PALOMA WOOL

The project

Care instructions for Paloma website and short video showing the brand’s commitment to circularity.

Where

Office premises (Internal event)

Target audience internal team members

Format

Internal workshops focusing on the pillars of the care department of the office. Video presentation showcasing the development of the website, newsletters, and images from the last fashion show. Visual representation of information to be available on the website, including specific emails received after purchasing special items that require specific care.

How did it go?

Limited to internal team members. Alignment and engagement of the team towards the care department pillars. Video effectively presents upcoming information on the website and demonstrates the concrete caring process for special items.

Learnings

Internal showcasing events help align the team and create a shared understanding of the care department’s goals. Visual presentations, such as videos, are effective in conveying information and generating excitement about upcoming developments. Clear communication channels, such as newsletters and posts, are essential for sharing new information with team members and customers after the website launch. Once the website is launched, it will be important to effectively communicate all the new information through newsletters and social media posts. The internal showcasing event successfully engaged the team and showcased the developments in the care department, setting the stage for a successful launch and ongoing communication.

Website www.palomawool.com