WELCOME
Hello, Laura Chafin! Your final visual identity for your Amira brand has arrived. Here are all the versions of the logo, along with the brand positioning, color palette and typography, rules of use and links to access the materials, hope you like it ;)
design by: Fernanda Kuntz 2023 | São PauloSUMMARY
brandessence
moodboard
visualidentity
•creativeprocess
•logofinal
•logoversions
•colorpalette
•typographypalette
•pattern+supportelements
•monochromaticversions
•constructiongrid
•protectionarea
branddevelopments
•mockups
•completestationery
•deliverykit
•jewelrycatalog
•website
BRANDBOOK | AMIRA 06
BRANDESSENCE
NAMING
BRANDBOOK | AMIRA 08
AMIRA
naming means "commander","princess"or"topofthetree" thisnameisthefeminineversionofAmir,which means "commander","prince",inArabicor"topofthe tree","topofthetree",inHebrew itisapopularnameincountriessuchasEngland andtheUnitedStates.
BRANDBOOK | AMIRA 09
concept
Elegance AMIRA jewelry is created with a refined sense of aesthetics. Each piece is carefully designed to convey timeless sophistication, combining contemporary design with classic details. The brand believes that true elegance lies in simplicity, balance and harmony of shapes creating jewels that transcend passing trends.
Exclusivity AMIRA seeks to offer a unique and exclusive experience to its customers Each jewel is conceived as a unique work of art, using precious materials and high quality gemstones. The brand values the individuality and personality of each woman providing exclusive pieces that make them stand out and feel unique.
Elegance: AMIRA jewelry is created with a refined se of aesthetics. Each piece is carefully designed to con timeless sophistication, combining contemporary des with classic details The brand believes that t elegance lies in simplicity, balance and harmony shapes, creating jewels that transcend passing trends
Authenticity: AMIRA celebrates the authenticity of its customers. She believes that each piece of jewelry should tell a story and reflect the essence of the woman who wears it. The brand values personal expression and encourages its customers to find pieces that resonate with their own identity and style. AMIRA jewelry is a symbol of authenticity self-love and celebration of femininity.
BRANDBOOK | AMIRA 10
BRANDBOOK | AMIRA 11
TONEOFVOICE
BRANDBOOK | AMIRA 12
ThetoneofvoiceofthejewelrybrandAMIRAiselegant,sophisticated andauthentic.Herjewelryiscreatedwitharefinedaestheticsense, combiningcontemporarydesignwithclassicdetailstoconveya timelesssophistication.Thebrandvaluesexclusivity,conceivingeach jewelasauniqueworkofart,usingpreciousmaterialsandhigh qualitygems.Authenticityiscelebrated,encouragingcustomersto expresstheirownidentityandstylethroughthepieces,which symbolizeself-loveandthecelebrationoffemininity.
BRANDBOOK | AMIRA 13
MOODBOARD
BRANDBOOK | AMIRA 14
jewelry embodies elegance through carefully designed pieces that combine contemporary flair with timeless sophistication transcending trends
it offers exclusivity with unique, high-quality gemstone creations that celebrate individuality, helping women stand out
the brand's authenticity shines as it encourages personal expression, enabling each piece to reflect the wearers essence symbolizing selflove and femininity celebration
M DOO B O ARD AMI R A
BRANDBOOK | AMIRA 15
MOODBOARDAMIRA
BRANDBOOK | AMIRA 18
VISUALIDENTITY
CREATIVEPROCESS
BRANDBOOK | AMIRA 20
AMIRA > > > AMIRA BRANDBOOK | AMIRA 21
LOGOFINAL BRANDBOOK | AMIRA 22
BRANDBOOK | AMIRA 23
LOGOVERSIONS
BRANDBOOK | AMIRA 24
BRANDBOOK | AMIRA 25
COLORPALETTE
BRANDBOOK | AMIRA 26
BRANDBOOK | AMIRA 27 C=25% M=20% Y=20% K=0% R=195 G=195 B=195 #C4C4C4 Platinum® C=10% M=10% Y=10% K=0% R=234 G=228 B=221 #E9E4DE Velvet Sand® C=50% M=45% Y=45% K=5% R=132 G=130 B=128 #848181 Hazy Elegance® C=20% M=30% Y=50% K=0% R=211 G=174 B=137 #D2AF88 Golden Ash® C=65% M=55% Y=55% K=35% R=80 G=80 B=80 #505050 Silver Mist® C=10% M=35% Y=100% K=0% R=229 G=165 B=32 #E6A51E Gold Piece® C=70% M=65% Y=65% K=70% R=34 G=34 B=34 #222222 Dark Infinity® C=30% M=50% Y=70% K=10% R=168 G=122 B=90 #A87A59 Antique Gold®
TYPOGRAPHYPALETTE
BRANDBOOK | AMIRA 28
fortitles
Gallient
abcdefghijklmnopqrstuvwyxz
ABCDEFGHIJKLMNOPQRSTUVWYXZ
1234567890!@#$%ˆ&*()
secondaryfontfortitles
fortexts
secondaryfontfortexts
ALTA 1234567890!@#$%ˆ&*()
ABCDEFGHIJKLMNOPQRSTUVWYXZ
PoppinsRegularandMedium
abcdefghijklmnopqrstuvwyxz
ABCDEFGHIJKLMNOPQRSTUVWYXZ
1234567890!@#$%ˆ&*()
UbuntuRegularandBold
abcdefghijklmnopqrstuvwyxz
ABCDEFGHIJKLMNOPQRSTUVWYXZ
1234567890!@#$%ˆ&*()
BRANDBOOK | AMIRA 29
PATTERN
BRANDBOOK | AMIRA 30
MONOCHROMATICVERSIONS PBPOSITIVE
BRANDBOOK | AMIRA 32
BRANDBOOK | AMIRA 33
MONOCHROMATICVERSIONS PBNEGATIVE
BRANDBOOK | AMIRA 34
BRANDBOOK | AMIRA 35
BRANDBOOK | AMIRA 40
BRANDDEVELOPMENTS
STOREFRONT
BRANDBOOK | AMIRA 50
COMPLETESTATIONERY
BRANDBOOK | AMIRA 60
FERNANDA KUNTZ
GRAPHIC DESIGNER
instagram: @kuntz.jpg
e-mail: contato@fernandakuntz.com
phone: +55 (11) 98257-6745
THANK YOU
links:
drivewithallfiles
notionwiththedates
brandbook:Amira(visualizationissuu)
design by: Fernanda Kuntz 2023 | São Paulo