ONEE.EARTH

The project

The purpose of this project was to understand if by creating a fabric with fibres that are recycled, organic, and certified Cradle-Cradle Gold standard Onee.Earth would be able to create a fully biodegradable underwear range.

Where

The Lab E20, FASH REV Earth Day Collective PopUp: Local high street hub for the pop-up store.

Target audience

The Lab E20 Event: Industry figures and press.

FASH REV Earth Day Collective Pop-Up: Cold customers and end consumers.

Format

B2B showcase event with an evening panel discussion. And FASH REV Earth Day Collective Pop-Up: Sustainable and ethical brands pop-up store with workshops and partner facilitators.

How did it go?

Fashion Revolution Open Studio Showroom: Onee.Earth had the opportunity to speak on an evening panel and engage with industry experts and leaders. Connections were made, but no immediate partnerships or collaborations emerged. The pop-up store allowed for revenue generation and meaningful interactions with customers. The curated store experience showcased a selection of sustainable and ethical brands. It also led to conversations and potential future opportunities for collaborations, including with sustainable London store 69b.

Learnings

Utilising the budget for a pop-up store during Fashion Revolution Week was a successful strategy, allowing for revenue generation and a strong brand message delivery. Participating in events with different target audiences provided valuable insights and networking opportunities. Clear point-ofsale information, displays of materials, and demonstrations of dissolvable packaging solutions effectively communicated the environmental impact and circularity message of the Onee.Earth project. The events led to connections with industry professionals and potential partnerships for future collaborations. Revenue generation is an important consideration when investing in physical retail spaces like pop-up stores.

Website www.onee.earth/password