Who will you reach? ❅❅ 8,600 magazines bought every month during the ski season, with an average 21,500 readership of each issue. ❅❅ 78% of Fall Line readers take two or more ski trips each season. ❅❅ 38% of Fall Line readers take three or more trips each season. ❅❅ 29% of Fall Line readers ski for more than three weeks each season. ❅❅ They visit UK retailers where our technically minded readership seek out and buy the latest gear. ❅❅ They have a lot of kit – almost all have one or more pairs of boots and over 80% have at least one pair of skis. They also have dedicated ski packs, tend to wear layered clothing and helmets, and over 50% have tried ski touring. ❅❅ They’re actively looking for new places to ski, and they have the money to make it happen. ❅❅ They travel to North America, Japan and alternative destinations more than average: 25% of our audience invest in long-distance travel compared with 10% of all skiers. ❅❅ They book ski trips for friends and family, and crucially, they want to inspire others to ski! ❅❅ 30% of our readers lead a group of six or more. They influence gear purchase and trip choice, giving us a wide reach of influence. ❅❅ They go to UK slopes and events. ❅❅ They engage with Fall Line magazine through autumn, winter and spring – our on-sale dates for 21/22 run from October 21 to April 22. ❅❅ They love the magazine. When asked if they’d prefer digital issues or just a website, over 90% replied that they wanted to continue getting a magazine.
The most enthusiastic skiers look to Fall Line for guidance on what to buy, where to go and what’s new in the snowsports world. For our clients targeting those types of skiers, Fall Line has a special voice. JAMES GAMBRILL, MD, EXPEDIENT MARKETING/LISTEX Fall Line Skiing – Media Pack 2021/2022 Page 5
