ISSUE No. 04 DECEMBER 2011
SOL - SAVE OUR LIVES. A COMPREHENSIVE ROAD SAFETY STRATEGY FOR CENTRAL EUROPE
THE SOL eMAGAZINE The SOL eMAGAZINE is produced by the SOL consortium. All articles are written by the SOL partners. The responsibility for all contents and statements made lies with the authors. The eMagazine does not represent the opinion of the European Communities. The project „SOL – Save our Lives“ in the Central Europe Program www.central2013.eu is co-financed by the European Regional Development Fund (ERDF).
Find more about SOL on: www.sol-project.eu
Picture: FGM-AMOR
STRAT E G I E S A N D A C T I O N P L A N
DEAR READERS
A “Strategy for Road Safety” is very relevant
must, as far as possible, be evidence-based,
Welcome to the fourth issue of the SOL project
for all local communities. It must look for-
since “the better the data, the better the
eMagazine. Before this summer, Project Part-
ward and aim to stay relevant for a period of
strategy will be”.
ners carried on a transnational road safety as-
time – around 5 years is usual. The strategy
sessment on their regions:
The data analysis should be as quantitative
tion are most important. The strategy needs
With these data we have now elaborated strategies
as possible and identify the most important
to remember that any interventions must be
and Action Plans for our Communities, supported
risk factors, which then need to be consi-
acceptable to and preferably actively wanted
by all the relevant national, regional and local stake-
dered in terms of solutions and the cost of
by the local communities. Local media can
holders. These should be inspirational, motivating,
achieving the benefits.
be a vital stakeholder in getting local sup-
and will get local commitment for road safety im-
The aim of the strategy is to ensure, as far
port.
provements. In the current issue of the newsletter,
as possible, that the actions proposed are
With the Action Plans PPs can better define
you can also learn more about our Italian Lead part-
part of an optimised road safety interventi-
the content, timing and objectives of their pi-
ner ALOT, the Agency of East Lombardy for Trans-
on programme that gives the best value for
lot projects in each communities. The Action
port and Logistics, created in 2008 by the provinces
money. The strategy must be supported by
Plan set the Risk factor, the main measures
of Brescia, Bergamo, Cremona and Mantova for the
all the relevant stakeholders. It should be
to be carried out, the location and the stake-
improvement of mobility in their territories, and the
inspirational, motivating, and get local com-
holders involved by the pilot and finally the
Pilot Areas of Brescia and Mantova, located in the
mitment for road safety improvements. The
measuring instruments (KPI).
Eastern part of Lombardy Region.
attitudes and behaviours of the local popula-
Enjoy reading
Alberto Milotti Project Manager SOL
D e c e m b e r 2 0 1 1 ISSUE No. 04
Picture: carsharing.at
R OA D SAFETY AND MEDIA WORK
Thanks to recent efforts involv‑ ing the media, there is recogni‑ tion by the legislation that soci‑
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Road safety is all about people, their attitudes
changing attitudes is the media and it is often
and behaviours. Changing people’s attitudes and
the most underrated road safety measure. Good
behaviours is difficult, but it can be done. Our ob-
press coverage can raise awareness of the road
jective is to make people aware of the dangers
safety problems and energise local communities
and to act more responsibly. Our biggest ally in
to demand something be done about it.
One good example is Slovenia where the national
from stakeholders about high risk roads and pos-
SOL partner AMZS has established an active part-
sible solutions. Now EuroRAP recommendations
ety suffers tremendous losses
nership with the media. They work closely with
have been integrated into the national road safety
when such cases go unresolved
journalists on the national, regional and commu-
programme including very concrete improvement
for years, legislation has been
nity levels. Here they share a common objective
activities. In regards to SOL, the media has helped
changed and discussions are
– the prevention of road crash death and injury
to reach and involve more organisations and peo-
underway to bring court practic‑
in Slovenia. The role of the media partners is to
ple in community road safety efforts. With road
es inline with international good
communicate with the public and mobilise support
victims, the media has helped to mobilise public
practice.
for road safety, and they do this with enthusiasm.
support for reducing the amount of time required
Most recently they have extended this partnership
to resolve a case in the court system, in which a
to include cooperation on programmes such as
person was killed or seriously injured. Previously
EuroRAP, SOL and improving the efficiency of the
such cases often took 5-10 years to resolve. Af-
justice system with road victim organisations as
ter involving the media, the legislation recognised
Zavod Varna Pot. The results have been impressive.
that society suffers tremendous losses when such
In EuroRAP, the media partners shared messages
cases go unresolved for years.
MINIS T E R S O F H E A LT H A P P R OV E A CTION PLAN TO REDUC E T R A F F IC I N J U R I E S I N T H E USA Ministers of health of the Americas have ap-
cause of death to children aged 5 to 14 in the
proved a new plan of action on road safety de-
hemisphere and the second-leading cause of
signed to prevent traffic injuries, the leading
death for people aged 15 to 44.
The plan was approved during the 51st Directing
• Implement measures to reduce risk factors
Council meeting of the Pan American Health Or-
including speed; use of alcohol, drugs, and other
ganization (PAHO) this week. It calls on countries
psychoactive substances; and distractions.
to update legislation to address the principal
Recommended measures include speed limits,
risk factors of traffic injuries: excessive speed,
stipulations on the legally allowable blood alco-
alcohol consumption, and the use of seat belts,
hol levels for drivers, and bans on driving while
helmets, and child restraints. Other priority ac-
under the influence of psychoactive substances.
tions include promoting policies on public and
• Increase the use of protective equipment,
nonmotorised transportation, improving pre-
particularly helmets, seat belts, and child safety
hospital care services for the injured as well as
seats.
urban and road infrastructure, and encouraging
• Ensure the availability of organized and inte-
industry to adopt technical inspection systems
grated pre-hospital care services for victims of
for all vehicles in circulation to ensure compli-
road traffic injuries.
ance with safety standards.
• Improve the quality of data on road traffic in-
juries. Of these deaths, 39% oc‑
In the USA, 80% of road traffic victims are
cidents to provide better information on victims,
cur among pedestrians, cyclists,
males. Each year, traffic accidents cause some
crash determinants, environmental factors, and
and motorcyclists, while 47%
140,000 deaths and 5 million injuries. Of these
victim outcomes.
are motor vehicle occupants.
deaths, 39% occur among pedestrians, cyclists,
• Improve transit infrastructure to increase
and motorcyclists, while 47% are motor vehicle
safety for all users of urban roads and highways,
occupants. In addition to making victims and
particularly pedestrians, cyclists, and motorcy-
their families suffer, traffic crashes are a major
clists.
burden on health services and cause economic
• Create or strengthen a technical inspection
costs for society as a whole. Traffic injuries cost
system for all vehicles in circulation, including
the United States an estimated US$99 million
two- and three-wheel vehicles. At the same
THEandScost O LBrazil W Esome B SUS$10 I T E million an(2005)
In the USA, 80% of road traffic victims are males. Each year, traffic accidents cause some 140,000 deaths and 5 million in‑
time, encouraging industry to bring their safety
nually, representing about 1.2% of the country’s
standards into line with the recommendations of
gross domestic product.
Member States.
The PAHO road safety plan approved this week
PAHO was established in 1902 and works with
proposes a series of actions for countries to car-
all the countries of the Americas to improve the
ry out over the next five years, including:
health and quality of life of the people of the
• Appoint a government advisory committee or
Americas. It also serves as the Regional Office
other lead agency responsible for multisectoral
for the Americas of the World Health Organiza-
coordination of measures to promote road safe-
tion (WHO).
ty, with special focus on national plans for the Decade of Action for Road Safety (2011-2020).
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D e c e m b e r 2 0 1 1 ISSUE No. 04
Picture: FGM-AMOR
T H E S OL PROJECT PARTNERS: ALOT
One of ALOT’s primary objective is to develop new infrastructure and transport services and im‑
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ALOT, the Agency of East Lombardy for
the improvement of mobility at all. It has
Transport and Logistics, was founded in
been planned as a developer and manager
2008 by the provinces of Brescia, Bergamo,
of projects for sustainable mobility on a lo-
Cremona and Mantova for the promotion of
cal and European level, through skills and
local infrastructure, logistics and transport
knowledge transfer on a local, inter-regional
services in Eastern Lombardy as well as for
and transnational level.
One of ALOT’s primary objectives is to develop
campaigns in road safety activities as well as
new infrastructure and transport services and im-
the strengthening of relationships with the main
plement effective action plans,
plement effective action plans, through a dialogue
stakeholders in the process of road safety devel-
through a dialogue among Ad‑
among Administrations, industrial/transport com-
opment in East Lombardy.
ministrations, industrial/trans‑
panies and operators.
The main strategic functions are the development
port companies and operators.
The company focuses on the creation of a knowl-
of innovative technological and operative solutions
edge base for freight transport and local mobility
to promote the modal shift and the road traffic re-
and its aim is also to support and release the best
duction; the promotion and diffusion of logistics
initiatives in the field of mobility and transport, in
competences in the four provinces; the realisa-
order to create a real culture in the local produc-
tion of different international projects to achieve
tion area. Road safety is one of the areas of activ-
an increase of knowledge and doing something
ity of ALOT, with specific focus on safety in public
concrete in mobility, safety, environment protec-
transport and on heavy vehicles: main objectives
tion, and other topics connected to transports and
are the increase of the involvement of promotion
logistics.
THE S O L P I L OT A R E A S : B R E S C I A A ND MANTOVA The Province of Brescia, with a population of
in line with the EU 2010 Objective. In the case
1.100.000 inhabitants, 206 local municipali-
of the Province of Brescia efforts have to be in
ties and six mountain communities is one of
line with a broader vision of the mobility sys-
the largest in Italy and it is also one of the few
tem, focusing on the revitalisation of the public
Provinces that managed to halve road deaths
transport system.
The attention is given to the training of drivers in
reducing road accidents. In order to accomplish
public transport and on increasing the safety of
this objective black spots have been monitored
the bus stops along two test-lines. The campaign
and studied along provincial roads. Interven-
will integrate road safety inspections of bus stops
tions were planned in line with existing provincial
with awareness raising of dangerous situations
plans. The Province has been committed to road
involving different road users in proximity of
safety since many years by means of planning
dedicated bus stops. Issues concerning vehicle
and implementation of pilot actions and aware-
safety (alcohol locks or other devices) and work
ness raising prevention campaigns aimed at
related road safety could also be under examina-
creating a culture of road safety that will raise
tion. The pilot will be focused on infrastructural
users’ awareness of road risks. The Province has
issues and on the safety role that a correct loca-
also undertaken several initiatives of prevention,
tion and design of bus stops and of related pe-
information and enforcement for reducing ac-
destrian ways can play in the whole transporta-
cidents involving heavy good vehicles. Special
tion network.
attention is given to the improvement of truck
The province of Mantua has been characterized
drivers’ behavior and to enhancing road safety by
for a long time by its focus on sustainable mobil-
preventing dangerous situations involving trucks
ity, the transport of goods and the objective of
especially in the surroundings of urban areas.
Picture: A.L.O.T.
Picture: A.L.O.T.
THE P I L OT A R E A S O F T H E P R O J E C T SOL The project SOL shall help to prevent road
THE PILOT AREAS OF SOL:
crashes, deaths and injuries in the Central Europe
• Poland: Olsztyn, Barczewo, Nidzica
Space (CEUS). In 12 pilot areas of the 7 countries
• Czech Republic: Region of Liberec
Poland, Czech Republic, Slovakia, Hungary, Slo-
• Slovakia: City of Prešov and Region of Prešov
venia, Italy and Austria targeted strategies will be
‑ Selfgovernment County
developed implementing effective programmes to
• Hungary: City of Gyor
build a transnational road safety network. Find
• Slovenia: Tolmin, Kočevje and Maribor
detailed informations to all pilot areas on the
• Italy: Province of Brescia and Mantua
website of SOL: www.sol-project.eu
• Austria: Province of Styria
POLAND
GERMANY
CZECH REPUBLIC SLOVAKIA
AUSTRIA
ITALY
HUNGARY
SLOVENIA
The SOL Countries
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D e c e m b e r 2 0 1 1 ISSUE No. 04
S O L – A C O MPREHENSIVE ROAD SAFETY STRATEGY F O R C E N T R AL EUROPE The main goal of the project is to promote
shift from the private car to public transport.
sustainable mobility and increase awareness
SOL unites some of the most competent RS or-
for safety issues as well as contributing to the
ganisations from CEUS and worldwide, among
achievement of higher quality of living condi-
them the Global Road Safety Patnership (GRPS).
tions.
The multi-sector partners from eight countries
The approach of SOL sees Road-Safety within
of CEUS have jointly developed a strategy that
the context of sustainable mobility, i.e. to make
supports the region in catching up with highest
walking and cycling safe and to promote a modal
EU standards in Road Safety.
1 2 P R O J E C T PARTNERS FROM 8 COUNTRIES OF C E N T R A L E UROPE A.L.O.T. Agency of East Lombardy for Transport and Logistics (Italy)
University of Zilina (Slovakia)
Austria Mobility Research FGM-AMOR (Austria)
Global Road Safety Partnership Hungary (Hungary)
Province of Styria – Traffic Department (Austria)
KTI Institute for Transport Sciences (Hungary)
University of Tuebingen, Institute of Geography (Germany)
Automobile Association of Slovenia (Slovenia)
HBH Projekt spol. s r.o. (Czech Republic)
ZAS – The Association of the Driving Schools in the Slovak Republic (Slovakia)
ITS Motor Transport Institute (Poland)
WORD Olsztyn organization (Poland)
Imprint: Texts: Alberto Milotti, A.L.O.T.; Robert Štaba, AMZS Slovenia and Chris Lines, GRSP; WHO, www.who.int; Volker Hoffmann, FGM-AMOR Design by FGM-AMOR
The project „SOL – Save our Lives“ in the Central Europe Program www.central2013.eu is co-financed by the European Regional Development Fund (ERDF).
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