TIZZ & TONIC

The project

Tizz & Tonic’s R&D project contributed to environmental sustainability through the development of biodegradable garments that offered exceptional stretchability to fit a range of sizes. By utilising biodegradable materials, they reduced the environmental impact associated with the production and disposal of conventional garments. Their focus on stretchability ensured that a single garment could accommodate various body sizes, reducing the need for multiple garments and minimising waste and overproduction. This innovative approach promoted conscious consumption and encompassed the end-of-life usage of this particular type of garment (underwear), which had been challenging to address using other methodologies of circular product design.

Where

Berlin Fashion Week, Lingerie trade show, Paris

Target audience

Berlin: German market. Paris: Underwear and lingerie buyers

Format Trade shows

How did it go?

Berlin: Over 500 brands participated. Positive feedback overall, but initial challenges due to being a new attendee with a new product. There was a slower pace due to the economic downturn. Paris: Around 300 exhibitors and over 13,000 visitors with positive feedback overall.

Learnings

Initial challenges in making a significant impact and establishing relationships as a new attendee. Conversations with attendees highlighted eco-friendly aspects of products, circularity, and reduced environmental impact. Posters strategically placed at the show booth conveyed an environmental sustainability message. We emphasised fair and ethical working conditions throughout the supply chain and had detailed discussions about materials, production processes, and responsible consumption. In terms of partnerships and connections it was disappointing. They did not achieve their desired outcomes in terms of partnerships, stockists, opportunities, or new business connections. We had a disappointing experience at the PREMIUM Berlin trade show, with marginalised positioning and presence in the furthest back corner of the hall and incorrect information in promotional materials. It was a good experience in terms of presentation, but not one to repeat in the foreseeable future.

Website www.tizzandtonic.com