Why choose Fall Line? If anyone is planning eagerly for the next opportunity to get out on the snow, it’s Fall Line’s audience. We’ve been in touch with them regularly through the past ‘season’ and their enthusiasm is undimmed. Our subscriptions stayed rock solid despite offering a lot less over the past winter – just two printed issues and two unique digital versions. All our issues are now available digitally, and key content goes up online alongside web-only stories. But it’s clear what our readers want – a printed magazine. They’ve stuck with us in the knowledge that we’re committed to delivering the perfect package of edited excellence that is a magazine. The trust delivered by THE magazine brand in snowsports media means readers can sink into a world of skiing which surprises, amazes and informs. And you can be a part of it. So there will be five printed issues this season with plenty of ‘how to get back in the groove’ details, along with info, images, ideas and icons to titillate the senses. Come spring, we’re covering summer in the mountains. We know our readers and customers are committed to active lives and live just as vigorously in the world of hiking, cycling, camping, running and summer alpine travel. So we’re landing just before Easter with a summer’s worth of inspiration, plus a bit of next winter planning to keep the sliding alive. Our long-awaited website refresh has finally been kissed off – it upgrades the site to give greater wow factor and reflect the magazine. It’s also a lot more integrated and has some elegant functionality to link stories to products. Look out for upcoming communication with the opportunities that it’s bringing. Here’s to a revitalised run up to a real winter season. Dickie, Publisher, Fall Line
WHAT WE DO
We are the only 100% actively bought independent ski magazine, available on the newsstand and by subscription. We are the voice of experience with 30 years on the newsstand. Our key editorial staff are based in the Alps and Scotland with contacts, gear testing and story opportunities right on their doorstep. Our articles are original, compelling and often quirky, written by industry insiders, pro skiers, mountain guides and trusted regular contributors from the UK, Europe, North America and beyond.
Our readers engage with Fall Line Skiing all year round via our lively digital channels. We give them their winter sports fix and keep them informed at fall-line.co.uk, through our regular newsletter and via our social media channels, 12 months of the year.
best skis, interviews with industry insiders and in-depth kit analysis.
Whether you’re into resort ripping, freeride stash hunting or remote wilderness exploring, our bumper annual Gear Guide (on sale 11 November 2021) is the ski geek’s bible. It features equipment, clothing and accessories hand-picked by our expert team, reviews of the season’s
Our surveys are thorough, long running and give great insight into UK snow sports enthusiasts. We’re into our 17th year of questioning the skiing public and their feedback helps shape the way we communicate - see later for more survey feedback.
We are the staunchest allies of ‘Own your kit. Buy it in the UK’. We always emphasise the importance of a robust UK industry and we never advocate online discounters.
Fall Line Skiing – Media Pack 2021/2022 Page 3
