ADVERTORIAL
by Charlotte Kovalchuk • photos courtesy Lauren Martin
Enchanting Attire for Precious Moments Whether it’s a wedding, birthday, or school dance, kids need special outfits for life’s special moments. “It’s great to have play clothes — my kids have play clothes from Target and Walmart — but there are times in life when they do need to be dressed up,” says Lauren Martin, owner of DuValls Boutique. The only children’s boutique in the north Austin area, DuValls offers high quality, one-of-a-kind clothing for newborns through tweens. “We really fill that void in the area where you can come and find those special occasion outfits,” she says.
CHILDHOOD, WITH STYLE Bringing classic children’s fashion to the area has been Lauren’s dream for the past 17 years. A mom of five kids, she held onto the plans and designs for her business until everyone was in a good place “where I felt like I could do something for myself again.” Finding the classic 1913 home in Leander she ended up renovating was undoubtedly a God thing, she says. “I came in and fell in love with it. It was exactly what my vision was and wanted [DuValls] to be.”
DuValls, inspired by Lauren’s middle name, opened in April 2023 and offers everything from seasonal outfits, Game Day garb, and heirloom clothes, to boys’ suits and junior bridesmaid / flower girl dresses. Each one is made to last, Lauren says, with the boutique featuring many custom, high quality European styles that customers can’t get anywhere else. “It’s really important that when you buy it, it doesn’t tear or fade in its first wear and wash. You’re paying for something that will truly last.” It’s also important to her that kids feel proud of what they are wearing. “I want parents or whoever is coming in to know that they are walking out with something really unique, and that kids feel really special or unique because no one else will have it. That’s why we focus on limited-size runs and specialty items.”
SPECIAL DAYS, SPECIAL BONDS DuValls now offers high-end women’s styles to complement the boutique’s children’s clothing, such as mother-daughter outfits for Valentine’s Day, Easter, and other spring celebrations. Getting to be part of her customers’ special moments has been Lauren’s favorite part of owning DuValls Boutique. “It’s such a special feeling to know you’re part of so many families’ lives, from birth through christenings and birthdays and first dances — all those milestones that are so important. I love that.”
duvallsboutique.com 109 S Highway 183, Leander 737.287.5758 lauren@duvallsboutique.com
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