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March - April 2014 Year:11 Vol:61
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Responsible Editör İlhan IŞIK News Editör Metin YİĞİT Graphic Desing H.Furkan TANRICAN Photograph Cumhur AYGÜN Headquarters BUTTİM D 5 1556: BURSA/TURKEY Phone:+90 224 211 41 45(pbx) Fax:+90 224 211 43 94 info@fairworldmagazine.com Belgium Agency: Redactiebureau INK Stationsstraat 12 8210 Loppem B Phone:+32(0) 50/8243.75 E-mail:ink@skynet.belgium Printed By: Şan Ofset Hamidiye Mh. Anadolu Cd. No:46 Kağıthane/İSTANBUL Tel: 0212 289 24 24
Editor Turkey maintains its advantages about branding and offering products with high value added, so it continues to be a manufacturer country that are demanded in Europe and global markets. Reinforcing its market domination during the economic crisis through new designs and patterns, Turkey is reaping the full benefits of strategic position in the home textile industry with proximity to markets with high purchasing power. Seeing national industry's future at exporting of products with high value added, domestic manufacturer is stabilizing its market position by ing or R&D and design. Turkish home textile industry had suffered a major setback in manufacturing and sales in earlier period of the crisis, but it achieved to bounce back at short notice. Also European Union economy recovers after several years of recession and it is reflected in exhibitions which are organized in EU. Although it isn't expected a real rise in number of exhibitor or visitors, fairs like Proposte continue to keep their importance. So we think, for Turkish exhibitors, positive reactions about Proposte will be repeated this year, too. Proposte has already been significant for Turkish companies and so it will continue to be after this. We don't expect to see immediately recovering in Europe in terms of exporters, but we see strong evidences of emerging economic buoyancy for EU and it will regain its position in the medium term. Meanwhile I have to say, it's expected that Turkish manufacturers would be affected negatively in some basic products in European market because EU granted the duty free market access under the Generalized System of Preference to 10 countries such as Pakistan, Georgia which will enable them to export textile goods to EU countries till 2017. But as we said Turkey will be able to increase export to Europe through its products with quality, high value added and market advantages.
İlhan IŞIK
Contents
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EVTEKS 2014 HALL:4-E23
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NEWS
CHIVASSO
WHISPER
Imagine a late spring afternoon. A light breeze tiptoes through the air as the sun filters through the windows, leaving faint shadows on the white washed floor. In the distance someone is listening to soft music as dulcet tones float through the air. The curtains rustle in the breeze and you are transported back to happy memories; there are soft whispers of romance and times gone by.
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CHIVASSO
This is the inspiration for the latest Chivasso collection, Whispers. Fabrics are ethereal; delicate colours were used to emphasize the beautiful rich historical patterns and designs. This collection has many layers including sumptuous velvets, great solids and exquisite prints. The fabrics are complemented a new range of exclusive wallpapers. While the designs of the collection are inspired by antique prints, the use of varied ground materials make the line highly contemporary and completely original.
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NEWS
CHIVASSO
We live in exciting times, where almost everything is possible. But it is not always easy to find our way through the complex labyrinth of modern life. We are seeking for a balance between the individual and society, work and leisure, commerce and sustainability.
REFLECTION
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NEWS
CHIVASSO
Time honored classic ideas are given a second leash of life. People are reverting to old values and traditional past times and skills. Knitting clubs and book circles are blossoming. People find refuge in spirituality and faith.
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NEWS
CHIVASSO
In design we are creating a fusion of the old and the new. We are reinventing old styles and mixing them with modern design and techniques, creating a new harmony. Your home should become a multi-layered refuge of dreams, wishes, and memories. Find your way through the labyrinth of life and reflect. Make your home into an oasis of dreams, wishes and memories with Chivasso Reflections.
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Mr. Selahattin Bilen, Owner of Donare Selbi Textile, answered questions of Fair World Home Textile Magazine for Proposte volume... Q - What will you say about Heimtextil, when compared to Evteks? SB - Heimtextil is one of the most longestablished exhibitions in the industry. The leading companies meet in this fair and all industry players follow it closely. These two important indicators make Heimtextil valuable. It has a leader role in the global home textile. I can say that it is more advantageous to reach European customers in comparison to Evteks. But, in parallel with development of Turkish home textile industry, Evteks gains steady and gradually importance. The starting point of East and West, Istanbul also helps manufacturers and customers participate in the fair. It deserves to be among events you have to visit during the year. Both of them are significance events for promotion and vision of Turkish home textile. Q - Could you brief us about contribution of exhibitions to Turkish economy and your trade volume? SB -It helps domestic producers increase their trading and lead up to employment and incentives. So it contributes to Turkish economy. The fact that it's paving the way for new business contacts and currency contribution can be seen as extra benefits. It's also important for Turkey's promotion. I think that exhibitions are a crucial platform for the best promotion of Turkey in the industry.
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DONARE SELBİ TEKSTİL INTERVIEW
Q - What do you think of the industry's general situation? SB - I think that Turkish industrialists made a great progress in home textile. We were mentioning simple and products with low added value ten years ago, now we can offer designs and quality that can shape trends. We can reinforce our existing position in global markets by products with high value added thanks to R&D works.
“I think that exhibitions are a crucial platform for the best promotion of Turkey in the industry.”
Q - How will 2014 be for home textile industry, could you assess briefly it? SB - It seems to be a little difficult. Political and economic risks that took place in Arabic countries and our neighboring countries, affect all exporting sectors. Stagnation in first quarter of the year are same for all sectors because of electoral period and political competitiveness, but I believe that markets will stir again after the elections. Also rise in American and European markets can make 2014 a better year than 2013. ®
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NEWS VILLA NOVA
Villa Nova has a distinctive signature colour palette incorporating an extensive variety of classic and contemporary shades, which are creative, but also easy to live with. Collections are carefully co-ordinated to provide colour consistency throughout the range, allowing designs from a variety of collections to be used together to create an exclusive Villa Nova scheme.
FOLIUM A dramatic and intensely patterned collection of statement cut-velvets, vivid prints, a flamboyant stripe and geometric sheer, in extrovert and exuberant colour combinations.
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NEWS VILLA NOVA
CELESTE A whimsical and captivating collection of painterly wild flowers and ditsy prints. Striking weaves and a simply stunning, co-ordinating sheer complete this fanciful collection.
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NEWS VILLA NOVA
COMO Three light-weight fabrics with stylish textures and sleek finishes. A versatile collection that is wide-width and washable.
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NEWS VILLA NOVA
STARLIGHT Practicality and style come together in this modern collection of fire retardant blackout fabrics, featuring three stylish textured weave effects in a sophisticated palette.
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NEWS VILLA NOVA
INDIENNE This collection combines traditional hand blocked print techniques with intricate embroidery on both linen and silk. A beautifully elaborate tree of life print completes this statement collection.
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INTERVIEW DOSTLAR TEKSTİL
WE DID WHAT NOBODY COULD DO IN FLOCK PRINTING! Mr. Erdinç Sert, Dostlar Textile Operating Manager and Chemical Engineer, answered questions of Fair World Home Textile Magazine.
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Q – When did Dostlar Textile establish and could you brief us about the company’s operations? It was established in 2010. We’ve made a foray into the industry with a solid structure and knowledge although it’s a new company
On our operations, we do patterned flock printing on all kind of fabric, mainly upholstery as well as clothing fabric but now upholstery has a share of 80 percent in our production. Frankly, flock printing is a product the industry is afraid of. There were a lot of suppliers that weren’t enough in terms of quality. In recent years, customers faced some problems spalling and peeling. We did various researches on this kind of problems and managed seriously to sort out them. . Looking at the existing situation, I can say that we really made a significant progress because we boosted the sector that was turned away from. I think the main reason is that we attach great importance to quality. Q - What is the main reason that the textile sector choose you?
We are the best in our business. I think there are just two companies on flock printing in sense of quality in Turkey and we are one of them. I can say, the reason is price, quality and especially delivery on time. Q - Are demand just coming from domestic market? Do you work with foreign companies abroad? Yes, we have some foreigner customers but we work mainly with Turkish companies because of the contract manufacturing. All of fabrics that we used and made flock printing on have been sending abroad. Our customers export them to Russia, Ukraine, Iran, Iraq, Libya, Tunisia, Algeria and a lot of countries. We have no direct sales abroad but they export our products.
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Erdinç SERT
Mustafa YAĞAR
DOSTLAR TEKSTİL INTERVIEW Q - Do you think that the sector's market share will increase after this stage? Speculations say that flock printing was good just 1-2 years but then the sector is stopped but I don't believe that. As long as you make quality production and make a world of difference, I think it will continue... We, as a company, are going very well, there is no any trouble. If we maintain this quality in coming years, I don't think there will be any problem.
K C O Q - Will we see widely flock products in Evteks Istanbul this year? Of course, the most of our customers will exhibit them on their booths. We have already started to work with many company demanding different designs. Q - Do you think to participate in the fair?
We, as a company, don't think it because we don't manufacture. But I want to add that our customers' stands will be there, so our products will be exhibited in the fair. If we participate in exhibition, it frustrates our customers, but of course we attend always the exhibition as visitor. Q - Do you visit foreign fairs or will you...?
Now we can't attend but we want to attend fairs such us Heimtextil, MooD in accordance with demand. We think it'll benefit us. Q - Do you have an R&D department?
We do a standard job because we make contract manufacturing. There are always R&D works. We are working always within today. Previously washing was a problem for us but we solved it. Now we work on cologne and have a serious success about it. Before, when cologne poured out, a flock was poured with a tab, now there is no any pouring with even fifteen tabs. These are all R&D studies.
Murat TOPUZOĞULLARI
Q - We witness that Dostlar Textile made a really serious progress over three years. Could you tell us your targets? We are growth-oriented company. Customers request us, so we think always over them; research what we can do for customers. When they are achieved, they bring with it success. Recently we purchased a ram, our efforts relating it are also continuing. We will make finish and flip processes and filling material from the outside. If we get any demand, we will use our all opportunities to meet the demand.
Question "How can we increase quality" gains a new answer everyday in our company. We continue R&D works.
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NEWS
WIND
TIMELESS COLLECTION
SPICE
Spice is a timeless collection of sophisticated linen fabrics. The combination of the medallion embroidery, ginger and the elegant prints are naturally complementary to create elegant and fresh interiors. Spice is softly but surely combining fresh colours in perfect harmony.
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TIMELESS COLLECTION
MINERAL Mineral is composed of three beautiful articles combining a nice vegetal print design and two unique linens. The intrinsic beauty of these three natural materials is present: the two linen cloths with special finish and the lightness of the cotton print. These three sophisticated articles are perfect to create a natural and stylish interior.
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TIMELESS COLLECTION
LONDON
London is a traditional collection with a contemporary look trough its colouring. Inspired by the different styles in this magnificent city the London collection is composed of a timeless stripe, completed with a damask and a traditional vibrant flower.
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TIMELESS COLLECTION
PARK
Park is a collection composed of natural fabrics in rich and fresh tones. Oak, a nice strong upholstery fabric, is completed with a timeless stripe and a spectacular embroidery. High quality and sumptuous natural materials are combined with strong colours and exquisite taste in this collection.
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TIMELESS COLLECTION
LUXURY
Luxury is an assortment of exquisite silks made of high class materials. Luxury dresses your interior with flair and elegance. This collection is characterized by a plenitude of details, creativity and materials.
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TIMELESS COLLECTION
RAINBOW
Rainbow is a collection with a young character exploring rich tones and exciting new patterns. Violeta is an embroidery on a cotton base. The base of Amarello is cotton on which knots in multi colours are hand attached. The collection is completed with Bianco, a room high transparant.
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TIMELESS COLLECTION
FOREST Collection Forest is an combination of small width fabrics and one room high linen print. The natural play of colours in the forest prevails in a nice elegant way in this group and is completed by a couple of fresh colours. On the plain polyester Cedar a very subtle embroidery is made with a linen yarn which creates an elegant contrast between the ground an the linen yarn.
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FOCUS HEIMTEXTIL
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PRESTIGIOUS TEXTILES
Blossom
Fresh, imaginative and eclectic, this portfolio channels the very latest in dĂŠcor trends, taking soft furnishings and wallcoverings into inspired new directions.
Blossom cotton prints comprise timeless painted florals partnered by contemporary stripes and watercolour coordinates. Suitable for curtains, blinds or accessories, the collection comes alive through luscious shades of Geranium, Cassis, Peony, Mimosa, Indigo and Ruby.
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PRESTIGIOUS TEXTILES
Clifton
Soft and subtle, Clifton is a selection of upholsteryweight striĂŠ designs presenting dainty interlocking ogees and a lustrous Jacobean-style floral damask alongside a versatile ribbed plain. An embroidered curlicue motif continues the theme across curtains and accessories.
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PRESTIGIOUS TEXTILES
Diva
Rather edgy, a bit contentious and yet somehow irresistible, Diva is a set of cotton prints strictly for those who dare to be different. Inspired by the popart movement and using iconic archive imagery, Diva develops via hot, highimpact colourways – once seen, never forgotten!
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PRESTIGIOUS TEXTILES
Emporium Featuring matched designs on opulent velvet and satin, Emporium is a gloriously tactile combination of luxurious textures for window dressing and dĂŠcor-enhancing accessories. Strong Jacobean leanings are tempered by Moorish influences, with lustrous plains completing the picture.
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PRESTIGIOUS TEXTILES
Life ‘Life imitates art’ said Oscar Wilde. Here, Life is a vibrant artwork collection, digitally printed on velvet, cotton/ linen and wallpaper. Themes include flowers, landscapes and nudes.
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PRESTIGIOUS TEXTILES
Zambezi A luxurious leathery gleam is reflected in the Zambezi collection of faux hides for upholstery and dĂŠcor accessories. A huge diversity of effects ranges from the super-smooth to the temptingly tactile, all in colourways covering earthy tones, lustrous metallics and statement shades.
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Trends
PHOTOGRAPHER: Ahmet KAYAER
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NEWS
VALLILA
FABRICS AND CURTAINS
Vallila's fabric and textile collection expands day by day. Vallila fabrics and curtains Vallila’s designs are printed on a cotton polyester blend that works well as a curtain and cushion material. The weight of the fabric ensures that the curtains hang well and the textile products made of the fabric provide the needed look and durability.
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VALLILA
NEWS
• Vallila Basic Quality (83% cotton, 17% polyester) Vallila’s curtains are fully ready-made and only require to be ironed before hanging. They come with an ironing strip that allows an easy hemming if the length is desired to be shortened. The curtain can be aired outside if desired. Other fabric qualities • Vallila Elegance Quality (61% viscose, 39% polyester. The Elegance quality has the look and feel of raw silk, still being as easy to care as the Basic quality. • Polyester (100% polyester) Polyester is well suited either as a black out fabric or lighter fabric that lets light shine though. Woven jacquard fabrics are also manufactured of this versatile quality.
• Classic Quality (95% polyester, 5% cotton) All burn-out fabrics are created of this material. • Linen Blend Quality (95% polyester, 5% linen) Linen gives a natural look and feel to this quality. • Acrylic coated fabrics (100% cotton, acrylic coating) Acrylic coated fabrics are being produced of 100% cotton, a cotton-polyester blend or cotton-polyester-linen blend. These fabrics are well suited to be used as table cloths that can be cleaned easily by just wiping the surface. • Coated fabric (100% vinyl) 140 wide classic coated vinyl fabric is being produced in a few designs • Shower curtain fabric (100% polyester, coated to be water repellent) Vallila’s shower curtains are made of soft, polyester fabric that has been treated to be water repellent. They do not require a lining. The shower curtain comes with the rings. The Collection is renewed twice a year. Product assortment and availability varies among authorized resellers.
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VALLILA
INTERIOR ACCESSORIES
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VALLILA NEWS Cushion covers Vallila Collection includes decorative cushion covers in two stock sizes, a smaller sofa cushion and a larger floor cushion. Each cushion cover is unique as the patterns are not centered. • Small cushion cover 43 x 43 cm • Large cushion cover 60 cm x 80 cm Window valances Vallila’s valances are fresh and well suited for the kicthen or to one’s summer house. • Valance standard size 60 x 250 cm Kitchen textiles Vallila’s durable, chef approved kicthen textiles are 100% cotton. The collection renews twice a year and includes the following products : • Tea Towel, 50 x 70 cm, 100% cotton • Apron 82 x 84 cm , 100% cotton • Oven mitt 18 x 35 cm 100 % cotton • Pot holder, 20 x 20 cm 100% cotton • Bread basket, 100% cotton All products are recommended to be washed at 40C degrees. They can be ironed (two points). Do not tumble dry or bleach. Napkins Vallila’s bold designs can be found also in napkins. They are manufactured by Duni Oy and their designs coordinate with Vallila’s textile collection.
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VALLILA
VALLILA HOME DECOR
tions set by European Union for screen printed fabrics. Vallila’s headquarter , including its large Showroom and Design Studio, has been located in the same, now historical, industrial building since 1939. The headquarter is located in a part of town called Vallila in Helsinki. Originally the name carried a name Vallila Silkkitehdas (Vallila Silk Factory). Later the name was changed to Vallila Interior. Design is an ongoing process at Vallila, our Design Studio buzzes activity every day of the year in order to ensure that Vallila continues being a front runner in the field of textile design. 90
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Vallila’s journey to become a renowned Finnish textile brand started 1967 when the company began to design print fabrics. The most famous Vallila fabrics in the 70s where Howard Smith’s prints; Makeba is one of them and it’s still in production. The large prints of Smith where a success and laid the foundation for the large, bold prints Vallila is still known for! In the 80s, Vallila began to provide interior design and build services to companies and individuals. Vallila is the representative of many well-known design brands in Finland and continues to offer those products as part of its design and build service or alone. Vallila’s own design, Vallila Collection, is spearheaded by Rudolf Berner and his daughter Anne Berner. Finnish Design form Helsinki Vallila Collection has been renewed and developed over the years. A new Collection is launched twice a year; for the spring-summer and the fall-winter seasons. At Vallila, we have four in-house designers, fully employed by Vallila: Tanja Orsjoki, Matleena Issakainen,Riina Kuikka and Saara Eklund. We also regularly collaborate with other artist and designers to create new, fresh designs. All Vallila’s fabrics comply with the rules and regula-
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