PRELOVED BY STUDIO SARMITE X ROUA ATELIER

Where

Dutch Design Week (October 22-30th, 2022), Eindhoven, Netherlands; Material District (March 8-10th, 2023), Utrecht, Netherlands; Fashion Revolution Open Studio Showroom, The Lab E20 (April 26-27th), London, UK

Target audience

Designers (fashion, interior, product), architects, press, and companies seeking new materials.

Format

Showcase events featuring the collaborative works of Studio Sarmite and Roua Atelier.

How did it go?

– Dutch Design Week: 355,000 visitors

– Estimate 100 visitors over the two days

– Material District: No attendance data available

– The Lab E20: Around 100 attendees over two days

Learnings

The project

The development of a textile that makes 100% use of recycled/discarded and unfit fibres as well as natural dye materials and pigments. Textile leftovers are dissolved and repurposed. This is the case both for fibres and also the colour. The dyeing is combined with the making of bioplastic so there is zero waste. They use recycled mordants within the dyeing process such as iron and wine waste. Once applied to products such as the prototype bag by Been, PreLoved garments can be discarded in textile waste bins, after they enter the textile recycling cycle over and over again.

There was positive feedback from attendees regarding the concept, materials, colours, and overall aesthetics. They received collaboration requests and inquiries about product availability for sale. Requests to include material samples in a material library. They also had invitations to participate in additional exhibitions, such as the Sustainable Angle’s “Future Fabrics Expo” and Munich Fabric Start. The showcase events provided a platform for Preloved by Studio Sarmite x Roua Atelier to engage with their target audience, receive positive feedback, and explore new opportunities for collaborations and partnerships.