SOLOSTUECKE

The project

As part of the SBP program, the Solostuecke and Restorecs consortium produced a whitepaper titled “Small but Perfect: how small local brands can unlock global circular fashion.” It was published and launched in May 2023. Additionally, as part of the SBP program, circular fashion brand Studio AMA created two physical prototypes. These prototypes were featured on the AMA website

Where

202030 – The Berlin Summit in Berlin, January 2023 + online campaign May 23

Target audience small sustainable brands, around 200 attendees over two days. The target audience for the online campaign was EU-based designers and policy-makers.

What

Svenja Bickert-Appleby was a speaker at the “Future of Recommerce” discussion panel at 202030 – The Berlin Fashion Summit. She explained that the focus of the project is guiding the industry towards a new normal where material is not to be disposed of but reused in a smart way that also makes financial sense. Solostuecke aims to inspire, shift perspectives and influence imagination and actions taken in the industry. Svenja talked about the possibilities she sees in a glocal economy, (local solutions used globally) linking it to geopolitical issues worldwide. One of the consortium partners Studio AMA specialises in local social production and by showcasing their work they are demonstrating the social sustainability values of the project. They partner with local inclusive sheltered workspaces to scale production. As a follow up, Solostuecke created a digital campaign using LinkedIn and social media to show the end results of the R&D phase in May with a new landing page on the website, an explainer video, the photoshoot and prototypes and making the whitepaper available for downloading. A pair of deconstructed children’s jeans was used to demonstrate circular design. By not hiding the origins of the materials, the original, recognizable codes of the materials’ original purpose kept the “readability” of the piece. This adds a symbolic layer. The pieces become conversation starters to show what circularity can be.

How did it go?

There have been small labels offering Circular Flow to sell deadstock fabric or were sourcing from Circular Flow. As the bubble of sustainable fashion brands is really small, it’s hard to determine if those activities happened because of the showcasing or previous connections.

Learnings

Still waiting to see the full outcome in terms of partnerships, but the campaign clearly communicates the way the partnership is set and the benefits of it.

Website www.solostuecke.de