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TIME TO SHARE Where

GREENSTYLE x E-XPO 5020 Trade, Salzburg, Austria

Target audience

The target audience of the showcase event included families, grandparents, and young couples interested in sustainable living and baby fashion.

Format

CORACircle presented their rental service for baby clothes at their booth during the GREENSTYLE x E-XPO 5020 Trade in Salzburg. They showcased their products and explained the results of their research and development (R&D). They allowed attendees to see and touch the products, demonstrating their quality and conducting washing and wearing tests.

How did it go?

Baby Clothes Sharing With Cora

The project

CORACircle is a rental subscription for baby wear. They are showing that baby clothing doesn’t have to end its life after the baby outgrows it but can be passed from family to family. A garment that is usually used for a few months can thus be used for years and have a much longer and more effective usefulness. The rental method therefore represents a circularity technique, which they believe to be particularly sustainable in baby clothes, if through their production innovations they can maintain the quality of the garment over time.

The event generated positive feedback, and many attendees expressed interest in the rental model. The showcasing event helped raise awareness about the option of renting baby clothes instead of buying them. CORACircle interacted with around 100 people and collected 60 new contacts for their newsletters. The communication efforts during the event period resulted in increased website traffic, with a 53% increase in overall traffic and 95% of the users being new users. Although there were no new direct followers during the event, the social media reach and engagement were higher compared to the previous period.

Learnings

The main goal of the showcasing event was to raise awareness about baby fashion rental models and change consumer perceptions. CORACircle focused on reaching the right audience and used word-of-mouth marketing through local networks. Collaborating with midwives allowed them to directly present the project, highlight the environmental impact of circularity, showcase the durability of the products, and connect with potential customers. The showcasing event emphasised the environmental benefits of renting baby clothes and reducing waste. CORACircle highlighted their certifications (GOTS, FairWear, Ökotex) to showcase their commitment to fair production practices. They also informed the public about their nitiative to donate 2% of each subscription’s proceeds to International Plan Italia, a nonprofit organization focused on children’s education and building schools. The event helped CORACircle make progress in their mission to promote circularity and sustainable practices in baby fashion. They received positive feedback, gained new contacts, and expanded their reach beyond Italy.

Website www.coracircle.corahappywear.com