Video

For some of the SMEs, particularly where there was a system or service involved, producing a video which can be used by the brand to promote and explain their work to their own customers as well as to partners and clients, is a very effective way to communicate.

Investing in a short video, either a how-to, a documentary or an instructional video means you have more opportunities to show what you do and greater control over the message you are promoting.

For Small but Perfect, Fashion Revolution Open Studio was able to promote videos as reels on Instagram, as well as publishing them to the Fashion Revolution Open Studio playlist on Fashion Revolution’s YouTube channel. This allows a global audience to have access to the project.

Videos can also take the form of recorded online conversations and webinars. Atlas of Sustainable Colours by VIenna Textile Lab, Julia Kaleta and Martina Spetlova hosted a webinar Colourosity during Fashion Revolution Week which was also live streamed at the Lab E20 and on YouTube where it can be rewatched or viewed after the event as a useful resource. The webinar was an opportunity to really discuss and explain in depth each partner’s input in the project, the background and the applications of some of the projects mapped.

Videos were made by several of the SMEs and can be seen on their social channels as well as @fashionrevolutionopenstudio Instagram and Fashion Open Studio YouTube playlist on the Fashion Revolution YouTube channel