SICA

The project

Designing and developing the Intellectual Property Strategy for SICA and Trademark. SICA creates zero-waste patterns with discarded textiles in their original colours, thus using fewer resources and contributing to reducing waste and pollution. SICA’s products are functional, long lasting, high quality by design- that encourages a conscious consumption pattern. Their upcycling method minimises the impact of the textile industry by the amount of tons of repurposed textiles waste from the environment. SICA’s processes contribute to no use of dying and chemical processes, no use of water and low use of electrical energy. With the recent trademark and Policy in place SICA aims to set a framework for replicability of circularity.

Where

202030 – The Berlin Fashion Summit (BARCAMP section) Alliances for Cultural Sustainability (Hybrid event with offline and online components)

Target audience

202030 – The Berlin Fashion Summit: Fashion and sustainability professionals in Europe. Alliances for Cultural Sustainability: Local business partners, team members, customers, and Berlin communities

Format

202030 – The Berlin Fashion Summit: Discussion group led by Simone Simonato, the lead partner representative of SICA. Alliances for Cultural Sustainability: Talks, upcycling weaving workshop, and film screenings

How did it go?

202030 – The Berlin Fashion Summit: Approximately 50 attendees, with 5 participants in the Cultural Sustainability topic. Alliances for Cultural Sustainability: 10 attendees out of 19 registered participants. Intimate and deep engagement, potential business partner connections, increased consciousness, sense of ritual and exchange, acquisition of new skills.

Learnings

– Showcasing events provide opportunities for intimate engagement, potential business partnerships, and increased brand visibility – Consciousness-raising talks and experiential workshops can foster a sense of ritual, skill acquisition, and behaviour change – Communicating sustainability aspects through content and experiences helps build a deeper understanding and connection with the audience

– Collaborations and partnerships expand market reach and strengthen relationships with local partners

Overall, the showcasing events helped SICA strengthen relationships, raise awareness about cultural sustainability, and explore potential collaborations within the European market.

The project