and crisis, it achieved to make a contribution for exhibitors. We are happy to be a part of this organization. We pay a special attention to the European market as we did for every market. We know that Europe is an important market and we, as a company, want to take advantage of it. We find opportunity to meet with many companies from Europe thanks to Heimtextil Frankfurt. Although impacts of European economic crisis donâ&#x20AC;&#x2122;t end, we continue to work without giving up our goals. Q - Do you have any special preparation for Heimtextil? As we enter in a new year, Heimtextil maintains its importance for us and this year too, we have special preparations as is every year. We renew our collection and concepts every year and will launch again a unique and unprecedented concept. We believe that customers will show great interest to new collections. They are put together to characteristic features of each market, so are demanded by customers from every country and region. Q - What are your expectations from the fair and could you tell us briefly about your works following the Heimtextil? The Heimtextil looms large for us and want to carry on in a better way our works for it every year. We always managed it in past years. We prepare for it with a same approach this year, too and we have great expectations from the fair. We hope that we can reach new markets and enhance customer diversity in our dominant markets. After the fair, our business are getting difficult and intensifies as activity increases because we have to come back as soon as possible in the wake of the event. We have to prepare the orders at the earliest and deliver them to customers on time. As we do these orderly, right and timely, so we can feel deeply meaning and feature of the fair. As a result, you labor and make expense for fair. It is not possible to get in return for it by just attending there. Your works following it will be its fruit.

US ITC bans import of bed linen with false labels

The US International Trade Commission has declared the false labels which show inflated thread counts on bed linen to be an unfair trade practice and banned entry of such textile products. The Washington based commission has ordered Customs and Border Protection to work with AAVN, a technology leader in the home textile industry, to implement the order. This victory secured by AAVN has officially been communicated to the US President, secretary of the treasury, and the US trade representative. High thread counts are a sign of quality, comfort, and luxury in bed linens. The problem arises primarily in cotton/polyester blends, where manufacturers find it difficult to weave very fine polyester fibres. This problem was solved by AAVN with Alpha Cotton, a unique manufacturing process protected by a US patent, that covers thread counts ranging from 190 to 1200.

While many manufacturers produce their high thread count bedding under the license from AAVN, including some of the world’s largest manufacturers like Alok Industries and Indocount, Nextt holds all of the licensing rights for Alpha Cotton. Other textile importers and manufacturers have chosen instead to falsely label lower thread count fabrics as much higher thread counts. This false labelling sometimes is by over 100 per cent, misleading consumers into unknowingly buying inferior quality products at inflated prices, while also violating the patent. “This is as much a victory for consumers as it is for AAVN and Alpha Cotton. We look forward to Customs’ broad enforcement of the ITC’s order to clean up the textile industry so that consumers can have confidence in the integrity of the products they are buying,” said Paul Brinkman, partner of Quinn Emanuel, LLP.

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This ruling will affect fourth quarter business where this fabric is a part of Black Friday promotions by major retailers.

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Two Turkish firms to invest in Serbian textile industry Encouraged by the good business climate of the country, two Turkish companies have expressed interest in investing in its textile sector. Deputy Prime Minister of Serbia and Minister of Trade, Tourism and Telecommunications Rasim Ljajić has met early today with the leading Turkish manufacturers of textile in Istanbul, gathered in the Department for Foreign Economic Cooperation of Turkey (DEIK), and presented them the advantages of investing in Serbia, and the incentives available to foreign investors. Using the opportunity Mr Ljajić has pointed out that Serbia has the best business climate in the region and the most favourable conditions for foreign investors, as well as experienced and qualified workforce in the sector of textile. Deputy Prime Minister Ljajić has added that in the recent years in Serbia there have been 136 registered business entities owned by Turkish citizens and that it is a clear indication of a continuous upward trend in economic cooperation of the two countries. When meeting the manufacturers of textile in Turkey, two companies from this sector have said to the Deputy Prime Minister Rasim Ljajić that are coming to Serbia in March, to start to realise the process of their investment.

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Lifestyle blogger Krickelin shows how easy it is to hang wallpaper with Boråstapeter

Well-known blogger and photographer Kristin Lagerqvist – the person behind the lifestyle blog Krickelin – has opened up her home with Boråstapeter to show just how easy hanging wallpaper can be. Many shy away from wallpapering their walls because they worry it might be too difficult. This is a misconception that Boråstapeter and Kristin Lagerqvist – one of Sweden’s leading lifestyle and interiors bloggers – want to set right. In an inspiring how-to film, Kristin lets us into her home, where she wallpapers her bedroom walls quickly and problem-free. She also offers her own tips and tricks that make hanging wallpaper even easier. “I’ve always loved wallpapered walls,” Kristin reveals. “They make a space feel cosy and homely. But I have long left the hanging to others, because I didn’t think I could do it myself,” she admits. “Now I want to show how easy it is for you to single-handedly change your room using wallpaper.” In the film, Kristin hangs the Alicia print in her bedroom. The pattern comes from Beautiful Traditions, Boråstapeter’s latest collection. Kristin describes the collection as “particularly exciting”, as it is full of completely new designs with classically beautiful looks that remind her of her childhood home.

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Beauty is more than just skin-deep Why do we develop a relationship with our furniture? Tailored fabric or leather covers transform furniture designs into lifelong personal companions - which receive new “likes” every day. When COR premiers new furniture, its unmistakeable design impresses trade and customers alike. But the palette of colours, materials, textiles and leathers from which our high-quality covers are manufactured is what really counts most. This is what gives the new models their individual look and feel. Each product launch is a production in itself; providing inspiration for dealers and end customers on how to best bring a design to life. “These examples are supposed to stimulate the imagination,” says Berthold Strüve, Head of Marketing. “We show one of the many ways in which furniture can interpret and realise the preferences, the tastes and the life and living styles of its owners.” And whilst the principle of ‘co-creation’ is now also permeating into industrial goods, it applies to a handmade product from the outset: “We manufacture the furniture you desire, in the truest sense of the word.” Collages 3D materials such as those in the new Opera collection from Rohi are set to play an important role in 2017. Three-dimensional fabrics, in this case a pearl-shaped structure, are combined with smoother textiles, leather or natural wood for occasional furniture to create homogenous or contrasting collages: The seating furniture arrangement becomes interior design. Larger seating landscapes such as Pilotis, Elm or Trio appear more vibrant, become details of the basic design - surfaces, contours, round or rectangular shapes - are accentuated by colours and materials. 62

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Easy chairs such as the new Flint model feature contrasting materials throughout (leather outside, fabric inside). “Many customers can be advised specifically with regard to material combinations,” says Helen Biermann, responsible for exhibitions and styling at the COR Haus. “They know about the effect of individually designed furniture, but also want it to fit in with their fixtures and fittings. Some people even bring the carpet from home.” Double premieres Exotic, Denim, and Naturals are the names of Rohi’s colour palettes which feature in many COR creations on show at imm 2017. Not only this voluminous new wool fabric, but all textiles and leathers are tested rigorously before they are added to our collection. Before the fair, the cutting and sewing rooms spent a long time experimenting in order to realise the designers’ and marketing experts’ favourites. This is the only way to create perfect prototypes. Each tailor-made furniture covering has its own aesthetic and economic cutting concept. None of the precious material goes to waste. “Three-dimensional and deep-pile materials, and especially natural leather, present us with challenges every time,” explains Susanne Schlenke, business unit manager at the factory. Patterns and structures run horizontally or diagonally, they can “break” or split unpleasantly, joining faults must be avoided. Round easy chair models with fitted covers, such as Roc, require meticulous attention to detail to ensure that every seam is wrinkle-free, because the internal and external radii are of different dimensions. This procedure is called “grading”, whereby the individual pattern pieces and seams are adjusted in proportion with the furniture corpus. Occasionally, trapezoidal material wedges are inserted to ensure that the covering sits perfectly. This kind of manufacturing is akin to bespoke tailoring: “Except that our models stand still,” says Schlenke. Waterjet precision Technology is essential in modern manufacturing. It augments manual procedures and improves the quality and precision of finishing. For 2017, the previously employed process of cutting by hand with a punch has been superseded: Pattern pieces are now made using a high-tech waterjet cutter. Each hide is first of all scanned electronically. In this way, the slightest imperfection (from scars, stretch marks, horn impacts) are identified and marked. A large image of the resulting hide is then closely scrutinised by an employee. During the subsequent “nesting” process, the required pattern pieces are arranged in a box shape over the whole hide. A software program controls this process, which is then further optimised manually. “We can sometimes improve the result because we know the nature of the materials, and also have to take into account the further processing of each pattern piece to form a complete covering”, says Nicole Kettner, directrice. “Some parts will be less visible later, but larger, continuous ones such as seat surfaces, backs or cushions must be absolutely immaculate.” The “nesting” allows each individual part to be moved and positioned individually on the hide. Once the cut pattern has been perfected, the leather hides are aligned with a beamer projection on the cutting table, and after insertion into the cutting area, they are cut by waterjet. The new equipment conserves resources, materials and the environment. Yet it all only works with the help of “human” experts.

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Mr. Fuat Işık, owner of Fuat Işık İplik, answered questions of Fairworld Home Textile for our Evteks issue.

Q - What would you like to say about Işık İplik? Can you tell us about your production works? FI - Our company was established in Bursa in 2007. Since its establishment, it tries to ensure customer satis faction at the highest level, aiming to provide in the most appropriate conditions needs of the textile industry. It keeps up with today’s technology taking action on the principle of improving itself and progress. We meet demands of customers through the wide product range on the basis of a customer-focused approach.

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Fuat

Işık İplik Fuat Işık İplik offers products addressing to groups of fancy weaving, brode, apparel and embroidery at the best prices, highest quality and the short delivery dates, also supplying colorful and ecru brode yarns. Located on a 2000 sqm area, Fuat Işık İplik have a production capacity of 160 tones colorful and ecru brode yarns on a monthly basis. We aim to increase production efficiency of customers, working on same lots as long as possible in the production of colorful and ecru yarn. Q - Why do customers choose your company’s products? FI - High quality, fast delivery and affordable price. Q - Can you talk about your R&D activities? FI - Many products existing on the market are designed by Işık İplik because we have been in the market since 2000. We also lead the way for other companies. We are able to manufacture yarns in different qualities customizing our experience on metal works to the machinery. Contact Information +90 224 361 29 29 +90 224 364 64 11 www.isikiplik.com

Demirtaş Dumlupınar OSB Mah. Sümbül Sok. No:8 Osmangazi/BURSA

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ÇELİKALP TEKSTİL

In the year 1946, Çelikalp Tekstil made a foray into the textile industry. The company has come a long way since that time to the important point it has reached today. Now it has a strong position mainly in the groups of product and package of the brode and home textile. We also increased the production capacity of brode thanks to new LÄSSER MVD71, Multi V Drive machine installed in the new facility that’s the first example of the project in Turkey and in the world. 70

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Let’s know about the this ultimate embroidery machine. The new LÄSSER MVD71 MULTI V DRIVE – ONE (BIG) STEP AHEAD The completely new designed LÄSSER MVD71 impresses though the extremely ergonomically design as well through the sophisticated and customized machine software, the L-Pilot. The synchronised Multi Cam Drives, on the needle and shuttles site, are setting new dimensions of running smoothness and precision. In combination with the moment optimized frame drive as well as the servo controlled thread feeding system, the LÄSSER MVD71 enable to manufacturer an extremely excellent embroidery quality with the highest performance. Thank the excellent engineering and the inclusion of the embroidery experts, many brilliant and customized solutions take place. The single position thread watcher, the high performance boring system, the V-Cut thread cut or the efficient winding device, only to name a few of it. There is no doubt about it. The LÄSSER MVD71 is the ultimate choice for future-oriented embroidery manufactures. 71

Producer Turkey spoke in Bursa The third meeting of “Producing Turkey Speaks” meetings was held Bursa. The meeting was attended by the Minister of Customs and Commerce Bülent Tüfenkci and TOBB, HAK-İŞ, TESK, MEMUR-SEN, TİSK, TÜRK-İŞ, Turkey KAMU-SEN, TZOB, ASKON, MÜSİAD, TİM, TÜGİAD, TÜGİK, TÜMSİAD and TÜRKONFED directors and representatives. TOBB President Hisarcıklıoğlu, who made a joint declaration on behalf of the NGOs, stated that they are very happy to be together in the Ottoman heritage capital Bursa and said, “We are pleased to welcome you to the Producing Turkey Speaks Bursa meeting. We are; The working and producing parts of our country; We are here today to represent craftsmen, farmers, workers, officers, employers and entrepreneurs. In the leadership of our Ministry of Customs and Commerce; Turkey-EU Joint Consultative Committee (JCC) The non-governmental organizations of HAK-IS, MEMUR-SEN, TESK, TİSK, TOBB, TÜRK-İŞ, Turkey KAMU-SEN, TZOB and business community NGOs; ASKON, MUSIAD, TIM, TÜGİAD, TÜGİK, TÜMSİAD and TÜRKONFED.” Hisarcıklıoğlu reminded that they had left behind a difficult year, Terrorist organizations such as the PKK, DAESH, and FETÖ, which are not related to each other, targeted our country during the same period. The treacherous coup attempt of FETÖ caused many troubles for my country. 72

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The region around us has become a complete circle of fire. Any other country would have folded if they went what we went through. But we stand strong. Thank Allah we have shown the world that we will not be defeated no matter how many players move against us.” - “A day to stand shoulder to shoulder” Risks in the global economy are increasing. Uncertainty in the global economy began with Brexit, then with a new US President. We are entering a different era in which global balances are reforming. Those prepare will be the winners of the future. Countries which make good preparations will continue on their way as soon as the dust is settled. For this, we need new structural reforms and steps that will elevate us to the global level. That’s why we have to tighten the ranks inside while the outside gets worse. This is the time to stand shoulder to shoulder. Workers, employers, producers and public officials should all work together. - “We have a great understanding” Bursa and the Marmara region is the most cosmopolitan region of Turkey. Hisarcıklıoğlu continued, “We have a terrific human presence. This is the region where Turkey has started to industrialize and teaches Turkey to the world. This region is also leading the way to high technology. At the same time we are a great agricultural center.

We have very fertile soil and products. We also have a great potential in tourism as a region. So we say that if Bursa grows, Marmara grows; Turkey grows. I hope we will do this together.

Here we have a great opportunity. We have a great understanding. In the past, our politicians talked and we listened. Now the opposite is true. Our administrators say, “You talk, we’ll listen. You tell us and we will reform.” That’s exactly what we are here for today. Our ministers will make their opening speeches. Then we will come down to the floor, and you will have your say. You will consult on the economy of Bursa and the Region. You will state all your requests. At the end of the meeting, our ministers will be back with you. They will listen to the results of the meeting, your ideas. We will take these results in detail later on. So my dear friends, “Producer Bursa” will talk, will listen to my authority. This is actually an understanding of the world. Mr. Gümrük Ticaret Bakanımız, the pioneer in this business, We sincerely thank Bülent Tüfenkçi. We believe in the power of common reason and consensus. Counseling brings stability. Stability also brings trust. In the coming new era, we must maintain confidence and stability. We believe that if we maintain unity and solidarity, we will emerge stronger from this period. Hopefully, we will put our country among the world’s largest economies. When this is over, I salute you.”

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Mr. Enes Haşıloğlu, General Manager of Demas Makine, answered questions of Fair World Home Textile for our Evteks issue. Q - Could you introduce yourself and tell us a little bit about your background and company profile? I’m Enes Haşıloğlu, General Manager of Demas Makine. I graduated from the school of economics. My main profession is jewelry. We also carry on manufacturing of machinery as father’s profession. The company has a history of more than 40 years. We have been operating under the name of Demas since 2012. Q - When and how was Demas established? It was established by my father, me and my wife in the last quarter of 2012, with a snap decision, resigning the family business. Q Could you talk about Demas’s set-up? As I mentioned before, we, as a family company, were in the textile machinery business for more than 40 years. But as you know, unfortunately family companies’ life cannot be long-lasting in Turkey. That’s why we decided to resign from the family business and established Demas in the last quarter of 2012.

Finished Fabric Inspection & Rolling Machine (Knitted)

Aydın Demirci, my father-in-law, is Board Chairman of the company. He is also responsible of foreign trade and overseas customer relations. He is abroad for most part of the year because we have an office in China. Feyzan Haşıloğlu, my wife, works as finance and personnel manager. Q - How and where do you manufacture your products? We operate in a closed area of 2000 sqm in Gürsü Organized Industrial Zone in the western city of Bursa. All products are manufactured by our own engineers and technology within the company. The entire materials, expect stockpile we used for machinery, are produced by Demas.

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Q - What kind of product do you sell and what are their features? We manufacture machines such as fabric quality control machine, fabric folding machine, cloth expanding, fabric cutting machine and fabric packaging machine for textile industry. Q - Do you have any newly developed products? If you have, could you tell us about its usage area and features? As required by company policy, we aim to become an innovative and forward looking company finding solutions that meets industry’s needs. In this regard, it becomes a serious need for the industry to ensure the cutting of fabric accurately and swiftly. So as Demas, we manufacture dry, heated, ultrasonic and laser fabric cutting machines in order to meet the need. Q - Do you have any joint project with TUBITAK or other councils about your company and products? We developed the patterned fabric cutting machine with camera control system using laser technology in a cooperation with TUBITAK. Q - Innovation is regarded as a significant ring to increase sustainability and value performance in export. Do you invest enough in innovative activities? Of course we do. I don’t think that companies which don’t attach enough important to innovation can survive in the long term. The price and service competition is not like in the past. Now there are competition based on innovation and technology. So you don’t pay enough attention to innovative works, you cannot exist in the future. Q - Do you any activities related to training of the employees? Of course we have, there are some activities both in-house and outside. Q - Do you participate in domestic or overseas exhibitions? Can you talk about importance of this kind of event? For a machinery manufacturer, exhibitions are the best way to introduce itself in a foreign market it never entered before.

We follow closely all events involving domestic and foreign industries. We attend all machinery exhibitions as far as possible and also follow events which our customers participate in Turkey and abroad. Q - Do you export, if so, what products do you export? Yes, we export mainly fabric folding machine, ultrasonic fabric cutting machine, fabric quality control machine and fabric packaging machine using direct marketing or agencies abroad. Q - You have to have a vision to be a long-lasting and successful company in the business world. So what kind of vision do you set for your company? This company established by our grandfather reached to a certain level through efforts of the second generation. We, as third generation, work with a professional management and very experienced staff in order to reinforce our power in the global markets. As a company manufacturing in Turkey, our goal is to determine areas that the industry needs mechanization but any machine is not developed to meet this need and to manufacture machines to fill the gap.

Q - Why is quality such an important issue for a company, what do you think of concept of quality? We, as a company competing in the big leagues of business, attach great important to quality. You are positioned in the market by quality you manufacture. As Demas, our production is fully compatible with the European Standards. Q - What are features that distinguish Demas from others in todayâ&#x20AC;&#x2122;s strict competition? The most significant feature of Demas is that it is able to transfer its strong experience to machinery and it means a perfect machine production. The hardest aspect of manufacturing business is that customer cannot attain the expected result and have problems with it. If a machine doesnâ&#x20AC;&#x2122;t work without troubles in a demanded way, your machine is just a scrap. Distinctive feature of Demas is here, when we get a machine order, first we designate machine the customer needs, that means a hassle-free machine. Also we have a strong after-sale service network. We return to any demand for technical service at the latest. So it gives us a privilege. Q - Which countries do you export to and could you tell us about your export potential? Right now, we are exporting 60 percent of our production, the 40 percent is sold to the domestic market. Our exporting markets are mainly UK, Spain and Italy, as well as Egypt, Pakistan, Kazakhstan, Belarus and USA. We also export to China at a substantial level. We are our customersâ&#x20AC;&#x2122; preferred manufacturer of machine because we have an office there for years.

Doubling and Twice Double Folding & Rolling Machine

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Q - What is the biggest problem for you When you look at the industry. Right now, chronic problem for manufacturers is not to find a qualified employee. Unfortunately, we have difficulty in finding mechanic turner, welder and assembly personnel to employ. I think that we have got to do whatever it takes to train intermediate staff about it. Q - Could you tell us about your next projects and future goals? Our most important future goal is to determine needs of the industry and develop machines to fill this gap. When you have such a target policy, you go out of the ordinary, standard machines, it becomes satisfying both commercially and because you lead a new area, so we follow very closely all fairs all over the world and customer points of interest. Q - What can you, as Demas, tell about future of the sector?

Q - Are there any problem you face when exporting, if so, what are these problem and what do you think of solutions to them. Naturally we face some problems. We have problems with the customs in the South America. Also Egypt increased unnecessary processes or procedures recently, so it extends the process of export increasing the costs.

The future is looking bright for the sector. Companies that can be adapted itself to the change, get into new markets and feel to be ready for new demands by customers are prepared for the future. Q - Is there anything else you want to add? Remember, too, the easiest way to drop behind is to make no headway in a rapidly changing world. So we will make customer satisfied working hard, manufacturing quality products. Only then you will become a preferred company.

The government should provide some provide conveniences for exporters in line with the countryâ&#x20AC;&#x2122;s trade policy. The customs legislation should be reviewed and officials have to make legislation more supportive for trade. Q - What do you think of Turkeyâ&#x20AC;&#x2122;s position in the manufacturing machine. I think that Turkey is in a good position in the manu facturing textile machinery because our products are manufactured to European quality standards and at pretty reasonable prices. We have to take the advantage of it. Q - How was the year 2016 for your company and what are your expectations for 2017? It grew by 50 percent last year. We aim to have a 50 percent growth for 2017 through machines produced recently. One of our products are manufactured by only DEMAS in the world. Again another product, a purpose built machine, have high sale numbers.

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Sarita Handa unveils handloom debut to mark 25 years in design

Esteemed textile designer Sarita Handa marks her studio’s 25th anniversary with her first branded collection. Known for her fine detail work, Handa has designed and manufactured private label home furnishings for Pottery Barn, Macy’s, Zara Home, and Bloomingdale’s, among others. India, where her studio is based, is also home to three Sarita Handa stores. The new Sarita Handa Handwoven brand products are constructed of environmentally friendly and sustainable of cotton yarns than have been spun on hand spindles and woven on manually operated looms. Embroidery and other embellishments are added to the finished pieces in Handa’s studio. The brand debuts with three collections – Turkman, Boro, and Sri Lanka – with duvet covers and shams, bedspreads, throws and decorative pillows. The line has been designed for boutiques, interior designers and high-end department stores. The Sarita Handa Handwoven collection is made in collaboration with 65-year-old Sarvoday Ashram Etah. The institution has been active in the development and propagation of handspun and hand-woven fabric that is natural, eco-friendly and biodegradable. There is a school on site, and many of the women associated with the ashram take a spinning wheel home with them so they can work while tending to their families. “Our collaboration with the ashram helps and strengthens the cause of women empowerment, giving women weavers abundant employment opportunities,” said Handa. 88

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Sarita Handa is all about pure design made with uncompromised craftsmanship. Since the establishment of its business in 1992, ‘SARITA HANDA’ has focused on its key strengths - design, innovation, exquisite detailing and quality workmanship. The company’s design and manufacturing arm sells to major retailers around the world. The dedication to this vision has taken Sarita Handa from a leading export house to a major luxury retail brand. Bringing back to life the old school art of Indian needlework translated into global styles of inspiration (ie French, Moroccan, Portuguese) the line of soft goods was launched. What started out as an internationally inspired textile and linen range being the focus has turned into a comprehensive line of furniture and decorative accessories too. What is noteworthy is that the signature textiles and embroideries are in complete harmony with the lifestyle products so painstakingly and selectively sourced. Sarita Handa is more than just a home furnishing brand, it is a total home design resource. Excellence in innovative design and uncompromising quality are two things synonymous to the brand. The customers deserve the best the world has to offer and the brand strives to be there to fill this need.

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A new home textile brand, Bella Maison, enters Turkish market

The Tan family, which made the move to Algeria due to the 2001 crisis, is now returning to Turkey with investments after becoming the biggest built-in-kitchen manufacturer in the country and undertaking the Algerian distributorship of the world’s largest built-in brands. Under the Bella Maison brand - a newly created home textile brand for Turkish market - the Tan family plans to open 60 stores within five years with an investment of $25 million. In his interview with Daily Sabah, the young chairman of Bella Maison, Muhammed Tan, talked about their experience, Bella Maison, and their goals for Turkey and abroad. While the confidence of domestic investors in Turkey continues, many companies have accelerated their investments, and the number of brands entering the Turkish market is on the rise. One of the brands, Bella Maison, is actually a newly created brand and has entered the home textile market in Turkey. Nevertheless, the story dates back to the 2000s.

Having to leave the Turkish market with the crisis of 2001, the Tan family started to produce furniture in Algeria, and return to Turkey with the Bella Maison brand. At that time, taking a risk by entering the uncertain Algerian market, they succeeded in becoming market leaders in kitchen and bedroom production. Instead of moving Algeria’s Coccinelle brand to Turkey, the Tan family decided to enter the home textile market with the Bella Maison brand. Indicating that their first enterprise was furniture manufacturing, undertaken by his father, Ali Tan, in Turkey during the 1990s, Muhammed Tan said that due to the 2001 crisis, their business started to deteriorate. “Then we discovered the Algerian market. At that time, we started with furniture manufacturing and raw material procurement. We are the first company to manufacture furniture in the country. We are still producing a kitchen-modular system and bedrooms in Algeria,” he said.

$25-million investment to open 60 stores in 5 years Stating that they will open their first store in Istanbul in February, Tan said: “We aim to open five stores simultaneously after the first quarter of 2017. We will definitely open stores at prestigious points in Istanbul, such as Etiler, Bağdat Avenue and Nişantaşı. But apart from that, our goal is not to open stores in too many places. We want to be more niche than that. In short, we want to be in the right place with the right products. With our product quality and brand identity, we will pull our customers out of the ordinary and away from the shopping hustle. Beginning in Istanbul, we will open stores in major cities, such as Ankara, İzmir and Bursa. In the following period, we plan to add different regions to our network.” The family, investing $25 million to open 60 stores in a matter of five years, aims to make TL 20 million ($5.7 million) in sales in its first year. ‘We have signed an export agreement with the UK’ Saying that the foreign market is as important for them as the domestic market, he added: “In this sense, we decided to launch our foreign operations at the same time as our domestic operations. We will open our store in Algeria at the same time as in Turkey. We have also signed an agreement with Kuwait’s biggest shopping mall. Apart from that, we have signed an export agreement with the U.K. As of January, our goods will arrive there and distribution will be established. Thus, we will be able to export our products to the U.K.” Saying that Turkey is going through a difficult period, Tan added: “However, we are a young population. Turkey will overcome all these difficulties we have no doubt, and our country is doing the necessary work on this issue. We are a young population that has become a consumer society. Thereby, we will get over these difficult days. We believe that we will succeed together with our country. Turkey will turn the economic crisis into opportunity.”

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Intertextile Shanghai Home Textiles – Spring Edition 2017 concluded with a surge in visitors Exhibitors benefited from strong industry momentum at the fair

High-quality sourcing options impressed buyers Reflecting the enthusiasm of China’s home textiles market, the 2017 Spring Edition of Intertextile Shanghai Home Textiles wrapped up last month with strong increases across the board.

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This year, the fair hosted 204 exhibitors (2016: 182) from eight countries and regions and attracted 18,596 trade buyers (2016: over 12,080) travelling from 69 countries and regions to source, a 12% and 53% increase, respectively. Most exhibitors were offering finished products such as bedding, duvets, pillows and towelling, in-line with the Spring Edition’s focus on these during the peak domestic sourcing season for such products. Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd commented:

“We are pleased with the big increase in visitors attending this year, and believe the fair is now firmly established in the domestic industry’s calendar as a key sourcing event at the beginning of the year following its return last year after a break. The timing of the fair within the domestic sourcing season for finished products as well as the four concurrent textile shows also played a part in this increase, but we are most pleased that this growth has led to satisfactory results for the majority of our domestic and international exhibitors this edition.”

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Exhibitors benefited from strong industry momentum at the fair

The significant growth in visitors reinforced the fair as a significant business platform for the industry, which was verified by many exhibitors’ pleasing results. Exhibiting for the first time, Mr Carlos Oliveira, Director of Portugal’s Tela’s Design Lda shared: “Our booth has been crowded with visitors throughout the fair. Participating in this fair is a good way for us to expand our business in China because there is an abundance of business opportunities for us to explore.” He was also pleased with the buyer quality, and said: “They had very clear preference on what they were looking for, which increases the business effectiveness of this fair.” 116

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Domestic exhibitors were delighted with the buyer flow and the quality as well. Ms Sara Dai, Planning Manager of Changsha Qixi Network Technology Co Ltd shared: “This fair attracted a large number of high-quality home textiles manufacturers, distributors and agents. Many of them placed orders with us on the spot. The visitor flow was strong throughout all three days. The overall result is better than our expectation!” Mr Dawei Liu, Sales Manager of China’s SUNVIM Group Co Ltd said his company invested a significant amount of resources in this fair and was thrilled with the return. Mr Liu said: “The exhibiting outcomes have proved the effectiveness of this fair. We met so many good quality buyers who have high concern on the product quality, sustainability and safety. Pricing is no longer the primary concern for them. I believe, with the continuous growth in Chinese consumers’ purchasing power and living standards, the domestic buyers’ quality will keep improving in the future. This fair is the right place to meet them, as well as to take advantage of this promising market.”

Meanwhile, the fair’s diverse visitor profile brought additional benefits to exhibitors. Famous international firm Asahi Kasei from Japan participated in Intertextile Shanghai Home Textiles for the first time and was satisfied with the experience. Its representative Mr Xiqi Wang commented: “The result is better than our expectation as we have received many genuine enquiries, from not only China but also many overseas buyers. This is an excellent trade platform for us to expand our business in the long term.” Foremost domestic company Jiangsu Yueda Hometex R & D Co Ltd shared a similar comment, with its Business Supervisor Mr Paul Chen saying: “The biggest trait of Intertextile Shanghai is its ability in attracting high-quality buyers. While a large number of domestic buyers visited our booth, we also received numerous enquiries from overseas buyers this year. With the help of this fair, we’ve successfully amplified the company’s distribution channels and strengthened our relationships with trade agents, distributors, department stores, et cetera.”

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Timing of fair pleases finished products exhibitors In addition, many exhibitors praised the timing of the fair as it runs parallel with the peak sourcing season in China for finished products. New to the China market, Indian exhibitor Balavigna Weaving Mills (P) Ltd found the timing of the fair beneficial. Its Home Textile General Manager Mr M. Swaminathan complimented: “This fair is a very helpful platform for us to start our business in China, especially because it’s held during China’s main sourcing season. During these three days, we were able to enlarge our potential customer contact pool.” Ms Junyin Zhang, Intellectual Property Management Department Manager of Shanghai Heng Yuan Xiang Home Textiles Co Ltd agreed, and added: “The majority of the Chinese companies place orders in May and June for finished items, so spring is the best season to exhibit and launch new products. This fair is the key marketplace for buyers to source new products for the upcoming season.” As such, the company organised a new product launch event at the fair and was delighted with the result. Ms Zhang said: “It was a great success! Besides our invited guests, there were also many industry leaders, press and visitors that stopped by our product launch. A lot of them expressed high interest in our new products, and I believe these enquiries will very likely to turn into big orders. Our success here proved Intertextile Shanghai Home Textiles is a rewarding place to be.” High-quality sourcing options impressed buyers In addition to the satisfied exhibitors buyers also expressed high satisfaction, with many compliments on the quality of the products on offer. Sourcing for large international companies, such as Walmart, Woolworths and Home Depot, Shanghai Jaker Corporate Management & Consultant Ltd’s representative Mr Bruce Guo said: “I’m glad to see many well-known brands exhibiting here with very high quality offerings. I’ve already met with some and plan to place orders with them after the fair.” A frequent visitor to the fair, Ms Angel Lin, Sourcing Officer of Taiwan’s NIBICO International Corp, was impressed with the expanded sourcing options. Ms Lin said: “The range of brands and products extended this year as I’ve found more high-quality and innovative bedding products. The products from Lenzing were also very inspiring which gave me some valuable ideas for sourcing.” 118

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Some buyers said they were especially thrilled that they were able to find new and personalised products that match the market trends. Dr C. S. Wong, CEO of IFB International Fashion Brand Group, Hong Kong, commented: “Compared to last year, I’ve seen many more new ideas which enriched the sourcing options. It’s also good to see there are more suppliers who can provide on-demand production and customisation services because this is exactly what the market is demanding nowadays.” Mr Yujun Wu, R & D Engineer of Guangzhou ZHEPIN Furniture Co Ltd agreed: “I’ve had a worthwhile sourcing trip. All the exhibitors I’ve seen are offering something new and unique. I’m also glad to find exhibitors who can offer customisation production because this is becoming more important in the market now. I think Intertextile Shanghai Home Textiles is one of the most ideal sourcing spots for us in terms of the exhibitor quality, product variety and the scale.” Intertextile Shanghai Home Textiles – Autumn Edition 2017 will take place from Wednesday, 23 to Saturday, 26 August 2017. Intertextile Shanghai Home Textiles – Spring & Autumn Editions are organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA).

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CHRISTIAN FISCHBACHER BED LINENS Christian Fischabcher bed linen collection is built on the belief that when it comes to sleep, only the best is good enough.

PERSIS In this collection, the classic PERSIS design emerges with a new look. A lovingly drawn paisley pattern, printed in Switzerland via stencil printing, spreads out over the 105 satin, which is manufactured from Supima extra-long-staple cotton in swiss+cotton quality. Two timeless new colourways in beige/blue and grey/pale grey team the charm of One Thousand and One Nights with a contemporary colour palette. The paisley design has a history going back many hundreds of years to the area that is now Iran. The term commonly used in Europe, paisley, derives from the city of the same name in western Scotland. In the middle of the 19th century, this was a centre of weaving. The PERSIS design embodies tradition and culture interpreted in a modern, cosmopolitan way.

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TAUSENDSCHÖN

Dreams of spending the night sleeping in a sea of flowers have now come true: an entire meadow of flowers blooms on Swiss-produced Jersey Ambassador TAUSENDSCHÖN, printed with 12 screens. The lightweight jersey fabric caresses skin like a second pair of pyjamas. Illustrated or painted plants, flowers, fruits and seeds spring forth on each of the two background colours available: refreshing white or dark, dramatic blue, in a wide range of styles. The design joins the ranks of popular and successful floral designs from Christian Fischbacher. Inspired by the current millefleurs trend in the world of fashion, the meadow of flowers is sometimes portrayed with realism, and at other times imaginatively – shaded with colouring pencils or watercolours. The auspicious name AMARANTH stands for the Sweet William flower genus, which acted as its namesake and floral model.

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ROMANUM With his ROMANUM design, a range of eight patterns manufactured in Switzerland and printed on the finest 105 satin in exclusive swiss+cotton quality, Christian Fischbacher has created a textile memorial to the eternal city of Rome. With the help of the latest watercolour colouration processes, a creatively arranged collage of old etchings of the city has been restored to new and dazzling brilliance. Juxtaposed as a mirror image to this is its geographical counterpart, an original English landscape garden. The two worlds are linked by a river that flows through the two landscapes. The vivid design forms a border running along the edge of the duvet cover. Colour options include dark green, pink, petrol and white. Plain white pillows finish off the look.

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GENTLEMAN GENTLEMAN, a design woven onto outstanding 105 swiss+cotton satin, epitomises timeless, unpretentious elegance infused with masculine charm. The bed linen, which is woven in Switzerland using Supima extra-long-staple cotton in a satin weave, is characterised by a particular sheen and smoothness, as well as by a soft, flowing fall. A fine, black check pattern, woven at intervals of three and a half centimetres, stretches out uninterrupted over the white background of duvet and pillow. As the name suggests, GENTLEMAN embodies a noble design with a dash of dandy chic that can be very effectively combined with the SIR and LORD designs, which are similar in style.

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Boråstapeter introduces Beautiful Traditions a dream collection for rural romantics Just in time for spring, Boråstapeter is launching a decorative collection of hand drawn wallpapers with both light and colourful elements set to inspire people living in both cities and the countryside to decorate with a homely, countryside atmosphere. Beautiful Traditions is a romantic wallpaper collection of newly designed, hand drawn patterns inspired by old, Swedish countryside traditions. The prints come in natural colours and include pigeon blue petit patterns, stripes, gold shimmering ornaments and magnificent flower patterns. “I am inspired by everything with character and history”, says Sissa Sundling, designer at Boråstapeter. “That feeling is something I wanted to pass on in this collection. All of the patterns are hand drawn and inspired by the atmosphere in my family’s 17th century house in Skåne and things I have come across at garage sales”. Beautiful Traditions is a collection for everyone who wants to capture the homely, countryside feeling; whether living in a big city or out in the countryside. Also, all of the prints in the collection are named after Swedish female personalities who have made their mark in history. Revue star and prima donna Zarah Leander is the inspiration behind the elegant and extravagant medallion wallpaper Zarah in its gentle tones with touches of gold. The floral patterned wallpaper Alicia with its beautiful, rich colours are named after our latest rising star on the silver screen; Alicia Vikander. “Decorating is so much about fulfilling Dreams”, concludes Sissa Sundling. “My hope is that Beautiful Traditions will help create dream homes with rooms that feel new and fresh at the same time as they are linked to the past”.

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FOR THE LOVE OF GUESTS Création Baumann presents the classic-elegant “Hospitality” Collection

Today, an overnight stay in a hotel entails much more than “having a bed for the night“. Quality, a comfortable ambiance, personal interaction and extensive “hospitality concepts” are in demand. Textiles play an important role as they round off a hotel’s overall concept. Création Baumann is renowned by hotel proprietors, architects and designers for delivering outstanding functionality, a comprehensive, flame-retardant and easy care fabric range, as well as its solution orientated services. The new “Hospitality” Collection by the Swiss textile company in Langenthal offers style consistent combinations for classic, elegant hotels. The new textiles captivate with elegance and restrained colouring. “All fabrics can be combined with each other”, says Eliane Ernst, the product manager; “opening up options for diverse colour themes and interior effects”. The colour palette encompasses neutral hues such as chalk, grey linen and sand alongside mauve, rust and gold tones with broken blue and red tints for accent colouring. 144

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Amongst the collection’s highlights are three jacquard fabrics. They delight the senses in the way they look and feel. All textiles are in easy care, flame-retardant Trevira CS. In the curtain fabric “Ola Plus” a wave-like design delivers a fluid, organic look. Création Baumann’s established classic is now available in a width of 325 cm and 16 new, classic-elegant tone in tone colour settings. It feels enticingly soft and alternates between matt and lustre. The versatile “Ola Plus” fabric is complemented with the curtain fabric “Orna”, which features an elliptical tile pattern; deconstructed and interpreted afresh – a classic design with a twist. The jacquard fabric’s delicate sheen sets accent in interiors. “Zita”, the curtain fabric is a real eye-catcher. It depicts another variation of the elliptical motif. The three-dimensional fabric captivates with understated elegance and shimmering shadow play. To match the curtain fabrics, the design team created the elegant “Dorma” bedspread in Trevira CS. The matelasse technique generates a voluminous, three-dimensional jacquard weave. The soft throw is available in 17 colours, with a silken matt sheen. It looks equally good in classic hotel rooms as in guest rooms at home. Another supplement is the textured upholstery fabric “Arno” in Trevira CS, which is available in 34 classic elegant colours. The high quality fabric with the exquisitely soft feel is a multi faceted virtuoso. Suitable for upholstery, loose covers, wallcoverings, headboards, curtaining and cushions, it is not just beautiful but with a high acoustic absorption value of αw 0.9 also an effective sound absorber. The collection is completed with another new product and two established classics in new colours. “Prato”, the new textured fabric in Trevira CS has a natural look that is reminiscent of silk. “Saphir Plus”, the sheer curtain fabric and “Saphir Crash II” with a three-dimensional crush and changeant effect are also in easy care Trevira CS. All three items are now available in shades which have been harmonized with the collection. For the Love of Guests: The new “Hospitality” Collection generates ambiance and reflects the identity of the house. 146

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RUBELLI VENEZIA 2017 COLLECTION Like highly detailed maps which narrate the relationships between places and experience, memory and imagination, the Rubelli Venezia 2017 collection represents much more than an inventory. These are creations steeped in layers of knowledge, far-off images, offbeat contrasts and pop revivals. Visual and tactile traces of a broad-spectrum journey from the eighteenth century to modern times whose appeal is unwavering, with a celebration of colour and colour coordination, carefully selected matte and opaque yarns, a mix of fibres, irregular stripes and painterly florals on velvet, the noblest of fabrics. Classic patterns are redesigned thanks to the overlapping of fabrics (Cordoba). The colours are rooted in antique samples (Shogun). The reduced proportions allow a development on the micro-macro theme (Vermeer, Wabi). Rugs call for the use of thick yarns alongside thin ones (Sanandaj). Metallic yarns create apparent surface patterns (Mercurio). Curved lines, timeless and universal, reference antiquarian collections (Katagami), while the geometric ones stem from contemporary embroidery (Vasarely). The wallpaper and fabrics created by the Rubelli Design Studio are born of a technical construction capable of producing 3D effects, at times illusory, and of the in-depth research and study of the colour scale, from very pale shades to the brighter and more vivid types. 150

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Like the grids of streets and squares in Venice and elsewhere in the world, so also the contemporary damask, mélange wool, fur velvet, multicoloured lampas, embroidered voile, silky taffeta and jacquard stripes are clues to a vast and longstanding experience. Forty-seven - “filzuoli” of coloured silk threads - mark the start of the 2017 collection. A wide range of neutral shades reinforced by colours as intense as the light in Venice, with the new feature of whites with a touch of colour to add a tone of freshness and invent the “new neutrals”. We have developed all products in the 2017 collection in a dance of harmonies and balance: the style, materials and performance may differ, yet everything is closely linked by the harmony of colour. It’s therefore easy to “play” with fabrics and wallpaper to create countless matches and variations. Find out for yourselves, try it out and you’ll see it works. I would like to thank our excellent staff who has worked with so much passion on building this harmonious world of colour and all of you who show appreciation of our work. Browse through the pages of this book to discover what we’ve created for you.

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MAGICAL Itâ&#x20AC;&#x2122;s time for a spot of magic! Enhanced by a random cross-hatched effect and an iridescent gleam, the bright and beautiful Magical poly-cotton plains are simply entrancing - and simply perfect for curtains, cushions and decorative accessories. COTSWOLD The lovely Cotswolds collection is a modern take on traditional country living. Designs include a contemporary embroidered leaf motif, flame-stitched ogees, an ombre twill stripe and a rustic weave, supported by soft plains and plaids for matching upholstery.

Prestigious Textiles has decades of experience in effecting transformations like these, and the companyâ&#x20AC;&#x2122;s latest portfolio of fabrics is packed with possibilities. Stunning new prints range from bold geometrics to pastoral florals, whilst sumptuous jacquards include warm weaves, sculpted velvets, versatile plains and lavish embroideries. BEACHCOMBER Inspired by a shoreline stroll, Beachcomber comprises a medley of maritime themes, with birds and sea life joined by sailing boats and seaside scenes. In a quirky hand-drawn style, all are in warm colourways on 100% cotton with an optional glossy or matt PVC finish.

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Collections

Fabrics are inviting, inspiring and very exciting. Nothing defines the mood and feel of a room more than the fabrics that are used throughout.

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Traditional rooms and designs can be transformed in to sleek, chic designs with a simple change of fabric. Through the careful choice of fabrics, any design can express a style and create a home.

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Collections Prestigious Textiles thrives in a world of contrasts.

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Collections They have created an astonishing array of original prints, versatile plains, sumptuous velvets, embellished silks and classic jacquards which is continually being re-shaped to make new design statements and showcase fresh ideas. Prestigious Textiles - making a statement in style

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