PALANTA

The project

Palanta’s fashion rental software contributes to environmental sustainability in several ways. Firstly, it extends clothing lifespan by promoting garment rental, reducing the demand for fast fashion and increasing clothing utilisation. Secondly, it minimises textile waste by facilitating the sharing and reuse of fashion items, reducing the need for new production and decreasing waste in landfills. Thirdly, it supports the transition to a circular economy by enabling the rental of clothes and encouraging a culture of sharing. Additionally, it helps lower the carbon footprint associated with fashion production and logistics. Ultimately, by promoting conscious consumption, our rental software encourages sustainable fashion choices.

Where

Modefabriek 2023 Jan in Amsterdam, specifically in the Sustainable Stop section. a central place for sustainable brands and designers, with the aim of making sustainable entrepreneurship in fashion more accessible. The seven Modefabriek values (compiled with RethinkRebels) that you will find on The Sustainable Stop are: Ambitious, Transparent, Eco-Friendly, Circular, Good Working Conditions, Sustainable Materials, and Giving Back to Local Communities.

Target audience

Buyers, press, stakeholders, and academia attending Modefabriek, the largest fashion trade event in the Benelux region.

Format

Palanta had a booth at the Sustainable Stop showcasing their clothes and collaborated with a stylist to attract attention. They also organised an educational documentary screening and styling as part of their contribution to the event. The documentary, titled “SOW & GROW”, aimed to educate women about building a sustainable wardrobe and a sustainable life.

How did it go?

Palanta’s showcasing event at Modefabriek was successful in terms of their B2B solutions. While their B2C memberships were still in early development, they received significant interest and formed collaborations with brands such as Tess van Zalinge, el Residu, and multiple stylists and photographers. They also established partnerships with Condour Solutions and &ONWARDS for Palanta’s B2B solution. Attendees at Modefabriek expressed a strong interest in Palanta’s sustainable rental services and their approach to circular fashion.

Learnings

Palanta discovered that Modefabriek might not be the ideal platform for promoting their B2C memberships, but it proved fruitful for their B2B solutions. They found that their educational initiatives, such as the documentary screening and styling, resonated well with the audience. The positive feedback emphasised the importance of building a sustainable wardrobe and demonstrated the value of Palanta’s educational content. Additionally, the collaborations and partnerships formed during the event highlighted the potential for growth and expansion in the B2B sector.

Website www.palanta.co