BIRDSONG

The project

A completely recycled garment and home repair kit line, generated with citizens’ very own fabric waste, allowing them to contribute directly to the circular economy. Birdson’s aim was to bring the innovative and ground-breaking services of Renewcell to the UK fashion industry.

Where Birdsong studio, London

Target audience

Industry professionals, designers, businesses, students, and social enterprise brands.

Format

Open Day/Launch Event/ workshop

How did it go?

A great turn out –48 individuals, including representatives from UAL, Different Kind, Alexander McQueen, Mother London, independent artists, and creatives. There was a workshop around alteration and mending of old clothes, upcycling old t-shirts with new prints, panel discussion on responsible manufacturing and the future of the fashion industry.

Learnings

The event successfully engaged the target audience, with positive feedback and social media sharing. It was an opportunity to educate attendees about circularity, upcycling, and responsible manufacturing in the fashion industry. A good opportunity for networking and bridging the gap between makers and customers. The introduction of scannable QR code labels enabled tracing the journey of products, promoting transparency in the supply chain.

Website www.birdsong.london