NIL TEXTILE

The project

Nil Textile developed several material ranges of circular fabrics during the R&D phase of the project. The project partner, NOSENE used NILPLA® and NILCOTT® materials in their collection to promote the innovative and unique NILPLA® fabric, which had the lowest environmental impacts compared to all conventional materials on the market. They also introduced the more familiar and accessible option of NILCOTT® to customers. Both fabrics had lower environmental impacts compared to their conventional alternatives, with potential savings of up to 76% CO2eq emissions and 98% water. Moreover, all products could be returned by customers for molecular recycling once they were worn out. To ensure proper communication of the return and recycling scheme, NIL Circular System, to customers, NOSENE signed an agreement to emphasise the lower environmental impact of all the materials and encourage customers to participate in the return and recycling process and to maximise the percentage of returned items.

Where PREMIUM SEEK, Berlin

Target audience

B2B brands, responsible emerging brands in casualwear, sports, and athleisure segment and other brands exhibiting at Premium Seek.

Format

Trade show. Nil Textile showed their full production range of fabrics, recollection system, and molecular recycling technology and highlighted negative impacts of the textile industry on the environment.

How did it go?

Opportunity used to visit other exhibitors, pitch circular solutions, andarrange meetings during or after the trade fair. The booth placement in the PREMIUM section wasn’t optimal as all sustainable brands were in the SEEK section. There were more than 400 individual visitors at the stand, including brand representatives, retailers, students, and investors. Nil Textile gathered 76 leads and are in close touch with 10 prospects regarding the production of their first circular collection. Attendees were impressed with the solution and quality of circular products. The fully circular system was viewed as a novelty, offering a new perspective on emissions, water consumption, and waste production. Through the show, NilTextile met the founder of Natural Fibre Welding (NFW) and a representative of a VC that secured funding for NFW. A collaboration between them was initiated and discussions regarding potential investment in Nil Textile. The solution wasperceived with excitement and works as a unique selling proposition for conscious brands.

Learnings

Check out booth placement optimization for future events. They developed a strong focus on B2B brand building, consistent communication, and storytelling. They were empowering and encouraging brands to participate in the circular system.

Website www.niltextile.com